PIPELINE DATA INC
10QSB, 2000-09-19
ADVERTISING
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                                  UNITED STATES

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                   FORM 10-QSB

     [X] QUARTERLY  REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES  EXCHANGE
ACT OF 1934

     For the six month period ended June 30, 2000

     [ ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT

     For the transition period from -------------- to ------------------

     Commission file number: 333-79831


                               Pipeline Data Inc.
                               ------------------
                      (Exact name of small business issuer
                          as specified in its charter)

               Delaware                                     13-3953764
  ----------------------------------------------------------------------------
     (State or other  jurisdiction                          (IRS Employer
   of incorporation  or  organization)                   Identification No.)

                      250 East Hartsdale Avenue, Suite 21,
                       Hartsdale NY 10530; (914) 725-7028
         --------------------------------------------------------------
          (Address and telephone number of principal executive offices,
                          principal place of business,


     and name, address and telephone number of agent for service of process)\

                                Jack Rubinstein
                      250 East Hartsdale Avenue, Suite 21,
                               Hartsdale New York 10530
                                 (914) 725-7028

     Check whether the registrant filed all documents and reports required to be
filed by Section l2, 13 or 15(d) of the Exchange Act after the  distribution  of
securities under a plan confirmed by a court. N/A

     State the number of shares  outstanding of each of the issuer's  classes of
common equity, as of the latest  practicable date: As of September 12, 2000, the
Company there are 3,080,758 shares of common stock issued and outstanding.

Transitional Small Business Disclosure Format (Check one): Yes [ ] No [X]

<PAGE>

                               PIPELINE DATA INC.

                 JUNE 30, 2000 QUARTERLY REPORT ON FORM 10-QSB
                               TABLE OF CONTENTS

                                                                   Page Number
                                                                   -----------

Special Note Regarding Forward Looking Information......................  3

PART I - FINANCIAL INFORMATION

Item 1. Financial Statements............................................  4
Item 2. Management's Discussion and Analysis of
    Financial Condition and Results of Operations....................... 13
Item 3. Quantitative and Qualitative Disclosures About Market Risk...... 16

PART II - OTHER INFORMATION

Item 1. Legal Proceedings............................................... 17
Item 2. Changes in Securities and Use of Proceeds....................... 17
Item 3. Defaults Upon Senior Securities................................. 17
Item 4. Submission of Matters to a Vote of Security Holders............. 17
Item 5. Other Information............................................... 17
Item 6. Exhibits and Reports on Form 8-K................................ 17


SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

     To the extent that the  information  presented in this Quarterly  Report on
Form 10-QSB for the quarter ended June 30, 2000 discusses financial projections,
information or  expectations  about our products or markets,  or otherwise makes
statements  about future events,  such statements are forward-  looking.  We are
making  these  forward-looking   statements  in  reliance  on  the  safe  harbor
provisions of the Private Securities  Litigation Reform Act of 1995. Although we
believe that the expectations reflected in these forward-looking  statements are
based on reasonable  assumptions,  there are a number of risks and uncertainties
that could cause actual results to differ  materially from such  forward-looking
statements.  These risks and uncertainties are described,  among other places in
this Quarterly  Report,  in  "Management's  Discussion and Analysis of Financial
Condition and Results of Operations".

     In addition,  we disclaim  any  obligations  to update any  forward-looking
statements to reflect events or  circumstances  after the date of this Quarterly
Report.  When considering such  forward-looking  statements,  you should keep in
mind the risks  referenced  above and the other  cautionary  statements  in this
Quarterly Report.

                                       3
<PAGE>

 PART I
                              FINANCIAL INFORMATION

     Item 1. Financial Statements

     The  condensed  financial  statements  for the period  ended June 30, 2000
included  herein have been  prepared by Pipeline  Data,  Inc.,  (the  "Company")
without  audit,  pursuant to the rules and  regulations  of the  Securities  and
Exchange  Commission  (the  "Commission").  In the  opinion of  management,  the
statements  include all  adjustments  necessary to present  fairly the financial
position of the Company as of June 30, 2000,  and the results of operations  and
cash flows for the six month periods ended June 30, 1999 and 2000.

