WRIGLEY WILLIAM JR CO
10-Q, 1998-05-14
SUGAR & CONFECTIONERY PRODUCTS
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<PAGE>
                          FORM 10-Q

             SECURITIES AND EXCHANGE COMMISSION

                   WASHINGTON, D.C. 20549


(Mark One)

[x]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
     SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended         March 31, 1998        

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
    SECURITIES EXCHANGE ACT OF 1934

For the transition period from             to               

For Quarter Ended March 31, 1998  Commission file number 1-800



                     WM. WRIGLEY JR. COMPANY                 
        (Exact name of registrant as specified in its charter)


          DELAWARE                             36-1988190     
(State or other jurisdiction of           (I.R.S. Employer
 incorporation or organization)           Identification No.)

     410 North Michigan Avenue
        Chicago, Illinois                     60611   
(Address of principal executive offices)   (Zip Code)


(Registrant's telephone number, including area code)
 312-644-2121

Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes    x    .
No        .

92,746,656 shares of Common Stock and 23,467,723 shares of
Class B Common Stock were outstanding as of April 15, 1998.

<PAGE>
<TABLE>
                                                              FORM 10-Q

                                               PART I - FINANCIAL INFORMATION - ITEM 1

                                                       WM. WRIGLEY JR. COMPANY

                                           CONSOLIDATED STATEMENT OF EARNINGS (CONDENSED)

 
                                               Three Months Ended           
                                                    March 31,          
                                                1998        1997   
<S>                                           <C>           <C>
Revenues:
  Net sales                                $   469,319   447,607
  Investment and other income                    3,904        3,556

      Total revenues                           473,223      451,163

Costs and expenses:
  Cost of sales                               200,393      196,066       
  Costs (gain) related to factory closure     (10,404)       1,254       
  Selling, distribution, and
    general administrative                    169,999      159,168      
  Interest                                        185          319

      Total costs and expenses                360,173      356,807

Earnings before income taxes                  113,050       94,356 

Income taxes                                   36,944       31,507

Net earnings                              $    76,106       62,849

Net earnings per average share of
  common stock (basic and diluted)        $       .66          .54

Dividends declared per share of
  common stock                            $       .20          .19

Average number of shares 
  outstanding for the period                  115,933      115,975

</TABLE>

All amounts in thousands except for per share values.

Notes to financial statements shown on page 5 are an integral
part of these statements.

<PAGE>
<TABLE>

                                                              FORM 10-Q

                                          PART I - FINANCIAL INFORMATION - ITEM 1 (Cont'd)
                                                       WM. WRIGLEY JR. COMPANY
                                          CONSOLIDATED STATEMENT OF CASH FLOWS (CONDENSED)

                                                        Three Months Ended
                                                             March 31,     
                                                          1998         1997 
<S>                                                    <C>         <C>

OPERATING ACTIVITIES

   Net earnings                                        $  76,106      62,849
   Adjustments to reconcile net earnings to net
    cash flows provided by operating activities:
     Depreciation                                         12,900      11,573
     Gain on sales of property, plant, and 
      equipment                                              (71)       (10)
     Gain related to factory closure                     (10,404)         0
     (Increase) decrease in:                          
       Accounts receivable                               (27,564)   (29,180)
       Inventories                                        (9,984)   (22,814)
       Other current assets                               (5,371)   (15,124)
       Other assets and deferred charges                  (7,812)     3,064 
     Increase (decrease) in:
       Accounts payable                                    6,528     10,011 
       Accrued expenses                                   11,608      6,663
       Income and other taxes payable                     18,478     16,462
       Deferred taxes                                      3,162      1,364 
       Other noncurrent liabilities                          626      3,966

   Net cash provided by operating activities              68,202     48,824 

INVESTING ACTIVITIES

   Additions to property, plant, and equipment           (24,591)   (17,584)
   Proceeds from property retirements                      7,884        307
   Purchases of short-term investments                   (52,990)  (442,008)
   Maturities of short-term investments                   44,775     446,934

   Net cash used in investing activities                 (24,922)   (12,351)

FINANCING ACTIVITIES

   Dividends paid                                        (22,034)   (19,714)
   Common stock purchased                                 (7,150)    (1,130)
  
   Net cash used in financing activities                 (29,184)   (20,844)

Effect of exchange rate changes on cash and
  cash equivalents                                          (202)    (1,260)

Net increase in cash and cash equivalents                  13,894    14,369
Cash and cash equivalents at beginning of period          206,627   181,233 

Cash and cash equivalents at end of period             $ 220,521    195,602 

SUPPLEMENTAL CASH FLOW INFORMATION

Income taxes paid                                      $  14,499     14,429 
Interest paid                                          $     659        795 
Interest and dividends received                        $   4,432      3,308 

</TABLE>

All amounts in thousands.

