<PAGE>
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
Form 13F
Form 13F COVER PAGE
Report for the Calendar Year or Quarter Ended: September 30,
1999
Check here if Amendment [ ]; Amendment Number:
This Amendment (Check only one.): [ ] is a restatement.
[ ] adds new holdings
entries.
Institutional Investment Manager Filing this Report:
Name: Straus Capital Management, L.L.C.
Address: 88 Pine Street
New York, New York 10005
Form 13F File Number: 028-04115
The institutional investment manager filing this report and the
person by whom it is signed hereby represent that the person
signing the report is authorized to submit it, that all
information contained herein is true, correct and complete, and
that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of
this form.
Person Signing this Report on Behalf of Reporting Manager:
Name: Mickey Straus
Title: Managing Member
Phone: (212) 363-2005
Signature, Place, and Date of Signing:
/s/ Mickey Straus New York, New York 11/2/99
____________________ ___________________ _________
[Signature] [City, State] [Date]
Report Type (Check only one.):
[X] 13F HOLDINGS REPORT. (Check here if all holdings of
this reporting manager are reported in this report.)
<PAGE>
[ ] 13F NOTICE. (Check here if no holdings reported are in
this report, and all holdings are reported by other
reporting manger(s).)
[ ] 13F COMBINATION REPORT. (Check here if a portion of the
holdings for this reporting manager are reported in this
report and a portion are reported by other reporting
manager(s).)
List of Other Managers Reporting for this Manager: NONE
2
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Form 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: 0
Form 13F Information Table Entry Total: 127
Form 13F Information Table Value Total: $227,241,502
List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F file
number(s) of all institutional investment managers with respect
to which this report is filed, other than the manager filing this
report.
NONE
3
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<TABLE>
Strauss Asset Management
FORM 13F
September 30, 1999
<CAPTION>
ITEM 1 ITEM 2 ITEM 3 ITEM 4 ITEM 5 ITEM 6 ITEM 7 ITEM 8
--------- -------- -------- -------- -------- --------- -------- --------
INVESTMENT DISCRETION VOTING AUTHORITY
FAIR SHARED
TITLE CUSIP MARKET SHRS OR SOLE SHARED OTHER SOLE SHARED NONE
NAME OF ISSUES OF CLASS NUMBER VALUE PRN AMT (A) (B) (C) MANAGERS (A) (B) (C)
- -------------- -------- ------ ------ ------- ---- ----- ----- -------- ---- ------ ----
<S> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C>
ADFORCE INC COM 00686710 688,905 28,500 x 28,500
ADVANTAGE LEARNING
SYS INC COM 00757K10 1,350,997 71,500 x 71,500
AMERICA ON LINE
INC COM COM 02364J10 4,857,869 47,160 x 47,160
AMERICA WEST HLDG
CORP CL B COM 02365720 2,072,450 117,500 x 117,500
AMEX MRGN STNLY HI
TECH 35 INDEX OPT 0309839VF 11,084,940 9,000P x
AMEX MRGN STNLY HI
TECH 35 INDEX OPT 0309839VL 10,099,612 8,200P x
AMEX MRGN STNLY HI
TECH 35 INDEX OPT 0309839VT 3,941,312 3,200P x
ANALOG DEVICES
INC COM 03265410 1,421,436 30,000 x 30,000
ASPECT DEV INC COM 04523410 2,633,759 110,000 x 110,000
COM
ASPECT TELE-
COMMUNICATIONS
COM COM 04523710 1,066,540 66,500 x 66,500
AZURIX CORP. COM 05501M10 813,098 47,000 x 47,000
BEYOND.COM CORP COM 08860E10 1,154,875 89,500 x 89,500
BLUE RHINO CORP. COM 09581110 964,688 122,500 x 122,500
BLUESTONE SOFT-
WARE COM 09623P10 666,770 29,500 x 29,500
BRIGHTSTAR
INFORMATION
