WRIGLEY WILLIAM JR CO
10-Q, 1997-05-13
SUGAR & CONFECTIONERY PRODUCTS
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<PAGE>

                          FORM 10-Q

             SECURITIES AND EXCHANGE COMMISSION

                   WASHINGTON, D.C. 20549


(Mark One)

[x] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
    SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended       March 31, 1997         

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
    SECURITIES EXCHANGE ACT OF 1934

For the transition period from               to               

                                             

For Quarter Ended  March 31, 1997  Commission file number 1-800



                     WM. WRIGLEY JR. COMPANY                 
        (Exact name of registrant as specified in its charter)


          DELAWARE                           36-1988190      
(State or other jurisdiction of         (I.R.S. Employer
 incorporation or organization)         Identification No.)

     410 North Michigan Avenue
        Chicago, Illinois                       60611   
(Address of principal executive offices)     (Zip Code)


(Registrant's telephone number, including area code)
312-644-2121

Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes     x    .
No        .

92,157,934 shares of Common Stock and 24,052,054 shares of
Class B Common Stock were outstanding as of April 15, 1997.

<PAGE>
<TABLE>

                                                              FORM 10-Q

                                               PART I - FINANCIAL INFORMATION - ITEM 1

                                                       WM. WRIGLEY JR. COMPANY

                                           CONSOLIDATED STATEMENT OF EARNINGS (CONDENSED)

 
                                             Three Months Ended           
                                                    March 31           
                                                1997        1996   
<S>                                        <C>           <C>
Revenues:
  Net sales                                $   447,607      426,674
  Investment and other income                    3,556        3,181   

      Total revenues                           451,163      429,855   

Costs and expenses:
  Cost of sales                               196,066      187,864       
  Factory closure and related costs             1,254            0       
  Selling, distribution, and
    general administrative                    159,168       150,966       
  Interest                                        319           251   

      Total costs and expenses                 356,807      339,081    

Earnings before income taxes                    94,356       90,774       

Income taxes                                    31,507       33,161   

Net earnings                               $    62,849       57,613      

Net earnings per average share of
  common stock                             $       .54          .50   

Dividends declared per share of
  common stock                             $       .19          .17   
           
Average number of shares 
  outstanding for the period                   115,975      115,987     

</TABLE>

All amounts in thousands except for per share values.

Notes to financial statements shown on page 5 are an integral
part of these statements.

<PAGE>
<TABLE>

                                                              FORM 10-Q

                                          PART I - FINANCIAL INFORMATION - ITEM 1 (Cont'd)
                                                       WM. WRIGLEY JR. COMPANY
                                          CONSOLIDATED STATEMENT OF CASH FLOWS (CONDENSED)

                                                          Three Months Ended
                                                               March 31      
                                                          1997         1996  
<S>                                                     <C>          <C> 
CASH FLOWS - OPERATING ACTIVITIES

   Net earnings                                        $  62,849        57,613
   Adjustments to reconcile net earnings to net
    cash flows from operating activities:                         
     Depreciation                                         11,573        10,720
     Gain on sales of property, plant, and 
      equipment                                              (10)         (292)
     (Increase) decrease in:
       Accounts receivable                               (29,180)      (17,565)
       Inventories                                       (22,814)      (12,501)
       Other current assets                              (15,124)       (3,848)
       Other assets and deferred charges                   3,064        (3,621)
     Increase (decrease) in
       Accounts payable                                   10,011        (1,165)
       Accrued expenses                                    6,663         4,573
       Income and other taxes payable                     16,462        21,248
       Deferred taxes                                      1,364          (154)
       Other noncurrent liabilities                        3,966        10,589 

   Net cash flows - operating activities                  48,824        65,597 

CASH FLOWS - INVESTING ACTIVITIES

   Additions to property, plant, and equipment           (17,584)      (17,671)
   Proceeds from property retirements                        307           639
   Purchases of short-term investments                  (442,008)     (113,434)
   Maturities of short-term investments                  446,934       107,060 
   
   Net cash flows - investing activities                 (12,351)      (23,406)

CASH FLOWS - FINANCING ACTIVITIES

   Dividends paid                                        (19,714)      (19,720)
   Common stock purchased                                 (1,130)       (3,654)
  
   Net cash flows - financing activities                 (20,844)      (23,374) 

Effect of exchange rate changes on cash and
  cash equivalents                                        (1,260)        1,019  

Net increase in cash and cash equivalents                 14,369        19,836
Cash and cash equivalents at beginning of period         181,233       125,725 

Cash and cash equivalents at end of period             $ 195,602       145,561                
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION

Income taxes paid                                      $  14,429        14,340 
Interest paid                                          $     795           213  
Interest and dividends received                        $   3,308         3,114  
       
</TABLE>

All amounts in thousands.

