3DSHOPPING COM
S-3, 2001-01-05
BUSINESS SERVICES, NEC
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   As filed with the Securities and Exchange Commission on January 5, 2001
                                                   Registration No. 333-______

===============================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                               ------------------
                                    FORM S-3
                             REGISTRATION STATEMENT
                                      Under
                           The Securities Act of 1933
                                -----------------

                                 3DSHOPPING.COM
             (Exact name of registrant as specified in its charter)
                                -----------------

       California                       45411                 95-4594029
(State or other jurisdiction (Primary Standard Industrial (I.R.S. Employer
 of incorporation)            Classification Code Number) Identification Number)

               308 Washington Boulevard, Marina Del Rey, CA 90292
                                 (310) 301-6733
    (Address, including zip code, and  telephone number, including area
               code, of registrant's principal executive offices)

                                ----------------
                                 Howard A. Cohn
       Senior Vice President of Administration and Chief Financial Officer
                                 3DSHOPPING.COM
                            308 Washington Boulevard
                        Marina Del Rey, California 90292
                                 (310) 301-6733
            (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)

                              ---------------------
                                   Copies to:
                             David Alan Miller, Esq.
                            Graubard Mollen & Miller
                                600 Third Avenue
                            New York, New York 10016
                            Telephone: (212) 818-8800
                            Facsimile: (212) 818-8881
                              --------------------


     Approximate date of commencement of proposed sale to the public: as soon as
practicable after this Registration Statement becomes effective.
     If the only securities being registered on this Form are being offered
pursuant to dividend or interest reinvestment plans, please check the following
box. [ ]
     If any of the securities being registered on this Form are to be
offered on a delayed or continuous basis pursuant to Rule 415 under the
Securities Act of 1933, other than securities offered only in connection with
dividend or interest reinvestment plans, check the following box. [X]
     If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. [ ]
     If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [ ]
     If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. [ ]


<PAGE>



                         CALCULATION OF REGISTRATION FEE

<TABLE>

===========================================================================================================
                                                Proposed maximum     Proposed maximum
Title of each class of         Amount to be    Aggregate offering   offering price per     Amount of
Securities to be registered     Registered         price (1)            share (1)       Registration fee
----------------------------------------------------------------------------------------------------------
<S>                              <C>               <C>                   <C>                <C>
Common Stock                     1,995,625         $1,870,898            $0.9375            $468.00
---------------------------- ---------------- -------------------- -------------------- -------------------
</TABLE>

(1)  Estimated solely for the purpose of calculating the registration fee
     pursuant to Rule 457(c) under the Securities Act of 1933. The calculation
     of the registration fee is based on the average of the high and low prices
     for the Common Stock on December 29, 2000 as reported on the American Stock
     Exchange.

      The registrant hereby amends this Registration Statement on such date or
dates as may be necessary to delay its effective date until the registrant shall
file a further amendment which specifically states that this Registration
Statement shall thereafter become effective in accordance with section 8(a) of
the Securities Act of 1933 or until the Registration Statement shall become
effective on such date as the Commission, acting pursuant to said section 8(a),
may determine.

                                       ii
<PAGE>




Subject to Completion, dated January ____, 2001

                                   PROSPECTUS

                                 3DSHOPPING.COM
                   (d/b/a O2 Essential Marketing Technologies)

                        1,995,625 shares of common stock

         The selling shareholders of 3Dshopping.com described in this prospectus
may sell shares of our common stock offered by this prospectus. The offered
shares have been or will be issued pursuant to the conversion of shares of
preferred stock into shares of common stock or upon the exercise of warrants
held by the selling shareholders. Our registration of the offered shares does
not mean that any or all of the selling stockholders will offer or sell any of
these shares. We will receive no proceeds of any sales of the offered shares by
the selling stockholders.

         The selling shareholders may sell their shares of common stock from
time to time through public or private transactions on or off The American Stock
Exchange, at prevailing market prices, in negotiated transactions or otherwise.
The selling shareholders may pay commissions or discounts to brokers or dealers
in amounts to be negotiated by them. See "Plan of Distribution" for more
information on this topic.

         Our common stock is currently traded on The American Stock Exchange
under the symbol "THD." On December 29, 2000, the last sale price for our common
stock as reported on The American Stock Exchange was $.0.875 per share.

         An investment in our securities involves a high degree of risk. You
should carefully consider the factors described under the caption "Risk Factors"
beginning on page 4 for a discussion of risks related to an investment in our
common stock.

         Neither the Securities and Exchange Commission nor any state securities
commission has approved or disapproved of these securities or determined if this
prospectus is truthful or complete. Any representation to the contrary is a
criminal offense.

               The date of this prospectus is ____________, 2000.

         The information in this prospectus is not complete and may be changed.
The securities may not be sold until the registration statement filed with the
SEC is effective. This prospectus is not an offer to sell these securities and
it is not soliciting an offer to buy these securities in any state where the
offer or sale is not permitted.


<PAGE>






                                Table of Contents

                                                                           Page
                                                                           ----

         Prospectus Summary..................................................3


         Risk Factors........................................................4


         Use Of Proceeds....................................................14


         Selling Shareholders...............................................15


         Plan Of Distribution...............................................16


         Incorporation Of Certain Information By Reference..................18


         Where You Can Find More Information About Us.......................18


         Experts............................................................19


         Legal Matters......................................................19



                                      -2-


<PAGE>


                               Prospectus Summary

         This summary highlights some information from this prospectus. It may
not contain all of the information important to you. To understand this offering
fully and get a better understanding of our business and operations, you should
read the entire prospectus carefully, including the documents we have
incorporated by reference in the section "Where You Can Find More Information
About Us" on page 20.

Company Overview

         3Dshopping.com (d/b/a O2Essential Marketing Technologies) currently
provides online merchants with the ability to give their customers interactive,
three-dimensional (3D) online shopping experiences. Using our proprietary
technology, we are able to create web sites for our clients on which
high-quality 3D images of products they offer are displayed. Web site users are
able to view these 3D product images through a full 360-degree rotation around
the product image. Our technology also provides motion imagery and zoom
capabilities, allowing users to interactively examine products in detail. Our
technology ensures that images, including motion-based imagery, are accessible
from the simplest computers, without end users having to download cumbersome
plug-ins or software applications. We also are in the process of expanding our
offerings to provide our clients with content management solutions and other
products and services designed to help them use the Internet to market and sell
their products and services efficiently and cost effectively.

         We believe that online merchants are seeking dynamic, interactive and
detailed ways to present their products in order to differentiate themselves and
increase customer interest. We believe that our products and services provide
online merchants with an attractive solution. By using our interactive
technologies, merchants can fuel impulse purchasing and consumer emotion,
thereby increasing sales.

