WRIGLEY WILLIAM JR CO
10-K, 1996-03-28
SUGAR & CONFECTIONERY PRODUCTS
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<PAGE>

                      SECURITIES AND EXCHANGE COMMISSION

                            Washington, D.C. 20549

                                   FORM 10-K

             [ X ]   ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
                    OF THE SECURITIES EXCHANGE ACT OF 1934

            [   ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                    OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 1995
Commission file number 1-800

                               WM. WRIGLEY JR. COMPANY
            (Exact name of registrant as specified in its charter)

                   Delaware                        36-1988190
        (State or other jurisdiction of         (I.R.S. Employer
        incorporation or organization)         Identification No.)

          410 North Michigan Avenue
              Chicago, Illinois                          60611
      (Address of principal executive offices)         (Zip Code)

Registrant's telephone number, including area code: (312) 644-2121

Securities registered pursuant to Section 12(b) of the Act:


                                          Name of each exchange on
   Title of each class                       which registered     

 Common Stock, no par value               New York Stock Exchange
                                          Midwest Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:

<PAGE>

                              Title of each class

                      Class B Common Stock, no par value

Indicate by check mark whether the Registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or
for such shorter period that the Registrant was required to file
such reports), and (2) has been subject to such filing requirements
for the past 90 days.  Yes X.  No  .

Indicate by check mark if disclosure of delinquent filers pursuant
to Item 405 of Regulation S-K (Section 229.405 of this chapter) is
not contained herein, and will not be contained, to the best of
registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K
or any amendment to this Form 10-K. [ ]

      As of March 13, 1996, there were outstanding 91,616,728 shares
of Common Stock, no par value, and the aggregate market value of
the Common Stock (based upon the closing price of the stock on the
New York Stock Exchange on such date) held by non-affiliates was
approximately $3,681,880,010.  As of March 13, 1996, there were
outstanding 24,603,761 shares of Class B Common Stock, no par
value.  Class B Common Stock is not traded on the exchanges, is
restricted as to transfer or other disposition, and is convertible
into Common Stock on a share-for-share basis.  Upon such
conversion, the resulting shares of Common Stock are freely
transferable and publicly traded.  Assuming all shares of
outstanding Class B Common Stock were converted into Common Stock,
the aggregate market value of Common Stock held by non-affiliates
on March 13, 1996 (based upon the closing price of the stock on the
New York Stock Exchange on such date) would have been approximately
$4,171,371,865. Determination of stock ownership by non-affiliates
was made solely for the purpose of this requirement, and the
Registrant is not bound by these determinations for any other
purpose.

      Certain sections of the Registrant's definitive Proxy
Statement, dated February 6, 1996, for the March 6, 1996 Annual
Meeting of Stockholders and of the 1995 Annual Report to
Stockholders are incorporated by reference into portions of Parts
I, II, III and IV of this Report.

<PAGE>

                                    PART I

Item 1.  Business

(a)  General Development of Business.

      (1)  General information.  From 1891 to 1903, the Company was
operated as a partnership until its incorporation in Illinois as
Wm. Wrigley, Jr. & Co. in December, 1903.  In November, 1910, the
Company was reincorporated under West Virginia law as Wm. Wrigley
Jr. Company, and in October, 1927, was reincorporated under
Delaware law.

      Throughout its history, the Company has concentrated on one
principal line of business: the manufacturing and marketing of
quality chewing gum products.

      (2)  Not applicable.

(b)  Financial Information About Industry Segments.

      The Company's principal business of manufacturing and selling
chewing gum constitutes more than 90% of its consolidated worldwide
sales and revenues.  All other businesses constitute less than 10%
of its consolidated revenues, operating profit and identifiable
assets.

(c)  Narrative Description of Business.

      (1)  Business conducted.  Following is a description of the
business conducted and intended to be conducted by the Company and
its wholly-owned associated companies (the Company):

            (i)  Principal products, markets and methods of
      distribution.  The Company's principal business is the
      manufacture and sale of chewing gum, both in the United States
      and abroad.

            The Company's brands manufactured and available in the
      United States are:  WRIGLEY'S SPEARMINT, DOUBLEMINT, JUICY
      FRUIT, BIG RED and WINTERFRESH which account for a majority of
      the Company's sales volume; FREEDENT, a specially formulated
      chewing gum which does not stick to most types of dental work,
      available in three flavors; and EXTRA sugarfree chewing gum,
      containing NUTRASWEET brand sweetener, available in four
      flavors and as bubble gum.

            Except for BIG RED, which has limited availability
      overseas, and WINTERFRESH, which is not distributed overseas
      as a brand, these Wrigley brands are also commonly available
      in many international markets. Additional brands manufactured
      and marketed abroad are:  ARROWMINT, COOL CRUNCH, DULCE 16,
      JUICY FRUIT and P.K, chewing gums in sugar coated pellet form,
      FREEDENT and ORBIT sugarfree gums in various flavors,
      sugarfree WRIGLEY'S SPEARMINT, DOUBLEMINT AND JUICY FRUIT and
      HUBBA BUBBA in various flavors, BIG BOY, and BIG G, all bubble
      gum products.

<PAGE>

            The Company's ten largest markets outside of the United
      States in 1995 were Australia, Canada, Czech and Slovak
      Republics, China, France, Germany, Philippines, Russia, Taiwan
      and the United Kingdom. 

            Finished chewing gum is manufactured in four factories in
      the United States and eleven factories in other countries. 
      Three domestic wholly owned associated  companies manufacture
      products other than finished chewing gum.  Amurol Confections
      Company, in addition to manufacturing and marketing children's
      bubble gum items including BIG LEAGUE CHEW, BUBBLE TAPE and
      other uniquely packaged confections, also has various non-gum
      items, such as a line of suckers, dextrose candy, liquid gel
      candy and hard roll candies as an important part of its total
      business.  Amurol is also developing export markets, currently
      the largest being Canada, Brazil and Japan.  The principal
      business of the L.A. Dreyfus Company is the production of
      chewing gum base, at one domestic and one overseas factory,
      for the parent and wholly owned associated companies, and for
      other manufacturers of chewing gum and specialty gum products
      in the United States and abroad.  Northwestern Flavors, Inc.
      processes flavorings and rectifies mint oil for the parent and
      associated companies and, as a small portion of its business,
      also manufactures flavorings and other ingredients for
      food-related industries.

            In 1979, the Company organized its domestic converting
      operations, under the name of Wrico Packaging Division, as a
      separate operating unit of the Company.  This division was
      created to help further the Company's capability to produce
      improved packaging materials.  Currently, Wrico produces about
      35% of the Company's domestic printed and other wrapping
      supplies.

            The Company markets chewing gum primarily through
      wholesalers, corporate chains and cooperative buying groups
      that distribute the product through retail outlets. 
      Additional direct customers are vending distributors,
      concessionaires and other established customers purchasing in
      wholesale quantities.  Customer orders are usually received by
      mail or telephone and are shipped by truck from factory
      warehouses or leased warehousing facilities.  Consumer
      purchases at the retail level are generated primarily through
      the Company's advertisements on television and radio, and in
      newspapers and magazines.

            (ii)  New products.  In overseas markets, a variety of
      sugarfree products were introduced or added to existing
      product lines in 1995.  Sugarfree WRIGLEY'S SPEARMINT,
      DOUBLEMINT AND JUICY FRUIT were introduced in Russia, Ukraine
      and Croatia in stick form. In East Europe EXTRA in mentholmint
      flavored tab form and ORBIT WINTERFRESH in stick form were
      introduced in many markets.  In Australia, New Zealand, the
      Middle East and Egypt EXTRA in spearmint and peppermint
      flavors in pellet form were introduced. EXTRA pellet in
      chlorophyll, fruit and menthol flavors were added to the
      product line in France, and in cherry and peach flavors in tab
      form in Canada.  EXTRA, in spearmint and peppermint flavors
      and EXTRA WINTERFRESH in stick form were introduced in Taiwan
      and in chlorophyll and menthol flavors in Belgium.  ORBIT
      pellets in peppermint and fruit flavors were introduced in
      Scandinavia and Israel and in peppermint and menthol flavors
      in Spain.

            (iii)  Sources and availability of raw materials. 
      Natural and synthetic raw materials blended to make chewing
      gum base are readily available from private contractors and in
      the open market.  

            Sugar, corn syrup, flavoring oils and aspartame are
      obtained in the open market, or under contracts, from
      suppliers in various countries.  All other ingredients and
      necessary packaging materials are also purchased on the open
      market and are readily available.

            (iv)  Patents and trademarks.  The Company holds numerous
      patents relating to packaging, manufacturing processes and
      product formulas.  Approximately a dozen patents relating to
      product formula and sweetener encapsulation, primarily for
      sugarfree gum, are deemed of material significance to the
      Company.  Most of these patents expire in the countries in
      which they are registered at various times through the year
      2015.

            Trademarks are of material importance to the Company and
      are registered and maintained for all brands of the Company's
      chewing gum on a worldwide basis.

            (v)  Seasonality.  On a consolidated basis, sales
      normally are relatively consistent throughout the year,
      although the combined second and third quarters generally
      contribute more than half of the Company's sales.

            (vi)  Working capital items.  Inventory requirements of
      the Company are not materially affected by seasonal or other
      factors.  In general, the Company does not offer its customers
      extended payment terms.  The Company believes these conditions
      are not materially different from those of its competitors.

            (vii)  Customers.  The Company's products are distributed
      through approximately 4,500 customers throughout the United
      States alone.  No single domestic or foreign customer accounts
      for as much as 10% of consolidated sales or revenues.

            (viii)  Orders.  It is the general custom of the
      wholesale trade to purchase chewing gum requirements at
      intervals of approximately ten days to two weeks to assure
      fresh stocks and good turnover.  Therefore, an order backlog
      is of no significance to the chewing gum business.

            (ix)  Government business.  The Company has no material
      portion of its business which may be subject to renegotiation
      of profits or termination of contracts at the election of the
      Government.

<PAGE>

            (x)  Competitive conditions.  The chewing gum market is
      an intensely competitive one in the United States and in most
      international markets.  Though detailed figures are not
      available, there are approximately 14 chewing gum
      manufacturers in the United States.  Outside sources estimate
      that Wrigley brands account for approximately 50% of the total
      chewing gum product unit sales in the United States.  The
      Company's principal competitors in the United States are the
      Warner-Lambert Company and RJR Nabisco.

            Wrigley brands are sold in over 120 countries and
      territories, although in some cases these markets are
      relatively small.  In most international markets, there are
      two or three major competitors and generally a half dozen or
      more other companies competing for a share of the gum market
      in each instance.

            In all markets in which the Company distributes its
      products, principal methods of competition are a combination
      of competitive profit margins to the trade, superior quality,
      brand recognition, product benefit and a fair consumer price.

            (xi)  Research and development.  The Company has for many
      years maintained an active in-house program, and has also
      contracted outside services for developing and improving
      Wrigley products, machinery and operations.  In relation to
      the Company's consolidated assets, revenues and aggregate
      operating expenses, amounts expended in these areas during the
      last three fiscal years have not been material.

            (xii)  Compliance with environmental laws.  Compliance
      with federal, state and local laws regulating the discharge of
      materials into the environment, or otherwise relating to the
      protection of the environment, has no material effect on
      capital expenditures, earnings or the competitive position of
      the Company.

            (xiii)  Employees.  During 1995, the Company employed
      approximately 7,300 persons worldwide.

      (d)  Financial Information About Foreign and Domestic
Operations and Export Sales.

            Information concerning the Company's operations in
      different geographic areas for the years ended December 31,
      1995, 1994 and 1993 is hereby incorporated by reference from
      the 1995 Annual Report to Stockholders, on page 19, under the
      caption "Operations by Geographic Areas," and on page 25 under
      the caption "Results of Operations."

<PAGE>

Item 2.  Properties

      The information below relates to the principal properties of
the Company which are primarily devoted to chewing gum production
or raw materials processing.  The Company considers the properties
listed below to be in good condition, well maintained and suitable
to carry out the Company's business.  All of the finished gum
factories listed below operated at least one full shift throughout
the year, all but one operated a substantial second shift and three
operated a third shift for much of the year.  All properties are
owned in fee by the Company unless otherwise indicated.  The
figures given in the table are approximate.

                                                     Floor Area
    Property and Location                          (Square Feet)

    FINISHED GUM FACTORIES

    Chicago, Illinois...............................   1,255,700
    Santa Cruz, California..........................     385,500
    Gainesville, Georgia............................     461,000
    Yorkville, Illinois.............................     225,000(a)

    Asquith, N.S.W., Australia......................     149,000
    Salzburg, Austria...............................      22,600
    Don Mills, Ont., Canada.........................     138,800
    Plymouth, England...............................     302,000
    Biesheim, France................................     512,000
    Nairobi, Kenya..................................      35,000
    Guangzhou, China, P.R.C   ......................      69,800(b)
    Manila, Philippines   ..........................     100,700(c)
    Taipei, Taiwan, R.O.C...........................      62,300
    Bangalore, India ...............................      30,700
     
    Poznan, Poland .................................     110,000


    RAW MATERIALS PROCESSING FACTORIES

    Edison, New Jersey..............................     536,000
    West Chicago, Illinois..........................      40,300
    Biesheim, France................................      76,000

    OFFICE BUILDING

    Wrigley Building, Chicago, Illinois   ..........     453,400(d)

<PAGE>

      (a)  Does not include a 170,000 square foot warehouse facility
located in West Naperville, Illinois.

      (b)  In China, the Company has a 50 year lease with the
Guangzhou Economic Technological Development Zone for the land upon
which the factory is located.

      (c)  In the Philippines, the Laurel-Langley Agreement expired
on May 27, 1975 and, under the terms of the Philippine
Constitution, foreign firms were required to divest themselves of
their land sites (but not the structures or improvements thereon). 
Consequently, in December, 1975, Wrigley Philippines, Inc. donated
its land site, but not the buildings thereon, by deed to the
Philippine Rural Reconstruction Movement, a non-stock, non-profit
organization with no government affiliation, on a lease-back
arrangement for a 25-year term with an option to renew for an
additional 25 years.

      (d)  This building is the Company's principal
non-manufacturing property and houses the offices of the Company's
corporate headquarters.  In 1995, the Company's offices occupied
approximately 132,000 of the 453,400 square feet of rentable space
in the building.

      In the case of each factory listed above, there are also
included some offices and warehouse facilities.  Also, the Company
maintains branch sales offices and warehouse facilities in the
United States and abroad.   

Item 3.  Legal Proceedings

     None.

Item 4.  Submission of Matters to a Vote of Security Holders

     None.

Executive Officers of the Registrant

      All elected officer positions are held for a one-year term. 
The positions and ages listed below are as of December 31, 1995. 
There were no arrangements or understandings between any of the
officers and any other person(s) pursuant to which such officers
were elected.

<PAGE>
<TABLE>

<S>                           <C>                                   <C>
                                                                    Effective
Name and Age                  Position(s) with Registrant            Date(s)  

William Wrigley, 62           President and Chief Executive Officer since 1961
R. Darrell Ewers, 62(a)       Executive Vice President               1984-1995
Douglas S. Barrie, 62         Group Vice President-International    since 1984
Ronald O. Cox, 57             Group Vice President-Marketing        since 1985
John F. Bard, 54(b)           Senior Vice President                 since 1991
Martin J. Geraghty, 59        Senior Vice President-Manufacturing   since 1989
William Wrigley, Jr., 32      Vice President                        since 1991
                              Assistant to the President             1985-1992
Donald E. Balster, 51         Vice President-Production             since 1994
                              Senior Director-U.S. Production       1991- 1994
                              Director-Manufacturing Administration  1990-1991
Gary Bebee, 49                Vice President-Customer Marketing     since 1993
                              Assistant Vice President-Marketing     1989-1993
David E. Boxell, 54           Vice President-Personnel              since 1992
                              Assistant Vice President-Personnel     1980-1992
Susan S. Fox, 37              Vice President-Consumer Marketing     since 1993
                              Assistant Vice President-Marketing     1989-1993
H. J. Shaun Kim, 52           Vice President-Engineering            since 1994
                              Senior Director-Engineering            1988-1994
Dushan Petrovich, 42          Vice President-Treasurer              since 1993
                              Treasurer                                   1992
                              Associate Treasurer                         1991
                              Corporate Accounting and
                                Control Manager                      1986-1990
Wm. M. Piet, 52               Vice President-Corporate Affairs      since 1988
                              Corporate Secretary                   since 1984
                              Assistant to the President            Since 1995
John A. Schafer, 55           Vice President-Purchasing             since 1991
                              Assistant Vice President-Purchasing    1985-1991
Philip G. Schnell, 52         Vice President-Research & Development since 1994
                              Senior Director-Research &
                                Development                          1988-1994
Christafor E. Sundstrom, 47   Vice President-Corporate Development  since 1988
Jaime E. Dy-Liacco, 64        Vice President-International          since 1980
                              President-Wrigley & Co., Ltd., Japan  since 1981
                              President-Wrigley Philippines, Inc.   since 1981
Philip G. Hamilton, 55        Vice President-International          since 1993
                              Managing Director, The Wrigley
                              Company Limited, England              since 1986
Jon Orving, 46                Vice President-International          since 1993
                              Managing Director, Wrigley
                              Scandinavia AB, Sweden                since 1983
Stefan Pfander, 52            Vice President-International          since 1992
                              Co-Managing Director of Wrigley
                              GmbH, Munich, Germany                 since 1981
Dennis R. Mally, 54(c)        Senior Director-Information Services  since 1995
                              Director-Information Service s         1993-1994
Philip C. Johnson, 50         Senior Director, Benefits &
                                 Compensation                       since 1995
                              Assistant Vice President-Personnel    1991-1995
John H. Sutton, 64            General Manager-Converting Division   since 1979
Dennis J. Yarbrough, 52       Corporate Controller                  since 1981

</TABLE>

<PAGE>

      At the meeting of the Board of Directors immediately following
the annual stockholders' meeting of March 6, 1996, all officers set
forth in the schedule above were re-elected for a one-year term to
their positions in the Company except Mr. Ewers.  Additionally, the
titles of Messrs. Barrie and Cox were each changed to Group Vice
President from Group Vice President-International and Group Vice
President-Marketing, respectively.

      (a)  Mr. Ewers retired as Executive Vice President on August
31, 1995.

      (b)  Mr. Bard joined the Company in January 1991.  He
previously served as President and Chief Operating Officer and as
a Director of Tambrands, Inc. of Lake Success, New York, having
joined that company in 1985 as Executive Vice President.

      (c)  Mr. Mally joined the Company in 1993 assuming
responsibility for the Company's worldwide information systems. 
Before joining the Company, from 1989 to 1991 Mr. Mally was Vice
President Business Operations with The Cross Company in Fraser,
Michigan, a manufacturer of metal cutting and assembly machines. 
Following the 1991 acquisition of The Cross Company by Giddings &
Lewis, Mr. Mally served as Vice President Systems and Quality of
its Integrated Automation Division in Fraser, Michigan. 


                                    PART II

Item 5.  Market for Registrant's Common Stock and Related
         Stockholder Matters

      At December 31, 1995, the Company had two classes of stock
outstanding: Common Stock, listed on both the New York and Midwest
Stock Exchanges, and Class B Common Stock, for which there is no
trading market.  Shares of the Class B Common Stock were issued by
the Company on April 11, 1986 to stockholders of record on April 4,
1986.  Class B Common Stock is entitled to ten votes per share, is
subject to restrictions on transfer or other disposition and is at
all times convertible, on a share-for-share basis, into shares of
Common Stock.

      As of March 13, 1996 there were 30,566 stockholders of record
holding Common Stock and 4,684 stockholders of record holding Class
B Common Stock.  Regular quarterly dividends and any extra cash
dividends as may be deemed appropriate, which are identical on both
Common Stock and Class B Common Stock, are declared at scheduled
meetings of the Board of Directors and announced immediately upon
declaration.  Information regarding the high and low quarterly
sales prices for the Common Stock on the New York Stock Exchange,
and dividends declared per share on a quarterly basis for both
classes of stock, is hereby incorporated by reference from the
Company's 1995 Annual Report to Stockholders, on page 24, under the
captions "Market Prices" and "Dividends."

<PAGE>

Item 6.  Selected Financial Data

      Summaries of selected financial data for the Company and
discussions of accounting changes which materially affect the
comparability of the selected financial data are hereby
incorporated by reference for the five-year period 1991 through
1995 from the Company's 1995 Annual Report to Stockholders under
the following captions and page numbers:  "Operating Data" and
"Other Financial Data", on pages 22 and 23; "Income Taxes", on page
26; and "Postretirement Benefits", on page 18.

Item 7.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations

      Management's discussion and analysis of results of operations
and financial condition, including a discussion of liquidity and
capital resources, is hereby incorporated by reference from the
Company's 1995 Annual Report to Stockholders, on pages 25 and 26.

Item 8.  Financial Statements and Supplementary Data

      Consolidated financial statements of the Company at December
31, 1995 and 1994 and for each of the three years in the period
ended December 31, 1995, accounting policies and notes to
consolidated financial statements, with the report of independent
auditors, and selected unaudited quarterly data -- consolidated
results for the years ended December 31, 1995 and 1994 are hereby
incorporated by reference from the Company's 1995 Annual Report to
Stockholders, on pages 8 through 21 and 24, respectively.


Item 9.  Changes in and Disagreements with Accountants on
Accounting and
         Financial Disclosure

      None.

                                   PART III

Item 10.  Directors and Executive Officers of the Registrant

      Information regarding directors and nominees for directorship
is incorporated herein by reference from the Company's definitive
Proxy Statement, dated February 6, 1996, for the Annual Meeting of
Stockholders on March 6, 1996, on pages 3 through 5, under the
caption "Election of Directors".  For information concerning the
Company's executive officers, see "Executive Officers of the
Registrant " set forth in Part I hereof.