Notes to financial statements shown on page 5 are an integral
part of these statements.

<PAGE>
<TABLE>

                                                              FORM 10-Q
                                          PART I - FINANCIAL INFORMATION - ITEM 1 (Cont'd)
                                                       WM. WRIGLEY JR. COMPANY
                                               CONSOLIDATED BALANCE SHEET (CONDENSED)

                                                      March 31,       December 31,
                                                         1997             1996   
<S>                                                  <C>              <C>
Current assets:
  Cash and cash equivalents                          $  195,602          181,233    
  Short-term investments                                114,026          119,330                
  Accounts receivable                                                             
   (less allowance for doubtful accounts;
    3/31/97- $8,529; 12/31/96-$8,538)                   186,591          165,051
  Inventories -
    Finished goods                                       56,960           52,859 
    Raw materials and supplies                          194,210          180,338 
                                                        251,170          233,197   
  Other current assets                                   33,651           19,674   
  Deferred income taxes - current                        10,101           10,939 
     Total current assets                               791,141          729,424
Marketable equity securities at fair value               18,256           18,525

  Other assets and deferred charges                      67,231           69,461
  Deferred income taxes - Noncurrent                     27,925           27,984

Property, plant and equipment, at cost                  806,396          808,046
Less accumulated depreciation                           422,185          419,897 
                                                        384,211          388,149 
      Total assets                                   $1,288,764        1,233,543  

Current liabilities:
  Accounts payable                                   $   82,664           75,431
  Accrued expenses                                       71,337           66,434
  Dividends payable                                      22,038           19,715
  Income and other taxes payable                         70,290           55,756
  Deferred income taxes - current                           644              816  

      Total current liabilities                         246,973          218,152

Deferred income taxes - noncurrent                       24,685           24,390
Other noncurrent liabilities                             96,074           93,570
Stockholders' equity:
  Preferred stock - no par value
      Authorized - 20,000 shares
      Issued - None
  Common stock - no par value
      Authorized - 400,000 shares
      Issued - 92,151 shares at 3/31/97;
               92,065 shares at 12/31/96                 12,287            12,275
  Class B Common Stock - convertible
      Authorized - 80,000 shares
      Issued and outstanding -
              24,070 shares at 3/31/97;                                       
              24,155 shares at 12/31/96                   3,209             3,221

  Additional paid-in capital                                368               238

  Retained earnings                                     939,324          898,512
  Foreign currency translation adjustment               (32,623)         (14,716)
  Unrealized holding gain                                10,637           10,812
  Common Stock in treasury, at cost - (3/31/97-                          
    230 shares; 12/31/96-251 shares)                    (12,170)         (12,911) 
       Total stockholders' equity                       921,032          897,431  
  
       Total liabilities & stockholders' equity     $ 1,288,764        1,233,543   

</TABLE>

All amounts in thousands.

Notes to financial statements shown on page 5 are an integral
part of these statements.

<PAGE>

                          FORM 10-Q

      PART I - FINANCIAL INFORMATION - ITEM 1  (Cont'd)

                   WM. WRIGLEY JR. COMPANY

   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONDENSED)


1.   The Consolidated Statements of Earnings (Condensed) and of
     Cash Flows (Condensed) for the three month periods ended
     March 31, 1997 and 1996, and the Consolidated Balance
     Sheet (Condensed) at March 31, 1997 are unaudited.  In the
     Company's opinion, the accompanying financial statements
     reflect all adjustments (which include only normal
     recurring adjustments) necessary to present fairly the
     results for the periods, and have been prepared on a basis
     consistent with the 1996 audited consolidated financial
     statements.  These condensed financial statements
     should be read in conjunction with the 1996 consolidated
     financial statements and related notes which are an
     integral part hereof.

