PHOTOLOFT COM
10SB12G/A, 1999-11-04
BUSINESS SERVICES, NEC
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AS  FILED  WITH  THE  SECURITIES  AND  EXCHANGE  COMMISSION  ON NOVEMBER 5, 1999

                                           Registration  No.:  0-266932

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                        AMENDMENT NUMBER 1 TO FORM 10-SB
                   GENERAL FORM FOR REGISTRATION OF SECURITIES
                            OF SMALL BUSINESS ISSUER
                          UNDER SECTION 12(B) OR (G) OF
                       THE SECURITIES EXCHANGE ACT OF 1934
                              ____________________

                                  PHOTOLOFT.COM
                 (Name of Small Business Issuer in its Charter)

                   NEVADA                              87-0431036
       (State or Other Jurisdiction of              (I.R.S. Employer
       Incorporation or Organization)            Identification Number)


          300 ORCHARD CITY DRIVE, SUITE 142 CAMPBELL, CALIFORNIA  95008
              (Address of Principal Executive Offices and Zip Code)

                    Issuer's Telephone Number: (408) 364-8777


Securities  to  be  registered  pursuant  to  Section  12(b)  of  the  Act:


Securities  to  be  registered  pursuant  to  Section  12(g)  of  the  Act:

                     Common stock, par value $.001 per share

<PAGE>
<TABLE>
<CAPTION>
                                          PHOTOLOFT.COM

                                           FORM 10-SB

                                        Table of Contents

<S>                                                                                           <C>
Item 1  Description of Business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    3
Item 2  Management's Discussion and Analysis or Plan of Operations . . . . . . . . . . . . .   22
Item 3  Description of Properties. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   35
Item 4  Security Ownership of Certain Beneficial Owners and Management . . . . . . . . . . .   36
Item 5  Directors, Executive Officers, Promoters and Control Persons . . . . . . . . . . . .   38
Item 6  Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   41
Item 7  Certain Relationships and Related Transactions . . . . . . . . . . . . . . . . . . .   44
Item 8  Legal Proceedings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   48
Item 9  Market For Common Equity and Related Stockholder Matters . . . . . . . . . . . . . .   48
Item 10 Recent Sales of Unregistered Securities. . . . . . . . . . . . . . . . . . . . . . .   50
Item 11 Description of Registrant's Securities to be Registered. . . . . . . . . . . . . . .   54
Item 12 Indemnification of Directors and Officers. . . . . . . . . . . . . . . . . . . . . .   58
Item 13 Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   59
Item 14 Changes in and Disagreements with Accountants on Accounting and Financial Disclosure   59
Item 15 Financial Statements and Exhibits. . . . . . . . . . . . . . . . . . . . . . . . . .  F-1
</TABLE>

<PAGE>
ITEM  1.     DESCRIPTION  OF  BUSINESS

     PhotoLoft.com  is  a  photo-sharing  and  digital  imaging  e-commerce
"community",  meaning  that  individuals  with access to the Internet can store,
view and share their personal photographic images on our Web site.  As a result,
our Web site is a "community" of Web pages with images collected from around the
world.  Our  viewing  and  printing  technology allows users to access and print
their  personal images quickly, easily and inexpensively.  Users can choose from
over  90  categories  in  which to catalogue their images and view others.  This
growing  list  provides  users  with a quick reference point to access images of
interest  to  them,  while  at  the  same  time giving potential advertisers and
sponsors on the site the opportunity to ultra-target their audience. We are also
developing  a  multi-faceted  e-commerce  program,  including a complete line of
photo-personalized  gifts  and customized electronic greeting cards, consumables
such  as  ink,  paper  and  other  digital  imaging items, and photos offered by
professional  photographers.

BACKGROUND

     Although our company was originally formed in November 1993, we adopted our
current  business  model,  which is described in the previous paragraph, in June
1998.  In  that  regard,  we  are  very much like a start-up company and we have
received  minimal  revenues  since  the  adoption  of  our  new  business model.

     Under  our  previous  business model, we operated under the corporate name,
AltaVista  Technology,  Inc.  Alta  Vista's  business  model  was formed to take
advantage  of  the  burgeoning  need  for  fun and creative applications for the
Internet.  The market place was rapidly leaving behind cumbersome computers that
required  highly  trained  operators  and was turning to PC-based computing that
allowed  people  with  average  computer skills to enter a new world.  AltaVista
began  developing  imaging  software  that made computing even more fun, and the
various  products  that were designed and marketed brought images to life on the
computer.  In  1995  AtlaVista  introduced  Howdy!,  the  world's  first  ever
multi-media e-mail tool.  Still being shipped today, the software was an instant
success  because  it  was engaging, fun and easy to use.  As a component of this
product,  AltaVista  also  established  web  pages  via  e-mail. Over the years,
AltaVista  developed  and  marketed  the  following  products:

     Howdy!  -  an  electronic  postcard  maker  for  Windows  PCs
     Howdios  -  additional  postcards  for  Howdy!  owners  available  on  line
     Webcannon!  -  a  template-driven  Web  page  authoring  "system"
     Media  Wrangler  -  a  multimedia  authoring  tool
     SmartNet  Singles  -  thematic  Internet  access  kits
     Internet  Suite  -  a  suite  of  products  designed to get users up and
running  quickly  and  easily  on  the  Internet.

     As  a  software developer, AltaVista followed the traditional revenue model
of  bundling its software with original equipment manufacturers.  As that market
evolved into a non-revenue source, we began exploring new ways to bring products
to  market  at  a  profit.  This  coincided  with  the  phenomenal growth of the
Internet  and  the  evolution  of  Internet  users who were rapidly beginning to
utilize  the  medium  as  a source of entertainment as well as information.  The
expertise  of  AltaVista  was  clearly  in  Internet  imaging technology and the
decision  was  made  to  aggregate  images  into  a  photo-sharing  community.

                                        3
<PAGE>
     We  initiated  our current business model in June 1998 and in that respect,
we  are  much  like  a  start-up  company.  In  August  1998  we  sold  our URL,
AltaVista.com,  to  Digital Equipment, now Compaq Computer, and changed our name
to PhotoLoft.com, Inc., a California corporation. The official launch of our new
Web  site  was in February 1999, the same month that PhotoLoft.com, Inc. entered
into  a  reorganization  with  Data Growth, Inc., a non-operating public company
incorporated  in  Nevada.  Under the terms of the reorganization, PhotoLoft.com,
Inc. shareholders received shares of Data Growth in exchange for their shares of
PhotoLoft.com,  Inc.  common  stock,  PhotoLoft.com,  Inc. became a wholly-owned
subsidiary  of  Data Growth, all of the executive officers and directors of Data
Growth  resigned,  the  executive  officers and directors of PhotoLoft.com, Inc.
became  the  executive  officers  and  directors of Data Growth, and Data Growth
changed  its  name  to  PhotoLoft.com.  See  "Item 7. Certain Relationships  and
Related  Transactions."  All  of  our  business  is currently conducted  through
PhotoLoft.com,  Inc.,  and  our  principal  executive offices are located at 300
Orchard  City  Drive,  Suite 142, Campbell, California.  Our telephone number at
this  address  is  (408) 364-8777.

Photo  Processing  Technology

     The continuing evolution of the Internet as an entertainment medium coupled
with  rapid  advances  in  technology  are  working  together  to  create a very
different photo processing model that the traditional chemical film based model.
Typically,  photographers drop their used film at a photo processor, return at a
later  date  to  retrieve  it,  make  decisions for additional copies of certain
photos  and  then  return  several  days  later  to  get those as well.  Digital
photography,  the  Internet  and advances in printing technology are making that
model  obsolete.

     The  digital  camera  market  continues  to  explode as well.  According to
NewMedia,  digital  camera  prices dropped 40 percent to 50 percent during 1998,
making  them  more  accessible  to  more people and the digital camera market is
currently  enjoying  a  boom  that is expected to reach $5.4 billion in sales by
2002.  In  Japan  today,  sales  of  digital  cameras exceed those of film-based
cameras.

     Printer  technology continues to focus on crisp, clear prints delivered via
the  home  printer  at affordable prices.  Companies like Hewlett-Packard derive
more  revenue  from  ink  sales  than  printer  sales, and printers that provide
consumers  with  excellent  images,  using  a lot of ink in the process, help to
drive  the  technology.

     In  this  new  world,  digital images are directly uploaded to the Internet
where  the  owner  can  view and share them with others.  Traditional photos can
easily  be  scanned  onto  the Internet.  The owner can then choose to print the
photos  of  his choice from the comfort of his or her own computer.  This avoids
getting unwanted photos, provides an excellent storage place for the images, and
ensures that photos can be found and reprinted at any time.  Using our software,
the  prints  made  will  be  to  the  highest  resolution  of the printer, which
typically  provides  photo-finish quality prints.  All printers shipped by Epson
and  Hewlett-Packard  in  the  U.S.  in  1999 have this capability.  The printer
prices  start  at  $250.  In  addition,  users  can  designate  what  standard
photographic  size  they  prefer,  anything  from  wallet  to  8"x10".

                                        4
<PAGE>
The  Internet

     The  move  from  a chemical-based photo solution to a digital one coincides
with  the  explosive growth of the Internet into a significant global medium for
entertainment,  communications,  news,  information  and  commerce.
Commercialization  of the Internet began in the mid-1980s, with e-mail providing
the  primary  means of communication.  However, it was the Internet's World Wide
Web,  which  provided  a  means  to  link text and pictures, that has led to the
blossoming of e-commerce and sparked the explosive growth of the Internet in the
1990s.  Today,  according  to  NewMedia,  at  least  100  million  people in 135
countries  send  and  receive  information,  and purchase products and services,
through  the  Internet.

     While  a  number of factors have contributed to the continued growth of the
Internet,  several  specific trends have been particularly important.  The first
has  been  the  emergence  of  community  Web  sites.  Community sites provide a
platform  for  publishing  and  aggregating  the  rapidly  increasing  volume of
personalized content created by Internet users.  Online communities also provide
a  single  online  destination  where like-minded users can interact and quickly
find  pertinent  information,  products and services related to their particular
needs.  Community sites generally offer free services including access to e-mail
accounts,  chat  rooms,  message  boards,  news and entertaining.  Through these
features, community sites can provide Internet users with the same opportunities
for  expression, interaction, sharing, support and recognition that they seek in
the  everyday  world.  A  successful  community  will accomplish these goals and
create a base of loyal members who will collaborate in the evolution of the site
as  their  needs  and  interests  change  and  expand.

     To  date,  advertisers  on  the  Internet  have  typically used traditional
navigational  sites  and  professionally  created content sites to promote their
products  and  services online.  However, online communities allow them to reach
highly targeted audiences within a more personalized context, thus providing the
opportunity  to  increase advertising efficiency and improve the likelihood of a
successful  sale.  Moreover,  advertisers  can  track  more  accurately  the
effectiveness  of  their advertising messages by receiving reports of the number
of  advertising  "impressions"  delivered  to  consumers  and  the  resulting
"click-through"  rate  to  their  Web  sites.

OUR  SOLUTION

     For  Internet  consumers,  PhotoLoft.com provides a photo-sharing community
that  continues to meet the evolving needs of the marketplace.  It is attractive
to  photographers of all types, from professional to neophyte, who want to share
their  images,  solicit  comments  on  their photos, browse others' pictures and
participate  in  photo-personalized  e-commerce  or  simply  take advantage of a
convenient  solution  for purchasing digital imaging supplies.  In addition, our
advanced  viewing  technology  allows  users  to  study  photos from a number of
different  angles  and our printing technology allows them to print photo-finish
quality  prints  from  their  home  or  office  printers. For business partners,
PhotoLoft.com  brings  a  unique  solution to the questions of how to make their
sites  more  interesting and ultimately more appealing to their users.  No other
photo-sharing  web  site on the Internet currently offers this broad combination
of  products  and  services  to  meet  all  of  these  needs.

                                        5
<PAGE>
Consumers

     Our  solution  is well timed to take advantage of the growing popularity of
online  communities.  Jupiter  Communications has reported that facilitating the
sharing  of photos among communities will be the primary application for on-line
consumer  digital imaging.  Our response has been to offer an entry point to the
Internet  for  digital  imaging, replete with photo-sharing opportunities, photo
chats,  contests,  targeted  advertising  and  a unique e-commerce solution.  In
addition,  our efforts to develop an entertaining community site are positioning
us  well to capture a share of the next generation of Internet users who will be
looking to the Internet for reasons other than information.  Internal statistics
show that as an entertainment medium and Web site, we are not only successful at
attracting users, but we also keep them on the site for long periods of time and
keep  members  once  they  upload  their  images.  These  statistics  have  been
supported  by  the findings of PCData Online, which indicate that users spend an
average  of three minutes viewing the pages of our Website.  Sharing photos with
family  and  friends; being able to browse other photos and comment on them; and
enjoying  a  community  of  photography  buffs, all combine to make us a popular
community  with  a  promising  future  with  new  members.

     In  addition,  PhotoLoft.com  offers  a  highly  focused Web site, which is
particularly  attractive  to  advertisers.  Through our 98 different categories,
advertisers  can  choose to target their audience as much or little as possible.
Combined  with  PhotoLoft.com's  community, which sponsors contests and provides
information  and  news  about digital imaging, the Web site is a very attractive
option  for  advertisers,  that  can  choose  traditional  banner advertising on
ultra-targeted  pages or sponsorships of the various activities available at the
site.  Sponsorships  tend  to  be long-term relationships between companies with
increased  opportunities  for  revenue  than  simple  banner  advertisements.

     We have also developed a multi-faceted e-commerce solution that will appeal
to  users  looking  for  photo-personalized gifts and greeting cards, as well as
those  choosing  to  take  advantage  of  the  "ease  of  doing  business"  that
PhotoLoft.com affords them.  The first component of the e-commerce program is in
place  today  and  offers customers a choice of over 150 photo-personalized gift
items.  Because  these  gifts  are always unique, they can never be commoditized
and  are  proving to be an excellent opportunity for repeat sales to users.  The
second  component  of  the e-commerce program is photo-personalized cards, which
have  the additional feature of customized greetings.  The unique design of this
program  allows  PhotoLoft.com  to  generate  both  advertising  and  e-commerce
revenues.  The third component of the e-commerce solution includes on-line sales
of  digital  imaging  products  such  as  cameras,  scanners  and  printers.  In
addition,  we  will  offer  printing  paper and ink cartridges for sale at costs
competitive  with  more  traditional  retail  outlets.

Business  Partners

     As  a  photo-sharing  community,  PhotoLoft.com  attracts  members that are
actively looking for the "community" experience with a "photographic" slant.  As
members  join PhotoLoft.com they upload images and remain with us, as opposed to
some communities where it is easy to switch to a competitive site.  As discussed
by PCData Online, statistics show that PhotoLoft.com is a "sticky" site, in that
it  attracts  users  for an average of three minutes per visit, a very important
point  for  advertisers  on the web site.  Examining photos takes more time than
simply  scanning  most  web sites.  Also, PhotoLoft.com users then zoom in on or
pan  the image they have chosen an average of three times.  This feature is very
important because each time it is accessed it increases the total amount of time
a  user is on the site.  These two factors combined have made PhotoLoft.com very
attractive  to  other Web sites that are constantly looking for ways to increase
the  potential  of  their  communities.  Utilizing  PhotoLoft.com's  unique
co-branding  and private label opportunities, sites like PowWow, owned by Tribal
Voice,  are  able  to  further  cement  their  relationship  with  users.

                                        6
<PAGE>
     The  final  component  of  the  e-commerce  solution  involves
PhotoLoft.com-enabled  e-commerce.  This  product  was  developed on demand from
professional  photographers,  who  will  utilize PhotoLoft.com to display photos
taken  for events.  Potential customers can browse the photos in a PhotoLoft.com
album  created  by  the  photographer and then print directly from the web site.
The  photographer  will  be  reimbursed based upon the number of photos printed.

Technology

     What  makes  our  site truly popular with all users is the technology.  Our
software  greatly  simplifies  the  task  of  displaying images on the Internet,
offering automatic creation of thumb-nails; auto-generation of a perfectly sized
viewable  image;  transparent  image  compression; the photo album metaphor, and
many  other  uses.  We  have  also taken Internet digital imaging a step further
with  our  advanced viewing capabilities.  Users can zoom in on or pan an image,
allowing  them to observe even the tiniest details or enjoy the full panorama of
a  photo.  This  technology, which is compatible with all on-line auction sites,
makes  us particularly popular with bidders closely scrutinizing their potential
purchases.  In  addition,  to  take full advantage of the digital revolution, we
allow  users  to  print  their  pictures at home.  This home photo processing is
comparable to the current photo finish quality, and is cost competitive with the
traditional model of film processing with the added advantages of allowing users
the  convenience  of  printing  only  the  photos  they  want, at the sizes they
designate  from  the  comfort  of  their  homes.

     To  complement  our  technology,  we  have  located our Website in a secure
individual  "cage"  space  with  AboveNet  Communications,  Inc.,  a  San  Jose,
California  based  company  offering  Internet  connectivity  and  co-location
solutions  for  high-bandwidth,  mission critical applications.  Our co-location
agreement  with  AboveNet  has  a  term  of  one  year, expiring in March, 2000.

STRATEGY

     In  order  to  achieve our goal of becoming the most complete photo-sharing
e-commerce  community  on  the  Internet,  we  have  implemented a multi-faceted
strategy to enhance the content and features available on our Web site, increase
the  amount  of  traffic on our site, expand advertising sales and sponsorships,
and  develop  a  variety  of  e-commerce  solutions.

Enhance  Our  Online  Community

     We continue to evolve our site to offer the latest in technology as well as
the  latest  trends  in  Internet  communities.  To be successful in the rapidly
developing  market,  we  need  to  be  pacesetters  at  all  times.

                                        7
<PAGE>
     Recently,  we  began to aggressively upgrade the look and feel of our site,
creating  new  and  popular contests, encouraging users to comment on photos via
the  "guest  books"  feature,  and  bringing  new  users  to the site through an
e-invitation  e-mail  program.  By  virtue of the photos, our site is inherently
"sticky,"  meaning that users visiting the site tend to be there a while.  Users
study  photos  for  a  period  of  time before moving on and, due to our viewing
technology,  for  every image served on our site, users zoom or pan the image an
average  of  three  times.  In  addition,  once users upload their photos to the
photo  sharing  community, they are reluctant to move them.  These are extremely
important  features  for  potential  partners  as  well  as  advertisers.

     New  developments  trend  into  two  distinct  arenas:  technology  and
entertainment.  Technically, we are working to add new features that enhance our
current  product,  such  as  advanced  image  editing - cropping, red eye, image
manipulation,  etc.,  --  simplified image uploading, and the addition of audio.
We  realize that to be successful, we must have an extremely easy, user-friendly
site.  We recently instituted a "feedback" page on the site that allows users to
communicate  their  ideas  easily  and  quickly  with  us.  Many  of  our  new
enhancements  will  be derived from this user interface.  We are also working to
cut  the  costs of technology.  As our Web site continues to grow we can achieve
many  cost  efficiencies.  In  addition,  our engineers are working to lower the
cost  even more through developing new technologies for image hosting.  Finally,
we  are  devoted  to  Internet  image  hosting, and as that develops, we plan to
remain  on  the  forefront  of  the technology.   For example, we are constantly
monitoring  the  state  of  web-based  video.

     Perhaps even more important is the entertainment component of the site.  We
are  constantly  on  the  lookout  for new ideas that will enhance the community
experience for our users.  In the very near term we anticipate adding additional
contests,  an  automated  address  book  for  emailing  purposes  and  private
communication  between  members  versus the public forum available today through
Guest  Books.

Traffic  Generation

     We  have  made  a  strategic  decision  to  make traffic generation our top
priority.  In  order  to  accomplish  this,  we intend to enter into co-branding
relationships  with  original  equipment  manufacturers  of  digital  imaging
equipment.  We  currently  enjoy successful partnerships with original equipment
manufacturers  of  digital  cameras,  scanners,  printers  and  other  digital
photography equipment, including UMAX, Epson, and Hewlett-Packard.  Our partners
ship copies of our software with new equipment; advertise PhotoLoft.com on their
boxes; feature our site in box inserts and/or user guides; and create links from
their  Web  sites.

     Typically  original  equipment manufacturer relationships are manifested as
co-branded  Web  sites,  whereby  users  on  the original equipment manufacturer
partner's home page can click through to a page featuring the original equipment
manufacturer's  branding  along with PhotoLoft.com.  As users browse through the
site  and  take  advantage  of all our unique features, they constantly see both
brands-the  original  equipment  manufacturer and PhotoLoft.com.  This solution,
unique  to PhotoLoft.com, is very popular with original equipment manufacturer's
that are understandably are reluctant to send potential customers to another Web
site.  PhotoLoft.com,  the  original equipment manufacturer and the user are all
winners:  we  grow  our  user  base  and  image  bank;  the  original  equipment
manufacturer  is  perceived  as  offering  a value-added service; both companies
share in the revenue generated by advertising sales and e-commerce; and the user
has  an  opportunity  to  join  our  community.  See  "Marketing  and
Promotion--Co-Branding  Agreements."

                                        8
<PAGE>
     Another  promising  strategy  for  traffic generation is the development of
private  label  sites.  This  concept  was pioneered when we developed a private
label site for the Walt Disney Company in conjunction with Disney's launch of "A
Bug's  Life."  Under  this  concept,  a  partner  company,  such  as Disney, can
commission  us to create a Web site that is branded exclusively for them, giving
users  the  impression  they  have  never  left  the original site.  As an added
feature,  the  private  label  partner  can  specify  parameters  for  the site,
including  content  and advertising.  The advantages of a private label site are
numerous  for  both  the partner and us.  The partner has total control over the
site,  including  tight  security,  the  chance to communicate with visitors and
reinforce  its  brand.  We  add  to our image bank, enjoy additional traffic and
participate  in  revenues  generated  via  e-commerce  and  advertising  sales.

     Our  private  label  program  allows  partners  to  choose  how  to feature
PhotoLoft.com  or  offer its services.  That way, we are not a competitor, but a
value-added  supplier  and  partner.  As  we  add  private  label  agreements,
PhotoLoft.com  will  quickly  become  the digital imaging host for the Internet.
See  "Marketing  and  Promotion--Private  Labeling  Agreements."

     We  are also maximizing relationships with other Web sites to drive traffic
from  an  entirely  different  population  -  Internet surfers.  We already have
agreements  in  place  with  Compaq  Computer;  Lycos;  Hylas;  Tribal Voice and
Netopia,  and  are actively pursuing additional agreements with high traffic Web
sites.  See  "Marketing  and  Promotion--Web  Site  Partnering."

Advertising  Sales

     As  advertising  costs  continue  to  spiral  upward, savvy advertisers are
constantly  on  the  look  out  for  innovative ways to deliver their message to
increasingly  targeted  audiences.  The Internet is an excellent medium for this
ultra-targeted  advertising  and  we  are  an  ideal  Web  site,  acting  as  an
electronic  alternative  to  printed  photo magazines.  Our unique design allows
users  to  generate  numerous  impressions  based  on  just  one  image.  Users
publishing  complete  albums  create an exponential number of impressions.  Each
impression  allows  advertisers  to  reach an increasingly targeted audience, an
advantage not lost upon cost-conscious advertisers looking for value.  Also, the
unique nature of our greeting card program creates multiple impressions as users
create  their  own  cards.  In  addition,  the  community nature of our Web site
creates  opportunities  to  further  segment the audience, giving advertisers an
even  more  targeted  buy.

     To  further our advertising strategy, we have partnered with Adsmart as our
advertising  representation  company.  Adsmart  is  the  industry's  largest
site-focused  on-line  advertising  representation  firm,  and  the relationship
provides  us  with  a  tremendous  opportunity  to  grow  advertising sales.  In
addition,  we are aggressively pursuing partnering arrangements with advertisers
interested  in  sponsorship  opportunities  on our Web site.  See "Advertising."

                                        9
<PAGE>
E-Commerce

     E-commerce  is  a  growing phenomenon of the Internet and we intend to take
advantage of this opportunity by offering convenience and quality to buyers.  We
currently  offer  a wide selection of photo-personalized gifts, and plans are in
place  for  phased  introduction  of additional products and services, including
photo-personalized  greeting  cards,  consumables,  and  photos  offered  by
professional  photographers.  See  "Products  and  Services--E-Commerce."

PRODUCTS  AND  SERVICES

Our  Web  Site

     Our  Web  site  at Photoloft.com was created to give our members a place to
store  their  pictures;  a way to categorize their memories; and a mechanism for
sharing  their  photos.  Members  can  store  photos;  utilize  the site's album
metaphor  to  organize  the  photos;  and either view them on-line, through high
quality  output  devises  such  as  television,  or  print  them using our print
technology.

     Once  users  arrive  at  our  site, navigating the different areas is quite
simple.  Immediately,  users  can  opt to sign up, upload their photos or search
for  a  specific  album.  Following  this  lead navigation bar, users can scroll
through  the  98 photographic categories ranging from animals to news to travel.
Views  of  photos  are only a click away.  Users choosing to upload a photo must
first  join  PhotoLoft.com  by  completing  a  very  brief registration form and
agreeing  to  the  site's terms and conditions.  Once that is handled, users can
load  their  images three ways, via the digital camera, scanning or emailing the
image.  They  are  automatically  stored  in  an "album" which can be edited and
manipulated  very  easily  at  any  time.  Also  available  on the home page are
buttons  to  display  the current Photoloft.com stock quote, through a link with
Yahoo  Finance;  contest  winners;  contest  entries;  and  gift  ordering.

     One  of the unique and attractive features of our Web site is the community
experience. The importance of community cannot be underestimated: Internet users
are  looking  for interaction and the "community" experience fulfills that need.
The  longer  users  stay  on the site, the more opportunity Web sites have to be
successful.  Our  site currently features 98 categories of images that users can
browse  through.  These categories represent the top subjects that photographers
typically  photograph.  In  addition  to  giving  users a convenient way to view
photos, the segmentation is attractive to potential advertisers that can use the
categories to ultra-target audiences.  For example, pet food ads can be featured
on  the "Pet" section of our site.  The categories also help draw viewers deeper
into  the  site, increasing the number of impressions received and the number of
images  served.  This,  in  turn,  makes  our  site  particularly attractive for
advertisers,  thereby  increasing  opportunities  for advertising revenues.  See
"Advertising."

     Other  features  on  our  site  that contribute to the community experience
include  photo  comments,  photo  sharing,  and user participation via contests.
Using  our  Guest  Books feature, users can comment on various images throughout
the  site.  Those  comments  can  then  be viewed by anyone accessing the photo.
This is a particularly popular feature for professional models, who use the site
to post their portfolios, and professional photographers.  A unique component to
the  Guest Books feature that is scheduled to launch during the third quarter of
1999,  is  an  e-mail  service  that  will alert users when comments about their
images  have  been  received.

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     According  to  a  Jupiter  Communications  study, sharing is one of the top
reasons  that  people  choose  digital  images.  Our  site  provides the perfect
vehicle  to  do  that  easily  through its e-invitation feature.  Members simply
e-mail  their  friends  and  family when they post a photo or album they want to
share.  Rather  than  tie  up  the  recipient's computer with large e-mail files
carrying  photos,  our  system invites the recipient to "click here" to view the
photo  or  album.  This system is extremely easy and popular; is very fast since
it  does not download actual photos to the recipient's PC; and brings more users
to  our  site.

     Another  important  aspect  of our community experience is the contents and
other  forms of entertainment on our site.  Currently, our users can participate
in two contests on our site: "image of the week" and "album of the week."  Users
are invited to submit their work for these contests and all interested users are
allowed to vote.  These contests offer substantial promotional opportunities for
advertisers  willing  to  "sponsor"  a  contest on our site.  See "Advertising."

Technology

     One  of  our  competitive  advantages  is  our  unique advanced viewing and
printing  technologies.     They  are  both  based on Hewlett-Packard's FlashPix
technology,  but take the concept a step further, allowing for the simplicity of
viewing  and  ease  of  printing.

     Our  advanced  viewing capability is unique to our site and allows users to
zoom  in  on  or  out  of  a  photo and examine the tiniest details of an image.
Conversely, users can also pan an image to enjoy the full panorama of the photo.
These  features  are  available  directly  from the user's browser, requiring no
special down loads or add-ons and are particularly popular with users of on-line
auction  sites.

     Our  proprietary  printing  technology allows users to print to the highest
quality of their printer, giving them crisp, clear photos.  Most technology only
allows users to print 72 dots per inch using the "screen print" feature on their
PCs.  With  our  technology  and the appropriate printer, users can easily print
photos  that  rival  those  printed at the top photo finishers. Prices for these
printers  start  at approximately $250 and every Hewlett-Packard printer shipped
after  1998  has  this ability. In addition, the technology allows users to grab
and  print the identified image, rather than printing the entire page, and gives
users  a  variety  of  size  options  ranging  from 8"x10" to wallet sizes. This
technology  directly  rivals  the  traditional  photo  processing  model.  It is
changing  photo  printing,  allowing  photographers  to  bypass  the local photo
finishers.

E-commerce

     We  have  taken  a  multi-faceted approach to e-commerce and expect that it
will  become  an important revenue stream in the future.  The first phase of our
e-commerce  solution,  photo-personalized  gifts,  is  already  in place.  Users
currently  have a choice of over 120 gift items, ranging from T-shirts to coffee
mugs,  all emblazoned with the image of their choice.  This service is currently
provided  to  us  through  an  arrangement  with  Pix.com, a leader in Web-based
e-commerce.  Under  terms of the agreement, we share the generated revenues with
Pix.com;  however,  we  retain  the right to utilize other services or implement
this  program  itself  at  any  time.

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     The  next  phase  of our e-commerce solution is photo-personalized greeting
cards.  Other  sites offering online greeting cards have generated a significant
amount  of  traffic,  and  printed  photo-personalized  greeting cards have also
become  quite  popular.  Our  greeting  card solution will combine both of these
successful  approaches  into  an  easy Internet solution.  Initially our members
will  be  able  to  choose  from  over  140 exclusive card designs, ranging from
birthdays  to  bar  mitzvahs,  that can not only be photo-personalized, but also
customized  with the greeting of the members' choice.  The cards can be e-mailed
or printed and mailed.  Because of our proprietary printing technology, the home
printed  greeting cards will be of the same quality as those purchased in stores
with  the  added  bonus  of being photo-personalized.  In addition, the user can
provide  us with the appropriate address and we will print and mail the card for
them.  Users  can  order  up  to 500 copies of a greeting card to be printed and
either  mailed  to them or distributed to a mailing list provided to us.  Adding
to the convenience is a value-added service that will trigger an e-mail reminder
when  an important "card giving" occasion, such as a birthday or anniversary, is
approaching.  Our  greeting card products and services were rolled out and fully
operational  by  October,  1999

     The  next  phase  of  our  e-commerce  solution  will  be  a  wide array of
consumables.  By  simply  clicking  a  mouse button, users will be able to order
paper,  ink,  cameras,  scanners  and  other  digital  imaging and photo sharing
equipment  on  our  site.  A  helpful  reminder  service  will  prompt  users to
periodically  check their ink and paper volumes to ensure they have a continuous
supply.  Once  ordered,  the  item  will  be  delivered to the address indicated
within  a  specified  time  frame.  We  expect to launch this service during the
fourth  quarter  of  1999  and  anticipate  entering into resale agreements with
wholesalers  of  digital  imaging  products.

