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<TABLE> <S> <C>
<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM CONSOLIDATED
FINANCIAL STATEMENTS OF JONES SODA CO. AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<S> <C>
<PERIOD-TYPE> 9-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-START> SEP-30-2000
<PERIOD-END> SEP-30-2000
<CASH> 3,807,046
<SECURITIES> 0
<RECEIVABLES> 3,006,248
<ALLOWANCES> 274,896
<INVENTORY> 2,194,884
<CURRENT-ASSETS> 9,080,937
<PP&E> 1,248,691
<DEPRECIATION> 621,690
<TOTAL-ASSETS> 9,842,969
<CURRENT-LIABILITIES> 4,375,260
<BONDS> 86,509
0
0
<COMMON> 10,582,966
<OTHER-SE> 4,758,878
<TOTAL-LIABILITY-AND-EQUITY> 9,842,969
<SALES> 14,930,801
<TOTAL-REVENUES> 14,930,901
<CGS> 8,910,972
<TOTAL-COSTS> 16,309,282
<OTHER-EXPENSES> (4,318,119)<F1><F2>
<LOSS-PROVISION> 30,000
<INTEREST-EXPENSE> 160,557
<INCOME-PRETAX> 2,939,638
<INCOME-TAX> 0
<INCOME-CONTINUING> 2,939,638
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 2,939,639
<EPS-BASIC> .17
<EPS-DILUTED> .16
<FN>
<F1>SEH Lement - Litigation $4,275,231
<F2>Interest income of $12,028
</FN>
</TABLE>
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