2.   An analysis of the cumulative foreign currency translation
     adjustment follows (in thousands of dollars):

<TABLE>
                                               Decrease (Increase) to
                                                Stockholders' Equity 

                                            1997           1996 
<S>                                       <C>            <C>
     Balance at January 1                    $ 14,716          8,038
       Translation adjustment for
       the first quarter                        17,907          3,246 

      Balance at March 31                     $ 32,623         11,284 
</TABLE>

3.   Conformity with generally accepted accounting principles
     requires management to make estimates and assumptions when
     preparing financial statements that affect assets,
     liabilities, revenues and expenses.  Actual results may
     vary from those estimates.

4.   On April 23, 1996 the Company adopted and announced a plan
     to close its Santa  Cruz, California factory and
     transfer, retire or terminate the 311 employees at that
     factory by the second quarter of 1997.  In 1996, the
     Company provided $17 million for related closure costs
     covering employee severance and costs to maintain and sell
     the property and incurred an additional $2.4 million in
     relocation, training and other transition costs related to
     this plan.  Net earnings per share were reduced by $.11
     per share as a result of these charges in 1996.  Operating
     income for the first quarter of 1997 reflects a $1.3
     million charge for relocation and training costs related
     to this plan.  In addition to the $3.7 million of
     relocation and training incurred to date, the Company
     expects to incur another $1.6 million for transition
     related costs during 1997.

     At March 31, 1997 a total of 235 employees have been
     transferred, retired or terminated and $.4 million in
     severance costs for the terminated employees
     has been incurred and charged to the factory closure
     reserve.

5.   In February 1997, the Financial Accounting Standards Board
     issued Statement No. 128, Earnings Per Share, which is
     required to be adopted for periods ending on or after
     December 15, 1997.  For the quarter ending December 31,
     1997, the Company will be required to change the method
     currently used to compute earnings per share.  The impact
     of FAS No. 128 on the primary and diluted earnings per
     share for the first quarter ended March 31, 1997 and
     March 31, 1996 is not expected to be material.

<PAGE>

                          FORM 10-Q
           PART I - FINANCIAL INFORMATION - ITEM 2

          MANAGEMENT'S DISCUSSION AND ANALYSIS OF 
        RESULTS OF OPERATIONS AND FINANCIAL CONDITION


RESULTS OF OPERATIONS

Revenues

Net Sales

The 1997 first quarter net sales were $447.6 million, an
increase of 5% from the prior year.  Higher overseas volume
partially offset by foreign currency translation to a stronger
U.S. dollar and lower domestic volume account for the increase.


Costs and Expenses

Cost of Sales

Cost of sales for the first quarter of 1997 increased $8.2
million or 4% compared to the same period last year.  The
increase was primarily due to higher international shipment
volume and higher product costs in 1997, partially reduced by
foreign currency translation to a stronger U.S. dollar.

The consolidated gross profit percentage for the first quarter
of 1997 was 56.2%, compared to 56.0% for the first quarter of
1996, up primarily due to selected selling price increases
implemented since the first quarter of last year.  

Factory Closure and Related Costs

On April 23, 1996, the Company adopted and announced a plan to
close its Santa Cruz, California factory and transfer, retire
or terminate the 311 employees at that factory by the second
quarter of 1997.  In 1996, the Company provided $17 million for
related closure costs covering employee severance and costs to
maintain and sell the property and incurred an additional $2.4
million in relocation, training and other transition costs
related to this plan.  Net earnings per share were reduced by
$.11 per share as a result of these charges in 1996.  Operating
income for the first quarter of 1997 reflects a $1.3 million
charge for relocation and training costs related to this plan. 
In addition to the $3.7 million of relocation and training
incurred to date, the Company expects to incur another $1.6
million for transition related costs during 1997.

At March 31, 1997 a total of 235 employees have been
transferred, retired or terminated and $.4 million in severance
costs for the terminated employees has been incurred and
charged to the factory closure reserve.


Selling, Distribution, and General Administrative

The selling, distribution, and general administrative expenses
for the first quarter of 1997 increased by $8.2 million or 5%
when compared with the same period last year.  These changes
were primarily due to higher advertising, marketing and selling
expenses in International operations, partially reduced by
foreign currency translation to a somewhat stronger U.S. dollar
in the first quarter of 1997.