     Prior  to  the  end of 1999, we will expand our e-commerce opportunities to
professional  photographers  choosing  to partner with us.  Under this scenario,
professional  photographers  will  upload  photos from a specific event to their
album  and  utilize  our  e-invitation email system to notify customers that the
photos  are  available  for viewing.  Customers can then view the photos, choose
those  they'd like to purchase, indicate the size and number they want and place
the  order,  all on-line.  This option is particularly attractive to wedding and
special  event  photographers.  This  component of our service will have a "lock
out"  provision  on  the printing technology to deter users from simply printing
their  own  images.

Product  Development

     Product development on our site continues at a rapid pace.  We hired a site
producer  in  May  1999  and have identified 58 additional features that will be
added  to  the  community  by  the  end of the third quarter 1999. These include
advanced  image  editing  like cropping, "red eye," spinning and introduction of
additional  contests, such as a Treasure Hunt; an audio feature for slide shows;
introduction  of  a  newsletter  focusing  on  digital  imaging and photography;
customized  album  designs;  and  much  more.

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Membership  Plans

     We  currently  offer  two  membership  plans.  Our  free  membership allows
members  to  access  up to 20 megabytes of storage, enough for approximately 200
photos.  We  also offer members a premium account at a price of $29.95 annually.
This  service  gives  users  an  additional  30  megabytes  of storage, password
protection  if  the  user opts for privacy; and merchandise discounts.  The true
benefit  of  the  Premium  Account  to us is that it allows co-brand partners to
bundle  the  Premium  Account  with  the other products creating a perception of
value  for the consumer.  See "Marketing and Promotion--Co-Branding Agreements."

ADVERTISING

     As  advertising  costs  continue  to  spiral  upward, savvy advertisers are
constantly  on  the  lookout  for  innovative  ways  to deliver their message to
increasingly  targeted  audiences.  The Internet is an excellent medium for this
ultra-targeted  advertising  and  our  Web  site  an ideal program, acting as an
electronic  alternative  to  printed  photo magazines.  Our unique design allows
users  to  generate  numerous  impressions  based  on  just  one picture.  Users
publishing  complete  albums  create an exponential number of impressions.  Each
impression  allows  advertisers  to  reach an increasingly targeted audience, an
advantage not lost upon cost-conscious advertisers looking for value.  Also, the
unique  nature of our site brings a virtually unlimited number of viewers to the
site  each  day  to  view  the  photos.

     In  addition,  the  community  nature  of Web site creates opportunities to
further  segment  the  audience,  giving  advertisers an even more targeted buy.
Similar  to the already successful community sites, our community encompasses 98
categories  of  popular  targets  ranging  from  astrology to zoos.  Enthusiasts
simply post their photo albums to these communities, where they can share images
while  seeing  the  latest  from  advertisers  in  that  field.

     We  have  recently  entered  into an agreement with Adsmart, an advertising
representation  firm, to ensure that we maximize the opportunities available via
advertising  sales.  Adsmart  is  the  industry's  largest  site-focused  online
advertising  representation  firm.  It  has  more  than  175  premier Web brands
totaling  1.2  billion impressions per month.  The contract guarantees that 100%
of  our inventory will be sold each month.  The cost per thousand impressions is
based  on a sliding scale.  This number will increase as we continue to increase
the volume of traffic to our site.  In addition, we can receive more revenue per
cost  per  thousand  by  providing numerous ultra-targeted channels, such as the
categories.  Working with Adsmart, we have begun to target key affinity networks
that  will  utilize  our  site  as  an  advertising  venue.

     Recognizing  that  the  traditional banner advertising will, by definition,
eventually  reach  a  cap, we are beginning to explore more creative advertising
sales  opportunities.  Forrester  Research  speculates  that  over the next five
years,  between  50%-70%  of  Internet  marketing  budgets  will  be  spent  on
promotional  activities  versus  traditional banner advertising.  Our promotions
are  primarily  taking  the  form  of  sponsorship  opportunities.  Under  this
scenario,  advertisers can "sponsor" a contest or other form of entertainment on
our  Web  site.  The  advantages  to the sponsor are that it gets a more focused
audience,  since  visitors  want to participate in the event and will not "click
through" the message; the message can be more advertorial, usually carrying more
credibility  with the target audience; and it is not "competing" with the myriad
of  other messages typically found on Web sites.  The advantage to us is that it
allows us to work in conjunction with advertisers as business partners to create
venues  that  will  enhance the community facet of our Web site and, ultimately,
increase  our  membership. Sponsorships also have the potential to generate more
revenue  than  most  banner  ads.

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     Typical  advertisers  and  sponsors  on  our  site  include  Visa,  Intel,
About.com,  TravelNow,  and  Hewlett-Packard.  Our  contract  with  Adsmart will
increase  the  number of advertisers and allow  us to target certain advertisers
that  will  benefit  by  the  site's  unique  community  set  up.

MARKETING  AND  PROMOTION

     We  market  our  site  through  the  following  three  primary  channels:

     1.     links  to  other  sites;
     2.     co-branding  agreements;  and
     3.     private  labeling  agreements.

Links  to  Other  Websites

     Web  site  partnering  arrangements  allow  us  to recruit members from the
broadest of populations - Internet surfers.  We already have agreements in place
with Compaq Computer, through the AltaVista search service, Hylas, Tribal Voice,
and  Netopia,  guaranteeing exposure to approximately 30 million potential users
per  day,  and  we are actively pursuing additional agreements with high traffic
Web  sites.  To  that  end,  we  are  actively  utilizing  banner  swaps  in our
advertising program.  Under this scenario, we gain advertising space on targeted
Web  sites  in  exchange  for running that Web site's banner ads for free.  This
barter  arrangement allows us to advertise without incurring the expense that is
usually  associated  with  Internet  advertising.

Co-Branding  Agreements

     Co-branding  agreements  are  particularly  popular with original equipment
manufacturers.  Typically  these  agreements  call  for  a co-branded home page,
featuring  the  look  and  feel  of our site along with the brand of the partner
company.  Usually  this  brand  is  found  in the upper right corner of the home
page.  The  partner  companies  also  advertise  PhotoLoft.com  through  their
packaging  by  including  our  logo  on  the  box, inserts in the packaging, and
mentions  in  the users' manuals or newsletters.  Users are directed to our site
via  a link at the partner company's Web site. As an added inducement to utilize
our  site,  all  purchasers are offered premium accounts at no extra charge.  We
share  with  our  partners  any  revenues  generated  via  advertising sales and
e-commerce  from  the  co-branded  site.

     The  original  equipment  manufacturer  views  adding  our  software to its
package  of  products  as  a value added benefit for the consumer.  In addition,
depending  upon  the  original  equipment  manufacturer  partner, we can help to
increase  sales.  For  example,  Hewlett-Packard,  can  increase sales of ink as
consumers  print  high  resolution  photos--enabled  by our proprietary printing
technology  on  their  printers.  Currently we have co-brand agreements in place
with UMAX, Epson, Casio, Hewlett-Packard and others.  We are actively engaged in
discussions  to  develop  additional co-branding agreements with other Web sites
and  Internet  companies.

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     As  our  business  development team grows, co-branding agreements are being
marketed  to other sectors as well.  A recently signed agreement is with PowWow,
a fully integrated instant messaging and online community with over four million
users,  that  was  developed  by  Tribal Voice.  Under terms of the arrangement,
PowWow  users  will  be notified that they have received a free one-year Premium
Account with PhotoLoft.com.  Announcements in the online newsletter will further
explain  the program and a direct link from the PowWow Web site will bring users
to  our  site.  Tribal  Voice was searching for a photo sharing solution for its
site,  photos  being  a  critical  component in the success of a community site.
PhotoLoft.com was an excellent solution as our model of co-branded sites allowed
PowWow  to  keep  its branding program intact while offering an additional value
added  service  to  its  users.

Private  Label  Agreements

     Our  unique  web  site  architecture  allows  us  to  offer  private  label
agreements  to  partner companies. To date, no other photo sharing community has
integrated this component into its marketing strategy.  In these agreements, the
partner  company  pays  an initial development fee and we create a private photo
sharing  community  for  that company.  While the entire space is branded by the
partner  company,  a  tag line reads "powered by PhotoLoft.com" and the uploaded
images  become  part  of the our image bank. Typically we share with the partner
company  any  revenues  generated  by  advertising  sales  and e-commerce on the
private  label  site.

     The  most  prominent  example of a private label site is the one created by
PhotoLoft.com  for  the Walt Disney Company in conjunction with its launch of "A
Bug's  Life."  As  our  marketing  efforts  mature, we are finding more and more
opportunities to create private label sites.  They are particularly appealing to
online  portals  that  are  reluctant  to  lose  their branding but want a photo
sharing  community  as  a  component  of  their  portfolio.

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OPERATIONS  AND  SYSTEMS

Administrative  Operations

     To  provide  our  members with the most efficient, flexible, and innovative
services possible, our administrative operations combine in-house and outsourced
services  and functions.  Our strategy is to keep our in-house staff small, with
a  focus  on  core competencies in technical and research and development areas,
and  to  outsource other functions and projects on an as-needed basis.  Internal
functions  currently  include  account  management,  traffic  management,  and
managerial  projects  focusing  on  the  development  and management of business
partnerships  with  appropriate  parties.  At  this  point, outsourced functions
include  e-commerce  business  services  and maintenance of network hardware and
Internet  connections.

Systems

     Our  Web  site  is  located in a secured individual "cage" space at the San
Jose,  California  site  hosting  site operated by AboveNet Communications, Inc.
AboveNet is the architect of the global, one-hop Internet Service ExchangeTM , a
network  delivering  Internet  connectivity  and  co-location  solutions  for
high-bandwidth,  mission-critical  applications.  AboveNet's  major  networking
equipment  includes  Cisco  12000  and  7500  series  routers and Cisco Catalyst
switches.  Brooks Fiber, Pacific Bell, TCG and MFS currently have fiber cabinets
and  connections at the AboveNet San Jose Network Center.  We have a co-location
agreement  in  place  with  AboveNet.  The  agreement  has  a  term of one year.
AboveNet also provides our Web site with its connection to the Internet and also
houses  some  of  our  equipment.

     Our  site  is  served  on  a  series  of Intel Pentium II  - Dual Processor
Servers  with  high  availability disk arrays for maximum uptime guarantee.  Our
site  currently utilizes several Single Processor Pentium 400's with 1Gb RAM for
the web servers.  The Image servers are hosted by several Dual Processor Pentium
400's with 1Gb RAM. Currently, there is one dual Processor Pentium 400 with 512M
RAM  for  the  database  engine.  The  combination of a database server, several
image  servers,  and several web servers is called a POD, and we add pods as our
community  grows.

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     PhotoLoft.com's  secure  data management is through SQL Server version 7.0.
SQL  Server  Logs  are  generated  every  24  hours  to  facilitate  database
reconstruction  in  the  case  of hardware or software failure.  These files are
written  to the hard disk and the CD-ROM that is generated nightly.  All data is
backed  up  on  a  daily basis utilizing CD-ROM Burner and software developed in
house.  Currently,  the  average Photoloft.com web site serves .8 page views/sec
and  the  average  peak  load is 1.13 page views/sec.  With the above referenced
software  and  hardware  configurations, it has been determined that the current
peak  load  served  is  15  page views per second per image server. With 6 image
servers,  the site is capable of 90 page views per second.  To scale the system,
additional  web  servers  and  image  servers are added as needed.  To scale the
database,  a  mirror  copy  is  made  of  the database server and dedicated to a
particular  account.

     Since  January  1998,  our  site has maintained an uptime service record of
99.6+%.  This  service  time  excludes  outages that were due to "act of god" or
catastrophic  failure  of  the  hosting  service  unrelated  to  any  specific
PhotoLoft.com  software  or  hardware  issues.

COMPETITION

     Competition  in  the  Internet  photo  sharing and digital imaging arena is
intensifying.  When  we  began  development  of  our  site  in  1998  there were
virtually  no competitors.  By the time that our site was officially launched in
February 1999, several potential competitors had emerged and we are aware of new
companies  planning to enter the market in the near future.  As one of the first
photo  sharing  communities  in the marketplace, we have laid the groundwork for
many competitors to follow.  In doing internal competitive analysis, it is clear
that  competitors  have  mimicked  our  technology and marketing strategies in a
number  of  ways.  However,  to  date, none of the competitors have successfully
duplicated  the  unique combinations of features and advanced technology that we
offer.

     PhotoNet,  PhotoHighway,  PhotoPoint.com, Zing.com, and ClubPhoto are among
the  first  wave  of  companies  engaged  in  activities similar to ours.  These
companies allow users to upload their images and share them via e-mail, and some
offer  online  greeting cards and photo-personalized gifts.  Some of these sites
have  followed  the  online  community  business model. These companies are also
forging  valuable  marketing  relationships and some enjoy significant financial
backing.  However, they have not introduced advanced viewing and high resolution
printing  capabilities comparable to ours.  Also, at present, PhotoNet, which is
50%  owned by Kodak, is primarily designed to help Kodak protect the traditional
chemical  film  based  photography  industry.  But, we anticipate that this will
change  in  the  future  as  the  popularity  of  digital  imaging  increases.

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     There  are  many other smaller photo-sharing Web sites in various stages of
development.  In  a  recent  competitive  analysis,  we  identified  at least 15
additional  companies  beginning  to  get into the photo sharing/digital imaging
Internet  business.  The barriers to entry for a photo storing Web site are few.
However,  to  develop  an  interactive site with a large database of images that
also  offers advanced technology is more costly and time consuming.  A more real
threat  could  be  traditional  media  companies,  a  number of which, including
Disney,  CBS and NBC, have recently made significant acquisitions or investments
in  Internet  companies.

     We  believe  that  the  principal  competitive  factors  in  our market are
community  development,  technology,  number  of images in the database, rate of
adding  members,  and the ability to partner with companies that can bring large
groups  of  users who are already interested in digital imaging to our Web site.
Certain  of  our  current  and  many  of  our  potential competitors have longer
operating  histories,  larger customer bases, greater brand recognition in other
business  and  Internet  markets and significantly greater financial, marketing,
technical  and  other resources than us.  In addition, other online services may
be  acquired  by,  receive  investments  from  or  enter  into  other commercial
relationships  with  larger, well-established and well-financed companies as use
of  the  Internet and other online services increases. Therefore, certain of our
competitors  with  other revenue sources may be able to devote greater resources
to  marketing  and promotional campaigns, adopt more aggressive pricing policies
and devote substantially more resources to Web site and systems development than
us  or  may  try  to  attract  traffic  by offering services for free. Increased
competition  may  result  in reduced operating margins, loss of market share and
diminished value of our brand. See "Item 2. Management's Discussion and Analysis
or  Plan  of  Operations--Risk  Factors--Operating  Results  and  Financial
Condition--We  May  Not  Be  Able  To  Compete  Successfully."

INTELLECTUAL  PROPERTY

     "Photoloft"  and "HOWDY" are trademarks and service marks of PhotoLoft.com.
We  have  registered  our  trademark  "Howdy"  with,  and  our  application  for
registration  of  the  mark  "Photoloft" is currently pending before, the United
States  Patent  and  Trademark  Office.

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     We  regard  the  protection  of  our copyrights, service marks, trademarks,
trade  dress  and  trade secrets as critical to our future success and rely on a
combination  of  copyright,  trademark,  service  mark and trade secret laws and
contractual  restrictions  to  establish  and  protect our proprietary rights in
products  and  services.  We  have  entered  into  confidentiality and invention
assignment  agreements  with  our  employees  and contractors, and nondisclosure
agreements with its suppliers and strategic partners in order to limit access to
and  disclosure  of  its proprietary information. There can be no assurance that
these  contractual  arrangements  or  the other steps taken by us to protect our
intellectual  property  will prove sufficient to prevent misappropriation of our
technology  or  to  deter  independent  third-party  development  of  similar
technologies.  While  we  intend  to  pursue  registration of our trademarks and
service  marks  in  the  U.S.  and internationally, effective trademark, service
mark,  copyright  and  trade  secret  protection  may  not be available in every
country  in  which  our  services  are  made  available  online.

     We  also  rely  on certain technologies that we license from third parties,
such  as  the  suppliers  of  key  database technology, the operating system and
specific  hardware  components  for  our  products and services. There can be no
assurance  that  these  third-party  technology  licenses  will  continue  to be
available  to  us  on commercially reasonable terms. The loss of such technology
could require us to obtain substitute technology of lower quality or performance
standards  or  at  greater  cost,  which  could  materially adversely affect our
business,  results  of  operations  and  financial  condition.

     Although we do not believe that we infringe the proprietary rights of third
parties,  there  can  be  no  assurance  that  third  parties  will  not  claim
infringement  by  us  with  respect to past, current or future technologies.  We
expect  that  participants  in  our  markets  will  be  increasingly  subject to
infringement  claims  as  the number of services and competitors in our industry
segment  grows.  Any  such  claim,  whether  meritorious  or  not,  could  be
time-consuming,  result  in  costly  litigation, cause service upgrade delays or
require  us  to  enter  into  royalty  or  licensing agreements. Such royalty or
licensing agreements might not be available on terms acceptable to us or at all.
As  a  result,  any  such  claim  could  have a material adverse effect upon our
business,  results  of  operations  and  financial  condition.

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GOVERNMENTAL  REGULATION

     Our  company,  operations  and  products  and  services  are all subject to
regulations  set  forth by various federal, state and local regulatory agencies.
We  take  measures  to  ensure  our  compliance  with  all  such  regulations as
promulgated  by  these  agencies  from time to time.  The Federal Communications
Commission  sets  certain standards and regulations regarding communications and
related  equipment.

     There  are  currently  few  laws and regulations directly applicable to the
Internet.  It  is  possible that a number of laws and regulations may be adopted
with  respect  to  the  Internet  covering issues such as user privacy, pricing,
content,  copyrights, distribution, antitrust and characteristics and quality of
products  and services.  The growth of the market for online commerce may prompt
calls  for  more  stringent  consumer protection laws that may impose additional
burdens  on  those  companies  conducting business online.  Tax authorities in a
number  of  states  are  currently  reviewing  the  appropriate tax treatment of
companies  engaged in online commerce, and new state tax regulations may subject
us  to  additional  state  sales  and  income  taxes.

     Several  states have also proposed legislation that would limit the uses of
personal  user  information  gathered  online  or  require  online  services  to
establish  privacy  policies.  The  Federal  Trade Commission has also initiated
action  against  at  least  one  online  service  regarding  the manner in which
personal  information  is  collected  from  users and provided to third parties.
Changes  to  existing  laws or the passage of new laws intended to address these
issues,  including  some  recently proposed changes, could create uncertainty in
the  marketplace  that  could  reduce  demand  for  our products and services or
increase the cost of doing business as a result of litigation costs or increased
service  delivery  costs,  or could in some other manner have a material adverse
effect  on  our  business,  results  of  operations  and financial condition. In
addition,  because our services are accessible worldwide and we facilitate sales
of  goods to users worldwide, other jurisdictions may claim that we are required
to  qualify  to  do  business  as a foreign corporation in a particular state or
foreign  country.  Our  failure  to  qualify  as  a  foreign  corporation  in  a
jurisdiction  where  it  is  required  to  do  so  could subject us to taxes and
penalties  for  the  failure  to  qualify  and  could result in our inability to
enforce contracts in such jurisdictions. Any such new legislation or regulation,
or  the  application of laws or regulations from jurisdictions whose laws do not
currently  apply  to  our  business, could have a material adverse effect on our
business,  results  of  operations  and  financial  condition.

                                       20
<PAGE>
EMPLOYEES

     As  of  October  31,  1999,  we  had 27 full time employees, including 4 in
marketing and advertising sales and customer support; 3 in business development;
4  in  administration; and 17 in product development. We recently embarked on an
active search  to  hire  up  to  six  additional  product development employees;
three additional  advertising  sales  and  customer support professionals; three
additional  business  development  experts;  and  one  administration  employee.
Although  talented  and qualified employees are difficult to find in the current
tight  job  market,  we  have  experienced  relative  success  in attracting and
retaining highly motivated and talented employees.  Digital imaging is a growing
field  and  many  employees  working  in  the  Internet arena are attracted to a
start-up  company  with  a  record  of  success  in  such  a  dynamic  field.

     We  believe  that  our  future success will depend in part on our continued
ability  to  attract,  integrate, retain and motivate highly qualified technical
and  managerial  personnel,  and  upon  the  continued  service  of  our  senior
management and key technical personnel.  The competition for qualified personnel
in our industry and graphical location is intense, and there can be no assurance
that  we will be successful in attracting, integrating, retaining and motivating
a  sufficient  number  of  qualified  personnel  to  conduct its business in the
future.  From  time  to  time, we also employ independent contractors to support
our  research  and  development, marketing, sales and support and administrative
organizations.  We  have  never  had  a  work  stoppage,  and  no  employees are
represented  under  collective bargaining agreements.  We consider our relations
with  our  employees  to  be  good.

                                       21
<PAGE>

ITEM  2.     MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OR  PLAN  OF  OPERATIONS

SELECTED  FINANCIAL  DATA

     The  following  table  contains  certain  selected  financial  data  of
Photoloft.com and is qualified by the more detailed financial statements and the
notes thereto provided in this registration statement.  The financial data as of
and  for  the  years  ended  December  31, 1998 and 1997, have been derived from
Photoloft.com's  financial  statements,  which  statements  were  audited by BDO
Seidman,  LLP.  The  financial  data  as  of June 30, 1999 and for the six-month
periods  ended  June  30,  1999 and 1998, have been derived from Photoloft.com's
unaudited  financial  statements.

     The comparisons made between the noted periods should be evaluated in light
of  the  following  significant  factors:  First,  during  1997  and  1998,
Photoloft.com's primary source of revenue was derived from selling software.  As
the  gross margin from selling software began to decline, Photoloft.com explored
other  means  of  generating  revenue.  Beginning  in  early 1998, Photoloft.com
shifted  focus and began selling advertising on the AltaVista web page.  Second,
the sale of the AltaVista URL in July 1998 resulted in a significant increase to
net  income  but  eliminated  the advertising revenue generated by the web site,
which  is  calculated  based on the number of impressions the web site receives.
With  the  sale  of AltaVista, Photoloft.com began developing PhotoLoft.com as a
new  source of generating advertising revenue. Third, during 1999, Photoloft.com
has  begun  to focus on building the PhotoLoft.com brand name and increasing the
number  of  daily  impressions  to  the  site.  As  a  means  of achieving this,
Photoloft.com  has  made  a strategic decision to focus on increasing traffic to
the  PhotoLoft.com  web site instead of generating revenue.  To accomplish this,
Photoloft.com  has  increased its marketing efforts by trading advertising space
with  other  Internet  companies  and  attending  trade shows.  As a result, the
number  of impressions to the PhotoLoft.com web site has increased, which should
ultimately  increase  revenues.

                                       22
<PAGE>
Statement  of  Operations  Data

<TABLE>
<CAPTION>
                                     Six Months Ended        Fiscal Year Ended
                                         June 30,               December 31,
                                         --------               ------------
                                     1999        1998         1998        1997
                                 -----------  -----------  ----------  ----------
                                 (unaudited)  (unaudited)
<S>                              <C>          <C>          <C>         <C>
Revenues. . . . . . . . . . . .  $   85,500   $   497,400  $  674,300  $ 574,200

Net Income (loss) . . . . . . .    (615,800)       62,400   1,663,300   (165,500)

Net Income (loss) per share to
  Common Shareholders:
  Basic . . . . . . . . . . . .  $    (0.14)  $      0.01  $      .26  $   (0.03)
  Diluted . . . . . . . . . . .  $    (0.14)  $      0.01  $      .18  $   (0.03)
</TABLE>

Balance  Sheet  Data

<TABLE>
<CAPTION>
                                        June  30,          December  31,
                                        ---------          -------------
                                   1999        1998       1998       1997
                               ------------  --------  ----------  ---------
                              (unaudited)   (unaudited)
<S>                            <C>           <C>       <C>         <C>
Current Assets. . . . . . . .  $  1,658,100  $235,000  $1,211,100  $ 93,900

Total Assets. . . . . . . . .  $  3,070,400  $263,500  $2,939,000  $123,900

Current Liabilities . . . . .  $    216,900  $172,300  $  502,900  $151,000

Total Liabilities . . . . . .  $    797,400  $172,300  $1,169,600  $151,000

Shareholders Equity (Deficit)  $  2,273,000  $ 91,300  $1,769,400  $(27,100)
</TABLE>

                                       23
<PAGE>
MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION AND RESULTS OF
OPERATIONS.

     The  following  discussion  of  our  financial  condition  and  results  of
operations  should  be  read  in  conjunction  with  our  consolidated financial
statements and notes thereto appearing elsewhere in this registration statement.
The  matters  discussed  in  this registration statement contain forward-looking
statements  that  involve  risks  and  uncertainties.  Our  actual results could
differ  materially  from  those  discussed  herein.  Factors that could cause or
contribute  to such differences include, but are not limited to, those discussed
below  in  "Risk Factors--Operating Results, and Financial Condition" as well as
those  discussed  in  this section and elsewhere in this registration statement.

Overview

     PhotoLoft.com  is  an  Internet  web  site  community that is changing data
imaging  and  photo processing.  PhotoLoft.com is a growing photographic imaging
community on the Internet, and its unique software allows consumers to share and
print  personal  images  quickly,  easily and inexpensively.  Users can create a
"virtual  photo  album,"  which  is impossible to lose; instantly accessible and
easily reproducible; easily transported; easily displayed on high quality output
devices,  such  as  television;  and  completely  personalized.  Members  can
automatically  invite  others to view their albums via e-mail and give users the
opportunity  to comment on other images.  PhotoLoft.com is also taking advantage
of  the  rise  in e-commerce, offering a wide array of gift items that have been
imprinted  with  a  PhotoLoft.com image selected by the user.  The site has been
carefully designed to be user friendly and the community aspect of PhotoLoft.com
makes  for  a  highly  entertaining  experience  for  visitors  and  members.

     PhotoLoft.com  was  founded  in 1993 as AltaVista Technology, Inc.  In July
1998, the URL, AltaVista.com was sold to Digital Equipment, now Compaq Computer,
and  we  changed  our  name  to Photoloft.com.  Since then, we have continued to
upgrade  the  site, offering better and faster user components to PhotoLoft.com.
Through  February 1999, revenues have been derived primarily through the sale of
advertising.  With  the  latest  release  of  PhotoLoft.com in February 1999, we
began  focusing  on  increasing  e-commerce  sales  and  advertising  sales.
Anticipated success in these areas will come from the increased membership base,
estimated  to increase from 24,000 to 123,000 in 1999, and increased impressions
per day, estimated to increase from 20,000 per day in 1998 to 500,000 per day in
1999.

     In  1998,  PhotoLoft.com began developing a new product, ID4Life.  Designed
as  a  preventative  service  to  aid  in  finding  missing persons, ID4Life has
developed as a different product than the rest of PhotoLoft.com.  We are seeking
to  sell  ID4Life.

Operating  Results

Six  Months  Ended  June  30,  1999  Compared  to Six Months Ended June 30, 1998

     Revenues for the six months ended June 30, 1999 were $85,500, a decrease of
$411,900,  or  approximately  83%, compared to $497,400 for the six months ended
June  30, 1998.  Revenues decreased primarily due to a change in Photoloft.com's
operations  from  selling  software to selling advertising.  This change did not
occur  until the latter half of 1998, contemporaneously with the sale of the URL
to  Compaq  Computer.  The new business plan is focused on advertising sales and
e-commerce  revenues.  The  second quarter results reflect less than one year of
operations  under  the  new  model.

                                       24
<PAGE>

     The  gross  margin  for  the  six months ended June 30, 1999 was $33,500, a
decrease  of  $401,200  or  approximately  93%,  compared to the gross profit of
$434,700  for the six months ended June 30, 1998.  This decrease in gross margin
is  due  primarily  to  the transition of Photoloft.com's business from software
sales  to  advertising  sales  and  the  accompanying  significant  decrease  in
revenues,  resulting  in  an  inability to cover the fixed cost component of the
cost  of  revenues  during  the  six  months  ended  June  30,  1999.

     Selling, general, and administrative expenses for the six months ended June
30,  1999  were $1,096,700, an increase of $767,700 or 323% compared to $329,000
for  the  six  months  ended  June 30, 1998.  This increase reflects the planned
aggressive  growth phase of Photoloft.com's new business model.  Included in the
costs  are  additional  equipment  to  handle  increased image volume; necessary
staffing  increases,  particularly  in  the  engineering  and  sales  areas; and
additional  facilities.  The  growth  plan calls for a ramp up of all operations
throughout  1999,  leveling  off  in  2000.

     Loss from operations for the six months ended June 30, 1999 was $1,063,200,
a  decrease of $1,168,900 compared to income from operations of $105,700 for the
six months ended June 30, 1998. This decrease is primarily due to the transition
in  Photoloft.com's  business  strategy  and  the  costs incurred to develop the
PhotoLoft.com  web  site.

     Interest  income  for  the  six  months ended June 30, 1999 was $40,500, an
increase  of  100%  compared  to  $0  for  the  six  months ended June 30, 1998.
Interest  income increased due to the note receivable related to the sale of the
AltaVista  URL  in  July  1998.

Fiscal  Year  Ended December 31, 1998 Compared to Fiscal Year Ended December 31,
1997

     Revenues  for  fiscal  1998  were  $674,300,  an  increase  of  $100,100 or
approximately 17%, compared to $574,200 for fiscal 1997.  Revenues increased due
to  Photoloft.com  generating advertising revenue in addition to software sales.

     Gross  profit  for  fiscal 1998 was $561,300, an increase of $47,900 or 9%,
compared  to  $513,400  for  fiscal  1997.  However, there was a decrease in the
gross  profit  as  a  percentage  of  sales to 8.3% for fiscal 1998 from 8.9% in
fiscal  1997,  which  was  due  primarily  to  a reduction in the sales price of
software  bundled  with  original  equipment  manufacturer  product.

     Selling,  general,  and  administrative  expenses  for  fiscal  1998  were
$1,324,000, an increase of $649,600 or 96% compared to $674,400 for fiscal 1997.
As  a  percentage  of  revenue,  selling,  general  and  administrative expenses
increased to 196% in fiscal 1998 from 117% in fiscal 1997, primarily as a result
of  investment  in  the technology required to generate web page advertising and
the  increase  in  employee  headcount.

     Loss  from operations for fiscal 1998 was $762,700, an increase of $601,700
compared to a loss from operations of $161,000 for fiscal 1997.  The increase is
due  primarily  to  the  higher  selling,  general  and  administrative expenses
resulting  from the increased number of employees and Photoloft.com's investment
in  technology.

