PIPELINE DATA INC
SB-2/A, 1999-08-20
ADVERTISING
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     As filed with the Securities and Exchange Commission on August  20, 1999
                                                      Registration No. 333-79831
- --------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION

                              Washington, DC 20549

                               ------------------

                                AMENDMENT NO. 1
                                       TO
                                    FORM SB-2

                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                               ------------------
                               PIPELINE DATA INC.
                 (Name of small business issuer in its charter)
                               ------------------
<TABLE>
<S>                                <C>                             <C>
           Delaware                            7310                    13-3953764
(State or other jurisdiction of    (Primary Standard Industrial       (IRS Employer
incorporation or organization)      Classification Code Number)    Identification No.)
</TABLE>

        Address; 250 East Hartsdale Avenue, Suite 21, Hartsdale NY 10530;
                                (914) 725-7028
         (Address and telephone number of principal executive offices,
      principal place of business, and name, address and telephone number
                        of agent for service of process)

                    ----------------------------------------
                    Jack Rubinstein, Chief Executive Officer
                    ----------------------------------------

      Approximate date of commencement of proposed sale to public: As soon as
practicable after the effective date of this registration statement.

      If this form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, check the following box and
list the Securities Act registration statement number of earlier effective
registration statement for the same offering. [ ]

      If any of the securities being registered on this Form are being offered
on a delayed or continuous basis pursuant to Rule 415 under the Securities Act
of 1933, other than securities offered only in connection with dividend or
reinvestment plans, check the following box. [X]

      If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [ ]

      If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. [ ]

                               ------------------
                                 With copies to:

                            Adam S. Gottbetter, Esq.
                        Kaplan Gottbetter & Levenson, LLP
                           630 Third Avenue, 5th Floor
                             New York, NY 10017-6705
                                 (212) 983-0532
                               ------------------

                         CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>
====================================================================================================================================
                                                                 Amount     Proposed Maximum    Proposed Maximum         Amount of
                                                                  to be      Offering Price        Aggregate          Registration
Title of each Class of Securities Being Registered             Registered    Per Security(1)    Offering Price(1)          Fee
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                                                             <C>               <C>             <C>                   <C>
Common Stock.................................................   2,250,000         $0.50(1)        $1,250,000(1)         $  347.50(1)
- -----------------------------------------------------------------------------------------------------------------------------------
Class A Redeemable Warrants..................................   1,000,000         $0.10           $  100,000            $   27.80
- -----------------------------------------------------------------------------------------------------------------------------------
Class B Redeemable Warrant...................................   1,000,000         $0.10           $  100,000            $   27.80
- -----------------------------------------------------------------------------------------------------------------------------------
Common Stock Underlying Class A Warrants(2)..................   1,000,000         $3.00           $ 3,000,000           $  834.00
- -----------------------------------------------------------------------------------------------------------------------------------
Common Stock Underlying Class B warrants(2)..................   1,000,000         $5.00           $ 5,000,000           $1,390.00
- -----------------------------------------------------------------------------------------------------------------------------------
TOTAL........................................................   6,250,000                         $10,450,000           $2,6275.10
====================================================================================================================================
</TABLE>
(1)   Estimated solely for purposes of calculating the registration fee and
      includes shares being sold by selling stockholders.
(2)   Pursuant to Rule 416 there are also registered hereby such additional
      number of shares as may become issuable by reason of the anti-dilution
      provisions of the Class A Redeemable Warrants and Class B Redeemable
      Warrants.

The Registrant hereby amends this registration statement on such date or dates
as may be necessary to delay its effective date until the Registrant shall file
a further amendment which specifically states that this Registration Statement
shall become effective in accordance with Section 8(a) of the Securities Act of
1933, as amended, or until the Registration Statement shall become effective on
such date as the Commission, acting pursuant to Section 8(a), may determine.

<PAGE>

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Information  contained  herein is may be  completed or amended.  A  registration
statement  relating to these  securities  has been filed with the securities and
exchange  commission.  These securities may not be sold nor may offers to buy be
accepted before the registration  statement becomes  effective.  This prospectus
shall not  constitute an offer to sell or the  solicitation  of any offer to buy
nor may these securities be sold in any state in which such offer,  solicitation
or sale would be  unlawful  prior to  registration  or  qualification  under the
securities laws of any such state.
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++


SUBJECT TO COMPLETION                                 DATED:  August 20, 1999


                               PIPELINE DATA INC.

              4,250,000 shares of Stock, par value $0.001 per share
                      1,000,000 Class A Redeemable Warrants
                      1,000,000 Class B Redeemable Warrants

                      ------------------------------------


This offering  involves a significant  degree of risk and prospective  investors
need to read the section called "Risk Factors" which begins on page 6.

Securities Offered:

          (i)  1,000,000 shares of common stock, par value $0.001 (such class of
               share being the "Common Stock") at a price of $0.50 per share,

          (ii) 1,000,000  Class A Redeemable  Warrants,  at a price of $0.10 per
               Warrant, and

         (iii) 1,000,000  Class B  Redeemable  Warrants  at a price of $0.10 per
               Warrant.

We will  also be  registering,  concurrently  with  the  offering,  the  sale of
1,250,000 shares of Common Stock owned by shareholders. Any proceeds and profits
from  their  sale  will  go to  these  shareholders  and  not  us.  The  selling
shareholders  may resell their Common Stock at prices below our initial offering
price.  They have agreed not to sell any of their shares until one year from the
effective date of this Registration Statement.

There is currently no public market for the Securities. We intend to seek NASDAQ
"Bulletin  Board" quotation of the Common Stock and warrants through one or more
market makers.

The Securities will initially be offered in a "best efforts"  underwriting,  and
there is no assurance that we will be able to find  purchasers for them. We must
sell a minimum  of  200,000  shares  and  associated  warrants  within 6 months.
Amounts  received  will be  escrowed  and  returned,  without  interest  if this
threshold is not reached.

Neither  the  Securities  and  Exchange  Commission,  nor any  state  securities
commission,  has approved or  disapproved  these  securities  or passed upon the
accuracy or adequacy of this prospectus. Any representation to the contrary is a
criminal offense.


                                       2
<PAGE>

                                TABLE OF CONTENTS

                                                                            Page
                                                                            ----

Prospectus Summary..........................................................   4
   The Company..............................................................   4
   The Offering.............................................................   5
   Registration of Additional Shares
    Offered By Selling Shareholders ........................................   5
   Offices of The Company...................................................   5
Risk Factors................................................................   6
Business of The Company.....................................................  12
Management's Discussion And Analysis of
  Financial Condition And Results of Operations ............................  29
Use of Offering Proceeds....................................................  31
Capitalization .............................................................  32
Dilution....................................................................  33
Dividend Policy ............................................................  34
Plan of Distribution........................................................  34
Directors, Executive Officers,
     Promoters And Control Persons..........................................  35
Security Ownership of
  Certain Beneficial Owners
  and Management............................................................  39
Description of Securities...................................................  40
Interest of Named Experts And Counsel.......................................  43
Certain Provisions of Our
  Articles and By-Laws and
  Disclosure of Commission Position On
  Indemnification For Securities Act Liabilities ...........................  43
Description of Property.....................................................  44
Certain Relationships And
  Related Transactions......................................................  44
Market For Common Equity
  and Related Stockholder Matters...........................................  45
Executive Compensation......................................................  46
Financial Statements........................................................  46
Changes in And Disagreements With
  Accountants on Accounting And
  Financial Disclosure......................................................  46

Financial Statements of the Company                            F-1 through F-11


                           ---------------------------


                                       3

<PAGE>


                               PROSPECTUS SUMMARY

      THIS IS A BRIEF SUMMARY OF THE INFORMATION IN THIS PROSPECTUS. POTENTIAL
      INVESTORS SHOULD READ THE ENTIRE PROSPECTUS BEFORE INVESTING

                                   THE COMPANY

Pipeline Data Inc., a Delaware corporation,  was incorporated in 1997, and began
its business  operations in 1998. Under our corporate charter documents,  we may
engage  in any  activity  for  which  corporations  may be  organized  under the
Delaware  General  Corporation  Law. We are a development  stage company and are
currently  developing a website to provide healthcare consumers with information
on a broad range of medical conditions.

We  will  be  an  on-line  direct   marketing   agent  designed  to  assist  the
pharmaceutical and healthcare industries to target a valuable and growing volume
of individual consumers who will use our website to request specific medical and
healthcare information.

Our website  (which will be located at  http://www.healthpipeline.com)  has been
designed to target  consumers  interested  in  obtaining  pharmaceutical  and/or
healthcare  information,  their  families  and  friends,  as well as  healthcare
marketing professionals.

Our business  opportunity arises from two complementary global trends. The first
is  the  dramatic  and  continuing  growth  of  the  Internet  as  a  source  of
information.   The  second  is  the   re-directing  of  healthcare   advertising
expenditures from professionals to consumers through  "direct-to-consumer" (DTC)
campaigns.

We are  looking  to  develop  a niche  role in the  on-line  health  information
delivery business through  operating a unique,  scalable system for creating and
maintaining  user profiles and delivering  targeted news and  announcements  via
e-mail,  and by  simultaneously  cultivating a dedicated  subscriber  base.  Our
business  strategy is to attract  visitors  with  specific  medical needs to our
website  and provide  them with access to  information,  services  and  products
pertinent  to the medical  condition  that  concerns  either  themselves,  their
family, or their friends.

Access to the website will be free,  however special  services will be available
for a fee.  Our  primary  sources of revenue are  expected to include:  (1) lead
generation  fees  charged  to   pharmaceutical   marketers  and  medical  supply
companies;  (2) on-line  sales of books and medical  supplies and (3)  potential
revenue to be generated by leads for clinical trial participants. We also expect
to generate a secondary revenue stream from website  advertising,  sponsorships,
consulting services, franchising content, and off-line newsletter subscriptions.


                                       4

<PAGE>

                                  THE OFFERING


We are offering  securities  consisting of 1,000,000 shares of Common Stock, par
value  $0.001 per share,  1,000,000  Class A Redeemable  Warrants and  1,000,000
Class B Redeemable Warrants. An investor must purchase one Warrant, either Class
A or Class B for each share of Common Stock purchased. Each Warrant is separable
and exercisable  immediately upon its issuance.  The Class A Redeemable Warrants
may be  exercised  for one (1) share of Common Stock from their date of issuance
until  May 28,  2004 at an  exercise  price  of $3.00  per  share.  The  Class B
Redeemable  Warrants  may be  exercised  for one (1) share of Common  Stock from
their date of  issuance  until May 28,  2004 at an  exercise  price of $5.00 per
share. Both the Class A Redeemable  Warrants and the Class B Redeemable Warrants
are being  offered for $0.10 per Warrant.  In addition to the above  Securities,
1,000,000 shares of Common Stock underlying the Class A Redeemable  Warrants and
1,000,000 shares of Common Stock underlying the Class B Redeemable  Warrants are
being offered.

The Common Stock,  the Class A Redeemable  Warrants,  and the Class B Redeemable
Warrants  are  referred  to as the  "Securities"  while the  Class A  Redeemable
Warrants and the Class B Redeemable Warrants are referred to,  collectively,  as
the  "Warrants".  The Warrants are subject to redemption,  and assuming that all
Warrants are sold and exercised, we will receive an aggregate of $8,000,000 from
such  exercise  less  offering  expenses.  There  is no  assurance  that all the
Warrants will be sold, or if sold, will be exercised.


We are initially offering the Securities on a "best efforts",  self-underwritten
basis.  A minimum  number of 200,000  shares of Common Stock at a price of $0.50
per share and a like  number of Warrants  (the  "Minimum  Number")  must be sold
within 6 months in order for the offering to be continued.  The first closing of
the offering will occur after the Minimum Number of Securities have been sold.

                    REGISTRATION OF ADDITIONAL SHARES OFFERED
                             BY SELLING SHAREHOLDERS

We will be registering,  concurrently  with the offering,  the sale of 1,250,000
shares of Common  Stock  issued  to  certain  shareholders  in  connection  with
organizational  activities rendered to us. Upon a sale of these Securities,  any
proceeds and profits will go to these  certain  shareholders  and not to us. The
selling  shareholders  may resell their  Securities  at prices below the initial
offering price of the Securities.

                             OFFICES OF THE COMPANY

            250 East Hartsdale Avenue, Suite 21, Hartsdale, NY 10530,
                             Telephone 914-725-7028

          An investment in the  Securities is risky and should only be
          made by investors  who can afford to lose up to their entire
          investment.  Before  purchasing the  Securities,  you should
          consider  carefully the following risk factors,  in addition
          to the other information in this prospectus.



                                       5

<PAGE>


                                  RISK FACTORS

     Our business,  financial condition and operating results could be adversely
affected by any of the  following  factors,  in which event the trading price of
the  Securities  could  decline,  and investors  could lose all or part of their
investment.  The risks and  uncertainties  described  below are  specific to our
company  but  are  not  the  only  ones  that  we  face.  Additional  risks  and
uncertainties not presently known to us, or that our management currently thinks
are  immaterial,  may also impair our business  operations.  For a discussion of
industry-wide  and more general  factors  which could  adversely  affect us, see
"BUSINESS OF THE COMPANY - Industry Wide and Systemic Risks."

We Have A Limited Operating History And Have Not Fully Commenced Commercial
Operations

      The initial test phase of our on-line direct marketing  service is planned
for the 4th  quarter  of  1999.  Launch  of an early  release  phase  should  be
completed  shortly  thereafter.  We  expect to have our full  commercial  launch
follow in early 2000. It will consist of a comprehensive  database of individual
subscribers  receiving  medical  data  spanning  over fifty major  disease  (and
condition) categories.

      As of the date of this Prospectus, we have not generated any revenues from
our Internet  operations.  Therefore,  we do not have an operating  history upon
which  investors can evaluate our business  and/or our prospects,  and investors
should not rely upon our past performance to predict our future performance.  We
also face a number of  challenges,  including  a lack of  meaningful  historical
financial data upon which to plan future budgets,  competition from a wide range
of  sources,  the  need to  develop  strategic  relationships  and  other  risks
described below.

We Are Unable To Accurately Forecast Our Revenues

      As a result of the limited  operating  history of our Internet  operations
and the  emerging  nature of the markets in which we intend to  compete,  we are
unable to forecast our revenues with any degree of certainty. We expect expenses
to increase  significantly  in the future,  as our  business  continues to incur
significant  sales  and  marketing,   product   development  and  administrative
expenses.  The success of our business  depends on our  management's  ability to
increase  revenues to offset expenses.  We cannot guarantee that we will be able
to generate sufficient revenues to offset operating expenses, or that we will be
able to achieve or maintain profitability.  We may also need to raise additional
capital  through  additional  securities  offerings  to fund the  marketing  and
administration  of our services.  However,  we cannot  guarantee that we will be
able to raise additional capital on favorable terms, if at all.

      Furthermore, our management may seek to grow the business through mergers
or acquisitions of similar companies or lines of business. Most acquisitions of
software and professional services companies involve the purchase of significant
amounts of intangible assets. Therefore, acquisitions of such businesses often
result in significant goodwill being recorded and significant amortization
charges, and may also result in charges for research and development projects.
If we were to incur additional charges for acquired in-process research and
development or amortization of goodwill with respect to acquisitions, our
business, financial condition and operating results could be materially and
adversely affected.



                                       6

<PAGE>

Our Quarterly Financial Results May Fluctuate Significantly

     We expect  our  quarterly  revenues,  expenses  and  operating  results  to
fluctuate significantly in the future, as a result of a variety of factors, some
of which are outside of our control.



     Most of our expenses are fixed in the short term,  and our  management  may
not be able to quickly reduce  spending if our revenues are lower than expected.
Moreover,  in an attempt to enhance our long-term  competitive  position, we may
from time to time make  decisions  regarding  pricing,  marketing,  services and
technology  that could  have a  near-term  material  and  adverse  effect on our
business,  financial  condition and operating results.  Due to these factors, we
believe that quarter to quarter  comparisons of our operating results may not be
a good  indication  of our future  performance.  Because of this, it is possible
that,  in some  future  quarter,  our  operating  results  may  fall  below  the
expectations  of securities  analysts or investors.  In such event, it is likely
the trading price of our Common Stock and/or  Warrants  would  decline,  perhaps
significantly.

Market Acceptance Of Our Services Is Uncertain

     We cannot guarantee that participants in the healthcare and  pharmaceutical
industry  will accept our  services,  or even accept the Internet  itself,  as a
replacement for traditional sources of these services.  Market acceptance of our
services will depend upon continued growth in the use of the Internet  generally
and, in particular,  as a source of communications and information  services for
the healthcare and pharmaceutical industry.

We Must Establish, Maintain And Strengthen The "healthpipeline.com" Brand

     In order to expand our on-line  traffic,  and increase our  subscriber  and
consumer   bases,    we   must   establish,    maintain   and   strengthen   the
"healthpipeline.com"  brand.  To be successful in  establishing  our brand,  the
following factors must be fulfilled:  (a) healthcare marketers must, among other
things,  perceive  us as  offering a quality,  cost-effective  direct  marketing
service;  (b)  healthcare  consumers  must,  among other things,  perceive us as
offering relevant, reliable healthcare information from trustworthy sources; and
(c) medical suppliers,  pharmaceutical companies and other healthcare vendors to
the healthcare  community must,  among other things,  perceive our website as an
effective direct marketing and sales channel for their products and services.

Management May Not Be Able To Manage Growth

      If our business experiences significant growth, then considerable demands
could be imposed on all aspects of our business, including our administrative
staff, technical and financial personnel, along with their respective systems.
Additional expansion may further strain our management, financial and other
resources. We cannot guarantee that our existing systems, procedures, controls
and existing space would be adequate to support expansion of our operations.

We Depend Upon Our Suppliers

      In order to provide Internet access and other on-line services to our
customers, we lease long-distance fiber optic telecommunications lines from
national telecommunications services providers. We depend upon these providers
substantially.

      Certain of our suppliers, including regional Bell operating companies and
competitive local exchange carriers, are currently subject to various price
constraints, including tariff  controls, which in the future may change. In
addition, pending regulatory proposals may affect the prices charged to us by
the regional Bell operating companies and competitive local exchange carriers.
These regulatory changes could result in increased prices for products and
services, which could have a material adverse effect on our business, financial
condition or results of operations.

      We rely wholly on other companies to supply our network infrastructure
(including telecommunications services and networking equipment), which, in the
quantities and quality we require, is available only from sole or limited
sources. We cannot assure you that our suppliers will not:

      o  compete directly with us;

      o  enter into exclusive arrangements with our competitors; or

      o  stop selling their products or components to us at commercially
         reasonable prices, or at all.


                                       7

<PAGE>

We Will Depend On Content Providers


     We rely on independent  content providers for the majority of the clinical,
educational  and other  general  healthcare  information  that is to be provided
through  healthpipeline.com.  We intend to enter into strategic relationships to
obtain content for healthpipeline.com.  Our success will depend significantly on
our ability to maintain  relationships with our content providers,  and to build
new relationships  with other content  providers.  We depend on the abilities of
our content providers to deliver high quality content from reliable sources, and
to  continually  upgrade  their  content in response  to visitor and  subscriber
demand,  as well as evolving  healthcare  industry trends.  Any failure by these
parties to develop and  maintain  high  quality,  attractive  content  could (a)
result in visitor  and  subscriber  dissatisfaction,  (b) inhibit our ability to
convert  visitors to subscribers,  and (c) damage the  healthpipeline.com  brand
name;  and any of these  potential  problems  could have a material  and adverse
effect on our business, financial condition and operating results.

We Are Subject To Risks Associated With Possible Acquisitions

         Our management regularly evaluates acquisition  opportunities and, as a
result,  may  engage in  acquisition  discussions,  may  conduct  due  diligence
activities in connection with possible acquisitions, and, where appropriate, may
engage in  acquisition  negotiations.  Any completed  acquisition  would involve
numerous risks,  including  difficulties in assimilating  operations,  services,
products  and  personnel  of  the  acquired   company,   the  diversion  of  our
management's attention from other business concerns, entry into markets in which
we  have  little  or no  direct  prior  experience,  the  potential  loss of key
employees, and our inability to maintain subscribers or goodwill of the acquired
businesses.  In order to grow the  business,  our  management  may  continue  to
acquire   businesses   that  they   believe  are   complementary.   Successfully
implementing  this  strategy  depends on our  management's  ability to  identify
suitable  acquisition   candidates,   acquire  companies  on  acceptable  terms,
integrate  their  operations  and  technology  successfully  with  ours,  retain
existing subscribers and maintain the goodwill of the acquired business.  We are
unable to predict  whether or when any  prospective  acquisition  candidate will
become  available,  or the likelihood  that any  acquisition  will be completed.
There are not, as of the effective date, any pending acquisitions.

There May Be  Substantial  Sales Of Our Common Stock After The Expiration of the
One Year "Lockup" Period

     Sales of substantial amounts of Common Stock in the public market following
this  offering,  or the  perception  that such  sales will  occur,  could have a
material and adverse  effect on the market price of the Common Stock.  After the
completion of this offering and prior to any warrant exercise,  2,250,000 shares
of Common  Stock will be  outstanding.  Approximately  55.6% of these  shares or
1,250,000  shares of the total will be shares that have been issued to officers,
directors, and their affiliates in return for organizational efforts and initial
capitalization  of the  issuer.  For a  period  of  one  year,  these  officers,
directors and affiliates will not be able to sell their stock. We intend to keep
the  Registration  Statement  that  includes  this  Prospectus  effective for an
extended period of time after we sell the Securities that we are offering.


The Penny Stock Rules Could Make Selling the Common Stock More Difficult

     Our Common  Stock will be a "penny  stock,"  under  Rule  3a51-1  under the
Securities  and  Exchange  Act,  unless and until the shares reach a price of at
least $5.00 per share, we meet certain  financial size and volume levels, or the
shares are registered on a national  securities exchange or quoted on the NASDAQ
system.  The shares are likely to remain penny stocks for a considerable  period
of time after the  offering.  A "penny  stock" is subject to Rules 15g-1 through
15g-10 of the Securities and Exchange Commission. Those rules require securities
broker-dealers,  before effecting  transactions in any "penny stock," to deliver
to the  customer,  and obtain a written  receipt for a  disclosure  document set
forth in Rule 15g-10.  (Rule 15g-2); to disclose certain price information about
the stock (Rule 15g-3);  to disclose the amount of compensation  received by the
broker-dealer (Rule 15g-4) or any "associated person" of the broker-dealer (Rule
15g-5);  and to send  monthly  statements  to  customers  with  market and price
information about the "penny stock" (Rule 15g-6).  Our Common Stock will also be
subject to Rule 15g-9, which requires the broker-dealer,  in some circumstances,
to approve the "penny stock"  purchasers  account under certain  standards,  and
deliver  written  statements to the customer with  information  specified in the
rules (Rule 15g-9). These additional  requirements could prevent  broker-dealers
from effecting transactions and limit the ability of purchasers in this offering
to sell their shares into any secondary market for our Common Stock.

Potential Adverse Effect of Redemption of Warrants

     The Class A  Redeemable  Warrants are  exercisable  at a price of $3.00 per
Warrant and the Class B Redeemable  Warrants are exercisable at a price of $5.00
per Warrant.  Both  Warrants are  exercisable  until May 28, 2004. We may redeem
both  Warrants at any time if the trading  price of our Common Stock is at least
150% of the then  current  exercise  price  of the  Warrant  for a period  of 20
consecutive  trading days.  Thus,  based on the current  exercise  price for the
Warrants,  the Class A Redeemable Warrants could be subject to redemption if the
trading  price of our  Common  Stock  were  $4.50 or  greater,  and the  Class B
Redeemable  Warrants  could be subject to redemption if the trading price of our
Common Stock were $7.50 or greater,  in each case for the  required  twenty (20)
day trading  period.  A Notice of  Redemption  for the Warrants  would force the
holders to (i) exercise them and pay the exercise  price at a time when it might
be  disadvantageous  to do so, (ii) sell them at the current  market  price when
they might  otherwise wish to hold them, or (iii) accept the  redemption  price,
which may be substantially less than the


                                       8

<PAGE>

market value of the Warrants would otherwise be but for the redemption. In
addition, exercise of the Warrants may have an adverse effect upon the trading
price of and market for the Common Stock, if any such market develops, and
result in dilution to stockholders.

We Must Protect Our Intellectual Property


     There  can be no  assurance  that we will be  able to  secure  and  protect
trademark and/or service mark registrations for our marks, or that third parties
will not infringe upon or misappropriate our intellectual property. In addition,
the global  nature of the Internet  makes it  impossible to control the ultimate
destination of our services,  and effective  copyright and trademark  protection
may be limited or even nonexistent in certain foreign countries.  It is possible
that third parties will adopt product or service names similar to ours,  thereby
impeding  our ability to build brand  identity,  which  could  possibly  lead to
customer confusion and loss of brand loyalty.

      We may be subject to litigation for claims of infringement of the rights
of others or to determine the scope and validity of the intellectual property
rights of others. If other parties file applications for marks used or
registered by us, we may have to oppose those applications and participate in
administrative proceedings to determine priority of rights to any mark, which
could result in substantial costs to us, due to the diversion of management's
attention and the expense of such litigation, even if we eventually obtained a
favorable legal outcome.


      Adverse determinations in such litigation could also (a) result in the
loss of certain of our proprietary rights, (b) subject us to significant
liabilities, (c) require us to seek licenses from third parties, or (d) even
prevent us from selling our services. Any of these results could have a material
and adverse effect on the acceptance of the healthpipeline.com brand and on our
business, financial condition and operating results. In addition, our use of
third party content providers may expose us to claims for infringement because
we rely upon the information provided by such third parties as to the origin and
ownership of this licensed content.

We May Not Be Able To Prevent Internet Security Breaches

      The difficulty of transmitting confidential information securely on-line
has been a significant barrier to conducting electronic commerce and engaging in
sensitive communications over the Internet. We rely on browser-level encryption,
authentication and certificate technologies, to provide the security and
authentication necessary to effect secure transmission of e-mail all of which
are licensed from third parties. However, we cannot guarantee that advances in
computer capabilities, new discoveries in the field of cryptography or other
events or developments will not result in a compromise or breach of our security
measures. Any party who is able to circumvent our security measures could
misappropriate proprietary information or confidential communications, or cause
interruptions in our operations. We may be required to spend significant capital
and other resources to protect our service against the threat of such security
breaches, or to alleviate problems caused by such breaches.


                                        9

<PAGE>

We May Be Subject To Government Regulation:



By the Federal Communications Commission (the "FCC")

     At present,  there are few laws or regulations that  specifically  regulate
communications or commerce on the Internet; however, future laws and regulations
may  address  issues  such as on-line  content,  user  privacy,  and pricing and
quality of products and services.  As an Internet service  provider,  we are not
currently subject to direct regulation by the Federal Communications  Commission
or any other agency, other than regulations  applicable to businesses generally.
In a report to Congress  adopted on April 10, 1998,  the Federal  Communications
Commission  reaffirmed that Internet  service  providers should be classified as
unregulated    "information    service    providers"   rather   than   regulated
"telecommunications  providers" under the terms of the Telecommunications Act of
1996, as amended.

     This  finding is  important  because  it means  that we are not  subject to
regulations that apply to telephone companies and similar carriers.  We also are
not  required  to  contribute  a  percentage  of our gross  revenues  to support
"universal  service"  subsidies  for local  telephone  services and other public
policy  objectives,   such  as  enhanced  communications  systems  for  schools,
libraries and certain health care providers. Although there can be no assurance,
the Federal  Communications  Commission  action may also discourage  states from
separately regulating Internet service providers as telecommunications  carriers
or imposing similar subsidy obligations.

     Nevertheless,   Internet-related  regulatory  policies  are  continuing  to
develop,  and it is  possible  that we could be  exposed  to  regulation  in the
future.  For  example,  in the same  report  to  Congress,  the FCC  stated  its
intention  to consider  whether to  regulate  voice and fax  telephony  services
provided over the Internet as  "telecommunications"  even though Internet access
itself would not be regulated. In addition, several telecommunications  carriers
are seeking to have Internet telecommunications regulated by the FCC in the same
manner as other telecommunications  services. Because the growing popularity and
use of the Internet has burdened the existing telecommunications  infrastructure
in many areas,  local exchange carriers have petitioned the FCC to regulate ISPs
and OSPs in a manner similar to long distance  telephone  carriers and to impose
access fees on the ISPs and OSPs.


     Also,  Internet  user privacy has become an issue both in the United States
and  abroad.  Current  United  States  privacy law  consists of a few  disparate
statutes  directed at specific  industries  that collect  personal data, none of
which specifically  covers the collection of personal  information  on-line.  We
cannot  guarantee  that the  United  States or  foreign  nations  will not adopt
legislation  aimed at protecting  on-line privacy.  Any such  legislation  could
affect the way in which we are allowed to conduct our business, especially those
aspects that involve the  collection or use of personal  information;  and, as a
result,  such  legislation  could  have a  material  and  adverse  effect on our
business, financial condition and operating results. Moreover, it may take years
to determine the extent to which existing laws governing issues such as property
ownership,  libel,  negligence  and  personal  privacy  are  applicable  to  the
Internet.

By Healthcare Agencies

     Currently,  our  operations  are not  regulated by any  healthcare  agency.
However,  Congress  is likely  to  consider  legislation  that  would  establish
uniform,  comprehensive  federal rules about an individual's right to access his
own or someone else's medical information.  This legislation would likely define
what is to be considered  "protected  health  information"  and outline steps to
ensure the confidentiality of this information.  The proposed Health Information
Modernization  and Security Act would  provide for  establishing  standards  and
requirements for the electronic transmission of health information.

     Furthermore,  the  healthcare  industry in general is subject to extensive,
stringent  and  frequently  changing  federal  and  state  regulation,  which is
interpreted and enforced by regulatory authorities with broad discretion.  Among
other things, these regulations govern the provision of


                                        10

<PAGE>

healthcare services and the marketing of medical devices. These regulations
generally predate the development of products and services such as those we
intend to offer on our website, and we are therefore not certain how the
application and enforcement of such regulations might affect our business or our
services. However, certain of the statutes governing the provision of healthcare
services could be construed by regulatory authorities to apply to our proposed
business activities. Consequently, there can be no assurance that regulatory
authorities do not or will not deem our business activities to constitute the
unlicenced practice of medicine.

We Need To Attract Key Personnel

      Our future success depends, in significant part, upon the continued
service of our senior management and other key personnel. The loss of the
services of Jack Rubinstein, President, R. Scott Barter, Director, or one or
more of the other executive officers or key employees, could have a material and
adverse effect on our business. Our future success also depends on our ability
to attract and retain highly qualified technical, marketing, customer service
and managerial personnel. Competition for such personnel is intense, and we
cannot guarantee that we will be able to attract or retain enough highly
qualified employees in the future. If our management is unable to hire and
retain personnel in key positions, our business, financial condition and
operating results could be materially and adversely affected.

Our Existing Shareholders Will Maintain Control

      Upon  completion of this offering but before the exercise of any Warrants,
our present  directors  and executive  officers,  holders of more than 5% of the
Common  Stock,  and  their   respective   affiliates,   will   beneficially  own
approximately  55.0%  of  the  outstanding  Common  Stock.  As a  result,  these
shareholders,  if they  act as a  group,  will be able to  control  all  matters
requiring shareholder approval, including the election of directors and approval
of  significant  corporate  transactions.  Such  control  may have the effect of
delaying or preventing a change in control.

      If all Warrants and Common Stock are sold, and the Warrants are exercised,
such  officers and directors  and their  affiliates  will hold 20% of our voting
stock.  Such a large  block of  stock,  even  though  it does not  constitute  a
majority,  may be enough to control  us.  For more  information,  see  "Security
Ownership of Certain Beneficial Owners and Management".

There Is No Prior Public Market For Our Common Stock Or Warrants, And The Stock
Price May Be Volatile

      Prior to this offering, there has been no public market for our Common
Stock and/or the Warrants. We cannot predict whether a trading market will
develop, or how liquid that trading market might become. The initial public
offering price for the Common Stock and Warrants will be determined by us, in
our capacity, as issuers of the stock. That price has been arbitrarily
determined and may not be indicative of future market prices.

      The trading price of our Common Stock and/or  Warrants could be subject to
fluctuations  in  response  to  quarterly   variations  in  operating   results,
announcements of technological  innovations or new services or products by us or
our  competitors,  changes in financial  estimates by securities  analysts,  the
operating  and stock price  performance  of other  companies,  general  economic
conditions  and other  events or factors.  In  addition,  equity  securities  of
technology companies generally and Internet-related companies in particular have
shown marked  volatility.  Such  volatility has included  rapid and  significant
increases in the trading prices of certain Internet  companies to levels that do
not  bear any  reasonable  relationship  to the  operating  performance  of such
companies,  as well as large  interday  swings  in the  trading  prices  of such
securities.  Extreme volatility can also produce large price decreases, as well.
These  fluctuations may materially  affect the trading price of our Common Stock
and/or Warrants and,  consequently,  we cannot  guarantee that investors will be
able to sell their Common Stock and/or  Warrants at or above the initial  public
offering price. In the past, following periods of volatility in the market price
for a company's securities,  shareholders have often instituted securities class
action  litigation.  Such litigation  could result in substantial  costs and the
diversion  of our  management's  attention  and  resources,  which  could have a
material and adverse effect on our business,  financial  condition and operating
results.

We Will Have Substantial Discretion Over The Use Of Proceeds

      We estimate that the net proceeds from the sale of the one million  shares
of Common Stock  offered by us will be  approximately  $ 408,000,  at an initial
public  offering  price of $0.50 per share and  estimated  offering  expenses of
$92,000.  We  estimate  that the net  proceeds  from the sale of the two million
Warrants  offered by us will be  approximately  $194,000,  at an initial  public
offering price of $0.10 per Warrant and estimated  offering  expenses of $6,000.
Therefore,  under the  above  assumptions,  we will  realize  $602,000  from the
offering.   Our  board  of  directors  and  management  will  have   significant
flexibility in applying the net proceeds of this offering.  In addition,  should
the Warrants be fully  exercised,  we will realize  gross  exercise  proceeds of
$3,000,000 from the Class A Redeemable Warrants, and $5,000,000 from the Class B
Redeemable  Warrants,  and net exercise  proceeds of $7,990,000  after  expected
expenses  of  $10,000.  The failure of our  management  to apply  either any net
exercise  proceeds  effectively  could have a material and adverse effect on our
business,  financial condition and operating results. For more information,  see
"Use of Proceeds".


                                       11

<PAGE>

Infrastructure, Operations And Technology

      Our operations will depend upon the capacity, reliability and security of
our computer system infrastructure. We currently have limited system capacity
and will be required to continually expand our system infrastructure to
accommodate significant numbers of users, visitors and subscribers, and the
increasing amounts of information such users may wish to access. Expansion of
our system infrastructure will require substantial financial, operational and
management resources. In addition, we will be dependent upon (a) web browsers
and third party Internet and on-line service providers for access to our
services, (b) hardware suppliers for prompt delivery, (c) installation and
service of computer equipment used to deliver our services, and (d) on-line
content providers to provide current up-to-date healthcare information for use
by consumers.


                           FORWARD LOOKING STATEMENTS

Some  of  the  information  in  this  Prospectus  may  contain   forward-looking
statements.  Such  statements  can be identified  by the use of  forward-looking
terminology such as "may", "will", "expect", "anticipate",  "continue", or other
similar words. These statements discuss future expectations, contain projections
of  results  of   operations   or  of   financial   condition   or  state  other
"Forward-Looking" information. When considering such forward-looking statements,
you  should  keep in mind the  risk  factors  and  other  cautionary  statements
included  in this  Prospectus.  The risk  factors  noted in the  "Risk  Factors"
section  and the other  factors  noted  throughout  this  Prospectus,  including
certain risks and  uncertainties,  could cause the actual results of the Company
to differ materially from those contained in any forward-looking statement.



                             BUSINESS OF THE COMPANY

Company Background and History

      Pipeline Data Inc., a Delaware corporation, was incorporated in June 1997.
During  1998,  we made  progress  in  developing  a system to easily  access and
deliver  requested  information  from healthcare and  pharmaceutical  clients to
subscribers.  These  improvements  focused on  refining  the process in which we
receive  the  relevant  information  from the  individual,  quickly  relate this
information to the healthcare  and/or  pharmaceutical  customer,  and then relay
back to the customer the relevant medical and  pharmaceutical  information he or
she requested.