      Information regarding disclosure of late filers pursuant to
Item 405 of Regulation S-K is incorporated herein by reference from
the Company's definitive Proxy Statement dated February 6, 1996,
for the Annual Meeting of Stockholders on March 6, 1996, on page 22
under the caption "Compliance with Section 16(a) of the Exchange
Act."

<PAGE>

Item 11.  Executive Compensation

      Information regarding the compensation of directors and
executive officers is incorporated herein by reference from the
Company's definitive Proxy Statement, dated February 6, 1996, for
the Annual Meeting of Stockholders on March 6, 1996, on pages 9,
and 13 through 21 under the general captions "Compensation of
Directors" and "Executive Compensation", respectively.

Item 12.  Security Ownership of Certain Beneficial Owners and
          Management

      Information regarding security ownership of certain beneficial
owners, of all directors and nominees, of the named executive
officers, and of directors and executive officers as a group, is
hereby incorporated by reference from the Company's definitive
Proxy Statement, dated February 6, 1996, for the Annual Meeting of
Stockholders on March 6, 1996, on pages 6, 7 and 8 under the
captions "Security Ownership of Directors and Executive Officers"
and "Security Ownership of Certain Beneficial Owners."

Item 13.  Certain Relationships and Related Transactions

      Information regarding certain relationships and related
transactions is hereby incorporated by reference from the Company's
definitive Proxy Statement, dated February 6, 1996, for the Annual
Meeting of Stockholders on March 6, 1996 under the following
captions and page numbers:  "Election of Directors", on page 5,
regarding Mr. William Wrigley and Mr. William Wrigley, Jr.;
"Security Ownership of Certain Beneficial Owners", on page 7 and 8,
regarding Mrs. Edna Jean Offield, Mr. James S. Offield and Mr.
Paxson H. Offield; "Compensation Committee Interlocks and Insider
Participation", on page 21, regarding Mr. William Wrigley; and
"Related Transactions", on page 21 and 22, regarding the Company's
purchase of stock from the Wrigley Memorial Garden Foundation.  

                                    PART IV

Item 14.  Exhibits, Financial Statement Schedule, and Reports on
Form 8-K

     (a)  1,2.  Financial Statements and Financial Statement
Schedule

      The data listed in the accompanying Index to Financial
Statements and Financial Statement Schedule, on page F-1 hereof, is
filed as part of this Report.

          3.  Exhibits

      The exhibits listed in the accompanying Index to Exhibits, on
page F-3 hereof, are filed as part of this Report or are
incorporated by reference herein as indicated thereon.

     (b)  Not Applicable.

     (c)  See (a) 3 above.

     (d)  See (a) 1, 2 above.

<PAGE>

                                  SIGNATURES

      Pursuant to the requirements of Section 13 or 15(d) of the
Securities Exchange Act of 1934, as amended, the Registrant has
duly caused this Form 10-K Report to be signed on its behalf by the
undersigned, thereunto duly authorized.

Date:  March 28, 1996                      WM. WRIGLEY JR. COMPANY
                                                 (Registrant)

                                           By: /s/ JOHN F. BARD
                                                    John F. Bard
                                           Senior Vice President
                                           (Principal Financial
                                            Officer)

      Pursuant to the requirements of the Securities Exchange Act of
1934, as amended, this Report on Form 10-K has been signed below by
the following persons on behalf of the Registrant and in the
capacities and on the dates indicated.

        Signature                  Title

                               President, Chief
    William Wrigley            Executive Officer,
                               Director

                               Senior Vice President
    John F. Bard               (Principal Financial Officer)

                               Corporate Controller
   Dennis J. Yarbrough         (Principal Accounting Officer)

                               Director
   Charles F. Allison III

                               Director
   Douglas S. Barrie     

                               Director
   Lee Phillip Bell

                               Director
   Robert P. Billingsley
                                                            
                               Director      By/s/ WM. M. PIET
   Gary E. Gardner                                 Wm. M. Piet
                                             Attorney-in-Fact
                               Director
   Penny Pritzker                            Date:  March 28, 1996

                               Director
   Richard K. Smucker

                               Director
   William Wrigley, Jr.

<PAGE>

                                                    Exhibit 23.

                        CONSENT OF INDEPENDENT AUDITORS


We consent to the incorporation by reference in this Annual Report
on Form 10-K of Wm. Wrigley Jr. Company of our report dated January
30, 1996, included in the 1995 Annual Report to Stockholders of Wm.
Wrigley Jr. Company.

Our audits also included the financial statement schedule of Wm.
Wrigley Jr. Company listed in item 14(a).  This schedule is the
responsibility of the Company's management.  Our responsibility is
to express an opinion based on our audits.  In our opinion, the
financial statement schedule referred to above, when considered in
relation to the basic financial statements taken as a whole,
presents fairly in all material respects the information set forth
therein.

We also consent to the incorporation by reference in the
Registration Statements (Form S-8 Nos. 33-43738 and 33-22788)
pertaining to the Special Investment and Savings Plan for Wrigley
Employees and the Wm. Wrigley Jr. Company Management Incentive
Plan, and in the related Prospectuses, of our report dated January
30, 1996, with respect to the consolidated financial statements and
consolidated financial statement schedule of Wm. Wrigley Jr.
Company included or incorporated by reference in this Annual Report
on Form 10-K for the year ended December 31, 1995.


 /s/    ERNST & YOUNG LLP    
        Ernst & Young LLP


Chicago, Illinois
March 28, 1996

<PAGE>
<TABLE>

                                                                     WM. WRIGLEY JR. COMPANY
                                                                                

                                                                  INDEX TO FINANCIAL STATEMENTS
                                                                AND FINANCIAL STATEMENT SCHEDULES
                                                                          (Item 14(a))

<CAPTION>
                                                                           Reference         
                                                                    Form        Annual Report
                                                                    10-K             to
                                                                    Report       Stockholders

<S>                                                                 <C>         <C>
Data incorporated by reference from the 1995 Annual Report
 to Stockholders of Wm. Wrigley Jr. Company:
   Consolidated balance sheet at December 31, 1995 and 1994........                     10-11
   For the years ended December 31, 1995, 1994 and 1993:
       Consolidated statement of earnings and retained earnings....                       8
       Consolidated statement of cash flows........................                       9
       Accounting policies and notes to consolidated financial
       statements..................................................                     12-19
   Consolidated financial statement schedules for the years ended
        December 31, 1995, 1994 and 1993:
 II.  Valuation and qualifying accounts............................   F-2

</TABLE>

      All other schedules are omitted since the required information
is not present or is not present in amounts sufficient to require
submission of the schedule, or because the information required is
included in the consolidated financial statements or accounting
policies and notes thereto.

      With the exception of the pages listed in the above index and
the items referred to in Items, 1,5,6,7, and 8 of this Form 10-K
Report, the 1995 Annual Report to Stockholders is not to be deemed
filed as part of this report.

<PAGE>
<TABLE>

                                                                    WM. WRIGLEY JR. COMPANY 

                                                         Schedule II - Valuation and Qualifying Accounts
                                                          Years ended December 31, 1995, 1994 and 1993
                                                                         (In Thousands)

<CAPTION>

     Column A             Column B             Column C               Column D      Column E    
                                               Additions          
<S> <C>                  <C>           <C>          <C>             <C>            <C>
                         Balance at    Charged to     Charged to
                         Beginning     Costs and    Other Accounts  Deductions-     Balance at
    Description          of Period      Expenses       Describe      Describe(A)   End of Period

1995:
   Allowance for
    doubtful accounts...   6,645           2,754            -            339           9,060    

1994:
   Allowance for 
    doubtful accounts...   4,407           2,578            -            340           6,645    

1993:
   Allowance for 
    doubtful accounts...   2,357           2,800            -           750            4,407    



(A)  Uncollectable accounts written-off, net of recoveries.

</TABLE>

<PAGE>
                           WM. WRIGLEY JR. COMPANY
                    AND WHOLLY OWNED ASSOCIATED COMPANIES

                              INDEX TO EXHIBITS
                                 (Item 14(a))

Exhibit 
Number                       Description of Exhibit

            Proxy Statement of the Registrant, dated February 6,    
            1996, for the March 6, 1996 Annual Meeting of
            Stockholders, is hereby incorporatedby reference.

 3(a).      Restated Certificate of Incorporation of the Registrant.
            (Incorporated by reference to the Company's Form 10-K
            filed for the fiscal year ended December 31, 1992.)
 
 3(b).      By-laws of the Registrant. (Incorporated by reference to
            the Company's Form 10-K filed for the fiscal year ended
            December 31, 1992.)

10(a)*.     Non-Employee Directors' Death Benefit Plan. 
            (Incorporated by reference to the Company's Form 10-K
            filed for the fiscal year ended December 31, 1994).

10(b)*.     Senior Executive Insurance Plan.

10(c)*.     Supplemental Retirement Plan.  (Incorporated by reference
            to the Company's Form 10-K filed for the fiscal year
            ended December 31, 1994).

10(d)*.     Deferred Compensation Plan for Non-Employee Directors, as
            amended.

10(e)*.     Non-Employee Directors' Stock Retirement Plan, as
            amended.

10(f)*.     1995 Executive Incentive Compensation Plan. 

10(g)*.     Management Incentive Plan and the various programs
            thereunder.  (Incorporated by reference to the Company's
            Form 10-K for the fiscal year ended December 31, 1994,
            except for sub-item (i) to this Exhibit 10(g) which is
            filed herewith, as amdended).

                (i)     Executive Incentive Compensation Deferral
                        Program, as amended.
                (ii)    Long-Term Stock Grant Program.
                (iii)   Stock Award Program.
                (iv)    Alternate Investment and Savings Program.
                (v)     1988 Stock Option Program.

13.         1995 Annual Report to Stockholders of the Registrant.

21.         Subsidiaries of the Registrant.

23.         Consent of Independent Auditors.  (See page 12.)

24.         Power of Attorney.
- --------------------
*        Management contract or compensatory plan or arrangement
         required to be filed as an exhibit pursuant to Item 14(c)
         of the rules governing the filing of this Report.

Copies of Exhibits are not attached hereto, but the Registrant will
furnish them upon request and upon payment to the Registrant of a
fee in the amount of $20.00 representing reproduction and handling
costs.




<PAGE>

                                                   Retyped 5/3/91


                       WM. WRIGLEY JR. COMPANY
                   SENIOR EXECUTIVE INSURANCE PLAN



     1.   Establishment and Purpose

          Wm. Wrigley Jr. Company ("Company") established the Wm.
          Wrigley Jr. Company Senior Executive Insurance Plan
          ("Plan") effective January 1, 1980 for the purpose of
          providing certain of its Senior Executives with certain
          benefits at the time of their death prior to retirement
          or after retirement.  This Plan is amended effective
          January 1, 1986.

     2.   Eligibility to Participate

          The Employees eligible to participate in this Plan will
          be those Senior Executives ("Employees") designated by
          the Committee which is selected by the Board of Directors
          to administer the Plan (the "Committee").

     3.   Benefits After Retirement

          In the event of the death of a participating Employee
          after his actual retirement, benefits shall be paid as
          follows:

          A.    Retirement Before January 1, 1987

                For participating Employees who attained age 55
                after January 1, 1984, who retire after January 1,
                1984 and before January 1, 1987 the amount payable
                hereunder shall be in an aggregate amount equal to
                $150,000.  The post-retirement benefit provided
                hereunder shall be paid by the Company's group life
                carrier ("Carrier") to such person or persons
                designated in writing to the Carrier in accordance
                with the Carrier's regulations, restrictions and
                policy.

          B.    Foreign Employees

                For participating Employees who are nonresident
                aliens and receive no income from the Company which
                constitutes income from sources within the United
                States, the amount payable hereunder shall be in an
                aggregate amount equal to $150,000.  The
                post-retirement benefit provided hereunder shall be
                paid by the Company's Carrier to such person or
                persons designated in writing to the Carrier in
                accordance with the Carrier's regulations,
                restrictions and policy.

<PAGE>

          C.    Retirement After January 1, 1987

                For any current or future participating Employee
                who retires on or after January 1, 1987, who is not
                described in Subsection 3B above, the amount
                payable hereunder shall be an amount which would
                provide the Beneficiary with $150,000 after taking
                into account Federal and State taxes payable by the
                Beneficiary.  The Committee will not pay an amount
                in excess of $300,000 to any Beneficiary unless in
                its sole discretion it determines that it should
                pay an amount in excess of $300,000 as a result of
                the tax status of the Beneficiary.  The amount
                payable will be in addition to any group term life
                insurance benefit provided by the Company to
                retired employees.  Post-retirement benefits shall
                be paid by the Company to the Employee's designated
                Beneficiary.

                Such payment shall be made as soon as practicable
                following such Employee's death and upon delivery
                to the Committee by the Employee's Beneficiary of
                satisfactory proof of death.

     4.   Benefits Paid Prior to Retirement

          In the event of the death of the Employee prior to his
          actual retirement at age 65, the Employee's Beneficiary
          shall receive a salary continuation benefit of $10,000 a
          year from the Company in equal monthly installments paid
          over a period of years from the date of death of the
          Employee to the date the Employee would have attained age
          80 or, if employment continues beyond age 65, for a
          minimum of 15 years.  Pre-retirement benefits shall be
          paid by the Company to the Employee's designated
          Beneficiary.

          Such payments shall commence on the last day of the full
          calendar month immediately following such death and upon
          delivery to the Committee by the Employee's Beneficiary
          of satisfactory proof of death and shall end on the last
          day of the calendar month in which the Employee would
          have reached age 80 or upon the completion of 15 years of
          payments, whichever is later.

     5.   Eligibility for Benefits at Termination of Employment

          A.    At Employee's Option

                If the Employee terminates employment for any
                reason except death before retirement at age 65, no
                payments shall be due under this Plan.

<PAGE>


                 B.  For Cause

                     If the Employee's employment terminates as a
                     result of discharge by the Company for proven
                     dishonesty, gross misconduct, misappropriation
                     of the Company's funds or property, willful
                     destruction of the Company's property or other
                     dishonest or fraudulent conduct, no payment
                     shall be due under the Plan.

                 C.  At Company's Option or For Disability

                     (i)    If the Employee's employment with the
                     Company is terminated before his 65th birthday
                     for reason of disability or at the option of
                     the Company for any reason whatsoever except
                     for termination for cause as described in
                     Subsection 5(B) above, he may continue to
                     participate in this Plan, with the consent of
                     the Committee.  The Employee whose employment
                     is terminated due to a disability will be
                     considered to be a continuing Employee of the
                     Company until he reaches his 65th birthday, at
                     which time he will be deemed to have retired.

                     (ii)   "Disability" as used herein means the
                     Employee's inability to engage in any
                     occupation or Employment for wage or profit
                     for which he is reasonably qualified by
                     education, training or experience, by reason
                     of a medically-determined physical or mental
                     impairment which can be expected to continue
                     for the balance of his lifetime.  The
                     determination of the Employee's disability
                     shall be made by the Committee.  The Employee
                     agrees to submit to such physical examination
                     and furnish such proof as may be required by
                     the Committee in connection with the
                     determination of the existence and
                     continuation of the disability.

                     (iii)  The Committee shall have sole
                     discretion in the ultimate determination as to
                     those who may remain in the Plan under
                     Subsection 5(C).

                 D.  Due to Suicide Prior to Two Years of
                     Participation

                     No benefits shall be payable under this Plan
                     in the event of the Employee's suicide within
                     two years and one day from the date of
                     coverage under this Plan.

<PAGE>

          6.     Beneficiary Designation

                 Each Employee eligible to participate in this Plan
                 shall designate a Beneficiary, class of
                 Beneficiaries or any contingent Beneficiaries on a
                 form to be provided by the Committee.  In the
                 event the eligible Employee fails to designate any
                 Beneficiary, the Employee's spouse shall be deemed
                 to be the primary Beneficiary.  In the event there
                 is no spouse, the benefit payment shall be made to
                 the Employee's estate.

          7.     No Contract of Employment

                 Nothing contained in this Plan shall be construed
                 as a contract of employment between the Company
                 and the Employee.

          8.     Payments as Supplemental Compensation

                 The benefits provided hereunder shall not affect
                 the Employee's annual salary while in full-time
                 employment of the Company, nor shall such benefits
                 affect the Employee's right to participate in any
                 existing or future retirement plan or any other
                 supplemental arrangement.

          9.     Rights Not Assignable

                 This Plan and the rights, interest and benefits
                 hereunder have not been assigned, transferred,
                 pledged, sold, conveyed or encumbered in any way
                 by the Employee or the Employee's Beneficiary and
                 shall not be subject to execution, attachment or
                 similar process.  Any attempted sale, conveyance,
                 transfer, assignment, pledge or encumbrance of the
                 rights, interest or benefits provided pursuant to
                 the terms of this Plan contrary to the terms of
                 the foregoing sentence, or the levy of any
                 additional or similar process thereupon, shall be
                 null and void and without effect.

                 Notwithstanding the above, the post-retirement
                 death benefits payable under Subsection 3A or 3B
                 may be assigned in accordance with the Carrier's
                 regulations, restrictions and policy.

          10.    Purchase of Insurance Contracts

                 In the event the Company decides to buy life
                 insurance, the Employee agrees to cooperate with
                 the Company in providing information for, and
                 submitting to, any physical examination necessary
                 to obtain such insurance policy.

<PAGE>

                 It is essential that all responses and answers to
                 information requested by the insurance company be
                 true and correct as to medical facts in order to
                 prevent the insurance company from declaring the
                 policy null and void.  If the insurance company
                 declares the policy null and void because
                 information provided by the Employee is not true
                 and correct, no benefits shall be payable under
                 this Plan to that Employee's Beneficiary.  A life
                 insurance policy on the life of the Employee, if
                 purchased, shall name the Company as owner and
                 beneficiary.  Such policy, when purchased, shall
                 remain a general unsecured, unrestricted asset of
                 the Company, and neither the Employee nor any
                 Beneficiary shall have any rights with respect to,
                 or claim against, such policy.  Such policy shall
                 not be deemed to be held under any trust for the
                 benefit of the Employee or the Employee's
                 Beneficiary, nor shall such policy be deemed to be
                 held in any such trust as collateral security for
                 fulfilling the obligations of the Company under
                 the terms of this Plan.

                 The benefits provided to the Employee under the
                 terms of this Plan will not be funded by such
                 policy, are promised and based on the general
                 credit of the Company, and are otherwise
                 unsecured.

                 The post-retirement death benefits, provided under
                 Subsection 3A or 3B, are payable by the Carrier.

          11.    Successors, Mergers or Consolidation

                 This Plan shall be binding upon the Company, its
                 successors and assigns, including without
                 limitations any person, organization or
                 corporation which may acquire substantially all of
                 the assets and business of the Company or any
                 company or corporation into which the Company may
                 be merged or consolidated.

          12.    Amendment and Termination

                 This Plan can be modified, amended or terminated
                 by the Board of Directors of the Company.

          13.    Construction

                 This Plan shall be subject to the laws of the
                 State of Illinois.

          14.    Administration

                 This Plan shall be administered by a Committee
                 which is selected by the Board of Directors of the
                 Company.  The Committee may delegate any of its
                 duties under the Plan to one or more officers of
                 the Company.

<PAGE>

          15.    Validity

                 In the event that any part of this Plan is invalid
                 for any reason, such invalidity shall not affect
                 the balance of this Plan, which shall remain valid
                 and binding upon the parties and enforceable in
                 accordance with its terms.



<PAGE>

                       WM. WRIGLEY JR. COMPANY
        DEFERRED COMPENSATION PLAN FOR NON-EMPLOYEE DIRECTORS

                  Effective as of January 27, 1983
        Amended and Restated Effective as of October 24, 1995

          The Wm. Wrigley Jr. Company Deferred Compensation Plan
for Non-Employee Directors ("Plan") was made effective on January
27, 1983.  The Plan was amended and restated, effective as of
December 16, 1992, and January 1, 1994, and is hereby further
amended and restated effective October 25, 1994, and October 24,
1995, as set forth herein, with retroactive effect as provided
herein.

     1.   Purpose.  The purpose of the Plan is to enable Non-
Employee Directors (the "Director(s)") of the Wm. Wrigley Jr.
Company (the "Company") to defer compensation earned as Directors
pursuant to the terms of the Plan.

     2.  Deferral Elections.   Prior to January 1, 1995 or, if
later, upon a Director's election to the Board, each Director shall
execute and file an appropriate election form(the "Deferral
Election") with the Treasurer of the Company, specifying the
portion, if any, of the Director's compensation to be deferred, up
to 100% of such compensation, the investment option to which the
deferral shall be credited and the form, method and timing of
distribution of the deferrals.

          The Deferral Election made hereunder prior to January 1,
1995 (the "1995 Election") shall control the distribution of (a)
all amounts deferred pursuant to such Deferral Elections, and (b)
effective on the second anniversary of the date such Deferral
Election is made, all amounts deferred pursuant to Deferral
Elections made prior to January 1, 1994, in each case, unless a
subsequent valid Deferral Election is filed; provided, however,
that, the 1995 Election shall not be effective with respect to the
timing and distribution of any deferral that the Director is, or is
scheduled to be, receiving within two years following the date such
1995 Election is made.

          (a) Deferrals shall be in 10% increments to a maximum of
100% of all compensation payable to the Directors in the year they
wish to defer.  In addition the Director shall elect in his or her
Deferral Election the percent of the deferral that shall be
credited among the deferral options (the "Deferral Options")
described below:

<PAGE>

                (i) credits ("Investment Fund Credits") equivalent
     to amounts invested in any of the investment funds offered,
     from time to time, to participants in the Special Investment
     and Savings Plan for Wrigley Employees, or in any other or
     additional fund or funds as the Board of Directors of the
     Company (the "Board") shall determine (each an "Investment
     Fund," and together the "Investment Funds");  and

                (ii) share units ("Share Units"), a unit equivalent
     to a share of the Common Stock of the Company (the "Common
     Stock").

