PIPELINE DATA INC
10QSB, 2000-11-14
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-QSB

     [X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934

     For the nine month period ended September 30, 2000

     [ ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT

     For the transition period from ______________ to __________________

     Commission file number: 333-79831



                               Pipeline Data Inc.
                               ------------------
                      (Exact name of small business issuer
                          as specified in its charter)

               Delaware                                     13-3953764
  ----------------------------------------------------------------------------
     (State or other jurisdiction                          (IRS Employer
   of incorporation or organization)                     Identification No.)

                                Jack Rubinstein
                      250 East Hartsdale Avenue, Suite 21,
                       Hartsdale NY 10530; (914) 725-7028
         --------------------------------------------------------------
          (Address and telephone number of principal executive offices,
                          principal place of business,
     and name, address and telephone number of agent for service of process)



     Check whether the registrant filed all documents and reports required to be
filed by Section l2, 13 or 15(d) of the Exchange Act after the  distribution  of
securities under a plan confirmed by a court. N/A

     State the number of shares  outstanding of each of the issuer's  classes of
common equity, as of the latest  practicable date: As of November 6, 2000, there
are 3,116,890  shares of our company's  common stock issued and  outstanding and
785,210 warrants outstanding.

Transitional Small Business Disclosure Format (Check one): Yes [ ] No [X]



<PAGE>

                               PIPELINE DATA INC.

                  SEPTEMBER 30, 2000 QUARTERLY REPORT ON FORM 10-QSB
                               TABLE OF CONTENTS

                                                                   Page Number
                                                                   -----------

Special Note Regarding Forward Looking Information......................  3

PART I - UNAUDITED FINANCIAL INFORMATION

Item 1. Financial Statements............................................  4
Item 2. Management's Discussion and Analysis of
        Financial Condition and Results of Operations................... 11
Item 3. Quantitative and Qualitative Disclosures About Market Risk...... 14

PART II - OTHER INFORMATION

Item 1. Legal Proceedings............................................... 15
Item 2. Changes in Securities and Use of Proceeds....................... 15
Item 3. Defaults Upon Senior Securities................................. 15
Item 4. Submission of Matters to a Vote of Security Holders............. 15
Item 5. Other Information............................................... 15
Item 6. Exhibits and Reports on Form 8-K................................ 15


                                       2

<PAGE>

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

     To the extent that the  information  presented in this Quarterly  Report on
Form  10-QSB for the quarter  ended  September  30,  2000,  discusses  financial
projections,  information  or  expectations  about our  products or markets,  or
otherwise   makes   statements   about  future  events,   such   statements  are
forward-looking.  We are making these forward-looking  statements in reliance on
the safe harbor  provisions of the Private  Securities  Litigation Reform Act of
1995.   Although  we  believe   that  the   expectations   reflected   in  these
forward-looking  statements  are based on  reasonable  assumptions,  there are a
number of risks and  uncertainties  that could  cause  actual  results to differ
materially from such forward-looking  statements.  These risks and uncertainties
are described,  among other places in this Quarterly  Report,  in  "Management's
Discussion and Analysis of Financial Condition and Results of Operations".

     In addition,  we disclaim  any  obligations  to update any  forward-looking
statements to reflect events or  circumstances  after the date of this Quarterly
Report.  When considering such  forward-looking  statements,  you should keep in
mind the risks  referenced  above and the other  cautionary  statements  in this
quarterly report as well as in our prospectus dated April 26, 2000.


                                       3

<PAGE>



 PART I
                              FINANCIAL INFORMATION

     Item 1. Financial Statements

     The financial  statements for the period ended September 30, 2000, included
herein have been prepared by Pipeline Data Inc., without audit,  pursuant to the
rules and regulations of the Securities and Exchange Commission.  In the opinion
of  management,  the  statements  include all  adjustments  necessary to present
fairly  the  financial  position  of company as of  September  30,  2000 and the
results of operations and cash flows for the nine month periods ended  September
30, 1999 and 2000.

     The company's  results of operations  during the nine months of our current
fiscal year are not necessarily indicative of the results to be expected for the
full fiscal year.

     The  financial  statements  included  in  this  report  should  be  read in
conjunction with the financial statements and notes thereto in our Annual Report
on Form 10-KSB for the fiscal year ended December 31, 1999.


