1 800 FLOWERS COM INC
S-8, 1999-08-02
RETAIL STORES, NEC
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          As filed with the Securities and Exchange Commission on August 2, 1999
                                               Registration No. 333-____________

================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   ----------

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      Under
                           The Securities Act of 1933

                                   ----------

                             1-800-FLOWERS.COM, INC.
             (Exact name of registrant as specified in its charter)

             Delaware                                   11-3117311
 (State or other jurisdiction                  (IRS Employer Identification No.)
of incorporation or organization)

                               1600 Stewart Avenue
                            Westbury, New York 11590
               (Address of principal executive offices) (Zip Code)

                                   ----------

                             1-800-FLOWERS.COM, INC.
                            1999 STOCK INCENTIVE PLAN
                             1997 STOCK OPTION PLAN
                            (Full title of the Plans)

                                   ----------

                                 James F. McCann
                      Chairman and Chief Executive Officer
                             1-800-FLOWERS.COM, Inc.
                               1600 Stewart Avenue
                            Westbury, New York 11590
                     (Name and address of agent for service)
                                 (516) 237-6000
          (Telephone number, including area code, of agent for service)

                                   ----------
                         CALCULATION OF REGISTRATION FEE

================================================================================

<TABLE>
<CAPTION>
                                                Proposed      Proposed
        Title of                                Maximum       Maximum
       Securities                Amount         Offering     Aggregate      Amount of
         to be                    to be          Price        Offering     Registration
       Registered             Registered(1)    per Share      Price(2)          Fee
       ----------             -------------    ---------      ---------    ------------
<S>                         <C>                <C>          <C>             <C>
1999 Stock Incentive Plan
- -------------------------
Class A Common  Stock,
$0.01  par value            9,900,000 shares   $18.00(2)    $178,200,000    $49,539.60

1997 Stock Option Plan
- ----------------------
Class A Common  Stock,
$0.01  par value            1,237,500 shares    $1.73(3)      $2,140,875       $595.16
Class B Common  Stock,
$0.01  par value            1,237,500 shares      N/A*          N/A             N/A

                                               Aggregate Registration Fee $50,134.76
</TABLE>

================================================================================

(1)   This Registration Statement shall also cover any additional shares of
      Common Stock which become issuable under the 1-800-FLOWERS.COM, Inc. 1999
      Stock Incentive Plan and 1997 Stock Option Plan by reason of any stock
      dividend, stock split, recapitalization or other similar transaction
      effected without the Registrant's receipt of consideration which results
      in an increase in the number of the outstanding shares of Registrant's
      Common Stock.

(2)   Calculated solely for purposes of this offering under Rule 457(h) of the
      Securities Act of 1933, as amended, on the basis of the highest proposed
      selling price per share of Registrant's Common Stock.

(3)   Calculated on the basis of the weighted average exercise price of the
      outstanding options to purchase shares of Class B Common Stock under the
      Registrant's 1997 Stock Option Plan. The Class B Common Stock is not
      listed on the Nasdaq National Market. Each share of Class B Common Stock
      will automatically convert into Class A Common Stock upon the sale of the
      Class B Common Stock.

*     Each share of Class B Common Stock will automatically convert into Class A
      Common Stock upon the sale of the Class B Common Stock.
<PAGE>

                                     PART II

               Information Required in the Registration Statement

Item 3. Incorporation of Documents by Reference

            1-800-FLOWERS.COM, Inc. (the "Registrant") hereby incorporates by
reference into this Registration Statement the following documents previously
filed with the Securities and Exchange Commission (the "Commission"):

      (a)   The Registrant's Registration Statement No. 333-78985 on Form S-1
            filed with the Commission on May 21, 1999 and as amended on
            Amendment No. 1 to the S-1 filed with the Commission on July 9,
            1999, Amendment No. 2 to the S-1 filed with the Commission on July
            12, 1999, Amendment No. 3 to the S-1 filed with the Commission on
            July 22, 1999, Amendment No. 4 to the S-1 filed with the Commission
            on July 27, 1999, Amendment No. 5 to the S-1 filed with the
            Commission on July 29, 1999 and Amendment No. 6 to the S-1 filed
            with the Commission on August 2, 1999;

      (b)   The Registrant's prospectus filed with the Commission pursuant to
            Rule 424(b) promulgated under the Securities Act of 1933, as amended
            (the "1933 Act"), in connection with the Registrant's Registration
            Statement No. 333-78985, in which there is set forth the audited
            financial statements for the Registrant's fiscal year ended December
            31, 1998; and

      (c)   The Registrant's Registration Statement No. 000-26841 on Form 8-A
            filed with the Commission on July 27, 1999 pursuant to Section 12(g)
            of the Securities Exchange Act of 1934 (the "Exchange Act"), in
            which there is described the terms, rights, and provisions
            applicable to the Registrant's outstanding Class A Common Stock.

            All reports and definitive proxy or information statements filed
pursuant to Section 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act of
1934, as amended (the "1934 Act"), after the date of this Registration Statement
and prior to the filing of a post-effective amendment which indicates that all
securities offered hereby have been sold or which de-registers all securities
then remaining unsold shall be deemed to be incorporated by reference into this
Registration Statement and to be a part hereof from the date of filing of such
documents. Any statement contained in a document incorporated or deemed to be
incorporated by reference herein shall be deemed to be modified or superseded
for purposes of this Registration Statement to the extent that a statement
contained herein or in any subsequently filed document which also is deemed to
be incorporated by reference herein modifies or supersedes such statement. Any
such statement so modified or superseded shall not be deemed, except as so
modified or superseded, to constitute a part of this Registration Statement.

Item 4. Description of Securities

            The terms, rights and provisions applicable to the Class A Common
Stock are set forth in the Registrant's Registration Statement No. 000-26841 on
Form 8-A which is incorporated by reference into this Registration Statement
pursuant to Item 3(c). The shares of the Class B Common Stock are substantially
identical to the shares of Class A Common Stock, except that the holders of
Class A Common Stock are entitled to one (1) vote per share and the holders of
the Class B Common Stock are entitled to ten (10) votes per share on all matters
submitted to shareholder vote. In addition, each share of Class B Common Stock
is convertible at the option of the holder into one (1) share of Class A Common
Stock and will automatically convert into one (1) share of Class A Common Stock
upon the sale of the Class B Common Stock by the original holder.

Item 5. Interests of Named Experts and Counsel

            Not Applicable.


                                      II-1
<PAGE>

Item 6. Indemnification of Directors and Officers

            The Registrant's Amended and Restated Certificate of Incorporation
(the "Certificate") provides that the liability of a director of the Registrant
shall be eliminated or limited to the fullest extent permitted by the Delaware
General Corporation Law (the "DGCL"). Under the DGCL, the directors have a
fiduciary duty to the Registrant which is not eliminated by this provision of
the Certificate and, in appropriate circumstances, equitable remedies such as
injunctive or other forms of non-monetary relief will remain available. In
addition, each director will continue to be subject to liability under the DGCL
for breach of the director's duty of loyalty to the Registrant, for acts or
omissions which are found by a court of competent jurisdiction to be not in good
faith or involving intentional misconduct, for knowing violations of law, for
actions leading to improper personal benefit to the director, and for payment of
dividends or approval of stock repurchases or redemptions that are prohibited by
DGCL. This provision also does not affect the directors' responsibilities under
any other laws, such as the Federal securities laws or state or Federal
environmental laws. The Registrant has obtained liability insurance for its
officers and directors.

            Section 145 of the DGCL empowers a corporation to indemnify its
directors and officers and to purchase insurance with respect to liability
arising out of their capacity or status as directors and officers, provided that
this provisions hall not eliminate or limit the liability of a director: (i) for
any breach of the director's duty of loyalty to the corporation or its
stockholders, (ii) for acts or omissions not in good faith or which involve
intentional misconduct or a knowing violation of law, (iii) arising under
Section 174 of the DGCL, or (iv) for any transaction from which the director
derived an improper personal benefit. The DGCL provides further that the
indemnification permitted thereunder shall not be deemed exclusive of any other
rights to which the directors and officers may be entitled under the
corporation's bylaws, any agreement, a vote of stockholders or otherwise. The
Certificate eliminates the personal liability of directors to the fullest extent
permitted by Section 102(b)(7) of the DGCL and provides that the Registrant
shall fully indemnify any person who was or is a party or is threatened to be
made a party to any threatened, pending or completed action, suit or proceeding
(whether civil, criminal, administrative or investigative) by reason of the fact
that such person is or was a director or officer of the Registrant, or is or was
serving at the request of the Registrant as a director or officer of another
corporation, partnership, joint venture, trust, employee benefit plan or other
enterprise, against expenses (including attorney's fees), judgments, fines and
amounts paid in settlement actually and reasonably incurred by such person in
connection with such action, suit or proceeding.

            At present, there is no pending litigation or proceeding involving
any director, officer, employee or agent as to which indemnification will be
required or permitted under the Certificate. The Registrant is not aware of any
threatened litigation or proceeding that may result in a claim for such
indemnification.

            In addition, the Registrant has entered into indemnification
agreements with each of its directors and officers, pursuant to which the
Registrant has agreed to indemnify such directors and officers to the fullest
extent permitted by the DGCL.

Item 7. Exemption from Registration Claimed

            Not Applicable.

Item 8. Exhibits

Exhibit Number    Exhibit
- --------------    -------

      4           Instruments Defining the Rights of Stockholders. Reference is
                  made to Registrant's Registration Statement No. 000-26841 on
                  Form 8-A, together with the exhibits thereto, which are
                  incorporated herein by reference pursuant to Item 3(c) to this
                  Registration Statement.
      5           Opinion and Consent of Brobeck, Phleger & Harrison LLP.
      23.1        Consent of Ernst & Young LLP, Independent Auditors.
      23.2        Consent of KPMG LLP, Independent Auditors.
      23.3        Consent of Brobeck, Phleger & Harrison LLP is contained in
                  Exhibit 5.
      24          Power of Attorney. Reference is made to page II-4 of this
                  Registration Statement.


                                      II-2
<PAGE>

      99.1        1999 Stock Incentive Plan.
      99.2        Form of Notice of Grant of Stock Option.
      99.3        Form of Stock Option Agreement.
      99.4        Form of Addendum to Stock Option Agreement (Involuntary
                  Termination Following Change in Control).
      99.5        Form of Addendum to Stock Option Agreement (Limited Stock
                  Appreciation Right).
      99.6        Form of Stock Issuance Agreement.
      99.7        Form of Addendum to Stock Issuance Agreement (Involuntary
                  Termination Following Change in Control).
      99.8        Form of Notice of Grant of Automatic Stock Option (Initial).
      99.9        Form of Notice of Grant of Automatic Stock Option (Annual).
      99.10       Form of Automatic Stock Option Agreement.
      99.11       1997 Stock Option Plan.
      99.12       Form of Stock Option Agreement

Item 9. Undertakings

            A. The undersigned Registrant hereby undertakes: (1) to file, during
any period in which offers or sales are being made, a post-effective amendment
to this Registration Statement: (i) to include any prospectus required by
Section 10(a)(3) of the 1933 Act, (ii) to reflect in the prospectus any facts or
events arising after the effective date of this Registration Statement (or the
most recent post-effective amendment thereof) which, individually or in the
aggregate, represent a fundamental change in the information set forth in this
Registration Statement and (iii) to include any material information with
respect to the plan of distribution not previously disclosed in this
Registration Statement or any material change to such information in this
Registration Statement; provided, however, that clauses (1)(i) and (1)(ii) shall
not apply if the information required to be included in a post-effective
amendment by those clauses is contained in periodic reports filed by the
Registrant pursuant to Section 13 or Section 15(d) of the 1934 Act that are
incorporated by reference into this Registration Statement; (2) that for the
purpose of determining any liability under the 1933 Act each such post-effective
amendment shall be deemed to be a new registration statement relating to the
securities offered therein and the offering of such securities at that time
shall be deemed to be the initial bona fide offering thereof; and (3) to remove
from registration by means of a post-effective amendment any of the securities
being registered which remain unsold at the termination of the Registrant's 1999
Stock Incentive Plan and 1997 Stock Option Plan.

            B. The undersigned Registrant hereby undertakes that, for purposes
of determining any liability under the 1933 Act, each filing of the Registrant's
annual report pursuant to Section 13(a) or Section 15(d) of the 1934 Act that is
incorporated by reference into this Registration Statement shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

            C. Insofar as indemnification for liabilities arising under the 1933
Act may be permitted to directors, officers or controlling persons of the
Registrant pursuant to the indemnification provisions summarized in Item 6 or
otherwise, the Registrant has been advised that, in the opinion of the
Commission, such indemnification is against public policy as expressed in the
1933 Act and is, therefore, unenforceable. In the event that a claim for
indemnification against such liabilities (other than the payment by the
Registrant of expenses incurred or paid by a director, officer, or controlling
person of the Registrant in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, the Registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the 1933 Act and
will be governed by the final adjudication of such issue.


                                      II-3
<PAGE>

                                   SIGNATURES

            Pursuant to the requirements of the Securities Act of 1933, as
amended, the Registrant certifies that it has reasonable grounds to believe that
it meets all of the requirements for filing on Form S-8, and has duly caused
this Registration Statement to be signed on its behalf by the undersigned,
thereunto duly authorized, in the City of Westbury, State of New York on this
2nd day of August, 1999.

                                        1-800-FLOWERS.COM, INC.


                                        By: /s/James F. McCann
                                            ------------------------------------
                                            James F. McCann
                                            Chairman and Chief Executive Officer

                                POWER OF ATTORNEY

KNOW ALL PERSONS BY THESE PRESENTS:

            That each person whose signature appears below constitutes and
appoints James F. McCann and John W. Smolak and each of them, as such person's
true and lawful attorneys-in-fact and agents, with full power of substitution
and resubstitution, for such person and in such person's name, place and stead,
in any and all capacities, to sign any and all amendments (including
post-effective amendments) to this Registration Statement, and to file same,
with all exhibits thereto, and other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorneys-in-fact and
agents, and each of them, full power and authority to do and perform each and
every act and thing requisite and necessary to be done in connection therewith,
as fully to all intents and purposes as such person might or could do in person,
hereby ratifying and confirming all that said attorneys-in-fact and agents, or
any of them, or their or his or her substitutes, may lawfully do or cause to be
done by virtue thereof.

            Pursuant to the requirements of the Securities Act of 1933, as
amended, this Registration Statement has been signed below by the following
persons on behalf of the Registrant and in the capacities and on the dates
indicated:

Signature                   Title                                   Date
- ---------                   -----                                   ----


/s/James F. McCann         Chairman, Chief Executive Officer     July 30, 1999
- ------------------------   and Director (Principal Executive
James F. McCann            Officer)


/s/John W. Smolak          Senior Vice President - Finance and   July 30, 1999
- ------------------------   Administration (Principal Financial
John W. Smolak             and Accounting Officer)


/s/Christopher G. McCann   Senior Vice President and             July 30, 1999
- ------------------------   Director
Christopher G. McCann


/s/T. Guy Minetti          Director                              July 30, 1999
- ------------------------
T. Guy Minetti


/s/Jeffrey C. Walker       Director                              July 30, 1999
- ------------------------
Jeffrey C. Walker


                                      II-4
<PAGE>


/s/Kevin J. O'Connor       Director                              July 30, 1999
- ------------------------
Kevin J. O'Connor


/s/Charles R. Lax          Director                              July 30, 1999
- ------------------------
Charles R. Lax


/s/David Beirne            Director                              July 30, 1999
- ------------------------
David Beirne


/s/Lawrence Calcano        Director                              July 30, 1999
- ------------------------
Lawrence Calcano


                                      II-5
<PAGE>

                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                    EXHIBITS

                                       TO

                                    FORM S-8

                                      UNDER

                             SECURITIES ACT OF 1933

                             1-800-FLOWERS.COM, INC.
<PAGE>

                                  EXHIBIT INDEX

Exhibit           Number Exhibit
- -------           --------------

      4           Instruments Defining the Rights of Stockholders. Reference is
                  made to Registrant's Registration Statement No. 000-26841 on
                  Form 8-A, together with the exhibits thereto, which are
                  incorporated herein by reference pursuant to Item 3(c) to this
                  Registration Statement.
      5           Opinion and Consent of Brobeck, Phleger & Harrison LLP.
      23.1        Consent of Ernst & Young LLP, Independent Auditors.
      23.2        Consent of KPMG LLP, Independent Auditors.
      23.3        Consent of Brobeck, Phleger & Harrison LLP is contained in
                  Exhibit 5.
      24          Power of Attorney. Reference is made to page II-4 of this
                  Registration Statement.
      99.1        1999 Stock Incentive Plan.
      99.2        Form of Notice of Grant of Stock Option.
      99.3        Form of Stock Option Agreement.
      99.4        Form of Addendum to Stock Option Agreement (Involuntary
                  Termination Following Change in Control).
      99.5        Form of Addendum to Stock Option Agreement (Limited Stock
                  Appreciation Right).
      99.6        Form of Stock Issuance Agreement.
      99.7        Form of Addendum to Stock Issuance Agreement (Involuntary
                  Termination Following Change in Control).
      99.8        Form of Notice of Grant of Automatic Stock Option (Initial).
      99.9        Form of Notice of Grant of Automatic Stock Option (Annual).
      99.10       Form of Automatic Stock Option Agreement.
      99.11       1997 Stock Option Plan.
      99.12       Form of Stock Option Agreement.



                                    EXHIBIT 5
             OPINION AND CONSENT OF BROBECK, PHLEGER & HARRISON LLP

                                 August 2, 1999

1-800-FLOWERS.COM, Inc.
1600 Stewart Avenue
Westbury, New York 11590

            Re:   1-800-FLOWERS.COM, Inc. - Registration Statement on Form S-8

Dear Ladies and Gentlemen:

            We have acted as counsel to 1-800-FLOWERS.COM, Inc., a Delaware
corporation (the "Company"), in connection with the registration on Form S-8
(the "Registration Statement") under the Securities Act of 1933, as amended, of
9,900,000 shares of Class A Common Stock and related stock options for under the
Company's 1999 Stock Incentive Plan (the "Incentive Plan") and 1,237,500 shares
of Class A Common Stock and 1,237,500 shares of Class B Common Stock and related
stock options for issuance under the 1997 Stock Option Plan (the "1997 Plan").
All of such shares are collectively referred to herein as the "Shares".

            This opinion is being furnished in accordance with the requirements
of Item 8 of Form S-8 and Item 601(b)(5)(i) of Regulation S-K.

            We have reviewed the Company's charter documents and the corporate
proceedings taken by the Company in connection with the establishment of the
Incentive Plan and 1997 Plan. Based on such review, we are of the opinion that,
if, as and when the Shares have been issued and sold (and the consideration
therefor received) pursuant to the provisions of option agreements duly
authorized under the Incentive Plan and 1997 Plan and in accordance with the
Registration Statement, such Shares will be duly authorized, legally issued,
fully paid and nonassessable.

            We consent to the filing of this opinion letter as Exhibit 5 to the
Registration Statement.

            This opinion letter is rendered as of the date first written above
and we disclaim any obligation to advise you of facts, circumstances, events or
developments which hereafter may be brought to our attention and which may
alter, affect or modify the opinion expressed herein. Our opinion is expressly
limited to the matters set forth above and we render no opinion, whether by
implication or otherwise, as to any other matters relating to the Company, the
Incentive Plan, the 1997 Plan or the Shares.

                                        Very truly yours,


                                        BROBECK, PHLEGER & HARRISON LLP



EXHIBIT 23.1 - Consent Of Independent Auditors

We consent to the incorporation by reference in the Registration Statement (Form
S-8) pertaining to the 1-800-FLOWERS.COM, Inc. 1999 Stock Incentive Plan and
1997 Stock Option Plan of 1-800-FLOWERS.COM, Inc. of our report dated May 20,
1999, except for the second paragraph of Note 12 - Capital Transactions as to
which the date is July 28, 1999, with respect to the consolidated financial
statements of 1-800-FLOWERS.COM, Inc. included in its prospectus (dated
August 2, 1999) for the registration of 6,000,000 shares of its common stock,
filed with the Securities and Exchange Commission.

                                        ERNST & YOUNG LLP

Melville, New York
August 2, 1999



                            [LETTERHEAD OF KPMG LLP]

EXHIBIT 23.2

                              ACCOUNTANTS' CONSENT

The Board of Directors
1-800-FLOWERS.COM, Inc.

      We consent to the use of our report on the consolidated financial
statements of The Plow & Hearth, Inc., included herein.


/s/ KPMG LLP

KPMG LLP

Roanoke, Virginia
August 2, 1999



                                                                    EXHIBIT 99.1

                             1-800-FLOWERS.COM, INC.
                            1999 STOCK INCENTIVE PLAN

                                  ARTICLE ONE

                               GENERAL PROVISIONS

      I.    PURPOSE OF THE PLAN

            This 1999 Stock Incentive Plan is intended to promote the interests
of 1-800-FLOWERS.COM, Inc., a Delaware corporation, by providing eligible
persons with the opportunity to acquire a proprietary interest, or otherwise
increase their proprietary interest, in the Corporation as an incentive for them
to remain in the service of the Corporation.

            Capitalized terms shall have the meanings assigned to such terms in
the attached Appendix.

      II.   STRUCTURE OF THE PLAN

            A. The Plan shall be divided into four separate equity programs:

                        (i) the Discretionary Option Grant Program under which
      eligible persons may, at the discretion of the Plan Administrator, be
      granted options to purchase shares of Common Stock,

                        (ii) the Salary Investment Option Grant Program under
      which eligible employees may elect to have a portion of their base salary
      invested each year in special options,

                        (iii) the Stock Issuance Program under which eligible
      persons may, at the discretion of the Plan Administrator, be issued shares
      of Common Stock directly, either through the immediate purchase of such
      shares or as a bonus for services rendered the Corporation (or any Parent
      or Subsidiary), and

                        (iv) the Automatic Option Grant Program under which
      eligible non-employee Board members shall automatically receive options at
      periodic intervals to purchase shares of Common Stock.

            B. The provisions of Articles One and Six shall apply to all equity
programs under the Plan and shall govern the interests of all persons under the
Plan.

<PAGE>

      III.  ADMINISTRATION OF THE PLAN

            A. The following provisions shall govern the administration of the
Plan:

                        (i) The Board shall have the authority to administer the
      Discretionary Option Grant and Stock Issuance Programs with respect to
      Section 16 Insiders but may delegate such authority in whole or in part to
      the Primary Committee.

                        (ii) Administration of the Discretionary Option Grant
      and Stock Issuance Programs with respect to all other persons eligible to
      participate in those programs may, at the Board's discretion, be vested in
      the Primary Committee or a Secondary Committee, or the Board may retain
      the power to administer those programs with respect to all such persons.

                        (iii) The Primary Committee shall have the sole and
      exclusive authority to determine which Section 16 Insiders and other
      highly compensated Employees shall be eligible for participation in the
      Salary Investment Option Grant Program for one or more calendar years.
      However, all option grants under the Salary Investment Option Grant
      Program shall be made in accordance with the express terms of that
      program, and the Primary Committee shall not exercise any discretionary
      functions with respect to the option grants made under that program.

                        (iv) Administration of the Automatic Option Grant
      Program shall be self-executing in accordance with the terms of those
      programs.

            B. Each Plan Administrator shall, within the scope of its
administrative jurisdiction under the Plan, have full power and authority
subject to the provisions of the Plan:

                        (i) to establish such rules as it may deem appropriate
      for proper administration of the Plan, to make all factual determinations,
      to construe and interpret the provisions of the Plan and the awards
      thereunder and to resolve any and all ambiguities thereunder;

                        (ii) to determine, with respect to awards made under the
      Discretionary Option Grant and Stock Issuance Programs, which eligible
      persons are to receive such awards, the time or times when such awards are
      to be made, the number of shares to be covered by each such award, the
      vesting schedule (if any) applicable to the award, the status of a granted
      option as either an Incentive Option or a Non-Statutory Option and the
      maximum term for which the option is to remain outstanding;

                        (iii) to amend, modify or cancel any outstanding award
      with the consent of the holder or accelerate the vesting of such award;
      and

                        (iv) to take such other discretionary actions as
      permitted pursuant to the terms of the applicable program.


                                       2
<PAGE>

Decisions of each Plan Administrator within the scope of its administrative
functions under the Plan shall be final and binding on all parties.

