WRIGLEY WILLIAM JR CO
10-K, 1997-03-27
SUGAR & CONFECTIONERY PRODUCTS
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<PAGE>


                      SECURITIES AND EXCHANGE COMMISSION

                            Washington, D.C. 20549

                                   FORM 10-K

             [ X ]   ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
                       OF THE SECURITIES EXCHANGE ACT OF 1934

            [   ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                       OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 1996
Commission file number 1-800

                               WM. WRIGLEY JR. COMPANY
            (Exact name of registrant as specified in its charter)

                   Delaware                        36-1988190
        (State or other jurisdiction of         (I.R.S. Employer
        incorporation or organization)         Identification No.)

          410 North Michigan Avenue
              Chicago, Illinois                          60611
      (Address of principal executive offices)         (Zip Code)

Registrant's telephone number, including area code: (312) 644-2121

Securities registered pursuant to Section 12(b) of the Act:

                                           Name of each exchange on
   Title of each class                       which registered     


  Common Stock, no par value               New York Stock Exchange
                                           Chicago Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:

                              Title of each class

                      Class B Common Stock, no par value

Indicate by check mark whether the Registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or
for such shorter period that the Registrant was required to file
such reports), and (2) has been subject to such filing requirements
for the past 90 days.  Yes X.  No  .

Indicate by check mark if disclosure of delinquent filers pursuant
to Item 405 of Regulation S-K (Section 229.405 of this chapter) is
not contained herein, and will not be contained, to the best of
registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K
or any amendment to this Form 10-K. [X]

      As of January 31, 1997, there were outstanding 92,047,710
shares of Common Stock, no par value, and the aggregate market
value of the Common Stock (based upon the closing price of the
stock on the New York Stock Exchange on such date) held by
non-affiliates was approximately $3,683,278,078.  As of January 31,
1997, there were outstanding 24,129,664 shares of Class B Common
Stock, no par value.  Class B Common Stock is not traded on the
exchanges, is restricted as to transfer or other disposition, and
is convertible into Common Stock on a share-for-share basis.  Upon
such conversion, the resulting shares of Common Stock are freely
transferable and publicly traded.  Assuming all shares of
outstanding Class B Common Stock were converted into Common Stock,
the aggregate market value of Common Stock held by non-affiliates
on January 31, 1997 (based upon the closing price of the stock on
the New York Stock Exchange on such date) would have been
approximately $4,160,831,567. Determination of stock ownership by
non-affiliates was made solely for the purpose of this requirement,
and the Registrant is not bound by these determinations for any
other purpose.

<PAGE>

                      DOCUMENTS INCORPORATED BY REFERENCE

      Portions of the Registrant's Definitive Proxy Statement, dated
February 5, 1997, for the March 5, 1997 Annual Meeting of
Stockholders, and of the 1996 Annual Report to Stockholders are
incorporated by reference into portions of Parts I, II, III and IV
of this Report.

<PAGE>

                                    PART I

Item 1.  Business

(a)  General Development of Business.

      (1)  General information.  From 1891 to 1903, the Company was
operated as a partnership until its incorporation in Illinois as
Wm. Wrigley, Jr. & Co. in December, 1903.  In November, 1910, the
Company was reincorporated under West Virginia law as Wm. Wrigley
Jr. Company, and in October, 1927, was reincorporated under
Delaware law.

      Throughout its history, the Company has concentrated on one
principal line of business: the manufacturing and marketing of
quality chewing gum products.

      (2)  Not applicable.

(b)  Financial Information About Industry Segments.

      The Company's principal business of manufacturing and selling
chewing gum constitutes more than 90% of its consolidated worldwide
sales and revenues.  All other businesses constitute less than 10%
of its consolidated revenues, operating profit and identifiable
assets.

(c)  Narrative Description of Business.

      (1)  Business conducted.  The following is a description of
the business conducted and intended to be conducted by the Company
and its wholly-owned associated companies (the Company):

            (i)  Principal products, markets and methods of
      distribution.  The Company's principal business is the
      manufacture and sale of chewing gum, both in the United States
      and abroad.

            The Company's brands manufactured and available in the
      United States are:  WRIGLEY'S SPEARMINT, DOUBLEMINT, JUICY
      FRUIT, BIG RED and WINTERFRESH which account for a majority of
      the Company's sales volume; FREEDENT, a specially formulated
      chewing gum which does not stick to most types of dental work,
      available in three flavors; and EXTRA sugarfree chewing gum,
      containing NUTRASWEET brand sweetener, available in four
      flavors and as bubble gum.

            Except for BIG RED, which has limited availability
      overseas, and WINTERFRESH, which is not distributed overseas
      as a brand, the above Wrigley brands are also commonly
      available in many international markets. Additional brands
      manufactured and marketed abroad are:  ARROWMINT, COOL CRUNCH,
      DULCE 16, JUICY FRUIT and P.K chewing gums in sugar coated
      pellet form, FREEDENT and ORBIT sugarfree gums in various
      flavors, sugarfree WRIGLEY'S SPEARMINT, DOUBLEMINT, JUICY
      FRUIT and HUBBA BUBBA in various flavors, BIG BOY, and BIG G,
      all bubble gum products.

            The Company's ten largest markets outside of the United
      States in 1996 were, in alphabetical order, Australia, Canada,
      China, France, Germany, Philippines, Poland, Russia, Taiwan
      and the United Kingdom. 



<PAGE>

            Finished chewing gum is manufactured in three factories
      in the United States and eleven factories in other countries. 
      Three domestic wholly owned associated  companies manufacture
      products other than finished chewing gum.  Amurol Confections
      Company, in addition to manufacturing and marketing children's
      bubble gum items including BIG LEAGUE CHEW, BUBBLE TAPE and
      other uniquely packaged confections, also has various non-gum
      items, such as a line of suckers, dextrose candy, liquid gel
      candy and hard roll candies as an important part of its total
      business.  Amurol is also developing export markets, currently
      the largest being Canada, Brazil and Japan.  The principal
      business of the L.A. Dreyfus Company is the production of
      chewing gum base, at one domestic and one overseas factory,
      for the parent and wholly owned associated companies, and for
      other manufacturers of chewing gum and specialty gum products
      in the United States and abroad.  Northwestern Flavors, Inc.
      processes flavorings and rectifies mint oil for the parent and
      associated companies.

            In 1979, the Company organized its domestic converting
      operations, under the name of Wrico Packaging Division, as a
      separate operating unit of the Company.  This division was
      created to help further the Company's capability to produce
      improved packaging materials.  Currently, Wrico produces about
      35% of the Company's domestic printed and other wrapping
      supplies.

            The Company markets chewing gum primarily through
      wholesalers, corporate chains and cooperative buying groups
      that distribute the product through retail outlets. 
      Additional direct customers are vending distributors,
      concessionaires and other established customers purchasing in
      wholesale quantities.  Customer orders are usually received by
      mail, electronically, telephone or telefax and are shipped by
      truck from factory warehouses or leased warehousing
      facilities.  Consumer purchases at the retail level are
      generated primarily through the Company's advertisements on
      television and radio, and in newspapers and magazines.

            (ii)  New products.  Although additional flavors were
      introduced for some product lines in various markets, there
      were no significant new product introductions during 1996.

            (iii)  Sources and availability of raw materials. 
      Natural and synthetic raw materials blended to make chewing
      gum base are available from private contractors and in the
      open market.  

            Sugar, corn syrup, flavoring oils and aspartame are
      obtained in the open market, or under contracts, from
      suppliers in various countries.  All other ingredients and
      necessary packaging materials are also purchased and available
      on the open market.

            (iv)  Patents and trademarks.  The Company holds numerous
      patents relating to packaging, manufacturing processes and
      product formulas.  Approximately two dozen patents relating to
      product formula and sweetener encapsulation, primarily for
      sugarfree gum and continuous chewing gum manufacturing are
      deemed of material importance to the Company.  Most of these
      patents expire in the countries in which they are registered
      at various times through the year 2016.

            Trademarks are of material importance to the Company and
      are registered and maintained for all brands of the Company's
      chewing gum on a worldwide basis.

            (v)  Seasonality.  On a consolidated basis, sales
      normally are relatively consistent throughout the year,
      although the combined second and third quarters generally
      contribute more than half of the Company's sales.

<PAGE>

            (vi)  Working capital items.  Inventory requirements of
      the Company are not materially affected by seasonal or other
      factors.  In general, the Company does not offer its customers
      extended payment terms.  The Company believes these conditions
      are not materially different from those of its competitors.

            (vii)  Customers.  The Company's products are distributed
      through more than 4,000 customers throughout the United States
      alone.  No single domestic or foreign customer accounts for as
      much as 10% of consolidated sales or revenues.

            (viii)  Orders.  It is the general custom of the
      wholesale trade to purchase chewing gum requirements at
      intervals of approximately ten days to two weeks to assure
      fresh stocks and good turnover.  Therefore, an order backlog
      is of no significance to the chewing gum business.

            (ix)  Government business.  The Company has no material
      portion of its business which may be subject to renegotiation
      of profits or termination of contracts at the election of the
      Government.

            (x)  Competitive conditions.  The chewing gum market is
      an intensely competitive one in the United States and in most
      international markets.  Though detailed figures are not
      available, there are approximately 14 chewing gum
      manufacturers in the United States.  Outside sources estimate
      that Wrigley brands account for approximately 50% of the total
      chewing gum product unit sales in the United States.  The
      Company's principal competitors in the United States are the
      Warner-Lambert Company and RJR Nabisco.

            Wrigley brands are sold in over 120 countries and
      territories, although in some cases these markets are
      relatively small.  In most international markets, there are
      two or three major competitors and generally a half dozen or
      more other companies competing for a share of the gum market
      in each instance.

            In all markets in which the Company distributes its
      products, principal methods of competition are a combination
      of competitive profit margins to the trade, superior quality,
      brand recognition, product benefit and a fair consumer price.

            (xi)  Research and development.  The Company has for many
      years maintained an active research and development in-house
      program, and has also contracted outside services for
      developing and improving Wrigley products, machinery and
      operations.  In relation to the Company's consolidated assets,
      revenues and aggregate operating expenses, amounts expended in
      these areas during the last three fiscal years have not been
      material.

            (xii)  Compliance with environmental laws.  Compliance
      with federal, state and local laws regulating the discharge of
      materials into the environment, or otherwise relating to the
      protection of the environment, has no material effect on
      capital expenditures, earnings or the competitive position of
      the Company.

            (xiii)  Employees.  During 1996, the Company employed
      approximately 7,800 persons worldwide.

      (d)  Financial Information About Foreign and Domestic
Operations and Export Sales.

            Information concerning the Company's operations in
      different geographic areas for the years ended December 31,
      1996, 1995 and 1994 is hereby incorporated by reference from
      the 1996 Annual Report to Stockholders, on  page 19, under the
      caption "Operations by Geographic Areas," and on page 25 under
      the caption "Results of Operations."

<PAGE>

Item 2.  Properties

      The information below relates to the principal properties of
the Company which are primarily devoted to chewing gum production
or raw materials processing.  The Company considers the properties
listed below to be in good condition, well maintained and suitable
to carry out the Company's business.  All of the finished gum
factories listed below operated at least one full shift throughout
the year, all but two operated a substantial second shift and eight
operated a third shift for much of the year.  All properties are
owned by the Company unless otherwise indicated.  The figures given
in the table are approximate.
                                                       Floor Area
    Property and Location                            (Square Feet)

    FINISHED GUM FACTORIES

    Chicago, Illinois.............................   1,255,700
    Gainesville, Georgia..........................     461,000
    Yorkville, Illinois...........................     225,000(a) 
    Asquith, N.S.W., Australia....................     149,000
    Salzburg, Austria.............................      22,600
    Don Mills, Ont., Canada.......................     138,800
    Plymouth, England.............................     310,000
    Biesheim, France..............................     626,100
    Nairobi, Kenya................................      35,000
    Guangzhou, China, P.R.C.......................      69,800(b)
    Manila, Philippines...........................     100,700(c)
    Taipei, Taiwan, R.O.C.........................      62,300
    Bangalore, India..............................      33,300    
  
    Poznan, Poland................................     110,000    



    RAW MATERIALS PROCESSING FACTORIES

    Edison, New Jersey............................     536,000
    West Chicago, Illinois........................      40,300
    Biesheim, France..............................      76,000 

    OFFICE BUILDING

    Wrigley Building, Chicago, Illinois...........     453,400(d)

      (a)  Does not include a 170,000 square foot warehouse facility
located in West Naperville, Illinois.

      (b)  In China, the Company has a 50 year lease with the
Guangzhou Economic Technological Development Zone for the land upon
which the factory is located.

      (c)  In the Philippines, the Laurel-Langley Agreement expired
on May 27, 1975 and, under the terms of the Philippine
Constitution, foreign firms were required to divest themselves of
their land sites (but not the structures or improvements thereon). 
Consequently, in December, 1975, Wrigley Philippines, Inc. donated
its land site, but not the buildings thereon, by deed to the
Philippine Rural Reconstruction Movement, a non-stock, non-profit
organization with no government affiliation, on a lease-back
arrangement. 

<PAGE>

      (d)  This building is the Company's principal
non-manufacturing property and houses the offices of the Company's
corporate headquarters.  In 1996, the Company's offices occupied
approximately 132,000 of the 453,400 square feet of rentable space
in the building.
      
      In the case of each factory listed above, there are also
included some offices and warehouse facilities.  Also, the Company
maintains branch sales offices and warehouse facilities in the
United States and abroad.   

Item 3.  Legal Proceedings

     None.