          Directors may elect to transfer their deferred
compensation from one Deferral Option to a different Deferral
Option, including transferring Investment Fund Credits from one
Investment Fund to a different Investment Fund; provided, however,
that any such election must be made during the period beginning on
the third business day following the date of the release of the
Company's quarterly or annual summary statement of sales and
earnings and ending on the twelfth business date following such
date; and provided, further, that in no event may any such election
become effective sooner than twenty-four (24) months following the
effective date of any prior transfer election.  A transfer election
pursuant to this Subsection 2(a) shall be made in the form of a
document prescribed by the Board to be executed by the Director and
filed with the Treasurer of the Company. 

          Notwithstanding the foregoing, the Board may, from time
to time, discontinue any of the Investment Funds described in
clause (i) above.  In such event, the Director shall execute an
election in the form of a document prescribed by the Board and
filed with the Treasurer of the Company, to transfer the amounts
deferred in the discontinued Investment Fund to such other Deferral
Options as the Board shall make available at such time.  In the
event that the Director shall fail to timely elect a new Deferral
Option, such amounts shall be transferred to a Deferral Option that
is deemed appropriate.

          (b)  Directors shall elect on the Deferral Election the
form, method and timing of distribution of amounts deferred
hereunder.  Distributions under this Section 2 shall begin as soon
as practicable following the date specified in the Director's
Deferral Election, but may not begin earlier than as soon as
practicable following March 31, next following the date on which
the Director ceases to be a Director for any reason; provided,
however, that in no event may distribution commence later than as
soon as practicable following March 31, following the calendar year

<PAGE>

in which the Director attains age seventy (70).  Such payment shall
be made, pursuant to the Director's election in the Deferral
Election, (i) in the form of a lump-sum payment, (ii) in
substantially equal annual installments over a period not to exceed
fifteen years, or (iii) in any combination of (i) and (ii) above.
If a Director elects installment payments, the unpaid balance
thereof shall continue to accrue interest, earnings and dividend
equivalents, computed in accordance with the provisions of Section
4 below, and shall be prorated and paid over the installment
period.

          A Director may change his/her prior distribution election
at any time, and from time to time; provided, however, that any
such distribution election shall not become effective until the
second anniversary of the date such distribution election is made;
and provided, further, that no distribution election with respect
to the distribution of amounts attributable to any deferral will be
effective if the Director is, or is scheduled to be, receiving
distributions with respect to such deferral within two years
following the date such subsequent distribution election is made. 
In the event an election does not become effective, the prior valid
election of such Director shall govern the form, method and timing
of distribution.

          A Director shall elect on the Deferral Election, (i) with
respect to Investment Fund Credits, to receive distributions of
amounts so credited in cash, in kind, or in any combination
thereof, and (ii) with respect to Share Units, to receive amounts
so credited in cash or in shares of Common Stock; provided,
however, that if he/she is a person subject to Section 16(b) of the
Securities Exchange Act of 1934, the election with respect to Share
Units shall be made either (1) at least six (6) months prior to the
date of distribution, or (2) during the period beginning on the
third business day following the date of release of the Company's
quarterly or annual summary statements of sales and earnings and
ending on the twelfth business day following such date.

          The amount to be paid in cash with respect to
distributions of Share Units shall be equal to the product of (a)
the number of Share Units in respect of which payment is to be
made, and (b) the price of a share of Common Stock on the New York
Stock Exchange during such period immediately preceding the date of
distribution, as the Company shall determine.

<PAGE>

          (c)  If a Director fails to make a valid timely election
with respect to method of payment, the Director shall receive the
total amount credited to his/her Deferred Compensation Account (as
defined in Section 4 below) in ten substantially equal annual
installments.  If a Director fails to make a valid timely election
with respect to timing of payment, distribution shall commence as
soon as practicable following March 31, next following the calendar
year in which the Director attains age seventy (70).  If a Director
fails to make a valid timely election with respect to whether
payment shall be in cash or shares of the Common Stock, those
amounts credited as Share Units shall be distributed in shares of
Common Stock, and all other amounts credited shall be distributed
in cash.

          (d)  In the event a Director dies prior to the
distribution of any or all of the Director's Deferred Compensation
Account, all amounts credited to such account shall be paid in a
lump-sum to the beneficiary designated in writing at any time or
from time to time by the Director with the approval of the Company
or, failing such a designation, to the spouse, children (per
stirpes), parents or estate (in that order) of the Director (all
such entities being herein included within the term "beneficiary"). 
Any lump-sum payment shall be made as soon as practicable following
the date of a Director's death.

     3.  Revocations and Re-elections. Directors may elect in
writing to revoke any prior Deferral Election, provided (i) written
notice of such election to revoke shall be received by the
Treasurer of the Company not less than five (5) business days prior
to the year or years for which the revocation applies, and (ii)
such revocation shall be applicable only to compensation payable
for the year or years that the Deferral Election has been revoked.

          Directors who have previously revoked a Deferral Election
may again elect to defer by filing a new Deferral Election with the
Treasurer of the Company not less than five (5) business days prior
to the year or years in which the Deferral Election applies.  Such
Deferral Election shall be effective subject to the limitations and
restrictions set forth in Section 2 above. 

     4.  Credits.  During such period as amounts are standing to
the credit of a Director hereunder, with respect to each such
Director, the Company shall credit to a book reserve account (the
"Deferred Compensation Account") established for this purpose the
amounts deferred by such Director under Section 2 above.

<PAGE>

           (a)  Amounts credited to a Director's Deferred Compensa-
tion Account with respect to each Investment Fund shall be credited
with interest and earnings (including gains and losses) equivalent
to the amounts that would have accrued during such period had the
amount so credited been actually invested in such Investment Fund. 
Interest and earnings on such amounts shall be computed from the
date such deferrals are credited to the Deferred Compensation
Account through the date of distribution to a Director or his/her
designated beneficiary, in accordance with Subsection 2(d) above.

           (b)  If amounts are deferred under the Plan as Share
Units, then the number of such Share Units shall be determined on
the basis of the price of the Common Stock on the New York Stock
Exchange during such period immediately preceding and/or immediate-
ly following the date the Share Units are credited, as the Company
shall determine.

           (c)  Dividends on Share Units.  As of each payment date
for dividends on Common Stock with respect to which Share Units are
standing to the credit of a Director until the Director's entire
Deferred Compensation Account has been distributed, such Deferred
Compensation Account shall be credited with dividend equivalents
equal to the sum of all cash dividends that such Director would
have received on such date, had the Director been the owner of a
number of shares of Common Stock equal to the number of Share Units
in the Director's Deferred Compensation Account on the record date
for such dividend.  The amount so credited shall be converted into
additional Share Units with the number of Share Units being
determined on the basis of the price of Common Stock on the New
York Stock Exchange during such period immediately preceding and/or
immediately following the payment date for the dividend, as the
Company shall determine.

 5. Miscellaneous.

      (a) Title to, and beneficial ownership of, any assets,
whether in cash or otherwise, that the Company may designate to pay
the deferred compensation hereunder shall at all times (prior to
payment) remain an asset of the Company, and neither a Director nor
his/her designated beneficiary shall have any property interest
whatsoever in any specific assets of the Company.

      (b)  In the event a Director ceases to be a director of the
Company for any reason other than retirement or his/her death, the
total amount credited to the Deferred Compensation Account as of
such date will be payable to the Director in a lump sum as soon as
practicable following such date.

<PAGE>

      (c)  If the Company shall be adjudicated or determined to be
insolvent by a court of competent jurisdiction, either in
bankruptcy or otherwise, the amount credited to each Director's
Deferred Compensation Account on the date of such proceeding shall
constitute a debt of the Company to each such Director in any such
proceeding.

      (d)    Except as otherwise required by applicable law, no
rights under the Plan, contingent or otherwise, shall be assignable
or subject to any encumbrance, pledge or charge of any nature,
except that, under such rules and regulations as the Company may
establish, a Director may designate a beneficiary to receive, in
the event of death, any amount that would otherwise have been
payable to the Director or that may become payable on account of
his or her death except that, if any amount shall become payable to
the executor or administrator of the Director, such executor or
administrator may transfer the right to the payment of any such
amount to the person, persons or entity (including a trust)
entitled thereto under the will of the Director or, in case of
intestacy, under the laws relating to intestacy. Directors shall
not have any interest in any funds or specific assets of the
Company, except as expressly provided herein.

      (f)  Nothing contained in this Plan and no action taken
pursuant to the provisions of this Plan shall create or be
construed to create a trust of any kind or fiduciary relationship
between the Company and a Director, his/her designated beneficiary,
or any other person.  To the extent that any person acquires a
right to receive payments from the Company under this Plan, such
rights shall be no greater than the right of any unsecured general
creditor of the Company.

      (g)  This Plan shall be binding upon and inure to the benefit
of the Company, its successors and assigns, and the Director and
his/her heirs, executors, administrators, and legal
representatives.

      (h)  This Plan shall be construed in accordance with and
governed by the laws of the State of Illinois.

<PAGE>
 
 6.  Termination and Amendment of the Plan.  The Board may
terminate this Plan at any time.  Upon termination of the Plan, the
remaining balance of the Directors' Deferred Compensation Accounts
shall be paid to the Directors (or to their respective
beneficiaries, as the case may be), in lump sums as soon as
practicable but no more than thirty (30) days following the
termination of the Plan.

      The Board without the consent of the participating Directors
or their beneficiaries, may amend this Plan at any time provided
that no amendment shall divest any Director or beneficiary of any
rights to which he or she would have been otherwise entitled.



<PAGE>

                     THE WM. WRIGLEY JR. COMPANY
                    AMENDED STOCK RETIREMENT PLAN
                      FOR NON-EMPLOYEE DIRECTORS 

          1.    Purpose.  The Wm. Wrigley Jr. Company (the "Compa-
ny") has established this Stock Retirement Plan (the "Plan") to
promote the interests of the Company and its shareholders by
apportioning a part of the total compensation payable to its
non-employee directors as deferred income paid in the form of the
Company's Common Stock, without par value ("Common Stock"), thereby
increasing the directors' beneficial ownership of Company stock and
their proprietary interest in the Company.  The Plan, originally
effective as of January 1, 1988, as amended effective as of January
1, 1994, and as further amended as set forth herein is effective as
of October 25, 1994, and October 24, 1995, with retroactive effect
as provided herein.

          2.    Common Stock Units.  In addition to the cash
compensation otherwise payable to its non-employee directors as may
be determined from time to time, the Company shall establish and
maintain a Deferred Stock Account in the name of each non-employee
director.  Subject to the provisions of Section 9, as of the last
day of each fiscal year, the Company shall credit to the Deferred
Stock Account of each person who was a non-employee director of the
Company on that day or who ceased to be a director after March 31
of that fiscal year by reason of his or her disability or death, a
number of Common Stock Units equal in value to the annual retainer
amount in effect for non-employee directors as of such date
(without regard to other fees or retainers or the actual retainer
amount actually received by any such non-employee director) divided
by the price of a share of Common Stock on the New York Stock
Exchange during such period immediately preceding and/or
immediately following such date, as the Company shall determine;
provided, however, that no allocation of Common Stock Units
pursuant to this Section 2 shall be made to the Deferred Stock
Account of a non-employee director after the later of (i) December
31, 1997 or (ii) the tenth (10th) December following the initial
election to the Board of Directors of the Company (the "Board") of
such director.  Notwithstanding the foregoing, in no event shall
the number of Common Stock Units credited to the Deferred Stock
Account of any non-employee director exceed the number of Common
Stock Units that would have been credited to such Deferred Stock
Account pursuant to the original formula provided in Section 2 of
the Plan as approved by the stockholders of the Company at their
annual meeting of March 8, 1988.

<PAGE>

          3.    Dividend Equivalents.  As of each dividend payment
date declared with respect to the Company's Common Stock (but not
with respect to the Company's Class B Common Stock), the Company
shall credit the Deferred Stock Account of each director with an
additional number of Common Stock Units equal to:

          (a)   the product of (i) the dividend per share of the
                Company's Common Stock which is payable as of the
                dividend payment date, multiplied by (ii) the
                number of Common Stock Units credited to the
                director's Deferred Stock Account as of the
                applicable dividend record date:

DIVIDED BY      (b)  the price of a share of the Company's Common
                     Stock on the New York Stock Exchange during
                     such period immediately preceding and/or
                     immediately following the dividend payment
                     date, as the Company shall determine.

          4.    Payment of Deferred Stock Accounts.  (a) Each
director, or in the event of death, his or her beneficiary, shall
be entitled to receive one share of the Company's Common Stock for
each Common Stock Unit credited to his or her Deferred Stock
Account in such form, method and timing determined pursuant to
Sections 4(b), 4(c) and 4(d) below.  Common Stock Units with
respect to which no transfer of stock has yet occurred shall
continue to be credited with dividend equivalents in accordance
with Section 3, above.

          (b)   Deferral Elections.  Prior to January 1, 1995, or,
if later, upon a director's election to the Board, each director
shall execute and file an appropriate election form (the "Deferral
Election") with the Treasurer of the Company, specifying the form,
method and timing of distribution of his or her Deferred Stock
Account.  The Deferral Election made hereunder prior to January 1,
1995 (the "1995 Election") shall control the distribution of (a)
all amounts deferred pursuant to the 1995 Election, and (b)
effective on the second anniversary of the date the 1995 Election
is made, all amounts the distribution of which is subject to a
distribution election made prior to the 1995 Election, in each
case, unless a subsequent valid Deferral Election is filed;
provided, however, that, the 1995 Election shall not be effective
with respect to the timing and distribution of any deferral that
the director is, or is scheduled to be, receiving within two years
following the date such 1995 Election is made.

<PAGE>

          (c)  Distributions under this Section 4 shall begin as
soon as practicable following the date specified in the director's
Deferral Election, but may not begin earlier than as soon as
practicable following March 31, next following the date on which
the director ceases to be a director for any reason; provided,
however, that in no event may distribution commence later than as
soon as practicable following March 31, following the calendar year
in which the director attains age seventy (70).  Such payment shall
be made, pursuant to the director's election in the Deferral
Election, (i) in the form of a lump-sum payment, (ii) in
substantially equal annual installments over a period not to exceed
fifteen years, or (iii) in any combination of (i) and (ii) above. 
If a director elects installment payments, the unpaid balance
thereof shall continue to accrue interest, earnings and dividend
equivalents, computed in accordance with the provisions of Section
3, and shall be prorated and paid over the installment period.

          A director may change his or her prior Deferral Election
at any time, and from time to time; provided, however, that any
such Deferral Election shall not become effective until the second
anniversary of the date such Deferral Election is made; and
provided, further, that no Deferral Election with respect to the
distribution of amounts attributable to any portion of a director's
Deferred Stock Account shall be effective if the director is, or is
scheduled to be, receiving distributions with respect to such
deferral within two years following the date such subsequent
Deferral Election is made.  In the event a Deferral Election does
not become effective, the prior valid Deferral Election of such
director shall govern the form, method and timing of distribution.

          A Director shall also elect on the Deferral Election, to
receive distributions of amounts credited to his or her Deferred
Stock Account in cash or in shares of Common Stock; provided,
however, that if he or she is a person subject to Section 16(b) of
the Securities Exchange Act of 1934, the election shall be made
either  (1) at least six (6) months prior to the date of
distribution, or (2) during the period beginning on the third
business day following the date of release of the Company's
quarterly or annual summary statements of sales and earnings and
ending on the twelfth business day following such date.  The amount
to be paid in cash with respect to any distribution hereunder shall
be equal to the product of (a) the number of Common Stock Units in
respect of which payment is to be made, and (b) the price of a
share of Common Stock on the New York Stock Exchange during the
period immediately preceding the date of distribution, as the
Company shall determine.

<PAGE>

          (d)  Notwithstanding the foregoing, in the event that,
with respect to any portion of a director's Deferred Stock Account,
(A) the director fails to timely elect the form, method and/or
timing of payment, (B) no valid election is filed with the Company,
or (C) the director has not filed an 1995 Election or any Deferral
Election subsequent thereto, such portion or portions of the
director's Deferred Stock Account shall be paid, in shares of the
Company's Common Stock (as the default for form of payment), in ten
substantially equal annual installments (as the default for method
of payment), commencing as soon as practicable following the March
31, next following the date on which the director ceases to be a
director (as the default for timing of payment).

          5.    Beneficiary.  Each director may, from time to time,
by writing filed with the Treasurer of the Company, designate any
legal or natural person or persons to whom shares of the Company's
Common Stock or cash attributable to Common Stock Units are to be
transferred if the director dies prior to receipt of such shares or
cash.  A beneficiary designation shall be effective only if the
signed form is filed with the Treasurer of the Company while the
director is alive and shall cancel all beneficiary designation
forms filed earlier.  If a director fails to designate a
beneficiary as provided above, or if all designated beneficiaries
die before the director, all shares or cash attributable to such
Common Stock Units shall be transferred to the director's spouse,
children (per stirpes), parents or estate (in that order), as soon
as practicable after such death.

          6.    Acceleration.  The Company may accelerate the
transfer of shares of Common Stock or cash with respect to Common
Stock Units credited to the Deferred Stock Account of any director
or directors for reasons of individual hardship, changes in tax
laws or accounting principles or any other reason which negates or
diminishes the continued value of the Deferred Stock Account to the
Company or its directors.

          7.    Nontransferability.  Except as otherwise required by
applicable law, no rights under the Plan, contingent or otherwise,
shall be assignable or subject to any encumbrance, pledge or charge
of any nature, except that, under such rules and regulations as the
Company may establish, a director may designate a beneficiary to
receive, in the event of death, any amount that would otherwise
have been payable to the director or that may become payable on
account of his or her death except that, if any amount shall become
payable to the executor or administrator of the director, such
executor or administrator may transfer the right to the payment of
any such amount to the person, persons or entity (including a
trust) entitled thereto under the will of the director or, in case
of intestacy, under the laws relating to intestacy.

<PAGE>

          8.    Shareholder Status.  A director or beneficiary shall
have none of the rights of a shareholder until shares of Common
Stock, if any, are issued or transferred in accordance with Section
4.  Prior to the date of transfer, the Company's obligation under
this Plan is an unsecured promise to deliver shares of the
Company's Common Stock or cash.  The Company may, but shall not be
required to, hold any such shares or cash in trust or as a
segregated fund.


          9.    Changes in Stock.  In the event of any change in the
outstanding shares of the Company's Comon Stock by reason of any
stock dividend, stock split, recapitalization, merger,
consolidation, exchange of shares or other similar corporate
change, the number of Common Stock Units to be credited in
accordance with Section 2 and the number of Common Stock Units
actually credited to the Deferred Stock Accounts shall be adjusted
proportionately; provided, however, that if a proportional
adjustment cannot be made or the Board of Directors of the Company
determines that further adjustment is appropriate to fairly
accomplish the purposes of the Plan, the Board of Directors shall
make such equitable adjustment under the Plan as it determines will
fairly preserve the intended benefits of the Plan to the
participants and the Company.

          10.   Successors.  This Plan shall be binding upon any
assignee or successor in interest to the Company whether by merger,
consolidation or sale of all or substantially all of the Company's
assets.


          11.   Amendment and Termination.  The Board of Directors
of the Company may, from time to time, amend or terminate the Plan;
provided, however, that no such amendment or termination shall
adversely affect the rights of any director or, if the director is
deceased, his or her beneficiary without his or her consent with
respect to Common Stock Units credited prior to such amendment or
termination.



<PAGE>

             1995 EXECUTIVE INCENTIVE COMPENSATION PLAN





                                                   November, 1994

<PAGE>

          The Wm. Wrigley Jr. Company has provided an Executive
Incentive Compensation Plan for selected managers since 1978.  This
is not a continuing plan but is reviewed by the Compensation
Committee of the Board of Directors each year to determine if a
plan should be adopted for that year, the positions which will be
eligible to participate, and the associated companies which will be
included.

          The Compensation Committee has authorized the 1995 Plan. 
Participants have an opportunity to receive awards based on
corporate and individual performance during the corporate fiscal
year from January 1, 1995, through December 31, 1995.  Those
selected to participate will not take part in any group achievement
fund or similar incentive plan which their particular unit may
provide for employees.  Each associated company will bear the
appropriate cost of awards made to employees.

          Awards are calculated on the base annual salary each
participant actually earns during the plan year.  Most participants
are paid base annual salary in 12 monthly increments, but managers
of some international associated companies receive their base
salary in 13 or more increments.

          Incentive awards will be distributed in the first quarter
of 1996 when the financial results of the company and the
respective units are known for the 1995 fiscal year.

                        PURPOSES OF THE PLAN

           1.   Maintain a total cash compensation
                package for participating managers
                commensurate with accountability and
                competitive with the industry.

           2.   Recognize and reward participating
                managers in accord with current
                performance.

           3.   Encourage and reward individual
                initiative, creativity, and extra
                effort which result in measurable
                improvements in your company's
                operations.

           4.   Encourage teamwork.

           5.   Relate incentive awards to overall
                corporate or unit performance as
                well as individual accomplishment.

<PAGE>

           6.   Encourage participating managers to
                develop and carry out unit and
                departmental goals which support and
                enhance corporate longer range
                goals.

           7.   Maintain an earnings opportunity for
                participants which will retain and,
                when necessary, attract outstanding
                performers.

                            AWARD LEVELS

      The 1995 Executive Incentive Compensation Plan has various
levels reflecting the individual accountability and impact on
company operations of the participants.  Target award levels are
earned by fully meeting performance criteria on challenging and
realistic personal, unit, and/or corporate goals and by fully
effective teamwork.  Higher awards up to a maximum of 150% of
target levels are earned for truly outstanding and exceptional
achievements above target performance.

      All participants are assigned weightings for individual
performance elements which can include unit goals, personal goals,
and teamwork effectiveness.  Based on accountability some
participants also have a corporate performance element.   The sum
of each participant's element weightings total 100.   Each element
is rated separately using the performance standards defined in
Exhibit I.