            C. Members of the Primary Committee or any Secondary Committee shall
serve for such period of time as the Board may determine and may be removed by
the Board at any time. The Board may also at any time terminate the functions of
any Secondary Committee and reassume all powers and authority previously
delegated to such committee.

            D. Service on the Primary Committee or the Secondary Committee shall
constitute service as a Board member, and members of each such committee shall
accordingly be entitled to full indemnification and reimbursement as Board
members for their service on such committee. No member of the Primary Committee
or the Secondary Committee shall be liable for any act or omission made in good
faith with respect to the Plan or any options or stock issuances under the Plan.

      IV.   ELIGIBILITY

            A. The persons eligible to participate in the Discretionary Option
Grant and Stock Issuance Programs are as follows:

                        (i) Employees,

                        (ii) non-employee members of the Board or the board of
      directors of any Parent or Subsidiary, and

                        (iii) consultants and other independent advisors who
      provide services to the Corporation (or any Parent or Subsidiary).

                        (iv) Only Employees who are Section 16 Insiders or other
      highly compensated individuals shall be eligible to participate in the
      Salary Investment Option Grant Program.

                        (v) Only non-employee Board members shall be eligible to
      participate in the Automatic Option Grant Program.

      V.    STOCK SUBJECT TO THE PLAN

            A. The stock issuable under the Plan shall be shares of authorized
but unissued or reacquired Common Stock, including shares repurchased by the
Corporation on the open market. The maximum number of shares of Common Stock
initially reserved for issuance over the term of the Plan shall not exceed Nine
Million Nine Hundred Thousand (9,900,000) shares.

            B. The number of shares of Common Stock available for issuance under
the Plan shall automatically increase on the first trading day of each calendar,
beginning with the 2000 calendar year and continuing through the 2004 calendar
year, by an amount equal to three percent (3%) of the shares of Common Stock
outstanding on the last trading day of the


                                       3
<PAGE>

immediately preceding calendar year, but in no event shall any such annual
increase exceed Two Million (2,000,000) shares.

            C. No one person participating in the Plan may receive options,
separately exercisable stock appreciation rights and direct stock issuances for
more than One Million (1,000,000) shares of Common Stock in the aggregate per
calendar year, beginning with the 1999 calendar year.

            D. Shares of Common Stock subject to outstanding options shall be
available for subsequent issuance under the Plan to the extent those options
expire, terminate or are cancelled for any reason prior to exercise in full.
Unvested shares issued under the Plan and subsequently repurchased by the
Corporation, at the original exercise or issue price paid per share, pursuant to
the Corporation's repurchase rights under the Plan shall be added back to the
number of shares of Common Stock reserved for issuance under the Plan and shall
accordingly be available for reissuance through one or more subsequent options
or direct stock issuances under the Plan. However, should the exercise price of
an option under the Plan be paid with shares of Common Stock or should shares of
Common Stock otherwise issuable under the Plan be withheld by the Corporation in
satisfaction of the withholding taxes incurred in connection with the exercise
of an option or the vesting of a stock issuance under the Plan, then the number
of shares of Common Stock available for issuance under the Plan shall be reduced
by the gross number of shares for which the option is exercised or which vest
under the stock issuance, and not by the net number of shares of Common Stock
issued to the holder of such option or stock issuance. Shares of Common Stock
underlying one or more stock appreciation rights exercised under the Plan shall
not be available for subsequent issuance.

            E. If any change is made to the Common Stock by reason of any stock
split, stock dividend, recapitalization, combination of shares, exchange of
shares or other change affecting the outstanding Common Stock as a class without
the Corporation's receipt of consideration, appropriate adjustments shall be
made to (i) the maximum number and/or class of securities issuable under the
Plan, (ii) the number and/or class of securities by which the share reserve is
to increase each calendar year pursuant to the automatic share increase
provisions of the Plan, (iii) the number and/or class of securities for which
any one person may be granted options, separately exercisable stock appreciation
rights and direct stock issuances under the Plan per calendar year, (iv) the
number and/or class of securities for which grants are subsequently to be made
under the Automatic Option Grant Program to new and continuing non-employee
Board members and (v) the number and/or class of securities and the exercise
price per share in effect under each outstanding option under the Plan. Such
adjustments to the outstanding options are to be effected in a manner which
shall preclude the enlargement or dilution of rights and benefits under such
options. The adjustments determined by the Plan Administrator shall be final,
binding and conclusive.


                                       4
<PAGE>

                                  ARTICLE TWO

                       DISCRETIONARY OPTION GRANT PROGRAM

      I.    OPTION TERMS

            Each option shall be evidenced by one or more documents in the form
approved by the Plan Administrator; provided, however, that each such document
shall comply with the terms specified below. Each document evidencing an
Incentive Option shall, in addition, be subject to the provisions of the Plan
applicable to such options.

            A. Exercise Price.

                  1. The exercise price per share shall be fixed by the Plan
Administrator at the time of the option grant.

                  2. The exercise price shall become immediately due upon
exercise of the option and shall, subject to the provisions of Section II of
Article Six and the documents evidencing the option, be payable in cash or check
made payable to the Corporation. Should the Common Stock be registered under
Section 12 of the 1934 Act at the time the option is exercised, then the
exercise price may also be paid as follows:

                        (i) shares of Common Stock held for the requisite period
      necessary to avoid a charge to the Corporation's earnings for financial
      reporting purposes and valued at Fair Market Value on the Exercise Date,
      or

                        (ii) to the extent the option is exercised for vested
      shares, through a special sale and remittance procedure pursuant to which
      the Optionee shall concurrently provide irrevocable instructions to (a) a
      Corporation-approved brokerage firm to effect the immediate sale of the
      purchased shares and remit to the Corporation, out of the sale proceeds
      available on the settlement date, sufficient funds to cover the aggregate
      exercise price payable for the purchased shares plus all applicable
      Federal, state and local income and employment taxes required to be
      withheld by the Corporation by reason of such exercise and (b) the
      Corporation to deliver the certificates for the purchased shares directly
      to such brokerage firm in order to complete the sale.

            Except to the extent such sale and remittance procedure is utilized,
payment of the exercise price for the purchased shares must be made on the
Exercise Date.

            B. Exercise and Term of Options. Each option shall be exercisable at
such time or times, during such period and for such number of shares as shall be
determined by the Plan Administrator and set forth in the documents evidencing
the option. However, no option shall have a term in excess of ten (10) years
measured from the option grant date.


                                       5
<PAGE>

            C. Cessation of Service.

                  1. The following provisions shall govern the exercise of any
options outstanding at the time of the Optionee's cessation of Service or death:

                        (i) Any option outstanding at the time of the Optionee's
      cessation of Service for any reason shall remain exercisable for such
      period of time thereafter as shall be determined by the Plan Administrator
      and set forth in the documents evidencing the option, but no such option
      shall be exercisable after the expiration of the option term.

                        (ii) Any option exercisable in whole or in part by the
      Optionee at the time of death may be subsequently exercised by his or her
      Beneficiary.

                        (iii) During the applicable post-Service exercise
      period, the option may not be exercised in the aggregate for more than the
      number of vested shares for which the option is exercisable on the date of
      the Optionee's cessation of Service. Upon the expiration of the applicable
      exercise period or (if earlier) upon the expiration of the option term,
      the option shall terminate and cease to be outstanding for any vested
      shares for which the option has not been exercised. However, the option
      shall, immediately upon the Optionee's cessation of Service, terminate and
      cease to be outstanding to the extent the option is not otherwise at that
      time exercisable for vested shares.

                        (iv) Should the Optionee's Service be terminated for
      Misconduct or should the Optionee engage in Misconduct while his or her
      options are outstanding, then all such options shall terminate immediately
      and cease to be outstanding.

            D. The Plan Administrator shall have complete discretion,
exercisable either at the time an option is granted or at any time while the
option remains outstanding:

                        (i) to extend the period of time for which the option is
      to remain exercisable following the Optionee's cessation of Service to
      such period of time as the Plan Administrator shall deem appropriate, but
      in no event beyond the expiration of the option term, and/or

                        (ii) to permit the option to be exercised, during the
      applicable post-Service exercise period, for one or more additional
      installments in which the Optionee would have vested had the Optionee
      continued in Service.

            E. Stockholder Rights. The holder of an option shall have no
stockholder rights with respect to the shares subject to the option until such
person shall have exercised the option, paid the exercise price and become a
holder of record of the purchased shares.

            F. Repurchase Rights. The Plan Administrator shall have the
discretion to grant options which are exercisable for unvested shares of Common
Stock. Should the Optionee


                                       6
<PAGE>

cease Service while holding such unvested shares, the Corporation shall have the
right to repurchase, at the exercise price paid per share, any or all of those
unvested shares. The terms upon which such repurchase right shall be exercisable
(including the period and procedure for exercise and the appropriate vesting
schedule for the purchased shares) shall be established by the Plan
Administrator and set forth in the document evidencing such repurchase right.

            G. Limited Transferability of Options. During the lifetime of the
Optionee, Incentive Options shall be exercisable only by the Optionee and shall
not be assignable or transferable other than to a Beneficiary following the
Optionee's death. Non-Statutory Options shall be subject to the same
restrictions, except that a Non-Statutory Option may, to the extent permitted by
the Plan Administrator, be assigned in whole or in part during the Optionee's
lifetime (i) as a gift to one or more members of the Optionee's immediate
family, to a trust in which Optionee and/or one or more such family members hold
more than fifty percent (50%) of the beneficial interest or to an entity in
which more than fifty percent (50%) of the voting interests are owned by one or
more such family members or (ii) pursuant to a domestic relations order. The
terms applicable to the assigned portion shall be the same as those in effect
for the option immediately prior to such assignment and shall be set forth in
such documents issued to the assignee as the Plan Administrator may deem
appropriate.

      II.   INCENTIVE OPTIONS

            The terms specified below shall be applicable to all Incentive
Options. Except as modified by the provisions of this Section II, all the
provisions of Articles One, Two and Six shall be applicable to Incentive
Options. Options which are specifically designated as Non-Statutory Options when
issued under the Plan shall not be subject to the terms of this Section II.

            A. Eligibility. Incentive Options may only be granted to Employees.

            B. Exercise Price. The exercise price per share shall not be less
than one hundred percent (100%) of the Fair Market Value per share of Common
Stock on the option grant date.

            C. Dollar Limitation. The aggregate Fair Market Value of the shares
of Common Stock (determined as of the respective date or dates of grant) for
which one or more options granted to any Employee under the Plan (or any other
option plan of the Corporation or any Parent or Subsidiary) may for the first
time become exercisable as Incentive Options during any one calendar year shall
not exceed the sum of One Hundred Thousand Dollars ($100,000). To the extent the
Employee holds two (2) or more such options which become exercisable for the
first time in the same calendar year, the foregoing limitation on the
exercisability of such options as Incentive Options shall be applied on the
basis of the order in which such options are granted.

            D. 10% Stockholder. If any Employee to whom an Incentive Option is
granted is a 10% Stockholder, then the exercise price per share shall not be
less than one hundred ten percent (110%) of the Fair Market Value per share of
Common Stock on the option grant date, and the option term shall not exceed five
(5) years measured from the option grant date.


                                       7
<PAGE>

      III.  CHANGE IN CONTROL/HOSTILE TAKE-OVER

            A. Each option outstanding at the time of a Change in Control but
not otherwise fully-vested shall automatically accelerate so that each such
option shall, immediately prior to the effective date of the Change in Control,
become exercisable for all of the shares of Common Stock at the time subject to
that option and may be exercised for any or all of those shares as fully-vested
shares of Common Stock. However, an outstanding option shall not so accelerate
if and to the extent: (i) such option is, in connection with the Change in
Control, assumed or otherwise continued in full force and effect by the
successor corporation (or parent thereof) pursuant to the terms of the Change in
Control, (ii) such option is replaced with a cash incentive program of the
successor corporation which preserves the spread existing at the time of the
Change in Control on the shares of Common Stock for which the option is not
otherwise at that time exercisable and provides for subsequent payout in
accordance with the same vesting schedule applicable to those option shares or
(iii) the acceleration of such option is subject to other limitations imposed by
the Plan Administrator at the time of the option grant. Each option outstanding
at the time of the Change in Control shall terminate as provided in Section
III.C. of this Article Two.

            B. All outstanding repurchase rights shall also terminate
automatically, and the shares of Common Stock subject to those terminated rights
shall immediately vest in full, in the event of any Change in Control, except to
the extent: (i) those repurchase rights are assigned to the successor
corporation (or parent thereof) or otherwise continue in full force and effect
pursuant to the terms of the Change in Control or (ii) such accelerated vesting
is precluded by other limitations imposed by the Plan Administrator at the time
the repurchase right is issued.

            C. Immediately following the consummation of the Change in Control,
all outstanding options shall terminate and cease to be outstanding, except to
the extent assumed by the successor corporation (or parent thereof) or otherwise
expressly continued in full force and effect pursuant to the terms of the Change
in Control.

            D. Each option which is assumed in connection with a Change in
Control shall be appropriately adjusted, immediately after such Change in
Control, to apply to the number and class of securities which would have been
issuable to the Optionee in consummation of such Change in Control had the
option been exercised immediately prior to such Change in Control. Appropriate
adjustments to reflect such Change in Control shall also be made to (i) the
exercise price payable per share under each outstanding option, provided the
aggregate exercise price payable for such securities shall remain the same, (ii)
the maximum number and/or class of securities available for issuance over the
remaining term of the Plan and (iii) the maximum number and/or class of
securities for which any one person may be granted options, separately
exercisable stock appreciation rights and direct stock issuances under the Plan
per calendar year.

            E. The Plan Administrator may at any time provide that one or more
options will automatically accelerate in connection with a Change in Control,
whether or not those options are assumed or otherwise continued in full force
and effect pursuant to the terms of the Change in Control. Any such option shall
accordingly become exercisable, immediately prior to the effective date of such
Change in Control, for all of the shares of Common Stock at the time subject to
that option and may be exercised for any or all of those shares as fully-vested
shares of


                                       8
<PAGE>

Common Stock. In addition, the Plan Administrator may at any time provide that
one or more of the Corporation's repurchase rights shall not be assignable in
connection with such Change in Control and shall terminate upon the consummation
of such Change in Control.

            F. The Plan Administrator may at any time provide that one or more
options will automatically accelerate upon an Involuntary Termination of the
Optionee's Service within a designated period (not to exceed eighteen (18)
months) following the effective date of any Change in Control in which those
options do not otherwise accelerate. Any options so accelerated shall remain
exercisable for fully-vested shares until the earlier of (i) the expiration of
the option term or (ii) the expiration of the one (1) year period measured from
the effective date of the Involuntary Termination. In addition, the Plan
Administrator may at any time provide that one or more of the Corporation's
repurchase rights shall immediately terminate upon such Involuntary Termination.

            G. The Plan Administrator may at any time provide that one or more
options will automatically accelerate in connection with a Hostile Take-Over.
Any such option shall become exercisable, immediately prior to the effective
date of such Hostile Take-Over, for all of the shares of Common Stock at the
time subject to that option and may be exercised for any or all of those shares
as fully-vested shares of Common Stock. In addition, the Plan Administrator may
at any time provide that one or more of the Corporation's repurchase rights
shall terminate automatically upon the consummation of such Hostile Take-Over.
Alternatively, the Plan Administrator may condition such automatic acceleration
and termination upon an Involuntary Termination of the Optionee's Service within
a designated period (not to exceed eighteen (18) months) following the effective
date of such Hostile Take-Over. Each option so accelerated shall remain
exercisable for fully-vested shares until the expiration or sooner termination
of the option term.

            H. The portion of any Incentive Option accelerated in connection
with a Change in Control or Hostile Take Over shall remain exercisable as an
Incentive Option only to the extent the applicable One Hundred Thousand Dollar
($100,000) limitation is not exceeded. To the extent such dollar limitation is
exceeded, the accelerated portion of such option shall be exercisable as a
Non-Statutory Option under the Federal tax laws.

      IV.   STOCK APPRECIATION RIGHTS

            The Plan Administrator may, subject to such conditions as it may
determine, grant to selected Optionees stock appreciation rights which will
allow the holders of those rights to elect between the exercise of the
underlying option for shares of Common Stock and the surrender of that option in
exchange for a distribution from the Corporation in an amount equal to the
excess of (a) the Option Surrender Value of the number of shares for which the
option is surrendered over (b) the aggregate exercise price payable for such
shares. The distribution may be made in shares of Common Stock valued at Fair
Market Value on the option surrender date, in cash, or partly in shares and
partly in cash, as the Plan Administrator shall in its sole discretion deem
appropriate.


                                       9
<PAGE>

                                 ARTICLE THREE

                     SALARY INVESTMENT OPTION GRANT PROGRAM

      I.    OPTION GRANTS

            The Primary Committee may implement the Salary Investment Option
Grant Program for one or more calendar years beginning after the Underwriting
Date and select the Section 16 Insiders and other highly compensated Employees
eligible to participate in the Salary Investment Option Grant Program for each
such calendar year. Each selected individual who elects to participate in the
Salary Investment Option Grant Program must, prior to the start of each calendar
year of participation, file with the Plan Administrator (or its designate) an
irrevocable authorization directing the Corporation to reduce his or her base
salary for that calendar year by an amount not less than Ten Thousand Dollars
($10,000.00)) nor more than Fifty Thousand Dollars ($50,000.00). The Primary
Committee shall have complete discretion to determine whether to approve the
filed authorization in whole or in part. To the extent the Primary Committee
approves the authorization, the individual who filed that authorization shall be
granted an option under the Salary Investment Grant Program on the first trading
day in January for the calendar year for which the salary reduction is to be in
effect.

      II.   OPTION TERMS

            Each option shall be a Non-Statutory Option evidenced by one or more
documents in the form approved by the Plan Administrator; provided, however,
that each such document shall comply with the terms specified below.

            A. Exercise Price.

                  1. The exercise price per share shall be thirty-three and
one-third percent (33-1/3%) of the Fair Market Value per share of Common Stock
on the option grant date.

                  2. The exercise price shall become immediately due upon
exercise of the option and shall be payable in one or more of the alternative
forms authorized under the Discretionary Option Grant Program. Except to the
extent the sale and remittance procedure specified thereunder is utilized,
payment of the exercise price for the purchased shares must be made on the
Exercise Date.

            B. Number of Option Shares. The number of shares of Common Stock
subject to the option shall be determined pursuant to the following formula
(rounded down to the nearest whole number):

                  X = A / (B x 66-2/3%), where

                  X is the number of option shares,

                  A is the dollar amount of the approved reduction in the
            Optionee's base salary for the calendar year, and


                                       10
<PAGE>

                  B is the Fair Market Value per share of Common Stock on the
            option grant date.

            C. Exercise and Term of Options. The option shall become exercisable
in a series of twelve (12) successive equal monthly installments upon the
Optionee's completion of each calendar month of Service in the calendar year for
which the salary reduction is in effect. Each option shall have a maximum term
of ten (10) years measured from the option grant date.

            D. Cessation of Service. Each option outstanding at the time of the
Optionee's cessation of Service shall remain exercisable, for any or all of the
shares for which the option is exercisable at the time of such cessation of
Service, until the earlier of (i) the expiration of the option term or (ii) the
expiration of the three (3)-year period following the Optionee's cessation of
Service. To the extent the option is held by the Optionee at the time of his or
her death, the option may be exercised by his or her Beneficiary. However, the
option shall, immediately upon the Optionee's cessation of Service, terminate
and cease to remain outstanding with respect to any and all shares of Common
Stock for which the option is not otherwise at that time exercisable.

      III.  CHANGE IN CONTROL/HOSTILE TAKE-OVER

            A. In the event of any Change in Control or Hostile Take-Over while
the Optionee remains in Service, each outstanding option shall automatically
accelerate so that each such option shall, immediately prior to the effective
date of the Change in Control or Hostile Take-Over, become fully exercisable
with respect to the total number of shares of Common Stock at the time subject
to such option and may be exercised for any or all of those shares as
fully-vested shares of Common Stock. Each such option accelerated in connection
with a Change in Control shall terminate upon the Change in Control, except to
the extent assumed by the successor corporation (or parent thereof) or otherwise
continued in full force and effect pursuant to the terms of the Change in
Control. Each such option accelerated in connection with a Hostile Take-Over
shall remain exercisable until the expiration or sooner termination of the
option term.

            B. Each option which is assumed in connection with a Change in
Control shall be appropriately adjusted to apply to the number and class of
securities which would have been issuable to the Optionee in consummation of
such Change in Control had the option been exercised immediately prior to such
Change in Control. Appropriate adjustments shall also be made to the exercise
price payable per share under each outstanding option, provided the aggregate
exercise price payable for such securities shall remain the same.

            C. Upon the occurrence of a Hostile Take-Over, the Optionee shall
have a thirty (30)-day period in which to surrender to the Corporation each
outstanding option granted him or her under the Salary Investment Option Grant
Program. The Optionee shall in return be entitled to a cash distribution from
the Corporation in an amount equal to the excess of (i) the Take-Over Price of
the shares of Common Stock at the time subject to the surrendered option
(whether or not the Optionee is otherwise at the time vested in those shares)
over (ii) the aggregate exercise price payable for such shares. Such cash
distribution shall be paid within five (5) days following the surrender of the
option to the Corporation. The Primary Committee shall,


                                       11
<PAGE>

at the time the option with such limited stock appreciation right is granted
under the Salary Investment Option Grant Program, pre-approve any subsequent
exercise of that right in accordance with the terms of this Paragraph C.
Accordingly, no further approval of the Primary Committee or the Board shall be
required at the time of the actual option surrender and cash distribution.

      IV.   REMAINING TERMS

            The remaining terms of each option granted under the Salary
Investment Option Grant Program shall be the same as the terms in effect for
options made under the Discretionary Option Grant Program.


                                       12
<PAGE>

                                  ARTICLE FOUR

                             STOCK ISSUANCE PROGRAM

      I.    STOCK ISSUANCE TERMS

            Shares of Common Stock may be issued under the Stock Issuance
Program through direct and immediate issuances without any intervening options.
Shares of Common Stock may also be issued under the Stock Issuance Program
pursuant to share right awards which entitle the recipients to receive those
shares upon the attainment of designated performance goals or Service
requirements. Each such award shall be evidenced by one or more documents which
comply with the terms specified below.

            A. Purchase Price.

                  1. The purchase price per share of Common Stock subject to
direct issuance shall be fixed by the Plan Administrator.

                  2. Subject to the provisions of Section II of Article Six,
shares of Common Stock may be issued under the Stock Issuance Program for any of
the following items of consideration which the Plan Administrator may deem
appropriate in each individual instance:

                        (i) cash or check made payable to the Corporation, or

                        (ii) past services rendered to the Corporation (or any
      Parent or Subsidiary).

            B. Vesting/Issuance Provisions.

                  1. The Plan Administrator may issue shares of Common Stock
which are fully and immediately vested upon issuance or which are to vest in one
or more installments over the Participant's period of Service or upon attainment
of specified performance objectives. Alternatively, the Plan Administrator may
issue share right awards which shall entitle the recipient to receive a
specified number of vested shares of Common Stock upon the attainment of one or
more performance goals or Service requirements established by the Plan
Administrator.

                  2. Any new, substituted or additional securities or other
property (including money paid other than as a regular cash dividend) which the
Participant may have the right to receive with respect to his or her unvested
shares of Common Stock by reason of any stock dividend, stock split,
recapitalization, combination of shares, exchange of shares or other change
affecting the outstanding Common Stock as a class without the Corporation's
receipt of consideration shall be issued subject to (i) the same vesting
requirements applicable to the Participant's unvested shares of Common Stock and
(ii) such escrow arrangements as the Plan Administrator shall deem appropriate.

                  3. The Participant shall have full stockholder rights with
respect to the issued shares of Common Stock, whether or not the Participant's
interest in those shares is


                                       13
<PAGE>

vested. Accordingly, the Participant shall have the right to vote such shares
and to receive any regular cash dividends paid on such shares.

                  4. Should the Participant cease to remain in Service while
holding one or more unvested shares of Common Stock, or should the performance
objectives not be attained with respect to one or more such unvested shares of
Common Stock, then those shares shall be immediately surrendered to the
Corporation for cancellation, and the Participant shall have no further
stockholder rights with respect to those shares. To the extent the surrendered
shares were previously issued to the Participant for consideration paid in cash
or cash equivalent (including the Participant's purchase-money indebtedness),
the Corporation shall repay to the Participant the cash consideration paid for
the surrendered shares and shall cancel the unpaid principal balance of any
outstanding purchase-money note of the Participant attributable to the
surrendered shares.