         Our company was formed under the laws of the State of California in
1996. Our principal offices are located at 308 Washington Boulevard, Marina del
Rey, California 90292 and our phone number is (310) 301-6733.

The Offering

Common stock offered for sale by the selling stockholders.. 1,995,625 shares
Common stock currently outstanding......................... 5,308,991 shares (1)

-------------
(1)   Based upon our outstanding shares of common stock as of January 2, 2001.
      This number excludes any shares of our common stock which are issuable
      upon exercise of any outstanding warrants and options, including any
      shares of common stock issuable upon the exercise of warrants which may be
      sold by the selling shareholders. See "Selling Shareholders".

                                      -3-
<PAGE>


                                  Risk Factors

         You should carefully consider the following risk factors and other
information in or incorporated in this prospectus before deciding to invest in
shares of our common stock.

Risks Related to our Financial Condition

We need additional financing immediately to sustain our operations.

         On December 6, 2000, we consummated the first tranche of our Series A
Convertible Preferred Stock financing raising gross proceeds of $1.5 million
dollars. Based on the current terms and conditions of the Series A financing, it
is unlikely that we will be able close the remaining tranches which of an
additional $4.5 million dollars. We anticipate, based on currently proposed
plans and assumptions relating to its operations, that our present working
capital, together with projected cash flow from operations, will not be
sufficient to satisfy our anticipated cash requirements beyond February 2001.
Accordingly, we need an immediate infusion of capital. We do not have any
written proposals or understandings regarding any financing as of the date of
this registration statement. We do not currently have any lines of credit or
bank financing, and we do not anticipate having access to bank financing for the
foreseeable future. We may not be able to raise any additional money through
equity or debt financings when such funds are required, on acceptable terms or
at all. If we are not able to complete an additional financing within the next
several weeks or at any time thereafter when capital is needed, we will not be
able to continue our operations.

The terms of our Series A Convertible Preferred Stock may deter our ability to
obtain additional financing.

         The terms of our Series A Convertible Preferred Stock may have the
effect of deterring our ability to obtain additional financing. Under the terms
of the Series A Preferred Stock, we may not issue any additional shares of
common stock without the consent of the holder (with minor exceptions in the
event of an acquisition) which are freely tradable or are registrable within two
hundred and seventy (270) days after the effective date of this registration
statement. This provision would exclude obtaining financing from any investor
who insists on being able to publicly sell his shares prior to one year after
his investment. In addition, the terms of the Series A Preferred Stock permit
the holder to convert his shares into common stock at a fluctuating rate based
on the market value of the shares of common stock, with a floor of $0.20. This
provision could significantly dilute current, as well as future, investors in
our company, which also negatively affects our ability to raise additional
capital.

We do not have a sufficient number of authorized shares of capital stock to
raise additional capital.

         Based on the current number of outstanding shares and the number of
convertible securities we have issued or may issue pursuant to current
commitments and stock option plans, we have accounted for substantially all of
our authorized shares of common stock (or 10 million shares). We currently plan
to reincorporate in the State of Delaware and as part of such reincorporation
intend to increase our authorized capital. If the requisite number of our

                                      -4-

<PAGE>

shareholders do not approve the reincorporation at the next meeting of
shareholders (currently scheduled for January 31, 2001) and therefore our
authorized capital is not increased, we will be prevented from raising funds
through the sale of our shares of common stock. In addition, this would also
prevent us from acquiring any businesses or assets through such means.

We have laid off over 50% of our workforce in order to conserve working capital

         Due to our current financial constraints, we have to date laid off
approximately 55% of our workforce and, if we do not receive additional
financing or generate sufficient revenues in the near future, we may be required
to lay off more of our work force. Our inability to maintain a workforce will
have an adverse impact on our operations.

If our common stock is delisted from the American Stock Exchange, an investor
will find it much more difficult to dispose of our securities.

         Our shares of common stock and warrants are traded on the American
Stock Exchange ("Amex"). In October 2000, we received a letter from Amex asking
us to provide them with our ability to sustain compliance with the continued
listing guidelines of the exchange, in light of the "going concern" opinion from
our independent auditors. Although we have responded to such letter, we continue
to have outstanding issues with Amex which we may not be able to resolve. If our
common stock is delisted from Amex, our securities would trade on the OTC
Bulletin Board. An investor may then find it more difficult to dispose of our
securities. If delisted, our common stock would fall into the category of "penny
stock" (generally, an equity security not traded on a national securities
exchange that has a market price of less than $5.00 per share). Prior to any
penny stock transaction, broker-dealers must deliver a disclosure schedule
explaining the penny stock market and the associated risks. Broker-dealers who
sell penny stocks to persons other than established customers and accredited
investors (generally institutions) also are subject to various sales practice
requirements. For these types of transactions, the broker-dealer must make a
special suitability determination for the purchaser and obtain the purchaser's
prior written consent to the transaction. These additional burdensome
requirements imposed upon broker-dealers may discourage them from trading our
securities, which could severely limit liquidity and the ability of holders to
sell such securities in the secondary market.

We have not yet achieved profitable operations and expect losses to continue
which may have a negative impact on our business.

         For the years ended June 30, 1997, 1998, 1999 and 2000, we had net
losses of $1,905,725, $1,082,613, $4,428,515 and $8,128,336, respectively. In
addition, for the three- month period ended September 30, 2000 we had net losses
of $2,898,347, more than double the net loss for the same period in the prior
year. We have a cumulative loss from inception and an accumulated deficit of
$18,443,536 as of September 30, 2000. The report of our independent auditors
included in our financial statements for the fiscal year ended June 30, 2000
contains an explanatory paragraph stating that the financial losses we have
suffered raise a substantial doubt about our ability to continue as a going
concern. We cannot guarantee that we will ever achieve profitable operations. We

                                      -5-

<PAGE>

expect our operating losses to continue and to increase in the near term as we
incur increasing levels of expense to market our services, implement our new
business model, support growth and integrate our acquisitions. In the long run,
these losses will be offset by increasing revenues only if we are successful in
achieving our sales goals by attracting an increasing number of customers with
our new product offerings. If we do not achieve profitable operations, we may be
forced out of business or forced to declare bankruptcy, in which case you could
lose your entire investment in our securities.

We have entered into a letter of intent regarding an acquisition of technology
which is unproven and may significantly dilute our shareholders.