      The initial test phase of our on-line direct marketing  service is planned
for the 4th  quarter  of  1999.  Launch  of an early  release  phase  should  be
completed  in the  first  half of 2000 with a full  commercial  launch to follow
thereafter.  The service will  provide a  comprehensive  database of  individual
subscribers  receiving  medical  data  spanning  over fifty major  disease  (and
condition) categories.



Our Business


     Pipeline Data is an on-line direct  marketing  agent designed to assist the
pharmaceutical  and  healthcare  industries  to target  directly a valuable  and
growing volume of individual  consumers who have utilized our website to request
specific information in the medical and healthcare arena.


                                       12

<PAGE>


     It is our  intent to  market  our  healthcare  information  services,  on a
commercial  basis, to major marketers within the  pharmaceutical  and healthcare
industry,  who in turn will directly contact targeted subscribers with pertinent
information.


     Our website (at  http://www.healthpipeline.com)  will be designed to target
healthcare  consumers,  their  families,  friends  and  associates,  as  well as
healthcare professionals.

     Our business  opportunity arises from two complementary  global trends. The
first is the  dramatic  and  continuing  growth of the  Internet  as a source of
information.   The  second  is  the   re-directing  of  healthcare   advertising
expenditures from professionals to consumers through  "direct-to-consumer" (DTC)
campaigns.

     We are looking to assume a leading role in the on-line  health  information
delivery  business  through  our  unique,   scalable  system  for  creating  and
maintaining  user profiles and delivering  targeted news and  announcements  via
e-mail, and by simultaneously cultivating a dedicated subscriber base.

     Our mission is to help  health care  consumers  (and their  families)  gain
access to pertinent information that will enable them to make better health care
decisions,  communicate more effectively with health care providers, and promote
compliance with appropriate therapies.

     Our  business  strategy  is to attract  visitors to our website and provide
them with access to information,  services and products pertinent to the medical
condition that concerns either  themselves,  a member of their family, or one of
their friends.

     Access  to the  website  will be free,  however  special  services  will be
available for a fee. Our primary sources of revenue are expected to include: (1)
lead generation fees charged to pharmaceutical and medical supply companies; (2)
on-line sales of books and medical supplies;  and (3) revenue generated by leads
for clinical trial participants.

     We expect to generate a secondary revenue stream from website  advertising,
sponsorships,  consulting services, franchising content, and off-line newsletter
subscriptions.

Business Description

     Through our Internet website, we will deliver a branded,  integrated,  web-
based solution for the healthcare information needs of consumers.  This website,
located at  http://www.healthpipeline.com,  will be a single  point of access to
electronic data interchange services,  enhanced communications services, branded
healthcare  content and other  relevant  web-based  offerings.  The website will
provide  premium,  branded  content  to  assist  consumers  in  making  informed
healthcare decisions,  personalized information about specific health conditions
targeted  according  to  the  medical  profiles  of  individual  consumers,  and
content-specific  on-line  communities  that allow  consumers to  participate in
real-time discussions and support networks via the web.


                                       13

<PAGE>


     We are  primarily a  "direct-to-consumer"  (DTC)  marketing  channel with a
"virtual medical and health information  library" on the Internet and world wide
web, to create a high quality  content  destination  that attracts  visitors who
will find the information  valuable.  We also intend to reach non-Internet users
through newsletters, CD-ROMs, television and other vehicles.


     Our  services  are  being   developed  in  response  to  perceived   market
opportunities,   which  include   increased   consumer   demand  for  healthcare
information,  continued pressure on the healthcare  industry to control costs of
healthcare  marketing  and  product  supply,  and  expanded  access to  personal
computer technology, including the Internet.

     Our  website  is  being   developed  to  serve  the  consumer   demand  for
top-quality,  comprehensive  information on specific medical topics. Our primary
target audience  consists of health care consumers and their  families,  who are
facing acute and/or chronic,  long-term  medical  conditions and who are looking
for detailed  information  about particular  illnesses,  the latest  treatments,
drug-related and other therapies, as well as the management of side effects.

     While the initial  focus of the  business is catering to the  informational
needs of  healthcare  consumers  and  their  families,  there  are many  natural
extensions  to pursue in the future,  including  primary  healthcare  providers,
pharmacies and other health care  segments.  The content is presented in English
and  can be  easily  translated  into  other  languages  to  expand  the  market
opportunity.

The Overall Market Opportunity

     Our overall market opportunity arises from two complementary global trends.
The  first is the  dramatic  continuing  growth of the  Internet  as a source of
information.   The  second  is  the   re-directing  of  healthcare   advertising
expenditures from  professionals to consumers through DTC campaigns.  We believe
that the following specific key trends increase demand for our services:

      1. Continuing Penetration of Computers and Modems in the Home:

     An  increasing  percentage  of computer  owners also own modems,  which are
being  pre-installed  in a growing number of new computers.  Currently,  over 51
million U.S. households have personal computers;  over 75 million people use the
Internet;  at least 12 million new people sign on to the Internet each year; the
median household income for US web "surfers" is approximately  $65,000 per year;
the web is one of the  fastest  and  least  expensive  forms  of  marketing  and
customer  service;  and consumers are increasingly  turning to the WWW to locate
and purchase  goods and  services.  (Source:  Information  Developers,  Web Site
Solution Provider  -http://www.infodevelopers.com/Q&A.htm.) We believe that this
growth has been  accompanied by increasing  use of computers for  communications
such as facsimile transmissions and electronic mail.

     Connectivity  is also an important  factor.  The  standard  modem speed for
individual Internet connection has rapidly grown from 14.4 kbps to 28.8 kbps and
is quickly approaching 56


                                       14

<PAGE>


kbps. Concurrently many companies are rushing to provide the individual Internet
user with much higher speed connections via cable modems and digital  subscriber
line (DSL) connections.  DSL technology provides continuous  high-speed Internet
access.  "As a data  transport  service,  DSL is well  positioned  between slow,
inexpensive  analog  dial-up  service  and  high-speed  expensive  dedicated  T1
service.  As a result,  many competitive local exchange  carriers (CLECs),  Baby
Bells and long  distance  providers  such as MCI  WorldCom  Inc.  recently  have
announced  plans for  large-scale  deployments of DSL-based  access  networks to
serve the  increasing  demands for  high-speed  data services among business and
residential  subscribers (excerpted from Voice Brings New Perspective to DSL, by
Ken Kolderup, X-CHANGE magazine, April 1999 (c) 1999 Virgo Publishing, Inc)." We
believe that the higher speed  connections now becoming  readily  available will
make our services increasingly accessible and attractive.


2. Growth of the Informational and Commercial Applications and Resources of the
Internet:

     Use of the Internet has grown rapidly since  commercialization in the early
1990s.  An increasing  number of servers and websites are being connected to the
Internet,  making available  educational and healthcare text, graphics and audio
and video  information  which may be  accessed  by  consumers.  Traditional  and
emerging Internet applications,  including electronic mail and the Internet, are
also  increasing  in  popularity.  Internet  use is also being  promoted  by the
development  of  user-friendly  navigation and search tools designed to simplify
consumer access to the Internet's resources.

3. Increasing Demand for Healthcare Information:

     We  believe  that  demand  for  healthcare   information  and  services  is
increasing as the "baby boomer" generation reaches its peak healthcare consuming
years.  Consumers  are  assuming  greater  responsibility  for their  healthcare
decisions,  seeking more  information  when  choosing a health  plan,  doctor or
treatment. Significantly, there is also a growing propensity towards "self-help"
in  regard  to  healthcare.  According  to The New York  Times,  the  number  of
health-related  websites on the  Internet  has grown  significantly,  reflecting
increased  consumer  demand  formation to help them make more  informed  choices
about their own care.

      In light of the spectacular growth of the Internet over the last few
years, estimates of the number of Internet users vary widely. Most put the
number of U.S. residents with at least minimal Internet access (i.e., e-mail) at
between 30 and 50 million, and industry studies confirm that this number
continues to increase rapidly. With tens of thousands of new users and thousands
of new websites added to the fold each day, accurate demographic profiles are
difficult to derive. Nevertheless, certain trends have been established. In
particular, it has been noted that


                                       15

<PAGE>

health and medical  issues are among the most  important to Internet  users as a
whole.  From  studies  reviewed  by us,  it  appears  that  health  and  medical
information is one of the fastest growing areas of interest on the Internet.

     According  to  Media  Metrix,   an   independent   web  research   company,
healthcare-related  content was the second  most  popular  subject of  web-based
information  retrieval  searches  in  1997.  According  to  Cyber  Dialogue,  an
independent  research  company,  approximately  70% of the persons searching for
health and medical  information  on the Internet  believe the Internet  empowers
them by providing them with  information  before and after they go to a doctor's
office. Cyber Dialogue also indicates that during the 12-month period ended July
1998,  approximately 17 million adults in the United States searched on-line for
health and medical information,  and approximately 50% of these individuals made
off-line  purchases  after  seeking  information  on-line.  Furthermore,   Cyber
Dialogue  estimates that the number of adults in the United States searching for
on-line health and medical  information will grow to approximately 30 million in
the year 2000, and they will spend  approximately  $150 billion for all types of
health-related  products and  services  off-line.  Accordingly,  we believe that
healthcare and pharmaceutical  companies will increasingly  attempt to influence
consumer spending decisions through on-line advertising. An independent research
company, Jupiter Communications,  estimates that expenditures for on-line health
and medical advertising will grow to approximately $265 million by 2002.

The Market Niche Opportunity


     The traditional  physician/patient  relationship has been usurped by having
to use physicians and specialists  dictated by increasingly  restrictive medical
plans. In addition, more physicians work in large compartmentalized  offices and
don't have the time,  inclination  or  incentive  to develop  long term  patient
relationships.  Taken together, these factors are causing an ever-growing number
of  consumers  to take  greater  responsibility  for  their  own  health-related
decisions.  As such, this particular  group forms an important target market for
pharmaceutical  and  healthcare  marketers - hence the increase in DTC programs.
Independent  research analysts estimate that DTC advertising will grow from $0.8
billion in 1997 to $3 billion  in 2000 and $6  billion by 2005.  On this  basis,
pharmaceutical  DTC  advertising  expenditures  will  surpass  those of the U.S.
automotive industry in the next three years.


     As would be expected,  a rapidly growing number of these  consumers  (i.e.,
potential DTC targets) are logging on to the Internet to seek  information  that
will help them to address the health  problems  that impact  their  families and
themselves.  Studies have shown that there are a measurably higher percentage of
Internet users among US residents with chronic  medical  conditions,  than among
the general population;  from this, it has been inferred that those with medical
conditions  have made a greater  effort to avail  themselves  of the  electronic
resources available to them.


     Despite  the   attractiveness   of   "targeted   marketing,"   i.e.,   when
advertisements are directed to exactly those users most likely to respond,  most
current  Internet  advertising  employs two very  different  forms of  delivery:
graphic advertisements on websites,



                                       16

<PAGE>

and text promotions via e-mail. Graphic advertisements on websites most commonly
occur as "banners" placed at the top of a page on the web. Banner advertising
has a number of significant disadvantages: advertisers must fit their message,
including all text and graphics, in a relatively small space; and most users of
the web have become so immune to banner advertising that banners often go
entirely unnoticed. Yet advertisers are charged for each "impression" they
receive.

      Those marketers looking to deliver an extended advertisement or promotion
directly to the consumer have sometimes turned to direct e-mail. Though, in most
forms, it cannot accommodate graphics, an e-mail message sent directly to an
Internet user can contain any amount of text and can speak directly to that
user. Unfortunately, direct e-mail marketing has most frequently taken the form
of bulk unsolicited e-mailing, in which messages have been sent to all names on
a purchased list of e-mail addresses, typically obtained without the explicit
consent of the addressees.

     There  is  however  an  alternative  to mass  unsolicited  mailings,  which
involves an aspect of "push  technology" - wherein a user notifies a list server
of those  subjects  that  interest him or her,  and the list server  filters all
potential  messages and  delivers to the user only those that fit the  relevancy
criteria - but it is still being employed on only a relatively  small scale. The
e-mail  alternative to mass  unsolicited  mailings is referred to as an "opt-in"
scheme,  whereby a user voluntarily  submits his or her e-mail address to a list
that promises to deliver messages to the interested user. Marketers then deliver
their promotions only to those lists,  which are appropriate,  and all users can
opt-out  of a given  list at any  time,  thus  eliminating  the  possibility  of
unwanted messages.

     There are currently between five and ten significant  commercial  operators
of opt-in e-mail lists.  All of these lists except one have subscriber  bases of
less than one hundred  thousand.  Only a few of these  operators  offer lists on
topics  related  to health  and  medicine,  and all of  these,  with a few minor
exceptions,  are too  generic to be of any real use to either a  consumer  or an
advertiser because they offer  discipline-specific,  and even  disease-specific,
websites. We believe that no single site offers consumers the ability to sign up
once and specify a range of specific  interests across medical or health-related
disciplines.

The Internet Site

     Our Internet site is currently  under  construction  and is being  designed
from the ground up with the  healthcare  consumer in mind.  The  objective is to
develop an empowered  consumer who achieves improved health. The site strives to
provide "one-stop shopping" for customer healthcare,  pharmaceutical and medical
information. The vast majority of services are provided free to the visitor.

     All  information  and services  will be  organized  into  approximately  50
different  medical  disease and condition  topics.  Some of the topics  include:
attention deficit disorder,  AIDS,  allergies,  Alzheimer's disease,  arthritis,
asthma,  breast cancer,  bronchitis,  colorectal cancer,  depression,  diabetes,
erectile  dysfunction,  headache/migraines,  heart  disease,  infertility,  lung
cancer, melatonin,  menopause/osteoporosis,  obesity,  hypertension,  pregnancy,
prostate cancer, sleep


                                       17

<PAGE>

disorder, spinal cord injury, sexually transmitted diseases, stress and strokes.
Additional linked sections will be added in the future.

The Service


     For the  launch  phase,  we will  create  and  operate  an "opt- in" e-mail
delivery  service  covering  the  entire  spectrum  of  health,   medical,   and
pharmaceutical  interests.  All that a potential  subscriber needs for this free
service is a valid  e-mail  address.  A new  subscriber  creates his or her user
profile  through  either  a  web-based  interface,   or  through  an  e-mail  or
paper-based questionnaire. This profile is essentially a list of all topics that
the visitor or subscriber is  interested in receiving  information  about chosen
from an extensive universal list. These profiles,  which could be updated at any
time  through the web,  determine  the  information  the users will  receive via
e-mail.

     Using  this  unique  approach  to direct  e-mail,  we can send  subscribers
capsulized news and  promotional  items dealing with their  respective  areas of
interest. Subscribers then have a convenient way of accessing additional details
on each of these items. We charge  advertisers/marketers not for distribution of
their capsulized news items, but rather for each subsequent  subscriber  request
for additional information.


      We intend to provide access to the service on a 24 hour a day, seven days
a week basis through various communications line providers.

      In addition to expanding the business relationships in the healthcare and
medical information field, we see significant future opportunities by using the
service to help with drug compliance programs and e-commerce.

Under Development

      We intend to offer a combination of the following services on our website
for each listed medical topic (see "The Internet Site"):

      1. On-line Bookstore:

      This service will provide a list of recommended reading materials with a
review prepared by us. We intend to negotiate with various on-line sales
organizations so that books can be purchased on-line through hyperlinks to
amazon.com, barnesandnoble.com, and other on-line bookstores.

      2. Medical Supplies:

      Offering certain medical products is a logical way for the Company to
enter the growing world of e-commerce. Visitors and subscribers will be able to
purchase hard-to-find medical


                                       18

<PAGE>

products, devices and services that would be shipped for home delivery. We
intend to operate in essence an on-line medical supply store. We are currently
negotiating with different software vendors to develop software for our proposed
on-line store.

      3. Therapy Compliance Counseling:


     Pharmaceutical companies forego an estimated $50 million a day in revenues,
because  patients do not comply with  prescribed  therapies.  We plan to develop
various  on-line  compliance  programs  that take  advantage of the  interactive
features of the Internet to improve patient compliance.

     The drug and/or therapy compliance and e-commerce  expansion  opportunities
are in keeping  with our  objective  to generate  profits for the Company  while
offering a superior product to the consumer.

      4. Support Groups:

     We are seeking to develop and incorporate  on-line "chat"  capabilities and
sponsored  healthcare  forums in our website.  We anticipate that these features
will provide  consumers with an opportunity  to discuss  healthcare  issues with
other consumers and eventually with healthcare  experts and/or marketers.  Users
will be able to post  messages,  ideas or responses to an e-mail  bulletin board
that is moderated by a health care professional.


      5. Drug Information:

      This database will provide detailed information on drugs used to treat
specific medical conditions. We plan to license information from the US
Pharmacopoeia database, and supplement it with information from pharmaceutical
firms and other health organizations. The database will include 30 areas of
information on each drug, including side effects, missed dosage, pregnancy
implications and interactions with other medications.

      6. Patient Associations:

      This service will provide links to patient associations involved with the
medical conditions covered in the various topics. A detailed introduction to the
association will be provided. Through these links, a subscriber will have access
to membership information, additional material on the medical topic, and
products and services offered by the association.

      We intend to negotiate content and marketing agreements with a number of
non-profit patient support organizations. The agreements will provide for
sharing of medical information, sales of videotapes, books and other products,
on-line donation and membership registration for conferences and association
services; all via our proposed secure transactions area. Generally, these
agreements will provide that we will be paid a referral fee based on a
percentage of the purchase price of items sold through our on-line book or
medical supply stores, or other payments made to the organization plus credit
card processing charges. Organization members


                                       19

<PAGE>

will also be able to participate in our planned on-line services, including
moderated discussion groups to obtain timely information and emotional support.

     7. Educational Material:

     This linked web page will include basic primer  information  on each topic,
as well as specific  material  provided by  organizations  such as the  National
Institute of Health,  major associations for each condition (as above),  leading
hospitals,  prominent support groups, as well as  pharmaceutical  companies.  We
intend to host workshops for pharmaceutical  executives,  consult with them on a
one-to-one basis, and prepare a regular newsletter specifically tailored for the
pharmaceutical industry.

      8. On-line Library:

     Our website will contain an extensive  database of healthcare  information,
including  licensed content  addressing  specific diseases and medical issues; a
medical  encyclopedia;  a pharmacy reference;  information relating to self-help
groups; and numerous articles from prominent healthcare  periodicals such as The
New  England  Journal  of  Medicine  and the  Journal  of the  American  Medical
Association.

      9. Journal Club:

     The  Journal  Club  will  provide   summaries  of  articles  from  leading,
peer-reviewed  medical  journals  (e.g.,  such as The  New  England  Journal  of
Medicine and the Journal of the American Medical  Association)  that would be of
interest to healthcare consumers,  their families and friends.  Summaries of the
articles will be prepared by qualified medical  journalists hired as independent
contractors/consultants by us.

      10. Conference Highlights:

     Selected papers  presented to major medical  conferences will be summarized
by qualified medical journalists and presented in the same manner as the Journal
Club, as soon as practicable after the ending of the medical conference.

      11. Clinical Trial Updates:

     We intend to sign an agreement with a leading clinical trial  organization,
which will enable us, for a flat monthly fee, to present  educational  and other
material on clinical trials, and provide leads to the organization.

      12. Outside Sources:

      This service will contain a list of hyperlinks to selected Internet sites
covering the different medical topics of interest. A brief description of each
linked site will be included to assist the subscriber in selecting the best site
for his or her needs. The website's Internet gateway


                                       20

<PAGE>

module will permit access to the Internet for additional healthcare information,
through the use of a web browser. Access is limited to websites that we believe
will provide the most relevant healthcare information.

      13. Audio and Video capabilities:

      We intend to further develop and enhance our service, by expanding our
content offering to include video and audio.

      14. Call Center:

      We may offer a call center service that would allow consumers to speak
with a nurse or other medical practitioner by phone. We believe that a call
center capability would enhance health care consumer compliance with disease
management and therapy compliance programs. If we develop such capability, we
may become subject to increased government regulation. (See "Government
Regulation.")

      15. Off-line Communications:

     Stepping  outside of the  Internet,  there are  thousands of consumers  and
their families,  who desire to obtain the same quality of information  organized
into  specific  topics - but who do not have  Internet  access.  To service this
"off-line"  demand,  we intend to publish off-line  newsletters.  Our management
believes  that it has enough  content to publish a quarterly or even  bi-monthly
issue on most topics that are included on the website.

Marketing Strategy

     Our marketing  strategy has two  components.  First, we intend to execute a
consumer  public  relations and  advertising  campaign to raise awareness of the
site and  subsequently  attract visitors to the site. This campaign will include
on-line and off-line activities. As a first step, we have retained Rainbow Media
to act as our promotional  agent.  Among their  activities will be arranging for
media  interviews,  press coverage,  distributing  news releases,  and any other
activity that might raise the profile of our Company and our  services.  Second,
we intend to conduct a  business-to-business  public  relations and  advertising
campaign  to attract  pharmaceutical  firms,  pharmacy  chains,  medical  device
manufacturers,  clinical trial companies,  biotechnology  firms and other health
care marketers,  as well as their advertising  agencies,  as advertisers  and/or
sponsors.

      We also intend to build relationships with strategic organizations in the
healthcare and information technology sectors. These organizations would include
healthcare marketers including pharmaceutical firms, medical service
companies--as well as charitable research foundations and publishers, PMBs,
pharmacies, clinical trial organizations, allied health-care


                                       21

<PAGE>

groups, and customer media. These relationships are expected to result in
long-term partnerships.

      We intend to enter into agreements with Internet "portal" companies, such
as America Online (AOL) and Microsoft Network (MSN), to ensure that AOL's and
MSN's subscribers are provided with direct access to our websites.

      We also intend to place advertising banners on various Internet web search
engines, such as Yahoo, WebCrawler, America Online's NetFind, Excite, Lycos,
Alta Vista and several others. In addition, we intend to post messages to news
groups to promote the site to potential visitors and subscribers to our website
on the Internet. We also hope to reach agreements with the syndicated medical
television shows, to co-brand the shows and the sites and co-market both
companies to advertisers and marketers.

Revenue Strategy And Potential

      To provide revenues during the launch phase, we will charge
advertisers/marketers not for distribution of their capsulized news items, but
rather for each subsequent subscriber request for additional information (see
"The Service"). The fee structure has a fixed and variable component. The
advertiser/marketer pays an initial annual fee for having unique access to our
qualified visitor and subscriber base. The variable fee structure is dependent
upon a number of factors, including the nature and subject of the item the
subscriber is requesting, characteristics of the subscriber domain, and the type
of information the subscriber is providing in return for more details. The
service will remain absolutely free to subscribers at all times.

      Under the dual fee structure, we will be able to plan our R&D and
continually improve our service and become the pre-eminent branded
healthcare/pharmaceutical delivery service, as well as significantly grow our
revenues as our subscriber base and products and services continue to evolve.
The medical/healthcare component of the US economy will continue to be one of
the largest and most important sectors. Because of our superior delivery
mechanism, we should be a beneficiary of this trend, allied to the growth of the
Internet, to ultimately provide the consumer with better and more relevant
medical/healthcare information.

      Once more of the website capabilities have been launched, we intend to
generate further revenues in the following ways:

(a)  Marketing  or  sponsorship  fees  charged  to  pharmaceutical  and  medical
     marketers:


     We  believe  that  we  will  be  able  to  deliver  to  these  companies  a
     highly-motivated, interested and targeted subscriber base that allows these
     companies an opportunity  to provide  product  information  and services to
     this audience.  We are in  discussions  with a number of companies that are
     considering promoting their products and services on our website.  There is
     no assurance  how many, if any, of these  companies  will decide to use our
     website.



                                       22

<PAGE>

(b)   Franchising content:

      We are in the  process of  developing  a  significant  database of medical
      information  for our  website,  and our  management  intends  to  approach
      pharmaceutical  firms,  pharmacy  chains,  and other  companies in related
      fields and offer to license our  database  content.  We intend to charge a
      license fee on a per visitor basis.

(c)   On-line sales of books and medical supplies:

      As mentioned earlier, we plan to enter into agreements with companies like
      Amazon.com and Barnesandnoble.com, the two largest booksellers on the
      Internet, pursuant to which we will refer users to the amazon.com and
      Barnesandnoble.com sites where subscribers can buy books, tapes and
      videos. In return, these on-line booksellers would pay us a referral fee
      based on the sales price. Depending on the success of book sales, we also
      intend to offer, over our website, vitamins, CD-ROMs and other medical
      products and supplies.

(d)   Off-line newsletter subscriptions

      We intend to publish off-line newsletters dealing with specific medical
      conditions (e.g. a monthly AIDS newsletter) which would be distributed
      through support group channels, medical supply and pharmaceutical company
      marketing programs.

(e)   Revenue from clinical trial referral fees:

      As mentioned earlier, we expect to be paid fees for referring persons
willing to participate in clinical trials.

Dealing With Competition


      The major Internet  directories contain a vast number of websites focusing
on health and medicine.  There are general  sites as well as sites  dedicated to
specific conditions or diseases,  and there are sites targeted at healthcare and
medical  professionals,  as well  as  sites  targeted  at  patients  and the lay
populace. Websites such as drkoop.com and healthon have made significant strides
towards becoming "brand names" or market leaders.  Nonetheless,  we believe that
the the broad range of  capabilities  of our on-line  system,  combined with our
potential  ability to link  consumers with  healthcare  marketers and providers,
differentiates our web-based service from competitive products and services, and
makes it attractive to potential advertising and sponsoring organizations.



                                       23

<PAGE>

Sources

      This prospectus includes statistical data regarding the Internet industry.
This data has been taken or derived from information published by sources
including Media Metrix Inc., Cyber Dialogue Inc. and Jupiter Communications LLC,
media research firms specializing in market and technology measurement on the
Internet; as well as International Data Corporation, a provider of market and
strategic information for the technology industry. Although we believe that the
data are generally indicative of the matters they touch upon, this type of data
can be by nature imprecise, and so investors are cautioned not to place undue
reliance on such data.

Systems And Technology

      In order to support our anticipated growth, we plan to engage in projects
to enhance our information systems.

Staff Recruitment And Retention

      To achieve  our goals,  we have begun to develop  and  implement a plan to
attract healthcare information and information systems professionals.  To assist
in recruiting and retention of these  professionals,  we plan to implement a new
incentive   compensation  structure  that  relies  on  stock  options  and  cash
compensation,  to bring total compensation for employees to a market-competitive
level.  We believe that providing  equity-based  compensation,  as a significant
component of income,  will be  important  in  attracting  future  employees  and
affiliated professionals, as well as retaining present staff.

      The ability to attract and retain highly experienced professionals with a
long-term commitment to our Company, our clients and subscribers will be a
significant factor in our long-term growth strategy. We believe we will
experience less turnover amongst our professional employees as a publicly held
company.

      As of December 31st 1998, we had 1 full-time employee and 3 part-time
employees. Our employees are not represented by any labor union, and we consider
our relationship with them to be good.

Industry Wide and Systemic Risks

      While we  beleive  that an  "opt-in"  healthcare-based  consumer  web site
offers exciting business potential,  we are faced with several risks peculiar to
the Internet, and also more general in nature. These are discussed below:

We Face Intense Competition Associated With Technological Change

      The market for our service is characterized by rapidly changing technology
and evolving  industry  standards,  often resulting in short product life cycles
and even  product  obsolescence.  Accordingly,  our  ability to compete  will be
dependent on our ability to establish a market  presence for  healthpipeline.com
and establish our service in the  marketplace  in a timely  manner,  and we must
continually enhance and improve our website offerings and develop and market new
products  and  services.  There  can be no  assurance  that  we  will be able to
successfully  enhance our products or develop new products,  or that competitors
will not develop  technologies  or  products  that  render our  products  and/or
services either less marketable or even obsolete.


                                       24

<PAGE>

      The market we intend to enter is characterized by intense  competition and
an  increasing  number of new entrants who have  developed,  or are  developing,
products and services that may compete with us. Many of the competitors  will be
larger and  better-financed  than we are. We will face competition from numerous
sources,  including  other  on-line  health  information  services  and Internet
service providers.  It is our belief that competition will be based primarily on
ease  of  use,   range  and  quality  of  features   (including   communications
capabilities and content), as well as price and,  subsequently,  we believe that
the specific on-line functionality of healthpipeline.com  will provide us with a
competitive advantage.

      According to our own research, there are over 7,500 medical and health
information sites on the world wide web; however, only a small percentage of
these sites are regularly managed and updated. Included among these websites are
Inteli-health, a site developed jointly by Aetna U.S. Healthcare and Johns
Hopkins University; Medscape, operated by Medscape, Inc.; PharmInfoNet, operated
by VirSci Corporation; HealthAnswers, operated by Orbis Broadcast Group and
MediConsult.com as well as additional sites operated by Mayo Clinic, Avicenna,
Sapient Health Network, Global Medic and HealthGate.

Recent And Continuing Publicity

      Companies engaged in Internet activities have received, and may continue
to receive, a high degree of media coverage, including coverage that presents
inaccurate or incomplete investment-related information and forward-looking
statements that involve numerous risks and uncertainties. Prospective investors
should not rely on any information other than the information set forth in this
Prospectus in making a decision to purchase the Common Stock or Warrants. Our
actual results could differ materially from those stated in any forward-looking
statements as a result of numerous factors, including those set forth in these
"Risk Factors" and elsewhere in this prospectus.

Adoption Of The Internet As An Advertising Medium Is Uncertain

      We expect to derive a portion of our revenues from advertising on the
healthpipeline.com website. However, we have not earned any advertising revenue
to date, and we cannot guarantee that we will be able to generate significant
advertising revenues in the future. No standards have been widely accepted to
measure the effectiveness of advertising on the Internet, and if such standards
do not develop, existing advertisers may not continue their current level of
Internet-based advertising, and those advertisers who have traditionally relied
upon other advertising media may be reluctant to advertise on the Internet.
Advertisers who already have invested substantial resources in other advertising
methods may be reluctant to adopt a new strategy. Consequently, our business
could be adversely affected if the market for Internet advertising fails to
develop or develops more slowly than expected.


Our Services Are New And The Industry Is Evolving

     Investors   should   consider   our   prospects  in  light  of  the  risks,
uncertainties  and  difficulties  frequently  encountered by  development  stage
companies,  particularly  companies  in the new and  rapidly  evolving  Internet
market. To be successful in this market, we must, among other things:

      o     Develop and introduce functional and attractive service offerings;

      o     Attract and maintain a large base of subscribers and consumers;

      o     Increase awareness of our brand and develop subscriber and consumer
            loyalty;

      o     Provide desirable services and compelling and original content to
            subscribers at attractive prices;

      o     Establish and maintain strategic relationships with service and
            content providers;

      o     Establish and maintain relationships with healthcare sponsors and
            marketers and with advertisers and their advertising agencies;

      o     Respond to competitive and technological developments;

      o     Build an operations structure to support our business; and

      o     Attract, motivate and retain qualified personnel.

      We cannot guarantee that we will succeed in achieving these goals, and
failure to do so could have a material and adverse effect on our business,
prospects, financial condition and operating results.


                                       25

<PAGE>

      Our Internet-based services will only be fully commercially launched in
late 1999. Our management cannot guarantee that these services will function as
anticipated or be desirable to our intended market.

      The Internet market is at an early stage of development,  rapidly evolving
and characterized by an increasing number of market entrants who have introduced
or developed competing products and services. As is typical in a new and rapidly
evolving industry, demand and market acceptance for recently introduced products
and services  are subject to a high level of  uncertainty  and risk.  Because of
this,  it is difficult to predict with any certainty the size of this market and
its growth rate, if any. We cannot guarantee that a market for our services will
develop or that demand for our services  will emerge or be  sustainable.  If the
market  fails to  develop,  develops  more  slowly  than  expected,  or  becomes
saturated  with  competitors,  our business,  financial  condition and operating
results could be materially and adversely affected.


Storage Of Personal Subscriber Information

      It is our policy not to disclose willfully any individually identifiable
information about any of our visitors or subscribers to a third party without
consent, and we intend to have a privacy policy statement displayed on the
healthpipeline.com website. However, despite this policy, if hackers were able
to penetrate our network security, or otherwise misappropriate
personal information or credit card information supplied by our visitors and/or
subscribers, we could be subject to liability. Such liability could include
claims for unauthorized purchases with credit card information, impersonation or
other similar fraud claims. Liability could also include claims for other
misuses of personal information, such as for unauthorized marketing purposes,
which could involve us in litigation. In addition, the Federal Trade Commission
(FTC) and state governmental bodies have been investigating certain Internet
companies regarding their use of personal information. We could incur additional
expenses if new regulations regarding the use of personal information are
introduced, or if the FTC and/or other regulatory bodies chose to investigate
our privacy practices.


We May Experience System Failures

      To be successful as an on-line service, we must be able to operate our
website 24 hours a day, seven days a week, without interruption. Almost all of
our communications and information services are provided through third party
service and content providers. We do not maintain redundant systems or
facilities for our services. To operate without interruption, our service and
content providers must guard against:

      o     Damage from fire, power loss and other natural disasters;

      o     Communications failures;

      o     Software and hardware errors, failures or crashes;

      o     Security breaches, computer viruses and similar disruptive problems;
            and

      o     Other potential interruptions.

      We cannot guarantee that periodic system interruptions will not occur. Any
significant interruptions to our services, or an unacceptable increase in
response time to any visitor and subscriber queries, could result in a loss of
potential or existing subscribers, strategic partners or advertisers and
sponsors and, if sustained or repeated, could reduce the attractiveness of our
website to such parties.

      From time to time, our website may be required to handle a high volume of
traffic and deliver frequently updated information. At such times, the website
may experience slower response times or even system failures, due to increased
website traffic, or for a variety of other reasons. We will also depend on
content providers to provide information and data feeds on a timely basis. If
our content providers fail to receive or transmit, or delay the transmission or
receipt of, this information, our website could experience disruptions or
interruptions in service. In addition, in order to access our website, our
subscribers and consumers depend on Internet Service Providers (ISPs), On-line
Service Providers (OSPs) and even other website operators. Each of these service
providers has experienced significant outages in the past and could experience
outages, delays and other difficulties in the future, due to system failures
unrelated to our systems. Moreover, the Internet infrastructure may not be able
to support continued growth in our use. Any significant interruption in our
operations, even those caused by events that are beyond our control, could have
a material and adverse effect on our business, financial condition and operating
results.



                                       26

<PAGE>

We Could Be Liable For Information Retrieved From Our Website

      We may be  subject  to third  party  claims  for  defamation,  negligence,
copyright  or  trademark  infringement,  based  on the  nature  and  content  of
information  supplied  on our  website  by us or third  parties,  including  our
content  providers.   These  types  of  claims  have  been  brought,   sometimes
successfully,  against on-line services in the past.  Also,  content that may be
accessible  through  our  website,  or via third  party  websites  linked to the
healthpipeline.com  website could also subject us to certain legal actions.  For
example,  claims could be made against us if material deemed inappropriate could
be indirectly  accessed through our website,  or if a visitor and/or  subscriber
relies  on  healthcare   information  accessed  through  our  website  to  their
detriment.  Even if such claims do not result in liability to us, we could incur
significant  costs  in  investigating  and  defending  such  claims,  or in  the
implementation  of  measures  to reduce  our  exposure  to such  liability.  Any
insurance we may have may not cover potential claims of this type, or may not be
adequate to cover all costs incurred in defense of potential  claims, or may not
indemnify us for all or any liability that may be imposed.

We May Face Year 2000 Problems


     Some computers,  software and other equipment  include  programming code in
which calendar year data is abbreviated to only two digits. As a result, some of
these systems could fail to operate or fail to produce  correct  results if "00"
is  interpreted  to mean 1900,  rather than the year 2000.  These  problems  are
widely  expected  to  increase  in  frequency  and  severity  as the  year  2000
approaches  and are commonly  referred to as the "Year 2000 Problem" or the "Y2K
problem".


      Assessment:

            Even though we believe that our existing software, computer systems
      and other equipment are Y2K compliant, we are reviewing our programs and
      systems to confirm this belief. While we do not expect the cost of these
      efforts to be material to our financial position or any year's operating
      results, there can be no assurance to this effect.