     The Company's  results of operations during the six months of the Company's
fiscal year are not necessarily indicative of the results to be expected for the
full fiscal year.

     The  financial  statements  included  in  this  report  should  be  read in
conjunction  with the  financial  statements  and notes thereto in the Company's
Annual Report on Form 10-KSB for the fiscal years ended December 31, 1999.

                         PART I -- FINANCIAL INFORMATION

Item 1. Financial Statements.

STATEMENTS

Report of Reviewing Independent Accountant.....................       5
Balance Sheet as of June 30, 2000 and
   December 31, 1999...........................................       6
Statement of Operations for the three months
   ended June 30, 2000 and 1999................................       7
Statement of Cash Flows for the three months
   ended June 30, 2000 and 1999................................       8
Statement of Stockholders' Equity for the
   three months ended June 30,  2000...........................       9
Notes to Consolidated Financial Statements.....................      10


                                       4
<PAGE>


                               PIPELINE DATA, INC.
                          (a development stage company)
                                  BALANCE SHEET


                                                 December 31,    June 30, 2000
                                                    1999           Unaudited
                                                -----------    --------------

                                        Assets
Current assets                                     $114,868        $555,771
                                                   --------        -------
  Total current assets                              114,868         555,771


Total assets                                        $114,868        $555,771
                                                    ========        ========

                        Liabilities and Stockholders' Equity

Current liabilities
  Accrued expenses                                   $21,000         $25,500
                                                     -------         -------
  Total current liabilities                           21,000          25,500


Stockholders' equity
  Preferred stock authorized 5,000,000 shares;
$0.001 par value each.
At December 31, 1999 and June 30, 2000
 there are -0- and -0- shares oustanding.

  Common Stock authorized 20,000,000 shares,
 $0.001  par value each.                             2,325           2,325

At  December 31, 1999 and June 30, 2000,
there are 2,325,000 and 2,325,000
shares outstanding respectively .

Additional paid in capital                          631,346         631,346

Common stock and warrants subscribed                                453,000

Deficit accumulated during the development stage  (539,803)        (556,400)
                                                  ---------        ---------

Total stockholders' equity                           93,868         530,271
                                                    -------         -------

Total liabilities and stockholders' equity        $ 114,868        $555,771
                                                  =========        ========





                 See accompanying notes to financial statements.



                                       5
<PAGE>



                               PIPELINE DATA, INC.
                          (a development stage company)
                             STATEMENT OF OPERATIONS
<TABLE>
<CAPTION>

                                                                                 For the period
                                             For the six months   For the six    from inception,
                                             months ended        months ended   June 23, 1997, to
                                             June 30, 1999       June 30, 2000   June 30, 2000
                                               Unaudited           Unaudited       Unaudited
                                              --------------   ---------------   ----------------
<S>                                        <C>                <C>               <C>



Revenue                                     $30,000            $-0-             $52,500

Costs of goods sold                             -0-             -0-                -0-

Gross profit                                30,000             -0-              52,500

Operations General and administrative       58,649          16,597              207,626
  Non cash compensation - legal
 and consulting fee                                                             394,000
  Depreciation and  amortization            ------       ---------              2,852
  Total expense                             58,649          16,597              604,478

Loss  from operations                      (28,649)        (16,597)             (551,978)

Other income and expense
  Interest expense                          1,050                               4,422
                                            1,050                               4,422

Net income (loss)                       $(29,699)       $(16,597)               $(556,400)
                                        ---------       --------                ---------

Net income (loss)  per share -basic      $(0.02)         $(0.00)
Number of shares outstanding-basic      1,250,000       2,325,000


</TABLE>



                 See accompanying notes to financial statements.




