<PAGE>
As filed Pursuant to Rule 424(b)(1)
Registration No. 333-78985
6,000,000 Shares
[LOGO]
1-800-FLOWERS.COM, INC.
Class A Common Stock
------------------
This is an initial public offering of shares of class A common stock of
1-800-FLOWERS.COM, Inc. All of the 6,000,000 shares of class A common stock are
being sold by 1-800-FLOWERS.COM.
Prior to this offering, there has been no public market for the class A
common stock. The class A common stock has been approved for quotation on the
Nasdaq National Market under the symbol "FLWS".
1-800-FLOWERS.COM has two classes of common stock, class A common stock and
class B common stock. Holders of class A common stock generally have the same
rights as holders of class B common stock, except that holders of class A common
stock have one vote per share, while holders of class B common stock have 10
votes per share.
SEE "RISK FACTORS" BEGINNING ON PAGE 8 TO READ ABOUT FACTORS YOU SHOULD
CONSIDER BEFORE BUYING SHARES OF THE CLASS A COMMON STOCK.
------------------------
NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY OTHER REGULATORY BODY
HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR PASSED UPON THE ACCURACY OR
ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL
OFFENSE.
------------------------
<TABLE>
<CAPTION>
Per Share Total
----------- -------------
<S> <C> <C>
Initial public offering price............................ $ 21.00 $ 126,000,000
Underwriting discount.................................... $ 1.47 $ 8,820,000
Proceeds, before expenses, to 1-800-FLOWERS.COM.......... $ 19.53 $ 117,180,000
</TABLE>
To the extent that the underwriters sell more than 6,000,000 shares of class
A common stock, the underwriters have the option to purchase up to an additional
855,000 shares of class A common stock from 1-800-FLOWERS.COM and up to an
additional 45,000 shares of class A common stock from Christopher G. McCann,
1-800-FLOWERS.COM's Senior Vice President, at the initial public offering price
less the underwriting discount. 1-800-FLOWERS.COM will not receive any of the
proceeds from the sale of the shares by Mr. McCann.
------------------------
GOLDMAN, SACHS & CO.
CREDIT SUISSE FIRST BOSTON
WIT CAPITAL CORPORATION
------------------------
Prospectus dated August 2, 1999.
<PAGE>
PROSPECTUS SUMMARY
YOU SHOULD READ THE FOLLOWING SUMMARY TOGETHER WITH THE MORE DETAILED
INFORMATION AND OUR CONSOLIDATED FINANCIAL STATEMENTS AND THE NOTES TO THOSE
STATEMENTS APPEARING ELSEWHERE IN THIS PROSPECTUS.
1-800-FLOWERS.COM, INC.
OUR BUSINESS
1-800-FLOWERS.COM, Inc. is a leading e-commerce provider of floral products
and gifts, in terms of number of customers and revenue. As of March 28, 1999, we
had sold our products to approximately 7.2 million customers, of which 2.7
million had made a purchase from us in the previous twelve months. Our total net
revenues for the nine months ended March 28, 1999 were $203.7 million.
With the development of our online business and a strategic acquisition, we
have continuously expanded our product offerings, most recently to include
gourmet foods and home and garden merchandise. As a result, we have developed
relationships with customers who purchase products not only for gifting
occasions but also for everyday consumption.
We believe the 1-800-FLOWERS brand is one of the most recognized brands in
the floral industry. We believe our brand is characterized by convenience,
high-quality products, a broad selection of merchandise and superior customer
service.
We provide our customers the choice of purchasing our products online, by
calling us toll-free or by visiting our owned or franchised retail stores. We
were one of the first companies to market products online through CompuServe and
America Online. In 1995, we opened our own Web site and since then have expanded
our online presence through strategic relationships with Internet companies,
including AOL and Microsoft Network.
The Internet is our fastest growing sales channel. For the nine months ended
March 28, 1999, online revenues were $30.2 million, representing an 85.3%
increase over the same period in the previous fiscal year.
We offer more than 1,500 varieties of fresh-cut and seasonal flowers, plants
and floral arrangements and more than 6,000 stock keeping units, or SKUs, of
gifts, gourmet foods and home and garden products, including garden accessories
and casual lifestyle furnishings. We are committed to providing our individual
and corporate customers the best possible shopping experience through superior
service and a 100% satisfaction guarantee.
We believe we have been and continue to be a leader in implementing
integrated technologies and systems that support our online and telephonic sales
channels and our order fulfillment. We have implemented a transaction processing
system that processes orders arising online and telephonically and a centrally
managed telecommunications network that can serve as a platform for future
growth.
Many of our products must be handled delicately and delivered promptly to
ensure customer satisfaction and freshness. We fulfill our products through a
network, known as the "BloomNet" network, of approximately 1,500 independent
local florists with whom we have non-exclusive arrangements, our owned or
franchised stores, third party suppliers and our advanced fulfillment center.
In May 1999, we completed a private placement of preferred stock. The
investors included Benchmark Capital Partners and SOFTBANK America Inc., both
prominent Internet-focused investment firms, and Waelinvest S.A., an affiliate
of LVMH Moet Hennessy Louis Vuitton S.A. A representative from each of Benchmark
and SOFTBANK has joined our board of directors. The private placement yielded us
net proceeds of $101.6 million, which we intend to use together with the
proceeds of this offering to further our strategy of becoming the leading
e-commerce
3
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provider of flowers, gifts, gourmet foods and home and garden merchandise. All
of the outstanding preferred stock will convert into class A common stock upon
the effectiveness of this offering. The private placement investors will hold,
in the aggregate, 25.0% of the total economic interest and 3.8% of the total
voting interest of the outstanding common stock after this offering.
OUR STRATEGY
Our objective is to be the leading e-commerce provider of flowers, gifts,
gourmet foods and products for the home and garden. We intend to meet this
objective by:
- aggressively extending our brand from flowers and gifts to gourmet foods
and home and garden products;
- expanding our offerings of gifts, gourmet foods and home and garden
products;
- strengthening our customer relationships through enhanced content,
features and personalization of our Web site;
- increasing the number of customers placing orders through our Web site;
- continuing to upgrade our technology infrastructure; and
- continuing to improve our order fulfillment capabilities.
OUR OFFICES
Our headquarters are located at 1600 Stewart Avenue, Westbury, New York
11590 and our telephone number is (516) 237-6000. Our Web site address is
WWW.1800FLOWERS.COM. The information on our Web site is not a part of this
prospectus.
THE OFFERING
<TABLE>
<S> <C>
Shares offered by 1-800-FLOWERS.COM........... 6,000,000 shares of class A common stock
Shares to be outstanding after this
offering.................................... 21,375,472 shares of class A common stock
40,246,205 shares of class B common stock
Proposed Nasdaq National Market symbol........ FLWS
Use of proceeds............................... To repay existing debt, redeem outstanding
stock and stock options, fund our marketing
activities, enhance our infrastructure, enter
into strategic online relationships, expand
our product offerings and for other general
corporate purposes.
</TABLE>
Investors should be aware that their interest in 1-800-FLOWERS.COM will be
diluted upon the issuance of:
- 1,237,500 shares of class B common stock upon the exercise of options
outstanding as of July 7, 1999 at a weighted average exercise price of
$1.73 per share;
- 200,000 shares of class A common stock upon the exercise of options
outstanding as of July 7, 1999 and up to 9,700,000 additional shares of
class A common stock that could be issued under our 1999 stock incentive
plan; and
- 2,371,040 shares of class A common stock upon the exercise of an
outstanding warrant at a nominal exercise price.
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<PAGE>
DESCRIPTION OF COMMON STOCK
Holders of class A common stock generally have the same rights as the
holders of class B common stock, except that holders of class A common stock
have one vote per share and holders of class B common stock have 10 votes per
share on all matters submitted to the vote of stockholders. Holders of class A
common stock and class B common stock generally vote together as a single class
on all matters presented to the stockholders for their vote or approval, except
as may be required by Delaware law. Class B common stock may be converted into
class A common stock at any time on a one-for-one basis and each share of class
B common stock will automatically convert into one share of class A common stock
upon its transfer, with limited exceptions.
After this offering, the class A common stock will control 5.0% of the total
voting interest and 34.7% of the total economic interest of our common stock and
the class B common stock will control 95.0% of the total voting interest and
65.3% of the total economic interest of our common stock. James F. McCann, our
Chairman and Chief Executive Officer, will control 77.2% of the total voting
interest of the common stock. The ownership of our common stock after this
offering is represented by the following:
<TABLE>
<CAPTION>
NUMBER OF SHARES
---------------------------- ECONOMIC VOTING
CLASS A CLASS B INTEREST INTEREST
------------- ------------- ------------- -----------
<S> <C> <C> <C> <C>
Affiliates of 1-800-FLOWERS.COM.............................. 9,600 37,523,245 60.9% 88.5%
Non-affiliates............................................... 21,365,872 2,722,960 39.1 11.5
</TABLE>
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EXCEPT AS OTHERWISE NOTED, ALL INFORMATION IN THIS PROSPECTUS:
- REFLECTS A 10-FOR-1 STOCK SPLIT OF OUR CLASS A AND B COMMON STOCK EFFECTED
PRIOR TO COMPLETION OF THIS OFFERING; AND
- ASSUMES NO EXERCISE OF THE UNDERWRITERS' OVER-ALLOTMENT OPTION.
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SUMMARY CONSOLIDATED FINANCIAL DATA
The following tables summarize our consolidated statement of operations and
balance sheet data. We acquired The Plow & Hearth, Inc. in April 1998 and the
financial data reflect the results of operations of this subsidiary since its
date of acquisition. You should read this information together with the
discussion in "Management's Discussion and Analysis of Financial Condition and
Result of Operations" and our consolidated financial statements and notes to
those statements included elsewhere in this prospectus.
<TABLE>
<CAPTION>
YEAR ENDED NINE MONTHS ENDED
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<S> <C> <C> <C> <C> <C> <C> <C>
JUNE 30, JULY 2, JUNE 30, JUNE 29, JUNE 28, MARCH 29, MARCH 28,
1994 1995 1996 1997 1998 1998 1999
----------- --------- --------- --------- --------- ----------- -----------
<CAPTION>
(IN THOUSANDS, EXCEPT PER SHARE DATA)
<S> <C> <C> <C> <C> <C> <C> <C>
CONSOLIDATED STATEMENT OF OPERATIONS DATA:
Net revenues................................... $ 91,663 $ 116,807 $ 153,128 $ 186,430 $ 220,592 $ 146,217 $ 203,668
Gross profit................................... 38,195 52,150 60,308 71,352 83,626 54,444 79,930
Operating income (loss)........................ 831 1,561 2,702 6,852 6,415 2,144 (9,052)
Net income (loss) applicable to common
stockholders................................. 638 837 268 2,925 3,466 1,190 (8,682)
Net income (loss) per common share applicable
to common stockholders:
Basic........................................ $ 0.01 $ 0.02 $ 0.01 $ 0.07 $ 0.08 $ 0.03 $ (0.20)
Diluted...................................... 0.01 0.02 0.01 0.06 0.07 0.03 (0.20)
Shares used in the calculation of net income
(loss) per common share:
Basic........................................ 48,530 48,600 47,050 44,140 44,120 44,140 44,000
Diluted...................................... 48,530 49,780 49,420 46,740 46,610 46,750 44,000
</TABLE>
The following summary balance sheet data as of March 28, 1999 is presented:
- on an actual basis;
- on a pro forma basis to reflect the May 1999 private placement and the use
of a portion of the proceeds from the private placement to redeem all
outstanding class C common stock; and
- on a pro forma as adjusted basis to reflect the automatic conversion of
all shares of series A preferred stock into class A common stock at the
effectiveness of this offering and our sale of shares of class A common
stock in this offering at the initial public offering price of $21 per
share, after deducting the underwriting discount and estimated offering
expenses, and the use of a portion of the proceeds from this offering to
repay existing debt and redeem outstanding stock and stock options.
<TABLE>
<CAPTION>
AS OF MARCH 28, 1999
-------------------------------------
PRO FORMA
ACTUAL PRO FORMA AS ADJUSTED
----------- ----------- -----------
(IN THOUSANDS)
<S> <C> <C> <C>
CONSOLIDATED BALANCE SHEET DATA:
Cash and equivalents......................................................... $ 2,632 $ 99,982 $ 189,262
Working capital (deficit).................................................... (9,490) 87,860 177,140
Total assets................................................................. 86,599 183,949 273,829
Long-term liabilities........................................................ 38,640 38,640 14,340
Redeemable class C common stock.............................................. 19,020 -- --
Total stockholders' equity (deficit)......................................... (7,919) 108,451 222,631
</TABLE>
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The summary unaudited pro forma combined financial data provided below give
effect to our acquisition of Plow & Hearth in April 1998 as if the acquisition
had been completed on June 30, 1997. The data for the nine months ended March
28, 1999 is actual, reflecting the operations of Plow & Hearth for the entire
period, and is provided for comparative purposes. The summary unaudited pro
forma combined financial data do not purport to be indicative of future
operations and should not be construed as representative of future operations.
<TABLE>
<CAPTION>
NINE MONTHS ENDED
YEAR ENDED --------------------------------
JUNE 28, 1998 MARCH 29, 1998 MARCH 28, 1999
-------------- --------------- ---------------
<S> <C> <C> <C>
PRO FORMA PRO FORMA ACTUAL
<CAPTION>
(IN THOUSANDS, EXCEPT PER SHARE DATA)
<S> <C> <C> <C>
COMBINED STATEMENT OF OPERATIONS DATA:
Net revenues................................................... $ 257,747 $ 183,372 $ 203,668
Gross profit................................................... 100,663 71,481 79,930
Operating income (loss)........................................ 5,488 1,217 (9,052)
Net income (loss) applicable to common stockholders............ 1,856 (420) (8,682)
Net income (loss) per common share applicable to common
stockholders:
Basic........................................................ $ 0.04 $ (0.01) $ (0.20)
Diluted...................................................... 0.04 (0.01) (0.20)
Shares used in the calculation of net income (loss) per common
share:
Basic........................................................ 44,120 44,140 44,000
Diluted...................................................... 46,610 44,140 44,000
</TABLE>
7
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RISK FACTORS
THIS OFFERING INVOLVES A HIGH DEGREE OF RISK. YOU SHOULD CAREFULLY CONSIDER
THE RISKS DESCRIBED BELOW BEFORE YOU DECIDE TO BUY OUR CLASS A COMMON STOCK. IF
ANY OF THE FOLLOWING RISKS ACTUALLY OCCUR, OUR BUSINESS, FINANCIAL CONDITION OR
RESULTS OF OPERATIONS WOULD LIKELY SUFFER. IN THAT CASE, THE TRADING PRICE OF
OUR CLASS A COMMON STOCK COULD DECLINE, AND YOU MIGHT LOSE ALL OR PART OF YOUR
INVESTMENT.
RISKS RELATED TO OUR BUSINESS
WE EXPECT TO INCUR LOSSES FOR THE FORESEEABLE FUTURE WHICH MAY REDUCE THE
TRADING PRICE OF OUR CLASS A COMMON STOCK
We expect to incur significant operating and capital expenditures in order
to:
- expand the 1-800-FLOWERS.COM brand through marketing and other promotional
activities;
- enter into strategic relationships with Internet companies;
- increase the number of products we offer; and
- enhance our technological infrastructure and order fulfillment
capabilities.
Although we have been profitable in the past, we expect to incur losses for
the foreseeable future as a result of these expenditures. In order to achieve
and maintain profitability, we will need to generate revenues significantly
above historical levels. We cannot assure you that we will achieve sufficient
revenues for profitability. Even if we do achieve profitability, we may not
sustain or increase profitability on a quarterly or annual basis in the future.
OUR QUARTERLY OPERATING RESULTS MAY SIGNIFICANTLY FLUCTUATE AND YOU SHOULD NOT
RELY ON THEM AS AN INDICATION OF OUR FUTURE RESULTS
Our future revenues and results of operations may fluctuate significantly
due to a combination of factors, many of which are outside of our control. The
most important of these factors include:
- seasonality;
- the timing and effectiveness of our marketing programs;
- the timing and effectiveness of capital expenditures;
- our ability to enter into or renew marketing agreements with Internet
companies; and
- competition.
We may be unable to adjust spending quickly enough to offset any unexpected
revenue shortfall. If we have a shortfall in revenue in relation to our
expenses, our operating results will suffer. Our operating results for any
particular quarter may not be indicative of future operating results. You should
not rely on quarter-to-quarter comparisons of our results of operations as an
indication of our future performance. It is possible that, in future periods,
our results of operations may be below the expectations of public market
analysts and investors. This could cause the trading price of our class A common
stock to fall.
Consumer spending on flowers, gifts and other products we sell may vary with
general economic conditions. If general economic conditions deteriorate and our
customers have less disposable income, consumers will likely spend less on our
products and our quarterly operating results will suffer.
For a discussion of other factors that may affect our quarterly results, see
"Management's Discussion and Analysis of Financial Conditions and Results of
Operations-- Quarterly Results of Operations".
OUR OPERATING RESULTS WILL SUFFER IF SALES DURING OUR PEAK SEASONS DO NOT MEET
OUR EXPECTATIONS
Sales of our products are seasonal, concentrated in the second calendar
quarter, due to Mother's Day, Easter and graduations, and the fourth calendar
quarter, due to the
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Thanksgiving and Christmas holidays. In anticipation of increased sales activity
during these periods, we hire a significant number of temporary employees to
supplement our permanent staff and we significantly increase our inventory
levels. If sales during these periods do not meet our expectations, we may not
generate sufficient revenue to offset these increased costs and our operating
results will suffer.
IF OUR CUSTOMERS DO NOT FIND OUR EXPANDED PRODUCT LINES APPEALING, OUR REVENUES
MAY NOT GROW AND OUR NET INCOME WILL DECREASE
Our business historically has focused on offering floral and gift products.
We have expanded our product lines in the gift, gourmet food and home and garden
categories, particularly with our acquisition of Plow & Hearth in April 1998,
and we expect to incur significant costs in marketing these new products. If our
customers do not find our expanded product lines appealing, we may not generate
sufficient revenue to offset their related costs and our net income will
decrease.
IF WE FAIL TO DEVELOP AND MAINTAIN OUR BRAND, WE WILL NOT INCREASE OR MAINTAIN
OUR CUSTOMER BASE OR OUR REVENUES
We must develop and maintain the 1-800-FLOWERS.COM brand to expand our
customer base and our revenues. In addition, we may introduce or acquire other
brands in the future. We believe that the importance of brand recognition will
increase as we expand our product offerings. Many of our customers may not be
aware of the non-floral products we offer. We intend to substantially increase
our expenditures for creating and maintaining brand loyalty and raising
awareness of our additional product offerings. However, if we fail to advertise
and market our products effectively, we may not succeed in establishing our
brands, we will lose customers and our revenues will decline.
Our success in promoting and enhancing the 1-800-FLOWERS.COM brand will also
depend on our success in providing our customers high-quality products and a
high level of customer service. If our customers do not perceive our products
and services to be of high quality, the value of the 1-800-FLOWERS.COM brand
would be diminished, we will lose customers and our revenues will decline.
A FAILURE TO ESTABLISH AND MAINTAIN STRATEGIC ONLINE RELATIONSHIPS THAT GENERATE
A SIGNIFICANT AMOUNT OF TRAFFIC COULD LIMIT THE GROWTH OF OUR BUSINESS
We expect that in the future a significant portion of our online customers
will purchase our products at our AOL online store or come to our Web site from
third party Web sites with which we have strategic relationships, including AOL,
Excite and the Microsoft Network. If these third-parties do not attract a
significant number of visitors, we will not receive a significant number of
online customers from these relationships and our revenues will decrease or not
grow. In addition, we plan to enter into more of these relationships and we may
pay significant fees to do so. There is strong competition to establish
relationships with leading Internet companies, and we may not successfully enter
into additional relationships. We may also be required to pay significant fees
to maintain and expand existing relationships. The cost of maintaining our
relationships with third party Internet companies for the nine months ended
March 28, 1999 was approximately $4.3 million. Our online revenues will suffer
if we fail to enter into new relationships or maintain existing relationships or
if these relationships do not result in traffic sufficient to justify their
cost.
IF LOCAL FLORISTS AND OTHER THIRD-PARTY VENDORS DO NOT FULFILL ORDERS TO OUR
CUSTOMERS' SATISFACTION, OUR CUSTOMERS MAY NOT SHOP WITH US AGAIN
Floral orders placed by our customers are fulfilled by local florists, a
majority of which are either part of the BloomNet network of approximately 1,500
independent florists or are stores that we own or franchise. Except for the
stores we own, we do not directly control any of these florists. In addition,
many of the
9
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non-floral products we sell are manufactured and delivered to our customers by
independent third-party vendors. If customers are dissatisfied with the
performance of the local florist or other third-party vendors, they may not
utilize our services when placing future orders and our revenues will decrease.
IF A FLORIST DISCONTINUES ITS RELATIONSHIP WITH US, OUR CUSTOMERS MAY EXPERIENCE
DELAYS IN SERVICE OR DECLINES IN QUALITY AND MAY NOT SHOP WITH US AGAIN
Many of our arrangements with local florists for order fulfillment,
including arrangements with BloomNet florists, are not formalized in writing. Of
those relationships which have been formalized in writing, including
arrangements with BloomNet florists, most may be terminated with 10 days notice.
If a florist discontinues its relationship with us, we will be required to
obtain a suitable replacement located in the same area, which may cause delays
in delivery or a decline in quality, leading to customer dissatisfaction and
loss of customers.
IF A SIGNIFICANT AMOUNT OF CUSTOMERS ARE NOT SATISFIED WITH THEIR PURCHASE, WE
WILL BE REQUIRED TO INCUR SUBSTANTIAL COSTS TO ISSUE REFUNDS, CREDITS OR
REPLACEMENT PRODUCTS
We offer our customers a 100% satisfaction guarantee on our products. If
customers are not satisfied with the products they receive, we will either send
the customer another product or issue the customer a refund or a credit. Our net
income could decrease if a significant number of customers request replacement
products, refunds or credits.
INCREASED SHIPPING COSTS AND LABOR STOPPAGES MAY ADVERSELY AFFECT SALES OF OUR
NON-FLORAL PRODUCTS
Our non-floral products are delivered to customers either directly from the
manufacturer or from our warehouse in Virginia. We have established
relationships with the United States Postal Service, Federal Express, United
Parcel Service and other common carriers for the delivery of these products. If
these carriers were to raise the prices they charge to ship our goods, our
customers might choose to buy comparable products locally to avoid shipping
charges. In addition, these carriers may experience labor stoppages, which could
impact our ability to deliver products on a timely basis to our customers and
adversely affect our customer relationships.
IF WE FAIL TO CONTINUOUSLY IMPROVE OUR WEB SITE, WE WILL NOT ATTRACT OR RETAIN
CUSTOMERS
If our potential or existing customers do not find our Web site a convenient
place to shop, we will not attract or retain customers and our sales will
suffer. To encourage the use of our Web site, we must continuously improve its
accessibility, content and ease of use. If our competitors' Web sites are
perceived as easier to use or better able to satisfy customer needs, our
customer traffic and our business would be adversely affected.
COMPETITION IN THE FLORAL, GIFT, GOURMET FOOD AND HOME AND GARDEN INDUSTRIES IS
INTENSE AND A FAILURE TO RESPOND TO COMPETITIVE PRESSURE COULD RESULT IN LOST
REVENUES
There are many companies that offer products in the floral, gift, gourmet
food and home and garden categories. In the floral category, our competitors
include:
- retail floral shops, some of which maintain toll-free telephone numbers;
- online floral retailers;
- catalog companies that offer floral products;
- floral telemarketers and wire services; and
- supermarkets and mass merchants with floral departments.
Similarly, the gift, gourmet food and home and garden categories are highly
competitive. Each of these categories encompasses a wide range of products and
is highly fragmented. Products in these categories may be purchased from a
number of outlets, including mass merchants, retail specialty shops, online
retailers and mail-order catalogs.
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<PAGE>
Competition is intense and we expect it to increase. Increased competition
could result in:
- price reductions, decreased revenue and lower profit margins;
- loss of market share; and
- increased marketing expenditures.
These and other competitive factors could materially and adversely affect our
results of operations.
IF WE DO NOT ACCURATELY PREDICT CUSTOMER DEMAND FOR OUR PRODUCTS, WE MAY LOSE
CUSTOMERS OR EXPERIENCE INCREASED COSTS
In the past, we did not need to maintain significant inventory of products.
However, as the volume of non-floral products we offer has expanded, we intend
to increase inventory levels and the number of products maintained in our
warehouses. Because we have limited experience offering many of our non-floral
products through our Web site, we may not predict inventory levels accurately.
If we overestimate customer demand for our products, excess inventory and
outdated merchandise could accumulate, tying up working capital and potentially
resulting in reduced warehouse capacity and inventory losses due to damage,
theft and obsolescence. If we underestimate customer demand, we will disappoint
customers who may turn to our competitors. Moreover, the strength of the
1-800-FLOWERS.COM brand could be diminished due to misjudgments in merchandise
selection.
IF THE SUPPLY OF FLOWERS FOR SALE BECOMES LIMITED, THE PRICE OF FLOWERS WILL
RISE OR FLOWERS MAY BE UNAVAILABLE AND OUR REVENUES AND GROSS MARGINS COULD
DECLINE
A variety of factors affect the supply of flowers in the United States and
the price of our floral products. If the supply of flowers available for sale is
limited due to weather conditions or other factors, prices for flowers will
likely rise and customer demand for our floral products may be reduced, causing
our revenues and gross margins to decline. Alternatively, we may not be able to
obtain high quality flowers in an amount sufficient to meet customer demand.
Even if available, flowers from alternative sources may be of lesser quality
and/or may be more expensive than those currently offered by us.
Most of the flowers sold in the United States are grown by farmers located
abroad, primarily in Colombia, Ecuador and Holland, and we expect that this will
continue in the future. The availability and price of flowers could be affected
by a number of factors affecting these regions, including:
- import duties and quotas;
- agricultural limitations and restrictions to manage pests and disease;
- changes in trading status;
- economic uncertainties and currency fluctuations;
- severe weather;
- work stoppages;
- foreign government regulations and political unrest; and
- trade restrictions, including United States retaliation against foreign
trade practices.
A FAILURE TO MANAGE OUR INTERNAL OPERATING AND FINANCIAL FUNCTIONS COULD LEAD TO
INEFFICIENCIES IN CONDUCTING OUR BUSINESS AND SUBJECT US TO INCREASED EXPENSES
Our expansion efforts have significantly strained our operational and
financial systems. To accommodate our growth, we recently implemented new or
upgraded operating and financial systems, procedures and controls. Any failure
to integrate these initiatives in an efficient manner could adversely affect our
business. In addition, our systems, procedures and controls may prove to be
inadequate to support our future operations.
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OUR FRANCHISEES MAY DAMAGE OUR BRAND OR INCREASE OUR COSTS BY FAILING TO COMPLY
WITH OUR FRANCHISE AGREEMENTS OR OUR OPERATING STANDARDS
As of March 28, 1999, we franchised 87 flower shops through 54 franchisees.
Our franchise business is governed by our Uniform Franchise Offering Circular,
franchise agreements and applicable franchise law. If our franchisees do not
comply with our established operating standards or the terms of the franchise
agreements, the 1-800-FLOWERS.COM brand may be damaged. We may incur significant
additional costs, including time-consuming and expensive litigation, to enforce
our rights under the franchise agreements. Additionally, we are the primary
tenant on 56 leases, which the franchisees sublease from us. If a franchisee
fails to meet its obligations as subtenant, we could incur significant costs to
avoid a default under the primary lease. Furthermore, as a franchisor we have
obligations to our franchisees. Franchisees may challenge the performance of our
obligations under the franchise agreements and subject us to costs in defending
these claims and, if the claims are successful, costs in connection with their
compliance.
IF THIRD PARTIES ACQUIRE RIGHTS TO USE SIMILAR DOMAIN NAMES OR PHONE NUMBERS OR
IF WE LOSE THE RIGHT TO USE OUR PHONE NUMBERS, OUR BRAND MAY BE DAMAGED AND WE
MAY LOSE SALES
Our Internet domain names are an important aspect of our brand recognition.
We cannot practically acquire rights to all domain names similar to
WWW.1800FLOWERS.COM. If third parties obtain rights to similar domain names,
these third parties may confuse our customers and cause our customers to
inadvertently place orders with these third parties, which would result in lost
sales for us and could damage our brand.
Likewise, the phone number that spells 1-800-FLOWERS is important to our
brand and our business. While we have obtained the right to use the phone
numbers 1-800-FLOWERS, 1-888-FLOWERS and 1-877-FLOWERS, as well as common
"FLOWERS" misdials, we may not be able to obtain rights to use the FLOWERS phone
number as new toll-free prefixes are issued, or the rights to all similar and
potentially confusing numbers. If third parties obtain the phone number which
spells "FLOWERS" with a different prefix or a toll-free number similar to
FLOWERS, these parties may also confuse our customers and cause lost sales for
us and potential damage to our brand. In addition, under applicable FCC rules,
ownership rights to telephone numbers cannot be acquired. Accordingly, the FCC
may rescind our right to use any of our phone numbers, including 1-800-FLOWERS.
IF WE DO NOT CONTINUE TO RECEIVE REBATES FROM WIRE SERVICES, OUR RESULTS OF
OPERATIONS COULD SUFFER
We have entered into arrangements with independent wire service companies
that provide us with rebates when we settle our customers' floral orders
utilizing their service. If we cannot renew these arrangements or enter similar
arrangements on commercially reasonable terms, our results of operations could
suffer. In addition, these companies may eliminate or modify the rebate
structure they have in place with us. Any adverse modification to these rebate
structures could also cause our results of operations to suffer.
OUR NET SALES AND GROSS MARGINS WOULD DECREASE IF WE EXPERIENCE SIGNIFICANT
CREDIT CARD FRAUD
A failure to adequately control fraudulent credit card transactions would
reduce our net sales and our gross margins because we do not carry insurance
against this risk. We have developed technology to help us to detect the
fraudulent use of credit card information. Nonetheless, to date, we have
suffered losses as a result of orders placed with fraudulent credit card data
even though the associated financial institution approved payment of the orders.
Under current credit card practices, we are liable for fraudulent credit card
transactions because we do not obtain a cardholder's signature.
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<PAGE>
A FAILURE TO INTEGRATE THE SYSTEMS AND OPERATIONS OF ANY ACQUIRED BUSINESS,
INCLUDING PLOW & HEARTH, WITH OUR OPERATIONS MAY DISRUPT OUR BUSINESS
We have acquired complementary businesses and may continue to do so in the
future. We are currently in the process of integrating the Web site, operations,
systems and personnel of Plow & Hearth. In particular, we will migrate Plow &
Hearth's transaction processing system to our transaction processing system,
automate fulfillment by the Madison, Virginia fulfillment center of home and
garden merchandise ordered from us and migrate the internal operating and
financial functions of Plow & Hearth to those of 1-800-FLOWERS.COM. If we are
unable to fully integrate Plow & Hearth or any future acquisition, our business
and operations could suffer, our management will be distracted and our expenses
may increase.
RISKS RELATED TO THE INTERNET AND OUR TECHNOLOGY
OUR REVENUES WILL NOT GROW IF THE INTERNET IS NOT ACCEPTED AS A MEDIUM FOR
COMMERCE
We expect to derive an increasing amount of our revenue from electronic
commerce, and intend to extensively market our non-floral products online. If
the Internet is not accepted as a medium for commerce, our revenues will not
grow as we expect and our business will suffer. A number of factors may inhibit
Internet usage, including:
- inadequate network infrastructure;
- consumer concerns for Internet privacy and security;
- inconsistent quality of service; and
- lack of availability of cost-effective, high speed service.
If Internet usage grows, the infrastructure may not be able to support the
demands placed on it by that growth and its performance and reliability may
decline. Web sites have experienced interruptions as a result of delays or
outages throughout the Internet infrastructure. If these interruptions continue,
Internet usage may decline.
A LACK OF SECURITY OVER THE INTERNET MAY CAUSE INTERNET USAGE TO DECLINE AND
CAUSE US TO EXPEND CAPITAL AND RESOURCES TO PROTECT AGAINST SECURITY BREACHES
A significant barrier to electronic commerce over the Internet has been the
need for secure transmission of confidential information and transaction
information. Internet usage could decline if any well-publicized compromise of
security occurred. As a result, we may be required to expend capital and
resources to protect against or to alleviate these problems.
UNEXPECTED SYSTEM INTERRUPTIONS CAUSED BY SYSTEM FAILURES MAY RESULT IN REDUCED
REVENUE AND HARM TO OUR REPUTATION
In the past, particularly during peak holiday periods, we have experienced
significant increases in traffic on our Web site and in our toll-free customer
service centers. Our operations are dependent on our ability to maintain our
computer and telecommunications systems in effective working order and to
protect our systems against damage from fire, natural disaster, power loss,
telecommunications failure or similar events. Our systems have in the past, and
may in the future, experience:
- system interruptions;
- long response times; and
- degradation in our service.
We cannot assure you that we will adequately implement systems to improve
the speed, security and availability of our Internet and telecommunications
systems. Because our business depends on customers making purchases on our
systems, our revenues will decrease and our reputation could be harmed if we
experience frequent or long system delays or interruptions or if a disruption
occurs during a peak holiday season.
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<PAGE>
IF FRY MULTIMEDIA AND AT&T DO NOT ADEQUATELY MAINTAIN OUR WEB SITE AND TELEPHONE
SERVICE, WE MAY EXPERIENCE SYSTEM FAILURES AND OUR REVENUES WILL DECREASE
We are dependent on Fry Multimedia to host and maintain our Web site and on
AT&T to provide telephone services to our customer service centers. If Fry
Multimedia or AT&T experience system failures or fail to adequately maintain our
systems, we would experience interruptions and our customers might not continue
to utilize our services. If we do not maintain our Web site or our telephone
service, we will be unable to generate revenue. Our future success depends upon
these third-party relationships because we do not have the resources to maintain
our Web site or our telephone service without these or other third parties. We
may not be able to maintain these relationships or replace them on financially
attractive terms. Failure to do so may disrupt our operations or require us to
incur significant unanticipated costs.
INTERRUPTIONS IN FTD'S MERCURY SYSTEM OR A REDUCTION IN OUR ACCESS TO THIS
SYSTEM MAY DISRUPT ORDER FULFILLMENT AND CREATE CUSTOMER DISSATISFACTION
A significant portion of our customers' orders were communicated to the
fulfilling florist through FTD's Mercury system. The Mercury system is an order
processing and messaging network used to facilitate the transmission of floral
orders between florists. The Mercury system has in the past experienced
interruptions in service. If the Mercury system experiences interruptions in the
future, we would experience difficulties in fulfilling our customers' orders and
many of our customers might not continue to shop with us.
In addition, we have been engaged in discussions with FTD regarding
decreasing our level of access to the Mercury system. FTD is one of our
competitors, and any material decrease or elimination of our access to Mercury
by FTD would adversely impact our ability to fulfill orders in a timely fashion
during peak periods and may result in lost revenues and customers.
YEAR 2000 PROBLEMS MAY DISRUPT OUR OPERATIONS AND SUBJECT US TO INCREASED
EXPENSES
We are dependent upon the proper functioning of our technology
infrastructure. This technology infrastructure is comprised of our computer and
telecommunications systems, which include hardware and software provided by
third-party vendors, and the systems maintained by our suppliers and BloomNet
florists. A failure of any part of our technology infrastructure to correctly
recognize dates beyond December 31, 1999 could materially disrupt our ability to
receive and fulfill customer orders, cause us to incur significant expenses and
cause losses of valuable data, each of which could adversely affect our business
and operations. In addition, the vast majority of purchases by our customers are
made with credit cards, and our financial condition may be adversely affected to
the extent our customers are unable to use their credit cards due to Year 2000
issues that are not rectified by the customers' credit card vendors or third
party credit card transaction processors. For a discussion of Year 2000 issues,
see "Management's Discussion and Analysis of Financial Condition and Results of
Operations--Year 2000 Readiness Disclosure".
RISKS RELATING TO OUR ORGANIZATION AND LEGAL UNCERTAINTY
WE ARE CONTROLLED BY OUR CHIEF EXECUTIVE OFFICER, WHOSE INTERESTS MAY DIFFER
FROM OTHER STOCKHOLDERS
Our common stock is divided into two classes. The class A common stock has
one vote per share and the class B common stock has 10 votes per share. Mr.
James F. McCann, our Chairman and Chief Executive Officer, will control 77.2% of
the combined voting power of our common stock after this offering and will
control the outcome of any corporate transaction or other matter submitted to
the stockholders for approval, including mergers, consolidations and the sale of
all or
14
<PAGE>
substantially all of our assets, and also the power to prevent or cause a change
in control. The interests of Mr. McCann may differ from the interests of the
other stockholders.
IF WE ARE UNABLE TO HIRE AND RETAIN KEY PERSONNEL, OUR BUSINESS AND GROWTH WILL
SUFFER
Our success is dependent on our ability to hire, retain and motivate highly
qualified personnel. In particular, our success depends on the continued efforts
of our Chairman and Chief Executive Officer, James F. McCann, and our Senior
Vice President, Christopher G. McCann. In addition, we have recently hired
several new members of our senior management team to help manage our growth and
we will need to recruit, train and retain a significant number of additional
employees, particularly employees with technical backgrounds. These individuals
are in high demand and we are not certain we will be able to attract the
personnel we need. The loss of the services of any of our executive management
or key personnel, our failure to integrate any of our new senior management into
our operations or our inability to attract qualified additional personnel could
cause our growth to suffer and force us to expend time and resources in locating
and training additional personnel.
MANY GOVERNMENTAL REGULATIONS MAY IMPACT THE INTERNET, WHICH COULD AFFECT OUR
ABILITY TO CONDUCT BUSINESS
Any new law or regulation, or the application or interpretation of existing
laws, may decrease the growth in the use of the Internet or our Web site. We
expect there will be an increasing number of laws and regulations pertaining to
the Internet in the United States and throughout the world. These laws or
regulations may relate to liability for information received from or transmitted
over the Internet, online content regulation, user privacy, taxation and quality
of products and services sold over the Internet. Moreover, the applicability to
the Internet of existing laws governing intellectual property ownership and
infringement, copyright, trademark, trade secret, obscenity, libel, employment,
personal privacy and other issues is uncertain and developing. This could
decrease the demand for our products, increase our costs or otherwise adversely
affect our business.
REGULATIONS IMPOSED BY THE FEDERAL TRADE COMMISSION MAY ADVERSELY AFFECT THE
GROWTH OF OUR INTERNET BUSINESS OR OUR MARKETING EFFORTS
The Federal Trade Commission has proposed regulations regarding the
collection and use of personal identifying information obtained from individuals
when accessing Web sites, with particular emphasis on access by minors. These
regulations may include requirements that we establish procedures to disclose
and notify users of privacy and security policies, obtain consent from users for
collection and use of information and provide users with the ability to access,
correct and delete personal information stored by us. These regulations may also
include enforcement and redress provisions. Moreover, even in the absence of
those regulations, the Federal Trade Commission has begun investigations into
the privacy practices of other companies that collect information on the
Internet. One investigation resulted in a consent decree under which an Internet
company agreed to establish programs to implement the principles noted above. We
may become a party to a similar investigation, or the Federal Trade Commission's
regulatory and enforcement efforts may adversely affect our ability to collect
demographic and personal information from users, which could adversely affect
our marketing efforts.
UNAUTHORIZED USE OF OUR INTELLECTUAL PROPERTY BY THIRD PARTIES MAY DAMAGE OUR
BRAND
Unauthorized use of our intellectual property by third parties may damage
our brand and our reputation and will likely result in a loss of customers. It
may be possible for third parties to obtain and use our intellectual property
without authorization. Third parties have in the past infringed or
misappropriated our intellectual property or similar proprietary rights. We
believe infringements and
15
<PAGE>
misappropriations will continue to occur in the future. Furthermore, the
validity, enforceability and scope of protection of intellectual property in
Internet-related industries is uncertain and still evolving. The laws of some
foreign countries are uncertain or do not protect intellectual property rights
to the same extent as do the laws of the United States.