STATEMENTS

Balance Sheet as of September 30, 2000 and
   December 31, 1999.........................................................5
Statement of Operations for the three months and nine months ended
   September 30, 2000 and 1999 and from inception to September 30, 2000......6
Statement of Cash Flows for the nine months ended September 30, 2000
   and 1999 and from inception to September 30, 2000.........................7
Statement of Stockholders' Equity from inception to
   September 30, 2000........................................................8
Notes to Financial Statements................................................9



                                       4


<PAGE>


                               PIPELINE DATA INC.
                          (a development stage company)
                                  Balance Sheet
<TABLE>
<CAPTION>
                                                                               September 30,
                                                                December 31,      2000
                                                                   1999        (Unaudited)
                                                                   ----        -----------

                               Assets

Current assets
<S>                                                             <C>            <C>
Cash and equivalents                                            $   114,868    $   552,267
                                                                -----------    -----------
  Total current assets                                              114,868        552,267
                                                                -----------    -----------
Total assets                                                    $   114,868    $   552,267
                                                                ===========    ===========

                  Liabilities and Stockholders' Equity

Current liabilities:
 Accounts payable &  accrued expenses                           $    21,000    $    40,084
                                                                -----------    -----------

  Total current liabilities                                          21,000         40,084
                                                                -----------    -----------


Stockholders' equity:
Preferred stock authorized 5,000,000 shares; $0.001 par value
At December 31, 1999 and  September 30, 2000
there are -0- and -0- shares outstanding

Common Stock authorized 20,000,000 shares, $0.001 par value           2,325          3,119
At  December 31, 1999 and  September 30, 2000,
there are 2,325,000 and 3,116,890 shares outstanding
shares outstanding respectively

Additional paid-in capital                                          631,346      1,105,028

Deficit accumulated during the development stage                   (539,803)      (595,964)
                                                                -----------    -----------

Total stockholders' equity                                           93,868        512,183
                                                                -----------    -----------

Total liabilities and stockholders' equity                      $   114,868    $   552,267
                                                                ===========    ===========



                 See accompanying notes to financial statements.


                                       5

<PAGE>

                                                                  PIPELINE DATA INC.
                                                             (a development stage company)
                                                                Statement of Operations
                                                                      (UNAUDITED)


                                                                                                                     For the period
                                   For the three      For the three        For the nine        For the nine        from inception,
                                   months ended        months ended        months ended        months ended       June 23, 1997 to
                                September 30, 1999  September 30, 2000  September 30, 1999  September 30, 2000  September 30, 2000
                                    -----------        -----------         -----------          -----------          -----------

<S>                                      <C>                 <C>                <C>                 <C>                  <C>
Revenue                                   $-0-                $  -0-          $ 30,000            $   -0-               $ 52,500

Costs of goods sold                        -0-                   -0-               -0-                -0-                   -0-
                                       ---------             -------          --------            --------              --------

Gross profit                                                                    30,000                 --                 52,500
                                       ---------             -------          --------            --------              --------
Operations:
  General and administrative             10,870              42,037             69,519              57,634               248,663
  Non-cash compensation - legal
  and consulting fee                                                                                 1,000               395,000
  Depreciation                                                                                          --                 2,852
                                       ---------             -------          --------            --------              --------
  Total expense                          10,870              42,037            69,519               58,634               646,515
                                       ---------             ------           --------            --------               -------

Income (loss) from operations           (10,870)            (42,037)          (39,519)             (58,634)             (594,015)
                                       ---------             ------           --------            --------               -------

Other income (expense)
  Interest income                                              2,473                --               2,473                 2,473
  Interest expense                                                --            (1,050)                 --                (4,422)

Total other income (expense)                  --               2,473            (1,050)              2,473                (1,949)
                                       ---------             -------          --------            --------              --------
Net (loss)                             $ (10,870)         $  (39,564)        $ (40,569)          $ (56,161)           $ (595,964)
                                       ==========         ===========       ===========          ==========           ===========


Net (loss)  per share - basic            $ (0.01)           $ (0.01)          $ (0.04)             $ (0.02)
Number of shares outstanding - basic     977,500          3,116,982           977,500            2,476,158




                 See accompanying notes to financial statements.