Item 4.  Submission of Matters to a Vote of Security Holders

     None.

Executive Officers of the Registrant

      All officers are elected for a term which ordinarily expires
on the date of the meeting of the Board of Directors following the
Annual Meeting of Stockholders.  The positions and ages listed
below are as of December 31, 1996.  There were no arrangements or
understandings between any of the officers and any other person(s)
pursuant to which such officers were elected.

<PAGE>
<TABLE>

<S>                           <C>                                   <C>
                                                                     Effective
Name and Age                  Position(s) with Registrant            Date(s)  

William Wrigley, 63           President and Chief Executive Officer since 1961
Douglas S. Barrie, 63         Group Vice President                  since 1996
                              Group Vice President-International     1984-1995
Ronald O. Cox, 58             Group Vice President                  since 1996
                              Group Vice President-Marketing         1985-1995
John F. Bard, 55              Senior Vice President                 since 1991
Martin J. Geraghty, 60        Senior Vice President-Manufacturing   since 1989
William Wrigley, Jr., 33      Vice President                        since 1991
                              Assistant to the President             1985-1992
Donald E. Balster, 52         Vice President-Production             since 1994
                              Senior Director-U.S. Production        1991-1994
Gary Bebee, 50                Vice President-Customer Marketing     since 1993
                              Assistant Vice President-Marketing     1989-1993
David E. Boxell, 55           Vice President-Personnel              since 1992
                              Assistant Vice President-Personnel     1980-1992
Susan S. Fox, 38              Vice President-Consumer Marketing     since 1993
                              Assistant Vice President-Marketing     1989-1993
H. J. Kim, 53                 Vice President-Engineering            since 1994
                                  Senior Director-Engineering            1988-1994
Dushan Petrovich, 43          Vice President-Controller             since 1996
                              Vice President-Treasurer               1993-1995
                              Treasurer                              1992
Wm. M. Piet, 53               Vice President-Corporate Affairs      since 1988
                              Corporate Secretary                   since 1984
                              Assistant to the President            Since 1995
John A. Schafer, 56           Vice President-Purchasing             since 1991
Philip G. Schnell, 53         Vice President-Research & Development since 1994
                              Senior Director-Research &
                                Development                          1988-1994
Christafor E. Sundstrom, 48   Vice President-Corporate Development  since 1988
Jaime E. Dy-Liacco, 65        Vice President-International          since 1980
                              President-Wrigley & Co., Ltd., Japan  since 1981
                              President-Wrigley Philippines, Inc.   since 1981
Philip G. Hamilton, 56        Vice President-International          since 1993
                              Managing Director, The Wrigley
                                Company Limited, England              since 1986
Jon Orving, 47                Vice President-International          since 1993
                              Managing Director, Wrigley
                              Scandinavia AB, Sweden                since 1983
Stefan Pfander, 53            Managing-Director-Europe              since 1996
                              Vice President-International          since 1992
                              Co-Managing Director of Wrigley
                              GmbH, Munich, Germany                 since 1981
Dennis R. Mally, 55 (a)       Senior Director-Information Services  since 1995
                              Director-Information Services          1993-1994
Philip C. Johnson, 51         Senior Director, Benefits &
                                  Compensation                          since 1995
                              Assistant Vice President-Personnel     1991-1995
Alan J. Schneider, 51 (b)     Treasurer                             since 1996
John H. Sutton, 65            General Manager-Converting Division   since 1979
Dennis J. Yarbrough, 53       Controller-Corporate Accounting       since 1996
                              Corporate Controller                  since 1981
</TABLE>

      (a)  Mr. Mally joined the Company in 1993 assuming
responsibility for the Company's worldwide information systems. 
Before joining the Company, from 1989 to 1991 Mr. Mally was Vice
President Business Operations with The Cross Company in Fraser,
Michigan, a manufacturer of metal cutting and assembly machines. 
Following the 1991 acquisition of The Cross Company by Giddings &
Lewis, Mr. Mally served as Vice President Systems and Quality of
its Integrated Automation Division in Fraser, Michigan. 

<PAGE>


      (b)  Mr. Schneider joined the Company in August, 1996 as
Treasurer with responsibility for treasury, tax and credit
functions. He previously served CBI Industries, Inc. of Oak Brook,
Illinois, an international manufacturer of gases and metal plate
surfaces, as Vice President-Finance and Chief Executive Officer,
having joined that company in 1987 and serving in various financial
capacities over the years including Controller and Vice President.

            At the meeting of the Board of Directors immediately
following the annual stockholders meeting of March 5, 1997, all
officers set forth in the schedule above were re-elected for a one-
year term to their positions in the Company, except the title of
Mr. Mally was changed to Vice President-Information Services from
Senior Director-Information Services.  On February 7, 1997, Mr.
Yarbrough, Controller-Corporate Accounting, announced he was taking
early retirement effective March 31, 1997.


                                    PART II

Item 5.  Market for Registrant's Common Stock, Dividend and
         Stockholder Information

      At December 31, 1996, the Company had two classes of stock
outstanding: Common Stock, listed on both the New York and Chicago
Stock Exchanges, and Class B Common Stock, for which there is no
trading market.  Shares of the Class B Common Stock were issued by
the Company on April 11, 1986 to stockholders of record on April 4,
1986.  Class B Common Stock is entitled to ten votes per share, is
subject to restrictions on transfer or other disposition and is at
all times convertible, on a share-for-share basis, into shares of
Common Stock.

      As of January 31, 1997, there were 34,756 stockholders of
record holding Common Stock and 4,450 stockholders of record
holding Class B Common Stock.  Regular quarterly dividends and any
extra cash dividends as may be deemed appropriate, which are
identical on both Common Stock and Class B Common Stock, are
declared at scheduled meetings of the Board of Directors and
announced immediately upon declaration.  Information regarding the
high and low quarterly sales prices for the Common Stock on the New
York Stock Exchange, and dividends declared per share on a
quarterly basis for both classes of stock, for the five-year period
ended December 31, 1996, is set forth in the Company's 1996 Annual
Report to Stockholders, on page 24, under the captions "Market
Prices" and "Dividends" and is incorporated herein by reference.

Item 6.  Selected Financial Data

      Five-year summaries of selected financial data for the Company
and discussions of accounting changes which materially affect the
comparability of the selected financial data are set forth in the
Company's 1996 Annual Report to Stockholders under the following
captions and page numbers:  "Operating Data" and "Other Financial
Data", on page 22; "Income Taxes", on page 26; and "Postretirement
Benefits", on page 18 and are incorporated herein by reference.


Item 7.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations

      Management's discussion and analysis of results of operations
and financial condition, including a discussion of liquidity and
capital resources, is set forth in the Company's 1996 Annual Report
to Stockholders, on pages 25 and 26 and is incorporated herein by
reference.

<PAGE>

Item 8.  Financial Statements and Supplementary Data

      The Company's consolidated financial statements, accounting
policies and notes to consolidated financial statements, with the
report of independent auditors, and selected unaudited quarterly
data -- consolidated results, for the years ended December 31, 1996
and 1995 are set forth in the Company's 1996 Annual Report to
Stockholders, on pages 7 through 21 and 24, respectively and are
incorporated herein by reference.


Item 9.  Changes in and Disagreements with Accountants on
         Accounting and Financial Disclosure

      None.

                                   PART III

Item 10.  Directors and Executive Officers of the Registrant


      Information regarding directors and nominees for directorship
is set forth in the Company's definitive Proxy Statement, dated
February 5, 1997, for the Annual Meeting of Stockholders on March
5, 1997, on pages 2 through 4, under the caption "Election of
Directors" and is incorporated herein by reference.  For
information concerning the Company's executive officers, see
"Executive Officers of the Registrant" set forth in Part I hereof.

Item 11.  Executive Compensation

      Information regarding the compensation of directors and
executive officers is set forth in the Company's definitive Proxy
Statement, dated February 5, 1997, for the Annual Meeting of
Stockholders on March 5, 1997, on pages 7, and 15 through 22 under
the general captions "Compensation of Directors" and "Executive
Compensation", respectively and is incorporated herein by
reference.

Item 12.  Security Ownership of Certain Beneficial Owners and
          Management

      Information regarding security ownership of certain beneficial
owners, of all directors and nominees, of the named executive
officers, and of directors and executive officers as a group, is
set forth in the Company's definitive Proxy Statement, dated
February 5, 1997, for the Annual Meeting of Stockholders on March
5, 1997, on pages 5, 6 and 7 under the captions "Security Ownership
of Directors and Executive Officers" and "Security Ownership of
Certain Beneficial Owners" and is incorporated herein by reference.

Item 13.  Certain Relationships and Related Transactions

      Information regarding certain relationships and related
transactions is hereby incorporated by reference from the Company's
definitive Proxy Statement, dated February 5, 1997, for the Annual
Meeting of Stockholders on March 5, 1997 under the following
captions and page numbers:  "Election of Directors", on page 2,
regarding Mr. William Wrigley and Mr. William Wrigley, Jr. and
"Security Ownership of Certain Beneficial Owners", on page 6,
regarding the Offield family and Mr. Wrigley. 


                                    PART IV

Item 14.  Exhibits, Financial Statement Schedule, and Reports
          on Form 8-K

     (a)  1,2.  Financial Statements and Financial Statement
Schedule

      The data listed in the accompanying Index to Financial
Statements and Financial Statement Schedule, on page F-1 hereof, is
filed as part of this Report.

<PAGE>

          3.  Exhibits

      The exhibits listed in the accompanying Index to Exhibits, on
page F-3 hereof, are filed as part of this Report or are
incorporated by reference herein as indicated thereon.

     (b)  Not Applicable.

     (c)  Exhibits are attached hereto.

     (d)  See (a) 1, 2 above.

<PAGE>

                                  SIGNATURES

      Pursuant to the requirements of Section 13 or 15(d) of the
Securities Exchange Act of 1934, as amended, the Registrant has
duly caused this Form 10-K Report to be signed on its behalf by the
undersigned, thereunto duly authorized.

Date:  March 27, 1997                      WM. WRIGLEY JR. COMPANY
                                                 (Registrant)

                                  By: /s/ JOHN F. BARD
                                          John F. Bard
                                     Senior Vice President
                                  (Principal Financial Officer)


      Pursuant to the requirements of the Securities Exchange Act of
1934, as amended, this Report on Form 10-K has been signed below by
the following persons on behalf of the Registrant and in the
capacities and on the dates indicated.

        Signature                  Title

                               President, Chief
    William Wrigley            Executive Officer,
                               Director

                               Senior Vice President
    John F. Bard               (Principal Financial Officer)

                               Vice President-Controller
    Dushan Petrovich           (Principal Accounting Officer)

                               Director
   Charles F. Allison III

                               Director
   Douglas S. Barrie     

                               Director
   Lee Phillip Bell

                               Director
   Robert P. Billingsley
                                                            
                               Director       By/s/ WM. M. PIET 
   Thomas A. Knowlton                               Wm. M. Piet
                                              Attorney-in-Fact
                               Director
   Penny Pritzker                             Date:  March 27, 1997

                               Director
   Richard K. Smucker

                               Director
   William Wrigley, Jr.



<PAGE>

                                                        Exhibit 23.

                        CONSENT OF INDEPENDENT AUDITORS


We consent to the incorporation by reference in this Annual Report
on Form 10-K of Wm. Wrigley Jr. Company of our report dated January
30, 1997, included in the 1996 Annual Report to Stockholders of Wm.
Wrigley Jr. Company.

Our audits also included the financial statement schedule of Wm.
Wrigley Jr. Company listed in item 14(a).  This schedule is the
responsibility of the Company's management.  Our responsibility is
to express an opinion based on our audits.  In our opinion, the
financial statement schedule referred to above, when considered in
relation to the basic financial statements taken as a whole,
presents fairly in all material respects the information set forth
therein.

We also consent to the incorporation by reference in the
Registration Statements (Form S-8 Nos. 33-43738 and 33-22788)
pertaining to the Special Investment and Savings Plan for Wrigley
Employees and the Wm. Wrigley Jr. Company Management Incentive
Plan, and in the related Prospectuses, of our report dated January
30, 1997, with respect to the consolidated financial statements and
consolidated financial statement schedule of Wm. Wrigley Jr.
Company included or incorporated by reference in this Annual Report
on Form 10-K for the year ended December 31, 1996.




 /s/    ERNST & YOUNG LLP       
        Ernst & Young LLP


Chicago, Illinois
March 27, 1997

<PAGE>
<TABLE>
                                                                     WM. WRIGLEY JR. COMPANY


                                                                  INDEX TO FINANCIAL STATEMENTS
                                                                AND FINANCIAL STATEMENT SCHEDULES
                                                                          (Item 14(a))


                                                                           Reference         
                                                                    Form        Annual Report
                                                                    10-K             to
                                                                    Report       Stockholders
<S>                                                                 <C>         <C>
Data incorporated by reference from the 1996 Annual Report
 to Stockholders of Wm. Wrigley Jr. Company:
   Consolidated balance sheet at December 31, 1996 and 1995........                   8-9
   For the years ended December 31, 1996, 1995 and 1994:
       Consolidated statement of earnings..........................                     7
       Consolidated statement of cash flows........................                    10
       Consolidated statement of stockholders' equity..............                    11
       Accounting policies and notes to consolidated financial                      12-19
       statements..................................................
   Consolidated financial statement schedule for the years ended
        December 31, 1996, 1995 and 1994:
 II.  Valuation and qualifying accounts............................   F-2

</TABLE>
    
      All other schedules are omitted since the required information
is not present or is not present in amounts sufficient to require
submission of the schedule, or because the information required is
included in the consolidated financial statements or accounting
policies and notes thereto.