                  5. The Plan Administrator may waive the surrender and
cancellation of one or more unvested shares of Common Stock (or other assets
attributable thereto) which would otherwise occur upon the cessation of the
Participant's Service or the non-attainment of the performance objectives
applicable to those shares. Such waiver shall result in the immediate vesting of
the Participant's interest in the shares of Common Stock as to which the waiver
applies. Such waiver may be effected at any time, whether before or after the
Participant's cessation of Service or the attainment or non-attainment of the
applicable performance objectives.

                  6. Outstanding share right awards shall automatically
terminate, and no shares of Common Stock shall actually be issued in
satisfaction of those awards, if the performance goals or Service requirements
established for such awards are not attained. The Plan Administrator, however,
shall have the authority to issue shares of Common Stock in satisfaction of one
or more outstanding share right awards as to which the designated performance
goals or Service requirements are not attained.

      II.   CHANGE IN CONTROL/HOSTILE TAKE-OVER

            A. All of the Corporation's outstanding repurchase rights shall
terminate automatically, and all the shares of Common Stock subject to those
terminated rights shall immediately vest in full, in the event of any Change in
Control, except to the extent (i) those repurchase rights are assigned to the
successor corporation (or parent thereof) or otherwise continue in full force
and effect pursuant to the terms of the Change in Control or (ii) such
accelerated vesting is precluded by other limitations imposed by the Plan
Administrator at the time the repurchase right is issued.

            B. The Plan Administrator may at any time provide for the automatic
termination of one or more of those outstanding repurchase rights and the
immediate vesting of the shares of Common Stock subject to those terminated
rights upon (i) a Change in Control or Hostile Take-Over or (ii) an Involuntary
Termination of the Participant's Service within a designated period (not to
exceed eighteen (18) months) following the effective date of any Change in
Control or Hostile Take-Over in which those repurchase rights are assigned to
the successor corporation (or parent thereof) or otherwise continue in full
force and effect.


                                       14
<PAGE>

      III.  SHARE ESCROW/LEGENDS

            Unvested shares may, in the Plan Administrator's discretion, be held
in escrow by the Corporation until the Participant's interest in such shares
vests or may be issued directly to the Participant with restrictive legends on
the certificates evidencing those unvested shares.


                                       15
<PAGE>

                                  ARTICLE FIVE

                         AUTOMATIC OPTION GRANT PROGRAM

      I.    OPTION TERMS

            A. Grant Dates. Options shall be made on the dates specified below:

                  1. Each individual who is first elected or appointed as a
non-employee Board member at any time after the Underwriting Date shall
automatically be granted, on the date of such initial election or appointment, a
Non-Statutory Option to purchase Ten Thousand (10,000) shares of Common Stock,
provided that individual has not previously been in the employ of the
Corporation (or any Parent or Subsidiary).

                  2. On the date of each Annual Stockholders Meeting beginning
with the 2000 Annual Stockholder Meeting, each individual who has served as a
non-employee Board member since the date of the Annual Stockholders Meeting in
the immediately preceding year shall automatically be granted a Non-Statutory
Option to purchase Five Thousand (5,000) shares of Common Stock, provided such
individual has served as a non-employee Board member for at least six (6)
months.

            B. Exercise Price.

                  1. The exercise price per share shall be equal to one hundred
percent (100%) of the Fair Market Value per share of Common Stock on the option
grant date.

                  2. The exercise price shall be payable in one or more of the
alternative forms authorized under the Discretionary Option Grant Program.
Except to the extent the sale and remittance procedure specified thereunder is
utilized, payment of the exercise price for the purchased shares must be made on
the Exercise Date.

            C. Option Term. Each option shall have a term of ten (10) years
measured from the option grant date.

            D. Exercise and Vesting of Options. Each option shall be immediately
exercisable for any or all of the option shares. However, any shares purchased
under the initial option shall be subject to repurchase by the Corporation, at
the exercise price paid per share, upon the Optionee's cessation of Board
service prior to vesting in those shares. Each option shall vest, and the
Corporation's repurchase right shall lapse, in a series of two (2) successive
equal annual installments over the Optionee's period of continued service as a
Board member, with the first such installment to vest upon the Optionee's
completion of one (1) year of Board service measured from the option grant date


            E. Cessation of Board Service. The following provisions shall govern
the exercise of any options outstanding at the time of the Optionee's cessation
of Board service:


                                       16
<PAGE>

                  (i) Any option outstanding at the time of the Optionee's
cessation of Board service for any reason shall remain exercisable for a three
(3)-month period following the date of such cessation of Board service, but in
no event shall such option be exercisable after the expiration of the option
term.

                  (ii) Any option exercisable in whole or in part by the
Optionee at the time of death may be subsequently exercised by his or her
Beneficiary.

                  (iii) Following the Optionee's cessation of Board service, the
option may not be exercised in the aggregate for more than the number of shares
for which the option was exercisable on the date of such cessation of Board
service. Upon the expiration of the applicable exercise period or (if earlier)
upon the expiration of the option term, the option shall terminate and cease to
be outstanding for any vested shares for which the option has not been
exercised. However, the option shall, immediately upon the Optionee's cessation
of Board service, terminate and cease to be outstanding for any and all shares
for which the option is not otherwise at that time exercisable.

                  (iv) However, should the Optionee cease to serve as a Board
member by reason of death or Permanent Disability, then all shares at the time
subject to the option shall immediately vest so that such option may, during the
twelve (12)-month exercise period following such cessation of Board service, be
exercised for all or any portion of those shares as fully-vested shares of
Common Stock.

      II.   CHANGE IN CONTROL/HOSTILE TAKE-OVER

            A. In the event of any Change in Control or Hostile Take-Over, the
shares of Common Stock at the time subject to each outstanding option but not
otherwise vested shall automatically vest in full so that each such option may,
immediately prior to the effective date of such Change in Control or Hostile
Take-Over, became fully exercisable for all of the shares of Common Stock at the
time subject to such option and maybe exercised for all or any of those shares
as fully-vested shares of Common Stock. Each such option accelerated in
connection with a Change in Control shall terminate upon the Change in Control,
except to the extent assumed by the successor corporation (or parent thereof) or
otherwise continued in full force and effect pursuant to the terms of the Change
in Control. Each such option accelerated in connection with a Hostile Take-Over
shall remain exercisable until the expiration or sooner termination of the
option term.

            B. All outstanding repurchase rights shall automatically terminate
and the shares of Common Stock subject to those terminated rights shall
immediately vest in full, in the event of any Change in Control or Hostile
Take-Over.

            C. Upon the occurrence of a Hostile Take-Over, the Optionee shall
have a thirty (30)-day period in which to surrender to the Corporation each of
his or her outstanding


                                       17
<PAGE>

automatic option grants. The Optionee shall in return be entitled to a cash
distribution from the Corporation in an amount equal to the excess of (i) the
Option Surrender Value of the shares of Common Stock at the time subject to each
surrendered option (whether or not the option is otherwise at the time
exercisable for those shares) over (ii) the aggregate exercise price payable for
such shares. Such cash distribution shall be paid within five (5) days following
the surrender of the option to the Corporation.

            D. Each option which is assumed in connection with a Change in
Control shall be appropriately adjusted to apply to the number and class of
securities which would have been issuable to the Optionee in consummation of
such Change in Control had the option been exercised immediately prior to such
Change in Control. Appropriate adjustments shall also be made to the exercise
price payable per share under each outstanding option, provided the aggregate
exercise price payable for such securities shall remain the same.

      III.  REMAINING TERMS

            The remaining terms of each option granted under the Automatic
Option Grant Program shall be the same as the terms in effect for options made
under the Discretionary Option Grant Program.


                                       18
<PAGE>

                                  ARTICLE SIX

                                  MISCELLANEOUS

      I.    NO IMPAIRMENT OF AUTHORITY

            Outstanding awards shall in no way affect the right of the
Corporation to adjust, reclassify, reorganize or otherwise change its capital or
business structure or to merge, consolidate, dissolve, liquidate or sell or
transfer all or any part of its business or assets.

      II.   FINANCING

            The Plan Administrator may permit any Optionee or Participant to pay
the option exercise price under the Discretionary Option Grant Program or the
purchase price of shares issued under the Stock Issuance Program by delivering a
full-recourse, interest bearing promissory note payable in one or more
installments. The terms of any such promissory note (including the interest rate
and the terms of repayment) shall be established by the Plan Administrator in
its sole discretion. In no event may the maximum credit available to the
Optionee or Participant exceed the sum of (i) the aggregate option exercise
price or purchase price payable for the purchased shares plus (ii) any Federal,
state and local income and employment tax liability incurred by the Optionee or
the Participant in connection with the option exercise or share purchase.

      III.  TAX WITHHOLDING

            A. The Corporation's obligation to deliver shares of Common Stock
upon the exercise of options or the issuance or vesting of such shares under the
Plan shall be subject to the satisfaction of all applicable Federal, state and
local income and employment tax withholding requirements.

            B. The Plan Administrator may, in its discretion, provide any or all
holders of Non-Statutory Options or unvested shares of Common Stock under the
Plan with the right to use shares of Common Stock in satisfaction of all or part
of the Withholding Taxes incurred by such holders in connection with the
exercise of their options or the vesting of their shares. Such right may be
provided to any such holder in either or both of the following formats:

                  Stock Withholding: The election to have the Corporation
withhold, from the shares of Common Stock otherwise issuable upon the exercise
of such Non-Statutory Option or the vesting of such shares, a portion of those
shares with an aggregate Fair Market Value equal to the percentage of the
Withholding Taxes (not to exceed one hundred percent (100%)) designated by the
holder.

                  Stock Delivery: The election to deliver to the Corporation, at
the time the Non-Statutory Option is exercised or the shares vest, one or more
shares of Common Stock previously acquired by such holder (other than in
connection with the option exercise or share vesting triggering the Withholding
Taxes) with an aggregate Fair Market Value equal to the percentage of the Taxes
(not to exceed one hundred percent (100%)) designated by the holder.


                                       19
<PAGE>

      IV.   EFFECTIVE DATE AND TERM OF THE PLAN

            A. The Plan shall become effective immediately upon the Plan
Effective Date. However, the Salary Investment Option Grant Program shall not be
implemented until such time as the Primary Committee may deem appropriate.
Options may be granted under the Discretionary Option Grant Program at any time
on or after the Plan Effective Date. However, no options granted under the Plan
may be exercised, and no shares shall be issued under the Plan, until the Plan
is approved by the Corporation's stockholders. If such stockholder approval is
not obtained within twelve (12) months after the Plan Effective Date, then all
options previously granted under this Plan shall terminate and cease to be
outstanding, and no further options shall be granted and no shares shall be
issued under the Plan.

            B. The Plan shall terminate upon the earliest of (i) July 6, 2009,
(ii) the date on which all shares available for issuance under the Plan shall
have been issued as fully-vested shares or (iii) the termination of all
outstanding options in connection with a Change in Control. Upon such plan
termination, all outstanding options and unvested stock issuances shall
thereafter continue to have force and effect in accordance with the provisions
of the documents evidencing such grants or issuances.

      V.    AMENDMENT OF THE PLAN

            A. The Board shall have complete and exclusive power and authority
to amend or modify the Plan in any or all respects. However, no such amendment
or modification shall adversely affect the rights and obligations with respect
to stock options or unvested stock issuances at the time outstanding under the
Plan unless the Optionee or the Participant consents to such amendment or
modification. In addition, certain amendments may require stockholder approval
pursuant to applicable laws or regulations.

            B. Options to purchase shares of Common Stock may be granted under
the Discretionary Option Grant and Salary Investment Option Grant Programs and
shares of Common Stock may be issued under the Stock Issuance Program that are
in each instance in excess of the number of shares then available for issuance
under the Plan, provided any excess shares actually issued under those programs
shall be held in escrow until there is obtained stockholder approval of an
amendment sufficiently increasing the number of shares of Common Stock available
for issuance under the Plan. If such stockholder approval is not obtained within
twelve (12) months after the date the first such excess issuances are made, then
(i) any unexercised options granted on the basis of such excess shares shall
terminate and cease to be outstanding and (ii) the Corporation shall promptly
refund to the Optionees and the Participants the exercise or purchase price paid
for any excess shares issued under the Plan and held in escrow, together with
interest (at the applicable Short Term Federal Rate) for the period the shares
were held in escrow, and such shares shall thereupon be automatically cancelled
and cease to be outstanding.

      VI.   USE OF PROCEEDS

            Any cash proceeds received by the Corporation from the sale of
shares of Common Stock under the Plan shall be used for general corporate
purposes.


                                       20
<PAGE>

      VII.  REGULATORY APPROVALS

            A. The implementation of the Plan, the granting of any stock option
under the Plan and the issuance of any shares of Common Stock (i) upon the
exercise of any granted option or (ii) under the Stock Issuance Program shall be
subject to the Corporation's procurement of all approvals and permits required
by regulatory authorities having jurisdiction over the Plan, the stock options
granted under it and the shares of Common Stock issued pursuant to it.

            B. No shares of Common Stock or other assets shall be issued or
delivered under the Plan unless and until there shall have been compliance with
all applicable requirements of Federal and state securities laws, including the
filing and effectiveness of the Form S-8 registration statement for the shares
of Common Stock issuable under the Plan, and all applicable listing requirements
of any stock exchange (or the Nasdaq National Market, if applicable) on which
Common Stock is then listed for trading.

      VIII. NO EMPLOYMENT/SERVICE RIGHTS

            Nothing in the Plan shall confer upon the Optionee or the
Participant any right to continue in Service for any period of specific duration
or interfere with or otherwise restrict in any way the rights of the Corporation
(or any Parent or Subsidiary employing or retaining such person) or of the
Optionee or the Participant, which rights are hereby expressly reserved by each,
to terminate such person's Service at any time for any reason, with or without
cause.


                                       21
<PAGE>

                                    APPENDIX

            The following definitions shall be in effect under the Plan:

      A. Automatic Option Grant Program shall mean the automatic option grant
program in effect under the Plan.

      B. Beneficiary shall mean, in the event the Plan Administrator implements
a beneficiary designation procedure, the person designated by an Optionee or
Participant, pursuant to such procedure, to succeed to such person's rights
under any outstanding awards held by him or her at the time of death. In the
absence of such designation or procedure, the Beneficiary shall be the personal
representative of the estate of the Optionee or Participant or the person or
persons to whom the award is transferred by will or the laws of descent and
distribution.

      C. Board shall mean the Corporation's Board of Directors.

      D. Change in Control shall mean a change in ownership or control of the
Corporation effected through any of the following transactions:

                  (i) a merger, consolidation or reorganization approved by the
      Corporation's stockholders, unless securities representing more than fifty
      percent (50%) of the total combined voting power of the voting securities
      of the successor corporation are immediately thereafter beneficially
      owned, directly or indirectly and in substantially the same proportion, by
      the persons who beneficially owned the Corporation's outstanding voting
      securities immediately prior to such transaction,

                  (ii) any stockholder-approved transfer or other disposition of
      all or substantially all of the Corporation's assets, or

                  (iii) the acquisition, directly or indirectly by any person or
      related group of persons (other than the Corporation or a person that
      directly or indirectly controls, is controlled by, or is under common
      control with, the Corporation), of beneficial ownership (within the
      meaning of Rule 13d-3 of the 1934 Act) of securities possessing more than
      fifty percent (50%) of the total combined voting power of the
      Corporation's outstanding securities pursuant to a tender or exchange
      offer made directly to the Corporation's stockholders which the Board
      recommends such stockholders accept.

      E. Code shall mean the Internal Revenue Code of 1986, as amended.

      F. Common Stock shall mean the Corporation's common stock.

      G. Corporation shall mean 1-800-FLOWERS.COM, Inc., a Delaware corporation,
and any corporate successor to all or substantially all of the assets or voting
stock of 1-800-FLOWERS.COM, Inc. which shall by appropriate action adopt the
Plan.


                                      A-1
<PAGE>

      H. Discretionary Option Grant Program shall mean the discretionary option
grant program in effect under the Plan.

      I. Employee shall mean an individual who is in the employ of the
Corporation (or any Parent or Subsidiary), subject to the control and direction
of the employer entity as to both the work to be performed and the manner and
method of performance.

      J. Exercise Date shall mean the date on which the Corporation shall have
received written notice of the option exercise.

      K. Fair Market Value per share of Common Stock on any relevant date shall
be determined in accordance with the following provisions: (

                  i) If the Common Stock is at the time traded on the Nasdaq
      National Market, then the Fair Market Value shall be the closing selling
      price per share of Common Stock on the date in question, as such price is
      reported on the Nasdaq National Market or any successor system. If there
      is no closing selling price for the Common Stock on the date in question,
      then the Fair Market Value shall be the closing selling price on the last
      preceding date for which such quotation exists.

                  (ii) If the Common Stock is at the time listed on any Stock
      Exchange, then the Fair Market Value shall be the closing selling price
      per share of Common Stock on the date in question on the Stock Exchange
      determined by the Plan Administrator to be the primary market for the
      Common Stock, as such price is officially quoted in the composite tape of
      transactions on such exchange. If there is no closing selling price for
      the Common Stock on the date in question, then the Fair Market Value shall
      be the closing selling price on the last preceding date for which such
      quotation exists.

                  (iii) For purposes of any option grants made on the
      Underwriting Date, the Fair Market Value shall be deemed to be equal to
      the price per share at which the Common Stock is to be sold in the initial
      public offering pursuant to the Underwriting Agreement.

                  (iv) For purposes of any options made prior to the
      Underwriting Date, the Fair Market Value shall be determined by the Plan
      Administrator, after taking into account such factors as it deems
      appropriate.

      L.    Hostile Take-Over shall mean:

                  (i) the acquisition, directly or indirectly, by any person or
      related group of persons (other than the Corporation or a person that
      directly or indirectly controls, is controlled by, or is under common
      control with, the Corporation) of beneficial ownership (within the meaning
      of Rule 13d-3 of the 1934 Act) of securities possessing more than fifty
      percent (50%) of the total combined voting power of the Corporation's
      outstanding securities pursuant to a


                                      A-2
<PAGE>

      tender or exchange offer made directly to the Corporation's stockholders
      which the Board does not recommend such stockholders to accept, or

                  (ii) a change in the composition of the Board over a period of
      thirty-six (36) consecutive months or less such that a majority of the
      Board members ceases, by reason of one or more contested elections for
      Board membership, to be comprised of individuals who either (A) have been
      Board members continuously since the beginning of such period or (B) have
      been elected or nominated for election as Board members during such period
      by at least a majority of the Board members described in clause (A) who
      were still in office at the time the Board approved such election or
      nomination.

      M. Incentive Option shall mean an option which satisfies the requirements
of Code Section 422.

      N. Involuntary Termination shall mean the termination of the Service of
any individual which occurs by reason of:

                  (i) such individual's involuntary dismissal or discharge by
      the Corporation for reasons other than Misconduct, or

                  (ii) such individual's voluntary resignation following (A) a
      change in his or her position with the Corporation or Parent or Subsidiary
      employing the individual which materially reduces his or her duties and
      responsibilities or the level of management to which he or she reports,
      (B) a reduction in his or her level of compensation (including base
      salary, fringe benefits and target bonus under any performance based bonus
      or incentive programs) by more than fifteen percent (15%) or (C) a
      relocation of such individual's place of employment by more than fifty
      (50) miles, provided and only if such change, reduction or relocation is
      effected by the Corporation without the individual's consent.

      O. Misconduct shall mean the commission of any act of fraud, embezzlement
or dishonesty by the Optionee or Participant, any unauthorized use or disclosure
by such person of confidential information or trade secrets of the Corporation
(or any Parent or Subsidiary), or any intentional wrongdoing by such person,
whether by omission or commission, which adversely affects the business or
affairs of the Corporation (or any Parent or Subsidiary) in a material manner.
This shall not limit the grounds for the dismissal or discharge of any person in
the Service of the Corporation (or any Parent or Subsidiary).

      P. 1934 Act shall mean the Securities Exchange Act of 1934, as amended.

      Q. Non-Statutory Option shall mean an option not intended to satisfy the
requirements of Code Section 422.

      R. Option Surrender Value shall mean the Fair Market Value per share of
Common Stock on the date the option is surrendered to the Corporation or, in the
event of a Hostile Take-Over, effected through a tender offer, the highest
reported price per share of


                                      A-3
<PAGE>

Common Stock paid by the tender offeror in effecting such Hostile Take-Over, if
greater. However, if the surrendered option is an Incentive Option, the Option
Surrender Value shall not exceed the Fair Market Value per share.

      S. Optionee shall mean any person to whom an option is granted under the
Discretionary Option Grant, Salary Investment Option Grant or Automatic Option
Grant Program.

      T. Parent shall mean any corporation (other than the Corporation) in an
unbroken chain of corporations ending with the Corporation, provided each
corporation in the unbroken chain (other than the Corporation) owns, at the time
of the determination, stock possessing fifty percent (50%) or more of the total
combined voting power of all classes of stock in one of the other corporations
in such chain.

      U. Participant shall mean any person who is issued shares of Common Stock
under the Stock Issuance Program.

      V. Permanent Disability or Permanently Disabled shall mean the inability
of the Optionee or the Participant to engage in any substantial gainful activity
by reason of any medically determinable physical or mental impairment expected
to result in death or to be of continuous duration of twelve (12) months or
more. However, solely for purposes of the Automatic Option Grant Program,
Permanent Disability or Permanently Disabled shall mean the inability of the
non-employee Board member to perform his or her usual duties as a Board member
by reason of any medically determinable physical or mental impairment expected
to result in death or to be of continuous duration of twelve (12) months or
more.

      W. Plan shall mean the Corporation's 1999 Stock Incentive Plan, as set
forth in this document.

      X. Plan Administrator shall mean the particular entity, whether the
Primary Committee, the Board or the Secondary Committee, which is authorized to
administer the Discretionary Option Grant, Salary Investment Option Grant and
Stock Issuance Programs with respect to one or more classes of eligible persons,
to the extent such entity is carrying out its administrative functions under
those programs with respect to the persons under its jurisdiction. However, the
Primary Committee shall have the plenary authority to make all factual
determinations and to construe and interpret any and all ambiguities under the
Plan to the extent such authority is not otherwise expressly delegated to any
other Plan Administrator.

      Y. Plan Effective Date shall mean July 7, 1999, the date on which the Plan
was adopted by the Board.

      Z. Primary Committee shall mean the committee of two (2) or more
non-employee Board members appointed by the Board to administer the
Discretionary Option Grant and Stock Issuance Programs with respect to Section
16 Insiders and to administer the Salary Investment Option Grant Program with
respect to all eligible individuals.

      AA. Salary Investment Option Grant Program shall mean the salary
investment grant program in effect under the Plan.


                                      A-4
<PAGE>

      BB. Secondary Committee shall mean a committee of one (1) or more Board
members appointed by the Board to administer the Discretionary Option Grant and
Stock Issuance Programs with respect to eligible persons other than Section 16
Insiders.

      CC. Section 12 Registration Date shall mean the date on which the Common
Stock is first registered under Section 12(g) of the 1934 Act.


      DD. Section 16 Insider shall mean an officer or director of the
Corporation subject to the short-swing profit liabilities of Section 16 of the
1934 Act.

      EE. Service shall mean the performance of services for the Corporation (or
any Parent or Subsidiary) by a person in the capacity of an Employee, a
non-employee member of the board of directors or a consultant or independent
advisor, except to the extent otherwise specifically provided in the documents
evidencing the option grant or stock issuance.

      FF. Stock Exchange shall mean either the American Stock Exchange or the
New York Stock Exchange.

      GG. Stock Issuance Program shall mean the stock issuance program in effect
under the Plan.

      HH. Subsidiary shall mean any corporation (other than the Corporation) in
an unbroken chain of corporations beginning with the Corporation, provided each
corporation (other than the last corporation) in the unbroken chain owns, at the
time of the determination, stock possessing fifty percent (50%) or more of the
total combined voting power of all classes of stock in one of the other
corporations in such chain.

      II. 10% Stockholder shall mean the owner of stock (as determined under
Code Section 424(d)) possessing more than ten percent (10%) of the total
combined voting power of all classes of stock of the Corporation (or any Parent
or Subsidiary).