                                       25
<PAGE>
     Net  income  for  fiscal  1998  was  $1,663,300,  an increase of $1,828,800
compared to the net loss of $165,500 for fiscal 1997.  The increase is primarily
due  to  the  sale  of  the  AltaVista  URL  in  July  1998.

Liquidity  and  Capital  Resources

     Net  cash used in operating activities during the six months ended June 30,
1999  was  $1,017,900,  which  reflected  the net effect of the net loss for the
period, decreases in deferred income taxes and deferred revenues and an increase
in  prepaid  expenses and other current assets, which was partially offset by an
increase  in  accounts  payable.  Net  cash  used in operating activities during
fiscal  1998  was $361,000, a decrease of $374,800 compared to net cash provided
by  operating  activities  of  $13,800  in  fiscal  1997.  The  net cash used in
operating  activities  in  fiscal  1998  reflects  the  gain  on the sale of the
AltalVista  URL  that was partially offset by the net income for the year and an
increase  in  deferred income taxes. In October, we were paid $1,804,700 in full
settlement  of  the  note,  at  which  time  we  recorded  a  loss  of  $75,200.
Accordingly,  the  balance  sheet  as of June 30, 1999 classifies this note as a
current  asset.

     Net  cash used in investing activities was $57,800 for the six months ended
June  30,  1999,  primarily reflecting cash used for the acquisition of property
and equipment.  Net cash used in investing activities in fiscal 1998 was $54,300
compared  with  net  cash  used  in  fiscal  1997  of  $14,200,  with both years
reflecting  cash  used  for  the  acquisition  of  property  and  equipment.

     Net cash provided by financing activities was $1,076,900 for the six months
ended  June  30, 1999, primarily reflecting cash received from the sale of stock
and  exercise  of  stock  options,  and  the  proceeds  from the note receivable
relating  to  the AltaVista URL sale.  Net cash provided by financing activities
for  fiscal  1998  was $785,300 due to the proceeds from the AltaVista URL sale.

     Our capital requirements are dependent on several factors, including market
acceptance  of  our  services, the amount of resources devoted to investments in
Photoloft.com's  Web  site,  the  resources  devoted  to  marketing  and selling
Photoloft.com's  services  and  brand  promotions  and  other  factors.  Fueling
Photoloft.com's  need  for cash currently is the development of rival technology
and  new  Internet  sites  and portals offering similar products.   See "Item 1.
Business-Competition."  As we enjoy continued growth we must work to stay at the
forefront  of technology and continue to grow in sales.  This will necessitate a
substantial  increase  in capital expenditures.  In addition, PhotoLoft.com will
continue  to  evaluate  possible  investments  in  businesses,  products  and
technologies  and  plans  to expand its sales and marketing programs and conduct
more  aggressive  brand  promotions.  We  anticipate  that  we  will  require
approximately  $10.5 million in 2000 to grow as contemplated.  At June 30, 1999,
Photoloft.com  had  cash  and  cash  equivalents  totaling  $486,800,  resulting
principally  from  the  sale of common stock in a private placement during March
1999,  and  working  capital  of  $1,441,200.

     We believe that our cash requirements will be provided in 2000 primarily by
cash from operations and, in particular, from advertising revenues. In addition,
we  anticipate  that  PhotoLoft.com  may  require  additional  debt  or  equity
financing.  The  sale  of additional equity or convertible debt securities could
result  in  additional  dilution  to  our  stockholders.  The  incurrence  of
indebtedness  would  result  in  an  increase in our fixed obligations and could
result  in  operating covenants that would restrict its operations. There can be
no  assurance that financing will be available in amounts or on terms acceptable
to  us,  if  at  all.  If  financing  is  not  available when required or is not
available  on  acceptable  terms,  we  may  be  unable to develop or enhance our
products  or  services.  In  addition,  we  may  be  unable to take advantage of
business  opportunities or respond to competitive pressures. Any of these events
could  have a material and adverse effect on our business, results of operations
and  financial  condition.

                                       26
<PAGE>
Impact  of  the  Year  2000

     Many  currently  installed computer systems and software products are coded
to  accept  or  recognize  only  two digit entries in the date code field. These
systems  may  recognize  a date using "00" as the year 1900 rather than the year
2000.  As  a result, computer systems and/or software used by many companies and
governmental  agencies  may  need  to  be  upgraded  to  comply  with  Year 2000
requirements  or  risk  system failure or miscalculations causing disruptions of
normal  business  activities.

     State  of  Readiness.  The third-party vendor upon which we materially rely
is AboveNet Communications, Inc. which co-locates our Web equipment and provides
our  connection  to  the  Internet.  We  have  sought confirmation from AboveNet
Communications,  Inc.  that  its  system  is  Year  2000  compliant and AboveNet
Communications,  Inc.  has  informed  us that its system is Year 2000 compliant.

     In  addition,  we  have  sough  verification  from  other  key  vendors,
distributors and suppliers that they are Year 2000 compliant or, if they are not
presently  compliant,  to  provide a description of their plans to become so. To
the extent that vendors failed to provide certification that they were Year 2000
compliant,  we  have  terminated  and  replace  these  relationships.

     We  are  conducting  an  internal  assessment  of  all material information
technology  and non-information technology systems at our headquarters. Until we
complete  the  assessment, we will not know whether these systems are or will be
Year  2000  compliant.

     Costs.  To  date, we have not incurred any material costs in identifying or
evaluating  Year  2000  compliance issues. Most of our expenses have related to,
and  are  expected  to continue to relate to, the upgrades or replacements, when
necessary,  of software or hardware, as well as costs associated with time spent
by  employees  in  the  evaluation  process  and  Year  2000  compliance matters
generally.  These  expenses  are included in our capital expenditures budget and
are  not  expected  to  be  material  to  our  financial  position or results of
operations.  These  expenses,  however, if higher than anticipated, could have a
material and adverse effect on our business, results of operations and financial
condition.

     Risks.  There  can  be  no  assurance  that  we will not discover Year 2000
compliance  problems  in  our systems that will require substantial revisions or
replacements.  In  the  event  that  the operational facilities that support our
business,  or our Web-hosting facilities, are not Year 2000 compliant, we may be
unable  to  deliver  goods  or services to our customers and portions of our Web
site  may  become  unavailable.  In  addition,  there  can  be no assurance that
third-party  software,  hardware  or  services  incorporated  into  our material
systems  will  not need to be revised or replaced, which could be time-consuming
and expensive. Our inability to fix or replace third-party software, hardware or
services  on  a  timely basis could result in lost revenues, increased operating
costs  and  other business interruptions, any of which could have a material and
adverse  effect  on our business, results of operations and financial condition.
Moreover,  the  failure to adequately address Year 2000 compliance issues in our
software,  hardware  or  systems  could  result  in  claims  of  mismanagement,
misrepresentation  or  breach of contract and related litigation, which could be
costly  and  time-consuming  to  defend.

                                       27
<PAGE>
     In  addition, there can be no assurance that governmental agencies, utility
companies,  Internet  access  companies  and  others outside our control will be
Year2000-compliant.  The  failure  by  these  entities to be Year 2000-compliant
could result in a systemic failure beyond our control, including, for example, a
prolonged  Internet,  telecommunications or electrical failure, which could also
prevent  us  from  delivering our services to our users, decrease the use of the
Internet or prevent users from accessing our services, any of which would have a
material and adverse effect on our business, results of operations and financial
condition.

     Contingency  Plan.  As  discussed  above, we are engaged in an ongoing Year
2000  assessment  and  do not currently have a contingency plan to deal with the
worst  case scenario that might occur if technologies on which we depend are not
Year  2000-compliant  and  fail  to operate effectively after the Year 2000. The
results  of  our Year 2000 compliance evaluation and the responses received from
distributors,  suppliers  and other third parties with which we conduct business
will  be taken into account in determining the need for and nature and extent of
any  contingency  plans.

     If our present efforts to address the Year 2000 compliance issues discussed
above  are not successful, or if distributors, suppliers and other third parties
with  which  we  conduct  business  do not successfully address such issues, our
users  could seek alternate suppliers of our products and services. Any material
Year  2000  problem could require us to incur significant unanticipated expenses
to  remedy and could divert our management's time and attention, either of which
could  have a material and adverse effect on our business, operating results and
financial  condition.

     This  is  a  Year 2000 readiness disclosure statement within the meaning of
the  Year  2000  Information  and  Readiness  Disclosure  Act.  P.L.  105-271.

Seasonality

     We  believe that we may experience seasonality in our business, with use of
the  Internet  in  general  and our Photoloft.com website traffic being somewhat
lower  during  periods  of the year.  In particular, we believe that advertising
sales in traditional media, such as  television  and  radio, generally are lower
in the first and third calendar quarters of each year due to the summer vacation
period  and  post-Winter  holiday season slowdown.  If similar seasonal patterns
emerge  in Internet  advertising, our advertising revenues and operating results
also  may  vary  significantly  based upon these same patterns.  In addition, as
traditional  retail sales are generally higher in the fourth calendar quarter of
each  year during the winter holiday season, and subsequently lower in the first
calendar quarter of each year, we anticipate that e-commerce revenues may follow
a  similar  seasonal  pattern  and  that  our  e-commerce revenues and operating
results  also  may  vary  significantly  based  upon  these  patterns.

Effects  of  Inflation

     Due  to  relatively low levels of inflation in 1997 and 1998, inflation has
not  had  a  significant  effect  on  our results of operations since inception.

Recent  Accounting  Pronouncements

     In June 1998, the Financial Accounting Standards Board issued SFAS No. 133,
"Accounting  for  Derivative  Instruments  and Hedging Activities." SFAS No. 133
establishes  accounting  and reporting standards requiring that every derivative
instrument  be  recorded  in  the  balance sheet as either an asset or liability
measured  at  its  fair  value.  SFAS  No.  133  requires  that  changes  in the
derivative's  fair  value  be  recognized  currently in earnings unless specific
hedge  accounting  criteria  are met. SFAS No. 133 is effective for fiscal years
beginning  after  June  15, 2000. Historically, we have not used derivatives and
therefore  this  new  pronouncement is not expected to have a significant impact
on  results  of  operations  and  financial  position.

                                       28
<PAGE>
CAUTIONARY  NOTE  REGARDING  FORWARD  LOOKING  STATEMENTS

     This  registration statement contains forward-looking statements within the
meaning  of  the Securities Exchange Act of 1934, as amended, and the Securities
Act  of  1933,  as  amended, and is subject to the safe harbors created by those
sections.  These forward-looking statements are subject to significant risks and
uncertainties,  including  information  included  under  Items  1  and 2 of this
registration statement, which may cause actual results to differ materially from
those  discussed  in  such  forward-looking  statements.  The  forward-looking
statements  within  this  registration statement are identified by words such as
"believes,"  "anticipates," "expects," "intends,""may," "will" and other similar
expressions  regarding  our  intent,  belief and current expectations.  However,
these  words  are  not  the  exclusive means of identifying such statements.  In
addition,  any  statements  which  refer  to  expectations, projections or other
characterizations  of  future events or circumstances and statements made in the
future  tense are forward-looking statements.  Readers are cautioned that actual
results  may  differ  materially  from  those  projected  in the forward looking
statements as a result of various factors, many of which are beyond our control.
We  undertake  no obligation to publicly release the results of any revisions to
these  forward-looking  statements  which  may  be  made  to  reflect  events or
circumstances  occurring subsequent to the filing of this registration statement
with  the  Securities  and  Exchange Commission.  Readers are urged to carefully
review  and  consider  the  various  disclosures made by us in this registration
statement.

RISK  FACTORS

     We have identified the following risk factors which could affect our actual
results  and cause actual results to differ materially from those in the forward
looking  statements.

We  Are  Much  Like  A  Start Up Company And Have A Limited Operating History On
Which  To  Evaluate  Our  Potential  For  Future  Success.

     We  launched  our current business model in October, 1998 and therefore are
much  like  a  start-up  company.  We have only a limited operating history upon
which  you  can evaluate our business and prospects. You must consider the risks
and  uncertainties  frequently  encountered  by early stage companies in new and
rapidly  evolving  markets,  such  as  e-commerce.  If  we  are  unsuccessful in
addressing  these  risks  and uncertainties, our business, results of operations
and  financial  condition  will  be  materially  and  adversely  affected.

We  Expect  Losses  For  The  Foreseeable  Future, and Our Operating Results May
Fluctuate  From  Quarter  to  Quarter.

     Since  1997,  we  have incurred losses from operations, resulting primarily
from costs related to developing our Web site, attracting users to our Web site,
and  establishing our brand. Because of our plans to invest heavily in marketing
and  promotion,  to  hire  additional employees, and to enhance our Web site and
operating  infrastructure,  we  expect  to  incur net losses for the foreseeable
future.  We  believe  these expenditures are necessary to build and maintain the
technical infrastructure necessary to host multiple images and to strengthen our
brand  recognition,  attract more users to our Web site and ultimately, generate
greater  online  revenues. If our revenue growth is slower than we anticipate or
our operating expenses exceed our expectations, our losses will be significantly
greater.  We  may  never  achieve  profitability.

Our  Future  Revenues  Are Unpredictable And Our Quarterly Operating Results May
Fluctuate  Significantly.

     Our  revenues for the foreseeable future will remain primarily dependent on
the  number  of  users  that  we  are  able  to  attract to our Web site, and on
sponsorship  and  advertising  revenues.  We  cannot forecast with any degree of
certainty  the  number  of visitors to our Web site or the amount of sponsorship
and  advertising  revenues.

     We  expect  our  operating results to fluctuate from quarter to quarter. We
believe  that  sponsorship  and  advertising sales in traditional media, such as
television  and  radio,  generally  are  lower  in  the first and third calendar
quarters  of  each  year.  If  similar  seasonal and cyclical patterns emerge in
Internet  sponsorship and advertising spending, these revenues may vary based on
these patterns. See "Management's Discussion and Analysis of Financial Condition
and  Operations-Seasonality."

                                       29
<PAGE>
     Other  factors  which  may  cause  our  operating  results  to  fluctuate
significantly  from  quarter  to  quarter  include:

   -  our ability to attract new and repeat visitors to our Web site and convert
      them  into  users;

   -  our ability to keep current with the evolving tastes of our target market;

   -  our  ability  to  manage  the  number  of  items  listed  on our services;

   -  the ability of our competitors to offer new or enhanced Web site features,
      products  or  services;

   -  the  demand  for  sponsorship  and  advertising  on  our  Web  site;

   -  the  level  of  use  of  the  Internet  and  online  services;

   -  consumer  confidence  in  the  security of transactions over the Internet;

   -  unanticipated delays or cost increases with respect to product and service
      introductions;  and

   -  the  costs,  timing and impact of our marketing and promotion initiatives.

     Because  of  these  and  other  factors, we believe that quarter-to-quarter
comparisons  of  our results of operations are not good indicators of our future
performance.  If our operating results fall below the expectations of securities
analysts and investors in some future periods, then our stock price may decline.

Your  Holdings  May  be  Diluted  in  the  Future.

     We  are  authorized  to  issue up to 50,000,000 shares of common stock. See
"Item  11.  Description  of  Registrant's  Securities to be Registered."  To the
extent  of  such  authorization,  our  Board of Directors will have the ability,
without seeking stockholder approval, to issue additional shares of common stock
in  the  future  for  such  consideration as our Board of Directors may consider
sufficient.  The  issuance  of additional common stock in the future will reduce
the  proportionate  ownership  and  voting  power  of  our  common stock held by
existing  stockholders.  We are also authorized to issue up to 500,000 shares of
preferred stock, the rights and preferences of which may be designated in series
by  our  Board  of  Directors.  To  the  extent  of  such  authorization,  such
designations  may  be  made  without  stockholder approval.  The designation and
issuance  of  series  of  preferred  stock in the future would create additional
securities  that would have dividend and liquidation preferences over our common
stock.

We May Fail To Establish An Effective Internal Advertising Sales Organization To
Attract  Sponsorship  And  Advertising  Revenues.

     To  date,  we  have  relied  principally  on  outside  parties  to  develop
sponsorship  and  advertising  opportunities.  We  believe  that  the  growth of
sponsorship  and advertising revenues will depend on our ability to establish an
aggressive  and  effective internal advertising sales organization. Our internal
sales  team  currently has only two members. We will need to increase this sales
force  in  the coming year in order to execute our business plan. Our ability to
increase our sales force involves a number of risks and uncertainties, including
competition and the length of time for new sales employees to become productive.
If  we  do  not  develop an effective internal sales force, our business will be
materially  and  adversely  affected.  See  "Item  1.  Business--Employees."

                                       30
<PAGE>
We  Are  Growing  Rapidly, And Effectively Managing Our Growth May Be Difficult.

     We  are  currently experiencing a period of significant expansion. In order
to  execute  our  business  plan,  we  must continue to grow significantly. This
growth  will  strain  our personnel, management systems and resources. To manage
our growth, we must implement operational and financial systems and controls and
recruit,  train  and manage new employees.  We cannot be certain that we will be
able  to  integrate  new  executives  and  other employees into our organization
effectively.  If  we  do not manage growth effectively, our business, results of
operations  and  financial  condition will be materially and adversely affected.
See  "Item  1.  Business-Employees"  and  "Item  5.  Directors  and  Executive
Officers."

We  Depend  On Our Key Personnel To Operate Our Business, And We May Not Be Able
To  Hire Enough Additional Management And Other Personnel As Our Business Grows.

     Our performance is substantially dependent on the continued services and on
the  performance of our executive officers and other key employees, particularly
Jack Marshall, our Chief Executive Officer, President and Treasurer. The loss of
the  services  of  any  of our executive officers could materially and adversely
affect  our  business.  Additionally, we believe we will need to attract, retain
and  motivate  talented  management  and  other  highly  skilled employees to be
successful.  Competition  for  employees  that  possess  knowledge  of  both the
Internet  industry  and our target market is intense. We may be unable to retain
our  key  employees  or  attract,  assimilate  and retain other highly qualified
employees in the future. See "Item 1. Business-Employees" and "Item 5. Directors
and  Executive  Officers."

We  May  Not  Be  Able  To  Compete  Successfully.

     The markets in which we are engaged are new, rapidly evolving and intensely
competitive,  and  we  expect  competition  to  intensify further in the future.
Barriers to entry are relatively low, and current and new competitors can launch
new  sites at a relatively low cost.  We currently or potentially compete with a
number  of  other  companies, including a number of large online communities and
services  that  have  expertise  in  developing online commerce, and a number of
other  small services, including those that serve specialty markets. Competitive
pressures  created  by  any  one  of  these  companies,  or  by  our competitors
collectively,  could  have a material adverse effect on our business, results of
operations  and  financial  condition.  See  "Item  1.  Business--Competition."

We  May  Need  Further  Capital.

     We currently anticipate that our available funds will be sufficient to meet
our  anticipated  needs  for  working capital, capital expenditures and business
expansion  through  December, 1999. Thereafter, we will need to raise additional
funds.  If  additional  funds  are  raised  through  the  issuance  of equity or
convertible  debt  securities, the percentage ownership of our stockholders will
be  reduced, stockholders may experience additional dilution and such securities
may have rights, preferences and privileges senior to those of our common stock.
There  can  be no assurance that additional financing will be available on terms
favorable  to  us  or  at  all.  If  adequate funds are not available or are not
available  on  acceptable  terms,  we  may  not  be able to fund expansion, take
advantage  of  unanticipated  acquisition  opportunities,  develop  or  enhance
services  or  products or respond to competitive pressures. Such inability could
have  a  material  adverse  effect  on  our  business, results of operations and
financial  condition.  See  "Management's  Discussion  and Analysis of Financial
Condition  and  Operations-Liquidity  and  Capital  Resources."

                                       31
<PAGE>
We  May  Fail  To  Establish And Maintain Strategic Relationships With Other Web
Sites  To  Increase  Numbers  Of  Web  Site  Users  And  Increase  Our Revenues.

     We  intend to establish numerous strategic alliances with popular Web sites
to increase the number of visitors to our Web site. There is intense competition
for  placement  on  these  sites,  and  we  may  not be able to enter into these
relationships  on commercially reasonable terms or at all. Even if we enter into
strategic  alliances  with  other  Web  sites,  they  themselves may not attract
significant  numbers  of  users.  Therefore, our site may not receive additional
users from these relationships. Moreover, we may have to pay significant fees to
establish  these  relationships.  Our  inability  to enter into new distribution
relationships  or  strategic alliances and expand our existing ones could have a
material  and  adverse  effect  on  our  business.

We  Would  Lose  Revenues And Incur Significant Costs If Our Systems Or Material
Third-Party  Systems  Are  Not  Year  2000-Compliant.

     We  have  not  devised  a  Year  2000  contingency plan. The failure of our
internal systems, or any material third-party systems, to be Year 2000-compliant
could  have a material and adverse effect on our business, results of operations
and  financial  condition.

     To  date,  we  have  not  incurred  any  material  costs  in identifying or
evaluating  Year  2000  compliance issues. However, we may fail to discover Year
2000  compliance problems in our systems that will require substantial revisions
or  replacements.  In the event that the operational facilities that support our
business,  or  our Web-hosting facilities, are not Year 2000-compliant, portions
of  our  Web  site  may  become  unavailable  and  we would be unable to deliver
services  to  our users. In addition, there can be no assurance that third-party
software,  hardware  or services incorporated into our material systems will not
need to be revised or replaced, which could be time-consuming and expensive. Our
inability  to  fix  or  replace  third-party software, hardware or services on a
timely  basis could result in lost revenues, increased operating costs and other
business interruptions, any of which could have a material and adverse effect on
our  business,  results  of  operations  and financial condition.  Moreover, the
failure  to  adequately  address  Year  2000  compliance issues in our software,
hardware  or  systems could result in claims of mismanagement, misrepresentation
or  breach  of  contract  and  related  litigation,  which  could  be costly and
time-consuming  to  defend.

     In  addition, there can be no assurance that governmental agencies, utility
companies,  Internet  access companies, third-party service providers and others
outside  our  control will be Year 2000 compliant. The failure by these entities
to be Year 2000 compliant could result in a systemic failure beyond our control,
including,  for  example, a prolonged Internet, telecommunications or electrical
failure,  which could also prevent us from delivering our services to our users,
decrease  the  use of the Internet or prevent users from accessing our services,
any  of  which would have a material and adverse effect on our business, results
of operations and financial condition. See "Management's Discussion and Analysis
of  Financial  Statements  and  Results of Operations- Impact of the Year 2000."

                                       32
<PAGE>
Acquisitions  May  Disrupt  Or Otherwise Have A Negative Impact On Our Business.

     We  may  acquire or make investments in complementary businesses, products,
services  or  technologies  on  an opportunistic basis when we believe they will
assist us in carrying out our business strategy. Growth through acquisitions has
been  a successful strategy used by other Internet companies. We do not have any
present  understanding,  nor  are we having any discussions relating to any such
acquisition or investment. If we buy a company, then we could have difficulty in
assimilating  that  company's  personnel  and  operations.  In addition, the key
personnel  of the acquired company may decide not to work for us. An acquisition
could  distract  our  management  and  employees  and  increase  our  expenses.
Furthermore, we may have to incur debt or issue equity securities to pay for any
future  acquisitions,  the  issuance  of which could be dilutive to our existing
shareholders.

Unforeseen  Developments  May  Occur With Respect To Digital Imaging Technology.

     Digital imaging is a relatively new phenomenon and the slower than expected
acceptance  of the new technology could affect our ability to grow as rapidly as
we need to in order to meet our financial targets.  Digital camera manufacturers
have  made  great  strides  in the past two years improving the functionality of
their  cameras and pricing them in a range that is attractive to many consumers.
The continued refinement of the technology and commoditization of the price will
help  to  move  acceptance  of the technology along.  Full acceptance of digital
imaging  technology  will  require  a  move  on  the  part  of  the photographic
population  away  from  traditional  chemical-based  photo processing to the new
paradigm  of  home  printed  photos.  The  costs  remain competitive for digital
imaging,  however,  there  is no guarantee the general population will make this
shift  rapidly,  if  at  all.

We  Are  Dependent  On The Continued Development Of The Internet Infrastructure.

     Our  industry  is new and rapidly evolving. Our business would be adversely
affected if Web usage and e-commerce does not continue to grow. Web usage may be
inhibited  for  a  number  of  reasons,  including:

   -  inadequate  Internet  infrastructure;

   -  security  concerns;

   -  inconsistent  quality  of  service;  or

   -  unavailability  of  cost-effective,  high-speed  service.

     If  Web usage grows, the Internet infrastructure may not be able to support
the  demands placed on it by this growth, or its performance and reliability may
decline.  In  addition, Web sites have experienced a variety of interruptions in
their  service  as a result of outages and other delays occurring throughout the
Internet  network infrastructure. If these outages or delays frequently occur in
the  future,  Web  usage,  including usage of our Web site, could grow slowly or
decline.

                                       33
<PAGE>
Our Long-Term Success Depends On The Development Of The E-Commerce Market, Which
Is  Uncertain.

     Our  future  revenues  and profits substantially depend upon the widespread
acceptance  and  use of the Web as an effective medium of commerce by consumers.
Rapid  growth  in  the use of the Web and commercial online services is a recent
phenomenon.  Demand  for  recently introduced services and products over the Web
and  online  services is subject to a high level of uncertainty. The development
of  the Web and online services as a viable commercial marketplace is subject to
a  number  of  factors,  including  the  following:

   -  e-commerce is at an early stage and buyers may be unwilling to shift their
      purchasing  from  traditional  vendors  to  online  vendors;

   -  insufficient  availability  of  telecommunication  services  or changes in
      telecommunication  services  could  result  in  slower response times; and

   -  adverse  publicity  and  consumer  concerns about the security of commerce
      transactions  on  the Internet could discourage its acceptance and growth.

Statistical  Data  Regarding  The  Internet  May  Be  Unreliable  Or  Inaccurate

     This  Registration  Statement  includes  statistical  data  regarding
Photoloft.com  and  the markets in which it operates.  Such data is based on our
records  or  are taken or derived from information published by various sources,
including  Dataquest,  Reuters  Technology  Survey,  New  Media,  Jupiter
Communications,  and  International  Data  Corporation. Although these companies
specialize  in  providing  market  and strategic information for the information
technology  industry,  this  type  of  data  is  inherently  imprecise.  You are
cautioned  not  to  place  undue  reliance  on  this  data.

Adoption  Of  The  Internet  As  An  Advertising  Medium  Is  Uncertain.

     The  growth of Internet sponsorships and advertising requires validation of
the  Internet  as  an  effective  advertising medium. This validation has yet to
fully  occur.  In order for us to generate sponsorship and advertising revenues,
marketers  must  direct  a  significant portion of their budgets to the Internet
and,  specifically, to our Web site. To date, sales of Internet sponsorships and
advertising  represent  only  a small percentage of total advertising sales. Our
business,  financial condition and operating results would be adversely affected
if  the market for Internet advertising fails to develop or develops slower than
expected.  See  "Item  1.  Business--Advertising."

We  Face  Risks Associated With Government Regulation Of And Legal Uncertainties
Surrounding  The  Internet.

     Any new law or regulation pertaining to the Internet, or the application or
interpretation  of  existing  laws, could increase our cost of doing business or
otherwise  have  a  material  and  adverse  effect  on  our business, results of
operations  and financial condition. Laws and regulations directly applicable to
Internet  communications,  commerce and advertising are becoming more prevalent.
The  law  governing  the  Internet,  however, remains largely unsettled, even in
areas  where  there  has  been  some  legislative  action.  It may take years to
determine  whether  and  how  existing  laws  governing  intellectual  property,
copyright,  privacy,  obscenity,  libel  and  taxation apply to the Internet. In
addition,  the  growth  and  development of e-commerce may prompt calls for more
stringent  consumer  protection  laws, both in the United States and abroad. See
"Item  1.  Business  -  Government  Regulation."

                                       34
<PAGE>
Shares Eligible For Future Sale By Our Current Stockholders May Adversely Affect
Our  Stock  Price.

     To  date,  we  have  had a very limited trading volume in our common stock.
See  "Item  9.  Market Price and Dividends on the Registrant's Common Equity and
Related  Stockholder  Matters."  Sales  of  substantial amounts of common stock,
including  shares  issued upon the exercise of outstanding options and warrants,
under  Securities  and Exchange Commission Rule 144 or otherwise could adversely
affect  the  prevailing  market  price  of our common stock and could impair our
ability  to  raise  capital  at  that  time  through the sale of our securities.

Anti-Takeover  Provisions  And  Our  Right To Issue Preferred Stock Could Make A
Third-Party  Acquisition  Of  Us  Difficult.

     We  are  a Nevada corporation. Anti-takeover provisions of Nevada law could
make  it more difficult for a third party to acquire control of us, even if such
change  in  control  would  be  beneficial  to  stockholders.  Our  articles  of
incorporation  provide  that  our  Board  of Directors may issue preferred stock
without  stockholder  approval.  The  issuance  of preferred stock could make it
more  difficult  for  a  third  party to acquire us.  All of the foregoing could
adversely  affect  prevailing market prices for our common stock.  See "Item 11.
Description  of Registrant's Securities to be Registered -- Nevada Anti-Takeover
Laws  and  Certain  Charter  Provisions."

Our  Common  Stock  Price  Is  Likely  To  Be  Highly  Volatile.

     The  market  price  of our common stock is likely to be, highly volatile as
the  stock market in general, and the market for Internet-related and technology
companies  in  particular,  has been highly volatile.  See "Item 9. Market Price
and  Dividends  on  the  Registrant's  Common  Equity  and  Related  Stockholder
Matters."  Investors  may not be able to resell their shares of our common stock
following  periods  of  volatility  because  of the market's adverse reaction to
volatility.  The  trading  prices  of  many  technology  and  Internet-related
companies'  stocks  have  reached  historical highs within the last 52 weeks and
have reflected valuations substantially above historical levels. During the same
period, these companies' stocks have also been highly volatile and have recorded
lows well below historical highs. We cannot assure you that our stock will trade
at  the  same levels of other Internet stocks or that Internet stocks in general
will  sustain  their  current  market  prices.

     Factors  that  could cause such volatility may include, among other things:

     -  actual  or  anticipated fluctuations in our quarterly operating results;

     -  announcements  of  technological  innovations;

     -  changes  in  financial  estimates  by  securities  analysts;

     -  conditions  or  trends  in  the  Internet  industry;  and

     -  changes  in  the  market  valuations  of  other  Internet  companies.

ITEM  3.     DESCRIPTION  OF  PROPERTIES

     Our  executive  offices,  comprising  approximately  2,628 square feet, are
located  at 300 Orchard City Drive, Suite 142, Campbell, California 95008. These
facilities  are leased pursuant to a lease expiring August 31, 2001. The monthly
rent  is  $5,519.  We  also sublease approximately 1,430 square feet of space in
another  building  located in Campbell, California under a sublease that expires
in  September  2000.

     We  maintain  substantially  all  of  our  computer  systems  at  AboveNet
Communications,  Inc.  See  "Item  1.  Business--Operations  and  Systems."  Our
operations are dependent in part on our ability to protect our operating systems
against  physical  damage  from  fire,  floods,  earthquakes,  power  loss,
telecommunications  failures,  break-ins  or  other similar events. Furthermore,
despite  our  implementation  of network security measures, our servers are also
vulnerable  to  computer viruses, break-ins and similar disruptive problems. The
occurrence  of  any  of  these  events  could result in interruptions, delays or
cessations in service to our users which could have a material adverse effect on
our  business,  results  of  operations  and  financial  condition.