      With the exception of the pages listed in the above index and
the items referred to in Items, 1,5,6,7, and 8 of this Form 10-K
Report, the 1996 Annual Report to Stockholders is not to be deemed
filed as part of this report.


<PAGE>
<TABLE>


                                                                    WM. WRIGLEY JR. COMPANY 

                                                         Schedule II - Valuation and Qualifying Accounts
                                                          Years ended December 31, 1996, 1995 and 1994
                                                                         (In Thousands)
<CAPTION>


     Column A             Column B             Column C               Column D      Column E    
                                               Additions          
<S>  <C>                 <C>           <C>           <C>            <C>           <C>
     Balance at          Charged to    Charged to
     Beginning           Costs and    Other Accounts  Deductions-     Balance at
    Description          of Period      Expenses       Describe      Describe(A)   End of Period

1996:
   Allowance for
    doubtful accounts...  $9,060          2,080                        2,602           8,538    

1995:
   Allowance for 
    doubtful accounts...  $6,645          2,754                          339           9,060    

1994:
   Allowance for 
    doubtful accounts...  $4,407          2,578                          340           6,645    




(A)  Uncollectable accounts written-off, net of recoveries.

</TABLE>

<PAGE>

                           WM. WRIGLEY JR. COMPANY
                    AND WHOLLY OWNED ASSOCIATED COMPANIES

                              INDEX TO EXHIBITS
                                 (Item 14(a))

Exhibit 
Number                       Description of Exhibit

        Proxy Statement of the Registrant, dated February 5, 1997,
        for the March 5, 1997 Annual Meeting of Stockholders, is
        hereby incorporated by reference.

3.      Articles of Incorporation and By-laws.

3(a).   Restated Certificate of Incorporation of the Registrant.
        Incorporated by reference to Exhibit 3(a) of the Company's
        Annual Report and Form 10-K filed for the fiscal year ended
        December 31, 1992.
 
3(b).   By-laws of the Registrant.  Incorporated by reference to
        Exhibit 3(a) of the Company's Form 10-K filed for the
        fiscal year ended December 31, 1992.

10.     Material Contracts

10(a).  Non-Employee Directors' Death Benefit Plan.  Incorporated
        by reference to the Company's Form 10-K filed for the
        fiscal year ended December 31, 1994.

10(b). Senior Executive Insurance Plan.  Incorporated by reference
       to the Company's Form 10-K filed for the fiscal year ended
       December 31, 1995.

10(c). Supplemental Retirement Plan.  Incorporated by reference to
       the Company's Form 10-K filed for the fiscal year ended
       December 31, 1994.

10(d). Deferred Compensation Plan for Non-Employee Directors. 
       Incorporated by reference to the Company's Form 10-K filed
       for the fiscal year ended December 31, 1995.

10(e). Non-Employee Directors' Stock Retirement Plan.  Incorporated
       by reference to the Company's Form 10-K filed for the fiscal
       year ended December 31, 1995.

10(f). 1996 Executive Incentive Compensation Plan.

10(g). Wm. Wrigley Jr. Company Management Incentive Plan and the
       various programs thereunder.  Incorporated by reference to
       the Company's Form 10-K filed for the fiscal year ended
       December 31, 1994, except for sub-item (i) to the Exhibit
       10(g) which is incorporated by reference to the Company's
       Form 10-K filed for the fiscal year ended December 31, 1995.

           (i)  Executive Incentive Compensation Deferral Program
          (ii)  Long-Term Stock Grant Program
         (iii)  Stock Award Program
          (iv)  Alternate Investment and Savings Program
           (v)  1988 Stock Option Program

13.    1996 Annual Report to Stockholders of the Registrant.

21.    Subsidiaries of the Registrant.

23.    Consent of Independent Auditors.  (See page 11.)

24.    Power of Attorney.

99.    Forward-Looking Statements.
- --------------------

Copies of Exhibits are not attached hereto, but the Registrant will
furnish them upon request and upon payment to the Registrant of a
fee in the amount of $20.00 representing reproduction and handling
costs.




<PAGE>

             1996 EXECUTIVE INCENTIVE COMPENSATION PLAN





                                                   November, 1995

<PAGE>

          The Wm. Wrigley Jr. Company has provided an Executive
Incentive Compensation Plan for selected managers since 1978.  This
is not a continuing plan but is reviewed by the Compensation
Committee of the Board of Directors each year to determine if a
plan should be adopted for that year, the positions which will be
eligible to participate, and the associated companies which will be
included.

          The Compensation Committee has authorized the 1996 Plan. 
Participants have an opportunity to receive awards based on
corporate and individual performance during the corporate fiscal
year from January 1, 1996, through December 31, 1996.  Those
selected to participate will not take part in any group achievement
fund or similar incentive plan which their particular unit may
provide for employees.  Each associated company will bear the
appropriate cost of awards made to employees.

          Awards are calculated on the base annual salary each
participant actually earns during the plan year.  Most participants
are paid base annual salary in 12 monthly increments, but managers
of some international associated companies receive their base
salary in 13 or more increments.

          Incentive awards will be distributed in the first quarter
of 1997 when the financial results of the company and the
respective units are known for the 1996 fiscal year.


           To be eligible to receive an award, a participant must
be on the payroll as of their last payroll period before or
coincident with December 31, 1996.  Also sharing proportionately
in awards based on corporate and individual performance will be:


           - Employees on leave of absence as of December 31,
             1996, including those on maternity leave;

           - Employees who retire during the Plan year, on or
             after reaching age 55;

           - Beneficiaries of the Company's noncontributory
             Group Life Insurance Plan named by eligible
             employees who die during the 1996 Executive
             Incentive Compensation Plan year.

<PAGE>

                        PURPOSES OF THE PLAN

           1.   Maintain a total cash compensation
                package for participating managers
                commensurate with accountability and
                competitive with the industry.

           2.   Recognize and reward participating
                managers in accord with current
                performance.

           3.   Encourage and reward individual
                initiative, creativity, and extra
                effort which result in measurable
                improvements in your company's
                operations.

           4.   Encourage teamwork.

           5.   Relate incentive awards to overall
                corporate or unit performance as
                well as individual accomplishment.

<PAGE>

           6.   Encourage participating managers to
                develop and carry out unit and
                departmental goals which support and
                enhance corporate longer range
                goals.

           7.   Maintain an earnings opportunity for
                participants which will retain and,
                when necessary, attract outstanding
                performers.

                            AWARD LEVELS

      The 1996 Executive Incentive Compensation Plan has various
levels reflecting the individual accountability and impact on
company operations of the participants.  Target award levels are
earned by fully meeting performance criteria on challenging and
realistic personal, unit, and/or corporate goals and by fully
effective teamwork.  Higher awards up to a maximum of 150% of
target levels are earned for truly outstanding and exceptional
achievements above target performance.

      All participants are assigned weightings for individual
performance elements which can include unit goals, personal goals,
and teamwork effectiveness.  Based on accountability some
participants also have a corporate performance element.   The sum
of each participant's element weightings total 100.   Each element
is rated separately using the performance standards defined in
Exhibit I.

<PAGE>

      Each personal goal and unit goal within those respective
elements is separately rated, totaled, and averaged.  These average
ratings may be adjusted up to plus or minus 15 percentage points to
reflect performance not otherwise measured in the ratings for the
separate goals if, in the judgment of the person evaluating
performance, a change is justified.

      The teamwork rating is based on each participant's
effectiveness as a manager in making the team work - - -
responsive, cooperative, and a positive contributor toward optimum
end results with top priority to company rather than to personal
success.

      The maximum rating for any goal is 150%.  The minimum rating
for any goal is 30%.  If the adjusted average rating for any
element is below 50%, no award is earned for that element.

      Element ratings of 50% or more are multiplied by the
respective element weightings and totaled.  The total weighted
performance is multiplied by a participant's target opportunity
percent to determine the award expressed as a percent of salary.


                       GOAL SETTING PROCEDURE
Corporate Goals

      The President and Chief Executive Officer will present 1996
corporate goals to the Compensation Committee when it evaluates
corporate performance for the prior year Plan.  These goals will be
approved by the Board of Directors at its next regular scheduled
meeting.  Corporate goals will include target, minimum, and
outstanding levels of performance where appropriate to serve as a
guide to the Compensation Committee when it evaluates corporate
performance for the Plan year.

Unit Goals


      Each unit will set goals at the beginning of the Plan year
which are approved by appropriate managers.  Units with consumer
sales will use the format outlined on Form A.  Units with no
consumer sales will use the format outlined on Form B.  Goals must
set target, minimum and outstanding levels of performance.  The
units for the 1996 Plan are listed below:

<PAGE>

                      UNITS WITH CONSUMER SALES

                 U. S. Chewing Gum
                    Sales Department
                    Sales Divisions 
                    Consumer Advertising
                 Amurol Products Company
                 Wrigley Canada
                 International Group
                    International Region - Germany, Austria, EMD,
                        Eastern Europe, Russia
                    International Region - U.K., Kenya, Spain,
Italy
                    International Region - Scandinavia, W.M.F.,
                        Netherlands
                    International Region - Philippines, Taiwan,
                        Hong Kong, China, 
                        Malaysia
                    International Region - Latin America
                    Australia


                    UNITS WITH NO CONSUMER SALES

                 U. S. Manufacturing
                    Chicago Factory
                    Santa Cruz Factory
                    Gainesville Factory
                 L. A. Dreyfus Company
                 WRICO Packaging
                 Wrigley France-Biesheim
                 Manufacturing Pacific Orient

Personal Goals

      Personal goals are established at the beginning of the Plan
year and approved by appropriate managers.  The format for setting
these goals is shown on Form E.  Participants are generally limited
to three personal goals which must be opportunities for significant
accomplishment that can be measured.  Target, minimum, and
outstanding levels of performance must be included with each goal.

      When appropriate, several participants may be assigned the
same personal goal with shared accountability for results.  All
participants will receive the same accomplishment rating for a
shared personal goal.

<PAGE>

                           ACCOMPLISHMENTS
Corporate Award

      The President and Chief Executive Officer will evaluate
corporate performance and recommend a rating for the Compensation
Committee's consideration based on the following criteria:

      -          How successfully the management team achieved
                 corporate goals approved by the Board of Directors
                 at the beginning of the fiscal year.

      -          Progress made toward longer term corporate
                 objectives and strategies in light of conditions
                 pertaining during the year.

      -          How well the management team responded to all
                 factors -- internal and external -- which affected
                 corporate performance during the year.

      Based on this assessment, the Compensation Committee will
rate corporate performance using the standards of performance as
defined in Exhibit I.

Individual Awards

      Individual performance awards are based on accomplishment of
unit goals where appropriate, personal goals, and teamwork
effectiveness.  Performance is evaluated by the manager to whom
each participant reports and reviewed by a committee of senior
management with final approval by the President and Chief Executive
Officer.

      Toward the end of the Plan year the Personnel Department will
distribute individual appraisal forms (Exhibit II) to the managers
who direct the work of the participants and who approved the unit
and personal goals.  These managers will recommend ratings for
individual performance for each of the participants under their
direction:

      Each participant with unit goals will submit unit
accomplishments using Form C for units with consumer sales and Form
D for others.  All participants will submit accomplishments for
personal goals using Form F.  Target, minimum, and outstanding
performance levels will be the same as established when the goals
were set.  Participants will measure accomplishment of unit and
personal goals using the following formulas in the appropriate
section of the forms.

<PAGE>

                  A  =  Accomplishment
                  T  =  Target Goal
                  M  =  Minimum Acceptable Performance
                  O  =  Outstanding Performance

If accomplishment exceeds target

                % Rating = 100 + A-T
                                       X 50
                                 O-T

If accomplishment is less than target    


                % Rating = 100 - T-A
                                       X 50
                                 T-M

      Examples illustrating how these formulas are applied are
shown on Exhibit III.  These formulas lend themselves to measuring
goals which can be objectively defined with numeric values.  Some
personal goals will require subjective ratings because they cannot
readily be reduced to numeric values.  Participants will suggest
the numeric rating which should be assigned to the accomplishment
of each of these goals.  Ratings may be modified in the review
process.

      Individual performance ratings will be combined with the
corporate rating where appropriate, and the total performance
rating for each participant will be established.

      Exhibit IV illustrates how a typical award will be
calculated.

President and Chief Executive Officer Award

      The Compensation Committee of the Board of Directors will
determine the award for this executive, and 100% weighting will be
on personal performance.  When rating, the Compensation Committee
will consider the Chief Executive's effectiveness in guiding the
affairs of the company as evaluated largely by corporate
performance and progress toward longer range objectives and
strategies.  The award may be at the same level as the corporate
evaluation, or may be different, in the sole discretion of the
Compensation Committee.

<PAGE>

                                                        EXHIBIT I

             1996 EXECUTIVE INCENTIVE COMPENSATION PLAN

                       Wm. Wrigley Jr. Company

                            STANDARDS FOR
                PERSONAL, CORPORATE/UNIT PERFORMANCE

                                                    Individual/
                                                    Unit/Corporate
                                                    Performance
                   Definition                       Rating        


Outstanding performance; significantly                 150
exceeded criterion.


Excellent performance; criterion exceeded.             120


Target performance; criterion fully met.               100


Good performance; criterion generally met, or           90
acceptable under the circumstances.


Reasonable performance under the circumstances;         60
criterion partially met.