<PAGE>

           MANAGEMENT'S DISCUSSION AND ANALYSIS OF
        RESULTS OF OPERATIONS AND FINANCIAL CONDITION

                          (Cont'd)


Income Taxes

The consolidated effective tax rate was 33.4% for the first
quarter of 1997 compared to 36.5% for the same quarter last
year.  The 1997 effective rate benefited from increased U.S.
tax credits and a more favorable tax structure in France.

Net Earnings

Consolidated net earnings for the first quarter of 1997 totaled
$62.8 million or $.54 per share, an 8% increase on an earnings
per share basis compared to last year's results of $57.6
million or $.50 per share.  Excluding the Santa Cruz factory
closure costs, consolidated net earnings totaled $63.7 million
or $.55 per share for the first quarter of 1997, an increase of
$6.1 million, or 11%, and $.05 per share.

LIQUIDITY AND CAPITAL RESOURCES


At March 31, 1997, the Company's cash and cash equivalents and
short-term investments totaled $309.6 million compared to
$300.6 million at December 31, 1996 - an increase of $9
million.  The ratio of current assets to current liabilities
(current ratio) at March 31, 1997 was 3.2 to 1 compared to 3.3
to 1 at December 31, 1996.                   

Capital expenditures for 1997 are expected to be above 1996
expenditures of $102.0    million and are expected to be funded
from the Company's operations and internal sources.  

<PAGE>

                          FORM 10-Q 

                 PART II - OTHER INFORMATION



Item 4 - Submission of Matters to Vote of Security Holders

   The Annual Meeting of Stockholders of the Wm. Wrigley Jr.
Company was held on March 5, 1997 to consider the following
proposals: (1) the election of nine directors to serve for the
ensuing year; (2) to approve the 1997 Management Incentive
Plan; and (3) ratification of the appointment of Ernst & Young
LLP as the Company's independent auditors for 1997.  The
results of the voting on each matter, as determined by the
independent inspectors of election, are as follows:

     Proposal 1.  Election of nine directors.  With each class
     of stock voting together, a total of 333,475,458 votes
     were eligible to be cast and a total of 299,998,299 were
     submitted with respect to each nominee as follows:

<TABLE>

            Nominee                    For             % For      Withheld 
<S>  <C>                          <C>                 <C>       <C>
     Charles F. Allison III        299,185,657         99.73       812,642
     Douglas S. Barrie             299,341,838         99.78       656,461
     Lee Phillip Bell              299,248,191         99.75       750,108      
     Robert P. Billingsley         299,291,586         99.76       706,713
     Thomas A. Knowlton            299,264,647         99.76       733,652
     Penny Pritzker                299,213,490         99.74       784,809
     Richard K. Smucker            299,308,758         99.77       689,541
     William Wrigley               299,336,052         99.78       662,247
     William Wrigley, Jr.          299,326,703         99.78       671,596
</TABLE>

     Prososal 2.  Adoption of 1997 Management Incentive Plan. 
     With each class of stock voting together, a total of
     333,475,458 votes were eligible to be cast and a total of
     299,998,299 were submitted as follows:

<TABLE>

              For               Against            Abstain       Uninstructed
<S>       <C>                 <C>                 <C>            <C>
          277,138,497         11,277,902          1,566,196       10,015,704    
</TABLE>

     Proposal 3.  Ratification of Auditors.  With each class of
     stock voting together, a total of 333,475,458 votes were
     eligible to be cast and a total of 299,998,299 were
     submitted as follows:

<TABLE>
              For               Against            Abstain 
<S>       <C>                 <C>                 <C>
          299,057,900            391,814            548,585
</TABLE>


Item 6 - Exhibits and Reports on Form 8-K

(a) Exhibits reference is made to the Exhibit Index on page 10.
(b) The Company has not filed a Form 8-K for the three month
    period ended  March 31, 1997.

<PAGE>

                          FORM 10-Q

                         SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned thereunto duly authorized.

