NETMAXIMIZER COM INC
10-Q, 2000-08-14
DEPARTMENT STORES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q

(Mark One)

[X]      QUARTERLY REPORT PURSUANT TO SECTION 13 or 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

                  For the quarterly period ended June 30, 2000
                                                 -------------

                                       OR

[ ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

          For the transition period from _____________ to _____________

                           Commission File No. 0-28407
                                               -------

                             NETMAXIMIZER.COM, INC.
                             -----------------------
             (Exact name of Registrant as specified in its charter)

             FLORIDA                                   65-0907899
             -------                                   ----------
  (State or other jurisdiction of                    (I.R.S. Employer
   incorporation or organization)                    Identification Number)


        4400 North Federal Highway, Suite 307, Boca Raton, FL      33431
        -----------------------------------------------------    ---------
        (Address of principal executive office)                  (Zip Code)

                                 (561) 447-9330
                                 --------------
               Registrant's telephone number, including area code)


          -------------------------------------------------------------
         (Former name, former address and former fiscal year, if changed
                              since last report.)

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports) and (2) has been subject to such filing
requirements for the past 90 days.
Yes  X  No
    ---   ---

The number of shares outstanding of the issuer's Common Stock, $.001 par value,
as August 11, 2000 was 39,153,006.


<PAGE>


                             NETMAXIMIZER.COM, INC.

                                      INDEX
<TABLE>
<CAPTION>


                                                                                                                 Page
                                                                                                          -------------------
<S>                                                                                                           <C>
Facing Sheet........................................................................                          Cover Page

Index...............................................................................                              1

Part I - Financial Information                                                                                    2
      Item 1. Financial Statements
              Condensed Balance Sheets
              March 31, 2000 and December 31, 1999..................................                              3

         Condensed Statements of Operations
              Three  months  ended March 31, 2000 and March 31, 1999 and  cumulative
              from inception........................................................                              4

         Condensed Statements of Cash Flows
              Three  months  ended March 31, 2000 and March 31, 1999 and  cumulative
              from inception........................................................                              5

         Notes to Condensed Financial Statements....................................                              6-10

      Item 2.  Management's  Discussion  and  Analysis of Financial  Conditions  and

      Item 3. Quantitative and Qualitative Disclosures about Market Risk............                              14

Part II - Other Information

      Item 1. Legal Proceedings.....................................................                              14

      Item 3. Defaults Upon Senior Securities.......................................                              14

      Item 4. Submission of Matters to a Vote of Security Holders...................                              14

      Item 5. Other Information.....................................................                              14

      Item 6. Exhibits and Reports on Form 8-K......................................                              14

Signature...........................................................................                              15
</TABLE>


                                       1
<PAGE>


PART I - FINANCIAL INFORMATION

This Form 10-Q contains various forward-looking statements and information,
including under the caption "Management's Discussion and Analysis of Financial
Condition and Results of Operations," that are based on management's beliefs as
well as assumptions made by and information currently available to management,
including statements regarding future economic performance and financial
condition, liquidity and capital resources and management's plans and
objectives. When used in this document, the words "expect," "anticipate,"
"estimate," "believe," and similar expressions are intended to identify
forward-looking statements. Such statements are subject to various risks and
uncertainties which could cause actual results to vary materially from those
stated. Should one or more of these risks or uncertainties materialize, or
should underlying assumptions prove incorrect, actual results may vary
materially from those anticipated, estimated, expected or projected. Such risks
and uncertainties include the Company's ability to obtain needed inventory
financing on acceptable terms and to manage inventory, to meet potential
increases or decreases in demand, potential adverse customer reactions to
delivery delays including effects on existing and future orders; competitive
practices in the e-commerce industries, changing consumer preferences and risks
associated with consumer acceptance of doing business on the Internet, potential
delays or production problems associated with foreign sourcing of products and
the impact of pricing policies including providing premiums, discounts and
allowances, reliance on affinity groups, the ability of the Company to meet
existing financial obligations, and the Company's ability to obtain additional
capital to meet cash flow and working capital needs and to fund future
commitments and operations. Certain of these as well as other risks and
uncertainties are described in more detail in the Company's Annual Report on
Form 10-K for the year ended December 31, 1999 and the Company's Registration
Statement on Form 10 filed under the Securities Exchange Act of 1934. The
Company undertakes no obligation to update any such factors or to publicly
announce the result of any revisions to any of the forward-looking statements
contained herein to reflect future events or developments.