                                       35
<PAGE>
ITEM  4.     SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS AND MANAGEMENT

     The  following  table  sets forth, as of October 31, 1999, the ownership of
our  common  stock  by  each of our directors and executive officers, all of our
executive  officers  and  directors  as  a group, and all persons known by us to
beneficially  own  more  than  5%  of  our  common  stock

     Unless  otherwise  indicated  in  the footnotes to the table, the following
individuals  have  sole  vesting and sole investment control with respect to the
shares  they  beneficially  own  and the address of each beneficial owner listed
below  is  c/o  300  Orchard  City Drive, Suite 142, Campbell, California 95008.

<TABLE>
<CAPTION>
NAME AND ADDRESS OF                         AMOUNT AND NATURE    PERCENT
BENEFICIAL OWNER                              OF BENEFICIAL        OF
                                              OWNERSHIP (1)     CLASS (1)
- ------------------------------------------  ------------------  ---------
EXECUTIVE OFFICERS AND DIRECTORS:
<S>                                         <C>                 <C>
Jack Marshall (2)(3) . . . . . . . . . . .           2,519,269      19.6%
- ------------------------------------------  ------------------  ---------
Christopher McConn (4) . . . . . . . . . .             860,722       6.8%
- ------------------------------------------  ------------------  ---------
Lisa Marshall (2)(5) . . . . . . . . . . .             159,627       1.3%
- ------------------------------------------  ------------------  ---------
Patrick Dane (6) . . . . . . . . . . . . .             102,411         *
- ------------------------------------------  ------------------  ---------
John Marshall(2)(7). . . . . . . . . . . .             772,080       6.2%
- ------------------------------------------  ------------------  ---------
All directors and executive officers as a
  group (5 Persons) (3)(4)(5)(6)(7). . . .           4,414,109      33.4%
- ------------------------------------------  ------------------  ---------
OTHER 5% STOCKHOLDERS:
- ------------------------------------------
George Perlegos. . . . . . . . . . . . . .           2,270,063      18.2%
- ------------------------------------------  ------------------  ---------
Keith Queeney. . . . . . . . . . . . . . .             700,759       5.6%
- ------------------------------------------  ------------------  ---------
<FN>

                                       36
<PAGE>
*  Less  than  one  percent.

(1)     Calculated  pursuant  to Rule 13d-3(d) of the Securities Exchange Act of
1934.  Under Rule 13d-3(d), shares not outstanding which are subject to options,
warrants,  rights or conversion privileges exercisable within 60 days are deemed
outstanding  for  the  purpose of calculating the number and percentage owned by
such  person,  but are not deemed outstanding for the purpose of calculating the
percentage  owned  by  each  other  person  listed.

(2)     John  Marshall  is the father of Jack and Lisa Marshall, who are brother
and  sister.

(3)     Includes  401,991  shares  of  common  stock  subject  to  options  that
are  exercisable  within  60  days  of  the  date  hereof.

(4)     Includes  160,796  shares  of  common  stock  subject  to  options  that
are  exercisable  within  60  days  of  the  date  hereof.

(5)     Includes  9,784  shares  of  common  stock  subject  to options that are
exercisable  within  60  days  of  the  date  hereof.

(6)     Includes  88,911  shares  of  common  stock  subject  to  options  that
are  currently  exercisable.

(7)     Includes  88,911  shares  of  common  stock  subject  to  options  that
are  currently  exercisable.
</TABLE>

                                       37
<PAGE>
ITEM  5.     DIRECTORS,  EXECUTIVE  OFFICERS,  PROMOTERS  AND  CONTROL  PERSONS

     The following table sets forth the names and positions of our directors and
executive  officers:

<TABLE>
<CAPTION>
NAME                       AGE                POSITION
- -------------------------  ---  -------------------------------------
<S>                        <C>  <C>

                                President, Treasurer, Chief Executive
Jack Marshall (1) (3) (4)   38  Officer and Director
- -------------------------  ---  -------------------------------------
Christopher McConn. . . .   40  Chief Technology Officer and Director
- -------------------------  ---  -------------------------------------
Lisa Marshall (1) . . . .   41  Secretary
- -------------------------  ---  -------------------------------------
Patrick Dane (2) (3) (4).   50  Director
- -------------------------  ---  -------------------------------------
John Marshall (1) (2) . .   69  Director
- -------------------------  ---  -------------------------------------
<FN>
(1)     John  Marshall  is the father of Jack and Lisa Marshall, who are brother
        and  sister.
(2)     Member  of  the  Compensation  Committee
(3)     Member  of  the  Audit  Committee
(4)     Member  of  the  Finance  Committee
</TABLE>

     The  following sets forth biographical information concerning our directors
and  executive  officers  for  at  least  the  past  five  years:

     JACK  MARSHALL has been developing Internet applications since 1993.  After
assignments  at  Texas Instruments and Honeywell, Mr. Marshall worked as a sales
manager  for  Teradyne,  formerly  MegaTest,  a  leading  developer of high-end,
state-of-the-art  semiconductor  test equipment.  Mr. Marshall founded Photoloft
in  1993  under  the  name  AltaVista Technology. Inc. Mr. Marshall received his
bachelor's  degree  in  electrical  engineering  and  computer  engineering from
Michigan  State  University and has taught electric circuit analysis at Highland
Community  College  in  Illinois.  He  has  also completed several masters level
courses  in  computer  engineering  at  Santa  Clara  University.

     CHRISTOPHER  MCCONN  has been the Chief Technology Officer of Photoloft.com
since  February  1994.  Prior  to  our  adoption  of  the Photoloft.com business
strategy,  he  served  as  our  webmaster and developed web-based multimedia and
imaging programs.  He has extensive expertise in programming C++ and served as a
consultant  to  Borland  International,  a  leading producer of C++ and software
development  tools from July 1995 to July 1996.  In this role, Mr. McConn helped
develop  the  Object Windows Library, a foundation for PhotoLoft.com. Mr. McConn
received  his bachelor's degree in electrical engineering from UC Davis in 1982.
Mr.  McConn  has  over  13 years of industry experience including stints at Ford
Aerospace  and Teradyne, where he oversaw the company's software QA development.

     LISA  MARSHALL  has  over 20 years of strategic and tactical communications
experience,  focused  primarily  on investor relations, media communications and
marketing and brand development.  Working in a number of diverse industries, she
helped  spearheaded  nationwide  efforts  to deregulate the airline, natural gas
transportation,  and  most  recently, electric generation industries, working to
establish  strong,  deregulated  competitors  in  the  various marketplaces.  In
addition, she handled the communications efforts of the Vastar Resources Initial
Public  Offering,  which  was the largest to date on the New York Stock Exchange
when  implemented  in  1994.  From 1985 to 1988 she served in various managerial
positions  at  Continental  Airlines.  From  1988  to 1993 she served in various
managerial  positions at Tenneco Inc. From February 1993 to June 1997 she served
as  director  of  Communications  for  ARCO/Vastar Resources.  From July 1997 to
October  1998 she served as director of Communications for Southern Company. Ms.
Marshall earned her bachelor's degree from the University of Wyoming in American
Studies  in  1980  and  her  bachelors  degree from the University of Houston in
journalism  in  1984.

                                       38
<PAGE>
     PATRICK  DANE  has  spent  more  than  twenty  years in the high technology
industry.  He  spent  fifteen years in sales and marketing at Xerox where he was
responsible  for  bringing  the  "Alto"  Computer  Ethernet  and  File,  Print &
Communication  Servers  out  to the public from the Palo Alto Research Center in
1980.  Additionally, he was the creator of the award winning slogan "Team Xerox"
and  other  pioneering  efforts.  As  Vice  President, Sales & Marketing at Dove
Computer  Corp.  he  introduced  the MacWorld World Class Award Winning Dove Fax
Modem.  As  a  General Manager with Calera Recognition Systems from 1991 to 1992
Dane  was  responsible  for  bringing  Fax  Grabber  to  there tail and original
equipment  manufacturer  marketplace. While President and CEO of SoftNet in from
July 1992 to August 1993 he launched the category-leading Fax Works for Windows.
Dane co-founded and ran Pipeline Communications which introduced online warranty
registration to the computer industry. This service is used by over seventy five
of  the  top  PC manufacturers and ISV's in the marketplace today. In the spring
of1996,  Dane  founded  Tuneup.com  an  online  PC  service  center, Quarterdeck
Corporation  acquired  his  "Pioneer"  among  the  Internet  subscription-based
businesses  in  May  of  1997.  In  September1996,  Dane  and  Mike Walter began
broadcasting  a  weekly radio show devoted to the Internet called, "Pat & Mike's
World  Wide  Web  Radio  Show".  The show, sponsored by CompuServe, Yahoo! IZift
Davis,  Hewlett-packard,  Office  Depot.com, McAfee and USA Today, has a growing
worldwide  audience  on the Internet and in twenty seven real radio markets. The
show  was  picked  up for national syndication by Premiere Radio Networks in mid
1997.  Mr.  Dane  graduated  from  Broom  Comm  College  in  1969.

     JOHN  C. MARSHALL began his career in 1952 with Shell Oil Company, where he
held  various management positions until 1975, when he was named General Manager
of  Land  Operations, North America. He left the company in 1979 to join Patrick
Petroleum  as  senior  vice  president. A year later he was named executive vice
president  responsible  for  all  operations,  and  all  merger  and acquisition
activity.  After  negotiating the sale of all PPC assets to General Electric, he
founded  Kleenburn  Energy  in  1984  a  privately  held independent oil and gas
concern.  Mr.  Marshall  earned  his  bachelor's  degree  in  business  from the
University  of  Wyoming  in  1952.

BOARD  OF  DIRECTORS

     All  directors  hold  office  until the next annual meeting of shareholders
following  their  election  or  until  their  successors  have  been elected and
qualified.  Executive officers are appointed by and serve at the pleasure of the
Board  of  Directors.  We may adopt provisions in our By-laws and/or Articles of
Incorporation  to  divide the board of directors into more than one class and to
elect  each  class  for a certain term.  These provisions may have the effect of
discouraging  takeover attempts or delaying or preventing a change of control of
Photoloft.

                                      39
<PAGE>
BOARD  COMMITTEES

     The  Compensation  Committee  of  the  Board  of  Directors  determines the
salaries and incentive compensation of our officers and provides recommendations
for  the  salaries  and  incentive  compensation  of  our  other  employees. The
compensation  committee  also  administers  our  stock  option plan. The current
members of the Compensation Committee are Messrs. Dane, and John Marshall. Prior
to  April  8,  1999,  we  did  not  have  a  Compensation Committee or any other
committee  of  the Board of Directors that performed any similar functions.  See
"Compensation  Committee  Interlocks  and  Insider  Participation."

     The  Audit Committee of the Board of Directors reviews, acts on and reports
to  the  Board  of  Directors  with  respect  to various auditing and accounting
matters,  including  the selection of our independent auditors, the scope of the
annual  audits,  fees  to  be  paid  to  the  auditors,  the  performance of our
independent  auditors  and  our accounting practices. The current members of the
audit  committee  are  Messrs.  Dane  and  Jack  Marshall.

     The  Finance  Committee  of  the  Board  of  Directors reviews, acts on and
reports to the Board of Directors with respect to various financing matters. The
current  members  of  the  audit  committee  are Messrs. Dane and Jack Marshall.

     The  Board  of  Directors  does  not  have  a  nominating  committee.

DIRECTORS'  COMPENSATION

     Directors  who  are also employees of Photoloft.com receive no compensation
for  serving  on  the  Board of Directors. With respect to directors who are not
employees,  we  intend  to  reimburse  such  directors  for all travel and other
expenses  incurred  in  connection  with  attending  meetings  of  the  Board of
Directors  and  any  committees  of  the Board.  Non-employee directors are also
eligible  to  receive  and  have  received grants of non-qualified stock options
under  our stock option plan, and we intend to establish a non-employee director
stock option plan which will provide for initial option grants of a fixed number
of  shares  of  our common stock to non-employee directors and successive annual
option grants to such non-employee directors covering an additional fixed number
of  shares  to  provide us with an effective way to recruit and retain qualified
individuals  to  serve  as  members  of  the  Board  of  Directors.

COMPENSATION  COMMITTEE  INTERLOCKS  AND  INSIDER  PARTICIPATION

     We did not have a Compensation Committee or other committee of the Board of
Directors  performing  similar functions during the fiscal years ending December
31,  1997  and 1998. Messrs. Jack Marshall and Chris McConn are each officers of
Photoloft.com  and,  as  members  of  the  Board  of  Directors, participated in
deliberations  of  the  Board  of  Directors relating to the compensation of our
executive  officers. The Board of Directors established a Compensation Committee
as  of  April  8,  1999.  See  "Board  Committees."


                                      40
<PAGE>
ITEM  6.     EXECUTIVE  COMPENSATION

COMPENSATION  SUMMARY

     The  following  table  sets  forth  the compensation awarded or paid to, or
earned  by, our Chief Executive Officer and all our other executive officers who
earned  in  excess  of  $100,000  in  salary  and bonus (collectively the "Named
Executives")  for  services  rendered  to  us during the year ended December 31,
1998:

<TABLE>
<CAPTION>
                         SUMMARY COMPENSATION TABLE (1)(2)


                                                       LONG-TERM COMPENSATION
NAME AND PRINCIPAL          ANNUAL COMPENSATION   NUMBER OF SECURITIES UNDERLYING
POSITION                         SALARY ($)                 OPTIONS (#)
<S>                         <C>                   <C>
Jack Marshall, CEO,
  President and Treasurer.               156,864                         1,135,032
Christopher E. McConn,
  Chief Technology Officer               127,229                           454,013
<FN>
(1)     Information  set  forth  herein  includes  services  rendered by the Named
Executives  while employed by Photoloft.com, Inc. prior to the reorganization with
Data  Growth,  Inc.  and  by  Photoloft.com following the reorganization with Data
Growth,  Inc

(2)     The  columns  for  "Bonus", "Other Annual Compensation", "Restricted Stock
Awards",  "LTP  Payouts"  and  "All  other Compensation" have been omitted because
there  is  no  compensation  required  to  be  reported.
</TABLE>

     The  following  table  sets  forth  certain  information concerning options
granted  to  the  Named  Executives  during  1998.

<TABLE>
<CAPTION>
                             OPTION GRANTS DURING YEAR ENDED DECEMBER 31, 1998(1)


                          Number of     % of Total                              Potential Realizable Value
                         Securities       Options     Exercise                at Assumed Annual Appreciation
                         Underlying     Granted to   Price Per                      Rates of Stock Price
                           Options       Employees     Share     Expiration          for Option Term 5)
NAME                   Granted (#) (1)  in 1998 (2)  ($/Sh)(3)     Date(4)        0%         5%        10%
- ---------------------  ---------------  -----------  ----------  -----------  ----------  --------  ---------
<S>                    <C>              <C>          <C>         <C>          <C>         <C>       <C>
Jack Marshall . . . .        1,135,032        42.2%       0.48   July, 2007   ($181,605)  $11,350   $306,459
- ---------------------  ---------------  -----------  ----------  -----------  ----------  --------  ---------
Christopher E. McConn          454,013        16.9%       0.48   July, 2007    ($72,642)  $ 4,540   $122,584
- ---------------------  ---------------  -----------  ----------  -----------  ----------  --------  ---------
<FN>

                                      41
<PAGE>
(1)     Each  option  represents  the  right  to  purchase  one  share  of  our  common  stock.

(2)     In 1998, we granted officers, employees and consultants options to purchase an aggregate of 2,690,706
shares  of  our  common  stock.

(3)     The  fair  market  value  of our common stock on the date of grant for each of the listed options, as
determined  by  our  board  of  directors,  was  $0.32  per  share.

(4)     Options  may  terminate  before  their  expiration  dates  if the optionee's status as an employee or
consultant  is  terminated  or  upon  the  optionee's  death  or  disability.

(5)     Amounts  represent  hypothetical gains that could be achieved for the respective options if exercised
at  their  end of their respective terms.  The 0%, 5%, and 10% assumed annual rates of compounded stock price
appreciation  are  mandated  by  rules  of  the  Securities  and Exchange Commission and do not represent our
estimate  or  projection  of the future prices of the common stock. Actual gains, if any, on any exercises of
options  are  dependent  upon the future performance of the common stock and overall stock market conditions.
The  amounts  reflected  in  the  table  may  not  necessarily  be  achieved.
</TABLE>

OPTION  EXERCISES  AND  YEAR-END  OPTION  VALUES

     The  following  table  sets  forth  certain information with respect to the
Named  Executives concerning exercisable and unexercisable stock options held by
them as of December 31, 1998. None of these executive officers exercised options
to  purchase  common  stock  in  1998.

<TABLE>
<CAPTION>
        AGGREGATE OPTION EXERCISES IN 1998 AND YEAR END OPTION VALUES

NAME                     Number of Unexercised     Value of Unexercised In-the-
                         Options at Year End(#)    Money Options at Year End (1)
                       --------------------------  ----------------------------
                       Exercisable  Unexercisable  Exercisable   Unexercisable
                       -----------  -------------  ------------  --------------
<S>                    <C>          <C>            <C>           <C>
Jack Marshall . . . .      118,233      1,016,799  $     59,116  $      508,399
- ---------------------  -----------  -------------  ------------  --------------
Christopher E. McConn       47,293        406,720  $     23,646  $      203,360
- ---------------------  -----------  -------------  ------------  --------------
<FN>
(1)     Based  on  a  per  share  fair market value of our common stock equal to
$0.50  per  share, the fair market value as determined by our Board of Directors
at  December  31,  1998.
</TABLE>

                                      42
<PAGE>
EMPLOYMENT  AGREEMENTS  AND  TERMINATION  OF  EMPLOYMENT  AND  CHANGE OF CONTROL
ARRANGEMENTS

     On  February  26,  1999  we  entered into an employment agreement with Jack
Marshall.  Under  the  executive employment agreement, Jack Marshall is to serve
as  our Chief Executive Officer, President and Treasurer and perform such duties
as  may  be reasonably assigned to him by the Board of Directors.  The executive
employment  agreement provides for an annual base salary of $120,000 which shall
be  reviewed  at  least  annually. Under the executive employment agreement, the
executive  is  also eligible for annual bonus compensation in the minimum amount
of  $60,000  if  Photoloft  reaches  certain specific milestones.  The executive
employment  agreement  also  provides that Mr. Marshall is to receive options to
purchase  between  250,000  and 750,000 shares of our common stock if traffic to
our Web Site reaches between 500,000 and 1,000,000 hits in any particular month.
These  options will have an exercise price of $0.75 per share. He is eligible to
receive  vacation  in  accordance  with  Photoloft.com's  policies.  He  is also
eligible  to  participate in the health, life insurance, medical, retirement and
other  benefit  programs  which  we  may offer from time to time.  He also is to
receive  a  car  allowance  of  $500  per  month.

     The  term  of  the  executive employment agreement lasts until December 31,
2001 and continues thereafter on a year to year basis unless terminated pursuant
to  the  terms  thereof. We may terminate him at any time with or without cause.
The  term  "cause"  is defined in the executive employment agreement as: (i) the
willful  neglect  of  duties reasonably assigned by the Board of Directors; (ii)
material  breach  of  the  agreement;  or (iii) willful gross misconduct. If Mr.
Marshall  is  terminated  without  cause, he is to receive severance pay through
December  31, 2001 equal to: (i) the base salary; (ii) bonus compensation; (iii)
vested  options  to  purchase  common  stock;  (iv)  health  insurance;  (v) car
allowance;  and  (vi)  any  unused  vacation time. pre payment of all automobile
allowance  for the remaining period of the term. If he resigns from his position
for  good  cause, including a substantial reduction in his position, duties or a
material  breach  of  the agreement by us, he is to be deemed terminated without
cause  and  is  eligible  to  receive  severance.

EMPLOYEE  BENEFIT  PLANS

Stock  Option  Plan

     Our  stock  option plan was adopted by the Board of Directors, and ratified
and  approved  by our stockholders, as of the closing of the reorganization with
Data  Growth,  Inc.  The  Board  of Directors amended the Plan in June 1999. The
following description of our stock option plan is a summary and qualified in its
entirety  by  the  text  of  the  plan,  which  is  filed  as an exhibit to this
registration  statement.

     The  purpose  of  the  Plan is to enhance our profitability and stockholder
value by enabling us to offer stock based incentives to employees, directors and
consultants.  The  Plan  authorizes  the  grant of options to purchase shares of
common  stock  to  employees,  directors  and  consultants  of Photoloft and its
affiliates.  Under  the  Plan,  we  may grant incentive stock options within the
meaning  of  Section  422 of the Internal Revenue Code of 1986 and non-qualified
stock  options.  Incentive  stock  options  may  only  be granted our employees.

                                      42
<PAGE>
     The number of shares available for options under the Plan is 3,800,000. The
Plan  is administered by the Compensation Committee of the board. Subject to the
provisions  of  the  Plan, the Compensation Committee has authority to determine
the  employees,  directors  and  consultants  of Photoloft who are to be awarded
options  and the terms of such awards, including the number of shares subject to
such  option,  the fair market value of the common stock subject to options, the
exercise  price  per  share  and  other  terms.

     Incentive  stock options must have an exercise price equal to at least 100%
of the fair market value of a share on the date of the award unless the grant is
to a stockholder holding more than 10% of our voting stock in which case it must
be  110% of the fair market value on the date of grant.  Generally, they may not
have  a  duration  of  more  than  10  years  or five years if the grant is to a
stockholder  holding  more  than 5% of our voting stock. Terms and conditions of
awards  are  set  forth  in  written  agreements  between  Photoloft.com and the
respective option holders. Awards under the Plan may not be made after the tenth
anniversary  of the date of its adoption but awards granted before that date may
extend  beyond  that  date.

     If the employment with Photoloft of the holder of an incentive stock option
is  terminated  for  any  reason other than as a result of the holder's death or
disability  or  for  "cause" as defined in the Plan, the holder may exercise the
option,  to  the  extent  exercisable  on the date of termination of employment,
until  the  earlier  of the option's specified expiration date and 90 days after
the  date  of  termination.  If  an option holder dies or becomes disabled, both
incentive  and  non-qualified  stock  options may generally be exercised, to the
extent  exercisable  on the date of death or disability, by the option holder or
the  option  holder's  survivors  until  the  earlier  of the option's specified
termination  date  and  one  year  after  the  date  of  death  or  disability.

     As  of October 31, 1999 225,000 shares had been issued as the result of the
exercise  of  options  previously  granted under the Plan, 3,390,641 shares were
subject  to  outstanding  options  and  409,359 shares were available for future
grants.  The  exercise  prices  of  the outstanding options ranged from $0.48 to
approximately  $5.25.  The  options  under the Plan vest over varying lengths of
time  pursuant  to  various option agreements that we have entered into with the
grantees  of  such  options.

     We  have  not  registered  the  Plan,  or  the  shares  subject to issuance
thereunder,  pursuant  to the Securities Act of 1933.  Absent registration, such
shares,  when  issued upon exercise of options, would be "restricted securities"
as  that  term  is  defined  in  Rule  144  under  the  Securities  Act of 1933.

                                      43
<PAGE>
     Optionees  have no rights as stockholders with respect to shares subject to
options  prior  to  the  issuance  of  shares  pursuant to the exercise thereof.
Options  issued to employees under the Plan shall expire no later than ten years
after  the  date  of  grant.  An option becomes exercisable at such time and for
such  amounts  as  determined at the discretion of the Board of Directors or the
Compensation  Committee at the time of the grant of the option.  An optionee may
exercise  a part of the option from the date that part first becomes exercisable
until  the  option  expires.  The  purchase  price for shares to be issued to an
employee  upon his exercise of an option is determined by the Board of Directors
or  the  Compensation Committee on the date the option is granted.  The purchase
price  is  payable  in  full  in cash, by promissory note, by net exercise or by
delivery  of  shares  of  our  common  stock  when  the  option  is  exercised.

     The  Plan  provides  for  adjustment  as  to the number and kinds of shares
covered  by the outstanding options and the option price therefor to give effect
to any stock dividend, stock split, stock combination or other reorganization of
or  by  Photoloft.

ITEM  7.     CERTAIN  RELATIONSHIPS  AND  RELATED  TRANSACTIONS

     Unless  otherwise indicated, information in this Item 7 regarding shares of
our  common stock reflect the 1.5133753 for 1 conversion ratio applied to shares
of  Photoloft-California  common  stock  at  the  time  of  the  reorganization.

     ISSUANCES  TO  FOUNDER.  Upon  his  founding  of  Photoloft-California  in
November,  1993,  we  issued  756,688 shares of common stock to Jack Marshall in
exchange for $500.00. At that time, we also issued him options to purchase up to
1,152,493 shares of common stock which vested over a four year period and had an
exercise  price  of  $0.001  per  share. He exercised his options and elected to
purchase  1,152,493  shares  of  common  stock  in  February,  1999.  During our
offering  of  preferred  stock  described  below, he purchased 125,000 shares in
exchange  for  $25,000.  He transferred 50,000 shares of common stock by gift in
February  1999.  In  March, 1999 his shares of Photoloft-California common stock
and  his  options  to  purchase shares of Photoloft-California common stock were
converted  into  shares  of  Photoloft.com common stock, and options to purchase
Photoloft.com  common  stock as a result of the reorganization with Data Growth,
Inc

                                      44
<PAGE>
     SERIES  A  PREFERRED  OFFERING.  From  1994  to 1998 we conducted a private
Offering  of  Photoloft.com,  Inc., a California corporation, series A preferred
stock.  As  a result, we sold the aggregate amount of 2,275,625 shares of series
A  preferred  stock in exchange for $455,125.  Under this offering, Messrs. John
Marshall,  and  Chris  McConn,  purchased  295,000  and  25,000 shares of stock,
respectively.  As  described  above,  Mr. Jack Marshall also participated in the
offering. Each outstanding share of series  A preferred stock was converted into
1.5 shares of common stock of Photoloft-California  in February, 1999.  Ms. Lisa
Marshall  purchased  12,500  shares  for  $2,500.

     SERIES  B PREFERRED OFFERING.  In August 1996, conducted a private offering
of  Photoloft.com, Inc., a California corporation, series B preferred stock.  As
a  result,  we  sold  150,000 shares of our series B preferred stock to Mr. Kris
Chellum  for  $45,000.  Each outstanding  share  of series B preferred stock was
converted  into  1.5 shares of common stock of Photoloft.com, Inc., a California
corporation,  in  February,  1999.

     1996  CONSULTING  SERVICES. In 1996 we issued 53,472 shares of common stock
to  Mr.  Keith  Queeney  and  Mr.  Christopher  McConn  in exchange for services
provided  to  us.

     SERIES  C PREFERRED OFFERING. In October, 1997 we entered into an agreement
with  Kremen, Father & Partners to provide us with financial consulting services
and  assist  us  with  obtaining  financing.  One  of our former directors, Gary
Kremen,  was  a  principal of Kremen, Father & Partners. In exchange for $59,500
worth  of  services,  we  issued,  from  1997 to 1998, 63,384 shares of series C
preferred  stock  to  Mr.  Kremen.  Each outstanding share of series C preferred
stock  was  converted into 1.5 shares of common stock of Photoloft.com,  Inc., a
California corporation, in February, 1999. Currently, we no longer contract with
Kremen,  Father  &  Partners  for  any  services.

     1998 CONSULTING SERVICES.  In 1998 we issued 176,006 shares of common stock
to  consultants  and employees who provided services to us. Under this offering,
Ms.  Lisa  Marshall  received  15,739  shares  of  common  stock.

                                      45
<PAGE>
     EXERCISED  STOCK  OPTIONS. In February, 1999 we issued the aggregate amount
of  2,844,112  shares  of  common stock upon the exercise of options to purchase
common  stock  which  were  granted  to  employees, directors and consultants of
Photoloft.com  between 1993 and 1998. Under this issuance, Messrs. Jack Marshall
and  Chris  McConn exercised options to purchase 1,152,493 and 610,181 shares of
common  stock,  respectively.

     STOCK  OPTION  PLAN.  In  1998, we issued options to purchase the aggregate
amount  of  2,690,706  shares  of  common  stock  to  employees,  directors  and
consultants  of  Photoloft.com  pursuant  to  Photoloft.com's stock option plan.
These  options  have  an exercise price of $0.48 per share. Under this offering,
Mr.  Jack  Marshall  and  Mr.  Chris  McConn  received options to purchase up to
1,135,032 and 454,013 shares of common stock, respectively, with exercise prices
of  $0.48  per  share.  These  options  vest  in  48  monthly  installments.
Additionally,  from  January to October 1999, we have issued options to purchase
the  aggregate  amount of 699,936 shares of common stock to employees, directors
and  consultants of Photoloft.com pursuant to Photoloft.com's stock option plan.
These  options  were  issued at their fair market value on the date of grant and
have  exercise  prices  ranging  from  $0.48  to  $5.25.

     In  addition to the above, in March 1999, we issued the aggregate amount of
225,000  shares  of common stock upon the exercise of options to purchase common
stock  which  were  granted  to certain employees, directors, and consultants of
Photoloft.com  in  March  1999  under  Photoloft.com's  stock option plan. These
options  had an exercise price of $0.50 per share. Under this offering, Mr. John
Marshall  exercised  options  to  purchase  13,500  shares  of  common  stock.

     REORGANIZATION.  On  March  1,  1999,  Photoloft.com,  Inc.,  a  California
corporation entered into the reorganization with a non-operating public company,
Data Growth, Inc., a Nevada corporation incorporated in January, 1996. Under the
Reorganization  Agreement,  the  Photoloft.com,  Inc.  stockholders  received
1.5133753  shares  of  Data  Growth  common  stock in exchange for each of their
shares of Photoloft.com, Inc. common stock. Additionally, the holders of options
to  purchase  shares  of  common stock of  Photoloft.com, Inc.  terminated their
options  and received options to purchase shares of common stock of Data Growth.
As a result of the reorganization with Data Growth, Photoloft.com, Inc. became a
wholly-owned subsidiary  of Data Growth.  Data Growth adopted the Photoloft.com,
Inc. stock option  plan.  An  aggregate  of 9,579,266 shares of common stock and
options to purchase an aggregate of 2,795,734 shares of common stock were issued
to the former Photoloft.com, Inc. stockholders and option holders, respectively,
in  the  reorganization  and  the  Photoloft.com,  Inc.  stockholders  owned
approximately 77% of Data Growth immediately after the reorganization.  As  part
of the reorganization,  all  of  the  executive  officers  and directors of Data
Growth  resigned and the executive officers and directors of Photoloft.com, Inc.
became  the  executive  officers  and directors of Data Growth which changed its
name  to  Photoloft.com

     BAYTREE  CAPITAL  ASSOCIATES,  LLC.  In  February, 1999 Photoloft.com, Inc.
entered  into an agreement with Baytree Capital Associates, LLC which we assumed
after  the  reorganization  with Data Growth, Inc.  Under the agreement, Baytree
provided  financial  consulting  and  assistance  to  Photoloft.com,  Inc. which
including  the  structuring  and  negotiation of a loan, the identification of a
merger  candidate  and  the  assistance  with  the  reorganization.  For  their
services,  Baytree  received  25,000  shares  of  our  common stock and was paid
$10,000  in  non-accountable  expense  reimbursements.  In addition, Baytree has

                                      46
<PAGE>
been  granted  a 24 month right of first refusal with respect to any  subsequent
financings. Baytree also has unlimited "piggyback" registration rights as to its
25,000  shares.  Lynn  Dixon,  a  shareholder of Data Growth was instrumental in
locating  Data  Growth as an entity to be used in the reorganization.  Mr. Dixon
was  also  involved  in  the  negotiation  of  the  terms  of  the  transaction.

