AMERICANA PUBLISHING INC
10QSB, 2000-11-14
MISCELLANEOUS PUBLISHING
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                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D. C. 20549

                                   FORM 10-QSB

[X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF
1934

For the quarterly period ended September 30, 2000
                               ------------------

                                       OR

[ ]      TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT

For the transition period from                     to

Commission file number

                           AMERICANA PUBLISHING, INC.
      ---------------------------------------------------------------------
        (Exact name of small business issuer as specified in its charter)

           COLORADO                               84-1453702
         ------------                          --------------
  (State or other jurisdiction of            (I.R.S. Employer
  incorporation or organization)             Identification No.)

               303 SAN MATEO NE, SUITE 104A, ALBUQUERQUE, NM 87108
               ---------------------------------------------------
                    (Address of principal executive offices)

                                  505-265-6121
                           (Issuer's telephone number)

--------------------------------------------------------------------------------
              (Former name, former address, and former fiscal year,
                          if changed since last report)

Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Exchange  Act of 1934 during the past 12 months (or for such
shorter period that the  registrant was required to file such reports),  and (2)
has been subject to such filing requirements for the past 90 days. Yes X . No .

                APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
                   PROCEEDINGS DURING THE PRECEDING FIVE YEARS

Check whether the  registrant  filed all  documents  and reports  required to be
filed by Section 12, 13 or 15(d) of the Exchange Act after the  distribution  of
securities under a plan confirmed by a court. Yes_____. No_____.

                      APPLICABLE ONLY TO CORPORATE ISSUERS

As  of  September  30,  2000,  there  were  6,264,396  shares  of  common  stock
outstanding.

Transitional Small Business Disclosure Format (Check one):  Yes_____. No_____.






<PAGE>





                                      INDEX




                                                                        PAGE
                                                                        ----

PART I.  FINANCIAL INFORMATION

Item 1.  Financial Statements

                Condensed Balance Sheets
                      September 30, 2000 (Unaudited) and
                      December 31, 1999                                  3

                Condensed Statements of Operations
                      Three months and Nine Months
                      ended September 30, 2000 and
                      September 30, 1999 (Unaudited)                     4

                Condensed Statements of Cash Flows
                      Six months ended September 30, 2000 and
                      September 30, 1999(Unaudited)                      5

                Notes to Condensed Financial Statements                  6

Item 2.  Management's Discussion and Analysis of
         Financial Condition and Results of Operations                   8-10

Part II. OTHER INFORMATION

Item 1.         Legal Proceedings                                        10

Item 2.         Changes in Securities                                    10

Item 3.         Defaults Upon Senior Securities                          10

Item 5.         Other Information

Item 6.         Exhibits and Reports on Form 8-K

                27.1 Financial Data Schedule
SIGNATURES




                                       2
<PAGE>


                          PART I. FINANCIAL INFORMATION

Item 1.  Financial statements

                           Americana Publishing, Inc.
                             Condensed Balance Sheet
                                      As of

                                           September 30, 2000  December 31, 1999
Assets                                         (Unaudited)

Current Assets
    Cash                                        $ 38,177          $   308,376
    Marketable Securities                         70,000              199,370
    Accounts Receivable                            7,707                  892
    Prepaid                                      180,550              197,231
    Inventory                                     28,093
                                                -----------       -------------
          Total Current Assets                  $324,527              705,869

Property & Equipment
    Music                                           6,400
    Telephone System                               25,509
    Audio Equipment                                 5,575                2,558
    Database & Circulation                        333,233               23,881
    Computer Equipment                            121,022               48,360
    Software                                       14,099                4,014
    Furniture & Fixtures                           41,545               20,207
    Website Development                            43,463               36,713
    Audio Production                              145,009
    Leasehold Improvements                          5,299
      Less: Accumulated Depreciation
        and Amortization                          (59,377)             (26,162)
                                                -----------       -------------
        Total Property & Equipment                681,777              109,571
Total Asset                                    $1,006,304         $    815,440
                                               ============       =============
Liabilities & Stockholders Equity