      Services Provided By Suppliers:

            Because we depend on third party content and technical suppliers for
      most of the services provided through healthpipeline.com, if these parties
      are affected by Y2K problems, our ability to provide services to our
      subscribers may be materially and adversely affected.


                                       27

<PAGE>


          We  have  been   gathering   information   from  and  have   initiated
     communications  with our service and content  providers to identify and, to
     the extent possible,  resolve issues involving the Y2K problem. However, we
     have  limited or no control  over the  actions of our  service  and content
     providers.  Therefore,  we cannot  guarantee that these service and content
     providers will resolve their Y2K problems to prevent material disruption to
     our  business.  Any  failure of these third  parties to timely  resolve Y2K
     problems  could  have a  material  and  adverse  effect  on  our  business,
     financial condition or operating results.


      Most Likely Consequences of Y2K problems:


          We expect  to  identify  and  resolve  most Y2K  problems  that  could
     materially  and  adversely  affect our  business,  financial  condition  or
     operating results. However, we believe that it is not possible to determine
     with complete  certainty that all Y2K problems  affecting our business have
     been identified or corrected.  The number of devices that could be affected
     and the  interactions  among  these  devices  are simply too  numerous.  In
     addition, we cannot accurately predict how many failures related to the Y2K
     problem will occur or the severity,  duration or financial  consequences of
     such failures. As a result, our management expects that we might suffer the
     following consequences:

          Significant operational  inconveniences and inefficiencies,  affecting
               our service,  and the services  provided by our content providers
               and which may divert  management time and attention and financial
               and human resources away from our ordinary  business  activities;
               and

          A lesser  number  of  serious system  failures  requiring  significant
               efforts  by  us,  our  service  and  content  providers,  or  our
               subscribers  and  consumers  to  prevent  or  alleviate  material
               business disruptions.


Our Securities are subject to Regulation
By the Securities and Exchange Commission and state regulators


     Issuance of our  securities  is  regulated by the  Securities  and Exchange
Commission  and the  securities  commissions  of states where we are offering or
selling our securities.  Future issuance of stock,  warrants and/or options will
require  compliance  with laws requiring  registration of such securities or the
availability of an exemption  therefrom.  We will be able to issue shares of our
Common  Stock  upon  exercise  of the  Warrants  only if there is then a current
prospectus  relating to the shares of Common Stock issuable upon the exercise of
the  Warrants  under  an  effective   registration   statement  filed  with  the
Commission,  and only if such shares of Common Stock are  qualified  for sale or
exempt from  qualification  under applicable state securities laws.  Although we
intend to use our best efforts to meet such regulatory  requirements,  there can
be no assurance  that we will be able to do so. The Warrants will be deprived of
any value if a current prospectus covering the shares of Common Stock receivable
upon their exercise of the Warrants is not then in effect,  or if such shares of
Common Stock are not or cannot be qualified or exempted  from  qualification  in
the relevant jurisdictions.


We Could Be Subject To Sales Or Other Taxes

     The tax treatment of Internet  transactions and e-commerce,  in particular,
is unsettled.  Several proposals have been made at the federal,  state and local
level, and by certain foreign  governments,  that could impose taxes on the sale
of goods and services and certain other Internet activities.  A recently enacted
law places a  temporary  moratorium  on certain  types of  taxation  on Internet
commerce,  but we cannot  predict  the effect of current  attempts  at taxing or
regulating  commerce  over the  Internet.  Any  legislation  that  substantially
impairs the growth of e-commerce could have a material and adverse effect on our
business, financial condition and operating results.


                                       28

<PAGE>


         MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
      RESULTS OF OPERATIONS FOR THE YEARS ENDING DECEMBER 31, 1997 AND 1998
           AND FOR THE SIX MONTHS  ENDED  JUNE 30,  1998 AND 1999 AND THE PERIOD
             FROM INCEPTION (JUNE 23, 1997) TO JUNE 30, 1999.

The following  discussion  relates to the results of our operations to date, and
our financial condition:

         This prospectus  contains  forward looking  statements  relating to our
Company's  future economic  performance,  plans and objectives of management for
future operations, projections of revenue mix and other financial items that are
based  on the  beliefs  of,  as well  as  assumptions  made  by and  information
currently  known to, our  management.  The words  "expects,  intends,  believes,
anticipates,  may, could, should" and similar expressions and variations thereof
are intended to identify forward-looking  statements.  The cautionary statements
set forth in this  section are  intended to  emphasize  that actual  results may
differ materially from those contained in any forward looking statement.

Development stage activities.

         The Company has been a development  stage enterprise from its inception
June 23, 1997 to June 30,  1999.  The Company is in the process of  developing a
web site on the World Wide Web for the purpose of selling  health care  products
and sharing its expertise by doing consulting.

         During this period,  management  devoted the majority of its efforts to
initiating  the process of the web site design and  development,  obtaining  new
customers  for  sale of  consulting  services,  developing  sources  of  supply,
developing and testing its marketing  strategy and finding a management  team to
begin the process of:  completing its marketing  goals;  furthering its research
and development for its products;  completing the  documentation for and selling
initial  shares  through the Company's  private  placements;  and completing the
documentation for the Company's  initial public offering.  These activities were
funded by the  Company's  management  and  investments  from  stockholders.  The
Company has not yet generated  sufficient  revenues during its limited operating
history to fund its ongoing operating expenses, repay outstanding  indebtedness,
or fund  its web  site  and  product  development  activities.  There  can be no
assurance that development of the web site will be completed and fully tested in
a timely manner and within the budget  constraints  of  management  and that the
Company's  marketing  research  will  provide a  profitable  path to utilize the
Company's  marketing  plans.  Further  investments  into web  site  development,
marketing research as defined in the Company's operating plan will significantly
reduce the cost of  development,  preparation,  and  processing of purchases and
orders by enabling the Company to effectively  compete in the electronic  market
place.

         During this developmental period, the Company has been financed through
loans (with a pre-conversion balance of $43,672) from Jack Rubinstein which were
converted to  additional  paid in capital as of June 30, 1999.  The Company also
financed its activities  through the sale of shares of common stock  aggregating
$80,749.

Results of  Operations  for the year ended  December 31, 1998 as compared to the
period from inception, June 23, 1997, to December 31, 1997.

         For the year ended December 31, 1998,  the Company  generated net sales
of $22,500 as compared to $-0- for the period from inception,  June 23, 1997, to
December 31, 1997  representing  an increase of $22,500.  The Company's  cost of
goods sold for the year ended December 31, 1998 was $-0- as compared to $-0- for
the period from  inception,  June 23, 1997, to December 31, 1997.  The Company's
gross profit on sales was approximately  $22,500 for the year ended December 31,
1998 as  compared  to $-0- for the period  from  inception,  June 23,  1997,  to
December  31,  1997.  The increase in gross profit is the result of offering for
sale technology that was gleaned as a result of organizing the business.



                                       29

<PAGE>


         The Company's general and administrative costs aggregated approximately
$256,402  for the year ended  December  31,  1998 as compared to $35,003 for the
period from  inception,  June 23,  1997,  to December 31, 1997  representing  an
increase of  $221,399.  This  increase  represents  increased  spending  for the
following  items:  office  salaries  of  $20,000,  telephone  expense of $8,351,
professional  fees of $13,287,  rent of $10,125,  office and computer expense of
$10,514,  consulting  expense of $188,125  paid with shares of Common  Stock and
officer compensation of $6,000.

Results of Operations  for the six months ended June 30, 1999 as compared to the
six months ended June 30, 1998.

         For the six months ended June 30, 1999, the Company generated net sales
of  $30,000  as  compared  to $-0-  for the  six  months  ended  June  30,  1998
representing a increase of $30,000. The Company's cost of goods sold for the six
months ended June 30, 1999 was $-0- as compared to $-0- for the six months ended
June 30,  1998.  The  Company's  gross  profit on sales was  $30,000 for the six
months ended June 30, 1999 as compared to $-0- for the six months ended June 30,
1998.  The  increase  in  gross  profit  is the  result  of  offering  for  sale
technologies gleaned as a result of organizing the Company's business.

         The Company's general and administrative costs aggregated approximately
$58,649  for the six months  ended June 30,  1999 as compared to $14,505 for the
six months ended June 30, 1998  representing a increase of $44,144.  General and
administrative  expenses  for the six months  ended June 30, 1999  consisted  of
office and computer  expenses of $9,649,  rent of $4,500,  professional  fees of
$40,000 and officer compensation of $4,500.


         Results of  Operations  for the period of inception  (June 23, 1997) to
June 30, 1999.

         For the period from the  Company's  inception,  June 23, 1997,  through
June 30, 1999, a period of 24 months, the Company generated net sales of $52,500
(an average of $2,187 per month).  The Company's cost of goods sold on sales was
approximately  $-0- for the period from the Company's  inception  June 23, 1997,
through June 30,  1999.  The gross profit from sales for this 24 month period is
$52,500. Management believes the average monthly profit of $2,187 for the period
from inception, June 23, 1997, through June 30, 1999, will improve and stabilize
once the Company's web site facilities  become realized at the completion of the
public offering and its marketing plans become fully implemented.

         The Company's general and administrative costs aggregated approximately
$350,054 for the period from inception, June 23, 1997, through June 30, 1999. Of
these  initial  startup  costs,  approximately  $40,000 is  attributed to wages,
telephone of $11,605,  professional fees of $53,287, rent of $17,625, and office
and computer  expenses of $28,912,  $188,125 in  consulting  expenses  paid with
shares of common stock and $10,500 in officer compensation.


Liquidity and Capital Resources.

         The Company  increased its cash position to $4,367 at December 31, 1998
from a cash  balance of $-0- at June 23, 1997 and  increased  cash to $22,718 at
June 30,  1999.  Working  capital at  December  31,  1998 and June 30,  1999 was
negative at $69,005 and became positive at June 30, 1999 with a figure of $7,718
respectively.  The Company  continued to be funded in part through officer loans
aggregating  $72,622 for the period from  inception,  June 23, 1997, to December
31,  1998 of which,  an  officer  loan  balance  of  $43,672  was  converted  to
additional paid in capital at June 30, 1999. In addition,  the Company also sold
247,500 shares of common stock for an aggregate of $24,750 and received  $83,454
as additional capital contributions from shareholders. The Company expended cash
for the  development  of the  business  and  absorbed  cash  losses  aggregating
$116,706 and issued 752,500 shares of common stock in consideration for non cash
expenses of $188,125 for the period from  inception,  June 23, 1997, to June 30,
1999.



                                       30

<PAGE>


         Management  believes  that it will be  able  to  fund  the  Company  by
offering  consulting  services and receiving  additional  capital  contributions
until the Company's  web site is completed and the process of a public  offering
is completed.

Capital Commitments and Future Expenditures

Our web site located at http:www.healthpipeline.com is currently operational and
may be "clicked on" for inspection.  We believe that expansion and  modification
of the web site and business will occur in three stages.

         The  first  stage  consists  of  initial  web  site   construction  and
collection of health-related  data from existing web sites and service providers
and equipping our facility with hardware,  primarily  workstations and dedicated
data   feed   supply   lines.   This   has   been   partially   completed.   The
purchase/installation of workstations and dedicated T-1 supply lines has not yet
taken place.  Hardware  requirements  require  approximately  $30,000 of capital
expenditures  and T-1 supply lines can be leased for  approximately  $1500-$2000
per month.  Thus,  completion of this first stage of  operation/expansion  would
require approximately $54,000 during the next twelve (12) months.

         The second stage of expansion/operation consists of developing software
to analyze,  retrieve,  and process the data that the web site will collect from
users. This consists primarily of adaptations and/or  modifications of existing,
proven software technology,  primarily database management programs.  We believe
that this will require approximately $150,000 to $200,000 in expenditures during
the next twelve  months.  This second stage of  operation/expansion  has not yet
commenced.

         The    third     stage    of     operation/expansion     consists    of
marketing/advertising expenditures and attempts to engage in strategic alliances
with health care professionals,  and users of our future healthier database. The
exact  details of this stage are  difficult to predict and a number of different
strategies  have  evolved in the current  dynamic  information  marketplace.  In
addition,  web site development has increased  rapidly and web site capabilities
may be achieved by purchasing future, existing sites rather than developing them
internally.  Several  existing  health  care web sites have been able to recruit
health  professionals  through  the use of  stock  options  and  other  forms of
incentive  compensation which require little current, out of pocket expenditure.
We are unable to predict whether we can replicate this strategy. Accordingly, we
estimate  that  approximately  $175,000  may be needed for this  third  stage of
operation/expansion.

         Taken  together and using these highest cost  estimates,  approximately
$430,000 of capital  expenditures/development  costs can be expected in order to
effectuate the three step process outlined above. Therefore we anticipate that a
significant  portion  of the net  proceeds  of this  offering  will be needed to
effectuate  this  strategy.  This is a  non-underwritten  offering and we cannot
predict  whether  it will be  completed  successfully.  Should we not be able to
complete  this  offering,  we would need to seek further  financing.  We have no
present financing  commitments and would need to seek further  financing.  It is
not certain  that such  financing  could be obtained,  or if obtained,  would be
available at commercially reasonable rates.

                            USE OF OFFERING PROCEEDS

      The uses of the proceeds available to us, from the sale of the Securities
in this offering, are estimated below and assumes that all of the Securities are
sold. We expect to use the net proceeds over the coming 12-month period for
general corporate purposes, primarily as outlined below.

Offering Expenses                                 $ 92,000

Gross Offering Proceeds                           $608,000
                                                  --------
Total                                             $700,000


      Estimated offering expenses include legal counsel fees and costs,
accounting fees and costs, printing costs, mailing and travel expenses, and
related costs. We believe that no broker/dealer assistance will be
required.


                                       31

<PAGE>


      Working capital is the amount of our current assets, such as cash,
receivables and inventory, in excess of our current liabilities, such as
accounts payable. Working capital may be used to pay the
salaries and expenses of employees, including management personnel, although
management has not received any salary to date.


      Our  officers,  directors,  and their  affiliates  have  provided  us with
initial  equity  capital  in the  amount of  $114,672.  They  have been  issued
1,250,500 shares of Common Stock in return for this and for  organizational  and
developmental  services  rendered to us. See "Certain  Relationships and Related
Transactions".


                                 CAPITALIZATION


     The following table sets forth our  capitalization as of June 30, 1999 and
as adjusted, on a pro forma basis, to give effect to the issuance and sale by us
of the Securities offered hereby. The table does not assume the exercise of the
Class A  Redeemable  Warrants  or the Class B  Redeemable  Warrants.  This table
should be reviewed in  conjunction  with our June 30, 1999  unaudited  financial
statements  and the  notes  thereto  which  are  found in the "F"  pages of this
Prospectus:

<TABLE>
<CAPTION>

                                                         June 30, 1999
                                                  ----------------------------
                                              Actual  Adjusted(1)     Adjusted(2)
                                              ------  -----------      -----------
<S>                                           <C>        <C>            <C>
Long term debt                                $   -0-   $    -0-        $    -0-


Stockholders' equity

Preferred stock, $.001 par value,
5,000,000 shares authorized, At
June 30, 1999, the number of
shares outstanding is -0-

Common stock, $.001 par value;                 1,250      2,250           1,450
    20,000,000 shares authorized;

  Additional paid-in capital                 311,296    718,296         321,096

  Class A warrants 1,000,000 outstanding       --       100,000          20,000

  Class B warrants 1,000,000 outstanding       --       100,000            --

  Deficit accumulated during development
  stage                                     (304,828)  (361,828)       (361,828)
                                            --------   --------        --------


    Total Stockholders' equity                 7,718    617,718          35,718
                                           ---------   --------        --------
Total Capitalization                       $   7,718  $ 617,718       $  35,718
                                              ======    =======       =========
</TABLE>

- ----------
(1)  Assumes  net  offering  proceeds  of  $608,000  from the  complete  sale of
     1,000,000  shares of Common Stock,  1,000,000 Class A Redeemable  Warrants,
     and 1,000,000 Class B Redeemable Warrants.
(2)  Assumes net offering proceeds of $28,000 from the sale of 200,000 shares of
     Common Stock and 200,000 Class A Redeemable Warrants.



                                       32

<PAGE>

   DILUTION

      The following table shows,  on a pro forma basis  determined as of June 30
1999, the difference between existing  stockholders and new investors purchasing
Securities in this offering.

<TABLE>
<CAPTION>
                           Shares Purchased               Total Consideration
                        ------------------------        ---------------------
                                   Percent                Percent     Average Price
                          Number   of Total   Amount     of Total       Per Share
                       ---------   --------  --------    --------     -----------
<S>                        <C>       <C>       <C>         <C>            <C>
Present stockholders    1,250,000  55.5%    $312,546      34.0%           $0.25
New stockholders        1,000,000  44.5 %   $608,000      66.0%           $0.61

  TOTAL                 2,250,000 100.0%    $920,546     100.0%           $0.41
</TABLE>

     On June 30,  1999,  we had a net book  value of  $7,718,  or $.01 per share
(based on 1,250,000 shares  outstanding which gives effect to a 1:10,000 forward
stock  split).  The net tangible  book value per share is equal to the Company's
total  tangible  assets , less our total  liabilities,  and divided by our total
number of shares of Common Stock outstanding. After giving effect to the sale of
the Common Stock and associated  Warrants at the public  offering price of $0.50
per Share and $0.10 per Warrant, the application of the estimated net
offering  proceeds,  and after giving effect to a 1:10,000  forward stock split,
our net tangible book value, as of June 30, 1999,  would have been $615,718,  or
$0.30 per share.  This  represents  an immediate  increase in net tangible  book
value of $0.27 per share to existing stockholders,  and an immediate dilution of
$0.40 per share to new investors  purchasing  shares in this offering.  Based on
the  above,  the  following  table  illustrates  the per share  dilution  in net
tangible book value per share to new investors:

Public offering price per share                          $   0.50
 of Common Stock

Value per share due to sale of Warrants                  $   0.20

Net tangible book value per share
as of June 30, 1999                                      $   0.01

Increase per share attributed to
investors in this offering                               $   0.26

Net tangible  book value per share
as of June 30,  1999,  after
(i) the offering and
(ii) issuance of Securities to
management, directors and affiliates                     $   0.27

Net tangible book value dilution per
share to new investors                                   $   0.43


                                       33

<PAGE>

                                 DIVIDEND POLICY

      We have not paid any cash dividends to date, and we do not expect to pay
dividends in the foreseeable future. We intend, in the short term at least, to
use all available funds to develop our business.

                              PLAN OF DISTRIBUTION

No Broker-Dealer Or Selling Agent Planned At Present


     We are offering  (i) one million  shares of our Common Stock at an offering
price of $0.50 per share,  (ii) one million  Class A  Redeemable  Warrants at an
offering  price of $0.10 per Warrant,  and (iii) one million  Class B Redeemable
Warrants at an offering  price of $0.10 per Warrant,  in each case,  through our
officers  and  directors on a  "best-efforts"  self-underwritten  basis.  We are
planning to manage the offering  without the use of an underwriter,  and because
of that, there will not be any underwriting discounts or sales commissions.  The
Securities  will be offered and sold by our  officers  and  directors,  who will
receive no sales commissions or other compensation,  except for reimbursement of
expenses actually incurred on our behalf for such activities. In connection with
their efforts,  they will rely on the "safe harbor"  provisions of Rule 3a4-1 of
the Securities and Exchange Act of 1934, as amended (the "1934 Act").  Generally
speaking,  Rule 3a4-1 provides an exemption from the broker/dealer  registration
requirements of the 1934 Act for persons  associated  with an issuer.  Following
the  receipt of  $120,000  in gross  proceeds,  all  subscriptions  will be paid
directly  to us upon  receipt.  No person or group  has made any  commitment  to
purchase any or all of the Securities.  Nonetheless,  the officers and directors
will use their best efforts to find  purchasers  for the  Securities.  We cannot
state at this point how many Securities will be sold.


     Our officers and  directors  anticipate  making sales of the  Securities to
parties whom we believe may be  interested,  or who have contacted us expressing
an interest in purchasing the Securities. We may sell Securities to such parties
if they reside in a state in which the Securities may be sold legally and we are
also  permitted to sell the  Securities.  However,  we are not obligated to sell
Securities to any parties and we may refuse to do so.


Optional Use of Broker Dealer

     We may  use one or  more  broker/dealers  to  assist  us in the  securities
offering  process.  It is contemplated that such  broker/dealers  will receive a
commission  equal to 7% of the  aggregate  gross  proceeds  payable to us plus a
non-accountable expense allowance of 3% of such proceeds.


Minimum Offering Amount

     We have  established a minimum offering amount of $120,000 from the sale of
Common Stock and Warrants and will escrow  investor  money  pending sale of this
amount.  Upon receipt of the Minimum Amount, each subscription for Securities in
this offering that is accepted by us will be credited immediately to our Company
cash accounts, and such funds may be spent by us at our discretion,  without any
waiting period or other contingency.

Determination Of The Offering Price

     Prior to this  offering,  there has been no  market  for the  Common  Stock
and/or  Warrants of the Company,  and, as a development  stage company,  we have
essentially had no substantial  business  operations to date. The offering price
has been determined arbitrarily by our Board of Directors.


                                       34

<PAGE>

     We reserve the right to reject any  subscription in full or in part, and to
terminate the offering at any time.

     No person,  individual or group has been authorized to give any information
or to make any representations in connection with this offering other than those
contained  in this  prospectus  and,  if  given or made,  that  information  and
representations  must not be relied on as having  been  authorized  by us or our
officers. This prospectus is not an offer to sell, or a solicitation of an offer
to buy, any of the  Securities  it offers to any person in any  jurisdiction  in
which that offer or  solicitation  is  unlawful.  Neither  the  delivery of this
Prospectus nor any sale hereunder  shall,  under any  circumstances,  create any
implication  that the  information in this  Prospectus is correct as of any date
later than the date of this Prospectus.

     The  Securities  may only be offered,  sold or traded in those states where
the  offering  and/or  Securities  have been  registered,  or where  there is an
exemption from registration.

     Purchasers  of  Securities,  either in this  offering or in any  subsequent
trading  market  which may  develop,  must be  residents  of states in which the
Securities  are registered or exempt from  registration.  Some of the exemptions
are  self-executing,  that  is to  say  that  there  are  no  notice  or  filing
requirements,  and compliance  with the  conditions of the exemption  render the
exemption  applicable.  See "Risk  Factors  - We May Be  Subject  to  Government
Regulation".

Legal Proceedings

      We have not been, nor has our property been, the subject of any pending
legal proceeding.

                         DIRECTORS, EXECUTIVE OFFICERS,
                          PROMOTERS AND CONTROL PERSONS

      Listed below are our Officers and Directors and their previous experience.
The Directors have been elected by the present shareholders and shall serve for
terms of one year, or until their successors are elected and have qualified.
Officers are appointed by, and serve at the pleasure of, the Board of Directors.

Officers And Directors

Jack Rubinstein, President, CEO and Director

      Mr.  Rubinstein,  age 51, is the  General  Partner  of DICA  Partners,  an
investment hedge fund located in Hartsdale, New York, which commenced operations
in 1991. Mr.  Rubinstein  also acts as a management and financial  consultant to
various public companies in the  telecommunications  industry. He was a founding
public  board  member of CD Radio,  Inc.  and aided in the funding of the Molloy
Group, a help desk software developer.  Mr. Rubinstein is also a founding member
of The Capital Market Advisors Network,  a consortium of consultants  aiding the
capital market needs of emerging private and smaller public companies.

      Mr.  Rubinstein  began his business  career as a  securities  analyst with
Shearson  Hammill & Co.,  specializing in the electrical  equipment and business
services  industries.  After seven years as an analyst, he joined Bear Stearns &
Co.  where  he was a  Director,  managing  the  proceeds  of  corporate  insider
securities sales. At Bear Stearns,  he also managed the derivatives  investments
of several senior officers, as well as a few select individual clients. In 1988,
Mr.  Rubinstein  joined  Morgan  Stanley & Co.  where,  in  addition  to serving
corporate officers and select individual  clients,  he provided his expertise to
private  investment  partnerships.  Mr.  Rubinstein  is a  graduate  of  Cornell
University and received an MBA in Finance from New York University.


                                       35

<PAGE>

R. Scott Barter, Director

      Mr. Barter, age 52, is the Founder,  Chairman, Chief Executive Officer and
a Director of Unifund Financial Group, Inc. and Unifund America, Inc. Mr. Barter
has been  engaged in the  securities  industry  in the United  States and abroad
since  August,  1975.  He has been  licensed  with the National  Association  of
Securities Dealers and as a member of the National Futures  Association.  He has
been registered as a representative with the United Kingdom National Association
of Securities  Dealers and  Investment  Managers (now FSA) and in addition,  has
held a  Representative's  license to deal in securities  from the United Kingdom
Department of Trade and Industry.

      Mr. Barter has served as a senior  officer/director  of various  brokerage
firms and has acted as advisor to and consultant for both publicly and privately
traded  companies in the United  States and the United  Kingdom.  He has diverse
investment  experience  combined  with an extensive  background  in the areas of
corporate finance and the private client/independent investor.

Douglas Harrison-Mills, Director

      Mr. Harrison-Mills, age 49, is a Director of Unifund Financial Group, Inc.
and Unifund America,  Inc. and has an extensive background in financial services
and communications, working both in the City of London and on Wall Street. He is
also  currently a Director of Haversham  Consulting  Ltd, a UK-based  consulting
firm. Prior to founding Haversham, he was Marketing Manager of Elders Investment
Management  Ltd. (a European  subsidiary  of the  investment  banking arm of the
international  conglomerate,  formerly known as Elders IXL) and was  responsible
for the marketing of EIM's  products and services  throughout the UK, Europe and
North America.

      He  has  been  registered  as  a  Representative   with  the  UK  National
Association of Securities  Dealers and  Investment  Managers (now FSA), has held
both a Principal's and a Representative's license to deal in securities from the
UK  Department  of Trade and  Industry  and has been  registered  with IMRO (the
Investment Managers Regulatory Organization).

      Mr.  Harrison-Mills has advised clients from a variety of business sectors
in England,  Europe,  the United  States and  Australia;  and his work has won a
number of international  creative awards: a "Clio" plus eight Clio  Certificates
of  Excellence;  a Federation  of  Commercial  Television  Stations  Award and a
National  Retail  Merchants   Association   Award.   His  business   development
experience,  on both the client and consultancy side, has spanned most facets of
strategic planning,  corporate  communications and corporate finance,  involving
him in a number of new product launches and company start-up situations.

William Bradford Smith, II, Director


      Mr.  Smith,  age 50, has been a director of Unifund  America,  Inc.  since
1998.  Since July 1991,  Mr.  Smith has been a Director  and  President of WBS&A
Ltd., a management consulting firm.



                                       36

<PAGE>

      Mr. Smith founded the Small Corporate Offering Registration Task Force,
has served as an advisor to the Texas Delegation to the 1995 White House
Conference on Small Business, and attended and has made recommendations to the
15th, 16th, and 17th Annual SEC's Government-Business Forums on Small Business
Capitalization, the Small Business Capital Foundation Committee at the 1997
North American Securities Administrators Association annual conference and the
University of Southern California's SEC and Financial Reporting Institutes Forum
on Selected Issues of Small Business Capital Formation.

      Mr. Smith serves as Chairman of the Board of the non-profit Investors
Research Institute ("IRI") and has worked with IRI projects for small publicly
traded companies to be followed by securities analysts and to develop
information disclosure standards and best practices.

      Mr. Smith has helped organize, sponsor and/or spoken at small business
capital formation conferences including the Dallas Federal Reserve Bank's
"Capital Solutions for Small Businesses," Greater Austin Chamber of Commerce's
SCOR conferences, Houston/Galveston Area Council's "Capitalizing a Small
Business," International Quality and Productivity Center's "Stock Trading on the
Internet," Loyola-Marymount University's Los Angeles SCOR a Million symposium,
Southern California Edison's "Understanding Equity Capital" seminar, five SEC
Town Hall Meetings on Small Business Capital Formation and the Seattle SCOR
$1,000,000 (and more) Small Business Capital Formation Seminar.

      Mr. Smith was president of a division of Johnstown/Consolidated Capital,
president of Bradford Investment Company, and division vice president of Valley
Federal Savings and Loan, and Relco Industries.

      Mr. Smith is the author of "Guide to Strategic Thinking" and received his
MBA from Pepperdine University and a BBA from the University of Oklahoma.

Alan Scott, Director and Secretary

      Mr. Scott, age 40, has been the assistant secretary of Unifund
Financial Group, Inc. since its formation. Since 1984, Mr. Scott has been
engaged in the practice of law. Mr. Scott is admitted to the bars of the States
of Florida and New York. Mr. Scott received his B.A. from the University of
Tennessee at Knoxville and his J.D. from Cornell University.

Harold G. Halcrow, Ph.D., Advisor*

      Professor Halcrow, age 87, earned his Ph.D. in Economics from the
University of Chicago and received his B.S. from North Dakota State University
and his M.S. from Montana State University. Currently, he is Professor Emeritus
of Agricultural Economics at the University of Illinois, Champaign-Urbana.
Earlier, he served on the faculties of Montana State University

* Not an officer or director, but may be deemed a "significant employee"


                                       37

<PAGE>

and the University of Connecticut. He has also served as Visiting Professor at
Stanford University and the University of California, Berkeley.

      Professor Halcrow is author or co-author of eight books, numerous research
publications, journal articles and extensive reports, and the editor of two
books. He is a Fellow of the American Agricultural Economics Association (AAEA),
and has served as the AAEA representative on the Board of Directors of the
National Bureau of Economic Research, New York. Professor Halcrow has worked as
a consultant to the US Department of Commerce, the US Department of Agriculture
and the State of Illinois Economic Technical Advisory Committee. He is
recognized for his contributions to the business and academic world by Who's Who
in America, Who's Who in the Midwest, the Directory of American Scholars, the
National Registry of Prominent Americans and International Notables and the
International Authors and Writers Who's Who.

Harris Schiff, Consultant*

      Mr. Schiff, age 54, is Vice President in charge of Management Information
Systems and Internet Applications for Unifund Financial Group, Inc. Prior to
joining Unifund, he was employed by Kramer Levin Natalis & Frankel, LLP (Kramer
Levin), a large New York City law firm with a substantial corporate practice.
Mr. Schiff's responsibilities at Kramer Levin included management of the firm's
voluminous electronic financial filings via EDGAR on behalf of its corporate
clients. EDGAR is the SEC's program and interface for computerized reporting of,
and access to, SEC filing information.

Federico Brown, Consultant*

      Mr. Brown, age 35, is presently the director of Interactive Concepts, an
internet investor information service based in Austin, Texas. Previously he
worked with Percentage Plus Investments, an investment advisory firm also
located in Austin. Before the advent of the world wide web, Mr. Brown conducted
financial management and national investment seminars, and operated Telestock
One, a premier computer bulletin board for investors. Mr. Brown designed and
presently maintains Money$earch.com, an interactive investment site on the
Internet. On behalf of Money$earch.com, Mr. Brown secured co-branding
arrangements with BigCharts, Zack's, Worldlyinvestor.com, EDGAR Online and other
large real-time financial data resources as well as e-commerce arrangements with
advertisers on the website.

Arthur Gager, Consultant*

      Mr. Gager, age 57, is a New York based graphics artist specializing in
art direction, graphic design, desktop publishing and illustration for both
print and internet media. From 1982 through 1990 he was senior Producer and Art
Director for Grey Advertising. He assisted with various client accounts
including Mitsubishi Motors, Stroh's Brewing, Canon Cameras, General Mills,
Kraft General Foods, U.S. Government JRAP, Quaker State, B.F. Goodrich, Red
Lobster, Procter & Gamble, and Olin Chemicals. From 1975 until 1982 he worked
with other major New York advertising firms, including Kenyon & Eckhardt and
J. Walter Thompson.

* Not an officer or director, but may be deemed a significant employee


                                       38

<PAGE>

Employment Agreements

      We do not presently have any employment or consulting agreements, although
we may enter into employment agreements with certain officers, directors or
other key personnel.

Relationships Amongst Management

      There are no family relationships amongst the management of the Company.

                          SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT

      The following tables set forth certain information regarding the
beneficial ownership of shares of Common Stock of the Company by our officers,
directors and those holders of five percent (5%) or more of stock in our Company
both prior to the offering as well as after completion of the offering. Based on
information furnished by these individuals and/or groups, we believe that they
are the beneficial owners of the Common Stock listed below, and unless otherwise
noted, have sole investment and voting power with respect to such shares, except
in those cases where community property laws may apply.

      Prior to the offering and according to the records provided by the Company
(which currently has 1,250,000 shares of Common Stock outstanding), the
officers, directors and holders of five percent (5%) or more of our Common
Stock, owned the following number of shares:

                                           Number
            Name                          of Shares                 Percentage
      --------------------------------------------------------------------------

      Jack Rubinstein                       373,750                 29.90%
      Unifund Financial Group, Inc.*        623,750                 49.90%
      R. Scott Barter                       100,000                  8.00%
      Douglas Harrison-Mills                 50,000                  4.00%
      Brad Smith                             50,000                  4.00%
      Alan Scott                             25,000                  2.00%
      (All officers and directors
        as a group - 5 persons)           1,222,500                 97.80%


      *This entity is controlled by Mr. Barter and its share ownership in
       us is attributed to him.


                          TOTALS          1,222,500                 97.80%
                                          =========                 =====



                                       39

<PAGE>


      Upon completion of the offering,  officers,  directors and holders of five
percent (5%) or more of our Common Stock will hold, in the aggregate,  1,222,500
shares  issued and  outstanding,  if the  Minimum  Amount is sold and  1,222,500
shares issued and outstanding if the Maximum Amount is sold:


<TABLE>
<CAPTION>
                                                   Percentage of Common Stock
                                           Number  ------------------------------
      Name of Owners                      of Shares Minimum            Maximum
                                          --------------------------------------
<S>                                        <C>        <C>               <C>

      Jack Rubinstein                      373,750     26.3%            16.8%
      Unifund Financial Group, Inc.        623,750     43.8%            28.1%
      R. Scott Barter                      100,000      7.0%             4.5%
      Douglas Harrison-Mills                50,000      3.5%             2.2%
      Brad Smith                            50,000      3.5%             2.2%
      Alan Scott                            25,000      1.8%             1.1%
                                         ---------     -----             -----
(All officers and directors
      as a group -5 persons)

                      TOTALS             1,222,500     85.9%            55.0%
                                         =========     =====            ======
</TABLE>


                            DESCRIPTION OF SECURITIES

      The Securities offered for sale consist of (i) 1,000,000 shares of Common
Stock, par value $0.001 per share, which can be purchased for $0.50 per share,
(ii) 1,000,000 Class A Redeemable Warrants, which can be purchased for $0.10 per
Warrant, and which may be exercised for one share of Common Stock at an exercise
price of $3.00 per share, and (iii) 1,000,000 Class B Redeemable Warrants, which
can be purchased for $0.10 per Warrant and which may be exercised for one share
of Common Stock at an exercise price of $5.00 per share. Subject to applicable
offering Minimum Amounts, an investor must purchase the same number of Class A
Redeemable Warrants or Class B Redeemable Warrants as shares of Common Stock.

Common Stock

      We are authorized to issue up to 20,000,000 shares of Common Stock, par
value $.001 per share, of which 1,250,000 shares are outstanding on the date
hereof. Holders of Common Stock are entitled to one vote for each share held of
record on each matter submitted to a vote of stockholders. There is no
cumulative voting for election of directors. Subject to the prior rights of any
series of preferred stock which may be outstanding, if and when the Board of
Directors declares dividends, holders of Common Stock are entitled to ratably
receive, such dividends. Upon the liquidation, dissolution, or winding up of the
Company, holders of Common Stock are entitled to share ratably in all assets
remaining after payment of liabilities


                                       40

<PAGE>

and payment of accrued dividends and liquidation preferences on the preferred
stock, if any. Common Stock is not convertible, nor does it have any preemptive
rights. The outstanding Common Stock is validly authorized and issued, fully
paid, and nonassessable.

      We will, at all times, reserve a sufficient number of authorized but
unissued shares to accommodate the exercise of Warrants. There is no assurance
that any such exercise will take place and therefore no assurance that we will
have available to us proceeds from an exercise.

