<TABLE> <S> <C>
<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
1-800-FLOWERS.COM, INC.'S ANNUAL REPORT ON FORM 10-K FOR THE FISCAL YEAR ENDED
JULY 2, 2000 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> YEAR
<FISCAL-YEAR-END> JUL-02-2000
<PERIOD-START> JUN-28-1999
<PERIOD-END> JUL-02-2000
<CASH> 111,624
<SECURITIES> 0
<RECEIVABLES> 9,308
<ALLOWANCES> (926)
<INVENTORY> 10,569
<CURRENT-ASSETS> 134,905
<PP&E> 67,641
<DEPRECIATION> (26,787)
<TOTAL-ASSETS> 224,641
<CURRENT-LIABILITIES> 52,776
<BONDS> 0
0
0
<COMMON> 696
<OTHER-SE> 158,918
<TOTAL-LIABILITY-AND-EQUITY> 224,641
<SALES> 385,250
<TOTAL-REVENUES> 385,250
<CGS> 237,493
<TOTAL-COSTS> 237,493
<OTHER-EXPENSES> 223,117
<LOSS-PROVISION> 221
<INTEREST-EXPENSE> 1,444
<INCOME-PRETAX> (68,159)
<INCOME-TAX> (1,286)
<INCOME-CONTINUING> (66,830)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (66,830)
<EPS-BASIC> (1.10)
<EPS-DILUTED> (1.10)
</TABLE>