                                       6

<PAGE>


                                                       PIPELINE DATA INC.
                                                  (a development stage company)
                                                     Statement of Cash Flows
                                                           (UNAUDITED)

                                                                                                        For the period
                                                                For the nine        For the nine        from inception,
                                                                months ended        months ended       June 23, 1997 to
                                                             September 30, 1999  September 30, 2000   September 30, 2000
                                                             ------------------  ------------------   ------------------

 CASH FLOWS FROM OPERATING ACTIVITIES
<S>                                                             <C>                 <C>                 <C>
   Net (loss)                                                   $ (40,569)          $ (56,161)          $  (595,964)
 Adjustments to reconcile net loss
  to cash used in operating activities
 Add items not affecting cash
   Non cash compensation consulting fees
  paid with shares of common stock                                                      1,000               395,000
   Depreciation                                                                                               2,852
 Changes in non-cash operating accounts
   Accrued expenses                                                 9,000              19,084                40,084
                                                                  -------             -------              --------

 TOTAL CASH FLOWS USED BY OPERATIONS                              (31,569)            (36,077)             (158,028)
                                                                  -------             -------              --------

 CASH FLOWS FROM FINANCING ACTIVITIES
   Officer loan payable repayment                                 (72,622)
   Sale of shares of common stock and warrants                     24,750             473,476               598,226
   Capital contribution                                           105,172                                   114,921
                                                                  -------             -------              --------

 TOTAL CASH FLOWS FROM FINANCING ACTIVITIES                        57,300             473,476               713,147
                                                                  -------             -------              --------

 CASH FLOWS FROM INVESTING ACTIVITIES
   Purchase of office equipment                                                                              (2,852)
                                                                  -------             -------              --------
 TOTAL CASH FLOWS FROM INVESTING ACTIVITIES                                                                  (2,852)
                                                                  -------             -------              --------


 NET INCREASE (DECREASE) IN CASH                                   25,731             437,399               552,267

 CASH BALANCE BEGINNING OF PERIOD                                   4,367             114,868                    -0-
                                                                  -------             -------              --------

 CASH BALANCE END OF PERIOD                                      $ 30,098           $ 552,267             $ 552,267
                                                                 =========          ==========            ==========




                See accompanying notes to financial statements.


                                       7


<PAGE>

                                                        PIPELINE DATA, INC.
                                                   (A development stage company)
                                                 Statement of Stockholders' Equity

                                                                                                      Deficit
Date                                          Common Stock        Common         Additional      accumulated during        Total
                                                (Shares)          Stock       paid-in capital     development stage
                                           ---------------------------------------------------------------------------------------

June 23, 1997                                     100              $1                 $9,748                              $ 9,749
                                           =======================================================================================
<S>                                         <C>               <C>                <C>                  <C>               <C>
Forward split of shares                     1,000,000           1,000                  8,749                                9,749
Cancellation of shares                       (750,000)           (750)                   750
Net income (loss)                                                                                        (38,620)         (38,620)
                                            ---------         -------            -----------          ----------        ---------

December 31, 1997 restated                    250,000             250                  9,499             (38,620)         (28,871)

Shares issued for consulting fees             752,500             752                187,373                              188,125
Net (loss)                                                                                              (236,509)        (236,509)
                                            ---------         -------            -----------          ----------        ---------

Balance, December 31, 1998                  1,002,500           1,002                196,872            (275,129)         (77,255)

Sale of shares for cash and services        1,247,500           1,248                310,627                              311,875
Capital contribution                                                                 105,172                              105,172
Cancellation of shares                        (25,000)            (25)                (6,225)                              (6,250)
Issuance of shares for legal fees             100,000             100                 24,900                               25,000
Net  (loss)                                                                                             (264,674)        (264,674)
                                            ---------         -------            -----------          ----------        ---------

Balance, December 31, 1999                  2,325,000           2,325                631,346            (539,803)          93,868


    UNAUDITED

Issuance of shares for services                 2,000               2                    998                                1,000
Sale of shares and warrants                   789,890             792                472,684                              473,476
Net (loss)                                                                                               (56,161)         (56,161)
                                            ---------         -------            -----------          ----------        ---------

Balance, September 30, 2000                 3,116,890         $ 3,119            $ 1,105,028          $ (595,964)       $ 512,183
                                           =============   ==============   ===================    ================   ============
</TABLE>


                See accompanying notes to financial statements.