     We  believe that all of the transactions set forth above were made on terms
no  less  favorable  to us than could have been obtained from unaffiliated third
parties. We intend that all future transactions, including loans, between us and
our  officers,  directors,  principal  stockholders and their affiliates will be
approved  by  a  majority of the Board of Directors, including a majority of the
independent  and  disinterested outside directors on the Board of Directors, and
be  on  terms  no  less favorable to us than could be obtained from unaffiliated
third  parties.

                                      47
<PAGE>
ITEM  8.     LEGAL  PROCEEDINGS

     There  are presently two pending legal proceedings to which we are a party.
On  April  2,  1999 James Vierra filed an action against us in the United States
District  Court  for  the  Northern District of California alleging, among other
things,  breaches  of  fiduciary  duties,  violation  of  securities  laws,  and
employment  related  claims arising out of the disputed ownership of the ID4Life
division and the termination of Mr. Vierra's employment with us. The case number
is  C-99  202280.  Mr.  Vierra  is  seeking preliminary and permanent injunctive
relief,  restitution,  actual  and punitive damages. On May 12, 1999 we answered
the  complaint  and asserted a counterclaim comprising of claims for declaratory
relief,  breach of fiduciary duty and breach of contract against Mr. Vierra. Our
counterclaim  seeks  declaratory  relief with regard to the ownership of ID4Life
and  damages  for  breach  of contract and breach of fiduciary duty.  We believe
that  Mr.  Vierra's  claims  are without merit and intend to defend our position
vigorously.

     On  June  23,  1999  Hewlett-Packard, Co. filed an action against us in the
Santa  Clara  County  Superior  Court  of  California  alleging  trade  secret
misappropriation,  unfair competition, and breach of contract arising out of the
activities  of  one  of  our  employees.  Hewlett-Packard  is seeking injunctive
relief  and  damages.  The  case  number  is CV 782769.  Hewlett-Packard seeks a
preliminary  and  permanent  injunction enjoining us from directly or indirectly
using  trade  secrets  of  Hewlett-Packard and for damages.  We are presently in
settlement  negotiations  with  Hewlett-Packard  with regard to this matter.  We
have  a  preexisting  relationship  with  Hewlett-Packard  with  respect  to the
development  and  use  of  certain  aspects of our advanced viewing and printing
technologies.  See  "Item  1.  Business  --  Products  and  Services."

     To  the  best  of our knowledge, there are presently no other pending legal
proceedings to which we or any of our subsidiaries is a party or to which any of
our  property  is  subject  and,  to  the best of its knowledge, no such actions
against  us  are  contemplated  or  threatened.

ITEM  9.     MARKET PRICE OF AND DIVIDENDS ON THE REGISTRANT'S COMMON EQUITY AND
             RELATED  STOCKHOLDER  MATTERS

     No  shares  of  our  common  stock have previously been registered with the
Securities and Exchange Commission or any state securities  agency or authority.
Our  common  stock  has  been  trading  on  the National Association of Security
Dealers  Over-The-Counter  Market  Bulletin  Board since March 1, 1999 under the
symbol  "LOFT".  The  following  table  sets forth the range of high and low bid
prices  of  the  common  stock  for each calendar quarterly period since trading
commenced as reported by the National Quotation Bureau, Inc.  Prices reported by
the  National  Quotation Bureau represent prices between dealers, do not include
retail  markups,  markdowns  or  commissions  and  do  not  represent  actual
transactions.

<TABLE>
<CAPTION>
1999                                       High    Low
- ----------------------------------------  ------  ------
<S>                                       <C>     <C>
First Quarter (March 1 to March 31). . .  $7.375  $4.500
Second Quarter (April 1 to June 30). . .  $5.500  $3.625
Third Quarter (July 1 to September 30) .  $5.375  $1.562
Fourth Quarter (October 1 to October 31)  $2.343  $1.687
</TABLE>

                                      48
<PAGE>
     As  of  October  31, 1999 there were approximately 323 holders of record of
our  common stock,  which figure does not take into  account  those stockholders
whose  certificates  are  held  in the name of broker-dealers or other nominees.

Dividend  Policy

         We  have  not  declared or paid cash dividends or made distributions in
the  past,  and  we  do  not  anticipate that we will pay cash dividends or make
distributions  in  the  foreseeable  future.  We  currently intend to retain and
invest  future  earnings  to  finance  our  operations.

Transfer  Agent

     Our  transfer  agent  for our common stock is Interwest Transfer Co., Inc.,
1981  East  4800  South,  Salt  Lake  City,  Utah  84117.

                                      49
<PAGE>
ITEM  10.     RECENT  SALES  OF  UNREGISTERED  SECURITIES

     Set  forth in chronological order is information regarding shares of common
stock  issued  and options and warrants and other convertible securities granted
by  us during the past three years.  Also included is the consideration, if any,
received  by  us  for  such  shares  and options and information relating to the
section  of  the  Securities Act of 1933, or rule of the Securities and Exchange
Commission  under  which  exemption  from  registration  was  claimed.

     Transactions  described  in  Items  (1)  through  (10)  below  refer to the
securities  of  PhotoLoft.Com,  Inc.,  a  California  corporation  which was the
predecessor entity of the filer of this registration statement, and transactions
described  in  Items  (11)  through  (15)  below  refer  to  the  securities  of
Photoloft.com,  a  Nevada  corporation  which  is the filer of this registration
statement.

     Unless otherwise indicated, information in this Item 10 regarding shares of
our  common stock reflect the 1.5133753 for 1 conversion ratio applied to shares
of  Photoloft.com, Inc.  common  stock  at  the  time  of  the  reorganization.

     (1)     From  1994 to 1998 we sold the aggregate amount of 2,275,625 shares
of  series  A  preferred  stock to 7 investors and 7 consultants in exchange for
$430,125  valued  in  cash  and services provided to Photoloft.com pursuant to a
private  offering  of  our  series A preferred stock. The issuances were made in
reliance  on  Section  4(2)  of  the  Securities Act of 1933 and/or Regulation D
promulgated  under  the  Securities  Act  of 1933 and  were made without general
solicitation  or  advertising.  The purchasers were sophisticated investors with
access  to all relevant information necessary to evaluate these investments, and
who  represented  to  Photoloft.com  that  the  shares  were  being acquired for
investment.

     (2)     In  August  1996, we sold the aggregate amount of 150,000 shares of
our  series  B  preferred  stock to 1 investor for $45,000 pursuant to a private
offering  of  our  preferred stock. The issuance was made in reliance on Section
4(2)  of  the  Securities  Act of 1933 and/or Regulation D promulgated under the
Securities Act of 1933 and was made without general solicitation or advertising.
The  purchaser  was  a  sophisticated  investor  with  access  to  all  relevant
information  necessary  to  evaluate  the  investment,  and  who  represented to
Photoloft.com  that  the  shares  were  being  acquired  for  investment.

     (3)     In  1996  and  1997  we  issued  67,244 shares of common stock to 3
consultants  ,1  director  and  1 employee  of  Photoloft.com  in  exchange  for
services rendered to us valued at $8,667. The issuances were made in reliance on
Section 4(2)  of  the  Securities  Act  of  1933  and  were made without general
Solicitation  or  advertising.  The purchasers were sophisticated investors with
access  to all relevant information necessary to evaluate these investments, and
who  represented  to  Photoloft.com  that  the  shares  were  being acquired for
investment.

     (4)     From  1997  to 1998, Photoloft.com issued 63,384 shares of series C
preferred  stock  to  1  investor  in  exchange  for  services valued at $59,500
pursuant  to a private offering of our preferred stock. The issuance was made in
reliance  on  Section  4(2)  of the  Securities Act of 1933 and was made without
general  solicitation or advertising. The purchaser was a sophisticated investor
with  access  to  all relevant information necessary to evaluate the investment,
and  who  represented  to  Photoloft.com that the shares were being acquired for
investment.

                                      50
<PAGE>
     (5)     In  1998  we issued 176,006 shares of common stock to 3 consultants
and  1  employee  of  Photoloft.com  in  exchange  for  services  rendered  to
Photoloft.com.  The  issuances  were  made  in  reliance on Section 4(2) of  the
Securities  Act  of  1933  and    were  made  without  general  solicitation  or
advertising.  The  purchasers  were  sophisticated  investors with access to all
relevant  information  necessary  to  evaluate  these  investments,  and  who
represented to Photoloft.com that the shares were being acquired for investment.

     (6)     In  1998,  we  issued options to purchase up to 2,690,706 shares of
common stock to 7 employees, 4 directors and 2 consultants of Photoloft.com with
an  exercise  price  of $0.48 per share pursuant to Photoloft.com's stock option
plan.  These  issuances were made in reliance on Section  4(2) of the Securities
Act of 1933 and/or Rule 701 promulgated under the  Securities  Act  of  1933 and
were  made  without  general solicitation or advertising.  The  purchasers  were
sophisticated  investors with access to all relevant  information  necessary  to
evaluate these investments, and who represented to Photoloft.com that the shares
were being acquired for investment.

     (7)     From  January  1999 to October 1999 Photoloft.com issued options to
purchase  the aggregate amount of 924,936 shares of common stock to 13 employees
pursuant  to  Photoloft.com's  stock option plan with exercise prices from $0.48
per  share  to $5.25 per share. These issuances were made in reliance on Section
4(2)  of  the  Securities  Act  of  1933  and/or  Rule 701 promulgated under the
Securities  Act  of  1933  and  were  made  without  general  solicitation  or
advertising.  The  purchasers  were  sophisticated  investors with access to all
relevant  information  necessary  to  evaluate  these  investments,  and  who
represented to Photoloft.com that the shares were being acquired for investment.

     (8)     In  February,  1999  we  issued  the  aggregate amount of 2,844,112
shares  of  common  stock  upon the exercise of options to purchase common stock
which  were  granted  to  3  employees,  3  directors  and  2  consultants  of
Photoloft.com  between  1993  and  1998.  The issuances were made in reliance on
Section  4(2)  of  the  Securities  Act  of  1933 and  were made without general
solicitation  or  advertising.  The purchasers were sophisticated investors with
access  to all relevant information necessary to evaluate these investments, and
who  represented  to  Photoloft.com  that  the  shares  were  being acquired for
investment.

     (9)     In  February  1999,  we  issued 5,650,207 shares of common stock in
exchange and upon the conversion of shares of issued and outstanding series A, B
and  C  preferred stock of Photoloft.com. The issuances were made in reliance on
Section  4(2)  of  the  Securities  Act  of  1933 and  were made without general
solicitation  or  advertising.  The purchasers were sophisticated investors with
access  to all relevant information necessary to evaluate these investments, and
who  represented  to  Photoloft.com  that  the  shares  were  being acquired for
investment.

     (10)     In  February  1999,  Photoloft.com  issued 85,011 shares of common
stock  to  4  consultants  of  Photoloft.com  in exchange for services valued at
$42,506.  The issuances were made in reliance on Section 4(2) of  the Securities
Act  of  1933  and  were  made without general solicitation or advertising.  The
purchasers  were sophisticated investors with access to all relevant information
necessary  to  evaluate  these investments, and who represented to Photoloft.com
that the shares were being acquired for investment.

                                      51
<PAGE>
     (11)     In  March  1999,  under  the terms of the reorganization with Data
Growth,  Inc.,  Photoloft.com issued the aggregate amount of 9,579,266 shares of
common  stock  to the shareholders of Photoloft.com in exchange for their shares
of common stock of Photoloft.com, Inc., a California corporation.  The issuances
were  made  in  reliance  on Section 4(2) of the Securities Act of 1933 and were
made  without  general  solicitation  or  advertising.  The  purchasers  were
sophisticated  investors  with  access  to all relevant information necessary to
evaluate these investments, and who represented to Photoloft.com that the shares
were  being  acquired  for  investment.

     (12)     In  March  1999,  under  the terms of the reorganization with Data
Growth,  Inc., the holders of options to purchase common stock of Photoloft.com,
Inc.  exchanged  their  options  for options to purchase the aggregate amount of
2,795,734 shares of common stock of Photoloft.com.  These issuances were made in
reliance  on  Section  4(2)  of  the  Securities  Act  of  1933  and/or Rule 701
promulgated  under  the  Securities  Act of 1933 and  were made without  general
solicitation  or  advertising.  The purchasers were sophisticated investors with
access  to all relevant information necessary to evaluate these investments, and
who  represented  to  Photoloft.com  that  the  shares  were  being acquired for
investment.

     (13)     In  March  1999,  pursuant to the terms of the reorganization with
Data  Growth,  Inc.  Photoloft.com  conducted  a  private offering of its common
stock.  Pursuant  to  that offering, a total of 2,000,000 shares of common stock
were sold for total cash consideration of $1,000,000. The issuances were made in
reliance on Section 4(2) of the  Securities Act of 1933 under the Securities Act
of  1933  and  were  made  without  general  solicitation  or  advertising.  The
purchasers  were sophisticated investors with access to all relevant information
necessary  to  evaluate  these investments, and who represented to Photoloft.com
that  the  shares  were  being  acquired  for  investment.

     (14)     In March 1999, Photoloft.com issued 225,000 shares of common stock
upon  the  exercise  of  options  to  purchase  common  stock held by employees,
directors  and  consultants  of Photoloft.com. These options were issued in 1999
and  had  exercise  prices  of  $0.50  per  share.  These issuances were made in
reliance  on  Section  4(2)  of  the  Securities  Act  of  1933  and/or Rule 701
promulgated  under  the  Securities  Act  of 1933 and  were made without general
solicitation  or  advertising. The purchasers  were sophisticated investors with
access  to all relevant information necessary to evaluate these investments, and
who  represented  to  Photoloft.com  that  the  shares  were  being acquired for
investment.

     (15)     In  March 1999, Photoloft.com issued 25,000 shares of common stock
to  Baytree  Capital Associates pursuant to the terms of a Letter Agreement with
Baytree  Capital  Associates  for  financial  business  consulting services. The
issuance  was  made  in  reliance on Section 4(2) of the  Securities Act of 1933
and/or  Regulation  D  promulgated under the Securities Act of 1933 and was made
without  general  solicitation or advertising. The purchaser was a sophisticated
investor  with  access  to  all  relevant  information necessary to evaluate the
investment,  and  who  represented  to  Photoloft.com that the shares were being
acquired  for  investment.

                                      52
<PAGE>
     (16)     In September 1999, Photoloft.com issued warrants to purchase up to
300,000  shares  of  common  stock  to  Xoom.com  in  consideration for services
performed  for  Photoloft.com  by Xoom.com pursuant to a services agreement. The
issuance  was  made  in  reliance on Section 4(2) of the  Securities Act of 1933
and/or  Regulation  D  promulgated under the Securities Act of 1933 and was made
without  general  solicitation or advertising. The purchaser was a sophisticated
investor  with  access  to  all  relevant  information necessary to evaluate the
investment,  and  who  represented  to  Photoloft.com that the shares were being
acquired  for  investment.

                                      53
<PAGE>
ITEM  11.     DESCRIPTION  OF  REGISTRANT'S  SECURITIES  TO  BE  REGISTERED

     The  descriptions  in  this Item and in other sections of this registration
statement  of  our  securities  and  various  provisions  of  our  Articles  of
Incorporation  and  our  Bylaws  are  summaries.  Statements  contained  in this
registration statement relating to such provisions are not necessarily complete,
and  reference  is  made  to the Articles of Incorporation and Bylaws, copies of
which have been filed with the Securities and Exchange Commission as exhibits to
this  registration  statement,  and  provisions  of  applicable  law.

     Our authorized capital stock consists of 50,000,000 shares of common stock,
par  value  $.001  per  share,  and 500,000 shares of preferred stock, par value
$.001.  As  of  October  31,  1999,  12,457,641  shares of our common stock were
issued  and  outstanding  and 3,800,000 shares of common stock were reserved for
issuance  upon  exercise of outstanding options.  Only our common stock is being
registered  under  the  Securities  Exchange  Act  of  1934  pursuant  to  this
registration  statement.  As  of  October  31,  1999, no shares of our preferred
stock  were  issued  and  outstanding.  See "Item 2. Financial Information--Risk
Factors, Operating Results and Financial Condition--Anti-Takeover Provisions And
Our  Right  To  Issue preferred stock Could Make A Third-Party Acquisition Of Us
Difficult."

Description  of  common  stock

     The  holders  of  our  common  stock  are  entitled  to equal dividends and
distributions  per  share  with  respect  to  the  common  stock when, as and if
declared  by  the  Board  of Directors from funds legally available therefor. No
holder  of  any  shares of our common stock has a pre-emptive right to subscribe
for  any  of  our securities, nor are any common shares subject to redemption or
convertible  into  other  of  our  securities.  Upon liquidation, dissolution or
winding  up  of  Photoloft,  and  after  payment  of  creditors  and  preferred
stockholders,  if  any, the assets will be divided pro-rata on a share-for-share
basis  among  the  holders  of  the shares of common stock. All shares of common
stock  now  outstanding  are  fully  paid,  validly  issued  and non-assessable.

     Each  share  of  common  stock  is entitled to one vote with respect to the
election  of  any  director  or  any  other  matter  upon which shareholders are
required  or  permitted  to  vote.  Holders  of  the  common  stock  do not have
cumulative voting rights, so the holders of more than 50% of the combined shares
voting  for  the  election  of  directors may elect all of the directors if they
choose  to  do  so, and, in that event, the holders of the remaining shares will
not  be  able  to  elect  any  members  to  the  Board  of  Directors.

Anti-Takeover  Effects  of  Various Provisions of Nevada Law and Our Articles of
Incorporation  and  Bylaws

     We are incorporated under the laws of the State of Nevada and are therefore
subject  to various provisions of the Nevada corporation laws which may have the
effect  of  delaying  or  deterring  a  change  in  the control or management of
Photoloft.

                                      54
<PAGE>
     Nevada's "Combination with Interested Stockholders Statute," Nevada Revised
Statutes  78.411-78.444,  which applies to Nevada corporations like us having at
least 200 stockholders, prohibits an "interested stockholder" from entering into
a  "combination"  with  the  corporation,  unless certain conditions are met.  A
"combination"  includes

   --  any  merger  with  an  "interested stockholder," or any other corporation
       which  is  or after the merger would be, an affiliate or associate of the
       interested  stockholder;

   --  any  sale,  lease,  exchange,  mortgage,  pledge,  transfer  or  other
       disposition of assets, in one transaction or a series of transactions, to
       an "interested stockholder," having:

       --     an  aggregate  market  value  equal to 5% or more of the aggregate
              market  value  of  the  corporation's  assets,

       --     an  aggregate  market  value  equal to 5% or more of the aggregate
              market value  of  all  outstanding  shares  of the corporation, or

       --     representing 10% or more of the earning power or net income of the
              corporation,

   --  any  issuance  or  transfer  of  shares  of  the  corporation  or  its
       subsidiaries, to the "interested stockholder," having an aggregate market
       value  equal  to  5%  or  more  of  the aggregate market value of all the
       outstanding shares  of  the  corporation;

   --  the  adoption  of any plan or proposal for the liquidation or dissolution
       of  the  corporation  proposed  by  the  "interested  stockholder,"

   --  certain  transactions  which  would  have  the  effect  of increasing the
       proportionate share of outstanding shares of the corporation owned by the
       "interested  stockholder,"

   --  the  receipt of benefits, except proportionately as a stockholder, of any
       loans,  advances  or  other  financial  benefits  by  an  "interested
       stockholder."

An  "interested  stockholder"  is  a  person  who:

   --  directly  or  indirectly  owns  10%  or  more  of the voting power of the
       outstanding  voting  shares  of  the  corporation  or

   --  an  affiliate  or  associate  of the corporation which at any time within
       three  years  before  the  date  in  question  was  the beneficial owner,
       directly  or  indirectly,  of 10% or more of the voting power of the then
       outstanding  shares  of  the  corporation.

     A  corporation  to  which  the  statute  applies  may  not  engage  in  a
"combination"  within  three years after the interested stockholder acquired its
shares,  unless  the  combination or the interested stockholder's acquisition of
shares  was approved by the Board of Directors before the interested stockholder
acquired  the  shares.  If  this  approval  was  not  obtained,  then  after the
three-year  period  expires,  the  combination  may  be  consummated  if all the
requirements  in  the  Articles  of  Incorporation  are  met  and  either:

                                      55
<PAGE>
   --  the  Board of Directors of the corporation approves, prior to such person
       becoming  an "interested stockholder," the combination or the purchase of
       shares by  the "interested stockholder" or the combination is approved by
       the  affirmative  vote  of  holders  of  a  majority  of voting power not
       beneficially owned by the "interested stockholder" at a meeting called no
       earlier than three years after  the  date  the  "interested  stockholder"
       became  such  or

   --  the  aggregate amount of cash and the market value of consideration other
       than  cash  to be received by holders of common shares and holders of any
       other class  or series of shares meets the minimum requirements set forth
       in  Sections  78.411  through  78.443,  inclusive,  and  prior  to  the
       consummation  of  the combination,  except  in limited circumstances, the
       "interested stockholder" will not  have  become  the  beneficial owner of
       additional  voting  shares  of  the  corporation.

     Nevada's  "Control  Share  Acquisition  Statute,"  Nevada  Revised  Statute
Section  78.378-78.379, prohibits an acquiror, under certain circumstances, from
voting  shares  of a target corporation's stock after crossing certain threshold
ownership  percentages,  unless  the acquiror obtains the approval of the target
corporation's  stockholders.  The Control Share Acquisition Statute only applies
to  Nevada  corporations  with at least 200 stockholders, including at least 100
record  stockholders who are Nevada residents, and which do business directly or
indirectly in Nevada.  While we do not currently exceed these thresholds, we may
well  do  so  in the near future.  In addition, although we do not presently "do
business" in Nevada within the meaning of the Control Share Acquisition Statute,
we  may  do  so  in  the  future. Therefore, it is likely that the Control Share
Acquisition Statute will apply to us in the future.  The statute specifies three
thresholds:  at  least one-fifth but less than one-third, at least one-third but
less  than  a  majority,  and  a majority or more, of all the outstanding voting
power.  Once  an  acquiror  crosses one of the above thresholds, shares which it
acquired  in  the transaction taking it over the threshold or within ninety days
become "Control Shares" which are deprived of the right to vote until a majority
of  the  disinterested stockholders restore that right.  A special stockholders'
meeting  may  be  called  at  the request of the acquiror to consider the voting
rights of the acquiror's shares no more than 50 days, unless the acquiror agrees
to  a  later  date,  after the delivery by the acquiror to the corporation of an
information  statement  which  sets  forth  the  range  of voting power that the
acquiror  has  acquired  or  proposes  to  acquire and certain other information
concerning  the acquiror and the proposed control share acquisition.  If no such
request  for a stockholders' meeting is made, consideration of the voting rights
of  the  acquiror's  shares  must  be  taken  at  the  next  special  or  annual
stockholders' meeting.  If the stockholders fail to restore voting rights to the
acquiror  or if the acquiror fails to timely deliver an information statement to
the  corporation,  then  the  corporation may, if so provided in its articles of
incorporation  or  bylaws, call certain of the acquiror's shares for redemption.
Our  Articles  of Incorporation and Bylaws do not currently permit us to call an
acquiror's  shares  for redemption under these circumstances.  The Control Share
Acquisition Statute also provides that the stockholders who do not vote in favor
of  restoring  voting  rights  to  the Control Shares may demand payment for the
"fair value" of their shares, which is generally equal to the highest price paid
in  the  transaction  subjecting  the  stockholder  to  the  statute.

                                      56
<PAGE>
     Certain  provisions  of  our  Bylaws  which are summarized below may affect
potential changes in control of Photoloft.  The Board of Directors believes that
these  provisions  are  in  the best interests of stockholders because they will
encourage  a  potential acquiror to negotiate with the Board of Directors, which
will  be  able  to  consider  the  interests  of all stockholders in a change in
control  situation.  However, the cumulative effect of these terms maybe to make
it  more  difficult  to  acquire  and  exercise control of Photoloft and to make
changes  in  management  more  difficult.

     The  Bylaws  provide  the  number  of  directors  of  Photoloft  shall  be
established  by  the  Board of Directors, but shall be no less than one. Between
stockholder  meetings,  the Board may appoint new directors to fill vacancies or
newly  created  directorships.  A  director  may  be  removed from office by the
affirmative vote of 66-2/3% of the combined voting power of the then outstanding
shares  of  stock  entitled  to  vote  generally  in  the election of directors.

     The  Bylaws  further  provide  that  stockholder  action  may be taken at a
meeting  of  stockholders  and  may  be effected by a consent in writing if such
consent  is  signed  all  of  the  holders  of  common  stock.

     We  are  not aware of any proposed takeover attempt or any proposed attempt
to  acquire  a  large  block  of  our  common  stock.

     The provisions described above may have the effect of delaying or deterring
a  change  in  the  control  or  management  of  Photoloft.

Application  of  California  General  Corporation  Law

     Although we are incorporated in Nevada, our headquarters is in the State of
California.  Section  2115  of  the  California General Corporation Law provides
that  certain  provisions  of  the  California  General Corporation Law shall be
applicable  to  a  corporation  organized under the laws of another state to the
exclusion  of  the  law  of  the  state  in  which  it  is  incorporated, if the
corporation  meets  certain  tests regarding the business done in California and
the  number  of  its  California  stockholders.

     An  entity  such as us can be subject to Section 2115 if the average of the
property  factor,  payroll  factor  and  sales factor deemed to be in California
during  its  latest  full  income  year  is  more  than 50 percent and more than
one-half  of  its  outstanding  voting  securities are held of record by persons
having  addresses  in  California.  Section  2115 does not apply to corporations
with  outstanding  securities listed on the New York or American stock Exchange,
or with outstanding securities designated as qualified for trading as a national
market  security  on  NASDAQ,  if  such  corporation has at least 800 beneficial
holders  of  its  equity  securities.  Since the average of our property factor,
payroll  factor  and  sales  factor deemed to be in California during our latest
fiscal  year  was almost 100%, and over 60% of our outstanding voting securities
are held of record by persons having addresses in California, and our securities
do not currently qualify as a national market security on NASDAQ, we are subject
to  Section  2115.

     During  the  period  that we are subject to Section 2115, the provisions of
the  California General Corporation Law regarding the following matters are made
applicable  to  the  exclusion  of  the  law  of  the  State  of  Nevada:

   --  general  provisions  and  definitions;
   --  annual  election  of  directors;

                                      57
<PAGE>
   --  removal  of  directors  without  cause;
   --  removal  of  directors  by  court  proceedings;
   --  filling  of  director vacancies where less than a majority in office
       were  elected  by  the  stockholders;
   --  directors'  standard  of  care;
   --  liability  of  directors  for  unlawful  distributions;
   --  indemnification  of  directors,  officers  and  others;
   --  limitations  on  corporate  distributions  of  cash  or  property;
   --  liability  of  a  stockholder  who  receives  an  unlawful  distribution;
   --  requirements  for  annual  stockholders  meetings;
   --  stockholders'  right  to  cumulate  votes  at  any election of directors;
   --  supermajority  vote  requirements;
   --  limitations  on  sales  of  assets;
   --  limitations  on  mergers;
   --  reorganizations;
   --  dissenters'  rights  in  connection  with  reorganizations;
   --  required  records  and  papers;
   --  actions  by  the  California  Attorney  General;  and
   --  rights  of  inspection.

ITEM  12.     INDEMNIFICATION  OF  DIRECTORS  AND  OFFICERS

     The  General Corporation Law of Nevada limits the liability of officers and
directors  for  breach  of  fiduciary  duty  except  in  certain  specified
circumstances,  and  also  empowers  corporations  organized under Nevada Law to
indemnify  officers,  directors,  employees and others from liability in certain
circumstances  such  as  where  the  person successfully defended himself on the
merits  or acted in good faith in a manner reasonably believed to be in the best
interests  of  the  corporation.

     Our  Articles  of  Incorporation,  with  certain  exceptions, eliminate any
personal  liability  of  a  directors  or officers to us or our stockholders for
monetary damages for the breach of such person's fiduciary duty, and, therefore,
an  officer  or  director  cannot  be  held  liable  for  damages  to  us or our
stockholders for gross negligence or lack of due care in carrying out his or her
fiduciary duties as a director or officer except in certain specified instances.
We  may  also adopt by-laws which provide for indemnification to the full extent
permitted  under law which includes all liability, damages and costs or expenses
arising  from  or  in  connection  with  service  for,  employment  by, or other
affiliation  with us to the maximum extent and under all circumstances permitted
by  law.

     There  is  presently  one  material  pending  legal  proceeding  to which a
director,  officer  and  employee  of  ours  is  a  party.  See  "Item  8  Legal
Proceedings".  There  is no other pending litigation or proceeding involving one
of  our  directors,  officers,  employees  or  other  agents  as  to  which
indemnification  is  being  sought,  and  we  are  not  aware  of any pending or
threatened  litigation  that  may  result  in  claims for indemnification by any
director,  officer,  employee  or  other  agent.

     We  have purchased directors and officers liability insurance to defend and
indemnify directors and officers who are subject to claims made against them for
their  actions  and  omissions  as  directors  and  officers  of Photoloft.  The
insurance policy provides standard directors and officers liability insurance in
the  amount  of  $5,000,000.

                                      58
<PAGE>
     We  intend  to enter into indemnification agreements with our directors and
officers. These agreements will provide, in general, that we shall indemnify and
hold harmless such directors and officers to the fullest extent permitted by law
against  any  judgments,  fines,  amounts  paid  in  settlement,  and  expenses,
including  attorneys' fees and disbursements, incurred in connection with, or in
any  way  arising  out  of,  any  claim,  action or proceeding, whether civil or
criminal,  against,  or  affecting,  such directors and officers resulting from,
relating  to  or  in  any way arising out of, the service of such persons as our
directors  and  officers.

     Insofar as indemnification for liabilities arising under the Securities Act
of  1933  may  be  permitted  to  directors,  officers,  and controlling persons
pursuant to the foregoing provisions or otherwise, we have has been advised that
in  the  opinion of the Securities and Exchange Commission, such indemnification
is  against  public  policy  as  expressed  in  the  Act  and  is,  therefore,
unenforceable.

ITEM  13.     FINANCIAL  STATEMENTS

     Reference  is  made  to  the  Financial  Statements together with the notes
thereto  and  the  report  thereon  from BDO Seidman, LLP appearing on pages F-1
through  F-21  of  this  Form  10-SB.