                                       6
<PAGE>



                               PIPELINE DATA, INC.
                          (a development stage company)
                             STATEMENT OF CASH FLOWS

<TABLE>
<CAPTION>

                                                                                For the period
                                               For the six      For the six    from inception,
                                               months ended     months ended    June 23, 1997, to
                                              June 30, 1999   June 30, 2000     June 30, 2000
                                                Unaudited         Unaudited        Unaudited
                                             ---------------  --------------    ----------------
<S>                                        <C>                     <C>            <C> .

CASH FLOWS FROM OPERATING ACTIVITIES
  Net income (loss)                            $(29,699)           $(16,597)       $(556,400)
Adjustments to reconcile net loss
 to cash used in operating activites
Add items not affecting cash
  Non cash compensation consulting fees
 paid with shares of common stock                                                    394,000
  Depreciation                                                                         2,852
Changes in non-cash operating accounts
  Accrued expenses                                                    4,500           25,500
                                                --------            --------        --------
TOTAL CASH FLOWS USED BY OPERATIONS             (23,699)            (12,097)        (134,048)

CASH FLOWS FROM FINANCING ACTIVITIES
  Officer loan payable                          (72,622)                                 -0-
  Sale of shares of common stock                114,672             453,000          577,750
  Capital contribution                                                               114,921

TOTAL CASH FLOWS FROM FINANCING ACTIVITIES       42,050             453,000          692,671

CASH FLOWS FROM INVESTING ACTIVITIES
  Purchase of office equipment                                                        (2,852)
                                                -------            ---------         --------
TOTAL CASH FLOWS FROM INVESTING ACTIVITIES                                            (2,852)

NET INCREASE (DECREASE) IN CASH                  18,351             440,903          555,771
CASH BALANCE BEGINNING OF PERIOD                  4,367             114,868              -0-
CASH BALANCE END OF PERIOD                     $ 22,718            $555,771         $555,771


</TABLE>



                See accompanying notes to financial statements.

                                       7
<PAGE>


                               PIPELINE DATA, INC.
                          (a development stage company)
                        STATEMENT OF STOCKHOLDERS EQUITY

<TABLE>
<CAPTION>

                                                      Additional     Warrants         Deficit
                             Common Stock   Common       paid in                  accumulated during
Date                                         Stock       capital                   developent stage      Total
----                         ------------   -------   -----------    --------      -----------------    -------
<S>                          <C>            <C>        <C>           <C>           <C>                   <C>

June 23,1997                         100          $1        $9,748                                      $9,749

Forward split of shares        1,000,000       1,000         8,749                                       9,749
Cancellation of shares          (750,000)       (750)          750
Net loss                                                                                (38,620)       (38,620)


December 31, 1997 restated        250,000         250        9,499                      (38,620)       (28,871)

Shares issued for                 752,500         752      187,373                                     188,125
consulting fees
Net loss                                                                                (236,509)     (236,509)


Balance December 31, 1998       1,002,500       1,002       $196,872                    (275,129)      (77,255)

Sale of shares                  1,247,500       1,248        310,627                                    311,875
Capital contribution                                         105,172                                    105,172
Cancellation of shares           (25,000)        (25)        (6,225)                                     (6,250)
Issuance of shares for            100,000         100         24,900                                     25,000
legal fees
Net loss                                                                                 (264,674)     (264,674)


Balance December 31, 1999       2,325,000      $2,325       $631,346                     (539,803)       $93,868

Unaudited
Sale of shares and warrants                                             453,000

Net loss                                                                                 (16,597)       (16,597)


Balances June 30, 2000        2,325,000      $2,325       $631,346     $453,000            $(556,400)   $530,271



</TABLE>





                See accompanying notes to financial statements.