                                       2
<PAGE>

Item 1.     Financial Statements

                             NETMAXIMIZER.COM, INC.
                        (A Development Stage Enterprise)
                                 BALANCE SHEETS

<TABLE>
<CAPTION>
                                                                                                    June 30,            December 31,
                                              ASSETS                                                  2000                  1999
                                              ------                                                  ----                  ----
<S>                                                                                               <C>                   <C>
Current Assets:
  Cash, including restricted cash of $1,122 and $683                                              $    29,719           $    39,055
  Inventories                                                                                         171,378                29,886
  Prepaid expenses                                                                                    151,237                    --
                                                                                                  -----------           -----------
   Total current assets                                                                               352,334                68,941

Property and Equipment                                                                                 76,709                28,843
Web Site Design, Net                                                                                  480,021               300,000
Other Assets                                                                                           25,177                17,343
                                                                                                  -----------           -----------

   Total assets                                                                                   $   934,241           $   415,127
                                                                                                  ===========           ===========

                   LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIENCY)
                   -------------------------------------------------

Current Liabilities:
  Accounts payable and accrued liabilities                                                        $   461,711           $   123,790
  Due to officer/stockholder                                                                           26,467                27,820
  Note payable, other                                                                                  15,422                    --
                                                                                                  -----------           -----------
   Total current liabilities                                                                          503,600               151,610
                                                                                                  -----------           -----------

Long-Term Debt:
  Note payable, stockholder                                                                           385,275               150,000
                                                                                                  -----------           -----------

Commitments, Contingencies  and Subsequent Events                                                          --                    --

Stockholders' Equity:
  Common stock, $.001 par value; 75,000,000 shares authorized;
   39,153,006 shares issued and outstanding                                                            39,153                39,153
  Additional paid-in capital                                                                        8,515,115             7,181,140
  Deficit accumulated during the development stage                                                 (8,187,244)           (6,141,804)
  Deferred  compensation                                                                             (321,658)             (964,972)
                                                                                                  -----------           -----------
   Total stockholders' equity                                                                          45,366               113,517
                                                                                                  -----------           -----------

   Total liabilities and stockholders' equity (deficiency)                                        $   934,241           $   415,127
                                                                                                  ===========           ===========
</TABLE>


            SEE NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS

                                       3
<PAGE>


                             NETMAXIMIZER.COM, INC.
                        (A Development Stage Enterprise)

                            STATEMENTS OF OPERATIONS
<TABLE>
<CAPTION>



                                                          Three Months                      Six Months                Cumulative
                                                         Ended June 30,                   Ended June 30,                 from
                                                         --------------                   --------------
                                                       2000            1999             2000            1999           Inception
                                                       ----            ----             ----            ----           ---------
                                                           (Unaudited)                      (Unaudited)               (Unaudited)
<S>                                                    <C>             <C>             <C>                             <C>
Revenue                                                $      5,055    $         --    $      9,338              --    $     24,340

Direct Costs                                                  3,339              --           7,784              --          17,344
                                                       ------------    ------------    ------------    ------------    ------------
                                                              1,716              --           1,554              --           6,996
                                                       ------------    ------------    ------------    ------------    ------------
Gross Margin


General and Administrative Expenses:
          Stock options issued for services                 321,657              --         643,314              --       6,146,635
          Officer compensation                               82,210              --         163,210              --         368,509
          Other                                             661,487           2,987       1,113,794           7,056       1,679,096
                                                       ------------    ------------    ------------    ------------    ------------
                                                          1,065,354           2,987       1,920,318           7,056       8,194,240
                                                       ------------    ------------    ------------    ------------    ------------

Net Loss                                               $ (1,063,638)   $     (2,987)   $ (1,918,764)   $     (7,056)   $ (8,187,244)
                                                       ============    ============    ============    ============    ============

Net Loss Per Share - Basic and Diluted                 $      (0.03)   $         --    $      (0.05)   $         --
                                                       ============    ============    ============    ============

Weighted Average Shares Outstanding                      39,153,006       3,000,000      39,153,006       3,000,000
                                                       ============    ============    ============    ============
</TABLE>


            SEE NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS

                                       4

<PAGE>
                             NETMAXIMIZER.COM, INC.
                        (A Development Stage Enterprise)
                            STATEMENTS OF CASH FLOWS
<TABLE>
<CAPTION>