                                       8

<PAGE>


                               PIPELINE DATA INC.
                          NOTES TO FINANCIAL STATEMENTS
                               SEPTEMBER 30, 2000


NOTE A - BASIS OF PRESENTATION

     The  accompanying  unaudited  financial  statements  have been  prepared in
accordance with generally accepted principles for interim financial information.
They do not include all of the information  and footnotes  required by generally
accepted accounting principles for complete financial statements. In the opinion
of  management,  all  necessary  adjustments  (consisting  of  normal  recurring
accruals)  considered  necessary  for a fair  presentation  have been  included.
Operating  results of Pipeline Data Inc. for the nine months ended September 30,
1999  and  2000,  are not  necessarily  indicative  of the  results  that may be
expected for the fiscal year ending December 31, 2000.

NOTE B - EARNINGS PER SHARE

     Basic  loss  per  common  share is  computed  by  dividing  the loss by the
weighted average number of common shares outstanding  during the period.  During
the nine month  periods  through  September  30,  2000,  there were no  dilutive
securities outstanding.

NOTE C - INCOME TAXES

     The Company  provides for the tax effects of  transactions  reported in the
financial statements. The provision if any, consists of taxes currently due plus
deferred taxes related primarily to differences  between the basis of assets and
liabilities for financial and income tax reporting.  The deferred tax assets and
liabilities,  if any,  represent  the future tax  return  consequences  of those
differences,  which will  either be taxable  or  deductible  when the assets and
liabilities are recovered or settled.  As of December 31, 1999 and September 30,
2000, the Company had no material current tax liability, deferred tax assets, or
liabilities to impact on the Company's  financial  position because the deferred
tax asset  related to the  Company's  net  operating  loss carry forward and was
fully offset by a valuation allowance.

     At September 30, 2000,  the Company has net operating  loss carry  forwards
for income tax purposes of $595,964. These carry forward losses are available to
offset future taxable income, if any, and expire in the year 2010.

     The  components  of the net deferred tax asset as of September 30, 2000 are
as follows:

    Deferred tax asset:
    Net operating loss carry forward              $ 202,627
    Valuation allowance                            (202,627)
                                                  ----------
    Net deferred tax asset                        $   -0-
                                                  ==========



                                       9
<PAGE>

     The Company  recognized  no income tax benefit from the loss  generated for
the period  from the date of  inception  to  September  30,  2000.  SFAS No. 109
requires  that a valuation  allowance  be provided if it is more likely than not
that some  portion or all of a  deferred  tax asset  will not be  realized.  The
Company's  ability to realize  benefit of its  deferred tax asset will depend on
the  generation  of  future  taxable  income.  Because  the  Company  has yet to
recognize  significant  revenue  from  the  sale of its  products,  the  Company
believes that a full valuation allowance should be provided.

NOTE D - COMMITMENTS AND CONTINGENCIES

     a. Lease agreements

     The company  occupies  office  space at the office of the  president at 250
East Hartsdale Avenue, Hartsdale, New York, 10530 at a monthly rental of $500.

     b. Officer Compensation

     For the period from  inception,  June 23, 1997, to September 30, 2000,  the
company has accrued a minimal  compensation of $500 per month as compensation to
Mr.  Rubinstein  as  consideration  for  services  while the  company  is in the
development stage of development.


NOTE E - PUBLIC OFFERING

     The company  conducted an initial  public  offering of its common stock and
common stock  purchase  warrants and has sold 789,890 shares of common stock and
785,210  Class A redeemable  warrants for aggregate  proceeds for  $473,466.  No
class B  redeemable  warrants  were sold.

     Additionally,  2,000  shares  of  common  stock  were issued for $1,000 or
$0.50 per share for printing services.

     As of September 30, 2000 the company has reserved  785,210 shares of common
stock pending the conversion of the warrants into shares of common stock.

     Class A warrants are  exercisable  into shares of common stock at $3.00 per
share until the third  anniversary of the effective date of the offering  (April
25, 2000). Class B warrants are exercisable into shares of common stock at $5.00
per share until the fifth anniversary of the effective date of the offering.

     The company also  registered  the sale of 1,250,000  shares of common stock
owned by prior shareholders. Any proceeds and profits from their sale will go to
these  shareholders and not to the company.  They have agreed not to sell any of
their  shares  until  one  year  from  the  effective  date of the  Registration
Statement, April 26, 2001.


                                       10

<PAGE>


Item 2. Management's  Discussion and Analysis of Financial Condition and Results
of Operations


                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                             FINANCIAL CONDITION AND
                 RESULTS OF OPERATIONS FOR THE NINE MONTHS ENDED
                 SEPTEMBER 30, 1999 AND 2000, AND FOR THE PERIOD
              FROM INCEPTION (JUNE 23, 1997) TO SEPTEMBER 30, 2000.