ITEM  14.     CHANGES  IN  AND  DISAGREEMENTS  WITH  ACCOUNTANTS  ON
              ACCOUNTING  AND  FINANCIAL  DISCLOSURE

None.

                                      59
<PAGE>
ITEM  15.  FINANCIAL  STATEMENTS  AND  EXHIBITS


<TABLE>
<CAPTION>
<S>                                                 <C>
REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS  F-2

FINANCIAL STATEMENTS
Balance sheets                                      F-3
Statements of operations                            F-4
Statements of shareholders' equity                  F-5
Statements of cash flows                            F-6
Notes to financial statements                       F-7 - F-21
</TABLE>

                                      F-1
<PAGE>

REPORT  OF  INDEPENDENT  CERTIFIED  PUBLIC  ACCOUNTANTS


The  Board  of  Directors  and  Shareholders  of
PhotoLoft.com,  Inc.

We  have  audited  the  accompanying  balance  sheet of PhotoLoft.com, Inc. (the
Company)  as  of  December  31,  1998, and the related statements of operations,
shareholders'  equity,  and cash flows for the years ended December 31, 1998 and
1997.  These  financial  statements  are  the  responsibility  of  the Company's
management.  Our  responsibility  is  to  express  an opinion on these financial
statements  based  on  our  audits.

We  conducted  our  audits  in  accordance  with  generally  accepted  auditing
principles.  Those  standards  require  that  we  plan and perform our audits to
obtain  reasonable  assurance about whether the financial statements are free of
material  misstatement.  An  audit includes examining, on a test basis, evidence
supporting  the  amounts  and  disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant estimates
made  by  management,  as  well  as  evaluating  the overall financial statement
presentation.  We  believe  that  our  audits provide a reasonable basis for our
opinion.

In  our  opinion,  the financial statements referred to above present fairly, in
all  material  respects,  the  financial  position  of PhotoLoft.com, Inc. as of
December  31,  1998,  and  the  results of its operations and cash flows for the
years  ended  December  31, 1998 and 1997, in conformity with generally accepted
accounting  principles.



/S/ BDO Seidman, LLP
San  Jose,  California
April  2,  1999

                                      F-2
<PAGE>

                                                                   PHOTOLOFT.COM

                                                                  BALANCE SHEETS

================================================================================
<TABLE>
<CAPTION>
                                                                             JUNE 30,    December 31,
                                                                               1999          1998
                                                                           (Unaudited)
=========================================================================  ============  =============
<S>                                                                        <C>           <C>
ASSETS (Note 6)
CURRENT ASSETS:
  Cash and cash equivalents (Note 10) . . . . . . . . . . . . . . . . . .  $   486,800   $     370,000
  Note receivable, current portion (Note 2) . . . . . . . . . . . . . . .    2,099,200         658,000
  Prepaid expenses and other current assets . . . . . . . . . . . . . . .       28,000               -
  Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . .            -         183,100
- -------------------------------------------------------------------------  ------------  -------------
TOTAL CURRENT ASSETS. . . . . . . . . . . . . . . . . . . . . . . . . . .    2,614,000       1,211,100
PROPERTY AND EQUIPMENT, net (Note 3). . . . . . . . . . . . . . . . . . .      203,200          65,700
NOTE RECEIVABLE, less current portion (Note 2). . . . . . . . . . . . . .            -       1,656,700
OTHER ASSETS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       10,500           5,500
- -------------------------------------------------------------------------  ------------  -------------
                                                                           $ 2,827,700   $   2,939,000
=========================================================================  ============  =============
LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES:
  Accounts payable. . . . . . . . . . . . . . . . . . . . . . . . . . . .  $   130,100   $     129,500
  Accrued expenses (Note 4) . . . . . . . . . . . . . . . . . . . . . . .       79,800          73,500
  Deferred revenue (Note 5) . . . . . . . . . . . . . . . . . . . . . . .        7,000          36,300
  Deferred income taxes (Note 9). . . . . . . . . . . . . . . . . . . . .      327,200         263,600
- -------------------------------------------------------------------------  ------------  -------------
TOTAL CURRENT LIABILITIES . . . . . . . . . . . . . . . . . . . . . . . .      544,100         502,900
DEFERRED INCOME TAXES (Note 9). . . . . . . . . . . . . . . . . . . . . .       10,600         666,700
- -------------------------------------------------------------------------  ------------  -------------
TOTAL LIABILITIES . . . . . . . . . . . . . . . . . . . . . . . . . . . .      554,700       1,169,600
- -------------------------------------------------------------------------  ------------  -------------
COMMITMENTS, CONTINGENCIES AND SUBSEQUENT EVENTS (Notes 1, 6, 10 and 12)
SHAREHOLDERS' EQUITY: (Notes 1, 8 and 12)
  Preferred stock, $0.001 par value; 500,000 shares authorized; no
    shares issued and outstanding . . . . . . . . . . . . . . . . . . . .            -               -
  Common stock, $0.001 par value; 50,000,000 shares authorized;
    12,454,268 and 6,650,145 shares issued and outstanding, respectively.       12,400           6,700
  Additional paid-in capital. . . . . . . . . . . . . . . . . . . . . . .    2,695,900         648,200
  Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . .     (435,300)      1,114,500
- -------------------------------------------------------------------------  ------------  -------------
TOTAL SHAREHOLDERS' EQUITY. . . . . . . . . . . . . . . . . . . . . . . .    2,273,000       1,769,400
- -------------------------------------------------------------------------  ------------  -------------
                                                                           $ 2,827,700   $   2,939,000
=========================================================================  ============  =============
</TABLE>

                                 See accompanying notes to financial statements.

                                      F-3
<PAGE>
                                                                   PHOTOLOFT.COM


                                                        STATEMENTS OF OPERATIONS

================================================================================

<TABLE>
<CAPTION>
                                             Six Months Ended June 30,   Years Ended December 31,
                                             --------------------------  ------------------------
                                                 1999          1998         1998         1997
===========================================  ============  ============  ===========  ===========
                                             (UNAUDITED)   (Unaudited)
<S>                                          <C>           <C>           <C>          <C>
REVENUES (Note 10). . . . . . . . . . . . .  $    85,500   $   497,400   $  674,300   $  574,200
COST OF REVENUES. . . . . . . . . . . . . .       52,000        62,700      113,000       60,800
- -------------------------------------------  ------------  ------------  -----------  -----------
GROSS PROFIT (LOSS) . . . . . . . . . . . .       33,500       434,700      561,300      513,400
- -------------------------------------------  ------------  ------------  -----------  -----------
OPERATING EXPENSES:
  Sales and marketing . . . . . . . . . . .       31,100        13,600      325,000       32,200
  General and administrative (Note 7) . . .    1,065,600       315,400      999,000      642,200
TOTAL OPERATING EXPENSES. . . . . . . . . .    1,096,700       329,000    1,324,000      674,400
- -------------------------------------------  ------------  ------------  -----------  -----------
(LOSS) INCOME FROM OPERATIONS . . . . . . .   (1,063,200)      105,700     (762,700)    (161,000)
- -------------------------------------------  ------------  ------------  -----------  -----------
OTHER INCOME (EXPENSE):
  Sale of trade name (Note 2) . . . . . . .            -             -    3,100,000            -
  Interest income . . . . . . . . . . . . .       40,500             -       76,900            -
  Interest expense. . . . . . . . . . . . .            -        (1,700)        (500)           -
  Other . . . . . . . . . . . . . . . . . .         (700)            -       (2,400)      (3,700)
- -------------------------------------------  ------------  ------------  -----------  -----------
TOTAL OTHER INCOME (EXPENSE). . . . . . . .       39,800        (1,700)   3,174,000       (3,700)
- -------------------------------------------  ------------  ------------  -----------  -----------
INCOME (LOSS) BEFORE INCOME TAXES . . . . .   (1,023,400)      104,000    2,411,300     (164,700)
INCOME TAX (BENEFIT) EXPENSE (Note 9) . . .     (407,600)       41,600      748,000          800
- -------------------------------------------  ------------  ------------  -----------  -----------
NET INCOME (LOSS) . . . . . . . . . . . . .  $  (615,800)  $    62,400   $1,663,300   $ (165,500)
===========================================                ============  ===========  ===========
Deemed dividend on conversion of preferred
  stock into common stock . . . . . . . . .      934,000             -            -            -
- -------------------------------------------  ------------  ------------  -----------  -----------
Net loss available to common shareholders .  $(1,549,800)            -            -            -
===========================================  ============  ============  ===========  ===========
Basic earnings (loss) per share . . . . . .  $     (0.14)  $      0.01   $     0.26   $    (0.03)
===========================================  ============  ============  ===========  ===========
Diluted earnings (loss) per share . . . . .  $     (0.14)  $      0.01   $     0.18   $    (0.03)
===========================================  ============  ============  ===========  ===========
Basic weighted-average common shares
  outstanding . . . . . . . . . . . . . . .   10,763,700     6,388,700    6,488,300    6,297,000
- -------------------------------------------  ------------  ------------  -----------  -----------
Stock options . . . . . . . . . . . . . . .            -     2,799,400    2,799,400            -
- -------------------------------------------  ------------  ------------  -----------  -----------
Diluted weighted-average common shares
  outstanding . . . . . . . . . . . . . . .   10,763,700     9,188,100    9,287,700    6,297,000
===========================================  ============  ============  ===========  ===========
</TABLE>

                                 See accompanying notes to financial statements.

                                      F-4
<PAGE>
                                                                   PHOTOLOFT.COM


                                              STATEMENTS OF SHAREHOLDERS' EQUITY

================================================================================

<TABLE>
<CAPTION>
                                                                              (Accumulated
                                                                 Additional     Deficit)
                                             Common Stock          Paid-in       Retained
                                        -----------------------
                                          Shares      Amount       Capital      Earnings       Total
======================================  ==========  ===========  ===========  ============  ===========
<S>                                     <C>         <C>          <C>          <C>           <C>

BALANCES, January 1, 1997. . . . . . .   6,267,448  $     6,300  $   497,200  $  (383,300)  $  120,200
Issuance of stock for services . . . .      59,025          100       18,200            -       18,300
Net loss . . . . . . . . . . . . . . .           -            -            -     (165,500)    (165,500)
- --------------------------------------  ----------  -----------  -----------  ------------  -----------
BALANCES, December 31, 1997. . . . . .   6,326,473        6,400      515,400     (548,800)     (27,000)
Issuance of stock for services . . . .     323,672          300      132,800            -      133,100
Net income . . . . . . . . . . . . . .           -            -            -    1,663,300    1,663,300
- --------------------------------------  ----------  -----------  -----------  ------------  -----------
BALANCES, December 31, 1998. . . . . .   6,650,145        6,700      648,200    1,114,500    1,769,400
Exercise of stock options (unaudited).   3,069,112        3,000      112,300            -      115,300
Issuance of common stock for services
  (unaudited). . . . . . . . . . . . .      85,011          100       42,400            -       42,500
Deemed dividend on beneficial
  conversion of preferred stock into
  common stock (unaudited) . . . . . .           -            -      934,000     (934,000)           -
Issuance of common stock in
  connection with reverse merger
  (unaudited). . . . . . . . . . . . .     625,000          600        4,900            -        5,500
Sale of common stock, net of stock
  issuance costs of approximately
  $56,500 (unaudited). . . . . . . . .   2,025,000        2,000      954,100            -      956,100
Net loss (unaudited) . . . . . . . . .           -            -            -     (615,800)    (615,800)
- --------------------------------------  ----------  -----------  -----------  ------------  -----------
BALANCES, June 30, 1999 (unaudited). .  12,454,268  $    12,400  $ 2,695,900  $  (435,300)  $2,273,000
======================================  ==========  ===========  ===========  ============  ===========
</TABLE>

                                 See accompanying notes to financial statements.

                                      F-5
<PAGE>
                                                                   PHOTOLOFT.COM


                                                        STATEMENTS OF CASH FLOWS
                                                                       (Note 11)

================================================================================

<TABLE>
<CAPTION>

                                                       Six Months Ended June 30,  Years Ended December 31,
                                                           1999          1998          1998         1997
=====================================================  ============  ============  ============  ==========
                                                       (Unaudited)   (Unaudited)
<S>                                                    <C>           <C>           <C>           <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss) . . . . . . . . . . . . . . . . .  $  (615,800)  $    62,400   $ 1,663,300   $(165,500)
  Adjustments to reconcile net income (loss) to net
    cash (used in) provided by operating activities:
      Depreciation and amortization . . . . . . . . .       15,200         4,700        13,200       8,600
      Allowance for doubtful accounts . . . . . . . .            -             -       (75,100)     82,800
      Gain on sale of trade name. . . . . . . . . . .            -             -    (3,100,000)          -
      Issuance of stock for services. . . . . . . . .       42,500        55,900       133,100      18,300
      Changes in operating assets and liabilities:
        Accounts receivable . . . . . . . . . . . . .            -             -       170,700    (130,600)
        Prepaid expenses and other current assets . .      (28,000)      (59,400)        6,600      47,300
        Deferred income taxes . . . . . . . . . . . .     (409,400)       41,600       747,200           -
        Accounts payable. . . . . . . . . . . . . . .          600       (19,400)       65,000      58,100
        Accrued expenses. . . . . . . . . . . . . . .        6,300          (900)      (21,300)     94,800
        Deferred revenue. . . . . . . . . . . . . . .      (29,300)            -        36,300           -
- -----------------------------------------------------  ------------  ------------  ------------  ----------
NET CASH (USED IN) PROVIDED BY OPERATING ACTIVITIES .   (1,017,900)       84,900      (361,000)     13,800
- -----------------------------------------------------  ------------  ------------  ------------  ----------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Principal received under note receivable. . . . . .      215,500             -       785,300           -
  Purchase of property and equipment. . . . . . . . .     (152,700)       (3,800)      (51,100)    (12,200)
  Other assets. . . . . . . . . . . . . . . . . . . .       (5,000)          600        (3,200)     (2,000)
- -----------------------------------------------------  ------------  ------------  ------------  ----------
NET CASH PROVIDED BY (USED IN) INVESTING ACTIVITIES .       57,800        (3,200)      731,000     (14,200)
- -----------------------------------------------------  ------------  ------------  ------------  ----------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Proceeds from issuances of stock. . . . . . . . . .    1,120,900             -             -           -
  Payment of stock issuance costs . . . . . . . . . .      (44,000)            -             -           -
- -----------------------------------------------------  ------------  ------------  ------------  ----------
NET CASH PROVIDED BY FINANCING ACTIVITIES . . . . . .    1,076,900             -             -           -
- -----------------------------------------------------  ------------  ------------  ------------  ----------
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS.      116,800        81,700       370,000        (400)
- -----------------------------------------------------  ------------  ------------  ------------  ----------
CASH AND CASH EQUIVALENTS, beginning of period. . . .      370,000             -             -         400
- -----------------------------------------------------  ------------  ------------  ------------  ----------
CASH AND CASH EQUIVALENTS, end of period. . . . . . .  $   486,800   $    81,700   $   370,000   $       -
=====================================================  ============  ============  ============  ==========
</TABLE>

                                 See accompanying notes to financial statements.

                                      F-6
<PAGE>

                                                                   PHOTOLOFT.COM


                                                   NOTES TO FINANCIAL STATEMENTS
               (INFORMATION WITH RESPECT TO JUNE 30, 1999 AND 1998 IS UNAUDITED)

================================================================================


1.  SUMMARY  OF  ACCOUNTING  POLICIES

     The  Company


     PhotoLoft.com,  Inc. (formerly AltaVista Technology,  Inc.) (the Company) a
     California corporation,  was incorporated on November 17, 1993. The Company
     provides users with advanced,  easy-to-use  technology to instantly create,
     share and print Internet photo albums.

     On March 1,  1999,  100% of the  Company's  outstanding  common  stock  was
     acquired by  PhotoLoft.com  (formerly Data Growth,  Inc., a publicly traded
     shell  corporation)  (PhotoLoft),  a Nevada  Corporation,  in exchange  for
     9,579,268  shares  of  PhotoLoft's   $.001  par  value  common  stock.  For
     accounting purposes, the acquisition has been treated as the acquisition of
     PhotoLoft, with the Company as the acquiror (reverse acquisition).

     The shares held by the  shareholders  of PhotoLoft prior to the acquisition
     (625,000  shares after  reflecting a 2.46 to 1 reverse stock split effected
     by PhotoLoft  immediately prior to the acquisition) have been recognized as
     if they were issued in connection  with the acquisition of PhotoLoft by the
     Company.  Since  PhotoLoft  prior to the reverse  acquisition  was a public
     shell  corporation with no significant  operations,  pro forma  information
     giving effect to the acquisition is not presented. All shares and per share
     data prior to the  acquisition  have been  restated  to  reflect  the stock
     issuance as a recapitalization of the Company.  The historical  information
     prior to March 1, 1999 is that of the Company.

     Use  of  Estimates

     The  preparation  of financial  statements  in  conformity  with  generally
     accepted  accounting  principles  requires management to make estimates and
     assumptions  that affect the reported amounts of assets and liabilities and
     disclosure  of  contingent  assets  and  liabilities  at  the  date  of the
     financial  statements  and the  reported  amounts of revenues  and expenses
     during  the  reporting  period.  Actual  results  could  differ  from those
     estimates.

                                      F-7
<PAGE>
                                                                   PHOTOLOFT.COM


                                                   NOTES TO FINANCIAL STATEMENTS
               (INFORMATION WITH RESPECT TO JUNE 30, 1999 AND 1998 IS UNAUDITED)

================================================================================


     Cash  and  Cash  Equivalents

     The  Company  considers  all  highly  liquid  investments  having  original
     maturities of three months or less to be cash equivalents.

     Property  and  Equipment

     Property and equipment are stated at cost.  Depreciation  is provided using
     the  straight-line  method over the estimated  economic useful lives of the
     assets, generally ranging from five to seven years.

     Long-Lived  Assets

     The  Company   periodically  reviews  its  long-lived  assets  and  certain
     identifiable  intangibles  for  impairment.   When  events  or  changes  in
     circumstances  indicate  that the  carrying  amount  of an asset may not be
     recoverable, the Company writes the asset down to its estimated fair value.

     Fair  Values  of  Financial  Instruments

     The  following  methods  and  assumptions  were  used  by  the  Company  in
     estimating its fair value disclosures for financial instruments:

          Cash  and  cash  equivalents:

          The  carrying  amount  reported in the balance sheet for cash and cash
          equivalents approximates fair value.

          Note  receivable:

          The fair  value  for the note receivable is estimated based on current
          interest  rates available to the Company for investments  with similar
          terms and remaining maturities.

                                      F-8
<PAGE>
                                                                   PHOTOLOFT.COM


                                                   NOTES TO FINANCIAL STATEMENTS
               (INFORMATION WITH RESPECT TO JUNE 30, 1999 AND 1998 IS UNAUDITED)

================================================================================


          Short-term  debt:

          The  fair value of short-term  debt  approximates  cost because of the
          short period of time to maturity.

     As of  December  31,  1998,  the fair  values  of the  Company's  financial
     instruments approximate their historical carrying amounts.

     Revenue  Recognition

     The  Company  recognizes  revenues  when earned or upon  product  shipment,
     provided no significant obligations remain, and collectibility is probable.

     Advertising

     The cost of advertising is expensed as incurred.  Advertising costs for the
     six month  periods  ended June 30,  1999 and 1998  aggregated  $20,300  and
     $1,000  respectively  (unaudited).  Advertising  costs for the years  ended
     December 31, 1998 and 1997 aggregated $26,000 and $4,100, respectively.

     Income  Taxes

     The Company  accounts  for income  taxes in  accordance  with  Statement of
     Financial Accounting Standards (SFAS) No. 109, Accounting for Income Taxes,
     which requires an asset and liability  approach.  This approach  results in
     the   recognition   of  deferred  tax  assets  (future  tax  benefits)  and
     liabilities  for  the  expected   future  tax   consequences  of  temporary
     differences  between the book carrying  amounts and the tax basis of assets
     and  liabilities.  The deferred tax assets and  liabilities  represent  the
     future tax return  consequences of those differences,  which will either be
     deductible  or taxable  when the assets and  liabilities  are  recovered or
     settled.  Future tax  benefits  are subject to a valuation  allowance  when
     management believes it is more likely than not that the deferred tax assets
     will not be realized.

                                      F-9
<PAGE>
                                                                   PHOTOLOFT.COM


                                                   NOTES TO FINANCIAL STATEMENTS
               (INFORMATION WITH RESPECT TO JUNE 30, 1999 AND 1998 IS UNAUDITED)

================================================================================


     New  Accounting  Pronouncement

     In June 1998, the Financial  Accounting  Standards Board (FASB) issued SFAS
     No. 133, Accounting for Derivative Instruments and Hedging Activities. SFAS
     No. 133 requires companies to recognize all derivatives contracts as either
     assets or  liabilities  in the  balance  sheet and to measure  them at fair
     value.  If certain  conditions  are met, a derivative  may be  specifically
     designated  as a hedge,  the  objective  of which is to match the timing of
     gain or loss recognition on the hedging  derivative with the recognition of
     (i) the changes in the fair value of the hedged assets or liabilities, that
     are  attributable  to the hedged risk,  or (ii) the earnings  effect of the
     hedged forecasted transaction. For a derivative not designated as a hedging
     instrument,  the gain or loss is  recognized  in  income  in the  period of
     change.  SFAS No. 133 is effective for all fiscal  quarters of fiscal years
     beginning after June 15, 2000.

     Historically, the Company has not entered into derivatives contracts either
     to hedge  existing  risks or for  speculative  purposes.  Accordingly,  the
     Company  does  not  expect  adoption  of the new  standard  to  affect  its
     financial statements.

     Earnings  Per  Common  Share

     During 1998, the Company  adopted the provisions of SFAS No. 128,  Earnings
     Per Share.  SFAS No. 128 provides for the  calculation of basic and diluted
     earnings per share.  Basic  earnings per share  includes no dilution and is
     computed  by  dividing  income  available  to  common  stockholders  by the
     weighted-average  number  of  common  shares  outstanding  for the  period.
     Diluted  earnings per share  reflects the potential  dilution of securities
     that could  share in the  earnings of an entity.  For the six months  ended
     June 30, 1999 and the year ended  December  31,  1997,  options to purchase
     3,263,065 and 2,844,112 shares of common stock, respectively, were excluded
     from  computation of diluted earnings per share since their effect would be
     antidilutive.  For the six months  ended  June 30,  1998 and the year ended
     December  31, 1998,  options to purchase  206,878 and  2,728,539  shares of
     common stock,  respectively,  were excluded from the computation of diluted
     earnings per share because the options' exercise price was greater than the
     estimated average fair market value of the common shares.

                                      F-10
<PAGE>
                                                                   PHOTOLOFT.COM


                                                   NOTES TO FINANCIAL STATEMENTS
               (INFORMATION WITH RESPECT TO JUNE 30, 1999 AND 1998 IS UNAUDITED)

================================================================================


     Basis  of  Presentation

     The  accompanying  balance sheet as of June 30, 1999 and the  statements of
     operations  and cash flows for each of the six month periods ended June 30,
     1999 and 1998 have not been audited. However, in the opinion of management,
     they  include  all  normal  recurring  adjustments  necessary  for  a  fair
     presentation  of the financial  position and the results of operations  for
     the periods  presented.  The results of operations for the six months ended
     June 30, 1999 are not necessarily  indicative of results to be expected for
     any future period.

2.  SALE  OF TRADE NAME

     On July 31, 1998,  the Company sold all its rights in and to the  AltaVista
     mark and the  internet  domain name  "altavista.com"  to Digital  Equipment
     Corporation  for a total  of  $3,100,000,  payable  $350,000  in  cash  and
     $2,750,000  in a  promissory  note.  The  note,  payable  in  12  quarterly
     installments commencing October 1, 1998, bears interest at 7% annually.

     In October 1999, Digital Equipment  Corporation paid the company $1,804,700
     in full  settlement of the note, at which time the Company  recorded a loss
     of $75,200.  Accordingly,  the balance sheet as of June 30, 1999 classifies
     this note as a current asset (unaudited).

                                      F-11
<PAGE>
                                                                   PHOTOLOFT.COM


                                                   NOTES TO FINANCIAL STATEMENTS
               (INFORMATION WITH RESPECT TO JUNE 30, 1999 AND 1998 IS UNAUDITED)

================================================================================


3.  PROPERTY  AND  EQUIPMENT

     A summary of property and equipment follows:

<TABLE>
<CAPTION>
                                 JUNE 30,    December 31,
                                   1999          1998
                               (UNAUDITED)
=============================  ============  ============
<S>                            <C>           <C>
Office equipment. . . . . . .  $    239,500  $     90,500
Furniture and fixtures. . . .        13,000         9,300
- -----------------------------  ------------  ------------
                                    252,500        99,800
Less accumulated depreciation        49,300        34,100
- -----------------------------  ------------  ------------
                               $    203,200  $     65,700
=============================  ============  ============
</TABLE>

4.  ACCRUED  EXPENSES

<TABLE>
<CAPTION>
                      JUNE 30,    December 31,
                        1999         1998
                    (UNAUDITED)
==================  ===========  ============
<S>                 <C>          <C>
Vacation . . . . .  $    39,800  $     24,900
Consulting fees. .       20,000        20,000
Salaries and wages       19,900        19,900
Other. . . . . . .          100         8,700
- ------------------  -----------  ------------
                    $    79,800  $     73,500
==================  ===========  ============
</TABLE>

5.  DEFERRED  REVENUE

     Deferred  revenue  consists of quarterly and annual  subscriptions  for web
     hosting services. Revenue from the subscriptions is recognized ratably over
     the term of the subscriptions.

                                      F-12
<PAGE>
                                                                   PHOTOLOFT.COM


                                                   NOTES TO FINANCIAL STATEMENTS
               (INFORMATION WITH RESPECT TO JUNE 30, 1999 AND 1998 IS UNAUDITED)

================================================================================


6.  COMMITMENTS  AND CONTINGENCIES

     Leases

     The Company  leases its facilities and certain  equipment  under  operating
     leases. The facility leases require the Company to pay certain  maintenance
     and operating  expenses,  such as utilities,  property  taxes and insurance
     costs.  Rent expense for the six month periods ended June 30, 1999 and 1998
     was $54,300 and $10,600,  respectively (unaudited). Rent expense related to
     these  operating  leases for the years ended December 31, 1998 and 1997 was
     $39,900 and $18,700, respectively.

     A  summary  of  the  future   minimum   lease   payments   required   under
     non-cancelable  operating leases with terms in excess of one year, follows:

<TABLE>
<CAPTION>
Years ending December 31,       Amount
=============================  ========
<S>                            <C>
1999. . . . . . . . . . . . .  $ 95,700
2000. . . . . . . . . . . . .    91,300
2001. . . . . . . . . . . . .    51,600
2002. . . . . . . . . . . . .     3,600
- -----------------------------  --------
Future minimum lease payments  $242,200
=============================  ========
</TABLE>

     In  September  1998,  the Company  entered  into an  agreement  whereby the
     Company acts as guarantor  of a third party in a sub-lease  agreement.  The
     sub-lease agreement expires in September 2000.

     Debt  Agreement

     The Company maintains a $200,000  revolving line of credit with a bank that
     is  secured  by  all  corporate  assets,   including  accounts  receivable,
     inventory and intangible  assets. The loan is limited to $100,000 until the
     Company  fulfills certain  milestone  covenants and pays an additional loan
     fee.  The line of credit  accrues  interest at 2% over the  Lender's  Prime
     Rate.  Advances  against  the line of credit are limited to 70% of eligible
     accounts receivable. As of June 30, 1999 and December 31, 1998, the line of
     credit had no outstanding balance.

                                      F-13
<PAGE>
                                                                   PHOTOLOFT.COM


                                                   NOTES TO FINANCIAL STATEMENTS
               (INFORMATION WITH RESPECT TO JUNE 30, 1999 AND 1998 IS UNAUDITED)

================================================================================


7.  RELATED  PARTY TRANSACTIONS

     During the year ended  December  31, 1998,  the Company paid  approximately
     $20,000 for consulting services from a shareholder.

8.  SHAREHOLDERS'  EQUITY

     Preferred Stock

     The Company had authorized  5,000,000 shares of Preferred Stock that may be
     issued in one or more  series.  As of December  31,  1998,  the Company had
     2,489,009  Preferred shares issued and  outstanding,  which are Series A, B
     and C. Each series of  Preferred  Stock was  identical in respect to rights
     and preferences, as follows:

     Each share of Preferred  Stock was entitled to receive cash dividends equal
     to $.20 per  share  per  annum,  payable  prior  and in  preference  to any
     distribution  to the holders of Common Stock.  The rights to such dividends
     were not cumulative.

     Each share of Preferred  Stock was  convertible  into such number of Common
     Stock as  determined  by dividing  $.20 by the then  applicable  conversion
     price in effect at the time of the conversion. Due to the conversion of the
     Company's  preferred  stock into  common  stock and a 1.513  stock split in
     February 1999, as well as the recapitalization of the Company in connection
     with the reverse acquisition in March 1999, the statements of shareholders'
     equity (deficiency) and per share data have been restated (Note 12).

     Stock  Options

     Options are exercisable as determined by the Board of Directors on the date
     of grant and  expire not more than ten years  after the date of grant.  The
     Company applies  Accounting  Principles Board (APB) No. 25,  Accounting for
     Stock Issued to Employees,  and Related  Interpretations  in Accounting for
     Stock  Options  Issued to  Employees.  Under APB Opinion  No. 25,  employee
     compensation  cost is  recognized  when  the  estimated  fair  value of the
     underlying  stock on date of grant exceeds the exercise  price of the stock
     option. For stock options issued to non-employees, the Company applies SFAS
     No. 123,  Accounting  for  Stock-Based  Compensation,  which  requires  the
     recognition of compensation cost based upon the fair value of stock options
     at the grant date using the Black-Scholes option pricing model.