                                                                Three Months                   Six Months
                                                                Ended June 30,                Ended June 30,         Cumulative
                                                                --------------                --------------            from
                                                             2000           1999           2000            1999       Inception
                                                          -----------    -----------    -----------    -----------    -----------
                                                                       (Unaudited)               (Unaudited)          (Unaudited)
<S>                                                       <C>            <C>            <C>            <C>            <C>
Cash Flows from Operating Activities:
 Net loss                                                 $(1,063,638)   $    (2,987)   $(1,918,764)   $    (7,056)   $(8,187,244)
 Adjustments to reconcile net loss to net cash
   used in operating activities:
      Depreciation and amortization                           189,736             --        156,469             --        396,499
      Officer compensation                                         --             --             --             --        150,000
      Options granted for services                            321,657             --        643,314             --      6,146,635
      Common stock issued for services                             --             --             --             --          5,000
 Changes in operating assets and liabilities:
   Inventories                                                  8,482             --       (141,492)            --       (171,378)
   Prepaid expenses                                          (111,610)            --        (39,627)            --       (151,237)
   Other assets                                                  (285)            --         (7,834)            --        (25,177)
   Accounts payable and accrued liabilities                   289,567             --        337,519             --        461,711
                                                          -----------    -----------    -----------    -----------    -----------
        Net cash used in operating activities                (366,091)        (2,987)      (970,415)        (7,056)    (1,375,191)
                                                          -----------    -----------    -----------    -----------    -----------

Cash Flows from Investing Activities:
 Expenditures for property and equipment                       (3,629)            --        (38,562)            --        (48,301)
 Web site design costs                                             --             --       (330,000)            --       (330,000)
 Other                                                         (2,856)         2,987          1,353          4,069          2,608
                                                          -----------    -----------    -----------    -----------    -----------

         Net cash provided by (used in)
         investing activities                                  (6,485)         2,987       (367,209)         4,069       (375,693)
                                                          -----------    -----------    -----------    -----------    -----------


Cash Flows from Financing Activities:
 Proceeds from long-term debt, related party                  200,000             --      1,183,975             --      1,533,975
 Proceeds from sales of common stock                               --             --             --             --        247,000
 Repayments on long-term debt                                      --             --           (372)            --           (372)
                                                          -----------    -----------    -----------    -----------    -----------
        Net cash provided by financing activities             200,000             --      1,183,603             --      1,780,603
                                                          -----------    -----------    -----------    -----------    -----------

Net Increase (Decrease) in Cash                              (172,576)            --       (154,021)        (2,987)        29,719

Cash, Beginning                                               202,295             --         39,055             --             --
                                                          -----------    -----------    -----------    -----------    -----------
Cash, Ending                                              $    29,719    $        --    $  (114,966)        (2,987)   $    29,719
                                                          ===========    ===========    ===========    ===========    ===========

Non-Cash Investing and Financing Transactions:
 Equipment purchased in exchange for debt                                               $    15,794
                                                                                        ===========
</TABLE>
            SEE NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS

                                       5

<PAGE>

              NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS

NOTE 1.  SUMMARY OF BUSINESS OPERATIONS AND SIGNIFICANT ACCOUNTING POLICIES


         Basis of Presentation

             The accompanying unaudited condensed financial statements have been
             prepared by the Company pursuant the rules and regulations of the
             Securities and Exchange Commission ("SEC") and, in the opinion of
             management, include all adjustments (consisting of normal recurring
             accruals) necessary for a fair presentation of financial position,
             results of operations and cash flows for the interim periods.
             Certain information and footnote disclosures normally included in
             financial statements prepared in accordance with generally accepted
             accounting principles have been condensed or omitted pursuant to
             the rules and regulations of the SEC. The Company believes that the
             disclosures contained herein are adequate to make the information
             presented not misleading. The statements of operations for the
             three months and six months ended June 30, 2000 are not necessarily
             indicative of the results to be expected for the full year. These
             unaudited financial statements should be read in conjunction with
             the audited financial statements and accompanying notes included in
             the Company's 1999 Annual Report on Form 10-K for the year ended
             December 31, 1999.