                                       8
<PAGE>


                               PIPELINE DATA, INC.
                          NOTES TO FINANCIAL STATEMENTS
                                  JUNE 30, 2000


     NOTE  A--BASIS  OF  PRESENTATION  The  accompanying   unaudited   financial
statements have been prepared in accordance with generally  accepted  principles
for interim  financial  information,  they do not include all of the information
and footnotes required by generally accepted accounting  principles for complete
financial  statements.  In the opinion of management,  all necessary adjustments
(consisting  of  normal  recurring  accruals)  considered  necessary  for a fair
presentation  have been included.  Operating results of Pipeline Data, Inc. (the
"Company")  for the six months ended June 30, 1999 and 2000 are not  necessarily
indicative  of the  results  that may be  expected  for the fiscal  year  ending
December 31, 2000.

     NOTE B--EARNINGS PER SHARE

     Basic  loss  per  common  share is  computed  by  dividing  the loss by the
weighted average number of common shares outstanding  during the period.  During
the six month periods through June 30, 2000,  there were no dilutive  securities
outstanding.

     NOTE C - INCOME TAXES

     The Company  provides for the tax effects of  transactions  reported in the
financial statements. The provision if any, consists of taxes currently due plus
deferred taxes related primarily to differences  between the basis of assets and
liabilities for financial and income tax reporting.  The deferred tax assets and
liabilities,  if any,  represent  the future tax  return  consequences  of those
differences,  which will  either be taxable  or  deductible  when the assets and
liabilities are recovered or settled. As of December 31, 1999 and June 30, 2000,
the Company  had no material  current tax  liability,  deferred  tax assets,  or
liabilities to impact on the Company's  financial  position because the deferred
tax asset  related to the  Company's  net  operating  loss carry forward and was
fully offset by a valuation allowance.

     At June 30, 2000,  the Company has net  operating  loss carry  forwards for
income tax purposes of $556,400.  These carry  forward  losses are  available to
offset future taxable income, if any, and expire in the year 2010.

     The  components  of the net  deferred  tax asset as of June 30, 2000 are as
follows:

       Deferred tax asset:
       Net operating loss carry forward                            $  189,176
       Valuation allowance                                         $ (189,176)
       Net deferred tax asset                                      $     -0-


     The Company  recognized  no income tax benefit from the loss  generated for
the period from the date of inception  to June 30,  2000.  SFAS No. 109 requires
that a valuation  allowance  be provided if it is more likely than not that some
portion  or all of a  deferred  tax asset will not be  realized.  The  Company's
ability  to  realize  benefit  of its  deferred  tax  asset  will  depend on the
generation of future  taxable  income.  Because the Company has yet to recognize
significant  revenue from the sale of its products,  the Company believes that a
full valuation allowance should be provided.

                                       9
<PAGE>

     NOTE F - COMMITMENTS AND CONTINGENCIES

     a. Lease agreements

     The company  occupies  office  space at the office of the  President at 250
East Hartsdale Avenue, Hartsdale, New York, 10530 at a monthly rental of $500.

     b. Officer Compensation

     For the period from  inception,  June 23, 1997, to June 30, the company has
accrued  a  minimal  compensation  of $500  per  month  as  compensation  to Mr.
Rubinstein as consideration for services while the company is in the development
stage of development.

     NOTE G - PUBLIC OFFERING

     The Company is in the process conducting a public offering of the following
securities:

(i)  1,000,000 shares of common stock at a price of $0.50 per share,

(ii) 1,000,000 Class A Redeemable Warrants, at a price of $0.10 per Warrant, and

(iii) 1,000,000 Class B Redeemable Warrants at a price of $0.10 per Warrant.

     The Company also is registering,  concurrently with the offering,  the sale
of  1,250,000  shares of Common  Stock owned by  shareholders.  Any proceeds and
profits  from their sale will go to these  shareholders  and not to the Company.
The selling  shareholders  may resell  their  Common  Stock at prices  below our
initial  offering price.  They have agreed not to sell any of their shares until
one year from the effective date of this Registration Statement.

     As of  June  30,  2000,  the  Company  has  received  subscriptions  for an
aggregate of 757,690 shares of common stock for an aggregate of 741,550 warrants
for an  aggregate  consideration  of  $453,000.  Subsequent  to the  date of the
financial  statements,  the  Company  made  delivery  of both the  share and the
warrant certificates.