         In September 2000 we entered into a letter of intent to acquire certain
of the technology assets of a business which relate to internet content
management. We are in the process of renegotiating the terms of this
transaction. This technology was not used by the seller for revenue generating
purposes. There can be no assurance that once we purchase the technology, we
will be able to generate any revenues from it. The current terms of the
transaction provide for the potential issuance of up to approximately 6.7
million shares of common stock plus such additional number of shares having a
market value of $500,000 and could require us to pay out up to $19.5 million
dollars in cash under certain circumstances (the exact amount of cash and shares
are determined based on our stock price and revenue generated by the acquired
assets). Moreover, under the current terms, if we never derive any revenue from
this technology, we would have paid $10 million dollars. In any event, this
transaction, if consummated, will also involve the issuance of a significant
number of shares which would dilute our shareholders or the payment of a
significant cash payment which would deplete our cash.

Redemption of our Series A Preferred Stock would result in a reduction in our
cash and net worth.

         The holders of Series A Preferred Stock may require us to redeem any
shares of Series A Preferred Stock if, among other reasons:

          o    We fail, after the meeting of shareholders, to have available a
               sufficient number of authorized and unreserved shares of common
               stock to issue to the holder upon a conversion; and

          o    This registration statement covering the resale of our common
               stock underlying our Series A preferred stock and the warrants
               that were issued in connection therewith is not declared
               effective by August 3, 2001.

         If the holder requires us to redeem the shares of Series A Preferred
Stock, we would have to pay to the holder an amount equal to the liquidation
value of the shares divided by the conversion price then in effect multiplied by
the greater of the then conversion price or average market price.

                                      -6-
<PAGE>

We have a short operating history and may not be able to add or retain
customers.

         We began to do business in August 1996. For most of our history, we
were developing and testing our system. We first made our technology available
to our customers on a test basis in November 1997 and achieved revenue only in
the last three months of calendar 1998. Our ability to retain our current
customers and to attract others will depend on the performance of our customers
using our technologies, especially over the next few months. Failure to retain
and attract customers will adversely impact our business.

Our future operating results may be difficult to predict and could be negative.

         Because of our very limited operating history and recent change in our
business model, we do not have historical financial data, which makes forecasts
of revenues, earnings or capital requirements difficult. Because e-commerce is
relatively new, both others and we will find it difficult to make predictions
about our financial performance based on the performance of other companies. One
result of this unpredictability may be that we will experience unanticipated
capital requirements at a time when the required capital is not available to us
or is only available on terms that will dilute your investment. Another possible
result is that our stock price may experience rapid and significant fluctuations
as our financial performance exceeds or falls short of market expectations.

Our stock may continue to experience price volatility.

         We cannot guarantee that the market for our securities will fairly
reflect our value or that it will be active enough to provide liquidity to you.
The trading price of our securities could be subject to wide fluctuations in
response to quarterly variations in operating results, changes in financial
estimates by securities analysts, announcements of technological innovations or
new products by us or our competitors or other factors. In addition, the stock
market has experienced extreme price and volume fluctuations that have
particularly affected the market prices for many technology and small
capitalization companies. Our common stock was trading above $5.00 a share in
November 2000 and has been trading at less than $1.00 for the past several
weeks. These broad market fluctuations may affect the market price of our
securities. Market valuations for companies offering Internet services have
recently experienced extreme volatility. Any significant decrease in the market
valuation of such companies generally could cause a substantial decrease in the
price of our securities unrelated to our operating results.

Provisions in the certificate of the incorporation and by-laws could have
affects that conflict with the interest of stockholders.

      Some provisions in the certificate of incorporation could make it more
difficult for a third party to acquire control. For example, the board of
directors has the ability to issue preferred stock without stockholder approval
and there are pre-notification provisions for director nominations and
submissions of proposals from stockholders to a vote by all the stockholders
under the by-laws.

                                      -7-
<PAGE>


Risks Related to our Operations

Our system depends on rapid data transmission to achieve its full potential and
if rapid data transmission does not become widely available our business,
financial condition and results of operations could be adversely affected.

         Our system has the ability to display products in a moving format, to
incorporate audio tracks and to support substantial interactivity between the
consumer and the display. While we believe that these features distinguish us
from traditional creators of static Web site displays, the volume of electronic
data required to support this process is substantially greater than for a
traditional static display. Consumers accessing Web sites using a conventional
modem hooked up to a conventional telephone line will be limited to viewing
options that do not make full use of our display potential or will be required
to accept long download times. Even customers using a high-speed data delivery
system, such as ISDN, cable or DSL systems may be subject to delays generated
within the Internet itself. To make full use of our technology without
experiencing frustrating download times, consumers will have to access Web sites
that deploy our technology through high-speed connections, such as cable modems,
and we will be required to feed data directly from broadband communications
providers, such as MediaOne, Inc., rather than through conventional Internet
channels. We believe high volume data delivery systems will be increasingly
available both to business and individual Internet users but we cannot predict
with confidence the speed with which such systems will become widely available
nor can we guarantee that these systems will be widely used by consumers. If the
availability of high-speed data transmission does not increase as expected or is
substantially delayed, our business, financial condition and results of
operations could be adversely affected.

We have a new and unproven business model which could fail.

         The manner in which we conduct our business and charge for our services
is new and unproven and may fail. The model depends on our ability to generate
revenue from multiple sources. These sources include fees paid for:

          o    3D images;

          o    detail images that enhance the 3D image further;

          o    zoom technology;

          o    programming, creating and delivering media-rich email; and

          o    Web strategy.

         Our ability to generate revenue also will depend on the following
variables, among others:

          o    the continued development of the Internet as an e-commerce
               medium;

          o    our continuing ability to provide our customers with the highest
               quality of service and support;

                                      -8-
<PAGE>

          o    the continued availability of e-commerce products and services on
               our customers' Web sites;

          o    our ability to achieve and demonstrate user demographic
               characteristics that are attractive to our customers; and

          o    the establishment and maintenance of desirable relationships with
               our customers.

         To be successful, we must convince a large number of retailers to use
our system. If our business model fails, our business may be adversely impacted.

Our new product offerings may not be favorably received and therefore may fail
to attract purchasers.

         Our industry is characterized by evolving markets and an increasing
number of market-entrants selling competitive 3D systems and services. In order
for us to achieve market acceptance of our 3D technology and services, we must
demonstrate to retailers that our system is superior in quality or lower in cost
than competing systems. The introduction of new products is subject to inherent
risks of unforeseen delays and the time necessary to achieve market success for
any system is uncertain. Demand and market acceptance for newly introduced
systems is subject to a high level of uncertainty. Achieving market acceptance
will require substantial marketing activities and significant expenditures to
create awareness of and demand for our products and services. We cannot assure
you that we will achieve market acceptance of our 3D technology and services.

