UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
Form 13F
FORM 13F Cover Page
Report for the Calender Year or Quarter Ended: December
31, 1999
Check here if Amendment [ ]; Amendment Number:
This Amendment (Check only one): [ ] is a restatement.
[ ] adds new holding entries.
Institutional Investment Manager Filing this Report:
Name: Morgan Asset Management, Inc.
Address: 50 North Front Street
Memphis, Tennessee 38103
13F File Number:
The institutional investment manager filing this report and
the person by whom it is singed hereby
Represents that the person signing the report is authorized
to submit it, that all information contained herein
Is true, correct and complete, and that it is understood
that all required items, statements, schedules, lists
and tables, are considered integral parts of this form.
Person Signing the Report on Behalf of Reporting Manager:
Name: Charles D. Maxwell
Title: Secretary/Treasurer
Phone: (901) 579-4243
Signature, Place and Date of Signing:
/s/ Charles D. Maxwell Memphis, Tennessee
November 9, 1999
Report Type (Check only one):
[ X ] 13F HOLDINGS REPORT
[ ] 13F NOTICE
[ ] 13F COMBINATION REPORT
List of Other managers Reporting for this Manager:
None
I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES
EXCHANGE ACT OF 1934.
FORM 13F SUMMARY PAGE:
Report Summary:
Number of Other Included Managers: 0
FORM 13F Information Table Entry Total : 105
FORM 13F Information Table Value Total: 150,169,000
List of Other Included Managers:
No. 13F File Number Name
None
MarketShares
of
Class Cusip Value Prin
(in
Name of Issuer Title Number $1,000Amount
)
AXA FINANCIAL COM 0024511 920 27,070 Sole
02
ACXIOM CORP COM 0051251 1,495 62,279 Sole
09
AMERICA ONLINE COM 02364J1 2,796 36,972 Sole
04
AMERICAN EXPRESS COM 0258161 732 4,400 Sole
09
AMERICAN POWER COM 0290661 942 35,716 Sole
CONV. 07
AMRESCO CAPITAL COM 0319191 221 26,000 Sole
03
ANCOR COM 03332K1 1,097 16,162 Sole
COMMUNICATIONS 08
ANHEUSER BUSCH COM 0352291 992 14,000 Sole
03
ARTESYN COM 0431271 1,281 61,000 Sole
TECHNOLOGIES 09
AUTOMATIC DATA COM 0530151 428 7,950 Sole
PROCESSING 03
AUTOZONE COM 0533321 2,232 69,080 Sole
02
BMC SOFTWARE COM 0559211 3,358 42,007 Sole
00
BANK OF AMERICA COM 0605051 1,096 21,835 Sole
04
BELL ATLANTIC COM 0778531 203 3,294 Sole
09
BELLSOUTH COM 0798601 1,431 30,568 Sole
02
BRISTOL MYERS COM 1101221 641 9,994 Sole
SQUIBB 08
BRITISH ADR 1110214 1,071 4,500 Sole
TELECOMMUNICATIONS 08
BUCKEYE COM 1182551 1,233 82,862 Sole
TECHNOLOGIES 08
CISCO SYSTEMS COM 17275R1 661 6,170 Sole
02
COASTAL BANCORP COM 19041P1 788 45,000 Sole
05
COCA COLA COM 1912161 1,709 29,335 Sole
00
COLGATE PALMOLIVE COM 1941621 221 3,400 Sole
03
COLONIAL BANCGROUP COM 1954933 757 73,000 Sole
09
COMPASS BANCSHARES COM 20449H1 546 24,471 Sole
09
COMPAQ COMPUTER COM 2044931 450 16,633 Sole
00
COMPUTER SCIENCES COM 2053631 1,424 15,050 Sole
04
CONCORD EFS COM 2061971 4,451 172,86 Sole
05 2
CREE COM 2254471 3,109 36,415 Sole
01
CROSSROADS SYSTEMS COM 22765D1 761 9,000 Sole
00
DELL COMPUTER COM 2470251 1,346 26,400 Sole
09
DIAMOND OFFSHORE COM 25271C1 1,021 33,395 Sole
DRILLING 02
DOLLAR GENERAL COM 2566691 2,109 92,688 Sole
02
DYCOM INDUSTRIES COM 2674751 2,165 49,140 Sole
01
EMC COM 2686481 1,238 11,335 Sole
02
EAGLE USA COM 2700181 3,442 79,806 Sole
AIRFREIGHT 04