      Each personal goal and unit goal within those respective
elements is separately rated, totaled, and averaged.  These average
ratings may be adjusted up to plus or minus 15 percentage points to
reflect performance not otherwise measured in the ratings for the
separate goals if, in the judgment of the person evaluating
performance, a change is justified.

      The teamwork rating is based on each participant's
effectiveness as a manager in making the team work - - -
responsive, cooperative, and a positive contributor toward optimum
end results with top priority to company rather than to personal
success.

      The maximum rating for any goal is 150%.  The minimum rating
for any goal is 30%.  If the adjusted average rating for any
element is below 50%, no award is earned for that element.

      Element ratings of 50% or more are multiplied by the
respective element weightings and totaled.  The total weighted
performance is multiplied by a participant's target opportunity
percent to determine the award expressed as a percent of salary.

<PAGE>

                       GOAL SETTING PROCEDURE
Corporate Goals

      The President and Chief Executive Officer will present 1995
corporate goals to the Compensation Committee when it evaluates
corporate performance for the prior year Plan.  These goals will be
approved by the Board of Directors at its next regular scheduled
meeting.  Corporate goals will include target, minimum, and
outstanding levels of performance where appropriate to serve as a
guide to the Compensation Committee when it evaluates corporate
performance for the Plan year.

Unit Goals


      Each unit will set goals at the beginning of the Plan year
which are approved by appropriate managers.  Units with consumer
sales will use the format outlined on Form A.  Units with no
consumer sales will use the format outlined on Form B.  Goals must
set target, minimum and outstanding levels of performance.  The
units for the 1995 Plan are listed below:

                      UNITS WITH CONSUMER SALES

                 U. S. Chewing Gum
                    Sales Department
                    Sales Divisions 
                    Consumer Advertising
                 Amurol Products Company
                 Wrigley Canada
                 International Group
                    International Region - Germany, Austria, EMD,
                        Eastern Europe, Russia
                    International Region - U.K., Kenya, Spain, Italy
                    International Region - Scandinavia, W.M.F.,
                        Netherlands
                    International Region - Philippines, Taiwan,
                        Hong Kong, China, 
                        Malaysia
                    International Region - Latin America
                    Australia
                    

<PAGE>

                    UNITS WITH NO CONSUMER SALES

                 U. S. Manufacturing
                    Chicago Factory
                    Santa Cruz Factory
                    Gainesville Factory
                 L. A. Dreyfus Company
                 WRICO Packaging
                 Wrigley France-Biesheim
                 Manufacturing Pacific Orient

Personal Goals

      Personal goals are established at the beginning of the Plan
year and approved by appropriate managers.  The format for setting
these goals is shown on Form E.  Participants are generally limited
to three personal goals which must be opportunities for significant
accomplishment that can be measured.  Target, minimum, and
outstanding levels of performance must be included with each goal.
      When appropriate, several participants may be assigned the
same personal goal with shared accountability for results.  All
participants will receive the same accomplishment rating for a
shared personal goal.

                           ACCOMPLISHMENTS
Corporate Award

      The President and Chief Executive Officer will evaluate
corporate performance and recommend a rating for the Compensation
Committee's consideration based on the following criteria:

      -          How successfully the management team achieved
                 corporate goals approved by the Board of Directors
                 at the beginning of the fiscal year.

      -          Progress made toward longer term corporate
                 objectives and strategies in light of conditions
                 pertaining during the year.

      -          How well the management team responded to all
                 factors -- internal and external -- which affected
                 corporate performance during the year.

<PAGE>

      Based on this assessment, the Compensation Committee will
rate corporate performance using the standards of performance as
defined in Exhibit I.

Individual Awards

      Individual performance awards are based on accomplishment of
unit goals where appropriate, personal goals, and teamwork
effectiveness.  Performance is evaluated by the manager to whom
each participant reports and reviewed by a committee of senior
management with final approval by the President and Chief Executive
Officer.

      Toward the end of the Plan year the Personnel Department will
distribute individual appraisal forms (Exhibit II) to the managers
who direct the work of the participants and who approved the unit
and personal goals.  These managers will recommend ratings for
individual performance for each of the participants under their
direction:

      Each participant with unit goals will submit unit
accomplishments using Form C for units with consumer sales and Form
D for others.  All participants will submit accomplishments for
personal goals using Form F.  Target, minimum, and outstanding
performance levels will be the same as established when the goals
were set.  Participants will measure accomplishment of unit and
personal goals using the following formulas in the appropriate
section of the forms.

                  A  =  Accomplishment
                  T  =  Target Goal
                  M  =  Minimum Acceptable Performance
                  O  =  Outstanding Performance

If accomplishment exceeds target

                % Rating = 100 + A-T
                                       X 50
                                 O-T

If accomplishment is less than target    


                % Rating = 100 - T-A
                                       X 50
                                 T-M

      Examples illustrating how these formulas are applied are
shown on Exhibit III.  These formulas lend themselves to measuring
goals which can be objectively defined with numeric values.  Some
personal goals will require subjective ratings because they cannot
readily be reduced to numeric values.  Participants will suggest
the numeric rating which should be assigned to the accomplishment
of each of these goals.  Ratings may be modified in the review
process.

<PAGE>

      Individual performance ratings will be combined with the
corporate rating where appropriate, and the total performance
rating for each participant will be established.

      Exhibit IV illustrates how a typical award will be
calculated.

President and Chief Executive Officer Award

      The Compensation Committee of the Board of Directors will
determine the award for this executive, and 100% weighting will be
on personal performance.  When rating, the Compensation Committee
will consider the Chief Executive's effectiveness in guiding the
affairs of the company as evaluated largely by corporate
performance and progress toward longer range objectives and
strategies.  The award may be at the same level as the corporate
evaluation, or may be different, in the sole discretion of the
Compensation Committee.

<PAGE>

                                                        EXHIBIT I

             1995 EXECUTIVE INCENTIVE COMPENSATION PLAN

                       Wm. Wrigley Jr. Company

                            STANDARDS FOR
                PERSONAL, CORPORATE/UNIT PERFORMANCE

                                                      Individual/   
                                                      Unit/Corporate
                                                      Performance   
                   Definition                         Rating        


Outstanding performance; significantly                   150
exceeded criterion.


Excellent performance; criterion exceeded.               120


Target performance; criterion fully met.                 100


Good performance; criterion generally met, or             90
acceptable under the circumstances.


Reasonable performance under the circumstances;           60
criterion partially met.


Minimum acceptable performance.                           50


Performance below acceptable levels.                      30


<PAGE>
<TABLE>
                                                                                                            EXHIBIT II
                                                             SUMMARY APPRAISAL
                                                1995 EXECUTIVE INCENTIVE COMPENSATION PLAN
<CAPTION>

PARTICIPANT:                       APPRAISER:                       INITIALS:           DATE:                                   
<S>                <C>            <C>                      <C>                      <C>            <C>
                    RATING   X    WEIGHT                    WEIGHTED          X      TARGET    =    AWARD   
                      %           %                     PERFORMANCE                  %              %  
UNIT GOALS:
  #1                     
  #2                     
                         
  TOTAL                  
  AVG                    
  ADJ + 15 pts           
  ADJ AVG                                            

PERSONAL GOALS:
  #1                     
  #2                     
  #3                     
                         
  TOTAL                  
  AVG                    
  ADJ + 15 pts           
  ADJ AVG                                                  1994 Rating

TEAMWORK                         10*                                  
TOTAL INDVL. PERF.                                                                  
ADJ. TO 100% BASIS                                                                      
CORP. PERF.                                                         

GRAND TOTAL                     100                                                            
                                                                                                                              
COMMENTS:

Review                Review                 Review                
        *TEAMWORK WEIGHTING IS 10% FOR ALL PARTICIPANTS

</TABLE>

<PAGE>
<TABLE>
                                                                                                            Exhibit III
                                                                  EXAMPLE
                                                           1995 ACCOMPLISHMENTS
                                                         UNITS WITH CONSUMER SALES
<CAPTION>

GOALS                                            REV. ORIG. FORECAST           GOAL                   1995 ACTUAL        
                                                                                                     OVER/(UNDER)        
<S>                     <C>     <C>     <C>     <C>       <C>            <C>    <C>            <C>     <C>     <C>
                        1992    1993    1994    1995      % O/U 1994     1995   % O/U 1994     1995    1994    1995 GOAL
1.  UNIT VOLUME TO                                                    
    OUTSIDE CUSTOMERS   50,000  51,000  53,000  55,000        3.8       55,000      3.8       54,500   1500       (500)



2.  PROFIT FROM
    OPERATIONS U.S.$    11,089  16,289  10,760  10,800         .4       11,600       7.8      12,200   1440        600


MEASURES OF PERFORMANCE                     WEIGHT        MINIMUM           TARGET           OUTSTANDING       R A N G E
                                                                                                               #       % 

GOAL #1                                       50%          53,000           55,000              57,000       2,000   3.6
                                                                          
GOAL #2                                       50%          10,000           11,600              13,200       1,600  13.8

EQUATIONS FOR DETERMINING RATING

GOAL #1

      55,000-54,500
100 -               X 50 =  87.5
      55,000-53,000

GOAL #2

      12,200-11,600
100 +               X 50 = 118.8
      13,200-11,600

</TABLE>

<PAGE>
<TABLE>

                                                                                 EXHIBIT IV
                                         Wm. Wrigley Jr. Company
                                          SAMPLE AWARD  -  1995
<CAPTION>

HOW THE PLAN WORKS

<S>                             <C>                             <C>
        ASSUME:

             Participant Award Level                                D

             Base Salary                                         $60,000

             Target Incentive Opportunity                            30%

             Target Award                                        $18,000


INCLUDES:                         ELEMENT                TARGET
                                 WEIGHTING               AWARD
        ELEMENTS

             Unit Goals                      50                  $ 9,000

             Personal Goals                  20                    3,600

             Teamwork                        10                    1,800

        Individual Performance               80                  $14,400

        Corporate Performance                20                    3,600

        Target Award                        100                  $18,000


AWARD DETERMINATION:          RATING     WEIGHTED
                                %       PERFORMANCE
        ELEMENTS

             Unit Goals              112          56.0           $10,080

             Personal Goals           85          17.0             3,060

             Teamwork                110          11.0             1,980

        Individual Performance                    84.0           $15,120

        Corporate Performance        120          24.0             4,320

        AWARD                                    108.0           $19,440

        Percent of Base Salary                                    32.4%

</TABLE>

<PAGE>
<TABLE>

                                                                                                            Form A
PARTICIPANT                                            1995 UNIT GOALS
UNIT                                               UNITS WITH CONSUMER SALES
PAGE NO.                    
DATE SUBMITTED              

<CAPTION>
                                                                           1995 REV. ORIG. F'CAST             1995 GOAL    
                                                                                        % O/U                      % O/U
<S>                                          <C>        <C>        <C>        <C>       <C>               <C>      <C>
GOAL:                                        1992       1993       1994       1995      1994              1995     1994

1.  UNIT VOLUME TO OUTSIDE CUSTOMERS:




2.  PROFIT FROM OPERATIONS U.S.$:




MEASURES OF PERFORMANCE                   WEIGHT          MINIMUM           TARGET           OUTSTANDING       R A N G E
                                                                                                               #       % 

GOAL #1


GOAL #2





                                                            PARTICIPANT'S
                                                            SIGNATURE                              DATE           



                                                            APPROVED                               DATE           
</TABLE>

<PAGE>
<TABLE>

                                                                                                            Form B
PARTICIPANT                                             1995 UNIT GOALS
UNIT                                              UNITS WITH NO CONSUMER SALES
PAGE NO.                   
DATE SUBMITTED             

<CAPTION>
                                                                           1995 REV. ORIG. F'CAST              1995 GOAL     
                                                                                          % O/U                        % O/U
<S>                                          <C>        <C>        <C>        <C>         <C>
GOAL:                                        1992       1993       1994       1995         1994             1995        1994

#1


#2



#3




MEASURES OF PERFORMANCE                      WEIGHT       MINIMUM           TARGET           OUTSTANDING         R A N G E    
                                                                                                                 #       % 

GOAL #1

GOAL #2

GOAL #3




                                                             PARTICIPANT'S
                                                             SIGNATURE                              DATE           


                                                             APPROVED                               DATE           

</TABLE>

<PAGE>
<TABLE>

                                                                                                            Form C
PARTICIPANT                                    1995 ACCOMPLISHMENTS - UNIT GOALS
UNIT                                               UNITS WITH CONSUMER SALES
PAGE NO.                           
DATE SUBMITTED             

<CAPTION>

   GOAL                                          REV. ORIG. F'CAST             GOAL                     1995 ACTUAL         
                                                                                                            OVER/(UNDER)    
<S>                       <C>     <C>     <C>     <C>     <C>           <C>    <C>              <C>      <C>       <C>
                          1992    1993    1994    1995    % O/U 1994    1995   % O/U 1994       1995     1994      1995 GOAL  

1.  UNIT VOLUME TO
    OUTSIDE CUSTOMERS:



2.  PROFIT FROM
    OPERATIONS U.S.$:



MEASURES OF PERFORMANCE                     WEIGHT        MINIMUM           TARGET           OUTSTANDING        R A N G E
                                                                                                                #       % 

GOAL #1

GOAL #2



EQUATIONS FOR DETERMINING RATING


                                                       PARTICIPANT'S
                                                       SIGNATURE                              DATE           


                                                       APPROVED                               DATE           

</TABLE>

<PAGE>
<TABLE>

                                                                                                            Form D
PARTICIPANT                                    1995 ACCOMPLISHMENTS - UNIT GOALS
UNIT                                              UNITS WITH NO CONSUMER SALES
PAGE NO.                           
DATE SUBMITTED             

<CAPTION>

   GOAL                                          REV. ORIG. F'CAST             GOAL                     1995 ACTUAL         
                                                                                                            OVER/(UNDER)    
<S>                       <C>     <C>     <C>     <C>    <C>            <C>    <C>              <C>      <C>       <C>
                          1992    1993    1994    1995    % O/U 1994    1995   % O/U 1994       1995     1994      1995 GOAL

#1


#2



#3




MEASURES OF PERFORMANCE                      WEIGHT       MINIMUM           TARGET          OUTSTANDING        R A N G E
                                                                                                               #       % 

GOAL #1

GOAL #2

GOAL #3



EQUATIONS FOR DETERMINING RATING



                                                       PARTICIPANT'S
                                                       SIGNATURE                              DATE           


                                                       APPROVED                               DATE           

</TABLE>

<PAGE>
<TABLE>
                                                                                                            FORM E 
                                                            1995 PERSONAL GOALS
PARTICIPANT                       
DEPARTMENT OR UNIT                                             REVIEW COMMENTS:
GOAL #           PAGE             
DATE SUBMITTED                    
                                                                                                                           

<S>                               <C>          <C>               <C>
GOAL:                                                                                           ESTIMATE

                                                                 COST TO ACHIEVE GOAL:
HOW RESULTS ARE TO BE MEASURED:    R A N G E   ( + / - )
                                   #       %  
                                                                 CAPITAL EXPENDITURE:
MINIMUM
                                                                 ACCOMPLISHMENT DATE:

TARGET

                                                                 COMPARISON TO 3-YEAR PRIOR & REV. ORIG. F'CAST, IF APPLICABLE:
OUTSTANDING
                                                                                                   1995          1995
                                                                 1992      1993      1994        FORECAST        GOAL

GOAL WEIGHT: 


EXPECTED RESULTS:


                                                                 PARTICIPANT'S
                                                                 SIGNATURE                             DATE              


                                                                 APPROVED BY                           DATE        

</TABLE>

<PAGE>
<TABLE>


                                                                                                            FORM F
                                                    1995 ACCOMPLISHMENTS-PERSONAL GOALS
PARTICIPANT                       
DEPARTMENT OR UNIT                                          REVIEW COMMENTS:                               RATING:         
GOAL #           PAGE             
DATE SUBMITTED                    

<S>                               <C>         <C>                <C>                       <C>               <C>
                                                                                           ESTIMATE          ACTUAL
GOAL AS SUBMITTED:
                                                                 COST TO ACHIEVE GOAL:

HOW RESULTS ARE TO BE MEASURED:     R A N G E  ( + / -)          CAPITAL EXPENDITURE:
                                    #       % 

MINIMUM                                                          ACCOMPLISHMENT DATE:

                                                                 
                                                                 COMPARISON TO 3-YEAR PRIOR & REV. ORIG. FORECAST, IF APPLICABLE:
TARGET           
                                                                                             1995       1995       1995
                                                                 1992     1993     1994    FORECAST     GOAL      ACTUAL

OUTSTANDING


GOAL WEIGHT:                                                     EQUATION FOR DETERMINING RATING:


EXPECTED RESULTS:


                                                                 PARTICIPANT'S
ACTUAL RESULTS:                                                  SIGNATURE                             DATE              

                                                                 APPROVED BY                           DATE              


</TABLE>




<PAGE>

                     WM.WRIGLEY JR. COMPANY
        EXECUTIVE INCENTIVE COMPENSATION DEFERRAL PROGRAM

                Effective as of December 1, 1986
      Amended and Restated Effective as of October 24, 1995

     1.  Introduction

     The Wm. Wrigley Jr. Company Executive Incentive Compensation
Deferral Plan was made effective on December 1, 1986, became the
Wm. Wrigley Jr. Company Executive Incentive Compensation Deferral
Program (the "Deferral Program"), and was integrated into and
became a part of the Wm. Wrigley Jr. Company Management Incentive
Plan, effective August 27, 1988.  The Deferral Program was amended
and restated effective as of December 1, 1990, was further amended
and restated effective as of December 20, 1991 and January 13,
1993, and is hereby further amended and restated, effective as of
October 25, 1994, and October 24, 1995 as set forth herein, with
retroactive effect as provided herein.  Reference is made to the
Deferral Program effective as of January 13, 1993, for additional
provisions relating to deferrals made prior to the effective date
hereof.

     2.  Purpose

     The purpose of the Deferral Program is to provide eligible
executives of Wm. Wrigley Jr. Company (the "Company") with the
opportunity of deferring all or any portion of their award under
the 1986 Executive Incentive Compensation Plan or any successor
plan (the "Incentive Plan").

     3.  Eligibility

     Each executive of the Company who is eligible to receive an
award under the Incentive Plan shall be eligible to defer all or
any portion of the award under the Deferral Program.

     4.  Participation and Deferral Election

     (a)  Participation.  Prior to the beginning of each plan year
for purposes of the Incentive Plan (each, an "Incentive Plan
Year"), commencing with the Incentive Plan Year beginning as of
January 1, 1994 (the "1994 Incentive Plan Year"), each eligible
executive may elect to participate in the Deferral Program by
directing that any portion of the executive's award under the
Incentive Plan earned during such Incentive Plan Year, up to one
hundred percent (100%) of such award, be credited to a deferred
compensation account.

<PAGE>

     (b)  Deferral Elections; Deferral Options.  Each eligible
executive shall execute and file with the Treasurer of the Company
an appropriate election form to participate in the Deferral Program
(the "Deferral Election"), specifying the portion, if any, of the
award to be deferred up to a maximum deferral of 100% of such
award.  The deferred award shall be credited in increments of 10%
(expressed as a percentage of the amount deferred pursuant to
Section 4(a) above), as specified by the executive on the Deferral
Election, among the deferral options described below.  The deferral
options described in clauses (i) and (ii) below together are
hereinafter referred to as the "Investment Options."  The deferral
options are as follows:

     (i)  with respect to all participants:  as share units
     (a unit equivalent to a share of the Common Stock of
     the Company (the "Common Stock"));

     (ii) with respect to all participants: as credits
     ("Investment Fund Credits") equivalent to amounts invested in
     any of the investment funds offered, from time to time, to
     employees participating in the Special Investment and Savings
     Plan for Wrigley Employees, or in any other or additional
     fund or funds as the Compensation Committee shall determine
     (each an "Investment Fund," and together the "Investment
     Funds");

     (iii)  with respect to all participants for deferral
     elections made prior to January 1, 1994:  as variable
     money credits (credits in units of a dollar or a
     fraction thereof); provided, however, that
     notwithstanding any other provision in the Deferral
     Program to the contrary, no election made on or after
     January 1, 1994, may specify that any portion of any
     deferred award be credited as variable money credits
     and effective as soon as practicable following January
     1, 1995 (the "Transfer Date") all amounts credited as
     variable money credits shall be transferred to such
     Investment Fund as the Compensation Committee shall
     designate, and shall be redesignated as Investment Fund
     Credits; and 

     (iv)  solely with respect to executives who are
     employed in the United States by the Company or by any
     of its affiliates, unless and until otherwise
     determined by the Compensation Committee for deferral
     elections made prior to December 20, 1991:  as fixed
     money credits (credits in units of a dollar or a
     fraction thereof); provided, however, notwithstanding
     any other provision in the Deferral Program to the
     contrary, no election made on or after December 20,
     1991, may specify that any portion of any deferred
     award be credited as fixed money credits.

<PAGE>

Notwithstanding the foregoing, the Compensation Committee may, from
time to time, discontinue any of the Investment Funds described in
clause (ii) above.  In such event, the executive shall execute and
file an appropriate election form with the Treasurer of the
Company, to transfer the amounts deferred in the discontinued
Investment Fund to such other Investment Options as the
Compensation Committee shall make available at such time.  In the
event that the executive fails to timely elect a new Investment
Option, such amounts shall be transferred to an Investment Option
that is deemed appropriate.