Warrants

      The Company will offer Class A Redeemable Warrants and Class B Redeemable
Warrants. The following discussion of certain terms and provisions of the
Warrants is qualified in its entirety by reference to the detailed provisions of
each Warrant and its related Warrant Agreement, the forms of which have been
filed as exhibits to the registration statement of which this Prospectus forms a
part. Both the Class A Redeemable Warrant and the Class B Redeemable Warrant and
the Class A Redeemable Warrant Agreement and Class B Redeemable Warrant
Agreement can be inspected and copied by the public at the offices of the
SEC in Washington, D. C., New York, New York, and Chicago, Illinois (see
"Additional Information").

                         The Class A Redeemable Warrants

      The Class A Redeemable Warrants will be issued in registered form pursuant
to an agreement dated the date of this Prospectus between the Company and
American Stock Transfer Company (the "Class A Redeemable Warrant Agent"). One
Class A Redeemable Warrant represents the right of the registered holder to
purchase one share of Common Stock at an exercise price of $3.00 per share,
subject to adjustment (the "Class A Exercise Price") The Class A Redeemable
Warrants are subject to adjustment in the Purchase Price and in the number of
shares of Common Stock and/or other securities deliverable upon the exercise of
the Class A Redeemable Warrants in the event of certain stock dividends, stock
splits, reclassifications, reorganizations, consolidations or mergers.

      The Class A Redeemable Warrants may be exercised at any time after
issuance, until the close of business on May 28, 2004 (the "Class A Expiration
Date"). After the Expiration Date, the Class A Redeemable Warrants become void
and of no value. A holder of the Class A Redeemable Warrants may exercise them
at the office of the Class A Redeemable Warrant Agent (now located at 2
Broadway, NY, NY 10004) by surrendering his or her Warrant, and paying the
Exercise Price for each Warrant being exercised.

      No holder of the Class A Redeemable Warrants will be entitled to vote or
to receive dividends or be deemed the holder of shares of Common Stock for any
purpose whatsoever until the Class A Redeemable Warrants have been duly
exercised and the Purchase Price paid in full.

      The Class A Redeemable Warrants are subject to redemption by the Company
anytime on 30 days written notice at a redemption price of $.01 per Warrant,
provided that the trading price of the underlying Common Stock is at least $150%
of the then current per


                                       41

<PAGE>

share exercise price for 20 or more consecutive trading days. Upon notice of
redemption, holders of the Class A Redeemable Warrants will forfeit all rights
thereunder except the rights to receive the $0.01 per share redemption price and
to exercise them during the relevant 30-day notice period.

      If required, the Company will file a post-effective amendment to the
registration statement with the Commission with respect to the Common Stock
underlying the Class A Redeemable Warrants prior to the exercise of the Class A
Redeemable Warrants and deliver a prospectus with respect to Such Common Stock
to all Class A Redeemable Warrant holders as required by Section 10(a)(3) of the
Securities Act of 1933.

                         The Class B Redeemable Warrants

      The Class B Redeemable Warrants will be issued in registered form pursuant
to an agreement dated the date of this Prospectus between the Company and
Continental Stock Trust and Transfer Company (the "Class B Redeemable Warrant
Agent"). One Class B Redeemable Warrant represents the right of the registered
holder to purchase one share of Common Stock at an exercise price of $5.00 per
share, subject to adjustment (the "Class B Exercise Price"). The Class B
Redeemable Warrants are subject to adjustment in the Exercise Price and in the
number of shares of Common Stock and/or other securities deliverable upon the
exercise of the Class B Redeemable Warrants in the event of certain stock
dividends, stock splits, reclassifications, reorganizations, consolidations or
mergers.

      The Class B Redeemable Warrants may be exercised at any time after
issuance, until the close of business on May 28, 2004 (the "Expiration Date").
After the Expiration Date, the Class B Redeemable Warrants become void and of no
value. A holder of the Class B Redeemable Warrants may exercise them at the
office of the Class B Redeemable Warrant Agent (now located at 2 Broadway, NY,
NY 10004) by surrendering his or her Warrant, and paying the Class B Exercise
Price for each Class B Redeemable Warrant being exercised.

      No holder of the Class B Redeemable Warrants will be entitled to vote or
to receive dividends or be deemed the holder of shares of Common Stock for any
purpose whatsoever until the Class B Redeemable Warrants have been duly
exercised and the Exercise Price paid in full.

      The Class B Redeemable Warrants are subject to redemption by the Company
anytime on 30 days written notice at a redemption price of $.01 per Warrant,
provided that the trading price of the underlying Common Stock is at least 150%
of the then current per share exercise price for 20 or more consecutive trading
days. Upon notice of redemption, holders of the Class B Redeemable Warrants will
forfeit all rights thereunder except the rights to receive the $0.01 per share
redemption price and to exercise them during the relevant 30-day notice period.

      If required, the Company will file a post-effective amendment to the
registration statement with the Commission with respect to the Common Stock
underlying the Class B Redeemable Warrants prior to the exercise of the Class B
Redeemable Warrants and deliver a


                                      42

<PAGE>

prospectus with respect to such Common Stock to all Class B Redeemable Warrant
holders as required by Section 10(a)(3) of the Securities Act of 1933. (See
"Risk Factors--We May Be Subject to Government Regulation.")

INTERESTS OF NAMED EXPERTS AND COUNSEL

      The Company's Financial Statements as of December 31, 1998 and June 30,
1999 and for the period from June 23, 1997 (Date  Operations  Commenced) to June
30, 1999 were passed upon by Thomas P.  Monahan,  independent  certified  public
accountant.  Certain legal matters in connection  with the  registration  of the
Securities were passed upon by Kaplan Gottbetter & Levenson, LLP, counsel to the
Company.

                     CERTAIN PROVISIONS OF OUR ARTICLES AND
                  BY-LAWS AND DISCLOSURE OF COMMISSION POSITION
                ON INDEMNIFICATION FOR SECURITIES ACT LIABILITIES

      The Company's Amended Certificate of Incorporation and By-laws contain
provisions eliminating the personal liability of a director to the Company and
its stockholders for certain breaches of his or her fiduciary duty of care as a
director. This provision does not, however, eliminate or limit the personal
liability of a director (i) for any breach of such director's duty of loyalty to
the Company or its stockholders, (ii) for acts or omissions not in good faith or
which involve intentional misconduct or a knowing violation of law, (iii) under
Delaware statutory provisions making directors personally liable, under a
negligence standard, for unlawful dividends or unlawful stock repurchases or
redemptions, or (iv) for any transaction from which the director derived an
improper personal benefit. This provision offers persons who serve on the Board
of Directors of the Company protection against awards of monetary damages
resulting from breaches of their duty of care (except as indicated above),
including grossly negligent business decisions made in connection with takeover
proposals for the Company. As a result of this provision, the ability of the
Company or a stockholder thereof to successfully prosecute an action against a
director for a breach of his duty of care has been limited. However, the
provision does not affect the availability of equitable remedies such as an
injunction or rescission based upon a director's breach of his duty of care. The
SEC has taken the position that the provision will have no effect on claims
arising under the federal securities laws.

      In addition, the Amended Certificate and By-Laws provide mandatory
indemnification rights, subject to limited exceptions, to any person who was or
is party or is threatened to be made a party to any threatened, pending or
completed action, suit or proceeding by reason of the fact that such person is
or was a director or officer of the Company, or is or was serving at the request
of the Company as a director or officer of another corporation, partnership,
joint venture, trust, employee benefit plan or other enterprise. Such
indemnification rights include reimbursement for expenses incurred by such
person in advance of the final disposition of such proceeding in accordance with
the applicable provisions of the Delaware General Corporation Law.


                                       43

<PAGE>

                            DESCRIPTION OF PROPERTY

         Our principal place of business is at 250 East Hartsdale Avenue,  Suite
21,  Hartsdale,  New York, in space provided to us by Mr. Jack  Rubinstein,  our
President,  pursuant to a tenancy at will,  for which we pay $500 per month plus
associated expenses. We believe that we could readily secure office space in the
future should we need to, although we would be required to pay prevailing rental
rates.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         Mr.  Rubinstein was the sole shareholder of the Company during the year
ending 1997. On June 24, 1997,  one day after  incorporation  and at a time when
the Corporation had  substantially  no assets and had not commenced  substantial
operations,  he purchased 100 shares of Common Stock in a transaction  which did
not  involve any public  offering.  During the year ending  December  31,  1998,
officers,  directors,  certain of their affiliates, and certain consultants were
issued shares.  On December 18, 1998, the Company issued 75.25 shares or 752,500
post split shares of Common Stock for consulting  services valued at $188,125 or
$0.25 per share to the following  individuals and companies and in the following
amounts:  123,750 shares to Jack Rubinstein;  100,000 to R. Scott Barter; 50,000
shares to Douglas  Harrison-Mills;  50,000 to Brad Smith;  25,000 shares to Alan
Scott;  and  403,750 to Unifund  Financial  Group,  Inc.  This  resulted  in the
holdings  which are  reported in the initial  table of  "Security  Ownership  of
Certain Beneficial Owners and Management".

         In May 1999, we performed a 1:10,000  forward split of our common stock
and the number of shares reported above give retroactive effect to such split.

         At the  first  closing,  pursuant  to a  Management  Agreement  between
ourselves  and  Unifund  America,  Inc.,  a merchant  bank  advising  us on this
transaction,  we will  commence  monthly  payments to Unifund  America,  Inc. of
$1,500  per  month  for a period  of 18  months.  Unifund  America,  Inc.  is an
affiliated entity of Mr. Barter.

         Mr.  Rubinstein  has  previously  provided  loans to the Company  which
aggregated  $72,622 from  inception  through  December 31, 1998.  As of June 30,
1999,  the Company  repaid  officer loans with $30,000 and converted  $43,672 to
additional paid in capital as of June 30, 1999.


                                       44

<PAGE>

                            MARKET FOR COMMON EQUITY
                         AND RELATED STOCKHOLDER MATTERS

Shares Eligible For Future Sale


      Upon completion of this offering, assuming the sale of all Common Stock
being offered, we will have outstanding 2,250,000 shares of Common Stock. All
such shares will be freely tradable without restriction or further registration
under the Securities Act, except for any shares held by an "affiliate" of the
Company (ie. a person controlling, controlled by or under common control with
us), which may be sold only while this registration statement or another
registration statement covering sales by those affiliates is effective or in
accordance with the resale limitations of Rule 144 adopted under the Securities
Act.


      In general, under Rule 144 as currently in effect, a person (or persons
whose shares are aggregated) who has beneficially owned shares for at least one
year, including "affiliates" as that term is defined under the Securities Act,
is entitled to sell, within any three-month period, a number of shares that does
not exceed the greater of (i) one percent (1%) of the then outstanding shares of
the Common Stock or (ii) the average weekly trading volume in the Common Stock
during the four calendar weeks immediately preceding the date on which the
notice of sale is filed with the Commission. Sales under Rule 144 are subject to
certain requirements relating to manner of sale, notice and availability of
certain current public information about the Company. A person (or persons whose
shares are aggregated) who is not deemed to have been an "affiliate" of the
Company at any time during the 90 days immediately preceding the sale and who
has beneficially owned shares for at least two years is entitled to sell such
shares under Rule 144(k) without regard to these limitations.

      The Company's Common Stock is not listed or quoted on any organized
exchange or other trading market, nor have we applied for a formal listing or
quotation. We do not currently meet the numerical requirements to have our
shares listed on a United States stock exchange or quoted on the NASDAQ over-
the-counter market. A trading market may not develop or be sustained. The post-
offering fair value of the Company's Common Stock, whether or not any secondary
trading market develops, is variable and may be impacted by the business and
financial condition of the Company, as well as factors beyond the Company's
control. Sales of substantial amounts of shares in any public market could cause
lower market prices and even make it difficult for the Company to raise capital
through a future offering of our equity securities. In that connection,
investors should note that we are registering all shares held by our officers,
directors and principal shareholders for sale after we complete the sale of all
the shares we intend to sell. This market overhang may adversely affect the
price at which our shares are quoted, whether or not any of these individuals
sell their shares.


                                       45

<PAGE>

                             EXECUTIVE COMPENSATION

         For the period from inception through June 30, 1999, a total of $10,500
in  expenses  was  incurred by the Company  due to  reimbursement  of  officers'
expenses.  No officer of director of the Company  currently  has any  employment
contract,  nor do we currently  operate any  compensation or incentive plans for
such individuals.  However,  upon the receipt of additional  financing which may
include  the  proceeds  of this  offering,  the board of  directors  may approve
compensation to both officers and members of the board.


                              FINANCIAL STATEMENTS


     Registrant's  Financial  Statements  as of December  31, 1998 and June 30,
1999 and for the years ended  December 31, 1997 and  December 31, 1998,  and the
independent  auditor's report of Thomas P. Monahan with respect thereto,  appear
on pages F-1 through F-6 of this  Registration  Statement on Form SB-2,  and the
notes  thereto  appear  on  pages  F7 - F12.  Registrant's  Unaudited  Financial
Statements  for the period from June 23, 1997 to June 30, 1999,  for the month
ended June 30,  1999,  and for the six  months ended June 30, 1998 appear on
pages F-3 and F-4 of this Registration Statement on Form SB-2.


                        CHANGES IN AND DISAGREEMENTS WITH
               ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

      None.

Where Can Investors Find Additional Information

      A Registration Statement on Form SB-2, including amendments thereto,
relating to the shares offered hereby has been filed with the Securities and
Exchange Commission. This Prospectus does not contain all of the information set
forth in the Registration Statement and the exhibits and schedules thereto.
Statements contained in this Prospectus as to the contents of any contract or
other document referred to are not necessarily complete and in each instance
reference is made to the copy of such contract or other document filed as an
exhibit to the Registration Statement, each such statement being qualified in
all respects by such reference. For further information with respect to us and
the Securities offered hereby, reference is made to such Registration Statement,
exhibits and schedules. A copy of the Registration Statement may be inspected by
anyone without charge at the Commission's principal office located at 450 Fifth
Street, N.W., Washington, D.C. 20549, the Northeast Regional Office located at 7
World Trade Center, 13th Floor, New York, New York, 10048, and the Midwest
Regional Office located at Northwest Atrium Center, 500 Madison Street, Chicago,
Illinois 60661-2511 and copies of all or any part thereof may be obtained from
the Public Reference Branch of the Commission upon the payment of certain fees
prescribed by the Commission. The Commission also maintains a site on the World
Wide Web at http://www.sec.gov that contains information regarding registrants
that file electronically with the Commission.


                                       46

<PAGE>


                                THOMAS P. MONAHAN
                           CERTIFIED PUBLIC ACCOUNTANT
                              208 LEXINGTON AVENUE
                           PATERSON, NEW JERSEY 07502
                                 (201) 790-8775
                               Fax (201) 790-8845


To The Board of Directors and Shareholders
of  Pipeline Data, Inc. (a development stage company)

         I have audited the accompanying balance sheet of Pipeline Data, Inc. (a
development stage company) as of December 31, 1998 and the related statements of
operations, cash flows and shareholders' equity for the years ended December 31,
1997  and  1998.  These  financial  statements  are  the  responsibility  of the
Company's  management.  My  responsibility  is to  express  an  opinion on these
financial statements based on my audit.

         I conducted my audit in accordance  with  generally  accepted  auditing
standards.  Those standards  require that I plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining on a test basis,  evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing  the  accounting   principles  and   significant   estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
I believe that my audit provides a reasonable basis for my opinion.

         In my opinion,  the  financial  statements  referred  to above  present
fairly, in all material respects,  the financial position of Pipeline Data, Inc.
(a  development  stage  company) as of December  31, 1998 and the results of its
operations,  shareholders  equity and cash flows for the year ended December 31,
1997 and 1998 in conformity with generally accepted accounting principles.

         The accompanying  financial statements have been prepared assuming that
Pipeline  Data,  Inc. (a  development  stage  company)  will continue as a going
concern.  As more fully described in Note 2, the Company has incurred  operating
losses  since the date of  reorganization  and  requires  additional  capital to
continue  operations.   These  conditions  raise  substantial  doubt  about  the
Company's ability to continue as a going concern. Management's plans as to these
matters are  described in Note 2. The  financial  statements  do not include any
adjustments  to  reflect  the  possible  effects  on  the   recoverability   and
classification of assets or the amounts and  classifications of liabilities that
may result from the possible  inability of Pipeline  Data,  Inc. (a  development
stage company) to continue as a going concern.


 /s/ Thomas Monahan
- ---------------------
Thomas P. Monahan, CPA

May 10, 1999
Paterson, New Jersey

                                      F-1


<PAGE>

                               PIPELINE DATA, INC.
                          (A development stage company)
                                  BALANCE SHEET


<TABLE>
<CAPTION>
                                                                               June 30, 1999
                                                            December 31, 1998     Unaudited
                                                            -----------------  -------------
<S>                                                            <C>             <C>
                                     Assets
Current assets

  Cash and cash equivalents                                     $   4,367       $  22,718
                                                                ---------       ---------
  Current assets                                                    4,367          22,718

Property and equipment                                                -0-             -0-


Total assets                                                    $   4,367       $  22,718
                                                                =========       =========


                      Liabilities and Stockholders' Equity

Current liabilities
  Accrued expenses                                              $   9,000       $  15,000
   Officer loans payable                                           72,622             -0-
                                                                ---------       ---------
  Total current liabilities                                        81,622          15,000

Stockholders' equity
  Preferred stock authorized 1,000 shares, $0.001
 par value each. At December 31, 1998 and
June 30, 1999 there are -0- and
 -0- shares outstanding respectively

  Common Stock authorized 2,000 shares, $0.001
 Par value each. At December 31, 1998 and
June 30, 1999, there are 1,002,500 and
1,250,000  shares outstanding respectively                          1,002           1,250

Additional paid in capital                                        196,872         311,296

Deficit accumulated during development stage                     (275,129)       (304,828)
                                                                ---------       ---------
Total stockholders' equity                                        (77,255)          7,718
                                                                ---------       ---------
Total liabilities and stockholders' equity                      $   4,367       $  22,718
                                                                =========       =========


                See accompanying notes to financial statements.

                                       F-2

<PAGE>

                               PIPELINE DATA, INC.
                          (A development stage company)
                             STATEMENT OF OPERATIONS



                                        For the period from                                                      For the period from
                                        inception, June 23,                     For the six     For the six      inception, June 23,
                                              1997, to     For the year ended   months ended     months ended     1997 to June
                                            December 31,      December 31,      June 30, 1998  June 30, 1999     30, 1999
                                                1997              1998            Unaudited       Unaudited       Unaudited
                                                ----              ----            ---------       ---------       ---------
Revenue                                         $ -0-       $    22,500             $ -0-       $    30,000       $    52,500

Costs of goods sold                               -0-               -0-               -0-               -0-               -0-

Gross profit                                      -0-            22,500               -0-            30,000            52,500

Operations:
  General and administrative                   35,003           256,402            14,505            58,649           350,054
  Depreciation and  amortization                2,852               -0-               -0-               -0-             2,852
                                          -----------       -----------       -----------       -----------       -----------
  Total expense                                37,855           256,402            14,505            58,649           352,906
Income (loss) from operations                 (37,855)         (233,902)          (14,505)          (28,649)         (300,406)

Other income and expenses
  Interest expense                                765             2,607               900             1,050             4,422
                                          -----------       -----------       -----------       -----------       -----------
total other expenses                              765             2,607               900             1,050             4,422

Income (loss)                             $   (38,620)      $  (236,509)      $   (15,405)      $   (29,699)      $  (304,828)
                                          ===========       ===========       ===========       ===========       ===========

Net income (loss)
 per share -basic                         $     (0.04)      $     (0.24)      $     (0.01)      $     (0.02)      $     (0.24)
                                          ===========       ===========       ===========       ===========       ===========
Number of shares
 outstanding-basic                          1,002,500         1,002,500         1,002,500         1,250,000         1,250,000
                                          ===========       ===========       ===========       ===========       ===========



                See accompanying notes to financial statements.

                                      F-3

<PAGE>

                               PIPELINE DATA, INC.
                          (A development stage company)
                             STATEMENT OF OPERATIONS



                                                    For the         For the
                                                 three months     three months
                                                     ended            ended
                                                    June 30,         June 30,
                                                      1998            1999
                                                 ---------------   ------------
Revenue                                         $        --        $        --

Costs of goods sold                                      --                  --

                                                -----------         -----------
Gross profit                                             --                  --

Operations:
  General and administrative                          3,000              51,658
  Depreciation and  amortization                         --                  --
                                                -----------         -----------
  Total expense                                       3,000              51,658
Income (loss) from operations                        (3,000)            (51,658)


total other expenses
Income (loss)                                   $    (3,000)        $   (51,658)
                                                ===========         ===========

Net income (loss)
per share -basic                                $     (0.00)        $     (0.04)
                                                ===========         ===========
Number of shares
 outstanding-basic                                1,002,500           1,250,000
                                                ===========         ===========



                See accompanying notes to financial statements.

                                      F-4


<PAGE>


                               PIPELINE DATA, INC.
                          (A development stage company)
                             STATEMENT OF CASH FLOWS
       For the period from inception, June 23, 1997, to June 30, 1999


                                                                                                                For the period
                                                 For the         For the         For the six   For the six      from inception
                                               year ended       year ended      months ended    months ended    June 23, 1997, to
                                               December 31,      December 31,   June 30, 1998   June 30, 1999    June 30, 1999
                                                  1997             1998          Unaudited       Unaudited       Unaudited
                                                  ----             ----          ---------       ---------       -----------
CASH FLOWS FROM OPERATING ACTIVITIES
  Net income (loss)                             $ (38,620)      $(236,509)      $ (15,405)      $(29,699)      $(304,828)
  Non cash transactions                                --         188,125              --             --         188,125
  Depreciation                                      2,852              --              --             --           2,852

  Accrued expenses                                  3,000           6,000           4,500          6,000          15,000
                                                ---------       ---------       ---------       --------       ---------
TOTAL CASH FLOWS
 FROM OPERATIONS                                  (32,768)        (42,384)        (10,905)       (23,699)        (98,851)

CASH FLOWS FROM
INVESTING ACTIVITIES
  Property and equipment                           (2,852)             --              --             --          (2,852)
                                                ---------       ---------       ---------       --------       ---------
TOTAL CASH FLOWS FROM
 INVESTING ACTIVITIES                              (2,852)             --              --             --          (2,852)

CASH FLOWS FROM
 FINANCING ACTIVITIES
  Officer loan payable                             35,765          36,857          25,900        (72,622)            -0-
  Sale of Common Stock                              9,749              --              --         24,750          34,499
  Additional paid in capital                           --              --              --         89,922          89,922
                                                ---------       ---------       ---------       --------       ---------
TOTAL CASH FLOWS FROM
 FINANCING ACTIVITIES                              45,514          36,857          25,900         42,050         124,421


NET INCREASE
(DECREASE) IN CASH                                  9,894          (5,527)         14,995         18,351          22,718

CASH BALANCE
 BEGINNING OF PERIOD                                  -0-           9,894           5,641          4,367             -0-
                                                ---------       ---------       ---------       --------       ---------
CASH BALANCE END OF
 PERIOD                                         $   9,894       $   4,367       $  20,636       $ 22,718       $  22,718
                                                =========       =========       =========       ========       =========
Non cash activities
Issuance of 752,500 shares of Common Stock in          --              --       $ 188,125             --       $ 188,125
consideration for consulting services



                 See accompanying notes to financial statements

                                      F-5

<PAGE>

                               PIPELINE DATA, INC.
                          (A development stage company)
                        STATEMENT OF STOCKHOLDERS EQUITY
                                                                                                    Deficit
                                                                             Additional      accumulated during
Date                                       Common Stock      Common Stock   paid in capital   development stage              Total
- ----                                       ------------      ------------   ---------------    ----------------              -----
06-24-1997(1)                                     100           $     1           $   9,748                  --           $   9,749
                                           ==========           =======           =========           =========           =========
Forward split of shares
 12-18-1998                                 1,000,000           $ 1,000           $   8,749                  --           $   9,749
Cancellation of shares
 12-18-1998                                  (750,000)          $  (750)          $     750                  --                  --
Net loss                                           --                --                  --             (38,620)            (38,620)
                                           ----------           -------           ---------           ---------           ---------
12-31-1997 restated                           250,000           $   250           $   9,499           $ (38,620)          $ (28,871)

Shares issued for
consulting fees                               752,500           $   752             187,373                  --             188,125
Net loss                                           --                --                  --            (236,509)           (236,509)
                                           ----------           -------           ---------           ---------           ---------
12-31-1998                                  1,002,500           $ 1,002           $ 196,872           $(275,129)          $ (77,255)


Sale of shares                                247,500               248              24,502                  --              24,750
Capital contribution                               --                --              89,922                  --              83,454
Unaudited
Net loss                                           --                --                  --             (29,699)            (29,699)
                                           ----------           -------           ---------           ---------           ---------
06-30-1999                                  1,259,000           $ 1,250           $ 311,296           $(304,828)          $   7,718
                                           ==========           =======           =========           =========           =========
</TABLE>

                See accompanying notes to financial statements

                                      F-6
<PAGE>


                               PIPELINE DATA, INC.
                          (A development stage company)
                          NOTES TO FINANCIAL STATEMENTS
                                December 31, 1998


         Note 1. Organization of Company and Issuance of Common Stock

         a. Creation of the Company

         Pipeline  Data,  Inc.,  (the  "Company")  was formed  under the laws of
Delaware on June 23, 1997 and was originally authorized to issue 2,000 shares of
Common Stock,  $0.001 par value each and 1,000 shares of preferred stock, $0.001
par  value  each.  In  May,  1999,  the  Company   amended  its  certificate  of
incorporation  increasing  the  authorized  number of shares of Common  Stock to
20,000,000, $0.001 par value each and increasing the authorized number of shares
of preferred stock to 5,000,000, $0.001 par value each.

         b. Description of the Company

         The Company is considered to be a development stage business that is in
the  process of  developing  a web site on the World Wide Web for the purpose of
selling health care products and sharing its expertise by doing consulting.

         c. Issuance of Shares of Common Stock

         On June 24,  1997,  the Company  sold 100 shares or 100,000  post split
shares to Mr. Jack Rubinstein in consideration for $100 cash.

         Between June 20, 1997 to August 20, 1997, Mr. Rubinstein contributed to
the  Company's  capital an  additional  $9,649 in expenses paid on behalf of the
Company.

         On December 18, 1998,  Mr.  Rubinstein  remitted back to the Company 75
shares or 750,000 post split shares of Common Stock for cancellation.

     On December 18, 1998, the Company issued 75.25 shares or 752,500 post split
shares of Common Stock for consulting  services  valued at $188,125 or $0.25 per
share to the following  individuals and companies and in the following  amounts:
123,750 shares to Jack Rubinstein;  100,000 to R. Scott Barter; 50,000 shares to
Douglas  Harrison-Mills;  50,000 to Brad Smith; 25,000 shares to Alan Scott; and
403,750 to Unifund Financial Group, Inc.

         The  Company  forward  split the  number  of  shares  of  common  stock
outstanding  on March 31,  1999 in a ratio of 1:10,000  restating  the number of
outstanding  shares of common  stock from 100.25 to  1,002,500  shares of Common
Stock.

         The  Company  sold  247,500  shares  of common  stock for an  aggregate
consideration of $24,750 or $0.10 per share.

         For the period  April 1, 1999 to June 30,  1999,  the Company  received
$46,250 as an  additional  contribution  to  capital  from  shareholders  of the
Company.

         Mr. Jack Rubinstein,  converted the balance of his officer loan payable
aggregating $43,672 to additional paid in capital. Note 2-Summary of Significant
Accounting Policies

         a. Basis of Financial Statement Presentation

         The accompanying unaudited financial statements have been prepared on a
going concern basis, which contemplates the realization of assets and the



                                      F-7

<PAGE>

                               PIPELINE DATA, INC.
                          (A development stage company)
                          NOTES TO FINANCIAL STATEMENTS
                                December 31, 1998

satisfaction  of  liabilities  in the normal  course of  business.  The  Company
incurred net losses of $304,828 for the period from  inception  June 23, 1997 to
June 30, 1999. These factors indicate that the Company's continuation as a going
concern is dependent upon its ability to obtain adequate financing.  The Company
is  anticipating  that with the  completion  of a public  offering  and with the
increase in working  capital,  the Company will be able to complete its web site
and  experience  an increase  in sales.  The Company  will  require  substantial
additional funds to finance its business activities on an ongoing basis and will
have a continuing long-term need to obtain additional  financing.  The Company's
future capital  requirements will depend on numerous factors including,  but not
limited to, continued progress developing its source of inventory of health care
products, regulations relating to the Internet marketing business and initiating
marketing  penetration.  The Company  plans to engage in such ongoing  financing
efforts on a continuing basis.

         The financial  statements presented consist of the balance sheet of the
Company as at December 31, 1998 and the related  statements  of  operations  and
cash flows for the period from inception, June 23, 1997 to December 31, 1997 and
for the year ending December 31, 1998.

         The unaudited  financial  statements  presented  consist of the balance
sheet  of the  Company  as at June  30,  1999  and  the  related  statements  of
operations  and cash flows for the six months  ended June 30,  1998 and 1999 and
for the period from inception, June 23, 1997, to June 30, 1999.

         b. Cash and cash equivalents

         The Company treats  temporary  investments with a maturity of less than
three months as cash.

         c. Revenue recognition

         Revenue  is  recognized  when  products  are  shipped or  services  are
rendered.

         d. Use of Estimates

         The  preparation of financial  statements in conformity  with generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  effect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.

         e. Asset Impairment

         The Company adopted the provisions of SFAS No. 121,  Accounting for the
impairment  of long lived  assets and for  long-lived  assets to be  disposed of
effective  January  1,  1996.  SFAS No.  121  requires  impairment  losses to be
recorded on long-lived  assets used in operations  when indicators of impairment
are present and the estimated  undiscounted  cash flows to be generated by those
assets are less than the assets'  carrying  amount.  SFAS No. 121 also addresses



                                      F-8

<PAGE>

                               PIPELINE DATA, INC.
                          (A development stage company)
                          NOTES TO FINANCIAL STATEMENTS
                                December 31, 1998


the accounting for long-lived  assets that are expected to be disposed of. There
was no effect of such adoption on the Company's financial position or results of
operations.

         f. Research and Development Expenses

         Research  and  development  expenses  are  charged to  operations  when
incurred.

         g. Property and Equipment

         Property   and   equipment   are   stated  at  cost  less   accumulated
depreciation. Depreciation is computed over the estimated useful lives using the
straight line methods over a period of seven years.  Maintenance and repairs are
charged against operations and betterments are capitalized.

         h. Significant Concentration of Credit Risk

         At June 30,  1999,  the  Company  has  diminished  its  credit  risk by
maintaining deposits in several banks. The maximum loss that could have resulted
from  this  risk  totaled  $-0-  which  represents  the  excess  of the  deposit
liabilities  reported by the banks over the amounts that would have been covered
by the federal insurance.

         Note 3 - Related Party transactions

         a. Issuance of  Shares of Common Stock

         On June 24, 1997, the Company sold 100 shares to Mr. Jack Rubinstein in
consideration for $100 cash.

         Between June 20, 1997 to August 20, 1997, Mr. Rubinstein contributed to
the  Company's  capital an  additional  $9,649 in expenses paid on behalf of the
Company.

         On December 18, 1998,  Mr.  Rubinstein  remitted back to the Company 75
pre-split or 750,000 post-split shares of Common Stock for cancellation.

         On December 18, 1998,  the Company  issued 75.25 shares or 752,500 post
split shares of Common Stock for consulting services valued at $188,125 or $0.25
per  share to the  following  individuals  and  companies  and in the  following
amounts:  123,750 shares to Jack Rubinstein;  100,000 to R. Scott Barter; 50,000
shares to Douglas  Harrison-Mills;  50,000 to Brad Smith;  25,000 shares to Alan
Scott; and 403,750 to Unifund Financial Group, Inc.

         For the period  April 1, 1999 to June 30,  1999,  the Company  received
$46,250 as an  additional  contribution  to  capital  from  shareholders  of the
Company.

         Mr. Jack Rubinstein,  converted the balance of his officer loan payable
aggregating $43,672 to additional paid in capital.

         b. Office Location

         The Company occupies office space at the office of the President at 250
East Hartsdale  Avenue,  Hartsdale,  New York, 10530 at a monthly base rental of
$500 plus additional charges.  For the period from inception,  June 23, 1997, to
December 31, 1997, for the year ending  December 31, 1998 and for the six months
ended June 30, 1999, rent expense was $3,000, $10,125 and $4,500 respectively.



                                      F-9

<PAGE>

                               PIPELINE DATA, INC.
                          (A development stage company)
                          NOTES TO FINANCIAL STATEMENTS
                                December 31, 1998


         c. Officer Loan

         As of December 31,  1998,  the Company was  obligated to repay  officer
loans to Mr. Jack  Rubinstein,  President  of the Company  with  interest at 6%,
payable on demand  aggregating  $72,622 including accrued interest of $2,622. As
of June 30, 1999, Mr. Jack  Rubinstein had been repaid $30,000 and converted the
balance of his officer loan payable  aggregating  $43,672 to additional  paid in
capital.


         d. Officer Compensation

         For the period from inception, June 23, 1997, to December 31, 1997, for
the year ending  December  31, 1998 and for the six months  ended June 30, 1999,
the Company has accrued a minimal compensation of $500 per month as compensation
to Mr.  Rubinstein  as  consideration  for services  while the Company is in the
development  stage  of  development  as  follows:   $3,000,  $6,000  and  $4,500
respectively.

         Note 4 - Commitments and Contingencies

         At  December  31, 1998 and June 30,  1999,  the Company has not entered
into any contracts or commitments.

         Note 5 - Income Taxes

         The Company  provides for the tax effects of  transactions  reported in
the financial statements.  The provision if any, consists of taxes currently due
plus deferred taxes related primarily to differences between the basis of assets
and liabilities for financial and income tax reporting.  The deferred tax assets
and  liabilities,  if any represent the future tax return  consequences of those
differences,  which will  either be taxable  or  deductible  when the assets and
liabilities  are  recovered  or settled.  As of December  31, 1998 and March 31,
1999, the Company had no material current tax liability, deferred tax assets, or
liabilities to impact on the Company's  financial  position because the deferred
tax asset related to the Company's net operating loss carryforward and was fully
offset by a valuation allowance.

         At June 30, 1999, the Company has net operating loss carry forwards for
income tax purposes of $304,828. This carryforward is available to offset future
taxable income, if any, and expires in the year 2010. The Company's  utilization
of this  carryforward  against  future  taxable  income may become subject to an
annual limitation due to a cumulative change in ownership of the Company of more
than 50 percent.



                                      F-10

<PAGE>

                               PIPELINE DATA, INC.
                          (A development stage company)
                          NOTES TO FINANCIAL STATEMENTS
                                December 31, 1998


         The components of the net deferred tax asset as of June 30, 1998 are as
follows:


            Deferred tax asset:
                  Net operating loss carry forward            $ 103,642
                  Valuation allowance                         $(103,642)
                                                              ----------
                  Net deferred tax asset                      $      -0-
                                                              ==========


         The Company  recognized no income tax benefit for the loss generated in
the period from inception, June 23, 1997, to June 30, 1999.

         SFAS No. 109 requires  that a valuation  allowance be provided if it is
more likely than not that some  portion or all of a deferred  tax asset will not
be realized.  The Company's ability to realize benefit of its deferred tax asset
will depend on the generation of future taxable income.  Because the Company has
yet to recognize significant revenue from the sale of its products,  the Company
believes that a full valuation allowance should be provided.

       Note 6 - Property and Equipment
                ----------------------

         Capital Assets consisted of the following at December 31, 1998:


                                             Asset      Accumulated      Total
                                             Cost      Depreciation

                  Office equipment          $2,582        $2,852          $-0-
                                            ------        ------          ----

       Capital Assets consisted of the following at June 30, 1999:


                                             Asset      Accumulated      Total
                                             Cost      Depreciation

                  Office equipment          $2,582        $2,852          $-0-
                                            ------        ------          ----

       Note 7 - Preferred Stock
                ---------------



         The Company's  authorized capital stock consists of 5,000,000 Shares of
Preferred Stock, par value $.01 per share.

         The Board of  Directors  of the Company has the  authority to establish
and designate any shares of stock in series or classes and to fix any variations
in the designations, relative rights, preferences and limitations between series
as it deems appropriate, by a majority vote.