             The condensed financial statements have been prepared on a going
             concern basis, which contemplates the realization of assets and
             satisfaction of liabilities in the normal course of business.
             Recurring losses from operations and operating cash constraints are
             potential factors which, among others, may indicate that the
             Company will be unable to continue as a going concern for a
             reasonable period of time. The independent auditors' report on the
             December 31, 1999 financial statements stated that "... the
             Company's recurring losses from operations and current cash
             constraints raise substantial doubt about the Company's ability to
             continue as a going concern. The financial statements do not
             include any adjustments that might result from the outcome of this
             uncertainty."

             The financial statements do not include adjustments relating to the
             recoverability and classification of recorded asset amounts, or the
             amounts and classification of liabilities that might be necessary
             should the Company be unable to continue as a going concern. The
             Company's ability to continue as a going concern is dependent upon
             its ability to generate sufficient cash flow to meet its
             obligations on a timely basis and ultimately to attain profitable
             operations.

                                       6

<PAGE>


NOTE 1.  SUMMARY OF BUSINESS OPERATIONS AND SIGNIFICANT ACCOUNTING POLICIES
         (Continued)

         Organization and Capitalization

             The Company was incorporated under the laws of the state of Florida
             on June 29, 1995 under the name RLN Realty Associates, Inc.

             Initially the Board authorized 7,500 shares of $1.00 par value
             common stock of which 5,000 shares were issued in exchange for
             services in 1996. On June 9, 1998, the Company filed amended
             Articles of Incorporation to change the par value to $.001 and
             increase the authorized number of shares of common stock to
             50,000,000 shares. On June 9, 1998, the Board of Directors
             authorized a 200 for 1 stock split, which increased the issued and
             outstanding shares to 1,000,000.

             On March 1, 1999, the Articles of Incorporation were amended to
             reflect the change in corporate name to "Netmaximizer.com, Inc."

             On October 19, 1999, the Board of Directors authorized a 3 for 1
             stock split, effective November 1, 1999, which increased the then
             issued and outstanding shares to 39,153,006.

             On April 10, 2000, the Articles of Incorporation were amended
             increasing the total number of shares that the Company may issue to
             77,000,000, consisting of 75,000,000 shares of common stock, par
             value $.001 per share and 2,000,000 shares of "blank check"
             preferred stock, par value $.001 per share.

             The effect of all these actions has been reflected retroactively in
             the accompanying financial statements.

         Business

             The Company is an Internet marketing and merchandising company that
             sells an array of products via an e-commerce site. The Company
             provides access to an e-commerce department stores primarily to
             members of affinity groups such as churches, schools and unions.

         Development Stage Enterprise

             As described above, the Company was incorporated on June 29, 1995,
             and, since that time, has been primarily involved in organizational
             activities, developing a strategic plan for the marketing of its
             products, and raising capital. Planned operations, as described
             above, have not commenced to any significant extent. Accordingly,
             the Company is considered to be in the development stage, and the
             accompanying financial statements represent those of a development
             stage enterprise.


                                       7
<PAGE>


NOTE 1.  SUMMARY OF BUSINESS OPERATIONS AND SIGNIFICANT ACCOUNTING POLICIES
         (Continued)

         Use of Estimates

             The accompanying financial statements have been prepared in
             conformity with generally accepted accounting principles. In
             preparing the financial statements, management is required to make
             estimates and assumptions that affect the reported amount of assets
             and liabilities as of the date of the balance sheet and operations
             for the period. Although these estimates are based on management's
             knowledge of current events and actions it may undertake in the
             future, they may ultimately differ from actual results.

         Net Loss Per Common Share

             The Company computes earnings (loss) per share in accordance with
             SFAS No. 128, "Earnings Per Share." This standard requires dual
             presentation of basic and diluted earnings per share on the face of
             the income statement for all entities with complex capital
             structures and requires a reconciliation of the numerator and
             denominator of the diluted earnings per share computation.

             Net loss per common share (basic and diluted) is based on the net
             loss divided by the weighted average number of common shares
             outstanding during the year.

             The Company's potentially issuable shares of common stock pursuant
             to outstanding stock options and warrants are excluded from the
             Company's diluted computation as their effect would be
             anti-dilutive.

NOTE 2.  WEB SITE DESIGN

         These costs consist of fees for a total of $680,000 paid to a
         consultant, which is owned or controlled by a major stockholder, as
         follows: $392,000 to be paid in cash and 56,655 shares of Company
         common stock valued at the market value of such stock on the date of
         issuance ($5.08 per share) or $288,000 (see Note 9). As of March 31,
         2000, $50,000 of the amount due is accrued but unpaid. Phase one of the
         web site was available for use on November 4, 1999, and the Company
         commenced amortizing the cost of phase one ($350,000) over an estimated
         useful life of fourteen months as of that date. Phase two of the web
         site has not been placed in service as of June 30, 2000 and, as a
         result, is not being amortized. The Company will commence amortizing
         those costs when phase two is placed in service.