Notes to financial statements shown on page 5 are an integral
part of these statements.


<PAGE>
<TABLE>

                                                              FORM 10-Q
                                          PART I - FINANCIAL INFORMATION - ITEM 1 (Cont'd)
                                                       WM. WRIGLEY JR. COMPANY
                                               CONSOLIDATED BALANCE SHEET (CONDENSED)

                                          March 31,       December 31,
                                                 1998              1997   
<S>                                          <C>               <C>
Current assets:
  Cash and cash equivalents                  $  220,521            206,627
  Short-term investments, at amortized cost     128,934            120,728
  Accounts receivable
   (less allowance for doubtful accounts;
    3/31/98- $7,565; 12/31/97-$7,524)           202,640            175,967
  Inventories -
    Finished goods                               62,481             63,912
    Raw materials and supplies                  194,153            183,480 
                                                256,634            247,392
  Other current assets                           35,842             30,538
  Deferred income taxes - current                12,911             16,421 
     Total current assets                      857,482             797,673
Marketable equity securities at fair value       31,475             26,375

  Other assets and deferred charges              70,315             59,566
  Deferred income taxes - noncurrent             29,455             29,038

Property, plant and equipment, at cost          867,027            870,872
Less accumulated depreciation                   430,633            440,398 
  Net property, plant, and equipment            436,394            430,474 
      Total assets                           $1,425,121          1,343,126  

Current liabilities:
  Accounts payable                           $   77,153             71,001
  Accrued expenses                               81,971             78,378
  Dividends payable                              23,181             22,034
  Income and other taxes payable                 71,771             53,460
  Deferred income taxes - current                   560                943 

      Total current liabilities                 254,636            225,816
Deferred income taxes - noncurrent               33,035             30,874
Other noncurrent liabilities                    101,344            101,057
Stockholders' equity:
  Preferred stock - no par value
      Authorized - 20,000 shares
      Issued - None
  Common stock - no par value
      Authorized - 400,000 shares
      Issued - 92,741 shares at 3/31/98;                                
               92,545 shares at 12/31/97         12,359             12,339
Class B Common Stock - convertible
      Authorized - 80,000 shares
      Issued and outstanding -
              23,479 shares at 3/31/98;
              23,676 shares at 12/31/97           3,137              3,157

  Additional paid-in capital                        272                226

  Retained earnings                           1,085,064           1,032,139
  Foreign currency translation adjustment       (66,517)            (65,034)
  Unrealized holding gain on marketable
     equity securities                           19,230              15,915
  Common Stock in treasury, at cost -
     (3/31/98-315 shares; 12/31/97 -
      252 shares)                               (17,439)            (13,363)
       Total stockholders' equity             1,036,106             985,379 
  
       Total liabilities & stockholders'
           equity                           $ 1,425,121           1,343,126 

</TABLE>

All amounts in thousands.

Notes to financial statements shown on page 5 are an integral
part of these statements.

<PAGE>
                          FORM 10-Q

      PART I - FINANCIAL INFORMATION - ITEM 1  (Cont'd)

                   WM. WRIGLEY JR. COMPANY

   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONDENSED)


1.   The Consolidated Statements of Earnings (Condensed) and of
     Cash Flows (Condensed) for the three month periods ended
     March 31, 1998 and 1997, and the Consolidated Balance
     Sheet (Condensed) at March 31, 1998 are unaudited.  In the
     Company's opinion, the accompanying financial statements
     reflect all adjustments (which include only normal
     recurring adjustments) necessary to present fairly the
     results for the periods, and have been prepared on a basis
     consistent with the 1997 audited consolidated financial
     statements.  These condensed financial statements should
     be read in conjunction with the 1997 consolidated
     financial statements and related notes which are an
     integral part thereof.

2.   An analysis of the cumulative foreign currency translation
     adjustment follows (in thousands of dollars):

<TABLE>

                                                    Decrease to
                                                Stockholders' Equity 

                                           1998           1997 
<S>                                           <C>             <C>
     Balance at January 1                    $ 65,034         14,716
      Translation adjustment for 
       the quarter                               1,483         17,907 

      Balance at March 31                     $ 66,517         32,623 

</TABLE>

3.   Conformity with generally accepted accounting principles
     requires management to make estimates and assumptions when
     preparing financial statements that affect assets,
     liabilities, revenues and expenses.  Actual results may
     vary from those estimates.