Current Liabilities
    Accounts Payables                           $  28,293
    Accrued Liabilities                            17,708                3,894
                                                -----------       -------------
        Total Current Liabilities                  46,001                3,894

Stockholders Equity
    Preferred Stock 20,000,000 Shares
      No Par Value, Authorized, None Issued
    Common stock 100,000,000 Shares Authorized
      $.001 Par Value 6,264,396 & 4,283,000         6,264               4,283
      Issued and outstanding for
      September 30, 2000 and December 31, 1999,
      respectively
    Paid-In Capital                             5,540,657           3,043,648
    Accumulated Deficit                        (4,586,618)         (2,236,385)
                                               ----------          ----------
      Total Stockholders' Equity                  960,303             811,546

Total Liabilities & Stockholders Equity        $1,006,304         $   815,440
                                               ==========         ===========



                 See Accompanying Notes to Financial Statements.




                                       3
<PAGE>
<TABLE>
<CAPTION>
                           Americana Publishing, Inc.
                       Condensed Statements of Operations
                                  (Unaudited)

                                       FOR THE THREE MONTHS       FOR THE NINE MONTHS
                                           ENDED SEPT 30             ENDED SEPT 30
                                       2000            1999          2000         1999
                                      -------         -------       -------      ------
<S>                                   <C>             <C>           <C>          <C>
Net Revenues                           10,931          2,128        40,658       12,036

  Cost of Goods Sold                    3,040              -        11,292            -
                                        -----          -----        ------        -----
  Gross Profit                          7,891          2,128        29,369       12,036

Administration Expense
  Salary & Wages                       95,711          21,949      206,280       25,038
  Compensation Expense                149,003          87,003    1,155,757      312,006
  Outside Consulting Fees             276,976               -      510,889      195,247
  Depreciation & Amortization          16,392           3,285       33,217        9,490
  Interest Expense                          -               -          380          142
  Management Fees                      15,235           6,000       24,235       51,000
  Bad Debt Expense                     90,000               -       90,000            -
  Other Operating Expense             101,085          35,517      358,839       86,320
                                      -------         -------    ---------      -------
  Total Expense                       744,402         153,754    2,379,599      679,243

Other Income (Expense)
  Interest Income
  Income Tax Deferred                       -         (3,055)            -        5,335
                                     --------        --------    ---------     --------
                                            -         (3,055)            -        5,335

Net Operating Income (Loss)          (736,511)       (148,571)  (2,350,233)    (672,542)
                                     ========        ========   ==========     ========


Weighted Average Number
 of Common Shares Outstanding       5,797,979      2,873,985     4,634,208    2,873,985

Income (Loss) Per Share - Basic          (.13)          (.07)         (.51)        (.18)

Income (Loss) Per Share -  Diluted       (.13)          (.07)         (.51)        (.18)

Dividends Per Common Share         $        -      $        -   $        -   $        -







                See Accompanying Notes to Financial Statements.




                                       4
<PAGE>

                           Americana Publishing, Inc.
                        Condensed Statement of Cash Flows
                                  (Unaudited)

                                             Nine Months Ended          Nine Months Ended
                                              Sept 30, 2000              Sept 30, 1999
                                           --------------------      --------------------

Cash Flows From Operating Activities:
   Net Loss                                   $(2,350,233)              $    (672,541)
   Adjustments to Reconcile Net Income(Loss)
    To Net Cash Provided by Operating
    Activities:
     Depreciation                                  33,217                       9,490
     allowance for Bad Debt                        90,000                           -
     Capital Transactions                       2,186,484                     492,003
     (Increase)Decrease in Accounts Receivable     (6,815)
     (Increase) Decrease in Accounts Payable       42,107                         852
     Increase in Inventory                        (28,093)                          -
     Decrease in Income Tax Payable                     -                       5,335
     Decrease in Prepaids                         (73,319)                     (7,200)
                                                  -------                     -------
          Total Adjustments                     2,243,580                     500,480
                                                  -------                     -------
Net Cash Used by Operating Activities            (106,653)                   (172,061)