Minimum acceptable performance.                         50


Performance below acceptable levels.                    30


<PAGE>
<TABLE>
                                                                                                            EXHIBIT II
                                                             SUMMARY APPRAISAL
                                                1996 EXECUTIVE INCENTIVE COMPENSATION PLAN
<CAPTION>

PARTICIPANT:                       APPRAISER:                       INITIALS:           DATE:                                   
<S>                <C>            <C>                      <C>                      <C>            <C>
                    RATING   X    WEIGHT                    WEIGHTED          X      TARGET    =    AWARD   
                      %           %                     PERFORMANCE                  %              %  
UNIT GOALS:
  #1                     
  #2                     
                         
  TOTAL                  
  AVG                    
  ADJ + 15 pts           
  ADJ AVG                                            

PERSONAL GOALS:
  #1                     
  #2                     
  #3                     
                         
  TOTAL                  
  AVG                    
  ADJ + 15 pts           
  ADJ AVG                                                  1995 Rating

TEAMWORK                         10*                                  
TOTAL INDVL. PERF.                                                                  
ADJ. TO 100% BASIS                                                                      
CORP. PERF.                                                         

GRAND TOTAL                     100                                                            
                                                                                                                              
COMMENTS:

Review                Review                 Review                
        *TEAMWORK WEIGHTING IS 10% FOR ALL PARTICIPANTS

</TABLE>


<PAGE>
<TABLE>
                                                                                                            Exhibit III
                                                                  EXAMPLE
                                                           1996 ACCOMPLISHMENTS
                                                         UNITS WITH CONSUMER SALES
<CAPTION>

GOALS                                            REV. ORIG. FORECAST           GOAL                   1996 ACTUAL        
                                                                                                     OVER/(UNDER)        
<S>                     <C>     <C>     <C>     <C>       <C>            <C>    <C>            <C>     <C>     <C>
                        1993    1994    1995    1996      % O/U 1995     1996   % O/U 1995     1996    1995    1996 GOAL
1.  UNIT VOLUME TO                                                    
    OUTSIDE CUSTOMERS   50,000  51,000  53,000  55,000        3.8       55,000      3.8       54,500   1500       (500)



2.  PROFIT FROM
    OPERATIONS U.S.$    11,089  16,289  10,760  10,800         .4       11,600       7.8      12,200   1440        600


MEASURES OF PERFORMANCE                     WEIGHT        MINIMUM           TARGET           OUTSTANDING       R A N G E
                                                                                                               #       % 

GOAL #1                                       50%          53,000           55,000              57,000       2,000   3.6
                                                                          
GOAL #2                                       50%          10,000           11,600              13,200       1,600  13.8

EQUATIONS FOR DETERMINING RATING

GOAL #1

      55,000-54,500
100 -               X 50 =  87.5
      55,000-53,000

GOAL #2

      12,200-11,600
100 +               X 50 = 118.8
      13,200-11,600

</TABLE>

<PAGE>
<TABLE>

                                                                                 EXHIBIT IV
                                         Wm. Wrigley Jr. Company
                                          SAMPLE AWARD  -  1996
<CAPTION>

HOW THE PLAN WORKS

<S>                             <C>                             <C>
        ASSUME:

             Participant Award Level                                D

             Base Salary                                         $60,000

             Target Incentive Opportunity                            30%

             Target Award                                        $18,000


INCLUDES:                         ELEMENT                TARGET
                                 WEIGHTING               AWARD
        ELEMENTS

             Unit Goals                      50                  $ 9,000

             Personal Goals                  20                    3,600

             Teamwork                        10                    1,800

        Individual Performance               80                  $14,400

        Corporate Performance                20                    3,600

        Target Award                        100                  $18,000


AWARD DETERMINATION:          RATING     WEIGHTED
                                %       PERFORMANCE
        ELEMENTS

             Unit Goals              112          56.0           $10,080

             Personal Goals           85          17.0             3,060

             Teamwork                110          11.0             1,980

        Individual Performance                    84.0           $15,120

        Corporate Performance        120          24.0             4,320

        AWARD                                    108.0           $19,440

        Percent of Base Salary                                    32.4%

</TABLE>

<PAGE>
<TABLE>

                                                                                                            Form A
PARTICIPANT                                            1996 UNIT GOALS
UNIT                                               UNITS WITH CONSUMER SALES
PAGE NO.                    
DATE SUBMITTED              

<CAPTION>
                                                                           1996 REV. ORIG. F'CAST             1996 GOAL    
                                                                                        % O/U                      % O/U
<S>                                          <C>        <C>        <C>        <C>       <C>               <C>      <C>
GOAL:                                        1993       1994       1995       1996      1995              1996     1995

1.  UNIT VOLUME TO OUTSIDE CUSTOMERS:




2.  PROFIT FROM OPERATIONS U.S.$:




MEASURES OF PERFORMANCE                   WEIGHT          MINIMUM           TARGET           OUTSTANDING       R A N G E
                                                                                                               #       % 

GOAL #1


GOAL #2





                                                            PARTICIPANT'S
                                                            SIGNATURE                              DATE           



                                                            APPROVED                               DATE           
</TABLE>

<PAGE>
<TABLE>

                                                                                                            Form B
PARTICIPANT                                             1996 UNIT GOALS
UNIT                                              UNITS WITH NO CONSUMER SALES
PAGE NO.                   
DATE SUBMITTED             

<CAPTION>
                                                                           1996 REV. ORIG. F'CAST              1996 GOAL     
                                                                                          % O/U                        % O/U
<S>                                          <C>        <C>        <C>        <C>         <C>
GOAL:                                        1993       1994       1995       1996         1995             1996        1995

#1


#2



#3




MEASURES OF PERFORMANCE                      WEIGHT       MINIMUM           TARGET           OUTSTANDING         R A N G E    
                                                                                                                 #       % 

GOAL #1

GOAL #2

GOAL #3




                                                             PARTICIPANT'S
                                                             SIGNATURE                              DATE           


                                                             APPROVED                               DATE           

</TABLE>

<PAGE>
<TABLE>

                                                                                                            Form C
PARTICIPANT                                    1996 ACCOMPLISHMENTS - UNIT GOALS
UNIT                                               UNITS WITH CONSUMER SALES
PAGE NO.                           
DATE SUBMITTED             

<CAPTION>

   GOAL                                          REV. ORIG. F'CAST             GOAL                     1996 ACTUAL         
                                                                                                            OVER/(UNDER)    
<S>                       <C>     <C>     <C>     <C>     <C>           <C>    <C>              <C>      <C>       <C>
                          1993    1994    1995    1996    % O/U 1995    1996   % O/U 1995       1996     1995      1996 GOAL  

1.  UNIT VOLUME TO
    OUTSIDE CUSTOMERS:



2.  PROFIT FROM
    OPERATIONS U.S.$:



MEASURES OF PERFORMANCE                     WEIGHT        MINIMUM           TARGET           OUTSTANDING        R A N G E
                                                                                                                #       % 

GOAL #1

GOAL #2



EQUATIONS FOR DETERMINING RATING


                                                       PARTICIPANT'S
                                                       SIGNATURE                              DATE           


                                                       APPROVED                               DATE           

</TABLE>

<PAGE>
<TABLE>

                                                                                                            Form D
PARTICIPANT                                    1996 ACCOMPLISHMENTS - UNIT GOALS
UNIT                                              UNITS WITH NO CONSUMER SALES
PAGE NO.                           
DATE SUBMITTED             

<CAPTION>

   GOAL                                          REV. ORIG. F'CAST             GOAL                     1996 ACTUAL         
                                                                                                            OVER/(UNDER)    
<S>                       <C>     <C>     <C>     <C>    <C>            <C>    <C>              <C>      <C>       <C>
                          1993    1994    1995    1996    % O/U 1995    1996   % O/U 1995       1996     1995      1996 GOAL

#1


#2



#3




MEASURES OF PERFORMANCE                      WEIGHT       MINIMUM           TARGET          OUTSTANDING        R A N G E
                                                                                                               #       % 

GOAL #1

GOAL #2

GOAL #3



EQUATIONS FOR DETERMINING RATING



                                                       PARTICIPANT'S
                                                       SIGNATURE                              DATE           


                                                       APPROVED                               DATE           

</TABLE>

<PAGE>
<TABLE>
                                                                                                            FORM E 
                                                            1996 PERSONAL GOALS
PARTICIPANT                       
DEPARTMENT OR UNIT                                             REVIEW COMMENTS:
GOAL #           PAGE             
DATE SUBMITTED                    
                                                                                                                           

<S>                               <C>          <C>               <C>
GOAL:                                                                                           ESTIMATE

                                                                 COST TO ACHIEVE GOAL:
HOW RESULTS ARE TO BE MEASURED:    R A N G E   ( + / - )
                                   #       %  
                                                                 CAPITAL EXPENDITURE:
MINIMUM
                                                                 ACCOMPLISHMENT DATE:

TARGET

                                                                 COMPARISON TO 3-YEAR PRIOR & REV. ORIG. F'CAST, IF APPLICABLE:
OUTSTANDING
                                                                                                   1996          1996
                                                                 1993      1994      1995        FORECAST        GOAL

GOAL WEIGHT: 


EXPECTED RESULTS:


                                                                 PARTICIPANT'S
                                                                 SIGNATURE                             DATE              


                                                                 APPROVED BY                           DATE        

</TABLE>

<PAGE>
<TABLE>


                                                                                                            FORM F
                                                    1996 ACCOMPLISHMENTS-PERSONAL GOALS
PARTICIPANT                       
DEPARTMENT OR UNIT                                          REVIEW COMMENTS:                               RATING:         
GOAL #           PAGE             
DATE SUBMITTED                    

<S>                               <C>         <C>                <C>                       <C>               <C>
                                                                                           ESTIMATE          ACTUAL
GOAL AS SUBMITTED:
                                                                 COST TO ACHIEVE GOAL:

HOW RESULTS ARE TO BE MEASURED:     R A N G E  ( + / -)          CAPITAL EXPENDITURE:
                                    #       % 

MINIMUM                                                          ACCOMPLISHMENT DATE:

                                                                 
                                                                 COMPARISON TO 3-YEAR PRIOR & REV. ORIG. FORECAST, IF APPLICABLE:
TARGET           
                                                                                             1996       1996       1996
                                                                 1993     1994     1995    FORECAST     GOAL      ACTUAL

OUTSTANDING


GOAL WEIGHT:                                                     EQUATION FOR DETERMINING RATING:


EXPECTED RESULTS:


                                                                 PARTICIPANT'S
ACTUAL RESULTS:                                                  SIGNATURE                             DATE              

                                                                 APPROVED BY                           DATE              


</TABLE>



<PAGE>
<TABLE>

CONSOLIDATED STATEMENT OF EARNINGS
WM. WRIGLEY JR. COMPANY AND ASSOCIATED COMPANIES


               YEAR ENDED DECEMBER 31                          1996            1995            1994

                                                  In thousands of dollars except for per share amounts
<S>                                                         <C>             <C>              <C>
EARNINGS
Revenues:
     Net sales                                              $1,835,987       1,754,931       1,596,551
     Investment and other income                                14,614          14,811          26,597
     Nonrecurring gain on sale of Singapore property            --              --              38,102
                                                            ----------       ---------       ---------
          Total revenues                                     1,850,601       1,769,742       1,661,250
                                                            ----------       ---------       ---------
Costs and expenses:
     Cost of sales                                             814,483         778,019         697,442
     Factory closure and related costs                          19,436          --              --
     Selling, distribution and general administrative          656,473         639,537         609,039
     Interest                                                    1,097           1,955           1,490
                                                            ----------       ---------       ---------
          Total costs and expenses                           1,491,489       1,419,511       1,307,971
                                                            ----------       ---------       ---------
Earnings before income taxes                                   359,112         350,231         353,279
Income taxes                                                   128,840         126,492         122,746
                                                            ----------       ---------       ---------
Net earnings                                                $  230,272         223,739         230,533
                                                            ==========       =========       =========
PER SHARE AMOUNTS
Net earnings per average share of common stock              $     1.99            1.93            1.98
                                                            ==========       =========       =========
Dividends paid per share of common stock                    $     1.02             .96             .90
                                                            ==========       =========       =========


See accompanying accounting policies and notes.
</TABLE>

<PAGE>
<TABLE>

CONSOLIDATED BALANCE SHEET
WM. WRIGLEY JR. COMPANY AND ASSOCIATED COMPANIES


                     AS OF DECEMBER 31                                1996            1995

                                   In thousands of dollars
<S>                                                               <C>                <C>
ASSETS
Current assets:
     Cash and cash equivalents                                     $  181,233         125,725
     Short-term investments, at amortized cost                        119,330         105,947
     Accounts receivable
       (less allowance for doubtful accounts:
          1996--$8,538; 1995--$9,060)                                 165,051         170,803
     Inventories--
          Finished goods                                               52,859          54,231
          Raw materials and supplies                                  180,338         181,116
                                                                   ----------       ---------
                                                                      233,197         235,347
     Other current assets                                              19,674          24,683
     Deferred income taxes--current                                    10,939           9,591
                                                                   ----------       ---------
            Total current assets                                      729,424         672,096
Marketable equity securities, at fair value                            18,525          19,827
Deferred charges and other assets                                      69,461          39,696
Deferred income taxes--noncurrent                                      27,984          20,109
Property, plant and equipment, at cost:
     Land                                                              25,921          24,478
     Buildings and building equipment                                 251,687         230,065
     Machinery and equipment                                          530,438         475,955
                                                                   ----------       ---------
                                                                      808,046         730,498
     Less accumulated depreciation                                    419,897         383,007
                                                                   ----------       ---------
                                                                      388,149         347,491
                                                                   ----------       ---------
Total assets                                                       $1,233,543       1,099,219
                                                                   ==========       =========
</TABLE>