         As of June 30, 2000:
                                             Phase One    Phase Two      Total
                                             ---------    ---------      -----

             Cost                            $350,000     $330,000     $680,000
             Accumulated amortization         199,979            -      199,979
                                             --------     --------     --------

             Unamortized  cost               $150,021     $330,000     $480,021
                                             ========     ========     ========

                                       8

<PAGE>

NOTE 3.  RELATED PARTY TRANSACTIONS


         Long-Term Debt, Related Party

             The Company issued a promissory note in the amount of $1,333,975 on
             February 8, 2000 to a stockholder in exchange for cash. This note
             bears interest at 9%, payable quarterly, with principal due
             February 7, 2003. As of December 31, 1999, the Company had received
             an advance of $150,000 against the total funds to be received in
             consideration for the promissory note. The balance of $1,183,975
             proceeds of the note payable was received by February 8, 2000.

             In connection with the promissory note, the Company issued warrants
             to purchase 681,987 shares of common stock at $15.00 per share, the
             market price of the Company's common stock on the date of issuance
             of the warrant. These warrants can be exercised at any time before
             February 7, 2003.

             The Company estimated the fair value of the warrants issued in
             connection with the debt at the grant date by using the
             Black-Scholes option-pricing model with the following
             weighted-average assumptions; no dividend yield; an expected life
             of three years; 100% expected volatility; and 6.00% risk free
             interest rate.

             The total estimated fair value of the warrants exceeded the face
             amount of the debt. As a result, the Company recorded a discount in
             the amount of the face value of the note ($1,333,975) and is
             amortizing this discount as additional costs of financing over the
             term of the promissory note, three years.

             Promissory note                                       $1,333,975
             Unamortized discount                                   1,259,865
                                                                   ----------
                                                                   $   74,110
                                                                   ==========
         Subsequent Event

             The Company issued a promissory note in the amount of $646,964 on
             July 21, 2000 to a stockholder in exchange for cash. This note
             bears interest at 9%, payable quarterly, with principal due July
             20, 2003. As of June 30, 2000, the Company had received an advance
             of $200,000 against the total funds to be received in consideration
             for the promissory note. The balance of $446,964 proceeds of the
             note payable was received by July 21, 2000.

             In connection with the promissory note, the Company issued warrants
             to purchase 321,932 shares of common stock at $16.50 per share, the
             market price of the Company's common stock on the date of issuance
             of the warrant. These warrants can be exercised at any time before
             July 21, 2005.


                                       9
<PAGE>



NOTE 4.  STOCK OPTION PLAN

         The Company has issued options to purchase a total of 7,809,600 shares
         of common stock (3,631,296 to employees and 4,178,304 to consultants)
         out of the shares of common stock provided for in the 1999 Employee
         Stock Option Plan, at an exercise price of $2.00 per share, the price
         at which the stock was trading as of the day of the grant of the
         options (giving effect to the stock splits described in Note 1). These
         options are for a term of five years and contain an anti-dilution
         provision.

         The fair value of the options granted to consultants in 1999 has been
         recorded as a charge to operations in the accompanying financial
         statements over the period in which they vest. As of June 30, 2000,
         $321,658 remains reflected as deferred compensation, representing the
         unamortized portion of the options which vest in October 2000.

         The following table summarizes information about options under the plan
which are outstanding at June 30, 2000.
<TABLE>
<CAPTION>

                                               Options Outstanding                        Options Exercisable
                                    Number           Weighted                            Number
                                 Outstanding         Average          Weighted        Exercisable       Weighted
               Range of               at            Remaining          Average             at           Average
               Exercise            June 30,        Contractual        Exercise          June 30,        Exercise
                Prices               2000              Life             Price             2000           Price
                ------               ----              ----             -----             ----           -----
<S>             <C>                <C>                 <C>              <C>            <C>              <C>
                $2.00              7,809,600           4.5              $2.00          7,061,592        $2.00
                =====              =========           ===              =====          =========        =====
</TABLE>

         7,061,592 options vested on October 1, 1999; the remainder vest October
         1, 2000.