Our business could be negatively impacted if we cannot compete effectively for
retailers that choose to sell or market products by using our technology and
services.

         We compete specifically with technology companies that have products
that allow businesses to develop their own 3D imaging and with suppliers of
other advertising media for business from retailers. Additionally, we believe
marketing companies could adopt our system, or one very similar to it, as
another means to promote the products and brands of their clients. We also
compete with other producers of print catalogs and advertising for retailers'
business. Many of these organizations have greater financial resources than we
have. As the Internet and e-commerce continue to expand, the number of people
and companies providing Web-based services will continue to increase and
competition will increase as well. Our business may be negatively impacted if we
are unable to compete effectively for retail customers.

We must maintain and establish strategic alliances to increase our customer base
and enhance our business.

         In an attempt to increase our customer base and enhance content,
distribution and commerce opportunities, we have entered into agreements with
various marketing, production and Internet-related companies such as: Yahoo! and
ClickAction. Our failure to maintain or renew our existing strategic alliances
or to establish and capitalize on new strategic alliances could harm our
business. Our future success depends to a significant extent upon the success of

                                      -9-

<PAGE>

such alliances. Moreover, we are substantially dependent on our ability to
market our products to customers of companies with whom we have strategic
alliances. We may not achieve the strategic objectives of these alliances, and
parties to strategic alliance agreements with us may not perform their
obligations as agreed upon. Such agreements also may not be specifically
enforceable by us. In addition, some of our strategic alliances are short term
in nature and may be terminated by either party on short notice. The termination
or impairment of these strategic alliances could reduce our ability to attract
new customers.

We have no long-term contracts with our customers and cancellations could
adversely affect revenue and our business.

         Our arrangements with our customers are entered into on a
project-by-project basis. We cannot guarantee that any of our customers will
continue to use our services in the future. The failure of a significant number
of customers to continue to employ us for projects would have an adverse effect
both on immediate revenues and on the marketability of our system to other
customers.

Our business depends on the performance of our customers and others and poor
performance by them could adversely affect our business.

         Our ability to earn revenues from our customers will depend on the
success of these customers in increasing their business through the use of our
services, either by making e-commerce sales or by using our technologies as an
effective advertising medium supporting sales in other channels. This in turn
will depend on our ability, and the ability of our customers, to present
merchandise using our system in a manner that is substantively informative,
visually attractive, responsive to consumer demand and user-friendly. Our
ability to achieve these goals depends in part on the availability of technology
that our customers and we do not own or control. In particular, we expect to
depend on the speed, quality and demographic coverage of data delivery systems
offered by various Internet service providers. Our success also will depend on
the ability of our customers to select and offer merchandise that is attractive
to their target markets. We cannot guarantee that our customers or we will
succeed in establishing a profitable, e-commerce-based sales channel. The
failure of a significant number of our customers to achieve satisfactory results
using our technology could adversely affect our business for those and other
customers.

Our business may be adversely affected if we are unable to manage our growth.

         Our business plan requires significant expansion of our operations to
address potential market opportunities. We expect we will need to increase
personnel and other resources significantly in the near future. We expect this
growth to place a significant strain on our managerial, operational and
financial resources and systems. To manage our growth, we must implement,
improve and effectively use our operational, management, marketing and financial
systems and train and manage our new and existing employees. We cannot guarantee
we will be able to manage effectively the expansion of our operations or that
our personnel, systems, procedures and controls will be adequate to meet our
anticipated future operations. If we fail to manage our growth, we could
experience a wide variety of accounting, administrative and other operational
problems.

                                      -10-
<PAGE>

Our revenue would decrease and our costs would increase if we fail to adequately
integrate acquired businesses.

         As part of our overall business strategy, we continually evaluate and
may pursue acquisitions of complementary businesses or technologies that would
provide additional product or service offerings or additional industry
expertise. We may not be able to locate attractive opportunities or acquire any
we locate on favorable terms. Any future acquisition could result in the use of
significant amounts of cash, potentially dilutive issuances of equity
securities, the incurrence of debt and amortization of expenses related to
goodwill and other intangible assets, which would reduce our earnings. In
addition, acquisitions involve numerous risks, including:

          o    difficulties in the assimilation of the operations, technologies,
               products and personnel of the acquired company;

          o    the diversion of management's attention from other business
               concerns;

          o    risks of entering markets in which we have no or limited prior
               experience; and

          o    the potential loss of key employees of the acquired company.

We depend on key personnel, the loss of whom could have a material adverse
effect on our business.

         Our success depends, to a significant extent, upon the continued
involvement of Terry L. Gourley, our chairman and chief executive officer, and
Joel P. Gayner, our president. The loss of the services of these officers, or
the services of other key employees, could have a material adverse effect on our
business and prospects. Our future success also depends on our continuing
ability to attract and retain highly qualified technical personnel and
management. Competition for such personnel is intense and we cannot guarantee
that we will be able to retain our key management and technical employees or
that we will be able to attract or retain additional qualified technical
personnel and management in the future.

We face a risk of failure, delays and overloads on our network infrastructure
which could have a material adverse impact on our business.

         The performance, reliability and availability of our network
infrastructure are critical to our reputation and ability to attract and retain
customers. Our network and computer infrastructure is located at a facility in
Marina del Rey, California. Our systems and operations are vulnerable to damage
or interruption from a variety of causes. We do have redundant facilities
offsite, but these may not prove to be adequate. We carry only limited business
interruption insurance. Our computer systems are complex and under rapid
development. Undetected errors in new or existing programs or equipment could
cause a range of problems from temporary unavailability of data, to slowdowns
and overloads to complete system failures. A sudden and significant increase in


                                      -11-
<PAGE>

traffic on a Web site that deploys our technology could also strain the capacity
of our software, hardware and telecommunications systems, which could lead to
slower response times or system failures. Any system error or failure that
causes interruption in the availability of content or an increase in response
time could result in a loss of business. Since our ability to earn revenue
depends directly on our ability to attract customers, any such error or failure
could have a material temporary or permanent effect on our revenues.

Risks Related to our Industry

The future of the Internet as a commercial medium is uncertain and if it fails
as a commercial medium, our business as it is now conducted would cease to exist

         Rapid growth in use of and interest in the Internet is a recent
phenomenon. Neither others nor we can predict with confidence whether acceptance
and use of the Internet will continue to develop or whether a sufficient base of
users will emerge to support our business. The Internet may not be accepted as a
viable commercial medium for any of a number of reasons, including:

          o    inadequate development of the necessary infrastructure;

          o    inadequate development of enabling technologies; and

          o    inadequate consumer support for e-commerce generally or in our
               targeted market areas.

