This Strategic Alliance Agreement ("Agreement") is entered
into as of September 29, 1999 ("Effective Date") between Greenpoint Mortgage
Funding, Inc., a New York corporation having an office at 900 Larkspur Landing
Circle, Larkspur, California 94939 ("GREENPOINT MORTGAGE FUNDING INC") and
E-LOAN, Inc., a Delaware corporation having an office at 5875 Arnold Road,
Dublin, CA 94568 ("E-LOAN") (the "Parties").
WHEREAS, GREENPOINT MORTGAGE FUNDING INC is engaged in
providing mortgage services that include counseling, processing, origination,
and funding home equity loans secured by residential properties located in the
United States; and
WHEREAS, E-LOAN provides certain services including
mortgage and related services to consumers on the Internet, via E-LOAN's Website
currently at
www.eloan.com (the "E-
LOAN Website"), providing visitors to the E-LOAN Website with a variety of
mortgage loan options, credit calculators and other interactive tools, and
displaying competitive products in the market for various types of loans; and
WHEREAS, GREENPOINT MORTGAGE FUNDING INC and E-LOAN wish
to develop a Strategic Alliance ("Alliance") with GREENPOINT MORTGAGE FUNDING
INC for the purpose of which will be to market GREENPOINT MORTGAGE FUNDING INC's
Home Equity loan products to visitors of E-LOAN's web site.
NOW, THEREFORE, in consideration of the mutual promises
contained herein, the Parties hereby agree as follows:
1. The Alliance.
- E-LOAN shall market GREENPOINT MORTGAGE FUNDING INC's
various home equity programs and products to Internet users. The Alliance shall
include a comprehensive marketing plan designed, executed, and paid for by E-
LOAN, that will attract visitors to E-LOAN's web site ("Customers")
for the purpose of obtaining home equity loans from GREENPOINT MORTGAGE FUNDING
INC and other second mortgage companies. In addition, E-LOAN will advise
Customers regarding the various mortgage programs and products that GREENPOINT
MORTGAGE FUNDING INC offers and match Customers with specific GREENPOINT
MORTGAGE FUNDING INC mortgage products. E-LOAN will then engage Customers in
on-line pre-qualification interviews and help Customers complete an on-line
preliminary application form for GREENPOINT MORTGAGE FUNDING INC mortgage
products. As part of the Program, E-LOAN will transfer all completed
preliminary applications to GREENPOINT MORTGAGE FUNDING INC for further
processing.
- E-LOAN will develop a program that will offer its
Customers that close a loan during the term of this Agreement the option to be
contacted by GREENPOINT MORTGAGE FUNDING INC regarding home equity loan
programs. E-LOAN will be responsible for contacting its Customers about this
offer and forwarding to GREENPOINT MORTGAGE FUNDING INC its Customers who wish
to be contacted by GREENPOINT MORTGAGE FUNDING INC. GREENPOINT MORTGAGE FUNDING
INC will be responsible for contacting E-LOAN's Customers, who have agreed to be
contacted and counsel those Customers about GREENPOINT MORTGAGE FUNDING INC's
various home equity loan programs. GREENPOINT MORTGAGE FUNDING INC will be the
exclusive partner of E-LOAN for this program.
- E-LOAN will develop and execute a Direct Mail Marketing
Program ("Direct Mail Marketing Program") that will target previous
Customer's of E-LOAN, via e-mail, and offer those Customer's GREENPOINT MORTGAGE
FUNDING INC home equity loan products. E-LOAN will have creative control over
this Program and will execute the Direct Mail Marketing Program no later than
September 29, 1999. For the fee set forth in Section 2 (b), E-LOAN will send no
less than 2,800 e-mails to its Customers and all responses will be automatically
transmitted to GREENPOINT MORTGAGE FUNDING INC for follow-up.
- E-LOAN will send a minimum of [*] qualified home equity
loan leads ("Minimum Guarantee") to GREENPOINT MORTGAGE FUNDING INC
during the term of this Agreement. In the event that E-LOAN does not deliver
the Minimum Guarantee to GREENPOINT MORTGAGE FUNDING INC, E-LOAN will extend the
term of this Agreement until the Minimum Guarantee is met, but for no more than
six months. In the event that E-LOAN exceeds the Minimum Guarantee during the
term of this Agreement, the Agreement will be automatically terminated unless
both parties mutually agree to extend this Agreement. E-LOAN estimates that it
will send 4,800 qualified leads to GREENPOINT MORTGAGE FUNDING INC in the first
year of this Agreement and 9,600 qualified leads in the second year of this
Agreement.
- Although E-LOAN shall market GREENPOINT MORTGAGE FUNDING
INC to its Customers as required by the Program: (i) E-LOAN shall not be
required to, and shall not, endorse GREENPOINT MORTGAGE FUNDING INC, in any
communications under the Alliance that are targeted to Customers; (ii) E-LOAN
shall not be required to recommend GREENPOINT MORTGAGE FUNDING INC as a home
equity loan provider and (iii) E-LOAN shall not be required to, and shall not as
part of the Alliance, provide advice, counseling or assistance to Customers in
connection with any particular home equity loan, for which they have applied to
GREENPOINT MORTGAGE FUNDING INC.
- Compensation.
- Beginning the Effective Date, GREENPOINT MORTGAGE FUNDING
INC shall pay a fee to E-Loan ("Set-Up Fee") for the creation and costs incurred
to launch the Sections 1(a) and 1(b) of the Alliance. The amount of the Set-Up
Fee shall be [*]. The Set-Up Fee is a one-time, non-refundable fee payable to
E-LOAN no more than thirty (30) days following the Effective Date of this
Agreement.
- Beginning the Effective Date, GREENPOINT MORTGAGE FUNDING
INC shall pay a fee to E-LOAN ("Direct Mail Marketing Fee") for the
creation and execution of the Direct Mail Program described in Section 1 (c) of
this Agreement. The amount of the Direct Mail Marketing Fee shall be [*] and is
and payable thirty days after the execution and completion of the Direct Mail
Program.
- Beginning the Effective Date, GREENPOINT MORTGAGE FUNDING
INC shall pay a fee to E-Loan ("Quarterly Maintenance Fee") for the costs
incurred to maintain the Alliance. The amount of the Quarterly Maintenance Fee
shall be [*].
- Beginning the Effective Date, GREENPOINT MORTGAGE FUNDING
INC shall pay a fee to E-LOAN ("Quarterly Marketing Fee") for the marketing
provided under the Alliance. The amount of the Quarterly Marketing Fee shall be
[*] per quarter for the first year of this Agreement and [*] per quarter for the
second year of this Agreement. Should E-LOAN deliver the Minimum Guarantee prior
to the end of the term of this Agreement, all Quarterly Fees contained in this
Agreement shall be due and payable to E-LOAN within thirty (30) days of such
event.
- All Quarterly Marketing Fees and Quarterly Maintenance
Fees shall be paid within thirty (30) days following the end of each quarter.
The Parties each acknowledge and agree that the these fees reflects the
reasonable and fair market value of the goods and services to be provided by E-
LOAN under the Alliance, without regard to the value or volume of home equity
loans that may be attributable to the Alliance.