WRIGLEY WILLIAM JR CO
10-Q, 1996-04-29
SUGAR & CONFECTIONERY PRODUCTS
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<PAGE>

                            FORM 10-Q

               SECURITIES AND EXCHANGE COMMISSION

                     WASHINGTON, D.C. 20549


(Mark One)

[x] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
    SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended            March 31, 1996

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
    SECURITIES EXCHANGE ACT OF 1934

For the transition period from                  to                



For Quarter Ended March 31, 1996      Commission file number 1-800



                          WM. WRIGLEY JR. COMPANY                 
             (Exact name of registrant as specified in its charter)


          DELAWARE                               36-1988190
(State or other jurisdiction of             (I.R.S. Employer
 incorporation or organization)             Identification No.)

     410 North Michigan Avenue
        Chicago, Illinois                                 60611   
(Address of principal executive offices)                (Zip Code)


(Registrant's telephone number, including area code) 312-644-2121

Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or
for such shorter period that the registrant was required to file
such reports), and (2) has been subject to such filing requirements
for the past 90 days. Yes     x    .
No        .

91,617,527 shares of Common Stock and 24,568,688 shares of Class B
Common Stock were outstanding as of April 15, 1996.

<PAGE>
<TABLE>
                                             FORM 10-Q

                              PART I - FINANCIAL INFORMATION - ITEM 1

                                        WM. WRIGLEY JR. COMPANY

                         STATEMENT OF CONSOLIDATED EARNINGS (CONDENSED)

 
                                       Three Months Ended
                                           March 31       
                                      1996         1995   
<S>                              <C>          <C>
Revenues:                
  Net sales                       $426,674      410,159
  Investment and other income        3,181        3,069       
     
      Total revenues               429,855      413,228       

Costs and expenses:
  Cost of sales                    187,864      181,761     
  Selling, distribution, and
    general administrative         150,966      146,159     
  Interest                             251          199      

      Total costs and expenses     339,081      328,119      

Earnings before income taxes        90,774       85,109      

Income taxes                        33,161       29,833   
        
Net earnings                      $ 57,613       55,276        

Net earnings per average share of
  common stock                    $       .50          .48
Dividends declared per share of
   common stock                   $       .17          .14     

Average number of shares 
  outstanding for the period      115,987,298  116,184,259   
                    
All dollar amounts in thousands except for per share values.

SEE ACCOMPANYING NOTES ON PAGE 5

</TABLE>

<PAGE>
<TABLE>

                                                             FORM 10-Q

                                          PART I - FINANCIAL INFORMATION - ITEM 1 (Cont'd)
                                                       WM. WRIGLEY JR. COMPANY
                                          STATEMENT OF CONSOLIDATED CASH FLOWS (CONDENSED)
                                                          Three Months Ended
                                                               March 31,       
                                                          1996           1995

CASH FLOWS - OPERATING ACTIVITIES


<S>                                                    <C>            <C>
   Net earnings                                         $57,613        55,276
   Adjustments to reconcile net earnings to net
    cash flows from operating activities:             
     Depreciation                                        10,720        10,443  
     (Gain) Loss on sales of property, plant, and 
      equipment                                            (292)          131 
     (Increase) decrease in:                                     
       Accounts receivable                              (17,565)      (28,704)
       Inventories                                      (12,501)        5,411 
       Other current assets                              (3,848)       (5,316)               
       Other assets and deferred charges                 (3,621)        1,826            
       Increase (decrease) in:                                     
       Accounts payable                                  (1,165)        9,141  
       Accrued expenses                                   4,573        (9,722)      
       Income and other taxes payable                    21,248        18,803     
       Deferred taxes                                      (154)         (261)
       Other noncurrent liabilities                      10,589         5,009    

   Net cash flows - operating activities                 65,597        62,037    

CASH FLOWS - INVESTING ACTIVITIES

   Additions to property, plant, and equipment          (17,671)      (17,966)
   Proceeds from property retirements                       639           302
   Purchases of short-term investments                 (113,434)      (95,753)
   Maturities of short-term investments                 107,060        90,333 
  
     Net cash flows - investing activities             ( 23,406)      (23,084)  

CASH FLOWS - FINANCING ACTIVITIES

   Dividends paid                                       (19,720)      (16,269)
   Common stock purchased                                (3,654)       (7,742)
   Proceeds from Notes Payable                               -         52,000
   Net cash flows - financing activities                (23,374)       27,989
Effect of exchange rate changes on cash and
  cash equivalents                                        1,019        (1,026) 