4.   In April 1996, as part of a plan to realign U.S.
     production capacity, the Company announced its intent to
     close its Santa Cruz, California factory and transfer,
     retire, or terminate the 311 employees at that factory by
     the second quarter of 1997.  In 1996, the Company provided
     $17,000,000 for related closure costs covering employee
     severance and costs to maintain and sell the property.

     On January 22, 1998, the Company sold its real estate
     holding in Santa Cruz, California.  In the first quarter
     of 1998, the Company recorded a pretax gain of
     approximately $10,404,000 and net earnings of
     approximately $6,763,000 or $.06 per share related to the
     sale of the property.

     At March 31, 1998, all 311 employees have been
     transferred, retired or terminated and $7,587,000 in
     severance and closure costs have been incurred and charged
     against the reserve.

5.   In 1997, the Financial Accounting Standards Board issued
     SFAS No. 128, "Earnings Per Share."  This statement, which
     is effective for periods ending on or after December 15,
     1997, changed the method for computing earnings per share. 
     Under this method, there is no difference between basic
     and diluted earnings per share for the quarters ended
     March 31, 1998 and March 31, 1997.  SFAS No. 128 did not
     affect current or previously reported earnings per share. 

<PAGE>

                          FORM 10-Q

      PART I - FINANCIAL INFORMATION - ITEM 1  (Cont'd)

                   WM. WRIGLEY JR. COMPANY

   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONDENSED)



6.   In 1997, the Financial Accounting Standards Board issued
     SFAS No. 130, "Reporting Comprehensive Income."  This
     statement is effective for periods beginning after
     December 15, 1997. 

     An analysis of comprehensive income for the three months
     ended March 31, 1998 and March 31, 1997 is provided below
     (in thousands of dollars).

<TABLE>

                                         Three Months Ended
                                              March 31,      
                                         1998           1997 

<S>                                           <C>            <C>

     Net earnings                            $ 76,106    62,849 
      Other comprehensive income, before tax 
       Foreign currency translation
         adjustments                         (1,483)    (17,907)
       Unrealized holding gains on
         securities                           5,100        (269)
     Other comprehensive income, before tax   3,617     (18,176)
     Income tax expense related to items of
       other comprehensive income            (1,785)         94 
     Other comprehensive income, net of tax   1,832     (18,082)
     
      Total comprehensive income           $ 77,938      44,767 

</TABLE>
 
7.   In 1997, the Financial Accounting Standards Board issued
     SFAS No. 131, "Disclosures about Segments of an Enterprise
     and Related Information."  This statement is effective for
     periods beginning after December 15, 1997.  However, SFAS
     No. 131 disclosure is not required for interim financial
     statements in the initial year of application.  The
     Company will begin disclosing segment information in
     accordance with SFAS No. 131 in its 1998 annual report.


<PAGE>
                          FORM 10-Q
           PART I - FINANCIAL INFORMATION - ITEM 2

          MANAGEMENT'S DISCUSSION AND ANALYSIS OF 
        RESULTS OF OPERATIONS AND FINANCIAL CONDITION


RESULTS OF OPERATIONS


NET SALES

Net sales for the first three months of 1998 increased by $21.7
million or 5%, compared with the same period last year.  Higher
shipments increased net sales by 8% while selected selling
price increases and favorable mix increased sales by 2%. 
Translation of sales from foreign currencies to U.S. dollars
reduced reported net sales by approximately 5%.

COST OF SALES AND GROSS PROFIT

Cost of sales for the first three months of 1998 increased by
$4.3 million or 2% compared with the same period last year. 
Excluding the effect of foreign currency translation, cost of
sales in the first quarter of 1998 increased by about 9% from
the same period in 1997, mainly due to increased international
volume.  Excluding the impacts of the closure and subsequent
sale of the Santa Cruz factory, consolidated gross profit in
the first quarter of 1998 was $268.9 million, an increase of
$17.4 million or nearly 7% from the first quarter of 1997.  The
consolidated gross profit margin on net sales was 57.3% for
1998's first quarter, up from 56.2% in the first quarter of
1997.  The improvement in gross profit percent reflects
favorable price/mix primarily in the international markets and
favorable cost/mix in the U.S. market.

SELLING, DISTRIBUTION, AND GENERAL ADMINISTRATIVE EXPENSES

Consolidated selling, distribution, and general administrative
expenses for the first three months increased by $10.8 million
or 7% compared to the same period last year.  Excluding the
effects of foreign currency translation, the increase was about
13% in the first quarter of 1998, primarily due to higher
international selling and marketing expenditures.