      JJ. Underwriting Agreement shall mean the agreement between the
Corporation and the underwriter or underwriters managing the initial public
offering of the Common Stock.

      KK. Underwriting Date shall mean the date on which the Underwriting
Agreement is executed and priced in connection with an initial public offering
of the Common Stock.

      LL. Withholding Taxes shall mean the Federal, state and local income and
employment withholding tax liabilities to which the holder of Non-Statutory
Options or unvested shares of Common Stock may become subject in connection with
the exercise of those options or the vesting of those shares.


                                      A-5



                                                                    EXHIBIT 99.2

                             1-800-FLOWERS.COM, INC.
                         NOTICE OF GRANT OF STOCK OPTION

            Notice is hereby given of the following option grant (the "Option")
to purchase shares of the Common Stock of 1-800-FLOWERS.COM, Inc. (the
"Corporation"):

            Optionee: __________________________________________________________

            Grant Date: ________________________________________________________

            Vesting Commencement Date: _________________________________________

            Exercise Price: $ ________________________________________ per share

            Number of Option Shares: ____________________________________ shares

            Expiration Date: ___________________________________________________

            Type of Option:  ______ Incentive Stock Option

                             ______  Non-Statutory Stock Option

            Exercise Schedule: The Option shall become exercisable with respect
            to twenty five percent (25%) of the Option Shares upon Optionee's
            completion of each year of Service over the four (4) year period
            measured from the Vesting Commencement Date. In no event shall the
            Option become exercisable for any additional Option Shares after
            Optionee's cessation of Service.

            Optionee understands and agrees that the Option is granted subject
to and in accordance with the terms of the 1-800-FLOWERS.COM, Inc. 1999 Stock
Incentive Plan (the "Plan"). Optionee further agrees to be bound by the terms of
the Plan and the terms of the Option as set forth in the Stock Option Agreement
and any Addenda to such Stock Option Agreement attached hereto as Exhibit A. A
copy of the Plan is available upon request made to the Corporate Secretary at
the Corporation's principal offices.

            No Employment or Service Contract. Nothing in this Notice or in the
attached Stock Option Agreement or in the Plan shall confer upon Optionee any
right to continue in Service for any period of specific duration or interfere
with or otherwise restrict in any way the rights of the Corporation (or any
Parent or Subsidiary employing or retaining Optionee) or of Optionee, which
rights are hereby expressly reserved by each, to terminate Optionee's Service at
any time for any reason, with or without cause.

<PAGE>

            Definitions. All capitalized terms in this Notice shall have the
meaning assigned to them in this Notice or in the attached Stock Option
Agreement.

DATED:__________________, 199 ___

                                        1-800-FLOWERS.COM, INC.


                                        By:
                                            -------------------------------

                                        Title:
                                               ----------------------------



                                        -----------------------------------
                                        OPTIONEE

                                        Address:
                                                 --------------------------

                                        -----------------------------------

ATTACHMENTS

Exhibit A - Stock Option Agreement and Addenda


                                       2.
<PAGE>

                                    EXHIBIT A

                             STOCK OPTION AGREEMENT



                                                                    EXHIBIT 99.3

                             1-800-FLOWERS.COM, INC.
                             STOCK OPTION AGREEMENT

RECITALS

      A. The Board has adopted the Plan for the purpose of retaining the
services of selected Employees, non-employee members of the Board or of the
board of directors of any Parent or Subsidiary and consultants and other
independent advisors who provide services to the Corporation (or any Parent or
Subsidiary).

      B. Optionee is to render valuable services to the Corporation (or a Parent
or Subsidiary), and this Agreement is executed pursuant to, and is intended to
carry out the purposes of, the Plan in connection with the Corporation's grant
of an option to Optionee.

      C. All capitalized terms in this Agreement shall have the meaning assigned
to them in the attached Appendix.

            NOW, THEREFORE, it is hereby agreed as follows:

            1. Grant of Option. The Corporation hereby grants to Optionee, as of
the Grant Date, an option to purchase up to the number of Option Shares
specified in the Grant Notice. The option shares shall be purchasable from time
to time during the option term specified in Paragraph 2 at the Exercise Price.

            2. Option Term. This option shall have a maximum term of ten (10)
years measured from the Grant Date and shall accordingly expire at the close of
business on the Expiration Date, unless sooner terminated in accordance with
Paragraph 5 or 6.

            3. Limited Transferability. This option shall be neither
transferable nor assignable by Optionee other than by will or by the laws of
descent and distribution following Optionee's death and may be exercised, during
Optionee's lifetime, only by Optionee. However, if this option is designated a
Non-Statutory Option in the Grant Notice, then this option may be assigned in
whole or in part during Optionee's lifetime either as (i) a gift to one or more
family members of Optionee's Immediate Family, to a trust in which Optionee
and/or one or more such family members hold more than fifty percent (50%) of the
beneficial interest or an entity in which more than fifty percent (50%) of the
voting interests are owned by Optionee and/or one or more such family members,
or (ii) pursuant to a domestic relations order. The assigned portion shall be
exercisable only by the person or persons who acquire a proprietary interest in
the option pursuant to such assignment. The terms applicable to the assigned
portion shall be the same as those in effect for this option immediately prior
to such assignment and shall be set forth in such documents issued to the
assignee as the Plan Administrator may deem appropriate.

            4. Dates of Exercise. This option shall become exercisable for the
Option Shares in one or more installments as specified in the Grant Notice. As
the option becomes exercisable for such installments, those installments shall
accumulate, and the option shall
<PAGE>

remain exercisable for the accumulated installments until the Expiration Date or
sooner termination of the option term under Paragraph 5 or 6.

            5. Cessation of Service. The option term specified in Paragraph 2
shall terminate (and this option shall cease to be outstanding) prior to the
Expiration Date should any of the following provisions become applicable:

                        (i) Should Optionee cease to remain in Service for any
      reason (other than death, Permanent Disability or Misconduct) while this
      option is outstanding, then this option shall remain exercisable until the
      earlier of (i) the expiration of the three (3)-month period measured from
      the date of such cessation of Service or (ii) the Expiration Date.


                        (ii) Should Optionee die while holding this option, then
      Optionee's Beneficiary shall have the right to exercise this option until
      the earlier of (A) the expiration of the twelve (12)-month period measured
      from the date of Optionee's death or (B) the Expiration Date.

                        (iii) Should Optionee cease Service by reason of
      Permanent Disability while this option is outstanding, then this option
      shall remain exercisable until the earlier of (i) the expiration of the
      twelve (12)-month period measured from the date of such cessation of
      Service or (ii) the Expiration Date.

                        (iv) During the applicable post-Service exercise period,
      this option may not be exercised in the aggregate for more than the number
      of vested Option Shares for which the option is exercisable on the date of
      Optionee's cessation of Service. Upon the expiration of the applicable
      exercise period or (if earlier) upon the Expiration Date, this option
      shall terminate and cease to be outstanding for any vested Option Shares
      for which the option has not been exercised. However, this option shall,
      immediately upon Optionee's cessation of Service for any reason, terminate
      and cease to be outstanding to the extent this option is not otherwise at
      that time exercisable for vested shares.

                        (v) Should Optionee's Service be terminated for
      Misconduct or should Optionee engage in Misconduct while this option is
      outstanding, then this option shall terminate immediately and cease to be
      outstanding.

            6. Special Acceleration of Option.

                  (a) In the event of a Change in Control, this option, to the
extent outstanding at that time but not otherwise fully exercisable, shall
automatically accelerate so that this option shall, immediately prior to the
effective date of the Change in Control, become exercisable for all of the
Option Shares at the time subject to this option and may be exercised for any or
all of those Option Shares as fully-vested shares of Common Stock. No such
acceleration of this option, however, shall occur if and to the extent: (i) this
option is, in connection with the Change in Control, assumed or otherwise
continued in full force and effect by the successor corporation (or parent
thereof) pursuant to the terms of the Change in Control or


                                       2
<PAGE>

(ii) this option is replaced with a cash incentive program of the successor
corporation which preserves the spread existing at the time of the Change in
Control on the Option Shares for which this option is not otherwise at that time
exercisable (the excess of the Fair Market Value of those Option Shares over the
aggregate Exercise Price payable for such shares) and provides for subsequent
pay-out in accordance with the same option exercise schedule set forth in the
Grant Notice.

                  (b) Immediately following the consummation of the Change in
Control, this option shall terminate and cease to be outstanding, except to the
extent assumed by the successor corporation (or parent thereof) or otherwise
expressly continued in full force and effect pursuant to the terms of the Change
in Control.

                  (c) If this option is assumed in connection with a Change in
Control, then this option shall be appropriately adjusted, immediately after
such Change in Control, to apply to the number and class of securities which
would have been issuable to Optionee in consummation of such Change in Control
had the option been exercised immediately prior to such Change in Control, and
appropriate adjustments shall also be made to the Exercise Price, provided the
aggregate Exercise Price shall remain the same.

                  (d) This Agreement shall not in any way affect the right of
the Corporation to adjust, reclassify, reorganize or otherwise change its
capital or business structure or to merge, consolidate, dissolve, liquidate or
sell or transfer all or any part of its business or assets.

            7. Adjustment in Option Shares. Should any change be made to the
Common Stock by reason of any stock split, stock dividend, recapitalization,
combination of shares, exchange of shares or other change affecting the
outstanding Common Stock as a class without the Corporation's receipt of
consideration, appropriate adjustments shall be made to (i) the total number
and/or class of securities subject to this option and (ii) the Exercise Price in
order to reflect such change and thereby preclude a dilution or enlargement of
benefits hereunder.

            8. Stockholder Rights. The holder of this option shall not have any
stockholder rights with respect to the Option Shares until such person shall
have exercised the option, paid the Exercise Price and become a holder of record
of the purchased shares.

            9. Manner of Exercising Option. In order to exercise this option
with respect to all or any part of the Option Shares for which this option is at
the time exercisable, Optionee (or any other person or persons exercising the
option) must take the following actions:

                        (i) Execute and deliver to the Corporation a Notice of
      Exercise for the Option Shares for which the option is exercised.

                        (ii) Pay the aggregate Exercise Price for the purchased
      shares in one or more of the following forms:

                              (A) cash or check made payable to the Corporation;


                                       3
<PAGE>

                              (B) a promissory note payable to the Corporation,
            but only to the extent authorized by the Plan Administrator in
            accordance with Paragraph 13;

                              (C) shares of Common Stock held by Optionee (or
            any other person or persons exercising the option) for the requisite
            period necessary to avoid a charge to the Corporation's earnings for
            financial reporting purposes and valued at Fair Market Value on the
            Exercise Date; or

                              (D) through a special sale and remittance
            procedure pursuant to which Optionee (or any other person or persons
            exercising the option) shall concurrently provide irrevocable
            instructions (I) to a Corporation-approved brokerage firm to effect
            the immediate sale of the purchased shares and remit to the
            Corporation, out of the sale proceeds available on the settlement
            date, sufficient funds to cover the aggregate Exercise Price payable
            for the purchased shares plus all applicable income and employment
            taxes required to be withheld by the Corporation by reason of such
            exercise and (II) to the Corporation to deliver the certificates for
            the purchased shares directly to such brokerage firm in order to
            complete the sale.

                  Except to the extent the sale and remittance procedure is
            utilized in connection with the option exercise, payment of the
            Exercise Price must accompany the Notice of Exercise delivered to
            the Corporation in connection with the option exercise.

                        (iii) Furnish to the Corporation appropriate
      documentation that the person or persons exercising the option (if other
      than Optionee) have the right to exercise this option.

                        (iv) Make appropriate arrangements with the Corporation
      (or Parent or Subsidiary employing or retaining Optionee) for the
      satisfaction of all income and employment tax withholding requirements
      applicable to the option exercise.

                  (b) As soon as practical after the Exercise Date, the
Corporation shall issue to or on behalf of Optionee (or any other person or
persons exercising this option) a certificate for the purchased Option Shares,
with the appropriate legends affixed thereto.

                  (c) In no event may this option be exercised for any
fractional shares.

            10. Compliance with Laws and Regulations.

                  (a) The exercise of this option and the issuance of the Option
Shares upon such exercise shall be subject to compliance by the Corporation and
Optionee with all applicable requirements of law relating thereto and with all
applicable regulations of any stock exchange (or the Nasdaq National Market, if
applicable) on which the Common Stock may be listed for trading at the time of
such exercise and issuance.


                                       4
<PAGE>

                  (b) The inability of the Corporation to obtain approval from
any regulatory body having authority deemed by the Corporation to be necessary
to the lawful issuance and sale of any Common Stock pursuant to this option
shall relieve the Corporation of any liability with respect to the non-issuance
or sale of the Common Stock as to which such approval shall not have been
obtained. The Corporation, however, shall use its best efforts to obtain all
such approvals.

            11. Successors and Assigns. Except to the extent otherwise provided
in Paragraphs 3 and 6, the provisions of this Agreement shall inure to the
benefit of, and be binding upon, the Corporation and its successors and assigns
and Optionee and Optionee's assigns and Beneficiaries.

            12. Notices. Any notice required to be given or delivered to the
Corporation under the terms of this Agreement shall be in writing and addressed
to the Corporation at its principal corporate offices. Any notice required to be
given or delivered to Optionee shall be in writing and addressed to Optionee at
the address indicated below Optionee's signature line on the Grant Notice. All
notices shall be deemed effective upon personal delivery or upon deposit in the
U.S. mail, postage prepaid and properly addressed to the party to be notified.

            13. Financing. The Plan Administrator may, in its absolute
discretion and without any obligation to do so, permit Optionee to pay the
Exercise Price for the purchased Option Shares by delivering a full-recourse
promissory note payable to the Corporation. The terms of any such promissory
note (including the interest rate, the requirements for collateral and the terms
of repayment) shall be established by the Plan Administrator in its sole
discretion.

            14. Construction. This Agreement and the option evidenced hereby are
made and granted pursuant to the Plan and are in all respects limited by and
subject to the terms of the Plan. All decisions of the Plan Administrator with
respect to any question or issue arising under the Plan or this Agreement shall
be conclusive and binding on all persons having an interest in this option.

            15. Governing Law. The interpretation, performance and enforcement
of this Agreement shall be governed by the laws of the State of New York without
resort to that State's conflict-of-laws rules.

            16. Excess Shares. If the Option Shares covered by this Agreement
exceed, as of the Grant Date, the number of shares of Common Stock which may
without stockholder approval be issued under the Plan, then this option shall be
void with respect to those excess shares, unless stockholder approval of an
amendment sufficiently increasing the number of shares of Common Stock issuable
under the Plan is obtained in accordance with the provisions of the Plan.

            17. Additional Terms Applicable to an Incentive Option. In the event
this option is designated an Incentive Option in the Grant Notice, the following
terms and conditions shall also apply to the grant:


                                       5
<PAGE>

                        (i) This option shall cease to qualify for favorable tax
      treatment as an Incentive Option if (and to the extent) this option is
      exercised for one or more Option Shares: (A) more than three (3) months
      after the date Optionee ceases to be an Employee for any reason other than
      death or Permanent Disability or (B) more than twelve (12) months after
      the date Optionee ceases to be an Employee by reason of Permanent
      Disability.

                        (ii) No installment under this option shall qualify for
      favorable tax treatment as an Incentive Option if (and to the extent) the
      aggregate Fair Market Value (determined at the Grant Date) of the Common
      Stock for which such installment first becomes exercisable hereunder
      would, when added to the aggregate value (determined as of the respective
      date or dates of grant) of the Common Stock or other securities for which
      this option or any other Incentive Options granted to Optionee prior to
      the Grant Date (whether under the Plan or any other option plan of the
      Corporation or any Parent or Subsidiary) first become exercisable during
      the same calendar year, exceed One Hundred Thousand Dollars ($100,000) in
      the aggregate. Should such One Hundred Thousand Dollar ($100,000)
      limitation be exceeded in any calendar year, this option shall
      nevertheless become exercisable for the excess shares in such calendar
      year as a Non-Statutory Option.

                        (iii) Should the exercisability of this option be
      accelerated upon a Change in Control, then this option shall qualify for
      favorable tax treatment as an Incentive Option only to the extent the
      aggregate Fair Market Value (determined at the Grant Date) of the Common
      Stock for which this option first becomes exercisable in the calendar year
      in which the Change in Control occurs does not, when added to the
      aggregate value (determined as of the respective date or dates of grant)
      of the Common Stock or other securities for which this option or one or
      more other Incentive Options granted to Optionee prior to the Grant Date
      (whether under the Plan or any other option plan of the Corporation or any
      Parent or Subsidiary) first become exercisable during the same calendar
      year, exceed One Hundred Thousand Dollars ($100,000) in the aggregate.
      Should the applicable One Hundred Thousand Dollar ($100,000) limitation be
      exceeded in the calendar year of such Change in Control, the option may
      nevertheless be exercised for the excess shares in such calendar year as a
      Non-Statutory Option.

                        (iv) Should Optionee hold, in addition to this option,
      one or more other options to purchase Common Stock which become
      exercisable for the first time in the same calendar year as this option,
      then the foregoing limitations on the exercisability of such options as
      Incentive Options shall be applied on the basis of the order in which such
      options are granted.

            18. Leave of Absence. The following provisions shall apply upon the
Optionee's commencement of an authorized leave of absence:

                        (i) The exercise schedule in effect under the Grant
      Notice shall be frozen as of the first day of the authorized leave, and
      this option shall not become exercisable for any additional installments
      of the Option Shares during the period Optionee remains on such leave.


                                       6
<PAGE>

                        (ii) Should Optionee resume active Employee status
      within sixty (60) days after the start date of the authorized leave,
      Optionee shall, for purposes of the exercise schedule set forth in the
      Grant Notice, receive Service credit for the entire period of such leave.
      If Optionee does not resume active Employee status within such sixty
      (60)-day period, then no Service credit shall be given for the period of
      such leave.

                        (iii) If this option is designated as an Incentive
      Option in the Grant Notice, then the following additional provision shall
      apply:

                              (A) If the leave of absence continues for more
            than ninety (90) days, then this option shall automatically convert
            to a Non-Statutory Option at the end of the three (3)-month period
            measured from the ninety-first (91st) day of such leave, unless
            Optionee's reemployment rights are guaranteed by statute or by
            written agreement. Following any such conversion of this option, all
            subsequent exercises of this option, whether effected before or
            after Optionee's return to active Employee status, shall result in
            an immediate taxable event, and the Corporation shall be required to
            collect from Optionee the income and employment withholding taxes
            applicable to such exercise.

            (iv) In no event shall this option become exercisable for any
      additional Option Shares or otherwise remain outstanding if Optionee does
      not resume Employee status prior to the Expiration Date of the option
      term.


                                       7
<PAGE>

                                    EXHIBIT I

                               NOTICE OF EXERCISE

            I hereby notify 1-800-FLOWERS.COM, Inc. (the "Corporation") that I
elect to purchase _________ shares of the Corporation's Common Stock (the
"Purchased Shares") at the option exercise price of $_____________________ per
share (the "Exercise Price") pursuant to that certain option (the "Option")
granted to me under the Corporation's 1999 Stock Incentive Plan
on___________________.

            Concurrently with the delivery of this Exercise Notice to the
Corporation, I shall hereby pay to the Corporation the Exercise Price for the
Purchased Shares in accordance with the provisions of my agreement with the
Corporation (or other documents) evidencing the Option and shall deliver
whatever additional documents may be required by such agreement as a condition
for exercise. Alternatively, I may utilize the special broker-dealer sale and
remittance procedure specified in my agreement to effect payment of the Exercise
Price.


________________________________
Date


                                        ________________________________________
                                        Optionee

                                        Address: _______________________________

                                        ________________________________________

Print name in exact manner it is to
appear on the stock certificate:        ________________________________________


Address to which certificate is to be   ________________________________________
sent, if different from address above:

                                        ________________________________________

Social Security Number:

Employee Number                         ________________________________________
<PAGE>

                                    APPENDIX

            The following definitions shall be in effect under the Agreement:

            A. Agreement shall mean this Stock Option Agreement.

            B. Beneficiary shall mean, in the event the Plan Administrator
implements a beneficiary designation procedure, the person designated by
Optionee, pursuant to such procedure, to succeed to Optionee's rights under the
option evidenced by this Agreement to the extent the option is held by Optionee
at the time of death. In the absence of such designation or procedure, the
Beneficiary shall be the personal representative of the estate of Optionee or
the person or persons to whom the option is transferred by will or the laws of
descent and distribution.

            C. Board shall mean the Corporation's Board of Directors.

            D. Change in Control shall mean a change in ownership or control of
the Corporation effected through any of the following transactions:

                  (a) a merger, consolidation or reorganization approved by the
Corporation's stockholders, unless securities representing more than fifty
percent (50%) of the total combined voting power of the voting securities of the
successor corporation are immediately thereafter beneficially owned, directly or
indirectly and in substantially the same proportion, by the persons who
beneficially owned the Corporation's outstanding voting securities immediately
prior to such transaction.

                  (b) any stockholder-approved transfer or other disposition of
all or substantially all of the Corporation's assets, or

                  (c) the acquisition, directly or indirectly by any person or
related group of persons (other than the Corporation or a person that directly
or indirectly controls, is controlled by, or is under common control with, the
Corporation), of beneficial ownership (within the meaning of Rule 13d-3 of the
1934 Act) of securities possessing more than fifty percent (50%) of the total
combined voting power of the Corporation's outstanding securities pursuant to a
tender or exchange offer made directly to the Corporation's stockholders which
the Board recommends such stockholders to accept.

            E. Code shall mean the Internal Revenue Code of 1986, as amended.


            F. Common Stock shall mean the Corporation's common stock.

            G. Corporation shall mean 1-800-FLOWERS.COM, Inc., a Delaware
corporation.

            H. Employee shall mean an individual who is in the employ of the
Corporation (or any Parent or Subsidiary), subject to the control and direction
of the employer entity as to both the work to be performed and the manner and
method of performance.


                                       A-1
<PAGE>

            I. Exercise Date shall mean the date on which the option shall have
been exercised in accordance with Paragraph 9 of the Agreement.

            J. Exercise Price shall mean the exercise price per share as
specified in the Grant Notice.

            K. Expiration Date shall mean the date on which the option expires
as specified in the Grant Notice.

            L. Fair Market Value per share of Common Stock on any relevant date
shall be determined in accordance with the following provisions:

                        (i) If the Common Stock is at the time traded on the
      Nasdaq National Market, then the Fair Market Value shall be the closing
      selling price per share of Common Stock on the date in question, as the
      price is reported by the National Association of Securities Dealers on the
      Nasdaq National Market or any successor system. If there is no closing
      selling price for the Common Stock on the date in question, then the Fair
      Market Value shall be the closing selling price on the last preceding date
      for which such quotation exists.

                        (ii) If the Common Stock is at the time listed on any
      Stock Exchange, then the Fair Market Value shall be the closing selling
      price per share of Common Stock on the date in question on the Stock
      Exchange determined by the Plan Administrator to be the primary market for
      the Common Stock, as such price is officially quoted in the composite tape
      of transactions on such exchange. If there is no closing selling price for
      the Common Stock on the date in question, then the Fair Market Value shall
      be the closing selling price on the last preceding date for which such
      quotation exists.

            M. Grant Date shall mean the date of grant of the option as
specified in the Grant Notice.

            N. Grant Notice shall mean the Notice of Grant of Stock Option
accompanying the Agreement, pursuant to which Optionee has been informed of the
basic terms of the option evidenced hereby.

            O. Immediate Family of Optionee shall mean Optionee's child,
stepchild, grandchild, parent, stepparent, grandparent, spouse, former spouse,
sibling, niece, nephew, mother-in-law, father-in-law, son-in-law,
daughter-in-law, brother-in-law or sister-in-law, including adoptive
relationships.

            P. Incentive Option shall mean an option which satisfies the
requirements of Code Section 422.

            Q. Misconduct shall mean the commission of any act of fraud,
embezzlement or dishonesty by Optionee, any unauthorized use or disclosure by
Optionee of confidential information or trade secrets of the Corporation (or any
Parent or Subsidiary), or any


                                      A-2
<PAGE>

intentional wrongdoing by Optionee, whether by omission or commission, which
adversely affects the business or affairs of the Corporation (or any Parent or
Subsidiary) in a material manner. The foregoing definition shall not limit the
grounds for the dismissal or discharge of Optionee or any other individual in
the Service of the Corporation (or any Parent or Subsidiary).