         If the Internet continues to experience an increase in users, an
increase in frequency of use or an increase in the bandwidth requirements of
users, the Internet infrastructure may be unable to support the demands placed
upon it, specifically the demands of delivering the high volume of data
necessary for the optimum performance of Web sites that deploy our technology.
The Internet could lose its viability as a commercial medium due to delays in
the development or adoption of new standards and protocols required to handle
increased levels of Internet activity, or due to increased government
regulation. Changes in or insufficient availability of telecommunications
services to support the Internet also could result in unacceptable response
times and could adversely affect use of the Internet generally.

If we are unable to protect our intellectual property, our business could be
negatively affected.

         We use a variety of proprietary technologies that we have developed
ourselves or licensed from others. We cannot guarantee that any particular
aspect of our technology will not be found to infringe the rights of other
companies. Other companies may acquire proprietary rights to technology useful
or necessary to our business or may establish trademarks, tradenames or domain
names that limit our ability to market our services or our customers' products.
We cannot predict how any such intellectual property, or the need to obtain
rights to use it, will affect our business.

                                      -12-
<PAGE>

Others may develop or purchase comparable or superior technology and may be able
to compete for customers and shoppers more effectively.

         We believe our technology reflects the current state of the art for
online merchandise display. We developed our technology by purchasing software
from third parties and using that software to build our own Web based display
software in-house. Others could purchase this third-party software and build
display software similar to ours. It would be relatively easy for a competitor
to purchase comparable software and to create a competing display technology.
Moreover, others could develop, and may have developed, comparable or superior
technology. We cannot guarantee that future innovations in Internet or computer
technology, generally, or in online merchandising technology, in particular,
will not eliminate any technological advantage we may currently enjoy or render
our technology obsolete. We expect we will be required to maintain a continuous
program of technological innovation in order to take advantage of general
technological advances and to remain competitive. Our failure to do so may
negatively impact our business.

Government regulation of the Internet is new, its future is uncertain and
changes to it could have a negative effect on our business.

         Although there are currently few laws and regulations directly
applicable to the Internet, new laws and regulations likely will be adopted in
the United States and elsewhere covering issues such as privacy, pricing, sales
taxes and characteristics and quality of Internet services. The application of
existing laws and regulations governing Internet issues such as property
ownership, libel and personal privacy is also subject to substantial
uncertainty. We cannot guarantee that the application of new or existing laws
and regulations will not expose us to significant liabilities, significantly
slow Internet growth or otherwise have an adverse effect on our business.

         The Communications Decency Act of 1997 was enacted in 1996. Although
those sections of the CDA that, among other things, proposed to impose criminal
penalties on anyone distributing "indecent" material to minors over the Internet
were held to be unconstitutional by the U.S. Supreme Court, we cannot guarantee
similar laws will not be proposed and adopted. Although we do not currently
distribute the types of materials that the CDA would have prohibited, similar
legislation in the future could limit our ability to market some products.





                                      -13-
<PAGE>


This prospectus contains forward-looking statements. These statements may prove
to be inaccurate.

         Some of the statements in this prospectus are forward-looking
statements that involve risks and uncertainties. These forward-looking
statements include statements about our plans, objectives, expectations,
intentions and assumptions that are not statements of historical fact. You can
identify these statements by the following words:

o               "may,"                     o           "plans,"
o               "will,"                    o           "expects,"
o               "should,"                  o           "believes,"
o               "estimates,"               o           "intends"


and similar expressions. We cannot guarantee our future results, performance or
achievements. Our actual results and the timing of corporate events may differ
significantly from the expectations discussed in the forward-looking statements.
You are cautioned not to place undue reliance on any forward-looking statements.

                                 Use Of Proceeds

         We will not receive any proceeds from the sale of the shares by the
selling shareholders. Of the 1,995,625 shares offered hereby, an aggregate of
415,000 shares are issuable upon exercise of options and warrants. If these
securities are fully exercised by the payment of the exercise price in cash, we
will receive an aggregate of $3,208,750 in gross proceeds. All proceeds that we
receive, if any, will be used for working capital and general corporate
purposes. Pending application of the proceeds, we intend to place the funds in
interest-bearing investments such as bank accounts, certificates of deposit and
United States government obligations.







                                      -14-
<PAGE>


                              Selling Shareholders

         The following table provides information about the selling
shareholders' beneficial ownership of our common stock at January 2, 2001. It is
also adjusted to give effect to the sale of all of the shares offered by them
under this prospectus. For purposes of presentation, it is assumed that the
selling shareholders will exercise all of the warrants or options and then
resell all of the shares received as a consequence of such exercise. Unless
otherwise indicated, each of the selling shareholders possesses sole voting and
investment power with respect to the securities shown. See the text following
the footnotes for a description of the transactions in which our securities were
issued to the selling shareholders.

                                                            After Offering
                             Number of                  ----------------------
                            Shares Bene-
                              ficially                   Number of
                             Owned Prior     Number       Shares
                                 to          of shares  Beneficially    %
     Name                     Offering       to be Sold    Owned      of Class
-------------------------    ------------    ---------- ------------  --------

Hughson LLC.                   264,677(1)    1,400,000        0          0

Silhouette Investments,
  Ltd.                          78,099          78,099        0          0

The Del Mar Consulting
  Group, Inc.                  165,000(2)      165,000        0          0

Shareholders Solutions,
  Inc.                         175,000(3)      175,000        0          0

Rick and Louise Emery          177,526         177,526        0          0

----------------------------

(1)      Represents shares currently issuable upon conversion of the Series A
         Preferred Stock issued to the holder in December 2000 and the warrants
         to purchase 150,000 shares of common stock issued in connection
         therewith. Based on the current conversion rate of the Series A
         Preferred Stock and the number of warrants issued to the holder, the
         holder is entitled to receive an aggregate of 1,400,000 shares of
         common stock but pursuant to the terms of our agreement with the
         holder, the holder may not, subject to limited exceptions, convert the
         Series A Preferred Stock or exercise the warrants into shares of common
         stock which would result in the holder beneficially owning more than
         4.99% of our outstanding shares of common stock.

(2)      Includes 90,000 shares of common stock issuable upon exercise of
         options, which become exercisable when 80% of our outstanding publicly
         traded warrants are exercised.

(3)      Represents shares of common stock issuable upon exercise of currently
         exercisable options.