     The following  discussion relates to the results of our operations to date,
and our financial condition:

     This quarterly report contains forward looking  statements  relating to our
company's  future economic  performance,  plans and objectives of management for
future operations, projections of revenue mix and other financial items that are
based  on the  beliefs  of,  as well  as  assumptions  made  by and  information
currently  known to, our  management.  The words  "expects,  intends,  believes,
anticipates,  may, could, should" and similar expressions and variations thereof
are intended to identify forward-looking  statements.  The cautionary statements
set forth in this  section are  intended to  emphasize  that actual  results may
differ materially from those contained in any forward looking statement.

Development stage activities.

     The company has been a development stage enterprise from its inception June
23, 1997 to September  30, 2000.  The company is in the process of  developing a
web site on the World Wide Web for the purpose of selling  health care  products
and sharing its  expertise in business and  information  dissemination  by doing
consulting.

     During  this  period,  management  devoted  the  majority of its efforts to
initiating  the  process  of the web site  design  and  development,  developing
sources of supply,  developing and testing its marketing  strategy and finding a
management  team to begin  the  process  of:  completing  its  marketing  goals;
furthering  the research and  development  for its  products and  services;  and
completing the  documentation for the company's initial public offering and self
underwriting  this  offering.  These  activities  were  funded by the  company's
management and investments from stockholders.  The company has not yet generated
sufficient  revenues  during its limited  operating  history to fund its ongoing
operating  expenses,  repay outstanding  indebtedness,  or fund its web site and
product  development  activities.  There can be no assurance that development of
the web site will be completed  and fully  tested in a timely  manner and within
the budget  constraints of management and that the company's  marketing research
will provide a profitable path to utilize the company's marketing plans. Further
investments  into web site  development,  marketing  research  as defined in the
company's  operating  plan will  significantly  reduce the cost of  development,
preparation,  and  processing of purchases and orders by enabling the company to
effectively compete in the electronic market place.



                                       11
<PAGE>

     During this  developmental  period,  the company has been financed  through
officer's  loans  with a balance  of $43,672  from Jack  Rubinstein,  which were
converted to additional  paid in capital as of September  30, 1999.  The company
also  financed  its  activities  through the sale of shares of common  stock and
warrants aggregating $692,671.

     Results of  Operations  for the nine  months  ended  September  30, 2000 as
compared to the nine months ended September 30, 1999.

     For the nine months ended  September  30, 2000,  the company  generated net
sales of $-0- as compared to $30,000 for the nine  months  ended  September  30,
1999,  representing a decrease of $30,000.  The company's cost of goods sold for
the nine months ended  September 30, 2000,  was $-0- as compared to $-0- for the
nine months ended  September 30, 1999.  The company's  gross profit on sales was
approximately  $-0- for the nine months ended September 30, 2000, as compared to
$30,000 for the nine months ended  September 30, 1999. The decrease in sales and
gross  profit is the result of  focusing  the  Company's  efforts on its initial
public  offering as well as completing  the website and  developing its internet
business.

     The company's  general and  administrative  costs aggregated  approximately
$58,634 for the nine months ended September 30, 2000, as compared to $69,519 for
the nine months ended  September 30, 1999,  representing an decrease of $10,885.
An analysis of expenses for the nine months ended  September  30, 2000  includes
spending for  professional  fees of $28,585,  rent of $4,500,  office expense of
$10,614,  officer  compensation  of $4,500,  filing fees of  $10,175,  and other
expenses of $260.

     Results of  Operations  for the period from  inception  (June 23,  1997) to
September 30, 2000.

     For the  period  from  the  company's  inception,  June 23,  1997,  through
September 30, 2000, a period of approximately 39 months,  the company  generated
net sales of $52,500  (an average of $1,346 per month).  The  company's  cost of
goods sold on sales was  approximately  $-0- for the period  from the  company's
inception June 23, 1997, through September 30, 2000. The gross profit from sales
for this 39 month period is $52,500.  Management believes the gross profit of an
average of  approximately  $1,346 per month for the period from inception,  June
23, 1997,  through  September  30, 2000,  will  improve and  stabilize  once the
company's web site  facilities  become  realized at the completion of the public
offering and its marketing plans become fully implemented.