     (c)  Deferral Transfers.  The executive may elect to transfer
amounts deferred as fixed or variable money credits, share units or
Investment Fund Credits into share units or Investment Fund
Credits, including transferring Investment Fund Credits from one
Investment Fund to a different Investment Fund; provided, however,
that any such election must be made during the period beginning on
the third business day following the date of the release of the
Company's quarterly or annual summary statement of sales and
earnings and ending on the twelfth business date following such
date; and provided, further, that in no event may any such election
become effective sooner than twenty-four (24) months following the
effective date of any prior transfer election.  A transfer election
pursuant to this Section 4(e) shall be made on an appropriate
election form executed and filed by the executive with the
Treasurer of the Company.

     (d)  Prescribed Minimum Deferrals.  Notwithstanding any other
provision of the Deferral Program to the contrary, the Compensation
Committee may, from time to time, in its discretion, prescribe
minimum deferral dollar amounts for purposes of Section 4(b)
hereof.

     5.Deferred Compensation Accounts

               (a)  Accounts.  There shall be established for each
executive an account to be designated as a deferred compensation
account.  As soon as practicable after the granting of an award
under the Incentive Plan, the deferred compensation account of such
executive shall be credited with an amount equal to the portion of
the award that the executive shall have elected to defer. 
Notwithstanding the foregoing, any amounts credited as fixed money
credits shall be deemed to have been so credited as of the first
day of the year following the Incentive Plan Year with respect to
which such amounts are credited.  Effective as of the 1995
Incentive Plan Year (or to the extent of the amounts deferred
pursuant to the "1994 Special Deferral Elections," effective as of
April 1, 1994), the amounts deferred under the Deferral Program
shall be credited as share units and Investment Fund Credits. 
Amounts previously deferred have also been credited as variable
money credits and fixed money credits.


<PAGE>

               Amounts deferred under the Deferral Program are
credited pursuant to the terms specified by the executive in the
Deferral Election, with the number of share units being determined
on the basis of the price of the Common Stock on the New York Stock
Exchange during such period immediately preceding and/or
immediately following the date or dates the share units are
credited,  as the Compensation Committee shall determine.

               (b)  Dividends on Share Units.  As soon as
practicable following the payment date for dividends on the Common
Stock with respect to which share units are standing to the credit
of an executive, the deferred compensation account of such
executive shall be credited with dividend equivalents equal to the
sum of all cash dividends that such executive would have received
on such date, had the executive been the owner of a number of
shares of the Common Stock equal to the number of share units in
the executive's deferred compensation account on the record date
for such dividend.  The amount so credited shall be converted into
additional share units with the number of share units being
determined on the basis of the price of the Common Stock on the New
York Stock Exchange during such period immediately preceding and/or
immediately following the date or dates as of which dividends are
credited, as the Compensation Committee shall determine.

               (c)  Variable Money Credits Prior to the Transfer
Date.  As of the end of each Incentive Plan Year during which
variable money credits are standing to the credit of an executive
until the earlier of (i) the end of the Incentive Plan Year in
which the executive shall have ceased to be an employee of the
Company and all affiliates, and (ii) the Transfer Date, the
deferred compensation account of such executive shall be credited
with interest equivalents at a rate, compounded quarterly, equal to
the rate paid on investments in The Putnam Stable Value Fund, or
such other fund or funds as the Compensation Committee shall
determine from time to time on a prospective basis.

<PAGE>

               (d)  Fixed Money Credits.  As of the end of each
Incentive Plan Year during which fixed money credits are standing
to the credit of an executive, the deferred compensation account of
such executive shall be credited with interest equivalents at a
rate (the "Applicable Rate") established by the Compensation
Committee with respect to each Incentive Plan Year and communicated
by the Compensation Committee to each eligible executive prior to
the time elections with respect to such Incentive Plan Year are
required to be made pursuant to Section 4(a) above, compounded
annually.  Such credits shall be converted into additional fixed
money credits.

               (a)  Investment Fund Credits.  During such period as
Investment Fund Plan Credits are standing to the credit of an
executive, the amount of such executive's deferred compensation
account deferred with respect to each Investment Fund, shall be
credited with interest and earnings (including gains and losses)
equivalent to the amount that would have accrued during such period
had the amount so credited been actually invested in such
Investment Fund.

     1.   Distribution in Respect of Deferred Compensation Accounts

               (a)  Deferral Elections made prior to January 1,
1994:  Prior to January 1, 1994, each executive then participating
in the Deferral Program elected, in his or her Deferral Election,
a form of payment each time such executive elected to participate
in the Deferral Program.

          If, with respect to amounts deferred pursuant to such
Deferral Elections, distribution of an executive's deferred
compensation account has commenced, or is scheduled to commence
prior to January 1, 1997, then the distribution forms described in
this Section 6(a) and so elected by such executive shall remain in
effect with respect to such deferred amounts.  In such event, share
units shall be distributed in the manner described in clause (i) or
(ii) below, variable money credits and Investment Fund Credits that
were characterized as variable money credits prior to the Transfer
Date (which, for purposes of this Section 6(a), shall also be
referred to as variable money credits) shall be distributed in the
manner described in clause (i), (ii) or (iii) below, and fixed
money credits shall be distributed in either of the forms set forth
in (iv), (v) or (vi) below:

<PAGE>

          (i)  With respect to share units and variable money
     credits:  annual installments payable as soon as
     practicable after January 1 of each year for a period
     of five or ten years beginning with (x) the year
     following the year in which the executive terminates
     service with the Company and all affiliates or (y) the
     year following the earlier of the year in which the
     executive attains age sixty-five (65) (or any later age
     specified by the executive in such election) or the
     year in which the executive terminates service with the
     Company and all affiliates.  The number of share units
     and the amount of variable money credits in respect of
     which payment is to be made on each payment date shall
     be determined by multiplying the number of all share
     units and all variable money credits credited to the
     executive on such date by a fraction, the numerator of
     which shall be one and the denominator of which shall
     be the number of installments remaining to be paid to
     the executive (or in case of the death of the
     executive, to the executive's Beneficiary, as defined
     in Section 7(e) hereof), immediately prior to such
     January 1.

          (ii)  With respect to share units and variable
     money credits:  a lump-sum payment as soon as
     practicable following the January 1, of the year, or
     the fifth or tenth year, following (x) the year in
     which the executive terminates service with the Company
     and all affiliates or (y) the earlier of the year in
     which the executive attains age sixty-five (65) (or any
     later age specified by the executive in such election)
     or the year in which the executive terminates service
     with the Company and all affiliates.

          (iii)  With respect to variable money credits:  a
     lump-sum payment as soon as practicable following the
     January 1, of the fifth, tenth, fifteenth or twentieth
     year following the Incentive Plan Year for which the
     applicable award was granted, but no later than the
     tenth anniversary of the executive's termination of
     service with the Company and all affiliates.

<PAGE>

          (iv)  With respect to fixed money credits:  fifteen
     (15) equal annual installments commencing in the year
     following the earlier to occur of the year in which the
     executive retires from service with the Company and all
     affiliates or attains age sixty-five (65); provided,
     however, that if the executive will have attained at
     least age fifty-five (55) on the date as of which the
     deferred amounts will be credited as fixed money
     credits, such executive may elect instead to receive
     ten equal annual installments commencing in the year
     following the year in which the executive attains age
     seventy (70).  Each installment shall be paid as soon
     as practicable following the January 1, of the year in
     which such payment is scheduled to be paid.  The number
     of fixed money credits in respect of which payment is
     to be made on each payment date shall be an amount such
     that, after giving effect to the total number of
     distributions to be made and the continued crediting of
     interest equivalents (pursuant to Section 5(e) above)
     at the Applicable Rate on the unpaid balance, there
     will be no fixed money credits credited to the
     executive upon payment of the final installment.  

          (v)  With respect to fixed money credits:  A
     lump-sum payment as soon as practicable following the
     January 1, of the year designated by the executive for
     payment; provided, however, that such designated year
     may not be later than the year following the earlier of
     the year in which the executive retires from service
     with the Company and all affiliates or attains age
     sixty-five (65).

          (vi)  With respect to fixed money credits: 
     Notwithstanding the provisions of clause (iv) and (v)
     above to the contrary, in the event that when the
     executive terminates service with the Company and all
     affiliates, the executive is not eligible for, or has
     not elected to commence receipt of, immediate benefits
     under the Wrigley Retirement Plan, the Compensation
     Committee shall distribute in one lump-sum the entire
     value of the executive's deferred compensation account
     credited as fixed money credits.  Such lump-sum shall
     be paid as soon as practicable following the January 1,
     of the year following the year in which the executive
     terminates service with the Company and all affiliates.

<PAGE>

               (b)  Deferral Elections made after January 1, 1994:

               (i)  Effective with respect to amounts deferred
     pursuant to Deferral Elections made after January 1, 1994,
     the executive, prior to January 1, 1995, shall make a
     distribution election (the "1995 Election") pursuant to this
     Section 6(c) that controls the distribution of (A) all
     amounts deferred pursuant to Deferral Elections made after
     January 1, 1994, and (B) effective January 1, 1997, all
     amounts deferred pursuant to Deferral Elections made prior to
     January 1, 1994, in each case, unless a subsequent valid
     Deferral Election is filed pursuant to clause (ii) below;
     provided, however, that, the 1995 Election shall not be
     effective with respect to an executive's prior election
     regarding the timing and distribution of fixed money credits
     unless the executive elects to change such prior election;
     and provided, further, that the 1995 Election shall not
     govern the distribution of amounts attributable to any
     deferrals described in subclause (B) above if the executive
     is, or is scheduled to be, receiving distributions with
     respect to such deferral prior to January 1, 1997.

               (ii)  Distributions under this Section 6(b) shall
     begin as soon as practicable following the January 1,
     specified in the executive's Deferral Election, but may not
     begin earlier than as soon as practicable following January
     1, following the calendar year in which the executive
     terminates employment with the Company; provided, however,
     that in no event may distribution commence later than as soon
     as practicable following January 1, following the calendar
     year in which the executive attains age seventy (70).  Such
     payment shall be made, pursuant to the executive's election
     in the Deferral Election, (x) in the form of a lump sum
     payment, (y) in substantially equal annual installments over
     a period not to exceed the number of whole years between the
     executive's termination of employment and the executive's
     attainment of age 80, or (z) in any combination of (x) and
     (y) above.  An executive may change his or her prior
     distribution election at any time, and from time to time;
     provided, however, that any such distribution election shall
     not become effective until the second anniversary of the date
     such distribution election is made; and provided, further,
     that no distribution election with respect to the
     distribution of amounts attributable to any deferral will be
     effective if the executive is, or is scheduled to be,
     receiving distributions with respect to such deferral within
     two years following the date such subsequent distribution
     election is made.  In the event an election does not become
     effective, the prior valid election of such executive shall
     govern the form and timing of distribution.

               (iii)  Notwithstanding the foregoing, in the event
     that, with respect to any deferred amount, (A) an executive
     fails to timely elect the form and/or timing of payment, (B)
     no valid election is filed with the Company, or (C) the
     executive has not filed an 1995 Election or any Deferral
     Election subsequent thereto, such deferred amount shall be
     paid in ten equal annual installments commencing as soon as
     practicable following the January 1, of the year following
     the earlier to occur of the executive's termination of
     employment with the Company and the Executive's attainment of
     age seventy (70).

               (c)  If the executive so requests and if the
executive provides satisfactory evidence of financial hardship, the
Compensation Committee may, in its sole and absolute discretion,
permit a distribution of all or a portion of the executive's
deferred compensation account prior to the date on which payments
would have commenced under Section 6(a) hereof. 

               (d)  Notwithstanding any other provision of the
Section 6 to the contrary, the Compensation Committee may, in its
sole and absolute discretion, distribute in one lump-sum the entire
value of an executive's deferred compensation account credited as
share units, variable money credits and Investment Fund Credits
upon termination of service with the Company and all affiliates.

               (e)  Notwithstanding any other provision of this
Section 6 to the contrary, in the event of a Change in Control (as
defined in Section 6(f) hereof), the Compensation Committee may, in
its discretion, accelerate, in whole or in part, the time or times
for payment of any or all amounts credited to an executive's
deferred compensation account.  If the provisions of this Section
6(e) become effective, such executive will receive, with respect to
any share units then credited to the executive's account, an amount
equal to the number of such units multiplied by a price per share
that is the greater of:  (1) the average of the daily closing
prices of the Common Stock as reported for the calendar month next
preceding such acceleration date on the Composite Transactions Tape
for securities listed on the New York Stock Exchange; or (2) the
highest outstanding tender offer price, if any, excepting any
tender offer price by the Company.


<PAGE>

               (f)  A "Change in Control" shall be deemed to have
occurred:

          (i)  if and when any "person" (as such term is used
     in Sections 13(d) and 14(d)(2) of the Securities
     Exchange Act of 1934), in a transaction or series of
     transactions, is or becomes a beneficial owner,
     directly or indirectly, of securities of the Company
     representing 5% or more of the combined voting power of
     the Company's then outstanding securities and there is
     outstanding an exchange or tender offer for securities
     of the Company (other than any such exchange or tender
     offer by the Company or by members of the Wrigley and
     Offield families); or

          (ii)  if any "person" (as above-referenced but
     excluding members of the Wrigley and Offield families)
     is or becomes a beneficial owner, directly or
     indirectly, of securities of the Company representing
     20% or more of the combined voting power of the
     Company's then outstanding securities.

               (g)  Form of Payment.  Subject to the provisions of
Section 7(e) hereof, the cash amount paid to the executive, or in
case of death, to the executive's Beneficiary, as of any payment
date shall be equal to:

          (i)  with respect to variable and fixed money
     credits:  the dollar amount of all variable and fixed
     money credits in respect of which payment is to be
     made;

          (ii)  with respect to share units:  shares of the
     Common Stock, equal to the number of all share units in
     respect of which payment is to be made on such payment
     date or, at the election of the executive or
     Beneficiary a cash payment in lieu of shares of the
     Common Stock; provided, however, that if he or she is
     a person subject to Section 16(b) of the Securities
     Exchange Act of 1934, such election must be made either
     (1) at least six (6) months prior to such payment date
     or (2) during the period beginning on the third
     business day following the date of release of the
     Company's quarterly or annual summary statements of
     sales and earnings and ending on the twelfth business
     day following such date. The value of each share of the
     Common Stock for this purpose shall be the price of the
     Common Stock on the New York Stock Exchange during such
     period immediately preceding the date or dates of
     distribution, as the Compensation Committee shall
     determine; and

<PAGE>

          (iii)  with respect to Investment Fund Credits: 
     the value of the Investment Fund Credits, either in
     cash or in kind, at the election of the Executive on
     the Executive's Deferral Election, or in the case of
     the executive's death prior to commencement of
     distribution, pursuant to the election of the
     executive's Beneficiary.

Notwithstanding the foregoing, in the event that no timely election
is in effect with respect to the form of payment of the executive's
deferral account, all amounts credited as share units shall be
distributed in shares of the Common Stock, and all other amounts
shall be distributed in cash.

               (h)  As and when payment is made pursuant to this
Section 6, there shall be charged to and deducted from the deferred
compensation account of the executive a corresponding number of
share units, variable money credits, fixed money credits and
Investment Fund Credits.

     2.   Certain Provisions Relating to Participation

               (a)  No executive and no person claiming under or
through an executive shall have any right or interest, whether
vested or otherwise, in the Deferral Program or in its continuance.

               (b)  Except as otherwise required by applicable law,
no rights under the Deferral Program, contingent or otherwise,
shall be assignable or subject to any encumbrance, pledge or charge
of any nature, except that, under such rules and regulations as the
Compensation Committee may establish, an executive may designate a
Beneficiary to receive, in the event of death, any amount that
would otherwise have been payable to the executive or that may
become payable on account of his or her death except that, if any
amount shall become payable to the executor or administrator of the
executive, such executor or administrator may transfer the right to
the payment of any such amount to the person, persons or entity
(including a trust) entitled thereto under the will of the
executive or, in case of intestacy, under the laws relating to
intestacy.

<PAGE>

               (c)  By accepting any benefits under the Deferral
Program, each executive and each person claiming under or through
an executive shall be conclusively deemed to have indicated their
acceptance and ratification of and consent to any action or
decision taken or made or to be taken or made under the Deferral
Program by the Compensation Committee, the Company and the Board of
Directors.

               (d)  Subject to Section 10 hereof, each executive
shall have a vested, unconditional and nonforfeitable right to
receive a distribution or distributions of the amount credited to
the executive's deferred compensation account, but only at, and not
until, the time or times and only in the manner provided for in the
Deferral Program.  However, no funds, securities or other property
of any nature shall be segregated or earmarked for any current or
former executive, Beneficiary or other person.  Accordingly, no
current or former executive, Beneficiary or other person,
individually or as a member of a group, shall have any right, title
or interest in a deferred compensation account in any fund or
specific sum of money, in any asset or in any shares of stock that
may be acquired by the Company in respect of its obligations
hereunder, the sole right of the executive being to receive
distributions, as set forth in the Deferral Program, as a general
creditor of the Company with an unsecured claim against the
Company's general assets.

               (e)  Following the death of an executive,
distributions shall be made, or shall continue to be made, as
elected by the executive, to the Beneficiary designated in writing
at any time or from time to time by the executive with the approval
of the Company or, failing such a designation, to the spouse,
children (per stirpes), parents or estate (in that order) of the
executive (all such entities being herein included within the term
"Beneficiary").  Such distribution shall be made in the form and at
such time as was applicable to the executive; provided, however,
that the executive's Beneficiary may elect to receive the balance
of the executive's deferred compensation account in the form of an
immediate lump-sum distribution.  Notwithstanding the foregoing, in
the event the executive dies prior to the distribution of any
portion of the executive's deferred compensation account credited
as fixed money credits, the executive's Beneficiary shall receive,
in a lump sum, the amounts credited as fixed money credits
increased to reflect interest equivalents at the Applicable Rate,
compounded annually for a guaranteed period from the date of the
executive's death until the earlier to occur of: (1) the tenth
anniversary of the first date as of which amounts were credited to
the executive's deferred compensation account as fixed money
credits, or (2) the date on which the executive elected to commence
distribution.  For purposes of clause (2) of the preceding
sentence, an election to commence distribution upon the executive's
retirement shall be deemed to be an election to commence
distribution when the executive attains age sixty-five (65), or if
the executive, at death, is sixty-five (65) or older, then one year
following such death.  Payment shall commence as soon as
practicable following the January 1, following the date of the
executive's death.  If the executive dies after payment has
commenced, the remainder of the executive's deferred compensation
account credited as fixed money credits shall continue to be paid
to the executive's Beneficiary at the times and in the form of
distribution elected by the executive.

<PAGE>

               (f)  The Deferral Program shall be binding upon, and
shall inure to the benefit of, the Company and its successors and
assigns and the participating executives and their heirs,
administrators and personal representatives.

               (g)  The Company or a corporation or other form of
business association of which shares (or other ownership interests)
having 50% or more of the voting power are owned or controlled
directly or indirectly, by the Company (an "Associated Company")
may make such provisions as it may deem appropriate for the
withholding of any taxes that the Company or Associated Company
determines is required to be withheld in connection with any award
or distribution hereunder.


     3.   Amendment or Termination of the Deferral Program

          The Deferral Program may at any time be amended or
terminated by the Compensation Committee without the consent of the
current or former executives or their beneficiaries; provided,
however, that neither amendment of the Deferral Program nor its
termination shall divest any executive or Beneficiary of the right
to receive an amount equal to the value of the executive's deferred
compensation account.  Notwithstanding any other provision of the
Deferral Program to the contrary, the Compensation Committee may,
in its sole and absolute discretion, distribute in one lump-sum the
entire value of an executive's deferred compensation account upon
termination of the Deferral Program.

     4.   Change in Stock

          In the event of any change in the outstanding shares of
the Common Stock by reason of any stock dividend, stock split,
recapitalization, merger, consolidation, exchange of shares or
other similar corporate change, the number of share units credited
to an executive shall be adjusted proportionately; provided,
however, that if a proportional adjustment cannot be made or the
Board of Directors determines that further adjustment is
appropriate to fairly accomplish the purposes of the Deferral
Program, the Board of Directors shall make such equitable
adjustment under the Deferral Program as it determines will fairly
preserve the intended benefits of the Deferral Program to the
executives and the Company.

     5.   Forfeiture

          Notwithstanding any other provision of the Deferral
Program to the contrary, in the event that an executive is
discharged for reasons of, or voluntarily terminates after an
incident of, proven dishonesty, gross misconduct, fraud,
embezzlement, theft, perpetration of a crime, or any similar
conduct or act, or in the event that any such conduct or act is
discovered following the executive's termination of service with
the Company, the entire balance of the executive's deferred
compensation account may, at the discretion of the Compensation
Committee, be forfeited.




<PAGE>

                                   Table of Contents

 2     Wrigley at a Glance
 4     President's Letter
 6     Highlights
 8     Statement of Earnings and Retained Earnings
 9     Statement of Cash Flows
10     Balance Sheet
12     Notes to Financial Statements
20     Report of Management
21     Report of Independent Auditors
22     Selected Financial Data
24     Quarterly Data
25     Management's Discussion and Analysis
28     Directors
30     Elected Officers
31     Corporate Facilities and Associated Companies
32     Stockholder Information

<PAGE>

[Paste-up Letterhead Wm.  Wrigley]




To the Stockholders and Employees
of the Wm.  Wrigley Jr.  Company

       A year ago, I suggested to you that 1995 was going to be a
demanding year.  It turned out to be just that--filled with
competitive challenges, changes in the retail trade, and softness
in several international economies.  Despite these difficulties, we
accomplished, through the hard work of Wrigley men and women around
the globe, record sales and volume for the eleventh consecutive
year.  Earnings too would have set another record in 1995 were it
not for the one-time real estate gain that gave 1994 results an
extra boost.

       The combination of increased competitive activity and retail
consolidation made the going particularly difficult for the North
American region.  But in a year when volume leveled off in the
overall U.S. chewing gum market, we posted a small market share
gain and managed a slight volume increase.  Winterfresh, after a
fast start in late 1994, emerged as the star performer of our
U.S. business in 1995.  It became one of our most successful new
products ever, rapidly assuming a market share on a par with
several of our long-established brands and surpassing a number of
our competitors' leading chewing gums.