                                       10

<PAGE>



Item 2.  Management's Discussion and Analysis of Financial Condition and Results
of Operations

                                    Overview

We were incorporated in the State of Florida on June 29, 1995 under the name
"RLN Realty Associates, Inc." with an authorized share capital of 7,500 shares
of common stock with a $1.00 par value per share. On June 9, 1998, we filed
Articles of Amendment to amend our Articles of Incorporation to increase our
authorized share capital to 50,000,000 shares of common stock with a $.001 par
value per share. In addition to increasing our authorized capital, we authorized
a split of our 5,000 outstanding shares of common stock on a 200-for-one basis
effective on June 9, 1998.

On February 26, 1999, David Saltrelli replaced the sole board member and became
our President. On March 1, 1999, we amended our Articles of Incorporation to
change our name to "Netmaximizer.com, Inc." to reflect our new e-commerce focus,
and Peter Schuster joined the board and became our Secretary and Treasurer.
March 1, 1999 also marks the beginning of the development of our new business
plan. On March 8, 1999, David Saltrelli and Peter Schuster each purchased
2,430,000 shares of our common stock for cash at a purchase price of $.001 per
share (a total of $2,430 each) as part of the private placement of 12,000,000
shares of our common stock. The remainder of the 12,000,000 shares offered
during this placement were sold for cash at the same purchase price of $.001 per
share to accredited investors not affiliated with Netmaximizer.com, Inc. (see
"Recent Sales of Unregistered Securities").

On October 19, 1999, we authorized a split of our 13,049,170 then-outstanding
shares of common stock on a 3-for-1 basis effective as of November 1, 1999.

On April 10, 2000 we filed an amendment to our Articles of Incorporation
increasing the total number of shares that we may issue to 77,000,000,
consisting of 75,000,000 shares of common stock, par value $.001 per share and
2,000,000 shares of "blank check" preferred stock, par value $.001 per share.

Our primary objective will be to provide an Internet e-commerce store available
to affinity groups which will provide products at reduced prices coupled with
incentives, paying a commission to the affinity group for each purchase made by
one of its members.

During the next twelve months, we intend to increase the number of affinity
groups which become members of our Store.

                    Material Changes in Results of Operations

We are a development stage company. As of June 30, 2000, the Company was
primarily involved in organizational activities, developing a strategic plan and
raising capital. Full operations, as defined by our strategic plan, have not
commenced. Prior to June 1999, we had no active business operations and
therefore, no material or substantive transactions or results of operations. As
a result, no meaningful comparison can be made between our present operations
and our operations during the years ended December 31, 1994 to December 31,
1998.

                                       11
<PAGE>

                     Material Changes in Financial Condition

Our total assets were approximately $934,000 at June 30, 2000, compared with
$415,000 at December 31, 1999, and $1,078,000 at March 31, 2000. The increase in
assets during the first three months of calendar year 2000 of approximately
$663,000 was primarily attributable to our beginning to purchase inventories in
anticipation of the opening of the Store to the members of affinity groups and
our further development of our web site. In addition, we purchased equipment and
made leasehold improvements in connection with our commitment to create our own
fulfillment center. During this second quarter, our inventory, property and
equipment have remained relatively constant. Most of the decline in total assets
as of June 30, 2000 compared with March 31, 2000 is attributed to amoritization
of our web site design. We have increased our prepaid expenses by: (i) paying
$59,000 toward development of a comprehensive, on-line Power Point(TM)
presentation, and (ii) continuing prepayments against commission arrangements we
have with some of our sales representatives. The combined effect was to reduce
our cash account. Our cash and short-term investments were approximately $30,000
at June 30, 2000, compared with $39,000 at December 31, 1999 and $202,000 at
March 31, 2000. Our current liabilities were approximately $504,000 at June 30,
2000, compared with $152,000 at December 31, 1999 and $217,000 at March 31,
2000. This increase was principally the result of operating costs.

For the six months ended June 30, 2000, we had revenue from operations of
$9,338, $5,055 during the second quarter and $4,283 during the first quarter.
During the six months ended June 30, 1999, we had no active business operations.
As a result, we had no material transactions or results of operations that
require a comparison to our operations during the six-month period ended June
30, 1999. Because we have not begun actual operations as of this date, we
consider these revenue numbers to be immaterial.