            R. Non-Statutory Option shall mean an option not intended to satisfy
the requirements of Code Section 422.

            S. Notice of Exercise shall mean the notice of exercise in the form
attached hereto as Exhibit I.

            T. Option Shares shall mean the number of shares of Common Stock
subject to the option as specified in the Grant Notice.

            U. Optionee shall mean the person to whom the option is granted as
specified in the Grant Notice.

            V. Parent shall mean any corporation (other than the Corporation) in
an unbroken chain of corporations ending with the Corporation, provided each
corporation in the unbroken chain (other than the Corporation) owns, at the time
of the determination, stock possessing fifty percent (50%) or more of the total
combined voting power of all classes of stock in one of the other corporations
in such chain.

            W. Permanent Disability shall mean the inability of Optionee to
engage in any substantial gainful activity by reason of any medically
determinable physical or mental impairment which is expected to result in death
or has lasted or can be expected to last for a continuous period of twelve (12)
months or more.

            X. Plan shall mean the Corporation's 1999 Stock Incentive Plan.

            Y. Plan Administrator shall mean either the Board or a committee of
the Board acting in its administrative capacity under the Plan.

            Z. Service shall mean Optionee's performance of services for the
Corporation (or any Parent or Subsidiary) in the capacity of an Employee, a
non-employee member of the board of directors or a consultant or independent
advisor.

            AA. Stock Exchange shall mean the American Stock Exchange or the New
York Stock Exchange.

            BB. Subsidiary shall mean any corporation (other than the
Corporation) in an unbroken chain of corporations beginning with the
Corporation, provided each corporation (other than the last corporation) in the
unbroken chain owns, at the time of the determination, stock possessing fifty
percent (50%) or more of the total combined voting power of all classes of stock
in one of the other corporations in such chain.


                                      A-3



                                                                    EXHIBIT 99.4

                                    ADDENDUM
                                       TO
                             STOCK OPTION AGREEMENT

            The following provisions are hereby incorporated into, and are
hereby made a part of, that certain Stock Option Agreement (the "Option
Agreement") by and between 1-800-FLOWERS.COM, Inc. (the "Corporation") and
______________ ("Optionee") evidencing the stock option (the "Option") granted
on __________, 199_ to Optionee under the terms of the Corporation's 1999 Stock
Incentive Plan, and such provisions shall be effective immediately. All
capitalized terms in this Addendum, to the extent not otherwise defined herein,
shall have the meanings assigned to them in the Option Agreement.

                             INVOLUNTARY TERMINATION
                           FOLLOWING CHANGE IN CONTROL

            1. To the extent the Option does not accelerate, in connection with
a Change in Control, the Option shall continue, over Optionee's period of
Service after the Change in Control, to become exercisable for the Option Shares
in one or more installments in accordance with the provisions of the Option
Agreement. However, immediately upon an Involuntary Termination of Optionee's
Service within eighteen (18) months following such Change in Control, the Option
(or any replacement grant), to the extent outstanding at the time but not
otherwise fully exercisable, shall automatically accelerate so that the Option
shall become immediately exercisable for all the Option Shares at the time
subject to the Option and may be exercised for any or all of those shares as
fully vested shares of Common Stock.

            2. The Option as accelerated under Paragraph 1 shall remain so
exercisable until the earlier of (i) the Expiration Date or (ii) the expiration
of the one (1)-year period measured from the effective date of Optionee's
Involuntary Termination.

            3. For purposes of this Addendum, an Involuntary Termination shall
mean the termination of Optionee's Service by reason of:

                        (A) Optionee's involuntary dismissal or discharge by the
            Corporation for reasons other than Misconduct, or

                        (B) Optionee's voluntary resignation following (A) a
            change in Optionee's position with the Corporation (or Parent or
            Subsidiary employing Optionee) which materially reduces Optionee's
            level of responsibility, (B) a reduction in Optionee's level of
            compensation (including base salary, fringe benefits and target
            bonus under any performance based bonus or incentive programs) by
            more than fifteen percent (15%) or (C) a relocation of Optionee's
            place of employment by more than fifty (50) miles, provided and only
            if such change, reduction or relocation is effected by the
            Corporation without Optionee's consent.
<PAGE>

            4. The provisions of Paragraph 2 of this Addendum shall govern the
period for which the Option is to remain exercisable following the Involuntary
Termination of Optionee's Service within eighteen (18) months after the Change
in Control and shall supersede any provisions to the contrary in Paragraph 5 of
the Option Agreement.


                                       2.



                                                                    EXHIBIT 99.5

                                    ADDENDUM
                                       TO
                             STOCK OPTION AGREEMENT

            The following provisions are hereby incorporated into, and are
hereby made a part of, that certain Stock Option Agreement dated
____________________ (the "Option Agreement") by and between 1-800-FLOWERS.COM,
Inc. (the "Corporation") and ______________________________ ("Optionee")
evidencing the stock option (the "Option") granted on ________________, 19__ to
Optionee under the terms of the Corporation's 1999 Stock Incentive Plan, and
such provisions shall be effective immediately. All capitalized terms in this
Addendum, to the extent not otherwise defined herein, shall have the meanings
assigned to them in the Option Agreement.

                        LIMITED STOCK APPRECIATION RIGHT

            1. Optionee is hereby granted a limited stock appreciation right
exercisable upon the following terms and conditions:

                        (i) Optionee shall have the unconditional right
      exercisable at any time during the thirty (30)-day period immediately
      following a Hostile Take-Over to surrender the Option to the Corporation,
      to the extent the Option is at the time exercisable for one or more shares
      of Common Stock. In return for the surrendered Option, Optionee shall
      receive a cash distribution from the Corporation in an amount equal to the
      excess of (A) the Option Surrender Value of the Option Shares for which
      the surrendered option (or surrendered portion) is at the time exercisable
      over (B) the aggregate Exercise Price payable for such shares.

                        (ii) To exercise this limited stock appreciation right,
      Optionee must, during the applicable thirty (30)-day exercise period,
      provide the Corporation with written notice of the option surrender in
      which there is specified the number of Option Shares as to which the
      Option is being surrendered. Such notice must be accompanied by the return
      of Optionee's copy of the Option Agreement, together with any written
      amendments to such Agreement. The cash distribution shall be paid to
      Optionee within five (5) business days following such delivery date. The
      exercise of the limited stock appreciation right in accordance with the
      terms of this Addendum is hereby approved by the Plan Administrator in
      advance of such exercise, and no further approval of the Plan
      Administrator shall be required at the time of the actual option surrender
      and cash distribution. Upon receipt of such cash distribution, the Option
      shall be cancelled with respect to the Option Shares for which the Option
      has been surrendered, and Optionee shall cease to have any further right
      to acquire those Option Shares under the Option Agreement. The Option
      shall, however, remain outstanding and exercisable for the balance of the
      Option Shares (if any) in accordance with the terms of the Option
      Agreement, and the Corporation shall issue a new stock option agreement
<PAGE>

      (substantially in the same form of the surrendered Option Agreement) for
      those remaining Option Shares.

                        (iii) In no event may this limited stock appreciation
      right be exercised when there is not a positive spread between the Fair
      Market Value of the Option Shares subject to the surrendered option and
      the aggregate Exercise Price payable for such shares. This limited stock
      appreciation right shall in all events terminate upon the expiration or
      sooner termination of the Option and may not be assigned or transferred by
      Optionee, except to the extent the Option is transferable in accordance
      with the provisions of the Option Agreement.

            2. For purposes of this Addendum, the following definitions shall be
in effect:

                        (i) A Hostile Take-Over shall mean

                              (A) the acquisition, directly or indirectly, by
      any person or related group of persons (other than the Corporation or a
      person that directly or indirectly controls, is controlled by, or is under
      common control with, the Corporation) of beneficial ownership (within the
      meaning of Rule 13d-3 of the 1934 Act) of securities possessing more than
      fifty percent (50%) of the total combined voting power of the
      Corporation's outstanding securities pursuant to a tender or exchange
      offer made directly to the Corporation's stockholders which the Board does
      not recommend such stockholders to accept, or

                              (B) a change in the composition of the Board over
      a period of thirty-six (36) consecutive months or less such that a
      majority of the Board members ceases, by reason of one or more contested
      elections for Board membership, to be comprised of individuals who either
      (I) have been Board members continuously since the beginning of such
      period or (II) have been elected or nominated for election as Board
      members during such period by at least a majority of the Board members
      described in clause (A) who were still in office at the time the Board
      approved such election or nomination.

                        (ii) The Option Surrender Value shall mean the Fair
      Market Value per share of Common Stock on the option surrender date or, in
      the event of a Hostile Take-Over effected through a tender offer, the
      highest reported price per share of Common Stock paid by the tender
      offeror in effecting such Hostile Take-Over, if greater. However, if the
      surrendered Option is designated as an Incentive Option in the Grant
      Notice, then the Option Surrender Value shall not exceed the Fair Market
      Value per share.


                                       2.



                                                                    EXHIBIT 99.6

                             1-800-FLOWERS.COM, INC.
                            STOCK ISSUANCE AGREEMENT

            AGREEMENT made this ______ day of ______________ 19__, by and
between 1-800-FLOWERS.COM, Inc., a Delaware corporation, and
____________________________________, a Participant in the Corporation's 1999
Stock Incentive Plan.

            All capitalized terms in this Agreement shall have the meaning
assigned to them in this Agreement or in the attached Appendix.

      A. PURCHASE OF SHARES

            1. Purchase. Participant hereby purchases ___________ shares of
Common Stock (the "Purchased Shares") pursuant to the provisions of the Stock
Issuance Program at the purchase price of $______ per share (the "Purchase
Price").

            2. Payment. Concurrently with the delivery of this Agreement to the
Corporation, Participant shall pay the Purchase Price for the Purchased Shares
in cash or check payable to the Corporation and shall deliver a duly-executed
blank Assignment Separate from Certificate (in the form attached hereto as
Exhibit I) with respect to the Purchased Shares.

            3. Stockholder Rights. Until such time as the Corporation exercises
the Repurchase Right, Participant (or any successor in interest) shall have all
the rights of a stockholder (including voting, dividend and liquidation rights)
with respect to the Purchased Shares, subject, however, to the transfer
restrictions of this Agreement.

            4. Escrow. The Corporation shall have the right to hold the
Purchased Shares in escrow until those shares have vested in accordance with the
Vesting Schedule.

            5. Compliance with Law. Under no circumstances shall shares of
Common Stock or other assets be issued or delivered to Participant pursuant to
the provisions of this Agreement unless, in the opinion of counsel for the
Corporation or its successors, there shall have been compliance with all
applicable requirements of Federal and state securities laws, all applicable
listing requirements of any stock exchange (or the Nasdaq National Market, if
applicable) on which the Common Stock is at the time listed for trading and all
other requirements of law or of any regulatory bodies having jurisdiction over
such issuance and delivery.

      B. TRANSFER RESTRICTIONS

            1. Restriction on Transfer. Except for any Permitted Transfer,
Participant shall not transfer, assign, encumber or otherwise dispose of any of
the Purchased Shares which are subject to the Repurchase Right.

<PAGE>

            2. Restrictive Legend. The stock certificate for the Purchased
Shares shall be endorsed with the following restrictive legend:

                  "The shares represented by this certificate are unvested and
      subject to certain repurchase rights granted to the Corporation and
      accordingly may not be sold, assigned, transferred, encumbered, or in any
      manner disposed of except in conformity with the terms of a written
      agreement dated _____________ between the Corporation and the registered
      holder of the shares (or the predecessor in interest to the shares). A
      copy of such agreement is maintained at the Corporation's principal
      corporate offices."

            3. Transferee Obligations. Each person (other than the Corporation)
to whom the Purchased Shares are transferred by means of a Permitted Transfer
must, as a condition precedent to the validity of such transfer, acknowledge in
writing to the Corporation that such person is bound by the provisions of this
Agreement and that the transferred shares are subject to the Repurchase Right to
the same extent such shares would be so subject if retained by Participant.

      C. REPURCHASE RIGHT

            1. Grant. The Corporation is hereby granted the right (the
"Repurchase Right"), exercisable at any time during the ninety (90)-day period
following the date Participant ceases for any reason to remain in Service, to
repurchase at the Purchase Price all or any portion of the Purchased Shares in
which Participant is not, at the time of his or her cessation of Service, vested
in accordance with the Vesting Schedule or the provisions of Paragraph C.5 of
this Agreement (such shares to be hereinafter referred to as the "Unvested
Shares").

            2. Exercise of the Repurchase Right. The Repurchase Right shall be
exercisable by written notice delivered to each Owner of the Unvested Shares
prior to the expiration of the ninety (90)-day exercise period. The notice shall
indicate the number of Unvested Shares to be repurchased and the date on which
the repurchase is to be effected, such date to be not more than thirty (30) days
after the date of such notice. The certificates representing the Unvested Shares
to be repurchased shall be delivered to the Corporation on or before the close
of business on the date specified for the repurchase. Concurrently with the
receipt of such stock certificates, the Corporation shall pay to Owner, in cash
or cash equivalent (including the cancellation of any purchase-money
indebtedness), an amount equal to the Purchase Price previously paid for the
Unvested Shares to be repurchased from Owner.

            3. Termination of the Repurchase Right. The Repurchase Right shall
terminate with respect to any Unvested Shares for which it is not timely
exercised under Paragraph C.2. In addition, the Repurchase Right shall terminate
and cease to be exercisable with respect to any and all Purchased Shares in
which Participant vests in accordance with the following Vesting Schedule:

      Upon Participant's completion of each year of Service over the four
      (4)-year period measured from ______________, 199__, Participant shall
      acquire a vested


                                       2.
<PAGE>

      interest in, and the Repurchase Right shall lapse with respect to,
      twenty-five percent (25%) of the Purchased Shares.

            4. Recapitalization. Any new, substituted or additional securities
or other property (including cash paid other than as a regular cash dividend)
which is by reason of any Recapitalization distributed with respect to the
Purchased Shares shall be immediately subject to the Repurchase Right and any
escrow requirements hereunder, but only to the extent the Purchased Shares are
at the time covered by such right or escrow requirements. Appropriate
adjustments to reflect such distribution shall be made to the number and/or
class of securities subject to this Agreement and to the price per share to be
paid upon the exercise of the Repurchase Right in order to reflect the effect of
any such Recapitalization upon the Corporation's capital structure; provided,
however, that the aggregate purchase price shall remain the same.

            5. Change in Control.

                  (a) Immediately prior to the consummation of any Change in
Control, the Repurchase Right shall automatically lapse in its entirety and the
Purchased Shares shall vest in full, except to the extent the Repurchase Right
is assigned to the successor corporation (or parent thereof) or otherwise
continues in full force and effect pursuant to the terms of the Change in
Control.

                  (b) To the extent the Repurchase Right remains in effect
following a Change in Control, such right shall apply to the new capital stock
or other property (including any cash payments) received in exchange for the
Purchased Shares in consummation of the Change in Control, but only to the
extent the Purchased Shares are at the time covered by such right. Appropriate
adjustments shall be made to the price per share payable upon exercise of the
Repurchase Right to reflect the effect of the Change in Control upon the
Corporation's capital structure; provided, however, that the aggregate purchase
price shall remain the same. Any capital stock or other property (including cash
payments) issued or distributed with respect to the Purchased Shares may be held
in escrow.

                  (c) The Repurchase Right may also be subject to termination in
whole or in part on an accelerated basis, and the Purchased Shares subject to
immediate vesting, in accordance with the terms of any special Addendum attached
to this Agreement.

      D. SPECIAL TAX ELECTION

            1. Section 83(b) Election . Under Code Section 83, the excess of the
fair market value of the Purchased Shares on the date any forfeiture
restrictions applicable to such shares lapse over the Purchase Price paid for
such shares will be reportable as ordinary income on the lapse date. For this
purpose, the term "forfeiture restrictions" includes the right of the
Corporation to repurchase the Purchased Shares pursuant to the Repurchase Right.
Participant may elect under Code Section 83(b) to be taxed at the time the
Purchased Shares are acquired, rather than when and as such Purchased Shares
cease to be subject to such forfeiture restrictions. Such election must be filed
with the Internal Revenue Service within thirty (30) days after the


                                       3.
<PAGE>

date of this Agreement. Even if the fair market value of the Purchased Shares on
the date of this Agreement equals the Purchase Price paid (and thus no tax is
payable), the election must be made to avoid adverse tax consequences in the
future. THE FORM FOR MAKING THIS ELECTION IS ATTACHED AS EXHIBIT II HERETO.
PARTICIPANT UNDERSTANDS THAT FAILURE TO MAKE THIS FILING WITHIN THE APPLICABLE
THIRTY (30)-DAY PERIOD WILL RESULT IN THE RECOGNITION OF ORDINARY INCOME AS THE
FORFEITURE RESTRICTIONS LAPSE.

            2. FILING RESPONSIBILITY. PARTICIPANT ACKNOWLEDGES THAT IT IS
PARTICIPANT'S SOLE RESPONSIBILITY, AND NOT THE CORPORATION'S, TO FILE A TIMELY
ELECTION UNDER CODE SECTION 83(b), EVEN IF PARTICIPANT REQUESTS THE CORPORATION
OR ITS REPRESENTATIVES TO MAKE THIS FILING ON HIS OR HER BEHALF.

      E. GENERAL PROVISIONS

            1. Assignment. The Corporation may assign the Repurchase Right to
any person or entity selected by the Board, including (without limitation) one
or more stockholders of the Corporation.

            2. No Employment or Service Contract. Nothing in this Agreement or
in the Plan shall confer upon Participant any right to continue in Service for
any period of specific duration or interfere with or otherwise restrict in any
way the rights of the Corporation (or any Parent or Subsidiary employing or
retaining Participant) or of Participant, which rights are hereby expressly
reserved by each, to terminate Participant's Service at any time for any reason,
with or without cause.

            3. Notices. Any notice required to be given under this Agreement
shall be in writing and shall be deemed effective upon personal delivery or upon
deposit in the U.S. mail, registered or certified, postage prepaid and properly
addressed to the party entitled to such notice at the address indicated below
such party's signature line on this Agreement or at such other address as such
party may designate by ten (10) days advance written notice under this paragraph
to all other parties to this Agreement.

            4. No Waiver. The failure of the Corporation in any instance to
exercise the Repurchase Right shall not constitute a waiver of any other
repurchase rights that may subsequently arise under the provisions of this
Agreement or any other agreement between the Corporation and Participant. No
waiver of any breach or condition of this Agreement shall be deemed to be a
waiver of any other or subsequent breach or condition, whether of like or
different nature.

            5. Cancellation of Shares. If the Corporation shall make available,
at the time and place and in the amount and form provided in this Agreement, the
consideration for the Purchased Shares to be repurchased in accordance with the
provisions of this Agreement, then from and after such time, the person from
whom such shares are to be repurchased shall no longer have any rights as a
holder of such shares (other than the right to receive payment of such


                                       4.
<PAGE>

consideration in accordance with this Agreement). Such shares shall be deemed
purchased in accordance with the applicable provisions hereof, and the
Corporation shall be deemed the owner and holder of such shares, whether or not
the certificates therefor have been delivered as required by this Agreement.

            6. Participant Undertaking. Participant hereby agrees to take
whatever additional action and execute whatever additional documents the
Corporation may deem necessary or advisable in order to carry out or effect one
or more of the obligations or restrictions imposed on either Participant or the
Purchased Shares pursuant to the provisions of this Agreement.

            7. Agreement is Entire Contract. This Agreement constitutes the
entire contract between the parties hereto with regard to the subject matter
hereof. This Agreement is made pursuant to the provisions of the Plan and shall
in all respects be construed in conformity with the terms of the Plan.

            8. Governing Law. This Agreement shall be governed by, and construed
in accordance with, the laws of the State of New York without resort to that
State's conflict-of-laws rules.

            9. Successors and Assigns. The provisions of this Agreement shall
inure to the benefit of, and be binding upon, the Corporation and its successors
and assigns and upon Participant, Participant's assigns and the legal
representatives, heirs and legatees of Participant's estate, whether or not any
such person shall have become a party to this Agreement and have agreed in
writing to join herein and be bound by the terms hereof.


                                       5.
<PAGE>

            IN WITNESS WHEREOF, the parties have executed this Agreement on the
day and year first indicated above.

                                        1-800-FLOWERS.COM, INC.


                                        By:
                                                 -------------------------------

                                        Title:
                                                 -------------------------------

                                        Address:

                                                 -------------------------------

                                                 -------------------------------



                                                 -------------------------------
                                                 PARTICIPANT

                                        Address:

                                                 -------------------------------

                                                 -------------------------------


                                       6.
<PAGE>

                                    EXHIBIT I

                      ASSIGNMENT SEPARATE FROM CERTIFICATE

            FOR VALUE RECEIVED _____________________ hereby sell(s), assign(s)
and transfer(s) unto 1-800-FLOWERS.COM, Inc. (the "Corporation"),
________________(____) shares of the Common Stock of the Corporation standing in
his or her name on the books of the Corporation represented by Certificate No.
_____________ herewith and do(es) hereby irrevocably constitute and appoint
________________________ Attorney to transfer the said stock on the books of the
Corporation with full power of substitution in the premises.

Dated:  ________________________


                                    Signature
                                              ----------------------------------

Instruction: Please do not fill in any blanks other than the signature line.
Please sign exactly as you would like your name to appear on the issued stock
certificate. The purpose of this assignment is to enable the Corporation to
exercise the Repurchase Right without requiring additional signatures on the
part of Participant.
<PAGE>

                                   EXHIBIT II

                           SECTION 83(b) TAX ELECTION

This statement is being made under Section 83(b) of the Internal Revenue Code,
pursuant to Treas. Reg. Section 1.83-2.

(1)   The taxpayer who performed the services is:

      Name:
      Address:
      Taxpayer Ident. No.:

(2)   The property with respect to which the election is being made is _________
      shares of the common stock of 1-800-FLOWERS.COM, Inc.

(3)   The property was issued on _______________________.

(4)   The taxable year in which the election is being made is the calendar year
      ________.

(5)   The property is subject to a repurchase right pursuant to which the issuer
      has the right to acquire the property at the original purchase price if
      for any reason taxpayer's employment with the issuer is terminated. The
      issuer's repurchase right lapses in a series of installments over a four
      (4)-year period ending on ____________________________.

(6)   The fair market value at the time of transfer (determined without regard
      to any restriction other than a restriction which by its terms will never
      lapse) is $_____________ per share.

(7)   The amount paid for such property is $_______________ per share.

(8)   A copy of this statement was furnished to 1-800-FLOWERS.COM, Inc. for whom
      taxpayer rendered the services underlying the transfer of property.

(9)   This statement is executed on ______________________________.



- ------------------------------------    ----------------------------------------
Spouse (if any)                         Taxpayer

This election must be filed with the Internal Revenue Service Center with which
taxpayer files his or her Federal income tax returns and must be made within
thirty (30) days after the execution date of the Stock Issuance Agreement. This
filing should be made by registered or certified mail, return receipt requested.
Participant must retain two (2) copies of the completed form for filing with his
or her Federal and state tax returns for the current tax year and an additional
copy for his or her records.
<PAGE>

                                    APPENDIX

            The following definitions shall be in effect under the Agreement:

      A. Agreement shall mean this Stock Issuance Agreement.

      B. Board shall mean the Corporation's Board of Directors.

      C. Change in Control shall mean a change in ownership or control of the
Corporation effected through any of the following transactions:

                  (i) a merger, consolidation or reorganization approved by the
      Corporation's stockholders, unless securities representing more than fifty
      percent (50%) of the total combined voting power of the voting securities
      of the successor corporation are immediately thereafter beneficially
      owned, directly or indirectly and in substantially the same proportion, by
      the persons who beneficially owned the Corporation's outstanding voting
      securities immediately prior to such transaction.

                  (ii) any stockholder-approved transfer or other disposition of
      all or substantially all of the Corporation's assets, or

                  (iii) the acquisition, directly or indirectly by any person or
      related group of persons (other than the Corporation or a person that
      directly or indirectly controls, is controlled by, or is under common
      control with, the Corporation), of beneficial ownership (within the
      meaning of Rule 13d-3 of the 1934 Act) of securities possessing more than
      fifty percent (50%) of the total combined voting power of the
      Corporation's outstanding securities pursuant to a tender or exchange
      offer made directly to the Corporation's stockholders which the Board
      recommends such stockholders to accept.