<PAGE>
<TABLE>


                     AS OF DECEMBER 31                           1996           1995

                          In thousands of dollars and shares
<S>                                                          <C>                <C>
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
     Accounts payable                                         $   75,431         75,815
     Accrued expenses                                             66,434         67,958
     Dividends payable                                            19,715         19,720
     Income and other taxes payable                               55,756         49,152
     Deferred income taxes--current                                  816            768
                                                              ----------      ---------
               Total current liabilities                         218,152        213,413
Deferred income taxes--noncurrent                                 24,390         19,536
Other noncurrent liabilities                                      93,570         69,418
Stockholders' equity:
     Preferred stock--no par value
          Authorized: 20,000 shares
          Issued: None
     Common stock--no par value
       Common stock
          Authorized: 400,000 shares
          Issued: 1996--92,066 shares; 1995--91,541 shares        12,275         12,205
       Class B common stock--convertible
          Authorized: 80,000 shares
          Issued and outstanding:
            1996--24,155 shares; 1995--24,680 shares               3,221          3,291
     Additional paid-in capital                                      238          1,625
     Retained earnings                                           898,512        786,543
     Foreign currency translation adjustment                     (14,716)        (8,038)
     Unrealized holding gains on marketable equity
      securities                                                  10,812         11,404
     Common stock in treasury, at cost
       (1996--251 shares; 1995--219 shares)                      (12,911)       (10,178)
                                                              ----------      ---------
               Total stockholders' equity                        897,431        796,852
                                                              ----------      ---------
Total liabilities and stockholders' equity                    $1,233,543      1,099,219
                                                              ==========      =========

See accompanying accounting policies and notes.
</TABLE>

<PAGE>
<TABLE>

CONSOLIDATED STATEMENT OF CASH FLOWS
WM. WRIGLEY JR. COMPANY AND ASSOCIATED COMPANIES


                YEAR ENDED DECEMBER 31                          1996            1995           1994

                                                                      In thousands of dollars
<S>                                                           <C>             <C>            <C>
CASH FLOWS--OPERATING ACTIVITIES
     Net earnings
                                                              $ 230,272        223,739        230,533
     Adjustments to reconcile net earnings to net cash
       flows from operating activities:
          Depreciation
                                                                 47,288         43,773         41,057
          Gain on sales of property, plant and
            equipment
                                                                 (1,771)        (1,090)       (38,762)
          (Increase) decrease in:
               Accounts receivable
                                                                  2,154        (28,619)       (13,608)
               Inventories
                                                                    973        (11,422)       (38,086)
               Other current assets
                                                                  3,777          2,164        (13,578)
               Other assets and deferred charges
                                                                (24,075)        (6,297)           461
          Increase (decrease) in:
               Accounts payable
                                                                    474          6,427          3,086
               Accrued expenses
                                                                      3         (3,657)          (525)
               Income and other taxes payable
                                                                  6,095         (6,889)        35,774
               Deferred income taxes
                                                                 (4,496)           720         (7,894)
               Other noncurrent liabilities
                                                                 25,149          3,702          5,078
                                                              ---------       --------       --------
     Net cash flows--operating activities                       285,843        222,551        203,536
                                                              ---------       --------       --------
CASH FLOWS--INVESTING ACTIVITIES
     Additions to property, plant and equipment                (101,977)      (102,759)       (87,013)
     Proceeds from property retirements                          10,785          3,690         40,855
     Purchases of short-term investments                       (576,995)      (281,065)      (232,591)
     Maturities of short-term investments                       559,603        277,913        234,092
                                                              ---------       --------       --------
     Net cash flows--investing activities                      (108,584)      (102,221)       (44,657)
                                                              ---------       --------       --------
CASH FLOWS--FINANCING ACTIVITIES
     Dividends paid                                            (118,308)      (111,401)      (104,694)
     Common stock purchased                                      (6,779)       (11,811)       (13,225)
                                                              ---------       --------       --------
     Net cash flows--financing activities                      (125,087)      (123,212)      (117,919)
Effect of exchange rate changes on cash
  and cash equivalents                                            3,336          1,038            319
                                                              ---------       --------       --------
Net increase (decrease) in cash and cash equivalents             55,508         (1,844)        41,279
Cash and cash equivalents at beginning of year                  125,725        127,569         86,290
                                                              ---------       --------       --------
Cash and cash equivalents at end of year                      $ 181,233        125,725        127,569
                                                              =========       ========       ========
SUPPLEMENTAL CASH FLOW INFORMATION
     Income taxes paid                                        $ 130,499        133,494         94,576
                                                              =========       ========       ========
     Interest paid                                            $     631          1,957          1,508
                                                              =========       ========       ========
     Interest and dividends received                          $  14,477         14,639         12,135
                                                              =========       ========       ========

See accompanying accounting policies and notes.
</TABLE>

<TABLE>
<PAGE>

CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY
WM. WRIGLEY JR. COMPANY AND ASSOCIATED COMPANIES

 
                   AS OF DECEMBER 31                            1996            1995           1994

                                                                      In thousands of dollars
<S>                                                           <C>               <C>            <C>
COMMON STOCK
At beginning of year                                          $  12,205         12,177         12,078
Conversion of Class B shares                                         70             52             99
Retirement                                                       --                (24)         --
                                                              ---------       --------       --------
At end of year                                                   12,275         12,205         12,177
                                                              ---------       --------       --------
CLASS B COMMON STOCK
At beginning of year                                              3,291          3,343          3,442
Conversion to Common Stock                                          (70)           (52)           (99)
                                                              ---------       --------       --------
At end of year                                                    3,221          3,291          3,343
                                                              ---------       --------       --------
ADDITIONAL PAID-IN CAPITAL
At beginning of year                                              1,625          1,781          1,467
Options exercised and stock awards granted                       (1,387)          (156)           140
Expired put option                                               --              --               174
                                                              ---------       --------       --------
At end of year                                                      238          1,625          1,781
                                                              ---------       --------       --------
RETAINED EARNINGS
At beginning of year                                            786,543        685,850        564,640
Net earnings                                                    230,272        223,739        230,533
Dividends declared                                             (118,303)      (114,852)      (109,323)
Treasury stock retirement                                        --             (8,194)         --
                                                              ---------       --------       --------
At end of year                                                  898,512        786,543        685,850
                                                              ---------       --------       --------
TREASURY STOCK
At beginning of year                                            (10,178)        (9,034)         --
Purchases                                                        (6,779)       (11,811)       (13,225)
Options exercised and stock awards granted                        4,046          2,449          4,191
Retirement                                                       --              8,218          --
                                                              ---------       --------       --------
At end of year                                                  (12,911)       (10,178)        (9,034)
                                                              ---------       --------       --------
FOREIGN CURRENCY TRANSLATION
At beginning of year                                             (8,038)       (13,502)       (24,757)
Translation adjustment                                           (6,678)         5,464         11,255
                                                              ---------       --------       --------
At end of year                                                  (14,716)        (8,038)       (13,502)
                                                              ---------       --------       --------
UNREALIZED HOLDING GAIN
At beginning of year                                             11,404          7,855         18,312
Marketable equity securities adjustment                            (592)         3,549        (10,457)
                                                              ---------       --------       --------
At end of year                                                   10,812         11,404          7,855
                                                              ---------       --------       --------
Total stockholders' equity                                    $ 897,431        796,852        688,470
                                                              =========       ========       ========

See accompanying accounting policies and notes.
</TABLE>


<PAGE>

ACCOUNTING POLICIES AND NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS
WM. WRIGLEY JR. COMPANY AND ASSOCIATED COMPANIES


CONSOLIDATION AND
DESCRIPTION OF BUSINESS

The consolidated financial statements include the accounts of
the Wm. Wrigley Jr. Company and its associated companies (the
Company). The Company's principal business is manufacturing and
selling chewing gum. All other businesses constitute less than
10% of combined revenues, operating profit and identifiable
assets. Preparation of financial statements in conformity with
generally accepted accounting principles requires management to
make estimates and assumptions that affect assets, liabilities,
revenues and expenses. Actual results may vary from those
estimates. Certain amounts reported in 1995 have been
reclassified to conform to the 1996 presentation.
 
FACTORY CLOSURE

In April, 1996 the Company announced it intended to close its
Santa Cruz, California factory and transfer, retire or
terminate the 311 employees at that factory by the second
quarter of 1997 as part of a plan to realign U.S. production
capacity. In 1996, the Company provided $17,000,000 for related
closure costs covering employee severance and costs to maintain
and sell the property and incurred an additional $2,436,000 in
relocation, training and other transition costs related to this
plan. Net earnings per share have been reduced by $.11 per
share as a result of these charges in 1996. In addition to the
$2,436,000 of relocation and training and transition related
costs incurred to date, the Company expects to incur another
$2,100,000 in such costs during 1997.

At December 31, 1996 a total of 109 employees has been
transferred, retired or terminated and $700,000 in severance
costs for the terminated employees has been incurred and
charged to the factory closure reserve.

CASH AND CASH EQUIVALENTS

The Company considers all highly-liquid debt instruments with
a maturity of three months or less to be cash equivalents.
 
NONRECURRING GAIN ON
SALE OF SINGAPORE PROPERTY

On January 12, 1994, the Company sold the real estate holdings
of its wholly owned associated company in Singapore, Malayan
Guttas Private Limited, for a gain of $38,102,000. This
nonrecurring gain, reported in the first quarter of 1994,
increased net earnings by an after tax amount of $24,765,000 or
$.21 per share.

ADVERTISING

The Company expenses all advertising costs in the year
incurred. Advertising expense was $247,571,000 in 1996,
$240,925,000 in 1995 and $225,291,000 in 1994.

INVESTMENTS IN
DEBT & EQUITY SECURITIES

The Company adheres to Statement of Financial Accounting
Standards (SFAS) No. 115 "Accounting for Certain Investments in
Debt and Equity Securities". Its investments in debt
securities, which typically mature in one year or less, are
held to maturity and valued at amortized cost, which
approximates fair value. The aggregate fair values at December
31, 1996 and December 31, 1995 were, respectively, $90,323,000
and $82,740,000 for municipal securities, and $29,007,000 and
$23,207,000 for other debt
securities.

The Company's investments in marketable equity securities are
held for an indefinite period. Application of SFAS No. 115
resulted in unrealized holding gains of $16,634,000 at December
31, 1996 and $17,544,000 at December 31, 1995. The unrealized
holding gains, net of the related tax effect, added $10,812,000
and $11,404,000 to Stockholders' equity at December 31, 1996
and 1995, respectively.

A contribution of marketable equity securities having a fair
value of $14,966,000 and an original cost of $624,000 was made
to the Company's charitable foundation in 1994.

<PAGE>

INVENTORIES

Inventories at December 31, 1996 and 1995 included $101,523,000
and $108,354,000, respectively, valued at cost on a last-in,
first-out (LIFO) basis. If current costs had been used, such
inventories would have been $44,268,000 and $46,483,000 higher
than reported at December 31, 1996 and 1995, respectively. The
non-LIFO inventories are valued at the lower of cost
(principally first-in, first-out basis) or market.
 
DEPRECIATION

Depreciation is provided over the estimated useful lives of the
respective assets (buildings and building equipment--12 to 50
years; machinery and equipment--3 to 20 years). Depreciation is
provided primarily by the straight-line method for
international associated companies and by the accelerated
method, with a change to straight-line in the latter years of
useful life, for the U.S. companies. The amounts were:
 
                          1996       1995       1994
                         -----------------------------
                            In thousands of dollars
STRAIGHT-LINE            $30,489     25,804     17,531
ACCELERATED               16,799     17,969     23,526
 
OTHER NONCURRENT LIABILITIES

Other noncurrent liabilities at December 31, 1996 included
liabilities for approximately $26,938,000 of deferred
compensation and $16,200,000 for postretirement benefit plans.
At December 31, 1995, they included liabilities for
approximately $19,900,000 of deferred com-
pensation and $16,100,000 for postretirement benefits.
 
FOREIGN CURRENCY TRANSLATION AND EXCHANGE CONTRACTS

The Company has determined that the functional currency for
each associated company except for selected Eastern European
entities is its local currency. Some Eastern European entities
are considered to be highly inflationary and their functional
currencies are remeasured to U.S. dollars.

Certain foreign associated companies enter into fixed rate
currency exchange contracts as non-speculative hedges against
future material purchase commitments among associated
companies. In addition, the Parent Company enters into such
contracts from time to time as non-speculative hedges regarding
known future commitments with associated companies. Market
value gains and losses, recognized at expiration of the
contracts, offset foreign exchange gains or losses on the
related transactions being hedged. At December 31, 1996,
foreign exchange rate contracts for a number of currencies,
primarily French francs, German marks, and U.S. dollars,
maturing at various dates through December 31, 1997 aggregated
$239,645,000. Open foreign exchange contracts at December 31,
1995 aggregated $142,003,000. Unrealized gains or losses on
these contracts were not significant as of either December 31,
1996 or 1995.

ACCRUED EXPENSES

Accrued expenses at December 31, 1996 and 1995 included
$25,972,000 and $23,617,000 of payroll expenses, respectively.


<PAGE>

COMMON STOCK

The Company's Management Incentive Plan (MIP) authorizes the
granting of up to 5,400,000 shares of the Company's new or
reissued Common Stock (including 492,222 shares issued under
the predecessor 1984 Stock Award Plan) to key managers in
various forms, including stock grants and stock appreciation
rights.