Cash Flows From Financing Activities:
   Proceeds From Sale of Common Stock             210,000                     232,500
   Proceeds From Borrowings                             -                           -
                                                  -------                      ------
Net Cash Provided by Financing                    210,000                     232,500

Cash Flows From Investing Activities:
   Purchase of Property and Equipment            (303,546)                    (44,900)
                                                 --------                     -------
Net Cash Used in Investing Activities            (303,546)                    (44,900)

Net Increase (Decrease) in Cash                  (200,199)                     15,539

Cash and Cash Equivalents at
  Beginning of Period                             308,376                         667
                                                  -------                     -------
Cash and Cash Equivalents at
  End of Period                               $   108,177               $      16,206
                                              =============             ================
Non Cash Transactions:
  Property Plant and Equipment
   Exchanged for Common Stock                     100,000                           -

Supplemental Disclosures:
    Interest Paid                             $         0               $         168
    Taxes Paid                                $         0               $           0







                See Accompanying Notes to Financial Statements.

</TABLE>


                                       5
<PAGE>

                           AMERICANA PUBLISHING, INC.
                          (A DEVELOPMENT STAGE COMPANY)
                     NOTES TO CONDENSED FINANCIAL STATEMENTS
                                   (UNAUDITED)


NOTE 1.

The unaudited  internal  condensed  financial  statements and related notes have
been prepared by Americana Publishing,  Inc. (the "Company"), and not subject to
an audit  pursuant to the rules and  regulations  of the Securities and Exchange
Commission.  In the opinion of management,  all adjustments  (which include only
normal  recurring   adjustments)  necessary  to  present  fairly  the  financial
position,  results of  operations  and cash flows at June 30, 2000,  and for all
periods presented, have been made.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with generally accepted accounting  principles
have been omitted. It is suggested that these condensed financial  statements be
read in conjunction with the Company's  audited  financial  statements and notes
thereto for the fiscal year ended  December 31, 1999.  The results of operations
for the three and nine  months  ended  September  30,  2000 are not  necessarily
indicative of the operating results for the full year.

NOTE 2.  LIQUIDITY

The Company has historically  financed its operations through the sale of common
stock.  Since  inception  the Company has raised  approximately  $1.3 million in
capital.  The proceeds have been used from start up activities including website
development and the  registration  of its common stock.  The Company at June 30,
2000 had a working  capital  surplus of $0.3 million and does not anticipate the
need for any  additional  financing  for the next twelve  months.  Although  the
Company has not yet secured a financing  commitment from a commercial  financing
institution  or a letter of intent with an  investment  banker/underwriter,  the
Company remains  confident that the financing  resources  should be available to
meet the  Company's  future  financing  needs.  There can be no  assurance  that
favorable financing terms may be available to Americana at the time financing is
desired.  Further,  poor financial  performance may adversely effect Americana's
ability  to  attract  a  commercial  lending  source  or  investment  banker  to
underwrite any future financings or stock offering.

Should the Company  require the rapid  infusion of capital it would consider the
sale of a land  asset it owns.  This  property  was given to the  Company by Mr.
Lovato in  exchange  for  common  stock  for the  purpose  to either  sell or to
leverage and secure future borrowings for the Company.  The value of the land is
estimated at $25,000. Although the Company does not anticipate the need for such
a transaction, the land remains available as a potentially liquidateable asset.

The Company will require future financing in various forms. The Company proposes
to finance  working  capital  timing  differences  with an  asset-based  line of
credit.  Capital improvements should be financed by intermediate-term  debt. The
Company is not in  possession of any  commercial  bank  commitment  letters or a
letter of intent from a capable underwriter at this time.

Note 3. Stock Transactions

During the first nine months of 2000 the Company issued 950,000 shares of common
stock to various  employees  and  consultants.  The fair value of this stock was
booked as compensation expense and consulting expense.

During March 2000 the Company sold 310,000 of common  shares for $310,000  under
regulation 4(2).  Regulation 4(2) provides for the sale of restricted  shares of
common stock without the preparation of a prospectus. The share offered in March
cannot be sold for a period of one year.