      D. Code shall mean the Internal Revenue Code of 1986, as amended.

      E. Common Stock shall mean the Corporation's common stock.

      F. Corporation shall mean 1-800-FLOWERS.COM, Inc., a Delaware corporation.

      G. Owner shall mean Participant and all subsequent holders of the
Purchased Shares who derive their chain of ownership through a Permitted
Transfer from Participant.

      H. Parent shall mean any corporation (other than the Corporation) in an
unbroken chain of corporations ending with the Corporation, provided each
corporation in the unbroken chain (other than the Corporation) owns, at the time
of the determination, stock possessing fifty percent (50%) or more of the total
combined voting power of all classes of stock in one of the other corporations
in such chain.


                                      A-1.
<PAGE>

      I. Participant shall mean the person to whom the Purchased Shares are
issued under the Stock Issuance Program.

      J. Permitted Transfer shall mean (i) a gratuitous transfer of the
Purchased Shares, provided and only if Participant obtains the Corporation's
prior written consent to such transfer, (ii) a transfer of title to the
Purchased Shares effected pursuant to Participant's will or the laws of
intestate succession following Participant's death or (iii) a transfer to the
Corporation in pledge as security for any purchase-money indebtedness incurred
by Participant in connection with the acquisition of the Purchased Shares.

      K. Plan shall mean the Corporation's 1999 Stock Incentive Plan.

      L. Plan Administrator shall mean either the Board or a committee of the
Board acting in its administrative capacity under the Plan.

      M. Purchase Price shall have the meaning assigned to such term in
Paragraph A.1.

      N. Purchased Shares shall have the meaning assigned to such term in
Paragraph A.1.

      O. Recapitalization shall mean any stock split, stock dividend,
recapitalization, combination of shares, exchange of shares or other change
affecting the Corporation's outstanding Common Stock as a class without the
Corporation's receipt of consideration.

      P. Repurchase Right shall mean the right granted to the Corporation in
accordance with Article C.

      Q. Service shall mean the Participant's performance of services for the
Corporation (or any Parent or Subsidiary) in the capacity of an employee,
subject to the control and direction of the employer entity as to both the work
to be performed and the manner and method of performance, a non-employee member
of the board of directors or a consultant.

      R. Stock Issuance Program shall mean the Stock Issuance Program under the
Plan.

      S. Subsidiary shall mean any corporation (other than the Corporation) in
an unbroken chain of corporations beginning with the Corporation, provided each
corporation (other than the last corporation) in the unbroken chain owns, at the
time of the determination, stock possessing fifty percent (50%) or more of the
total combined voting power of all classes of stock in one of the other
corporations in such chain.

      T. Vesting Schedule shall mean the vesting schedule specified in Paragraph
C.3, subject to acceleration (if any) in connection with a Change in Control.

      U. Unvested Shares shall have the meaning assigned to such term in
Paragraph C.1.


                                      A-2.



                                                                    EXHIBIT 99.7

                                    ADDENDUM
                                       TO
                            STOCK ISSUANCE AGREEMENT

            The following provisions are hereby incorporated into, and are
hereby made a part of, that certain Stock Issuance Agreement dated
_______________ (the "Issuance Agreement") by and between 1-800-FLOWERS.COM,
Inc. (the "Corporation") and _______________ ("Participant") evidencing the
stock issuance on such date to Participant under the terms of the Corporation's
1999 Stock Incentive Plan, and such provisions shall be effective immediately.
All capitalized terms in this Addendum, to the extent not otherwise defined
herein, shall have the meanings assigned to such terms in the Issuance
Agreement.

                             INVOLUNTARY TERMINATION
                           FOLLOWING CHANGE IN CONTROL

            1. To the extent the Repurchase Right is assigned to the successor
entity (or parent company) or otherwise continues in full force and in
connection with a Change in Control, no accelerated vesting of the Purchased
Shares shall occur upon such Change in Control, and the Repurchase Right shall
continue to remain in full force and effect in accordance with the provisions of
the Issuance Agreement. The Participant shall, over Participant's period of
Service following the Change in Control, continue to vest in the Purchased
Shares in one or more installments in accordance with the provisions of the
Issuance Agreement.

            2. Immediately upon an Involuntary Termination of Participant's
Service within eighteen (18) months following the Change in Control, the
Repurchase Right shall terminate automatically and all the Purchased Shares
shall vest in full.

            3. For purposes of this Addendum, the following definitions shall be
in effect:

                  An Involuntary Termination shall mean the termination of
Participant's Service by reason of:

                        (i) Participant's involuntary dismissal or discharge by
      the Corporation for reasons other than Misconduct, or

                        (ii) Participant's voluntary resignation following (A) a
      change in Participant's position with the Corporation (or Parent or
      Subsidiary employing Participant) which materially reduces Participant's
      level of responsibility, (B) a reduction in Participant's level of
      compensation (including base salary, fringe benefits and target bonus
      under any performance based bonus or incentive programs) by more than
      fifteen percent (15%) or (C) a relocation of Participant's place of
      employment by more than fifty (50) miles, provided and only if such
      change, reduction or relocation is effected by the Corporation without
      Participant's consent.
<PAGE>

                  A Change in Control shall mean a change in ownership or
control of the Corporation effected through any of the following transactions:

                        (i) a merger, consolidation or reorganization approved
      by the Corporation's stockholders, unless securities representing more
      than fifty percent (50%) of the total combined voting power of the voting
      securities of the successor corporation are immediately thereafter
      beneficially owned, directly or indirectly and in substantially the same
      proportion, by the persons who beneficially owned the Corporation's
      outstanding voting securities immediately prior to such transaction.

                        (ii) any stockholder-approved transfer or other
      disposition of all or substantially all of the Corporation's assets, or

                        (iii) the acquisition, directly or indirectly by any
      person or related group of persons (other than the Corporation or a person
      that directly or indirectly controls, is controlled by, or is under common
      control with, the Corporation), of beneficial ownership (within the
      meaning of Rule 13d-3 of the 1934 Act) of securities possessing more than
      fifty percent (50%) of the total combined voting power of the
      Corporation's outstanding securities pursuant to a tender or exchange
      offer made directly to the Corporation's stockholders.

            Misconduct shall mean the commission of any act of fraud,
embezzlement or dishonesty by the Participant, any unauthorized use or
disclosure by the Participant of confidential information or trade secrets of
the Corporation (or any Parent or Subsidiary), or any other intentional
wrongdoing by the Participant, whether by omission or commission, which
adversely affects the business or affairs of the Corporation (or any Parent or
Subsidiary) in a material manner. The foregoing definition shall not limit the
grounds for the dismissal or discharge of the Participant or other person in the
Service of the Corporation (or any Parent or Subsidiary).


                                       2.



                                                                    EXHIBIT 99.8

                             1-800-FLOWERS.COM, INC.
                    NOTICE OF GRANT OF NON-EMPLOYEE DIRECTOR
                             AUTOMATIC STOCK OPTION

            Notice is hereby given of the following option grant (the "Option")
to purchase shares of the Common Stock of 1-800-FLOWERS.COM, Inc. (the
"Corporation"):

            Optionee: __________________________________________________________

            Grant Date: ________________________________________________________

            Exercise Price: $__________________________________________per share

            Number of Option Shares: 10,000 shares

            Expiration Date: ___________________________________________________

            Type of Option: Non-Statutory Stock Option

            Date Exercisable: Immediately Exercisable

            Vesting Schedule: The Option Shares shall initially be unvested and
            subject to repurchase by the Corporation at the Exercise Price paid
            per share. Optionee shall acquire a vested interest in, and the
            Corporation's repurchase right shall accordingly lapse with respect
            to, the Option Shares in two (2) equal, successive, annual
            installments upon Optionee's completion of each year of service as a
            member of the Corporation's Board of Directors (the "Board") over
            the two (2)-year period measured from the Grant Date. In no event
            shall any additional Option Shares vest after Optionee's cessation
            of Board service.

            Optionee understands and agrees that the Option is granted subject
to and in accordance with the terms of the automatic option grant program under
the 1-800-FLOWERS.COM, Inc. 1998 Stock Option Plan (the "Plan"). Optionee
further agrees to be bound by the terms of the Plan and the terms of the Option
as set forth in the Automatic Stock Option Agreement attached hereto as Exhibit
A. A copy of the Plan is available upon request made to the Corporate Secretary
at the Corporation's principal offices.

            REPURCHASE RIGHT. OPTIONEE HEREBY AGREES THAT ALL UNVESTED OPTION
SHARES ACQUIRED UPON THE EXERCISE OF THE OPTION SHALL NOT BE TRANSFERABLE AND
SHALL BE SUBJECT TO REPURCHASE BY THE CORPORATION, AT THE EXERCISE PRICE PAID
PER SHARE, UPON OPTIONEE'S TERMINATION OF SERVICE AS A MEMBER OF THE
CORPORATION'S BOARD OF DIRECTORS PRIOR TO VESTING IN THOSE SHARES. THE TERMS AND
CONDITIONS OF SUCH REPURCHASE RIGHT SHALL
<PAGE>

BE SPECIFIED IN A STOCK PURCHASE AGREEMENT, IN FORM AND SUBSTANCE SATISFACTORY
TO THE CORPORATION, EXECUTED BY OPTIONEE AT THE TIME OF THE OPTION EXERCISE.

            No Impairment of Rights. Nothing in this Notice or in the attached
Automatic Stock Option Agreement or the Plan shall interfere with or otherwise
restrict in any way the rights of the Corporation or the Corporation's
stockholders to remove Optionee from the Board at any time in accordance with
the provisions of applicable law.

            Definitions. All capitalized terms in this Notice shall have the
meaning assigned to them in this Notice or in the attached Automatic Stock
Option Agreement.

DATED: _____________________, 199_

                                        1-800-FLOWERS.COM, INC.


                                        By:
                                               ---------------------------------

                                        Title:
                                               ---------------------------------



                                               ---------------------------------
                                                         OPTIONEE

                                        Address:
                                                 -------------------------------

                                                 -------------------------------

ATTACHMENTS
Exhibit A - Automatic Stock Option Agreement
<PAGE>

                                    EXHIBIT A

                        AUTOMATIC STOCK OPTION AGREEMENT



                                                                    EXHIBIT 99.9

                                                                    ANNUAL GRANT

                             1-800-FLOWERS.COM, INC.
                    NOTICE OF GRANT OF NON-EMPLOYEE DIRECTOR
                             AUTOMATIC STOCK OPTION

            Notice is hereby given of the following option grant (the "Option")
to purchase shares of the Common Stock of 1-800-FLOWERS.COM, Inc. (the
"Corporation"):

            Optionee: __________________________________________________________

            Grant Date: ________________________________________________________

            Exercise Price: $__________________________________________per share

            Number of Option Shares: 5,000 shares

            Expiration Date: ___________________________________________________

            Type of Option: Non-Statutory Stock Option

            Date Exercisable: Immediately Exercisable

            Vesting Schedule: The Option Shares shall initially be unvested and
            subject to repurchase by the Corporation at the Exercise Price paid
            per share. Optionee shall acquire a vested interest in, and the
            Corporation's repurchase right shall accordingly lapse with respect
            to, the Option Shares in two (2) equal, successive, annual
            installments upon Optionee's completion of each year of service as a
            member of the Corporation's Board of Directors (the "Board") over
            the two (2)-year period measured from the Grant Date. In no event
            shall any additional Option Shares vest after Optionee's cessation
            of Board service.

            Optionee understands and agrees that the Option is granted subject
to and in accordance with the terms of the automatic option grant program under
the 1-800-FLOWERS.COM, Inc. 1998 Stock Option Plan (the "Plan"). Optionee
further agrees to be bound by the terms of the Plan and the terms of the Option
as set forth in the Automatic Stock Option Agreement attached hereto as Exhibit
A. A copy of the Plan is available upon request made to the Corporate Secretary
at the Corporation's principal offices.

            REPURCHASE RIGHT. OPTIONEE HEREBY AGREES THAT ALL UNVESTED OPTION
SHARES ACQUIRED UPON THE EXERCISE OF THE OPTION SHALL NOT BE TRANSFERABLE AND
SHALL BE SUBJECT TO REPURCHASE BY THE CORPORATION, AT THE EXERCISE PRICE PAID
PER SHARE, UPON OPTIONEE'S TERMINATION OF SERVICE AS A MEMBER OF THE
CORPORATION'S BOARD OF DIRECTORS PRIOR TO VESTING IN THOSE SHARES. THE TERMS AND
CONDITIONS OF SUCH REPURCHASE RIGHT SHALL
<PAGE>

BE SPECIFIED IN A STOCK PURCHASE AGREEMENT, IN FORM AND SUBSTANCE SATISFACTORY
TO THE CORPORATION, EXECUTED BY OPTIONEE AT THE TIME OF THE OPTION EXERCISE.

            No Impairment of Rights. Nothing in this Notice or in the attached
Automatic Stock Option Agreement or the Plan shall interfere with or otherwise
restrict in any way the rights of the Corporation or the Corporation's
stockholders to remove Optionee from the Board at any time in accordance with
the provisions of applicable law.

            Definitions. All capitalized terms in this Notice shall have the
meaning assigned to them in this Notice or in the attached Automatic Stock
Option Agreement.

DATED: ___________________________, 199_

                                        1-800-FLOWERS.COM, INC.


                                        By:
                                               ---------------------------------

                                        Title:
                                               ---------------------------------



                                               ---------------------------------
                                                         OPTIONEE

                                        Address:
                                                 -------------------------------

                                                 -------------------------------

ATTACHMENTS
Exhibit A - Automatic Stock Option Agreement
<PAGE>

                                    EXHIBIT A

                        AUTOMATIC STOCK OPTION AGREEMENT



                                                                   EXHIBIT 99.10

                             1-800-FLOWERS.COM, INC.
                        AUTOMATIC STOCK OPTION AGREEMENT

RECITALS

            A. The Corporation has implemented an automatic option grant program
under the Corporation's 1999 Stock Incentive Plan pursuant to which eligible
non-employee members of the Corporation's Board will automatically receive
special option grants at designated intervals over their period of Board service
in order to provide such individuals with a meaningful incentive to continue to
serve as a member of the Board.

            B. Optionee is an eligible non-employee Board member, and this
Agreement is executed pursuant to, and is intended to carry out the purposes of,
the Plan in connection with the automatic grant of a stock option to purchase
shares of the Corporation's Common Stock under the Plan.

            C. The granted option is intended to be a non-statutory option which
does not meet the requirements of Section 422 of the Internal Revenue Code.

            D. All capitalized terms in this Agreement, to the extent not
otherwise defined in the Agreement, shall have the meaning assigned to them in
the attached Appendix.

            NOW, THEREFORE, it is hereby agreed as follows:

            1. Grant of Option. The Corporation hereby grants to Optionee, as of
the Grant Date, a Non-Statutory Option to purchase up to the number of Option
Shares specified in the Grant Notice. The Option Shares shall be purchasable
from time to time during the option term specified in Paragraph 2 at the
Exercise Price.

            2. Option Term. This option shall have a maximum term of ten (10)
years measured from the Grant Date and shall accordingly expire at the close of
business on the Expiration Date, unless sooner terminated in accordance with
Paragraph 5, 6 or 7.

            3. Limited Transferability. Except to the limited extent provided
below, this option shall be neither transferable nor assignable by Optionee
other than by will or by the laws of descent and distribution following
Optionee's death and may be exercised, during Optionee's lifetime, only by
Optionee. This option may be assigned in whole or in part during Optionee's
lifetime either as (i) as a gift to one or more members of Optionee's Immediate
Family, to a trust in which Optionee and/or one or more such family members hold
more than fifty percent (50%) of the beneficial interest or an entity in which
more than fifty percent (50%) of the voting interests are owned by Optionee
and/or one or more such family members, or (ii) pursuant to a domestic relations
order. The assigned portion shall be exercisable only by the person or persons
who acquire a proprietary interest in the option pursuant to such assignment.
The terms applicable to the assigned portion shall be the same as those in
effect for this option immediately prior to such assignment and shall be set
forth in such documents issued to the assignee as the Plan Administrator may
deem appropriate.


                                       1
<PAGE>

            4. Exercisability/Vesting.

                  (a) This option shall be immediately exercisable for any or
all of the Option Shares, whether or not the Option Shares are vested in
accordance with the Vesting Schedule set forth in the Grant Notice, and shall
remain so exercisable until the Expiration Date or the sooner termination of the
option term under Paragraph 5, 6 or 7.

                  (b) Optionee shall, in accordance with the Vesting Schedule
set forth in the Grant Notice, vest in the Option Shares in a series of
installments over his or her period of Board service. Vesting in the Option
Shares may be accelerated pursuant to the provisions of Paragraph 5, 6 or 7. In
no event, however, shall any additional Option Shares vest following Optionee's
cessation of service as a Board member.

            5. Cessation of Board Service. The option term specified in
Paragraph 2 shall terminate (and this option shall cease to be outstanding)
prior to the Expiration Date should any of the following provisions become
applicable:

                        (i) Should Optionee cease to serve as a Board member for
      any reason (other than death or Permanent Disability) while this option is
      outstanding, then this option shall remain exercisable until the earlier
      of (i) the expiration of the twelve (12)-month period measured from the
      date of such cessation of Board service or (ii) the Expiration Date.

                        (ii) Should Optionee die while holding this option, then
      Optionee's Beneficiary shall have the right to exercise this option until
      the earlier of (i) the expiration of the twelve (12)-month period measured
      from the date of Optionee's cessation of Board service or (ii) the
      Expiration Date.

                        (iii) Should Optionee cease service as a Board member by
      reason of death or Permanent Disability, then all Option Shares at the
      time subject to this option but not otherwise vested shall immediately
      vest in full so that this option may, during the post-service exercise
      period, be exercised for any or all of the Option Shares as fully-vested
      shares of Common Stock.

                        (iv) Following Optionee's cessation of Board service,
      this option may not be exercised in the aggregate for more than the number
      of Option Shares in which Optionee was vested on the date of such
      cessation of Board service. Upon the expiration of the applicable exercise
      period or (if earlier) upon the Expiration Date, this option shall
      terminate and cease to be outstanding for any vested Option Shares for
      which the option has not been exercised. However, this option shall,
      immediately upon Optionee's cessation of Board service for any reason,
      terminate and cease to be outstanding for any and all shares in which
      Optionee is not otherwise at that time vested.

            6. Change in Control/Hostile Take-Over.

                  (a) In the event of a Change in Control or Hostile Take-Over,
all Option Shares at the time subject to this option but not otherwise vested
shall automatically vest so that this option shall, immediately prior to the
specified effective date for the Change in


                                       2
<PAGE>

Control or Hostile Take-Over, become fully exercisable for all of the Option
Shares at the time subject to this option and may be exercised for any or all of
those Option Shares as fully-vested shares of Common Stock. Immediately
following the consummation of the Change in Control, this option shall terminate
and cease to be outstanding, except to the extent assumed by the successor
corporation (or parent thereof) or otherwise expressly continued in full force
and effect pursuant to the terms of the Change in Control. No such termination
shall occur upon a Hostile Take-Over.

                  (b) If this option is assumed in connection with a Change in
Control, then this option shall be appropriately adjusted, immediately after
such Change in Control, to apply to the number and class of securities which
would have been issuable to Optionee in consummation of such Change in Control
had the option been exercised immediately prior to such Change in Control, and
appropriate adjustments shall also be made to the Exercise Price, provided the
aggregate Exercise Price shall remain the same.

                  (c) Optionee shall have an unconditional right (exercisable
during the thirty (30)-day period immediately following the consummation of a
Hostile Take-Over) to surrender this option to the Corporation in exchange for a
cash distribution from the Corporation in an amount equal to the excess of (i)
the Option Surrender Value of the Option Shares at the time subject to the
surrendered option (whether or not Optionee is otherwise at the time vested in
those shares) over (ii) the aggregate Exercise Price payable for such shares.
This Paragraph 6(c) limited stock appreciation right shall in all events
terminate upon the expiration or sooner termination of the option term and may
not be assigned or transferred by Optionee.

                  (d) To exercise the Paragraph 6(c) limited stock appreciation
right, Optionee must, during the applicable thirty (30)-day exercise period,
provide the Corporation with written notice of the option surrender in which
there is specified the number of Option Shares as to which the option is being
surrendered. Such notice must be accompanied by the return of Optionee's copy of
this Agreement, together with any written amendments to such Agreement. The cash
distribution shall be paid to Optionee within five (5) business days following
such delivery date, and neither the approval of the Plan Administrator nor the
consent of the Board shall be required in connection with such option surrender
and cash distribution. Upon receipt of such cash distribution, this option shall
be cancelled with respect to the shares subject to the surrendered option (or
the surrendered portion), and Optionee shall cease to have any further right to
acquire those Option Shares under this Agreement. The option shall, however,
remain outstanding for the balance of the Option Shares (if any) in accordance
with the terms and provisions of this Agreement, and the Corporation shall issue
a new stock option agreement (substantially in the same form as this Agreement)
for those remaining Option Shares.

            7. Adjustment in Option Shares. Should any change be made to the
Common Stock by reason of any stock split, stock dividend, recapitalization,
combination of shares, exchange of shares or other change affecting the
outstanding Common Stock as a class without the Corporation's receipt of
consideration, appropriate adjustments shall be made to (i) the number and/or
class of securities subject to this option and (ii) the Exercise Price in order
to reflect such change and thereby preclude a dilution or enlargement of
benefits hereunder; provided, however, that the aggregate Exercise Price shall
remain the same.


                                       3
<PAGE>

            8. Stockholder Rights. The holder of this option shall not have any
stockholder rights with respect to the Option Shares until such person shall
have exercised the option, paid the Exercise Price and become a holder of record
of the purchased shares.

            9. Manner of Exercising Option.

                  (a) In order to exercise this option for all or any part of
the Option Shares for which the option is at the time exercisable, Optionee (or
any other person or persons exercising this option) must take the following
actions:

                        (i) Execute and deliver to the Secretary of the
      Corporation a Notice of Exercise (or, to the extent that the option is
      exercised for one or more unvested Option Shares, a Purchase Agreement)
      for the Option Shares for which the option is exercised.

                        (ii) Pay the aggregate Exercise Price for the purchased
      shares in one or more of the following forms:

                              (A) cash or check made payable to the Corporation;

                              (B) shares of Common Stock held by Optionee (or
            any other person or persons exercising the option) for the requisite
            period necessary to avoid a charge to the Corporation's earnings for
            financial reporting purposes and valued at Fair Market Value on the
            Exercise Date; or

                              (C) to the extent the option is exercised for
            vested Option Shares, through a special sale and remittance
            procedure pursuant to which Optionee (or any other person or persons
            exercising this option) shall provide irrevocable instructions (I)
            to a Corporation-approved brokerage firm to effect the immediate
            sale of the vested shares purchased under the option and remit to
            the Corporation, out of the sale proceeds available on the
            settlement date, sufficient funds to cover the aggregate Exercise
            Price payable for those shares plus all applicable income and
            employment taxes required to be withheld by the Corporation by
            reason of such exercise and (II) to the Corporation to deliver the
            certificates for the purchased shares directly to such brokerage
            firm in order to complete the sale.

                  Except to the extent the sale and remittance procedure is
            utilized in connection with the option exercise, payment of the
            Exercise Price must accompany the Notice of Exercise (or Purchase
            Agreement) delivered to the Corporation in connection with the
            option exercise.

                        (iii) Furnish to the Corporation appropriate
      documentation that the person or persons exercising the option (if other
      than Optionee) have the right to exercise this option.


                                       4
<PAGE>

                        (iv) Make appropriate arrangements with the Corporation
      for the satisfaction of all income and employment tax withholding
      requirements applicable to the option exercise.

                  (b) As soon as practical after the Exercise Date, the
Corporation shall issue to or on behalf of Optionee (or any other person or
persons exercising this option) a certificate for the purchased Option Shares.
To the extent any such Option Shares are unvested, the certificates for those
Option Shares shall be endorsed with an appropriate legend evidencing the
Corporation's repurchase rights and may be held in escrow with the Corporation
until such shares vest.

                  (c) In no event may this option be exercised for any
fractional shares.

            10. No Impairment of Rights. This Agreement shall not in any way
affect the right of the Corporation to adjust, reclassify, reorganize or
otherwise change its capital or business structure or to merge, consolidate,
dissolve, liquidate or sell or transfer all or any part of its business or
assets. Nor shall this Agreement in any way be construed or interpreted so as to
affect adversely or otherwise impair the right of the Corporation or the
stockholders to remove Optionee from the Board at any time in accordance with
the provisions of applicable law.