       Backing top quality products with effective advertising is
critical to our U.S. volume growth.  With this in mind, we
constantly look for ways to improve our advertising, and just
recently began airing new commercials for Extra sugarfree gum and
Wrigley's Spearmint.  While having the right product and the right
message are essential for success, effective distribution is
equally important.  Given the changing profile of retail outlets
and the consolidation occurring in U.S. retailing, we have placed
added emphasis on increasing distribution through new and
nontraditional channels.  Our plan is to continue this strategy. 
We will also, as in the past, strive to offer better and more cost
effective services to all our wholesale and retail customers.

       In Mexico, as predicted in last year's letter, the impact of
the peso's devaluation on our business was dramatic.  Our volume
fell by three-fourths, wiping out the gains that had been achieved
in that country over the prior two years.  We did, however, make up
some of the shortfall by expanding distribution and improving sales
throughout the balance of Latin America.

       Our associates at Amurol also wrestled with difficult market
conditions and saw their volume decline.  Outside of North America,
they recorded gains in most markets, but not enough to fully
compensate for the loss of their sales in Mexico.  In the U.S.,
they faced an influx of new competitors in the kids' confectionery
business.  As a result, while Amurol remains a leader in this
market segment, future gains will not come easily as more products
in the category vie for retailer and consumer attention.  On a
positive note, their new facility is providing more efficient
production and greater flexibility in responding to changing
consumer preferences.

       While your Company's overall rate of growth in the European
region slowed somewhat in 1995, there were some notable successes. 
Sugarfree products led the way to double-digit volume increases in
Central Europe and Scandinavia.  Sales in Eastern Europe slackened
early in 1995, but rebounded during the second half of the year,
supporting our belief in the long-term potential for this area. 
Europe's overall gains were tempered primarily by sluggish sales in
Germany and the United Kingdom, two of our largest international
markets.  Shipments in both countries were relatively flat in 1995,
reflecting generally softer economic conditions and competition
with several new items.

       Although Europe has had the top growth rate in recent years,
the Asia/Pacific region was the Company's fastest growing in 1995. 
Progress in China accelerated as we broadened our distribution in
the major coastal cities, sharply increasing shipments as well as
the percentage of the Chinese population having access to our
products.  Business strengthened in the mature Philippine market,
as we recovered some of the volume loss resulting from the 1994
price increase.  Higher marketing investments in Malaysia were
rewarded with solid growth, and volume gains were also recorded in
the established markets of Taiwan and Hong Kong.  Finally,
geographic expansion continued in the region, as we began marketing
operations in India and achieved national distribution in Vietnam
supported by vigorous merchandising and advertising activities.

<PAGE>

       As anticipated, capital spending in 1995 was the highest
ever for your Company, finishing the year at just over $100
million. Our new plant in India officially opened at the end of the
first quarter, and our facility in Poznan, Poland began producing
chewing gum at the beginning of 1996.

       Opening a plant in Poland was driven both by the need to add
manufacturing capacity in Europe and the desire to keep our
consumer prices as attractive as possible.  The Poznan factory's
output helps reduce the duties we currently pay for importing
chewing gum into this market.  Providing our consumers with the
value they have come to expect requires us to take advantage of
every opportunity to streamline costs, including the alignment of
our sources of supply with the areas of growing demand.

       In 1996, capital expenditures are expected to significantly
exceed 1995's record level.  Further investments will be made in
capacity to support expanded distribution in China and India and
enable our Polish factory to supply gum to other Central European
countries.  Changing consumer preferences and the resulting need
for additional equipment, especially in Europe, have also affected
capital spending plans.

       The investments we have made over the past several years in
people, facilities, merchandising and advertising have positioned
us well in our increasingly competitive environment.  To stay
ahead, we must continue to exercise pricing restraint, advertise
heavily, merchandise extensively at all levels of distribution and
source our products appropriately.  Over a relatively short period
of time, we have gained access to significant new segments of the
world's population, and we want to raise their awareness of the
Wrigley name to the same high level that has been achieved in our
traditional markets.  While we must prove ourselves to new
consumers and retail and wholesale customers, we are confident we
can establish what the Wrigley Company is known for elsewhere in
the world--quality products, quality service and value.

       Our worldwide Wrigley team has always been focused and
hard-working.  In 1996, they will be increasingly called upon to
demonstrate resourcefulness and flexibility under rapidly changing
business conditions.  With your support, we believe that the
combination of this team effort and the strength of our global
brands will enable your Company to build our business for the long
haul.


                                               Sincerely,

                                               [SIG]

                                               William Wrigley

<PAGE>
<TABLE>

Highlights of Operations

Wm.  Wrigley Jr.  Company and Associated Companies

                                                                 1995         1994
                                                              In thousands of dollars
                                                                except for per share
                                                                       amounts
<S>                                                           <C>           <C>
Net Sales                                                     $1,754,931    1,596,551
Earnings before nonrecurring gain on sale of Singapore
  property in 1994                                               223,739      205,767
    --Per Share of Common Stock                                     1.93         1.77
Net Earnings                                                     223,739      230,533
    --Per Share of Common Stock                                     1.93         1.98

Dividends Paid                                                   111,401      104,694
    --Per Share of Common Stock                                      .96          .90

Property Additions                                               102,759       87,013
Stockholders' Equity                                             796,852      688,470
Return on Average Equity                                            30.1%        36.5%

Stockholders at Close of Year                                     28,959       24,078
Average Shares Outstanding (000)                                 116,066      116,358



                For additional historical financial data, see page 22.
</TABLE>

<PAGE>
                                  Financial Information

<PAGE>
<TABLE>

Consolidated Statement of
Earnings and Retained Earnings

Wm.  Wrigley Jr.  Company and Associated Companies

Year Ended December 31                              1995         1994         1993
                                                    In thousands of dollars except
                                                         for per share amounts
<S>                                             <C>           <C>          <C>
Earnings
Revenues:
  Net sales                                      $1,754,931    1,596,551    1,428,504
  Investment and other income                        14,811       26,597       11,938
  Nonrecurring gain on sale of Singapore
    property                                             --       38,102           --
       Total revenues                             1,769,742    1,661,250    1,440,442
Costs and expenses:
  Cost of sales                                     778,019      697,442      617,156
  Selling, distribution and general
    administrative                                  639,537      609,039      542,944
  Interest                                            1,955        1,490        1,507
       Total costs and expenses                   1,419,511    1,307,971    1,161,607
Earnings before income taxes                        350,231      353,279      278,835
Income taxes                                        126,492      122,746      103,944
Net earnings                                        223,739      230,533      174,891

Retained Earnings
Retained earnings at beginning of year              685,850      564,640      491,481
Dividends declared
  (per share: 1995--$.99; 1994--$.94;
  1993--$.75)                                      (114,852)    (109,323)     (87,301)
Treasury stock retirement                            (8,194)          --      (14,431)
Retained earnings at end of year                 $  786,543      685,850      564,640

Per Share Amounts
Net earnings per average share of common stock   $     1.93         1.98         1.50
Dividends paid per share of common stock         $      .96          .90          .75


                    See accompanying accounting policies and notes.
</TABLE>

<PAGE>
<TABLE>

Consolidated Statement
of Cash Flows

Wm.  Wrigley Jr.  Company and Associated Companies

Year Ended December 31                              1995         1994         1993
                                                        In thousands of dollars
<S>                                               <C>            <C>         <C>
Cash Flows--Operating Activities
  Net earnings                                    $ 223,739      230,533      174,891
  Adjustments to reconcile net earnings to
    net cash flows from operating activities:
    Depreciation                                     43,773       41,057       34,565
    Gain on sales of property, plant and
      equipment                                      (1,090)     (38,762)        (806)
    (Increase) decrease in:
      Accounts receivable                           (28,619)     (13,608)     (26,754)
      Inventories                                   (11,422)     (38,086)     (24,771)
      Other current assets                            2,164      (13,578)      (1,551)
      Other assets and deferred charges              (6,297)         461       (3,929)
    Increase (decrease) in:
      Accounts payable                                6,427        3,086       10,298
      Accrued expenses                               (3,657)        (525)      18,157
      Income and other taxes payable                 (6,889)      35,774      (14,241)
      Deferred income taxes                             720       (7,894)      (3,834)
      Other noncurrent liabilities                    3,702        5,078        9,345
  Net cash flows--operating activities              222,551      203,536      171,370
Cash Flows--Investing Activities
  Additions to property, plant and equipment       (102,759)     (87,013)     (63,095)
  Proceeds from property retirements                  3,690       40,855        4,042
  Purchases of short-term investments              (281,065)    (232,591)    (140,186)
  Maturities of short-term investments              277,913      234,092      135,204
  Net cash flows--investing activities             (102,221)     (44,657)     (64,035)
Cash Flows--Financing Activities
  Dividends paid                                   (111,401)    (104,694)     (87,344)
  Common stock purchased                            (11,811)     (13,225)     (15,077)
  Net cash flows--financing activities             (123,212)    (117,919)    (102,421)
Effect of exchange rate changes on cash
  and cash equivalents                                1,038          319       (2,768)
Net increase (decrease) in cash and cash
  equivalents                                        (1,844)      41,279        2,146
Cash and cash equivalents at beginning of year      127,569       86,290       84,144
Cash and cash equivalents at end of year          $ 125,725      127,569       86,290
Supplemental Cash Flow Information
  Income taxes paid                               $ 133,494       94,576      124,127
  Interest paid                                   $   1,957        1,508        1,491
  Interest and dividends received                 $  14,639       12,135       12,164


                    See accompanying accounting policies and notes.
</TABLE>

<PAGE>
<TABLE>
                              Consolidated Balance Sheet

Wm.  Wrigley Jr.  Company and Associated Companies

As of December 31                                                1995         1994
                                                                  In thousands of dollars
<S>                                                          <C>              <C>
Assets
Current assets:
  Cash and cash equivalents                                   $  125,725      127,569
  Short-term investments, at amortized cost                      105,947      102,679
  Accounts receivable
    (less allowance for doubtful accounts:
    1995--$9,060; 1994--$6,645)                                  170,803      138,547
  Inventories--
    Finished goods                                                54,231       59,205
    Raw materials and supplies                                   181,116      161,904
                                                                 235,347      221,109
Other current assets                                              24,683       25,924
Deferred income taxes--current                                     9,591        7,484
       Total current assets                                      672,096      623,312
Marketable equity securities, at fair value                       19,827       14,687
Deferred charges and other assets                                 39,696       30,581
Deferred income taxes--noncurrent                                 20,109       20,834
Property, plant and equipment, at cost:
       Land                                                       24,478       23,281
       Buildings and building equipment                          230,065      204,877
       Machinery and equipment                                   475,955      410,305
                                                                 730,498      638,463
       Less accumulated depreciation                             383,007      349,043
                                                                 347,491      289,420
Total assets                                                  $1,099,219      978,834

</TABLE>

<PAGE>
<TABLE>

As of December 31                                                1995         1994
                                                                  In thousands of dollars
                                                                         and shares
<S>                                                           <C>             <C>
Liabilities and Stockholders' Equity
Current liabilities:
  Accounts payable                                            $   75,815       68,097
  Accrued expenses                                                67,958       69,716
  Dividends payable                                               19,720       16,269
  Income and other taxes payable                                  49,152       55,178
  Deferred income taxes--current                                     768          638
       Total current liabilities                                 213,413      209,898
Deferred income taxes--noncurrent                                 19,536       15,760
Other noncurrent liabilities                                      69,418       64,706
Stockholders' equity:
  Preferred stock--no par value
    Authorized: 20,000 shares
    Issued: None
  Common stock--no par value
    Common stock
      Authorized: 400,000 shares
      Issued: 1995--91,541 shares; 1994--91,326 shares            12,205       12,177
    Class B common stock--convertible
      Authorized: 80,000 shares
      Issued and outstanding: 1995--24,680 shares;
      1994--25,075 shares                                          3,291        3,343
  Additional paid-in capital                                       1,625        1,781
  Retained earnings                                              786,543      685,850
  Foreign currency translation adjustment                         (8,038)     (13,502)
  Unrealized holding gains on marketable equity securities        11,404        7,855
  Common stock in treasury, at cost
    (1995--219 shares; 1994--192 shares)                         (10,178)      (9,034)
       Total stockholders' equity                                796,852      688,470
Total liabilities and stockholders' equity                    $1,099,219      978,834


                    See accompanying accounting policies and notes.
</TABLE>

<PAGE>

Accounting Policies and Notes to
Consolidated Financial Statements

Wm.  Wrigley Jr.  Company and Associated Companies

Consolidation and
Description of Business

The consolidated financial statements include the accounts of the
Wm.  Wrigley Jr.  Company and its associated companies (the
Company).  The Company's principal business is manufacturing and
selling chewing gum.  All other businesses constitute less than 10%
of combined revenues, operating profit and identifiable assets. 
Conformity with generally accepted accounting principles requires
management to make estimates and assumptions when preparing
financial statements that affect assets, liabilities, revenues and
expenses.  Actual results may vary from those estimates.  Certain
amounts for 1993 and 1994 have been reclassified to conform to the
1995 presentation.

Nonrecurring Gain on Sale of
Singapore Property

On January 12, 1994, the Company sold the real estate holdings of
its wholly owned associated company in Singapore, Malayan Guttas
Private Limited, for a gain of $38,102,000.  This nonrecurring
gain, reported in the first quarter of 1994, increased net earnings
by an after tax amount of $24,765,000 or $.21 per share.

Advertising

The Company expenses all advertising costs in the year incurred. 
Advertising expense was $240,925,000 in 1995, $225,291,000 in 1994
and $198,985,000 in 1993.

Investments in Debt & Equity
Securities

Effective December 31, 1993, the Company adopted Statement of
Financial Accounting Standards (SFAS) No.  115 "Accounting for
Certain Investments in Debt and Equity Securities".  The Company's
investments in debt securities, which typically mature in one year
or less, are held to maturity and valued at amortized cost, which
approximates fair value.  The aggregate fair values at December 31,
1995 and December 31, 1994 were, respectively, $82,740,000 and
$69,287,000 for municipal securities, and $23,207,000 and
$33,392,000 for other debt securities.


       The Company's investments in marketable equity securities
are held for an indefinite period.  Application of SFAS No.  115
resulted in unrealized holding gains of $17,544,000 at December 31,
1995 and $12,085,000 at December 31, 1994.  The aggregate fair
value of the Company's marketable equity securities at December 31,
1995 and 1994 totaled $19,827,000 and $14,687,000 respectively. 
The unrealized holding gains, net of the related tax effect, added
$11,404,000 and $7,855,000 to Stockholders' equity at December 31,
1995 and 1994, respectively.  At the end of 1994,
Section 170 (e)(5) of the U.S. Internal Revenue Code expired,
greatly reducing the tax deductibility of appreciated securities
contributed to private foundations.  In anticipation of this
change, a contribution of marketable equity securities having a
fair value of $14,966,000 and an original cost of $624,000 was made
to the Company's charitable foundation in 1994.

Cash and Cash Equivalents

The Company considers all highly-liquid debt instruments with a
maturity of three months or less to be cash equivalents.

Inventories

Inventories at December 31, 1995 and 1994 included $108,354,000 and
$109,707,000, respectively, valued at cost on a last-in, first-out
(LIFO) basis.  If current costs had been used, such inventories
would have been $46,483,000 and $46,326,000 higher than reported at
December 31, 1995 and 1994, respectively.  The non-LIFO inventories
are valued at the lower of cost (principally first-in, first-out
basis) or market.

<PAGE>

Depreciation

Depreciation is provided over the estimated useful lives of the
respective assets (buildings and building equipment--12 to 50
years; machinery and equipment--3 to 20 years).  Depreciation is
provided primarily by the straight-line method for international
associated companies and by the accelerated method, with a change
to straight-line in the latter years of useful life, for the
U.S. companies.  The amounts were:

<TABLE>
                                                      1995         1994        1993
                                                          In thousands of dollars
<S>                                                  <C>           <C>         <C>
Straight-Line                                        $25,804       17,531      15,639
Accelerated                                           17,969       23,526      18,926

</TABLE>

<PAGE>

Foreign Currency Translation
and Exchange Contracts

The Company has determined that the functional currency for each
associated company except for selected Eastern and Central European
entities is its local currency.  Some Eastern and Central European
entities are considered to be highly inflationary and their
functional currencies are remeasured to U.S. dollars.

Following is an analysis of the unrealized foreign currency
translation adjustment included in the balance sheet:

<PAGE>
<TABLE>

                                                          In thousands of dollars
<S>                                                              <C>           
Balance at 12/31/92                                               $(9,692)
       1993 Adjustment                                            (15,065)
Balance at 12/31/93                                               (24,757)
       1994 Adjustment                                             11,255
Balance at 12/31/94                                               (13,502)
       1995 Adjustment                                              5,464
Balance at 12/31/95                                              $ (8,038)

</TABLE>

Certain foreign associated companies enter into fixed rate currency
exchange contracts as non-speculative hedges against future
material purchase commitments among associated companies.  In
addition, the Parent Company enters into such contracts from time
to time as non-speculative hedges regarding known future
commitments with associated companies.  Market value gains and
losses, recognized at expiration of the contracts, offset foreign
exchange gains or losses on the related transactions being hedged. 
At December 31, 1995, foreign exchange rate contracts for a number
of currencies, primarily French francs, German marks, and
U.S. dollars, maturing at various dates through December 31, 1996
aggregated $142,003,000.  Open foreign exchange contracts at
December 31, 1994 aggregated $180,639,000.  Unrealized gains or
losses on these contracts were not significant as of either
December 31, 1995 or 1994.

Accrued Expenses

Accrued expenses at December 31, 1995 and 1994 included $23,617,000
and $23,758,000 of payroll expenses, respectively.

Other Noncurrent Liabilities

Other noncurrent liabilities at December 31, 1995 included
liabilities for approximately $19,900,000 of deferred compensation
and $16,100,000 for postretirement benefit plans.  At December 31,
1994, they included liabilities for approximately $11,700,000 of
deferred compensation and $20,000,000 for postretirement benefits.

<PAGE>
<TABLE>

Common Stock

Following is a summary of activity in Common Stock, paid-in capital and treasury stock:

                                                                        Additional
                                       Common Stock     Class B Common    Paid-In   Treasury Stock
                                     Shares  Amount     Shares   Amount   Capital   Shares  Amount
                                                   In thousands of dollars and shares
<S>                                  <C>     <C>        <C>      <C>      <C>        <C>   <C>
Balance at 12/31/92                  90,411  $12,121    26,423   $3,457   $1,568        -- $     --
Treasury Stock Purchases                 --       --        --       --       --       450  (15,077)
Treasury Stock Retirement              (433)     (58)       --       --       --      (433)  14,489
Conversion                              611       15      (611)     (15)      --        --       --
Issuances                                --       --        --       --      (67)      (17)     588
Stock Split                              --       --        --       --      (34)       --       --

Balance at 12/31/93                  90,589   12,078    25,812    3,442    1,467        --       --
Treasury Stock Purchases                 --       --        --       --       --       292  (13,225)
Conversion                              737       99      (737)     (99)      --        --       --
Issuances                                --       --        --       --      140      (100)   4,191
Expired Put Option                       --       --        --       --      174        --       --

Balance at 12/31/94                  91,326   12,177    25,075    3,343    1,781       192   (9,034)
Treasury Stock Purchases                 --       --        --       --       --       261  (11,811)
Treasury Stock Retirement              (180)     (24)       --       --       --      (180)   8,218
Conversion                              395       52      (395)     (52)      --        --       --
Issuances                                --       --        --       --     (156)      (54)   2,449
Balance at 12/31/95                  91,541  $12,205    24,680   $3,291   $1,625       219 $(10,178)

</TABLE>

<PAGE>

       The Company's Management Incentive Plan (MIP) authorizes the
granting of up to 5,400,000 shares of the Company's new or reissued
Common Stock (including 492,222 shares issued under the predecessor
1984 Stock Award Plan) to key managers in various forms, including
stock grants and stock appreciation rights.

       The Management Incentive Plan (MIP) established in 1988 was
designed to provide key employees the opportunity to participate in
the long-term growth and profitability of the Company through
equity-based incentives.  In accordance with the MIP, shares of
Company stock or deferral share units are awarded by the
Long-Term Stock Grant, Stock Award, and Alternate Investment and
Savings Plan programs to key employees.  Deferral share units are
also awarded to non-employee directors.  Neither the cost to
provide share and share units nor the number of shares which may be
issued is material.

       Each share of Class B Common Stock has ten votes, is
restricted as to transfer or other disposition and is convertible
at any time into one share of Common
Stock.

       Additional paid-in capital primarily represents the excess
of fair market value of Common Stock issued from treasury on the
date the shares of stock were awarded over the average acquisition
cost of the shares.

       Treasury Stock is acquired for MIP plans or under a
resolution the Board of Directors adopted at its meeting of August
18, 1993 authorizing the Company to purchase from time to time
shares of the Company's Common Stock not to exceed $100,000,000 in
aggregate price.  On August 19, 1992 the Board of Directors adopted
a resolution retiring the entire balance of shares of Common Stock
held in the corporate treasury at that time and all subsequent
acquisitions to the extent not required for issuance under the MIP
programs.  On December 22, 1995, 180,000 shares of Common Stock
were retired.

       Pursuant to an agreement in 1992 with the Offield Family
Foundation, the Company purchased shares of Wrigley stock in
quarterly increments of 150,000 shares based on the average New
York Stock Exchange daily closing price of the Company's Common
Stock during each quarter.  Purchases during 1993 were 450,000
shares at an average price of $33.50.  On June 9, 1994, the Company
agreed to an unsolicited offer from the Wrigley Memorial Garden
Foundation, to purchase 345,072 shares of Wrigley Common Stock in
four quarterly installments.  The purchase amount was based on the
average New York Stock Exchange daily closing price of the
Company's Common Stock during each quarter.  Purchases during 1994
and 1995 were 172,536 shares at an average price of $44.19 and
172,536 shares at an average price of $45.34, respectively.