         Series A Convertible Preferred Stock. In December 2000, we closed on
the first tranche of our Series A Preferred Stock. The Series A Preferred Stock
provides that the number of shares of common stock which may be issued upon
conversion of the preferred stock may not exceed 19.99% of the outstanding

                                      -15-

<PAGE>

shares of common stock unless the issuance of such excess number of shares is
approved by our shareholders. Based on the current conversion price of the
Series A Preferred Stock, the Series A Preferred Stock is convertible into
1,250,000 shares of common stock. In addition, we issued to the holder warrants
to purchase 150,000 shares of common stock exercisable at $1.925 per share.

         Warrants Issued in Private Placement. In February 1998, we consummated
a private placement through the sale of shares of common stock and warrants.
Rick and Louise Emery purchased 140,217 shares of common stock and 140,217
warrants to purchase 70,108 shares of common stock. Silhouette Investments Ltd.
purchased 115,217 shares of common stock and 115,217 warrants to purchase 57,608
shares of common stock. Each warrant was exercised at an exercise price of $1.50
per share.

         Consulting Agreement with The Del Mar Consulting Group, Inc. In April
2000, we entered into a financial consulting agreement with The Del Mar
Consulting Group, Inc., pursuant to which we issued to Del Mar 75,000 shares of
common stock, an option to purchase 45,000 shares of common stock at an exercise
price of $11.00 per share and an option to purchase 45,000 shares of common
stock at an exercise price of $15.00 per share. The options become exercisable
when 80% of our outstanding publicly-traded warrants are exercised. The options
will expire on the earlier of April 2004 or two years after the termination of
the consulting agreement. The exercise price of our public warrants is $18.00
per share and none have been exercised to date.

         Consulting Agreement with Shareholders Solutions, Inc. In October 1999,
we entered into a financial consulting agreement with Shareholders Solutions,
Inc., pursuant to which we granted to Shareholders Solutions immediately
exercisable options to purchase an aggregate of 100,000 shares of common stock.
In October 2000, we amended the consulting agreement to provide that these
options would be exercisable at an exercise price of $10.00 per share and
granted to Shareholders Solutions additional immediately exercisable options to
purchase 75,000 shares of common stock at an exercise price of $10.00 per share.
All of these options will expire in October 2002.

                              Plan Of Distribution

         We are registering shares of common stock on behalf of the selling
shareholders. "Selling shareholders" includes donees and pledgees selling shares
received from a named selling shareholder after the date of this prospectus. All
costs, expenses and fees in connection with the registration of the shares of
common stock offered hereby will be borne by us. Brokerage commissions and
similar selling expenses, if any, attributable to the sale of shares will be
borne by the selling shareholders. Sales of shares may be effected by selling
shareholders from time to time in one or more types of transactions (which may
include block transactions) on the American Stock Exchange, in the
over-the-counter market, in negotiated transactions, through put or call options
transactions relating to the shares, through short sales of shares, or a
combination of these methods of sale, at market prices prevailing at the time of
sale, or at negotiated prices. These transactions may or may not involve brokers
or dealers. The selling shareholders have advised us that they have not entered
into any agreements, understandings or arrangements with any underwriters or

                                      -16-

<PAGE>

broker-dealers regarding the sale of their securities, nor is there an
underwriter or coordinating broker acting in connection with the proposed sale
of shares by the selling shareholders.

         The selling shareholders may sell shares directly to purchasers or to
or through broker-dealers, which may act as agents or principals. The
broker-dealers may receive compensation in the form of discounts, concessions,
or commissions from the selling shareholders and/or the purchasers of shares for
whom the broker-dealers may act as agents or to whom they sell as principal, or
both (which compensation as to a particular broker-dealer might be in excess of
customary commissions).

         The selling shareholders and any broker-dealers that act in connection
with the sale of shares might be deemed to be "underwriters" within the meaning
of Section 2(a)(11) of the Securities Act, and any commissions received by these
broker-dealers and any profit on the resale of the shares sold by them while
acting as principals might be deemed to be underwriting discounts or commissions
under the Securities Act. The selling shareholders may agree to indemnify any
agent, dealer or broker-dealer that participates in transactions involving sales
of the shares against specified liabilities, including liabilities arising under
the Securities Act.

         Because selling shareholders may be deemed to be "underwriters" within
the meaning of Section 2(a)(11) of the Securities Act, the selling shareholders
will be subject to the prospectus delivery requirements of the Securities Act.
We have informed the selling shareholders that the anti-manipulative provisions
of Regulation M promulgated under the Exchange Act may apply to their sales in
the market.

         Selling shareholders also may resell all or a portion of the shares in
open market transactions in reliance upon Rule 144 under the Securities Act,
provided they meet the criteria and conform to the requirements of that rule.

         If we are notified by a selling shareholder that any material
arrangement has been entered into with a broker-dealer for the sale of shares
through a block trade, special offering, exchange distribution or secondary
distribution or a purchase by a broker or dealer, a supplement to this
prospectus will be filed, if required, under Rule 424(b) under the Securities
Act, disclosing:

          o    the name of each such selling shareholder and of the
               participating broker-dealer(s);

          o    the number of shares involved;

          o    the price at which such shares were sold;

          o    the commissions paid or discounts or concessions allowed to such
               broker-dealer(s), where applicable;

          o    that such broker-dealer(s) did not conduct any investigation to
               verify the information set out or incorporated by reference in
               this prospectus and;

          o    other facts material to the transaction.

                                      -17-
<PAGE>

         In addition, if we are notified by a selling shareholder that a donee
or pledgee intends to sell more than 500 shares, a supplement to this prospectus
will be filed.

                Incorporation Of Certain Information By Reference

         The SEC allows us to "incorporate by reference" the information we file
with the SEC, which means we can disclose information to you by referring to
those documents. The information incorporated by reference is an important part
of this prospectus, and information we file later with the SEC will
automatically update and take the place of this information. We are
incorporating by reference in this prospectus the following documents filed with
the SEC under the Exchange Act:

          o    Our Form 8-K filed January 5, 2001.

          o    Our Quarterly Report on Form 10-Q, for the quarter ended
               September 30, 2000.

          o    Our Annual Report on Form 10-K, as amended, for the fiscal year
               ended June 30, 2000.

          o    All other reports filed by us under Section 13(a) or 15(d) of the
               Exchange Act since the end of the fiscal year covered by our
               latest Annual Report on Form 10-K.

          o    The description of our common stock contained in our registration
               statement on Form 8-A filed on July 19, 1999, including any
               amendment or report updating the description.

