UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
FORM 13F
FORM 13F Cover Page
Report for the Calendar Year or Quarter Ended: September
30, 1999
Check here if Amendment [ ]; Amendment Number:
This Amendment (Check only one): [ ] is a restatement.
[ ] adds new holding entries.
Institutional Investment Manager Filing this Report:
Name: Morgan Asset Management, Inc.
Address: 50 North Front Street
Memphis, Tennessee 38103
13F File Number:
The institutional investment manager filing this report and
the person by whom it is singed hereby represents that the
person signing the report is authorized to submit it, that
all information contained herein is true, correct and
complete, and that it is understood that all required items,
statements, schedules, lists and tables, are considered
integral parts of this form.
Person Signing the Report on Behalf of Reporting Manager:
Name: Charles D. Maxwell
Title: Secretary/Treasurer
Phone: (901) 579-4243
Signature, Place and Date of Signing:
/s/ Charles D. Maxwell Memphis, Tennessee
November 9, 1999
Report Type (Check only one):
[ X ] 13F HOLDINGS REPORT
[ ] 13F NOTICE
[ ] 13F COMINATION REPORT
List of Other Managers Reporting for this Manager:
None
I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES
EXCHANGE ACT OF 1934.
FORM 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: 0
FORM 13F Information Table Entry Total: 104
FORM 13F Information Table Value Total: 169,716,589
List of Other Included Mangers:
No. 13F File Number Name
None
Name of Issuer Class Cusip FMV Shares
ACTION PERFORMANCE COM 004933107 1,488,529 70,672 Sole
ACXIOM CORP COM 005125109 2,276,236 115,802 Sole
ALLIEDSIGNAL COM 019512102 1,186,163 19,790 Sole
AMERICA ONLINE COM 02364J104 2,471,140 23,753 Sole
AMERICAN EXPRESS COM 025816109 560,250 4,150 Sole
AMERICAN POWER CONV COM 029066107 1,615,000 85,000 Sole
AMRESCO CAPITAL TRUST COM 031919103 96,250 11,000 Sole
ANHEUSER -BUSCH COM 035229103 980,875 14,000 Sole
ARTESYN TECHNOLOGIES COM 043127109 1,157,097 61,000 Sole
AUTOMATIC DATA COM 053015103 354,769 7,950 Sole
AUTOZONE COM 053332102 3,406,815 121,401 Sole
BMC SOFTWARE COM 055921100 4,442,457 62,078 Sole
BANK OF AMERICA COM 060505104 1,558,972 27,995 Sole
BELL ATLANTIC COM 077853109 221,727 3,294 Sole
BELLSOUTH COM 079860102 1,375,560 30,568 Sole
BRISTOL-MYERS SQUIBB COM 110122108 701,595 10,394 Sole
BRITISH TELE ADR 111021408 681,725 4,400 Sole
BUCKEYE TECHNOLOGIES COM 118255108 1,429,335 91,113 Sole
CISCO SYSTEMS COM 17275R102 421,317 6,145 Sole
COSTAL BANCORP COM 19041P105 781,875 45,000 Sole
COCA - COLA COM 191216100 1,410,352 29,335 Sole
COLONIAL BANCGROUP COM 195493309 872,625 78,000 Sole
COMPASS BANCSHARES COM 20449H109 611,775 24,471 Sole
COMPAQ COMPUTERS COM 204493100 1,008,193 44,074 Sole
COMPUTER SCIENCES COM 205363104 1,114,102 15,845 Sole
CONCORD EFS COM 206197105 5,820,241 282,194 Sole
CONSOLIDATED STORES COM 210149100 440,985 19,988 Sole
CREE RESEARCH COM 225447101 1,238,040 36,480 Sole
DELL COMPUTER COM 247025109 1,091,306 26,100 Sole
DIAMOND OFFSHORE COM 25271C102 1,116,060 33,440 Sole
DOLLAR GENERAL COM 256669102 5,163,851 167,250 Sole
DYCOM INDUSTRIES COM 267475101 1,402,734 33,250 Sole
EMC COM 268648102 920,737 12,900 Sole
EAGLE USA AIRFREIGHT COM 270018104 4,444,402 148,456 Sole
ELECTRONIC DATA COM 285661104 3,626,378 68,503 Sole
EMERSON ELECTRIC COM 291011104 1,390,125 22,000 Sole