Net increase in cash and cash equivalents                19,836        65,916  
Cash and cash equivalents at beginning of period        125,725       127,569   

Cash and cash equivalents at end of period             $145,561       193,485              
SUPPLEMENTAL CASH FLOW INFORMATION

  Income taxes paid                                    $ 14,340        13,181   
  Interest paid                                        $    213           174 
  Interest and dividends received                      $  3,114         3,059 

All dollar amounts in thousands.
SEE ACCOMPANYING NOTES ON PAGE 5

</TABLE>

<PAGE>
<TABLE>

                                                       FORM 10-Q
                                   PART I - FINANCIAL INFORMATION - ITEM 1 (Cont'd)
                                             WM. WRIGLEY JR. COMPANY
                                        CONSOLIDATED BALANCE SHEET (CONDENSED)
                           
                                                      March 31,     December 31,
                                                         1996           1995    
<S>                                                  <C>            <C>
Current assets:
  Cash and cash equivalents                           $145,561        125,725     
  Short-term investments                               112,807        105,947
  Accounts receivable                                  
   (less allowance for doubtful accounts;
    3/31/96-$8,029; 12/31/95-$9,060)                   186,680        170,803
  Inventories -
    Finished goods                                      58,095         54,231            
    Raw materials and supplies                         188,574        181,116
                                                       246,669        235,347
  
  Other current assets                                  28,193         24,683
  Deferred income taxes - current                        8,973          9,591
      Total current assets                             728,883        672,096 

Marketable equity securities at fair value              17,900         19,827  
Other assets and deferred charges                       44,292         39,696
Deferred income taxes - noncurrent                      21,311         20,109

Property, plant and equipment, at cost                 740,032        730,498
Less accumulated depreciation                          388,999        383,007
                                                       351,033        347,491
      Total assets                                  $1,163,419      1,099,219

Current liabilities:
  Accounts Payable                                  $   73,939         75,815
  Accrued Expenses                                      71,950         67,958
  Dividends Payable                                     19,716         19,720          
  Income and other taxes payable                        70,130         49,152
  Deferred income taxes - current                          576            768   
      Total current liabilities                        236,311        213,413

Deferred income taxes - noncurrent                      19,563         19,536
Other noncurrent liabilities                            79,544         69,418

Stockholders' equity:
  Preferred stock - no par value
      Authorized - 20,000,000 shares
      Issued - None
  Common stock - no par value
      Authorized - 400,000,000 shares
      Issued - 91,634,335 shares at 3/31/96;            12,218         12,205
               91,540,696 shares at 12/31/95             
  Class B Common Stock - convertible                  
      Authorized - 80,000,000 shares           
      Issued and outstanding -                           3,278          3,291
              24,586,154  shares at 3/31/96;
              24,679,793 shares at 12/31/95              

  Additional paid-in capital                             1,114          1,625

  Retained earnings                                    824,440        786,543
  Foreign currency translation adjustment              (11,284)        (8,038)
  Unrealized holding gains on marketable equity                       
    securities                                          10,406         11,404
  Common Stock in treasury, at cost - 244,263
    shares at 3/31/96; 219,394  shares at 12/31/95     (12,171)       (10,178) 
       Total stockholders' equity                      828,001        796,852  

       Total liabilities & stockholders' equity     $1,163,419      1,099,219  
All dollar amounts in thousands.
SEE ACCOMPANYING NOTES ON PAGE 5.

</TABLE>

<PAGE>

                            FORM 10-Q

        PART I - FINANCIAL INFORMATION - ITEM 1  (Cont'd)

                     WM. WRIGLEY JR. COMPANY

     NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONDENSED)


1.   The Statement of Consolidated Earnings (Condensed) and of
     Consolidated Cash Flows (Condensed) for the three month 
     periods ended March 31, 1996 and 1995, and the Consolidated
     Balance Sheet (Condensed) at March 31, 1996 are unaudited. 
     In the Company's opinion, the accompanying financial
     statements reflect all adjustments (which include only
     normal recurring adjustments), necessary to present fairly
     the results for the periods, and have been prepared on a
     basis consistent with the 1995 audited consolidated
     financial statements.  These condensed financial statements
     should be read in conjunction with the 1995
     consolidated financial statements and related notes.