DEFENDING AGAINST INTELLECTUAL PROPERTY INFRINGEMENT CLAIMS COULD BE EXPENSIVE
AND, IF WE ARE NOT SUCCESSFUL, COULD DISRUPT OUR ABILITY TO CONDUCT BUSINESS
We cannot be certain that our products do not or will not infringe valid
patents, trademarks, copyrights or other intellectual property rights held by
third parties. We may be a party to legal proceedings and claims relating to the
intellectual property of others from time to time in the ordinary course of our
business. We may incur substantial expense in defending against these
third-party infringement claims, regardless of their merit. Successful
infringement claims against us may result in substantial monetary liability or
may materially disrupt our ability to conduct business.
IF STATES BEGIN IMPOSING STATE SALES AND USE TAXES, WE MAY LOSE SALES OR INCUR
SIGNIFICANT EXPENSES IN SATISFACTION OF THESE OBLIGATIONS
At present, except for our retail operations, we do not collect sales or
other similar taxes in respect of sales and shipments of our products in states
other than New York, Texas, Arizona, Florida, Georgia and Virginia. However,
various states have sought to impose state sales tax collection obligations on
out-of-state direct marketing companies such as ours. A successful assertion by
one or more of these states that we should have collected or be collecting sales
tax on the sale of our products could result in additional costs and
corresponding price increases to our customers. Any imposition of state sales
and use taxes on our products sold over the Internet may decrease customers'
demand for our products and our revenue. The U.S. Congress has passed
legislation limiting for three years the ability of states to impose taxes on
Internet-based transactions. Failure to renew this legislation could result in
the broad imposition of state taxes on e-commerce.
PRODUCT LIABILITY CLAIMS MAY SUBJECT US TO INCREASED COSTS
Several of the products we sell, including perishable food products, may
expose us to product liability claims in the event that the use or consumption
of these products results in personal injury. Although we have not experienced
any material losses due to product liability claims to date, we may be a party
to product liability claims in the future and incur significant costs in their
defense. Product liability claims often create negative publicity, which could
materially damage our reputation and our brand. Although we maintain insurance
against product liability claims, our coverage may be inadequate to cover any
liabilities we may incur.
RISKS RELATED TO THIS OFFERING
WE WILL HAVE DISCRETION AS TO THE USE OF THE PROCEEDS OF THIS OFFERING, WHICH WE
MAY NOT USE EFFECTIVELY
We are not required to use the net proceeds of this offering for any
particular purpose, other than to redeem stock and stock options and to repay
existing debt. Our management will therefore have significant flexibility in
applying the net proceeds of this offering, including uses with which
stockholders may disagree. The failure of management to apply such funds
effectively could result in lost business opportunities. See "Use of Proceeds".
OUR STOCK PRICE MAY BE HIGHLY VOLATILE AND COULD DROP UNEXPECTEDLY, PARTICULARLY
BECAUSE WE HAVE INTERNET OPERATIONS
Following this offering, the price at which our class A common stock will
trade may be highly volatile and may fluctuate substantially. The stock market
has from time to time experienced significant price and volume fluctuations that
have affected the market prices of securities, particularly securities of
companies with Internet operations. As a
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<PAGE>
result, investors may experience a material decline in the market price of our
class A common stock, regardless of our operating performance. In the past,
following periods of volatility in the market price of a particular company's
securities, securities class action litigation has often been brought against
that company. We may become involved in this type of litigation in the future.
Litigation of this type is often expensive and diverts management's attention
and resources.
SHARES ELIGIBLE FOR PUBLIC SALE AFTER THIS OFFERING COULD ADVERSELY AFFECT OUR
STOCK PRICE
38,642,325 shares of our common stock could be sold in the public market 180
days after the offering. Sales of a large number of these shares could have an
adverse effect on the market price of our class A common stock by increasing the
number of shares available on the public market. See "Shares Eligible for Future
Sale".
OUR CHARTER DOCUMENTS AND DELAWARE LAW MAY INHIBIT A TAKEOVER
Provisions in our charter and bylaws and Delaware law may have the effect of
delaying or preventing a change of control or changes in our management that a
stockholder might consider favorable. See "Description of Capital Stock". If a
change of control or change in management is delayed or prevented, the market
price of our class A common stock could decline.
CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
This prospectus contains forward-looking statements based on our current
expectations, assumptions, estimates and projections about 1-800-FLOWERS.COM and
our industry. These forward-looking statements involve risks and uncertainties.
Our actual results could differ materially from those anticipated in these
forward-looking statements as a result of several factors, as more fully
described under the caption "Risk Factors" and elsewhere in this prospectus. The
forward-looking statements made in this prospectus relate only to events as of
the date on which the statements are made. We undertake no obligation to
publicly update any forward-looking statements for any reason, even if new
information becomes available or other events occur in the future.
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<PAGE>
USE OF PROCEEDS
We estimate that the net proceeds we will receive from the sale of the
shares of class A common stock offered by us will be $115.7 million, at the
initial public offering price of $21 per share and after deducting the
underwriting discount and estimated offering expenses. If the underwriters'
over-allotment option is exercised in full, we estimate that the net proceeds
will be $132.4 million.
We intend to use a portion of the proceeds of this offering as follows:
- $18.0 million to repay a term loan with Chase Bank that bears interest at
LIBOR plus 2.25% per year (7.31% at March 28, 1999) and matures on the
earlier of the consummation of this offering and July 3, 2000 that was
used to fund our acquisition of Plow & Hearth;
- $3.0 million to repay a draw on our line of credit with Chase Bank that
bears interest at LIBOR plus 2.25% per year (7.31% at March 28, 1999) and
matures simultaneously with the term loan that was used for working
capital and general corporate purposes; and
- $8.4 million to redeem all outstanding Plow & Hearth common stock not held
by us and Plow & Hearth stock options.
As of the date of this prospectus, we have not made any specific expenditure
plans with respect to the remaining proceeds of this offering. Therefore, we
cannot specify with certainty the particular uses for the net proceeds to be
received upon completion of this offering. Accordingly, our management will have
significant flexibility in applying the net proceeds of this offering.
We currently intend to use the remaining proceeds over time:
- to fund our marketing activities;
- to enhance our infrastructure;
- to enter into strategic relationships with Internet companies;
- to expand our product offerings; and
- for other general corporate purposes.
The principal purposes of this offering are to increase our working capital,
to create a public market for our common stock, to facilitate future access to
the public capital markets and to increase our visibility in the marketplace.
We believe opportunities may exist from time to time to expand our current
business through strategic acquisitions. We may use a portion of the proceeds
for these purposes. We are not currently a party to any contracts, letters of
intent, commitments or agreements, and are not currently engaged in active
negotiations, with respect to any acquisitions.
DIVIDEND POLICY
We have never declared or paid any cash dividends on our capital stock. We
currently intend to retain future earnings, if any, to provide funds to finance
the expansion of our business. As a result, we do not anticipate paying any cash
dividends in the foreseeable future.
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<PAGE>
CAPITALIZATION
The following table shows our capitalization as of March 28, 1999:
- on an actual basis;
- on a pro forma basis to reflect (1) the May 1999 private placement of
984,493 shares of preferred stock for net proceeds of $101.6 million, (2)
the use of $19.0 million of the proceeds from the private placement to
redeem all 348,220 shares of outstanding class C common stock from Chase
Venture Capital Associates and James F. McCann, (3) the investment by
Chase of $14.7 million to purchase 143,053 shares of preferred stock, (4)
the issuance to Chase of 263,452 shares of class A common stock and James
F. McCann of 84,768 shares of class B common stock in connection with the
redemption of the class C common stock, resulting in an adjustment to
retained earnings (deficit) of $3.6 million, and (5) the elective
conversion of 3,836,560 shares of class B common stock into class A common
stock by some of our investors and the automatic conversion of 428,070
shares of class A common stock into class B common stock; and
- on a pro forma as adjusted basis to reflect (1) our sale of shares of
class A common stock in this offering at the initial public offering price
of $21 per share, after deducting the underwriting discount and estimated
offering expenses, (2) the use of a portion of the proceeds from this
offering to repay $18.0 million of existing debt and redeem $8.4 million
of outstanding stock and stock options, and (3) the automatic conversion
of each outstanding share of our preferred stock into ten shares of class
A common stock. See "Use of Proceeds".
You should read this information together with our consolidated financial
statements and the notes to those statements appearing elsewhere in this
prospectus.
<TABLE>
<CAPTION>
AS OF MARCH 28, 1999
--------------------------
ACTUAL PRO FORMA
------------ ------------
(IN THOUSANDS)
<S> <C> <C>
Long-term debt and obligations under capital leases, excluding current portion................. $ 28,148 $ 28,148
Redeemable class C common stock, non-voting; 1,000,000 shares authorized, 348,220 shares issued
and outstanding (actual); no shares authorized, issued or outstanding (pro forma and pro
forma as adjusted)........................................................................... 19,020 --
Stockholders' equity (deficit):
Preferred stock, $0.01 par value, 200,000 shares authorized (actual); 1,200,000 shares
authorized (pro forma) and 10,000,000 shares authorized (pro forma as adjusted):
Series A preferred stock, no shares authorized, issued or outstanding (actual); 1,200,000
shares authorized, 1,127,546 shares issued and outstanding (pro forma); no shares
authorized, issued or outstanding (pro forma as adjusted)............................... -- 117,370
Common Stock, $0.01 par value, 101,500,000 shares authorized (actual); 400,000,000 shares
authorized (pro forma and pro forma as adjusted):
Class A common stock, one vote per share; 500,000 shares authorized, 480,870 shares
issued and 428,070 shares outstanding (actual); no shares authorized, issued or
outstanding (pro forma and pro forma as adjusted)....................................... 5 --
Class B common stock, non-voting; 100,000,000 shares authorized, 48,849,930 shares issued
and 43,569,930 shares outstanding (actual); no shares authorized, issued or outstanding
(pro forma and pro forma as adjusted)................................................... 488 --
Class A common stock, one vote per share; no shares authorized, issued or outstanding
(actual); 200,000,000 shares authorized (pro forma and pro forma as adjusted); 4,100,012
shares issued and outstanding (pro forma); 21,375,472 shares issued and outstanding (pro
forma as adjusted)...................................................................... -- 41
Class B common stock, ten votes per share; no shares authorized, issued or outstanding
(actual); 200,000,000 shares authorized (pro forma and pro forma as adjusted);
45,579,005 shares issued and 40,246,205 shares outstanding (pro forma and pro forma as
adjusted)............................................................................... -- 456
Additional paid-in capital................................................................... 3,419 6,046
Retained earnings (deficit).................................................................. (7,148) (10,779)
Deferred compensation........................................................................ (1,575) (1,575)
Treasury stock, at cost; 52,800 shares of class A common stock and 5,280,000 shares of class
B common stock (actual); 5,332,800 shares of class B common stock (pro forma and pro forma
as adjusted)............................................................................... (3,108) (3,108)
------------ ------------
Total stockholders' equity (deficit)........................................................... (7,919) 108,451
------------ ------------
Total capitalization........................................................................... $ 39,249 $ 136,599
------------ ------------
------------ ------------
<CAPTION>
PRO FORMA
AS ADJUSTED
------------
<S> <C>
Long-term debt and obligations under capital leases, excluding current portion................. $ 10,148
Redeemable class C common stock, non-voting; 1,000,000 shares authorized, 348,220 shares issued
and outstanding (actual); no shares authorized, issued or outstanding (pro forma and pro
forma as adjusted)........................................................................... --
Stockholders' equity (deficit):
Preferred stock, $0.01 par value, 200,000 shares authorized (actual); 1,200,000 shares
authorized (pro forma) and 10,000,000 shares authorized (pro forma as adjusted):
Series A preferred stock, no shares authorized, issued or outstanding (actual); 1,200,000
shares authorized, 1,127,546 shares issued and outstanding (pro forma); no shares
authorized, issued or outstanding (pro forma as adjusted)............................... --
Common Stock, $0.01 par value, 101,500,000 shares authorized (actual); 400,000,000 shares
authorized (pro forma and pro forma as adjusted):
Class A common stock, one vote per share; 500,000 shares authorized, 480,870 shares
issued and 428,070 shares outstanding (actual); no shares authorized, issued or
outstanding (pro forma and pro forma as adjusted)....................................... --
Class B common stock, non-voting; 100,000,000 shares authorized, 48,849,930 shares issued
and 43,569,930 shares outstanding (actual); no shares authorized, issued or outstanding
(pro forma and pro forma as adjusted)................................................... --
Class A common stock, one vote per share; no shares authorized, issued or outstanding
(actual); 200,000,000 shares authorized (pro forma and pro forma as adjusted); 4,100,012
shares issued and outstanding (pro forma); 21,375,472 shares issued and outstanding (pro
forma as adjusted)...................................................................... 214
Class B common stock, ten votes per share; no shares authorized, issued or outstanding
(actual); 200,000,000 shares authorized (pro forma and pro forma as adjusted);
45,579,005 shares issued and 40,246,205 shares outstanding (pro forma and pro forma as
adjusted)............................................................................... 456
Additional paid-in capital................................................................... 238,923
Retained earnings (deficit).................................................................. (12,279)
Deferred compensation........................................................................ (1,575)
Treasury stock, at cost; 52,800 shares of class A common stock and 5,280,000 shares of class
B common stock (actual); 5,332,800 shares of class B common stock (pro forma and pro forma
as adjusted)............................................................................... (3,108)
------------
Total stockholders' equity (deficit)........................................................... 222,631
------------
Total capitalization........................................................................... $ 232,779
------------
------------
</TABLE>
The number of shares of common stock outstanding after this offering (pro
forma as adjusted) does not include:
- 1,237,500 shares of class B common stock issuable upon exercise of options
outstanding as of July 7, 1999 at a weighted average exercise price of
$1.73 per share;
- 200,000 shares of class A common stock issuable upon exercise of options
outstanding as of July 7, 1999 and up to 9,700,000 additional shares of
class A common stock that could be issued under our 1999 stock incentive
plan; and
- 2,371,040 shares of class A common stock issuable upon the exercise of an
outstanding warrant at a nominal exercise price.
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<PAGE>
DILUTION
Our pro forma net tangible book value as of March 28, 1999 was approximately
$77.3 million, or $1.39 per share of common stock. Pro forma net tangible book
value per share is determined by dividing the amount of our total tangible
assets less total liabilities by the pro forma number of shares of class A and
class B common stock outstanding at that date, assuming the completion of the
May 1999 private placement, the redemption of the class C common stock and the
automatic conversion of our outstanding preferred stock into class A common
stock. Dilution in net tangible book value per share represents the difference
between the amount per share paid by purchasers of shares of class A common
stock in this offering and the net tangible book value per share of common stock
after giving effect to the offering. After giving effect to the issuance and
sale of the shares of class A common stock offered by us and after deducting the
underwriting discount and estimated offering expenses payable by us, our pro
forma net tangible book value as of March 28, 1999 would have been $190.9
million, or $3.10 per share. This represents an immediate increase in pro forma
net tangible book value of $1.71 per share to existing stockholders and an
immediate dilution of $17.90 per share to new investors purchasing shares in
this offering. The following table illustrates this per share dilution:
<TABLE>
<S> <C> <C>
Initial public offering price per share............................... $ 21.00
Pro forma net tangible book value per share at March 28, 1999....... $ 1.39
Increase in pro forma net tangible book value per share attributable
to this offering.................................................. 1.71
---------
Pro forma net tangible book value per share after the offering........ 3.10
---------
Dilution per share to new investors................................... $ 17.90
---------
---------
</TABLE>
The following table summarizes, on the pro forma basis described above, as
of March 28, 1999 the differences between the number of shares of common stock
purchased from us, the aggregate cash consideration paid to us and the average
price per share paid by existing class A and class B common stockholders and new
investors purchasing shares of class A common stock in this offering. The
calculation below is based on the initial public offering price of $21 per
share, before deducting the underwriting discount and estimated offering
expenses payable by us.
<TABLE>
<CAPTION>
SHARES PURCHASED TOTAL CONSIDERATION
------------------------ ----------------------------- AVERAGE PRICE
NUMBER PERCENT AMOUNT PERCENT PER SHARE
------------- --------- ---------------- ----------- --------------
<S> <C> <C> <C> <C> <C>
Existing stockholders....................... 55,621,677 90.3% $ 121,282,000 49.0% $ 2.18
New investors............................... 6,000,000 9.7 126,000,000 51.0 21.00
------------- --------- ---------------- -----
Total..................................... 61,621,677 100.0% $ 247,282,000 100.0%
------------- --------- ---------------- -----
------------- --------- ---------------- -----
</TABLE>
This discussion and table assume no exercise of any stock options or
warrants outstanding as of March 28, 1999. As of March 28, 1999, on the pro
forma basis described above, there were options outstanding to purchase a total
of 1,237,500 shares of class B common stock with a weighted average exercise
price of $1.73 per share and a warrant outstanding to purchase 2,371,040 shares
of class A common stock at a nominal exercise price. To the extent that any of
these options or the warrant are exercised, there will be further dilution to
new investors. See "Capitalization".
20
<PAGE>
SELECTED CONSOLIDATED FINANCIAL DATA
The selected consolidated statement of operations data for the years ended
June 30, 1996, June 29, 1997 and June 28, 1998 and the nine months ended March
28, 1999 and the consolidated balance sheet data as of June 29, 1997, June 28,
1998 and March 28, 1999 have been derived from our audited consolidated
financial statements included elsewhere in this prospectus. The selected
consolidated statement of operations data for the years ended June 30, 1994 and
July 2, 1995 and the selected consolidated balance sheet data as of June 30,
1994, July 2, 1995 and June 30, 1996 are derived from our audited consolidated
financial statements not included in this prospectus. The selected consolidated
statement of operations data for the nine months ended March 29, 1998 is derived
from our unaudited consolidated financial statements included elsewhere in this
prospectus which, in the opinion of management, has been prepared on the same
basis as the audited consolidated financial statements and contains all
adjustments, consisting of only normal recurring adjustments, necessary for a
fair presentation of our results of operations.
The selected unaudited pro forma combined financial data give effect to our
acquisition of Plow & Hearth in April 1998 as if the acquisition was completed
on June 30, 1997. The selected unaudited pro forma combined financial data do
not purport to be indicative of what our actual results of operations would have
been if the acquisition was completed at the assumed times and the interim
period financial data do not purport to be indicative of future operations and
should not be construed as representative of future operations.
The selected consolidated financial data set forth below should be read in
conjunction with "Management's Discussion and Analysis of Financial Condition
and Results of Operations" and the consolidated financial statements and the
notes to those statements included elsewhere in this prospectus.
21
<PAGE>
<TABLE>
<CAPTION>
YEAR ENDED NINE MONTHS ENDED
------------------------------------------------------- ------------------------
JUNE 30, JULY 2, JUNE 30, JUNE 29, JUNE 28, MARCH 29, MARCH 28,
1994 1995 1996 1997 1998 1998 1999
----------- --------- --------- --------- --------- ----------- -----------
(IN THOUSANDS, EXCEPT PER SHARE DATA)
<S> <C> <C> <C> <C> <C> <C> <C>
CONSOLIDATED STATEMENT OF
OPERATIONS DATA:
Net revenues:
Telephonic..................... $ 87,284 $ 100,826 $ 127,920 $ 145,295 $ 161,874 $ 107,141 $ 146,245
Online......................... 116 4,470 9,936 16,092 26,748 16,309 30,248
Retail fulfillment............. 4,263 11,511 15,272 25,043 31,970 22,767 27,175
----------- --------- --------- --------- --------- ----------- -----------
Total net revenues........... 91,663 116,807 153,128 186,430 220,592 146,217 203,668
Cost of revenues................. 53,468 64,657 92,820 115,078 136,966 91,773 123,738
----------- --------- --------- --------- --------- ----------- -----------
Gross profit..................... 38,195 52,150 60,308 71,352 83,626 54,444 79,930
Operating expenses:
Marketing and sales............ 29,170 38,564 42,952 47,464 55,417 38,089 67,204
Technology and development..... 500 626 851 1,411 1,794 1,128 5,207
General and administrative..... 7,019 10,035 11,556 12,338 15,832 10,315 10,528
Depreciation and
amortization................. 675 1,364 2,247 3,287 4,168 2,768 6,043
----------- --------- --------- --------- --------- ----------- -----------
Total operating expenses..... 37,364 50,589 57,606 64,500 77,211 52,300 88,982
----------- --------- --------- --------- --------- ----------- -----------
Operating income (loss).......... 831 1,561 2,702 6,852 6,415 2,144 (9,052)
Other income (expense), net...... (131) (131) (209) 674 1,654 1,729 (1,129)
----------- --------- --------- --------- --------- ----------- -----------
Income (loss) before income taxes
and minority interests......... 700 1,430 2,493 7,526 8,069 3,873 (10,181)
Provision (benefit) for income
taxes.......................... 62 300 1,255 3,135 3,181 1,515 (2,926)
----------- --------- --------- --------- --------- ----------- -----------
Income (loss) before minority
interests...................... 638 1,130 1,238 4,391 4,888 2,358 (7,255)
Minority interests............... -- -- 59 (4) 186 38 (99)
----------- --------- --------- --------- --------- ----------- -----------
Net income (loss)................ 638 1,130 1,297 4,387 5,074 2,396 (7,354)
Redeemable class C common stock
dividends...................... -- 293 1,029 1,462 1,608 1,206 1,328
----------- --------- --------- --------- --------- ----------- -----------
Net income (loss) applicable to
common stockholders............ $ 638 $ 837 $ 268 $ 2,925 $ 3,466 $ 1,190 $ (8,682)
----------- --------- --------- --------- --------- ----------- -----------
----------- --------- --------- --------- --------- ----------- -----------
Net income (loss) per common
share applicable to common
stockholders:
Basic.......................... $ 0.01 $ 0.02 $ 0.01 $ 0.07 $ 0.08 $ 0.03 $ (0.20)
----------- --------- --------- --------- --------- ----------- -----------
----------- --------- --------- --------- --------- ----------- -----------
Diluted........................ $ 0.01 $ 0.02 $ 0.01 $ 0.06 $ 0.07 $ 0.03 $ (0.20)
----------- --------- --------- --------- --------- ----------- -----------
----------- --------- --------- --------- --------- ----------- -----------
Shares used in the calculation of
net income (loss) per common
share:
Basic.......................... 48,530 48,600 47,050 44,140 44,120 44,140 44,000
----------- --------- --------- --------- --------- ----------- -----------
----------- --------- --------- --------- --------- ----------- -----------
Diluted........................ 48,530 49,780 49,420 46,470 46,610 46,750 44,000
----------- --------- --------- --------- --------- ----------- -----------
----------- --------- --------- --------- --------- ----------- -----------
</TABLE>
22
<PAGE>
<TABLE>
<CAPTION>
AS OF
--------------------------------------------------------------------------------------------------
JUNE 30, 1994 JULY 2, 1995 JUNE 30, 1996 JUNE 29, 1997 JUNE 28, 1998 MARCH 28, 1999
--------------- ------------- --------------- --------------- --------------- ---------------
(IN THOUSANDS)
<S> <C> <C> <C> <C> <C> <C>
CONSOLIDATED BALANCE SHEET
DATA:
Cash and equivalents...... $ 1,344 $ 10,775 $ 6,639 $ 11,443 $ 8,873 $ 2,632
Working capital
(deficit)............... (3,382) 2,822 (2,452) 1,975 1,950 (9,490)
Total assets.............. 13,669 35,483 36,884 44,130 81,746 86,599
Long-term liabilities..... 7,251 14,959 17,804 9,456 35,359 38,640
Redeemable class C common
stock................... -- 10,293 14,622 16,084 17,692 19,020
Total stockholders' equity
(deficit)............... (4,222) (3,316) (5,615) (2,670) 672 (7,919)
</TABLE>
<TABLE>
<CAPTION>
NINE MONTHS ENDED
YEAR ENDED --------------------------------
JUNE 28, 1998 MARCH 29, 1998 MARCH 28, 1999
-------------- --------------- ---------------
<S> <C> <C> <C>
PRO FORMA PRO FORMA ACTUAL
(IN THOUSANDS, EXCEPT PER SHARE DATA)
COMBINED STATEMENT OF OPERATIONS DATA:
Net revenues:
Telephonic................................................... $ 197,303 $ 142,568 $ 146,245
Online....................................................... 26,748 16,310 30,248
Retail fulfillment........................................... 33,696 24,494 27,175
-------------- --------------- ---------------
Total net revenues......................................... 257,747 183,372 203,668
Cost of revenues............................................... 157,084 111,891 123,738
-------------- --------------- ---------------
Gross profit................................................... 100,663 71,481 79,930
Operating expenses:
Marketing and sales.......................................... 67,819 50,491 67,204
Technology and development................................... 2,126 1,460 5,207
General and administrative................................... 20,369 14,852 10,528
Depreciation and amortization................................ 5,188 3,788 6,043
-------------- --------------- ---------------
Total operating expenses................................. 95,502 70,591 88,982
-------------- --------------- ---------------
Operating income (loss)........................................ 5,161 890 (9,052)
Other income (expense), net.................................... 521 596 (1,129)
-------------- --------------- ---------------
Income (loss) before income taxes and minority interests....... 5,682 1,486 (10,181)
Provision (benefit) for income taxes........................... 2,548 882 (2,926)
-------------- --------------- ---------------
Income (loss) before minority interests........................ 3,134 604 (7,255)
Minority interests............................................. 330 182 (99)
-------------- --------------- ---------------
Net income (loss).............................................. 3,464 786 (7,354)
Redeemable class C common stock dividends...................... 1,608 1,206 1,328
-------------- --------------- ---------------
Net income (loss) applicable to common stockholders............ $ 1,856 $ (420) $ (8,682)
-------------- --------------- ---------------
-------------- --------------- ---------------
Net income (loss) per common share applicable to common
stockholders:
Basic........................................................ $ 0.04 $ (0.01) $ (0.20)
-------------- --------------- ---------------
-------------- --------------- ---------------
Diluted...................................................... $ 0.04 $ (0.01) $ (0.20)
-------------- --------------- ---------------
-------------- --------------- ---------------
Shares used in the calculation of net income (loss) per common
share:
Basic........................................................ 44,120 44,140 44,000
-------------- --------------- ---------------
-------------- --------------- ---------------
Diluted...................................................... 46,610 44,140 44,000
-------------- --------------- ---------------
-------------- --------------- ---------------
</TABLE>
23
<PAGE>
MANAGEMENT'S DISCUSSION AND ANALYSIS
OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
THE FOLLOWING DISCUSSION OF OUR FINANCIAL CONDITION AND RESULTS OF
OPERATIONS SHOULD BE READ IN CONJUNCTION WITH OUR FINANCIAL STATEMENTS,
INCLUDING THE NOTES TO THOSE STATEMENTS, INCLUDED ELSEWHERE IN THIS PROSPECTUS.
OVERVIEW
1-800-FLOWERS.COM is a provider of floral products, gifts, gourmet foods and
home and garden merchandise. Approximately 95% of our total net revenues consist
of the selling price of merchandise and service and shipping charges, net of
returns and credits.
A majority of our floral and floral-related gift products are fulfilled by
members of the BloomNet network of approximately 1,500 independent florists or
one of our owned or franchised stores. We recognize revenue upon delivery of the
order to the recipient. We transmit our orders either through BloomLink, our
proprietary Internet-based electronic communication system, or the communication
system of a third-party. Our remittance to the fulfilling florist is processed
either through a third-party wire service that reconciles and effects payments
between sending and fulfilling florists, called a clearinghouse, or is directly
paid by us. Consistent with industry practice, we remit 80% of the value of the
merchandise sold to a wire service for settlement with the fulfilling florist.
It is customary for the wire service to retain a 7% fee for its services.
Additionally, when settling directly with the fulfilling florist, we remit
between 71% and 74% of the value of the merchandise sold. It is also industry
practice for the clearinghouse to credit back to the originating florist a
rebate for payments processed through the clearinghouse. For florist-fulfilled
orders, we record the fees paid to the clearinghouses, net of rebates earned, as
a cost of revenues.
Our home and garden merchandise and our non-floral related gift products and
gourmet foods are shipped by us, members of BloomNet or third parties directly
to the customer. We recognize revenue upon shipment of the order. We ship
non-floral gift items by United States Postal Service, Federal Express, United
Parcel Service or other common carriers. Most of our home and garden products
are fulfilled from our Madison, Virginia fulfillment center. For sales of gifts,
gourmet foods and home and garden merchandise, we record the merchandise cost
and the associated costs of inbound freight and outbound shipping as cost of
revenues.
Our retail fulfillment operations primarily consist of our 33 owned stores
and 87 franchised stores. Retail fulfillment revenues also include revenues
attributable to our wholesale business, fees paid to us by members of the
BloomNet network and royalties, fees and sublease payments paid to us by our
franchised stores. Our owned stores serve as important local points of
fulfillment and enable us to test new products and marketing programs. A
majority of the revenues derived from our owned stores represent fulfillment of
our floral orders and are eliminated as intercompany revenues.
In April 1998, we acquired 88% of the issued and outstanding capital stock
of The Plow & Hearth, Inc., a catalog company specializing in home and garden
merchandise. We also acquired an advanced distribution facility, which we are
currently expanding to approximately 300,000 square feet. The acquisition was
accounted for using the purchase method of accounting. Accordingly, the purchase
price was allocated to the assets acquired and liabilities assumed based on fair
values at the date of acquisition. The purchase price, consisting of $16.1
million in cash and a management put liability of $6.3 million, exceeded the
estimated fair values of the net assets acquired by $19.6 million. This excess
has been recorded as goodwill and is being amortized over 20 years. We borrowed
$14.7 million of the purchase price through our bank credit facility.
With respect to the acquisition of Plow & Hearth, we entered into an
agreement with a number of Plow & Hearth's stockholders and optionholders, whose
shares and options,
24
<PAGE>
amounting to 12,668 and 28,334, respectively, we did not purchase in the
acquisition. According to the agreement, each stockholder and optionholder has
the right to cause Plow & Hearth to purchase all of its outstanding stock or
stock options at a price contingent upon the operating profits of Plow & Hearth.
Accordingly, we recorded a put liability of $6.3 million at the acquisition
date. The put liability was increased by $2.4 million at June 28, 1998 to
approximately $8.7 million, based on the formula specified in the agreement, of
which $1.6 million was charged to earnings and $800,000 was charged to goodwill.
During the first two quarters of fiscal 1999, the prior year charge to earnings
was reversed and goodwill adjusted in accordance with the formula to properly
state the put liability. We will use $8.4 million of the proceeds of this
offering to purchase these stockholders' and optionholders' Plow & Hearth stock
and stock options.
In fiscal 1999, we determined that our online revenues were likely to become
the key revenue and profitability drivers of our business going forward. In
fiscal 1998, our online revenues had reached $26.7 million, or 12.1% of our
total net revenues. This represented an increase of 65.8% over online revenues
of $16.1 million in fiscal 1997. Our online revenues in fiscal 1997 represented
an increase of 62.0% over online revenues of $9.9 million in fiscal 1996, which
in turn represented an increase of 122.3% over online revenues of $4.5 million
in fiscal 1995. Conversely, our telephonic business had slowed from a 27% growth
rate in fiscal 1996 to 16% in fiscal 1997 and to 3% in fiscal 1998, net of $11.4
million of Plow & Hearth revenues in fiscal 1998 resulting from its acquisition.
In addition, because opening new retail stores involved significant capital
investments, management attention and operating losses until the new stores
reached profitability, we determined that our retail stores should be a
complement to an Internet-focused distribution strategy.
Effective for the fiscal year ended June 28, 1998, we adopted Statement of
Position 98-1, known as SOP 98-1, Accounting for the Costs of Computer Software
Developed or Obtained for Internal Use. This statement requires that certain
costs related to the development or purchase of internal-use software be
capitalized and amortized over the estimated useful life of the software. The
statement also requires that costs related to the preliminary project stage and
post-implementation and post-operations stage in an internal-use computer
software development project be expensed as incurred. Capitalized computer
software development for internal use totaled approximately $828,000, $5.2
million and $626,000 for the years ended June 29, 1997 and June 28, 1998 and the
nine months ended March 28, 1999, respectively. None of these costs were
capitalized during the year ended June 30, 1996.
Although we have been profitable in the past, we expect to incur losses for
the foreseeable future as a result of the significant operating and capital
expenditures required to achieve our objectives. In order to achieve and
maintain profitability, we will need to generate revenues significantly above
historical levels. Our prospects for achieving profitability must be considered
in light of the risks, uncertainties, expenses, and difficulties encountered by
companies in the rapidly evolving market of online commerce.
25
<PAGE>
RESULTS OF OPERATIONS
The following table provides items from our consolidated statements of
operations expressed as a percentage of total net revenues for the periods
indicated:
<TABLE>
<CAPTION>
YEARS ENDED NINE MONTHS ENDED
------------------------------------- ------------------------
JUNE 30, JUNE 29, JUNE 28, MARCH 29, MARCH 28,
1996 1997 1998 1998 1999
----------- ----------- ----------- ----------- -----------
<S> <C> <C> <C> <C> <C>
Net revenues:
Telephonic............................................ 83.5% 78.0% 73.4% 73.2% 71.8%
Online................................................ 6.5 8.6 12.1 11.2 14.9
Retail fulfillment.................................... 10.0 13.4 14.5 15.6 13.3
----- ----- ----- ----- -----
Total net revenues.................................. 100.0 100.0 100.0 100.0 100.0
Cost of revenues........................................ 60.6 61.7 62.1 62.8 60.8
----- ----- ----- ----- -----
Gross profit............................................ 39.4 38.3 37.9 37.2 39.2
----- ----- ----- ----- -----
Operating expenses:
Marketing and sales................................... 28.0 25.4 25.1 26.0 33.0
Technology and development............................ 0.6 0.8 0.8 0.8 2.6
General and administrative............................ 7.5 6.6 7.2 7.1 5.1
Depreciation and amortization......................... 1.5 1.8 1.9 1.9 3.0
----- ----- ----- ----- -----
Total operating expenses............................ 37.6 34.6 35.0 35.8 43.7
----- ----- ----- ----- -----
Operating income (loss)................................. 1.8 3.7 2.9 1.4 (4.5)
----- ----- ----- ----- -----
Other income (expense), net............................. (0.2) 0.4 0.8 1.2 (0.5)
Income taxes (benefit).................................. 0.8 1.7 1.4 1.0 (1.4)
----- ----- ----- ----- -----
Net income (loss)....................................... 0.8% 2.4% 2.3% 1.6% (3.6)%
----- ----- ----- ----- -----
----- ----- ----- ----- -----
</TABLE>
COMPARISON OF THE NINE MONTHS ENDED MARCH 28, 1999 AND THE NINE MONTHS ENDED
MARCH 29, 1998
NET REVENUES. Net revenues consist primarily of the selling price of
merchandise and service and shipping charges, net of returns and credits. Total
net revenues increased 39.3%, from $146.2 million for the nine months ended
March 29, 1998 to $203.7 million for the nine months ended March 28, 1999.
Telephonic revenues increased 36.5%, from $107.1 million for the nine months
ended March 29, 1998 to $146.2 million for the nine months ended March 28, 1999
as a result of the Plow & Hearth acquisition. Online revenues increased 85.3%,
from $16.3 million for the nine months ended March 29, 1998 to $30.2 million for
the nine months ended March 28, 1999. Retail fulfillment revenues increased
19.3%, from $22.8 million for the nine months ended March 29, 1998 to $27.2
million for the nine months ended March 28, 1999, primarily due to a $4.0
million increase due to the growth in the number of owned retail stores from 21
to 34. We do not expect to materially increase the number of owned retail stores
in the foreseeable future.
COST OF REVENUES. Cost of revenues consists primarily of fees paid to
clearinghouses, net of rebates, and the cost of merchandise sold, including
inbound freight and outbound shipping. Additionally, cost of revenues includes
labor and facility expenses related to our wholesale operations and facility
costs related to properties that we sublet to our franchisees. Cost of revenues
increased 34.7%, from $91.8 million for the nine months ended March 29, 1998 to
$123.7 million for the nine months ended March 28, 1999. Cost of revenues
increased in line with total net revenues. For the same period, gross margin
increased 2.0 percentage points to 39.2%. The improvement in gross margin was
primarily attributable to the Plow & Hearth acquisition,
26
<PAGE>
whose product line carries a higher margin than our floral products.
MARKETING AND SALES EXPENSES. Marketing and sales expenses consist primarily
of advertising and promotional expenditures, catalog costs, fees paid to
establish and maintain strategic relationships with Internet companies, costs
associated with retail store, customer service center and fulfillment center
operations and the operating expenses of our departments engaged in marketing,
selling and merchandising activities. Marketing and sales expenses increased
76.4%, from $38.1 million, or 26.0% of total net revenues, for the nine months
ended March 29, 1998, to $67.2 million, or 33.0% of total net revenues, for the
nine months ended March 28, 1999. The increase was primarily attributable to
$13.6 million of catalog printing and circulation expenditures resulting from
the Plow & Hearth acquisition, a $4.5 million increase in our online and
traditional media advertising campaigns and a $7.6 million increase in payroll
in support of increased order fulfillment and customer service activities. We
expect marketing and sales expenses to increase significantly in future periods
as we implement our strategy to expand our base of strategic relationships with
Internet companies and to pursue an aggressive branding and marketing campaign.
TECHNOLOGY AND DEVELOPMENT EXPENSES. Technology and development expenses
consist primarily of payroll and operating expenses of our information
technology group, costs associated with our Web site, including design,
development and third-party hosting, and maintenance, support and licensing
costs pertaining to our order entry, customer service, fulfillment and database
systems. Technology and development expenses increased from $1.1 million for the
nine months ended March 29, 1998 to $5.2 million for the nine months ended March
28, 1999. The increase was primarily attributable to a $1.1 million increase in
payroll and related expenses for staff additions to the technology team, a $2.0
million increase in development costs incurred to enhance the content and
functionality of our Web site and our transaction processing system and a
$434,000 increase in web hosting fees. For the nine months ended March 28, 1999,
we capitalized $626,000 of acquired or developed software in accordance with SOP
98-1. We believe that continued investment in technology and development is
critical to attaining our strategic objectives and, as a result, we expect
technology and development costs to increase significantly, particularly in the
areas of Web site development and database management.
GENERAL AND ADMINISTRATIVE EXPENSES. General and administrative expenses
consist of payroll and other expenses in support of our executive, finance &
accounting, legal, human resources and other administrative functions, as well
as professional fees and other general corporate expenses. General and
administrative expenses increased 1.9%, from $10.3 million, or 7.1% of total net
revenues, for the nine months ended March 29, 1998 to $10.5 million, or 5.2% of
total net revenues, for the nine months ended March 28, 1999. The decrease as a
percentage of total net revenues was attributable to a $1.6 million benefit
related to the reduction in the Plow & Hearth put liability. We expect that
general and administrative expenses will increase in the future due to the
expansion of our staff to support our growth strategy and the incremental costs
we expect to incur as a public company.
DEPRECIATION AND AMORTIZATION. Depreciation and amortization increased from
$2.8 million for the nine months ended March 29, 1998 to $6.0 million for the
nine months ended March 28, 1999. The increase was primarily due to additional
capital expenditures in short-lived information systems hardware and software,
as well as the increase in depreciable assets acquired and goodwill of
approximately $675,000 created by the Plow & Hearth acquisition.
OTHER INCOME (EXPENSE), NET. Other income (expense), net consists primarily
of interest expense attributable to our credit facility, promissory notes issued
to sellers in acquisitions, and leases, offset by interest income on our cash
and short-term
27
<PAGE>
investments and dividend income. For the nine months ended March 28, 1999, we
recorded a net expense of $1.1 million due primarily to the financing of the
Plow & Hearth acquisition. For the nine months ended March 29, 1998, we realized
other net income of $1.7 million, which consisted primarily of a $1.5 million
dividend from a minority investment.