Note 4 - Reserce of Prepaid Advertising

In 1999 the Company's president contributed  approximately ($180,000) of prepaid
advertising space in a New Mexico magazine.  This company has incurred financial
difficulties  and has  contacted  the  Company to  restructure  the  advertising
credit.  The Company has reserved ($90,000) as a result of the uncertainty as to
whether the magazine can fulfill its obligation.


                                       6
<PAGE>
                        Independent Accountant's Report
                        -------------------------------

We  have  reviewed  the  accompanying   condensed  balance  sheet  of  Americana
Publishing, Inc. as of September 30, 2000 and the related condensed statement of
operations  for the three and nine month  periods  ending June 30, 2000 and 1999
and of cash flows for the six month periods ending June 30, 2000 and 1999. These
financial statements are the responsibility of the Company's management.

We conducted our review in accordance with standards established by the American
Institute  of  Certified  Public  Accountants.  A review  of  interim  financial
information consists principally of applying analytical  procedures to financial
data and making  inquiries of persons  responsible  for financial and accounting
matters. It is substantially less in scope than an audit conducted in accordance
with auditing standards generally accepted in the United States of America,  the
objective  of which is the  expression  of an opinion  regarding  the  financial
statements taken as a whole. Accordingly, we do not express such an opinion.

Based on our review, we are not aware of material  modifications  that should be
made to the accompanying  financial statements for them to be in conformity with
generally accepted accounting principles.

/s/ Null Lairson

Houston, Texas
August 11, 2000


                                       7
<PAGE>


Item 2. Management's  Discussion and Analysis of Financial Condition and Results
of Operations

GENERAL

All phases of the Company's  operations are subject to influences outside of the
Company's control. Any one, or a combination,  of these factors could materially
affect  the  results  of  the  Company's   operations.   These  factors  include
competition pressures, inflation, trade restrictions, interest rate fluctuations
and other capital  market  conditions,  weather,  future and options  trading or
paper  commodities,  and the availability of natural resources and services from
other  sources.  Forward-looking  statements  are  made by or on  behalf  of the
Company's  knowledge of its business and the  environment  in which it operates,
but because of the factors listed above, as well as other environmental  factors
over which the Company has no control,  actual  results may differ from those in
the  forward-looking  statements.   Consequently,  all  of  the  forward-looking
statements made are qualified in their entirety by these  cautionary  statements
and  there  can  be  no  assurance  that  the  actual  results  or  developments
anticipated by the Company will be realized, or even if substantially  realized,
that they will have the expected effect on the business and/or operations of the
Company.

The Company currently has limited internal and external sources of liquidity. At
this time,  the  Company has no material  commitment  for capital  expenditures.
There are no known trends,  events or uncertainties  that are expected to have a
material  impact  on the  net  sales  and  income  from  continuing  operations.
Americana  Publishing,  Inc. is not subject to seasonal aspects,  but by selling
books it is expected that the  Christmas  season will be the busiest part of its
fiscal year.

The fiscal year ended December 31, 1999, was marked by a number of events, which
in the opinion of management will strengthen the Company and ensure a continuous
growth pattern.

In the third quarter of 2000 Ingram Books,  who became an equity  partner during
the  second  quarter,  provided  their  database  of  530,000  books  plus other
enhancements  to Americana  Publishing,  Inc. By the end of the second  quarter,
ordering  procedures were refined and placed into operations to that visitors to
the  americanabooks.com  websites  could place  orders from a combined  database
which includes Ingram Books inventory with Americana Publishing, Inc.

In May the Company moved into an 8,000 square foot facility.  The rent is $2,000
per month for the next twenty-four (24) months, which has been paid.