         The preferred stock may be issued in series, each of which may vary, as
determined by the board of directors, as to the designation and number of shares
in such series,  voting power of the holders thereof,  dividend rate, redemption
terms  and  prices,  voluntary  and  involuntary  liquidation  preferences,  and
conversion rights and sinking fund requirements, if any, of such series.

         As of  December  31,  1998 and June 30,  1999,  the  number  of  shares
outstanding is -0-.


                                     F-11

<PAGE>

                               PIPELINE DATA, INC.
                          (A development stage company)
                          NOTES TO FINANCIAL STATEMENTS
                                December 31, 1998


       Note 9 - Business and Credit Concentrations
                ----------------------------------

       The amount  reported in the financial  statements  for cash  approximates
fair market value.  Because the difference between cost and the lower of cost or
market is immaterial,  no adjustment has been  recognized  and  investments  are
recorded at cost.

       Financial instruments that potentially subject the company to credit risk
consist principally of trade receivables. Collateral is generally not required.

       Note 10 - Subsequent Events
                 -----------------


                                      F-12

<PAGE>

No dealer, salesman or other person has been authorized to give any information
or to make any representation not contained in this Prospectus in connection
with the offer made hereby. If given or made, such information or representation
must not be relied upon as having been authorized by the Company. This
Prospectus does not constitute an offer of any securities other than the
securities to which it relates or an offer to any person in any jurisdiction in
which such an offer would be unlawful. Neither the delivery of this Prospectus
nor any sale made hereunder shall under any circumstances create any implication
that the information contained herein is correct as of any time subsequent to
the date hereof.

                           ---------------------------



Until November 18, 1999 (90 days from the date of this Prospectus),  all brokers
effecting   transactions   in  the   registered   securities,   whether  or  not
participating  in this  distribution,  may be required to deliver a  Prospectus.
This is in addition to the  obligation of a broker to deliver a Prospectus  when
acting  as  underwriter   and  with  respect  to  their  unsold   allotments  or
subscriptions.

                               PIPELINE DATA INC.

                               ------------------
                        4,002,500 shares of Common Stock
                           Par Value, $0.001 per share

                     1,000,000 Class A Redeemable Warrants

                     1,000,000 Class B Redeemable Warrants

                           ---------------------------

                               P R O S P E C T U S

                           ---------------------------


                                 AUGUST 20, 1999

<PAGE>


                               PIPELINE DATA INC.

                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 24. Indemnification of Directors and Officers

      The Company's Certificate of Incorporation contains provisions to (i)
eliminate the personal liability of our directors for monetary damages resulting
from breaches of their fiduciary duty (other than breaches of the duty of
loyalty, acts or omissions not in good faith or which involve intentional
misconduct or a knowing violation of law, violations under Section 174 of the
Delaware General Corporation Law (the "DGCL") or for any transaction from which
the director derived an improper personal benefit) and (ii) indemnify our
directors and officers to the fullest extent permitted by Section 145 of the
DGCL, including circumstances in which indemnification is otherwise
discretionary. We believe that these provisions are necessary to attract and
retain qualified persons as directors and officers. As a result of this
provision, the ability of the Company or a stockholder thereof to successfully
prosecute an action against a director for a breach of his duty of care has been
limited. However, the provision does not affect the availability of equitable
remedies such as an injunction or rescission based upon a director's breach of
his duty of care. The Securities and Exchange Commission has taken the position
that the provision will have no effect on claims arising under the federal
securities laws.

      In addition, the Certificate of Incorporation and By-Laws provide
mandatory indemnification rights, subject to limited exceptions, to any person
who was or is party or is threatened to be made a party to any threatened,
pending or completed action, suit or proceeding by reason of the fact that such
person is or was a director or officer of the Company, or is or was serving at
the request of the Company as a director or officer of another corporation,
partnership, joint venture, trust, employee benefit plan or other enterprise.
Such indemnification rights include reimbursement for expenses incurred by such
person in advance of the final disposition of such proceeding in accordance with
the applicable provisions of the DGCL.


                                      II-1
<PAGE>

Item 25. Other Expenses of Issuance and Distribution

      The estimated expenses of this offering are:

      Registration Fees                           $    2,557.95
      Blue Sky Filing Fees                        $   15,000.00
      Attorney's Fees                             $   55,000.00
      Accountant's Fees                           $   10,000.00
      Printing and Copying                        $   10,000.00
      Miscellaneous

                   ------------                   -------------
                   TOTAL                          $   92,557.95

Item 26. Recent Sales of Unregistered Securities

         Mr.  Rubinstein was the sole shareholder of the Company during the year
ending 1997. On June 24, 1997,  one day after  incorporation  and at a time when
the Corporation had  substantially  no assets and had not commenced  substantial
business operations,  he purchased 100 shares of Common Stock of which 75 shares
were later returned to the Company for  cancellation in a transaction  which did
not  involve any public  offering.  During the year ending  December  31,  1998,
officers, directors and certain of their affiliates were issued shares and after
such issuance  owned the  following  amounts:  Mr.  Barter:  25 shares,  Unifund
Financial Group, Inc.: 25 shares, Mr. Rubinstein: 25 shares, Mr. Harrison-Mills:
5 shares,  Mr. Smith: 5 shares; Mr. Scott: 2.5 shares, Mr. Halcrow: 1 share, and
Mr. Schiff: 1 share, Mr. Brown: 0.5 shares, Mr. Gager: 0.25 shares. These shares
were all issued  pursuant to Section 4(2) of the Securities Act in  transactions
not  involving  any public  offering.  On May 25, 1999,  we filed an Amended and
Restated  Certificate of Incorporation  pursuant to which we performed a forward
stock split of our Common Stock in the ratio of 1:10,000.  This  resulted in the
shareholdings  for these  individuals which are reported in the initial table of
"Security Ownership of Certain Beneficial Owners and Management".

Item 27. Exhibits.


Exhibit No.            Description
- -----------            -----------

      3.1*       Certificate of Incorporation

      3.2*       Amended and Restated Certificate of Incorporation of Registrant

      3.3*       By-laws of Registrant

      3.4        Form of Class A Redeemable Warrant

- ----------
*  Previously filed.



                                      II-2

<PAGE>



Exhibit No.            Description
- -----------            -----------

      3.5        Form of Class B Redeemable Warrant

      3.6        Form of Class A Warrant Agreement

      3.7        Form of Class B Warrant Agreement

      5          Opinion on Legality of Kaplan Gottbetter & Levenson, LLP,
                 counsel to registrant

      10.1       Web site development and servicing agreement

      10.2       Management Agreement with Unifund America, Inc.

      23.1**     Consent of Kaplan Gottbetter & Levenson, LLP,
                 counsel to registrant

      23.2       Consent of Thomas P. Monahan, independent public accountant

      27         Financial Data Schedule

- ----------
*  Previously filed.
** To be filed by amendment.




Item 28. Undertakings

      The Company hereby undertakes that it will:

      (1) File, during any period in which it offers or sells securities, a
post-effective amendment to this registration statement to:

            (i) Include any prospectus required by Section 10(a)(3) of the
Securities Act;


                                      II-3

<PAGE>

            (ii) Reflect in the prospectus any facts or events which,
individually or together, represent a fundamental change in the information in
the registration statement. Notwithstanding the foregoing, any increase or
decrease in volume of securities offered (if the total dollar value of
securities offered would not exceed that which was registered) and any deviation
from the low or high end of the estimated maximum offering range may be
reflected in the form of prospectus filed with the Commission pursuant to Rule
424(b) if, in the aggregate, the changes in volume and price represent no more
than a 20 percent change in the maximum aggregate offering price set forth in
the "Calculation of Registration Fee" table in the effective registration
statement; and

            (iii) Include any additional or change material information on the
plan of distribution.

      (2) For determining liability under the Securities Act, treat each
post-effective amendment as a new registration statement of the securities
offered, and the offering of the securities at that time to be the initial bona
fide offering.

      (3) File a post-effective amendment to remove from registration any of the
securities that remain unsold at the end of the offering.

      (4) Insofar as indemnification for liabilities arising under the
Securities Act may be permitted to directors, officers and controlling persons
of the small business issuer pursuant to the foregoing provisions, or otherwise,
the small business issuer has been advised that in the opinion of the Securities
and Exchange Commission such indemnification is against public policy as
expressed in the Securities Act and is, therefore, unenforceable.


                                      II-4
<PAGE>

                                   SIGNATURES


         In accordance with the Securities Act of 1933, the registrant certifies
that it has reasonable  grounds to believe that it meets all of the requirements
for  filing  on Form  SB-2  and  authorized  this  amendment  number  one to its
registration  statement  on  Form  SB-2  to be  signed  on  its  behalf  by  the
undersigned, in the city of Hartsdale, state of New York, on August 20, 1999.


                                        PIPELINE DATA INC.
                                        (Registrant)


                                        By  /s/ Jack Rubinstein
                                           -------------------------------------
                                           Jack Rubinstein
                                           Chief Executive Officer

      In accordance with the requirements of the Securities Act of 1933, as
amended, this registration statement was signed by the following persons in the
capacities and on the dates stated.


       /s/ R. Scott Barter              Director           August  20, 1999
    --------------------------     ----------------------   ----------------
    R. Scott Barter                     (Title)                  (Date)
      (Signature)

     /s/ Douglas Harrison-Mills          Director            August 20, 1999
   --------------------------     ----------------------     ---------------
     Douglas Harrison-Mills             (Title)                  (Date)
      (Signature)



                                      II-5


                                                                     EXHIBIT 3.4

FORM OF CLASS A REDEEMABLE WARRANT CERTIFICATE

THIS WARRANT CERTIFICATE MAY BE TRANSFERRED SEPARATELY FROM THE
COMMON STOCK CERTIFICATE WITH WHICH IT IS INITIALLY ISSUED

EXERCISABLE ON OR BEFORE, AND VOID AFTER, 5:00 P.M. NEW YORK CITY TIME,
MAY 28, 2004

No. W- _____      Certificate for __________ Warrants

WARRANT CUSIP :

WARRANTS TO PURCHASE COMMON STOCK OF PIPELINE DATA INC.
INCORPORATED UNDER THE LAWS OF THE STATE OF DELAWARE

THIS CERTIFIES that  ___________________________________________  or assigns, is
the owner of the number of Warrants  set forth above,  each of which  represents
the right to purchase  from  Pipeline  Data Inc.,  a Delaware  corporation  (the
"Company"),  at any time on or before  5:00 p.m.,  New York City  time,  May 28,
2004, upon compliance with and subject to the conditions set forth herein and in
the Warrant Agreement hereinafter referred to, one share (subject to adjustments
referred  to below) of the Common  Stock of the  Company  (such  shares or other
securities or property  purchasable  upon exercise of the Warrants  being herein
called  the  "Shares"),  by  surrendering  this  Warrant  Certificate,  with the
Purchase  Form on the reverse side duly  executed,  at the  principal  office of
American Stock Transfer Company or its successor, as warrant agent (the "Warrant
Agent"),  and by paying in full,  in cash or by certified or official bank check
payable to the order of the Company, the purchase price of $5.00 per share.

Upon any  exercise  of less  than all the  Warrants  evidenced  by this  Warrant
Certificate,  there shall be issued to the holder a new Warrant  Certificate  in
respect of the Warrants as to which this Warrant Certificate was not exercised.

Upon the surrender for transfer or exchange hereof,  properly  endorsed,  to the
Warrant Agent, the Warrant Agent at the Company's expense will issue and deliver
to the  order  of  the  holder  hereof  a new  Warrant  Certificate  or  Warrant
Certificates  of like tenor,  in the name of such holder or as such holder (upon
payment by such holder of any applicable transfer taxes) may direct,  calling in
the  aggregate  on the face or faces  thereof for the number of shares of Common
Stock called for on the face hereof.

The Warrant  Certificates  are issued only as registered  Warrant  Certificates.
Until this Warrant  Certificate  is  transferred  in the Warrant  Register,  the
Company  and the Warrant  Agent may treat the person in whose name this  Warrant
Certificate  is  registered  as the  absolute  owner  hereof and of the Warrants
represented hereby for all purposes, notwithstanding any notice to the contrary.


<PAGE>

This  Warrant  Certificate  is issued  under the Warrant  Agreement  dated as of
August _____,  1999, between the Company and the Warrant Agent and is subject to
the terms and provisions  contained in said Warrant  Agreement,  to all of which
terms and provisions the registered holder of this Warrant Certificate  consents
by  acceptance  hereof.  Copies  of said  Warrant  Agreement  are on file at the
principal office of the Warrant Agent in New York and may be obtained by writing
to the Warrant Agent.

The number of Shares receivable upon the exercise of the Warrants represented by
this  Warrant  Certificate  and the  purchase  price per share  are  subject  to
adjustment  upon the  happening  of  certain  events  specified  in the  Warrant
Agreement (which  provisions are contained in Section 3 of the Warrant Agreement
and are hereby incorporated by reference).

No  fractional  Shares of the  Company's  Common  Stock will be issued  upon the
exercise  of  Warrants.  As to any final  fraction  of a share which a holder of
Warrants  exercised  in the same  transaction  would  otherwise  be  entitled to
purchase on such  exercise,  the Company shall pay a cash  adjustment in lieu of
any fractional Share determined as provided in the Warrant Agreement.

The Warrants may be redeemed by the Company,  in whole,  at any time on or after
issuance,  and on or before  May 28,  2004,  at a  redemption  price of $.01 per
Warrant,  upon notice of such  redemption as set forth below,  provided that (a)
the last  reported  sale  price of the  Common  Stock on a  national  securities
exchange,  if the Common  Stock shall be listed or admitted to unlisted  trading
privileges on a national  securities  exchange,  or (b) the closing bid price of
the Common Stock on the NASDAQ  system,  if the Common Stock is not so listed or
admitted to unlisted trading privileges,  or (c) if the Common Stock trades over
the counter but is not reported in the NASDAQ  National  Market System or traded
on any  national  securities  exchange,  the  average  of the mean bid and asked
prices per share, as reported by the National  Quotation  Bureau,  Inc. or other
generally  accepted  quotation  service,  has  been at  least  150% of the  then
effective  Purchase Price on each of the 20  consecutive  trading days ending on
the third day before notice of redemption is given.  Notice of redemption  shall
be mailed not less than thirty (30) days prior to the date fixed for  redemption
to the  holders of  Warrants at their last  registered  addresses.  If notice of
redemption  shall have been given as provided in the Warrant  Agreement and cash
sufficient for the redemption be deposited by the Company for that purpose,  the
exercise  rights of the Warrants  identified for redemption  shall expire at the
close of business on such date of redemption unless extended by the Company.

This  Warrant  Certificate  shall not  entitle  the holder  hereof to any of the
rights  of  a  holder  of  Common  Stock  of  the  Company,  including,  without
limitation, the right to vote, to receive dividends and other distributions,  to
exercise  any  preemptive  right,  or to  receive  any  notice  of, or to attend
meetings of holders of Common Stock or any other proceedings of the Company.

This  Warrant  Certificate  shall  be void  and  the  Warrants  and  any  rights
represented  hereby shall cease unless exercised on or before 5:00 P.M. New York
City time on May 28, 2004, unless extended by the Company.

This Warrant  Certificate shall not be valid for any purpose until it shall have
been countersigned by the Warrant Agent.


<PAGE>

WITNESS the facsimile signatures of the Company's duly authorized officers.

Dated: ______________                   Pipeline Data Inc.


                                        By _________________________________
                                        Its ________________________________


COUNTERSIGNED AND REGISTERED:

American Stock Transfer Company
as Warrant Agent

By __________________________
Authorized Signatory


<PAGE>

[REVERSE OF WARRANT CERTIFICATE]

THE CERTIFICATE OF INCORPORATION OF THE COMPANY GRANTS TO THE BOARD OF DIRECTORS
THE POWER TO ISSUE ONE OR MORE SERIES OR CLASSES OF  PREFERRED  STOCK AND TO FIX
THE DESIGNATION AND POWERS, PREFERENCES,  RIGHTS,  QUALIFICATIONS,  LIMITATIONS,
AND  RESTRICTIONS  RELATING TO SHARES OF EACH SUCH SERIES OR CLASS.  THE COMPANY
WILL FURNISH TO ANY SHAREHOLDER UPON REQUEST AND WITHOUT CHARGE A FULL STATEMENT
OF THE DESIGNATION AND POWERS, PREFERENCES, RIGHTS, QUALIFICATIONS, LIMITATIONS,
AND RESTRICTIONS OF EACH CLASS OR SERIES AUTHORIZED TO BE ISSUED, SO FAR AS THEY
HAVE  BEEN  DETERMINED,  AND  THE  AUTHORITY  OF  THE  BOARD  TO  DETERMINE  THE
DESIGNATION AND POWERS, PREFERENCES,  RIGHTS,  QUALIFICATIONS,  LIMITATIONS, AND
RESTRICTIONS OF SUBSEQUENT CLASSES OR SERIES.

THE HOLDER OF THIS  WARRANT  CERTIFICATE  WILL BE ABLE TO EXERCISE  THE WARRANTS
ONLY IF A CURRENT  PROSPECTUS  RELATING TO THE SHARES UNDERLYING THE WARRANTS IS
THEN IN EFFECT AND ONLY IF SUCH  SHARES ARE  QUALIFIED  FOR SALE OR EXEMPT  FROM
QUALIFICATION  UNDER THE APPLICABLE  SECURITIES  LAWS OF THE STATES IN WHICH THE
HOLDER OF THIS WARRANT  CERTIFICATE  RESIDES.  ALTHOUGH THE COMPANY WILL USE ITS
BEST EFFORTS TO MAINTAIN THE EFFECTIVENESS OF A CURRENT PROSPECTUS  COVERING THE
SHARES UNDERLYING THE WARRANTS,  THERE CAN BE NO ASSURANCE THAT THE COMPANY WILL
BE ABLE TO DO SO,  OR TO GET  ANY  REQUIRED  AMENDMENTS  DECLARED  EFFECTIVE  BY
FEDERAL OR STATE  AUTHORITIES IN A TIMELY MANNER.  THE COMPANY WILL BE UNABLE TO
ISSUE SHARES TO THOSE PERSONS  DESIRING TO EXERCISE  THEIR WARRANTS IF A CURRENT
PROSPECTUS COVERING THE SHARES ISSUABLE UPON THE EXERCISE OF THE WARRANTS IS NOT
KEPT EFFECTIVE OR IF SUCH SHARES ARE NOT QUALIFIED NOR EXEMPT FROM QUALIFICATION
IN THE STATES IN WHICH THE HOLDERS OF THE WARRANTS RESIDE.


<PAGE>

TO:      Pipeline Data Inc.
c/o American Stock Transfer Company
Warrant Agent

PURCHASE  FORM
(TO BE EXECUTED BY THE REGISTERED HOLDER IN ORDER TO EXERCISE
WARRANT CERTIFICATES)

The undersigned  hereby  irrevocably  elects to exercise  _____________*  of the
Warrants  represented  by the Warrant  Certificate  and to purchase for cash the
Shares  issuable upon the exercise of said Warrants,  and herewith makes payment
of $__________ therefor, and requests that certificates for such Shares shall be
issued in the name of

PLEASE INSERT SOCIAL SECURITY
OR OTHER IDENTIFYING NUMBER OF
REGISTERED HOLDER OF CERTIFICATE
=============================
(Print Name)
- -----------------------------
(Address)
- -----------------------------

Dated: __________________                    Signature(s)   __________________

                                                            ------------------

* Insert  here the  number of  Warrants  evidenced  on the face of this  Warrant
Certificate  (or, in the case of a partial  exercise,  the portion thereof being
exercised),  in either case without making any adjustment for additional  Common
Stock or any  other  securities  or  property  or cash  which,  pursuant  to the
adjustment   provisions  referred  to  in  this  Warrant  Certificate,   may  be
deliverable upon exercise.


<PAGE>

ASSIGNMENT FORM
(TO BE EXECUTED BY THE REGISTERED HOLDER IN ORDER TO TRANSFER
WARRANT CERTIFICATES)

 FOR VALUE  RECEIVED,  the  undersigned  hereby  sells,  assigns,  and transfers
___________** of the Warrants represented by this Warrant Certificate unto

- ---------------------------------
PLEASE INSERT SOCIAL SECURITY
OR OTHER IDENTIFYING NUMBER OF ASSIGNEE


- ---------------------------------

- -----------------------------------
(Print name)
- -----------------------------------------
(Address)
- -----------------------------------------

and does hereby irrevocably constitute and appoint  ____________________________
Attorney to transfer this Warrant Certificate on the records of the Company with
full power of substitution in the premises.

Dated: __________________                    Signature(s)   __________________

                                                            ------------------
Signature(s)
Guaranteed: ________________________

** Insert  here the number of  Warrants  evidenced  on the face of this  Warrant
Certificate (or, in the case of a partial assignment,  the portion thereof being
assigned),  in either case without making any  adjustment for additional  Common
Stock or any  other  securities  or  property  or cash  which,  pursuant  to the
adjustment   provisions  referred  to  in  this  Warrant  Certificate,   may  be
deliverable upon exercise.

NOTICE
The  Signature(s) to the Purchase Form or the Assignment Form must correspond to
the  name(s)  as  written  upon the face of this  Warrant  Certificate  in every
particular without alteration or enlargement or any change whatsoever.

                                      -END-




                                                                     Exhibit 3.5

FORM OF CLASS B REDEEMABLE WARRANT CERTIFICATE

THIS WARRANT CERTIFICATE MAY BE TRANSFERRED SEPARATELY FROM THE
COMMON STOCK CERTIFICATE WITH WHICH IT IS INITIALLY ISSUED

EXERCISABLE ON OR BEFORE, AND VOID AFTER, 5:00 P.M. NEW YORK CITY TIME,
MAY 28, 2004

No. W- _____      Certificate for __________ Warrants

WARRANT CUSIP :

WARRANTS TO PURCHASE COMMON STOCK OF PIPELINE DATA INC.
INCORPORATED UNDER THE LAWS OF THE STATE OF DELAWARE

THIS CERTIFIES that  ___________________________________________  or assigns, is
the owner of the number of Warrants  set forth above,  each of which  represents
the right to purchase  from  Pipeline  Data Inc.,  a Delaware  corporation  (the
"Company"),  at any time on or before  5:00 p.m.,  New York City  time,  May 28,
2004, upon compliance with and subject to the conditions set forth herein and in
the Warrant Agreement hereinafter referred to, one share (subject to adjustments
referred  to below) of the Common  Stock of the  Company  (such  shares or other
securities or property  purchasable  upon exercise of the Warrants  being herein
called  the  "Shares"),  by  surrendering  this  Warrant  Certificate,  with the
Purchase  Form on the reverse side duly  executed,  at the  principal  office of
American Stock Transfer Company or its successor, as warrant agent (the "Warrant
Agent"),  and by paying in full,  in cash or by certified or official bank check
payable to the order of the Company, the purchase price of $5.00 per share.

Upon any  exercise  of less  than all the  Warrants  evidenced  by this  Warrant
Certificate,  there shall be issued to the holder a new Warrant  Certificate  in
respect of the Warrants as to which this Warrant Certificate was not exercised.

Upon the surrender for transfer or exchange hereof,  properly  endorsed,  to the
Warrant Agent, the Warrant Agent at the Company's expense will issue and deliver
to the  order  of  the  holder  hereof  a new  Warrant  Certificate  or  Warrant
Certificates  of like tenor,  in the name of such holder or as such holder (upon
payment by such holder of any applicable transfer taxes) may direct,  calling in
the  aggregate  on the face or faces  thereof for the number of shares of Common
Stock called for on the face hereof.


<PAGE>

The Warrant  Certificates  are issued only as registered  Warrant  Certificates.
Until this Warrant  Certificate  is  transferred  in the Warrant  Register,  the
Company  and the Warrant  Agent may treat the person in whose name this  Warrant
Certificate  is  registered  as the  absolute  owner  hereof and of the Warrants
represented hereby for all purposes, notwithstanding any notice to the contrary.

This  Warrant  Certificate  is issued  under the Warrant  Agreement  dated as of
August _____,  1999, between the Company and the Warrant Agent and is subject to
the terms and provisions  contained in said Warrant  Agreement,  to all of which
terms and provisions the registered holder of this Warrant Certificate  consents
by  acceptance  hereof.  Copies  of said  Warrant  Agreement  are on file at the
principal office of the Warrant Agent in New York and may be obtained by writing
to the Warrant Agent.

The number of Shares receivable upon the exercise of the Warrants represented by
this  Warrant  Certificate  and the  purchase  price per share  are  subject  to
adjustment  upon the  happening  of  certain  events  specified  in the  Warrant
Agreement (which  provisions are contained in Section 3 of the Warrant Agreement
and are hereby incorporated by reference).

No  fractional  Shares of the  Company's  Common  Stock will be issued  upon the
exercise  of  Warrants.  As to any final  fraction  of a share which a holder of
Warrants  exercised  in the same  transaction  would  otherwise  be  entitled to
purchase on such  exercise,  the Company shall pay a cash  adjustment in lieu of
any fractional Share determined as provided in the Warrant Agreement.

The Warrants may be redeemed by the Company,  in whole,  at any time on or after
issuance,  and on or before  May 28,  2004,  at a  redemption  price of $.01 per
Warrant,  upon notice of such  redemption as set forth below,  provided that (a)
the last  reported  sale  price of the  Common  Stock on a  national  securities
exchange,  if the Common  Stock shall be listed or admitted to unlisted  trading
privileges on a national  securities  exchange,  or (b) the closing bid price of
the Common  Stock on the NASDAQ  system,  or (c) if the Common Stock trades over
the counter but is not reported in the NASDAQ  National  Market System or traded
on any  national  securities  exchange,  the  average  of the mean bid and asked
prices per share, as reported by the National  Quotation  Bureau,  Inc. or other
generally accepted  quotation  service,  if the Common Stock is not so listed or
admitted  to  unlisted  trading  privileges,  has been at least 150% of the then
effective  Purchase Price on each of the 20  consecutive  trading days ending on
the third day before notice of redemption is given.  Notice of redemption  shall
be mailed not less than thirty (30) days prior to the date fixed for  redemption
to the  holders of  Warrants at their last  registered  addresses.  If notice of
redemption  shall have been given as provided in the Warrant  Agreement and cash
sufficient for the redemption be deposited by the Company for that purpose,  the
exercise  rights of the Warrants  identified for redemption  shall expire at the
close of business on such date of redemption unless extended by the Company.

This  Warrant  Certificate  shall not  entitle  the holder  hereof to any of the
rights  of  a  holder  of  Common  Stock  of  the  Company,  including,  without
limitation, the right to vote, to receive dividends and other distributions,  to
exercise  any  preemptive  right,  or to  receive  any  notice  of, or to attend
meetings of holders of Common Stock or any other proceedings of the Company.

This  Warrant  Certificate  shall  be void  and  the  Warrants  and  any  rights
represented  hereby shall cease unless exercised on or before 5:00 P.M. New York
City time on May 28, 2004, unless extended by the Company.

This Warrant  Certificate shall not be valid for any purpose until it shall have
been countersigned by the Warrant Agent.


WITNESS the facsimile signatures of the Company's duly authorized officers.

Dated: ______________                    Pipeline Data Inc.


                                         By ___________________________
                                         Its __________________________


COUNTERSIGNED AND REGISTERED:

American Stock Transfer Company
as Warrant Agent

By __________________________
Authorized Signatory


<PAGE>

[REVERSE OF WARRANT CERTIFICATE]

THE CERTIFICATE OF INCORPORATION OF THE COMPANY GRANTS TO THE BOARD OF DIRECTORS
THE POWER TO ISSUE ONE OR MORE SERIES OR CLASSES OF  PREFERRED  STOCK AND TO FIX
THE DESIGNATION AND POWERS, PREFERENCES,  RIGHTS,  QUALIFICATIONS,  LIMITATIONS,
AND  RESTRICTIONS  RELATING TO SHARES OF EACH SUCH SERIES OR CLASS.  THE COMPANY
WILL FURNISH TO ANY SHAREHOLDER UPON REQUEST AND WITHOUT CHARGE A FULL STATEMENT
OF THE DESIGNATION AND POWERS, PREFERENCES, RIGHTS, QUALIFICATIONS, LIMITATIONS,
AND RESTRICTIONS OF EACH CLASS OR SERIES AUTHORIZED TO BE ISSUED, SO FAR AS THEY
HAVE  BEEN  DETERMINED,  AND  THE  AUTHORITY  OF  THE  BOARD  TO  DETERMINE  THE
DESIGNATION AND POWERS, PREFERENCES,  RIGHTS,  QUALIFICATIONS,  LIMITATIONS, AND
RESTRICTIONS OF SUBSEQUENT CLASSES OR SERIES.

THE HOLDER OF THIS  WARRANT  CERTIFICATE  WILL BE ABLE TO EXERCISE  THE WARRANTS
ONLY IF A CURRENT  PROSPECTUS  RELATING TO THE SHARES UNDERLYING THE WARRANTS IS
THEN IN EFFECT AND ONLY IF SUCH  SHARES ARE  QUALIFIED  FOR SALE OR EXEMPT  FROM
QUALIFICATION  UNDER THE APPLICABLE  SECURITIES  LAWS OF THE STATES IN WHICH THE
HOLDER OF THIS WARRANT  CERTIFICATE  RESIDES.  ALTHOUGH THE COMPANY WILL USE ITS
BEST EFFORTS TO MAINTAIN THE EFFECTIVENESS OF A CURRENT PROSPECTUS  COVERING THE
SHARES UNDERLYING THE WARRANTS,  THERE CAN BE NO ASSURANCE THAT THE COMPANY WILL
BE ABLE TO DO SO,  OR TO GET  ANY  REQUIRED  AMENDMENTS  DECLARED  EFFECTIVE  BY
FEDERAL OR STATE  AUTHORITIES IN A TIMELY MANNER.  THE COMPANY WILL BE UNABLE TO
ISSUE SHARES TO THOSE PERSONS  DESIRING TO EXERCISE  THEIR WARRANTS IF A CURRENT
PROSPECTUS  COVERING THE SHARES  ISSUABLE  UPON THE EXERCISE THE WARRANTS IS NOT
KEPT EFFECTIVE OR IF SUCH SHARES ARE NOT QUALIFIED NOR EXEMPT FROM QUALIFICATION
IN THE STATES IN WHICH THE HOLDERS OF THE WARRANTS RESIDE.


<PAGE>

TO:      Pipeline Data Inc.
c/o American Stock Transfer Company
Warrant Agent

PURCHASE  FORM
(TO BE EXECUTED BY THE REGISTERED HOLDER IN ORDER TO EXERCISE
WARRANT CERTIFICATES)

The undersigned  hereby  irrevocably  elects to exercise  _____________*  of the
Warrants  represented  by the Warrant  Certificate  and to purchase for cash the
Shares  issuable upon the exercise of said Warrants,  and herewith makes payment
of $__________ therefor, and requests that certificates for such Shares shall be
issued in the name of

PLEASE INSERT SOCIAL SECURITY
OR OTHER IDENTIFYING NUMBER OF
REGISTERED HOLDER OF CERTIFICATE
=============================
(Print Name)
- -----------------------------
(Address)
- -----------------------------

Dated: __________________                    Signature(s)   __________________

                                                            ------------------
* Insert  here the  number of  Warrants  evidenced  on the face of this  Warrant
Certificate  (or, in the case of a partial  exercise,  the portion thereof being
exercised),  in either case without making any adjustment for additional  Common
Stock or any  other  securities  or  property  or cash  which,  pursuant  to the
adjustment   provisions  referred  to  in  this  Warrant  Certificate,   may  be
deliverable upon exercise.


<PAGE>

ASSIGNMENT FORM
(TO BE EXECUTED BY THE REGISTERED HOLDER IN ORDER TO TRANSFER
WARRANT CERTIFICATES)

 FOR VALUE  RECEIVED,  the  undersigned  hereby  sells,  assigns,  and transfers
___________** of the Warrants represented by this Warrant Certificate unto

- ---------------------------------

PLEASE INSERT SOCIAL SECURITY
OR OTHER IDENTIFYING NUMBER OF ASSIGNEE


- ---------------------------------

- -----------------------------------
(Print name)
- -----------------------------------------
(Address)
- -----------------------------------------

and does hereby irrevocably constitute and appoint  ____________________________
Attorney to transfer this Warrant Certificate on the records of the Company with
full power of substitution in the premises.

Dated: __________________                    Signature(s)   __________________

                                                            ------------------
Signature(s)
Guaranteed: ________________________

** Insert  here the number of  Warrants  evidenced  on the face of this  Warrant
Certificate (or, in the case of a partial assignment,  the portion thereof being
assigned),  in either case without making any  adjustment for additional  Common
Stock or any  other  securities  or  property  or cash  which,  pursuant  to the
adjustment   provisions  referred  to  in  this  Warrant  Certificate,   may  be
deliverable upon exercise.

NOTICE
The  Signature(s) to the Purchase Form or the Assignment Form must correspond to
the  name(s)  as  written  upon the face of this  Warrant  Certificate  in every
particular without alteration or enlargement or any change whatsoever.

                                      -END-




                                                                     Exhibit 3.6


                      CLASS A REDEEMABLE WARRANT AGREEMENT

DATE:    _________, 1999

PARTIES:          Pipeline Data Inc.
250 East Hartsdale Avenue, Suite 21
Hartsdale, NY 10530

American Stock Transfer Company
2 Broadway
New York, NY 10004

RECITALS:

Pipeline Data Inc., a Delaware  corporation (the  "Company"),  proposes to issue
One Million Class A Redeemable  Warrants  ("Warrants")  evidencing  the right to
purchase an aggregate of up to one million  authorized but  previously  unissued
shares of Common Stock,  par value $0.001 per share, of the Company (the "Common
Stock").

The Company desires American Stock Transfer Company (the "Warrant Agent") to act
on behalf of the Company, and the Warrant Agent desires so to act, in connection
with  the  issuance,  registration,  transfer,  exchange  and  exercise  of  the
Warrants.

AGREEMENT:

The Company and the Warrant Agent therefore agree as follows:

Section 1. Appointment of Warrant Agent; Issuance, Form and Execution of Warrant
Certificates.

(a) Appointment of Warrant Agent.  The Company hereby appoints the Warrant Agent
to act as agent for the Company, and the Warrant Agent hereby accepts the agency
established  herein and agrees to perform its agency duties in  accordance  with
the terms and conditions of this Warrant Agreement.

(b) Warrant  Certificates.  The Company shall execute and deliver to the Warrant
Agent  certificates  which the Company has  authorized to represent the Warrants
("Warrant Certificates"). The Warrant Certificates shall be substantially as set
forth in Exhibit A and may have such legends, summaries or endorsements printed,
lithographed or engraved thereon as the


                                        1

<PAGE>

Company may deem appropriate and as are not inconsistent  with the provisions of
this Warrant Agreement, or as may be required to comply with any law or with any
rule or  regulation  relating to listing of the  Warrants on the NASDAQ  system,
including the Nasdaq National Market,  or on any stock exchange or to conform to
usage. The Warrant Certificates shall be dated the date of their issuance.

(c)  Execution  of  Warrant  Certificates.  The  Warrant  Certificates  shall be
executed on behalf of the Company by a duly  authorized  officer of the Company,
either  manually  or  by  facsimile  signature  printed  thereon.   The  Warrant
Certificates shall be manually  countersigned by the Warrant Agent and shall not
be valid for any purpose unless so countersigned. Any Warrant Certificate may be
signed on behalf of the  Company by the  person  who at the  actual  date of the
signing of such Warrant  Certificate  shall have been the proper  officer of the
Company,  although at the date of issuance of such Warrant  Certificate any such
person has ceased to be such officer of the Company.

 Section 2.  Exercise of Warrants.

(a) Exercise. Any or all of the Warrants represented by each Warrant Certificate
may be  exercised  by the holder  thereof on or before 5:00 p.m.,  New York City
time,  on May 28,  2004,  unless  extended by the  Company,  by surrender of the
Warrant  Certificate  with the  Purchase  Form,  which is printed on the reverse
thereof (or a reasonable  facsimile  thereof),  duly executed by such holder, to
the Warrant Agent at its principal office in New York accompanied by payment, in
cash or by certified or official bank check payable to the order of the Company,
in an amount  equal to the  product  of the  number  of  shares of Common  Stock
issuable upon exercise of the Warrant  represented by such Warrant  Certificate,
as adjusted  pursuant to the  provisions of Section 3 hereof,  multiplied by the
exercise  price of $3.00,  as adjusted  pursuant to the  provisions of Section 3
hereof  (the  applicable  price as so  adjusted  from time to time being  herein
called the "Purchase Price"),  and such holder shall be entitled to receive such
number of fully paid and  nonassessable  shares of Common Stock, as so adjusted,
at the time of such exercise.