INCOME TAXES. For the nine months ended March 28, 1999, we incurred a loss
that provided a tax benefit of $2.9 million at an effective rate of 28.7%. For
the nine months ended March 29, 1998, we provided for taxes of $1.5 million at
an effective rate of 39.1%. The effective tax rate differed from the combined
statutory rate as a result of the non-taxable component of a $1.5 million
dividend, offset in part by the non-deductibility of certain goodwill
amortization. We anticipate incurring significant losses in the foreseeable
future. After accounting for recoverable income taxes due to allowable tax
carry-back claims, we intend to provide a full valuation allowance on the
related deferred tax asset to reflect the uncertainty of its realization in the
future.
YEAR ENDED JUNE 28, 1998 COMPARED TO THE YEAR ENDED JUNE 27, 1997
NET REVENUES. Total net revenues increased 18.3%, from $186.4 million for
fiscal 1997 to $220.6 million for fiscal 1998. Telephonic revenues increased
11.4%, from $145.3 million in fiscal 1997 to $161.9 million in fiscal 1998. The
increase was primarily due to our April 1998 acquisition of Plow & Hearth, which
contributed $11.4 million in net revenues in the fourth quarter. Online revenues
increased 65.8%, from $16.1 million in fiscal 1997 to $26.7 million in fiscal
1998. Retail fulfillment revenues increased 28.0%, from $25.0 million in fiscal
1997 to $32.0 million in fiscal 1998, primarily as a result of our July 1997
acquisition of a wholesale supplier of fresh-cut flowers and floral arrangements
to the supermarket industry, which generated $5.0 million in net revenues in
fiscal 1998.
COST OF REVENUES. Cost of revenues increased 19.0%, from $115.1 million in
fiscal 1997 to $137.0 million in fiscal 1998. The increase was in line with the
increase in total net revenues. Our gross margin decreased 0.4 percentage points
from 38.3% to 37.9% due to an increase in the percentage of total net revenue
from lower margin wholesale operations.
MARKETING AND SALES EXPENSES. Marketing and sales expenses increased 16.6%,
from $47.5 million, or 25.4% of total net revenues, for fiscal 1997 to $55.4
million, or 25.1% of total net revenues, for fiscal 1998. The additional
spending was primarily attributable to a $5.5 million increase in payroll in
support of order fulfillment and customer service activities, $2.6 million of
catalog expenditures resulting from the Plow & Hearth acquisition and an
increase of $1.8 million resulting from the expansion of our online presence
through an online marketing agreement with AOL, which became effective in May
1997. These increases were offset, in part, by a $3.0 million decrease in
traditional marketing that contributed to the decrease as a percentage of net
revenues.
TECHNOLOGY AND DEVELOPMENT EXPENSES. Technology and development expenses
increased 28.6%, from $1.4 million in fiscal 1997 to $1.8 million in fiscal 1998
as a result of an increase in web hosting fees of $340,000. In addition to
recognized product development expenses, we capitalized $5.2 million of software
development costs in fiscal 1998 in accordance with SOP 98-1, reflecting our
increased investments in our infrastructure. This compares to $828,000 of
capitalized development costs in fiscal 1997.
GENERAL AND ADMINISTRATIVE EXPENSES. General and administrative expenses
increased 28.5%, from $12.3 million, or 6.6% of total net revenues, for fiscal
1997 to $15.8 million, or 7.2% of total net revenues, for fiscal 1998. The
increase in general and administrative expenses was primarily due to an $856,000
increase in professional fees related to our retail fulfillment operations,
successful trademark defense costs and a charge to earnings in June 1998 of $1.6
million related to an increase in the Plow & Hearth put liability.
28
<PAGE>
DEPRECIATION AND AMORTIZATION. Depreciation and amortization increased from
$3.3 million in fiscal 1997 to $4.2 million in fiscal 1998. The increase relates
to the higher level of depreciable assets in fiscal 1998 as well as the
depreciable assets acquired and goodwill created by the Plow & Hearth
acquisition.
OTHER INCOME (EXPENSE), NET. Other income, net increased from $674,000 for
fiscal 1997 to $1.7 million for fiscal 1998. The increase was primarily
attributable to a $1.5 million dividend from a minority investment partially
offset by increased interest expense related to borrowings incurred to finance
our acquisition of Plow & Hearth.
INCOME TAXES. Income taxes increased from $3.1 million for fiscal 1997 to
$3.2 million for fiscal 1998. The effective tax rate decreased 2.3 percentage
points, from 41.7% for fiscal 1997 to 39.4% for fiscal 1998. The reduction in
rate was caused by receipt of a $1.5 million dividend taxed at more favorable
rates, offset in part by the effect of higher non-deductible goodwill related to
the Plow & Hearth acquisition.
YEAR ENDED JUNE 29, 1997 COMPARED TO THE YEAR ENDED JUNE 30, 1996
NET REVENUES. Total net revenues increased 21.8%, from $153.1 million in
fiscal 1996 to $186.4 million in fiscal 1997. Telephonic revenues increased
13.6% from $127.9 million for fiscal 1996 to $145.3 million for fiscal 1997 and
online revenues increased 62.6% from $9.9 million for fiscal 1996 to $16.1
million for fiscal 1997. These increases were primarily the result of the growth
of our telephonic and online customer base. Retail fulfillment revenues
increased 63.4% from $15.3 million in fiscal 1996 to $25.0 million in fiscal
1997, primarily due to the to the acquisition of a wholesale supplier of
fresh-cut flowers and floral arrangements to the supermarket industry in
September 1996, which generated $7.1 million in net revenues in fiscal 1997.
COST OF REVENUES. Cost of revenues increased 24.0%, from $92.8 million in
fiscal 1996 to $115.1 million in fiscal 1997. The increase was in line with the
increase in total net revenues. Our gross margin decreased 1.1 percentage points
from 39.4% in fiscal 1996 to 38.3% in fiscal 1997 due to the increase in revenue
from lower margin wholesale operations.
MARKETING AND SALES EXPENSES. Marketing and sales expenses increased 10.5%,
from $43.0 million, or 28.0% of total net revenues, in fiscal 1996 to $47.5
million, or 25.4% of total net revenues, in fiscal 1997. The additional spending
increase was primarily attributable to a $2.0 million increase in personnel
costs supporting the customer service centers as well as a $1.4 million increase
in general advertising dollars to support our brand. However, these increases
were, in percentage terms, lower than the percentage increase in total net
revenues, resulting in a decrease as a percentage of total net revenues.
TECHNOLOGY AND DEVELOPMENT EXPENSES. Technology and development expenses
increased 64.5%, from $851,000 in fiscal 1996 to $1.4 million in fiscal 1997.
The increase primarily consisted of a $262,000 increase in salary and related
expenses of additional information technology staff to support our growth.
GENERAL AND ADMINISTRATIVE EXPENSES. General and administrative expenses
increased 6.0%, from $11.6 million, or 7.5% of total net revenues, in fiscal
1996 to $12.3 million, or 6.6% of total net revenues, in fiscal 1997. The
increase in general and administrative expenses was primarily due to increased
salaries and related expenses associated with the expansion of our order
fulfillment operations.
DEPRECIATION AND AMORTIZATION. Depreciation and amortization increased from
$2.2 million in fiscal 1996 to $3.3 million in fiscal 1997. The increase relates
to a full year of depreciation on $5.0 million of assets purchased in fiscal
1996, as well as depreciation on assets purchased in fiscal 1997.
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OTHER INCOME (EXPENSE), NET. Other income, net was $674,000 in fiscal 1997
compared to an expense of $209,000 in fiscal 1996. The difference was primarily
attributable to the retirement of $5.8 million of related party debt obligations
in fiscal 1996.
INCOME TAXES. Income taxes increased from $1.3 million in fiscal 1996 to
$3.1 million in fiscal 1997. The effective tax rate decreased 8.6 percentage
points, from 50.3% for fiscal 1996 to 41.7% in fiscal 1997. The effective tax
rate reflects the non-deductible amortization related to our 1995 purchase of
one of our franchisees and, in fiscal 1996, a non-deductible charge.
QUARTERLY RESULTS OF OPERATIONS
The following tables provide unaudited quarterly statement of operations
data for the last seven quarters and expressed as a percentage of total net
revenues. We believe this unaudited information has been prepared substantially
on the same basis as the annual audited financial statements and all necessary
adjustments, consisting of only normal recurring adjustments, have been included
in the amounts stated below to present fairly our results of operations. The
operating results for any quarter are not necessarily indicative of the
operating results for any future period.
<TABLE>
<CAPTION>
THREE MONTHS ENDED
---------------------------------------------------------------------------------
SEPT. 28, DEC. 28, MAR. 29, JUNE 28, SEPT. 27, DEC. 27, MAR. 28,
1997 1997 1998 1998 1998 1998 1999
----------- --------- --------- ----------- ----------- --------- ---------
<S> <C> <C> <C> <C> <C> <C> <C>
(IN THOUSANDS)
Net revenues:
Telephonic........................ $ 28,601 $ 40,041 $ 38,499 $ 54,733 $ 34,370 $ 67,972 $ 43,903
Online............................ 3,276 5,938 7,095 10,439 6,258 10,771 13,219
Retail fulfillment................ 5,638 7,610 9,519 9,203 6,946 10,061 10,168
----------- --------- --------- ----------- ----------- --------- ---------
Total net revenues.............. 37,515 53,589 55,113 74,375 47,574 88,804 67,290
Cost of revenues.................... 23,499 33,361 34,913 45,193 29,793 51,847 42,098
----------- --------- --------- ----------- ----------- --------- ---------
Gross profit........................ 14,016 20,228 20,200 29,182 17,781 36,957 25,192
----------- --------- --------- ----------- ----------- --------- ---------
Operating expenses:
Marketing and sales............... 9,792 14,689 13,608 17,328 14,455 33,065 19,684
Technology and development........ 409 185 534 666 1,127 1,807 2,273
General and administrative........ 3,280 3,730 3,305 5,517 2,348 3,273 4,907
Depreciation and amortization..... 905 905 958 1,400 1,871 2,015 2,157
----------- --------- --------- ----------- ----------- --------- ---------
Total operating expenses...... 14,386 19,509 18,405 24,911 19,801 40,160 29,021
----------- --------- --------- ----------- ----------- --------- ---------
Operating income (loss)............. (370) 719 1,795 4,271 (2,020) (3,203) (3,829)
----------- --------- --------- ----------- ----------- --------- ---------
Other income (expense), net......... 1,724 (13) 56 73 (227) (623) (378)
Income taxes (benefit).............. 524 273 718 1,666 (677) (1,071) (1,178)
----------- --------- --------- ----------- ----------- --------- ---------
Net income (loss)................... $ 830 $ 433 $ 1,133 $ 2,678 $ (1,570) $ (2,755) $ (3,029)
----------- --------- --------- ----------- ----------- --------- ---------
----------- --------- --------- ----------- ----------- --------- ---------
</TABLE>
30
<PAGE>
<TABLE>
<CAPTION>
THREE MONTHS ENDED
---------------------------------------------------------------------------------
SEPT. 28, DEC. 28, MAR. 29, JUNE 28, SEPT. 27, DEC. 27, MAR. 28,
1997 1997 1998 1998 1998 1998 1999
----------- --------- --------- ----------- ----------- --------- ---------
(AS A PERCENTAGE OF TOTAL NET REVENUES)
<S> <C> <C> <C> <C> <C> <C> <C>
Net revenues:
Telephonic........................ 76.3% 74.7% 69.8% 73.6% 72.2% 76.6% 65.2%
Online............................ 8.7 11.1 12.9 14.0 13.2 12.1 19.7
Retail fulfillment................ 15.0 14.2 17.3 12.4 14.6 11.3 15.1
----------- --------- --------- ----------- ----------- --------- ---------
Total net revenues.............. 100.0 100.0 100.0 100.0 100.0 100.0 100.0
Cost of revenues.................... 62.6 62.3 63.3 60.8 62.6 58.4 62.6
----------- --------- --------- ----------- ----------- --------- ---------
Gross profit........................ 37.4 37.7 36.7 39.2 37.4 41.6 37.4
----------- --------- --------- ----------- ----------- --------- ---------
Operating expenses:
Marketing and sales............... 26.1 27.4 24.7 23.3 30.4 37.2 29.2
Technology and development........ 1.1 0.3 1.0 0.9 2.4 2.0 3.4
General and administrative........ 8.8 7.0 6.0 7.4 4.9 3.7 7.3
Depreciation and amortization..... 2.4 1.7 1.7 1.9 3.9 2.3 3.2
----------- --------- --------- ----------- ----------- --------- ---------
Total operating expenses........ 38.4 36.4 33.4 33.5 41.6 45.2 43.1
----------- --------- --------- ----------- ----------- --------- ---------
Operating income (loss)............. (1.0) 1.3 3.3 5.7 (4.2) (3.6) (5.7)
----------- --------- --------- ----------- ----------- --------- ---------
Other income (expense), net......... 4.6 (0.0) 0.1 0.1 (0.5) (0.7) (0.6)
Income taxes benefit................ 1.4 0.5 1.3 2.2 (1.4) (1.2) (1.8)
----------- --------- --------- ----------- ----------- --------- ---------
Net income (loss)................... 2.2% 0.8% 2.1% 3.6% (3.3)% (3.1)% (4.5)%
----------- --------- --------- ----------- ----------- --------- ---------
----------- --------- --------- ----------- ----------- --------- ---------
</TABLE>
Our quarterly results may experience seasonal fluctuations. Historically,
revenues have been highest in the fourth fiscal quarter, due to a number of
major floral gifting occasions, including Mother's Day, Easter and graduations.
Due to our acquisition of Plow & Hearth, which generates more revenues in our
second fiscal quarter due to Christmas and Thanksgiving, our second fiscal
quarter revenues in fiscal 1999 increased significantly from historical levels.
We expect our second fiscal quarter revenues to represent a larger proportion of
our total revenues in the future.
It is difficult for us to forecast our revenues or earnings accurately. We
believe that period-to-period comparisons of our operating results may not be
meaningful and should not be relied upon as an indication of future performance.
We do not have a backlog and almost all of our net revenues are derived from
transactions that are consummated and fulfilled on the same day, the next day or
shortly thereafter.
LIQUIDITY AND CAPITAL RESOURCES
Since inception, we have financed our operations primarily through loans
from our Chief Executive Officer, which were repaid in June 1996, cash flow from
operations and a sale of class C common stock in January 1995. In addition, to
finance acquisitions, we have issued promissory notes to sellers and entered
into a $30.0 million credit agreement with a bank that provides for an $18.0
million term loan and a $12.0 million revolving credit facility. Additionally,
we have a $4.5 million revolving credit line with another bank. At March 28,
1999, $2.8 million was outstanding under this revolving credit line and we had
$2.6 million in cash and equivalents. In May 1999, we issued preferred stock
yielding us net proceeds of $101.6 million in a private placement.
We used $9.7 million in cash to fund operations during the nine months ended
March 28, 1999, principally to fund our net loss as well as increases in
accounts receivable and inventories. This use of cash was offset in part by
increases in accounts payable and accrued expenses, due primarily to our revenue
growth. We generated $5.8 million, $10.7 million and $9.5 million in cash from
operations in fiscal 1996, 1997 and 1998, respectively.
We used $1.7 million in cash for investing activities in the nine months
ended March 28,
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1999. We used $4.0 million, $4.2 million and $25.5 million in cash for investing
activities in fiscal 1996, 1997 and 1998, respectively. In each period, cash
used for investing activities related primarily to the purchase of property,
equipment and investments in our systems infrastructure and, in fiscal 1998, the
acquisition of Plow & Hearth. For the nine months ended March 28, 1999, we
generated cash by liquidating investments yielding proceeds of $5.4 million. In
fiscal 1998, we used $15.2 million, net of cash acquired, related to the Plow &
Hearth acquisition.
We generated $5.2 million in cash from financing activities in the nine
months ended March 28, 1999 and $13.4 million in fiscal 1998. In the nine months
ended March 28, 1999, financing activities included net borrowings of $6.2
million under our credit facility and revolving lines of credit and an increase
in our mortgage notes payable of $1.1 million related to the expansion of the
Plow & Hearth credit facility. In fiscal 1998, we borrowed $15.5 million to
finance the Plow & Hearth acquisition, offset in part by repayments of capital
leases and seller acquisition notes and the purchase into treasury of $133,000
of outstanding class A and B common stock. In fiscal 1997, we used $1.7 million
in financing activities related to the repayment of capital leases and
promissory notes issued to sellers. Finally, in 1996 we used $3.0 million in
financing to repay capital leases and related party loans as well as purchased
into treasury $3.0 million of outstanding class A and B common stock.
Our material capital commitments consist of:
- an aggregate of $18.0 million outstanding at March 28, 1999 under our
credit agreement that bears interest at LIBOR plus 2.25% per annum (7.31%
at March 28, 1999);
- promissory notes issued to sellers in connection with prior acquisitions
by us in the aggregate principal amount of $4.5 million, which bear
interest at rates ranging from 6.5% to 12% per annum and mature at dates
ranging from September 1999 to November 2004, all of which are secured by
either the stock or assets of various subsidiaries of 1-800-FLOWERS.COM;
- obligations outstanding under capital and operating leases; and
- obligations to pay $11.5 million to AOL during the term of our agreements
with AOL. In addition, we are required to share a small portion of our
AOL-derived revenue with AOL. Through March 28, 1999 we have paid $7.5
million to AOL under these agreements. Of the remaining $4.0 million, $3.0
million is payable in July 1999 and $500,000 is payable during each of the
fiscal years ending June 2000 and June 2001.
As of March 28, 1999, we were in default of covenants contained in our
credit agreement. The lender under the credit agreement has waived these
defaults and the credit agreement has been amended to provide that all amounts
outstanding under the credit agreement will become due upon the effectiveness of
this offering and to reduce the revolving credit line to $5.0 million. We have
allocated a portion of the proceeds of this offering to repay the amounts
outstanding under the credit facility and we do not believe the repayment of the
credit facility will adversely impact our liquidity.
At March 28, 1999, our known commitments for the subsequent twelve months
totalled approximately $18.6 million and were comprised of fees related to
online marketing agreements, co-marketing fees related to airline frequent flier
programs, expenses under our operating leases, interest expense and the current
portion of long term debt excluding the credit facility to be repaid from the
proceeds of this offering. We believe that the net proceeds from this offering,
together with our current cash and cash equivalents, will be sufficient to meet
our anticipated cash needs for working capital and capital expenditures for at
least the next 12 months. If cash generated from operations is insufficient to
satisfy our liquidity requirements, we may seek to sell additional
32
<PAGE>
equity or debt securities. The sale of additional equity or convertible debt
securities could result in additional dilution to our stockholders. There can be
no assurance that financing will be available in amounts or on terms acceptable
to us, if at all.
YEAR 2000 COMPLIANCE
Many currently installed computer systems and software products are coded to
accept or recognize only two digit entries in the date code field. These systems
and software products will need to accept four digit entries to distinguish
21(st) century dates from 20(th) century dates. As a result, computer systems
and software used by many companies and governmental agencies may need to be
upgraded to comply with Year 2000 requirements or risk system failure or
miscalculations causing disruptions of normal business activities.
OUR STATE OF READINESS
We have made a preliminary assessment of the state of our operating and
administrative systems, including our telecommunications systems, our order
processing and data collection systems and our Internet-related systems, to
assess our state of Year 2000 readiness. Our assessment plan consists of:
- evaluating our date dependent code, software and hardware and evaluating
external dependencies;
- quality assurance testing of our internally developed software and
systems; and
- obtaining assurances or warranties from third-party vendors and licensors
of material hardware, software and services that are related to the
delivery of our services.
As part of our effort to assess our Year 2000 readiness, we identified our
suppliers and vendors, sent letters requesting Year 2000 compliance statements,
recorded their responses, and investigated alternative products and services for
those suppliers not prepared for Year 2000.
Our critical systems fall into six categories: transaction processing, call
management, telecommunications, fulfillment, finance and interactive
applications. The core transaction processing and infrastructure systems are
internally maintained and hosted. Interactive-based applications, which are our
Web site and BloomLink, are hosted at Fry Multimedia. To date, our assessment
has determined that these critical business systems are all Year 2000 compliant,
except our call routing system, which we expect to be fully Year 2000 compliant
by October 1999.
1-800-FLOWERS.COM's non-critical and non-information technology systems,
which include security and mailing systems, mail room facilities for automated
postage, fire and backup generator systems and company-wide paging and alert
systems, have been tested and/or represented to us as Year 2000 compliant.
The non-information technology systems of Plow & Hearth, including those
used for picking, packing, shipping, receiving and security, were upgraded as
part of an overall warehouse expansion project in 1998. As a result, all of
these systems have been identified, assessed and found to be Year 2000
compliant.
All material commercial software and hardware on which we depend is either
Year 2000 compliant or will be upgraded to be compliant in the normal course of
business through the installation of upgrades or replacements. Our material
hardware, software and service vendors have informed us that the products we
use, or will be using as upgrades or replacements, to support our operations are
Year 2000 compliant. Our Web site hosting service, Fry Multimedia, has
represented to us that its hardware and software systems are Year 2000
compliant. Our internal critical business systems are dependent on the software
and hardware products of four vendors: Oracle, Sun, Microsoft and AT&T. Oracle
and Sun have represented to us that their products are Year 2000 compliant. We
are in the process of migrating our current Microsoft software applications to
Year 2000
33
<PAGE>
compliant software released by Microsoft, which we expect to complete by October
1999. We expect our AT&T products to be upgraded for compliance by October 1999,
with the exception of AT&T's dynamic call routing software, which we expect to
replace by October 1999 with GeoTel software, which has been represented to us
as Year 2000 compliant.
We have not yet contacted our major suppliers of fresh products (flowers and
plants) and hard goods for their Year 2000 compliance. We expect to initiate and
complete our assessment of these suppliers by October 1999. Our business is not
dependent on any one supplier. If one or more of these suppliers are not Year
2000 compliant, we will obtain our fresh products and hard goods from
alternative suppliers that are Year 2000 compliant.
Approximately one-half of BloomNet florists use our BloomLink web-based
order processing system, which is Year 2000 compliant. The remaining BloomNet
florists are being approached to implement BloomLink. By the end of 1999 we
expect our fulfilling florists to be electronically linked to 1-800-
FLOWERS.COM either through BloomLink or one of the other available Year 2000
compliant communication systems. Our business is not dependent on any one
florist or wire service. To the extent one or more BloomNet florists are not so
linked, then we may use an alternative fulfilling florist.
COSTS TO ADDRESS YEAR 2000 ISSUES
To date, we have not incurred any significant costs attributable to Year
2000 compliance. Our recent information technology investments have been in
support of our expanding operating and decision support requirements and to the
extent they involved a replacement of an existing system, also accommodated Year
2000 compliance. We do, however, expect to incur approximately $1.0 million in
the third calendar quarter to make our call routing system Year 2000 compliant.
Other than these costs, we are not currently aware of any material operational
issues or costs associated with preparing our systems for the Year 2000.
Nonetheless, we may experience material unexpected costs caused by undetected
errors or defects in the technology used in our systems or because of the
failure of a material vendor to be Year 2000 compliant.
RISKS ASSOCIATED WITH YEAR 2000 ISSUES
Notwithstanding our Year 2000 compliance efforts, the failure of a material
system or vendor, or the Internet generally, to be Year 2000 compliant could
harm the operation of our systems or have other unforeseen, material adverse
consequences to us. We may also experience external Year 2000-related failures
or disruptions that might generally affect industry and commerce, such as
utility or transportation company Year 2000 compliance failures and related
service interruptions. All of these factors could materially adversely affect
our business.
CONTINGENCY PLANS
As discussed above, we are engaged in an ongoing Year 2000 assessment and
have not developed a contingency plan to address situations that might occur if
technologies on which we depend are not Year 2000 compliant.
We intend to develop a contingency plan, which we expect to complete by
October 1999. The results of our Year 2000 assessment and testing, and the
responses received from third-party vendors and service providers will be taken
into account in determining the need for and nature and extent of any
contingency plans.
Based on our assessment done to date, we believe that the reasonable likely
worst-case scenario with respect to Year 2000 issues could be the difficulty for
customers to place orders in the event of disruption of power or communication
facilities. Although these events could have an adverse effect on our business
in the short-term, we do not believe that Year 2000 issues will materially and
adversely affect our business, results of operations or financial condition over
the long-term. No assurances can be given that our expectations will be
realized.
34
<PAGE>
BUSINESS
THE ORIGINS OF 1-800-FLOWERS.COM
Our business began in 1976, when James F. McCann, our Chairman and Chief
Executive Officer, acquired a single retail florist in New York City. We
expanded to 14 retail locations by 1986, when we changed our business strategy
to take advantage of the rapid emergence of toll-free calling. We acquired the
right to use the toll-free telephone number 1-800-FLOWERS, adopted it as our
corporate identity and began to aggressively build a national brand around it.
We believe we were one of the first companies to embrace this new way of
conducting business.
To support the growth of our toll-free business and to provide superior
customer service, we began developing an operating infrastructure that
incorporated the best available technologies. Over time, we implemented:
- a sophisticated transaction processing system that facilitated rapid order
entry and fulfillment;
- an advanced telecommunications system; and
- multiple customer service centers to handle increasing call volume.
To enable us to deliver products reliably nationwide on a same-day or
next-day basis and to market pre-selected, high-quality floral products, we
created BloomNet, a nationwide network of approximately 1,500 independent local
florists selected by us for their high-quality products, superior customer
service and order fulfillment and delivery capabilities.
In the early 1990s, we recognized the emergence of the Internet as a
significant strategic opportunity and moved aggressively to embrace this new
medium. By taking advantage of our previous investments in our infrastructure,
we were able to quickly develop and implement an online presence. As a result,
we were one of the first companies to market products online through CompuServe
beginning in 1992 and AOL beginning in 1994 (keyword: flowers). In April 1995,
we opened our fully functional, e-commerce Web site (WWW.1800FLOWERS.COM) and
subsequently entered into strategic relationships with AOL, Excite and Microsoft
Network, among others, to build our online brand and customer base.
Our online presence has enabled us to expand the number and types of
products we can effectively offer. Since 1995, we have expanded our online
product offerings of flowers, gourmet foods and gifts and added complementary
home and garden merchandise through our April 1998 acquisition of Plow & Hearth.
1-800-FLOWERS.COM TODAY
[Graphic consisting of five circles arranged around the periphery, each
containing a depiction of one category of products and labeled "Floral",
"Garden", "Home", "Gourmet" and "Gifts". In the center of graphic are the
Company name and logo and the words "Brand", "Product Selection", "Customer
Relationships", "Technology Infrastructure" and "Fulfillment Capabilities".]
35
<PAGE>
We believe our success in selling floral, gift, gourmet food and home and garden
products is attributable to the following key elements of our business:
OUR BRAND. We believe that 1-800-FLOWERS is one of the most recognized
brands in the floral industry. The strength of our brand has enabled us to
extend our product offerings to complementary products, including gifts, gourmet
foods and home and garden merchandise, and to attract a significant number of
customers to our Web site. We continue to invest heavily in building our brand
through strategic online relationships and extensive marketing, advertising and
public relations programs. We believe our brand is characterized by:
- Convenience. Our customers may purchase floral, gift, gourmet food and
home and garden products online or by calling our toll-free telephone
number from the home or office 24 hours a day, seven days a week. We offer
a variety of delivery options, including same-day or next-day service
throughout the United States.
- Quality. High-quality products are critical to our continued brand
strength. We offer our customers a 100% satisfaction guarantee on all of
our products.
- Selection. Over the course of a year, we offer more than 1,500 varieties
of fresh-cut and seasonal flowers, plants and floral arrangements, and
more than 6,000 SKUs of gifts, gourmet foods and home and garden products,
including garden accessories and casual lifestyle furnishings.
- Customer Service. We ensure a high level of customer service by training
our agents to assist our customers over the telephone and online to select
the appropriate flowers or gifts and to monitor order fulfillment.
OUR PRODUCT SELECTION. We continuously expand our product offerings to
offer a better shopping experience for our customers. Our merchandising team
works closely with manufacturers and suppliers to select and design our
principal floral, gift, gourmet food and home and garden merchandise as well as
other products that meet the seasonal and other special needs of our customers.
Because we offer a wide selection of products, we create the opportunity to
have a relationship with customers who purchase products not only for gifting
occasions but also for everyday consumption.
OUR CUSTOMER RELATIONSHIPS. Through our direct contact with our customers,
we collect information and maintain a database about our customers. This
information includes the customer's name, address, e-mail address, telephone
number, demographic information, individual preferences, shopping and buying
patterns and other key attributes. We use this information to improve our
customers' experience with us by offering products that meet their needs, to
target promotional offers, to identify future consumption and giving occasions
and to send gift reminders and e-mail messages, including our electronic
newsletter. As of March 28, 1999, our total database of customers numbered
approximately 7.2 million. We also gather information about the recipients of
our
36
<PAGE>
products, including their name, address, telephone number and the products
received.
We market our products to businesses for gifting, incentive and reward
programs. We currently provide many of our large corporate customers with an
account manager, a team of floral and gifting coordinators and a customized,
password-protected area of our Web site. In addition, each employee of our
corporate customers is entitled to receive special offers and discounts on
personal purchases.
OUR TECHNOLOGY INFRASTRUCTURE. We believe we have been and continue to be a
leader in implementing new technologies and systems to give our customers the
best possible experience with us, whether online or over the telephone. Our Web
site has been designed to be secure, fast and easy to use. To serve our
telephone customers, we have implemented a centrally managed telecommunications
network.
We process both online and telephonic orders through the same transaction
processing system. This system selects the florist or other vendor to fulfill a
customer's order, electronically transmits the order for fulfillment and
captures the customer's profile and purchasing history. In addition, our
customer service representatives are electronically linked to this system,
enabling them to facilitate placement of an order and subsequently track
customer and order information.
OUR FULFILLMENT CAPABILITIES. Fresh-cut and seasonal flowers and floral
arrangements are perishable and often sent as gifts. A majority of our
customers' purchases of floral and floral-related gift products are fulfilled
through the BloomNet network of approximately 1,500 independent florists or one
of our owned or franchised retail stores. This allows us to deliver our floral
products on a same-day or next-day basis to ensure freshness and to meet our
customers' need for prompt delivery. In addition, we are better able to ensure
consistent product quality and presentation and offer a greater variety of
arrangements, which we believe creates a better experience for our customers and
gift recipients. We select BloomNet members for their high-quality products,
superior customer service and order fulfillment and delivery capabilities.
To ensure reliable and efficient communication of online and telephonic
orders to the BloomNet members, we created BloomLink, a proprietary
Internet-based communications system. At March 28, 1999, approximately one-half
of the BloomNet members had adopted BloomLink since its introduction in January
1998. We also have the ability to arrange for delivery of floral products
internationally through independent wire services.
We fulfill most of our gift basket and gourmet food items primarily through
members of BloomNet or third-party suppliers that ship products directly to the
customer by next-day or other delivery method chosen by the customer. We select
our third-party vendors based upon the quality of their products, their
reliability and their ability to meet our volume requirements.
We package and ship our home and garden products from our advanced 185,000
square foot fulfillment center located in Madison, Virginia by next-day or other
delivery method chosen by the customer. We are currently enlarging this facility
to approximately 300,000 square feet to support our anticipated future growth.
OUR STRATEGY
Our objective is to be the leading e-commerce provider of flowers, gifts,
gourmet foods and products for the home and garden. The key elements of our
strategy to achieve this objective are:
AGGRESSIVELY EXTEND OUR BRAND. Our goal is to make the 1-800-FLOWERS.COM
brand synonymous with flowers, gifts, gourmet foods and home and garden
products. To do this, we intend to invest in building our brand and in
communicating the benefits and convenience of shopping with 1-800-FLOWERS.COM.
We intend to
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<PAGE>
significantly increase our marketing expenditures to:
- maintain and develop new strategic relationships with Internet companies;
- expand our Internet advertising and promotion;
- broaden our television, radio, print and outdoor advertising campaigns;
and
- increase our public relations programs, such as community events, radio
and television demonstrations and trade conferences.
We intend to market other high-quality brands in addition to
1-800-FLOWERS.COM. We may accomplish this through internal development,
co-branding arrangements, strategic partnerships or acquisitions of
complementary businesses.
EXPAND OUR OFFERINGS OF GIFTS AND HOME AND GARDEN PRODUCTS. To broaden our
relationships with our existing customers, we intend to offer more products
designed for everyday occasions and sentiments, as well as products for the home
and garden. To do this, we intend to expand our relationships with product
manufacturers or acquire businesses with complementary product lines.
ENHANCE OUR CUSTOMER RELATIONSHIPS. We intend to enhance our relationships
with our customers, encouraging more frequent and more extensive use of our Web
site, by introducing enhanced product-related content and interactive features.
We will also continue to personalize the features of our Web site and increase
our use of both customer and recipients' information to target product
promotions, remind our customers of upcoming occasions and convey other
marketing messages. In addition, we are committed to continuing to make shopping
and visiting WWW.1800FLOWERS.COM an easy, secure and pleasurable experience for
our customers.
We believe we have a significant opportunity to expand our corporate
accounts. We intend to focus greater resources on developing customized programs
for our corporate customers to meet their gifting needs and those of their
employees.
INCREASE THE NUMBER OF ONLINE CUSTOMERS. Our goal is to increase the number
of customers placing orders through our Web site. To achieve this goal, we
intend to:
- actively promote our Web site through Web portals and online networks;
- aggressively expand our online affiliate program, in which independent Web
sites link directly to our Web site;
- aggressively market our Web site in our advertising campaigns;
- promote our Web site to our existing telephonic customers; and
- facilitate access to our Web site for our corporate customers by
developing direct links from their internal corporate networks.
CONTINUE TO UPGRADE OUR TECHNOLOGY INFRASTRUCTURE. We will continue to make
significant investments and use the best available technologies in order to
improve the functionality of our Web site and our underlying operations. In
particular, we intend to:
- continue to improve the speed and ease of use of our Web site;
- improve our transaction processing system to facilitate order tracking and
to enhance the interface with our accounting and financial systems;
- enhance our ability to analyze our database of customer information and
conduct personalized one-to-one marketing; and
- further expand the functionality and features of BloomLink.
CONTINUE TO IMPROVE OUR FULFILLMENT CAPABILITIES. We intend to improve our
fulfillment capabilities to make our operations more efficient by:
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- strengthening our relationships with BloomNet member florists and
increasing the number of BloomLink installations in their stores;
- evaluating and implementing alternative means of fulfillment, including
centralized production and logistics partnering; and
- continuing to improve our operations that support our gift, gourmet food
and home and garden product lines.
OUR PRODUCTS
We offer a wide range of products, including fresh-cut and seasonal flowers,
floral arrangements, gifts, gourmet foods and home and garden merchandise. In
addition to selecting our core products, our merchandising team works closely
with manufacturers and suppliers to select and design products that meet the
seasonal and other special needs of our customers. For the years ended June 29,
1997 and June 28, 1998 and for the nine months ended March 28, 1999, the flowers
and plants product category represented 92.1%, 86.9% and 72.2% of total net
revenues, respectively. Additionally, for the nine months ended March 28, 1999,
the home category generated 10.0% of total net revenues.
Over the course of a year, our product selection consists of:
FLOWERS AND PLANTS. We offer more than 1,300 varieties of fresh-cut and
seasonal flowers and floral arrangements for all occasions and holidays. We also
offer more than 200 varieties of popular plants for the home and garden.
GIFTS. We offer more than 200 SKUs of gifts, including gift baskets, dolls,
plush toys, balloons, bath and spa items, wreaths and ornaments.
GOURMET FOODS. We offer more than 100 SKUs in the gourmet food category,
including candies, chocolates, nuts, cookies and fruits.
HOME. We offer more than 2,500 SKUs for the home, including candles and
lighting, vases, kitchen items and accents, casual lifestyle furniture and home
accessories.
GARDEN. We offer more than 3,000 SKUs for the garden, including outdoor
furniture, tools and accessories, pottery, nature-related products, clothing and
footwear.
OUR WEB SITE
We offer floral, gift, gourmet food and home and garden products through our
1-800-FLOWERS.COM Web site (WWW.1800FLOWERS.COM). Customers may come to our Web
site directly or may be referred to us by a Web site with which we have a
strategic relationship. Our online partners include AOL, Excite and Microsoft
Network and more than 3,000 members of our online affiliate program, which we
initiated in February 1999. In addition, our customers can shop at our AOL store
(keyword: flowers). We also offer home and garden products through the Plow &
Hearth Web site (WWW.PLOWHEARTH.COM). We intend to integrate the Plow & Hearth
Web site into our 1-800-FLOWERS.COM Web site to provide our customers the
ability to purchase floral, gift, gourmet food and home and garden products
conveniently in a single visit. As of March 28, 1999, approximately 495,000
customers had made a purchase through our Web site or our AOL store in the
previous twelve months.
Our Web site allows customers to easily browse and purchase our products,
promotes brand loyalty and encourages repeat purchases by providing an inviting
customer experience. Our Web site offers customers detailed product information,
complete with photographs, contests, home decorating and how-to tips,
information on floral trends, gift-giving suggestions and information about
special events and offers. We have designed our Web site to be fast, secure and
easy to use and to enable customers to order products with minimal effort. Our
Web site includes the following key features:
SEARCHING. We have incorporated sophisticated search capabilities, which
enable customers to search for products by category, occasion, price, flower
type or keyword. We
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also have a "Gift Center" section that provides popular gift ideas for each
occasion.
PERSONALIZATION. We utilize our Web site to enhance the direct relationship
with our customers. The "My Assistant" area of our site enables customers to
establish their floral and gift preferences, which personalizes and simplifies
their visits. "My Assistant" members are also provided with an online address
book of names and addresses of their gift recipients, access to their purchasing
history and e-mail notification of specials and events at our local retail
stores. Our customers can also register for our "Gift Reminder Program," in
which we send them an e-mail reminder a few days prior to an occasion to remind
them of the occasion and to recommend specific flowers and gifts.
SECURITY. We use secure server software to encrypt the customer's credit
card number prior to transmitting it over the Internet.
DELIVERY. We offer customers a variety of delivery and shipping options,
including same-day or next-day delivery by the fulfilling local florist and a
number of delivery options through Federal Express, United Parcel Service, the
United States Postal Service and other common carriers.
CUSTOMER SERVICE. Through our six customer service centers, we offer
service and support to our customers 24 hours a day, seven days a week over the
telephone. We also provide real-time online messaging and e-mail support to our
customers. We intend to enhance our ability to provide a high level of customer
service through the use of new Internet-based technologies.
PRIVACY. We recognize the importance of maintaining the privacy of our
customers. We use the information gathered from our customers and others who
have registered on our Web site from time to time to send our own promotional
materials. We periodically make information available to selected third parties
for direct marketing purposes. However, customers may elect not to receive our
promotional information or instruct us not to make their information available
to third parties. We also gather information concerning how visitors use and
navigate our Web site. We use this information only internally to better allow
us to serve our customers. Our current online privacy policy is set forth on our
Web site.
MARKETING AND PROMOTION
Our marketing and promotion strategy is designed to strengthen our 1-800-
FLOWERS.COM brand, build customer loyalty, increase the number of online and
telephonic customers, encourage repeat purchases and develop additional product
revenue opportunities. We also intend to develop and market other high-quality
brands in addition to 1-800-FLOWERS.COM through internal development,
co-branding arrangements, strategic partnerships or acquisitions of
complementary businesses. We market and promote our brand and products as
follows:
OUR STRATEGIC ONLINE RELATIONSHIPS. We promote our products through
strategic relationships with leading Web portals and online networks. Our key
relationships include:
- America Online. We have worked with AOL since 1994 and maintain a separate
online 1-800-FLOWERS.COM store for the convenience of AOL's subscribers.