The MIP established in 1988 was designed to provide key
employees the opportunity to participate in the long-term
growth and profitability of the Company through equity-based
incentives. In accordance with the MIP, shares of Wrigley stock
or deferral share units are awarded by the Long-Term Stock
Grant, Stock Award, and Alternate Investment and Savings Plan
programs to key employees. Deferral share units are also
awarded to non-employee directors. Neither the cost to provide
share and share units nor the number of shares which may be
issued is material.

Each share of Class B Common Stock has ten votes, is restricted
as to transfer or other disposition and is convertible at any
time into one share of Common Stock.

Additional paid-in capital primarily represents the excess of
fair market value of Common Stock issued from treasury on the
date the shares of stock were awarded over the average
acquisition cost of the shares.

Treasury Stock is acquired for MIP plans or under a resolution
the Board of Directors adopted at its meeting of August 18,
1993 authorizing the Company to purchase from time to time
shares of the Company's Common Stock not to exceed $100,000,000
in aggregate price. On August 19, 1992 the Board of Directors
adopted a resolution retiring the entire balance of shares of
Common Stock held in the corporate treasury at that time and
all subsequent acquisitions to the extent not required for
issuance under the MIP programs. On December 22, 1995, 180,000
shares of Common Stock were retired.

On June 9, 1994, the Company agreed to an unsolicited offer
from the Wrigley Memorial Garden Foundation to purchase 345,072
shares of Wrigley Common Stock in four quarterly installments.
The purchase amount was based on the average New York Stock
Exchange daily closing price of the Company's Common Stock
during each quarter. Purchases during 1994 and 1995 were
172,536 shares at an average price of $44.19 and 172,536 shares
at an average price of $45.34, respectively.
 
Following is a summary of activity in the share balances of
Common Stock, Class B Common Stock and Treasury Stock:

                      COMMON   CLASS B   TREASURY
                      STOCK    COMMON     STOCK
                      ---------------------------
                        In thousands of shares
BALANCE AT 12/31/95   91,541   24,680      219
CONVERSION OF CLASS B
  SHARES                525      (525)    --
TREASURY STOCK
  PURCHASES            --        --        115
OPTIONS EXERCISED AND
  STOCK AWARDS
  GRANTED              --        --        (83)
                      ------   ------      ---
BALANCE AT 12/31/96   92,066   24,155      251
                      ======   ======      ===

<PAGE>


INCOME TAXES

Deferred income taxes reflect the net tax effects of temporary
differences between the carrying amounts of assets and
liabilities for financial reporting purposes and the amounts
used for income tax purposes. Components of net deferred tax
assets are as follows:

                              1996           1995
                            -----------------------
                            In thousands of dollars
ACCRUED COMPENSATION,
  PENSION AND
  POSTRETIREMENT BENEFITS   $ 17,904        15,804
DEPRECIATION                 (11,704)       (7,899)
UNREALIZED HOLDING GAIN       (5,822)       (6,140)
FACTORY CLOSURE AND
  RELATED COSTS                5,695            --
ALL OTHER--NET                 7,644         7,631
                            --------        ------
NET DEFERRED TAX ASSET      $ 13,717         9,396
                            ========        ======

Balance sheet classifications of deferred taxes are as follows:

                              1996          1995
                           ------------------------
                           In thousands of dollars
DEFERRED TAX ASSET--
  CURRENT                    $ 10,939        9,591
DEFERRED TAX ASSET--
  NONCURRENT                   27,984       20,109
DEFERRED TAX LIABILITY--
  CURRENT                        (816)        (768)
DEFERRED TAX LIABILITY--
  NONCURRENT                  (24,390)     (19,536)
                             --------      -------
NET DEFERRED TAX ASSET       $ 13,717        9,396
                             ========      =======

Applicable U.S. income and foreign withholding taxes have not
been provided on $304,993,000 of undistributed earnings of
international associated companies at December 31, 1996. These
earnings are considered to be permanently invested and, under
the tax laws, are not subject to such taxes until distributed
as dividends. If the earnings were not considered permanently
invested, approximately $22,870,000 of deferred income taxes,
consisting primarily of foreign withholding taxes, would have
been provided. Such taxes, if ultimately paid, may be
recoverable as foreign tax credits in the U.S.

Income taxes are based on pre-tax earnings which are
distributed geographically as follows:

                         1996        1995       1994
                       -------------------------------
                           In thousands of dollars
DOMESTIC               $161,510    172,373    172,194
FOREIGN                 197,602    177,858    181,085
                       --------    -------    -------
                       $359,112    350,231    353,279
                       ========    =======    =======

Reconciliation of the provision for income taxes computed at
the U.S. Federal statutory rate of 35% for 1996, 1995 and 1994
to the reported provision for income taxes is as follows:

                         1996        1995       1994
                       -------------------------------
                           In thousands of dollars
PROVISION AT
STATUTORY RATE     $125,690          122,581    123,648
STATE TAXES--NET      8,284           8,963       8,308
FOREIGN TAX RATES        34           2,695         361
CONTRIBUTION OF
  APPRECIATED
  SECURITIES             --             --       (5,020)
OTHER--NET           (5,168)         (7,747)     (4,551)
                   --------         -------     -------
                   $128,840         126,492      122,746
                   ========         =======      =======
 
The components of the provision for income taxes for 1996,
1995, and 1994 were:

                         CURRENT     DEFERRED     TOTAL
                         -------------------------------
                             In thousands of dollars
1996
FEDERAL                  $ 47,890     (6,205)     41,685
FOREIGN                    72,702      1,709      74,411
STATE                      12,744      --         12,744
                         --------     ------     -------
                         $133,336     (4,496)    128,840
                         ========     ======     =======
1995
FEDERAL                  $ 45,770     (1,333)     44,437
FOREIGN                    66,154      2,053      68,207
STATE                      13,848         --      13,848
                         --------     ------     -------
                         $125,772        720     126,492
                         ========     ======     =======
1994
FEDERAL                  $ 63,941     (8,171)     55,770
FOREIGN                    53,560        277      53,837
STATE                      13,139      --         13,139
                         --------     ------     -------
                         $130,640     (7,894)    122,746
                         ========     ======     =======

<PAGE>

RETIREMENT PLANS

The Company maintains non-contributory defined benefit pension
plans covering substantially all of its employees. Retirement
benefits are a function of the years of service and the level
of compensation, generally for the highest three consecutive
salary years occurring within ten years prior to an employee's
retirement date, depending on the plan. The Company's policy is
to fund within ERISA or other statutory limits to provide
benefits earned to date and expected to be earned in the
future. Thecomponents of consolidated net pension cost are
presented below:

<TABLE>
                                              1996                 1995                 1994

                                       DOMESTIC   FOREIGN   DOMESTIC   FOREIGN   DOMESTIC   FOREIGN

                                                         In thousands of dollars
<S>                                    <C>         <C>        <C>       <C>       <C>        <C>
SERVICE COST--
  BENEFITS EARNED DURING THE YEAR      $ 6,878     3,298      5,754     3,133      7,467     3,163
INTEREST COST
  ON PROJECTED BENEFIT OBLIGATION       14,769     4,145     14,202     3,809     14,104     3,164
ACTUAL RETURN ON PLAN ASSETS           (26,978)   (4,824)   (31,984)   (4,258)       (79)   (3,820)
NET AMORTIZATION AND DEFERRAL            8,325      (501)    16,033      (301)   (15,087)     (437)
OTHER PENSION PLANS                        551     4,223        433     3,846        500     2,984
                                       --------   ------    -------    ------    -------    ------
NET PENSION COST                       $ 3,545     6,341      4,438     6,229      6,905     5,054
                                       ========   ======    =======    ======    =======    ======
</TABLE>

Assumptions used to determine net pension cost and the
actuarial present value of the projected benefit obligation
were as follows:

<TABLE>
                                              1996                  1995                  1994

                                       DOMESTIC   FOREIGN    DOMESTIC   FOREIGN    DOMESTIC   FOREIGN

<S>                                      <C>      <C>         <C>       <C>          <C>      <C>
DISCOUNT RATES                           7.5%     7.5-9.0%    7.25%     7.5-9.0%     8.0%     6.5-8.0%
LONG-TERM RATES
  OF RETURN ON ASSETS                    8.5%     7.0-9.0%     8.5%     7.0-9.0%     8.5%     6.5-8.0%
RATES OF INCREASE
  IN COMPENSATION LEVELS                4.75%     5.0-6.0%    4.75%     5.0-6.0%    4.75%     3.5-7.0%

</TABLE>


<PAGE>

Domestic plan assets consist primarily of high quality
marketable fixed income and equity securities. Foreign plan
assets consist primarily of contracts with insurance companies.
The defined benefit plans' funded status and the pension
liability recorded in the consolidated balance sheet were as
follows:

<TABLE>
                                                            1996                       1995

                                                    DOMESTIC      FOREIGN      DOMESTIC      FOREIGN

                                                                In thousands of dollars
<S>                                                 <C>          <C>           <C>            <C>
PLAN ASSETS AT FAIR VALUE                           $240,937      61,685       218,472        51,957
ACTUARIAL PRESENT VALUE OF BENEFIT OBLIGATION:
  VESTED BENEFITS                                   163,489       48,109       160,944        38,261
  NONVESTED BENEFITS                                  5,897          669         5,984           802
                                                    --------       ------       -------       ------
  ACCUMULATED BENEFIT OBLIGATION                    169,386       48,778       166,928        39,063
  PROJECTED FUTURE SALARY INCREASES                  41,015        7,450        44,237        10,279
                                                    --------       ------       -------       ------
  PROJECTED BENEFIT OBLIGATION                      210,401       56,228       211,165        49,342
                                                    --------       ------       -------       ------
PLAN ASSETS IN EXCESS OF
  PROJECTED BENEFIT OBLIGATION                       30,536        5,457         7,307         2,615
LESS ITEMS NOT YET RECOGNIZED IN EARNINGS:
  UNRECOGNIZED PRIOR SERVICE COST                      (157)        (453)         (181)         (435)
  UNRECOGNIZED NET GAIN (LOSS)                       30,624          968         7,385          (746)
  UNRECOGNIZED TRANSITION ASSET                       2,282        3,579         2,683         3,703
                                                    --------       ------       -------       ------
ACCRUED PENSION LIABILITY (ASSET)                   $ 2,213       (1,363)        2,580           (93)
                                                    ========       ======       =======       ======
</TABLE>


In addition to the defined benefit plans described above, the
Company also sponsors defined contribution plans within the
U.S. and at selected foreign associated companies. The plans
cover full time employees and provide for contributions of
between 3% and 5% of salary. The Company's expense for the
defined contribution plans totaled $4,700,000, $4,850,000 and
$4,476,000 in 1996, 1995 and 1994, respectively.

<PAGE>

POSTRETIREMENT BENEFITS

The Company provides limited postretirement healthcare benefits
on a contributory basis and life insurance benefits in the U.S.
and at certain international associated companies. The cost of
postretirement benefits is provided for during the employee's
active working career.
 
A reconciliation of the plans' funded status to the amounts
reported in the financial statements follows:
 
                              1996         1995
                             -------------------
                               In thousands of
                                   dollars
ACCUMULATED
  POSTRETIREMENT
  BENEFIT OBLIGATION:
     RETIREES                $ 8,000       5,500
     ACTIVE EMPLOYEES         17,400      17,700
                             -------      ------
     TOTAL                    25,400      23,200
PLAN ASSETS                    8,000       6,200
                             -------      ------
ACCUMULATED
  POSTRETIREMENT
  BENEFIT OBLIGATION
  IN EXCESS OF PLAN ASSETS    17,400      17,000
UNRECOGNIZED
  ACTUARIAL GAIN (LOSS)       (1,200)       (900)
                             -------      ------
ACCRUED
  POSTRETIREMENT LIABILITY   $16,200      16,100
                             =======      ======
 
The components of the net periodic postretirement benefit cost
are as follows:
 
                          1996     1995     1994
                         ------------------------
                         In thousands of dollars
 
SERVICE COST             $1,000      800      900
INTEREST COST             1,800    1,600    1,500
RETURN ON PLAN ASSETS      (200)    (300)    (200)
                         ------    -----    -----
NET PERIODIC EXPENSE     $2,600    2,100    2,200
                         ======    =====    =====
 
Actuarial assumptions used to measure the postretirement
benefit cost are as follows:
 
                         1996        1995         1994
                       ---------------------------------
 
DISCOUNT RATE               7.5%        7.25%        8.0%
HEALTHCARE
  TREND TO 2002 (IN
  1996)                8.75-5.0%   9.375-5.0%   10.0-5.0%
RETURN ON PLAN
  ASSETS                    5.5%         5.5%        5.5%
 
Effects of increasing the healthcare trend rates by one
percentage point in each year are summarized below:
 
                          1996     1995     1994
                         ------------------------
                         In thousands of dollars
INCREASE ACCUMULATED
  POSTRETIREMENT
  BENEFIT
  OBLIGATION BY          $2,400    2,300    1,900
INCREASE
  POSTRETIREMENT
  BENEFIT COST BY           350      300      300

<PAGE>

OPERATIONS BY GEOGRAPHIC AREAS
 
Information concerning the Company's operations in different
geographic areas at December 31, 1996, 1995 and 1994, and for
the years then ended is presented below.

Operating profit is revenue less all costs and expenses other
than general corporate expenses, interest expense and income
taxes.

Identifiable assets are those involved in the operations in
each geographic area and include all of the assets of
associated companies. Marketable equity securities held by the
Parent Company are not distributed to geographic areas, and the
related dividend income is included in the adjustments and
eliminations line.