                                      F-14
<PAGE>
                                                                   PHOTOLOFT.COM


                                                   NOTES TO FINANCIAL STATEMENTS
               (INFORMATION WITH RESPECT TO JUNE 30, 1999 AND 1998 IS UNAUDITED)

================================================================================


     A summary of the status of the  Company's  stock option plan as of December
     31,  1998 and 1997 and  changes  during the years then ended  (restated  to
     reflect  the 1.513  stock  split in February  1999),  is  presented  in the
     following table:

<TABLE>
<CAPTION>
                                               Options Outstanding
                                 ----------------------------------------------
                                   December 31, 1998       December 31, 1997
                                 ----------------------  ----------------------
                                             Wtd.-Avg.               Wtd.-Avg.
                                  Shares    Exer. Price    Shares   Exer. Price
                                 =========  ===========  =========  ===========
<S>                              <C>        <C>          <C>        <C>
Beginning                        2,844,112  $     0.007  2,806,278  $     0.001
Granted                          2,690,705  $     0.480     37,834  $     0.480
Exercised/forfeited                  -                -          -            -
                                 ---------               ---------
Ending                           5,534,817  $     0.237  2,844,112  $     0.007
                                 =========  ===========  =========  ===========
Exercisable at year-end          3,194,588               2,795,400
                                 =========               =========
Wtd.-avg. fair value of options
granted during the year                     $     0.480             $     0.480
                                            ===========             ===========
</TABLE>

                                      F-15
<PAGE>
                                                                   PHOTOLOFT.COM


                                                   NOTES TO FINANCIAL STATEMENTS
               (INFORMATION WITH RESPECT TO JUNE 30, 1999 AND 1998 IS UNAUDITED)

================================================================================


     The following table summarizes  information about stock options outstanding
     as of December 31, 1998:

<TABLE>
<CAPTION>
                  Options Outstanding            Options Exercisable
          ------------------------------------  ----------------------
                        Wtd.-Avg.
Range of    Number      Remaining   Wtd.-Avg.     Number     Wtd.-Avg.
Exercise  Outstanding  Contractual   Exercise   Exercisable   Exercise
Prices    at 12/31/98     Life        Price     at 12/31/98    Price
========  ===========  ===========  ==========  ===========  =========
<S>       <C>          <C>          <C>         <C>          <C>
$  0.001    2,806,278   5.26 years  $    0.001    2,806,278  $   0.001
$  0.480    2,728,539   9.54 years  $    0.480      388,310  $   0.480
          -----------                           -----------
            5,534,817               $    0.237    3,194,588  $   0.059
          ===========               ==========  ===========  =========
</TABLE>

     While the  Company  continues  to apply APB  Opinion  No. 25, SFAS No. 123,
     Accounting for  Stock-Based  Compensation,  requires the Company to provide
     pro forma  information  regarding net income (loss) as if compensation cost
     for the Company's stock option plans had been determined in accordance with
     the fair  value  based  method  prescribed  by SFAS No.  123.  The  Company
     estimates  the fair  value of stock  options at the grant date by using the
     minimum value method with the following  assumptions used for the grants in
     1998 and 1997,  respectively:  dividend yield of 0; risk-free interest rate
     of 6.0% and 6.6%; and an expected life of five years for all plan options.

     Under the  accounting  provisions of SFAS No. 123, the Company's net income
     (loss)  would  have  been  reduced  (increased)  to the pro  forma  amounts
     indicated below:

<TABLE>
<CAPTION>
                1998        1997
- -----------  ----------  ----------
<S>          <C>         <C>
As reported  $1,663,300  $(165,500)
===========  ==========  ==========
Pro forma .  $1,317,800  $(171,300)
===========  ==========  ==========
</TABLE>

                                      F-16
<PAGE>
                                                                   PHOTOLOFT.COM


                                                   NOTES TO FINANCIAL STATEMENTS
               (INFORMATION WITH RESPECT TO JUNE 30, 1999 AND 1998 IS UNAUDITED)

================================================================================


9.  INCOME  TAXES

     For the  years  ended  December  31,  1998 and  1997,  income  tax  expense
     comprises:

<TABLE>
<CAPTION>
1998     CURRENT  DEFERRED    TOTAL
=======  =======  ========  ========
<S>      <C>      <C>        <C>
FEDERAL  $     -  $628,600  $628,600
STATE .      800   118,600   119,400
- -------  -------  --------  --------
         $   800  $747,200  $748,000
=======  =======  ========  ========
</TABLE>

<TABLE>
<CAPTION>
1997     Current  Deferred  Total
=======  =======  ========  =====
<S>      <C>      <C>       <C>
Federal  $     -  $      -  $   -
State .      800         -    800
- -------  -------  --------  -----
         $   800  $      -  $ 800
=======  =======  ========  =====
</TABLE>

     The following  summarizes  the  differences  between the income tax expense
     (benefit) and the amount  computed by applying the Federal  income tax rate
     of 34% in 1998 and 1997 to income (loss) before income taxes:

<TABLE>
<CAPTION>
Years ended December 31,                       1998       1997
==========================================  ==========  =========
<S>                                         <C>         <C>
Federal income tax at statutory rate . . .  $ 819,800   $(56,000)
State income taxes, net of federal benefit    138,200     (9,400)
(Decrease) increase in valuation allowance   (211,200)    65,700
Other, net . . . . . . . . . . . . . . . .      1,200        500
- ------------------------------------------  ----------  ---------
                                            $ 748,000   $    800
==========================================  ==========  =========
</TABLE>

                                      F-17
<PAGE>
                                                                   PHOTOLOFT.COM


                                                   NOTES TO FINANCIAL STATEMENTS
               (INFORMATION WITH RESPECT TO JUNE 30, 1999 AND 1998 IS UNAUDITED)

================================================================================


     Deferred  tax  assets  (liabilities)  comprise  the  following:

<TABLE>
<CAPTION>
                                    JUNE 30,    December 31,
                                      1999          1998
                                   (UNAUDITED)
=================================  ===========  ============
<S>                                <C>          <C>
Loss carryforwards. . . . . . . .  $  489,800   $   166,600
Reserves not currently deductible      16,500        16,500
- ---------------------------------  -----------  ------------
Total deferred tax assets . . . .  $  506,300   $   183,100
=================================  ===========  ============
Installment sale of trade name. .  $ (833,500)  $  (919,700)
Depreciation. . . . . . . . . . .     (10,600)      (10,600)
- ---------------------------------  -----------  ------------
Total deferred tax liabilities. .  $ (844,100)  $  (930,300)
=================================  ===========  ============
</TABLE>

     As of December 31, 1998, the Company has net operating  loss  carryforwards
     available  to  reduce  future  taxable  income,  if any,  of  approximately
     $453,700  and  $194,100  for Federal  and  California  state tax  purposes,
     respectively. The benefits from these carryforwards expire in various years
     through 2018.

     Pursuant to the "change in  ownership"  provisions of the Tax Reform Act of
     1986,  utilization  of the Company's net  operating  loss  carryover may be
     limited, if a cumulative change of ownership of more than 50% occurs within
     any three-year  period.  The Company has not determined if such a change in
     ownership has occurred.

10.  CONCENTRATIONS

     Major  Customers

     During the six month  periods  ended  June 30,  1999 and 1998 and the years
     ended  December  31,  1998 and 1997,  the  Company  had no  customers  that
     comprised more than 10% of net revenues.

                                      F-18
<PAGE>
                                                                   PHOTOLOFT.COM


                                                   NOTES TO FINANCIAL STATEMENTS
               (INFORMATION WITH RESPECT TO JUNE 30, 1999 AND 1998 IS UNAUDITED)

================================================================================


     Credit  Risk

     Financial instruments that potentially subject the Company to concentration
     of  credit  risk  consist  principally  of cash and cash  equivalents.  The
     Company places its cash and cash  equivalents  with high quality  financial
     institutions.  As of December  31,  1998,  the Company had  deposits at one
     financial  institution  that  aggregated  $350,000,  of which  $100,000  is
     insured by the Federal Deposit Insurance Corporation.

11.  STATEMENT  OF  CASH  FLOWS

     During  the six  month  periods  ended  June 30,  1999 and  1998,  non-cash
     financing  activities included the issuance of 85,011 and 133,731 shares of
     common stock for services  aggregating  approximately  $42,500 and $55,900,
     respectively (unaudited).  During the six month period ended June 30, 1999,
     additional  non-cash financing  activities  included the issuance of 25,000
     shares of common  stock for the payment of stock  issuance  costs  totaling
     $12,500  and a deemed  dividend  of  $934,000  relating  to the  beneficial
     conversion of its preferred stock into common stock (unaudited). During the
     years ended  December  31,  1998 and 1997,  non-cash  financing  activities
     included  the  issuance  of 323,672 and 59,025  shares of common  stock for
     services aggregating approximately $133,100 and $18,300, respectively.

     During the six month periods ended June 30, 1999 and 1998, the Company paid
     $0 and  $1,700  for  interest,  respectively,  and $1,800 and $0 for income
     taxes,  respectively  (unaudited).  During 1998 and 1997,  the Company paid
     $2,800 and $3,700 for interest,  respectively, and $800 for income taxes in
     both years.

12.  SUBSEQUENT  EVENTS

     In February 1999, the Company entered into an employment agreement with one
     of its officers which  provides for a severance  payment of base salary and
     bonus compensation  through December 31, 2001, as well as immediate vesting
     of  all  outstanding  stock  options  if  the officer is terminated without
     cause.

     In  February  1999,  2,844,112  stock options were exercised for common and
     85,011  shares of common  stock  were  issued for services.  Also in stock,
     February  1999, the Company converted its preferred stock into common stock
     on  a  1  to  1.5  basis.

                                      F-19
<PAGE>
                                                                   PHOTOLOFT.COM


                                                   NOTES TO FINANCIAL STATEMENTS
               (INFORMATION WITH RESPECT TO JUNE 30, 1999 AND 1998 IS UNAUDITED)

================================================================================


     Immediately  following  these  issuances of common stock and the conversion
     of preferred  stock into common  stock, the Company did a 1 to 1.513  stock
     split in anticipation of the Company entering into an acquisition agreement
     with a  publicly  traded  shell  corporation.  On a retroactive  basis, the
     conversion  and stock split resulted in the Company having 6,650,145 shares
     of  common  stock  issued  and  outstanding  as  of  December  31,  1998.

     Due to the  conversion  of the  preferred  stock into common  stock and the
     1.513  stock  split,  the  effective  exercise  price of the stock  options
     originally granted at $0.75 was now $0.33; therefore, on March 1, 1999, the
     Company adjusted the exercise price to $0.48.

     As more  fully  described  in Note  1,  the  Company  completed  a  reverse
     acquisition with PhotoLoft.com on March 1, 1999.

     Immediately following the closing of the acquisition, the Company completed
     a  Private  Placement  of  2,000,000  shares of  common  stock  aggregating
     $1,000,000.  Additionally,  the Company  issued 25,000 shares of restricted
     common stock as payment for a portion of the  underwriter's  commission and
     adopted the 1999 Stock  Option Plan (the Plan).  The Company  then  granted
     225,000 options under the Plan, which vested immediately and were exercised
     in March 1999.

     Also in March 1999, the Company  entered into an agreement to obtain public
     relations  services  valued at a minimum of $6,000 per month  through March
     2000.  The Company  expects to amend the agreement to include an additional
     $4,000  per  month  in  services.  The  services  provided  will  aggregate
     approximately $100,000 over the life of the agreement.

     In April 1999, a former  employee and co-founder of ID 4 Life, a product of
     the  Company,  filed an  action  against  the  Company  arising  out of the
     disputed  ownership  of  the  ID4Life  division  of  the  Company  and  the
     termination  of that person's  employment.  It is the opinion of management
     that the outcome of this matter will not materially affect the consolidated
     operations or the consolidated financial position of the Company.

                                      F-20
<PAGE>
                                                                   PHOTOLOFT.COM


                                                   NOTES TO FINANCIAL STATEMENTS
               (INFORMATION WITH RESPECT TO JUNE 30, 1999 AND 1998 IS UNAUDITED)

================================================================================


     During  the six  months  ended  June  30,  1999,  the  Company  granted  an
     additional 572,359 options under the 1999 stock option plan (unaudited).

     In June 1999, a third party corporation filed an action against the Company
     alleging trade secret misappropriations,  unfair competition, and breach of
     contract  arising out of the activities of one of the Company's  employees.
     The Company is presently in settlement negotiations with the plaintiff, and
     it is the  opinion of  management  that the outcome of this matter will not
     materially affect the consolidated operations or the consolidated financial
     position of the Company (unaudited).

     In June 1999, the Company  amended its stock option plan (the Plan).  Under
     the Plan,  3,800,000 shares of common stock are available for options which
     may be granted to employees, directors, and consultants (unaudited).

                                      F-21
<PAGE>
(A)     EXHIBITS

The  following  exhibits  are  filed  with  this  registration  statement:

<TABLE>
<CAPTION>
Exhibit No.  Exhibit Name
- -----------  ------------------------------------------------------------------
<C>          <S>
*2.1         Agreement and Plan of Reorganization dated as of February 16, 1999
             by and among Data Growth, Inc. Gary B. Peterson
             and the Registrant.

*3.1         Articles of Incorporation of the Registrant.

*3.2         Certificate of Amendment to the Articles of Incorporation of
             the Registrant.

*3.3         By-Laws of Registrant.

*4.1         Sample Stock Certificate of the Registrant.

*4.2         See Exhibit Nos. 3.1, 3.2 and 3.3.

*10.1        Form of Series A preferred stock Purchase Agreement

*10.2        Series B preferred stock Purchase Agreement dated August 1, 1996
             by and among Kris Chellam and the Registrant.

*10.3        OEM/ Re-Marketing Agreement, dated November 15, 1996,
             by and between ArcSoft, Inc. and the Registrant.

*10.4        Software License Agreement, dated January 22, 1997 by and
             between Seattle Filmworks, Inc, and the Registrant.

*10.5        Online Distribution Agreement, dated April 24, 1997 by and
             between KC Audio and the Registrant.

*10.6        OEM License Agreement, dated May 22, 1998, by and
             between AITech International and the Registrant.

*10.7        Series C Preferred Stock Purchase Agreement dated June 5, 1997
             by and among Gary Kremen and the Registrant.

*10.8        Distribution and Re-Publishing Agreement dated October 17, 1997
             by and between Softpool, a division of infoMedia
             GmbH and the Registrant.

*10.9        Engagement letter dated October 24, 1997 between Gary
             Kremen and the Registrant.

<PAGE>
*10.10       Letter Agreement dated February 12, 1998 by and between
             Venture Banking Group and the Registrant.

*10.11       Distribution Agreement dated March, 1998 by and between
             Kuni Research International Corporation and the Registrant.

*10.12       Lease Agreement dated July 8, 1998 by and between The
             Manufacturer's Life Insurance Company, (U.S.A.) Company,
             Ltd., and the Registrant.

10.13        [Intentionally Blank / Updated form of Agreement filed as
             Exhibit 10.32]

*10.14       Sublease Agreement dated September 1, 1998 by and
             between Surefire Verification, Inc. and the Registrant.

+10.15       Consulting Services Agreement, dated October 22, 1998 by
             and between Hewlett-Packard Company and the Registrant.

*10.16       Amendment to an Agreement with Infomedia, dated January 15, 1999.

*10.17       Sublease Agreement dated February 1, 1999 by and between
             Summit Microelectronics and the Registrant.

*10.18       Amendment No. 1 to Consulting Services Agreement
             (Exhibit 10.15 above), dated February 9, 1999 by and
             between Hewlett-Packard Company and the Registrant

*10.19       Letter Agreement, dated February 10, 1999 by and between
             Bay Tree Capital Associates, LLC and the Registrant.

*10.20       Employment Agreement dated February 26, 1999 by and
             between Mr. Jack Marshall and the Registrant.

*10.21       Stock Option Plan of the Registrant.

*10.22       Form of Stock Option Agreement issued under the Stock
             Option Plan of the Registrant.

*10.23       Stock Option Agreement dated July 1, 1999 by and between
             Chris McConn and the Registrant

*10.24       Stock Option Agreement dated July 1, 1999 by and between
             Jack Marshall and the Registrant

*10.25       Co-Branded Marketing Agreement, dated March 8, 1999, by
             and between Picture Works and the Registrant.

<PAGE>
*10.26       Co-Branded Marketing Agreement, dated March 11, 1999
             between Umax Technologies, Inc. and the Registrant.

*10.27       Internet Services and Co-Location Agreement, dated March 15, 1999
             by and between AboveNet Communications, Inc.
             and the Registrant.

*10.28       Cowabunga Reciprocal Website Linking Agreement, dated
             April,1999 by and between Cowabunga Enterprises, Inc., a
             wholly owned subsidiary  of Gateway 2000, Inc. and the
             Registrant.

*10.29       Representation Agreement, dated April 26, 1999, by and
             between ADSmart Network and the Registrant.

*10.30       Co-Branded Marketing Agreement, dated May 3, 1999, by
             and between Tribal Voice and the Registrant.

*10.31       Co-Branded Marketing Agreement, dated May 12, 1999, by
             and between, Netopia, Inc. and the Registrant.

10.32        Agreement, dated July 31, 1998, by and between Digital
             Equipment Corporation and the Registrant.

*21.1        Subsidiaries of the Company

*27.1        Financial Data Schedule
<FN>
*Previously  filed  with  the  SEC.
+  Confidential  treatment  requested.
</TABLE>

<PAGE>
                                   SIGNATURES


        Pursuant  to  the  requirements of Section 12 of the Securities Exchange
Act  of  1934, the registrant caused this registration statement to be signed on
its  behalf  by  the  undersigned,  thereunto  duly  authorized.

     PHOTOLOFT.COM
                                  (Registrant)


Date:  November 4,  1999            By:  /s/  Jack  Marshall
                                         -------------------
                                         Jack  Marshall,  Chief  Executive
                                         Officer,  President  and  Treasurer

<PAGE>

                                    AGREEMENT
                                    ---------

     This  Agreement  (the  "Agreement') is made and entered into by and between
Digital  Equipment  Corporation  ("Digital"),  a  Massachusetts corporation, and
AltaVista  Technology, Inc. ("ATI"), a California corporation (collectively, the
"Parties").

     WHEREAS, ATI registered the domain name "altavista.com" with InterNIC on or
about  February  1,  1995;

     WHEREAS,  on or about March 14, 1996, the Parties entered into an Agreement
pursuant  to  which  ATI agreed to assign to Digital all of its right, title and
interest  in  and  to  the ALTAVISTA trademark and Digital agreed to grant ATI a
nonexclusive  license  to  use  the ALTAVISTA mark as part of the corporate name
"AltaVista  Technology,  Inc."  and  as  part  of  the  Internet  domain  name
"altavista.com";

     WHEREAS,  on  or about March 14, 1996, the Parties entered into a trademark
Assignment Agreement pursuant to which ATI assigned to Digital all of its right,
title  and  interest  in  and  to  the  ALTAVISTA  trademark;

     WHEREAS,  on  or about March 19, 1996, the parties entered into a Trademark
License  Agreement ("License Agreement") pursuant to which Digital granted ATI a
nonexclusive  license  to  use  the ALTAVISTA mark as part of the corporate name
"AltaVista  Technology,  Inc."  and  as  part  of  the  Internet  domain  name
"altavista.com";

     WHEREAS,  certain disputes have arisen relating to the Parties' performance
of  their respective obligations under the License Agreement and relating to the
Parties'  use  of  the  ALTAVISTA  mark;

     WHEREAS, Digital has asserted breach of contract trademark infringement and
related  claims  against  ATI  in  an action filed in the United States District
Court  for the District of Massachusetts captioned Digital Equipment Corporation
                                                   -----------------------------
v.  Alta  Vista  Technology,  Inc., Civil Action No. 96-12192 NG (D.  Mass.)(the
- ----------------------------------
"Action");

     WHEREAS,  ATI  has  asserted breach of contract, trademark infringement and
related  counterclaims  against  Digital  in  the  Action;

     WHEREAS,  the Parties in order to resolve this dispute have agreed, without
admitting liability of any kind, to enter into a settlement of the Action on the
terms set forth herein and for good and valuable consideration, to avoid further
expense, inconvenience and the risk and distraction of burdensome and protracted
litigation;  and

     WHEREAS,  the  Parties  have  agreed to terminate the License Agreement and
enter  into a License Termination and Installment Sale Agreement whereby ATI has
agreed to sell, transfer and assign to Digital all of ATI's rights in and to the
ALTAVISTA  mark  granted  to  ATI under the License Agreement, including but not
limited  to  ATI's right to use the ALTAVISTA mark as part of the corporate name
"AltaVista  Technology,  Inc."  and  as  part  of  the  Internet  domain  name
"altavista.com"  for three million one hundred thousand dollars ($3,100,000.00);

                                        1
<PAGE>
     NOW,  THEREFORE,  for and in consideration of the mutual promises, releases
and agreements herein contained, the receipt and sufficiency of which are hereby
acknowledged,  the  Parties  agree  as  follows:

1.     Installment  Sale  Agreement.
       -----------------------------

     Immediately  upon  execution of this Agreement, the Parties shall execute a
License  Termination and Installment Sale Agreement, in the form attached hereto
as  Exhibit  A.

2.     Linking  and  Content  Agreement.
       --------------------------------

     Immediately  upon  execution of this Agreement, the Parties shall execute a
Linking  and  Content  Agreement  in  the  form  attached  hereto  as Exhibit B.

3.     Payment  of  Attorneys  Fees  by  Digital.
       ------------------------------------------

     Immediately  upon  the  execution  of  this Agreement, ATI shall deliver or
cause  to  be  delivered  to Digital a detailed accounting of its legal expenses
incurred  in  connection  with  the Action, including attorneys' fees and costs.
Within  five  (5) business days of Digital's receipt of this accounting, Digital
shall  reimburse  ATI  for  its documented legal expenses incurred in connection
with  the  Action,  to the extent those expenses are not paid in accordance with
any  applicable  insurance  policy,  up  to  but not to exceed two hundred fifty
thousand  dollars  ($250,000.00).

4.     Press  Release  by  Digital.
       ----------------------------

     Within  ten  (IO)  days after the execution of this Agreement, Digital will
issue  a  press  release regarding the Parties' agreements, substantially in the
form  attached hereto as Exhibit C. Except as permitted in paragraph 7.1 hereof,
ATI  shall  not make any statements regarding the terms of this Agreement or any
other  agreement  of  the Parties entered into contemporaneously herewith except
those  terms  disclosed in the press release, nor shall ATI respond to inquiries
from  the  press  or from any other person regarding said terms, except to refer
such  inquiries  to
Digital's  press  release.

5.     Mutual  Release.
       ----------------

       5.1      Execution  of Mutual Release.     Immediately upon the execution
                ----------------------------
of  this  Agreement,  transfer  of  the  Internet domain name "altavista.com" to
Digital  as set forth in the License Termination and Installment Sale Agreement,
and termination of the License Agreement as set forth in the License Termination
and  Installment  Sale  Agreement,  the  Parties  shall execute a Mutual Release
Agreement  in  the  form  attached  hereto  as  Exhibit  D.

                                        2
<PAGE>
     5.2     This Agreement represents the compromise of disputed claims between
the  Parties  hereto.  Therefore,  neither the execution and performance of this
Agreement  nor  any  term  or  provision  of  this  Agreement  will be deemed an
admission  of  any  kind  by  either  Party  hereto.

6.     Return  of  Confidential  Information.
       --------------------------------------

     Within  ten  (1O)  days  after  the execution of this Agreement, each party
shall  return  all  (including  all  copies)  of  the other Party's confidential
information  produced  in  connection  with  the  Action.

7.     Confidentiality.
       ----------------

     7.1     Confidentiality  and  Nondisparagement-  Except  to the extent that
disclosure  of the terms of this Agreement (i) may be required by law or (ii) is
required  for  purposes  of  obtaining tax or accounting advice or communicating
with insurance carriers, the Parties agree that the terms of this Agreement, the
settlement  negotiations  prior  thereto,  and  the  facts  and  circumstances
underlying  this  Agreement  shall  be  considered  confidential.  Any  and  all
statements  made  by  the  Parties  in  connection  with  this Agreement and the
settlement  negotiations  prior  thereto,  whether a statement of fact, opinion,
supposition  or otherwise, may not and will not be used, quoted or alluded to in
any manner.  The Parties agree to use commercially reasonable efforts to prevent
disclosure  of the terms of this Agreement and the settlement negotiations prior
thereto any third party.  The Parties agree not to publicly disparage each other
(including, but not limited to, through their counsel) concerning the litigation
or  the  subject  matter  thereof.

     7.2     Material  Breach  of  Confidentiality.  The  Parties agree that any
             -------------------------------------
violation  of the provisions of paragraph 7.1 shall be a material breach of this
Agreement.

8.     Dismissal  of  Action  and  Appeal.
       -----------------------------------

     Within five (5) days after the execution of this Agreement, transfer of the
Internet  domain  name  "altavista.com"  to  Digital as set forth in the License
Termination  and  Installment  Sale  Agreement,  and  termination of the License
Agreement  as  set  forth  in  the  License  Termination  and  Installment  Sale
Agreement, the Parties shall file with the Court a Stipulation of Dismissal With
Prejudice  in  the form attached hereto as Exhibit E. Within five (5) days after
the  execution  of  this  Agreement,  transfer  of  the  Internet  domain  name
"altavista.com"  to  Digital  as  set  forth  in  the  License  Termination  and
Installment  Sale  Agreement,  and  termination  of the License Agreement as set
forth  in  the  License  Termination and Installment Sale Agreement, the Parties
shall  file  with  the  Court  of Appeals for the First Circuit a Stipulation of
Dismissal  with  Prejudice  in  the  form  attached  hereto  as  Exhibit  F.

                                        3
<PAGE>
9.     Material  Breach.
       -----------------

     The Parties agree that upon any material breach by ATI of the terms of this
Agreement  or  the  terms  of  the  License  Termination  and  Installment  Sale
Agreement,  all of Digital's obligations under the Linking and Content Agreement
shall  terminate.

10.     Miscellaneous.
        --------------

     10.1     Notices.     All  notices,  requests,  waivers, consents, or other
              -------
communications  required  or permitted by this Agreement ("Notices") shall be in
writing.  Notices  shall  be deemed delivered for all purposes when delivered in
person  or  when  dispatched  by  electronic  facsimile  transmission  or  upon
confirmation  of  receipt  when  dispatched by a nationally recognized overnight
courier service to the appropriate party with a copy to counsel (which shall not
constitute  notice)  as  follows:

If  to  Digital:
- ----------------

     Cliff  Simpson,  Esq.
     Group  Counsel,  Consumer  Products  Group
     Office  of  the  General  Counsel
     Compaq  Computer  Corporation
     20555  SH249
     MS  I  10701
     Houston,  Texas  77070
     Telephone:(281)  518-2552
     Facsimile:(281)  514-8332

     with  a  copy  to:

     Shepard  M.  Remis,  P.C.
     Goodwin,  Procter  &  Hoar  LLP
     Exchange  Place
     Boston,  Massachusetts  02109-2881
     Telephone:     (617)  570-1350
     Facsimile:     (617)  523-1231

                                        4
<PAGE>
If  to  ATI:
- ------------

     Jack  Marshall
     President
     AltaVista  Technology,  Inc-
     1671  Dell  Avenue,  Suite  209
     Campbell,  California  95008
     Telephone:     (408)  364-8777
     Facsimile:(408)  364-8778

     with  a  copy  to:

     Lee  Carl  Bromberg,  Esq.
     Bromberg  &  Sunstein  LLP
     125  Summer  Street
     Boston,  Massachusetts  02110-1618
     Telephone:     (617)  443-9292
     Facsimile:     (617)  443-0004

     10.2     Amendment and Waiver.     This Agreement may be amended, modified,
              ---------------------
waived,  discharged or terminated only by an instrument in writing of subsequent
or  even  date  signed  by  both  Parties.

     10.3     Successors  and  Assigns.     This  Agreement will be binding upon
              -------------------------
and  inure  to  the  benefit  of the Parties and their respective successors and
assigns.

     10.4     Rights  of  the  Parties.     Nothing expressed or implied in this
              ------------------------
Agreement  is intended or will be construed to confer upon or give any person or
entity  other  than  the  Parties or their respective successors and assigns any
rights  or  remedies  under  or  by  reason of this Agreement or any transaction
contemplated  hereby.

     10.5     Titles  and  Headings.     Titles  and  headings  to  Articles and
              ----------------------
Sections  herein  are  inserted  for  convenience of reference only, and are not
intended  to  be  a  part  of or to affect the meaning or interpretation of this
Agreement.

     10.6     Entire  Agreement.     This Agreement, together with its Exhibits,
              ------------------
constitutes the entire agreement between the Parties with respect to the subject
matter  hereof,  and  there  are  no agreements between the Parties with respect
hereto  except  as  expressly  set  forth  herein.

10.7     Delay or Omission.     No delay or omission by either of the Parties in
         ------------------
exercising any right under this Agreement will operate as a waiver of any right.
A  waiver of consent given by either of the Parties on any occasion is effective
only  in  that  instance  and will not be construed as a bar to or waiver of any
right  on  any  other  occasion.

                                        5
<PAGE>
     10.8     Severability.     In  case  any  provision  contained  in  this
              -------------
Agreement  is determined by a court to be invalid or unenforceable, the validity
and  enforceability of the remaining provisions shall not in any way be affected
or  impaired  thereby.

     10.9     Additional  Documents.     Each  of  the  Parties  shall, upon the
              ----------------------
request  of  the  other  party,  provide  such  other party with such additional
instruments, certificates and documents as the requesting party shall reasonably
require,  whether  or not such request is made after the date of this Agreement,
in  order  to provide the requesting party with the rights and benefits to which
such  party  is  entitled  under  the  Agreement.

     10.10     Counterparts.     This Agreement may be executed in any number of
               -------------
counterparts,  each  of  which  when  executed  and delivered shall be deemed an
original;  such  counterparts  shall  together  constitute  but  one  agreement.

     10.11     Corporation.     Each  party  hereto  is  a corporation, and each
               ------------
person  executing  this  Agreement  on  behalf  of  a corporation represents and
warrants that: (a) such corporation is duly organized, validly authorized and in
good  standing,  and possesses full power and authority to enter into and comply
with the terms of this Agreement; (b) the execution and delivery, and compliance
with  the  terms, of this Agreement have been duly and validly authorized by all
requisite  corporate  acts  and  consents and do not contravene the terms of any
other  obligation  to which the corporation is subject; (c) this Agreement, when
effective,  shall  constitute  a  legal,  binding  and  valid obligation of such
entity,  enforceable  in  accordance with its terms; and (d) each of the Parties
hereto  shall  furnish  to  the  other  party  such evidence of such actions and
consent,  and such legal opinions with respect thereto, as either of the Parties
may  reasonably  request.

     10.12     Governing  Law.     This  Agreement  and the terms, covenants and
               --------------
conditions  hereof  shall  be construed in accordance with, and governed by, the
laws  of  the  Commonwealth  of  Massachusetts  (without  giving  effects to any
conflicts  of  law  provisions  contained  therein).

IN  WITNESS HEREOF, the Parties hereto have duly executed this Agreement on this
31st.  day  of  July,  1998.


DIGITAL  EQUIPMENT  CORPORATION          ALTAVISTA  TECHNOLOGY,  INC.

By:  /s/  Robert  E.  Hult               By:
     ---------------------                    ---------------------
          Robert  E.  Hult                    Jack  Marshall

                                        6
<PAGE>
10.12     Governing  Law.     This  Agreement  and  the  terms,  covenants  and
          ---------------
conditions  hereof  shall  be construed in accordance with, and governed by, the
laws  of  the  Commonwealth  of  Massachusetts  (without  giving  effect  to any
conflicts  of  law  provisions  contained  therein).

     IN  WITNESS HEREOF, the Parties hereto have duly executed this Agreement on
this  31-st.  day  of  July,  1998.



DIGITAL  EQUIPMENT  CORPORATION            ALTAVISTA  TECHNOLOGY,INC.