We are the exclusive provider of fresh-cut flowers and plants through any
area controlled by AOL on AOL's proprietary online service and the
exclusive provider of fresh-cut flowers and plants for gifting occasions
on AOL.com. Under our agreements with AOL, the term "exclusive" means that
AOL will not promote, market or advertise on its online service or AOL.com
these products on behalf of any entity other than 1-800-FLOWERS.COM. In
addition, we are prominently promoted through banner and other
advertisements across AOL's online service and AOL.com. Our agreements
with AOL extend through June 2001. The agreement with the AOL proprietary
online service may be terminated by AOL if revenue thresholds are not met
or by either party upon the other's material breach, insolvency or
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acquisition by a competitor. The agreement with AOL.com may be terminated
by either party upon the other's material breach or insolvency or by AOL
upon an acquisition of 1-800-FLOWERS.COM by any entity that offers
Internet connectivity.
- Microsoft Network. Our products, advertisements and links to our Web site
are prominently featured on Microsoft Network's online shopping channel.
Our agreement with Microsoft Network extends through September 1999.
- Excite. Our products and links to our Web site are also prominently
featured on Excite's shopping channel. Our agreement with Excite extends
through June 2000.
- StarMedia Network. Through our relationship with StarMedia Network, we are
developing Spanish and Portuguese language versions of our Web site.
OUR ONLINE AFFILIATE PROGRAM. In addition to securing alliances with
frequently visited Web sites, in February 1999 we established an affiliate
network that has grown to more than 3,000 Web sites operated by third parties.
Affiliates may join this program through our Web site and their participation
may be terminated by them or by us at any time. To date, this program has not
generated a significant amount of revenue. These Web sites earn commissions by
referring customers from their sites to our Web site. Affiliates include AT&T
WorldNet, Earthlink/Sprint, Gateway 2000, HomeArts, About.com and PCWorld
Online.
TRADITIONAL MEDIA. We utilize traditional media, including television,
radio, print and outdoor advertising, to market our brand and products.
Traditional media allows us both to reach a large number of customers and to
target particular market segments.
DIRECT MAIL AND CATALOGS. We use our direct mail promotions and catalogs to
increase the number of new customers and to introduce additional products to our
existing customers. Through the use of PLOW & HEARTH'S catalogs, we intend to
cross-promote our floral and gift products to our home and garden customers as
well as home and garden products to our floral and gift customers. For the nine
months ended March 28, 1999, we mailed a total of approximately 28.6 million
catalogs, including PLOW & HEARTH and AMERICAN COUNTRY HOME. We believe these
catalogs will attract additional customers to our WWW.1800FLOWERS.COM and
WWW.PLOWHEARTH.COM Web sites.
CO-MARKETING AND PROMOTIONS. We have established a number of co-marketing
relationships and promotions to advertise our products. For example, we have
established co-marketing arrangements with United, American and Delta airlines
as well as American Express, VISA and MasterCard, among others. We established
the American and Delta airlines relationships in the third quarter of fiscal
1999. To date, all of these relationships have not generated a significant
amount of revenue.
FULFILLMENT OPERATIONS
Our customers primarily place orders for our products online or over the
telephone. Our fulfillment operations are represented in the following diagram:
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[Graphical representation of fulfillment operations, consisting of three
headings labeled "Channel", "Fulfillment" and "Products". Under the heading
"Channel" are depictions of a computer terminal, with the caption "Online", and
a telephone sales agent, with the caption "Telephonic". Under the heading
"Fulfillment" is a map of the United States with scattered dots representing our
retail stores and the caption "1500 BloomNet Stores" and depictions of other
types of fulfillment facilities and the captions "Owned & Franchised Florists",
"Direct from Vendor" and "Our Fulfillment Centers". Under the heading "Products"
are depictions of our various product offerings and the captions "Flowers &
Plants", "Gifts", "Gourmet" and "Home and Garden".]
FLOWERS AND PLANTS. A majority of our floral orders are fulfilled through
the BloomNet network of approximately 1,500 independent florists or one of our
owned or franchised retail stores. We select retail florists for the BloomNet
network based upon the historical volume of floral purchases in a particular
geographic area, the number of BloomNet florists currently serving the area and
the florist's design staff, facilities, quality of floral processing, ability to
fulfill orders in sufficient volume and delivery capabilities. To join BloomNet,
a retail florist must submit an application to 1-800-FLOWERS.COM and be approved
by our internal selection committee.
By fulfilling floral orders through BloomNet or one of our owned or
franchised stores, we are able to deliver floral products on a same-day or
next-day basis to ensure freshness and to meet our customers' need for prompt
delivery. Because we select these florists and receive customer feedback on
their performance in fulfilling orders, we are able to ensure consistent product
quality and presentation and offer a greater variety of arrangements, which we
believe creates a better experience for our customers and gift recipients.
Our relationships with our BloomNet members are non-exclusive. Many
florists, including many BloomNet florists, also are members of other floral
fulfillment organizations. The BloomNet agreements generally are cancellable by
either party with ten days notification and do not guarantee any orders, dollar
amounts or exclusive territories from us to the florist.
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Of the BloomNet member florists and our owned or franchised stores,
approximately one-half are connected to us electronically via BloomLink, an
Internet-based electronic communications system. Where we are not connected to
the BloomNet partners or our owned and franchised stores via BloomLink, we
utilize the communication system of an independent wire service to transmit an
order to the fulfilling florist. In addition, we also ship to the customer
directly from growers.
We own and operate 33 retail stores, located primarily in the New York and
Los Angeles metropolitan areas. In addition, we have 87 franchised stores,
located primarily in California. Our owned stores serve as important local
points of fulfillment and enable us to test new products and marketing programs.
We do not expect to materially increase the number of owned or franchised retail
stores in the foreseeable future.
GIFTS AND GOURMET FOODS. Our gift and gourmet food products are shipped
directly to the customer by members of BloomNet or third-party product suppliers
using next-day or other delivery method selected by the customer. Our business
is not dependent on any one of these third-party suppliers.
HOME AND GARDEN. We fulfill purchases of home and garden merchandise from
our Madison, Virginia fulfillment center or by third-party product suppliers
using next-day or other delivery method selected by the customer. In calendar
year 1998, we shipped more than 800,000 packages from this facility.
Construction is currently underway to expand this facility from 185,000 square
feet to approximately 300,000 square feet, which will approximately double our
shipping capacity. This facility employs advanced technology for receiving,
packaging, shipping and inventory control.
TECHNOLOGY INFRASTRUCTURE
We believe we have an advanced technology platform. Our technology
infrastructure, primarily consisting of our Web site, transaction processing,
customer databases and telecommunications systems, is built and maintained for
reliability, security and flexibility. In addition, our infrastructure is
scalable, allowing it to grow with our business. To minimize the risk of service
interruptions from unexpected component or telecommunications failure,
maintenance and upgrades, we have built full back-up into those components of
our systems that we have identified as critical. Since June 30, 1997, we spent a
total of $21.3 million on our technology infrastructure, primarily due to the
installation of an Oracle-based order processing and database management system
and BloomLink, the upgrade of our telecommunications network, including our call
management system, and desktop computers. We plan to continue to invest in
technologies that will improve and expand our e-commerce and telecommunication
capabilities.
Our Web site and BloomLink are hosted and maintained by Fry Multimedia, a
hosting and online services company headquartered in Ann Arbor, Michigan. Fry
Multimedia provides development, maintenance and hosting services to us under an
agreement that extends through June 2001, which automatically renews for
successive two-year periods unless we terminate the agreement. The Fry agreement
may be terminated by either party upon the other's material breach. For the nine
months ended March 28, 1999, we paid to Fry Multimedia a total of $580,000 for
these services. In addition to Fry Multimedia's two hosting facilities, we also
intend to co-locate the hosting of our Web site and BloomLink with a third-party
vendor to provide additional back-up and system redundancy.
Our transaction processing system selects the florist or vendor to fulfill
the order and captures customer profile and history in a customized Oracle
database. Through the use of customized software applications, we are able to
retrieve, sort and analyze customer information to enable us to better serve our
customers and target our product offerings. We expect to develop or license
additional software applications to expand our ability to analyze and use this
information.
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Our six customer service centers and many of our third party product
suppliers are connected electronically to our transaction processing system to
permit the rapid transmission of, and access to, critical order and customer
information. In addition, BloomLink electronically connects us to approximately
one-half of the retail florists in the BloomNet network and our owned or
franchised stores.
Our operation center is located in our headquarters in Westbury, New York.
We provide comprehensive facility management services, including human and
technical monitoring of all production servers, 24 hours per day, seven days per
week.
COMPETITION
The growing popularity and convenience of e-commerce has given rise to mass
merchants on the Internet. In addition to selling their products over the
Internet, many of these retailers sell their products through a combination of
channels by maintaining a Web site, a toll-free phone number and physical
locations. These mass merchants offer an expanding variety of products and are
attracting an increasing number of customers. Some of these merchants have
expanded their offerings to include competing products and may continue to do so
in the future. These mass merchants, as well as other potential competitors, may
be able to:
- undertake more extensive marketing campaigns for their brands and
services;
- adopt more aggressive pricing policies; and
- make more attractive offers to potential employees, distribution partners
and retailers.
In addition, we face intense competition in each of our individual product
categories. In the floral industry, there are many other providers of floral
products, none of which is dominant. Our competitors include:
- retail floral shops, some of which maintain toll-free telephone numbers;
- online floral retailers;
- catalog companies that offer floral products;
- floral telemarketers and wire services; and
- supermarkets and mass merchants with floral departments.
Similarly, the gift, gourmet food and home and garden categories are highly
competitive. Each of these categories encompasses a wide range of products, is
highly fragmented and is served by a large number of companies in addition to
us, none of which is dominant. Products in these categories may be purchased
from a number of outlets, including mass merchants, telemarketers, retail
specialty shops, online retailers and mail-order catalogs.
We believe our brand strength, product selection, customer relationships,
technology infrastructure and fulfillment capabilities position us to compete
effectively against our current and potential competitors in each of our product
categories. However, increased competition could result in:
- price reductions, decreased revenues and lower profit margins;
- loss of market share; and
- increased marketing expenditures.
These and other competitive factors may adversely impact our business and
results of operations.
GOVERNMENT REGULATION AND LEGAL UNCERTAINTIES
The Internet is rapidly evolving and there are few laws or regulations
directly applicable to e-commerce. Legislatures are considering an increasing
number of laws and regulations pertaining to the Internet, including laws and
regulations addressing:
- user privacy;
- pricing;
- content;
- connectivity;
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- intellectual property;
- distribution;
- taxation;
- liabilities;
- antitrust; and
- characteristics and quality of products and services.
Further, the growth and development of the market for online services may
prompt more stringent consumer protection laws that may impose additional
burdens on those companies conducting business online. The adoption of any
additional laws or regulations may impair the growth of the Internet or
commercial online services. This could decrease the demand for our services and
increase our cost of doing business. Moreover, the applicability to the Internet
of existing laws regarding issues like property ownership, taxes, libel and
personal privacy is uncertain. Any new legislation or regulation that has an
adverse impact on the Internet or the application of existing laws and
regulations to the Internet could have a material adverse effect on our
business, financial condition and results of operations.
States or foreign countries might attempt to regulate our business or levy
sales or other taxes relating to our activities. Because our products and
services are available over the Internet anywhere in the world, multiple
jurisdictions may claim that we are required to do business as a foreign
corporation in one or more of those jurisdictions. Our failure to qualify as a
foreign corporation in a jurisdiction where we are required to do so could
subject us to taxes and penalties. States or foreign governments may charge us
with violations of local laws.
INTELLECTUAL PROPERTY AND PROPRIETARY RIGHTS
We regard our service marks, trademarks, trade secrets, domain names and
similar intellectual property as critical to our success. We have applied for or
received trademark and/or service mark registration for, among others, the marks
"1-800-FLOWERS.COM", "1-800-FLOWERS", and "Plow & Hearth". We also have rights
to numerous domain names, including WWW.1800FLOWERS.COM, WWW.FLOWERS.COM and
WWW.PLOWHEARTH.COM. In addition, we have developed a transaction processing
system and operating systems as well as marketing data, including customer
information databases.
We rely on trademark, unfair competition and copyright law, trade secret
protection and contracts such as confidentiality and license agreements with our
employees, customers, partners and others to protect our proprietary rights.
Despite our precautions, it may be possible for competitors to obtain and/or use
our proprietary information without authorization or to develop technologies
similar to ours and independently create a similarly functioning infrastructure.
Furthermore, the protection of proprietary rights in Internet-related industries
is uncertain and still evolving. The laws of some foreign countries do not
protect proprietary rights to the same extent as do the laws of the United
States. Our means of protecting our proprietary rights in the United States or
abroad may not be adequate.
We intend to continue to license technology from third parties, including
Oracle, Microsoft and AT&T, for our communications technology and the software
that underlies our business systems. The market is evolving and we may need to
license additional technologies to remain competitive. We may not be able to
license these technologies on commercially reasonable terms or at all. In
addition, we may fail to successfully integrate licensed technology into our
operations.
Third parties have in the past infringed or misappropriated our intellectual
property or similar proprietary rights. We believe infringements and
misappropriations will continue to occur in the future. We intend to police
against infringement or misappropriation. However, we cannot guarantee we will
be able to enforce our rights and enjoin the alleged infringers from their use
of confusingly similar trademarks, servicemarks, telephone numbers and domain
names.
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In addition, third parties may assert infringement claims against us. We
cannot be certain that our technologies or marks do not infringe valid patents,
trademarks, copyrights or other proprietary rights held by third parties. We may
be subject to legal proceedings and claims from time to time relating to the
intellectual property of others in the ordinary course of our business.
Intellectual property litigation is expensive and time-consuming and could
divert management resources away from running our business.
EMPLOYEES
As of April 29, 1999, we had 1,464 full-time and 227 part-time employees, of
which 185 worked in administration, 887 in customer service and 619 in retail
and fulfillment operations. During peak periods, we substantially increase the
number of customer service and retail and fulfillment personnel. Our personnel
are not represented under collective bargaining agreements and we consider our
relations with our employees to be good.
PROPERTIES
Our headquarters and one of our customer service centers are located in
approximately 71,000 square feet office space in Westbury, New York, under a
lease that expires in May 2005. Our annual rent under this lease increases from
$715,000 in the first year of the lease (May 15, 1998 to May 15, 1999) to $1.7
million in the seventh year of the lease. Total rent to be paid over the life of
the lease equals $10.0 million. In addition, we own an approximately 185,000
square foot fulfillment center in Madison, Virginia, with an additional 115,000
square feet under construction, and lease an approximately 27,000 square foot
local distribution center in Phoenix, Arizona and an approximately 24,000 square
foot local distribution center in Denver, Colorado. We lease a total of
approximately 53,000 square feet for our customer service centers in:
- Westbury, New York;
- Marietta, Georgia;
- San Antonio, Texas;
- Phoenix, Arizona;
- Madison, Virginia; and
- Bethpage, New York.
As of March 28, 1999, we leased approximately 239,000 gross square feet for
our owned or franchised retail stores. Most of the existing stores are leased by
1-800-FLOWERS.COM with lease terms typically ranging from five to 20 years. Most
of our leases provide for a minimum rent plus a percentage rent based upon sales
after certain minimum thresholds are achieved. The leases generally require us
to pay insurance, utilities, real estate taxes and repair and maintenance
expenses.
LEGAL PROCEEDINGS
From time to time, we may be involved in legal proceedings and litigation
incidental to the normal conduct of our business. We are not currently involved
in any material legal proceedings or litigation.
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MANAGEMENT
DIRECTORS AND EXECUTIVE OFFICERS
The executive officers, directors and key employees of 1-800-FLOWERS.COM,
their ages as of July 7, 1999 and the positions held by them are set forth
below:
<TABLE>
<CAPTION>
NAME AGE POSITION
- ---------------------------------- --- --------------------------------------------------
<S> <C> <C>
EXECUTIVE OFFICERS AND DIRECTORS:
James F. McCann................... 47 Chairman and Chief Executive Officer
Christopher G. McCann............. 38 Director and Senior Vice President
John W. Smolak.................... 50 Senior Vice President--Finance and Administration
Peter G. Rice..................... 53 President--Plow & Hearth
Kerry W. Coin..................... 51 Vice President--Retail and Fulfillment
Kenneth J. Mesnik................. 49 Vice President--Merchandising
T. Guy Minetti.................... 48 Director
Jeffrey C. Walker................. 43 Director
David Beirne...................... 35 Director
Charles R. Lax.................... 40 Director
Kevin J. O'Connor................. 38 Director
Lawrence V. Calcano............... 36 Director
KEY EMPLOYEES:
Donna M. Iucolano................. 35 Vice President--Interactive Services
Vincent J. McVeigh................ 38 Vice President--Customer Service Centers
Thomas G. Hartnett................ 35 Vice President--Development
William E. Shea................... 40 Treasurer and Vice President--Finance
Guru P. Ghosh..................... 54 Vice President--Information Technology
Brian McGee....................... 35 Vice President--Real Estate and Construction
</TABLE>
JAMES F. MCCANN has been our Chairman and Chief Executive Officer since
inception. Prior to that, Mr. McCann founded Flora Plenty, a chain of 14 flower
shops in the New York metropolitan area. Mr. McCann is a member of the boards of
directors of Gateway 2000, OfficeMax, Inc., PETCO Animal Supplies, Inc., the
National Retail Federation and Very Special Arts, as well as the boards of
Hofstra University and Winthrop-University Hospital. James F. McCann is the
brother of Christopher G. McCann.
CHRISTOPHER G. MCCANN has been our Senior Vice President and a director
since inception. Prior to joining us, Mr. McCann was President of Flora Plenty.
Mr. McCann serves on the board of directors of Neoware, Inc. and is a member of
the Advisory Board of the Marist College School of Management, the National
Retail Federation Marketing Committee and the Society of American Florists
Marketing Committee. Christopher G. McCann is the brother of James F. McCann.
JOHN W. SMOLAK has been our Senior Vice President--Finance and
Administration since January 1999. From February 1995 until joining us, Mr.
Smolak was senior vice president and chief financial officer of Lechters, Inc.,
a national housewares specialty retailer. Prior to that, Mr. Smolak was senior
vice president of finance and administration of Jungle Jim's Playlands, Inc.
PETER G. RICE, President--Plow & Hearth, was co-founder of The Plow &
Hearth, Inc. and served as its President and Chairman of the Board since its
inception in November 1980. Mr. Rice was also involved in the formation of Blue
Ridge Mountain Sports, a retail chain of backpacking/outdoor stores, and Phoenix
Products, a manufacturer of kayaks. He is a director of the New England Mail
Order Association and a member of the U.S. Senate
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Productivity and Quality Award Board for Virginia.
KERRY W. COIN has been our Vice President--Retail and Fulfillment since
January 1999. From February 1998 until joining us, Mr. Coin was an independent
consultant. From August 1996 until February 1998, Mr. Coin was the president and
chief operating officer of Diedrich Coffee, a California-based purveyor of
gourmet coffee. Prior to that, Mr. Coin founded and served as president and
chief executive officer of Boston West, the largest area developer of Boston
Chicken, from January 1993.
KENNETH J. MESNIK has been our Vice President--Merchandising since January
1999. From May 1993 until joining us, Mr Mesnik was the Senior Vice President of
Federated Merchandising. Prior to that, Mr. Mesnik served as Vice President of
May Company in charge of home furnishings from January 1990.
T. GUY MINETTI has been one of our directors since December 1993. Mr.
Minetti serves as President of Bayberry Advisors, an investment banking firm
which he founded in March 1989. In September 1993, Mr. Minetti co-founded
American Sports Products Group Inc., a holding company which has acquired nine
niche sporting goods manufacturers. Prior to forming Bayberry, Mr. Minetti was a
Managing Director at Kidder, Peabody & Company.
JEFFREY C. WALKER has been one of our directors since February 1995. Mr.
Walker has been General Managing Partner of Chase Capital Partners, the private
equity division of The Chase Manhattan Corporation, since 1988, and a General
Partner thereof since 1984. Mr. Walker is a director of the Monet Group, Guitar
Center, House of Blues and Domain.
DAVID BEIRNE has been one of our directors since July 1999. Mr. Beirne has
been a Managing Member of Benchmark Capital Management Co. II, L.L.C., a venture
capital firm, since June 1997. Prior to joining Benchmark, Mr. Beirne founded
Ramsey/Beirne Associates, an executive search firm, and served as its Chief
Executive Officer from October 1987 to June 1997. Mr. Beirne serves as a
director to several private companies, including ePhysician, Kana
Communications, Inc., living.com, Inc., PlanetRx, Inc., Scient Corporation,
TriStrata, Inc. and Webvan Group, Inc.
CHARLES R. LAX has been one of our directors since July 1999. Mr. Lax has
been a general partner of SOFTBANK Technology Ventures IV, L.P. since November
1997. From March 1996 to November 1997, Mr. Lax was a Vice President of SOFTBANK
Holdings Inc. Mr. Lax was previously a venture partner at Vimac Partners LLC, a
venture capital firm specializing in investments in the information technology
and Internet-related industries, from June 1993 to March 1996. Mr. Lax is a
director of a number of private companies, including ThirdAge Media, Inc.
LIMITrader Securities, Inc., Gamesville.com, Reciprocal, Inc. and several public
companies, including Interliant, Inc., Art Technology Group, Inc. and Global
Sports Interactive.
KEVIN J. O'CONNOR has been one of our directors since July 1999. Mr.
O'Connor co-founded DoubleClick, Inc., an Internet advertising network, and has
served as its Chief Executive Officer and Chairman of the Board of Directors
since its inception in January 1996. From December 1995 until January 1996, Mr.
O'Connor served as Chief Executive Officer of Internet Advertising Network, an
Internet advertising company which he founded. From September 1994 to December
1995, Mr. O'Connor served as Director of Research for Digital Communications
Associates, a data communications company (now Attachmate Corporation), and from
April 1992 to September 1994, as its Chief Technical Officer and Vice President,
Research.
LAWRENCE V. CALCANO has been one of our directors since August 1999. Mr.
Calcano is a Managing Director and Co-Chief Operating Officer of the High
Technology Department at Goldman, Sachs & Co., a worldwide investment banking
firm. Prior to this appointment in July 1999, Mr. Calcano managed the East Coast
High Technology
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Group for Goldman from April 1993. Mr. Calcano also serves on the Investment
Banking Division's Technology Committee at Goldman and is a director of
Pivotpoint Software International, a private company.
DONNA M. IUCOLANO has been our Vice President--Interactive Services since
August 1998. Prior to that role, Ms. Iucolano held various positions within
1-800-
FLOWERS.COM since her arrival in June 1994, including Director, Manager and
Marketing Coordinator of our interactive services division. Before joining us,
Ms. Iucolano was a marketing and creative services consultant to educational and
other non-profit organizations.
VINCENT J. MCVEIGH has been our Vice President--Customer Service Centers
since September 1998. He joined us in May 1991 as a BloomNet manager, assisting
in the development of our independently owned BloomNet affiliates. He was
promoted to general manager of the New York customer service center in May 1993,
and then in October 1995 to Director of Call Center Operations. From February
1988 until joining us, Mr. McVeigh worked with Hyundai Motor America as a
district manager.
THOMAS G. HARTNETT has been our Vice President--Development since January
1999. Prior to that role, Mr. Hartnett held various positions within
1-800-FLOWERS.COM since his arrival in August 1991, including Controller,
director of Store Operations and Vice President of Retail Operations. From June
1984 until joining us, Mr. Hartnett was a certified public accountant at Ernst &
Young.
WILLIAM E. SHEA has been our Treasurer since January 1997 and Vice President
of Finance since August 1998. Prior to being appointed Treasurer, Mr. Shea
served as our Corporate Controller after joining us in April 1996. From 1980
until joining us, Mr. Shea was a certified public accountant with Ernst & Young.
GURU P. GHOSH has been our Vice President--Information Technology since July
1996. From August 1989 until joining us, Mr. Ghosh was the director of
information technology at Independence Blue Cross, a nationwide health insurance
company. Prior to that, Mr. Ghosh was a senior vice president at Prudential
Securities Incorporated from January 1984.
BRIAN MCGEE has been our Vice President--Real Estate and Construction since
February 1996. From August 1990 until joining us, Mr. McGee was the Northeast
construction manager for Blockbuster Entertainment Corp.
CLASSIFIED BOARD OF DIRECTORS
Our board of directors is divided into three classes of directors serving
staggered three-year terms. As a result, approximately one-third of the board of
directors will be elected each year. Each initial director in Class I, Class II
and Class III shall hold office until the annual meeting of the stockholders in
2000, 2001, and 2002, respectively. Messrs. Walker, Calcano and O'Connor have
been elected to Class I; Messrs. Beirne and Lax have been elected to Class II;
and Messrs. James F. McCann, Christopher G. McCann and Minetti have been elected
to Class III. These provisions, when coupled with the provision of our third
amended and restated certificate of incorporation authorizing the board of
directors to fill vacant directorships or increase the size of the board of
directors, may delay a stockholder from removing incumbent directors and
simultaneously gaining control of the board of directors by filling the
vacancies with its own nominees. The maximum number of directors authorized
under our third amended and restated certificate of incorporation is 15.
Mr. Walker had originally been elected to our board of directors under an
agreement we entered into with Chase. The provision of this agreement providing
Chase with the right to select one of our directors does not extend to future
director elections. In addition, Messrs. Lax and Beirne were elected to our
board of directors under an agreement executed with the closing of the May 1999
private placement. Our agreement to appoint a representative of Benchmark and
Softbank to our board of directors, according to which Messrs. Beirne
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<PAGE>
and Lax were elected, does not extend to future director elections.
BOARD COMMITTEES
The audit committee reports to the board regarding the appointment of our
independent public accountants, the scope and results of our annual audits,
compliance with our accounting and financial policies and management's
procedures and policies relative to the adequacy of our internal accounting
controls. The audit committee consists of Messrs. Minetti, Christopher G. McCann
and O'Connor. After this offering, an additional outside director will be added
to the audit committee.
The compensation committee of the board of directors reviews and makes
recommendations regarding our compensation policies and all forms of
compensation to be provided to our executive officers and directors. In
addition, the compensation committee reviews bonus and stock compensation
arrangements for all of our other employees. The compensation committee will
administer our 1999 stock incentive plan. The current members of the
compensation committee are Messrs. Walker, Beirne and Lax.
No interlocking relationships exist between our board of directors or
compensation committee and the board of directors or compensation committee of
any other company, nor has any such interlocking relationship existed in the
past.
DIRECTOR COMPENSATION
Directors currently do not receive a stated salary from 1-800-FLOWERS.COM
for their service as members of the board of directors, although by resolution
of the board they may receive a fixed sum and reimbursement for expenses in
connection with the attendance at board and committee meetings. We currently do
not provide additional compensation for committee participation or special
assignments of the board of directors.
We have entered into a letter agreement with Bayberry Advisors, Inc.,
pursuant to which Bayberry provides us with consulting and advisory services. T.
Guy Minetti, one of our directors, serves as Bayberry's President and owns 70%
of its outstanding stock, and James F. McCann, our Chairman and Chief Executive
Officer, owns 30% of its outstanding stock. The original term of the letter
agreement expired in 1995, but has been extended for one-year periods since its
initial expiration with the current expiration date of May 2000. We pay Bayberry
a retainer fee of $100,000 per year for these services. We also pay Bayberry a
mutually agreed upon fee upon the closing of any transaction outside our
ordinary course of business which results from the services provided by
Bayberry. With respect to our April 1998 acquisition of Plow & Hearth, we paid
Bayberry advisory fees in the amount of $210,000, against which the $100,000
retainer for that year was credited.
In July 1998, we granted Mr. Minetti options to purchase 20,000 shares of
class B common stock with an exercise price of $2.00 per share for his services
on our board of directors. In August 1999, we granted to each of Messrs. Calcano
and O'Connor options to purchase 10,000 shares and Mr. Minetti 50,000 shares of
class A common stock with an exercise price equal to the price of the class A
common stock sold in this offering.
Each individual who first becomes a non-employee board member at any time
after the completion of this offering will automatically receive an option grant
for 10,000 shares on the date such individual joins the board. In addition, on
the date of each annual meeting of stockholders held after the completion of
this offering, each non-employee board member who is to continue to serve as a
non-employee board member will automatically be granted an option to purchase
5,000 shares of class A common stock, if such individual has served on the board
for at least six months.
EMPLOYMENT CONTRACTS
We have entered into employment agreements with each of James F. McCann,
50
<PAGE>
Christopher G. McCann, John W. Smolak, Peter G. Rice and Kerry W. Coin.
Mr. James F. McCann's employment agreement with us became effective as of
July 1, 1999. The agreement is for a five year term, and on each anniversary of
the agreement, the term is extended for one additional year. The annual salary
for Mr. McCann is $1,000,000, with the eligibility to participate in our
management incentive plan or other bonus plan, which do not currently require
objective criteria to be met in order for the executive to receive the bonus. We
intend to establish these objective criteria by September 30, 1999. Upon
termination without good cause or resignation for good reason, Mr. McCann is
entitled to severance pay in the amount of $2,500,000, plus the base salary
otherwise payable to him for the balance of the then current employment term and
any base salary, bonuses, vacation and unreimbursed expenses accrued but unpaid
as of the termination date. Mr. McCann will also be entitled to health insurance
coverage for himself and his dependents and life insurance coverage. Upon
termination due to death, or for good cause or a voluntary resignation, Mr.
McCann is not entitled to any compensation from us, except for the payment of
any base salary, bonuses, benefits or unreimbursed expenses accrued but unpaid
as of the date of termination.
Mr. Christopher G. McCann's employment agreement with us became effective as
of July 1, 1999. The agreement is for a five year term, and on each anniversary
of the agreement, the term is extended for one additional year. The annual
salary for Mr. McCann is $250,000, with the eligibility to participate in our
management incentive plan or other bonus plan, which do not currently require
objective criteria to be met in order for the executive to receive the bonus. We
intend to establish these objective criteria by September 30, 1999. In addition,
Mr. McCann has received options to purchase 200,000 shares of our class A common
stock, which options vest 25% each year over a four-year period from the date of
grant, with an exercise price equal to the price of the shares being sold in
this offering. Upon termination without good cause or resignation for good
reason, Mr. McCann is entitled to severance pay in the amount of $500,000, plus
the base salary otherwise payable to him for the balance of the then current
employment term and any base salary, bonuses, vacation and unreimbursed expenses
accrued but unpaid as of the termination date. Mr. McCann will also be entitled
to health insurance coverage for himself and his dependents and life insurance
coverage. Upon termination due to death or for good cause, or a voluntary
resignation, Mr. McCann is not entitled to any compensation from us, except for
the payment of any base salary, bonuses, benefits or unreimbursed expenses
accrued but unpaid as of the date of such termination.
Mr. Smolak's employment agreement with us became effective on January 4,
1999 and can be terminated at any time. The annual salary for Mr. Smolak is
$260,000, with the possibility of a bonus of up to 30% of his salary upon
attaining performance goals established at the discretion of the Chief Executive
Officer. These criteria will be established by September 30, 1999. In addition,
he has received options to purchase 150,000 shares of our class B common stock
with an exercise price of $2.00 per share, which options vest at the rate of 25%
per year beginning on the first anniversary of the date of grant. Mr. Smolak is
not entitled to any compensation from us after his employment is terminated,
except that if Mr. Smolak's employment is terminated without cause within the
first 12 months following his commencement of employment, then we will continue
to pay his salary, health insurance coverage and any earned bonus compensation
pro rated for the time Mr. Smolak was employed during the period.
Mr. Rice has entered into an employment agreement with Plow & Hearth, which
became effective April 3, 1998. The agreement terminates on April 3, 2001, with
automatic one-year renewals unless prior notice is given. Mr. Rice's annual
salary is $200,000 and he is eligible to participate in Plow & Hearth's annual
profit sharing bonus plan. Mr. Rice may receive
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<PAGE>
bonuses contingent upon, but not limited to, Plow & Hearth's profits, his
contribution to that profit and the level of bonus paid to similarly-situated
executives. Upon termination without cause, Mr. Rice is entitled to an amount
equal to his salary through the end of the agreement, any amounts earned,
accrued or owing but not yet paid as of the date of the termination and other
benefits, if any, as are payable to or for the benefit of Mr. Rice as of the
date of his termination until the end of the agreement.
Mr. Coin's agreement with us became effective on January 18, 1999 and can be
terminated at any time. Mr. Coin's annual salary is $170,000, with the
possibility of a bonus of up to 25% of his salary upon attaining performance
goals established at the discretion of our Chief Executive Officer. These
criteria will be established by September 30, 1999. In addition, Mr. Coin
received options to purchase 50,000 shares of our class B common stock with an
exercise price of $2.00 per share, which options vest at the rate of 25% per
year beginning on the first anniversary of the date of grant. Mr. Coin is not
entitled to any compensation from us after his employment is terminated, except
that if Mr. Coin's employment is terminated, without cause, within the first 12
months following his commencement of employment, then we will continue to pay
his salary for a period of six months following the date of termination.
Under their employment agreements, Messrs. McCann are each restricted from
participating in a competitive floral products business for a period of one year
after a voluntary resignation or termination for good cause. In addition,
Messrs. Smolak and Coin have each agreed not to compete with us during their
respective terms of employment and for one year immediately following their
termination and to not solicit our clients or employees during their respective
terms of employment and for two years immediately following their termination.
Mr. Rice has agreed not to compete with us or solicit our clients or employees
during his term of employment and for two years immediately following his
termination. Each of these executives is also bound by confidentiality
provisions, which prohibit the executive from, among other things, disseminating
or using confidential information about our clients in any way that would be
adverse to us.
EXECUTIVE COMPENSATION
The following table sets forth the total compensation paid or accrued for
the year ended June 28, 1998 to our Chief Executive Officer and to our most
highly compensated executive officer, other than the Chief Executive Officer,
whose salary and bonus for that fiscal year exceeded $100,000.
SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
LONG-TERM
COMPENSATION
---------------------------
AWARDS
ANNUAL COMPENSATION ---------------------------
-------------------------- SECURITIES UNDERLYING
NAME AND PRINCIPAL POSITION SALARY ($) BONUS ($) OPTIONS(#)
- ------------------------------------------------------------- ------------- ----------- ---------------------------
<S> <C> <C> <C>
James F. McCann.............................................. $ 1,229,930 $ -- --
Chairman and Chief Executive Officer
Christopher G. McCann........................................ 191,667 42,600 --
Senior Vice President
</TABLE>
OPTION GRANTS IN LAST FISCAL YEAR
We did not grant options to either our Chief Executive Officer or the named
executive officer for the fiscal year ended June 28, 1998. In addition, we have
never granted any stock appreciation rights to our Chief Executive Officer or
the named executive officer.
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<PAGE>
FISCAL YEAR-END OPTION VALUES
The following table provides information about stock options held as of June
28, 1998 by our Chief Executive Officer and the named executive officer. No
options were exercised during fiscal 1998 by either of these executive officers.
There was no pubic trading market for the common stock as of June 28, 1998.
Accordingly, the value of unexercised in-the-money options at fiscal year-end is
based on the initial public offering price of $21 per share, less the exercise
price per share, multiplied by the number of shares underlying the options. All
options indicated are to purchase shares of class B common stock.
FISCAL YEAR-END OPTION VALUES
<TABLE>
<CAPTION>
NUMBER OF SECURITIES
UNDERLYING VALUE OF UNEXERCISED
UNEXERCISED OPTIONS AT IN-THE-MONEY OPTIONS
FISCAL YEAR-END AT FISCAL YEAR-END
---------------------------- -----------------------------
NAME EXERCISABLE UNEXERCISABLE EXERCISABLE UNEXERCISABLE
- ---------------------------------------------------- ------------ -------------- ------------- --------------
<S> <C> <C> <C> <C>
James F. McCann..................................... -- -- $ -- $ --
Christopher G. McCann............................... 169,200 253,800 3,333,240 4,999,860
</TABLE>
STOCK OPTION PLANS
1997 STOCK OPTION PLAN
Our 1997 Stock Option Plan was adopted by the board of directors in January
1997 and was subsequently approved by the stockholders in December 1997. Options
to purchase 1,237,500 shares of class B common stock have been granted under the
1997 Plan. No further options will be granted under the 1997 Plan.
The 1997 Plan is administered by the compensation committee.
The exercise price for the shares of our class B common stock issuable upon
the exercise of options granted under the 1997 Plan was determined by the board
at the time of the option grant and may be paid in cash or in shares of our
common stock valued at fair market value on the exercise date.
In the event of an acquisition of 1-800-FLOWERS.COM, whether by merger or
asset sale, each outstanding option which is not to be assumed by the successor
corporation will automatically accelerate in full.
The board may amend or modify the 1997 Plan at any time, after obtaining any
required stockholder approval.
1999 STOCK INCENTIVE PLAN
INTRODUCTION. Our 1999 stock incentive plan was adopted by the board and
approved by our stockholders in July 1999. The 1999 stock incentive plan became
effective upon adoption by the board. The 1999 stock incentive plan will be
administered by our compensation committee.
SHARE RESERVE. 9,900,000 shares of class A common stock have been
authorized for issuance under the 1999 stock incentive plan. The share reserve
will automatically increase on the first trading day in January of each calendar
year, beginning January 2, 2000, by an amount equal to 3% of the total number of
shares of common stock outstanding on the last trading day in December in the
preceding calendar year, but in no event will this annual increase exceed
2,000,000 shares. In addition, no participant in the 1999 stock incentive plan
may be granted stock options, separately exercisable stock appreciation rights
and direct stock issuances for more than 1,000,000 shares of class A common
stock in total per calendar year.
PROGRAMS. The 1999 stock incentive plan is divided into four separate
programs:
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<PAGE>
- the discretionary option grant program under which eligible individuals in
the employ of 1-800-FLOWERS.COM may be granted options to purchase shares
of class A common stock at an exercise price determined by the plan
administrator;
- the stock issuance program under which such individuals may be issued
shares of class A common stock directly, through the purchase of these
shares at a price determined by the plan administrator or as a bonus tied
to the performance of services;
- the salary investment option grant program which may, at the plan
administrator's discretion, be activated for one or more calendar years
and, if so activated, will allow executive officers and other highly
compensated employees the opportunity to apply a portion of their base
salary to the acquisition of special below-market stock option grants; and
- the automatic option grant program under which option grants will
automatically be made at periodic intervals to eligible non-employee board
members to purchase shares of class A common stock at an exercise price
equal to 100% of the fair market value of those shares on the grant date.
PLAN FEATURES. The 1999 stock incentive plan will include the following
features:
- The exercise price for any options granted under the plan may be paid in
cash or in shares of class A common stock valued at fair market value on
the exercise date. The option may also be exercised through a same-day
sale program without any cash outlay by the optionee.
- The compensation committee will have the authority to cancel outstanding
options under the discretionary option grant program in return for the
grant of new options for the same or different number of option shares
with an exercise price per share based upon the fair market value of class
A common stock on the new grant date.
- Stock appreciation rights may be issued under the discretionary option
grant program. These rights will provide the holders with the election to
surrender their outstanding options for an appreciation distribution from
1-800-FLOWERS.COM equal to the fair market value of the vested shares of
class A common stock underlying the surrendered option less the exercise
price payable for those shares. 1-800-FLOWERS.COM may make the payment in
cash or in shares of class A common stock.
CHANGE IN CONTROL. The 1999 stock incentive plan will include change in
control provisions which may result in the accelerated vesting of outstanding
option grants and stock issuances:
- In the event that 1-800-FLOWERS.COM is acquired by merger or asset sale or
a board-approved sale of more than fifty percent of 1-800-FLOWERS.COM
stock by its stockholders, each outstanding option under the discretionary
option grant program which is not assumed or continued by the successor
corporation will immediately become exercisable for all the option shares,
and all unvested shares will immediately vest, except to the extent our
repurchase rights with respect to those shares are to be assigned to the
successor corporation.
- The plan administrator may grant options which vest immediately upon an
acquisition of 1-800-FLOWERS.COM or upon a hostile change of control or
upon the individual's termination of service following an acquisition
which results in a change in control.
AMENDMENT. The board may amend or modify the 1999 stock incentive plan at
any time, pending any required stockholder approval. The 1999 stock incentive
plan will terminate no later than July 6, 2009.