(b) Time of  Exercise.  Each  exercise of Warrants  shall be deemed to have been
effective  immediately  prior to the close of  business on the  business  day on
which  the  Warrant  Certificate  relating  to such  Warrants  shall  have  been
surrendered  to the Warrant Agent as provided in Section 2(a),  and at such time
the person or persons in whose name or names any certificate or certificates for
shares of Common  Stock  shall be  issuable  upon such  exercise  as provided in
Section  2(c)  shall be deemed to have  become  the  holder or holders of record
thereof.

(c)  Issuance  of Shares of  Common  Stock;  No  Fractional  Shares.  As soon as
practicable after the exercise of any Warrant,  and in any event within ten (10)
days after receipt by the Company of the notice of exercise  under Section 2(a),
the Company at its expense  (including the payment by it of any applicable issue
taxes)  will  cause to be  issued  in the name of and  delivered  to the  holder
thereof  or as such  holder  (upon  payment  by such  holder  of any  applicable
transfer taxes) may direct,  (a) a certificate or certificates for the number of
fully paid and  nonassessable  shares of Common Stock to which such holder shall
be entitled upon such exercise  plus, in lieu of any  fractional  share to which
such holder would otherwise be entitled, an amount in cash equal to


                                        2

<PAGE>

such  fraction  multiplied by the then current value of a share of Common Stock,
such current value to be determined as follows: (i) if the Common Stock shall be
listed or  admitted  to  unlisted  trading  privileges  on any  single  national
securities  exchange,  then such current value shall be computed on the basis of
the last  reported  sale price of the Common Stock on such  exchange on the last
business day prior to the date of the exercise of such Warrant upon which a sale
shall have been effected;  or (ii) if the Common Stock shall not be so listed or
admitted to unlisted trading privileges and bid and asked prices therefor in the
over-the-counter  market  shall be  reported  by  NASDAQ,  including  the Nasdaq
National  Market,  then such current value shall be computed on the basis of the
Last  Reported  Sale  Valuation  Method or, in the event such method is not then
used by NASDAQ,  the  average of the  closing  bid and asked  prices on the last
business  day prior to the date of the  exercise of such Warrant as so reported;
or (iii) if the Common  Stock shall be listed or  admitted  to unlisted  trading
privileges on more than one national securities exchange or one or more national
securities exchanges and in the over-the-counter market, then such current value
shall,  if different as a result of calculation  under the applicable  method(s)
described above in this Section, be deemed to be the higher number calculated in
connection therewith;  or (iv) if the shares of Common Stock are traded over the
counter  but not on any  national  securities  exchange  and  not in the  NASDAQ
National Market System,  the average of the mean bid and asked prices per share,
as reported by The National Quotation Bureau,  Inc., or an equivalent  generally
accepted reporting  service,  or (v) if the Common Stock shall not be so listed,
admitted to unlisted trading privileges, or traded over the counter and such bid
and asked  prices shall not be so  reported,  then such  current  value shall be
computed  on the  basis of the book  value of  Common  Stock as of the  close of
business on the last day of the month immediately  preceding the date upon which
such Warrant was exercised,  as determined by the Company;  and (b) in case such
exercise  includes  only  part  of  the  Warrants  represented  by  any  Warrant
Certificate,  a new Warrant  Certificate or Warrant  Certificates of like tenor,
calling in the  aggregate on the face or faces  thereof for the number of shares
of Common Stock equal (without  giving effect to any adjustment  therein) to the
number of such shares called for on the face of such Warrant  Certificate  minus
the number of such shares designated by the holder for such exercise as provided
in Section 2(a). Warrants represented by a properly assigned Warrant Certificate
may be exercised by a new holder without first having a new Warrant  Certificate
issued.

(d) Extension of Exercise  Period;  Change of Exercise  Price.  The Company may,
upon notice given to the Warrant  Agent,  and without the consent of the holders
of the Warrant  Certificates,  (a) reduce the  Purchase  Price during all or any
portion of the originally  stated  exercise period or (b) extend the period over
which the Warrants are exercisable beyond May 28, 2004, and increase or decrease
the Purchase Price for any period the Warrant  exercise  period is extended.  In
the case of the  extension  of the  exercise  period or a change in the Purchase
Price,  the Company must  provide the Warrant  Agent and the  Warrantholders  of
record notice of such extension of the exercise period,  specifying, as the case
may be, the time to which such exercise  period is extended,  or specifying  the
new  Purchase  Price and the  periods  for which such new  Purchase  Price is in
effect, a reasonable time prior to the date such extension or new Purchase Price
is to take  effect,  such  reasonable  time to be  commercially  reasonable  and
consistent with applicable securities laws and regulations.


                                        3

<PAGE>

Section 3 Antidilution Provisions.

(a)(i) Adjustment of Purchase Price. In the event that: (i) any dividends on any
class of stock of the Company payable in Common Stock or securities  convertible
into Common Stock shall be paid by the Company; (ii) the Company shall subdivide
its then outstanding  shares of Common Stock into a greater number of shares; or
(iii)  the  Company  shall  combine  outstanding  shares  of  Common  Stock,  by
reclassification  or otherwise;  then, in any such event,  the Purchase Price in
effect  immediately  prior to such event shall (until  adjusted  again  pursuant
hereto) be adjusted  immediately  after such event to a price (calculated to the
nearest  full cent)  determined  by dividing  (A) the number of shares of Common
Stock  outstanding  immediately  prior  to such  event,  multiplied  by the then
existing  Purchase  Price,  by (B) the total  number  of shares of Common  Stock
outstanding  immediately  after such event  (including  in each case the maximum
number  of  shares  of  Common  Stock  issuable  in  respect  of any  securities
convertible into Common Stock), and the resulting quotient shall be the adjusted
Purchase Price per share.

(a)(ii) No adjustment of the Purchase  Price shall be made if the amount of such
adjustments  shall be less than $.05 per share,  but in such case any adjustment
that would  otherwise be required  then to be made shall be carried  forward and
shall be made at the  time and  together  with  the next  subsequent  adjustment
which,  together with any adjustment or adjustments  so carried  forward,  shall
amount to not less than $.05 per share.

(b)  Adjustment of Number of Shares  Purchasable  On Exercise of Warrants.  Upon
each  adjustment  of the  Purchase  Price  pursuant to Section  3(a) above,  the
registered   holder  of  each  Warrant  shall  thereafter  (until  another  such
adjustment) be entitled to purchase at the adjusted Purchase Price the number of
shares, calculated to the nearest full share, obtained by multiplying the number
of shares  specified in such Warrant (as adjusted as a result of all adjustments
in the Purchase Price in effect prior to such  adjustment) by the Purchase Price
in effect prior to such  adjustment  and dividing the product so obtained by the
adjusted Purchase Price.

(c) Notice as to  Adjustment.  Upon any  adjustment of the Purchase Price and an
increase or decrease in the number of shares of Common  Stock  purchasable  upon
the exercise of the  Warrants,  then,  and in each such case,  the Company shall
within ten (10) days after the effective  date of such  adjustment  give written
notice  thereof,  by  first  class  mail,  postage  prepaid,  addressed  to each
registered  Warrantholder  at the address of such  Warrantholder as shown on the
books of the Company,  which notice shall state the adjusted  Purchase Price and
the increased or decreased number of shares purchasable upon the exercise of the
Warrants,  setting forth in reasonable  detail the method of calculation and the
facts upon which such calculation is based.

(d) Effect of  Reorganization,  Reclassification,  Merger,  Etc.  If at any time
while any Warrant is outstanding  there should be any capital  reorganization or
reclassification  of the capital  stock of the Company  (other than the issue of
any shares of Common Stock in subdivision of outstanding  shares of Common Stock
by reclassification or otherwise and other than a combination of shares provided
for in Section 3(a) hereof) or any  consolidation  or merger of the Company with
another  corporation  or any sale,  conveyance,  lease or other  transfer by the
Company of all or  substantially  all of its property to any other  corporation,
the holder of any Warrant shall, during


                                        4

<PAGE>

the remainder of the period such Warrant is exercisable, be entitled to receive,
upon  payment  of the  Purchase  Price,  the  number of shares of stock or other
securities or property of the Company, or of the successor corporation resulting
from such  consolidation or merger,  or of the corporation to which the property
of the Company has been sold, conveyed, leased or otherwise transferred,  as the
case may be, to which the Common Stock (and any other  securities  and property)
of the Company,  deliverable upon the exercise of such Warrant,  would have been
entitled upon such capital  reorganization,  reclassification  of capital stock,
consolidation, merger, sale, conveyance, lease or other transfer if such Warrant
had  been   exercised   immediately   prior  to  such  capital   reorganization,
reclassification  of capital stock,  consolidation,  merger,  sale,  conveyance,
lease or other  transfer;  and,  in any such case,  appropriate  adjustment  (as
determined  by the  Board  of  Directors  of the  Company)  shall be made in the
application of the  provisions set forth in this Warrant  Agreement with respect
to the rights and interests thereafter of the Warrantholders to the end that the
provisions set forth in this Warrant Agreement  (including the adjustment of the
Purchase  Price and the  number  of shares  issuable  upon the  exercise  of the
Warrants)  shall  thereafter  be  applicable,  as  near  as  may  be  reasonably
practicable,  in relation to any shares or other property thereafter deliverable
upon  the  exercise  of the  Warrants  as if the  Warrants  had  been  exercised
immediately prior to such capital  reorganization,  reclassification  of capital
stock, consolidation,  merger, sale, conveyance, lease or other transfer and the
Warrantholders had carried out the terms of the exchange as provided for by such
capital reorganization,  reclassification,  consolidation or merger. The Company
shall not  effect  any such  capital  reorganization,  consolidation,  merger or
transfer  unless,  upon or  prior to the  consummation  thereof,  the  successor
corporation  or the  corporation  to which the  property of the Company has been
sold,  conveyed,  leased  or  otherwise  transferred  shall  assume  by  written
instrument  the  obligation to deliver to the holder of each Warrant such shares
of stock,  securities,  cash or property  as in  accordance  with the  foregoing
provisions such holder shall be entitled to purchase.

(e) Prior Notice as to Certain Events. In case at any time:

the Company  shall pay any dividend  upon its Common  Stock  payable in stock or
make any  distribution  (other than cash dividends) to the holders of its Common
Stock; or

the Company shall offer for  subscription  pro rata to the holders of its Common
Stock any additional shares of stock of any class or any other rights; or

there shall be any capital  reorganization  or  reclassification  of the capital
stock of the Company,  or  consolidation or merger of the Company with, or sale,
conveyance,  lease or other transfer of all or  substantially  all of its assets
to, another corporation; or

there shall be a voluntary or involuntary dissolution, liquidation or winding up
of the Company;

then in any one or more of such  cases,  the  Company  shall give prior  written
notice,  by first class mail,  postage  prepaid,  addressed  to each  registered
Warrantholder at the address of such  Warrantholder as shown on the books of the
Company,  of the date on which (x) the  books of the  Company  shall  close or a
record  shall be taken for such stock  dividend,  distribution  or  subscription
rights  or (y) such  reorganization,  reclassification,  consolidation,  merger,
sale,


                                        5

<PAGE>

dissolution,  liquidation  or winding up shall take  place,  as the case may be.
Such  notice  shall also  specify the date as of which the holders of the Common
Stock of record shall participate in such dividend, distribution or subscription
rights or shall be entitled to exchange  their  Common Stock for  securities  or
other  property   deliverable   upon  such   reorganization,   reclassification,
consolidation,  merger, sale,  dissolution,  liquidation,  or winding up, as the
case may be. Such written  notice shall be given at least twenty (20) days prior
to the action in question and not less than twenty (20) days prior to the record
date or the date on which the  Company's  transfer  books are  closed in respect
thereto.

(f) Certain  Obligations  of the Company.  The Company will not, by amendment of
its articles of incorporation or through any reorganization, transfer of assets,
consolidation,  merger,  dissolution,  issue or sale of  securities or any other
voluntary action, avoid or seek to avoid the observance or performance of any of
the terms of this Warrant Agreement or the Warrant Certificate,  but will at all
times in good  faith  assist  in the  carrying  out of all such  terms.  Without
limiting the  generality  of the  foregoing,  the Company (a) will take all such
action as may be necessary or  appropriate in order that the Company may validly
and  legally  issue fully paid and  nonassessable  shares of such stock upon the
exercise of all  Warrants  from time to time  outstanding,  and (b) will not (i)
transfer  all or  substantially  all of its  properties  and assets to any other
person or entity,  or (ii) consolidate with or merge into any other entity where
the Company is not the continuing or surviving entity, or (iii) permit any other
entity to  consolidate  with or merge into the Company  where the Company is the
continuing or surviving  entity but, in connection  with such  consolidation  or
merger,  the Common Stock then issuable upon the exercise of the Warrants  shall
be changed into or exchanged  for shares or other  securities or property of any
other  entity  unless,  in any  such  case,  the  other  entity  acquiring  such
properties  and assets,  continuing  or surviving  after such  consolidation  or
merger or issuing or distributing  such shares or other  securities or property,
as the case may be,  shall  expressly  assume in writing and be bound by all the
terms of this Warrant Agreement and the Warrant Certificates.

(g)  Reservation  and Listing of Common  Stock.  The  Company  will at all times
reserve and keep  available,  solely for issuance and delivery upon the exercise
of the Warrants, all shares of Common Stock from time to time issuable upon such
exercise.  All such  shares  shall be  authorized  and,  when  issued  upon such
exercise,  shall  be  validly  issued,  fully  paid  and  nonassessable  with no
liability on the part of the holder thereof.  The Company, at its expense,  will
list on the NASDAQ system,  including the Nasdaq National Market, if applicable,
and on each  national  securities  exchange on which any Common Stock may at any
time be listed,  subject to official notice of issuance,  and will maintain such
listing  of, the  shares of Common  Stock  from time to time  issuable  upon the
exercise of the Warrants.

(h)  Registration  or Exemption for Common Stock.  The Company will use its best
efforts (a) at all times the Warrants are  exercisable  to maintain an effective
registration statement under the Securities Act of 1933, as amended (the "Act"),
covering  Common Stock issuable upon exercise of the Warrants,  (b) from time to
time to  amend or  supplement  the  prospectus  contained  in such  registration
statement to the extent necessary in order to comply with applicable law, (c) to
qualify for exemption from the  registration  requirements of the Act the Common
Stock issuable upon exercise of the Warrants,  and (d) to maintain exemptions or
qualifications, in those


                                        6

<PAGE>

jurisdictions  in which the  original  registration  statement  relating  to the
Warrants was initially qualified, to permit the exercise of the Warrants and the
issuance of the Common Stock pursuant to such exercise.  The Warrant Agent shall
have no responsibility  for the maintenance of such exemptions or qualifications
or for liabilities  arising from the exercise or attempted  exercise of Warrants
in jurisdictions  where exemptions or qualifications have not been maintained or
are otherwise unavailable.

Section 4 Redemption of Warrants.

(a) Redemption  Price. The Warrants may be redeemed at the option of the Company
in whole, at any time on or after issuance,  and on or before May 28, 2004, upon
notice as set forth in Section 4(b), and at a redemption price equal to $.01 per
Warrant, provided that (a) the last reported sale price of the Common Stock on a
national securities exchange, if the Common Stock shall be listed or admitted to
unlisted  trading  privileges  on a  national  securities  exchange,  or (b) the
closing bid price of the Common Stock on the NASDAQ system,  if the Common Stock
is not so listed or admitted to unlisted trading privileges,  or (c) the average
of the mean of the bid and asked  prices as reported by The  National  Quotation
Bureau, or another generally accepted quotation service,  has been at least 150%
of the then the effective  Purchase Price on each of the 20 consecutive  trading
days ending on the third day before notice of redemption is given.

(b) Notice of Redemption. In the case of any redemption of Warrants, the Company
or, at its request,  the Warrant  Agent in the name of and at the expense of the
Company,  shall give notice of such redemption to the holders of the Warrants to
be redeemed as hereinafter  provided in this Section 4(b).  Notice of redemption
to the  holders of  Warrants  shall be given by mailing  by  first-class  mail a
notice  of such  redemption  not less than 30 days  prior to the date  fixed for
redemption.  Any notice which is given in the manner  herein  provided  shall be
conclusively  presumed  to have  been  duly  given,  whether  or not the  holder
receives  the notice.  In any case,  failure  duly to give such  notice,  or any
defect in such notice, to the holder of any Warrant Certificate shall not affect
the validity of the  proceedings  for the redemption of Warrants  represented by
any other Warrant Certificate. Each such notice shall specify the date fixed for
redemption,  the place of redemption and the  redemption  price of $.01 at which
each Warrant is to be redeemed,  and shall state that payment of the  redemption
price of the Warrants will be made on surrender of the Warrants at such place of
redemption, and that if not exercised by the close of business on the date fixed
for redemption,  the exercise  rights of the Warrants  identified for redemption
shall expire  unless  extended by the Company.  Such notice shall also state the
current  Purchase Price and the date on which the right to exercise the Warrants
will expire unless extended by the Company.

(c) Payment of Warrants on Redemption; Deposit of Redemption Price. If notice of
redemption  shall have been given as provided in Section  4(b),  the  redemption
price of $.01 per Warrant  shall,  unless the Warrant is  theretofore  exercised
pursuant  to the terms  hereof,  become  due and  payable on the date and at the
place stated in such notice. On and after such date of redemption, provided that
cash  sufficient  for the  redemption  thereof  shall then be  deposited  by the
Company with the Warrant  Agent for that  purpose,  the  exercise  rights of the
Warrants  identified for redemption shall expire.  On presentation and surrender
of Warrant Certificates at such place of payment


                                        7

<PAGE>

specified in such notice,  the Warrants  identified for redemption shall be paid
and  redeemed at the  redemption  price of $.01 per  Warrant.  Prior to the date
fixed for redemption, the Company shall deposit with the Warrant Agent an amount
of money sufficient to pay the redemption  price of all the Warrants  identified
for  redemption.  Any monies  which shall have been  deposited  with the Warrant
Agent for  redemption of Warrants and which are not required for that purpose by
reason of exercise of Warrants  shall be repaid to the Company upon  delivery to
the Warrant Agent of evidence satisfactory to it of such exercise.

Section 5 Certain  Other  Provisions  Relating  to Rights of  Holders of Warrant
Certificates.

(a) No Rights  of  Shareholders.  The  Warrant  Certificates  shall be issued in
registered form only. No Warrant Certificate shall entitle the holder thereof to
any of the  rights  of a holder  of  shares  of  Common  Stock  of the  Company,
including, without limitation, the right to vote, to receive dividends and other
distributions, or to receive any notice of, or to attend, meetings of holders of
Common Stock or any other proceedings of the Company.

(b) Loss, Theft, Destruction or Mutilation of Warrant Certificates. Upon receipt
by the Warrant Agent of evidence reasonably satisfactory to the Warrant Agent of
the loss, theft,  destruction or mutilation of any Warrant Certificate,  and (a)
in the case of any such  loss,  theft,  or  destruction,  upon  delivery  to the
Warrant Agent of an indemnity  bond in form and amount,  and issued by a bonding
company,  reasonably satisfactory to the Company, or (b) in the case of any such
mutilation,  upon  surrender to and  cancellation  by the Warrant  Agent of such
Warrant  Certificate,  the  Company at its  expense  will  execute and cause the
Warrant  Agent to  countersign  and  deliver,  in lieu  thereof,  a new  Warrant
Certificate of like tenor.

(c) Transfer Agent; Cancellation of Warrant Certificates;  Unexercised Warrants.
American  Stock  Transfer  Company (and any  successor),  as transfer agent (the
"Transfer Agent"), is hereby irrevocably authorized and directed at all times to
reserve such number of authorized  and unissued  shares of Common Stock as shall
be  sufficient  to permit the exercise in full of all Warrants from time to time
outstanding.  The Company  will keep a copy of this  Agreement  on file with the
Transfer  Agent.  The  Warrant  Agent,  and any  successor  thereto,  is  hereby
irrevocably  authorized to requisition from time to time from the Transfer Agent
certificates  for shares of Common Stock required for exercise of Warrants.  The
Company  will supply the  Transfer  Agent with duly  executed  certificates  for
shares  of Common  Stock  for such  purpose  and will  make  available  any cash
required in settlement of fractional share interests.  All Warrant  Certificates
surrendered upon the exercise or redemption of Warrants shall be canceled by the
Warrant Agent and shall  thereafter be delivered to the Company;  such cancelled
Warrant Certificates,  with the Purchase Form on the reverse thereof duly filled
in and  signed,  shall  constitute  conclusive  evidence  as between the parties
hereto of the  numbers of shares of Common  Stock  which  shall have been issued
upon  exercises of Warrants.  Promptly  after the last day on which the Warrants
are  exercisable  (set forth in Section  2(a)  above),  the Warrant  Agent shall
certify to the Company the  aggregate  number of Warrants then  outstanding  and
unexercised.  No shares of Common  Stock  shall be subject to  reservation  with
respect to  Warrants  not  exercised  prior to the time and date  identified  in
Section 2(a) above as the last time and date at which Warrants may be exercised.


                                        8

<PAGE>

Section 6 Transfer and Exchange of Warrant Certificates.

(a) Warrant Register; Transfer or Exchange of Warrant Certificates.  The Warrant
Agent shall  cause to be kept at the  principal  office of the  Warrant  Agent a
register  (the  "Warrant  Register")  in  which,   subject  to  such  reasonable
regulations  as the  Company  may  prescribe,  provisions  shall be made for the
registration of transfers and exchanges of Warrant Certificates.  Upon surrender
for transfer or exchange of any Warrant Certificates,  properly endorsed, to the
Warrant Agent, the Warrant Agent at the Company's expense will issue and deliver
to or upon the order of the holder thereof a new Warrant  Certificate or Warrant
Certificates  of like tenor,  in the name of such holder or as such holder (upon
payment by such holder of any applicable transfer taxes) may direct,  calling in
the  aggregate  on the face or faces  thereof for the number of shares of Common
Stock  called for on the face of the Warrant  Certificate  so  surrendered.  Any
Warrant  Certificate  surrendered for transfer or exchange shall be cancelled by
the Warrant Agent and shall thereafter be delivered to the Company.

(b) Identity of  Warrantholders.  Until a Warrant  Certificate is transferred in
the Warrant Register,  the Company and the Warrant Agent may treat the person in
whose name the Warrant  Certificate  is registered as the absolute owner thereof
and of the Warrants  represented  thereby for all purposes,  notwithstanding any
notice to the  contrary,  except that,  if and when any Warrant  Certificate  is
properly assigned in blank, the Company and the Warrant Agent may (but shall not
be obligated to) treat the bearer  thereof as the absolute  owner of the Warrant
Certificate  and  of  the  Warrants   represented   thereby  for  all  purposes,
notwithstanding any notice to the contrary.

Section 7 Concerning the Warrant Agent

(a) Taxes.  The Company  will,  from time to time,  promptly  pay to the Warrant
Agent,  or make provision  satisfactory to the Warrant Agent for the payment of,
all taxes and charges that may be imposed by the United States or any State upon
the  Company or the  Warrant  Agent upon the  transfer  or delivery of shares of
Common  Stock  upon the  exercise  of  Warrants,  but the  Company  shall not be
obligated to pay any tax imposed in connection with any transfer involved in the
delivery of a certificate for shares of Common Stock in any name other than that
of the registered  holder of the Warrant  Certificate  surrendered in connection
with the purchase thereof.

(b) Replacement of Warrant Agent in Certain Circumstances. The Warrant Agent may
resign its duties and be  discharged  from all  further  duties and  liabilities
hereunder after giving thirty (30) days notice in writing to the Company, except
that such shorter notice may be given as the Company shall,  in writing,  accept
as  sufficient.  The Company may discharge the Warrant Agent at any time with or
without  reason,  effective  upon thirty (30) days written notice to the Warrant
Agent or 10 such shorter period as the Warrant Agent shall,  in writing,  accept
as  sufficient.  If the office of Warrant Agent becomes  vacant by  resignation,
discharge,  incapacity to act or otherwise, the Company shall appoint in writing
a new Warrant Agent, the principal office of which shall be in Delaware.  If the
Company shall fail to make such appointment  within a period of thirty (30) days
after it has been notified in writing of such  resignation  or incapacity by the
resigning  or  incapacitated  Warrant  Agent  or  by  the  holder  of a  Warrant
Certificate,  then the holder of any Warrant  Certificate may apply to any court
of competent jurisdiction for the appointment of a


                                        9

<PAGE>

new Warrant Agent. Any new Warrant Agent, whether appointed by the Company or by
such a court, shall be a corporation organized and doing business under the laws
of the United States or a State thereof, of good standing,  and having an office
in Delaware,  which is authorized  under such laws to exercise  corporate  trust
powers  and is  subject  to  supervision  or  examination  by  Federal  or State
authority. Any new Warrant Agent appointed hereunder shall execute,  acknowledge
and deliver to the Company an instrument  accepting such  appointment  hereunder
and  thereupon  such new  Warrant  Agent  without  any further act or deed shall
become vested with all the rights,  powers,  duties and  responsibilities of the
Warrant Agent  hereunder with like effect as if it had been named as the Warrant
Agent;  but if for any  reason it becomes  necessary  or  expedient  to have the
former Warrant Agent execute and deliver any further assurance,  conveyance, act
or deed,  the same shall be done and shall be legally and validly  executed  and
delivered by the former Warrant Agent.  Not later than the effective date of any
such  appointment  the Company shall file notice thereof with the former Warrant
Agent.  The Company shall  promptly give notice of any such  appointment  to the
holders of the Warrant  Certificates  by mail to their addresses as shown in the
Warrant  Register.  Failure to file or give such notice,  or any defect therein,
shall not affect the legality or validity of the  appointment  of the  successor
Warrant Agent.

(c) Successor Warrant Agent. Any company into which the Warrant Agent or any new
Warrant Agent may be merged or converted or with which it may be consolidated or
any company resulting from any merger,  conversion or consolidation to which the
Warrant  Agent or any new Warrant  Agent shall be a party shall be the successor
Warrant  Agent under this Warrant  Agreement  without any further act;  provided
that if such  company  would not be  eligible  for  appointment  as a  successor
Warrant Agent under the provisions of paragraph of this Section 7(b) the Company
shall forthwith  appoint a new Warrant Agent in accordance with such provisions.
Any such  successor  Warrant Agent may adopt the prior  countersignature  of any
predecessor Warrant Agent and deliver Warrant Certificates countersigned and not
delivered  by  such  predecessor   Warrant  Agent  or  may  countersign  Warrant
Certificates  either in the name of any predecessor Warrant Agent or the name of
the successor Warrant Agent.

(d)(i)  Remuneration  of Warrant  Agent.  The Company will pay the Warrant Agent
reasonable  remuneration  for its services as Warrant  Agent  hereunder and will
reimburse  the Warrant Agent upon demand for all  expenditures  that the Warrant
Agent may reasonably incur in the execution of its duties hereunder.

(d)(ii) Further Assurances. The Company will perform, exercise,  acknowledge and
deliver or cause to be performed, executed,  acknowledged and delivered all such
further and other acts, instruments and assurances as may reasonably be required
by the Warrant  Agent for the carrying out or performing by the Warrant Agent of
the provisions of this Warrant Agreement.

(e)(i)  Limitations on  Liabilities of the Warrant Agent.  The Warrant Agent may
consult with legal counsel (who may be legal  counsel for the Company),  and the
opinion of such counsel shall be full and complete  authorization and protection
of the Warrant  Agent as to any action  taken or omitted by it in good faith and
in accordance  with such opinion.  Whenever,  in the  performance  of its duties
under this Warrant Agreement, the Warrant Agent shall deem it necessary or


                                       10

<PAGE>

desirable  that any matter be proved or  established,  or that any  instructions
with respect to the performance of its duties hereunder be given, by the Company
prior to taking or suffering  any action  hereunder,  such matter  (unless other
evidence in respect thereof be herein specifically  prescribed) may be deemed to
be conclusively proved and established,  or such instructions may be given, by a
certificate  or instrument  signed by an officer of the Company and delivered to
the  Warrant  Agent;   and  such   certificate  or  instrument   shall  be  full
authorization  to the  Warrant  Agent for any action  taken or  suffered in good
faith by it under the provisions of this Warrant Agreement in reliance upon such
certificate or  instrument;  but in its discretion the Warrant Agent may in lieu
thereof  accept  other  evidence of such matter or may require  such  further or
additional evidence as it may deem reasonable.

(ii) The Warrant Agent shall be liable  hereunder only for its own negligence or
willful  misconduct.  The Warrant Agent shall act hereunder solely as agent, and
its duties shall be  determined  solely by the  provisions  hereof.  The Company
agrees to indemnify the Warrant  Agent and save it harmless  against any and all
liabilities,  including judgments,  costs and counsel fees, for anything done or
omitted by the Warrant Agent in the execution of this Warrant  Agreement  except
as a result of the Warrant Agent's negligence or willful misconduct.

(iii) The  Warrant  Agent  shall  not be  liable  for or by reason of any of the
statements  of fact or recitals  contained in this  Warrant  Agreement or in the
Warrant  Certificates  (except its  countersignature  thereof) or be required to
verify the same, but all such statements and recitals are and shall be deemed to
have been made by the Company only.

(iv) The Warrant Agent shall not be under any  responsibility  in respect to the
validity or execution of any Warrant  Certificate  (except its  countersignature
thereof);  nor shall it be  responsible  for any  breach by the  Company  of any
covenant or  condition  contained  in this  Warrant  Agreement or in any Warrant
Certificate; nor shall it be responsible for the making of any adjustment in the
Purchase  Price,  or number of shares  issuable  upon  exercise  of the  Warrant
Certificates  or  responsible  for the  manner,  method  or  amount  of any such
adjustment or the facts that would require any such adjustment;  nor shall it by
any act  hereunder  be deemed to make any  representation  or warranty as to the
authorization or reservation of any shares of Common Stock to be issued pursuant
to this Warrant Agreement or any Warrant Certificate or as to whether any shares
of Common Stock or other securities are or will be validly authorized and issued
and fully paid and nonassessable.

(v) Amendment and  Modification.  The Warrant Agent may,  without the consent or
concurrence  of  the  holders  of  the  Warrant  Certificates,  by  supplemental
agreement  or  otherwise,  join  with the  Company  in  making  any  changes  or
corrections  in this  Warrant  Agreement  that they shall  have been  advised by
counsel (a) are required to cure any  ambiguity  or to correct any  defective or
inconsistent  provision or clerical omission or mistake or manifest error herein
contained,  (b) add to the obligations of the Company in this Warrant  Agreement
further  obligations  thereafter to be observed by it, or surrender any right or
power  reserved to or conferred upon the Company in this Warrant  Agreement,  or
(c) do not or will not adversely affect, alter or change the rights,  privileges
or immunities of the holders of Warrant Certificates not provided for under this
Warrant Agreement; provided, however, that any term of this Warrant Agreement or
any Warrant


                                       11

<PAGE>

Certificate may be changed, waived, discharged or terminated by an instrument in
writing signed by each party against which  enforcement of such change,  waiver,
discharge or termination  is sought,  or by which the same is to be performed or
observed.

Section 8 Other Matters.

(a)  Successors  and Assigns.  All the covenants and  provisions of this Warrant
Agreement  by or for the benefit of the Company or the Warrant  Agent shall bind
and inure to the benefit of their respective successors and assigns.

(b) Notices.  Any notice or demand  authorized  by this Warrant  Agreement to be
given or made by the Warrant  Agent or by the holder of any Warrant  Certificate
to or on the Company shall be sufficiently  given or made if sent by first class
or registered mail,  postage prepaid,  addressed (until another address is filed
in writing by the Company with the Warrant Agent) as follows:

Pipeline Data Inc.
250 East Hartsdale Avenue, Suite 21
Hartsdale, NY 10530
Attention: Chief Financial Officer

Any notice or demand authorized by this Warrant Agreement to be given or made by
the holder of any  Warrant  Certificate  or by the  Company to or on the Warrant
Agent shall be  sufficiently  given or made if sent by first class or registered
mail,  postage prepaid,  addressed (until another address is filed in writing by
the Warrant Agent with the Company) as follows

American Stock Transfer Company
2 Broadway
New York, NY 10004

(c) Governing Law. This Warrant Agreement and the Warrant Certificates are being
delivered  in the State of  Delaware  and shall be  construed  and  enforced  in
accordance with and governed by the laws of such State.

(d) No Benefits  Conferred.  Nothing in this  Warrant  Agreement  expressed  and
nothing that may be implied from any of the  provisions  hereof is intended,  or
shall be construed,  to confer upon, or give to, any person or corporation other
than  the  Company,   the  Warrant  Agent,   and  the  holders  of  the  Warrant
Certificates, any right, remedy or claim under or by reason of this Agreement or
of any covenant,  condition,  stipulation,  promise or agreement herein; and all
covenants,  conditions,  stipulations,  promises and  agreements in this Warrant
Agreement  contained shall be for the sole and exclusive benefit of the Company,
the Warrant Agent,  their  respective  successors and the holders of the Warrant
Certificates.

(e)  Headings.  The  descriptive  headings  used in this Warrant  Agreement  are
inserted  for  convenience  only and shall not  control or affect the meaning or
construction of any of the provisions hereof.


                                       12

<PAGE>

IN WITNESS WHEREOF, this Warrant Agreement has been duly executed by the parties
hereto as of the day and year first above written.
                                                    Pipeline Data Inc.

                                                    By _________________________
                                                    Its ________________________

American Stock Transfer Company
By _______________________________________
Its _______________________________________

<PAGE>


EXHIBIT A

FORM OF CLASS A REDEEMABLE WARRANT CERTIFICATE

THIS WARRANT CERTIFICATE MAY BE TRANSFERRED SEPARATELY FROM THE
COMMON STOCK CERTIFICATE WITH WHICH IT IS INITIALLY ISSUED

EXERCISABLE ON OR BEFORE, AND VOID AFTER, 5:00 P.M. NEW YORK CITY TIME,
MAY 28, 2004

No. W- _____      Certificate for __________ Warrants

WARRANT CUSIP :

WARRANTS TO PURCHASE COMMON STOCK OF PIPELINE DATA INC.


                                       13

<PAGE>

INCORPORATED UNDER THE LAWS OF THE STATE OF DELAWARE

THIS CERTIFIES that  ___________________________________________  or assigns, is
the owner of the number of Warrants  set forth above,  each of which  represents
the right to purchase  from  Pipeline  Data Inc.,  a Delaware  corporation  (the
"Company"),  at any time on or before  5:00 p.m.,  New York City  time,  May 28,
2004, upon compliance with and subject to the conditions set forth herein and in
the Warrant Agreement hereinafter referred to, one share (subject to adjustments
referred  to below) of the Common  Stock of the  Company  (such  shares or other
securities or property  purchasable  upon exercise of the Warrants  being herein
called  the  "Shares"),  by  surrendering  this  Warrant  Certificate,  with the
Purchase  Form on the reverse side duly  executed,  at the  principal  office of
American Stock Transfer Company or its successor, as warrant agent (the "Warrant
Agent"),  and by paying in full,  in cash or by certified or official bank check
payable to the order of the Company, the purchase price of $5.00 per share.

Upon any  exercise  of less  than all the  Warrants  evidenced  by this  Warrant
Certificate,  there shall be issued to the holder a new Warrant  Certificate  in
respect of the Warrants as to which this Warrant Certificate was not exercised.

Upon the surrender for transfer or exchange hereof,  properly  endorsed,  to the
Warrant Agent, the Warrant Agent at the Company's expense will issue and deliver
to the  order  of  the  holder  hereof  a new  Warrant  Certificate  or  Warrant
Certificates  of like tenor,  in the name of such holder or as such holder (upon
payment by such holder of any applicable transfer taxes) may direct,  calling in
the  aggregate  on the face or faces  thereof for the number of shares of Common
Stock called for on the face hereof.

The Warrant  Certificates  are issued only as registered  Warrant  Certificates.
Until this Warrant  Certificate  is  transferred  in the Warrant  Register,  the
Company  and the Warrant  Agent may treat the person in whose name this  Warrant
Certificate  is  registered  as the  absolute  owner  hereof and of the Warrants
represented hereby for all purposes, notwithstanding any notice to the contrary.

