<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF @PLAN.INC FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2000
AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<S> <C>
<PERIOD-TYPE> 9-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-START> JAN-01-2000
<PERIOD-END> SEP-30-2000
<CASH> 31,371,373
<SECURITIES> 0
<RECEIVABLES> 3,925,116
<ALLOWANCES> 387,200
<INVENTORY> 0
<CURRENT-ASSETS> 35,630,485
<PP&E> 616,592
<DEPRECIATION> 323,563
<TOTAL-ASSETS> 36,720,290
<CURRENT-LIABILITIES> 4,962,992
<BONDS> 0
0
0
<COMMON> 42,040,092
<OTHER-SE> (10,282,794)
<TOTAL-LIABILITY-AND-EQUITY> 36,720,290
<SALES> 9,758,614
<TOTAL-REVENUES> 9,758,614
<CGS> 7,602,961
<TOTAL-COSTS> 14,580,733
<OTHER-EXPENSES> 6,977,772
<LOSS-PROVISION> 230,000
<INTEREST-EXPENSE> 0
<INCOME-PRETAX> (3,332,576)
<INCOME-TAX> 52,464
<INCOME-CONTINUING> (3,385,040)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (3,385,040)
<EPS-BASIC> (.30)
<EPS-DILUTED> (.30)
</TABLE>