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<PAGE>
RELATED PARTY TRANSACTIONS
TRANSACTIONS WITH CHASE
In January 1995, we entered into an investment agreement with the
predecessor of Chase Venture Capital Associates under which Chase purchased
shares of our class C common stock and a warrant to purchase 2,371,040 shares of
class A common stock with a nominal exercise price for an aggregate of $10.0
million. Chase currently holds over 5% of our class A common stock, assuming
exercise of their warrant, and Jeffrey C. Walker, one of our directors, is a
managing partner of Chase. With respect to the private placement completed in
May 1999, we entered into an amendment to the investment agreement, under which
Chase agreed to allow us to redeem the class C common stock owned by them in
exchange for 263,452 shares of class A common stock and approximately $14.9
million. We sold shares of preferred stock to Chase in our May 1999 private
placement for a purchase price equal to the $14.9 million proceeds from the
redemption of their class C common stock. With respect to the private placement,
Chase has waived its registration rights for this offering, but retained
registration rights for the future under the investors' rights agreement
described below. See "Description of Capital Stock--Registration Rights" for a
description of these registration rights.
In March 1999, we entered into a credit agreement with The Chase Manhattan
Bank, an affiliate of Chase Venture Capital Associates and Jeffrey C. Walker,
under which Chase agreed to provide us with a term loan of $18.0 million and a
revolving loan commitment of $12.0 million. At March 28, 1999, the amount of
indebtedness to Chase outstanding was $18.0 million. We have amended the terms
of the credit agreement to provide, among other things, that the indebtedness
outstanding under the credit agreement matures on the earlier of the
consummation of this offering and July 3, 2000. We intend to use a portion of
the proceeds from this offering to repay all of our outstanding indebtedness
under the credit facility.
TRANSACTIONS REGARDING PLOW & HEARTH
With respect to our acquisition of 88% of the outstanding common stock of
Plow & Hearth, we entered into a stockholders agreement, under which the
remaining stockholders of Plow & Hearth have the right to either convert their
shares of Plow & Hearth and Plow & Hearth options granted under one of its
option plans into cash or shares of our class A common stock after the
completion of this offering. We have amended the Plow & Hearth stockholders
agreement to provide that each of these minority holders will have their
interests redeemed upon effectiveness of this offering for an aggregate of $8.4
million. In addition, we have amended Plow & Hearth's other option plan so that
upon effectiveness of this offering, 40% of these options will accelerate and be
redeemed for an aggregate of $354,000 and the remaining 60% will terminate.
Peter G. Rice, an executive officer, will receive an aggregate of $4.0 million
under these amendments.
TRANSACTIONS INVOLVING OUR PRIVATE PLACEMENT
With respect to our private placement of preferred stock to Waelinvest,
SOFTBANK, Benchmark and other investors and the amendment to our Chase
investment agreement, we entered into an investors' rights agreement with these
investors and James F. McCann and Christopher G. McCann. Under the investors'
rights agreement, we will be required to register the stock held by these
investors and Messrs. McCann upon their request. See "Description of Capital
Stock-- Registration Rights" for a description of these registration rights.
TRANSACTIONS WITH OUR DIRECTORS AND OFFICERS
Concurrent with the closing of the May 1999 private placement, we redeemed
the existing class C common stock owned by Mr. James McCann in exchange for $4.4
million and 84,768 shares of class B common stock.
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<PAGE>
We have entered into an agreement with Bayberry Advisors, Inc., under which
Bayberry provides us with consulting and advisory services. These consulting and
advisory services include advice on capital raising, business expansion and
acquisitions, product line expansion, and on our business plan in general. T.
Guy Minetti, one of our directors, serves as Bayberry's President and owns 70%
of its outstanding stock, and James F. McCann, our Chairman and Chief Executive
Officer, owns 30% of its outstanding stock. We pay Bayberry a retainer fee of
$100,000 per year for these services. In connection with our April 1998
acquisition of Plow & Hearth, we paid Bayberry advisory fees in the amount of
$210,000, against which the $100,000 retainer for that year was credited.
In July 1998, we loaned Christopher G. McCann, our Senior Vice President, an
amount of $67,631 at an interest rate of 7% per annum. This loan was repaid in
July 1999.
We maintain life insurance for each of our executive officers in the amount
of $50,000 and also maintain a directors and officers insurance policy.
GENERAL
We have adopted a policy providing that all future material transactions
between us and our officers, directors and other affiliates must be on fair
terms and be approved by either a majority of the disinterested members of our
board of directors or our stockholders.
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<PAGE>
PRINCIPAL STOCKHOLDERS
The following table sets forth information with respect to beneficial
ownership of our common stock, as of July 7, 1999 and as adjusted to reflect the
sale of class A common stock offered by us in this offering, in both cases
assuming conversion of our preferred stock, for:
- each person known by us to beneficially own more than 5% of our common
stock;
- each of our directors;
- each executive officer named in the Summary Compensation Table; and
- all of our executive officers and directors as a group.
Beneficial ownership is determined in accordance with the rules of the
Securities and Exchange Commission and includes voting or investment power with
respect to the securities. Unless otherwise indicated, the address for those
listed below is c/o 1-800-FLOWERS.COM, 1600 Stewart Avenue, Westbury, New York
11590. Except as indicated by footnote, and applicable community property laws,
the persons named in the table have sole voting and investment power with
respect to all shares of common stock shown as beneficially owned by them. The
number of shares of common stock outstanding used in calculating the percentage
for each listed person includes the shares of common stock underlying options or
warrants held by such persons that are exercisable within 60 days of July 7,
1999, but excludes shares of common stock underlying options held by any other
person. Percentage of beneficial ownership is based on 15,375,472 shares of
class A common stock, assuming conversion of our preferred stock, and 40,246,205
shares of class B common stock outstanding as of July 7, 1999 and 21,375,472
shares of class A common stock outstanding after completion of this offering.
<TABLE>
<CAPTION>
PERCENTAGE OF PERCENTAGE OF
SHARES BENEFICIALLY SHARES BENEFICIALLY
OWNED PRIOR TO OWNED AFTER
SHARES BENEFICIALLY OWNED THE OFFERING THE OFFERING
---------------------------- ------------------------ ------------------------
NAME OF BENEFICIAL OWNER A SHARES B SHARES A SHARES B SHARES A SHARES B SHARES
- ---------------------------------------------- ------------- ------------- ----------- ----------- ----------- -----------
<S> <C> <C> <C> <C> <C> <C>
James F. McCann(1)............................ -- 36,605,105 -- % 91.0% -- % 91.0%
Christopher G. McCann(2)...................... -- 3,524,940 -- 8.6 -- 8.6
T. Guy Minetti(3)............................. 9,600 20,000 * * * *
Jeffrey C. Walker(4).......................... 4,065,022 -- 22.9 -- 17.1 --
David Beirne(5)............................... 7,399,080 -- 48.1 -- 34.6 --
Charles R. Lax(6)............................. 3,836,560 -- 25.0 -- 17.9 --
Kevin J. O'Connor(7).......................... -- -- -- -- -- --
Lawrence V. Calcano(8)........................ -- -- -- -- * --
Chase Venture Capital
Associates, L.P.(9)......................... 4,065,022 -- 22.9 -- 17.1 --
Benchmark Capital Partners(10)................ 7,399,080 -- 48.1 -- 34.6 --
SOFTBANK America Inc.(11)..................... 3,836,560 -- 25.0 -- 17.9 --
Waelinvest S.A.(12)........................... 2,397,850 -- 15.6 -- 11.2 --
All directors and executive officers as a
group (12 persons)(13)...................... 15,310,262 38,150,045 86.3% 93.3% 64.5% 93.3%
</TABLE>
- ------------------------
* Indicates less than 1%.
(1) Includes (a) 2,000,000 shares of class B common stock held by a limited
partnership, of which Mr. McCann is a general partner and exercises control,
(b) an aggregate of 775,000 shares of class B common stock held by two
trusts, over which Mr. McCann exercises control, and (c) 3,875,000 shares of
class B common stock for which Mr. McCann disclaims beneficial ownership
that is held by a limited partnership over which he does not exercise
control.
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<PAGE>
(2) Includes (a) 2,000,000 shares of class B common stock held by a limited
partnership, of which Mr. McCann is a general partner and exercises control
and (b) 606,800 shares of class B common stock issuable upon the exercise of
currently exercisable stock options. Mr. McCann has agreed to sell 5,000
shares to Mr. Calcano at the closing of this offering. If the underwriters'
over-allotment option is exercised in full, Mr. McCann will sell 45,000
shares in this offering. Accordingly, in the event the over-allotment option
is exercised in full, and after the sale of shares to Mr. Calcano, Mr.
McCann would beneficially own 3,484,940 shares of class B common stock after
this offering, representing 8.5% of our class B common stock outstanding.
(3) Includes 20,000 shares of class B common stock issuable upon the exercise of
currently exercisable stock options and options which vest within 60 days.
The address of Mr. Minetti is c/o Bayberry Advisors, 70 West Red Oak Lane,
White Plains, New York 10604.
(4) Includes 2,371,040 shares of class A common stock issuable upon the exercise
of a currently exercisable warrant. All shares indicated as owned by Mr.
Walker are included because of Mr. Walker's affiliation with Chase Venture
Capital Associates. The general partner of Chase Venture Capital Associates
is Chase Capital Partners, of which Mr. Walker is a general partner. The
remaining general partners of Chase Capital Partners who are natural persons
are John R. Baron, Christopher C. Behrens, Mitchell J. Blutt, Arnold L.
Chavkin, Michael R. Hannon, Donald J. Hofmann, Stephen P. Murray, John M. B.
O'Connor, Brian J. Richmand, Shahan D. Soghikian, Jonas Steinman and Damion
E. Wicker. Mr. Walker disclaims beneficial ownership of all shares owned by
Chase. Mr. Walker's address is c/o Chase Venture Capital Associates, 380
Madison Avenue, 12th Floor, New York, New York 10017.
(5) All shares indicated as owned by Mr. Beirne are included because of Mr.
Beirne's affiliation with the Benchmark entities. Mr. Beirne disclaims
beneficial ownership of all shares owned by the Benchmark entities. Mr.
Beirne's address is c/o Benchmark Capital Partners, 2480 Sand Hill Road,
Suite 200, Menlo Park, California 94025.
(6) All shares indicated as owned by Mr. Lax are included because of Mr. Lax's
affiliation with Softbank. Mr. Lax disclaims beneficial ownership of all
shares owned by Softbank. Mr. Lax's address is c/o Softbank America Inc., 10
Langley Road, Suite 202, Newton Center, Massachusetts 02459.
(7) Mr. O'Connor's address is c/o DoubleClick, Inc., 41 Madison Ave., 32(nd)
Floor, New York, New York, 10010.
(8) After this offering, Mr. Calcano will own 5,000 shares of class A common
stock. See footnote 2 above. Mr. Calcano's address is c/o Goldman Sachs &
Co., 85 Broad Street, New York, New York 10004.
(9) Includes 2,371,040 shares of class A common stock issuable upon the exercise
of a currently exercisable warrant. The address of Chase is 380 Madison
Avenue, 12th Floor, New York, New York 10017.
(10) Consists of (a) 951,870 shares of class A common stock owned by Benchmark
Capital Partners II, L.P., (b) 2,543,170 shares of class A common stock
owned by Benchmark Capital Partners III, L.P., and (c) 3,904,040 shares of
class A common stock owned by Benchmark Investors III, L.P. Benchmark
Capital Management Co. II, L.L.C. is the general partner of Benchmark
Capital Partners II, L.P. and directs its investment decisions, and
Benchmark Capital Management Co. III, L.L.C. is the general partner of
Benchmark Capital Partners III, L.P. and Benchmark Investors III, L.P. and
controls their investment decision. Both Benchmark Capital Management Co. II
and Benchmark Capital Management Co. III are controlled by David Beirne,
Bruce Dunlevie, J. William Gurley, Kevin Harvey, Robert Kagel and Andrew
Rachleff. The address of the Benchmark entities is 2480 Sand Hill Road,
Suite 200, Menlo Park, California 94025.
(11) SOFTBANK America Inc. is an indirect wholly-owned subsidiary of SOFTBANK
Corp. Approximately 43.3% of the outstanding common stock of SOFTBANK Corp.
is owned by Masayoshi Son. SOFTBANK's address is 10 Langley Road, Suite 202,
Newton Center, Massachusetts 02459.
(12) Waelinvest is indirectly controlled by Mr. Bernard Arnault, who also
controls, indirectly, LVMH Moet Hennessy Louis Vuitton S.A. The address of
Waelinvest is rue Waelhem, 102, 1030 Brussels, Belgium.
(13) Includes 2,371,040 shares of class A common stock issuable upon exercise of
a currently exercisable warrant and 626,800 shares of class B common stock
issuable upon the exercise of currently exercisable stock options and
options which vest within 60 days.
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DESCRIPTION OF CAPITAL STOCK
GENERAL
Our third amended and restated certificate of incorporation authorizes the
issuance of up to 200,000,000 shares of class A common stock, par value $.01 per
share, 200,000,000 shares of class B common stock, par value $.01 per share, and
10,000,000 shares of preferred stock, par value $.01 per share, the rights and
preferences of which may be established from time to time by our board of
directors. As shares of class B common stock are converted into shares of class
A common stock, the number of shares classified as class B common stock will be
reduced and the number of shares classified as class A common stock shall be
increased on a one-for-one basis. Each outstanding share of preferred stock will
be automatically converted into an equal number of shares of class A common
stock upon completion of this offering and the simultaneous 10-for-1 stock split
of our common stock. As of July 7, 1999, assuming the conversion of our
preferred stock, 15,375,472 shares of class A common stock were outstanding and
40,246,205 shares of class B common stock were outstanding. As of July 7, 1999,
we had 75 stockholders.
No additional shares of class B common stock may be issued except (a) upon
the exercise of stock options existing upon the closing of this offering or (b)
in connection with a stock split or stock dividend on the class B common stock
in which the class A common stock is similarly split or receives a similar
dividend.
COMMON STOCK
Holders of our class A and class B common stock have identical rights,
except that holders of class A common stock are entitled to one vote for each
share held of record and holders of class B common stock are entitled to 10
votes for each share held of record on all matters submitted to a vote of the
stockholders, including the election of directors. Stockholders do not have
cumulative voting rights. Holders of class A common stock and class B common
stock vote together as a single class on all matters presented to the
stockholders for their vote or approval, except as may be required by Delaware
law. Each share of class B common stock is convertible at any time, at the
option of the holder, into one share of class A common stock. Each share of
class B common stock shall convert automatically into one share of class A
common stock upon transfer, with limited exceptions for related party and estate
planning transfers. Once transferred and converted to class A common stock, the
class B common stock shall be terminated and shall not be reissued. None of the
class A common stock or the class B common stock may be subdivided or combined
in any manner unless the shares of the other class are subdivided or combined in
the same proportion. The class B common stock does not have any restrictions on
transfer, except as imposed by the federal securities laws and upon execution of
lock-up agreements. The class B common stock is not being registered under the
federal securities laws in this offering and we have no plans to do so in the
future.
Except as limited by any preferences that may be applicable to any
then-outstanding preferred stock, holders of our common stock are entitled to
receive ratably dividends, if any, as may be declared by the board of directors
out of legally available funds. In case of a liquidation, dissolution or winding
up of 1-800-FLOWERS.COM, the holders of common stock will be entitled to share
ratably in the net assets legally available for distribution to shareholders
after payment of all of our liabilities and the liquidation preferences of any
preferred stock then outstanding. Holders of common stock have no preemptive or
subscription rights and no conversion rights except as described above. There
are no redemption or sinking fund provisions applicable to the common stock. All
outstanding shares of class A common stock are, and the shares of class A common
stock sold in this offering when issued and paid for will be, fully paid and
non-assessable.
The rights, preferences and privileges of holders of common stock may be
affected by the rights of the holders of shares of any series of preferred stock
that we may designate and
59
<PAGE>
issue in the future. After the closing of this offering, there will be no shares
of preferred stock outstanding.
PREFERRED STOCK
Our board of directors has the authority, without further action by the
stockholders, to issue from time to time shares of preferred stock in one or
more series. The board of directors may fix the number of shares, designations,
preferences, powers and other special rights of the preferred stock. The
preferences, powers, rights and restrictions of different series of preferred
stock may differ. The issuance of preferred stock could decrease the amount of
earnings and assets available for distribution to holders of common stock or
adversely affect the rights and powers, including voting rights, of the holders
of common stock. The issuance may also have the effect of delaying, deferring or
preventing a change in control of 1-800-FLOWERS.COM. We have no plans to issue
any preferred stock.
REGISTRATION RIGHTS
We have entered into an investors' rights agreement with Waelinvest,
SOFTBANK, Benchmark, Chase, James F. McCann, Christopher G. McCann and other
investors. Under this agreement, these parties will have the right to require us
to register shares of class A common stock they own, or will own upon the
conversion of their preferred stock at the closing of this offering, on various
occasions. An aggregate of 53,269,757 shares of class A common stock can be
registered under the agreement. One year after the completion of this offering,
a majority in interest of the parties to the agreement other than Messrs. McCann
and 1-800-FLOWERS.COM will have the right to require us on one occasion to
register their stock. In addition, one year after this offering, these
investors, as well as Messrs. McCann, have the right to require us to register
their shares of stock at any time we propose to register any of our common stock
for offerings to the public. The investors and Messrs. McCann can also require
us to register their shares on a registration statement on Form S-3 up to two
times per year. These registration rights expire on the earlier of the third
anniversary of this offering or the date on which all shares held by these
parties can be sold under Rule 144 under the Securities Act of 1933, as amended,
and have customary limitations. We have agreed to pay the offering expenses in
connection with the registration of these shares, other than underwriters'
commissions.
WARRANT
We have issued a warrant to purchase an aggregate of 2,371,040 shares of
class A common stock to Chase Capital Partners for a nominal purchase price. The
exercise price and number and kind of shares will be adjusted upon a stock
split, stock dividend or other recapitalization of our common stock. The warrant
does not give Chase any voting or other rights until exercised for shares of
class A common stock.
CHARTER AND BYLAWS PROVISIONS AND DELAWARE LAWS RELATING TO ANTI-TAKEOVER
PROTECTION
We are governed by Section 203 of the Delaware General Corporation Law, or
DGCL, regulating corporate takeovers. This section prevents Delaware
corporations from engaging under specified circumstances in a "business
combination", which includes a merger or sale of more than 10% of the
corporation's assets, with any "interested stockholder", or a stockholder who
owns 15% or more of the corporation's outstanding voting stock, as well as
affiliates and associates of any persons, for three years following the date
that stockholder became an "interested stockholder" unless:
- the transaction in which that stockholder became an "interested
stockholder" is approved by the board of directors prior to the date the
"interested stockholder" attained this status;
- upon consummation of the transaction that resulted in the stockholder's
becoming an interested stockholder, the interested stockholder owned at
least 85% of the voting stock of the corporation outstanding at the time
the transaction commenced, excluding those shares owned by persons who are
directors and also officers; or
60
<PAGE>
- on or after the date the business combination is approved by the board of
directors and authorized at an annual or special meeting of stockholders
by the affirmative vote of at least two-thirds of the outstanding voting
stock that is not owned by the interested stockholder.
Our third amended and restated certificate of incorporation provides that
our board of directors is divided into three classes of directors with each
class serving a staggered three-year term. The classification system of electing
directors may tend to discourage a third party from making a tender offer or
otherwise attempting to obtain control of 1-800-FLOWERS.COM and may maintain the
incumbency of the board of directors, because the classification of the board of
directors generally increases the difficulty of replacing a majority of the
directors. In addition, our third amended and restated certificate of
incorporation provides that directors be removed only for cause and only by the
vote of the holders of 66.67% of the combined voting power of the outstanding
class A and class B common stock, which also increases the difficulty of
replacing a majority of directors. Our third amended and restated certificate of
incorporation eliminates the right of stockholders to act by written consent
without a meeting and our amended and restated bylaws eliminate the right of
stockholders to call special meetings of stockholders. The third amended and
restated certificate of incorporation and amended and restated bylaws do not
provide for cumulative voting in the election of directors. The authorization of
undesignated preferred stock makes it possible for the board of directors to
issue preferred stock with voting or other rights or preferences that could
impede the success of any attempt to change control of 1-800-FLOWERS.COM. These
and other provisions may have the effect of deferring hostile takeovers or
delaying changes in control or management of 1-800-
FLOWERS.COM. The amendment of any of these provisions requires approval by
holders of at least 66.67% of the combined voting power of the outstanding class
A and class B common stock.
INDEMNIFICATION OF DIRECTORS AND EXECUTIVE OFFICERS AND LIMITATION OF LIABILITY
Section 145 of the DGCL empowers a corporation to indemnify its directors
and officers and to purchase insurance with respect to liability arising out of
their capacity or status as directors and officers, provided that this provision
shall not eliminate or limit the liability of a director: (i) for any breach of
the director's duty of loyalty to the corporation or its stockholders, (ii) for
acts or omissions not in good faith or which involve intentional misconduct or a
knowing violation of law, (iii) arising under Section 174 of the DGCL or (iv)
for any transaction from which the director derived an improper personal
benefit. The DGCL provides further that the indemnification permitted under
Section 174 shall not be deemed exclusive of any other rights to which the
directors and officers may be entitled under the corporation's bylaws, any
agreement, a vote of stockholders or otherwise.
Our third amended and restated certificate of incorporation provides for
indemnification of our directors and officers against, and absolution of,
liability to us and our stockholders. We maintain directors' and officers'
liability insurance covering liabilities that may be incurred by our directors
and officers in connection with the performance of their duties.
TRANSFER AGENT AND REGISTRAR
The Transfer Agent and Registrar for the class A common stock is American
Stock Transfer & Trust Company, New York, New York.
LISTING
Our class A common stock has been approved for quotation on the Nasdaq
National Market under the trading symbol "FLWS".
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SHARES ELIGIBLE FOR FUTURE SALE
Sales of substantial amounts of our class A common stock in the public
market could adversely affect prevailing market prices of our class A common
stock and our ability to raise equity capital in the future.
Upon completion of this offering, we will have outstanding an aggregate of
21,375,472 shares of our class A common stock, assuming no exercise of the
underwriters' over-allotment option, and 40,246,205 shares of class B common
stock, assuming no exercise of outstanding options. Each share of class B common
stock is convertible at any time, at the option of the holder, into one share of
class A common stock. Each share of class B common stock shall convert
automatically into one share of class A common stock upon their transfer, with
limited exceptions for related party and estate planning transfers. Of the
outstanding shares, all of the shares sold in this offering will be freely
tradable without restriction or further registration under the Securities Act,
unless they are purchased by "affiliates" as that term is defined in Rule 144
under the Securities Act. The remaining 55,621,677 shares of class A and class B
common stock held by existing stockholders are "restricted securities" as that
term is defined in Rule 144 under the Securities Act. Restricted securities may
be sold in the public market only if registered or if they qualify for an
exemption from registration under Rule 144 or 701 under the Securities Act,
which rules are summarized below.
LOCK-UP AGREEMENTS
All of our directors, officers and key employees listed in the section of
this prospectus entitled "Management" and stockholders, who together will hold
an aggregate of 54,017,797 shares of class A or class B common stock,
representing 97.1% of our common stock prior to this offering, have signed
lock-up agreements under which they agreed not to transfer or dispose of,
directly or indirectly, any shares of common stock or any securities convertible
into or exercisable or exchangeable for shares of common stock, for a period of
180 days after the date of this prospectus. Transfers or dispositions can be
made sooner:
- with the prior written consent of Goldman, Sachs & Co.;
- in the case of transfers to specified trusts; or
- as a bona fide gift.
As a result of these lock-up agreements and the provisions of Rules 144 and
701, additional shares will be available for sale in the public market as
follows:
- approximately 1,603,880 restricted securities will be eligible for
immediate sale on the date of this prospectus;
- approximately 704,050 restricted securities will be eligible for sale
beginning 90 days after the date of this prospectus, subject in some cases
to compliance with Rule 144;
- approximately 38,642,325 additional restricted securities will be eligible
for sale beginning 180 days after the effective date of this offering upon
expiration of the lock-up agreements, subject in some cases to compliance
with Rule 144; and
- the remainder of the restricted securities will be eligible for sale from
time to time thereafter, subject in some cases to compliance with Rule
144.
RULE 144
In general, under Rule 144 as currently in effect, beginning 90 days after
the date of this prospectus, a person who has beneficially owned shares of our
common stock for at least one year would be entitled to sell within any
three-month period a number of shares that does not exceed the greater of:
- 1% of the number of shares of class A common stock then outstanding, which
will equal approximately 213,755 shares immediately after this offering;
or
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<PAGE>
- the average weekly trading volume of the class A common stock on the
Nasdaq National Market during the four calendar weeks preceding the filing
of a notice on Form 144 with respect to such sale.
Sales under Rule 144 are also governed by manner of sale requirements and
notice requirements and to the availability of current public information about
us.
RULE 144(K)
Under Rule 144(k), a person who is not one of our affiliates at any time
during the three months preceding a sale, and who has beneficially owned the
shares proposed to be sold for at least two years, including the holding period
of any prior owner other than an affiliate, is entitled to sell those shares
without complying with the manner of sale, public information, volume limitation
or notice provisions of Rule 144. Therefore, unless otherwise restricted,
"144(k) shares" may be sold immediately upon the completion of this offering.
RULE 701
In general, under Rule 701 of the Securities Act as currently in effect,
each of our employees, consultants or advisors who purchases shares from us
under a compensatory stock plan or other written agreement is eligible to resell
the shares 90 days after the effective date of this offering in reliance on Rule
144, but without compliance with restrictions, including the holding period,
contained in Rule 144.
REGISTRATION RIGHTS
One year after completion of this offering, the holders of 53,269,757 shares
of our class A common stock or their permitted transferees will be entitled to
require us to register their shares under the Securities Act. See "Description
of Capital Stock--Registration Rights".
STOCK OPTIONS
Immediately after this offering, we intend to file a registration statement
under the Securities Act covering 1,237,500 shares of class A common stock that
may be issued upon the conversion of class B common stock reserved for issuance
under our 1997 Stock Plan and the 9,900,000 shares of class A common stock that
may be issued under our 1999 stock incentive plan. As of July 7, 1999, options
to purchase 1,237,500 shares of class B common stock were issued and outstanding
and options to purchase 200,000 shares of class A common stock were issued and
outstanding. This registration statement for the option shares is expected to be
filed and effective as soon as practicable after the effective date of this
offering.
Upon the expiration of the lock-up agreements described above, at least
769,050 shares of class B common stock will be issuable under vested options,
based on options outstanding as of July 7, 1999. Accordingly, shares registered
under such registration statement will, except as they may be limited by vesting
provisions and Rule 144 volume limitations applicable to our affiliates, be
available for sale in the open market immediately after the 180-day lock-up
agreements expire.
LEGAL MATTERS
The validity of the class A common stock offered hereby will be passed upon
for 1-800-FLOWERS.COM by Brobeck, Phleger & Harrison LLP, New York, New York.
Brobeck, Phleger & Harrison LLP currently owns 9,600 shares of series A
preferred stock, and Alexander D. Lynch, a partner of Brobeck, Phleger &
Harrison LLP, currently owns 8,640 shares of series A preferred stock. The
underwriters are represented on legal matters related to this offering by Hale
and Dorr LLP, Boston, Massachusetts.
63
<PAGE>
EXPERTS
Ernst & Young LLP, independent auditors, have audited our consolidated
financial statements and schedule at March 28, 1999, June 28, 1998 and June 29,
1997, and for the nine months ended March 28, 1999 and for each of the three
years in the period ended June 28, 1998, as set forth in their reports. We have
included our consolidated financial statements and schedule in this prospectus
and elsewhere in the registration statement in reliance on Ernst & Young LLP's
reports, given on their authority as experts in accounting and auditing.
The consolidated financial statements of The Plow & Hearth, Inc. as of
December 31, 1996 and December 31, 1997 and for the years ended December 31,
1996 and December 31, 1997 included in this prospectus have been so included in
reliance upon the report of KPMG LLP, independent certified public accountants,
given on the authority of said firm as experts in accounting and auditing.
WHERE YOU CAN FIND MORE INFORMATION
We have filed with the Securities and Exchange Commission a registration
statement on Form S-1 (including exhibits and schedules thereto) under the
Securities Act with respect to the class A common stock to be sold in this
offering. This prospectus, which constitutes a part of the registration
statement, does not contain all of the information set forth in the registration
statement or the exhibits and schedules which are part of the registration
statement. For further information with respect to 1-800-FLOWERS.COM and the
class A common stock, reference is made to the registration statement and the
exhibits and schedules thereto.
You may read and copy all or any portion of the registration statement or
any reports, statements or other information in our files in the Commission's
public reference room at Room 1024, Judiciary Plaza, 450 Fifth Street, N.W.,
Washington, D.C., 20549 and at the regional offices of the Commission located at
Seven World Trade Center, 13th Floor, New York, New York 10048 and 500 West
Madison Street, Suite 1400, Chicago, Illinois 60661. You can request copies of
these documents upon payment of a duplicating fee by writing to the Commission.
Please call the Commission at 1-800-SEC-0330 for further information on the
operation of the public reference rooms. Our Commission filings, including the
registration statement, will also be available to you on the Commission's
Internet site (http://www.sec.gov).
We intend to furnish to our stockholders annual reports containing financial
statements audited by our independent auditors and to make available to our
stockholders quarterly reports containing unaudited financial data for the first
three quarters of each fiscal year.
TRADEMARKS
We have applied for or received trademark and/or service mark registration
for, among others, the marks "1-800-FLOWERS.COM", "1-800-FLOWERS", and "Plow &
Hearth". All other trademarks and service marks used in this prospectus are the
property of their respective owners.
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INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
<TABLE>
<CAPTION>
PAGE
----
<S> <C>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
Report of Independent Auditors.............................................. F-2
Consolidated Balance Sheets as of June 29, 1997, June 28, 1998 and March 28,
1999...................................................................... F-3
Consolidated Statements of Operations for the years ended June 30, 1996,
June 29, 1997 and June 28, 1998 and the nine months ended March 29, 1998
(unaudited) and March 28, 1999............................................ F-4
Consolidated Statements of Stockholders' Equity (Deficit) for the years
ended June 30, 1996, June 29, 1997 and June 28, 1998 and the nine months
ended March 28, 1999...................................................... F-5
Consolidated Statements of Cash Flows for the years ended June 30, 1996,
June 29, 1997 and June 28, 1998 and the nine months ended March 29, 1998
(unaudited) and March 28, 1999............................................ F-6
Notes to Consolidated Financial Statements.................................. F-7
THE PLOW & HEARTH, INC.
Independent Auditors' Report................................................ F-29
Consolidated Balance Sheets as of December 31, 1996 and 1997................ F-30
Consolidated Statements of Income for the years ended December 31, 1996 and
1997 and the three months ended March 31, 1997 and 1998 (unaudited)....... F-31
Consolidated Statements of Changes in Stockholders' Equity for the years
ended December 31, 1996 and 1997 and the three months ended March 31, 1998
(unaudited)............................................................... F-32
Consolidated Statements of Cash Flows for the years ended December 31, 1996
and 1997 and the three months ended March 31, 1997 and 1998 (unaudited)... F-33
Notes to Consolidated Financial Statements.................................. F-34
UNAUDITED PRO FORMA CONSOLIDATED STATEMENTS OF OPERATIONS
Unaudited Pro Forma Consolidated Statement of Operations for the
year ended June 28, 1998.................................................. F-45
Unaudited Pro Forma Consolidated Statement of Operations for the nine months
ended March 29, 1998...................................................... F-46
Notes to Unaudited Pro Forma Consolidated Statements of Operations.......... F-47
</TABLE>
F-1
<PAGE>
REPORT OF INDEPENDENT AUDITORS
The Board of Directors and Stockholders of
1-800-FLOWERS.COM, Inc. and Subsidiaries
We have audited the accompanying consolidated balance sheets of
1-800-FLOWERS.COM, Inc. and Subsidiaries (the "Company") as of March 28, 1999,
June 28, 1998 and June 29, 1997, and the related consolidated statements of
operations, stockholders' equity (deficit) and cash flows for the nine months
ended March 28, 1999 and for each of the three years in the period ended June
28, 1998. These financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these financial
statements based on our audits.
We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
In our opinion, the financial statements referred to above present fairly,
in all material respects, the consolidated financial position of
1-800-FLOWERS.COM, Inc. and Subsidiaries at March 28, 1999, June 28, 1998 and
June 29, 1997, and the consolidated results of their operations and their cash
flows for the nine months ended March 28, 1999 and for each of the three years
in the period ended June 28, 1998, in conformity with generally accepted
accounting principles.
Ernst & Young LLP
Melville, New York
May 20, 1999, except for the second
paragraph
of Note 12--Capital Transactions as
to which
the date is July 28, 1999
F-2
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(IN THOUSANDS, EXCEPT SHARE DATA)
<TABLE>
<CAPTION>
JUNE 29, 1997 JUNE 28, 1998 MARCH 28, 1999
--------------- --------------- ---------------
<S> <C> <C> <C>
ASSETS
Current assets:
Cash and equivalents.......................................... $ 11,443 $ 8,873 $ 2,632
Short-term investments........................................ 3,210 5,034 --
Receivables, net.............................................. 6,520 8,432 10,966
Inventories................................................... 786 4,971 8,060
Prepaid and other............................................. 538 1,026 1,318
Recoverable income taxes...................................... -- -- 3,217
Deferred tax assets........................................... 738 1,637 1,175
--------------- --------------- ---------------
Total current assets...................................... 23,235 29,973 27,368
Property, plant and equipment at cost, net...................... 8,486 19,379 24,832
Investments..................................................... 2,854 1,383 987
Capitalized investment in leases................................ 2,149 1,837 1,529
Notes receivable, net........................................... 1,243 902 780
Goodwill, net of accumulated amortization of $146 in 1997, $534
in 1998 and $1,384 in 1999.................................... 1,274 22,725 21,671
Investment in licenses, net of accumulated amortization of $837
in 1997, $1,175 in 1998 and $1,418 in 1999.................... 4,090 3,752 3,509
Other........................................................... 799 1,795 5,923
--------------- --------------- ---------------
Total assets.................................................... $ 44,130 $ 81,746 $ 86,599
--------------- --------------- ---------------
--------------- --------------- ---------------
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
Current liabilities:
Accounts payable.............................................. $ 15,448 $ 20,790 $ 27,037
Accrued expenses.............................................. 2,625 3,101 4,321
Current maturities of long-term debt and obligations under
capital leases.............................................. 2,055 3,287 5,500
Income taxes payable.......................................... 1,132 845 --
--------------- --------------- ---------------
Total current liabilities................................. 21,260 28,023 36,858
Long-term debt and obligations under capital leases............. 6,591 22,463 28,148
Deferred tax liabilities........................................ 168 1,332 237
Deferred rent and other liabilities............................. 2,697 2,904 3,955
Management put liability........................................ -- 8,660 6,300
--------------- --------------- ---------------
Total liabilities............................................... 30,716 63,382 75,498
Redeemable Class C common stock, $.01 par value, 348,220 shares
issued and outstanding, stated at liquidation and redemption
value......................................................... 16,084 17,692 19,020
Commitments and contingencies
Stockholders' equity (deficit):
Preferred stock, $.01 par value, 10,000,000 shares authorized,
none issued................................................. -- -- --
Class A common stock, $.01 par value, 200,000,000 shares
authorized, 480,870 shares issued........................... 5 5 5
Class B common stock, $.01 par value, 200,000,000 shares
authorized, 48,849,927 shares issued........................ 488 488 488
Additional paid-in capital.................................... 1,739 1,739 3,419
Accumulated other comprehensive income........................ 5 14 --
Retained earnings (deficit)................................... (1,932) 1,534 (7,148)
Deferred compensation......................................... -- -- (1,575)
Treasury stock, at cost--51,400 Class A and 5,140,000 Class B
shares in 1997 and 52,800 Class A and 5,280,000 Class B
shares in 1998 and 1999..................................... (2,975) (3,108) (3,108)
--------------- --------------- ---------------
Total stockholders' equity (deficit)...................... (2,670) 672 (7,919)
--------------- --------------- ---------------
Total liabilities and stockholders' equity (deficit)............ $ 44,130 $ 81,746 $ 86,599
--------------- --------------- ---------------
--------------- --------------- ---------------
</TABLE>
SEE ACCOMPANYING NOTES.
F-3
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(IN THOUSANDS, EXCEPT PER SHARE DATA)
<TABLE>
<CAPTION>
YEARS ENDED NINE MONTHS ENDED
---------------------------------------------- --------------------------------
JUNE 30, 1996 JUNE 29, 1997 JUNE 28, 1998 MARCH 29, 1998 MARCH 28, 1999
-------------- -------------- -------------- --------------- ---------------
<S> <C> <C> <C> <C> <C>
(UNAUDITED)
Net revenues......................... $ 153,128 $ 186,430 $ 220,592 $ 146,217 $ 203,668
Cost of revenues..................... 92,820 115,078 136,966 91,773 123,738
-------------- -------------- -------------- --------------- ---------------
Gross profit......................... 60,308 71,352 83,626 54,444 79,930
Operating expenses:
Marketing and sales................ 42,952 47,464 55,417 38,089 67,204
Technology and development......... 851 1,411 1,794 1,128 5,207
General and administrative......... 11,556 12,338 15,832 10,315 10,528
Depreciation and amortization...... 2,247 3,287 4,168 2,768 6,043
-------------- -------------- -------------- --------------- ---------------
Total operating expenses....... 57,606 64,500 77,211 52,300 88,982
-------------- -------------- -------------- --------------- ---------------
Operating income (loss).............. 2,702 6,852 6,415 2,144 (9,052)
Other income (expense):
Interest income.................... 1,205 1,121 1,290 812 702
Interest expense................... (1,444) (912) (1,177) (720) (1,863)
Other, net......................... 30 465 1,541 1,637 32
-------------- -------------- -------------- --------------- ---------------
Total other income (expense)... (209) 674 1,654 1,729 (1,129)
-------------- -------------- -------------- --------------- ---------------
Income (loss) before income taxes and
minority interests................. 2,493 7,526 8,069 3,873 (10,181)
Provision (benefit) for income
taxes.............................. 1,255 3,135 3,181 1,515 (2,926)
-------------- -------------- -------------- --------------- ---------------
Income (loss) before minority
interests.......................... 1,238 4,391 4,888 2,358 (7,255)
Minority interests in operations of
consolidated subsidiaries.......... 59 (4) 186 38 (99)
-------------- -------------- -------------- --------------- ---------------
Net income (loss).................... 1,297 4,387 5,074 2,396 (7,354)
Redeemable Class C common stock
dividends.......................... (1,029) (1,462) (1,608) (1,206) (1,328)
-------------- -------------- -------------- --------------- ---------------
Net income (loss) applicable to
common stockholders................ $ 268 $ 2,925 $ 3,466 $ 1,190 $ (8,682)
-------------- -------------- -------------- --------------- ---------------
-------------- -------------- -------------- --------------- ---------------
Net income (loss) per common share
applicable to common stockholders:
Basic.............................. $ 0.01 $ 0.07 $ 0.08 $ 0.03 $ (0.20)
-------------- -------------- -------------- --------------- ---------------
-------------- -------------- -------------- --------------- ---------------
Diluted............................ $ 0.01 $ 0.06 $ 0.07 $ 0.03 $ (0.20)
-------------- -------------- -------------- --------------- ---------------
-------------- -------------- -------------- --------------- ---------------
Shares used in the calculation of net
income (loss) per common share:
Basic.............................. 47,050 44,140 44,120 44,140 44,000
-------------- -------------- -------------- --------------- ---------------
-------------- -------------- -------------- --------------- ---------------
Diluted............................ 49,420 46,740 46,610 46,750 44,000
-------------- -------------- -------------- --------------- ---------------
-------------- -------------- -------------- --------------- ---------------
</TABLE>
SEE ACCOMPANYING NOTES.
