UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
FORM 13F
FORM 13F Cover Page
Report for the Calendar Year or Quarter Ended: June 30,
1999
Check here if Amendment [ ]; Amendment Number:
This Amendment (Check only one): [ ] is a restatement.
[ ] adds new holding entries.
Institutional Investment Manager Filing this Report:
Name: Morgan Asset Management, Inc.
Address: 50 North Front Street
Memphis, Tennessee 38103
13F File Number:
The institutional investment manager filing this report and
the person by whom it is singed hereby represents that the
person signing the report is authorized to submit it, that
all information contained herein is true, correct and
complete, and that it is understood that all required items,
statements, schedules, lists and tables, are considered
integral parts of this form.
Person Signing the Report on Behalf of Reporting Manager:
Name: Charles D. Maxwell
Title: Secretary/Treasurer
Phone: (901) 579-4243
Signature, Place and Date of Signing:
/s/ Charles D. Maxwell Memphis, Tennessee
August 5, 1999
Report Type (Check only one):
[ X ] 13F HOLDINGS REPORT
[ ] 13F NOTICE
[ ] 13F COMINATION REPORT
List of Other Managers Reporting for this Manager:
None
I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES
EXCHANGE ACT OF 1934.
FORM 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: 0
FORM 13F Information Table Entry Total: 118
FORM 13F Information Table Value Total: 198,232,000
List of Other Included Mangers:
No. 13F File Number Name
None
Fair
Market Shares
of
Class CUSIP Value Prin
(in
Name of Issuer Title Number $1,000) Amount
AT&T CORP COM 001957109 203 3,629 Sole
ACTION PERFORMANCE INC COM 004933107 2,380 72,130 Sole
ACXIOM CORP COM 005125109 2,924 117,273 Sole
ADVANCE PARADGIM INC COM 007491103 763 12,500 Sole
ALLIEDSIGNAL INC COM 019512102 1,286 20,415 Sole
AMERICA ONLINE INC COM 02364J104 2,603 23,616 Sole
AMERICAN ELEC PWR INC COM 025537101 75 2,000 Sole
AMERICAN EXPRESS CO COM 025816109 553 4,250 Sole
AMERICAN HOME PRODS CORP COM 026609107 115 2,000 Sole
AMERICAN PWR CONVERSION COM 029066107 1,351 67,142 Sole
CORP
ANHEUSER BUSCH INC COM 035229103 993 14,000 Sole
ARTESYN TECHNOLOGIES INC COM 043127109 1,132 51,000 Sole
ASSOCIATES FIRST CAP COM 046008108 262 5,944 Sole
CORP
AUTOMATIC DATA COM 053015103 354 8,050 Sole
PROCESSING INC
AUTOZONE INC COM 053332102 3,626 120,356 Sole
BMC SOFTWARE INC COM 055921100 2,874 49,745 Sole
BANK OF AMERICA CORP COM 060505104 2,881 46,908 Sole
BANK ONE CORP COM 06423A103 1,086 18,232 Sole
BARRICK GOLD CORP COM 067901108 757 39,090 Sole
BELL ATLANTIC CORP COM 077853109 215 3,294 Sole
BELLSOUTH CORP COM 079860102 1,474 31,568 Sole
BRISTOL MYERS SQUIBB CO COM 110122108 704 9,994 Sole
BRITISH COM 111021408 771 4,500 Sole
TELECOMMUNICATIONS
BUCKEYE TECHNOLOGIES INC COM 118255108 1,226 80,737 Sole
CBRL GROUP INC COM 12489V106 294 17,000 Sole
CAPITOL SR LIVING CORP COM 140475104 416 41,600 Sole
CISCO SYS INC COM 17275R102 370 5,745 Sole
COASTAL BANCORP INC COM 19041P105 759 45,000 Sole
COCA COLA CO COM 191216100 1,832 29,335 Sole
COLONIAL BANCGROUP INC COM 195493309 1,087 78,000 Sole
COMPAQ COMPUTER CORP COM 204493100 1,432 60,459 Sole
COMPASS BANCSHARES INC COM 20449H109 667 24,471 Sole
COMPUTER SCIENCES CORP COM 205363104 1,142 16,510 Sole
CONCORD EFS INC COM 206197105 8,029 189,750 Sole
CONSOLIDATED STORES CORP COM 210149100 1,509 55,879 Sole
DELL COMPUTER CORP COM 247025109 862 23,300 Sole
DIAMOND OFFSHORE COM 25271C102 949 33,440 Sole
DRILLING INC
DOLLAR GEN GROUP COM 256669102 4,929 169,979 Sole
DYCOM INDS INC COM 267475101 2,030 36,250 Sole
EMC CORP COM 268648102 704 12,800 Sole
EAGLE USA AIRFREIGHT INC COM 270018104 4,226 99,587 Sole
ELECTRONIC DATA SYS COM 285661104 3,912 69,118 Sole
