<TABLE> <S> <C>
<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM CONSOLIDATED
FINANCIAL STATEMENTS OF URBAN JUICE & SODA COMPANY LTD. AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<S> <C>
<PERIOD-TYPE> 3-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-END> JUN-30-2000
<CASH> 0
<SECURITIES> 0
<RECEIVABLES> 3,630,591
<ALLOWANCES> 244,896
<INVENTORY> 3,012,882
<CURRENT-ASSETS> 6,769,966
<PP&E> 1,199,717
<DEPRECIATION> 566,823
<TOTAL-ASSETS> 7,521,111
<CURRENT-LIABILITIES> 5,175,860
<BONDS> 101,338
0
0
<COMMON> 10,582,966
<OTHER-SE> 452,949
<TOTAL-LIABILITY-AND-EQUITY> 5,175,860
<SALES> 9,160,952
<TOTAL-REVENUES> 9,160,952
<CGS> 5,506,747
<TOTAL-COSTS> 9,299,464
<OTHER-EXPENSES> (10,183)<F1>
<LOSS-PROVISION> 20,948
<INTEREST-EXPENSE> 62,320
<INCOME-PRETAX> (128,329)
<INCOME-TAX> 0
<INCOME-CONTINUING> (128,329)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (128,329)
<EPS-BASIC> (0.01)
<EPS-DILUTED> (0.01)
<FN>
<F1>Other income (expense) includes $10,069 of interest income
</FN>
</TABLE>