This  Warrant  Certificate  is issued  under the Warrant  Agreement  dated as of
August __, 1999, between the Company and the Warrant Agent and is subject to the
terms and provisions contained in said Warrant Agreement,  to all of which terms
and  provisions the registered  holder of this Warrant  Certificate  consents by
acceptance hereof. Copies of said Warrant Agreement are on file at the principal
office of the  Warrant  Agent in New York and may be  obtained by writing to the
Warrant Agent.

The number of Shares receivable upon the exercise of the Warrants represented by
this  Warrant  Certificate  and the  purchase  price per share  are  subject  to
adjustment  upon the  happening  of  certain  events  specified  in the  Warrant
Agreement (which  provisions are contained in Section 3 of the Warrant Agreement
and are hereby incorporated by reference).

No  fractional  Shares of the  Company's  Common  Stock will be issued  upon the
exercise  of  Warrants.  As to any final  fraction  of a share which a holder of
Warrants  exercised  in the same  transaction  would  otherwise  be  entitled to
purchase on such exercise, the Company shall pay a


                                       14

<PAGE>

cash  adjustment in lieu of any fractional  Share  determined as provided in the
Warrant Agreement.

The Warrants may be redeemed by the Company,  in whole,  at any time on or after
issuance,  and on or before  May 28,  2004,  at a  redemption  price of $.01 per
Warrant,  upon notice of such  redemption as set forth below,  provided that (a)
the last  reported  sale  price of the  Common  Stock on a  national  securities
exchange,  if the Common  Stock shall be listed or admitted to unlisted  trading
privileges on a national  securities  exchange,  or (b) the closing bid price of
the Common Stock on the NASDAQ  system,  if the Common Stock is not so listed or
admitted to unlisted trading privileges,  or (c) if the Common Stock trades over
the counter but is not reported in the NASDAQ  National  Market System or traded
on any  national  securities  exchange,  the  average  of the mean bid and asked
prices per share, as reported by The National  Quotation  Bureau,  Inc. or other
generally  accepted  quotation  service,  has been at least 150% of the then the
effective  Purchase Price on each of the 20  consecutive  trading days ending on
the third day before notice of redemption is given.  Notice of redemption  shall
be mailed not less than thirty (30) days prior to the date fixed for  redemption
to the  holders of  Warrants at their last  registered  addresses.  If notice of
redemption  shall have been given as provided in the Warrant  Agreement and cash
sufficient for the redemption be deposited by the Company for that purpose,  the
exercise  rights of the Warrants  identified for redemption  shall expire at the
close of business on such date of redemption unless extended by the Company.

This  Warrant  Certificate  shall not  entitle  the holder  hereof to any of the
rights  of  a  holder  of  Common  Stock  of  the  Company,  including,  without
limitation, the right to vote, to receive dividends and other distributions,  to
exercise  any  preemptive  right,  or to  receive  any  notice  of, or to attend
meetings of holders of Common Stock or any other proceedings of the Company.

This  Warrant  Certificate  shall  be void  and  the  Warrants  and  any  rights
represented  hereby shall cease unless exercised on or before 5:00 P.M. New York
City time on May 28, 2004, unless extended by the Company.

This Warrant  Certificate shall not be valid for any purpose until it shall have
been countersigned by the Warrant Agent.

WITNESS the facsimile signatures of the Company's duly authorized officers.

Dated: ______________                     Pipeline Data Inc.


                                            By _________________________________
                                            Its ________________________________


COUNTERSIGNED AND REGISTERED:

American Stock Transfer Company
as Warrant Agent

By __________________________
Authorized Signatory


                                       15

<PAGE>

[REVERSE OF WARRANT CERTIFICATE]

THE CERTIFICATE OF INCORPORATION OF THE COMPANY GRANTS TO THE BOARD OF DIRECTORS
THE POWER TO ISSUE ONE OR MORE SERIES OR CLASSES OF  PREFERRED  STOCK AND TO FIX
THE DESIGNATION AND POWERS, PREFERENCES,  RIGHTS,  QUALIFICATIONS,  LIMITATIONS,
AND  RESTRICTIONS  RELATING TO SHARES OF EACH SUCH SERIES OR CLASS.  THE COMPANY
WILL FURNISH TO ANY SHAREHOLDER UPON REQUEST AND WITHOUT CHARGE A FULL STATEMENT
OF THE DESIGNATION AND POWERS, PREFERENCES, RIGHTS, QUALIFICATIONS, LIMITATIONS,
AND RESTRICTIONS OF EACH CLASS OR SERIES AUTHORIZED TO BE ISSUED, SO FAR AS THEY
HAVE  BEEN  DETERMINED,  AND  THE  AUTHORITY  OF  THE  BOARD  TO  DETERMINE  THE
DESIGNATION AND POWERS, PREFERENCES,  RIGHTS,  QUALIFICATIONS,  LIMITATIONS, AND
RESTRICTIONS OF SUBSEQUENT CLASSES OR SERIES.

THE HOLDER OF THIS  WARRANT  CERTIFICATE  WILL BE ABLE TO EXERCISE  THE WARRANTS
ONLY IF A CURRENT  PROSPECTUS  RELATING TO THE SHARES UNDERLYING THE WARRANTS IS
THEN IN EFFECT AND ONLY IF SUCH  SHARES ARE  QUALIFIED  FOR SALE OR EXEMPT  FROM
QUALIFICATION  UNDER THE APPLICABLE  SECURITIES  LAWS OF THE STATES IN WHICH THE
HOLDER OF THIS WARRANT  CERTIFICATE  RESIDES.  ALTHOUGH THE COMPANY WILL USE ITS
BEST EFFORTS TO MAINTAIN THE EFFECTIVENESS OF A CURRENT PROSPECTUS  COVERING THE
SHARES UNDERLYING THE WARRANTS,  THERE CAN BE NO ASSURANCE THAT THE COMPANY WILL
BE ABLE TO DO SO,  OR TO GET  ANY  REQUIRED  AMENDMENTS  DECLARED  EFFECTIVE  BY
FEDERAL OR STATE  AUTHORITIES IN A TIMELY MANNER.  THE COMPANY WILL BE UNABLE TO
ISSUE SHARES TO THOSE PERSONS  DESIRING TO EXERCISE  THEIR WARRANTS IF A CURRENT
PROSPECTUS COVERING THE SHARES ISSUABLE UPON THE EXERCISE OF THE WARRANTS IS NOT
KEPT EFFECTIVE OR IF SUCH SHARES ARE NOT QUALIFIED NOR EXEMPT FROM QUALIFICATION
IN THE STATES IN WHICH THE HOLDERS OF THE WARRANTS RESIDE.

TO:      Pipeline Data Inc.
c/o American Stock Transfer Company
Warrant Agent

PURCHASE  FORM
(TO BE EXECUTED BY THE REGISTERED HOLDER IN ORDER TO EXERCISE
WARRANT CERTIFICATES)


                                       16

<PAGE>

The undersigned  hereby  irrevocably  elects to exercise  _____________*  of the
Warrants  represented  by the Warrant  Certificate  and to purchase for cash the
Shares  issuable upon the exercise of said Warrants,  and herewith makes payment
of $__________ therefor, and requests that certificates for such Shares shall be
issued in the name of

PLEASE INSERT SOCIAL SECURITY
OR OTHER IDENTIFYING NUMBER OF
REGISTERED HOLDER OF CERTIFICATE
=============================
(Print Name)
- -----------------------------
(Address)
- -----------------------------

Dated: __________________                  Signature(s)      __________________

- ------------------

* Insert  here the  number of  Warrants  evidenced  on the face of this  Warrant
Certificate  (or, in the case of a partial  exercise,  the portion thereof being
exercised),  in either case without making any adjustment for additional  Common
Stock or any  other  securities  or  property  or cash  which,  pursuant  to the
adjustment   provisions  referred  to  in  this  Warrant  Certificate,   may  be
deliverable upon exercise.

ASSIGNMENT FORM
(TO BE EXECUTED BY THE REGISTERED HOLDER IN ORDER TO TRANSFER
WARRANT CERTIFICATES)

 FOR VALUE  RECEIVED,  the  undersigned  hereby  sells,  assigns,  and transfers
___________** of the Warrants represented by this Warrant Certificate unto

- ---------------------------------
PLEASE INSERT SOCIAL SECURITY
OR OTHER IDENTIFYING NUMBER OF ASSIGNEE

- ---------------------------------

- -----------------------------------
(Print name)
- -----------------------------------------
(Address)
- -----------------------------------------

and does hereby irrevocably constitute and appoint  ____________________________
Attorney to transfer this Warrant Certificate on the records of the Company with
full power of substitution in the premises.


                                       17

<PAGE>


Dated: _________________                        Signature(s) ___________________

- -------------------------
Signature(s)
Guaranteed: ________________________

** Insert  here the number of  Warrants  evidenced  on the face of this  Warrant
Certificate (or, in the case of a partial assignment,  the portion thereof being
assigned),  in either case without making any  adjustment for additional  Common
Stock or any  other  securities  or  property  or cash  which,  pursuant  to the
adjustment   provisions  referred  to  in  this  Warrant  Certificate,   may  be
deliverable upon exercise.

NOTICE
The  Signature(s) to the Purchase Form or the Assignment Form must correspond to
the  name(s)  as  written  upon the face of this  Warrant  Certificate  in every
particular without alteration or enlargement or any change whatsoever.

                                      -END-


                                       18



                                                                     Exhibit 3.7


                      CLASS B REDEEMABLE WARRANT AGREEMENT

DATE:    _________, 1999

PARTIES:          Pipeline Data Inc.
250 East Hartsdale Avenue, Suite 21
Hartsdale, NY 10530

American Stock Transfer Company
2 Broadway
New York, NY 10004

RECITALS:

Pipeline Data Inc., a Delaware  corporation (the  "Company"),  proposes to issue
One Million Class B Redeemable  Warrants  ("Warrants")  evidencing  the right to
purchase an aggregate of up to one million  authorized but  previously  unissued
shares of Common Stock,  par value $0.001 per share, of the Company (the "Common
Stock").

The Company desires American Stock Transfer Company (the "Warrant Agent") to act
on behalf of the Company, and the Warrant Agent desires so to act, in connection
with  the  issuance,  registration,  transfer,  exchange  and  exercise  of  the
Warrants.

AGREEMENT:

The Company and the Warrant Agent therefore agree as follows:

Section 1. Appointment of Warrant Agent; Issuance, Form and Execution of Warrant
Certificates.

(a) Appointment of Warrant Agent.  The Company hereby appoints the Warrant Agent
to act as agent for the Company, and the Warrant Agent hereby accepts the agency
established  herein and agrees to perform its agency duties in  accordance  with
the terms and conditions of this Warrant Agreement.

(b) Warrant  Certificates.  The Company shall execute and deliver to the Warrant
Agent  certificates  which the Company has  authorized to represent the Warrants
("Warrant


                                        1

<PAGE>

Certificates").  The Warrant Certificates shall be substantially as set forth in
Exhibit  A and  may  have  such  legends,  summaries  or  endorsements  printed,
lithographed or engraved  thereon as the Company may deem appropriate and as are
not  inconsistent  with the provisions of this Warrant  Agreement,  or as may be
required  to  comply  with any law or with any rule or  regulation  relating  to
listing of the  Warrants on the NASDAQ  system,  including  the Nasdaq  National
Market,  or  on  any  stock  exchange  or  to  conform  to  usage.  The  Warrant
Certificates shall be dated the date of their issuance.

(c)  Execution  of  Warrant  Certificates.  The  Warrant  Certificates  shall be
executed on behalf of the Company by a duly  authorized  officer of the Company,
either  manually  or  by  facsimile  signature  printed  thereon.   The  Warrant
Certificates shall be manually  countersigned by the Warrant Agent and shall not
be valid for any purpose unless so countersigned. Any Warrant Certificate may be
signed on behalf of the  Company by the  person  who at the  actual  date of the
signing of such Warrant  Certificate  shall have been the proper  officer of the
Company,  although at the date of issuance of such Warrant  Certificate any such
person has ceased to be such officer of the Company.

 Section 2.  Exercise of Warrants.

(a) Exercise. Any or all of the Warrants represented by each Warrant Certificate
may be  exercised  by the holder  thereof on or before 5:00 p.m.,  New York City
time,  on May 28,  2004,  unless  extended by the  Company,  by surrender of the
Warrant  Certificate  with the  Purchase  Form,  which is printed on the reverse
thereof (or a reasonable  facsimile  thereof),  duly executed by such holder, to
the Warrant Agent at its principal office in New York accompanied by payment, in
cash or by certified or official bank check payable to the order of the Company,
in an amount  equal to the  product  of the  number  of  shares of Common  Stock
issuable upon exercise of the Warrant  represented by such Warrant  Certificate,
as adjusted  pursuant to the  provisions of Section 3 hereof,  multiplied by the
exercise  price of $5.00,  as adjusted  pursuant to the  provisions of Section 3
hereof  (the  applicable  price as so  adjusted  from time to time being  herein
called the "Purchase Price"),  and such holder shall be entitled to receive such
number of fully paid and  nonassessable  shares of Common Stock, as so adjusted,
at the time of such exercise.

(b) Time of  Exercise.  Each  exercise of Warrants  shall be deemed to have been
effective  immediately  prior to the close of  business on the  business  day on
which  the  Warrant  Certificate  relating  to such  Warrants  shall  have  been
surrendered  to the Warrant Agent as provided in Section 2(a),  and at such time
the person or persons in whose name or names any certificate or certificates for
shares of Common  Stock  shall be  issuable  upon such  exercise  as provided in
Section  2(c)  shall be deemed to have  become  the  holder or holders of record
thereof.

(c)  Issuance  of Shares of  Common  Stock;  No  Fractional  Shares.  As soon as
practicable after the exercise of any Warrant,  and in any event within ten (10)
days after receipt by the Company of the notice of exercise  under Section 2(a),
the Company at its expense  (including the payment by it of any applicable issue
taxes) will cause to be issued in the name of and delivered to the holder


                                        2

<PAGE>

thereof  or as such  holder  (upon  payment  by such  holder  of any  applicable
transfer taxes) may direct,  (a) a certificate or certificates for the number of
fully paid and  nonassessable  shares of Common Stock to which such holder shall
be entitled upon such exercise  plus, in lieu of any  fractional  share to which
such  holder  would  otherwise  be  entitled,  an amount  in cash  equal to such
fraction  multiplied by the then current value of a share of Common Stock,  such
current  value to be  determined  as follows:  (i) if the Common  Stock shall be
listed or  admitted  to  unlisted  trading  privileges  on any  single  national
securities  exchange,  then such current value shall be computed on the basis of
the last  reported  sale price of the Common Stock on such  exchange on the last
business day prior to the date of the exercise of such Warrant upon which a sale
shall have been effected;  or (ii) if the Common Stock shall not be so listed or
admitted to unlisted trading privileges and bid and asked prices therefor in the
over-the-counter  market  shall be  reported  by  NASDAQ,  including  the Nasdaq
National  Market,  then such current value shall be computed on the basis of the
Last  Reported  Sale  Valuation  Method or, in the event such method is not then
used by NASDAQ,  the  average of the  closing  bid and asked  prices on the last
business  day prior to the date of the  exercise of such Warrant as so reported;
or (iii) if the Common  Stock shall be listed or  admitted  to unlisted  trading
privileges on more than one national securities exchange or one or more national
securities exchanges and in the over-the-counter market, then such current value
shall,  if different as a result of calculation  under the applicable  method(s)
described above in this Section, be deemed to be the higher number calculated in
connection  therewith;  (iv) if the shares of Common  Stock are traded  over the
counter  but not on any  national  securities  exchange  and  not in the  NASDAQ
National Market System,  the average of the mean bid and asked prices per share,
as reported by The National Quotation Bureau,  Inc., or an equivalent  generally
accepted reporting service, or (v) if the Common Stock shall not be so listed or
admitted to unlisted trading  privileges and such bid and asked prices shall not
be so reported,  then such  current  value shall be computed on the basis of the
book value of Common  Stock as of the close of  business  on the last day of the
month immediately  preceding the date upon which such Warrant was exercised,  as
determined by the Company;  and (b) in case such exercise  includes only part of
the Warrants represented by any Warrant  Certificate,  a new Warrant Certificate
or Warrant  Certificates of like tenor,  calling in the aggregate on the face or
faces  thereof for the number of shares of Common  Stock equal  (without  giving
effect to any adjustment therein) to the number of such shares called for on the
face of such Warrant  Certificate  minus the number of such shares designated by
the holder for such exercise as provided in Section 2(a).  Warrants  represented
by a properly  assigned  Warrant  Certificate  may be  exercised by a new holder
without first having a new Warrant Certificate issued.

(d) Extension of Exercise  Period;  Change of Exercise  Price.  The Company may,
upon notice given to the Warrant  Agent,  and without the consent of the holders
of the Warrant  Certificates,  (a) reduce the  Purchase  Price during all or any
portion of the originally  stated  exercise period or (b) extend the period over
which the Warrants are exercisable beyond May 28, 2004, and increase or decrease
the Purchase Price for any period the Warrant  exercise  period is extended.  In
the case of the  extension  of the  exercise  period or a change in the Purchase
Price,  the Company must  provide the Warrant  Agent and the  Warrantholders  of
record notice of such extension of the exercise period,  specifying, as the case
may be, the time to which such exercise  period is extended,  or specifying  the
new  Purchase  Price and the  periods  for which such new  Purchase  Price is in
effect, a reasonable time prior to the date such extension or new Purchase Price
is to take  effect,  such  reasonable  time to be  commercially  reasonable  and
consistent with applicable securities laws and regulations.


                                        3

<PAGE>


Section 3. Antidilution Provisions.

(a)(i) Adjustment of Purchase Price. In the event that: (i) any dividends on any
class of stock of the Company payable in Common Stock or securities  convertible
into Common Stock shall be paid by the Company; (ii) the Company shall subdivide
its then outstanding  shares of Common Stock into a greater number of shares; or
(iii)  the  Company  shall  combine  outstanding  shares  of  Common  Stock,  by
reclassification  or otherwise;  then, in any such event,  the Purchase Price in
effect  immediately  prior to such event shall (until  adjusted  again  pursuant
hereto) be adjusted  immediately  after such event to a price (calculated to the
nearest  full cent)  determined  by dividing  (A) the number of shares of Common
Stock  outstanding  immediately  prior  to such  event,  multiplied  by the then
existing  Purchase  Price,  by (B) the total  number  of shares of Common  Stock
outstanding  immediately  after such event  (including  in each case the maximum
number  of  shares  of  Common  Stock  issuable  in  respect  of any  securities
convertible into Common Stock), and the resulting quotient shall be the adjusted
Purchase Price per share.

(a)(ii) No adjustment of the Purchase  Price shall be made if the amount of such
adjustments  shall be less than $.05 per share,  but in such case any adjustment
that would  otherwise be required  then to be made shall be carried  forward and
shall be made at the  time and  together  with  the next  subsequent  adjustment
which,  together with any adjustment or adjustments  so carried  forward,  shall
amount to not less than $.05 per share.

(b)  Adjustment of Number of Shares  Purchasable  On Exercise of Warrants.  Upon
each  adjustment  of the  Purchase  Price  pursuant to Section  3(a) above,  the
registered   holder  of  each  Warrant  shall  thereafter  (until  another  such
adjustment) be entitled to purchase at the adjusted Purchase Price the number of
shares, calculated to the nearest full share, obtained by multiplying the number
of shares  specified in such Warrant (as adjusted as a result of all adjustments
in the Purchase Price in effect prior to such  adjustment) by the Purchase Price
in effect prior to such  adjustment  and dividing the product so obtained by the
adjusted Purchase Price.

(c) Notice as to  Adjustment.  Upon any  adjustment of the Purchase Price and an
increase or decrease in the number of shares of Common  Stock  purchasable  upon
the exercise of the  Warrants,  then,  and in each such case,  the Company shall
within ten (10) days after the effective  date of such  adjustment  give written
notice  thereof,  by  first  class  mail,  postage  prepaid,  addressed  to each
registered  Warrantholder  at the address of such  Warrantholder as shown on the
books of the Company,  which notice shall state the adjusted  Purchase Price and
the increased or decreased number of shares purchasable upon the exercise of the
Warrants,  setting forth in reasonable  detail the method of calculation and the
facts upon which such calculation is based.

(d) Effect of  Reorganization,  Reclassification,  Merger,  Etc.  If at any time
while any Warrant is outstanding  there should be any capital  reorganization or
reclassification  of the capital  stock of the Company  (other than the issue of
any shares of Common Stock in subdivision of outstanding


                                        4

<PAGE>

shares  of Common  Stock by  reclassification  or  otherwise  and  other  than a
combination of shares provided for in Section 3(a) hereof) or any  consolidation
or merger of the Company with another corporation or any sale, conveyance, lease
or other transfer by the Company of all or substantially  all of its property to
any other corporation,  the holder of any Warrant shall, during the remainder of
the period such Warrant is exercisable,  be entitled to receive, upon payment of
the  Purchase  Price,  the  number  of shares  of stock or other  securities  or
property of the Company,  or of the successor  corporation  resulting  from such
consolidation  or merger,  or of the  corporation  to which the  property of the
Company has been sold, conveyed,  leased or otherwise  transferred,  as the case
may be, to which the Common Stock (and any other securities and property) of the
Company, deliverable upon the exercise of such Warrant, would have been entitled
upon  such   capital   reorganization,   reclassification   of  capital   stock,
consolidation, merger, sale, conveyance, lease or other transfer if such Warrant
had  been   exercised   immediately   prior  to  such  capital   reorganization,
reclassification  of capital stock,  consolidation,  merger,  sale,  conveyance,
lease or other  transfer;  and,  in any such case,  appropriate  adjustment  (as
determined  by the  Board  of  Directors  of the  Company)  shall be made in the
application of the  provisions set forth in this Warrant  Agreement with respect
to the rights and interests thereafter of the Warrantholders to the end that the
provisions set forth in this Warrant Agreement  (including the adjustment of the
Purchase  Price and the  number  of shares  issuable  upon the  exercise  of the
Warrants)  shall  thereafter  be  applicable,  as  near  as  may  be  reasonably
practicable,  in relation to any shares or other property thereafter deliverable
upon  the  exercise  of the  Warrants  as if the  Warrants  had  been  exercised
immediately prior to such capital  reorganization,  reclassification  of capital
stock, consolidation,  merger, sale, conveyance, lease or other transfer and the
Warrantholders had carried out the terms of the exchange as provided for by such
capital reorganization,  reclassification,  consolidation or merger. The Company
shall not  effect  any such  capital  reorganization,  consolidation,  merger or
transfer  unless,  upon or  prior to the  consummation  thereof,  the  successor
corporation  or the  corporation  to which the  property of the Company has been
sold,  conveyed,  leased  or  otherwise  transferred  shall  assume  by  written
instrument  the  obligation to deliver to the holder of each Warrant such shares
of stock,  securities,  cash or property  as in  accordance  with the  foregoing
provisions such holder shall be entitled to purchase.

(e) Prior Notice as to Certain Events. In case at any time:

the Company  shall pay any dividend  upon its Common  Stock  payable in stock or
make any  distribution  (other than cash dividends) to the holders of its Common
Stock; or

the Company shall offer for  subscription  pro rata to the holders of its Common
Stock any additional shares of stock of any class or any other rights; or

there shall be any capital  reorganization  or  reclassification  of the capital
stock of the Company,  or  consolidation or merger of the Company with, or sale,
conveyance,  lease or other transfer of all or  substantially  all of its assets
to, another corporation; or

there shall be a voluntary or involuntary dissolution, liquidation or winding up
of the Company;


                                        5

<PAGE>

then in any one or more of such  cases,  the  Company  shall give prior  written
notice,  by first class mail,  postage  prepaid,  addressed  to each  registered
Warrantholder at the address of such  Warrantholder as shown on the books of the
Company,  of the date on which (x) the  books of the  Company  shall  close or a
record  shall be taken for such stock  dividend,  distribution  or  subscription
rights  or (y) such  reorganization,  reclassification,  consolidation,  merger,
sale,  dissolution,  liquidation or winding up shall take place, as the case may
be.  Such  notice  shall also  specify  the date as of which the  holders of the
Common Stock of record  shall  participate  in such  dividend,  distribution  or
subscription  rights or shall be  entitled to exchange  their  Common  Stock for
securities   or   other   property   deliverable   upon   such   reorganization,
reclassification,  consolidation,  merger, sale,  dissolution,  liquidation,  or
winding  up, as the case may be.  Such  written  notice  shall be given at least
twenty (20) days prior to the action in  question  and not less than twenty (20)
days prior to the record date or the date on which the Company's  transfer books
are closed in respect thereto.

(f) Certain  Obligations  of the Company.  The Company will not, by amendment of
its articles of incorporation or through any reorganization, transfer of assets,
consolidation,  merger,  dissolution,  issue or sale of  securities or any other
voluntary action, avoid or seek to avoid the observance or performance of any of
the terms of this Warrant Agreement or the Warrant Certificate,  but will at all
times in good  faith  assist  in the  carrying  out of all such  terms.  Without
limiting the  generality  of the  foregoing,  the Company (a) will take all such
action as may be necessary or  appropriate in order that the Company may validly
and  legally  issue fully paid and  nonassessable  shares of such stock upon the
exercise of all  Warrants  from time to time  outstanding,  and (b) will not (i)
transfer  all or  substantially  all of its  properties  and assets to any other
person or entity,  or (ii) consolidate with or merge into any other entity where
the Company is not the continuing or surviving entity, or (iii) permit any other
entity to  consolidate  with or merge into the Company  where the Company is the
continuing or surviving  entity but, in connection  with such  consolidation  or
merger,  the Common Stock then issuable upon the exercise of the Warrants  shall
be changed into or exchanged  for shares or other  securities or property of any
other  entity  unless,  in any  such  case,  the  other  entity  acquiring  such
properties  and assets,  continuing  or surviving  after such  consolidation  or
merger or issuing or distributing  such shares or other  securities or property,
as the case may be,  shall  expressly  assume in writing and be bound by all the
terms of this Warrant Agreement and the Warrant Certificates.

(g)  Reservation  and Listing of Common  Stock.  The  Company  will at all times
reserve and keep  available,  solely for issuance and delivery upon the exercise
of the Warrants, all shares of Common Stock from time to time issuable upon such
exercise.  All such  shares  shall be  authorized  and,  when  issued  upon such
exercise,  shall  be  validly  issued,  fully  paid  and  nonassessable  with no
liability on the part of the holder thereof.  The Company, at its expense,  will
list on the NASDAQ system,  including the Nasdaq National Market, if applicable,
and on each  national  securities  exchange on which any Common Stock may at any
time be listed,  subject to official notice of issuance,  and will maintain such
listing  of, the  shares of Common  Stock  from time to time  issuable  upon the
exercise of the Warrants.


                                        6

<PAGE>

(h)  Registration  or Exemption for Common Stock.  The Company will use its best
efforts (a) at all times the Warrants are  exercisable  to maintain an effective
registration statement under the Securities Act of 1933, as amended (the "Act"),
covering  Common Stock issuable upon exercise of the Warrants,  (b) from time to
time to  amend or  supplement  the  prospectus  contained  in such  registration
statement to the extent necessary in order to comply with applicable law, (c) to
qualify for exemption from the  registration  requirements of the Act the Common
Stock issuable upon exercise of the Warrants,  and (d) to maintain exemptions or
qualifications,  in those  jurisdictions  in  which  the  original  registration
statement  relating  to the  Warrants  was  initially  qualified,  to permit the
exercise of the Warrants  and the issuance of the Common Stock  pursuant to such
exercise.  The Warrant Agent shall have no responsibility for the maintenance of
such exemptions or qualifications  or for liabilities  arising from the exercise
or  attempted  exercise  of  Warrants  in  jurisdictions   where  exemptions  or
qualifications have not been maintained or are otherwise unavailable.

Section 4. Redemption of Warrants.

(a) Redemption  Price. The Warrants may be redeemed at the option of the Company
in whole, at any time on or after issuance,  and on or before May 28, 2004, upon
notice as set forth in Section 4(b), and at a redemption price equal to $.01 per
Warrant, provided that (a) the last reported sale price of the Common Stock on a
national securities exchange, if the Common Stock shall be listed or admitted to
unlisted  trading  privileges  on a  national  securities  exchange,  or (b) the
closing bid price of the Common Stock on the NASDAQ system,  if the Common Stock
is not so listed or  admitted  to  unlisted  trading  privileges,  or (c) if the
Common Stock trades over the counter but is not reported in the NASDAQ  National
Market System or traded on any national securities exchange,  the average of the
mean bid and asked  prices per share,  as  reported  by the  National  Quotation
Bureau,  Inc. or other generally accepted  quotation service,  has been at least
150% of the  then the  effective  Purchase  Price on each of the 20  consecutive
trading days ending on the third day before notice of redemption is given.

(b) Notice of Redemption. In the case of any redemption of Warrants, the Company
or, at its request,  the Warrant  Agent in the name of and at the expense of the
Company,  shall give notice of such redemption to the holders of the Warrants to
be redeemed as hereinafter  provided in this Section 4(b).  Notice of redemption
to the  holders of  Warrants  shall be given by mailing  by  first-class  mail a
notice  of such  redemption  not less than 30 days  prior to the date  fixed for
redemption.  Any notice which is given in the manner  herein  provided  shall be
conclusively  presumed  to have  been  duly  given,  whether  or not the  holder
receives  the notice.  In any case,  failure  duly to give such  notice,  or any
defect in such notice, to the holder of any Warrant Certificate shall not affect
the validity of the  proceedings  for the redemption of Warrants  represented by
any other Warrant Certificate. Each such notice shall specify the date fixed for
redemption,  the place of redemption and the  redemption  price of $.01 at which
each Warrant is to be redeemed,  and shall state that payment of the  redemption
price of the Warrants will be made on surrender of the Warrants at such place of
redemption, and that if not exercised by the close of business on the date fixed
for redemption,  the exercise  rights of the Warrants  identified for redemption
shall expire  unless  extended by the Company.  Such notice shall also state the
current  Purchase Price and the date on which the right to exercise the Warrants
will expire unless extended by the Company.


                                        7

<PAGE>

(c) Payment of Warrants on Redemption; Deposit of Redemption Price. If notice of
redemption  shall have been given as provided in Section  4(b),  the  redemption
price of $.01 per Warrant  shall,  unless the Warrant is  theretofore  exercised
pursuant  to the terms  hereof,  become  due and  payable on the date and at the
place stated in such notice. On and after such date of redemption, provided that
cash  sufficient  for the  redemption  thereof  shall then be  deposited  by the
Company with the Warrant  Agent for that  purpose,  the  exercise  rights of the
Warrants  identified for redemption shall expire.  On presentation and surrender
of Warrant  Certificates at such place of payment specified in such notice,  the
Warrants  identified for redemption shall be paid and redeemed at the redemption
price of $.01 per Warrant.  Prior to the date fixed for redemption,  the Company
shall  deposit with the Warrant  Agent an amount of money  sufficient to pay the
redemption price of all the Warrants identified for redemption. Any monies which
shall have been  deposited with the Warrant Agent for redemption of Warrants and
which are not required for that purpose by reason of exercise of Warrants  shall
be  repaid  to the  Company  upon  delivery  to the  Warrant  Agent of  evidence
satisfactory to it of such exercise.

Section 5.  Certain  Other  Provisions  Relating to Rights of Holders of Warrant
Certificates.

(a) No Rights  of  Shareholders.  The  Warrant  Certificates  shall be issued in
registered form only. No Warrant Certificate shall entitle the holder thereof to
any of the  rights  of a holder  of  shares  of  Common  Stock  of the  Company,
including, without limitation, the right to vote, to receive dividends and other
distributions, or to receive any notice of, or to attend, meetings of holders of
Common Stock or any other proceedings of the Company.

(b) Loss, Theft, Destruction or Mutilation of Warrant Certificates. Upon receipt
by the Warrant Agent of evidence reasonably satisfactory to the Warrant Agent of
the loss, theft,  destruction or mutilation of any Warrant Certificate,  and (a)
in the case of any such  loss,  theft,  or  destruction,  upon  delivery  to the
Warrant Agent of an indemnity  bond in form and amount,  and issued by a bonding
company,  reasonably satisfactory to the Company, or (b) in the case of any such
mutilation,  upon  surrender to and  cancellation  by the Warrant  Agent of such
Warrant  Certificate,  the  Company at its  expense  will  execute and cause the
Warrant  Agent to  countersign  and  deliver,  in lieu  thereof,  a new  Warrant
Certificate of like tenor.

(c) Transfer Agent; Cancellation of Warrant Certificates;  Unexercised Warrants.
American  Stock  Transfer  Company (and any  successor),  as transfer agent (the
"Transfer Agent"), is hereby irrevocably authorized and directed at all times to
reserve such number of authorized  and unissued  shares of Common Stock as shall
be  sufficient  to permit the exercise in full of all Warrants from time to time
outstanding.  The Company  will keep a copy of this  Agreement  on file with the
Transfer  Agent.  The  Warrant  Agent,  and any  successor  thereto,  is  hereby
irrevocably  authorized to requisition from time to time from the Transfer Agent
certificates  for shares of Common Stock required for exercise of Warrants.  The
Company  will supply the  Transfer  Agent with duly  executed  certificates  for
shares  of Common  Stock  for such  purpose  and will  make  available  any cash
required in settlement of fractional share interests.  All Warrant  Certificates
surrendered upon the exercise or redemption of Warrants shall be canceled by the



                                        8

<PAGE>

Warrant Agent and shall  thereafter  be delivered to the Company;  such canceled
Warrant Certificates,  with the Purchase Form on the reverse thereof duly filled
in and  signed,  shall  constitute  conclusive  evidence  as between the parties
hereto of the  numbers of shares of Common  Stock  which  shall have been issued
upon  exercises of Warrants.  Promptly  after the last day on which the Warrants
are  exercisable  (set forth in Section  2(a)  above),  the Warrant  Agent shall
certify to the Company the  aggregate  number of Warrants then  outstanding  and
unexercised.  No shares of Common  Stock  shall be subject to  reservation  with
respect to  Warrants  not  exercised  prior to the time and date  identified  in
Section 2(a) above as the last time and date at which Warrants may be exercised.

Section 6. Transfer and Exchange of Warrant Certificates.

(a) Warrant Register; Transfer or Exchange of Warrant Certificates.  The Warrant
Agent shall  cause to be kept at the  principal  office of the  Warrant  Agent a
register  (the  "Warrant  Register")  in  which,   subject  to  such  reasonable
regulations  as the  Company  may  prescribe,  provisions  shall be made for the
registration of transfers and exchanges of Warrant Certificates.  Upon surrender
for transfer or exchange of any Warrant Certificates,  properly endorsed, to the
Warrant Agent, the Warrant Agent at the Company's expense will issue and deliver
to or upon the order of the holder thereof a new Warrant  Certificate or Warrant
Certificates  of like tenor,  in the name of such holder or as such holder (upon
payment by such holder of any applicable transfer taxes) may direct,  calling in
the  aggregate  on the face or faces  thereof for the number of shares of Common
Stock  called for on the face of the Warrant  Certificate  so  surrendered.  Any
Warrant  Certificate  surrendered for transfer or exchange shall be cancelled by
the Warrant Agent and shall thereafter be delivered to the Company.

(b) Identity of  Warrantholders.  Until a Warrant  Certificate is transferred in
the Warrant Register,  the Company and the Warrant Agent may treat the person in
whose name the Warrant  Certificate  is registered as the absolute owner thereof
and of the Warrants  represented  thereby for all purposes,  notwithstanding any
notice to the  contrary,  except that,  if and when any Warrant  Certificate  is
properly assigned in blank, the Company and the Warrant Agent may (but shall not
be obligated to) treat the bearer  thereof as the absolute  owner of the Warrant
Certificate  and  of  the  Warrants   represented   thereby  for  all  purposes,
notwithstanding any notice to the contrary.