         In addition, we incorporate by reference all documents we will file
with the SEC in the future under Sections 13, 14 or 15(d) of the Exchange Act
until the termination of this offering. We refer to these documents, and the
documents listed above, in this prospectus as "incorporated documents." The
documents listed above or later filed by us under Section 13 or 14 of the
Exchange Act before the filing of our Annual Report on Form 10-K for the current
fiscal year with the SEC will not be considered incorporated documents or be
incorporated by reference in this prospectus or be a part of this prospectus
from and after filing of that Annual Report on Form 10-K. You should consider
all incorporated documents a part of this prospectus.

         You may request, without charge, a copy of any incorporated document
(excluding exhibits, unless we have specifically incorporated an exhibit in an
incorporated document) by writing or telephoning us at our principal executive
offices at 308 Washington Boulevard, Marina Del Rey, CA 90292, Attention:
Corporate Secretary, Telephone: (310) 301-6733.

                  Where You Can Find More Information About Us

         We file annual, quarterly and special reports, proxy statements and
other information with the Securities and Exchange Commission under the
Securities Exchange Act of 1934. We have filed with the SEC a registration
statement under the Securities Act of 1933 for the common stock offered by this
prospectus. For further information, you should refer to the registration

                                      -18-

<PAGE>

statement and its exhibits. You can inspect and copy our reports, proxy
statements, the registration statement and other information filed with the SEC
at the offices of the SEC's Public Reference Room at 450 Fifth Street, N.W.,
Room 1024, Washington, D.C., 20549. Please call the SEC at 1-800-SEC-0330 for
further information on the Public Reference Room. The SEC maintains an Internet
Web site at http://www.sec.gov where you can obtain some of our SEC filings. In
addition, you can inspect our reports, proxy materials and other information at
the offices of the American Stock Exchange at 86 Trinity Place, New York, New
York 10006-1881, on which our common stock is listed.

                                     Experts

         The financial statements incorporated in this prospectus by reference
to our Annual Report on Form 10-K for the fiscal year ended June 30, 2000, have
been so incorporated in reliance on the report of Friedman, Minsk, Cole &
Fastovsky, independent accountants, given on the authority of said firm as
experts in auditing and accounting.

                                  Legal Matters

         Graubard Mollen & Miller, New York, New York will pass upon the
validity of the common stock offered by this prospectus.





                                      -19-

<PAGE>

                                     PART II

                   INFORMATION NOT REQUIRED IN THE PROSPECTUS

Item 14.  Other Expenses of Issuance and Distribution

         The following table sets forth the costs and expenses payable by the
registrant in connection with the offer and sale of the common stock being
registered. All amounts are estimates except the SEC filing fee.

         SEC filing fee...................................    $    468
         Accounting fees and expenses.....................       5,000
         Legal fees and expenses..........................      30,000
         Miscellaneous....................................       1,532
         Total............................................    $ 37,000

Item 15.  Indemnification of Officers and Directors

         The California Corporations Code provides for the indemnification of
directors, officers, employees and agents under the circumstances as set forth
in Section 317 thereof. Section 317 permits a corporation to indemnify its
agents, typically directors and officers, for expenses incurred or settlements
or judgments paid in connection with certain legal proceedings. Only those legal
proceedings arising out of such persons' actions as agents of the corporation
may be grounds for indemnification.

         Whether indemnification may be paid in a particular case depends on
whether the agent wins, loses or settles the suit and upon whether a third party
or the corporation itself is the plaintiff. Section 317 provides for mandatory
indemnification, no matter who the plaintiff is, when an agent is successful on
the merits of a suit. In all other cases, indemnification is permissive and
sometimes requires approval of the court in which the suit is or was pending.

         If the agent loses or settles a suit with a plaintiff other than the
Company or someone who did not threaten or bring suit on our behalf, the agent
may be indemnified for expenses incurred and settlements or judgments paid. That
indemnification may be authorized upon a finding that the agent acted in good
faith and in a manner he or she reasonably believed to be in our best interests,
and, in a criminal proceeding, only where the agent had no reasonable cause to
believe his or her conduct was unlawful. If the agent loses or settles a suit
with us or a plaintiff who threatened or brought suit on our behalf, the agent
may be indemnified for expenses actually and reasonably incurred in connection
with the defense or settlement of the action. Such indemnification may be
authorized upon a finding that the agent acted in good faith and in a manner he
or she believed to be in our best interests and the best interests of our
shareholders. No indemnification is permitted where the agent breached his or
her duty to us, however, unless the court in which the proceeding is or was
pending determines that the agent is fairly and reasonably entitled to indemnity
for certain expenses. No indemnification is permitted where a settlement is
reached without court approval.

         Where permissive indemnification provisions control, indemnification
may be authorized by a majority vote of the disinterested directors, by an
independent legal counsel's written opinion, by our shareholders (the person to
be indemnified is excluded from voting his or her shares) or by the court in
which the proceeding is or was pending.

                                      II-1
<PAGE>

         Any provision in a California corporation's articles of incorporation,
bylaws or shareholder or director resolution that indemnifies its officers or
directors may prohibit permissive, but not mandatory, indemnification as
described above. Such a provision must otherwise be consistent with Section 317.
Nonetheless, a corporation has the power to purchase indemnity insurance for its
agents even for situations in which it could not indemnify them.

         Our Amended and Restated Articles of Incorporation generally authorize
the Board of Directors to provide indemnification of its agents through bylaw
provisions, agreements relating to indemnification or both, subject to the
limits on such indemnification in the California Corporations Code. Our Amended
and Restated Bylaws cannot deny or limit this general indemnification
authorization.

         Insofar as indemnification for liabilities arising under the Securities
Act may be permitted to directors, officers or persons controlling the Company
pursuant to the foregoing provisions, we have been informed that in the opinion
of the SEC such indemnification is against public policy as expressed in the
Securities Act and is therefore unenforceable.

         We maintain insurance for the protection of our directors and officers
against any liability asserted against them in their official capacities. The
rights of indemnification described above are not exclusive of any other rights
of indemnification to which the persons indemnified may be entitled under any
bylaw, agreement, vote of shareholders or directors or otherwise.

Item 16.  Exhibits

          (a)  Exhibits

          4.1  Certificate of Determination of Rights, Preferences and
               Privileges of Series A Preferred Stock, as corrected,
               incorporated by reference from the Registrant's Form 8-K filed on
               January 5, 2001.

          4.2  Form of Warrant issued to Hughson, LLC, incorporated by reference
               from the Registrant's Form 8-K filed on January 5, 2001.

          *5.1 Opinion of Graubard Mollen & Miller.

          10.1 Securities Purchase Agreement between the Registrant and Hughson,
               LLC, incorporated by reference from the Registrant's Form 8-K
               filed on January 5, 2001.