            11. Compliance with Laws and Regulations.

                  (a) The exercise of this option and the issuance of the Option
Shares upon such exercise shall be subject to compliance by the Corporation and
Optionee with all applicable requirements of law relating thereto and with all
applicable regulations of any stock exchange (or the Nasdaq National Market, if
applicable) on which the Common Stock may be listed for trading at the time of
such exercise and issuance.

                  (b) The inability of the Corporation to obtain approval from
any regulatory body having authority deemed by the Corporation to be necessary
to the lawful issuance and sale of any Common Stock pursuant to this option
shall relieve the Corporation of any liability with respect to the non-issuance
or sale of the Common Stock as to which such approval shall not have been
obtained. However, the Corporation shall use its best efforts to obtain all such
applicable approvals.

            12. Successors and Assigns. Except to the extent otherwise provided
in Paragraph 3 or 6, the provisions of this Agreement shall inure to the benefit
of, and be binding upon, the Corporation and its successors and assigns and
Optionee and Optionee's assigns and Beneficiaries.

            13. Notices. Any notice required to be given or delivered to the
Corporation under the terms of this Agreement shall be in writing and addressed
to the Corporation at its principal corporate offices. Any notice required to be
given or delivered to Optionee shall be in writing and addressed to Optionee at
the address indicated below Optionee's signature line on the Grant Notice. All
notices shall be deemed effective upon personal delivery or upon deposit in the
U.S. mail, postage prepaid and properly addressed to the party to be notified.


                                       5
<PAGE>

            14. Construction/Governing Law. This Agreement and the option
evidenced hereby are made and granted pursuant to the automatic option grant
program in effect under the Plan and are in all respects limited by and subject
to the express terms and provisions of that program. The interpretation,
performance, and enforcement of this Agreement shall be governed by the laws of
the State of New York without resort to that State's conflict-of-laws rules.


                                       6
<PAGE>

                                    EXHIBIT I

                               NOTICE OF EXERCISE

            I hereby notify 1-800-FLOWERS.COM, Inc. (the "Corporation") that I
elect to purchase _____ shares of the Corporation's Common Stock (the "Purchased
Shares") at the option exercise price of $______ per share (the "Exercise
Price") pursuant to that certain option (the "Option") granted to me pursuant to
the automatic option grant program under the Corporation's 1999 Stock Incentive
Plan on __________, 199_.

            Concurrently with the delivery of this Exercise Notice to the
Secretary of the Corporation, I shall hereby pay to the Corporation the Exercise
Price for the Purchased Shares in accordance with the provisions of my agreement
with the Corporation evidencing the Option and shall deliver whatever additional
documents may be required by such agreement as a condition for exercise.
Alternatively, I may utilize the special broker-dealer sale and remittance
procedure specified in my agreement to effect payment of the Exercise Price for
any Purchased Shares in which I am vested at the time of exercise.



_____________________, 199_
Date


                                          ______________________________________
                                          Optionee

                                          Address: _____________________________

                                          ______________________________________

Print name in exact manner
it is to appear on the
stock certificate:                        ______________________________________

Address to which certificate
is to be sent, if different
from address above:                       ______________________________________

                                          ______________________________________


Social Security Number:                   ______________________________________


                                       7
<PAGE>

                                    APPENDIX

            The following definitions shall be in effect under the Agreement:

            A. Agreement shall mean this Automatic Stock Option Agreement.

            B. Beneficiary shall mean, in the event the Plan Administrator
implements a beneficiary designation procedure, the person designated by
Optionee, pursuant to such procedure, to succeed to Optionee's rights under the
option evidenced by this Agreement to the extent the option is held by Optionee
at the time of death. In the absence of such designation or procedure, the
Beneficiary shall be the personal representative of Optionee's estate or the
person or persons to whom the option is transferred by will or the laws of
descent and distribution.

            C. Board shall mean the Corporation's Board of Directors.

            D. Change in Control shall mean shall mean a change in ownership or
control of the Corporation effected through any of the following transactions:

                        (a) a merger, consolidation or reorganization approved
      by the Corporation's stockholders, unless securities representing more
      than fifty percent (50%) of the total combined voting power of the voting
      securities of the successor corporation are immediately thereafter
      beneficially owned, directly or indirectly and in substantially the same
      proportion, by the persons who beneficially owned the Corporation's
      outstanding voting securities immediately prior to such transaction.

                        (b) any stockholder-approved transfer or other
      disposition of all or substantially all of the Corporation's assets, or

                        (c) the acquisition, directly or indirectly by any
      person or related group of persons (other than the Corporation or a person
      that directly or indirectly controls, is controlled by, or is under common
      control with, the Corporation), of beneficial ownership (within the
      meaning of Rule 13d-3 of the 1934 Act) of securities possessing more than
      fifty percent (50%) of the total combined voting power of the
      Corporation's outstanding securities pursuant to a tender or exchange
      offer made directly to the Corporation's stockholders which the Board
      recommends such stockholders to accept.

            E. Code shall mean the Internal Revenue Code of 1986, as amended.

            F. Common Stock shall mean the Corporation's common stock.

            G. Corporation shall mean 1-800-FLOWERS.COM, Inc., a Delaware
corporation.

            H. Exercise Date shall mean the date on which the option shall have
been exercised in accordance with Paragraph 9 of the Agreement.


                                      A-1
<PAGE>

            I. Exercise Price shall mean the exercise price payable per share as
specified in the Grant Notice.

            J. Expiration Date shall mean the date on which the option term
expires as specified in the Grant Notice.

            K. Fair Market Value per share of Common Stock on any relevant date
shall be determined in accordance with the following provisions:

            (i) If the Common Stock is at the time traded on the Nasdaq National
            Market, then the Fair Market Value shall be the closing selling
            price per share of Common Stock on the date in question, as the
            price is reported by the National Association of Securities Dealers
            on the Nasdaq National Market or any successor system. If there is
            no closing selling price for the Common Stock on the date in
            question, then the Fair Market Value shall be the closing selling
            price on the last preceding date for which such quotation exists.

            (ii) If the Common Stock is at the time listed on any Stock
            Exchange, then the Fair Market Value shall be the closing selling
            price per share of Common Stock on the date in question on the Stock
            Exchange determined by the Plan Administrator to be the primary
            market for the Common Stock, as such price is officially quoted in
            the composite tape of transactions on such exchange. If there is no
            closing selling price for the Common Stock on the date in question,
            then the Fair Market Value shall be the closing selling price on the
            last preceding date for which such quotation exists.

            L. Grant Date shall mean the date of grant of the option as
specified in the Grant Notice.

            M. Grant Notice shall mean the Notice of Grant of Automatic Stock
Option accompanying this Agreement, pursuant to which Optionee has been informed
of the basic terms of the option evidenced hereby.

            N. Hostile Take-Over shall mean:

                  (a) the acquisition, directly or indirectly, by any person or
      related group of persons (other than the Corporation or a person that
      directly or indirectly controls, is controlled by, or is under common
      control with, the Corporation) of beneficial ownership (within the meaning
      of Rule 13d-3 of the 1934 Act) of securities possessing more than
      thirty-five percent (35%) of the total combined voting power of the
      Corporation's outstanding securities pursuant to a tender or exchange
      offer made directly to the Corporation's stockholders which the Board does
      not recommend such stockholders to accept, or


                                      A-2
<PAGE>

                  (b) a change in the composition of the Board over a period of
      thirty-six (36) consecutive months or less such that a majority of the
      Board members ceases, by reason of one or more contested elections for
      Board membership, to be comprised of individuals who either (A) have been
      Board members continuously since the beginning of such period or (B) have
      been elected or nominated for election as Board members during such period
      by at least a majority of the Board members described in clause (A) who
      were still in office at the time the Board approved such election or
      nomination.

            O. 1934 Act shall mean the Securities Exchange Act of 1934, as
amended.

            P. Non-Statutory Option shall mean an option not intended to satisfy
the requirements of Code Section 422.

            Q. Notice of Exercise shall mean the notice of exercise in the form
attached hereto as Exhibit I.

            R. Option Shares shall mean the number of shares of Common Stock
subject to the option.

            S. Option Surrender Value shall mean the Fair Market Value per share
of Common Stock on the date the option is surrendered to the Corporation or, in
the event of a Hostile Take-Over effected through a tender offer, the highest
reported price per share of Common Stock paid by the tender offeror in effecting
such Hostile Take-Over, if greater.

            T. Optionee shall mean the person to whom the option is granted as
specified in the Grant Notice.

            U. Permanent Disability shall mean the inability of Optionee to
perform his or her usual duties as a Board member by reason of any medically
determinable physical or mental impairment which is expected to result in death
or has lasted or can be expected to last for a continuous period of twelve (12)
months or more.

            V. Plan shall mean Corporation's 1999 Stock Incentive Plan.

            W. Purchase Agreement shall mean the stock purchase agreement (in
form and substance satisfactory to the Corporation) which must be executed at
the time the option is exercised for unvested Option Shares and which will
accordingly (i) grant the Corporation the right to repurchase, at the Exercise
Price, any and all of those Option Shares in which Optionee is not otherwise
vested at the time of his or her cessation of service as a Board member and (ii)
preclude the sale, transfer or other disposition of any of the Option Shares
purchased under such agreement while those Option Shares remain subject to the
repurchase right.

            X. Stock Exchange shall mean the American Stock Exchange or the New
York Stock Exchange.

            Y. Vesting Schedule shall mean the vesting schedule specified in the
Grant Notice, pursuant to which Optionee shall vest in the Option Shares in one
or more installments


                                      A-3
<PAGE>

over his or her period of Board service, subject to acceleration in accordance
with the provisions of the Agreement.


                                      A-4



                                                                   EXHIBIT 99.11



                               1-800-FLOWERS, INC.


                             1997 STOCK OPTION PLAN


1. Purpose


            The purpose of this plan (the "Plan") is to secure for

1-800-FLOWERS, INC. (the "Company") and its stockholders the benefits arising

from capital stock ownership by employees, officers, directors and consultants

of the Company and its subsidiary corporations who are expected to contribute to

the Company's future growth and success. Those provisions of the Plan which make

express reference to Section 422 of the Internal Revenue Code of 1986, as

amended or replaced from time to time (the "Code"), shall apply only to

Incentive Stock Options (as that term is defined in the Plan).



2. Type of Options and Administration



            (a) Types of Options. Options granted pursuant to the Plan shall be

authorized by action of the Board of Directors (the "Board") of the Company (or

a committee designated by the Board) and may be either incentive stock options

("Incentive Stock Options") meeting the requirements of Section 422 of the Code

or non-statutory options which are not intended to meet the requirements of

Section 422 of the Code.



            (b) Administration. The Plan will be administered by the Board or by

a committee consisting of two or more directors (the "Committee") appointed by

the Board of the Company in each case whose construction and interpretation of

the terms and provisions of the Plan shall be final and conclusive. The Board or

Committee may in its sole discretion grant options to purchase shares of the

Company's Class B Common Stock, $0.01 par value per share ("Common Stock"), and

issue shares upon exercise of such options as provided in the Plan. The Board or

Committee shall have authority, subject to the express provisions of the Plan,

to construe the respective option agreements and the Plan; to prescribe, amend

and rescind rules and regulations relating to the Plan; to determine the terms

and provisions of the respective option agreements, which need not be identical;

and to make all other determinations in the judgment of the Board or Committee

necessary or desirable for the administration of the Plan. The Board or

Committee may correct any defect or supply any omission or reconcile any

inconsistency in the Plan or in any option agreement in the manner and to the

extent it shall deem expedient to carry the Plan into effect and it shall be the

sole and final judge of such expediency. No director or person acting pursuant

to authority delegated by the Board shall be liable for any action or

determination under the Plan made in good faith.

<PAGE>



3. Eligibility



            Options may be granted to persons who are, at the time of grant,

employees, officers, directors or consultants of the Company or any subsidiaries

of the Company as defined in Sections 424(e) and 424(f) of the Code, provided,

that Incentive Stock Options may only be granted to individuals who are

employees of the Company (within the meaning of Section 3401(c) of the Code). A

person who has been granted an option may, if he or she is otherwise eligible,

be granted additional options if the Board or Committee shall so determine.



4. Stock Subject to Plan



            The stock subject to options granted under the Plan shall be shares

of authorized but unissued or reacquired Common Stock. Subject to adjustment as

provided in Section 15 below, the maximum number of shares of Common Stock of

the Company which may be issued and sold under the Plan is 598,544. If an option

granted under the Plan shall expire, terminate or is cancelled for any reason

without having been exercised in full, the unpurchased shares subject to such

option shall again be available for subsequent option grants under the Plan.



5. Forms of Option Agreements



            As a condition to the grant of an option under the Plan, each

recipient of an option shall execute an option agreement in such form not

inconsistent with the Plan as may be approved by the Board or the Committee.

Such option agreements may differ among recipients.



6. Purchase Price



            (a) General. The purchase price per share of stock issuable upon the

exercise of an option shall be determined by the Board or the Committee at the

time of grant of such option, provided, however, that in the case of an

Incentive Stock Option, the exercise price shall not be less than 100% of the

Fair Market Value (as hereinafter defined) of such stock at the time of grant of

such option, or less than 110% of such Fair Market Value in the case of options

described in Section 11(b). "Fair Market Value" of a share of Common Stock of

the Company as of a specified date for the purposes of the Plan shall mean the

closing price of a share of the Common Stock on the principal securities

exchange (including The Nasdaq SmallCap Market or The Nasdaq National Market) on

which such shares are traded on the day immediately preceding the date as of

which Fair Market Value is being determined, or on the next preceding date on

which such shares are traded if no shares were traded on such immediately

preceding day, or if the shares are not traded on a securities exchange, Fair

Market Value shall be deemed to be the average of the high bid and low asked

prices of the shares in the over-the-counter market on the day immediately

preceding the date as of which Fair Market Value is being determined or on the

next preceding date on which such high bid and low asked prices were recorded.

If the shares are not publicly traded either on a





                                       2

<PAGE>



principal securities exchange or in the over-the counter market, Fair Market

Value of a share of Common Stock (including, in the case of any repurchase of

shares, any distributions with respect thereto which would be repurchased with

the shares) shall be determined in good faith by the Board. In no case shall

Fair Market Value be determined with regard to restrictions other than

restrictions which, by their terms, will never lapse.



            (b) Payment of Purchase Price. Options granted under the Plan may

provide for the payment of the exercise price by delivery of cash or a check to

the order of the Company in an amount equal to the exercise price of such

options, or by any other means which the Board or the Committee determines are

consistent with the purposes of the Plan and with applicable laws and

regulations (including, without limitation, the provisions of Rule 16b-3 and

Regulation T promulgated by the Federal Reserve Board).



7. Exercise Option Period



            Subject to earlier termination as provided in the Plan, each option

and all rights thereunder shall expire on such date as determined by the Board

or the Committee and set forth in the applicable option agreement, provided,

that such date shall not be later than ten (10) years after the date on which

the option is granted.



8. Exercise of Options



            Each option granted under the Plan shall be exercisable either in

full or in installments at such time or times and during such period as shall be

set forth in the option agreement evidencing such option, subject to the

provisions of the Plan. Subject to the requirements in the immediately preceding

sentence, if an option is not at the time of grant immediately exercisable, the

Board may (i) in the agreement evidencing such option, provide for the

acceleration of the exercise date or dates of the subject option upon the

occurrence of specified events, and/or (ii) at any time prior to the complete

termination of an option, accelerate the exercise date or dates of such option.



9. Nontransferability of Options



            No option granted under this Plan shall be assignable or otherwise

transferable by the optionee, except by will or by the laws of descent and

distribution. An option may be exercised during the lifetime of the optionee

only by the optionee. In the event an optionee dies during his employment with

the Company or any of its subsidiaries, his option shall thereafter be

exercisable within the period prescribed in Section 10 hereof, by his executors

or administrators to the full extent to which such option was exercisable by the

optionee at the time of his death during the period set forth in Section 10.





                                       3

<PAGE>



10. Effect of Termination of Employment or Other Relationship



            Except as otherwise determined by the Board or Committee at the date

of grant of an option, and subject to the provisions of the Plan, an optionee

may exercise an option at any time within one (1) year (or within such lesser

period as may be specified in the applicable option agreement) following

termination of the optionee's employment or other relationship with the Company

if such termination was due to the death or permanent or total disability

(within the meaning of Section 22(e)(3) of the Code or any successor provisions

thereto) of the optionee but in no event later than the expiration date of the

option. If the termination of the optionee's employment is for any other reason

(other than upon Retirement) the option shall expire immediately upon such

termination. If the optionee's employment with the Company and its Subsidiaries

terminates as a result of the optionee's Retirement, the option shall expire

within three (3) months from the date of termination due to such Retirement. For

all purposes of the Plan and any option granted hereunder, (i) "employment"

shall be defined in accordance with the provisions of Section 1.421-7(h) of the

Income Tax Regulations (or any successor regulations); and (ii) "Retirement"

shall mean no longer being occupied in one's business or profession and

terminating active employment with the Company and its Subsidiaries after

reaching the age of 65.



11. Incentive Stock Options



            Options granted under the Plan which are intended to be Incentive

Stock Options shall be subject to the following additional terms and conditions:



            (a) Express Designation. All Incentive Stock Options granted under

the Plan shall, at the time of grant, be specifically designated as such in the

option agreement covering such Incentive Stock Options.



            (b) 10% Shareholder. If any employee to whom an Incentive Stock

Option is to be granted under the Plan is, at the time of the grant of such

option, the owner of stock possessing more than 10% of the total combined voting

power of all classes of stock of the Company (after taking into account the

attribution of stock ownership rules of Section 424(d) of the Code), then the

following special provisions shall be applicable to the Incentive Stock Option

granted to such individual:



            (i) the purchase price per share of the Common Stock subject to such

      Incentive Stock Option shall not be less than 110% of the Fair Market

      Value of one share of Common Stock at the time of grant; and



            (ii) the option exercise period shall not exceed five (5) years from

      the date of grant.



            (c) Dollar Limitation. For so long as the Code shall so provide,

options granted





                                       4

<PAGE>



to any employee under the Plan (and any other incentive stock option plans of

the Company) which are intended to constitute Incentive Stock Options shall not

constitute Incentive Stock Options to the extent that such options, in the

aggregate, become exercisable for the first time in any one calendar year for

shares of Common Stock with an aggregate Fair Market Value, as of the respective

date or dates of grant, of more than $100,000.



12. Additional Provisions



            (a) Additional Option Provisions. The Board or the Committee may, in

its sole discretion, include additional provisions in option agreements covering

options granted under the Plan, including without limitation, restrictions on

transfer, repurchase rights, rights of first refusal, commitments to pay cash

bonuses or to make, arrange for or guaranty loans or to transfer other property

to optionees upon exercise of options, or such other provisions as shall be

determined by the Board or the Committee, provided, that such additional

provisions shall not be inconsistent with any other term or condition of the

Plan and such additional provisions shall not cause any Incentive Stock Option

granted under the Plan to fail to qualify as an Incentive Stock Option within

the meaning of Section 422 of the Code.



            (b) Acceleration, Extension, Etc. The Board or the Committee may, in

its sole discretion (i) accelerate the date or dates on which all or any

particular option or options granted under the Plan may be exercised, or (ii)

extend the dates during which all, or any particular, option or options granted

under the Plan may be exercised, provided, however that no such extension shall

be permitted if it would cause the Plan to fail to comply with Section 422 of

the Code or with Rule 16b-3 (if applicable to such option).



13. General Restrictions



            (a) Investment Representations. The Company may require any person

to whom an option is granted, as a condition of exercising such option or award,

to give written assurances in substance and form satisfactory to the Company to

the effect that such person is acquiring the Common Stock subject to the option

or award for his or her own account for investment and not with any present

intention of selling or otherwise distributing the same, and to such other

effects as the Company deems necessary or appropriate in order to comply with

federal and applicable state securities laws, or with covenants or

representations made by the Company in connection with any public offering of

its Common Stock, including any "lock-up" or other restriction on

transferability.



            (b) Compliance With Securities Law. Each option shall be subject to

the requirement that if, at any time, counsel to the Company shall determine

that the listing, registration or qualification of the shares subject to such

option or award upon any securities exchange or automated quotation system or

under any state or federal law, or the consent or approval of any governmental

or regulatory body, or that the disclosure of non-public information or the

satisfaction





                                       5

<PAGE>



of any other condition, is necessary as a condition of, or in connection with

the issuance or purchase of shares thereunder, such option or award may not be

exercised, in whole or in part, unless such listing, registration,

qualification, consent or approval or satisfaction of such condition shall have

been effected or obtained on conditions acceptable to the Board or the

Committee. Nothing herein shall be deemed to require the Company to apply for or

to obtain such listing, registration or qualification, or to satisfy such

condition.



14. Rights as a Stockholder



            The holder of an option shall have no rights as a stockholder with

respect to any shares covered by the option (including, without limitation, any

right to vote or to receive dividends or non-cash distributions with respect to

such shares) until the effective date of exercise of such option and then only

to the extent of the shares of Common Stock so purchased. No adjustment shall be

made for dividends or other rights for which the record date is prior to the

date of exercise.



15. Adjustment Provisions for Recapitalizations,

    Reorganizations and Related Transactions



            (a) Recapitalizations and Related Transactions. If, through or as a

result of any recapitalization, reclassification, stock dividend, stock split,

reverse stock split or other similar transaction (i) the outstanding shares of

Common Stock are increased, decreased or exchanged for a different number or

kind of shares or other securities of the Company, or (ii) additional shares or

new or different shares or other non-cash assets are distributed with respect to

such shares of Common Stock or other securities, an appropriate and

proportionate adjustment shall be made in (x) the maximum number and kind of

shares reserved for issuance under or otherwise referred to in the Plan, (y) the

number and kind of shares or other securities subject to any then-outstanding

options under the Plan, and (z) the price for each share subject to any

then-outstanding options under the Plan, without changing the aggregate purchase

price as to which such options remain exercisable. Notwithstanding the

foregoing, no adjustment shall be made pursuant to this Section 15 if such

adjustment (A) would cause the Plan to fail to comply with Section 422 of the

Code or with Rule 16b-3 (if applicable to such option), or (B) would be

considered as the adoption of a new plan requiring stockholder approval.



            (b) Board Authority to Make Adjustments. Any adjustments under this

Section 15 will be made by the Board or the Committee, whose determination as to

what adjustments, if any, will be made and the extent thereof will be final,

binding and conclusive. No fractional shares will be issued under the Plan on

account of any such adjustments.





                                       6

<PAGE>



16. Merger, Consolidation, Asset Sale, Liquidation, Etc.



            (c) General. In the event of any sale, merger, transfer or

acquisition of the Company or substantially all of the assets of the Company in

which the Company is not the surviving corporation, provided that after the

merger, transfer or acquisition the Company shall have requested the acquiring

or succeeding corporation (or an affiliate thereof) that equivalent options

shall be substituted and such successor corporation shall have refused or failed

to assume all options outstanding under the Plan or issue substantially

equivalent options, then any or all outstanding options under the Plan shall

accelerate and become exercisable in full immediately prior to such event. The

Board or Committee will notify holders of options under the Plan that any such

options shall be fully exercisable for a period of fifteen (15) days from the

date of such notice, and the options will terminate upon expiration of such

notice.



            (d) Substitute Options. The Company may grant options under the Plan

in substitution for options held by employees of another corporation who become

employees of the Company, or a subsidiary of the Company, as the result of a

merger or consolidation of the employing corporation with the Company or a

subsidiary of the Company, or as a result of the acquisition by the Company, or

one of its subsidiaries, of property or stock of the employing corporation. The

Company may direct that substitute options be granted on such terms and

conditions as the Board considers appropriate in the circumstances.



17. No Special Employment Rights



            Nothing contained in the Plan or in any option shall confer upon any

optionee any right with respect to the continuation of his or her employment by

the Company or interfere in any way with the right of the Company at any time to

terminate such employment or to increase or decrease the compensation of the

optionee.



18. Other Employee Benefits



            Except as to plans which by their terms include such amounts as

compensation, the amount of any compensation deemed to be received by an

employee as a result of the exercise of an option or the sale of shares received

upon such exercise will not constitute compensation with respect to which any

other employee benefits of such employee are determined, including, without

limitation, benefits under any bonus, pension, profit-sharing, life insurance or

salary continuation plan, except as otherwise specifically determined by the

Board.