Section 7. Concerning the Warrant Agent

(a) Taxes.  The Company  will,  from time to time,  promptly  pay to the Warrant
Agent,  or make provision  satisfactory to the Warrant Agent for the payment of,
all taxes and charges that may be imposed by the United States or any State upon
the  Company or the  Warrant  Agent upon the  transfer  or delivery of shares of
Common  Stock  upon the  exercise  of  Warrants,  but the  Company  shall not be
obligated to pay any tax imposed in connection with any transfer involved in the
delivery of a certificate for shares of Common Stock in any name other than that
of the registered  holder of the Warrant  Certificate  surrendered in connection
with the purchase thereof.


                                        9

<PAGE>

(b) Replacement of Warrant Agent in Certain Circumstances. The Warrant Agent may
resign its duties and be  discharged  from all  further  duties and  liabilities
hereunder after giving thirty (30) days notice in writing to the Company, except
that such shorter notice may be given as the Company shall,  in writing,  accept
as  sufficient.  The Company may discharge the Warrant Agent at any time with or
without  reason,  effective  upon thirty (30) days written notice to the Warrant
Agent or 10 such shorter period as the Warrant Agent shall,  in writing,  accept
as  sufficient.  If the office of Warrant Agent becomes  vacant by  resignation,
discharge,  incapacity to act or otherwise, the Company shall appoint in writing
a new Warrant Agent, the principal office of which shall be in Delaware.  If the
Company shall fail to make such appointment  within a period of thirty (30) days
after it has been notified in writing of such  resignation  or incapacity by the
resigning  or  incapacitated  Warrant  Agent  or  by  the  holder  of a  Warrant
Certificate,  then the holder of any Warrant  Certificate may apply to any court
of competent  jurisdiction  for the appointment of a new Warrant Agent.  Any new
Warrant Agent,  whether appointed by the Company or by such a court,  shall be a
corporation  organized and doing business under the laws of the United States or
a State thereof,  of good standing,  and having an office in Delaware,  which is
authorized under such laws to exercise  corporate trust powers and is subject to
supervision or examination by Federal or State authority.  Any new Warrant Agent
appointed  hereunder  shall execute,  acknowledge  and deliver to the Company an
instrument  accepting such appointment  hereunder and thereupon such new Warrant
Agent  without any further act or deed shall become  vested with all the rights,
powers,  duties and  responsibilities  of the Warrant Agent  hereunder with like
effect as if it had been named as the  Warrant  Agent;  but if for any reason it
becomes  necessary  or expedient to have the former  Warrant  Agent  execute and
deliver any further assurance,  conveyance,  act or deed, the same shall be done
and shall be legally and validly  executed and  delivered by the former  Warrant
Agent.  Not later than the effective  date of any such  appointment  the Company
shall file notice  thereof  with the former  Warrant  Agent.  The Company  shall
promptly  give  notice of any such  appointment  to the  holders of the  Warrant
Certificates  by mail to  their  addresses  as shown  in the  Warrant  Register.
Failure to file or give such notice, or any defect therein, shall not affect the
legality or validity of the appointment of the successor Warrant Agent.

(c) Successor Warrant Agent. Any company into which the Warrant Agent or any new
Warrant Agent may be merged or converted or with which it may be consolidated or
any company resulting from any merger,  conversion or consolidation to which the
Warrant  Agent or any new Warrant  Agent shall be a party shall be the successor
Warrant  Agent under this Warrant  Agreement  without any further act;  provided
that if such  company  would not be  eligible  for  appointment  as a  successor
Warrant Agent under the provisions of paragraph of this Section 7(b) the Company
shall forthwith  appoint a new Warrant Agent in accordance with such provisions.
Any such  successor  Warrant Agent may adopt the prior  countersignature  of any
predecessor Warrant Agent and deliver Warrant Certificates countersigned and not
delivered  by  such  predecessor   Warrant  Agent  or  may  countersign  Warrant
Certificates  either in the name of any predecessor Warrant Agent or the name of
the successor Warrant Agent.

(d)(i)  Remuneration  of Warrant  Agent.  The Company will pay the Warrant Agent
reasonable


                                       10

<PAGE>

remuneration  for its services as Warrant Agent hereunder and will reimburse the
Warrant  Agent  upon  demand for all  expenditures  that the  Warrant  Agent may
reasonably incur in the execution of its duties hereunder.

(d)(ii) Further Assurances. The Company will perform, exercise,  acknowledge and
deliver or cause to be performed, executed,  acknowledged and delivered all such
further and other acts, instruments and assurances as may reasonably be required
by the Warrant  Agent for the carrying out or performing by the Warrant Agent of
the provisions of this Warrant Agreement.

(e)(i)  Limitations on  Liabilities of the Warrant Agent.  The Warrant Agent may
consult with legal counsel (who may be legal  counsel for the Company),  and the
opinion of such counsel shall be full and complete  authorization and protection
of the Warrant  Agent as to any action  taken or omitted by it in good faith and
in accordance  with such opinion.  Whenever,  in the  performance  of its duties
under this  Warrant  Agreement,  the Warrant  Agent shall deem it  necessary  or
desirable  that any matter be proved or  established,  or that any  instructions
with respect to the performance of its duties hereunder be given, by the Company
prior to taking or suffering  any action  hereunder,  such matter  (unless other
evidence in respect thereof be herein specifically  prescribed) may be deemed to
be conclusively proved and established,  or such instructions may be given, by a
certificate  or instrument  signed by an officer of the Company and delivered to
the  Warrant  Agent;   and  such   certificate  or  instrument   shall  be  full
authorization  to the  Warrant  Agent for any action  taken or  suffered in good
faith by it under the provisions of this Warrant Agreement in reliance upon such
certificate or  instrument;  but in its discretion the Warrant Agent may in lieu
thereof  accept  other  evidence of such matter or may require  such  further or
additional evidence as it may deem reasonable.

(ii) The Warrant Agent shall be liable  hereunder only for its own negligence or
willful  misconduct.  The Warrant Agent shall act hereunder solely as agent, and
its duties shall be  determined  solely by the  provisions  hereof.  The Company
agrees to indemnify the Warrant  Agent and save it harmless  against any and all
liabilities,  including judgments,  costs and counsel fees, for anything done or
omitted by the Warrant Agent in the execution of this Warrant  Agreement  except
as a result of the Warrant Agent's negligence or willful misconduct.

(iii) The  Warrant  Agent  shall  not be  liable  for or by reason of any of the
statements  of fact or recitals  contained in this  Warrant  Agreement or in the
Warrant  Certificates  (except its  countersignature  thereof) or be required to
verify the same, but all such statements and recitals are and shall be deemed to
have been made by the Company only.

(iv) The Warrant Agent shall not be under any  responsibility  in respect to the
validity or execution of any Warrant  Certificate  (except its  countersignature
thereof);  nor shall it be  responsible  for any  breach by the  Company  of any
covenant or  condition  contained  in this  Warrant  Agreement or in any Warrant
Certificate; nor shall it be responsible for the making of any adjustment in the
Purchase  Price,  or number of shares  issuable  upon  exercise  of the  Warrant
Certificates  or  responsible  for the  manner,  method  or  amount  of any such
adjustment or the facts


                                       11

<PAGE>

that would  require any such  adjustment;  nor shall it by any act  hereunder be
deemed  to make  any  representation  or  warranty  as to the  authorization  or
reservation of any shares of Common Stock to be issued  pursuant to this Warrant
Agreement or any Warrant Certificate or as to whether any shares of Common Stock
or other securities are or will be validly  authorized and issued and fully paid
and nonassessable.

(v) Amendment and  Modification.  The Warrant Agent may,  without the consent or
concurrence  of  the  holders  of  the  Warrant  Certificates,  by  supplemental
agreement  or  otherwise,  join  with the  Company  in  making  any  changes  or
corrections  in this  Warrant  Agreement  that they shall  have been  advised by
counsel (a) are required to cure any  ambiguity  or to correct any  defective or
inconsistent  provision or clerical omission or mistake or manifest error herein
contained,  (b) add to the obligations of the Company in this Warrant  Agreement
further  obligations  thereafter to be observed by it, or surrender any right or
power  reserved to or conferred upon the Company in this Warrant  Agreement,  or
(c) do not or will not adversely affect, alter or change the rights,  privileges
or immunities of the holders of Warrant Certificates not provided for under this
Warrant Agreement; provided, however, that any term of this Warrant Agreement or
any Warrant Certificate may be changed,  waived,  discharged or terminated by an
instrument in writing  signed by each party against  which  enforcement  of such
change,  waiver,  discharge or termination is sought, or by which the same is to
be performed or observed.

 Section 8. Other Matters.

(a)  Successors  and Assigns.  All the covenants and  provisions of this Warrant
Agreement  by or for the benefit of the Company or the Warrant  Agent shall bind
and inure to the benefit of their respective successors and assigns.

(b) Notices.  Any notice or demand  authorized  by this Warrant  Agreement to be
given or made by the Warrant  Agent or by the holder of any Warrant  Certificate
to or on the Company shall be sufficiently  given or made if sent by first class
or registered mail,  postage prepaid,  addressed (until another address is filed
in writing by the Company with the Warrant Agent) as follows:

Pipeline Data Inc.
250 East Hartsdale Avenue, Suite 21
Hartsdale, NY 10530
Attention: Chief Financial Officer

Any notice or demand authorized by this Warrant Agreement to be given or made by
the holder of any  Warrant  Certificate  or by the  Company to or on the Warrant
Agent shall be  sufficiently  given or made if sent by first class or registered
mail,  postage prepaid,  addressed (until another address is filed in writing by
the Warrant Agent with the Company) as follows

American Stock Transfer Company
2 Broadway
New York, NY 10004


                                       12

<PAGE>

(c) Governing Law. This Warrant Agreement and the Warrant Certificates are being
delivered  in the State of  Delaware  and shall be  construed  and  enforced  in
accordance with and governed by the laws of such State.

(d) No Benefits  Conferred.  Nothing in this  Warrant  Agreement  expressed  and
nothing that may be implied from any of the  provisions  hereof is intended,  or
shall be construed,  to confer upon, or give to, any person or corporation other
than  the  Company,   the  Warrant  Agent,   and  the  holders  of  the  Warrant
Certificates, any right, remedy or claim under or by reason of this Agreement or
of any covenant,  condition,  stipulation,  promise or agreement herein; and all
covenants,  conditions,  stipulations,  promises and  agreements in this Warrant
Agreement  contained shall be for the sole and exclusive benefit of the Company,
the Warrant Agent,  their  respective  successors and the holders of the Warrant
Certificates.

(e)  Headings.  The  descriptive  headings  used in this Warrant  Agreement  are
inserted  for  convenience  only and shall not  control or affect the meaning or
construction of any of the provisions hereof.

IN WITNESS WHEREOF, this Warrant Agreement has been duly executed by the parties
hereto as of the day and year first above written.


                                               Pipeline Data Inc.

                                               By __________________________
                                               Its ________________________

American Stock Transfer Company
By _______________________________________
Its _______________________________________


                                       13

<PAGE>


EXHIBIT A
FORM OF CLASS B REDEEMABLE WARRANT CERTIFICATE

THIS WARRANT CERTIFICATE MAY BE TRANSFERRED SEPARATELY FROM THE
COMMON STOCK CERTIFICATE WITH WHICH IT IS INITIALLY ISSUED

EXERCISABLE ON OR BEFORE, AND VOID AFTER, 5:00 P.M. NEW YORK CITY TIME,
MAY 28, 2004

No. W- _____      Certificate for __________ Warrants

WARRANT CUSIP :

WARRANTS TO PURCHASE COMMON STOCK OF PIPELINE DATA INC.
INCORPORATED UNDER THE LAWS OF THE STATE OF DELAWARE

THIS CERTIFIES that  ___________________________________________  or assigns, is
the owner of the number of Warrants  set forth above,  each of which  represents
the right to purchase  from  Pipeline  Data Inc.,  a Delaware  corporation  (the
"Company"),  at any time on or before  5:00 p.m.,  New York City  time,  May 28,
2004, upon compliance with and subject to the conditions set forth herein and in
the Warrant Agreement hereinafter referred to, one share (subject to adjustments
referred  to below) of the Common  Stock of the  Company  (such  shares or other
securities or property  purchasable  upon exercise of the Warrants  being herein
called  the  "Shares"),  by  surrendering  this  Warrant  Certificate,  with the
Purchase  Form on the reverse side duly  executed,  at the  principal  office of
American Stock Transfer Company or its successor, as warrant agent (the "Warrant
Agent"),  and by paying in full,  in cash or by certified or official bank check
payable to the order of the Company, the purchase price of $5.00 per share.

Upon any  exercise  of less  than all the  Warrants  evidenced  by this  Warrant
Certificate,  there shall be issued to the holder a new Warrant  Certificate  in
respect of the Warrants as to which this Warrant Certificate was not exercised.

Upon the surrender for transfer or exchange hereof,  properly  endorsed,  to the
Warrant Agent, the Warrant Agent at the Company's expense will issue and deliver
to the  order  of  the  holder  hereof  a new  Warrant  Certificate  or  Warrant
Certificates  of like tenor,  in the name of such holder or as such holder (upon
payment by such holder of any applicable transfer taxes) may direct,  calling in
the  aggregate  on the face or faces  thereof for the number of shares of Common
Stock called for


                                       14

<PAGE>



on the face hereof.

The Warrant  Certificates  are issued only as registered  Warrant  Certificates.
Until this Warrant  Certificate  is  transferred  in the Warrant  Register,  the
Company  and the Warrant  Agent may treat the person in whose name this  Warrant
Certificate  is  registered  as the  absolute  owner  hereof and of the Warrants
represented hereby for all purposes, notwithstanding any notice to the contrary.


                                       15

<PAGE>




This Warrant  Certificate is issued under the Warrant Agreement dated as of July
_____,  1999,  between the  Company and the Warrant  Agent and is subject to the
terms and provisions contained in said Warrant Agreement,  to all of which terms
and  provisions the registered  holder of this Warrant  Certificate  consents by
acceptance hereof. Copies of said Warrant Agreement are on file at the principal
office of the  Warrant  Agent in New York and may be  obtained by writing to the
Warrant Agent.

The number of Shares receivable upon the exercise of the Warrants represented by
this  Warrant  Certificate  and the  purchase  price per share  are  subject  to
adjustment  upon the  happening  of  certain  events  specified  in the  Warrant
Agreement (which  provisions are contained in Section 3 of the Warrant Agreement
and are hereby incorporated by reference).

No  fractional  Shares of the  Company's  Common  Stock will be issued  upon the
exercise  of  Warrants.  As to any final  fraction  of a share which a holder of
Warrants  exercised  in the same  transaction  would  otherwise  be  entitled to
purchase on such  exercise,  the Company shall pay a cash  adjustment in lieu of
any fractional Share determined as provided in the Warrant Agreement.

The Warrants may be redeemed by the Company,  in whole,  at any time on or after
issuance,  and on or before  May 28,  2004,  at a  redemption  price of $.01 per
Warrant,  upon notice of such  redemption as set forth below,  provided that (a)
the last  reported  sale  price of the  Common  Stock on a  national  securities
exchange,  if the Common  Stock shall be listed or admitted to unlisted  trading
privileges on a national  securities  exchange,  or (b) the closing bid price of
the Common Stock on the NASDAQ  system,  if the Common Stock is not so listed or
admitted to unlisted trading privileges,  or (c) if the Common Stock trades over
the counter but is not reported in the NASDAQ  National  Market System or traded
on any  national  securities  exchange,  the  average  of the mean bid and asked
prices per share, as reported by the National  Quotation  Bureau,  Inc. or other
generally  accepted  quotation  service,has  been at least  150% of the then the
effective  Purchase Price on each of the 20  consecutive  trading days ending on
the third day before notice of redemption is given.  Notice of redemption  shall
be mailed not less than thirty (30) days prior to the date fixed for  redemption
to the  holders of  Warrants at their last  registered  addresses.  If notice of
redemption  shall have been given as provided in the Warrant  Agreement and cash
sufficient for the redemption be deposited by the Company for that purpose,  the
exercise  rights of the Warrants  identified for redemption  shall expire at the
close of business on such date of redemption unless extended by the Company.

This  Warrant  Certificate  shall not  entitle  the holder  hereof to any of the
rights  of  a  holder  of  Common  Stock  of  the  Company,  including,  without
limitation, the right to vote, to receive dividends and other distributions,  to
exercise  any  preemptive  right,  or to  receive  any  notice  of, or to attend
meetings of holders of Common Stock or any other proceedings of the Company.

This  Warrant  Certificate  shall  be void  and  the  Warrants  and  any  rights
represented  hereby shall cease unless exercised on or before 5:00 P.M. New York
City time on _________, 2004, unless extended by the Company.

This Warrant  Certificate shall not be valid for any purpose until it shall have
been countersigned by the Warrant Agent.


                                       16

<PAGE>




WITNESS the facsimile signatures of the Company's duly authorized officers.

Dated: ______________                      Pipeline Data Inc.


                                                    By _________________________
                                                    Its ________________________


COUNTERSIGNED AND REGISTERED:

American Stock Transfer Company
as Warrant Agent

By __________________________
Authorized Signatory

[REVERSE OF WARRANT CERTIFICATE]

THE CERTIFICATE OF INCORPORATION OF THE COMPANY GRANTS TO THE BOARD OF DIRECTORS
THE POWER TO ISSUE ONE OR MORE SERIES OR CLASSES OF  PREFERRED  STOCK AND TO FIX
THE DESIGNATION AND POWERS, PREFERENCES,  RIGHTS,  QUALIFICATIONS,  LIMITATIONS,
AND  RESTRICTIONS  RELATING TO SHARES OF EACH SUCH SERIES OR CLASS.  THE COMPANY
WILL FURNISH TO ANY SHAREHOLDER UPON REQUEST AND WITHOUT CHARGE A FULL STATEMENT
OF THE DESIGNATION AND POWERS, PREFERENCES, RIGHTS, QUALIFICATIONS, LIMITATIONS,
AND RESTRICTIONS OF EACH CLASS OR SERIES AUTHORIZED TO BE ISSUED, SO FAR AS THEY
HAVE  BEEN  DETERMINED,  AND  THE  AUTHORITY  OF  THE  BOARD  TO  DETERMINE  THE
DESIGNATION AND POWERS, PREFERENCES,  RIGHTS,  QUALIFICATIONS,  LIMITATIONS, AND
RESTRICTIONS OF SUBSEQUENT CLASSES OR SERIES.

THE HOLDER OF THIS  WARRANT  CERTIFICATE  WILL BE ABLE TO EXERCISE  THE WARRANTS
ONLY IF A CURRENT  PROSPECTUS  RELATING TO THE SHARES UNDERLYING THE WARRANTS IS
THEN IN EFFECT AND ONLY IF SUCH  SHARES ARE  QUALIFIED  FOR SALE OR EXEMPT  FROM
QUALIFICATION  UNDER THE APPLICABLE  SECURITIES  LAWS OF THE STATES IN WHICH THE
HOLDER OF THIS WARRANT  CERTIFICATE  RESIDES.  ALTHOUGH THE COMPANY WILL USE ITS
BEST EFFORTS TO MAINTAIN THE EFFECTIVENESS OF A CURRENT PROSPECTUS  COVERING THE
SHARES UNDERLYING THE WARRANTS,  THERE CAN BE NO ASSURANCE THAT THE COMPANY WILL
BE ABLE TO DO SO,  OR TO GET  ANY  REQUIRED  AMENDMENTS  DECLARED  EFFECTIVE  BY
FEDERAL OR STATE  AUTHORITIES IN A TIMELY MANNER.  THE COMPANY WILL BE UNABLE TO
ISSUE SHARES TO THOSE PERSONS DESIRING TO EXERCISE THEIR WARRANTS IF A


                                       17

<PAGE>


CURRENT  PROSPECTUS  COVERING  THE  SHARES  ISSUABLE  UPON THE  EXERCISE  OF THE
WARRANTS IS NOT KEPT  EFFECTIVE OR IF SUCH SHARES ARE NOT  QUALIFIED  NOR EXEMPT
FROM QUALIFICATION IN THE STATES IN WHICH THE HOLDERS OF THE WARRANTS RESIDE.

TO:      Pipeline Data Inc.
c/o American Stock Transfer Company
Warrant Agent

PURCHASE  FORM
(TO BE EXECUTED BY THE REGISTERED HOLDER IN ORDER TO EXERCISE
WARRANT CERTIFICATES)

The undersigned  hereby  irrevocably  elects to exercise  _____________*  of the
Warrants  represented  by the Warrant  Certificate  and to purchase for cash the
Shares  issuable upon the exercise of said Warrants,  and herewith makes payment
of $__________ therefor, and requests that certificates for such Shares shall be
issued in the name of

PLEASE INSERT SOCIAL SECURITY
OR OTHER IDENTIFYING NUMBER OF
REGISTERED HOLDER OF CERTIFICATE
=============================
(Print Name)
- -----------------------------
(Address)
- -----------------------------

Dated: __________________                      Signature(s)  __________________

- ------------------

* Insert  here the  number of  Warrants  evidenced  on the face of this  Warrant
Certificate  (or, in the case of a partial  exercise,  the portion thereof being
exercised),  in either case without making any adjustment for additional  Common
Stock or any  other  securities  or  property  or cash  which,  pursuant  to the
adjustment   provisions  referred  to  in  this  Warrant  Certificate,   may  be
deliverable upon exercise.

ASSIGNMENT FORM
(TO BE EXECUTED BY THE REGISTERED HOLDER IN ORDER TO TRANSFER
WARRANT CERTIFICATES)

 FOR VALUE  RECEIVED,  the  undersigned  hereby  sells,  assigns,  and transfers
___________** of the Warrants represented by this Warrant Certificate unto
- ---------------------------------
PLEASE INSERT SOCIAL SECURITY


                                       18

<PAGE>


OR OTHER IDENTIFYING NUMBER OF ASSIGNEE
- ---------------------------------

- -----------------------------------
(Print name)
- -----------------------------------------
(Address)
- -----------------------------------------

and does hereby irrevocably constitute and appoint  ____________________________
Attorney to transfer this Warrant Certificate on the records of the Company with
full power of substitution in the premises.

Dated: _________________                      Signature(s) _____________________

- -------------------------
Signature(s)
Guaranteed: ________________________

** Insert  here the number of  Warrants  evidenced  on the face of this  Warrant
Certificate (or, in the case of a partial assignment,  the portion thereof being
assigned),  in either case without making any  adjustment for additional  Common
Stock or any  other  securities  or  property  or cash  which,  pursuant  to the
adjustment   provisions  referred  to  in  this  Warrant  Certificate,   may  be
deliverable upon exercise.

NOTICE
The  Signature(s) to the Purchase Form or the Assignment Form must correspond to
the  name(s)  as  written  upon the face of this  Warrant  Certificate  in every
particular without alteration or enlargement or any change whatsoever.


                                      -END-


                                       19


                                                                     Exhibit 5
_____ __, 1999
Pipeline Data Inc.
250 East Hartsdale Avenue
Hartsdale, New York 10530

               Re:  Pipeline  Data Inc. -  Registration  Statement  on Form SB-2
                    (File No. 333-79831) (the "Registration Statement")
                    ---------------------------------------------------

Ladies and Gentlemen:

We are are acting as counsel for Pipeline Data Inc., a Delaware corporation (the
"Company"), in connection with (i) the proposed issuance and sale by the Company
of 1,000,000  shares of the Company's  Common Stock,  par value $.001 per share,
1,000,000  of the  Company's  Class A Redeemable  Warrants and  1,000,000 of the
Company's Class B Redeemable Warrants,  and (ii) the proposed sale by certain of
the  Company's  shareholders  of  1,250,000  shares of such  Common  Stock,  all
pursuant to the  Registration  Statement.  The shares of such Common Stock to be
sold by the Company pursuant to the Registration Statement, including the shares
of such Common Stock  issuable upon  exercise of the Company's  Class A Warrants
and Class B Warrants,  are referred to in this opinion as the "Company  Shares."
The shares of such Common Stock to be sold by such  shareholders are referred to
in this opinion as the "Shareholder Shares."

We have examined such corporate records,  certificates and other documents as we
have considered necessary for the purposes of this opinion. In such examination,
we have assumed the  genuineness  of all  signatures,  the  authenticity  of all
documents submitted to us as originals, the conformity to the original documents
of all documents submitted to us as copies and the authenticity of the originals
of such latter documents. As to any facts material to our opinion, we have, when
relevant  facts were not  independently  established,  relied upon the  records,
certificates and documents referred to above.

Based on the  foregoing,  we are of the  opinion  that,  (i) upon  issuance  and
delivery as described  in the  Registration  Statement,  the Shares will be duly
authorized,   validly  issued,   fully  paid  and  nonassessable  and  (ii)  the
Shareholder Shares have been duly authorized and are validly issued,  fully paid
and non-assessable.

Our  opinion  is  limited in all cases to  matters  arising  under the  Delaware
General Corporation Law and the law of the State of New York.

Very truly yours,


/s/ Kaplan, Gottbetter & Levenson LLP
- -------------------------------------





CONSULTING AGREEMENT

This  Agreement  is made  effective  as of May 20,  1999,  by and  between  Jack
Rubinstein  of  Pipeline  Data,  Inc.,  250 East  Hartsdale  Avenue,  Suite  21,
Hartsdale, NY 10530, and Federico Brown, Moneysearch.com, 310 Golden Oaks Drive,
Suite 150, Georgetown, Texas 78628-3322.

In this  Agreement,  the party who is contracting  to receive  services shall be
referred to as "Pipeline  Data,  Inc.," and the party who will be providing  the
services shall be referred to as "Moneysearch.com."

Moneysearch.com  has a background in developing  online  systems for  electronic
trading/commerce,   searchable  membership  databases,   web-based  conferencing
systems, and other dynamic  Internet-based systems needed by our clients. To add
functionality  to your web site beyond  standard  static  HTML,  Moneysearch.com
offers services to create dynamic,  scripted portions of web sites both directly
to clients and as a technical subcontractor to traditional web developers and is
willing to provide services to Pipeline Data, Inc. based on this background.

Pipeline Data, Inc. desires to have services provided by Moneysearch.com.

Therefore, the parties agree as follows:

         1. DESCRIPTION OF SERVICES.  Beginning on May 28, 1999, Moneysearch.com
will provide the following services, (collectively the "Services"): 1. Assist in
the negotiation  process of securing  CO-branding data for the Pipeline Data web
site. 2.  Development  of home page template  consistent  with current  Pipeline
Data, Inc. corporate image.

         2. PAYMENT.  Pipeline Data, Inc. will pay a fee to  Moneysearch.com  of
$12,000.00 for the Services. Upon termination of this Agreement,  payments under
this paragraph shall cease;  provided,  however,  that Moneysearch.com  shall be
entitled to payments for periods or partial  periods that occurred  prior to the
date of termination and for which Moneysearch.com has not yet been paid. Payment
is 1/2 before starting  project and the balance due upon completion  of outlined
objectives.

         3. NEW  PROJECT  APPROVAL.  Moneysearch.com  and  Pipeline  Data,  Inc.
recognize  that  Moneysearch.com's  Services  will  include  working  on various
projects for Pipeline Data,  Inc.  Moneysearch.com  shall obtain the approval of
Pipeline Data, Inc. prior to the commencement of a new project.

         4.  TERM/TERMINATION.  This Agreement may be terminated by either party
upon 15 days written notice to the other party.

         5.  RELATIONSHIP  OF PARTIES.  It is  understood  by the  parties  that
Moneysearch.com  is an  independent  contractor  with respect to Pipeline  Data,
Inc., and not an employee of Pipeline Data,  Inc.  Pipeline Data,  Inc. will not
provide fringe benefits,  including health insurance benefits, paid vacation, or
any other employee benefit, for the benefit of Moneysearch.com.

         6. INJURIES.  Moneysearch.com acknowledges Moneysearch.com's obligation
to obtain appropriate insurance coverage for the benefit of Moneysearch.com (and
Moneysearch.com's  employees,  if any).  Moneysearch.com  waives  any  rights to
recovery from Pipeline Data, Inc. for any injuries that Moneysearch.com  (and/or
Moneysearch.com's  employees) may sustain while  performing  services under this
Agreement  and  that  are a  result  of the  negligence  of  Moneysearch.com  or
Moneysearch.com's employees.

         7.  NOTICES.  All notices  required or permitted  under this  Agreement
shall be in writing and shall be deemed  delivered  when  delivered in person or
deposited in the United States mail, postage prepaid, addressed as follows:


   Company:

Jack Rubinstein
President
Pipeline Data, Inc.
250 East Hartsdale Avenue
Suite 21
Hartsdale, New York 10530

    Consultant:

Federico Brown
Technology Officer
Moneysearch.com
310 Golden Oaks Drive, Suite 150
Georgetown, Texas 78628-3322

Such  address  may be  changed  from time to time by either  party by  providing
written notice to the other in the manner set forth above.

         8. ENTIRE  AGREEMENT.  This Agreement  contains the entire agreement of
the parties and there are no other promises or conditions in any other agreement
whether oral or written.  This  Agreement  supersedes  any prior written or oral
agreements between the parties.

         9.  AMENDMENT.  This  Agreement  may  be  modified  or  amended  if the
amendment is made in writing and is signed by both parties.

         10.  SEVERABILITY.  If any provision of this Agreement shall be held to
be invalid or  unenforceable  for any reason,  the  remaining  provisions  shall
continue to be valid and  enforceable.  If a court finds that any  provision  of
this Agreement is invalid or unenforceable,  but that by limiting such provision
it would become valid and enforceable, then such provision shall be deemed to be
written, construed, and enforced as so limited.

         11. WAIVER OF CONTRACTUAL RIGHT. The failure of either party to enforce
any provision of this Agreement shall not be construed as a waiver or limitation
of that party's right to subsequently  enforce and compel strict compliance with
every provision of this Agreement.

         12. APPLICABLE LAW. This Agreement shall be governed by the laws of the
State of Texas.

     Jack Rubinstein


By: /s/ Jack Rubinstein
    -------------------
     Jack Rubinstein
     President



     Federico Brown



By: /s/ Federico Brown
    -------------------
     Federico Brown
     Technology Officer





                                                                    Exhibit 10.2


                              MANAGEMENT AGREEMENT

                  THIS AGREEMENT is made the ___ day of ________,  1999, between
         Unifund America, Inc. , a New York corporation ("Unifund") and Pipeline
         Data Inc.,  a  Delaware  corporation  having its office at 575  Madison
         Avenue, New York, New York (the "Company").
                                                     RECITALS:
         For a number of years, Unifund has been actively engaged in a number of
corporate  endeavors which have included various capital market transactions and
rendering advice and counsel to companies seeking to access the capital markets.
Pipeline  Data Inc. is a  development  stage  company that intends to commence a
publicly  registered  offering  of its  securities  and which will intend to use
these proceeds to develop a  healthcare-oriented  website designed to aid in the
creation  of a  valuable  marketing  database.  Unifund is willing to serve as a
management consultant on the terms set forth in this Agreement.
                                                    AGREEMENT:
         The parties, therefore, agree as follows:
         1. The Company hereby retains  Unifund as a managing  consultant to the
Company  for a  period  of 60  months  commencing  on or  about  the  time  when
Pipeline's  registration  statement  with the SEC for the offering of its common
stock, and certain warrants to purchase such common stock is declared effective.
This is  expected  to  occur  in  August  or  September  of  1999.  As  managing
consultant,  Unifund shall assist the Company in (i) procuring  financing,  (ii)
evaluating strategic  acquisitions,  mergers,  joint ventures, or other forms of
business combination,


<PAGE>

and (iii) exploring other capital markets strategies which may from time to time
present themselves.  Unifund as a managing  consultant  hereunder shall have the
status of an  independent  contractor,  and not an employee of the Company.  The
parties  recognize  that  Unifund  may be engaged in other  business  activities
during the term of this Agreement and does not in any event intend to devote its
full time to performance of services  hereunder.  To the extent that Unifund and
the Company  agree that  travel is  appropriate  in  connection  with  Unifund's
consulting  services,  the Company shall reimburse Unifund for reasonable travel
and other  expenses  incurred  in the  performance  of its  duties  as  managing
consultant.  The managing consultant shall not be responsible for (i) filing tax
returns,  (ii)  making  withholding  payments,   (iii)  ordinary  operations  of
Pipeline,  on a day to day basis,  except for those which have been specifically
agreed to in writing by the parties hereto.

         2. At the request of Unifund,  the Company  shall make  available to it
such records with respect to its  operations  and customers as it may reasonably
request,   including  database  usage  records,   inventory  records,  invoices,
statements,  check books,  financial records and reports and correspondence with
customers and suppliers.

         3.  As  compensation  for  the  consulting  services  to  be  performed
hereunder,  the  Company  shall pay to Unifund a monthly  consulting  fee in the
amount of Fifteen Hundred Dollars ($1500) per month. Such compensation  shall be
paid in semimonthly  installments  on the 15th and last day of each month, or on
the next succeeding business day if such dates are not business days.

         4.  During the term of this  Agreement,  Unifund  shall not without the
express  written  consent of the Company,  engage in,  conduct advise or consult
with, and shall not own any direct or indirect interest in, any  proprietorship,
partnership, corporation or other business organization


<PAGE>


engaged in the business of operating a healthcare-oriented website.

         5. Unifund may hypothecate,  pledge,  or otherwise dispose of its right
to receive payments under this Agreement,  but may not without the prior written
consent of the Company,  delegate any duties of  performance  hereunder.  In the
event of any  attempt at  assignment  or  transfer,  the  Company  shall have no
liability  to make any  payments  other than as  provided in this  Agreement  to
Unifund.

         6. The Company shall not merge,  consolidate,  or otherwise  reorganize
with any other corporation or other business  organization unless and until such
other  corporation  expressly  assumes the duties and obligations of the Company
herein set forth.

         7. No  modification,  amendment,  addition to, or  termination  of this
Agreement,  nor waiver of any of its  provisions,  shall be valid or enforceable
unless in writing and signed by both of the parties.

         8. This Agreement shall be binding on the parties,  their distributees,
legal representatives, successors, and assigns.

         9. All notices  under this  Agreement  shall be in writing and shall be
served by personal service, or registered mail, return receipt requested. Notice
by mail  shall be  addressed  to each party at his  address as set forth  above.
Either party may notify the other party of a different  address to which notices
shall be sent.

         10.  This  Agreement  shall be governed by the laws of the State of New
York.

                                     Pipeline Data Inc.

                                     BY:______________________________
                                              President


                                     Unifund America, Inc.


                                     BY:_______________________
                                       Title:



                                                                    Exhibit 23.2

                        CONSENT OF INDEPENDENT ACCOUNTANT

     I hereby  consent  to the use of my  report,  dated  May 10,  1999,  on the
balance  sheet of Pipeline  Data Inc. as of December  31, 1997 and  December 31,
1998 and the related  statements  of  operations,  cash flows and  shareholders'
equity for the years ended  December  31, 1997 and  December  31,  1998,  in the
Registration  Statement on Form SB-2 and the related Prospectus of Pipeline Data
Inc. for the registration of its common stock, Class A Redeemable Warrants,  and
Class B Redeemable Warrants.

/s/ Thomas P. Monahan
- ---------------------
Thomas P. Monahan

August 20, 1999



<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>
      This  schedule  contains  summary  financial  information  extracted  from
financial  statements  for the six  month  period  ended  June  30,  1999 and is
qualified in its entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER>                                   1

<S>                                            <C>
<PERIOD-TYPE>                                  6-MOS
<FISCAL-YEAR-END>                              DEC-31-1999
<PERIOD-START>                                 Jan-01-1999
<PERIOD-END>                                   Jun-30-1999
<CASH>                                         22,718
<SECURITIES>                                   0
<RECEIVABLES>                                  0
<ALLOWANCES>                                   0
<INVENTORY>                                    0
<CURRENT-ASSETS>                               22,718
<PP&E>                                         0
<DEPRECIATION>                                 0
<TOTAL-ASSETS>                                 22,718
<CURRENT-LIABILITIES>                          15,000
<BONDS>                                        0
                          0
                                    0
<COMMON>                                       1,250
<OTHER-SE>                                    (6,468)
<TOTAL-LIABILITY-AND-EQUITY>                   7,718
<SALES>                                        52,500
<TOTAL-REVENUES>                               52,500
<CGS>                                          0
<TOTAL-COSTS>                                  350,054
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             4,422
<INCOME-PRETAX>                               (304,828)
<INCOME-TAX>                                   0
<INCOME-CONTINUING>                           (304,828)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                  (304,828)
<EPS-BASIC>                                 (.24)
<EPS-DILUTED>                                 (.24)



</TABLE>


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