ELECTRONIC DATA COM 2856611 3,019 45,103 Sole
SYSTEMS 04
EMERSON ELECTRIC COM 2910111 947 16,500 Sole
04
ENRON COM 2935611 396 8,925 Sole
06
EXXON MOBIL COM 30231G1 2,896 35,948 Sole
02
FDX COM 31304N1 2,063 50,385 Sole
07
FIRST FED COM 32020F1 395 25,000 Sole
BANCSHARES 05
FIRST TENNESSEE COM 3371621 2,641 92,657 Sole
01
GANNETT COM 3647301 1,743 21,366 Sole
01
GENERAL ELECTRIC COM 3696041 3,480 22,486 Sole
03
GENTEX COM 3719011 368 13,269 Sole
09
GILLETTE COM 3757661 1,188 28,851 Sole
02
GULF ISLAND COM 4023071 633 67,500 Sole
FABRICATION 02
HEALTHSOUTH COM 4219241 85 15,984 Sole
01
HEALTH MANAGEMENT COM 4219331 1,764 131,87 Sole
02 7
HEWLETT PACKARD COM 4282361 1,044 9,180 Sole
03
HIBERNIA COM 4286561 644 60,635 Sole
02
HOME DEPOT COM 4370761 8,241 120,12 Sole
02 1
HONEYWELL COM 4385061 1,382 23,962 Sole
07
ISB FINANCIAL COM 4500911 275 20,000 Sole
03
INFINITY COM 45662S1 291 8,050 Sole
BROADCASTING 02
INTER. BUS. COM 4592001 2,161 20,029 Sole
MACHINES 01
LUCENT TECHNOLOGIES COM 5494631 514 6,848 Sole
07
MCI WORLDCOM COM 55268B1 8,663 163,25 Sole
06 4
MERCK & COMPANY COM 5893311 1,080 16,100 Sole
07
MICROSOFT COM 5949181 3,537 30,294 Sole
04
MONSANTO COM 6116621 306 8,635 Sole
07
MORGAN STANLEY DEAN COM 6174464 328 2,300 Sole
WITTER 48
MYLAN LABS COM 6285301 906 35,951 Sole
07
NATIONAL COMMMERCE COM 6354491 861 37,938 Sole
BANCORP 01
NEW PLAN EXCEL COM 6480531 637 40,255 Sole
REALTY TRUST 06
NOKIA ADR 6549022 649 3,395 Sole
04
NORFOLK SOUTHERN COM 6558441 219 10,700 Sole
08
NORTEL NETWORKS COM 6565691 1,826 18,075 Sole
00
NOVA COM 6697841 915 29,000 Sole
00
O CHARLEYS COM 6708231 1,181 90,000 Sole
03
ORTHODONTIC CENTERS COM 68750P1 898 75,220 Sole
03
PARADYNE NETWORKS COM 69911G1 409 15,000 Sole
07
PATTERSON ENERGY COM 7034141 1,495 115,00 Sole
02 0
PFIZER COM 7170811 770 23,730 Sole
03
PHILIP MORRIS COM 7181541 393 17,090 Sole
07
PRIDE INTERNATIONAL COM 7419321 585 40,000 Sole
07
PROCTER & GAMBLE COM 7427181 1,515 13,828 Sole
09
PROTECTIVE LIFE COM 7436741 1,238 38,923 Sole
03
QLOGIC COM 7472771 1,674 10,473 Sole
01
RFS HOTEL INVESTORS COM 74955J1 491 47,000 Sole
08
RENAL CARE GROUP COM 7599301 2,513 107,50 Sole
00 8
REXALL SUNDOWN COM 7616481 457 44,350 Sole
04
ROYAL CARRIBBEAN COM V7780T1 3,028 61,398 Sole
03
SBC COMMUNICATIONS COM 78387G1 2,001 41,052 Sole
03
SCB COMPUTER COM 78388N1 80 25,500 Sole
TECHNOLOGY 07
SCI SYSTEMS COM 7838901 4,678 56,921 Sole
06
SAKS COM 79377W1 1,777 114,20 Sole
08 3
SANTA FE SYNDER COM 80218K1 574 71,750 Sole
05
SCHERING PLOUGH COM 8066051 930 21,951 Sole
01
SCHLUMBERGER COM 8068571 697 12,425 Sole
08
SERVICEMASTER COM 81760N1 851 69,093 Sole
09
SHAW GROUP COM 8202801 1,579 62,390 Sole
05
SOUTHERN COM 8425871 1,012 43,050 Sole
07
SOUTHTRUST COM 8447301 1,494 39,519 Sole
01
STORAGE USA COM 8619071 414 13,700 Sole
03
SUN MICROSYSTEMS COM 8668101 1,285 16,600 Sole
04
TELLABS COM 8796641 247 3,850 Sole
00
TEXAS INSTRUMENTS COM 8825081 2,664 27,500 Sole
04
TIME WARNER COM 8873151 469 6,490 Sole
09
TYCO INTERNATIONAL COM 9021241 719 18,425 Sole
06
USX MARATHON GROUP COM 9029058 787 31,890 Sole
27
UNION PLANTERS COM 9080681 1,838 46,597 Sole
09
WAL MART STORES COM 9311421 1,973 28,540 Sole
03
WARNER LAMBERT COM 9344881 273 3,330 Sole
07
WATERS COM 9418481 475 8,953 Sole
03
WESTPOINT STEVENS COM 9612381 2,243 128,14 Sole
02 8