<TABLE>
                                                        1996                1995               1994

                                                                  In thousands of dollars
<S>                                                 <C>                   <C>                <C>  
REVENUES:
  NORTH AMERICA (PRINCIPALLY U.S.)                   $  909,540            922,185            938,034(2)
  EUROPE                                                769,671            703,349            573,153
  ASIA, PACIFIC & OTHER                                 218,043            189,619            199,638(3)
  ADJUSTMENTS AND ELIMINATIONS                          (46,653)           (45,411)           (49,575)
                                                     ----------          ---------          ---------
     TOTAL REVENUES                                  $1,850,601          1,769,742          1,661,250
                                                     ==========          =========          =========
OPERATING PROFIT:
  NORTH AMERICA (PRINCIPALLY U.S.)                   $  166,035(1)         177,563            176,794
  EUROPE                                                153,513            141,737            107,390
  ASIA, PACIFIC & OTHER                                  40,866             33,975             70,390(3)
  ADJUSTMENTS AND ELIMINATIONS                              723               (300)             1,020
                                                     ----------          ---------          ---------
                                                        361,137            352,975            355,594
INTEREST AND GENERAL CORPORATE EXPENSES                  (2,025)            (2,744)            (2,315)
                                                     ----------          ---------          ---------
     EARNINGS BEFORE INCOME TAXES                    $  359,112            350,231            353,279
                                                     ==========          =========          =========
IDENTIFIABLE ASSETS USED IN OPERATIONS:
  NORTH AMERICA (PRINCIPALLY U.S.)                   $  665,172            598,214            578,952
  EUROPE                                                409,154            353,625            264,534
  ASIA, PACIFIC & OTHER                                 144,933            126,931            121,339
  ADJUSTMENTS AND ELIMINATIONS                           (4,241)               622               (678)
                                                     ----------          ---------          ---------
                                                      1,215,018          1,079,392            964,147
CORPORATE ASSETS                                         18,525             19,827             14,687
                                                     ----------          ---------          ---------
     TOTAL ASSETS                                    $1,233,543          1,099,219            978,834
                                                     ==========          =========          =========

1 Includes charges of $19,436 from the closure of the Santa Cruz factory.
2 Includes nonrecurring gain of $14,342 on marketable equity securities
  contributed to the Company's charitable foundation.
3 Includes nonrecurring gain of $38,102 on sale of Singapore property.

</TABLE> 


<PAGE>

MANAGEMENT'S REPORT ON RESPONSIBILITY
FOR FINANCIAL REPORTING

Management of the Wm. Wrigley Jr. Company is responsible for
the preparation and integrity of the financial statements and
related information presented in this Annual Report. This
responsibility is carried out through a system of internal
controls to insure that assets are safeguarded, transactions
are properly authorized and financial records are accurate.

These controls include a comprehensive internal audit program,
written financial policies and procedures, appropriate
divisions of responsibility, and careful selection and training
of personnel. Written policies include a code of conduct
prescribing that all employees maintain the highest ethical and
business standards.

Ernst & Young LLP have conducted an independent audit of the
financial statements, and their report appears on the facing
page.

The Board of Directors exercises its control responsibility
through an Audit Committee composed entirely of outside
directors. The Audit Committee meets regularly to review
accounting and control matters. Both Ernst & Young LLP and the
internal auditors have direct access to the Audit Committee and
periodically meet privately with them.

WM. WRIGLEY JR. COMPANY

Chicago, Illinois
January 30, 1997

<PAGE>

REPORT OF INDEPENDENT AUDITORS

To the Stockholders and Board of Directors
  of the Wm. Wrigley Jr. Company
 
We have audited the accompanying consolidated balance sheet of
Wm. Wrigley Jr. Company and associated companies at December
31, 1996 and 1995, and the related consolidated statements of
earnings, stockholders' equity and cash flows for each of the
three years in the period ended December 31, 1996. These
financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on
these financial statements based on our audits.

We conducted our audits in accordance with generally accepted
auditing standards. Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether
the financial statements are free of material misstatement. An
audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An
audit also includes assessing the accounting principles used
and significant estimates made by management, as well as
evaluating the overall financial statement presentation. We
believe that our audits provide a reasonable basis for our
opinion.

In our opinion, the financial statements referred to above
present fairly, in all material respects, the consolidated
financial position of Wm. Wrigley Jr. Company and associated
companies at December 31, 1996 and 1995, and the consolidated
results of their operations and cash flows for each of the
three years in the period ended December 31, 1996, in
conformity with generally accepted accounting principles.

ERNST & YOUNG LLP

Chicago, Illinois
January 30, 1997

<PAGE>
<TABLE>

SELECTED FINANCIAL DATA
WM. WRIGLEY JR. COMPANY AND ASSOCIATED COMPANIES

                                                 1996            1995            1994            1993
<S>                                           <C>              <C>            <C>              <C>
OPERATING DATA
Net Sales                                     $1,835,987       1,754,931       1,596,551       1,428,504
Cost of Sales                                    833,919         778,019         697,442         617,156
Income Taxes                                     128,840         126,492         122,746         103,944
Earnings before factory closure in 1996,
  nonrecurring gain on sale of Singapore
  property in 1994 and cumulative effect
  of accounting changes in 1992                  243,262         223,739         205,767         174,891
  --Per Share of Common Stock                       2.10            1.93            1.77            1.50
Net Earnings                                     230,272         223,739         230,533         174,891
  --Per Share of Common Stock                       1.99            1.93            1.98            1.50
Dividends Paid                                   118,308         111,401         104,694          87,344
  --Per Share of Common Stock                       1.02             .96             .90             .75
  --As a Percent of Net Earnings                      51%             50%             45%             50%
Dividends Declared
  Per Share of Common Stock                         1.02             .99             .94             .75
Average Shares Outstanding                       115,983         116,066         116,358         116,511
 
OTHER FINANCIAL DATA
Total Property, Plant and
  Equipment (Net)                             $  388,149         347,491         289,420         239,868
Total Assets                                   1,233,543       1,099,219         978,834         815,324
Working Capital                                  511,272         458,683         413,414         343,132
Stockholders' Equity                             897,431         796,852         688,470         575,182
Return on Average Equity                            27.2%           30.1%           36.5%           32.6%
Stockholders at Close of Year                     34,951          28,959          24,078          18,567
Employees at Close of Year                         7,800           7,300           7,000           6,700
Market Price of Stock--High                       62.875          54.000          53.875          46.125
                          --Low                   48.375          42.875          38.125          29.500
</TABLE>


<PAGE>
<TABLE>


In thousands of dollars and shares except for per share amounts


          1992        1991        1990       1989      1988      1987      1986
<S>     <C>         <C>         <C>         <C>       <C>       <C>       <C>
        1,286,921   1,148,875   1,110,639   992,853   891,392   781,059   698,982
          572,468     507,795     508,957   451,773   392,460   338,081   318,280
           83,730      79,362      70,897    64,277    53,491    52,863    49,840
          148,573     128,652     117,362   106,149    87,236    70,145    53,818
             1.27        1.09        1.00      0.90      0.73      0.56      0.42
          141,295     128,652     117,362   106,149    87,236    70,145    53,818
             1.21        1.09        1.00      0.90      0.73      0.56      0.42
           72,511      64,609      58,060    53,506    43,591    35,080    27,056
             0.62        0.55        0.49      0.45      0.36      0.28      0.21
               51%         50%         49%       50%       50%       50%       50%
             0.63        0.55        0.51      0.47      0.37      0.29      0.22
          117,055     117,517     117,743   118,035   120,308   125,006   126,817
 
          222,137     201,386     188,959   171,951   155,260   151,425   134,383
          711,372     625,074     563,665   498,624   440,400   407,350   394,352
          299,149     276,047     229,735   186,588   165,430   149,154   168,754
          498,935     463,399     401,386   342,994   308,538   288,965   292,962
             29.4%       29.8%       31.5%     32.6%     29.2%     24.1%     19.5%
           14,546      11,086      10,497    10,218     9,440     9,351     8,956
            6,400       6,250       5,850     5,750     5,500     5,500     5,500
           39.875      27.000      19.750    17.917    13.750    11.833     8.667
           22.125      16.375      14.583    11.833    10.667     6.500     4.583

</TABLE>

<PAGE>
<TABLE>

QUARTERLY DATA
WM. WRIGLEY JR. COMPANY AND ASSOCIATED COMPANIES
CONSOLIDATED RESULTS

                                                                             NET EARNINGS
                                                           COST
                                        NET                 OF                                   PER
                                       SALES               SALES             AMOUNT             SHARE
                                     ----------------------------------------------------------------
                                     In thousands of dollars except for per share amounts
<S>                                  <C>                  <C>               <C>                  <C>
1996
  FIRST QUARTER                      $  426,674           187,864            57,613              .50
  SECOND QUARTER(1)                     483,625           231,803            57,043              .49
  THIRD QUARTER                         462,425           204,708            61,207              .53
  FOURTH QUARTER                        463,263           209,544            54,409              .47
                                     ----------           -------            -------            ----
       TOTAL                         $1,835,987           833,919            230,272            1.99
                                     ==========           =======            =======            ====
1995
  FIRST QUARTER                      $  410,159           181,761            55,276              .48
  SECOND QUARTER                        470,648           208,076            63,896              .55
  THIRD QUARTER                         431,479           189,939            58,288              .50
  FOURTH QUARTER                        442,645           198,243            46,279              .40
                                     ----------           -------            -------            ----
       TOTAL                         $1,754,931           778,019            223,739            1.93
                                     ==========           =======            =======            ====
</TABLE>

(1) Cost of sales, net earnings, and earnings per share for the
2nd quarter 1996 included charges of $17,600,000, $11,200,000
and $0.10 respectively from the closure of the Santa Cruz
factory.
 
MARKET PRICES
 
Although there is no established public trading market for the
Class B Common Stock, these shares are at all times convertible
into shares of Common Stock on a one-for-one basis and are
entitled to identical dividend payments.

The Common Stock of the Company is listed and traded on the New
York Stock Exchange. The table below presents the high and low
sales prices for the two most recent years.


<TABLE>
                                                   1996                                   1995

                                          HIGH                LOW                HIGH                LOW
<S>                                       <C>                 <C>
FIRST QUARTER
                                           $62 7/8             52 1/4             49 1/4              43 1/2
SECOND QUARTER                                                 49
                                            59 5/8                                47 3/8              42 7/8
THIRD QUARTER
                                            61 3/8             48 3/8             51 1/4              43 1/2
FOURTH QUARTER                              62                 55 1/8             54                  46 3/8
 
DIVIDENDS

</TABLE>

The following table indicates the breakdown of dividends
declared per share of Common Stock and Class B Common Stock for
the two most recent years.

<TABLE>
                                            1996                                         1995

                            REGULAR         EXTRA         TOTAL          REGULAR         EXTRA         TOTAL
<S>                          <C>            <C>           <C>            <C>
FIRST QUARTER                $ .17                          .17            .14                          .14
SECOND QUARTER                 .17                          .17            .14                          .14
THIRD QUARTER                  .17                          .17            .17                          .17
FOURTH QUARTER                 .17           .34            .51            .17            .37           .54
                             -----           ---           ----            ---            ---           ---
       TOTAL                 $ .68           .34           1.02            .62            .37           .99
                             =====           ===           ====            ===            ===           ===
</TABLE>

<PAGE>

MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF
OPERATIONS AND FINANCIAL CONDITION
RESULTS OF OPERATIONS

NET SALES

Consolidated net sales for 1996 increased $81,056,000 or 5%
from 1995's level which was up $158,380,000 or 10% from 1994.
Net sales for both 1996 and 1995 were favorably affected by
higher overseas unit volume and selected selling price
increases mainly in Europe and North America. Translation of
foreign currency sales to U.S. dollars at lower average
exchange rates in 1996 reduced reported net sales by 2% and
generally higher rates in 1995 increased reported net sales 4%
from 1994. Higher shipments of chewing gum increased net sales
5% in 1996 and 3% in 1995. Selected selling price changes
increased net sales about 2% in 1996 and 3% in 1995.

North American 1996 net sales were down more than 1% from 1995,
while 1995 net sales were up nearly 2% from 1994. Selected
selling price increases in both years tended to offset volume
declines. In total, North American shipments decreased by 4% in
1996 and by 3% in 1995 from the previous years. Decreased sales
to Mexico lowered North American unit volume by 1% in 1996 and
by 2% in 1995. At Amurol Confections Company, lower unit
shipments reduced North American volume by 2% in 1996 and 1% in
1995.

U.S. shipments of Wrigley brands lowered the volume by 1% in
1996 from 1995 which was essentially even with 1994. Increased
shipments of Winterfresh(R), introduced in 1994, tended to
offset volume declines from other brands in the U.S. in both
1996 and 1995.

Overseas, net sales, excluding currency translation effects,
increased 15% in 1996 and 13% in 1995. Unit volume increased
10% in 1996 and 8% in 1995. Customer shipments to emerging
markets such as China and Eastern Europe accounted for most of
the volume gain in both years.

INVESTMENT AND OTHER INCOME

In 1996, consolidated investment and other income decreased
about 1% from 1995 mainly due to lower average yields.

In 1995, investment and other income decreased by $11,786,000
or 44% due to the 1994 one-time market appreciation gain of
$14,342,000 on marketable equity securities contributed to the
Company's charitable foundation. Higher invested balances and
yields in 1995 partially offset the one-time decrease from
1994.