                                       12

<PAGE>

     The company's  general and  administrative  costs aggregated  approximately
$646,515 for the period from  inception,  June 23, 1997,  through  September 30,
2000. Of these initial  startup  costs,  approximately  $40,000 is attributed to
wages,  professional  fees of  $118,319,  rent of $25,648,  office and  computer
expenses of $31,886,  consulting expenses of $394,000 paid with shares of common
stock,  $19,500 in  officer  compensation,  filing  fees of  $10,574,  and other
expenses of $6,588.

Liquidity and Capital Resources

     The company  increased its cash position to $552,267 at September 30, 2000,
from a cash balance of $-0- at June 23, 1997. The Company has increased its cash
position by  approximately  $474,476 through the sale of an aggregate of 789,890
shares of common stock and 785,210  warrants.  Working  capital at September 30,
2000 was positive at $512,183.  The Company  expended  cash through its negative
cash flows from  operations  of $36,077 for the nine months ended  September 30,
2000.

     Management  believes  that it will be able to fund the company  through its
present cash position and the continuation of offering  consulting  services and
the receipt of additional capital  contributions until the company's web site is
developed and on-line and the process of a public offering is completed.

Capital Commitments and Future Expenditures

     Our  web  site  located  at   http://www.healthpipeline.com   is  currently
operational  and may be "clicked on" for  inspection.  We believe that expansion
and modification of the web site and business will occur in several stages.

     The first stage consists of initial web site construction and collection of
health-related  data from existing web sites and service providers and equipping
our facility with  hardware,  primarily  workstations  and  dedicated  data feed
supply lines. This has been partially completed.  To complete the development of
our web-site, we require:

o    a web-enabled  platform by which we can  implement an Internet  application
     that will be  scalable  (capable  of growing to support  additional  users)
     enough to handle  hundreds or  thousands of users,  yet flexible  enough to
     meet continually changing business requirements and

o    highly  defined  customization  enabling a  subscriber  to specify  his/her
     fields of  interest  within the entire  spectrum of health,  medicine,  and
     pharmacy.  Through  this  feature,  we will be able to create a database of
     user  profiles  (a  knowledgebase  of  subscribers)  which we can market to
     medical  research   companies,   companies  involved  in  clinical  trials,
     marketers and other sources of revenue generation.



                                       13

<PAGE>

     Neither the  purchase/installation of workstations and dedicated T-1 supply
lines  nor  the  development  of a web  enabled  platform  with  highly  defined
customization  has taken  place.  Hardware  requirements  require  approximately
$30,000  of  capital  expenditures  and  T-1  supply  lines  can be  leased  for
approximately  $1500-$2000 per month. Thus, completion of workstation/T-1 supply
lines  portion  would  require   approximately   $54,000  and  to  complete  the
development  of the web-site  would  require a total of  approximately  $175,000
during  the next  twelve  (12)  months.  The next  stage of  operation/expansion
consists  of  marketing/advertising  expenditures.  To refine and  commence  our
marketing strategy, we require, among other things:

o    a market study on the largest recruiters of clinical trial participants and
     their  recruitment  methods in the hopes of tapping this potential  revenue
     producing  source upon the  commercialization  of our site. We expect to be
     completed the third  quarter of 2000. We retained  Rainbow Media to conduct
     this survey. This has been completed;

o    the execution of a consumer public  relations and  advertising  campaign to
     raise awareness of the site and subsequently  attract visitors to the site.
     This  campaign  will include  on-line and off-line  activities.  As a first
     step, we have retained Rainbow Media to act as our promotional agent. Among
     their activities will be arranging for media interviews and press coverage,
     distributing  news  releases,  and any other  activity that might raise the
     profile  of our  company  and our  services.  We  expect to  commence  this
     campaign after the completion of our website, which we anticipate occurring
     no earlier than the second quarter 2001. This will be an ongoing campaign;

o    the execution of a  business-to-business  public  relations and advertising
     campaign to attract  pharmaceutical firms, pharmacy chains,  medical device
     manufacturers,  clinical  trial  companies,  biotechnology  firms and other
     health  care  marketers,   as  well  as  their  advertising   agencies,  as
     advertisers  and/or  sponsors.  We have commenced this campaign  during the
     third quarter of 2000. This will be an ongoing campaign; and

o    the execution of an ongoing  effort to build  relationships  with strategic
     organizations in the healthcare and information  technology sectors.  These
     organizations would include healthcare  marketers including  pharmaceutical
     firms,   medical  service   companies--as   well  as  charitable   research
     foundations  and  publishers,  pharmacies,  clinical  trial  organizations,
     allied  health-care  groups,  and customer  media.  We have  commenced this
     campaign. This will be an ongoing campaign.

