UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
FORM 13F
FORM 13F Cover Page
Report for the Calendar Year or Quarter Ended: March 31, 1999
Check here if Amendment [ ]; Amendment Number:
This Amendment (Check only one): [ ] is a restatement.
[ ] adds new holding entries.
Institutional Investment Manager Filing this Report:
Name: Morgan Asset Management, Inc.
Address: 50 North Front Street
Memphis, Tennessee 38103
13F File Number:
The institutional investment manager filing this report and the person by
whom it is singed hereby represents that the person signing the report is
authorized to submit it, that all information contained herein is true,
correct and complete, and that it is understood that all required items,
statements, schedules, lists and tables, are considered integral parts of
this form.
Person Signing the Report on Behalf of Reporting Manager:
Name: Charles D. Maxwell
Title: Secretary/Treasurer
Phone: (901) 579-4243
Signature, Place and Date of Signing:
/s/ Charles D. Maxwell Memphis, Tennessee May 13, 1999
Report Type (Check only one):
[ X ] 13F HOLDINGS REPORT
[ ] 13F NOTICE
[ ] 13F COMINATION REPORT
List of Other Managers Reporting for this Manager:
None
I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES EXCHANGE ACT OF 1934.
FORM 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: 0
FORM 13F Information Table Entry Total: 130
FORM 13F Information Table Value Total: 208,080,809
List of Other Included Mangers:
No. 13F File Number Name
None
Action Performance Common 004933107 2855 94759 Sole 94759
Acxiom Corp Common 005125109 4061 153254 Sole 153254
Advance Paradgim Common 007491103 1738 27500 Sole 27500
Agl Resources Common 001204106 66 3775 Sole 3775
Alliedsignal Common 019512102 1071 21780 Sole 21780
America On-Line Common 02364J104 2703 18435 Sole 18435
American Electric Common 025537101 79 2000 Sole 2000
American Express Common 025816109 506 4300 Sole 4300
American Home Products Common 026609107 131 2000 Sole 2000
American Power Conv. Common 029066107 1272 47127 Sole 47127
Amresco Cap Tr Common 031919103 33 3400 Sole 3400
Anheuser-Busch Cos Common 035229103 1067 14000 Sole 14000
Associated Group Class ACommon 045651106 99 2000 Sole 2000
Associates First CapitalCommon 046008108 248 5500 Sole 5500
At&T Common 001957109 182 2286 Sole 2286
Automatic Data ProcessinCommon 053015103 468 11300 Sole 11300
Autozone Common 053332102 4663 153521 Sole 153521
Bank One Common 06423a103 996 18082 Sole 18082
Bankamerica Common 06605F102 2369 33550 Sole 33550
Barrick Gold Common 067901108 680 39865 Sole 39865
Bell Atlantic Common 077853109 170 3294 Sole 3294
Bellsouth Common 079860102 1265 31568 Sole 31568
Bmc Software Common 055921100 2819 76070 Sole 76070
Bristol-Myers Squibb Common 110122108 641 9994 Sole 9994
Buckeye Technologies Common 118255108 1143 81637 Sole 81637
Capitol Senior Common 140475104 294 41600 Sole 41600
Chrysalis International Common 171188105 48 80000 Sole 80000
Cisco Systems Common 17275r102 239 2180 Sole 2180
Coastal Bancorp Common 19041P105 748 45000 Sole 45000
Coca-Cola Common 191216100 1688 27500 Sole 27500
Colonial Bancgroup Common 195493309 936 78000 Sole 78000
Comm. Fed Bancorp Common 20364Q100 74 6000 Sole 6000
Compaq Computer Common 204493100 3453 108956 Sole 108956
Compass Bancshares Common 20449H109 563 16314 Sole 16314
Computer Sciences Common 205363104 919 16660 Sole 16660
Concord EFS Common 206197105 6219 225621 Sole 225621
Consolidated Stores Common 210149100 1973 65075 Sole 65075
Cracker Barrel Common 224100107 630 35000 Sole 35000
Csx Common 126408103 399 10240 Sole 10240
Dell Computer Common 247025109 989 24200 Sole 24200
Diamond Offshore Common 25271C102 963 30440 Sole 30440
Dollar General Common 256669102 5389 158496 Sole 158496
Dominion Resources Common 257470104 76 2053 Sole 2053
Dycom Industries Common 267475101 1577 36250 Sole 36250
Eagle Usa Airfreight Common 270018104 3644 112114 Sole 112114
Electronic Data Common 285661104 3857 79228 Sol 79228
Eli Lilly Common 532457108 326 3843 Sole 3843
Emc Common 268648102 798 6250 Sole 6250
Emerson Electric Common 291011104 1165 22000 Sole 22000
Enron Corp. Common 293561106 212 3300 Sole 3300
Equity Inns Common 294703103 471 55355 Sole 55355