COST OF SALES AND GROSS PROFIT

In April, 1996 the Company announced it intended to close its
Santa Cruz, California factory by the second quarter of 1997 as
part of a plan to realign U.S. production capacity. At the time
of the announcement, the Company provided $17,000,000 for
related costs including employee severance and costs to hold
and sell the factory. In addition, the Company incurred
$2,436,000 for employee relocation and training and other
transition related costs for a total charge of $19,436,000 in
1996. It is expected that another $2,100,000 in transition
costs will be incurred in 1997. With this realignment of
production and related efficiencies, U.S. operating costs are
expected to be lower than would otherwise be the case by about
$6,000,000 in 1997 and $12,000,000 to $13,000,000 annually
starting in 1998.

Excluding the Santa Cruz factory closure costs, consolidated
cost of sales increased $36,464,000 or nearly 5% in 1996 from
1995 mainly due to increased international volume and higher
product costs. Without the foreign currency translation effects
in 1996, cost of sales increased by about 8%.

In 1995, cost of sales increased $80,577,000 or 12% from 1994.
Most of this increase was from higher product costs and
international volume gains. Excluding the translation of
foreign currency effects at higher average exchange rates, the
cost of sales increase was about 8%.

Consolidated gross profit in 1996 was $1,021,504,000, an
increase of $44,592,000, excluding factory closure costs, or
nearly 5% from 1995 which had increased $77,803,000 or 9% from
1994. The consolidated gross profit margin on net sales was
55.6% for 1996, 55.7% for 1995 and 56.3% for 1994.


<PAGE>

SELLING, DISTRIBUTION AND
GENERAL ADMINISTRATIVE
EXPENSES
 
Consolidated selling, distribution and general administrative
expenses increased $16,936,000 or 3% in 1996 from 1995.
Excluding the effects of foreign currency translation, the
increase was about 5% in 1996.

Expenses in 1994 included the Company's contribution of
appreciated marketable equity securities to its charitable
foundation previously discussed in Investment and Other Income.
Excluding the nonrecurring amount of the 1994 contribution
resulted in an increase of $44,498,000 or 7% in 1995 from 1994.
Overseas selling and marketing expenditures were the major
factor for increases in both years.

As a percentage of consolidated net sales, these expenses were:
 
                           1996    1995    1994
                           ---------------------
SELLING AND MARKETING      25.5%   26.0%   26.1%
DISTRIBUTION AND
GENERAL ADMINISTRATIVE     10.3%   10.4%   12.0%
                           -----   -----   -----
                           35.8%   36.4%   38.1%
                           =====   =====   =====
 
Excluding the Company's contribution to its charitable
foundation, the Distribution and General Administrative
percentage in 1994 would have been 11.2%.
 
INCOME TAXES
 
Income taxes in 1996 increased by $2,348,000 or 2% from 1995
which increased $3,746,000 or 3% from the prior year. The
effective consolidated income tax rates were 35.9% in 1996,
36.1% in 1995 and 34.7% in 1994. The lower effective rate in
1994 is mainly from the tax benefit of the contribution of
appreciated securities to the Company's foundation noted above.
Excluding the effect of this transaction, the 1994 effective
tax rate would have been 36.2%.
 
NET EARNINGS
 
Consolidated net earnings in 1996 increased by $6,533,000 and
$.06 per share or 3% from 1995. However, as noted in Cost of
Sales and Gross Profit, 1996 earnings include significant costs
related to the Santa Cruz factory closure. These costs resulted
in lowering 1996 reported earnings by $12,990,000 and $.11 per
share. Excluding the factory closure costs, 1996 net earnings
increased $19,523,000 and $.17 per share or 9% from 1995.

Net earnings in 1995 decreased by $6,794,000 and $.05 per share
or 3% from 1994. However, 1994 net earnings of $230,533,000 and
$1.98 per share included the gain from the nonrecurring sale of
real estate holdings in Singapore which added $24,765,000 after
taxes or $.21 per share to that year's reported results.
Excluding the nonrecurring Singapore gain in 1994, 1995 net
earnings increased $17,971,000 and $.16 per share or 9%.
 
LIQUIDITY AND CAPITAL RESOURCES
 
ADDITION TO PROPERTY,
PLANT AND EQUIPMENT
 
Capital expenditures for 1996 were $101,977,000; essentially
even with 1995's expenditures of $102,759,000 which increased
by $15,746,000 or 18% from 1994. All of the capital
expenditures for 1996 and 1995 were funded from the Company's
cash flow from operations. Additions to property, plant and
equipment in 1997 are expected to be above 1996 expenditures
and are also planned to be funded from the Company's cash flow
from operations.
 
CURRENT RATIO
 
The Company has maintained a strong financial position with a
current ratio (current assets divided by current liabilities)
of approximately 3 to 1 for the periods under discussion
(1994-1996).



<PAGE>
<TABLE>

Parents and Subsidiaries of Registrant
<S>                                                    <C>
                                                       State or Country
         Name of Company                               of Corporation  

Wm. Wrigley Jr. Company..............................  Delaware
  Companies included in consolidation -- all 100% 
  owned by Parent Company:
Northwestern Flavors, Inc. ..........................  Illinois
L.A. Dreyfus Company ................................  Delaware
Four-Ten Corporation ................................  Illinois
Amurol Confections Company ..........................  Illinois
Wrigley Enterprises, Inc. ...........................  Delaware
The Wrigley Company Pty. Limited ....................  Australia
Wrigley Austria Ges.m.b.H. ..........................  Austria
Wrigley Bulgaria EOOD ...............................  Bulgaria
Wrigley Canada Inc. .................................  Canada
Wrigley (Cayman) Ltd. ...............................              Cayman Islands
Wrigley Chewing Gum Co. Ltd. ........................  People's Republic of China
Wrigley Taiwan, Limited .............................  Republic of China
Wrigley s.r.o. ......................................  Czech Republic
The Wrigley Company Limited .........................  England
Wrigley S.A. ........................................  France
Wrigley GmbH ........................................  Germany
Wrigley N.V. ........................................  Holland
The Wrigley Company (H.K.) Limited ..................  Hong Kong
Wrigley Hungaria, Kbt ...............................  Hungary
Wrigley India Private Limited .......................  India
Wrigley & Company Ltd., Japan .......................  Japan
The Wrigley Company (E.A.) Ltd. .....................  Kenya
The Wrigley Company (Malaysia) Limited ..............  Malaysia
The Wrigley Company (N.Z.) Limited ..................  New Zealand
Wrigley Philippines, Inc. ...........................  Philippines
Wrigley Poland Sp. zo.o .............................  Poland
Wrigley Romania Produse Zaharoase SRL ...............  Romania
Wrigley T.O.O. ......................................  Russia
Wrigley Slovakia, s.r.o. ............................  Slovakia
Wrigley d.o.o. ......................................  Slovenia
Wrigley Co., S.A. ...................................  Spain
  Companies included in consolidation which are owned
  by wholly-owned associated companies of the Parent
  Company:
   100% owned by The Wrigley Company Limited, England-
     Wrigley Scandinavia AB..........................  Sweden
   100% owned by Wrigley Scandinavia, AB Sweden-
     OY Wrigley Scandinavia Ab.......................  Finland
     Wrigley Scandinavia AS..........................  Norway
   100% owned by The Wrigley Company Pty.
   Limited, Australia-
     The Wrigley Company (P.N.G.) Pty. Ltd...........  Papua, New Guinea

          
</TABLE>

      NOTE:  The list above excludes 100% owned subsidiaries which
are primarily inactive and taken singly, or as a group, do not
constitute significant subsidiaries.

      William Wrigley, President, Chief Executive Officer, a
director and beneficial owner of more than 5% of both classes of
the outstanding shares of the Company, may be deemed to be a
"Parent" of the Wm. Wrigley Jr. Company under the rules and
regulations promulgated by the Securities and Exchange Commission.




<PAGE>

                               POWER OF ATTORNEY


KNOWN ALL MEN BY THESE PRESENTS:

      That the undersigned officers and directors of the Wm. Wrigley
Jr. Company hereby severally constitute and appoint William
Wrigley, C.F. Allison III and Wm. M. Piet, or any of them singly,
our true and lawful attorneys and agents with full power to them
and each of them singly, to sign for us in our names in the
capacities indicated below the Annual Report on Form 10-K Report of
the Wm. Wrigley Jr. Company for the fiscal year ended December 31,
1996, and any and all amendments thereto, to file the same, with
all exhibits thereto and documents therewith, with the Securities
and Exchange Commission, hereby granting to such attorneys and
agents, and each of them, full power of substitution and revocation
in the premises, and generally to do all such things in our name
and behalf in our capacities as officers and directors to enable
the Wm. Wrigley Jr. Company to comply with the provisions of the
Securities Exchange Act of 1934, and all regulations of the
Securities and Exchange Commission thereunder, hereby ratifying and
confirming our signatures as they may be signed by our attorneys,
or any one of them, to said Form 10-K Report, and any and all
amendments thereto, and all that said attorneys and agents, or any
of them may do or cause to be done by virtue of these presents.

      IN WITNESS WHEREOF, the undersigned have hereunto executed the
Power of Attorney this 5th day of March, 1997.


     /s/ WILLIAM WRIGLEY                /s/ JOHN F. BARD
         William Wrigley                    John F. Bard
    President, Chief Executive          Senior Vice President
        Officer, Director            (Principal Financial Officer)


                          /s/ DUSHAN PETROVICH 
                              Dushan Petrovich
                          Vice President-Controller
                       (Principal Accounting Officer)


     /s/ CHARLES F. ALLISON III             /s/ DOUGLAS S. BARRIE 
         Charles F. Allison III                 Douglas S. Barrie 
                Director                             Director


         /s/ LEE PHILLIP BELL             /s/ ROBERT P. BILLINGSLEY
             Lee Phillip Bell                 Robert P. Billingsley 
                Director                            Director


         /s/ THOMAS A. KNOWLTON              /s/ PENNY PRITZKER
             Thomas A. Knowlton                  Penny Pritzker
                Director                            Director


        /s/ RICHARD K. SMUCKER             /s/ WILLIAM WRIGLEY, JR.
            Richard K. Smucker                 William Wrigley, Jr.
                Director                             Director


STATE OF ILLINOIS    )
                     ) SS
COUNTY OF COOK       )

      I, Trevia C. Trice, a Notary Public in and for said County, in
the aforesaid State, DO HEREBY CERTIFY that the above-named
directors and officers of the Wm. Wrigley Jr. Company, personally
known to me to be the same persons whose names are subscribed to
the foregoing instruments, appeared before me this day in person,
and severally acknowledged that they signed and delivered the said
instrument as their free and voluntary act, for the uses and
purposes therein set forth.

      GIVEN under my hand and notarial seal this 5th day of March,
1997.



                                               /s/ TREVIA C. TRICE
                                                    Notary Public
My Commission Expires:
09/05/00



<PAGE>

                          FORWARD-LOOKING STATEMENTS


From time to time, the Company may publish forward-looking
statements relating to such matters as anticipated financial
performance, business prospects, capital expenditures,
technological developments, new products, research and development
activities and similar matters.  The Private Securities Litigation
Reform Act of 1995 provides a safe harbor for forward-looking
statements.  In order to comply with the terms of the safe harbor,
the Company notes that a variety of important factors could cause
the Company's actual results and experience to differ materially
from the anticipated results or other expectations expressed in the
Company's forward-looking statements.  The important factors that
may affect the operations, performance, development and results of
the Company's business include the following:

- -     In those markets where the Company maintains market
      leadership, it will most likely retain preferred retail space
      allocation which enhance results.

- -     Availability, pricing and sourcing of raw materials has been
      relatively stable and a competitive advantage but failure to
      maintain these could negatively impact results.

- -     The Company has historically been successful marketing to
      different segments of the population.  Failure to adequately
      anticipate and react to changing demographics and product
      preferences could negatively impact results.

- -     Both manufacturing and sales of a significant portion of the
      Company's products are outside the United States and could be
      negatively impacted by volatile foreign currencies and
      markets.

- -     The Company competes worldwide with other well established
      manufacturers of chewing gum.  The Company's results may be
      negatively impacted by a failure of new or existing products
      to be favorably received, by ineffective advertising, or by
      failure to sufficiently counter aggressive competitive
      actions.

- -     Underutilization of or inadequate manufacturing capacity due
      to unanticipated movements in consumer demands could
      materially affect manufacturing efficiencies and costs.

- -     Discounting and other competitive actions may make it more
      difficult for the Company to maintain its historically strong
      operating margins.

- -     Governmental regulations with respect to import duties,
      tariffs and environmental controls, both in and outside the
      U.S., could negatively impact the Company's costs and ability
      to compete in domestic or foreign markets.

- -     The Company has not had any material labor stoppages,
      nevertheless, such disputes or strikes could negatively affect
      shipments from suppliers or shipment of finished product.


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                         181,233
<SECURITIES>                                   137,855
<RECEIVABLES>                                  173,589
<ALLOWANCES>                                     8,538
<INVENTORY>                                    233,197
<CURRENT-ASSETS>                               729,424
<PP&E>                                         808,046
<DEPRECIATION>                                 419,897
<TOTAL-ASSETS>                               1,233,543
<CURRENT-LIABILITIES>                          218,152
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        15,496
<OTHER-SE>                                     881,935
<TOTAL-LIABILITY-AND-EQUITY>                 1,233,543
<SALES>                                      1,835,987
<TOTAL-REVENUES>                             1,850,601
<CGS>                                          833,919
<TOTAL-COSTS>                                1,491,489
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               1,097
<INCOME-PRETAX>                                359,112
<INCOME-TAX>                                   128,840
<INCOME-CONTINUING>                            230,272
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   230,272
<EPS-PRIMARY>                                     1.99
<EPS-DILUTED>                                     1.99
        

</TABLE>


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