   We  estimate  that  approximately  $175,000  may be needed  for this stage of
operation/expansion.  The  completion  of  this  phase  of  our  development  is
dependent upon the receipt of the maximum  proceeds from this  offering.  We did
not raise the  maximum  offering  amount  and may be forced to seek  alternative
sources  of  financing.  We  cannot  assure  you that we will be able to  secure
financing from other sources.

   The next  stage of  operation/expansion  consists  of  attempts  to engage in
assembling a high quality  management  team and strategic  alliances with health
care  professionals  and  organizations  having synergies with our company.  The
exact  details of this stage are  difficult to predict and a number of different
strategies  have  evolved in the current  dynamic  information  marketplace.  In
addition,  website  development has increased  rapidly and web site capabilities
maybe achieved by purchasing future,  existing sites rather than developing them
internally.  Several  existing  health  care web sites have been able to recruit
health  professionals  through  the use of  stock  options  and  other  forms of
incentive  compensation which require little current, out of pocket expenditure.
We are unable to predict whether we can replicate this strategy. Accordingly, we
estimate  that   approximately   $175,000  may  be  needed  for  this  stage  of
operation/expansion, which we have commenced.

   Taken together and using these highest cost estimates, approximately $525,000
of capital expenditures/development costs can be expected in order to effectuate
the three step process outlined above.  Therefore we anticipate that most of the
net  proceeds  of our recent  offering  will be consumed  in  effectuating  this
strategy.  We may need to seek  additional  financing  in the future.  It is not
certain  that  such  financing  could  be  obtained,  or if  obtained,  would be
available at commercially reasonable rates.

ITEM 3     QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

   Not Applicable.


                                       14

<PAGE>

                          PART II - OTHER INFORMATION

ITEM 1.   LEGAL PROCEEDINGS

     None.

ITEM 2    CHANGES IN SECURITIES AND USE OF PROCEEDS

     All shares sold by the Pipeline  Data during the last three years have been
registered under the Securities Act of 1933.

     Our  company's  initial  public  offering,   as  registered  on  Form  SB-2
(Registration No. 333-79831), was declared effective on April 26, 2000. Pursuant
to this registration,  we offered our president shares our common stock at $0.50
per  share,  class A  redeemable  warrants  at $0.10  per  warrant  and  class B
redeemable  warrants at $0.10 per warrant. No underwriter or broker was utilized
for the sale of our securities and no commissions were paid.

     Our company  closed this offering on June 27, 2000,  but did not physically
issue certificates  until this current quarter.  Our company sold 789,890 shares
of our common  stock,  785,210  class A warrants  and no class B  warrants.  The
aggregate proceeds of this offering were $473,466. Additionally, 2,000 shares of
our common stock were issued for $0.50 per share for printing services.

     The company will award 5,000  shares of common  stock to Rainbow  Media for
services associated with the initial public offering.

     All  expenses  associated  with the  offering  have  been  prepaid  and not
deducted from the proceeds of the company's initial public offering.

     During this current quarter ending September 20, 2000, our company incurred
$57,634 in general and  administrative  expenses  of which we have paid  $8,550.
These expenses were paid out of working  capital and are primarily  attributable
to ongoing accounting, legal and salary and other office expenses. Expenses paid
includes  $10,000 paid to Sheila  Corvino  Esquire for certain  corporate  legal
services.  Corvino was appointed assistant  secretary of our corporation,  on an
interim basis, for certain ministerial functions.

ITEM 3. DEFAULTS IN SENIOR SECURITIES

     None.

ITEM 4      SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     None.

ITEM 5      OTHER INFORMATION

     None.

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

     (a) Exhibits.

   27 Financial Data Schedule

(b)        Reports on Form 8-K.

   None.


                                       15

<PAGE>


                                   SIGNATURES

     In accordance  with the  requirements  of the Exchange Act, the  registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

                            PIPELINE DATA INC.

                            By: /s/ Jack Rubinstein
                                --------------------
                                Jack Rubinstein
                                President, Chief Financial Officer and Director

Dated: November 13, 2000



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