During the six months ended June 30, 2000 we incurred general and administrative
expenses of approximately $1,920,000 as compared to approximately $7,000 for the
six months ended June 30, 1999. This increase was due primarily to the
development of an infrastructure to operate the business pursuant to our
business plan. The components of the expenses of approximately $1,920,000 are as
follows: payroll, casual labor and related benefits $404,000; professional fees
$185,000; commissions $66,000; consulting fees $69,000; rent $83,000; interest
on promissory notes $50,000; amortization of web site design costs $150,000; and
deferred compensation expense in connection with employee stock options
$643,000; telephone $44,000; office supplies $18,000; travel $44,000;
advertising $7,000; depreciation $6,000; equipment lease expense $11,000;
insurance costs $19,000; marketing costs $62,000; warehouse supplies $7,000;
other operating costs $52,000. There was a material change to travel expense
between the first and second quarter. This is attributed to development and
implementation of a European Tour designed to respond to inquiries from
European-based investors and affinity groups.



                         Liquidity and Capital Resources

During the period December 1, 1999, through March 31, 2000, we raised an
aggregate of $1,333,975 in a financing transaction described below that was
begun on December 1, 1999 and completed on February 8, 2000. We received
approximately $9,300 in cash from our operations during the six month period
ending June 30, 2000. During this same six-month period ending June 30, 2000, we
have used net cash of approximately $970,000 in operations primarily as a result
of operating losses and a build up of inventory. In addition we have incurred
costs of $330,000 in connection with phase two of our web site design.

                                       12
<PAGE>

As of June 30, 2000, we had approximately $30,000 in cash. We intend to raise
additional capital through additional sales of unregistered shares of our common
stock conducted under exemptions provided by the Securities Act or by the rules
of the SEC. We also intend to fund a portion of our inventory expansion by using
lines of credit, which may be secured by such inventory. There can be no
assurance that we will be able to raise additional capital or obtain
line-of-credit financing on favorable terms and in the time required. If we are
unable to meet the requirements necessary to finance our inventory expansion,
our implementation plans could be severely and adversely impacted, and it is
questionable whether we could continue as a going concern.

We anticipate that our cash requirements will continue to increase during the
remainder of calendar year 2000 as a result of salaries, professional fees and
related expenses associated with the anticipated expansion of our operations.
There can be no assurance that our actual expenditures for such periods will not
exceed our estimated operating budget. Actual expenditures will depend upon a
number of factors, some of which are beyond our control, including, among other
things, reliability of the assumptions of management in estimating costs and
timing, and the time expended by professionals and consultants and fees
associated therewith.

                                Recent Financing

The Company issued a promissory note in the amount of $646,964 on July 21, 2000
to a stockholder in exchange for cash. This note bears interest at 9%, payable
quarterly, with principal due July 20, 2003. As of June 30, 2000, the Company
had received an advance of $200,000 against the total funds to be received in
consideration for the promissory note. The balance of $446,964 proceeds of the
note payable was received by July 21, 2000.

In connection with the promissory note, the Company issued warrants to purchase
321,932 shares of common stock at $16.50 per share, the market price of the
Company's common stock on the date of issuance of the warrant. These warrants
can be exercised at any time before July 21, 2005.


                                       13
<PAGE>


Item 3.  Quantitative and Qualitative Disclosures About Market Risk

         None.

                           PART II - OTHER INFORMATION

Item 1.  Legal Proceedings

         None.

Item 3.  Defaults Upon Senior Securities

         None.

Item 4.  Submission of Matters to a Vote of Security Holders

         None.

Item 5.  Other Information

         In January of 1999, the SEC granted approval to the NASD OTC Bulletin
Board Eligibility Rule 6530 which requires a company listed on the OTC Bulletin
Board to be a reporting company and current in its reports filed with the SEC.
As a result of this rule change, we filed a Registration Statement on Form 10 in
order to become a full reporting company. That Registration Statement became
effective on February 7, 2000. We cleared all comments from the SEC staff as of
June 1, 2000.

Item 6.  Exhibits and Reports on Form 8-K

      (a) Index and Exhibits

Exhibit No.       Description
----------        -----------

27                Financial Data Schedule.

      (b) The following reports on Form 8-K have been filed by the Company
          during the last quarter of the period covered by this report:

           None

                                       14
<PAGE>


                                    SIGNATURE


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

Dated:      August 14, 2000

                                                    NETMAXIMIZER.COM, INC.


                                                    /s/  David Saltrelli
                                                    --------------------
                                                    David Saltrelli
                                                    President


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