F-4
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT)
YEARS ENDED JUNE 30, 1996, JUNE 29, 1997 AND JUNE 28, 1998 AND NINE MONTHS ENDED
MARCH 28, 1999
(IN THOUSANDS, EXCEPT SHARE DATA)
<TABLE>
<CAPTION>
COMMON STOCK
-----------------------------------------------
ACCUMULATED
CLASS A CLASS B ADDITIONAL OTHER RETAINED
---------------------- ----------------------- PAID-IN COMPREHENSIVE EARNINGS
SHARES AMOUNT SHARES AMOUNT CAPITAL INCOME (DEFICIT)
--------- ----------- ---------- ----------- ----------- ------------------- -----------
<S> <C> <C> <C> <C> <C> <C> <C>
Balance at July 2, 1995............ 480,870 $ 5 48,087,000 $ 481 $ 1,253 $ 70 $ (5,125)
Issuance of warrants............... -- -- -- -- 492 -- --
Issuance of common stock........... -- -- 762,927 7 (6) -- --
Accrual of Redeemable Class C
common stock dividends........... -- -- -- -- -- -- (1,029)
Purchase of treasury stock......... -- -- -- -- -- -- --
Comprehensive income:
Net income....................... -- -- -- -- -- -- 1,297
Unrealized loss on marketable
securities..................... -- -- -- -- -- (85) --
Total comprehensive income..... -- -- -- -- -- -- --
--------- ----- ---------- ----- ----------- --- -----------
Balance at June 30, 1996........... 480,870 5 48,849,927 488 1,739 (15) (4,857)
Accrual of Redeemable Class C
common stock dividends........... -- -- -- -- -- -- (1,462)
Comprehensive income:
Net income....................... -- -- -- -- -- -- 4,387
Unrealized gain on marketable
securities..................... -- -- -- -- -- 20 --
Total comprehensive income..... -- -- -- -- -- -- --
--------- ----- ---------- ----- ----------- --- -----------
Balance at June 29, 1997........... 480,870 5 48,849,927 488 1,739 5 (1,932)
Accrual of Redeemable Class C
common stock dividends........... -- -- -- -- -- -- (1,608)
Purchase of treasury stock......... -- -- -- -- -- -- --
Comprehensive income:
Net income....................... -- -- -- -- -- -- 5,074
Unrealized gain on marketable
securities..................... -- -- -- -- -- 9 --
Total comprehensive income..... -- -- -- -- -- -- --
--------- ----- ---------- ----- ----------- --- -----------
Balance at June 28, 1998........... 480,870 5 48,849,927 488 1,739 14 1,534
Accrual of Redeemable Class C
common stock dividends........... -- -- -- -- -- -- (1,328)
Employee stock options............. -- -- -- -- 1,680 -- --
Amortization of deferred
compensation..................... -- -- -- -- -- -- --
Comprehensive loss:
Net loss......................... -- -- -- -- -- -- (7,354)
Unrealized loss on marketable
securities..................... -- -- -- -- -- (14) --
Total comprehensive loss....... -- -- -- -- -- -- --
--------- ----- ---------- ----- ----------- --- -----------
Balance at March 28, 1999.......... 480,870 $ 5 48,849,927 $ 488 $ 3,419 $ -- $ (7,148)
--------- ----- ---------- ----- ----------- --- -----------
--------- ----- ---------- ----- ----------- --- -----------
<CAPTION>
TOTAL
TREASURY STOCK STOCKHOLDERS'
DEFERRED ---------------------- EQUITY
COMPENSATION SHARES AMOUNT (DEFICIT)
--------------- --------- ----------- ---------------
<S> <C> <C> <C> <C>
Balance at July 2, 1995............ $ -- -- $ -- $ (3,316)
Issuance of warrants............... -- -- -- 492
Issuance of common stock........... -- -- -- 1
Accrual of Redeemable Class C
common stock dividends........... -- -- -- (1,029)
Purchase of treasury stock......... -- 5,191,400 (2,975) (2,975)
Comprehensive income:
Net income....................... -- -- -- 1,297
Unrealized loss on marketable
securities..................... -- -- -- (85)
-------
Total comprehensive income..... -- -- -- 1,212
------- --------- ----------- -------
Balance at June 30, 1996........... -- 5,191,400 (2,975) (5,615)
Accrual of Redeemable Class C
common stock dividends........... -- -- -- (1,462)
Comprehensive income:
Net income....................... -- -- -- 4,387
Unrealized gain on marketable
securities..................... -- -- -- 20
-------
Total comprehensive income..... -- -- -- 4,407
------- --------- ----------- -------
Balance at June 29, 1997........... -- 5,191,400 (2,975) (2,670)
Accrual of Redeemable Class C
common stock dividends........... -- -- -- (1,608)
Purchase of treasury stock......... -- 141,400 (133) (133)
Comprehensive income:
Net income....................... -- -- -- 5,074
Unrealized gain on marketable
securities..................... -- -- -- 9
-------
Total comprehensive income..... -- -- -- 5,083
------- --------- ----------- -------
Balance at June 28, 1998........... -- 5,332,800 (3,108) 672
Accrual of Redeemable Class C
common stock dividends........... -- -- -- (1,328)
Employee stock options............. (1,680) -- -- --
Amortization of deferred
compensation..................... 105 -- -- 105
Comprehensive loss:
Net loss......................... -- -- -- (7,354)
Unrealized loss on marketable
securities..................... -- -- -- (14)
-------
Total comprehensive loss....... -- -- -- (7,368)
------- --------- ----------- -------
Balance at March 28, 1999.......... $ (1,575) 5,332,800 $ (3,108) $ (7,919)
------- --------- ----------- -------
------- --------- ----------- -------
</TABLE>
SEE ACCOMPANYING NOTES.
F-5
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(IN THOUSANDS)
<TABLE>
<CAPTION>
YEARS ENDED NINE MONTHS ENDED
----------------------------------- -------------------------
<S> <C> <C> <C> <C> <C>
JUNE 30, JUNE 29, JUNE 28, MARCH 29, MARCH 28,
1996 1997 1998 1998 1999
----------- ----------- --------- ------------ -----------
<CAPTION>
(UNAUDITED)
<S> <C> <C> <C> <C> <C>
OPERATING ACTIVITIES:
Net income (loss)..................................... $ 1,297 $ 4,387 $ 5,074 $ 2,396 $ (7,354)
Reconciliation of net income (loss) to net cash
provided by (used in) operations:
Depreciation and amortization....................... 2,247 3,287 4,168 2,768 6,043
Deferred income taxes............................... 645 (170) 265 126 (633)
Management put liability............................ -- -- 1,631 -- (1,631)
Bad debt expense.................................... 319 553 383 235 231
Minority interests.................................. (59) 4 (186) (38) 99
Issuance of warrants................................ 492 -- -- -- --
Amortization of deferred compensation............... -- -- -- -- 105
Loss on disposal of equipment and other............. -- -- 313 -- 151
Changes in operating items, excluding the effects of
acquisitions:
Working capital items............................. 891 2,547 (284) (3,229) (2,741)
Nonworking capital items.......................... (13) 56 (1,864) (1,493) (3,972)
----------- ----------- --------- ------------ -----------
NET CASH PROVIDED BY (USED IN) OPERATING
ACTIVITIES.................................... 5,819 10,664 9,500 765 (9,702)
----------- ----------- --------- ------------ -----------
INVESTING ACTIVITIES:
Acquisitions, net of cash acquired.................... -- (1,057) (15,206) (939) --
Proceeds on sale of retail operations................. -- 83 -- -- --
Capital expenditures, net of noncash
expenditures--$2,071, $1,114, $561, $245 and $3,009,
for fiscal 1996, 1997, 1998 and nine months ended
March 29, 1998 and March 28, 1999, respectively..... (2,890) (1,814) (10,302) (2,965) (7,254)
Purchases of investments.............................. (741) (4,382) (4,050) (3,447) --
Sales and maturities of available-for-sale
investments......................................... -- 3,077 3,754 2,647 5,428
Notes receivable, net................................. (47) (97) 341 (650) 122
Other, net............................................ (336) -- -- -- --
----------- ----------- --------- ------------ -----------
NET CASH USED IN INVESTING ACTIVITIES........... (4,014) (4,190) (25,463) (5,354) (1,704)
----------- ----------- --------- ------------ -----------
FINANCING ACTIVITIES:
Proceeds from bank borrowings......................... -- -- 15,500 -- 32,402
Acquisition of treasury stock......................... (2,975) -- (133) -- --
Payments of capital lease obligations................. (1,032) (1,408) (1,648) (1,523) (1,062)
Payments of related party debt........................ (1,886) -- -- -- --
Repayment of notes payable............................ (48) (262) (326) (231) (26,175)
----------- ----------- --------- ------------ -----------
NET CASH (USED IN) PROVIDED BY FINANCING
ACTIVITIES.................................... (5,941) (1,670) 13,393 (1,754) 5,165
----------- ----------- --------- ------------ -----------
Net change in cash and equivalents.................... (4,136) 4,804 (2,570) (6,343) (6,241)
Cash and equivalents:
Beginning of period................................. 10,775 6,639 11,443 11,443 8,873
----------- ----------- --------- ------------ -----------
End of period....................................... $ 6,639 $ 11,443 $ 8,873 $ 5,100 $ 2,632
----------- ----------- --------- ------------ -----------
----------- ----------- --------- ------------ -----------
</TABLE>
SEE ACCOMPANYING NOTES.
F-6
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
MARCH 28, 1999
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
1. DESCRIPTION OF BUSINESS
1-800-FLOWERS.COM, Inc. is a leading e-commerce provider of floral products
and gifts. Customers can purchase products through any of three sales channels:
online, by calling toll-free and by visiting one of 123 retail stores (owned or
franchised) located across the United States. 1-800-FLOWERS.COM has broadened
its product lines to include home and garden merchandise through its acquisition
of The Plow & Hearth, Inc. in April 1998 (see Note 3).
2. SIGNIFICANT ACCOUNTING POLICIES
PRINCIPLES OF CONSOLIDATION
The consolidated financial statements include the accounts of
1-800-FLOWERS.COM and its wholly-owned and majority-owned subsidiaries and
partnerships. All significant intercompany balances and transactions have been
eliminated in consolidation.
INTERIM FINANCIAL STATEMENTS
The financial statements for the nine months ended March 29, 1998, have been
prepared by 1-800-FLOWERS.COM without audit. In the opinion of management, all
adjustments (which include only normal recurring adjustments) necessary to
present fairly the results of operations and cash flows for the nine months
ended March 29, 1998 have been made. Certain information and footnote
disclosures normally included in financial statements prepared in accordance
with generally accepted accounting principles have been condensed or eliminated.
The results of operations for the nine months ended March 28, 1999, are not
necessarily indicative of the results to be expected for any future interim
period or for the year ending June 27, 1999.
USE OF ESTIMATES
The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the amounts reported in the financial statements and
accompanying notes. Actual results could differ from those estimates.
CASH AND EQUIVALENTS
Cash and equivalents consist of demand deposits with banks, highly liquid
money market funds, overnight repurchase agreements and commercial paper with
maturities of three months or less when purchased.
RECEIVABLES AND CONCENTRATION OF CREDIT RISK
Concentration of credit risk with respect to accounts receivable are limited
due to 1-800-FLOWERS.COM's large number of customers and their dispersion
substantially throughout the United States. A substantial portion of receivables
are related to balances owed by major credit
F-7
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
2. SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
card companies. The timing of the related cash realization and fees accrued are
determined based upon agreements with these companies. Credit is also extended
to customers based upon an evaluation of the customer's financial condition and
collateral is generally not required. Allowances relating to accounts receivable
(June 29, 1997--$509,000, June 28, 1998--$784,000 and March 28, 1999--$998,000)
have been recorded based upon previous experience and other relevant factors, in
addition to management's periodic evaluation. Credit losses have been within
management's expectations.
INVENTORIES
Inventories are valued at the lower of cost or market. Cost is determined
using the first-in, first-out method of accounting.
DEFERRED CATALOG COSTS
1-800-FLOWERS.COM capitalizes the costs of producing and distributing its
catalogs. These costs are amortized in direct proportion with actual sales from
the corresponding catalog over a period not to exceed twenty-six weeks. No costs
were deferred at June 29, 1997. The unamortized balance of deferred catalog
costs at June 28, 1998 and March 28, 1999 was approximately $669,000 and
$1,772,000, respectively, and is included in other non-current assets.
DEPRECIATION AND AMORTIZATION
Depreciation is calculated using the straight-line method over the estimated
useful lives of the related assets. Amortization of assets held under capital
leases is calculated using the straight-line method over the estimated useful
life of the asset. Amortization of leasehold improvements is calculated using
the straight-line method over the shorter of the lease terms, including renewal
options expected to be exercised, or estimated useful lives of the improvements.
The useful lives of property, plant and equipment are as follows:
<TABLE>
<CAPTION>
YEARS
-----------
<S> <C>
Building............................................................................ 40
Leasehold improvements.............................................................. 15-20
Furniture, fixtures and equipment (including computer equipment, software
development costs and telecommunication equipment)................................ 3-5
</TABLE>
COMPUTER SOFTWARE DEVELOPED FOR INTERNAL USE
1-800-FLOWERS.COM follows the provisions of Statement of Position 98-1,
ACCOUNTING FOR THE COSTS OF COMPUTER SOFTWARE DEVELOPED OR OBTAINED FOR INTERNAL
USE, which requires the capitalization of costs incurred in connection with
developing or obtaining software for internal use. These costs are amortized
over a period of three years, the estimated useful life of the software. The
useful life of Internet and Web site development costs is less than one year
and, accordingly, are expensed as incurred. No costs for computer software
developed for internal use were capitalized during the year ended June 30, 1996.
Capitalized computer software developed for
F-8
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
2. SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
internal use approximated $828,000, $5,169,000, $3,860,000 and $626,000 for the
years ended June 29, 1997 and June 28, 1998 and for the nine months ended March
29, 1998 and March 28, 1999, respectively.
INVESTMENTS
1-800-FLOWERS.COM's investments, consisting primarily of debt and equity
securities, are classified as available-for-sale and are stated at fair value,
with unrealized gains and losses, net of tax, reported in accumulated other
comprehensive income. Realized gains and losses and declines in value judged to
be other-than-temporary on available-for-sale securities are included in other
income. The cost of investments sold is determined using the specific
identification method. Estimated fair values of investments are based on quoted
market prices at the end of each accounting period. Interest, dividends and
other distributions of earnings are included in other income.
NOTES RECEIVABLE
Notes receivable are principally the result of (i) an acquired entity's land
and building sales from prior years, which mature through 2011 and bear interest
at rates ranging from 8% to 11% per annum; (ii) converting past due franchise
receivables into three-year promissory notes bearing interest of up to 10% per
annum; (iii) the sale of 1-800-FLOWERS.COM-owned stores to new franchisees; (iv)
the resale of franchises and (v) license fees associated with termination
agreements designed to compensate 1-800-FLOWERS.COM for the loss of future
license fees. Gains resulting from the sale of stores described in (iii) and the
transactions in (iv) above have been deferred and are included in other
liabilities and will be recognized over the life of the related notes. The
balance of deferred gains at June 29, 1997, June 28, 1998 and March 28, 1999 are
approximately $233,000, $127,000 and $103,000, respectively. Allowances relating
to such notes (1997--$423,000, 1998--$593,000 and, 1999--$258,000) have been
recorded based upon previous experience and management's periodic evaluation of
other relevant factors.
LICENSES AND GOODWILL
Licenses represent the fair value of franchise agreements acquired in
1-800-FLOWERS.COM's acquisition of Amalgamated Consolidated Enterprises, Inc.
and are amortized on a straight-line basis over a 16-year period.
Goodwill represents the excess of the purchase price over the fair value of
the net assets acquired. Amortization expense relating to goodwill is amortized
on a straight-line basis over periods ranging from 15 to 20 years.
FAIR VALUES OF FINANCIAL INSTRUMENTS
The recorded amounts of 1-800-FLOWERS.COM's cash and equivalents, notes and
accounts receivable, accounts payable, and accrued liabilities approximate their
fair values principally because of the short-term nature of the significant
items. The fair value of 1-800-FLOWERS.COM's long-term obligations are estimated
based on the current rates offered to 1-800-FLOWERS.COM for
F-9
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
2. SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
obligations of similar terms and maturities. Under this method,
1-800-FLOWERS.COM's fair value of long-term obligations was not significantly
different than the stated values at June 29, 1997, June 28, 1998 and March 28,
1999.
REVENUE RECOGNITION
Net revenues are generated by online, telephonic and retail fulfillment
operations and primarily consist of the selling price of merchandise, net of
returns and credits, and include customer service and shipping charges. Net
revenues are recognized upon delivery of the order to the recipient of floral
products and upon shipment of non-floral products. 1-800-FLOWERS.COM provides an
allowance for sales returns in the period of sale, based upon historical
experience.
COST OF REVENUES
Cost of revenues consists primarily of florist fulfillment costs (fees paid
to wire services that serve as clearinghouses for floral orders, net of
rebates), the cost of floral and non-floral merchandise sold from inventory or
through third parties, and the associated costs of inbound freight and outbound
shipping. Additionally, cost of revenues includes labor and facility costs
related to wholesale operations.
MARKETING AND SALES
Marketing and sales expenses consist primarily of advertising and
promotional expenditures, catalog costs, fees paid to strategic online partners,
fulfillment (other than costs included in cost of revenues) and customer service
center expenses as well as payroll and non-payroll related expenses for those
areas engaged in marketing, selling, merchandising, customer service and
fulfillment activities. All such marketing and sales costs are expensed when
incurred.
In accordance with Statement of Position 93-7, REPORTING OF ADVERTISING
COSTS, 1-800-FLOWERS.COM expenses all advertising costs at the time the
advertisement is first shown. Advertising expense (including the amortization of
deferred catalog costs of approximately $2,604,000, $0 and $13,771,000 for the
year ended June 28, 1998 and for the nine months ended March 29, 1998 and March
28, 1999, respectively) was approximately $15,100,000, $16,700,000, $16,691,000,
$11,421,000 and $27,581,000 for the years ended June 30, 1996, June 29, 1997 and
June 28, 1998 and for the nine months ended March 29, 1998 and March 28, 1999,
respectively.
TECHNOLOGY AND DEVELOPMENT
Technology and development expenses consist primarily of the payroll and
operating expenses for the information technology group, maintenance, support
and licensing costs pertaining to the order entry, customer service, fulfillment
and database systems as well as all costs associated with the Web site,
including designing, developing and third party hosting. All such technology and
development costs are expensed as incurred.
F-10
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
2. SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
LONG-LIVED ASSETS
When impairment indicators are present, 1-800-FLOWERS.COM reviews the
carrying value of its assets in determining the ultimate recoverability of their
unamortized values using future undiscounted cash flow analysis expected to be
generated by the asset. If such assets are considered impaired, the impairment
recognized is measured by the amount by which the carrying amount of the assets
exceeds the future discounted cash flows. Assets to be disposed of are reported
at the lower of the carrying amount or fair value, less costs to sell.
1-800-FLOWERS.COM evaluates the periods of amortization continually in
determining whether later events and circumstances warrant revised estimates of
useful lives. If estimates are changed, the unamortized costs will be allocated
to the increased or reduced number of remaining periods in the revised useful
life.
INCOME TAXES
Income taxes are provided using the liability method. Accordingly, deferred
tax assets and liabilities are recognized for future tax consequences
attributable to differences between the carrying amount of assets and
liabilities for financial statement and income tax purposes, as determined under
enacted tax laws and rates that will be in effect when the differences are
expected to reverse.
STOCK-BASED COMPENSATION
1-800-FLOWERS.COM accounts for stock option grants in accordance with
Accounting Principles Board Opinion No. 25, ACCOUNTING FOR STOCK ISSUED TO
EMPLOYEES and complies with the disclosure provisions of Statement of Financial
Accounting Standards No. 123, ACCOUNTING FOR STOCK-BASED COMPENSATION.
SEGMENT DISCLOSURES
Effective June 29, 1998, 1-800-FLOWERS.COM adopted Statement of Financial
Accounting Standards No. 131, DISCLOSURES ABOUT SEGMENTS OF AN ENTERPRISE AND
RELATED INFORMATION. Statement 131 superseded Statement of Financial Accounting
Standards No. 14, FINANCIAL REPORTING FOR SEGMENTS OF A BUSINESS ENTERPRISE.
Statement 131 establishes standards for the way that public business enterprises
report information about operating segments in annual financial statements and
requires that those enterprises report selected information about operating
segments in interim financial reports. Statement 131 also establishes standards
for related disclosures about products and services, geographic areas, and major
customers. 1-800-FLOWERS.COM operates in one business segment through any of its
three access channels. The adoption of Statement 131 did not affect
1-800-FLOWERS.COM's consolidated results of operations or financial position.
For the years ended June 29, 1997 and June 28, 1998 and for the nine months
ended March 28, 1999, the flowers and plants products category represented
92.1%, 86.9% and 72.2% of total net revenues, respectively. Additionally, for
the nine months ended March 28, 1999, the home category represented 10.0% of
total net revenues.
F-11
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
2. SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
COMPREHENSIVE INCOME
Effective June 29, 1998, 1-800-FLOWERS.COM adopted Statement of Financial
Accounting Standards No. 130, REPORTING COMPREHENSIVE INCOME. Statement 130
establishes new rules for the reporting and display of comprehensive income and
its components; however, the adoption of this statement had no impact on
1-800-FLOWERS.COM's net income (loss) or stockholders' equity (deficit).
Statement 130 requires unrealized gains or losses on 1-800-FLOWERS.COM's
available-for-sale securities, which prior to adoption was reported separately
in stockholders' equity, to be included in comprehensive income. The related tax
effect on comprehensive income is not material for the periods presented. Prior
year consolidated financial statements have been restated to conform to the
requirements of Statement 130.
3. ACQUISITIONS
During the three years ended June 28, 1998, 1-800-FLOWERS.COM made the
acquisitions described below, each of which has been accounted for as a
purchase. Accordingly, the consolidated financial statements include the
operating results of each business from the respective date of acquisition. No
acquisitions were consummated during the nine-month period ended March 28, 1999.
THE PLOW & HEARTH, INC.
In April 1998, 1-800-FLOWERS.COM acquired 88% of the issued and outstanding
shares of common stock of Plow & Hearth (70% of the fully diluted equity of Plow
& Hearth due to the existence of 28,334 outstanding management stock options).
Plow & Hearth is a catalog company located in Virginia. The acquisition price
was $16,100,000, exclusive of the management put liability described below, of
which $14,700,000 was financed through 1-800-FLOWERS.COM's credit agreement (see
Note 5). The purchase price has been allocated to the assets acquired and the
liabilities assumed based on fair values at the date of acquisition. The excess
of the purchase price over the estimated fair values of the net assets acquired
of $19,600,000 has been recorded as goodwill and is being amortized over 20
years.
1-800-FLOWERS.COM, Plow & Hearth and Plow & Hearth management shareholders
and option holders entered into a stockholders' agreement effective with the
acquisition. In accordance with the agreement, as amended, each management
shareholder and option holder has the right to cause Plow & Hearth to purchase
12,668 shares of its outstanding stock and 28,344 stock options at a price
contingent upon the operating profits of Plow & Hearth, with a minimum
obligation upon either the death, disability or termination of employment of a
management shareholder or option holder or the 60-day period commencing on April
3, 2002 and terminating on June 3, 2002. Accordingly, 1-800-FLOWERS.COM recorded
a liability of $6,300,000 at the acquisition date. The liability at June 28,
1998 was adjusted to approximately $8,700,000 and, subsequently at March 28,
1999, to $6,300,000, based on the formula defined in the stockholders'
agreement. This resulted in an increase and subsequent reduction of general and
administrative expenses of approximately $1,631,000 for the year ended June 28,
1998 and the nine months ended March 28, 1999, respectively, reflecting the
option holders percentage of the increase (decrease), with the remainder
adjusted to goodwill, reflecting the minority interest holders' percentage of
the increase (decrease).
F-12
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
3. ACQUISITIONS (CONTINUED)
1-800-FLOWERS.COM's minimum obligation under the put liability increases to
$8,400,000 upon the completion of an initial public offering of
1-800-FLOWERS.COM's common stock. Accordingly, the increase in the liability
from $6,300,000 at March 28, 1999 to $8,400,000 will be recorded as $1,500,000
of general and administrative expense and $600,000 as additional goodwill.
Additionally, under Plow & Hearth's amended and restated stock option plan,
35,342 shares of unissued Plow & Hearth common stock are reserved for issuance.
The aforementioned 28,334 management stock options are immediately exercisable
and expire in February 2008. In April 1998, Plow & Hearth issued 3,504 stock
options to management at an exercise price equal to the per share acquisition
price of $153.65. These options do not contain the management stockholder put
option as defined in the preceding paragraph. These options will expire ten
years from the issuance date and vest ratably over five years.
Concurrently with the acquisition of Plow & Hearth, 1-800-FLOWERS.COM also
acquired an 85% interest in Plow & Hearth LP. Plow & Hearth owns the remaining
15%. Plow & Hearth LP owns the land and distribution center/office facility of
Plow & Hearth and leases the facility to Plow & Hearth. The $800,000 purchase
price has been allocated to the assets acquired and the liabilities assumed
based on fair values at the date of acquisition. The purchase price approximates
the estimated fair values of the net assets acquired, including the assumption
of a $2,400,000 construction loan payable.
The following table reflects unaudited pro forma results of operations of
1-800-FLOWERS.COM and Plow & Hearth on the basis that the acquisition had taken
place at the beginning of the earliest period presented:
<TABLE>
<CAPTION>
YEARS ENDED
------------------------------
<S> <C> <C>
JUNE 29, 1997 JUNE 28, 1998
-------------- --------------
<CAPTION>
(IN THOUSANDS, EXCEPT PER
SHARE DATA)
<S> <C> <C>
Net revenues...................................................................... $ 222,324 $ 257,747
-------------- --------------
-------------- --------------
Net income........................................................................ $ 4,468 $ 3,464
-------------- --------------
-------------- --------------
Net income applicable to common stockholders...................................... $ 3,006 $ 1,856
-------------- --------------
-------------- --------------
Net income per common share applicable to common stockholders:
Basic........................................................................... $ 0.07 $ 0.04
-------------- --------------
-------------- --------------
Diluted......................................................................... $ 0.06 $ 0.04
-------------- --------------
-------------- --------------
Shares used in the calculation of net income per common share:....................
Basic........................................................................... 44,140 44,120
-------------- --------------
-------------- --------------
Diluted......................................................................... 46,740 46,610
-------------- --------------
-------------- --------------
</TABLE>
The unaudited pro forma consolidated results of operations are not
necessarily indicative of the actual results that would have occurred had the
acquisition been consummated on July 1, 1996 or of future operations of the
combined companies.
F-13
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
3. ACQUISITIONS (CONTINUED)
GREAT PLAINS WHOLESALE FLORISTS, INC.
In July 1997, 1-800-FLOWERS.COM's subsidiary, Floral Works, Inc., acquired
the business and assets of Great Plains Wholesale Florists, Inc., a supplier of
fresh cut flowers and arrangements to the supermarket industry, for $900,000 in
cash and the issuance of a $900,000 four-year seller financed note bearing
interest at 6.5% per annum. The purchase price has been allocated to the assets
acquired and the liabilities assumed based on their fair values at the date of
acquisition.
The excess of the purchase price over the net assets acquired, of
approximately $1,744,000, has been recorded as goodwill and is being amortized
over 15 years. Had this acquisition been consummated as of July 1, 1996, the
unaudited pro forma consolidated net revenues and results of operations would
not have been considered material for the year ended June 29, 1997.
FLORAL WORKS, INC.
In September 1996, 1-800-FLOWERS.COM invested $1,100,000 in cash for an 80%
interest in Floral Works, Inc. which was formed in order to acquire specific
assets and liabilities of FLS Floral Wholesalers Ltd. The purchase price has
been allocated to the assets acquired and the liabilities assumed based on fair
values at the date of acquisition. The excess of the purchase price over the
estimated fair value of the net assets acquired of approximately $826,000 has
been recorded as goodwill and is being amortized over 15 years.
Upon the sale or an initial public offering of 1-800-FLOWERS.COM,
1-800-FLOWERS.COM may elect to issue shares of its common stock in exchange for
the minority stockholders' shares. Additionally, the minority stockholders
received 75 stock appreciation rights with an exercise price of $2,800 per
right. The stock appreciation rights vest ratably over 5 years and the exercise
price increases 10% annually. At March 28, 1999, 40% of the stock appreciation
rights are exercisable. Since issuance, 1-800-FLOWERS.COM has not recorded any
provision related to such stock appreciation rights.
Had this acquisition been consummated as of July 3, 1995, the unaudited pro
forma consolidated net revenues and results of operations would not have been
considered material for the year ended June 30, 1996.
AMERICAN FLORAL SERVICES, INC.
In February 1994, 1-800-FLOWERS.COM completed an investment transaction with
American Floral Services, Inc., a floral wire service. The investment consisted
of 1-800-FLOWERS.COM purchasing a minority interest in American Floral Services
Class A common stock and 15% preferred stock and a long-term note receivable.
During the year ended June 30, 1996, the long-term note receivable was converted
into additional preferred stock of American Floral Services. On June 30, 1997,
American Floral Services repurchased, on a pro-rata basis, 59% of its then
outstanding shares of Class A common stock in the amount of $387.16 per share.
This transaction resulted in a gain on 1-800-FLOWERS.COM's investment in
American Floral Services of approximately $1,545,000 which was received and
recorded as other income during the year ended June 28, 1998. In addition,
during the years ended June 29, 1997 and June 28, 1998 and the nine months ended
March 29, 1998 and March 28, 1999, 1-800-FLOWERS.COM recorded $318,000,
F-14
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
3. ACQUISITIONS (CONTINUED)
$123,000, $92,000 and $92,000, respectively, of other income representing the
accrual of cumulative preferred stock dividends. Accrued preferred stock
dividends at June 29, 1997 of $318,000 were paid in July 1997.
4. CAPITAL STOCK INVESTMENT AGREEMENTS
In January 1995, 1-800-FLOWERS.COM, its principal shareholder and a venture
capital firm entered into an investment agreement, as amended, whereby each
existing share of common stock was converted into one share of Class A common
stock (which shares contain all voting rights of 1-800-FLOWERS.COM) and 100
shares of Class B common stock (which contain no voting rights). Additionally,
Class C common stock (which contain no voting rights) and a preferred stock
class were established.
Pursuant to the investment agreement, 1-800-FLOWERS.COM, upon obtaining
financial and operational targets, has the right to draw up to $25,000,000 in
funds. As of March 28, 1999, 1-800-FLOWERS.COM has taken $10,000,000 and based
upon the structure and targets of the investment agreement, an additional
$10,000,000 is immediately available. In exchange for each funds takedown,
1-800-FLOWERS.COM provides the venture capital firm a predetermined number of
shares of Class C common stock and warrants to acquire shares of Class B common
stock at a nominal price per share. Upon the takedown of $10,000,000 by
1-800-FLOWERS.COM in January 1995, the venture capital firm received 263,452
shares of Class C common stock and warrants to acquire 2,371,040 shares of Class
A common stock expiring in 2005. The fair value of the warrants was estimated by
1-800-FLOWERS.COM at approximately $1,375,000. As of March 28, 1999, all of such
warrants are outstanding. The Class C common stock accrues a cumulative dividend
at the rate of 10% per annum and has a liquidation preference as to unpaid
dividends and the original investment. 1-800-FLOWERS.COM may, at its option,
repurchase and/or retire the shares of Class B and/or C common stock held by the
venture capital firm in advance of the Class C common stock's 2005 stated
redemption date, at which time the redemption value, including accrued
dividends, of the Class C common stock would be approximately $97 per share. The
investment agreement contains financial covenants with which 1-800-FLOWERS.COM
is in compliance as of March 28, 1999.
On June 28, 1996, 1-800-FLOWERS.COM retired related party debt obligations
of approximately $5,800,000, through $2,500,000 in cash and the balance in
shares of Class B and Class C common stock. Accordingly, $3,300,000 of debt was
converted to equity under terms similar to the terms of the investment
agreement. As such, 84,768 shares of Class C common stock and 762,930 Class B
warrants were issued. The fair value of the warrants was estimated by
1-800-FLOWERS.COM at approximately $492,000 and was charged to operations during
the year ended June 30, 1996. The Class B warrants were immediately exercised
into 762,930 shares of Class B common stock. The redemption value, including
accrued dividends, of the Class C common stock at the 2005 stated redemption
date would be approximately $92 per share.
Additionally, upon the completion of an exchange event, as defined in the
investment agreement, each share of Class C common stock is convertible into one
share of preferred stock and one share of Class B common stock.
On May 8, 1998, 1-800-FLOWERS.COM entered into a stock purchase agreement
with a stockholder whereby 1-800-FLOWERS.COM purchased 1,400 shares of its Class
A common stock and 140,000 shares of its Class B common stock for $133,000.
F-15
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
5. LONG-TERM DEBT
1-800-FLOWERS.COM's long-term debt obligations are as follows:
<TABLE>
<CAPTION>
JUNE 29, 1997 JUNE 28, 1998 MARCH 28, 1999
-------------- -------------- ---------------
(IN THOUSANDS)
<S> <C> <C> <C>
Bank term loan (1).............................................. $ -- $ -- $ 18,000
Standby credit note (2)......................................... -- 15,500 --
Commercial notes and revolving credit line (3-5)................ -- 2,333 6,497
Seller financed acquisition obligations (6-11).................. 3,277 3,867 3,430
Obligations under capital leases (see Note 11).................. 5,369 4,050 5,721
------- -------------- ---------------
8,646 25,750 33,648
Less current maturities of long-term debt and obligations under
capital leases................................................ 2,055 3,287 5,500
------- -------------- ---------------
$ 6,591 $ 22,463 $ 28,148
------- -------------- ---------------
------- -------------- ---------------
</TABLE>
- ------------------------
(1) On March 19, 1999, 1-800-FLOWERS.COM entered into an agreement with a bank
that provided for an $18,000,000 term loan and a $12,000,000 revolving
credit line, bearing interest at LIBOR Index plus 2.25% per annum (7.31% at
March 28, 1999) payable monthly. 1-800-FLOWERS.COM received the proceeds
under the term loan during the nine-month period ended March 28, 1999 and
used such proceeds to repay amounts outstanding under its previous credit
agreement. Subsequent to March 28, 1999, 1-800-FLOWERS.COM borrowed
$3,000,000 under the $12,000,000 revolving credit line.
As of March 28, 1999, 1-800-FLOWERS.COM is in default of certain covenants
within the agreement. The bank has subsequently waived such defaults and
amended the agreement whereby the term loan will be due and payable on the
earlier of 1-800-FLOWERS.COM's successful completion of an initial public
offering of its common stock or July 3, 2000. Additionally, the revolving
credit line was reduced to $5,000,000. The amended agreement contains
limited restrictive financial covenants.
(2) On April 3, 1998, 1-800-FLOWERS.COM entered into a credit agreement with a
bank that provided for a $15,500,000 standby credit note and a $5,000,000
revolving credit facility. 1-800-FLOWERS.COM borrowed the full amount under
the standby credit note in connection with the acquisitions of Plow & Hearth
and Plow & Hearth LP (see Note 3). The credit agreement requires interest to
be paid monthly. On March 19, 1999, 1-800-FLOWERS.COM repaid amounts then
outstanding and entered into a new credit agreement with the same bank (see
(1) above).
Other components of long-term debt, relating to obligations of Plow & Hearth,
are as follows:
(3) $2,400,000 commercial note dated June 13, 1997 ($2,278,000 outstanding at
March 28, 1999) assumed in the Plow & Hearth and Plow & Hearth LP
acquisitions, bearing interest at 8.19% per annum. The note is payable in
203 equal monthly installments of principal and interest commencing June 13,
1997.
F-16
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
5. LONG-TERM DEBT (CONTINUED)
(4) $4,500,000 revolving credit line dated September 28, 1998 ($2,789,000
outstanding at March 28, 1999) bearing interest equal to the monthly LIBOR
Index plus 1.75% per annum (6.7% at March 28, 1999). Interest is paid
monthly on the outstanding principal balance. The note is payable upon
expiration of the line on September 15, 1999.
(5) $1,460,000 note dated July 1, 1998 ($1,430,000 outstanding at March 28,
1999) bearing interest equal to the monthly LIBOR Index plus 1.75% per annum
(6.7% at March 28, 1999). The note is payable in 180 equal monthly
installments of principal and interest commencing November 1, 1998.
The following notes relate to seller-financed acquisition obligations, all of
which have been collateralized by either the stock or assets of various
subsidiaries of 1-800-FLOWERS.COM:
(6) $2,225,000 in promissory notes payable dated October 10, 1994 bearing
interest at rates between 9% and 12% per annum. Interest is paid monthly on
the outstanding principal balance until the notes have been paid in full.
The notes are payable in 60 equal monthly installments commencing November
1, 1999.
(7) $800,000 promissory note payable assumed October 10, 1994 ($133,000
outstanding at March 28, 1999) and dated September 1, 1993 bearing interest
at 12% per annum. Interest is paid monthly on the outstanding principal
balance until the note has been paid in full. The note is payable in 36
equal monthly installments commencing October 1, 1996.
(8) $200,000 promissory note payable assumed October 10, 1994 and dated
September 1, 1993 bearing interest at 9% per annum. Interest is paid monthly
on the outstanding principal balance until the note has been paid in full.
The note is payable in 60 equal monthly installments commencing November 1,
1999.
(9) $275,000 promissory note payable dated November 1, 1994 ($180,000
outstanding at March 28, 1999) bearing interest at 8% per annum. The note is
payable in 120 equal monthly installments of principal and interest
commencing December 1, 1994.
(10) $95,000 note payable assumed November 1, 1994 ($17,000 outstanding at March
28, 1999) bearing interest at 8% per annum. The note is payable in 60 equal
monthly installments of principal and interest commencing February 1, 1995.
(11) $900,000 promissory note payable dated July 1,1997 ($675,000 outstanding at
March 28, 1999) bearing interest at 6.5% per annum. The note is payable in
four equal installments of principal and interest commencing July 1, 1998.
F-17
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
5. LONG-TERM DEBT (CONTINUED)
As of March 28, 1999, long-term debt maturities, excluding amounts relating
to capital leases, are as follows (in thousands):
<TABLE>
<CAPTION>
YEAR DEBT MATURITIES
- ----------------------------------------------------------------------------- ---------------
<S> <C>
2000......................................................................... $ 3,532
2001......................................................................... 5,655
2002......................................................................... 5,658
2003......................................................................... 5,436
2004......................................................................... 5,439
Thereafter................................................................... 2,207
---------------
$ 27,927
---------------
---------------
</TABLE>
The aggregate fair value of the long-term debt approximated the recorded
amounts at March 28, 1999.