Income Taxes

Deferred income taxes reflect the net tax effects of temporary
differences between the carrying amounts of assets and liabilities
for financial reporting purposes and the amounts used for income
tax purposes.  Components of net deferred tax assets are as
follows:

<TABLE>
                                                                   1995        1994
                                                                In thousands of dollars
<S>                                                             <C>           <C>
Accrued compensation,
  pension and
  postretirement benefits                                         $15,804      15,399
Depreciation                                                       (7,899)     (7,933)
Unrealized holding gains                                           (6,140)     (4,230)
All other--net                                                      7,631       8,684
Net deferred tax asset                                            $ 9,396      11,920

</TABLE>

<PAGE>
<TABLE>

       Balance sheet classifications of deferred taxes are as follows:

                                                                   1995        1994
                                                                In thousands of dollars
<S>                                                             <C>           <C>
Deferred tax asset--
  current                                                        $  9,591       7,484
Deferred tax asset--
  noncurrent                                                       20,109      20,834
Deferred tax liability--
  current                                                            (768)       (638)
Deferred tax liability--
  noncurrent                                                      (19,536)    (15,760)
Net deferred tax asset                                           $  9,396      11,920

</TABLE>

       Applicable U.S. income and foreign withholding taxes have
not been provided on $239,025,000 of undistributed earnings of
international associated companies at December 31, 1995.  These
earnings are considered to be permanently invested and, under the
tax laws, are not subject to such taxes until distributed as
dividends. If the earnings were not considered permanently
invested, approximately $18,318,000 of deferred income taxes,
consisting primarily of foreign withholding taxes, would have been
provided.  Such taxes, if ultimately paid, may be recoverable as
foreign tax credits in the U.S.

       Income taxes are based on pre-tax earnings which are
distributed geographically as follows:

<TABLE>
                                                      1995         1994        1993
                                                          In thousands of dollars
<S>                                                 <C>           <C>         <C>
Domestic                                            $172,373      172,194     157,431
Foreign                                              177,858      181,085     121,404
                                                    $350,231      353,279     278,835
</TABLE>

       Reconciliation of the provision for income taxes computed at
the U.S. Federal statutory rate of 35% for 1995, 1994 and 1993 to
the reported provision for income taxes is as follows:

<TABLE>
                                                      1995         1994        1993
                                                          In thousands of dollars
<S>                                                 <C>           <C>         <C>
Provision at statutory rate                         $122,581      123,648      97,592
State taxes--net                                       8,963        8,308       8,101
Foreign tax rates                                      2,695          361         405
Contribution of appreciated securities                    --       (5,020)         --
Other--net                                            (7,747)      (4,551)     (2,154)
                                                    $126,492      122,746     103,944
</TABLE>

<PAGE>
<TABLE>

       The components of the provision for income taxes for 1995, 1994, and 1993 were:

                                                     Current     Deferred     Total
                                                          In thousands of dollars
<S>                                                 <C>           <C>          <C>
1995
Federal                                             $ 45,770       (1,333)     44,437
Foreign                                               66,154        2,053      68,207
State                                                 13,848           --      13,848
                                                    $125,772          720     126,492

1994
Federal                                             $ 63,941       (8,171)     55,770
Foreign                                               53,560          277      53,837
State                                                 13,139           --      13,139
                                                    $130,640       (7,894)    122,746
1993
Federal                                             $ 46,874       (3,229)     43,645
Foreign                                               48,098         (605)     47,493

State                                                 12,806           --      12,806
                                                    $107,778       (3,834)    103,944
</TABLE>

<PAGE>

Retirement Plans

The Company maintains non-contributory defined benefit pension
plans covering substantially all of its employees.  Retirement
benefits are a function of the years of service and the level of
compensation, generally for the highest three consecutive salary
years occurring within ten years prior to an employee's retirement
date, depending on the plan. The Company's policy is to fund within
ERISA or other statutory limits to provide for benefits earned to
date and expected to be earned in the future.  The components of
consolidated net pension cost are presented below:

<TABLE>
                                          1995                   1994                 1993
                                   Domestic    Foreign   Domestic    Foreign   Domestic   Foreign
                                                        In thousands of dollars
<S>                                <C>         <C>       <C>         <C>       <C>        <C>
Service Cost--
  Benefits Earned During the Year  $  5,754      3,133      7,467      3,163      7,542      2,806
Interest Cost on Projected
  Benefit Obligation                 14,202      3,809     14,104      3,164     12,898      3,061
Actual Return on Plan Assets        (31,984)    (4,258)       (79)    (3,820)   (14,653)    (3,433)
Net Amortization and Deferral        16,033       (301)   (15,087)      (437)       629       (317)
Other Pension Plans                     433      3,846        500      2,984        173      2,247
Net Pension Cost                   $  4,438      6,229      6,905      5,054      6,589      4,364

Assumptions used to determine net pension cost and the actuarial present value of the projected
benefit obligation were as follows:

                                          1995                   1994                 1993
                                   Domestic    Foreign   Domestic    Foreign   Domestic   Foreign
<S>                               <C>          <C>       <C>         <C>       <C>        <C>
Discount Rates                      7.25%      7.5-9.0%     8.0%     6.5-8.0%     7.0%     7.5-9.0%
Long-Term Rates of Return
  on Assets                          8.5%      7.0-9.0%     8.5%     6.5-8.0%     8.5%     5.0-9.0%
Rates of Increase in
  Compensation Levels               4.75%      5.0-6.0%    4.75%     3.5-7.0%    4.75%     5.0-8.0%

</TABLE>

<PAGE>

       Domestic plan assets consist primarily of high quality
marketable fixed income and equity securities.  Foreign plan assets
consist primarily of contracts with insurance companies.  The
defined benefit plans' funded status and the pension liability
recorded in the consolidated balance sheet were as follows:

<TABLE>

                                                1995                      1994
                                      Domestic      Foreign     Domestic      Foreign
                                                    In thousands of dollars
<S>                                   <C>           <C>         <C>           <C>    
Plan Assets at Fair Value             $218,472       51,957      188,446       51,367
Actuarial Present Value of 
  Benefit Obligation:
  Vested benefits                      160,944       38,261      139,460       34,973
  Nonvested benefits                     5,984          802        4,583        2,732
  Accumulated benefit obligation       166,928       39,063      144,043       37,705
  Projected future salary 
    increases                           44,237       10,279       41,011        6,153
  Projected benefit obligation         211,165       49,342      185,054       43,858
Plan Assets in Excess of
  Projected Benefit Obligation           7,307        2,615        3,392        7,509
Less Items Not Yet Recognized 
  in Earnings:
  Unrecognized prior service cost         (181)        (435)        (520)        (607)
  Unrecognized net gain (loss)           7,385         (746)       6,285        4,514
  Unrecognized transition asset          2,683        3,703        3,101        4,190
Accrued Pension Liability             $  2,580          (93)       5,474          588

</TABLE>

       In addition to the defined benefit plans described above,
the Company also sponsors defined contribution plans within the
U.S. and at selected foreignassociated companies.  The plans cover
full time employees and provide for contributions of between 3% and
5% of salary.  The Company's expense for the defined
contribution plans totaled $4,850,000, $4,476,000 and $4,001,000 in
1995, 1994 and 1993, respectively.

<PAGE>

Postretirement Benefits

The Company provides limited postretirement healthcare benefits on
a contributory basis and life insurance benefits in the U.S. and at
certain international associated companies.  The cost of
postretirement benefits is provided for during the employee's
active working career.

       A reconciliation of the plans' funded status to the amounts
reported in the financial statements follows:

<TABLE>
                                                                  1995         1994
                                                                   In thousands of
                                                                       dollars
<S>                                                             <C>            <C>
Accumulated
  Postretirement
  Benefit Obligation:
    Retirees                                                     $ 5,500        5,500
    Active employees                                              17,700       14,500
       Total                                                      23,200       20,000
Plan Assets                                                        6,200        2,400
Accumulated
  Postretirement
  Benefit Obligation
  in Excess of Plan Assets                                        17,000       17,600
Unrecognized
  Actuarial Gain (Loss)                                             (900)       2,400
Accrued
  Postretirement Liability                                       $16,100       20,000


       The components of the net periodic post retirement benefit cost are as follows:

                                                      1995         1994          1993
                                                          In thousands of dollars
<S>                                                  <C>          <C>          <C>
Service Cost                                         $  800          900        1,000
Interest Cost                                         1,600        1,500        1,500
Return on Plan Assets                                  (300)        (200)        (200)
Net Periodic Expense                                 $2,100        2,200        2,300

       Actuarial assumptions used to measure the postretirement benefit cost are as follows:

                                                      1995         1994          1993
                                                          In thousands of dollars
<S>                                                  <C>           <C>          <C>
Discount Rate                                         7.25%         8.0%        7.25%
Healthcare
  Trend to 2002 (in 1995)                        9.375-5.0%    10.0-5.0%    12.9-5.0%
Return on Plan Assets                                  5.5%         5.5%         5.5%

       Effects of increasing the healthcare trend rates by one percentage point in each year are summarized below:

                                                       1995         1994         1993
                                                              In thousands of dollars
<S>                                                  <C>           <C>          <C>
Increase Accumulated
  Postretirement
  Benefit
  Obligation by                                      $2,300        1,900        4,500
Increase
  Postretirement
  Benefit Cost by                                       300          300          800

</TABLE>

<PAGE>

Operations by Geographic Areas

Information concerning the Company's operations in different
geographic areas at December 31, 1995, 1994 and 1993, and for the
years then ended is presented below.

       Operating profit is revenue less all costs and expenses
other than general corporate expenses, interest expense and income
taxes.

       Identifiable assets are those involved in the operations in
each geographic area and include all of the assets of associated
companies.  Marketable equity securities held by the Parent Company
are not distributed to geographic areas, and the related dividend
income is included in the adjustments and eliminations line.

<TABLE>
                                                       1995         1994         1993
                                                              In thousands of dollars
<S>                                              <C>            <C>          <C>
Revenues:
  North America (principally U.S.)               $  922,185      938,0341     883,658
  Europe                                            703,349      573,153      456,536
  Asia, Pacific & Other                             189,619      199,6382     140,050
  Adjustments and eliminations                      (45,411)     (49,575)     (39,802)
       Total revenues                            $1,769,742    1,661,250    1,440,442
Operating Profit:
  North America (principally U.S.)               $  177,563      176,794      163,174
  Europe                                            141,737      107,390       92,712
  Asia, Pacific & Other                              33,975       70,3902      24,353
  Adjustments and eliminations                         (300)       1,020        1,160
                                                    352,975      355,594      281,399
Interest and General Corporate Expenses              (2,744)      (2,315)      (2,564)
  Earnings before income taxes                   $  350,231      353,279      278,835
Identifiable Assets Used in Operations:
  North America (principally U.S.)               $  593,387      574,125      501,527
  Europe                                            353,227      264,136      185,242
  Asia, Pacific & Other                             126,931      121,339       92,473
  Adjustments and eliminations                        5,847        4,547        4,665
                                                  1,079,392      964,147      783,907
Corporate Assets                                     19,827       14,687       31,417
       Total assets                              $1,099,219      978,834      815,324


1      Includes nonrecurring gain of $14,342 on marketable equity securities contributed to the Company's charitable foundation.

2      Includes nonrecurring gain of $38,102 on sale of Singapore property.

</TABLE>

<PAGE>


Management's Report on Responsibility
for Financial Reporting


Management of the Wm.  Wrigley Jr.  Company is responsible for the
preparation and integrity of the financial statements and related
information presented in this Annual Report.  This responsibility
is carried out through a system of internal controls to insure that
assets are safeguarded, transactions are properly authorized
and financial records are accurate.

These controls include a comprehensive internal audit program,
written financial policies and procedures, appropriate divisions of
responsibility, and careful selection and training of personnel. 
Written policies include a code of conduct prescribing that all
employees maintain the highest ethical and business standards.

Ernst & Young LLP have conducted an independent audit of the
financial statements, and their report appears on the facing page.

The Board of Directors exercises its control responsibility through
an Audit Committee composed entirely of outside directors.  The
Audit Committee meets regularly to review accounting and control
matters.  Both Ernst & Young LLP and the internal auditors have
direct access to the Audit Committee and periodically meet
privately with them.


Wm. Wrigley Jr. Company


Chicago, Illinois
January 30, 1996

<PAGE>

                                                                
Report of Independent Auditors

To the Stockholders and Board of Directors
  of the Wm. Wrigley Jr. Company

We have audited the accompanying consolidated balance sheet of Wm.
Wrigley Jr. Company and associated companies at December 31, 1995
and 1994, and the related consolidated statements of earnings and
retained earnings and cash flows for each of the three years in the
period ended December 31, 1995.  These financial statements are the
responsibility of the Company's management.  Our responsibility is
to express an opinion on these financial statements based on our
audits.

We conducted our audits in accordance with generally accepted
auditing standards.  Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether the
financial statements are free of material misstatement.  An audit
includes examining, on a test basis, evidence supporting the
amounts and disclosures in the financial statements.  An audit also
includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall
financial statement presentation.  We believe that our audits
provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present
fairly, in all material respects, the consolidated financial
position of Wm.  Wrigley Jr.  Company and associated companies at
December 31, 1995 and 1994, and the consolidated results of their
operations and cash flows for each of the three years in the period
ended December 31, 1995, in conformity with generally accepted
accounting principles.


Ernst & Young LLP

Chicago, Illinois
January 30, 1996

<PAGE>
<TABLE>

Selected Financial Data

Wm. Wrigley Jr. Company and Associated Companies

                                       1995         1994         1993         1992
<S>                                <C>           <C>          <C>          <C>
Operating Data
Net Sales                           $1,754,931    1,596,551    1,428,504    1,286,921
Cost of Sales                          778,019      697,442      617,156      572,468
Income Taxes                           126,492      122,746      103,944       83,730
Earnings before nonrecurring 
  gain on sale of Singapore 
  property in 1994 and 
  cumulative effect of 
  accounting changes in 1992           223,739      205,767      174,891      148,573
  --Per Share of Common Stock             1.93         1.77         1.50         1.27
Net Earnings                           223,739      230,533      174,891      141,295
  --Per Share of Common Stock             1.93         1.98         1.50         1.21
Dividends Paid                         111,401      104,694       87,344       72,511
  --Per Share of Common Stock              .96          .90          .75          .62
  --As a Percent of Net Earnings            50%          45%          50%          51%
Dividends Declared
  Per Share of Common Stock                .99          .94         .75           .63
Average Shares Outstanding             116,066      116,358      116,511      117,055
Other Financial Data
Total Property, Plant and
  Equipment (Net)                   $  347,491      289,420      239,868      222,137
Total Assets                         1,099,219      978,834      815,324      711,372
Working Capital                        458,683      413,414      343,132      299,149
Stockholders' Equity                   796,852      688,470      575,182      498,935
Return on Average Equity                  30.1%        36.5%        32.6%        29.4%
Stockholders at Close of Year           28,959       24,078       18,567       14,546
Employees at Close of Year               7,300        7,000        6,700        6,400
Market Price of Stock--High             54.000       53.875       46.125       39.875
                     --Low              42.875       38.125       29.500       22.125

</TABLE>

<PAGE>
<TABLE>

                                  In thousands of dollars and shares except for per share amounts
<S>   <C>          <C>         <C>         <C>         <C>         <C>         <C>          
      1991         1990        1989        1988        1987        1986        1985

    1,148,875    1,110,639     992,853     891,392     781,059     698,982     620,267
      507,795      508,957     451,773     392,460     338,081     318,280     295,430
       79,362       70,897      64,277      53,491      52,863      49,840      36,963

      128,652      117,362     106,149      87,236      70,145      53,818      43,498
         1.09         1.00         .90         .73         .56         .42         .34

      128,652      117,362     106,149      87,236      70,145      53,818      43,498
         1.09         1.00         .90         .73         .56         .42         .34
       64,609       58,060      53,506      43,591      35,080      27,056      21,819
          .55          .49         .45         .36         .28         .21         .17
           50%          49%         50%         50%         50%         50%         50%
          .55          .51         .47         .37         .29         .22         .17
      117,517      117,743     118,035     120,308     125,006     126,817     126,697

      201,386      188,959     171,951     155,260     151,425     134,383     129,194
      625,074      563,665     498,624     440,400     407,350     394,352     351,512
      276,047      229,735     186,588     165,430     149,154     168,754     131,839
      463,399      401,386     342,994     308,538     288,965     292,962     258,809
         29.8%        31.5%       32.6%       29.2%       24.1%       19.5%       17.8%
       11,086       10,497      10,218       9,440       9,351       8,956       8,344
        6,250        5,850       5,750       5,500       5,500       5,500       5,600
       27.000       19.750      17.917      13.750      11.833       8.667       5.271
       16.375       14.583      11.833      10.667       6.500       4.583       3.188

</TABLE>

<PAGE>
<TABLE>

Quarterly Data
Wm. Wrigley Jr. Company and Associated Companies

Consolidated Results

                                                      Cost            Net Earnings
                                          Net          of                        Per
                                         Sales        Sales        Amount       Share
                                                In thousands of dollars except
                                                     for per share amounts
<S>                                   <C>            <C>           <C>           <C>
1995
  First Quarter                       $  410,159      181,761       55,276        .48
  Second Quarter                         470,648      208,076       63,896        .55
  Third Quarter                          431,479      189,939       58,288        .50
  Fourth Quarter                         442,645      198,243       46,279        .40
       Total                          $1,754,931      778,019      223,739       1.93
1994
  First Quarter                       $  378,557      162,936       75,942        .65
  Second Quarter                         423,048      185,761       58,347        .50
  Third Quarter                          404,087      172,838       61,621        .53
  Fourth Quarter                         390,859      175,907       34,623        .30
       Total                          $1,596,551      697,442      230,533       1.98

</TABLE>

Net earnings for the first quarter 1994 included $24,765,000 or
$.21 per share from the sale of Singapore property.

Market Prices

Although there is no established public trading market for the
Class B Common Stock, these shares are at all times convertible
into shares of Common Stock on a one-for-one basis and are entitled
to identical dividend payments.

       The Common Stock of the Company is listed and traded on the
New York Stock Exchange.  The table below presents the high and low
sales prices for the two most recent years.

<TABLE>
                                           1995                        1994
                                    High           Low          High           Low
<S>                               <C>           <C>           <C>           <C>
First Quarter                      $49 1/4        43 1/2        53 7/8        43 1/4
Second Quarter                      47 3/8        42 7/8        52 1/4        46 7/8
Third Quarter                       51 1/4        43 1/2        48 1/2        38 1/8
Fourth Quarter                      54            46 3/8        49 5/8        39 1/2

Dividends

</TABLE>

The following table indicates the breakdown of dividends declared
per share of Common Stock and Class B Common Stock for the two most
recent years.

<TABLE>
                                1995                                1994
                   Regular      Extra       Total      Regular      Extra       Total
<S>                <C>          <C>         <C>        <C>          <C>
First Quarter       $.14                     .14         .12                     .12
Second Quarter       .14                     .14         .12                     .12
Third Quarter        .17                     .17         .12                     .12
Fourth Quarter       .17         .37         .54         .14         .44         .58
       Total        $.62         .37         .99         .50         .44         .94

</TABLE>

<PAGE>

Management's Discussion and Analysis of Results of
Operations and Financial Condition


Results of Operations

Net Sales

Consolidated net sales for 1995 increased $158,380,000 or 10% from
1994's level which was up $168,047,000 or 12% from 1993.  Net sales
for both 1995 and 1994 were favorably affected by higher unit
volume, selected selling price increases, and translation of
foreign currency sales to U.S. dollars at higher average foreign
currency rates.  Worldwide unit sales of chewing gum increased 2%
in 1995 from 1994 which were up 9% from 1993.  Selected selling
price changes increased net sales about 3% in 1995 and 2% in 1994.

       In North America, U.S. unit volume of Wrigley brands was
less than 1% above 1994 which was up 3% from 1993.  Increased
shipments of Winterfresh@, a sugar product introduced in 1994,
tended to offset volume declines from other brands in the U.S. in
1995.  Winterfresh accounted for most of the U.S. gain in 1994. 
Decreased sales to Mexico lowered North American unit volume in
1995 by 2% following higher shipments in 1994 which increased the
region's volume by 2% from 1993.  At Amurol Confections Company,
1995 unit shipments decreased 6% from 1994 which were up 2% from
1993.

       Overseas, unit volume increased 8% in 1995 from 1994 which
increased 15% from 1993.  Customer shipments to emerging markets in
China, Vietnam and Central Europe led to most of the gain in 1995. 
Shipments in Eastern and Central Europe, the U.K.  and Germany
accounted for over two-thirds of the overseas gains in 1994. 
Asia/Pacific 1994 unit volume gains were relatively small as a
decline in the Philippines following a selling price increase
tended to offset the volume increases in China and other markets.

Investment and Other Income

In 1995, consolidated investment and other income decreased by
$11,786,000 or 44% mainly due to the 1994 one-time gain on
marketable equity securities noted below. Higher invested balances
and yields in 1995 partially offset the one-time decrease from
1994.

       Investment and other income increased in 1994 from 1993 by
$14,659,000 or 123% due to recognition of $14,342,000 market
appreciation of the marketable equity securities contributed to the
Company's charitable foundation.  This 1994 gain was offset by
contribution expense classified in Selling, Distribution and
General Administrative Expenses.  The contribution was made in
anticipation of a change in the income tax deductibility of such
contributions after 1994.

Cost of Sales and Gross Profit

Consolidated cost of sales increased $80,577,000 or nearly 12% in
1995 from 1994 mainly due to higher product costs, foreign currency
translation at higher exchange rates and increased international
volume.