EMERSON ELEC CO COM 291011104 1,383 22,000 Sole
ENRON CORP COM 293561106 319 3,900 Sole
EXXON CORP COM 302290101 585 7,585 Sole
FDX CORP COM 31304N107 3,359 61,908 Sole
FIRST FED BANCSHARES ARK COM 32020F105 463 25,000 Sole
INC
FIRST TENN NATL CORP COM 337162101 4,363 113,887 Sole
GANNET INC COM 364730101 2,798 39,207 Sole
GENERAL ELEC CO COM 369604103 4,132 36,566 Sole
GENTEX CORP COM 371901109 1,615 57,664 Sole
GILLETTE CO COM 375766102 2,194 53,519 Sole
GLOBAL INDS COM 379336100 559 43,600 Sole
GULF ISLAND FABRICATIONS COM 402307102 597 50,000 Sole
INC
HEALTH MGMT AASOC INC COM 421933102 2,886 256,545 Sole
HEALTHSOUTH CORP COM 421924101 1,075 71,984 Sole
HEWLETT PACKARD CO COM 428236103 958 9,535 Sole
HIBERNIA CORP COM 428656102 2,650 168,905 Sole
HOME DEPOT INC COM 437076102 8,286 128,589 Sole
HONEYWELL INC COM 438506107 276 2,380 Sole
ISB FINL CORP COM 450091103 430 20,000 Sole
INTL BUSINESS MACHS COM 459200101 2,545 19,694 Sole
LUCENT TECHNOLOGIES INC COM 549463107 425 6,306 Sole
MCI WORLDCOM INC COM 55268B106 11,812 137,248 Sole
M S CARRIERS INC COM 553533100 1,007 33,965 Sole
MCDONALDS CORP COM 580135101 1,239 30,000 Sole
MERCK & CO COM 589331107 1,184 16,000 Sole
MICROSOFT CORP COM 594918104 4,291 47,576 Sole
MID-AMERICA APARTMENT COM 59522J103 694 30,000 Sole
MOBIL CORP COM 607059102 443 4,491 Sole
MONSANTO CO COM 611662107 544 13,760 Sole
MYLAN LABS INC COM 628530107 774 29,191 Sole
NATIONAL COMM BANCORP COM 635449101 557 25,449 Sole
NOKIA CORP COM 654902204 295 3,220 Sole
NORFOLK SOUTHERN CORP COM 655844108 507 16,815 Sole
NORTEL NETWORKS CORP COM 656569100 807 9,300 Sole
NOVA CORP COM 669784100 725 29,000 Sole
O CHARLEYS INC COM 670823103 1,600 100,000 Sole
OGDEN CORP COM 676346109 982 36,455 Sole
ORTHODONTIC CENTERS INC COM 68750P103 1,724 122,075 Sole
PACIFIC GATEWAY EXCHANGE COM 694327107 1,062 36,465 Sole
INC
PAGING NETWORK INC COM 695542100 361 75,000 Sole
PFIZER INC COM 717081103 617 5,665 Sole
PHILIP MORRIS INC COM 718154107 566 14,075 Sole
PIER 1 IMPORTS INC COM 720279108 1,438 127,862 Sole
PRIDE INTERNATIONAL INC COM 741932107 423 40,000 Sole
PROCTER & GAMBLE CO COM 742718109 1,234 13,828 Sole
PROMUS HOTEL CORP COM 74342P106 1,302 42,000 Sole
PROTECTIVE LIFE CORP COM 743674103 3,961 117,093 Sole
QUINTILES TRANSNATIONAL COM 748767100 140 3,323 Sole
CORP
RFS HOTEL INVESTORS INC COM 74955J108 440 35,000 Sole
RENAL CARE GROUP INC COM 759930100 3,821 147,658 Sole
REXALL SUNDOWN INC COM 761648104 419 34,350 Sole
ROYAL CARIBBEAN CRUISES COM V7780T103 3,671 83,910 Sole
SBC COMMUNICATIONS INC COM 78387G103 1,392 24,000 Sole
SCI SYS INC COM 783890106 3,491 73,552 Sole
SAKS INC COM 79377W108 4,989 172,771 Sole
SANTE FE SNYDER CORP COM 80218K105 547 71,750 Sole
SCHERING PLOUGH CORP COM 806605101 1,212 23,082 Sole
SCHLUMBERGER COM 806857108 859 13,495 Sole
SERVICEMASTER CO COM 81760N109 1,311 69,895 Sole
SKYTEL COMMUNICATIONS COM 83087Q104 3,787 113,758 Sole
SOUTHERN CO COM 842587107 1,172 44,225 Sole
SOUTHTRUST CORP COM 844730101 2,347 61,171 Sole
STEWART ENTERPRISES INC COM 860370105 637 43,730 Sole
STORAGE USA INC COM 861907103 1,098 34,365 Sole
SUN MICROSYSTEMS INC COM 866810104 575 8,350 Sole
TELLABS INC COM 879664100 480 7,100 Sole
TEXAS INSTRUMENTS INC COM 882508104 2,571 17,750 Sole
TIME WARNER INC COM 887315109 381 5,240 Sole
TYCO INTERNATIONAL COM 902124106 277 2,925 Sole
USX MARATHON GROUP COM 902905827 1,081 33,195 Sole
UNION PLANTERS CORP COM 908068109 2,103 47,062 Sole
WAL MART STORES COM 931142103 1,361 28,205 Sole
WARNER LAMBERT CO COM 934488107 207 3,000 Sole
WASHINGTON GAS LT CO COM 938837101 897 34,505 Sole
WATERS CORP COM 941848103 2,661 50,082 Sole
WATSCO INC COM 942622200 1,173 71,625 Sole
WESTPOINT STEVENS INC COM 961238102 5,328 178,708 Sole