ENRON COM 293561106 320,287 7,800 Sole
EXXON COM 302290101 542,260 7,135 Sole
FDX COM 31304N107 2,561,817 65,976 Sole
FIRST FEDERAL COM 32020F105 443,750 25,000 Sole
FIRST TENNESSEE COM 337162101 3,277,603 116,537 Sole
GANNETT COM 364730101 2,684,891 38,806 Sole
GENERAL ELECTRIC COM 369604103 4,296,705 36,240 Sole
GENTEX CORP COM 371901109 1,166,872 56,490 Sole
GILLETTE COM 375766102 1,794,716 52,883 Sole
GLOBAL INDUSTRIES COM 379336100 354,250 43,600 Sole
GULF ISLAND COM 402307102 890,156 67,500 Sole
HEALTHSOUTH COM 421924101 436,465 71,984 Sole
HEALTH MANAGEMENT COM 421933102 1,926,389 253,405 Sole
HEWLETT PACKARD COM 428236103 833,085 9,180 Sole
HIBERNIA COM 428656102 1,935,854 166,525 Sole
HOME DEPOT COM 437076102 8,799,235 128,222 Sole
HONEYWELL COM 438506107 264,924 2,380 Sole
ISB FINANCIAL COM 450091103 338,750 20,000 Sole
INFINITY BROADCASTING COM 45662S102 209,584 7,150 Sole
INTERNATIONAL COM 459200101 2,328,524 19,244 Sole
LUCENT TECHNOLOGIES COM 549463107 437,776 6,748 Sole
MCI WORLDCOM COM 55268B106 9,792,106 136,238 Sole
M S CARRIERS COM 553533100 780,000 32,500 Sole
MERCK & CO. COM 589331107 1,056,444 16,300 Sole
MICROSOFT COM 594918104 4,280,527 47,266 Sole
MOBIL COM 607059102 2,265,968 22,491 Sole
MONSANTO COM 611662107 293,887 8,235 Sole
MYLAN LABS COM 628530107 660,600 35,951 Sole
NATIONAL COMMMERCE COM 635449101 576,658 26,249 Sole
NEW PLAN EXCEL REALTY COM 648053106 711,698 39,955 Sole
NOKIA ADR 654902204 305,126 3,395 Sole
NORFOLK SOUTHERN COM 655844108 390,775 15,950 Sole
NORTEL NETWORKS COM 656569100 928,200 18,200 Sole
NOVA COM 669784100 725,000 29,000 Sole
O' CHARLEYS COM 670823103 1,327,500 90,000 Sole
ORTHODONTIC CENTERS COM 68750P103 2,110,636 120,825 Sole
PARADYNE COM 69911G107 420,000 15,000 Sole
PATTERSON ENERGY COM 703414102 1,518,750 100,000 Sole
PFIZER COM 717081103 611,310 17,040 Sole
PHILIP MORRIS COM 718154107 457,087 13,370 Sole
PRIDE INTERNATIONAL COM 741932107 567,500 40,000 Sole
PROCTER & GAMBLE COM 742718109 1,296,375 13,828 Sole
PROTECTIVE LIFE COM 743674103 3,306,812 114,028 Sole
QLOGIC COM 747277101 895,834 12,832 Sole
RFS HOTEL INVESTORS COM 74955J108 506,287 44,025 Sole
RENAL CARE GROUP COM 759930100 3,315,165 151,334 Sole
REXALL SUNDOWN COM 761648104 404,158 32,825 Sole
ROYAL CARRIBBEAN COM V7780T103 3,675,600 81,680 Sole
SBC COMMUNICATIONS COM 78387G103 1,225,500 24,000 Sole
SCI SYSTEMS COM 783890106 3,248,604 73,105 Sole
SAKS COM 79377W108 2,318,995 152,691 Sole
SANTA FE SYNDER COM 80218K105 645,750 71,750 Sole
SCHERING PLOUGH COM 806605101 1,006,952 23,082 Sole
SCHLUMBERGER COM 806857108 805,389 12,925 Sole
SERVICEMASTER COM 81760N109 1,096,956 68,293 Sole
SKYTEL COMMUNICATIONS COM 83087Q104 1,736,080 94,803 Sole
SOUTHERN COM 842587107 1,103,387 42,850 Sole
SOUTHTRUST COM 844730101 2,169,038 60,461 Sole
STORAGE USA COM 861907103 376,750 13,700 Sole
SUN MICROSYSTEMS COM 866810104 790,500 8,500 Sole
TEXAS INSTRUMENTS COM 882508104 2,919,875 35,500 Sole
TIME WARNER COM 887315109 324,405 5,340 Sole
TYCO INTERNATIONAL COM 902124106 302,006 2,925 Sole
USX MARATHON GROUP COM 902905827 930,881 31,825 Sole
UNION PLANTERS COM 908068109 1,892,715 46,447 Sole
WAL MART STORES COM 931142103 1,327,232 27,905 Sole
WARNER LAMBERT COM 934488107 214,391 3,230 Sole
WATERS CORPORATION COM 941848103 2,959,205 48,862 Sole
WESTPOINT STEVENS COM 961238102 4,418,489 187,026 Sole