       In 1994, cost of sales increased $80,286,000 or 13% from
1993.  Most of this increase was from the higher worldwide
shipments and increased costs including import duties in Central
and Eastern Europe.  Translation of foreign currency costs at
higher average exchange rates also added to the increase from 1993.

       Consolidated gross profit in 1995 was $976,912,000, an
increase of $77,803,000 or nearly 9% from 1994 which had increased
$87,761,000 or 11% from 1993.  The consolidated gross profit margin
on net sales was 55.7% for 1995, 56.3% for 1994 and 56.8% for 1993. 
Generally higher product costs led to the somewhat lower margin
in 1995 while sales growth in markets with lower margins led to the
slightly lower consolidated margin in 1994 from 1993.

<PAGE>

Selling, Distribution and
General Administrative
Expenses

Consolidated selling, distribution and general administrative
expenses increased $30,498,000 or 5% in 1995 from 1994 which were
up $66,095,000 or nearly 12% from 1993.  The increase in 1994
includes the Company's contribution of appreciated marketable
equity securities to its charitable foundation previously discussed
in Investment and Other Income.  Excluding the nonrecurring amount
of the 1994 contribution would result in an increase of $44,498,000
or 7% in 1995 from 1994 and $52,095,000 or nearly 10% in 1994 from
1993.  Worldwide selling and marketing expenditures were a major
factor in those increases each year.

       As a percentage of consolidated net sales, these expenses
have been as follows:

<TABLE>
                                                        1995        1994        1993
<S>                                                    <C>         <C>
Selling and Marketing                                   26.0%       26.1%       25.9%
Distribution and
  General Administrative                                10.4%       12.0%       12.1%
                                                        36.4%       38.1%       38.0%
</TABLE>

Income Taxes

The effective consolidated income tax rate was 36.1% in 1995, 34.7%
in 1994 and 37.3% in 1993.  The lower effective rate in 1994 is
mainly from the tax benefit of the contribution of appreciated
securities to the Company's foundation noted above.  Excluding the
effect of this transaction, the 1994 effective tax rate would
have been about 36.2%.

       Income taxes in 1995 increased by $3,746,000 or 3% from 1994
which increased $18,802,000 or 18% from the prior year.

Net Earnings

Consolidated net earnings in 1995 decreased by $6,794,000 and $.05
per share or 3% from 1994.  However, 1994 net earnings of
$230,533,000 and $1.98 per share included
the gain from the nonrecurring sale of real estate holdings in
Singapore which added $24,765,000 after taxes or $.21 per share to
that year's reported results.  Excluding the nonrecurring Singapore
gain in 1994, 1995 net earnings increased $17,971,000 and $.16 per
share or 9%.

       Net earnings in 1994 increased by $55,642,000 and $.48 per
share or 32% from 1993.  Excluding the nonrecurring gain from
Singapore properties, 1994 net earnings increased by $30,877,000
and $.27 per share or 18%.

Liquidity and Capital Resources
Common Stock Purchases

The Company paid $11,811,000 in 1995, $13,225,000 in 1994 and
$15,077,000 in 1993 from internal cash to acquire 261,000, 292,000
and 450,000 shares of its Common Stock, respectively.  The Company
remained in a strong financial position after these disbursements. 
Further purchases of Common Stock in 1996 are also likely to
be from internally generated funds.

Current Ratio

The Company has maintained a strong financial position with a
current ratio (current assets divided by current liabilities) of
approximately 3 to 1 for the periods under discussion (1993-1995).

Additions to Property,
Plant and Equipment

Capital expenditures for 1995 increased from 1994 by $15,746,000 or
18%, and 1994 capital expenditures increased from 1993 by
$23,918,000 or 38%.  All of the capital expenditures for 1995 and
1994 were funded from the Company's operations and internal sources
including the proceeds from the sale of real estate holdings in
Singapore during 1994.  Additions to property, plant and equipment
in 1996 are expected to be above 1995 expenditures and are also
expected to be funded from internal sources.


<PAGE>

                                   Nonfinancial Information

<PAGE>
                                                                  
  Wm. Wrigley Jr. Company

William Wrigley
Director of the Company since 1960
Joined the Wm.  Wrigley Jr.  Company in 1956
President & Chief Executive Officer since 1961
Director, Texaco Inc., since 1974
Director, American Home Products Corporation, since 1981
Director, Grocery Manufacturers of America, since 1983

    Committees of
The Board of Directors

       Audit

Charles F. Allison III
Chairman
Gary E. Gardner
Penny Pritzker
Richard K. Smucker

       Compensation

Robert P. Billingsley
Chairman
Charles F. Allison III
Lee Phillip Bell

       Nominating

Lee Phillip Bell
Chairman
Robert P. Billingsley
Richard K. Smucker

Charles F. Allison III
Director of the Company since 1980
Joined Booz, Allen & Hamilton in 1958
Senior Vice President since 1977
Chairman, Operating Council (1989-92)

Robert P. Billingsley
Director of the Company since 1977
Executive Vice President, WLD Enterprises (1987-94)
Vice President, Northern Trust Bank of Florida (1981-86)
Vice President, Northern Trust Company (1966-81)

Penny Pritzker
Director of the Company since 1994
President, Classic Residence by Hyatt since 1987
Partner, Pritzker & Pritzker, since 1985
President, Penguin Group L.P., since 1989
Director, Coast-to-Coast Financial Corporation, since 1990
Chairman of the Board, Superior Savings Bank (1991-94)

<PAGE>
                                                                  
    Board of Directors


Douglas S. Barrie
Joined the Wm.  Wrigley Jr.  Company in 1983
Group Vice President - International since 1984
Employed by Procter & Gamble (1955-83)
(elected January 30, 1996)

R. Darrell Ewers
Director of the Company since 1984
Joined the Wm.  Wrigley Jr.  Company in 1979
Executive Vice President (1984-95)
Employed by Procter & Gamble (1955-79)
Director, Wallace Computer Service (1993-95)
(retiring March 6, 1996)

Richard K. Smucker
Director of the Company since 1988
Joined The J. M. Smucker Company in 1972
President and Director since 1987 and 1975 respectively
Executive Vice President and Chief Administrative Officer (1981-86)
Vice President, Finance and Administration (1978-81)
Director, Sherwin-Williams Company, since 1991

Lee Phillip Bell
Director of the Company since 1981
President & Director, Bell Phillip Television Productions,
since 1980
Co-Producer, The Bold and the Beautiful
Partner, Bell Dramatic Serials

Gary E. Gardner
Director of the Company since 1994
Joined Soft Sheen Products, Inc. in 1970
President & Director, Soft Sheen Products, Inc. since 1983
Vice President of Operations (1977-83)
Director, American Health and Beauty Aids, since 1987
Director, First Brands, since 1994

William Wrigley, Jr.
Director of the Company since 1988
Joined the Wm.  Wrigley Jr.  Company in 1985
Vice President since 1991
Assistant to the President (1985-1992)
Director, The J. M. Smucker Company, since 1991

<PAGE>
                                                                  
  Elected Officers--1995

William Wrigley
President & Chief Executive Officer

R. Darrell Ewers
Executive Vice President
(retired August 31, 1995)

Douglas S. Barrie
Group Vice President--International

Ronald O. Cox
Group Vice President--Marketing

John F. Bard
Senior Vice President

Martin J. Geraghty
Senior Vice President--Manufacturing

William Wrigley, Jr.
Vice President

Donald E. Balster
Vice President--Production

Gary R. Bebee
Vice President--Customer Marketing

David E. Boxell
Vice President--Personnel

J. E. Dy-Liacco
Vice President--International

Susan S. Fox
Vice President--Consumer Marketing

Philip G. Hamilton
Vice President--International

H. J. Kim
Vice President--Engineering

Jon Orving
Vice President--International

Dushan Petrovich
Vice President--Treasurer

Stefan Pfander
Vice President--International

Wm. M. Piet
Vice President--Corporate Affairs,
  Secretary and Assistant to the President

John A. Schafer
Vice President--Purchasing

Philip G. Schnell
Vice President--Research & Development

Christafor E. Sundstrom
Vice President--Corporate Development

<PAGE>

Philip C. Johnson
Senior Director--Benefits and Compensation

Dennis R. Mally
Senior Director--Information Services

John H. Sutton
General Manager--Converting Division

Dennis J. Yarbrough
Corporate Controller

<PAGE>

     Corporate Facilities and Associated Companies--1995


Domestic Facilities

Corporate Offices
Wrigley Building
410 North Michigan Avenue
Chicago, Illinois 60611

Production Facilities
Chicago, Illinois
Gainesville, Georgia
Santa Cruz, California

Operating Associated Companies

       Domestic

Amurol Confections Company*
Yorkville, Illinois 60560

Four-Ten Corporation
Chicago, Illinois 60611

L. A. Dreyfus Company*
Edison, New Jersey 08820

Northwestern Flavors, Inc.*
West Chicago, Illinois 60185

       International

The Wrigley Company Pty.  Limited*
Sydney, Australia

Wrigley Austria Ges.m.b.H.*
Salzburg, Austria

Wrigley Bulgaria EOOD
Sofia, Bulgaria

Wrigley Canada Inc.*
Don Mills, Ontario, Canada

Wrigley Chewing Gum Company Ltd.*
Guangzhou, Guangdong,
People's Republic of China

Wrigley s.r.o.
Prague, Czech Republic

The Wrigley Company Limited*
Plymouth, England, U.K.

Oy Wrigley Scandinavia Ab
Turku, Finland

Wrigley S.A.*
Biesheim, France

Wrigley G.m.b.H.
Munich, Germany

Wrigley N.V.
Amsterdam, Holland

<PAGE>

The Wrigley Company (H.K.) Limited
Hong Kong, B.C.C.

Wrigley Hungaria, Kft.
Budapest, Hungary

Wrigley India Private Limited*
Bangalore, Karnataka, India

Wrigley & Company, Ltd., Japan
Tokyo, Japan

The Wrigley Company (East Africa) Limited*
Nairobi, Kenya

The Wrigley Company (Malaysia) Sdn.  Bhd.
Kuala Lumpur, Malaysia

The Wrigley Company (N.Z.) Limited
Auckland, New Zealand

Wrigley Scandinavia AS
Oslo, Norway

The Wrigley Company (P.N.G).  Pty.  Ltd.
Port Moresby, Papua, New Guinea

Wrigley Philippines, Inc.*
Pasig, Metro Manila, Philippines

Wrigley Poland Sp zo.o*
Poznan, Poland

Wrigley Romania Produse Zaharoase SRL
Bucharest, Romania

Wrigley T.O.O.
Moscow, Russia

Wrigley d.o.o.
Ljubljana, Slovenia

Wrigley Co., S.A.
Santa Cruz de Tenerife
Canary Islands, Spain

Wrigley Scandinavia AB
Stockholm, Sweden

Wrigley Taiwan, Limited*
Taipei, Taiwan, R.O.C.


*  Denotes production facility.

<PAGE>
                                                                  
  Stockholder Information

Stockholder Inquiries

Any inquiries about your Wrigley stockholdings should be directed
to:

       Stockholder Relations
       Wm.  Wrigley Jr.  Company
       410 North Michigan Avenue
       Chicago, Illinois 60611
       1-800-824-9681

Capital Stock

Common Stock of the Wm.  Wrigley Jr.  Company is traded on the New
York Stock Exchange.  The Company's symbol is WWY.

Class B Common Stock, issued to stockholders of record on April 4,
1986, has restricted transferability and is not traded on the New
York Stock Exchange.  It is at all times convertible, on a
share-for-share basis, into Common Stock and once converted is
freely transferable and publicly traded.  Class B Common Stock also
has the same rights as Common Stock with respect to cash dividends
and treatment upon liquidation.

Dividends

Regular quarterly dividends are paid in advance on the first
business day of February, May, August, and November with the record
date for each payment falling on or about the 15th of the prior
month.  The Company also has a long history of paying "extra"
dividends.  In recent years, a single "extra" dividend has been
paid in December.


Dividend Reinvestment Plan

The Dividend Reinvestment Plan (DRP) is open to all stockholders of
record.  The Plan is administered by First Chicago Trust Company of
New York and uses cash dividends on both Common Stock and Class B
Common Stock, along with voluntary cash contributions, to purchase
additional shares of Common Stock.  Cash contributions
can be made monthly for a minimum of $50 and a maximum of $5,000. 
The Company pays all brokerage and administrative costs associated
with the DRP.

       All shares purchased through the Plan are retained in a DRP
account, so there are no certificates that could be lost,
misplaced, or stolen.  Additionally, once a DRP account is
established, a participant can deposit any Wrigley stock
certificates held outside the Plan into the account for
safekeeping.

       Just over 17,500 or 60.6% of the Company's stockholders of
record currently participate in the DRP.  A brochure fully
describing the Plan and its enrollment procedure is available upon
request.

Direct Dividend Deposit Service

The Direct Dividend Deposit Service allows stockholders to receive
cash dividends through electronic deposits into their checking or
savings account.

Stock Certificates

For security and tax purposes, stockholders should keep a record of
all of their stock certificates.  The record should be kept in a
separate place from the certificates themselves and should contain
the following information for each certificate: exact registration,
number of shares, certificate number, date of certificate, and the
original cost of the shares.

       If a stock certificate is lost or stolen, notification
should be sent to the Company immediately.  The transfer agent has
two requirements to be met before a new certificate will be
issued--a completed affidavit and payment for an indemnity bond
based on the current market value of the lost or stolen stock.  The
replacement of a certificate will take about a week to ten days. 
Even if a certificate is lost or stolen, the stockholder will
continue to receive dividends on those shares while the new
certificate is being issued.

<PAGE>

       A transfer of stock is required when the shares are sold or
when there is any change in name or ownership of the stock.  To be
accepted for transfer, the stockholder's signature on the
certificate or stock power must be guaranteed by an Eligible
Guarantor Institution such as a commercial bank, trust company,
securities broker/dealer, credit union, or savings association
participating in a Medallion program approved by the Securities
Transfer Association.  A verification by a notary public is not
sufficient.  Anytime a certificate is mailed, it should be sent
registered mail, return receipt requested.

Consolidation of Multiple
Accounts

To avoid receiving duplicate mailings, stockholders with more than
one Wrigley account may want to consolidate their shares.  For more
information, please contact the Company.

Company Publications

The Company's 1995 annual report to the Securities and Exchange
Commission on Form 10-K is expected to be available on or about
April 4, 1996.


       The Wrigley Way: Continuing Our Legacy Of Social
Responsibility is a currently available document covering the
Wrigley Company's role as a corporate citizen
and emphasizing the importance it places on employee and community
relations.

       A copy of either publication will be provided without charge
to any stockholder of record submitting a request.  Such requests
should be addressed to Corporate
Communications at the main office of the Company.

Transfer Agent and Registrar

The First Chicago Trust Company of New York
P. O. Box 2500
Jersey City, New Jersey 07303-2500
1-800-446-2617




<PAGE>
<TABLE>

Parents and Subsidiaries of Registrant
<S>                                                    <C>
                                                       State or Country
         Name of Company                               of Corporation  

Wm. Wrigley Jr. Company..............................  Delaware
  Companies included in consolidation -- all 100% 
  owned by Parent Company:
Northwestern Flavors, Inc............................  Illinois
L.A. Dreyfus Company.................................  Delaware
Four-Ten Corporation.................................  Illinois
Amurol Confections Company...........................  Illinois
Wrigley Enterprises, Inc.............................  Delaware
Wrigley Canada Inc...................................  Canada
Wrigley (Cayman) Ltd.................................  Cayman Islands
The Wrigley Company Limited..........................  England
The Wrigley Company Pty. Limited.....................  Australia
The Wrigley Company (N.Z.) Limited...................  New Zealand
Wrigley GmbH.........................................  Germany
Wrigley Hungaria, Kft................................  Hungary
Wrigley India Private Limited........................  India
Wrigley N.V..........................................  The Netherlands
Wrigley Philippines, Inc.............................  Philippines
Wrigley S.A..........................................  France
Wrigley Austria Ges.m.b.H............................  Austria
Wrigley Chewing Gum Co. Ltd..........................  People's Republic of China
The Wrigley Company (H.K.) Limited...................  Hong Kong
The Wrigley Company (E.A.) Ltd.......................  Kenya
Wrigley Co., S.A.....................................  Spain
Wrigley & Company Ltd., Japan........................  Japan
Wrigley Taiwan, Limited..............................  Republic of China
Wrigley Malaysia Sdn. Bhd............................  Malaysia
Wrigley d.o.o........................................  Slovenia
Wrigley s.r.o........................................  Czech Republic
Wrigley Poland Sp. zo.o..............................  Poland
Wrigley T.O.O........................................  Russia
Wrigley Romania Produse Zaharoase SRL................  Romania
Wrigley Bulgaria EOOD................................  Bulgaria
  Companies included in consolidation which are owned
  by wholly-owned associated companies of the Parent
  Company:
   100% owned by The Wrigley Company Limited, England-
     Wrigley Scandinavia AB..........................  Sweden
   100% owned by Wrigley Scandinavia, AB Sweden-
     OY Wrigley Scandinavia Ab.......................  Finland
     Wrigley Scandinavia AS..........................  Norway
   100% owned by The Wrigley Company Pty.
   Limited, Australia-
     The Wrigley Company (P.N.G.) Pty. Ltd...........  New Guinea

</TABLE>

      NOTE:  The list above excludes 100% owned subsidiaries which
are primarily inactive and taken singly, or as a group, do not
constitute significant subsidiaries.

      William Wrigley, President, Chief Executive Officer, a
director and beneficial owner of more than 5% of both classes of
the outstanding shares of the Company, may be deemed to be a
"Parent" of the Wm. Wrigley Jr. Company under the rules and
regulations promulgated by the Securities and Exchange Commission.



<PAGE>

                               POWER OF ATTORNEY

KNOWN ALL MEN BY THESE PRESENTS:

      That the undersigned officers and directors of the Wm. Wrigley
Jr. Company hereby severally constitute and appoint William
Wrigley, C.F. Allison III and Wm. M. Piet, or any of them singly,
our true and lawful attorneys and agents with full power to them
and each of them singly, to sign for us in our names in the
capacities indicated below the Form 10-K Report of the Wm. Wrigley
Jr. Company for the fiscal year ended December 31, 1995, and any
and all amendments thereto, to file the same, with all exhibits
thereto and documents therewith, with the Securities and Exchange
Commission, hereby granting to such attorneys and agents, and each
of them, full power of substitution and revocation in the premises,
and generally to do all such things in our name and behalf in our
capacities as officers and directors to enable the Wm. Wrigley Jr.
Company to comply with the provisions of the Securities Exchange
Act of 1934, and all regulations of the Securities and Exchange
Commission thereunder, hereby ratifying and confirming our
signatures as they may be signed by our attorneys, or any one of
them, to said Form 10-K Report, and any and all amendments thereto,
and all that said attorneys and agents, or any of them may do or
cause to be done by virtue of these presents.

      IN WITNESS WHEREOF, the undersigned have hereunto executed the
Power of Attorney this 6th day of March, 1996.

       /s/ WILLIAM WRIGLEY              /s/ JOHN F. BARD
           William Wrigley                  John F. Bard
      President, Chief Executive       Senior Vice President
          Officer, Director          (Principal Financial Officer)


                       /s/  DENNIS J. YARBROUGH
                            Dennis J. Yarbrough
                           Corporate Controller
                      (Principal Accounting Officer)


     /s/ CHARLES F. ALLISON III             /s/ DOUGLAS S. BARRIE 
         Charles F. Allison III                 Douglas S. Barrie 
                Director                             Director

         /s/ LEE PHILLIP BELL             /s/ ROBERT P. BILLINGSLEY 
             Lee Phillip Bell                 Robert P. Billingsley 
                Director                            Director


         /s/ GARY E. GARDNER                 /s/ PENNY PRITZKER
             Gary E. Gardner                     Penny Pritzker
                Director                            Director


        /s/ RICHARD K. SMUCKER             /s/ WILLIAM WRIGLEY, JR.
            Richard K. Smucker                 William Wrigley, Jr.
                Director                             Director

STATE OF ILLINOIS    )
                     ) SS
COUNTY OF COOK       )

      I, Steven C. Huston, a Notary Public in and for said County,
in the aforesaid State, DO HEREBY CERTIFY that the above-named
directors and officers of the Wm. Wrigley Jr. Company, personally
known to me to be the same persons whose names are subscribed to
the foregoing instruments, appeared before me this day in person,
and severally acknowledged that they signed and delivered the said
instrument as their free and voluntary act, for the uses and
purposes therein set forth.

      GIVEN under my hand and notarial seal this 6th day of March,
1996.



                                          /s/  STEVEN C. HUSTON
                                               Notary Public
My Commission Expires:
11-10-96                             


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1995
<PERIOD-END>                               DEC-31-1995
<CASH>                                         125,725
<SECURITIES>                                   125,774
<RECEIVABLES>                                  179,863
<ALLOWANCES>                                     9,060
<INVENTORY>                                    235,347
<CURRENT-ASSETS>                               672,096
<PP&E>                                         730,498
<DEPRECIATION>                                 383,007
<TOTAL-ASSETS>                               1,099,219
<CURRENT-LIABILITIES>                          213,413
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        15,496
<OTHER-SE>                                     781,356
<TOTAL-LIABILITY-AND-EQUITY>                 1,099,219
<SALES>                                      1,754,931
<TOTAL-REVENUES>                             1,769,742
<CGS>                                          778,019
<TOTAL-COSTS>                                1,419,511
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               1,955
<INCOME-PRETAX>                                350,231
<INCOME-TAX>                                   126,492
<INCOME-CONTINUING>                            223,739
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   223,739
<EPS-PRIMARY>                                     1.93
<EPS-DILUTED>                                     1.93
        

</TABLE>


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