6. INCOME TAXES
Significant components of the provision (benefit) for income taxes are as
follows (in thousands):
<TABLE>
<CAPTION>
YEARS ENDED NINE MONTHS ENDED
------------------------------------- --------------------------
<S> <C> <C> <C> <C> <C>
JUNE 30, JUNE 29, JUNE 28, MARCH 29, MARCH 28,
1996 1997 1998 1998 1999
----------- ----------- ----------- ------------- -----------
Current:
Federal............................................. $ 430 $ 2,600 $ 2,039 $ 971 $ (2,293)
State and local..................................... 180 705 877 418 --
----------- ----------- ----------- ------------- -----------
610 3,305 2,916 1,389 (2,293)
Deferred.............................................. 645 (170) 265 126 (633)
----------- ----------- ----------- ------------- -----------
$ 1,255 $ 3,135 $ 3,181 $ 1,515 $ (2,926)
----------- ----------- ----------- ------------- -----------
----------- ----------- ----------- ------------- -----------
</TABLE>
The reconciliation of income tax computed at the U.S. federal statutory tax
rates to income tax expense is as follows:
<TABLE>
<CAPTION>
YEARS ENDED NINE MONTHS ENDED
------------------------------------- ----------------------------
<S> <C> <C> <C> <C> <C>
JUNE 30, JUNE 29, JUNE 28, MARCH 28,
1996 1997 1998 MARCH 29, 1998 1999
----------- ----------- ----------- --------------- -----------
Tax at U.S. statutory rates........................... 34.0% 34.0% 34.0% 34.0% (34.0)%
State income taxes, net of federal tax benefit........ 8.0 6.0 7.5 7.5 (3.1)
Nondeductible goodwill amortization................... 4.3 1.9 2.1 2.1 3.8
Dividends received deduction.......................... -- (1.0) (4.4) (4.4) (0.2)
Other................................................. 3.3 0.8 0.2 (0.1) 0.6
Nondeductible compensation expense.................... 6.5 -- -- -- --
(Decrease) increase in valuation allowance............ (5.8) -- -- -- 4.2
--- --- --- --- -----
50.3% 41.7% 39.4% 39.1% (28.7)%
--- --- --- --- -----
--- --- --- --- -----
</TABLE>
F-18
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
6. INCOME TAXES (CONTINUED)
Significant components of 1-800-FLOWERS.COM's deferred tax assets
(liabilities) are as follows:
<TABLE>
<CAPTION>
JUNE 29, 1997 JUNE 28, 1998 MARCH 28, 1999
--------------- -------------- -----------------
(IN THOUSANDS)
<S> <C> <C> <C>
Deferred tax assets:
Bad debts..................................................... $ 321 $ 481 $ 400
Other accrued expenses and reserves........................... 353 1,156 775
Book in excess of tax depreciation............................ 64 -- --
State tax operating losses.................................... -- -- 334
Tax credits................................................... -- -- 93
Valuation allowance........................................... -- -- (427)
Deferred tax liabilities:
Installment sales............................................. (168) (157) (152)
Tax in excess of book depreciation............................ -- (1,175) (85)
------ ------- ------
Net deferred taxes.............................................. $ 570 $ 305 $ 938
------ ------- ------
------ ------- ------
</TABLE>
1-800-FLOWERS.COM paid income taxes of approximately $1,244,000, $1,700,000,
$2,930,000, $2,194,000 and $1,726,000 for the years ended June 30, 1996, June
29, 1997 and June 28, 1998 and for the nine months ended March 29, 1998 and
March 28, 1999, respectively.
7. SUPPLEMENTARY FINANCIAL INFORMATION
PROPERTY, PLANT AND EQUIPMENT
<TABLE>
<CAPTION>
JUNE 29, 1997 JUNE 28, 1998 MARCH 28, 1999
-------------- -------------- ---------------
(IN THOUSANDS)
<S> <C> <C> <C>
Computer equipment.............................................. $ 5,948 $ 9,648 $ 14,447
Software development costs...................................... 828 5,997 6,623
Telecommunication equipment..................................... 3,547 3,854 4,207
Leasehold improvements.......................................... 2,497 3,715 6,554
Building and building improvements.............................. -- 3,463 3,848
Equipment....................................................... 1,015 1,917 2,266
Furniture and fixtures.......................................... 1,012 1,437 2,198
Land............................................................ -- 389 389
-------------- -------------- ---------------
14,847 30,420 40,532
Accumulated depreciation and amortization....................... 6,361 11,041 15,700
-------------- -------------- ---------------
$ 8,486 $ 19,379 $ 24,832
-------------- -------------- ---------------
-------------- -------------- ---------------
</TABLE>
F-19
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
7. SUPPLEMENTARY FINANCIAL INFORMATION (CONTINUED)
INVESTMENTS
<TABLE>
<CAPTION>
JUNE 29, 1997 JUNE 28, 1998
------------------------ ------------------------
AMORTIZED AMORTIZED MARCH 28,
COST FAIR VALUE COST FAIR VALUE 1999
----------- ----------- ----------- ----------- -----------
<S> <C> <C> <C> <C> <C>
(IN THOUSANDS)
Investments available-for-sale:
Federal and municipal government bonds............ $ 4,576 $ 4,581 $ 5,173 $ 5,178
Equity securities................................. 5 6 266 275
Corporate notes................................... 560 559 -- --
----------- ----------- ----------- -----------
$ 5,141 5,146 $ 5,439 5,453
----------- ----------- ----------- -----------
----------- -----------
Other investments:
Equity investment in American Floral Services, at
cost............................................ 918 918 $ 918
Other............................................. -- 46 69
----------- ----------- -----
6,064 6,417 987
Less short-term investments......................... 3,210 5,034 --
----------- ----------- -----
$ 2,854 $ 1,383 $ 987
----------- ----------- -----
----------- ----------- -----
</TABLE>
Maturities of investments classified as available-for-sale were as follows
(in thousands):
<TABLE>
<CAPTION>
JUNE 29, 1997 JUNE 28, 1998
---------------------- ----------------------
AMORTIZED FAIR AMORTIZED FAIR
COST VALUE COST VALUE
----------- --------- ----------- ---------
<S> <C> <C> <C> <C>
Due in one year or less............................................. $ 3,134 $ 3,210 $ 5,034 $ 5,034
Due after one year.................................................. 2,002 1,930 139 144
Equity securities not due at a specific date........................ 5 6 266 275
----------- --------- ----------- ---------
$ 5,141 $ 5,146 $ 5,439 $ 5,453
----------- --------- ----------- ---------
----------- --------- ----------- ---------
</TABLE>
There were no gross unrealized holding losses at June 29, 1997 or June 28,
1998. Additionally, gross realized gains or losses on the sales of
available-for-sale securities were immaterial for all periods presented.
F-20
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
7. SUPPLEMENTARY FINANCIAL INFORMATION (CONTINUED)
OTHER ASSETS
<TABLE>
<CAPTION>
JUNE 29, 1997 JUNE 28, 1998 MARCH 28, 1999
--------------- -------------- ---------------
(IN THOUSANDS)
<S> <C> <C> <C>
Exclusive online marketing contract............................. $ -- $ -- $ 3,125
Deferred catalog costs.......................................... -- 669 1,772
Other assets.................................................... 999 1,429 1,451
----- ------- -------
999 2,098 6,348
Accumulated amortization........................................ 200 303 425
----- ------- -------
$ 799 $ 1,795 $ 5,923
----- ------- -------
----- ------- -------
</TABLE>
STATEMENTS OF CASH FLOWS
Changes in operating working capital items, excluding the effects of
acquisitions:
<TABLE>
<CAPTION>
YEARS ENDED NINE MONTHS ENDED
------------------------------- ------------------------
JUNE 30, JUNE 29, JUNE 28, MARCH 29, MARCH 28,
1996 1997 1998 1998 1999
--------- --------- --------- ----------- -----------
(IN THOUSANDS)
<S> <C> <C> <C> <C> <C>
Receivables................................ $ (1,381) $ (1,475) $ (1,908) $ (1,033) $ (2,765)
Inventories................................ (158) 32 (373) (169) (3,089)
Prepaid and other.......................... (1,159) 838 732 (2,207) (292)
Accounts payable........................... 3,833 1,742 3,655 317 6,247
Accrued expenses........................... (131) 278 (2,010) 945 1,220
Recoverable income taxes................... -- -- -- -- (3,217)
Taxes payable.............................. (113) 1,132 (380) (1,082) (845)
--------- --------- --------- ----------- -----------
$ 891 $ 2,547 $ (284) $ (3,229) $ (2,741)
--------- --------- --------- ----------- -----------
--------- --------- --------- ----------- -----------
</TABLE>
Changes in operating nonworking capital items, excluding the effects of
acquisitions:
<TABLE>
<CAPTION>
YEARS ENDED NINE MONTHS ENDED
----------------------------------- -------------------------
JUNE 30, JUNE 29, JUNE 28, MARCH 29, MARCH 28,
1996 1997 1998 1998 1999
----------- ----------- --------- ------------ -----------
(IN THOUSANDS)
<S> <C> <C> <C> <C> <C>
Other assets, including goodwill and licenses......... $ (75) $ (24) $ (1,821) $ (984) $ (4,913)
Other liabilities..................................... 62 80 (43) (509) 941
--- --- --------- ------------ -----------
$ (13) $ 56 $ (1,864) $ (1,493) $ (3,972)
--- --- --------- ------------ -----------
--- --- --------- ------------ -----------
</TABLE>
Interest paid amounted to approximately $3,360,000, $912,000, $879,000,
$720,000 and $2,113,000 for the years ended June 30, 1996, June 29, 1997 and
June 28, 1999 and for the nine months ended March 29, 1998 and March 28, 1999,
respectively.
Cash receipts on notes receivable amounted to $413,000, $600,000, $723,000,
$542,000 and $492,000 for the years ended June 30, 1996, June 29, 1997 and June
28, 1998 and for the nine months ended March 29, 1998 and March 28, 1999,
respectively.
F-21
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
7. SUPPLEMENTARY FINANCIAL INFORMATION (CONTINUED)
ACCRUED EXPENSES
<TABLE>
<CAPTION>
JUNE 29, 1997 JUNE 28, 1998 MARCH 28, 1999
-------------- -------------- ---------------
(IN THOUSANDS)
<S> <C> <C> <C>
Payroll and payroll related items............................... $ 1,510 $ 1,877 $ 2,354
Credits and chargeback reserve.................................. 400 425 320
Sales and use taxes............................................. 289 61 409
Interest........................................................ -- 298 48
Other........................................................... 426 440 1,190
------- ------- -------
$ 2,625 $ 3,101 $ 4,321
------- ------- -------
------- ------- -------
</TABLE>
8. PROFIT SHARING PLAN
1-800-FLOWERS.COM established a 401(k) Profit Sharing Plan which covers
substantially all eligible employees of 1-800-FLOWERS.COM. All full-time
employees of 1-800-FLOWERS.COM and its subsidiaries who have attained the age of
21 are eligible to participate upon completion of one year of service.
Participants may elect to make voluntary contributions to the 401(k) plan in
amounts not exceeding federal guidelines. On an annual basis 1-800-FLOWERS.COM,
as determined by its board of directors, may make certain discretionary
contributions. Employees are vested in 1-800-FLOWERS.COM's contribution based
upon years of service. 1-800-FLOWERS.COM made contributions of $50,000,
$101,000, $92,000, $63,000 and $54,000 for the years ended June 30, 1996, June
29, 1997 and June 28, 1999 and for the nine months ended March 29, 1998 and
March 28, 1999, respectively.
9. STOCK OPTION PLAN
In January 1997, 1-800-FLOWERS.COM's board of directors approved
1-800-FLOWERS.COM's 1997 Stock Option Plan. The stock option plan authorizes the
granting to key employees, officers, directors and consultants of
1-800-FLOWERS.COM options to purchase an aggregate of 5,985,440 shares of
1-800-FLOWERS.COM's Class B common stock, $0.01 par value. The options may be
either incentive stock options or non-qualified stock options. The exercise
price of an option shall be determined by 1-800-FLOWERS.COM's board of directors
or compensation committee of the board at the time of grant, provided, however,
that in the case of an incentive stock option the exercise price may not be less
than 100% of the fair market value of such stock at the time of the grant, or
less than 110% of such fair market value in the case of options granted to a 10%
owner of 1-800-FLOWERS.COM's stock. The vesting and expiration periods of
options issued under the stock option plan are determined by 1-800-FLOWERS.COM's
board of directors or compensation committee as set forth in the applicable
option agreement, provided that the expiration date shall not be later than ten
years from the date of grant.
During January 1999, 1-800-FLOWERS.COM issued stock options to employees to
purchase 200,000 shares of common stock at $2.00 per share, which was considered
to be the fair value of the common stock at that time and vest at the rate of
25% per year on the anniversary of the grant
F-22
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
9. STOCK OPTION PLAN (CONTINUED)
date. Soon thereafter, 1-800-FLOWERS.COM entered into discussions with an
investor to purchase shares of common stock at $10.43 per share; accordingly,
for accounting purposes, 1-800-FLOWERS.COM used such per share value to record a
deferred compensation charge of $1,680,000, of which $105,000 was amortized
during the nine months ended March 28, 1999, associated with the option grants
in January 1999.
The following table summarizes activity in stock options:
<TABLE>
<CAPTION>
YEARS ENDED
------------------------------------------------- NINE MONTHS ENDED
JUNE 29, 1997 JUNE 28, 1998 MARCH 28, 1999
---------------------- ------------------------- ------------------------
<S> <C> <C> <C> <C> <C> <C>
WEIGHTED WEIGHTED WEIGHTED
SHARES AVERAGE SHARES AVERAGE SHARES AVERAGE
UNDER EXERCISE UNDER EXERCISE UNDER EXERCISE
OPTION PRICE OPTION PRICE OPTION PRICE
--------- ----------- ------------ ----------- ----------- -----------
Balance, beginning of year..................... -- $ -- 427,750 $ 1.30 525,500 $ 1.36
Grants......................................... 427,750 1.30 102,500 1.61 712,000 2.00
Forfeitures.................................... -- -- (4,750) 1.18 -- --
--------- ------------ -----------
Balance, end of year........................... 427,750 1.30 525,500 1.36 1,237,500 1.73
--------- ------------ -----------
--------- ------------ -----------
Weighted-average fair value of options issued
during the period............................ $ 0.22 $ 0.73 $ 0.90
</TABLE>
The following table summarizes information about stock options outstanding
at March 28, 1999:
<TABLE>
<CAPTION>
WEIGHTED-
AVERAGE
REMAINING
OPTIONS OPTIONS CONTRACTUAL
EXERCISE PRICE OUTSTANDING EXERCISABLE LIFE
- ---------------------------------------------------- ------------ ------------ ------------
<S> <C> <C> <C>
$1.30............................................... 423,000 253,800 2.8 years
1.61............................................... 102,500 25,630 8.8
2.00............................................... 712,000 393,000 9.4
------------ ------------
1,237,500 672,430 7.1
------------ ------------
------------ ------------
</TABLE>
At March 31, 1999, 1-800-FLOWERS.COM has reserved approximately 8,710,000
shares of common stock for issuance under common stock options, warrants and
conversion of Class C common stock.
FAIR VALUE DISCLOSURES
Pro forma information regarding net income (loss) is required by Statement
of Financial Accounting Standards No. 123, ACCOUNTING FOR STOCK-BASED
COMPENSATION,which also requires that the information be determined as if
1-800-FLOWERS.COM had accounted for its stock options under the fair value
method of that statement. The fair value of these options was estimated at the
date of grant using the minimum value option pricing model with the following
assumptions: risk free interest rate of 6%; no dividend yield and a
weighted-average expected life of the options of 5 years at date of grant.
Because the determination of fair value of all options granted after such
F-23
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
9. STOCK OPTION PLAN (CONTINUED)
time as 1-800-FLOWERS.COM becomes a public entity will include an expected
volatility factor in addition to the factors described above, the results
presented below may not be indicative of future periods.
For purposes of pro forma disclosures, the estimated fair value of the
options is amortized to expense over the options' vesting period.
1-800-FLOWERS.COM pro forma financial information is as follows:
<TABLE>
<CAPTION>
YEARS ENDED NINE MONTHS ENDED
------------------------------ --------------------------------
<S> <C> <C> <C> <C>
JUNE 29, 1997 JUNE 28, 1998 MARCH 29, 1998 MARCH 28, 1999
-------------- -------------- --------------- ---------------
<CAPTION>
(IN THOUSANDS, EXCEPT PER SHARE DATA)
<S> <C> <C> <C> <C>
Net income (loss) applicable to common
stockholders:
As reported................................. $ 2,925 $ 3,466 $ 1,190 $ (8,682)
Pro forma................................... 2,898 3,438 1,172 (9,095)
Basic earnings (loss) per share applicable to
common stockholders:
As reported................................. $0.07 $0.08 $0.03 $(0.20 )
Pro forma................................... 0.07 0.08 0.03 (0.21 )
Diluted earnings (loss) per share applicable
to common stockholders:
As reported................................. $0.06 $0.07 $0.03 $(0.20 )
Pro forma................................... 0.06 0.07 0.03 (0.21 )
</TABLE>
F-24
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
10. BASIC AND DILUTED EARNINGS PER SHARE
The following sets forth the computation of basic and diluted earnings
(loss) per common share data:
<TABLE>
<CAPTION>
YEARS ENDED NINE MONTHS ENDED
------------------------------------------------- --------------------------------
<S> <C> <C> <C> <C> <C>
JUNE 30, 1996 JUNE 29, 1997 JUNE 28, 1998 MARCH 29, 1998 MARCH 28, 1999
--------------- --------------- --------------- --------------- ---------------
<CAPTION>
(IN THOUSANDS)
<S> <C> <C> <C> <C> <C>
Numerator:
Net income (loss)........... $ 1,297 $ 4,387 $ 5,074 $ 2,396 $ (7,354)
Redeemable Class C common
stock dividends........... (1,029) (1,462) (1,608) (1,206) (1,328)
--------------- --------------- --------------- --------------- ---------------
Net income (loss) applicable
to common stockholders.... $268 $ 2,925 $ 3,466 $ 1,190 $ (8,682 )
--------------- --------------- --------------- --------------- ---------------
--------------- --------------- --------------- --------------- ---------------
Denominator:
Denominator for basic
earnings (loss) per share-
weighted average common
shares outstanding........ 47,050 44,140 44,120 44,140 44,000
Effect of dilutive securities:
Employee stock options...... -- 230 120 240 --
Warrants.................... 2,370 2,370 2,370 2,370 --
--------------- --------------- --------------- --------------- ---------------
Dilutive potential common
shares.................... 2,370 2,600 2,490 2,610 --
--------------- --------------- --------------- --------------- ---------------
Denominator for diluted
earnings (loss) per share-
weighted average common
shares outstanding and
assumed conversions....... 49,420 46,740 46,610 46,750 44,000
--------------- --------------- --------------- --------------- ---------------
--------------- --------------- --------------- --------------- ---------------
</TABLE>
During the nine months ended March 28, 1999, options and warrants to
purchase 3,420,000 shares of common stock (using the treasury stock method) were
excluded from the diluted loss per share computation as their effect would be
antidilutive. For all periods presented, 350,000 shares of common stock to be
issued upon the conversion of Class C common stock (See Note 4) was excluded
from the diluted loss per share computation as its effect would be antidilutive.
Additionally, subsequent to March 28, 1999, 1-800-FLOWERS.COM issued options to
purchase 270,000 shares of Class A common stock with an exercise price equal to
the price of the shares sold in an initial public offering.
11. COMMITMENTS AND CONTINGENCIES
LEASES
1-800-FLOWERS.COM currently leases office, store facilities, and equipment
under various operating leases through fiscal 2009. As leases expire, it can be
expected that in the normal course of business they will be renewed or replaced.
Most lease agreements contain renewal options and rent escalation clauses and
require 1-800-FLOWERS.COM to pay real estate taxes, insurance, common area
maintenance and operating expenses applicable to the leased properties.
1-800-FLOWERS.COM has also entered into leases that are on a month-to-month
basis.
F-25
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
11. COMMITMENTS AND CONTINGENCIES (CONTINUED)
1-800-FLOWERS.COM also leases certain computer, telecommunication and
related equipment under capital leases, which are included in property and
equipment with a capitalized cost of approximately $6,500,000, $7,037,000 and
$10,124,000 at June 29, 1997, June 28, 1998 and March 28, 1999, respectively,
and accumulated amortization of $3,500,000, $5,031,000 and $6,453,000
respectively. Under the terms of one of these leases, 1-800-FLOWERS.COM is
required to maintain an irrevocable standby letter of credit in the amount of
approximately $785,000 which is renewable annually.
As of March 28, 1999, future minimum payments under noncancelable equipment
lease obligations and operating leases with initial terms of one year or more
consist of the following:
<TABLE>
<CAPTION>
OBLIGATIONS
UNDER
EQUIPMENT OPERATING
LEASES LEASES
----------- -----------
<S> <C> <C>
(IN THOUSANDS)
2000...................................................................... $ 2,015 $ 4,848
2001...................................................................... 1,240 4,273
2002...................................................................... 935 4,107
2003...................................................................... 735 3,817
2004...................................................................... 95 3,457
Thereafter................................................................ 3 4,372
----------- -----------
Total minimum lease payments.............................................. 5,023 $ 24,874
-----------
-----------
Less amounts representing interest........................................ (684)
-----------
Present value of net minimum lease payments............................... $ 4,339
-----------
-----------
</TABLE>
1-800-FLOWERS.COM, through the Amalgamated Consolidated Enterprises
acquisition, subleases land and buildings (which are leased from third parties)
to 1-800-FLOWERS.COM's franchisees. Certain of the leases, other than land
leases which have been classified as operating leases, are classified as capital
leases and have initial lease terms of approximately 20 years (including option
periods in some cases).
F-26
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
11. COMMITMENTS AND CONTINGENCIES (CONTINUED)
The following schedule, as of March 28, 1999, reflects the lease receipts
due from franchisees (shown as Capitalized Investment in Leases) and capital
lease payment obligations:
<TABLE>
<CAPTION>
CAPITALIZED OBLIGATIONS
INVESTMENT IN UNDER CAPITAL
LEASES LEASES
------------- --------------
<S> <C> <C>
(IN THOUSANDS)
2000................................................................ $ 490 $ 409
2001................................................................ 454 401
2002................................................................ 394 359
2003................................................................ 280 245
2004................................................................ 185 177
Thereafter.......................................................... 202 202
------------- -------
Total minimum lease payments........................................ 2,005 1,793
Less interest....................................................... (476) (411)
------------- -------
Present value of net minimum lease payments......................... $ 1,529 $ 1,382
------------- -------
------------- -------
</TABLE>
At March 28, 1999, the aggregate future rental expense under long-term
operating leases for land and buildings and corresponding sublease rental income
under long-term operating subleases were as follows:
<TABLE>
<CAPTION>
SUBLEASE SUBLEASE
INCOME EXPENSE
--------- ---------
<S> <C> <C>
(IN THOUSANDS)
2000......................................................................... $ 3,283 $ 3,216
2001......................................................................... 2,952 2,900
2002......................................................................... 2,451 2,411
2003......................................................................... 2,049 2,015
2004......................................................................... 1,781 1,749
Thereafter................................................................... 5,729 5,573
--------- ---------
$ 18,245 $ 17,864
--------- ---------
--------- ---------
</TABLE>
In addition to the above, 1-800-FLOWERS.COM has agreed to provide rent
guarantees for leases entered into by certain franchisees with third party
landlords. At March 28, 1999, the aggregate minimum rent due by franchisees
guaranteed by 1-800-FLOWERS.COM during the eight-year period ending in fiscal
year 2006 was approximately $581,000.
Rent expense was approximately $5,000,000, $5,800,000, $5,637,000,
$4,508,000 and $5,543,000 for the years ended June 30, 1996, June 29, 1997 and
June 28, 1998 and for the nine months ended March 29, 1998 and March 28, 1999.
1-800-FLOWERS.COM has commitments under exclusive online marketing
agreements with AOL and AOL.com whereby 1-800-FLOWERS.COM will pay a minimum of
$11,500,000 over a four-year period commencing July 1, 1997. Such online
marketing costs are capitalized and amortized over the greater of the ratio of
the number of impressions delivered over the total number of contracted
impressions, or a straight-line basis over the term of the agreement. Through
F-27
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)
11. COMMITMENTS AND CONTINGENCIES (CONTINUED)
March 28, 1999, 1-800-FLOWERS.COM has paid $7,500,000 pursuant to such online
marketing agreements. The remaining $4,000,000 is payable $3,000,000 in July
1999, and $500,000 during each of the fiscal years ending June 2000 and 2001.
The unamortized balance of such costs were approximately $0 and $3,125,000 at
June 28, 1998 and March 28, 1999, respectively, and were included in other
non-current assets. Additionally, 1-800-FLOWERS.COM is required to share a
portion of revenue derived from such online marketing agreements. Such amount is
expensed as the related revenue is recognized.
LITIGATION
There are various claims, lawsuits, and pending actions against
1-800-FLOWERS.COM and its subsidiaries incident to the operations of its
businesses. It is the opinion of management, after consultation with counsel,
that the ultimate resolution of such claims, lawsuits and pending actions will
not have a material adverse effect on 1-800-FLOWERS.COM's consolidated financial
position, results of operations or liquidity.
12. CAPITAL TRANSACTIONS
On May 20, 1999, 1-800-FLOWERS.COM completed a private placement of 984,493
shares of non-voting Series B preferred stock, yielding net proceeds of
$101,600,000. In connection with this private placement, all shares of
Redeemable Class C common stock were redeemed and a portion reinvested in
143,053 shares of such preferred stock. The non-voting Series B preferred stock
was subsequently converted into voting Series A preferred stock. The Series A
preferred stock has a preference in liquidation and each share of preferred
stock is convertible into ten shares (assuming the stock split described below)
of Class A common stock upon the completion of an initial public offering.
On May 20, 1999, the board of directors and stockholders approved an
increase in the number of authorized shares of common stock to 400,000,000 and
preferred stock to 1,200,000. On July 7, 1999, 1-800-FLOWERS.COM amended and
restated its certificate of incorporation to provide that all previously
outstanding shares of Class A common stock, which the holders of were entitled
to one vote per share, and Class B common stock, which contained no voting
rights, convert into a new series of Class B common stock and are entitled to 10
votes per share. Accordingly, 428,070 shares of old Class A common stock were
converted into the same number of shares of new Class B common stock.
Additionally, a new series of Class A common stock was established that entitles
the holders to one vote per share. Each share of new Class B common stock shall
automatically convert into one share of new Class A common stock upon transfer,
with limited exception, and at the option of the holder. Holders of 3,836,560
shares of new Class B common stock elected to convert such new Class B common
stock into an equal number of shares of new Class A common stock. Also on July
7, 1999, the board of directors and stockholders approved an amendment to the
certificate of incorporation to be effective on July 28, 1999 that provides for
a ten-for-one split of the outstanding shares of common stock and an increase in
the number of authorized shares of preferred stock to 10,000,000. Retroactive
effect has been given to the stock split. All common stock, option and warrant
data has been restated to reflect the stock split.
F-28
<PAGE>
INDEPENDENT AUDITORS' REPORT
The Board of Directors
The Plow & Hearth, Inc.:
We have audited the accompanying consolidated balance sheets of The Plow &
Hearth, Inc. (the "Company") as of December 31, 1996 and 1997, and the related
consolidated statements of income, changes in stockholders' equity and cash
flows for the years then ended. These consolidated financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these consolidated financial statements based on our audits.
We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audits to obtain
reasonable assurance about whether the consolidated financial statements are
free of material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements. An
audit also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis
for our opinion.
In our opinion, the consolidated financial statements referred to above
present fairly, in all material respects, the financial position of The Plow &
Hearth, Inc. as of December 31, 1996 and 1997, and the results of their
operations and their cash flows for the years then ended in conformity with
generally accepted accounting principles.
KPMG LLP
Roanoke, Virginia
March 9, 1998
F-29
<PAGE>
THE PLOW & HEARTH, INC.
CONSOLIDATED BALANCE SHEETS
DECEMBER 31, 1996 AND 1997
<TABLE>
<CAPTION>
1996 1997
-------------- --------------
<S> <C> <C>
ASSETS (NOTE 2)
Current assets:
Cash and cash equivalents (note 7)............................................. $ 4,318,609 $ 3,686,460
Accounts receivable (note 7):
Trade........................................................................ 315,054 561,292
Other........................................................................ 143,588 201,194
Inventories.................................................................... 2,132,218 3,563,486
Deferred catalog costs......................................................... 858,390 723,537
Deferred income taxes (note 6)................................................. 89,954 194,216
Prepaid expenses and other current assets...................................... 25,260 63,122
-------------- --------------
Total current assets......................................................... 7,883,073 8,993,307
-------------- --------------
Property, plant and equipment (note 3):
Land and improvements.......................................................... 345,295 345,295
Building....................................................................... 2,626,979 2,626,979
Leasehold improvements......................................................... 113,872 117,920
Furniture, fixtures and equipment.............................................. 1,755,545 1,993,735
-------------- --------------
4,841,691 5,083,929
Less accumulated depreciation and amortization................................. 1,483,781 1,755,751
-------------- --------------
Net property, plant and equipment................................................ 3,357,910 3,328,178
-------------- --------------
Deferred income taxes (note 6)................................................... 17,694 3,634
Purchased software costs, net (note 1)........................................... 136,067 130,145
Intangibles, net (note 1)........................................................ -- 20,005
Other assets, net................................................................ 43,887 43,845
-------------- --------------
197,648 197,629
-------------- --------------
$ 11,438,631 $ 12,519,114
-------------- --------------
-------------- --------------
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Current maturities of long-term debt and obligations under capital leases
(notes 2 and 3).............................................................. $ 602,706 $ 83,769
Accounts payable............................................................... 2,890,881 1,843,734
Accrued expenses............................................................... 852,010 1,214,156
Customer deposits.............................................................. 153,021 152,283
Income taxes payable........................................................... 817,321 1,307,424
-------------- --------------
Total current liabilities.................................................... 5,315,939 4,601,366
-------------- --------------
Long-term debt and obligations under capital leases, excluding current maturities
(notes 2 and 3)................................................................ 2,588,839 2,317,222
-------------- --------------
Minority interest (note 1)....................................................... 573,347 528,818
-------------- --------------
Stockholders' equity (notes 4 and 8):
Common stock, $.10 par value, 200,000 shares authorized; issued and outstanding
107,256 and 105,356 at December 31, 1996 and 1997, respectively.............. 10,726 10,536
Additional paid-in capital..................................................... 1,397,926 1,336,366
Retained earnings.............................................................. 1,551,854 3,724,806
-------------- --------------
Total stockholders' equity....................................................... 2,960,506 5,071,708
Commitments and contingencies (notes 1, 2, 3, 5 and 8)
-------------- --------------
$ 11,438,631 $ 12,519,114
-------------- --------------
-------------- --------------
</TABLE>
See accompanying notes to consolidated financial statements.
F-30
<PAGE>
THE PLOW & HEARTH, INC.
CONSOLIDATED STATEMENTS OF INCOME
<TABLE>
<CAPTION>
YEARS ENDED
------------------------------ THREE MONTHS ENDED
DECEMBER 31, DECEMBER 31, ------------------------------
1996 1997 MARCH 31, MARCH 31,
-------------- -------------- 1997 1998
-------------- --------------
(UNAUDITED) (UNAUDITED)
<S> <C> <C> <C> <C>
Operating revenues:
Merchandise sales, net........................ $ 29,045,513 $ 38,996,352 $ 3,616,611 $ 4,901,994
Mailing list rental income.................... 290,569 188,495 59,087 52,994
Membership fee income......................... 231,711 13,056 11,870 --
Shipping income, net of shipping costs........ 418,896 433,947 (23,462) (38,278)
-------------- -------------- -------------- --------------
29,986,689 39,631,850 3,664,106 4,916,710
-------------- -------------- -------------- --------------
Operating costs and expenses:
Cost of goods sold............................ 16,101,851 21,653,476 2,131,043 2,913,920
Catalog production and marketing costs........ 7,864,827 9,539,107 794,933 1,134,658
Selling, general and administrative
expenses.................................... 3,759,736 4,619,167 855,724 5,017,158
-------------- -------------- -------------- --------------
27,726,414 35,811,750 3,781,700 9,065,736
-------------- -------------- -------------- --------------
Income (loss) from operations................... 2,260,275 3,820,100 (117,594) (4,149,026)
Other income (expense):
Interest expense.............................. (325,108) (248,449) (69,476) (38,967)
Interest income............................... 24,490 101,041 38,428 43,261
Other, net.................................... 90,940 (37,265) 24,132 (77,311)
Minority interest............................. (25,462) (25,471) (7,515) (19,713)
-------------- -------------- -------------- --------------
(235,140) (210,144) (14,431) (92,730)
-------------- -------------- -------------- --------------
Income (loss) before income taxes............... 2,025,135 3,609,956 (132,025) (4,241,756)
Income tax expense (benefit) (note 6)........... 767,941 1,437,004 (46,438) (1,689,886)
-------------- -------------- -------------- --------------
Net income (loss)............................... $ 1,257,194 $ 2,172,952 $ (85,587) $ (2,551,870)
-------------- -------------- -------------- --------------
-------------- -------------- -------------- --------------
</TABLE>
See accompanying notes to consolidated financial statements.
F-31
<PAGE>
THE PLOW & HEARTH, INC.
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
YEARS ENDED DECEMBER 31, 1996 AND 1997 AND
THREE MONTHS ENDED MARCH 31, 1998 (UNAUDITED)
<TABLE>
<CAPTION>
COMMON STOCK ADDITIONAL TOTAL
-------------------- PAID-IN RETAINED STOCKHOLDERS'
SHARES AMOUNT CAPITAL EARNINGS EQUITY
--------- --------- ------------- ------------- --------------
<S> <C> <C> <C> <C> <C>
Balances, December 31, 1995................ 107,006 $ 10,701 $ 1,394,851 $ 294,660 $ 1,700,212
Exercise of employee stock options ($22.50
per share) (note 4)...................... 810 81 18,144 -- 18,225
Common stock purchased ($32.50 per
share)................................... (560) (56) (18,144) -- (18,200)
Tax benefit of stock options exercised
(note 4)................................. -- -- 3,075 -- 3,075
Net income................................. -- -- -- 1,257,194 1,257,194
--------- --------- ------------- ------------- --------------
Balances, December 31, 1996................ 107,256 10,726 1,397,926 1,551,854 2,960,506
Common stock purchased ($32.50 per
share)................................... (1,900) (190) (61,560) -- (61,750)
Net income................................. -- -- -- 2,172,952 2,172,952
--------- --------- ------------- ------------- --------------
Balances, December 31, 1997................ 105,356 10,536 1,336,366 3,724,806 5,071,708
Employee stock options (unaudited)......... -- -- 3,945,826 -- 3,945,826
Net loss (unaudited)....................... -- -- -- (2,551,870) (2,551,870)
--------- --------- ------------- ------------- --------------
Balances, March 31, 1998 (unaudited)....... 105,356 $ 10,536 $ 5,282,192 $ 1,172,936 $ 6,465,664
--------- --------- ------------- ------------- --------------
--------- --------- ------------- ------------- --------------
</TABLE>
See accompanying notes to consolidated financial statements.
F-32
<PAGE>
THE PLOW & HEARTH, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
<TABLE>
<CAPTION>
YEARS ENDED THREE MONTHS ENDED
------------------------------ ----------------------------
DECEMBER 31, DECEMBER 31, MARCH 31, MARCH 31,
1996 1997 1997 1998
-------------- -------------- ------------- -------------
<S> <C> <C> <C> <C>
(UNAUDITED) (UNAUDITED)
Cash flows from operating activities:
Net income (loss)............................................... $ 1,257,194 $ 2,172,952 $ (85,587) $ (2,551,870)
Adjustments to reconcile net income (loss) to net cash provided
by (used in) operating activities:
Employee stock options...................................... -- -- -- 3,945,826
Depreciation and amortization............................... 392,480 366,022 85,416 90,340
Minority interest........................................... 25,462 25,471 7,515 19,713
Provision for deferred income taxes......................... (53,161) (90,202) 3,214 106,075
Provision for inventory obsolescence........................ (5,000) 47,000 16,500 36,000
(Increase) decrease in:
Accounts receivable....................................... 245,342 (303,844) 209,602 375,872
Inventories............................................... 119,881 (1,478,268) (53,530) (145,412)
Deferred catalog costs.................................... (418,457) 134,853 (240,071) (190,414)
Income taxes refundable................................... 93,477 -- 175,049 (1,589,137)
Prepaid expenses and other current assets................. (586) (37,862) (66,244) (35,884)
Other assets.............................................. (7,702) 9,555 (43) --
Increase (decrease) in:
Accounts payable.......................................... 335,387 (1,047,147) (2,046,005) (156,517)
Accrued expenses.......................................... 297,258 362,146 (817,321) (925,276)
Customer deposits......................................... 46,269 (738) (704,729) (33,830)
Income taxes payable...................................... 820,396 490,103 (59,647) (1,307,424)
-------------- -------------- ------------- -------------
Net cash provided by (used in) operating activities............... 3,148,240 650,041 (3,575,881) (2,361,938)
-------------- -------------- ------------- -------------
Cash flows from investing activities:
Purchases of property, plant and equipment...................... (62,694) (242,238) (44,080) (21,916)
Purchases of software........................................... (49,312) (82,368) (5,610) (692)
Purchase of intangible assets................................... -- (21,058) -- (9,699)
-------------- -------------- ------------- -------------
Net cash used in investing activities............................. (112,006) (345,664) (49,690) (32,307)
-------------- -------------- ------------- -------------
Cash flows from financing activities:
Borrowings under line of credit agreement....................... 6,848,000 2,588,000 296,000 --
Payments under line of credit agreement......................... (6,848,000) (2,588,000) (280,000) --
Proceeds from issuance of long-term debt........................ 420,000 2,400,000 -- --
Principal payments on long-term debt and obligations under
capital leases................................................ (552,938) (3,190,554) (42,475) (20,773)
Financing costs for long-term debt.............................. -- (14,222) -- --
Common stock options exercised.................................. 18,225 -- -- --
Purchase of common stock........................................ (18,200) (61,750) (61,750) --
Return of capital to limited partners........................... (70,000) (70,000) (17,500) (17,500)
-------------- -------------- ------------- -------------
Net cash used in financing activities............................. (202,913) (936,526) (105,725) (38,273)
-------------- -------------- ------------- -------------
Net increase (decrease) in cash and cash equivalents.............. 2,833,321 (632,149) (3,731,296) (2,432,518)
Cash and cash equivalents, beginning of period.................... 1,485,288 4,318,609 4,318,609 3,686,460
-------------- -------------- ------------- -------------
Cash and cash equivalents, end of period.......................... $ 4,318,609 $ 3,686,460 $ 587,313 $ 1,253,942
-------------- -------------- ------------- -------------
-------------- -------------- ------------- -------------
Supplemental cash flow information:
Income taxes paid (refunded) during the period.................. $ (92,771) $ 1,037,103 $ 821,200 $ 1,100,600
Interest paid during the period................................. 324,949 242,166 73,502 924
Noncash investing and financing activities:
Capital lease obligations incurred for telephone equipment...... $ 3,375 $ -- $ -- $ --
Income tax benefit from exercise of stock options............... 3,075 -- -- --
</TABLE>
See accompanying notes to consolidated financial statements.
F-33
<PAGE>
THE PLOW & HEARTH, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998
(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)
(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
ORGANIZATION
The Plow & Hearth, Inc. is a retail and catalog sales outlet, incorporated
under the laws of the Commonwealth of Virginia on April 2, 1980.
BASIS OF PRESENTATION
The consolidated financial statements include the accounts and operations of
The Plow & Hearth, Inc. and Plow & Hearth LP, (collectively "Plow & Hearth").
Plow & Hearth LP was organized to finance the acquisition of 39.549 acres of
land and the construction of a 108,000-square foot distribution center/office
facility. The distribution center/office facility is leased to The Plow &
Hearth, Inc. for a 20-year term. Plow & Hearth LP is owned by The Plow & Hearth,
Inc. (15 percent general partner interest with an initial $50,000 contribution)
and 28 limited partners (85 percent limited partnership interest with an
aggregate of $700,000 in initial contributions). Due to the interrelationship of
the investments, loan guarantees, collateral and control among The Plow &
Hearth, Inc., its stockholders and Plow & Hearth LP, the accounts of Plow &
Hearth LP have been consolidated with those of The Plow & Hearth, Inc. and all
significant intercompany transactions have been eliminated.
The Plow & Hearth LP partnership agreement requires quarterly cash
distributions to the partners equal to an annual rate of 10 percent of their
initial cash investment. Total distributions to the partners amounted to $75,000
for the years ended December 31, 1996 and 1997, of which The Plow & Hearth,
Inc., as general partner, received $5,000.
UNAUDITED INTERIM CONSOLIDATED FINANCIAL STATEMENTS
The consolidated financial statements for the three months ended March 31,
1997 and 1998 have been prepared by Plow & Hearth without audit. In the opinion
of management, all adjustments (which include only normal recurring adjustments)
necessary to present fairly the results of operations and cash flows for the
three months ended March 31, 1997 and 1998 have been made. Certain information
and footnote disclosures normally included in fiancial statements prepared in
accordance with generally accepted accounting principles have been condensed or
eliminated. The results of operations for the three months ended March 31, 1998
are not necessarily indicative of the results to be expected for any future
interim period.