19. Amendment, Modification or Termination of the Plan



            (a) The Board may at any time modify, amend or terminate the Plan,

provided, however, that if at any time the approval of the stockholders of the

Company is required under Section 422 of the Code or any successor provision

with respect to Incentive Stock Options, or





                                       7

<PAGE>



under Rule 16b-3, the Board may not effect such modification or amendment

without such approval.



            (b) The modification, amendment or termination of the Plan shall

not, without the consent of an optionee, affect his or her rights under an

option previously granted to him or her. With the consent of the optionee

affected, the Board or the Committee may amend or modify outstanding option

agreements in a manner not inconsistent with the Plan. The Board shall have the

right to amend or modify (i) the terms and provisions of the Plan and of any

outstanding Incentive Stock Options granted under the Plan to the extent

necessary to qualify any or all such options for such favorable federal income

tax treatment (including deferral of taxation upon exercise) as may be afforded

incentive stock options under Section 422 of the Code, and (ii) the terms and

provisions of the Plan and of any outstanding option to the extent necessary to

ensure the qualification of the Plan under Rule 16b-3.



20. Withholding



            (a) The Company shall have the right to deduct from payments of any

kind otherwise due to the optionee any federal, state or local taxes of any kind

required by law to be withheld with respect to any shares issued upon exercise

of options under the Plan. Subject to the prior approval of the Company, which

may be withheld by the Company in its sole discretion, the optionee may elect to

satisfy such obligations, in whole or in part (i) by causing the Company to

withhold shares of Common Stock otherwise issuable pursuant to the exercise of

an option, or (ii) by delivering to the Company shares of Common Stock already

owned by the optionee. The shares so delivered or withheld shall have a Fair

Market Value equal to such withholding obligation as of the date that the amount

of tax to be withheld is to be determined. An optionee who has made an election

pursuant to this Section 20(a) may only satisfy his or her withholding

obligation with shares of Common Stock which are not subject to any forfeiture,

unfulfilled vesting or other similar requirements.



            (b) The acceptance of shares of Common Stock upon exercise of an

Incentive Stock Option shall constitute an agreement by the optionee (i) to

notify the Company if any or all of such shares are disposed of by the optionee

within one (1) year from the date the shares were issued to the optionee

pursuant to the exercise of the option, and (ii) if required by law, to remit to

the Company, at the time of and in the case of any such disposition, an amount

sufficient to satisfy the Company's federal, state and local withholding tax

obligations with respect to such disposition, whether or not, as to both (i) and

(ii), the optionee is in the employ of the Company or any Subsidiary at the time

of such disposition.





                                       8

<PAGE>



21. Cancellation and New Grant of Options, Etc.



            The Board or the Committee shall have the authority to effect, at

any time and from time to time, with the consent of the affected optionees (i)

the cancellation of any or all outstanding options under the Plan and the grant

in substitution therefor of new options under the Plan covering the same or

different numbers of shares of Common Stock and having an option exercise price

per share which may be lower or higher than the exercise price per share of the

cancelled options, or (ii) the amendment of the terms of any and all outstanding

options under the Plan to provide an option exercise price per share which is

higher or lower than the then-current exercise price per share of such

outstanding options.



22. Effective Date and Duration of the Plan



            (a) Effective Date. The Plan shall become effective when adopted by

the Board, but no Incentive Stock Option granted under the Plan shall become

exercisable unless and until the Plan shall have been approved by the Company's

stockholders. If such stockholder approval is not obtained within twelve (12)

months after the date of the Board's adoption of the Plan, no options previously

granted under the Plan shall be deemed to be Incentive Stock Options and no

Incentive Stock Options shall be granted thereafter. Amendments to the Plan not

requiring stockholder approval shall become effective when adopted by the Board

and amendments requiring stockholder approval (as provided in Section 19) shall

become effective when adopted by the Board, but no Incentive Stock Option

granted after the date of such amendment shall become exercisable (to the extent

that such amendment to the Plan was required to enable the Company to grant such

Incentive Stock Option to a particular optionee) unless and until such amendment

shall have been approved by the Company's stockholders. If such stockholder

approval is not obtained within twelve (12) months of the Board's adoption of

such amendment, any Incentive Stock Options granted on or after the date of such

amendment shall terminate to the extent that such amendment to the Plan was

required to enable the Company to grant such option to a particular optionee.

Subject to this limitation, options may be granted under the Plan at any time

after the effective date and before the date fixed for termination of the Plan.



            (b) Termination. Unless sooner terminated by the Board, the Plan

shall terminate upon the close of business on the day next preceding the tenth

anniversary of the date of its adoption by the Board. After termination of the

Plan, no further options may be granted under the Plan; provided however, that

such termination will not affect any options granted prior to termination of the

Plan.



23. Governing Law



            The provisions of this Plan shall be governed and construed in

accordance with the laws of the State of Delaware without regard to the

principles of conflicts of laws.





                                       9

<PAGE>


                       AMENDMENT TO 1997 STOCK OPTION PLAN


                                       OF


                               1-800 Flowers, Inc.


                  Amended, dated as of July 1, 1998, to the 1997 Stock Option
Plan (the "Plan") of 1-800 Flowers, Inc., a Delaware corporation, (the
"Company").

        The Board of Directors of the Company desire to amend the 1997 Stock
Option Plan as follows:

        1. Section 11(c) of the Plan is hereby amended and restated in its
entirety to read as follows:

        "(c) DOLLAR LIMITATION. For so long as the Code shall so provide,
options granted to any employee under the Plan (and any other stock option plans
of the Company) which are intended to constitute Incentive Stock Options shall
not constitute Incentive Stock Options to the extent that such options, in the
aggregate, become exercisable for the first time in any one calendar year for
shares of Common Stock with an aggregate Fair Market Value, as of the respective
date or dates of grant, of more than $100,000 (the "$100,000 Limitation"). In
the event the $100,000 Limitation is exceeded as a result of an acceleration of
vesting or otherwise, the Option shall be deemed to be two options. The first
Option shall be for the maximum number of shares subject to the Option that can
comply with the $100,000 Limitation without causing the Option to be
unexercisable as to vested shares. The second Option, which shall not be treated
as an Incentive Stock Option, shall be for the balance of the shares subject to
the Option and shall be exercised on the same terms and at the same time as set
forth in the applicable option agreement. Unless the optionee specifically
elects to the contrary in his or her written notice of exercise, the first
option shall be deemed to be exercised first to the maximum possible extent and
then the second option shall be deemed to be exercised."

        2. All capitalized terms used herein which are not otherwise defined
herein shall have the meanings given to such terms in the Plan.

        3. This Amendment shall not constitute a waiver to or modification of
any other provision, term or condition of the Plan.



                                                                   EXHIBIT 99.12

                               1-800-FLOWERS, INC.

                             STOCK OPTION AGREEMENT

            STOCK OPTION AGREEMENT (the "Agreement"), dated as of 1998, between
1-800-FLOWERS, INC., a Delaware corporation (the "Company"), having an address
at 1600 Stewart Avenue, Garden City, New York 11590 and [___], having an address
at [___] (the "Grantee").

            In accordance with the 1-800-Flowers, Inc. 1997 Stock Option Plan
(the "Plan"), the Company hereby grants to the Grantee an incentive stock option
(the "Option") to purchase all or any part of an aggregate of [___] shares of
the Company's Class B common shares, $.01 par value per share (the "Shares").

            To evidence the Option and to set forth its terms, the Company and
the Grantee agree as follows:

            1. Confirmation of Grant. The Company hereby evidences and confirms
its grant of the Option to the Grantee on the date of this Agreement.

            2. Number of Shares. This Option shall be for an aggregate of [____]
Shares.

            3. Exercise Price. The exercise price shall be [$___] per share for
a total of [$____].

            4. Medium and Time of Payment. The exercise price of the Option
shall be paid in cash or by check payable to the order of the Company at the
time of exercise. In addition, the Company shall accept full or partial payment
in Shares having a fair market value on the date of exercise equal to the
portion of the exercise price being so paid.

            Payment in full for Shares purchased pursuant to an exercise shall
be required before the issuance of stock certificates evidencing Shares in
respect of which the Option shall have been exercised.

            5. Term and Exercise of the Option. The Option shall expire ten
years from the date of this Agreement and may be exercised, in whole or in
increments, in accordance with the following schedule:

                  On or After            This Option Shall be Exercisable as to:
                  -----------            ---------------------------------------

(i)                2000                  25% of the Shares
(ii)               2001                  an additional 25% of the Shares
(iii)              2002                  an additional 25% of the Shares
(iv)               2003                  an additional 25% of the Shares

<PAGE>

            This Option may be exercised only by written notice to the Company
indicating the number of Shares which are being purchased. Such notice must be
signed by the Grantee and be accompanied by full payment of the exercise price.

            6. Nontransferability. The Option may be transferred only by will or
the laws of descent and distribution, and the Option may be exercised during the
Grantee's lifetime only by the Grantee (or by the Grantee's legal representative
under the circumstances described in Section 7 hereof).

            7. Rights in the Event of the Grantee's Disability. If the Grantee's
employment with the Company and any parent or subsidiary corporation (within the
meaning of Section 424(e) and (f) of the Internal Revenue Code of 1986, as
amended (the "Code"), ("Affiliates")) is terminated on account of permanent and
total disability (as defined in Code Section 22(e)(3)), the Grantee or the
Grantee's legal representative (or the Grantee's estate if the Grantee dies
after termination of employment) may exercise the Option, to the extent
exercisable on the date of the Grantee's termination of employment, at any time
within one year after termination of employment but in no event after the
expiration of the term of the Option. The Grantee's "estate" means the Grantee's
legal representative or any person who acquires the right to exercise the Option
by reason of the Grantee's death.

            8. Rights in the Event of the Grantee's Death. If the Grantee dies
while an employee of the Company or any Affiliate but while he or she still has
the right to exercise this Option, his or her estate may exercise the Option, to
the extent exercisable at the date of the Grantee's death, any time within one
year after the Grantee's death, but in no event after the expiration of the term
of the Option.

            9. Rights in the Event of Termination of Employment. If Grantee's
employment with the Company and any Affiliate is terminated for any other reason
(other than Retirement) the Grantee's Option, whether or not exercisable on the
date of termination, shall expire as of the date of termination of employment.
If Grantee's employment with the Company and any Affiliate is terminated as a
result of the Grantee's Retirement (as such term is defined in the Plan), the
Option shall expire within three (3) months from the date of termination due to
such Retirement.

            10. Right of First Refusal.

                  (a) The Shares acquired pursuant to the exercise of this
Option may be sold by the Grantee only in compliance with the provisions of this
Section 10, and subject in all cases to compliance with the provisions of
Section 12(b) hereof. Prior to any intended sale, Grantee shall first give
written notice (the "Offer Notice") to the Company specifying (i) his or her
bona fide intention to sell or otherwise transfer such Shares, (ii) the name and
address of the proposed purchaser(s), (iii) the number of Shares the Grantee
proposes to sell (the "Offered Shares"), (iv) the price for which he or she
proposes to sell the Offered Shares, and (v) all other material terms and
conditions of the proposed sale.

                  (b) Within 30 days after receipt of the Offer Notice, the
Company or its nominee(s) may elect to purchase all or any portion of the
Offered Shares at the price and on the


                                      -2-
<PAGE>

terms and conditions set forth in the Offer Notice by delivery of written notice
(the "Acceptance Notice") to the Grantee specifying the number of Offered Shares
that the Company or its nominees elect to purchase. Within 15 days after
delivery of the Acceptance Notice to the Grantee, the Company and/or its
nominee(s) shall deliver to the Grantee a check in the amount of the purchase
price of the Offered Shares to be purchased pursuant to this Section 10, against
delivery by the Grantee of a certificate or certificates representing the
Offered Shares to be purchased, duly endorsed for transfer to the Company or
such nominee(s), as the case may be. However, (i) should the purchase price
specified in the Offered Notice be payable in property other than cash or
evidences of indebtedness, the Company or its nominee(s) shall have the right to
pay the purchase price in the form of cash equal in amount to the value of such
property (the "Cash Value") (which Cash Value shall be determined below) and
(ii) if there is no purchase price for the intended disposition, the Company or
its nominee(s) shall have the right to purchase for cash any or all of the
Offered Shares for a purchase price equal to the Fair Market Value (as defined
in Section 6(a) of the Plan) of the Offered Shares as determined in the manner
prescribed in Section 6(a) of the Plan. If the Grantee and the Company or its
nominee(s) cannot agree on the Cash Value within ten (10) days after the
Company's receipt of the Offer Notice, the valuation shall be made by an
appraiser of recognized standing selected by the Grantee and the Company or its
nominee(s) or, if they cannot agree on an appraiser within ten (10) days after
the Company's receipt of such notice, each shall select an appraiser of
recognized standing and the two appraisers shall designate a third appraiser of
recognized standing, whose appraisal shall be determinative of such value.

                  (c) If the Company and/or its nominee(s) do not elect to
purchase all of the Offered Shares, the Grantee shall be entitled to sell the
balance of the Offered Shares to the purchaser(s) named in the Offer Notice at
the price specified in the Offer Notice or at a higher price and on the terms
and conditions set forth in the Offer Notice; provided, however, that any such
sale or disposition must not be effected in contravention of the representations
made by the Grantee in Section 12 of this Agreement. Such sale or other transfer
must be consummated within 60 days from the date of the Offer Notice and any
proposed sale after such 60-day period may be made only by again complying with
the procedures set forth in this Section 10.

                  (d) The Grantee may transfer all or any portion of the Shares
to a trust established for the sole benefit of the Grantee and/or his or her
spouse or children without such transfer being subject to the right of first
refusal set forth in this Section 10, provided that the Shares so transferred
shall remain subject to the terms and conditions of this Agreement and no
further transfer of such Shares may be made without complying with the
provisions of this Section 10.

                  (e) Any successor to a Grantee pursuant to Section 8 hereof,
and any transferee of the Shares pursuant to this Section 10, shall hold the
Shares subject to the terms and conditions of this Agreement and no further
transfer of the Shares may be made without complying with the provisions of this
Section 10.


                                      -3-
<PAGE>

            11. Call Option.

                  (a) In the event of termination of Grantee's employment with
the Company and its Affiliates for any reason, including, without limitation,
death or permanent and total disability, Retirement, termination with cause,
voluntary termination or involuntary termination without cause (or in the event
Grantee is a transferee if there is a termination of the original Grantee's
employment with the Company and its Affiliates), the Company shall have the
right to purchase for cash all or any portion of the Shares held by Grantee
("Call Option"). The Company shall have the right to assign its rights in whole
or in part under this Section 11.

                  (b) The Company may purchase for cash all or any portion of
such Shares at a per Share price equal to the Fair Market Value (as defined in
Section 6(a) of the Plan) of the Shares as of the date of termination of the
Grantee's employment, which value shall be determined in the manner prescribed
in Section 6(a) of the Plan.

                  (c) Any Call Option may be exercised by delivery of written
notice thereof (the "Call Notice") to Grantee within sixty (60) days following
the later of (i) the date of termination at Grantee's employment with the
Company and its Affiliates, or (ii) the date on which the Grantee or his estate
exercises any option to which the Shares relate (the "Call Option Exercise
Period"). The Call Notice shall state that the Company has elected to exercise
the Call Option, and the number and price of the Shares with respect to which
the Call Option is being exercised.

                  (d) The closing of any purchase of Shares pursuant to the
exercise of the Call Option pursuant to this Section 11 shall take place as soon
as reasonably practical and in no event later than thirty (30) days after
termination of the applicable Call Option Exercise Period at the principal
office of the Company, or at such other time and location as the parties to such
purchase may mutually determine. At the closing of any purchase and sale of
Shares pursuant this Section 11, Grantee shall deliver to the Company a
certificate or certificates representing the Shares to be purchased by the
Company duly endorsed, or with stock powers duly endorsed, for transfer with
signature guaranteed, free and clear of any lien or encumbrance, with any
necessary stock transfer tax stamps affixed, and the Company shall pay to
Grantee the purchase price of the Shares being purchased by the Company. The
delivery of a certificate or certificates for Shares by Grantee pursuant to this
Section 11 shall be deemed a representation and warranty by Grantee that: (i)
Grantee has full right, title and interest in and to such Shares; (ii) Grantee
has all necessary power and authority and has taken all necessary action to sell
such Shares as contemplated; and (iii) such Shares are free and clear of any and
all liens or encumbrances.

            12. Representations and Warranties of Grantee.

                  (a) Grantee represents and warrants that this Option is being
acquired by Grantee for Grantee's personal account, for investment purposes
only, and not with a view to the distribution, resale or other disposition
thereof.

                  (b) Grantee acknowledges that the Company may issue Shares
upon the exercise of the Option without registering such Shares under the
Securities Act of 1933, as amended (the "Act"), on the basis of certain
exemptions from such registration requirement. Accordingly, Grantee agrees that
his or her exercise of the Option may be expressly conditioned upon his or her


                                      -4-
<PAGE>

delivery to the Company of an investment certificate including such
representations and undertakings as the Company may reasonably require in order
to assure the availability of such exemptions, including a representation that
Grantee is acquiring the Shares for investment and not with a present intention
of selling or otherwise disposing thereof and an agreement by Grantee that the
certificates evidencing the Shares may bear a legend indicating such
non-registration under the Act and the resulting restrictions on transfer.
Grantee acknowledges that, because Shares received upon exercise of an Option
may be unregistered, Grantee may be required to hold the Shares indefinitely
unless they are subsequently registered for resale under the Act or an exemption
from such registration is available.

                  (c) Grantee acknowledges receipt of a copy of the Plan and
understands that all rights and obligations connected with this Option are set
forth in this Agreement and in the Plan. Grantee hereby agrees to accept as
binding, conclusive and final all decisions of the Board of Directors of the
Company or the Committee (as such term is defined in the Plan), upon any
questions arising under the Plan.

                  (d) Grantee hereby acknowledges that, in addition to certain
restrictive legends that the securities laws of the state in which Optionee
resides may require, each certificate representing the Shares may be endorsed
with the following legend:

            THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN
            REGISTERED UNDER THE SECURITIES ACT OF 1933; THEY HAVE BEEN ACQUIRED
            BY THE HOLDER FOR INVESTMENT AND MAY NOT BE PLEDGED, HYPOTHECATED,
            SOLD, TRANSFERRED, OR OTHERWISE DISPOSED OF EXCEPT AS MAY BE
            AUTHORIZED UNDER THE SECURITIES ACT OF 1933, AND THE RULES AND
            REGULATIONS PROMULGATED THEREUNDER.

            13. Adjustment in the Shares. If the Shares, as presently
constituted, shall be changed into or exchanged for a different number or kind
of shares or other securities of the Company or of another corporation (whether
by reason of merger, consolidation, recapitalization, reclassification, split,
reverse split, combination of shares, or otherwise) or if the number of Shares
shall be increased through the payment of a share dividend, the Grantee shall
receive upon exercise of the Option the number and kind of shares or other
securities into which each outstanding Share shall be so changed, or for which
each such Share shall be exchanged, or to which each such Share shall be
entitled, as the case may be. The exercise price and other terms of the Option
shall be appropriately amended to reflect the foregoing events. If there shall
be any other change in the number or kind of the outstanding Shares, or of any
shares or other securities into which the Shares shall have been changed, or for
which the Shares shall have been exchanged, then, if the Board of Directors
shall, in its sole discretion, determine that such change equitably requires an
adjustment in the Option, such adjustment shall be made in accordance with that
determination. Notice of any adjustment shall be given by the Company to the
Grantee.

            14. Restrictive Legend. The stock certificates for the Shares
purchased pursuant to this Agreement shall be endorsed with the following
legend:


                                      -5-
<PAGE>

            THE SHARES REPRESENTED BY THIS CERTIFICATE MAY NOT BE SOLD,
            ASSIGNED, TRANSFERRED, PLEDGED OR ENCUMBERED, EXCEPT IN CONFORMITY
            WITH THE TERMS OF AN OPTION AGREEMENT BETWEEN THE COMPANY AND THE
            REGISTERED HOLDER OF THE SHARES (OR HIS PREDECESSOR IN INTEREST).
            SUCH AGREEMENT GRANTS (A) CERTAIN RIGHTS OF FIRST REFUSAL TO THE
            COMPANY (OR ITS NOMINEE(S)) UPON THE SALE, ASSIGNMENT, TRANSFER,
            PLEDGE OR ENCUMBRANCE OF THE SHARES; AND (B) CERTAIN CALL OPTIONS. A
            COPY OF SUCH AGREEMENT IS ON FILE AT THE PRINCIPAL OFFICE OF THE
            COMPANY.

            15. Stop-Transfer Notices.

                  Grantee understands and agrees that, in order to ensure
compliance with the restrictions referred to herein, the Company may issue
appropriate "stop-transfer" instructions to its transfer agent, if any, and
that, if the Company transfers its own securities, it may make appropriate
notations to the same effect in its own records.

            16. Effect of Termination or Amendment of Plan. No suspension,
termination, modification, or amendment of the Plan may, without the express
written consent of the Grantee, adversely affect the rights of the Grantee under
this Option.

            17. No Limitation on Rights of the Company. The grant of this Option
shall not in any way affect the right or power of the Company to make
adjustments, reclassifications, or changes in its capital or business structure
or to merge, consolidate, dissolve, liquidate, sell, or transfer all or any part
of its business or assets.

            18. Rights as a Shareholder. The Grantee shall have the rights of a
shareholder with respect to the Shares covered by the Option only upon becoming
the holder of record of those Shares.

            19. Compliance with Applicable Law. Notwithstanding anything herein
to the contrary, the Company shall not be obligated to cause to be issued or
delivered any certificates for Shares pursuant to the exercise of the Option,
unless and until the Company is advised by its counsel that the issuance and
delivery of such certificates is in compliance with all applicable laws,
regulations of governmental authority, and the requirements of any exchange upon
which Shares are traded. The Company shall in no event be obligated to register
any securities pursuant to the Securities Act of 1933 (as now in effect or as
hereafter amended) or to take any other action in order to cause the issuance
and delivery of such certificates to comply with any such law, regulation or
requirement. The Board of Directors may require, as a condition of the issuance
and delivery of such certificates and in order to ensure compliance with such
laws, regulations, and requirements, that the Grantee make such covenants,
agreements, and representations as the Board of Directors, in its sole
discretion, considers necessary or desirable.


                                      -6-
<PAGE>

            20. No Obligation to Exercise Option. The granting of the Option
shall impose no obligation upon the Grantee to exercise the Option.

            21. Agreement Not a Contract of Employment. This Agreement is not a
contract of employment, and the terms of employment of the Grantee or the
relationship of the Grantee with the Company or any Affiliate shall not be
affected in any way by this Agreement except as specifically provided herein.
The execution of this Agreement shall not be construed as conferring any legal
rights upon the Grantee for a continuation of employment or relationship with
the Company or any Affiliate, nor shall it interfere with the right of the
Company or any subsidiary thereof to discharge the Grantee and to treat him or
her without regard to the effect which that treatment might have upon him or her
as a Grantee.

            22. Notices. Any notice or other communication required or permitted
hereunder shall be in writing and shall be delivered personally or sent by
certified, registered, or express mail, postage prepaid. Any such notice shall
be deemed given when so delivered personally or, if mailed, four days after the
date of deposit in the United States mails, to each party at its address set
forth above or to such other address as may be designated in a notice given in
accordance with this Section.

            23. Governing Law. Except to the extent preempted by Federal law,
this Agreement shall be construed and enforced in accordance with, and governed
by, Delaware law.

            24. Attorneys' Fees. In the event of any litigation concerning any
controversy, claim or dispute between the parties hereto, arising out of or
relating to this Agreement or the breach hereof, or the interpretation hereof,
the prevailing party shall be entitled to recover from the losing party
reasonable expenses, attorney fees and costs incurred therein or in the
enforcement or collection of any judgment or award rendered therein. The
"prevailing party" means the party determined by the court to have most nearly
prevailed, even if such party did not prevail in all matters, not necessarily
the one in whose favor a judgment is rendered.

            IN WITNESS WHEREOF, the Company and the Grantee have duly executed
this Agreement as of the date first written above.

                                                   1-800-FLOWERS, INC.


                                          By:
- --------------------------                    --------------------------
Witness                                               James F. McCann
                                                      President


- --------------------------                          ----------------------
Witness                                               [Grantee]


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