                                       8
<PAGE>

Site Development

The active operating pages for the americanasongs.com  website are complete. The
site is now accepting uploads of music from independent record producers, labels
and artists.  Further,  the Company has uploaded an array of over 3,000 songs it
has licensed for sale from this site. The Company fully intends to pay royalties
to all artists and recording companies.  All recordings sold from this site will
be  protected  as much as  possible  from  unauthorized  duplication.  Americana
Publishing,  Inc.  is now in the process of  installing  a  commercial  database
operating system.  This process is expected to be completed by December 2000 and
the site should be  operational  for consumer  use by this same date.  Americana
Publishing, Inc. has purchased a library of rare music on a non-exclusive basis,
of some 3,000 songs ranging from music of the 30's and 40's all the way to music
of the  70's.  Further,  Americana  Publishing,  Inc.  is  negotiating  with The
Orchard,  on of the  nations's  largest  music  distributors,  to  purchase  the
database and CD's of The Orchard's  approximately  750,000 songs with continuing
rights to upgrade so as to have access to The  Orchards  increase in  inventory.
Americana  Publishing,  Inc.  and  John  Wagner  Studios  are  working  on  the
conversion  of this music to a digital  format so that it may be easily sold and
downloaded from the americanasongs.com website.

Additionally,  Americana  entered  into a  contractual  relationship  with S.P.
Richards Company during the third quarter.  As of September 18, 2000,  Americana
has  uploaded  the  S.P.  Richards  database  so that  sales  of  S.P.  Richards
merchandise  from the S.P.  Richards  catalog can now be made through  Americana
Publishing, Inc.

Ann  Edenfield has been hired as director of  development  and marketing for the
americanatextbooks.com  website.  An employment  and stock option  agreement was
executed on March 15,  2000,  which  included  performance  based stock  options
totaling 95,000 shares over three years.

The  americanatextbooks.com   website  design  and  operation  pages  have  been
completed. The site was fully operational on August 15, 2000.

The  databases  for  both  the  americanasongs.com  and   americanatextbooks.com
websites  are to be  modified  and  accessed  along with the  americanabooks.com
database from a unified database server and platform.

This  programming  project  will be  completed  in December  2000.  This project
includes the  installation  of book  distributor  database such as Ingram Books,
with which  Americana  Publishing,  Inc. has  executed  database  licensing  and
distribution agreements.

Audio Book Development

Americana has purchased the audio production rights to over sixty (60) books. In
cooperation with John Wagner Studios. Americana is currently producing recording
and duplicating these books in preparation for sale to some 17,000 retail stores
and 3,000 libraries around the United States. Americana has completed production
and duplicated for inventory twenty (20) audio books and is in various states of
production on an additional  forty-two (42) titles. Sales of audio books on hand
was initiated  during the third  quarter.  Total amount of $9,772.04 in invoiced
sales have been achieved to date. It is expected by year end that Americana will
have  produced  all sixty  (60)  titles  which will be  available  for sale as a
download  from the  americanabooks.com  website  in  addition  to sales of audio
tapes.


                                       9
<PAGE>

Liquidity and Capital Resources

The Company has historically financed its operations through capital infusion by
Mr. George Lovato,  Jr., the Chairman of the Board and Chief Executive  Officer.
Mr.  Lovato has also paid  certain  expenses on behalf of the Company from other
business,  such as B. H. Capital Limited,  of which he is sole owner. Mr. Lovato
has provided  office  space,  complete  use of his  equipment,  facilities,  and
personnel  free of charge up to March  1st,  1999.  The  Company as of that date
began to pay B. H. Capital Limited the Corporate  Finance  Consulting  Agreement
dated  January  1st,  1998.  The Company  will be obligated to pay B. H. Capital
Limited a monthly  retainer/lease  payment of $3,000 per month for continued use
of Mr. Lovato's equipment and facility, along with some personnel.

The  Company  completed  the sale of  $700,000  of  securities  under  4(2)as of
November 4th, 1999 and 310,000 as of March 2000.  The use of these  proceeds for
the $700,000 will be used for working  capital,  including the completion of the
website(s),  for an  acquisition  and  advertising.  The use of proceeds for the
310,000 was for  leasehold  improvements,  furniture,  fixtures,  equipment  and
pre-paid rent on Americana's new facility.  Any future capital infused in to the
Company is expected to be used to support working capital and acquisitions.

The Company is currently in  discussion  with a number of private and  corporate
investors concerning a private placement.