          10.2 Registration Rights Agreement between the Registrant and Hughson,
               LLC, incorporated by reference from the Registrant's Form 8-K
               filed on January 5, 2001.

          23.1 Consent of Friedman, Minsk, Cole & Fastovsky.

         *23.2 Consent of Graubard Mollen & Miller (included in Exhibit 5.1).

          24.1 Powers of Attorney (included in signature page).

-------------------------------

*  To be filed by amendment

                                      II-2
<PAGE>

Item 17.  Undertakings

         (a)      The undersigned registrant hereby undertakes:

                  (1) To file, during any period in which offers or sales are
being made, a post-effective amendment to this registration statement:

                      (i)  To include any prospectus required by section
10(a)(3) of the Securities Act of 1933;

                      (ii) To reflect in the prospectus any facts or events
arising after the effective date of the registration statement (or the most
recent post-effective amendment thereof) which, individually or in the
aggregate, represents a fundamental change in the information set forth in the
registration statement;

                      (iii) To include any material information with respect to
the plan of distribution not previously disclosed in the registration statement
or any material change to such information in the registration statement;

provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) do not apply if the
information required to be included in a post-effective amendment by those
paragraphs is contained in periodic reports filed by the registrant pursuant to
section 13 or section 15(d) of the Securities Exchange Act of 1934 that are
incorporated by reference in the registration statement.

                  (2) That, for the purpose of determining any liability under
the Securities Act of 1933, each new post-effective amendment shall be deemed to
be a new registration statement relating to the securities offered therein, and
the offering of such securities at that time shall be deemed to be the initial
bona fide offering thereof.

                  (3) To remove from registration by means of a post-effective
amendment any of the securities being registered which remain unsold at the
termination of the offering.

         (b) The undersigned registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
registrant's annual report pursuant to section 13(a) or section 15(d) of the
Securities Exchange Act of 1934 that is incorporated by reference in the
registration statement shall be deemed to be a new registration statement
relating to the securities offered therein, and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

         (c) The undersigned registrant hereby undertakes to deliver or cause to
be delivered with the prospectus, to each person to whom the prospectus is sent
or given, the latest annual report to security holders that is incorporated by
reference in the prospectus and furnished pursuant to and meeting the
requirements of Rule 14a-3 or Rule 14c-3 under the Securities Exchange Act of
1934; and, where interim financial information required to be presented by
Article 3 of Regulation S-X are not set forth in the prospectus, to deliver, or
cause to be delivered to each person to whom the prospectus is sent or given,
the latest quarterly report that is specifically incorporated by reference in
the prospectus to provide such interim financial information.

                                      II-3
<PAGE>


         (d) Insofar as indemnification for liabilities arising under the
Securities Act of 1933 may be permitted to directors, officers and controlling
persons of the registrant pursuant to the foregoing provisions, or otherwise,
the registrant has been advised that in the opinion of the Securities and
Exchange Commission such indemnification is against public policy as expressed
in the Act and is, therefore, unenforceable. In the event that a claim for
indemnification against such liabilities (other than the payment by the
registrant of expenses incurred or paid by a director, officer or controlling
person of the registrant in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, the registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.







                                      II-4
<PAGE>


                                   SIGNATURES

         Pursuant to the requirements of the Securities Act of 1933, the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-3 and has duly caused this Registration
Statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in the City of Marina del Rey, State of California, on January 5,
2001.

                                    3DSHOPPING.COM

                                    By:    /s/ Terry Gourley
                                       ---------------------------------------
                                           Terry Gourley,
                                           Chairman and Chief Executive Officer

         Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed by the following persons in the following
capacities on January 5, 2001.

                                POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, that each person whose signature
appears below hereby constitutes and appoints Terry Gourley and Howard Cohn, or
any one of them, his true and lawful attorneys-in-fact and agents, each with
full power of substitution and resubstitution, for him and in his name, place
and stead, in any and all capacities, to sign any amendments (whether
pre-effective or post-effective) to this Registration Statement and any
registration statement for the same offering that is to be effective upon filing
pursuant to Rule 462(b) under the Securities Act of 1933, and to file the same
with all exhibits thereto and other documents in connection therewith with the
Securities and Exchange Commission, granting unto each of said attorneys-in-fact
and agents full power and authority to do and perform each and every act and
thing requisite and necessary to be done in and about the premises, as fully to
all intents and purposes as he might or could do in person, hereby ratifying and
confirming all that each of said attorneys-in-fact and agents, or their
substitute or substitutes, may do or cause to be done by virtue hereof.

<TABLE>
Signature                                      Title                                    Date
---------                                      -----                                    ----
<S>                            <C>                                                <C>
/s/ Terry Gourley
________________________       Chairman and Chief Executive Officer (Principal    January 5, 2001
Terry Gourley                  Executive Officer)

/s/ Howard A Cohn              Senior Vice President, Administration and Chief
________________________       Financial Officer (Principal Financial and         January 5, 2001
Howard A. Cohn                 Accounting Officer)

/s/ Joel P. Gayner
________________________       President and Director                             January 5,  2001
Joel P. Gayner

/s/ Maryann O'Donnell
________________________       Director                                           January 4, 2001
Maryann O'Donnell


________________________       Director                                           January _, 2001
John A. Allegretti

/s/ Robert Nau
_________________________      Director                                           January 2, 2001
Robert Nau
</TABLE>

                                      II-5
<PAGE>


                                  EXHIBIT INDEX

         Exhibit


          4.1       Certificate of Determination of Rights, Preferences and
                    Privileges of Series A Preferred Stock, as corrected,
                    incorporated by reference from the Registrant's Form 8-K
                    filed on January 4, 2001.

          4.2       Form of Warrant issued to Hughson, LLC, incorporated by
                    reference from the Registrant's Form 8-K filed on January 4,
                    2001.

          *5.1      Opinion of Graubard Mollen & Miller.

          10.1      Securities Purchase Agreement between the Registrant and
                    Hughson, LLC, incorporated by reference from the
                    Registrant's Form 8-K filed on January 4, 2001.

          10.2      Registration Rights Agreement between the Registrant and
                    Hughson, LLC, incorporated by reference from the
                    Registrant's Form 8-K filed on January 4, 2001.

          23.1      Consent of Friedman, Minsk, Cole & Fastovsky.

         *23.2      Consent of Graubard Mollen & Miller (included in Exhibit
                    5.1).

          24.1      Powers of Attorney (included in signature page).



         --------------

         *  To be filed by amendment



                                      II-6


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