BE FREE INC
SC 13G, 2000-02-14
COMPUTER PROCESSING & DATA PREPARATION
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<PAGE>

                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549

                               ----------------

                                 SCHEDULE 13G
                                (Rule 13d-102)


            INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
          TO RULE 13d-1(b) (c), AND (d) AND AMENDMENTS THERETO FILED
                            PURSUANT TO RULE 13d-2(b)



                             (Amendment No._____)*


                                 Be Free, Inc.
                        ------------------------------
                               (Name of Issuer)

                                Common Stock
                        ------------------------------
                        (Title of Class of Securities)

                                  073308 108
                        ------------------------------
                                (CUSIP Number)

                               November 3, 1999
                        ------------------------------
            (Date of Event Which Requires Filing of this Statement)


Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:

     [_] Rule 13d-1(b)

     [_] Rule 13d-1(c)

     [X] Rule 13d-1(d)


*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).

<PAGE>

- -----------------------                                   ----------------------
  CUSIP No.  073308 108        SCHEDULE 13G               Page 1 of 4 pages
- -----------------------                                   ----------------------


- ------------------------------------------------------------------------------
      NAMES OF REPORTING PERSONS
 1.   I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

      Gordon B. Hoffstein
- ------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 2.                                                             (a) [_]
                                                                (b) [_]
- ------------------------------------------------------------------------------
      SEC USE ONLY
 3.

- ------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION
 4.

      Massachusetts
- ------------------------------------------------------------------------------
                          SOLE VOTING POWER
     NUMBER OF       5.
                          1,861,428
      SHARES       -----------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      6.
                          0
     OWNED BY      -----------------------------------------------------------
                          SOLE DISPOSITIVE POWER
       EACH          7.
                          1,861,428
    REPORTING      -----------------------------------------------------------
                          SHARED DISPOSITIVE POWER
      PERSON         8.
                          0
- ------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 9.
      1,861,428
- ------------------------------------------------------------------------------
      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10.
                                                                    [X]
- ------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
11.
      6.6%
- ------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON*
12.
      IN
- ------------------------------------------------------------------------------
                    * SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>

- -----------------------                                   ----------------------
  CUSIP No.  073308 108        SCHEDULE 13G               Page 2 of 4 pages
- -----------------------                                   ----------------------

- --------------------------------------------------------------------------------
ITEM 1(a). NAME OF ISSUER:

           Be Free, Inc.
- --------------------------------------------------------------------------------
ITEM 1(b). ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:

           154 Crane Meadow Road, Marlborough, MA 01752
- --------------------------------------------------------------------------------
ITEM 2(a). NAME OF PERSON FILING:

           Gordon B. Hoffstein
- --------------------------------------------------------------------------------
ITEM 2(b). ADDRESS OF PRINCIPAL BUSINESS OFFICE, OR, IF NONE, RESIDENCE:

           154 Crane Meadow Road, Marlborough, MA 01752
- --------------------------------------------------------------------------------
ITEM 2(c). CITIZENSHIP:

           Massachusetts
- --------------------------------------------------------------------------------
ITEM 2(d). TITLE OF CLASS OF SECURITIES:

           Common Stock
- --------------------------------------------------------------------------------
ITEM 2(e). CUSIP NUMBER:

           073308 108
- --------------------------------------------------------------------------------
ITEM 3.    IF THIS STATEMENT IS FILED PURSUANT TO RULE 13d-1(b) or
           13d-2(b) or (c), CHECK WHETHER THE PERSON FILING IS A:

           (a) [_]  Broker or Dealer registered under Section 15 of the Exchange
                    Act.

           (b) [_]  Bank as defined in Section 3(a)(6) of the Exchange Act.

           (c) [_]  Insurance Company as defined in Section 3(a)(19) of the
                    Exchange Act.

           (d) [_]  Investment company registered under Section 8 of the
                    Investment Company Act of 1940.

           (e) [_]  An investment adviser in accordance with Rule 13d-
                    1(b)(1)(ii)(E);

           (f) [_]  An employee benefit plan or endowment fund in accordance
                    with Rule 13d-1(b)(1)(ii)(F);

           (g) [_]  A parent holding company or control person in accordance
                    with Rule 13d-1(b)(1)(ii)(G);

           (h) [_]  A savings association as defined in Section 3(b) of the
                    Federal Deposit Insurance Act;

           (i) [_]  A church plan that is excluded from the definition of an
                    investment company under section 3(c)(14) of the Investment
                    Company Act of 1940;

           (j) [_]  Group, in accordance with Rule 13d-1(b)(1)(ii)(J).

- --------------------------------------------------------------------------------
<PAGE>

- -----------------------                                   ----------------------
  CUSIP No.  073308 108        SCHEDULE 13G               Page 3 of 4 pages
- -----------------------                                   ----------------------

- --------------------------------------------------------------------------------
ITEM 4. OWNERSHIP*

        Provide the following information regarding the aggregate number and
percentage of the class of securities of the issuer identified in Item 1.

        (a)  Amount beneficially owned: 1,861,428
                                        ----------------------------------------

        (b)  Percent of class:  6.6%
                                ------------------------------------------------

        (c)  Number of shares as to which such person has:

             (i)   Sole power to vote or to direct the vote  1,861,428
                                                             -------------------

             (ii)  Shared power to vote or to direct the vote 0
                                                              ------------------

             (iii) Sole power to dispose or direct the disposition of  1,861,428
                                                                       ---------

             (iv)  Shared power to dispose or direct the disposition of  0
                                                                         -------

        *  Includes 79,078 shares issued on January 18, 2000 upon the cashless
           exercise of a warrant for 82,500 shares.

- --------------------------------------------------------------------------------
ITEM 5.  OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.

         If this statement is being filed to report the fact that as of the date
hereof the reporting person has ceased to be the beneficial owner of more than
five percent of the class of securities, check the following: [_]

- --------------------------------------------------------------------------------
ITEM 6.  OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.

         Not Applicable.
- --------------------------------------------------------------------------------
ITEM 7.  IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE
         SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY.

         Not Applicable.
- --------------------------------------------------------------------------------
ITEM 8.  IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.

         Not Applicable.
- --------------------------------------------------------------------------------
ITEM 9.  NOTICE OF DISSOLUTION OF GROUP.

         Not Applicable.
- --------------------------------------------------------------------------------
ITEM 10. CERTIFICATIONS

         Not Applicable.
- --------------------------------------------------------------------------------
<PAGE>

- -----------------------                                   ----------------------
  CUSIP No.  073308 108        SCHEDULE 13G               Page 4 of 4 pages
- -----------------------                                   ----------------------

                                   SIGNATURE

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

                                                           2/4/00
                                              ----------------------------------
                                                            Date

                                                  /s/ Gordon B. Hoffstein
                                              ----------------------------------
                                                          Signature

                                                       Gordon B. Hoffstein
                                              ----------------------------------
                                                          Name/Title



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