The Company proposes to utilize the common stock to acquire other sponsored book
publishing companies and other business enterprises.  Therefore,  active trading
of the stock  will be  important  to the  principals  of the  target  companies.
Americana is very  dependent on the active  trading of its stock.  Currently the
Company's  stock has not been actively  trading.  The Company plans on using the
stock to acquire publishing companies and other enterprises that benefit growth.
If the stock  continues  to trade  flatly,  the ability of  Americana to acquire
these companies would be seriously jeopardized.  Without financing,  it would be
difficult to cover working capital requirements and future capital expenditures.
No  assurance  can be given  that the  stock  will be  actively  traded  or that
Americana will be able to find financing.

In June of 2000 audio book  production  commenced  and as of September  30, 2000
twenty (20) audio books had been  produced and were  available  for sale.  It is
anticipated that by November 1, 2000 an additional  twenty (20) audio books will
be complete  and  available  for  distribution.  Americana  also  anticipates  a
production rate of one to two audio books per week.

Capital Expenditure

During the nine month period  Americana  made  approximately  $88,000 in capital
expenditures.  The expenditures were for an improved telephone system,  computer
equipment and furniture and fixtures,  plus additional  capitalization  of audio
production equipment.


                                       10
<PAGE>

Acquisition

As part of the  "Integrated  Publishing  Plan" the Company  anticipates  it will
acquire small sponsored book publishing  companies and list their book titles on
its  website as well as list book titles they do not own,  that  complement  and
enhance the consumer appeal of the catalogue  overall.  These  enterprises  will
account for the  majority  of revenue of the Company in the future.  The Company
has  identified  hundreds  of  potential  targets.  These  acquisitions  will be
transacted  with the use of the Company's  common stock.  Americana  Publishing,
Inc. executed a direct mail campaign to over 4,000 book publishers nationwide to
encourage responses  concerning interest in selling their companies to Americana
Publishing, Inc. As of April 15, 2999 Americana Publishing, Inc. had received 12
communications  from various quality publishing  enterprises that have expressed
interest in a potential sale transaction.  Americana  Publishing,  Inc. has been
actively  evaluating  these  businesses  and has issued five  letters of intent.
These  letters  of  intent  indicate  to the  interested  party  that  Americana
Publishing,  Inc. is  interested  in pursuing  negotiations  and entering into a
formal  purchase and sale  agreement.  Although on June 30, 2000 formal purchase
agreements  were sent to two  publishers  which  did not  mature  into  executed
purchase  agreements,  Americana  Publishing,  Inc. presently has outstanding an
offer to purchase all of the outstanding stock in one closely held publisher. It
is  anticipated  that this may  result in actual  acquisition  during the fourth
quarter of the calendar year.

The Company  intends to acquire a heat set web press  company,  and book binding
company.  These enterprises will vertically  integrate production and control of
quality  audio  books  as well as  re-print  books  for its  family  of over 100
publishers now supplying books through americanabooks.com. The Company currently
has upgraded its existing  recording  studio to accommodate  digital  equipment.
This currently serves as an additional facility to record audio books.

Results of Operations

Quarter ended September 30, 2000 equal to quarter ended September 30,1999.

Revenue  increased to $10,931 from $2,128.  The current quarter marked the first
quarter the company  began  selling  audio books it had  produced.  Compensation
expense,  consulting  fees and  salaries  were up  $412,738,  a majority of this
expense is related to the issuance of stock to employees and consultants and the
expense of stock options by certain directors and contractors.

Year to date ended September 30, 2000 to September 30, 1999.

Revenue  increased to 40,658 from $12,616.  The primary  increase in revenue was
due to the sales of audio books,  both on consignment  from Sunset  Productions,
Inc., as well as selling audio books produced by Americana Publishing, Inc.

Salaries,  compensation  expense and  consulting  fees increased  $1,340,635.  A
majority of the expense  relates to stock issued to employees,  consultants  and
officers  and the  expense  of  stock  options  by  employees,  consultants  and
officers.


Part II. Other Information

Item 1. Legal Proceedings - None

Item 2. Changes in Security - None

Item 3. Defaults upon Senior Securities


                                       11


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