Exxon Common 302290101 548 7760 Sole 7760
Fdx Common 31304N107 3107 33434 Sole 33434
First Data Common 319963104 86 2000 Sole 2000
First Federal Banc Common 32020F105 406 25000 Sole 2500
First Tennessee Common 337162101 4514 123241 Sole 123241
First Union Common 337358105 196 3675 Sole 3675
Gannet Company Common 364730101 3009 47755 Sole 47755
General Electric Common 369604103 4603 41612 Sole 41612
Gentex Corporation Common 371901109 1436 66576 Sole 66576
Gillette Common 375766102 3975 66880 Sole 66880
Global Industries Common 379336100 441 43600 Sole 43600
Health Management Common 421933102 3934 322763 Sole 322763
Healthsouth Common 421924101 747 71984 Sole 71984
Heartland Express Common 422347104 389 25589 Sole 25589
Hewlett-Packard Common 428236103 729 10755 Sole 10755
Hibernia Common 428656102 2597 197150 Sole 197150
Home Depot Common 437076102 8903 143016 Sole 143016
Inter. Bus. Machines Common 459200101 2398 13528 Sole 13528
Laclede Gas Common 505588103 52 2500 Sole 2500
Lucent Technologies Common 549463107 284 2628 Sole 2628
Mcdonalds Common 580135101 1359 30000 Sole 30000
Mci World Com Inc. Common 55268B106 13793 155748 Sole 155748
Merck & Co. Common 589331107 1283 16000 Sole 16000
Microsoft Common 594918104 4854 54154 Sole 54154
Mid-America Apartment Common 59522J103 641 30000 Sole 30000
Mobil Common 607059102 395 4491 Sole 4491
Mobile Corp. Common 83087Q104 1584 18000 Sole 18000
Monsanto Common 611662107 632 13760 Sole 13760
Ms Carriers Common 553533100 898 33965 Sole 33965
Mylan Labs Common 628530107 815 29686 Sole 29686
National Commmerce BancoCommon 635449101 365 15989 Sole 15989
Nokia Oyj Adr Common 654902204 251 1610 Sole 1610
Norfolk Southern Common 655844108 468 17735 Sole 17735
O'Charley'S Inc. Common 670823103 1356 100000 Sole 100000
Ogden Common 676346109 934 38835 Sole 38835
Orthodontic Centers Common 68750P103 2336 148345 Sole 148345
Pacific Gateway Common 694327107 1768 53275 Sole 53275
Paging Network Common 695542100 469 100000 Sole 100000
Pfizer Common 717081103 789 5690 Sole 5690
Philip Morris Common 718154107 517 14690 Sole 14690
Pier One Imports Common 720279108 1555 191409 Sole 191409
Pride International Common 741932107 418 50700 Sole 50700
Procter & Gamble Common 742718109 1357 13852 Sole 13852
Promus Hotel Common 74342H104 1528 42000 Sole 42000
Protective Life Common 743674103 5525 145873 Sole 145873
Quintiles Transnational Common 748767100 125 3323 Sole 3323
Renal Care Common 759930100 3433 17494 Sole 174943
Rfs Hotel Inv. Common 74955J108 405 35000 Sole 35000
Royal Caribbean Common V7780T103 3769 96652 Sole 96652
Ryder System Common 783549108 58 2095 Sole 2095
Saks Common 79377w108 5341 205419 Sole 205419
Sbc Communication . Common 78387G103 1131 24000 Sole 24000
Scana Corp Common 805898103 69 3200 Sole 3200
Scb Computer Common 78388N107 413 90500 Sole 90500
Schering Plough Common 806605101 739 13378 Sole 13378
Schlumberger Common 806857108 853 14180 Sole 14180
Sci Systems Common 783890106 2410 81346 Sole 81346
Servicemaster Common 81760N109 1491 73387 Sole 73387
Skytel Corp. Common 83087Q104 2393 143918 Sole 143918
Snyder Oil Corp. Common 833482102 518 35000 Sole 35000
Southern Co. Common 842587107 1037 44500 Sole 44500
Southtrust Common 844730101 2835 75970 Sole 75970
Stewart Enterprises Common 860370105 1506 93730 Sole 93730
Storage Usa Common 861907103 955 33640 Sole 33640
Sun Microsystems Common 866810104 507 4050 Sole 4050
Supervalu Common 868536103 88 4266 Sole 4266
Swift Transportation Common 870756103 2315 90575 Sole 90575
Tellabs Common 879664100 347 3550 Sole 3550
Texas Instruments Common 882508104 1811 18250 Sole 18250
Time Warner Common 887315109 357 5040 Sole 5040
Union Planters Common 908068109 2040 46439 Sole 46439
Usx Marathon Group Common 902905827 970 35255 Sole 35255
Wal-Mart Stores Common 931142103 1317 14290 Sole 14290
Warner-Lambert Common 934488107 199 3000 Sole 3000
Washington Gas Light Common 938837101 797 35205 Sole 35205
Waters Corporation Common 941848103 3533 33628 Sole 33628
Watsco Inc. Common 942622200 1518 103800 Sole 103800
Westpoint Stevens Common 961238102 5518 199295 Sole 199295
Wisconsin Energy Common 976657106 66 2550 Sole 2550
208081 6573299
