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EXHIBIT 99.1
[LOGO OF MYPOINTS] Investor Relations
MyPoints.com, Inc. (ticker MYPT, exchange NASDAQ) News Release Tuesday, August
08, 2000.
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My Points.com Completes Acquisition of Cybergold
SAN FRANCISCO, Aug 8/PRNewswire/-- MyPoints.com, Inc. (Nasdaq MYPT), the
industry's leading loyalty marketer, today announced that it has completed
its acquisition of Cybergold, Inc.
The combination creates the internet's single largest loyalty marketing
program with an unduplicated audience reach of nearly nine percent of the
Web. As of June 30, 2000, there were 8.1 million consumers enrolled in the
MyPoints(R) Program, and 9.0 million consumers enrolled in Cybergold.
MyPoints.com will transfer current Cybergold members into a new program
called Cybergold by MyPoints, enabling both services to operate on a single
platform.
"This acquisition significantly enhances the depth of our membership and
the breadth of our service offerings," said Steve Markowitz, chairman and
CEO, MyPoints.com. "As the Internet continues to shift toward marketing
models based on permission and priced on performance, we believe
advertisers will rely increasingly on the services provided by
MyPoints.com."
As part of the transaction, MyPoints.com has also taken ownership over
Cybergold's portfolio of patents, including Patent No. 5,794,210, covering
Attention Brokerage, and Patent No. 5,855,008, covering Privacy Management.
MyPoints.com will use these patents to extend its lead in the loyalty
marketing space.
MyPoints.com acquired Cybergold in a tax-free, stock-for-stock, fixed-share
transaction. Under the terms of the agreement, each Cybergold shareholder
receives 0.48 shares of MyPoints.com common stock for each share of
Cybergold common stock.
About MyPoints.com
MyPoints.com is the industry's leading loyalty marketer. The MyPoints(R)
Network features a True Opt-in(R) database of members and provides
advertisers with an integrated suite of rewarded media products-including
enhanced email and dynamically served Web offers through which to target,
acquire and retain customers. MyPoints.com is the Internet's No.1 incentive
site. The Company has sales offices in cities nationwide. For detailed
product information please call 800-890-9351, 212-699-8050, ext. 7702, from
outside North America or visit MyPoints.com at http//www.corp.mypoints.com.
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SOURCE: Media Metrix, June 2000.
MyPoints, True Opt-in and MyPoints.com are
NOTE: trademarks of
MyPoints.com, Inc. Other product and company
names herein are trademarks of
their respective owners.
MYPOINTS.COM "SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES
LITIGATION REFORM ACT OF 1995: Statements in this press release regarding
MyPoints.com, Inc's business which are not historical facts are forward-
looking statements within the meaning of Section 21E of the Securities
Exchange Act of 1934, as amended, including statements regarding the
acquisition of Cybergold as well as future acquisitions which MyPoints.com
may undertake and the company's expectations, beliefs, hopes, intentions or
strategies regarding the future and the acquisition. Forward-looking
statements include statements regarding future revenue and market growth.
All forward-looking statements included in this document are based upon
information available to the company as of the date hereof, and the company
assumes no obligation to update any such forward-looking statement. Actual
results could differ materially from current expectations. For a discussion
of such risks and uncertainties, which could cause actual results to differ
from those contained in the forward-looking statements, see "Risk Factors"
in MyPoints.com's report on Form 10-K for the year ended December 31, 1999.
SOURCE MyPoints.com, Inc.
CONTACT: Geoff Ossias or Dirk Aulabaugh, 415-676-3700, or
[email protected], both of MyPoints.com, Inc.; or Investors, Teresa
Thuruthiyil of Morgen-Walke Associates, 415-439-4562, or teresat@mwa-
sf.com; or media, Libby Roberge or Rachel Honig, 212-725-4500, or
[email protected], both of G.S. Schwartz & Co,/