CASH AND CASH EQUIVALENTS
Plow & Hearth considers all highly liquid investments with an original
maturity of three months or less to be cash equivalents. Cash equivalents, which
consist of commercial paper and an overnight repurchase agreement aggregating
$5,317,926 and $7,841,971 at December 31, 1996 and 1997, respectively, are
stated at cost which approximates fair value.
F-34
<PAGE>
THE PLOW & HEARTH, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998
(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)
(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
ACCOUNTS RECEIVABLE--OTHER
Accounts receivable--other consist of amounts due for rental of Plow &
Hearth's mailing list and miscellaneous receivables.
INVENTORIES
Inventories are stated at the lower of cost or market. The allowance to
reduce inventories to the lower of cost or market was $40,000 and $87,000 at
December 31, 1996 and 1997, respectively. Cost is determined using the first-in,
first-out method.
DEFERRED CATALOG COSTS
The Company capitalizes the costs of producing and distributing its
catalogs. These costs are amortized in direct proportion with actual sales from
the corresponding catalog over a period not to exceed twenty-six weeks.
DEFERRED FINANCING COSTS
Financing costs are amortized over the life of the loan using the interest
method and are included as a component of interest expense.
PROPERTY, PLANT AND EQUIPMENT
Property, plant and equipment are stated at cost. Expenditures for
maintenance and repairs are charged to expense as incurred. Depreciation is
calculated by use of the straight-line and accelerated methods over the
estimated useful lives of the related assets. Amortization of assets held under
capital leases and leasehold improvements is calculated by use of the
straight-line method over the shorter of the lease terms, including renewal
options expected to be exercised, or estimated useful lives of the improvements.
The useful lives of property, plant and equipment are as follows:
<TABLE>
<CAPTION>
YEARS
---------
<S> <C>
Building............................................................................. 39
Leasehold improvements............................................................... 15-20
Furniture, fixtures and equipment.................................................... 5-10
</TABLE>
PURCHASED SOFTWARE COSTS
Plow & Hearth capitalizes costs for purchased software which is used
internally in operating activities. These costs are amortized over a period of
three years, the estimated useful life of the software. Amortization expense for
the years ended December 31, 1996 and 1997 was $95,905 and
F-35
<PAGE>
THE PLOW & HEARTH, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998
(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)
(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
$88,290, respectively. Purchased software costs consisted of the following at
December 31, 1996 and 1997:
<TABLE>
<CAPTION>
1996 1997
------------ ------------
<S> <C> <C>
Purchased software costs.......................................... $ 496,540 $ 578,908
Accumulated amortization.......................................... (360,473) (448,763)
------------ ------------
Purchased software costs, net..................................... $ 136,067 $ 130,145
------------ ------------
------------ ------------
</TABLE>
INTANGIBLES
Intangibles consisted of the following at December 31, 1996 and 1997:
<TABLE>
<CAPTION>
1996 1997
---------- -----------
<S> <C> <C>
Customer mailing list............................................... $ 81,405 $ 102,463
Other............................................................... 2,069 2,069
---------- -----------
83,474 104,532
Accumulated amortization............................................ (83,474) (84,527)
---------- -----------
Intangibles, net.................................................... $ -- $ 20,005
---------- -----------
---------- -----------
</TABLE>
Customer mailing lists are being amortized over a period of five years.
Amortization expense for the years ended December 31, 1996 and 1997 was $8,466
and $1,053, respectively.
REVENUE RECOGNITION
Merchandise sales, cost of goods sold and shipping income, net of shipping
costs, are recognized upon shipment of products. Mailing list rental income is
recognized upon notification that another company has used a Plow & Hearth
customer name.
Plow & Hearth derives membership fee income from offering its customers
membership in its "Buyers' Club." An annual membership fee of $10 per customer
is recognized when received. Annual membership privileges entitle the customer
to a 5 percent discount on all purchases during the membership year and various
other special offers throughout the year. As a result of the Buyers' Club, Plow
& Hearth recorded net discounts of $351,942 and $76,610 for the years ended
December 31, 1996 and 1997, respectively. This program was discontinued during
1997.
INCOME TAXES
Income taxes are accounted for under the asset and liability method.
Deferred tax assets and liabilities are recognized for the future tax
consequences attributable to differences between the financial statement
carrying amounts of existing assets and liabilities and their respective tax
bases. Deferred tax assets and liabilities are measured using enacted tax rates
expected to apply to taxable income in the years in which those temporary
differences are expected to be recovered or
F-36
<PAGE>
THE PLOW & HEARTH, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998
(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)
(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
settled. The effect on deferred tax assets and liabilities of a change in tax
rates is recognized in income in the period that includes the enactment date.
No income taxes are payable by the partnership and none have been provided
in the accompanying financial statements. The partners include the respective
shares of the partnership's profits or losses in their individual tax returns.
HEALTH INSURANCE PLAN
Plow & Hearth is partially self-insured for health claims up to an aggregate
annual claim amount of $119,000 and $103,000 at December 31, 1996 and 1997,
respectively. Plow & Hearth's stop loss insurance covers aggregate annual claims
costs in excess of this limit. Self-insurance accruals are provided based upon
the liability for reported claims and an estimated liability for claims incurred
but not reported. Total expense under the plan amounted to $90,902 and $76,500
for the years ended December 31, 1996 and 1997, respectively.
IMPAIRMENT OF LONG-LIVED ASSETS AND LONG-LIVED ASSETS TO BE DISPOSED OF
Plow & Hearth reviews long-lived assets and certain identifiable intangibles
for impairment whenever events or changes in circumstances indicate that the
carrying amount of an asset may not be recoverable. Recoverability of assets to
be held and used is measured by a comparison of the carrying amount of an asset
to future undiscounted net cash flows expected to be generated by the asset. If
such assets are considered to be impaired, the impairment to be recognized is
measured by the amount by which the carrying amount of the assets exceeds the
fair value of the assets. Assets to be disposed of are reported at the lower of
the carrying amount or fair value less costs to sell.
MINORITY INTEREST
Minority interest represents the 85 percent ownership of the limited
partners of the Partnership.
USE OF ESTIMATES
Management of Plow & Hearth has made a number of estimates and assumptions
relating to the reporting of assets and liabilities and revenues and expenses
and the disclosure of contingent assets and liabilities to prepare these
consolidated financial statements in conformity with generally accepted
accounting principles. Actual results could differ from those estimates.
(2) LINE OF CREDIT AND LONG-TERM DEBT
The Plow & Hearth, Inc. currently has a line of credit with Central Fidelity
Bank. Under this agreement, The Plow & Hearth, Inc. has a revolving line of
credit under which it can borrow up to a maximum of $2,500,000 at an interest
rate of LIBOR plus 1.75 percent. The line of credit matures on June 30, 1998.
The line of credit is collateralized by The Plow & Hearth, Inc.'s accounts
F-37
<PAGE>
THE PLOW & HEARTH, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998
(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)
(2) LINE OF CREDIT AND LONG-TERM DEBT (CONTINUED)
receivable, inventories, equipment and general intangibles. No amounts were
outstanding under this line at December 31, 1996 or December 31, 1997.
Under the line of credit, The Plow & Hearth, Inc. must comply with certain
restrictive covenants. The most restrictive financial covenants relate to the
ratio of debt to tangible net worth, a fixed charge coverage ratio and a minimum
equity balance. The Plow & Hearth, Inc. was in compliance with these covenants
at December 31, 1997.
Long-term debt, including obligations under capital leases, consisted of the
following at December 31, 1996 and 1997:
<TABLE>
<CAPTION>
1996 1997
------------- -------------
<S> <C> <C>
Construction term loan with an interest rate of 8.19% payable in equal monthly
installments amortized over a 20-year period, due and payable in full June 2014,
collateralized by a deed of trust and assignment of all leases.................... $ 2,370,553 $ 2,367,319
Term loan with an interest rate of 8.37%, paid in full during 1997.................. 350,634 --
11.00% subordinated notes payable to seven members of The Plow & Hearth, Inc. board
of directors, paid in full during 1997............................................ 425,000 --
Obligations under capital leases (note 3)........................................... 45,358 33,672
------------- -------------
3,191,545 2,400,991
Less current maturities of long-term debt and obligations under capital leases...... 602,706 83,769
------------- -------------
Long-term debt and obligations under capital leases, excluding current maturities... $ 2,588,839 $ 2,317,222
------------- -------------
------------- -------------
</TABLE>
The construction term loan to Plow & Hearth LP was used to finance the
construction of the facility and is collateralized by a first lien deed of trust
on the facility and an assignment of all leases with respect to the distribution
center/office facility including the lease with The Plow & Hearth, Inc. The loan
is also unconditionally and fully guaranteed by The Plow & Hearth, Inc. The
loan's financial covenants require Plow & Hearth LP to meet a debt coverage
ratio of at least 1.10 to 1.00. Plow & Hearth LP was in compliance with this
covenant at December 31, 1997.
F-38
<PAGE>
THE PLOW & HEARTH, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998
(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)
(2) LINE OF CREDIT AND LONG-TERM DEBT (CONTINUED)
As of December 31, 1997, long-term debt maturities, excluding amounts
relating to capital leases, are as follows:
<TABLE>
<CAPTION>
YEAR MATURITY
- ------------------------------------------------------------------------------- -------------
<S> <C>
1998........................................................................... $ 70,831
1999........................................................................... 76,920
2000........................................................................... 83,532
2001........................................................................... 90,713
2002........................................................................... 98,511
Thereafter..................................................................... 1,946,812
-------------
$ 2,367,319
-------------
-------------
</TABLE>
(3) LEASES
Plow & Hearth is obligated under various capital leases for certain
telephone and duplicating equipment which expire in 2000. The cost and
accumulated amortization of equipment held under capital leases at December 31,
1996 and 1997 were as follows:
<TABLE>
<CAPTION>
1996 1997
---------- ---------
<S> <C> <C>
Equipment............................................................. $ 60,145 $ 60,145
Accumulated amortization.............................................. (30,195) (42,175)
---------- ---------
$ 29,950 $ 17,970
---------- ---------
---------- ---------
</TABLE>
Plow & Hearth also has several noncancellable operating leases for a retail
store facility, outlet store facility and certain equipment. Total rental
expense for operating leases amounted to $183,292 and $211,707 for the years
ended December 31, 1996 and 1997, respectively.
F-39
<PAGE>
THE PLOW & HEARTH, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998
(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)
(3) LEASES (CONTINUED)
Minimum future payments under capital leases and noncancellable operating
leases at December 31, 1997 were as follows:
<TABLE>
<CAPTION>
CAPITAL OPERATING
LEASES LEASES
--------- -------------
<S> <C> <C>
1998................................................................................... $ 15,782 $ 259,382
1999................................................................................... 15,782 269,716
2000................................................................................... 6,576 222,748
2001................................................................................... -- 160,886
2002................................................................................... -- 133,286
Thereafter............................................................................. -- 22,214
--------- -------------
Total minimum lease payments........................................................... 38,140 $ 1,068,232
-------------
-------------
Less amount representing interest and administrative costs............................. 4,468
---------
Present value of net minimum lease payments............................................ 33,672
Less current installments of obligations under capital leases.......................... 12,938
---------
Obligations under capital leases, excluding current installments....................... $ 20,734
---------
---------
</TABLE>
(4) COMMON STOCK AND COMMON STOCK OPTIONS
COMMON STOCK
The Plow & Hearth, Inc. and its stockholders are parties to a buy-sell
agreement which imposes certain restrictions on the transferability of The Plow
& Hearth, Inc.'s outstanding stock. Under the agreement, most transfers of stock
require the approval of stockholders representing at least two-thirds of the
outstanding shares of The Plow & Hearth, Inc. Any stock offered for resale must
first be offered, at the selling price, to The Plow & Hearth, Inc. and the
existing stockholders (see note 8).
COMMON STOCK OPTIONS
The Plow & Hearth, Inc.'s stock option plan, adopted on November 13, 1990,
provides for the issuance of stock options at a price not less than the fair
value of the shares on the date of grant.
F-40
<PAGE>
THE PLOW & HEARTH, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998
(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)
(4) COMMON STOCK AND COMMON STOCK OPTIONS (CONTINUED)
The options are exercisable for a period not to exceed ten years from the date
an option is granted. Following is a summary of stock option activity for the
years ended December 31, 1996 and 1997:
<TABLE>
<CAPTION>
WEIGHTED AVERAGE
NUMBER EXERCISE PRICE
OF SHARES PER SHARE
----------- ------------------
<S> <C> <C>
Outstanding at December 31, 1995.................................................. 32,128 $ 27.53
Granted in 1996................................................................... 810 32.50
Exercised in 1996................................................................. (810) 22.50
Forfeited in 1996................................................................. (810) 32.50
-----------
Outstanding at December 31, 1996.................................................. 31,318 27.66
Granted in 1997................................................................... --
Exercised in 1997................................................................. --
Forfeited in 1997................................................................. --
-----------
Outstanding at December 31, 1997 (exercise prices ranging from $22.50 to $32.50
per share)...................................................................... 31,318 27.66
-----------
-----------
</TABLE>
Prior to October 21, 1997, the stock option plan included a vesting schedule
based on years of service. Effective October 21, 1997, The Plow & Hearth, Inc.'s
board of directors approved the immediate vesting of all previously unvested
options.
Options exercisable at December 31, 1996 and 1997 were 30,022 and 31,318,
respectively.
Effective February 28, 1998, The Plow & Hearth, Inc. adopted The Plow &
Hearth, Inc. amended and restated stock option plan to replace the existing
November 13, 1990 stock option plan. The Plow & Hearth, Inc. canceled the grant
of the previously granted options and, simultaneously therewith, granted new
options at the same price and for the same number of shares, to the
optionholders in accordance with the amended plan. Accordingly, The Plow &
Hearth, Inc. recorded compensation expense during the three months ended March
31, 1998 of $3,945,826 (unaudited) representing the difference between the
exercise price of the stock options and the fair value of the common stock on
the date of grant. Under the amended plan, 31,318 shares of unissued common
stock are reserved for the exercise of outstanding stock options and the maximum
number of shares of common stock which may be issued and sold under the amended
plan is 31,318 shares. The new options will expire ten years from the effective
date of the amended plan and are immediately exercisable.
The Plow & Hearth, Inc. accounts for its stock option plan in accordance
with the provisions of Accounting Principles Board Opinion No. 25, ACCOUNTING
FOR STOCK ISSUED TO EMPLOYEES, and related interpretations. As such,
compensation expense would be recorded on the date of grant only if the current
market price of the underlying stock exceeded the exercise price. Statement of
Financial Accounting Standards No. 123, ACCOUNTING FOR STOCK-BASED COMPENSATION,
was issued in October 1995 and if fully adopted, changes the methods of
recognition of cost on plans similar to those of Plow & Hearth. Adoption of SFAS
123 is optional; however, pro forma disclosures as if
F-41
<PAGE>
THE PLOW & HEARTH, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998
(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)
(4) COMMON STOCK AND COMMON STOCK OPTIONS (CONTINUED)
Plow & Hearth adopted the cost recognition requirements under SFAS 123 in 1996
and 1997 are presented below.
The per share weighted average fair value of stock options granted during
1996 was $8.76 on the date of grant using the minimal value option pricing model
with the following weighted average assumptions: expected dividend yield 0%,
risk-free interest rate of 6.48 percent and an expected life of 5 years.
Had Plow & Hearth determined compensation cost based on the fair value at
the grant date for its stock options granted during 1995 and 1996 under SFAS No.
123, Plow & Hearth's net income would have been reduced to the pro forma amounts
indicated below:
<TABLE>
<CAPTION>
1996 1997
------------- -------------
<S> <C> <C>
Net income:
As reported................................................... $ 1,257,194 $ 2,172,952
Pro forma..................................................... 1,248,550 2,166,913
</TABLE>
Pro forma net income reflects only options granted in 1995 and 1996.
Therefore, the full impact of calculating compensation cost for stock options
under SFAS No. 123 is not reflected in the pro forma net income amounts
presented above because compensation cost for options granted prior to January
1, 1995 is not considered.
(5) 401(K) RETIREMENT PLAN
The 401(k) retirement plan covers substantially all employees who meet
eligibility requirements and provides an opportunity for employees to make tax
deferred contributions with Plow & Hearth matching, at their discretion, 25
percent of the employees' contribution up to 3 percent of the employees' annual
compensation. Plow & Hearth incurred $11,910 of expense related to the 401(k)
retirement plan for the year ended December 31, 1997. No Plow & Hearth
contributions were made in 1996.
F-42
<PAGE>
THE PLOW & HEARTH, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998
(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)
(6) INCOME TAXES
Income tax expense for the years ended December 31, 1996 and 1997 consists
of the following:
<TABLE>
<CAPTION>
1996 1997
----------- -------------
<S> <C> <C>
Current:
Federal............................................................................. $ 691,407 $ 1,286,847
State............................................................................... 129,695 240,359
----------- -------------
Total current......................................................................... 821,102 1,527,206
----------- -------------
Deferred:
Federal............................................................................. (44,759) (75,945)
State............................................................................... (8,402) (14,257)
----------- -------------
Total deferred........................................................................ (53,161) (90,202)
----------- -------------
Total income tax expense.............................................................. $ 767,941 $ 1,437,004
----------- -------------
----------- -------------
</TABLE>
Income tax expense for the years ended December 31, 1996 and 1997 differed
from amounts computed by applying the U.S. Federal income tax rate of 34 percent
to income before income taxes as a result of the following:
<TABLE>
<CAPTION>
1996 1997
----------- -------------
<S> <C> <C>
Computed "expected" income tax expense................................................ $ 688,546 $ 1,227,385
Increase (reduction) in income tax expense resulting from:
State income tax expense, net of effect of federal income taxes..................... 80,053 149,227
Nondeductible acquisition costs..................................................... -- 40,284
Other, net.......................................................................... (658) 20,108
----------- -------------
Total income tax expense.............................................................. $ 767,941 $ 1,437,004
----------- -------------
----------- -------------
</TABLE>
F-43
<PAGE>
THE PLOW & HEARTH, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998
(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)
(6) INCOME TAXES (CONTINUED)
The tax effects of temporary differences which comprise the deferred tax
assets and deferred tax liabilities at December 31, 1996 and 1997 are as
follows:
<TABLE>
<CAPTION>
1996 1997
----------- ------------
<S> <C> <C>
Deferred tax assets:
Depreciation......................................................................... $ 7,428 $ 9,397
Inventories.......................................................................... 76,705 137,208
Intangible assets.................................................................... 15,486 266
Allowances for returns............................................................... 82,305 151,183
Other................................................................................ 20,111 27,438
----------- ------------
Total gross deferred tax assets........................................................ 202,035 325,492
Less valuation allowance............................................................. -- --
----------- ------------
Net deferred tax assets................................................................ 202,035 325,492
----------- ------------
Deferred tax liabilities:
Deferred catalog costs............................................................... (89,167) (121,613)
Other................................................................................ (5,220) (6,029)
----------- ------------
Total gross deferred tax liabilities................................................... (94,387) (127,642)
----------- ------------
Net deferred tax asset................................................................. $ 107,648 $ 197,850
----------- ------------
----------- ------------
</TABLE>
Plow & Hearth has determined that a valuation allowance for the gross
deferred tax assets is not necessary at December 31, 1996 and 1997, since
substantially all deferred tax assets can be recognized during the carryback
period available under current tax laws.
(7) CONCENTRATION OF CREDIT RISK AND FINANCIAL INSTRUMENTS
Financial instruments which potentially subject Plow & Hearth to
concentration of credit risk consist of cash equivalents and accounts
receivable. Plow & Hearth's cash equivalents consisted of commercial paper and
an overnight repurchase agreement at December 31, 1996 and 1997. Plow & Hearth's
policy is not to hold collateral, and the amount of loss which could be incurred
in the event the commercial paper or overnight repurchase agreement failed to
perform is equal to Plow & Hearth's investment in commercial paper and overnight
repurchase agreement, less any depository insurance proceeds. Accounts
receivable consist principally of trade accounts receivable resulting primarily
from credit card sales to customers and receivables for the rental of Plow &
Hearth's mailing list. Concentrations of credit risk with respect to accounts
receivable are limited due to Plow & Hearth's large number of customers and
their dispersion throughout geographic regions.
(8) SUBSEQUENT EVENT
On March 9, 1998, certain stockholders of The Plow & Hearth, Inc. executed a
stock purchase agreement with 1-800-Flowers, Inc., providing for the purchase of
70 percent, on a fully diluted basis, of the outstanding common stock and common
stock options of The Plow & Hearth, Inc. The transaction is expected to close
during April 1998.
F-44
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
UNAUDITED PRO FORMA CONSOLIDATED STATEMENT OF OPERATIONS
YEAR ENDED JUNE 28, 1998
(IN THOUSANDS, EXCEPT PER SHARE DATA)
<TABLE>
<CAPTION>
1-800-
FLOWERS.COM, PRO FORMA
INC. AND THE PLOW & ADJUSTMENTS
SUBSIDIARIES HEARTH, INC. (NOTE 2) PRO FORMA
----------------- ------------ ------------ -----------
<S> <C> <C> <C> <C>
Net revenues............................................. $ 220,592 $ 33,572 $ 3,583(a) $ 257,747
Cost of revenues......................................... 136,966 18,383 1,735(b) 157,084
----------------- ------------ ------------ -----------
Gross profit......................................... 83,626 15,189 1,848 100,663
Operating expenses:
Marketing and sales.................................... 55,417 -- 12,402(c) 67,819
Catalog production and marketing....................... -- 7,916 (7,916)(d) --
Technology and development............................. 1,794 -- 332(e) 2,126
General and administrative............................. 15,832 -- 4,537(f) 20,369
Selling, general and administrative.................... -- 7,766 (7,766)(g) --
Depreciation and amortization.......................... 4,168 -- 1,020(h) 5,188
----------------- ------------ ------------ -----------
Total operating expenses........................... 77,211 15,682 2,609 95,502
----------------- ------------ ------------ -----------
Operating income (loss).................................. 6,415 (493) (761) 5,161
Other income (expense):
Interest income........................................ 1,290 87 -- 1,377
Interest expense....................................... (1,177) (157) (900)(i) (2,234)
Other, net............................................. 1,541 (163) -- 1,378
----------------- ------------ ------------ -----------
1,654 (233) (900) 521
----------------- ------------ ------------ -----------
Income (loss) before income taxes and minority
interests.............................................. 8,069 (726) (1,661) 5,682
Provision for income taxes............................... 3,181 (291) (342)(j) 2,548
----------------- ------------ ------------ -----------
Income (loss) before minority interests.................. 4,888 (435) (1,319) 3,134
Minority interests in operations of consolidated
subsidiaries........................................... 186 (26) 170(k) 330
----------------- ------------ ------------ -----------
Net income (loss)........................................ 5,074 (461) (1,149) 3,464
Redeemable Class C common stock dividends................ (1,608) -- -- (1,608)
----------------- ------------ ------------ -----------
Net income (loss) applicable to common stockholders...... $ 3,466 $ (461) $ (1,149) $ 1,856
----------------- ------------ ------------ -----------
----------------- ------------ ------------ -----------
Net income (loss) per common share applicable to common
stockholders:
Basic.................................................. $ 0.08 $ 0.04
----------------- -----------
----------------- -----------
Diluted................................................ $ 0.07 $ 0.04
----------------- -----------
----------------- -----------
Shares used in calculation of net income (loss) per
common share:
Basic.................................................. 44,120 44,120
----------------- -----------
----------------- -----------
Diluted................................................ 46,610 46,610
----------------- -----------
----------------- -----------
</TABLE>
SEE ACCOMPANYING NOTES.
F-45
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
UNAUDITED PRO FORMA CONSOLIDATED STATEMENT OF OPERATIONS
NINE MONTHS ENDED MARCH 29, 1998
(IN THOUSANDS, EXCEPT PER SHARE DATA)
<TABLE>
<CAPTION>
1-800-
FLOWERS.COM, PRO FORMA
INC. AND THE PLOW & ADJUSTMENTS
SUBSIDIARIES HEARTH, INC. (NOTE 2) PRO FORMA
----------------- ------------ ------------ -----------
<S> <C> <C> <C> <C>
Net revenues............................................. $ 146,217 $ 33,572 $ 3,583(a) $ 183,372
Cost of revenues......................................... 91,773 18,383 1,735(b) 111,891
----------------- ------------ ------------ -----------
Gross profit........................................... 54,444 15,189 1,848 71,481
Operating expenses:
Marketing and sales.................................... 38,089 -- 12,402(c) 50,491
Catalog production and marketing....................... -- 7,916 (7,916)(d) --
Technology and development............................. 1,128 -- 332(e) 1,460
General and administrative............................. 10,315 -- 4,537(f) 14,852
Selling, general and administrative.................... -- 7,766 (7,766)(g) --
Depreciation and amortization.......................... 2,768 -- 1,020(h) 3,788
----------------- ------------ ------------ -----------
Total operating expenses........................... 52,300 15,682 2,609 70,591
----------------- ------------ ------------ -----------
Operating income (loss).................................. 2,144 (493) (761) 890
Other income (expense):
Interest income........................................ 812 87 -- 899
Interest expense....................................... (720) (157) (900)(i) (1,777)
Other, net............................................. 1,637 (163) -- 1,474
----------------- ------------ ------------ -----------
1,729 (233) (900) 596
----------------- ------------ ------------ -----------
Income (loss) before income taxes and minority
interests.............................................. 3,873 (726) (1,661) 1,486
Provision (benefit) for income taxes..................... 1,515 (291) (342)(j) 882
----------------- ------------ ------------ -----------
Income (loss) before minority interests.................. 2,358 (435) (1,319) 604
Minority interests in operations of consolidated
subsidiaries........................................... 38 (26) 170(k) 182
----------------- ------------ ------------ -----------
Net income (loss)........................................ 2,396 (461) (1,149) 786
Redeemable Class C common stock dividends................ (1,206) -- -- (1,206)
----------------- ------------ ------------ -----------
Net income (loss) applicable to common stockholders...... $ 1,190 $ (461) $ (1,149) $ (420)
----------------- ------------ ------------ -----------
----------------- ------------ ------------ -----------
Net income (loss) per common share applicable to common
stockholders:
Basic.................................................. $ 0.03 $ (0.01)
----------------- -----------
----------------- -----------
Diluted................................................ $ 0.03 $ (0.01)
----------------- -----------
----------------- -----------
Shares used in calculation of net income (loss) per
common share:
Basic.................................................. 44,140 44,140
----------------- -----------
----------------- -----------
Diluted................................................ 46,750 44,140
----------------- -----------
----------------- -----------
</TABLE>
SEE ACCOMPANYING NOTES.
F-46
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO UNAUDITED PRO FORMA CONSOLIDATED STATEMENTS OF OPERATIONS
YEAR ENDED JUNE 28, 1998 AND
THE NINE MONTHS ENDED MARCH 29, 1998
1. BASIS OF PRESENTATION
The unaudited pro forma consolidated statements of operations give effect to
the acquisition by 1-800-FLOWERS.COM, Inc. of The Plow & Hearth, Inc. as if it
occurred on June 30, 1997. Such unaudited pro forma consolidated statements of
operations set forth the historical results of operations of 1-800-FLOWERS.COM
for the year ended June 28, 1998 and the nine months ended March 29, 1998 and
Plow & Hearth for the nine months ended March 29, 1998. The operations of Plow &
Hearth for the three months ended June 28, 1998 are included in the operations
of 1-800-FLOWERS.COM.
The unaudited pro forma statements of operations have been prepared by
management and should be read in conjunction with the historical financial
statements of 1-800-FLOWERS.COM and Plow & Hearth. The statements do not purport
to be indicative of the results of operations that might have occurred if the
Plow & Hearth acquisition was consummated on June 30, 1997, and do not purport
to be indicative of future results.
Management believes additional synergies and operational improvements, not
reflected in the accompanying unaudited pro forma consolidated statements of
operations, will be realized by the combined companies. Such amounts cannot be
reasonably quantified and, therefore, are not reflected in the unaudited pro
forma consolidated statements of operations.
2. PRO FORMA ADJUSTMENTS
The following pro forma adjustments give effect to the acquisition of Plow &
Hearth as if it occurred on June 30, 1997 and include adjustments that
reclassify the financial statement presentation of Plow & Hearth to be
consistent with the accounting policies of 1-800-FLOWERS.COM, Inc.:
(a) Shipping expense of $3,375,000 and promotional discounts of $208,000
originally recorded as a reduction to revenues reclassified to cost of
revenues and marketing and sales.
(b) Shipping expense of $3,375,000 described in (a) and $1,640,000 of
fulfillment costs reclassified to marketing and sales.
(c) Catalog production and marketing costs of $7,916,000 reclassified to
marketing and sales, $1,640,000 of fulfillment costs described in (b) and
$658,000 of credit card clearing fees, $300,000 of fulfillment payroll
and $1,680,000 of labor and advertising reclassified from selling,
general and administrative expenses and $208,000 of promotional discounts
described in (a).
(d) Catalog production and marketing costs of $7,916,000 described in (c).
(e) $332,000 of technology and development costs reclassified from selling,
general and administrative expenses.
(f) $4,511,000 of general and administrative expenses reclassified from
selling, general and administrative expenses and $26,000 from minority
interests.
(g) $3,946,000 charge related to a stock option revaluation reclassified to
general and administrative expenses, $565,000 of selling, general and
administrative expenses
F-47
<PAGE>
1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
NOTES TO UNAUDITED PRO FORMA CONSOLIDATED STATEMENTS OF OPERATIONS (CONTINUED)
YEAR ENDED JUNE 28, 1998 AND
THE NINE MONTHS ENDED MARCH 29, 1998
2. PRO FORMA ADJUSTMENTS (CONTINUED)
reclassified to general and administrative expenses and $658,000 of
credit card clearing fees, $300,000 of fulfillment payroll and $1,680,000
of labor and advertising, described in (c), reclassified from selling,
general and administrative expenses, and $285,000 of reclassified
depreciation and amortization expense and $332,000 of technology and
development costs described in (e).
(h) $285,000 of depreciation and amortization described in (g) and an
adjustment of $735,000 to provide for a full-year amortization of
$19,600,000 of intangibles acquired which are being amortized over 20
years.
(i) Adjustment of $900,000 to provide additional interest expense incurred
on $15,500,000 of borrowings to fund the acquisition at an annual rate of
7.7%. A 1/8% fluctuation in the variable interest rate would result in a
change of interest expense of approximately $20,000.
(j) Adjustment of $342,000 to provide the tax benefit for the additional
interest expense described in (i).
(k) Adjustment of $144,000 to provide for additional minority interests on
the amortization expense described in (h), the interest expense and
related tax benefit decribed in (i) and (j), and the reclassification
described in (f).
F-48
<PAGE>
UNDERWRITING
1-800-FLOWERS.COM and the underwriters named below have entered into an
underwriting agreement with respect to the shares being offered. Subject to the
terms of the underwriting agreement, each underwriter has severally agreed to
purchase the number of shares indicated in the following table. Goldman, Sachs &
Co., Credit Suisse First Boston Corporation and Wit Capital Corporation are the
representatives of the underwriters.
<TABLE>
<CAPTION>
Number of
Underwriters Shares
- ------------------------------------------------------------------------------- -----------
<S> <C>
Goldman, Sachs & Co............................................................ 2,946,000
Credit Suisse First Boston Corporation......................................... 1,473,000
Wit Capital Corporation........................................................ 491,000
BancBoston Robertson Stephens Inc.............................................. 110,000
Donaldson, Lufkin & Jenrette Securities Corporation............................ 110,000
Hambrecht & Quist LLC.......................................................... 110,000
PaineWebber Incorporated....................................................... 110,000
Wasserstein Perella Securities, Inc............................................ 110,000
Allen & Company Incorporated................................................... 60,000
Robert W. Baird & Co. Incorporated............................................. 60,000
J.C. Bradford & Co............................................................. 60,000
Dain Rauscher Wessels,
a division of Dain Rauscher Incorporated..................................... 60,000
Legg Mason Wood Walker, Incorporated........................................... 60,000
McDonald Investments Inc.,
A KeyCorp Company............................................................ 60,000
Pryor & Company, LLC........................................................... 60,000
Sanders Morris Mundy........................................................... 60,000
Stifel, Nicolaus & Company, Incorporated....................................... 60,000
-----------
Total.................................................................... 6,000,000
-----------
-----------
</TABLE>
------------------------
If the underwriters sell more shares than the total number set forth in the
table above, the underwriters have an option to buy up to an additional 855,000
shares from 1-800-FLOWERS.COM and up to an additional 45,000 shares from
Christopher G. McCann to cover such sales. They may exercise that option for 30
days. If any shares are purchased pursuant to this option, the underwriters will
severally purchase shares in approximately the same proportion as set forth in
the table above.
The following tables show the per share and total underwriting discounts and
commissions to be paid to the underwriters by 1-800-FLOWERS.COM. Such amounts
are shown assuming both no exercise and full exercise of the underwriters'
option to purchase additional shares.
Paid by 1-800-FLOWERS.COM
<TABLE>
<CAPTION>
No Exercise Full Exercise
------------ -------------
<S> <C> <C>
Per Share...... $ 1.47 $ 1.47
Total.......... $8,820,000 $10,076,850
</TABLE>
The following table shows the per share and total underwriting discounts and
commissions to be paid to the underwriters by Mr. Christopher G. McCann assuming
full
U-1
<PAGE>
exercise of the underwriters' option to purchase additional shares from Mr.
McCann:
Paid by Mr. McCann
<TABLE>
<S> <C>
Per Share..................... $ 1.47
Total......................... $ 66,150
</TABLE>
Shares sold by the underwriters to the public will initially be offered at
the initial public offering price set forth on the cover of this prospectus. Any
shares sold by the underwriters to securities dealers may be sold at a discount
of up to $0.87 per share from the initial public offering price. Any such
securities dealers may resell any shares purchased from the underwriters to
other brokers or dealers at a discount of up to $0.10 per share from the initial
public offering price. If all the shares are not sold at the initial offering
price, the representatives may change the offering price and the other selling
terms.
The underwriters expect to deliver the shares of class A common stock
against payment in New York, New York on August 6, 1999.
1-800-FLOWERS.COM and its directors, officers, key employees and
substantially all stockholders have agreed with the underwriters not to dispose
of or hedge any of their common stock or securities convertible into or
exchangeable for shares of common stock during the period from the date of this
prospectus continuing through the date 180 days after the date of this
prospectus, except with the prior written consent of Goldman, Sachs & Co. This
agreement does not apply to any existing employee benefit plans. Please see
"Shares Eligible for Future Sale" for a discussion of transfer restrictions.
At the request of 1-800-FLOWERS.COM, the underwriters have reserved at the
initial public offering price up to 478,190 shares of class A common stock for
sale to Mr. O'Connor, a director of 1-800-FLOWERS.COM, full-time and regular
part-time employees, friends and persons having business relationships with
1-800-FLOWERS.COM. There can be no assurance that any of the reserved shares
will be purchased. The number of shares available for sale to the general public
in this offering will be reduced by the number of reserved shares sold. Any
reserved shares not so purchased will be offered to the general public on the
same basis as the other shares offered hereby.
Prior to this offering, there has been no public market for the shares. The
initial public offering price has been negotiated among 1-800-FLOWERS.COM and
the representatives. Among the factors considered in determining the initial
public offering price of the shares, in addition to prevailing market
conditions, were 1-800-FLOWERS.COM's historical performance, estimates of the
business potential and earnings prospects of 1-800-FLOWERS.COM, an assessment of
1-800-FLOWERS.COM's management and the consideration of the above factors in
relation to market valuation of companies in related businesses.
Wit Capital, a member of the National Association of Securities Dealers,
Inc., will participate in the offering as one of the underwriters. The National
Association of Securities Dealers, Inc. approved the membership of Wit Capital
on September 4, 1997. Since that time, Wit Capital has acted as an underwriter,
e-Manager or selected dealer in over 65 public offerings. Except for its
participation as a manager in this offering, Wit Capital has no relationship
with 1-800-FLOWERS.COM, or any of its founders or significant stockholders.
The class A common stock has been approved for quotation on the Nasdaq
National Market under the symbol "FLWS".
In connection with this offering, the underwriters may purchase and sell
shares of class A common stock in the open market. These transactions may
include short sales, stabilizing transactions and purchases to cover positions
created by short sales. Short sales involve the sale by the Underwriters of a
greater number of shares than they are required to purchase in this offering.
Stabilizing transactions consist of certain bids or purchases made for the
purpose of preventing or retarding a decline in the market price of the
U-2
<PAGE>
common stock while this offering is in progress.
The underwriters also may impose a penalty bid. This occurs when a
particular underwriter repays to the underwriters a portion of the underwriting
discount received by it because the representatives have repurchased shares sold
by or for the account of such underwriter in stabilizing or short covering
transactions.
These activities by the underwriters may stabilize, maintain or otherwise
affect the market price of the class A common stock. As a result, the price of
the class A common stock may be higher than the price that otherwise might exist
in the open market. If these activities are commenced, they may be discontinued
by the underwriters at any time. These transactions may be effected on the
Nasdaq National Market, in the over-the-counter market or otherwise.
The underwriters do not expect sales to discretionary accounts to exceed
five percent of the total number of shares offered.
1-800-FLOWERS.COM estimates that the total expenses of this offering,
excluding underwriting discounts and commissions, will be approximately
$1,500,000.
1-800-FLOWERS.COM has agreed to indemnify the several Underwriters against
certain liabilities, including liabilities under the Securities Act of 1933.
Mr. Lawrence V. Calcano, a managing director of Goldman, Sachs & Co., is a
member of 1-800-FLOWERS.COM's board of directors. Mr. Calcano was granted
options to purchase 10,000 shares of class A common stock in August 1999 with an
exercise price equal to the price of the class A common stock sold in this
offering and has agreed to purchase 5,000 shares of class A common stock from
Christopher G. McCann at the closing of this offering at a price equal to the
price of the class A common stock sold in this offering.
U-3
<PAGE>
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
No dealer, salesperson or other person is authorized to give any information
or to represent anything not contained in this prospectus. You must not rely on
any unauthorized information or representations. This prospectus is an offer to
sell only the shares offered hereby, but only under circumstances and in
jurisdictions where it is lawful to do so. The information contained in this
prospectus is current only as of its date.
------------------------
TABLE OF CONTENTS
<TABLE>
<CAPTION>
Page
-----
<S> <C>
Prospectus Summary.................... 3
Risk Factors.......................... 8
Cautionary Note Regarding Forward-
Looking Statements.................. 17
Use of Proceeds....................... 18
Dividend Policy....................... 18
Capitalization........................ 19
Dilution.............................. 20
Selected Consolidated Financial
Data................................ 21
Management's Discussion and Analysis
of Financial Condition and Results
of Operations....................... 24
Business.............................. 35
Management............................ 47
Related Party Transactions............ 55
Principal Stockholders................ 57
Description of Capital Stock.......... 59
Shares Eligible for Future Sale....... 62
Legal Matters......................... 63
Experts............................... 64
Where You Can Find More Information... 64
Trademarks............................ 64
Index to Consolidated Financial
Statements.......................... F-1
Underwriting.......................... U-1
</TABLE>
------------------------
Through and including August 27, 1999 (the 25th day after the date of this
prospectus), all dealers effecting transactions in these securities, whether or
not participating in this offering, may be required to deliver a prospectus.
This is in addition to a dealer's obligation to deliver a prospectus when acting
as underwriter and with respect to an unsold allotment or subscription.
6,000,000 Shares
1-800-FLOWERS.COM, INC.
Class A Common Stock
------------------
[LOGO]
------------------
GOLDMAN, SACHS & CO.
CREDIT SUISSE FIRST BOSTON
WIT CAPITAL CORPORATION
Representatives of the Underwriters
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