2.   An analysis of the cumulative foreign currency translation 
     adjustment follows (in thousands of dollars).

                                         Decrease (Increase) to
                                          Stockholders' Equity 

     First Quarter                         1996          1995 

     Balance at January 1                $ 8,038        13,502 
     Translation adjustment for the
       first quarter                       3,246        (9,328)

     Balance at March 31                 $11,284         4,174 
     
3.    Subsequent Event

<PAGE>

                                   FORM 10-Q
                    PART I - FINANCIAL INFORMATION - ITEM 2

                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF 
               RESULTS OF OPERATIONS AND FINANCIAL CONDITION


RESULTS OF OPERATIONS

Revenues

Net Sales

The 1996 first quarter net sales were $426.7 million, an increase
of 4% from the prior year.  Higher overseas volume partially
offset by lower domestic volume and a favorable mix of products
sold account for the increase.

Costs and Expenses

Cost of Sales

Cost of sales for the first quarter 1996 increased $6.1 million
or 3% compared to the prior year.  This was mainly due to
somewhat higher product costs, and higher international shipments
in 1996.

The consolidated gross profit percentage for the first quarter of
1996 was 56.0%, compared to 55.7% for the first quarter of 1995,
mainly due to selected selling price increases since the first
quarter last year.

Selling, Distribution, and General Administrative

The selling, distribution, and general administrative expenses
for the first quarter of 1996 increased $4.8 million or 3% from
the prior year.  Marketing and selling expenses accounted for the
increase.

Income Taxes

The consolidated effective tax rate was 36.5% for the first
quarter 1996 compared to 35.1% for the same quarter last year. 
The 1995 effective rate benefited primarily from foreign tax
credits.

Net Earnings

Net earnings for the first quarter of 1996 were $57.6 million or
$.50 per share compared to last year's results of $55.3 million
or $.48 per share for the same period.

<PAGE>

FORM 10-Q
PART I - FINANCIAL INFORMATION - ITEM 2 (Cont'd)

MANAGEMENT'S DISCUSSION AND ANALYSIS OF 
RESULTS OF OPERATIONS AND FINANCIAL CONDITION




LIQUIDITY AND CAPITAL RESOURCES


At March 31, 1996 the Company's cash and cash equivalents and
short-term investments totaled $258.4 million compared to $231.7
million at December 31, 1995 - an increase of $26.7 million.  The
ratio of current assets to liabilities (current ratio) at both
March 31, 1996 and December 31, 1995 was 3.1 to 1.

Capital expenditures for 1996 are expected to be higher than
1995's expenditures of $102.8 million and are expected to be
funded from the Company's operations and internal sources.

Subsequent Event--Factory Closure

On April 23, 1996 the Company made the decision and then
announced the next day a plan to close its Santa Cruz, California
factory by the second quarter of 1997.  Total costs to close the
factory are estimated at $24 million.  An estimated charge of $19
million for these costs will be included in the Company's results
for the quarter ending June 30, 1996 and will reduce earnings by
$.10 per share.  This second quarter estimated charge of $19
million will consist of $17 million for employee severance and
costs to maintain and sell the property and another $2 million
for employee relocation and training and other costs.  Also, the
Company expects to incur the remaining $5 million during the next
year for employee relocation and training, transition, and other
costs associated with the closure.  These costs will be expensed
as incurred.  With this realignment of production and related
efficiencies, U.S. operating costs are expected to be lower by
about $6 million in 1997 and $12 to $13 million annually starting
in 1998.

<PAGE>

                            FORM 10-Q

                   PART II - OTHER INFORMATION

 
Item 4 - Submission of Matters to Vote of Security Holders

    The Annual Meeting of Stockholders of the Wm. Wrigley Jr.
Company was held on March 6, 1996 to consider the following
proposals: (1) the election of nine directors to serve for the
ensuing year; (2) ratification of the appointment of Ernst &
Young as the Company's independent auditors for 1996; and, (3)
that the directors of the company consider discontinuance of all
options, rights, SAR's, awards, etc. to top management officials
of the company after expiration of existing programs.  The
results of the voting on each matter, as determined by the
independent inspectors of election, are as follows:

    Proposal 1.  Election of nine directors.  With each class
    of stock voting together, a total of 338,083,946 votes
    were eligible to be cast and a total of 309,913,211 were
    submitted with respect to each nominee as follows:

    Nominee                     For       % For      Withheld   
    Charles F. Allison III  309,316,766    99.81      596,445
    Douglas S. Barrie       309,415,031    99.84    498,180
    Lee Phillip Bell        309,366,033    99.82      547,178
    Robert P. Billingsley   309,314,444    99.81      598,767
    Gary E. Gardner         309,093,414    99.74      819,797
    Penny Pritzker          308,987,690    99.70      925,521
    Richard K. Smucker      309,295,825    99.80      617,386
    William Wrigley         309,406,947    99.84      506,264
    William Wrigley, Jr.    309,399,470    99.83      513,741


    Proposal 2.  Ratification of Auditors.  With each class
    of stock voting together, a total of 338,083,946 votes
    were eligible to be cast and a total of 309,913,211 were
    submitted as follows:

                             For           Against      Abstain
                            
                          309,122,203     488,645      302,363

    Proposal 3.  That the directors of the company consider
discontinuance of all options, rights, SAR's, awards, etc. to top
management officials of the company after expiration of existing
programs.  With each class of stock voting together, a total of
338,083,946 votes were eligible to be cast and a total of
309,913,211 were submitted as follows:

<TABLE>
                           For          Against        Abstain      Uninstructed
<S>                    <C>           <C>             <C>            <C>
                        7,296,979     288,965,251     3,992,113      9,658,868

</TABLE>

<PAGE>

                                    FORM 10-Q

                            PART II - OTHER INFORMATION

                            Item 5 - Other Information


    At its meeting of August 18, 1993, the Board of Directors
adopted a resolution authorizing the Company to purchase from
time to time shares of the Company's Common Stock not to exceed
$100,000,000 in aggregate price.  

    The Company's Management Incentive Plan (MIP) authorizes the
granting of up to 5,400,000 shares of the Company's Common Stock
(including 492,222 shares issued under the predecessor 1984 Stock
Award Plan) to key managers in various forms including stock
grants and stock appreciation rights.  Shares so awarded may be
issued from the Company Treasury or purchased in the open market. 

    The Company Stock Retirement Plan for Non-employee Directors
authorizes award of up to 300,000 shares in the aggregate to non-
employee directors upon their retirement from the Board. Shares
so awarded may be issued from the Company Treasury or purchased
in the open market.

Under this resolution and these plans, the Company acquired and
distributed stock in the first quarter of 1996 as follows:

<TABLE>
                                                Aggregate                    Shares
                                 Shares         Purchase      Shares           in
Period                          Acquired         Price      Distributed     Treasury           
<S>                            <C>             <C>          <C>            <C>

1st Quarter                       60,772       $3,653,618      35,903        24,869
Treasury shares held at 12/31/95                                            219,394
Total Treasury shares at 3/31/96                                            244,263

</TABLE>

Item 6 - Exhibits and Reports on Form 8-K

(b)  The Company has not filed a Form 8-K for the three month
     period ended March 31, 1996.

<PAGE>

                            FORM 10-Q

                            SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.



                                  WM. WRIGLEY JR. COMPANY
                                        (Registrant)


                                  By                             
                                      Dennis J. Yarbrough
                                      Corporate Controller


                                  By                             
                                      Dushan Petrovich
                                      Vice President - Treasurer




Date    April 24, 1996 



<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                         145,561
<SECURITIES>                                   130,707
<RECEIVABLES>                                  194,709
<ALLOWANCES>                                     8,209
<INVENTORY>                                    246,669
<CURRENT-ASSETS>                               728,883
<PP&E>                                         740,032
<DEPRECIATION>                                 388,999
<TOTAL-ASSETS>                               1,163,419
<CURRENT-LIABILITIES>                          236,311
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        15,496
<OTHER-SE>                                     812,505
<TOTAL-LIABILITY-AND-EQUITY>                 1,163,419
<SALES>                                        426,674
<TOTAL-REVENUES>                               429,855
<CGS>                                          187,864
<TOTAL-COSTS>                                  339,081
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 251
<INCOME-PRETAX>                                 90,774
<INCOME-TAX>                                    33,161
<INCOME-CONTINUING>                             57,613
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    57,613
<EPS-PRIMARY>                                     0.50
<EPS-DILUTED>                                     0.50
        

</TABLE>


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