TECHN COM COM 10947N10 842,030 255,000 x 255,000
BROCADE COMMUNI-
CATION COM 11162110 619,063 3,000 x 3,000
S & P 500 INDEX
PHONY OPT 12488Y9VE 4,739,260 10,600P x
S & P 500 INDEX
PHONY OPT 12488Y9VJ 1,564,850 3,500P x
S & P 500 INDEX
4
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PHONY OPT 12488Y9VT 2,906,150 6,500P x
CD RADIO INC COM COM 12512710 127,125 5,000 x 5,000
CAREINSITE INC COM 1417OM10 402,125 8,000 x 8,000
CARNIVAL CORP
CL A COM 14365810 1,653,000 38,000 x 38,000
CHEAP TICKETS
INC COM COM 16267210 2,107,375 64,500 x 64,500
CITRIX SYS INC COM 17737610 3,088,323 50,500 x 50,500
COM
COBALT GROUP
INC. COM 19074Q10 466,693 48,000 x 48,000
CONCUR TECHNOLO-
GIES COM 20670810 2,412,563 86,000 x 86,000
CONTINENTAL
AIRLS INC CL B COM 21079530 2,004,808 59,000 x 59,000
CORIXA CORP COM 21887F10 484,079 36,000 x 36,000
CYBERSHOP INTL
INC. COM 23251X10 155,875 26,000 x 26,000
DIAMOND OFFSHORE
DRILLING INC
COM COM 25271C10 1,428,085 42,000 x 42,000
DIEDRICH COFFEE
INC COM 25367510 523,740 120,000 x 120,000
DRUGSTORE COM
INC COM 26224110 441,444 11,500 x 11,500
E PIPHANY INC COM 26881V10 312,297 6,500 x 6,500
ESPS INC COM 26912910 847,803 98,000 x 98,000
EARTHSHELL CORP COM 27032B10 484,375 120,000 x 120,000
ECHOSTAR COMMON
CORP NEW CL A COM 27876210 4,203,794 46,900 x 46,900
EDGAR ONLINE INC COM 27976510 620,403 82,000 x 82,000
EGAIN COMMUNI-
CATION COM 28225010 474,094 26,500 x 26,500
EMULEX CORP COM 29247520 3,986,496 48,000 x 48,000
COM NEW
EXODUS COMMUNI-
CATIONS INC COM 30208810 11,357,588 156,800 x 156,800
GADZOOX NETWORKS
IN COM 36255510 807,938 9,500 x 9,500
HADCO CORP COM 40468110 2,205,695 51,500 x 51,500
HOST MARRIOTT
CORP NEW COM COM 44107P10 1,905,001 205,000 x 205,000
IXC COMMUNI-
CATIONS COM 45071310 1,053,750 30,000 x 30,000
INSO CORPORATION COM 45767410 931,608 132,500 x 132,500
COM
INTERACTION
INTELLIGENCE COM 45839M10 351,000 27,000 x 27,000
INTERLEAF INC COM 45872920 618,750 82,500 x 82,500
INTL NETWORK
SERVICES COM 46005310 2,517,282 48,000 x 48,000
5
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INTERSPEED INC COM 46070W10 358,480 19,500 x 19,500
INTRANET
SOLUTIONS COM 46093930 834,750 106,000 x 106,000
JDH UNIPHASE
CORP COM 46612J10 2,511,595 23,680 x 23,680
KEYNOTE SYS INC COM 49330810 135,500 8,000 x 8,000
KOPIN CORP COM 50060010 1,878,827 55,500 x 55,500
LCA-VISION INC COM 50180320 1,443,148 220,000 x 220,000
LANDRYS SEAFOOD COM 51508L10 101,063 15,000 x 15,000
RESTAURANTS
LEAP WIRELESS
INTL INC COM COM 52186310 1,520,313 87,500 x 87,500
LEGATO SYSTEMS
INC COM 52465110 2,540,658 59,000 x 59,000
MAPQUEST COM INC COM 56564410 961,188 78,500 x 78,500
MARIMBA COM 56781Q10 1,028.467 35,000 x 35,000
MASTEC INC COM 57632310 1,328,951 46,000 x 46,000
MEDICAL MANAGER COM 58461010 621,002 10,437 x 10,437
CORPORATION
MERCURY INTER-
ACTIVE CORP COM 58940510 2,483,000 52,000 x 52,000
MOVADO GROUP INC COM 62458010 1,104,938 41,500 x 41,500
COM
NTL INC COM COM 62940710 3,338,358 34,000 x 34,000
NATIONAL
INFORMATION COM 63649110 374,418 16,400 x 16,400
NATIONAL MED
HEALTH COM 63691830 269,042 41,000 x 41,000
NETSOLVE INC COM 64115J10 420,188 26,500 x 26,500
COM
NETWORK
SOLUTIONS I COM 64121Q10 1,757,563 30,500 x 30,500
NEWHALL LD &
FARMING CO COM 65142610 1,545,700 68,000 x 68,000
OPTIMAL ROBOTICS
CO COM 68388R20 166,500 18,500 x 18,500
PACKETEER INC COM 69521010 516,250 14,000 x 14,000
COM
PAPA JOHNS INTL
INC COM 69881310 1,629,750 41,000 x 41,000
PARTY CITY CORP COM 70214510 352,000 160,000 x 160,000
COM
PEGASUS SYSTEMS