INCOME TAXES

Income taxes in the first quarter increased $5.4 million or 17%
from 1997's first quarter.  The effective tax rates for the
first three months of 1998 and 1997 are shown below.

<TABLE>

                                   1998      1997
<S>                             <C>         <C>
     First three months            32.7%          33.4%
</TABLE>

<PAGE>

           MANAGEMENT'S DISCUSSION AND ANALYSIS OF
        RESULTS OF OPERATIONS AND FINANCIAL CONDITION

                          (Cont'd)



NET EARNINGS

Consolidated net earnings for the first three months of 1998
totaled $76.1 million or $.66 per share, an increase of 22% on
an earnings per share basis compared to last year's earnings of
$62.8 million or $.54 per share.  Excluding Santa Cruz,
consolidated net earnings for the first three months of 1998
totaled $69.3 million or $.60 per share, an increase of 9% on
an earnings per share basis compared to last year's earnings of
$63.7 million or $.55 per share.

LIQUIDITY AND CAPITAL RESOURCES

CURRENT RATIO

The Company has a current ratio (current assets divided by
current liabilities) in excess of 3 to 1 at March 31, 1998 and
December 31, 1997.

ADDITIONS TO PROPERTY, PLANT AND EQUIPMENT

Capital expenditures for 1998 are expected to be above 1997
expenditures of $127 million and are expected to be funded from
the Company's operations and internal sources.  

OTHER MATTERS

SALE OF THE SANTA CRUZ FACTORY

In April 1996, as part of a plan to realign U.S. production
capacity, the Company announced its intent to close its Santa
Cruz, California factory and transfer, retire, or terminate the
311 employees at that factory by the second quarter of 1997. 
In 1996, the Company provided $17 million for related closure
costs covering employee severance and costs to maintain and
sell the property.

On January 22, 1998, the Company sold its real estate holding
in Santa Cruz, California.  In the first quarter of 1998, the
Company recorded a pretax gain     of approximately $10.4
million and net earnings of approximately $6.8 million or $.06
per share related to the sale of the property.

At March 31, 1998, all 311 employees have been transferred,
retired or terminated and $7.6 million in severance and closure
costs have been incurred and charged against the reserve.

MARKET RISK

Inherent in the Company's operations are certain risks related
to foreign currency, interest rates, and the equity markets. 
The Company identifies these risks and mitigates their
financial impact through its corporate policies and hedging
activities.  The Company has determined that movements in
market values of financial instruments used to mitigate
identified risks are not expected to have a material impact on
future earnings, cash flows, or reported fair values.


<PAGE>
                         FORM 10-Q 

                 PART II - OTHER INFORMATION

Item 4 - Submission of Matters to Vote of Security Holders

   The Annual Meeting of Stockholders of the Wm. Wrigley Jr.
Company was held on March 3, 1998 to consider the following
proposals: (1) the election of directors to serve for the
ensuing year; and (2) ratification of the appointment of Ernst
& Young LLP as the Company's independent auditors for 1998. 
The results of the voting on each matter, as determined by the
independent inspectors of election, are as follows:

     Proposal 1.  Election of directors.  With each class of
     stock voting together, a total of 329,187,033 votes were
     eligible to be cast and a total of 295,372,863 were
     submitted with respect to each nominee as follows:

<TABLE>

            Nominee                    For             % For           Withheld 
<S>   <C>                            <C>               <C>            <C>
     Charles F. Allison III        294,910,960         99.84            461,903
     Douglas S. Barrie             295,046,644         99.89            326,219
     Lee Phillip Bell              294,972,532         99.86            400,331      
     Thomas A. Knowlton            294,886,869         99.84            485,994
     Penny Pritzker                294,879,986         99.83            492,877
     Steven B. Sample              294,904,805         99.84            468,058
     Alex Shumate                  294,834,693         99.82            538,170
     Richard K. Smucker            294,965,926         99.86            406,937
     William Wrigley               295,035,783         99.89            337,080
     William Wrigley, Jr.          295,044,571         99.89            328,292
</TABLE>

     Proposal 2. Ratification of Auditors.  With each class of
     stock voting together, a total of 329,187,033 votes were
     eligible to be cast and a total of 295,372,863 were
     submitted as follows:

<TABLE>

              For               Against            Abstain 
<S>         <C>                <C>               <C>
          294,549,075            443,909            379,879
</TABLE>


Item 6 - Exhibits and Reports on Form 8-K

(a) Exhibits reference is made to the Exhibit Index on page 11.
(b) The Company has not filed a Form 8-K for the three month
    period ended March 31, 1998.