                                  WM. WRIGLEY JR. COMPANY
                                        (Registrant)



                                  By /s/JOHN F. BARD 
                                        John F. Bard
                                        Chief Financial Officer




Date      May 13, 1997     


<PAGE>

                           WM. WRIGLEY JR. COMPANY
                    AND WHOLLY OWNED ASSOCIATED COMPANIES

                              INDEX TO EXHIBITS

Exhibit 
Number                       Description of Exhibit


3.        Articles of Incorporation and By-laws.  Incorporated
          by reference to Exhibit 3 of the Company's Annual
          Report and Form 10-K filed for the fiscal year ended
          December 31, 1992.

3(a).     Restated Certificate of Incorporation of the
          Registrant.  Incorporated by reference to Exhibit
          3(a) of the Company's Annual Report and Form 10-K
          filed for the fiscal year ended December 31, 1992.
 
3(b).     By-laws of the Registrant.  Incorporated by
          reference to Exhibit 3(a) of the Company's Form 10-K
          filed for the fiscal year ended December 31, 1992.

10.       Material Contracts

10(a).    Non-Employee Directors' Death Benefit Plan. 
          Incorporated by reference to the Company's Form 10-K
          filed for the fiscal year ended December 31, 1994.

10(b).    Senior Executive Insurance Plan.  Incorporated by
          reference to the Company's Form 10-K filed for the
          fiscal year ended December 31, 1995.

10(c).    Supplemental Retirement Plan.  Incorporated by
          reference to the Company's Form 10-K filed for the
          fiscal year ended December 31, 1994.

10(d).    Deferred Compensation Plan for Non-Employee
          Directors.  Incorporated by reference to the
          Company's Form 10-K filed for the fiscal year ended
          December 31, 1995.

10(e).    Non-Employee Directors' Stock Retirement Plan. 
          Incorporated by reference to the Company's Form 10-K
          filed for the fiscal year ended December 31, 1995.

10(f).    1996 Executive Incentive Compensation Plan. 
          Incorporated by reference to the Company's Form 10-K
          filed for the fiscal year ended December 31, 1996.

10(g).    Wm. Wrigley Jr. Company Management Incentive Plan
          and the various programs thereunder.  Incorporated
          by reference to the Company's Form 10-K filed for
          the fiscal year ended December 31, 1994, except for
          sub-item (i) to the Exhibit 10(g) which is
          incorporated by reference to the Company's Form 10-K
          filed for the fiscal year ended December 31, 1995.

              (i)    Executive Incentive Compensation Deferral
                     Program
              (ii)   Long-Term Stock Grant Program
              (iii)  Stock Award Program
              (iv)   Alternate Investment and Savings Program
              (v)    1988 Stock Option Program

13.         1996 Annual Report to Stockholders of the
            Registrant.  Incorporated by reference to the
            Company's Form 10-K filed for the fiscal year
            ended December 31, 1996.

23.         Consent of Independent Auditors.  Incorporated by
            reference to the Company's Form 10-K filed for the
            fiscal year ended December 31, 1996.

24.         Power of Attorney.  Incorporated by reference to
            the Company's Form 10-K filed for the fiscal year
            ended December 31, 1996.

99.         Forward-Looking Statements. Incorporated by
            reference to the Company's Form 10-K filed for the
            fiscal year ended December 31, 1996.

<PAGE>

- --------------------

Copies of Exhibits are not attached hereto, but the Registrant
will furnish them upon request and upon payment to the
Registrant of a fee in the amount of $20.00 representing
reproduction and handling costs.



<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               MAR-31-1997
<CASH>                                         195,602
<SECURITIES>                                   132,282
<RECEIVABLES>                                  195,120
<ALLOWANCES>                                     8,529
<INVENTORY>                                    251,170
<CURRENT-ASSETS>                               791,141
<PP&E>                                         806,396
<DEPRECIATION>                                 422,185
<TOTAL-ASSETS>                               1,288,764
<CURRENT-LIABILITIES>                          246,973
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        15,496
<OTHER-SE>                                     905,536
<TOTAL-LIABILITY-AND-EQUITY>                 1,288,764
<SALES>                                        447,607
<TOTAL-REVENUES>                               451,163
<CGS>                                          197,320
<TOTAL-COSTS>                                  356,807
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 319
<INCOME-PRETAX>                                 94,356
<INCOME-TAX>                                    31,507
<INCOME-CONTINUING>                             62,849
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    62,849
<EPS-PRIMARY>                                     0.54
<EPS-DILUTED>                                     0.54
        

</TABLE>


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