INC COM 70590610 3,377,938 95,500 x 95,500
PETROL GEO
SERVICES COM 71659710 1,570,340 80,000 x 80,000
PETSMART INC COM 71676810 5,094,017 1,079,000 x 1,079,000
PJ AMERICA INC COM 72585Q10 2,827,063 147,500 x 147,500
POLYCOM COM 73172K10 515,557 17,000 x 17,000
POWERWAVE TECH-
NOLOGIES COM COM 73936310 1,622,265 41,000 x 41,000
6
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PRISON REALTY
TRUST, INC. COM 74264N10 2,788,844 213,500 x 213,500
QUALCOMM INC COM 74752510 15,266,899 82,500 x 82,500
QUOKKA SPORTS
INC COM 74907710 422,266 42,000 x 42,000
QUOTESMITH COM
INC COM 74911710 422,750 38,000 x 38,000
RSA SECURITY INC COM 74971910 6,662,250 282,000 x 282,000
REGISTRY MAGIC
INC COM 75913K10 52,875 23,500 x 23,500
RELIANCE GROUP
HLDGS INC COM 75946410 961,875 202,500 x 202,500
RENAISSANCE
WORLDWIDE INC
COM COM 75968A10 312,000 64,000 x 64,000
RIBI IMMUNOCHEM
RES INC COM 76255310 51,550 25,000 x 25,000
RYANAIR HOLDINGS
PLC-ADR W/I COM 78351310 458,750 10,000 x 10,000
SFX ENTERTAINMENT
- CL A W/I COM 78417810 2,059,350 50,000 x 50,000
SANTA CRUZ
OPERATION INC
COM COM 80183310 521,189 40,000 x 40,000
SAYVILLE SYS PLC COM 80517410 674,438 54,500 x 54,500
SPONSORED ADR
SCIENTIFIC
LEARNING CORP COM 80876010 1,099,313 61,500 x 61,500
SELECT CONFORT
CORP COM 81616X10 677,389 97,000 x 97,000
SKYWEST INC COM COM 83087910 1,187,375 59,000 x 59,000
STARBUCKS CORP COM 85524410 3,099,563 135,500 x 135,500
STARWOOD HOTELS COM 85590A20 1,702,558 71,500 x 71,500
& RESORTS WO
PAIRED CTF 1 B
STREAMLINE COM
INC COM COM 86323910 98,712 13,500 x 13,500
SUNGLASS HUT
INTL INC COM 86736F10 1,641,250 130,000 x 130,000
SUNRISE ASSISTED
LIVING INC COM COM 86768K10 24,811 3,000 x 3,000
TANDY CORP COM 87538210 2,251,161 47,000 x 47,000
TECHNOLOGY
SOLUTIONS CO COM 87872710 368,750 25,000 x 25,000
TEKELEC COM 87910110 661,125 41,000 x 41,000
TEMPLATE SOFT-
WARE INC COM COM 87978810 1,051,875 247,500 x 247,500
TOTAL ENTMNT
RESTAURANT CORP COM 89150E10 530,250 353,500 x 353,500
U S A FLORAL
PRODS COM 90331T10 502,440 120,000 x 120,000
7
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USINTERNET-
WORKING INC COM 91731180 1,462,938 96,500 x 96,500
VERIO INC COM 92343310 9,371,124 252,000 x 252,000
VERIO INC SER
144A 6.75% CNV PF 92343330 288,000 6,000 x 6,000
VERISIGN INC COM 92343E10 2,713,070 26,500 x 26,500
VOICESTREAM
WIRELESS CORP
COM COM 92861510 543,536 19,500 x 19,500
WACKENHUT
CORRECTIONS
CORP COM COM 929798T0 1,433,718 84,500 x 84,500
WESTERN WIRELESS
CORP CL A COM 95988E20 1,030,288 27,000 x 27,000
WHOLE FOODS MKT
INC COM 96683710 2,102,315 58,500 x 58,500
WINSTAR COMMUNI-
CATIONS INC COM 97551510 462,610 11,000 x 11,000
WINSTAR COMM INC
144A 7.250% CNV PF 97551586 1,221,000 1,200 x 1,200
12/31/49
WORLD HEART CORP COM 98090510 400,000 40,000 x 40,000
YOUBET.COM INC COM 98741310 985,031 118,500 x 118,500
ZOLL MED CORP COM 98992210 816,602 40,500 x 40,500
GEMSTAR INTL
GROUP LTD COM G3788V10 3,148,375 41,000 x 41,000
GLOBALSTAR COM 63930HT0 1,531,470 65,500 x 65,500
TELECOMMUNICATIONS
LTD-ORD 2 CENTS
LORAL SPACE &
COMMUNICATIONS COM G5646210 3,252,375 177,000 x 177,000
COM
ESC MEDICAL
SYSTEMS LTD COM M4086810 870,100 182,400 x 182,400
OPTIBASE LTD COM M7524R10 364,063 50,000 x 50,000
RADWARE LTD COM M8187310 50,400 2,800 x 2,800
COMMON
RIT TECHNOLOGIES COM M8215N10 129,063 35,000 x 35,000
COM
ROYAL CARRIBBEAN COM V7780T10 3,768,211 80,500 x 80,500
CRUISES LTD
227,241,502
</TABLE>
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02174002.AC1