<PAGE>
                          FORM 10-Q

                         SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned thereunto duly authorized.

                              WM. WRIGLEY JR. COMPANY
                                    (Registrant)



                              By /s/JOHN F. BARD
                                    John F. Bard
                                    Senior Vice President
                                    Authorized Signatory and
                                    Chief Financial Officer

Date  May 14, 1998



<PAGE>


WM. WRIGLEY JR. COMPANY
AND WHOLLY OWNED ASSOCIATED COMPANIES

INDEX TO EXHIBITS


Exhibit 
Number                   Description of Exhibit


3(i).     Articles of Incorporation of the Registrant.  The
          Registrant's Restated Articles of Incorporation are
          incorporated by reference to Exhibit 3(a) of the
          Company's Annual Report on Form 10-K filed for the
          fiscal year ended December 31, 1992.

3(ii).    By-laws of the Registrant.  The Registrant's
          By-laws are incorporated by reference to
          Exhibit 3(a) of the Company's Annual Report on
          Form 10-K filed for the fiscal year ended
          December 31, 1992.

4.        Instruments defining the rights of security
          holders.  The Registrant's Articles of
          Incorporation contains all definitions of the
          rights of the Registrant's Common and
          Class B Common Stock, representing all of the
          Registrant's outstanding securities, and is
          incorporated by reference to Exhibit 3(a) of the
          Company's Annual Report on Form 10-K for the fiscal
          year ended December 31, 1992.

10.       Material Contracts

10(a).    Non-Employee Directors' Death Benefit Plan.
          Non-Employee Directors' Death Benefit Plan is
          incorporated by reference from Exhibit 10(a) of the
          Company's Annual Report on Form 10-K filed for the
          fiscal year ended December 31, 1994.

10(b).    Senior Executive Insurance Plan.  Senior Executive
          Insurance Plan is incorporated by reference from
          Exhibit 10(b) of the Company's Annual Report on
          Form 10-K filed for the fiscal year ended December
          31, 1995.

10(c).    Supplemental Retirement Plan.  Supplemental
          Retirement Plan is incorporated by reference from
          Exhibit 10(c) of the Company's Annual Report on
          Form 10-K filed for the fiscal year ended
          December 31, 1994.

10(d).    Deferred Compensation Plan for Non-Employee
          Directors.   Deferred Compensation Plan for Non-
          Employee Directors is incorporated by reference
          from Exhibit 10(d) of the Company's Annual Report
          on Form 10-K filed for the fiscal year ended
          December 31, 1995.

10(e).    Stock Deferral Plan for Non-Employee Directors. 
          The Stock Deferral Plan for Non-Employee Directors
          (formerly the Non-Employee Director's Stock
          Retirement Plan) is incorporated by reference from
          Exhibit 10(e) of the Company's Annual Report on
          Form 10-K filed for the fiscal year ended
          December 31, 1995.

10(g).    Wm. Wrigley Jr. Company 1997 Management Incentive
          Plan is incorporated by reference from Exhibit
          10(g) of the Company's Quarterly report on
          Form 10-Q for the quarter ended September
          30, 1997.

27.       Financial Data Schedules.

99.       Forward-Looking Statements.  Forward-Looking
          Statements are incorporated by reference from
          Exhibit 99 of the Company's Annual Report on
          Form 10-K filed for the fiscal year ended
          December 31, 1997.

<PAGE>

- --------------------

Copies of Exhibits are not attached hereto, but the
Registrant will furnish them upon request and upon payment to
the Registrant of a fee in the amount of $20.00 representing
reproduction and handling costs.





<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               MAR-31-1998
<CASH>                                         220,521
<SECURITIES>                                   160,409
<RECEIVABLES>                                  210,205
<ALLOWANCES>                                     7,565
<INVENTORY>                                    256,634
<CURRENT-ASSETS>                               857,482
<PP&E>                                         867,027
<DEPRECIATION>                                 430,633
<TOTAL-ASSETS>                               1,425,121
<CURRENT-LIABILITIES>                          254,636
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        15,496
<OTHER-SE>                                   1,020,610
<TOTAL-LIABILITY-AND-EQUITY>                 1,425,121
<SALES>                                        469,319
<TOTAL-REVENUES>                               473,223
<CGS>                                          189,989
<TOTAL-COSTS>                                  360,173
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 185
<INCOME-PRETAX>                                113,050
<INCOME-TAX>                                    36,944
<INCOME-CONTINUING>                             76,106
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    76,106
<EPS-PRIMARY>                                     0.66
<EPS-DILUTED>                                     0.66
        

</TABLE>


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