Item 2. Management's Discussion and Analysis or Plan of Operation.


                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                             FINANCIAL CONDITION AND
                 RESULTS OF OPERATIONS FOR THE SIX MONTHS ENDED
                    JUNE 30, 1999 AND 2000 AND FOR THE PERIOD
                FROM INCEPTION (JUNE 23, 1997) TO JUNE 30, 2000.

     The following  discussion relates to the results of our operations to date,
and our financial condition:

     This  prospectus  contains  forward  looking  statements  relating  to  our
company's  future economic  performance,  plans and objectives of management for
future operations, projections of revenue mix and other financial items that are
based  on the  beliefs  of,  as well  as  assumptions  made  by and  information
currently  known to, our  management.  The words  "expects,  intends,  believes,
anticipates,  may, could, should" and similar expressions and variations thereof
are intended to identify forward-looking  statements.  The cautionary statements
set forth in this  section are  intended to  emphasize  that actual  results may
differ materially from those contained in any forward looking statement.

                                       10
<PAGE>

Development stage activities.

     The company has been a development stage enterprise from its inception June
23, 1997 to June 30,  2000.  The company is in the process of  developing  a web
site on the World Wide Web for the purpose of selling  health care  products and
sharing its expertise by doing consulting.

     During  this  period,  management  devoted  the  majority of its efforts to
initiating  the process of the web site design and  development,  obtaining  new
customers  for  sale of  consulting  services,  developing  sources  of  supply,
developing and testing its marketing  strategy and finding a management  team to
begin the process of:  completing its marketing  goals;  furthering its research
and development for its products;  completing the  documentation for and selling
initial  shares  through the company's  private  placements;  and completing the
documentation for the company's  initial public offering.  These activities were
funded by the  company's  management  and  investments  from  stockholders.  The
company has not yet generated  sufficient  revenues during its limited operating
history to fund its ongoing operating expenses, repay outstanding  indebtedness,
or fund  its web  site  and  product  development  activities.  There  can be no
assurance that development of the web site will be completed and fully tested in
a timely manner and within the budget  constraints  of  management  and that the
company's  marketing  research  will  provide a  profitable  path to utilize the
company's  marketing  plans.  Further  investments  into web  site  development,
marketing research as defined in the company's operating plan will significantly
reduce the cost of  development,  preparation,  and  processing of purchases and
orders by enabling the company to effectively  compete in the electronic  market
place.

     During this  developmental  period,  the company has been financed  through
officer's  loans  with a balance  of $43,672  from Jack  Rubinstein,  which were
converted to  additional  paid in capital as of June 30, 1999.  The company also
financed its activities  through the sale of shares of common stock and warrants
aggregating $692,671.

     Results of Operations for the six months ended June 30, 2000 as compared to
the six months ended June 30, 1999.

     For the six months ended June 30, 2000, the company  generated net sales of
$-0- as compared to $30,000 for the six months ended June 30, 1999  representing
an  decrease  of $30,000.  The  company's  cost of goods sold for the six months
ended June 30, 2000 was $-0- as  compared to $-0- for the six months  ended June
30, 1999. The company's gross profit on sales was approximately $-0- for the six
months  ended June 30, 2000 as compared to $30,000 for the six months ended June
30,  1999.  The decrease in sales and gross profit is the result of focusing the
Company's  efforts  on  completing  the  website  and  developing  its  internet
business.

     The company's  general and  administrative  costs aggregated  approximately
$16,597  for the six months  ended June 30,  2000 as compared to $58,649 for the
six months ended June 30, 1999 representing an decrease of $42,052.  An analysis
of  expenses  for the six  months  ended June 30,  2000  includes  spending  for
professional  fees of $11,260,  rent of $3,000,  office expense of $87,  officer
compensation of $2,250.

                                       11
<PAGE>

     Results of Operations for the period from inception (June 23, 1997) to June
30, 2000.

     For the period from the company's  inception,  June 23, 1997,  through June
30, 2000, a period of approximately 36 months,  the company  generated net sales
of $52,500 (an average of $1,458 per month). The company's cost of goods sold on
sales was  approximately  $-0- for the period from the company's  inception June
23, 1997,  through June 30, 2000.  The gross profit from sales for this 36 month
period is  $52,500.  Management  believes  the gross  profit  of an  average  of
approximately  $1,458 per month for the period from  inception,  June 23,  1997,
through June 30, 2000,  will improve and  stabilize  once the company's web site
facilities  become  realized at the  completion  of the public  offering and its
marketing plans become fully implemented.

     The company's  general and  administrative  costs aggregated  approximately
$604,478 for the period from inception, June 23, 1997, through June 30, 2000. Of
these  initial  startup  costs,  approximately  $40,000 is  attributed to wages,
telephone of $12,804,  professional fees of $68,798, rent of $22,875, and office
and computer  expenses of $47,251,  $394,000 in  consulting  expenses  paid with
shares of common stock and $18,750 in officer compensation.

Liquidity and Capital Resources.

     The company increased its cash position to $555,771 at June 30, 2000 from a
cash  balance of $-0- at June 23,  1997.  The  Company  has  increased  its cash
position by  approximately  $453,000 through the sale of an aggregate of 757,690
shares of common stock for an aggregate of 741,550 warrants.  Working capital at
June 30, 2000 was positive at $530,271.  The Company  expended  cash through its
negative cash flows from operations of $12,097 for the six months ended June 30,
2000.

     Management  believes  that it will be able to fund the company  through its
present cash position and the continuation of offering  consulting  services and
the receipt of additional capital  contributions until the company's web site is
developed and on-line and the process of a public offering is completed.

Capital Commitments and Future Expenditures

     Our  web  site  located  at   http://www.healthpipeline.com   is  currently
operational  and may be "clicked on" for  inspection.  We believe that expansion
and modification of the web site and business will occur in several stages.

     The first stage consists of initial web site construction and collection of
health-related  data from existing web sites and service providers and equipping
our facility with  hardware,  primarily  workstations  and  dedicated  data feed
supply lines. This has been partially completed.  To complete the development of
our web-site, we require:

o    a web-enabled  platform by which we can  implement an Internet  application
     that will be  scalable  (capable  of growing to support  additional  users)
     enough to handle  hundreds or  thousands of users,  yet flexible  enough to
     meet continually changing business requirements and

o    highly  defined  customization  enabling a  subscriber  to specify  his/her
     fields of  interest  within the entire  spectrum of health,  medicine,  and
     pharmacy.  Through  this  feature,  we will be able to create a database of
     user  profiles  (a  knowledgebase  of  subscribers)  which we can market to
     medical  research   companies,   companies  involved  in  clinical  trials,
     marketers and other sources of revenue generation.

                                       12
<PAGE>

     This  phase of  development  will  commence  upon  receipt  of the  minimum
proceeds from this offering.  The completion of this portion of our  development
is dependent upon the receipt of the maximum proceeds from this offering. In the
event that we do not raise the maximum amount sought by this  offering,  we will
have to seek alternative sources of financing. We cannot assure you that we will
be able to secure  financing from other  sources.  Assuming we raise the maximum
offering amount, we anticipate the completion of our website  development around
the second quarter of 2001.

     Neither the  purchase/installation of workstations and dedicated T-1 supply
lines  nor  the  development  of a web  enabled  platform  with  highly  defined
customization  has taken  place.  Hardware  requirements  require  approximately
$30,000  of  capital  expenditures  and  T-1  supply  lines  can be  leased  for
approximately  $1500-$2000 per month. Thus, completion of workstation/T-1 supply
lines  portion  would  require   approximately   $54,000  and  to  complete  the
development  of the web-site  would  require a total of  approximately  $175,000
during  the next  twelve  (12)  months.  The next  stage of  operation/expansion
consists  of  marketing/advertising  expenditures.  To refine and  commence  our
marketing strategy, we require, among other things:

o    a market study on the largest recruiters of clinical trial participants and
     their  recruitment  methods in the hopes of tapping this potential  revenue
     producing  source upon the  commercialization  of our site. We expect to be
     completed  the third  quarter of 2000.  We expect to commence this campaign
     upon receipt of the minimum proceeds;

o    the execution of a consumer public  relations and  advertising  campaign to
     raise awareness of the site and subsequently  attract visitors to the site.
     This  campaign  will include  on-line and off-line  activities.  As a first
     step, we have retained Rainbow Media to act as our promotional agent. Among
     their activities will be arranging for media interviews and press coverage,
     distributing  news  releases,  and any other  activity that might raise the
     profile  of our  company  and our  services.  We  expect to  commence  this
     campaign after the completion of our website, which we anticipate occurring
     no earlier than the second quarter 2001. This will be an ongoing campaign;

o    the execution of a  business-to-business  public  relations and advertising
     campaign to attract  pharmaceutical firms, pharmacy chains,  medical device
     manufacturers,  clinical  trial  companies,  biotechnology  firms and other
     health  care  marketers,   as  well  as  their  advertising   agencies,  as
     advertisers and/or sponsors. We expect to commence this campaign during the
     third quarter of 2000. This will be an ongoing campaign; and

o    the execution of an ongoing  effort to build  relationships  with strategic
     organizations in the healthcare and information  technology sectors.  These
     organizations would include healthcare  marketers including  pharmaceutical
     firms,   medical  service   companies--as   well  as  charitable   research
     foundations  and  publishers,  pharmacies,  clinical  trial  organizations,
     allied  health-care  groups, and customer media. We expect to commence this
     campaign  upon  receipt of the  minimum  proceeds.  This will be an ongoing
     campaign.

     We estimate  that  approximately  $175,000  may be needed for this stage of
operation/expansion.  The  completion  of  this  phase  of  our  development  is
dependent upon the receipt of the maximum  proceeds from this  offering.  In the
event that we do not raise the maximum amount sought by this  offering,  we will
have to seek alternative sources of financing. We cannot assure you that we will
be able to secure financing from other sources.

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     The next stage of  operation/expansion  consists  of  attempts to engage in
assembling a high quality  management  team and strategic  alliances with health
care  professionals  and  organizations  having synergies with our company.  The
exact  details of this stage are  difficult to predict and a number of different
strategies  have  evolved in the current  dynamic  information  marketplace.  In
addition,  web site development has increased  rapidly and web site capabilities
maybe achieved by purchasing future,  existing sites rather than developing them
internally.  Several  existing  health  care web sites have been able to recruit
health  professionals  through  the use of  stock  options  and  other  forms of
incentive  compensation which require little current, out of pocket expenditure.
We are unable to predict whether we can replicate this strategy. Accordingly, we
estimate  that   approximately   $175,000  may  be  needed  for  this  stage  of
operation/expansion,  which we will  commence  upon the  receipt of the  minimum
proceeds of this offering.

     Taken  together  and using  these  highest  cost  estimates,  approximately
$525,000 of capital  expenditures/development  costs can be expected in order to
effectuate the three step process  outlined above.  Therefore we anticipate that
most of the net proceeds of this offering will be consumed in effectuating  this
strategy.  This is a non-underwritten  offering and we cannot predict whether it
will be completed successfully. Should we not be able to complete this offering,
we  would  need  to  seek  further  financing.  We  have  no  present  financing
commitments  and would need to seek  further  financing.  It is not certain that
such  financing  could  be  obtained,  or if  obtained,  would be  available  at
commercially reasonable rates.



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                                   SIGNATURES

     In accordance  with the  requirements  of the Exchange Act, the  registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

                                     PIPELINE DATA INC.

                                     By: /s/ Jack Rubinstein
                                         --------------------
                                         Jack Rubinstein
                                         President and Chief Financial Officer

Dated: September 12, 2000







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