By:                                        By:  /s/  Jack  Marshall
     ---------------------                    ---------------------
       Robert  E.  Hult                              Jack  Marshall

                                        7
<PAGE>
                                    EXHIBIT A

LICENSE  TERMINATION  AND  INSTALLMENT  SALE  AGREEMENT

     This  License Termination and Installment Sale Agreement ("Installment Sale
Agreement")  is  made  and  entered  into  by  and  between  Digital  Equipment
Corporation  ("Digital"), a Massachusetts corporation, and AltaVista Technology,
Inc.  ("ATI"),  a  California  corporation  (collectively,  the  "Parties").

     WHEREAS, ATI registered the domain name "altavista.com" with InterNIC on or
about  February  1,1995;  and

     WHEREAS,  on  or about March 19, 1986, the Parties entered into a trademark
license agreement (the "License Agreement") pursuant to which Digital granted to
ATI  a  nonexclusive  license to use the ALTAVISTA mark as part of the corporate
name  "AltaVista  Technology,  Inc."  and  as  part  of the Internet domain name
"altavista.com";

     WHEREAS,  the  Parties  have agreed to terminate the License Agreement; and

     WHEREAS,  ATI  has  agreed  to  sell, transfer and assign to Digital all of
ATI's  rights  in  and  to  the  ALTAVISTA mark granted to ATI under the License
Agreement, including but not limited to ATI's right to use the ALTAVISTA mark as
part  of  the  corporate  name  "AltaVista  Technology, Inc." and as part of the
Internet  domain  name  "altavista.com";

     NOW,  THEREFORE,  for  and  in  consideration  of  the  mutual promises and
agreements  contained  herein  and  in the Agreement of the Parties entered into
contemporaneously  with  this  Installment  Sale  Agreement,  the  receipt  and
sufficiency  of  which  are  hereby  acknowledged, the Parties agree as follows:

     1.     Termination  of  License  Agreement.     Thirty  (30) days after the
execution  of  this  Installment  Sale  Agreement,  the  License Agreement shall
terminate,  and  ATI  shall  have no further rights under the License Agreement,
provided however, that ATI may continue to use the ALTAVISTA mark in the limited
manner  set  forth  in  paragraph  6  below.

     2.     Sale,  Transfer  and  Assignment  of  Rights.     ATI  hereby sells,
            ---------------------------------------------
transfers and assigns to Digital, effective thirty (30) days after the execution
of  this  Installment  Sale Agreement, all of its rights in and to the ALTAVISTA
mark  granted  to  ATI under the License Agreement, including but not limited to
ATI's  right to use the ALTAVISTA mark as part of the corporate name "Alta Vista
Technology,  Inc."and  as  part  of the Internet domain name "altavista.com" and
ATI's  rights  to  use  any  other  names  containing  the term "altavista" or a
confusingly  similar  term.  ATI further sells, transfers and assigns to Digital
all rights associated with the domain name "altavista.com" effective thirty (30)
days after the execution of this Installment Sale Agreement.  Within thirty (30)
days  after  the execution of this Installment Sale Agreement, ATI shall provide
Digital  with  the  documentation  necessary  to  transfer  the  domain  name
"altavista.com"  to  Digital  in  accordance  with  the published procedures for
transfer  domain  names  in  effect  at  that  time.

                                      A-1
<PAGE>
     Digital  shall  file  such  documentation with InterNIC no earlier than the
thirty-first day after execution of this installment Sale Agreement.  ATI agrees
to  execute  and  deliver  to  Digital  such other documents and take such other
reasonable  actions  as are required to transfer the domain name "altavista.com"
to Digital and to confirm, evidence, or establish Digital's rights to the domain
name  "altavista.com."

     3.     No Use of Similar Domain Name,     ATI agrees to not use or register
            -----------------------------
any domain name containing the term "altavista" or any confusingly similar term.

     4.     No  Objection  to Registration of Domain Name.     ATI agrees to not
            ----------------------------------------------
object to or otherwise challenge Digital's use and registration worldwide of any
domain  name  containing  the  term "altavista" or any confusingly similar term.

     5.     Representation  and  Warranties.
            --------------------------------

          5.1     Seller.     ATI  represents  and  warrants  to the best of its
                  ------
actual  knowledge,  as  of  the  date  of its execution of this Installment Sale
Agreement,  that:

               (a) There are no existing or threatened  claims or proceedings by
               any third party relating to ATI's use, registration, or ownership
               of the domain name l,altavista.com";

               (b)  The  domain  name  "altavista.com"  is  not  subject  to any
               outstanding  order,  decree,   judgment,   stipulation,   written
               restriction,  undertaking,  or agreement  that would  prevent ATI
               from complying with any of its obligations under this Installment
               Sale Agreement;

               (c) The domain name  "altavista.com"  is not subject to any lien,
               security interest, mortgage, or other encumbrance;

               (d) ATI has not granted any licenses to or  authorized  any third
               parties to use the domain name "altavista.com" or any confusingly
               similar domain name; and

               (e)  ATI  does  not  own  any  domain   name   registrations   or
               applications  containing the term  "altavista" or any confusingly
               similar term other than the domain name "altavista.com."

     6.     Transition  Period.
            -------------------

               6.1     Domain  Name.     After  the  termination  of the License
                       ------------
Agreement,  ATI  shall not use the domain name altavista.com", provided however,
that  ATI  may refer to the domain name "altavista.com" in order to inform third
parties  that  it  has  changed  its  Web  site  address  from  the  domain name
"altavista.com"  to  another  domain  name  for  a  period  of  three (3) months
following  the  transfer  of  the  domain  name  "altavista.com."

                                      A-2
<PAGE>
     6.2     E-Mail  Routing.     Upon  transfer  to  Digital of the domain name
             ----------------
"altavista.com"  and  for  a  period  of  six (6) months following the transfer,
Digital  shall  route  e-mail  directed  to  "altavista.com"  and intended to be
received  by ATI to magicbit.com" or to any other Internet address designated by
ATI.  ATI shall have the right to change the Internet address to which e-mail is
routed  upon  five  (5)  days  written  notice  to  Digital.  Digital  shall  be
responsible  for maintaining consistent operation of the e-mail routing software
so  as  to  minimize  any  delay  between  Digital's  receipt  of e-mail and the
transmission  of  e-mail  to  ATI  and  so  as to ensure the integrity of e-mail
messages  and  attachments.  In  no  case  shall e-mail be routed to the address
designated  by  ATI  later than twelve (12) hours after receipt by Digital.  For
the  period  of  six  (6)  months  following  the  transfer  of  the domain name
altavista.com", Digital shall not use any of the e-mail addresses currently used
by  ATI,  as  listed  in  Exhibit  I  hereto.  ATI  may refer to the domain name
"altavista.com"  during  this  six  (6)  month  period  in order to inform third
parties  that  it  has  changed  its  e-mail  addresses.

     6.3     Change  of  Corporate Name.     Within ten (1O) business days after
             ---------------------------
the execution of this Installment Sale Agreement, ATI shall file papers with the
appropriate  legal agency to legally change its corporate name.  For a period of
thirty (30) days following the execution of this Installment Sale Agreement, ATI
may use the ALTAVISTA mark as part of its corporate name.  ATI shall not use the
ALTAVISTA  mark  as  part of its corporate name after the thirty (30) day period
following  the  execution  of  this  Installment  Sale  Agreement  has  expired.

     7.     Termination  of  Agreements.     Immediately  upon  the execution of
this Installment Sale Agreement, ATI shall give notice of the termination of all
agreements  that  could impair its right to sell, transfer and assign to Digital
all  of its rights in and to the ALTAVISTA mark granted to ATI under the License
Agreement.  Such  notice  shall  be given to all parties to all such agreements.

     8.     Payment.     Immediately upon the execution of this Installment Sale
            -------
Agreement,  Digital  shall  deliver  or  cause to be delivered to ATI the sum of
three hundred and fifty thousand dollars ($350,000.00) and shall execute a seven
percent  (7%)  promissory  note  in  the  principal  amount of two million seven
hundred  and  fifty  thousand  dollars ($2,750,000.00) in the form of Exhibit 2.

     9.     Miscellaneous.
            --------------

     9.1     Amendment  and  Wavier.     This  Installment Sale Agreement may be
             -----------------------
amended,  modified,  waived,  discharged  or terminated only by an instrument in
writing  of  subsequent  or  even  date  signed  by  both  Parties.

     9.2     Successors and Assigns.     This Installment Sale Agreement will be
             -----------------------
binding  upon  and  inure  to  the  benefit  of the Parties and their respective
successors  and  assigns.

                                      A-3
<PAGE>
     9.3     Delay  or  Omission.     No  delay  or  omission  by  either of the
             --------------------
Parties  in  exercising  any  right  under  this Installment Sale Agreement will
operate  as  a  waiver of any right.  A waiver of consent given by either of the
Parties  on  any  occasion  is  effective  only in that instance and will not be
construed  as  a  bar  to  or  waiver  of  any  right  on  any  other  occasion.

     9.4     Severability.     In  case  any  provision  contained  in  this
Installment  Sale  Agreement  is  determined  by  a  court  to  be  invalid  or
unenforceable, the validity and enforceability of the remaining provisions shall
not  in  any  way  be  affected  or  impaired  thereby.

     9.5     Additional  Documents.     Each  of  the  Parties  shall,  upon the
             ----------------------
request  of  the  other  party,  provide  such  other party with such additional
instruments, certificates and documents as the requesting party shall reasonably
require,  whether or not such request is made after the date of this Installment
Sale  Agreement,  in  order  to provide the requesting party with the rights and
benefits  to which such party is entitled under this Installment Sale Agreement.

     9.6  Counterparts.     This  Installment  Sale Agreement may be executed in
          -------------
any  number  of counterparts, each of which when executed and delivered shall be
deemed  an  original;  such  counterparts  shall  together  constitute  but  one
agreement.

     9.7     Corporations.     Each  party  hereto  is  a  corporation, and each
person  executing  this  Installment  Sale  Agreement on behalf of a corporation
represents  and  warrants  that: (a) such corporation is duly organized, validly
authorized and in good standing, and possesses full power and authority to enter
into  and  comply  with  the  terms  of this Installment Sale Agreement; (b) the
execution  and delivery, and compliance with the terms, of this Installment Sale
Agreement  have been duly and validly authorized by all requisite corporate acts
and  consents  and  do not contravene the terms of any other obligation to which
the corporation is subject; (c) this Installment Sale Agreement, when effective,
shall  constitute  a  legal,  binding  and  valid  obligation  of  such  entity,
enforceable  in  accordance  with  its terms; and (d) each of the Parties hereto
shall  furnish to the other party such evidence of such actions and consent, and
such  legal  opinions  with  respect  thereto,  as  either  of  the  Parties may
reasonably  request.

     9.8     Governing  Law.     This  Installment Sale Agreement and the terms,
             ---------------
covenants  and  conditions  hereof  shall  be  construed in accordance with, and
governed  by,  the  laws  of  the  Commonwealth of Massachusetts (without giving
effect  to  any  conflicts  of  law  provisions  contained  therein).

     IN  WITNESS  HEREOF, the Parties hereto have duly executed this Installment
Sale  Agreement  on  this  31st  day  of  July,  1998.


DIGITAL  EQUIPMENT  CORPORATION            ALTAVISTA  TECHNOLOGY,  INC.


By: /s/  Robert E. Hult                    By:  /s/  Jack  Marshall
   -----------------------                    ---------------------
         Robert E. Hult                              Jack  Marshall

                                      A-4
<PAGE>
                     EXHIBIT I (INSTALLMENT SALE AGREEMENT)

[email protected]
[email protected]
[email protected]
[email protected]
[email protected]

[email protected]
[email protected]
[email protected]
[email protected]
jlockyer@altavista-com
[email protected]
[email protected]
[email protected]
kb@altavista-com
[email protected]
[email protected]
kwolf@altavista-com
Iharmon@altavista-com
[email protected]
marshall@altavista-com
[email protected]

[email protected]
[email protected]
hosting@altavista-com
hostingsupport@altavista-com
info@altavista-com
[email protected]
[email protected]
[email protected]
perldude@altavista-com
[email protected]
[email protected]
[email protected]
webdsign@altavista-com

                                      A-5
<PAGE>
                     EXHIBIT 2 (INSTALLMENT SALE AGREEMENT)

                               7% PROMISSORY NOTE

                          DIGITAL EQUIPMENT CORPORATION

$2,750,000                                                  BOSTON,  MA

                                                            DATE:  JULY  31,1998

     FOR  VALUE  RECEIVED,  Digital  Equipment  Corporation,  a  Massachusetts
corporation  (the  "Company"),  hereby promises to pay to the order of AltaVista
Technology,  Inc.,  a  California corporation (the "Seller"), and its successors
and  assigns,  the  principal amount of two million seven hundred fifty thousand
dollars  ($2,750,000),  with  interest  on  the  principal  amount  outstanding
hereunder  from time to time from the date hereof through and including the date
on  which  such  principal  amounts  are paid, at the rate of seven percent (7%)
annually.  Interest  shall be computed on the basis of the actual number of days
elapsed  and  a  year  of  360  days.

     This  Note, together with all accrued and unpaid interest, shall be payable
in  twelve  quarterly  investments commencing October 1, 1998 and ending July 1,
200  1.  The  first through the eleventh payments shall each be in the amount of
two  hundred  fifty  six  thousand  sixty  two  dollars  and  eighty eight cents
($256,062.88);  except that the first payment shall have deducted from to it per
them  interest of $534.72 for each day between the date of this Note and July 1,
1998.  The  final  payment shall be in the amount of all unpaid principal of and
interest  on  this  Note.  All  payments  shall be in lawful money of the United
States  of  America.  Neither  principal  of  nor  interest  on this Note may be
prepaid  by  the  Company without the prior consent of the Seller, which consent
the  Seller  may  withhold  in  its  sole  discretion.

                                    ARTICLE I
                                EVENTS OF DEFAULT

     At the option of the holder of this Note and without prejudice to any other
rights the holder hereof may have at law or in equity, all sums of principal and
interest  then  remaining  unpaid  hereunder  shall  immediately  become due and
payable,  without  demand,  presentment  or  notice,  all  of  which  are hereby
expressly  waived,  if  any  of  the  following  occur  ("Events  of  Default"):

     1.  1.     The  Company breaches any covenant or other term or provision of
this  Note  and such breach continues for five days after written notice thereof
to  Company  from  the  holder  hereof.

     1.2.     The  Company  becomes insolvent or admits in writing its inability
to  pay  its  debts  as  they  mature;  makes  an  assignment for the benefit of
creditors;  applies  for or consents to the appointment of a receiver or trustee
for it or for a substantial part of its property or business; or such a receiver
or  trustee  otherwise  is  appointed.

                                      A-6
<PAGE>
     1.3.     Bankruptcy, insolvency, dissolution, winding up, reorganization or
liquidation  proceedings  or  relief under any bankruptcy law or any law for the
relief  of  debtors is instituted by or against the Company and is not dismissed
within  thirty  days.

     1.4.     The Company fails to pay this Note when due in accordance with its
terms.

                                   ARTICLE 11
                                  MISCELLANEOUS

     2.1.     No amendment, modification or waiver of any provision of this Note
nor  consent to any departure by the Company therefrom shall be effective unless
the  same shall be in writing and signed by the holder hereof and such waiver or
consent  shall  be  effective only in the specific instance and for the specific
Purpose  for  which  given.

     2.2.     The  Company hereby waives any requirements of notice of dishonor,
notice  of  protest  and  protest.

     2.3.     This  Note  shall  be  governed in all respects by the laws of the
Commonwealth  of  Massachusetts     without giving effect to the conflict of law
provisions  thereof.

     2.4.     This Note shall be binding upon the Company and its successors and
assigns  and  the  terms hereof shall inure to the benefit of the Seller and its
successors  and  assigns,  including
subsequent  holders  hereof.

     2.5.     The  holding  of  any  provision  of  this  Note  to be invalid or
unenforceable  by  a  court of competent jurisdiction shall not affect any other
provisions, and the other provisions of this Note shall remain in full force and
effect.

     2.6.     If  this  Note  becomes  worn,  defaced, or mutilated but is still
substantially  intact and recognizable, the Company or its agent may issue a new
Note in lieu hereof upon the surrender of such worn, defaced, or mutilated Note.
If  the  holder  of  this  Note  claims  that  it  has  been lost, destroyed, or
wrongfully  taken,  the  Company  will issue a new Note in place of the original
Note  if  the  holder  so  requests  by  written  notice to the Company actually
received by the Company before it is notified that the Note has been acquired by
a  bona  fide  purchaser.

     2.7.     If  the  holder  or payee of this note changes its name or mergers
with or into another corporation or other entity, the Company shall upon request
issue  a  new  Note  of  like tenor payable to the payee under its new corporate
name,  or  to  the  successor  entity, in lieu hereof upon the surrender of this
Note.

                                      A-7
<PAGE>
     2.8.     Unless  otherwise  specified by the holder hereof on the date when
payment  is  due,  payment  under  this Note shall be made at and all notices to
holders  shall  be  delivered  to,  the  following  address:

               AltaVista  Technology,  Inc.
               1671  Dell  Ave.  Suite  209
               Campbell,  CA  95009
               Attention:  Jack  Marshall


                              DIGITAL  EQUIPMENT  CORPORATION


                              By:  ____________________
                              Its:

                              By:  ___________________
                              Its:

                                      A-8
<PAGE>
                    EXHIBIT I (Linking and Content Agreement)

                                CONTENT STANDARDS

     The  content, functionality and appearance of the Internet Web site located
at  "www.photoloft.com" shall be solely determined by AltaVista Technology, Inc.
("ATI"),  provided, however, that ATI shall not include content available to the
public  on  the  .www.photoloft.com"  Web  site  that  is  illegal,  obscene, or
pornographic, or references products or services related to tobacco or firearms,
or  that  would  be  considered  offensive  by the average user of the AltaVista
Internet  Search  Service.

                                      A-9
<PAGE>
                                    EXHIBIT B

                          LINKING AND CONTENT AGREEMENT

     This  Linking  and  Content  Agreement  ("Linking  Agreement")  is made and
entered  into  by  and  between  Digital  Equipment  Corporation  ("Digital"), a
Massachusetts  corporation, and AltaVista Technology, Inc. ("ATI"), a California
corporation  (collectively,  the  "Parties").

     WHEREAS,  Digital  has  developed  and  is operating the AltaVista Internet
Search  Service  which  can  currently  be  accessed  at  the  domain  name
'altavista.digital.com';  and

     WHEREAS,  ATI  has developed and is operating an Internet Web-based service
located  at  the  domain  name  "photoloft.com" which allows users to create and
share  online  photo  albums  and  send  electronic  greeting  cards;

     NOW,  THEREFORE,  for  and  in  consideration  of  the  mutual promises and
agreements  herein  contained  and  in the Agreement of the Parties entered into
contemporaneously  with  this  Linking Agreement, the receipt and sufficiency of
which  are  hereby  acknowledged,  the  Parties  agree  as  follows:

     1.     Links.
            -----

     1.1     Commencing  on  the  thirty-first  day  after the execution of this
Linking  Agreement,  Digital shall display one (1) textual link on the home page
of the AltaVista Internet Search Service to the Internet Web site located at the
domain  name  "photoloft.com"  for  a  period of eighteen (18) months.  The link
shall  appear under the "Services" menu of the AltaVista Internet Search Service
home  page.  ATI and Digital shall mutually determine the textual content of the
link; provided, however, that the textual content of the link must be of similar
appearance  to  all  other  links  under  the same menu.  Digital shall have the
exclusive right to modify the appearance of the user interface for the AltaVista
Internet  Search  Service  at  any  time;  provided,  however,  that  any  such
modification  will  affect  ATI  in  a manner similar to that of all other links
under the "Services" menu.  At the expiration of the eighteen (18) month period,
the  Parties shall undertake reasonable efforts to enter into a one year linking
and  content  agreement  pursuant  to  which  the Parties would share in revenue
generated  from  the  Web  site  located  at  the  domain  name "photoloft.com."

     1.2     Commencing  on  the  thirty-first  day  after the execution of this
Linking  Agreement,  Digital  shall  provide advertising impressions on the home
page  of  the  AltaVista Internet Search Service to ATI consisting of a total of
eighteen  (18)  million impressions to be provided within an eighteen (18) month
period;  provided,  however,  that  no more than 1.5 million impressions will be
provided  in any single month.  Such advertising impressions shall be consistent
in  placement  and  size  as  other  advertising  impressions  on the home page.

<PAGE>
2.     Content.
       -------

     ATI  shall  have  the exclusive right to determine the content displayed on
the  Internet  Web  site  located  at the domain name "photoloft.com"; provided,
however,  that  the  content  of that site must meet Digital's standards for the
acceptance  of  links  on the AltaVista Internet Search Service Web site, as set
forth  on  Exhibit  1.  Digital  shall  provide  ATI  with  prompt notice of any
violation  of  its  standards  and  ATI  shall have one business day in which to
comply  with  such  notice  or  restore  the  content of the site to the content
immediately  prior  to the notice.  Thereafter, upon written request by ATI, the
Parties  shall  participate in binding arbitration within five (5) business days
over  any  unresolved content disputes before a mutually agreeable arbitrator in
Boston,  Massachusetts.  Time is of the essence and it is the Parties' intention
that  any  content  disputes  be  resolved as soon as possible.  If ATI fails or
refuses  to  restore  the  content  of  its  site  or if ATI fails or refuses to
arbitrate,  Digital  shall  have  the  right  to immediately take down the link.

     3.     Miscellaneous
            -------------

     3.1     Amendment  and  Wavier.     This  Linking Agreement may be amended,
             -----------------------
modified,  waived,  discharged or terminated only by an instrument in writing of
subsequent  or  even  date  signed  by  both  Parties.

     3.2     Successors  and Assigns.     This Linking Agreement will be binding
             ------------------------
upon and inure to the benefit of the Parties and their respective successors and
assigns.

     3.3     Delay  or  Omission.     No  delay  or  omission  by  either of the
             --------------------
Parties  in  exercising any right under this Linking Agreement will operate as a
waiver  of any right.  A waiver of consent given by either of the Parties on any
occasion  is  effective only in that instance and will not be construed as a bar
to  or  waiver  of  any  right  on  any  other  occasion.

     3.4     Severability.     In  case  any provision contained in this Linking
             -------------
Agreement  is determined by a court to be invalid or unenforceable, the validity
and  enforceability of the remaining provisions shall not in any way be affected
or  impaired  thereby.

     3.5     Additional  Documents.     Each  of  the  Parties  shall,  upon the
             ---------------------
request  of  the  other party, provide     such other party with such additional
instruments,  certificates  and  documents  as  the  requesting     party  shall
reasonably  require,  whether or not such request is made after the date of this
Linking  Agreement, in order to provide the requesting party with the rights and
benefits  to  which  such  party  is  entitled  under  this  Linking  Agreement.

     3.6     Counterparts.     This  Linking  Agreement  may  be executed in any
             -------------
number  of  counterparts,  each  of  which  when executed and delivered shall be
deemed  an  original;  such  counterparts  shall  together  constitute  but  one
agreement.

<PAGE>
     3.7     Corporations.     Each  party  hereto  is  a  corporation, and each
             ------------
person  executing  this  Linking Agreement on behalf of a corporation represents
and  warrants  that:  (a) such corporation is duly organized, validly authorized
and  in  good  standing,  and possesses full power and authority to enter into a
comply with the terms of this Linking Agreement; (b) the execution and delivery,
and  compliance  with  the  terms,  of this Linking Agreement have been duly and
validly  authorized  by  all  requisite  corporate  acts and consents and do not
contravene  the  terms  of  any  other  obligation  to  which the corporation is
subject;  (c)  this Linking Agreement, when effective, shall constitute a legal,
binding  and valid obligation of such entity, enforceable in accordance with its
terms;  and (d) each of the Parties hereto shall furnish to the other party such
evidence  of  such  actions  and  consent,  and such legal opinions with respect
thereto,  as  either  of  the  Parties  may  reasonably  request.

     3.8     Governing  Law.     This Linking Agreement and the terms, covenants
             --------------
and  conditions  hereof  shall be construed in accordance with, and governed by,
the laws of Commonwealth of Massachusetts (without giving effect to any conflict
of  law  provisions  contained  therein).

          IN  WITNESS HEREOF, the Parties hereto have duly executed this Linking
Agreement  on  this  31st  day  of  July,  1998.

DIGITAL  EQUIPMENT  CORPORATION     ALTAVISTA  TECHNOLOGY,  INC.


By:  /s/  Robert  E.  Hult          By:  /s/  Jack  Marshall
     ---------------------               -------------------

<PAGE>
                                    EXHIBIT C
                                  PRESS RELEASE

     COMPAQ  ACQUIRES  RIGHTS  TO  ALTAVISTA  DOMAIN
HOUSTON,  July  31,  1998  --  Compaq Computer Corporation (NYSE: CPQ) announced
today an agreement with AltaVista Technology, Inc. (AVT) of Campbell, California
to  transfer  to  Compaq full rights to the AltaVista trademark and domain name,
www.altavista.com.  The  financial  terms  were  not  disclosed.
  ---------------
     Under  the  deal, AVT sells, transfers and assigns all of its rights to the
trademark  and  domain  name  to  Compaq.  AVT  will  transfer  to  Compaq  the
www.altavista.com  URL within 30 days and notify all third parties of the change
to  its Internet address.  AVT's new Internet address will be www.PhotoLoft.com.
                                                              -----------------
This  agreement  supersedes  all  previous  agreements  between  ATI and Digital
Equipment  Corporation,  which  was  purchased  by  Compaq  in  June.

ABOUT  ALTAVISTA

     Compaq's fast and powerful AltaVista Search Service is the premier resource
for  locating  information  on  the  Internet.  A  forerunner  in  Web  search
technology,  AltaVista  has set new standards, from indexing the entire Internet
to providing the Web's first instant language translation capabilities.  With an
extensive  line-up of innovative content and services, AltaVista is now regarded
as  one  of  the  top destination sites on the Web.  For more information, visit
AltaVista's  flagship  site  located  at  www.altavista.digital.com.
                                          --------------------------

<PAGE>
COMPANY  BACKGROUND

     Compaq  Computer Corporation, the world's largest computer manufacturer, is
a  Fortune  Global  200  company  and  the  largest  global supplier of personal
computers.  Founded  in  1982,  Compaq  develops and markets hardware, software,
solutions  and  services,  including  industry-leading  enterprise  computing
solutions,  fault-tolerant  business-critical  solutions,  networking  and
communications  products,  commercial desktop and portable products and consumer
PCS.  The  company is a leader in environmentally friendly programs and business
practices.

     Compaq products are sold and supported in more than 100 countries through a
network  of  authorized  Compaq  marketing  partners.  Customer  support  and
information about Compaq and its products are available at http://www.compaq.com
                                                           ---------------------
or  by  calling  1-800-OK-COMPAQ. Product information and reseller locations are
available  by  calling  1-800-345-1518.

<PAGE>
                                    EXHIBIT D

                            MUTUAL RELEASE AGREEMENT

     This  Mutual  Release  Agreement  ("Mutual  Release Agreement") is made and
entered  into  by  and  between  Digital  Equipment  Corporation  ("Digital"), a
Massachusetts  corporation, and AltaVista Technology, Inc. ("ATI"), a California
corporation  (collectively,  the  "Parties").

     WHEREAS,  on  or about March 19, 1996, the parties entered into a Trademark
License  Agreement ("License Agreement") pursuant to which Digital granted ATI a
nonexclusive  license  to  use  the ALTAVISTA mark as part of the corporate name
"AltaVista  Technology,  Inc."  and  as  part  of  the  Internet  domain  name
"altavista.com";

     WHEREAS,  certain disputes have arisen relating to the Parties' performance
of  their respective obligations under the License Agreement and relating to the
Parties'  use  of  the  ALTAVISTA  mark;

     WEREAS, Digital has asserted breach of contract, trademark infringement and
related  claims  against  ATI  in  an action filed in the United States District
Court  for the District of Massachusetts captioned Digital Equipment Corporation
v.  Alta  Vista  Technology,  Inc.,  Civil Action No. 96-12192 NG (D.Mass.) (the
"Action");

     WHEREAS,  ATI  has  asserted breach of contract, trademark infringement and
related  counterclaims  against  Digital  in  the  Action;  and

     WHEREAS,  on  or about July 31, 1998, the Parties entered into an Agreement
(the  "Agreement")  pursuant to which the Parties agreed, inter alia, to execute
mutual  releases  of  claims  between them, including the claims asserted in the
Action;

     NOW  THEREFORE,  for  and in consideration of the mutual promises, releases
and agreements herein contained, the receipt and sufficiency of which are hereby
acknowledged,  the  Parties  agree  as  follows:

1.     Release  of  ATI.     In  consideration of ATI's agreement to resolve the
       ----------------
Action  pursuant  to the terms and conditions of the Agreement, ATI's release of
claims  against  Digital  as  set  forth  in Article 2 below, and dismissal with
prejudice  of  the  Action,  the  receipt  and  sufficiency  of which are hereby
acknowledged,  Digital,  for itself and its divisions, subsidiaries, affiliates,
successors  and  assigns,  hereby  releases  and  forever discharges ATI and its
successors,  assigns,  divisions, affiliates, officers, directors, shareholders,
employees, agents and representatives, and each of them, from any and all manner
of  claims,  demands, damages, actions, causes of action, contracts, agreements,
charges,  sums  of  money, claims for attorneys' fees and lawsuits of every kind
and  description,  whether known or unknown, now existing up to the date of this
release  against  ATI based upon, arising out of or having any connection in any
way whatsoever with the License Agreement, including, without limitation, any of
the claims asserted by Digital in the Action, any claims based on ATI's past use
of  the  ALTAVISTA mark or trade name, and any claims based on ATI's past use of
the  Internet  Web  site  located  at  the  domain  name  "altavista.com."
However,  Digital  does not release any claims that may arise in connection with
the  enforcement  of  the  terms  of  the  Agreement.

2.     Release  of  Digital.     In  consideration  of  Digital's  agreement  to
       --------------------
resolve  the  Action  pursuant  to  the  terms  and conditions of the Agreement,
Digital's  release  of  claims  against ATI as set forth in Article I above, and
dismissal with prejudice of the Action, the receipt and sufficiency of which are
hereby  acknowledged,  ATI,  for  itself  and  its  divisions,  subsidiaries,
affiliates,  successors  and  assigns,  hereby  releases  and forever discharges
Digital and its successors, assigns, divisions, affiliates, officers, directors,
shareholders,  employees, agents and representatives, and each of them, from any
and  all  manner  of  claims,  demands,  damages,  actions,  causes  of  action,
contracts,  agreements,  charges,  sums of money, claims for attorneys' fees and
lawsuits  of  every kind and description, whether known or unknown, now existing
up  to  the  date  of this release against Digital based upon, arising out of or
having  any  connection  in  any  way  whatsoever  with  the  License Agreement,
including,  without  limitation, any of the counterclaims asserted by ATI in the
Action,  any  claims  based on Digital's past use of the ALTAVISTA mark or trade
name,  and  any  claims  based  on  Digital's  past use of the Internet Web site
located  at  the  domain  name  "altavista.digital.com."  However,  ATI does not
release  any  claims  that  may  arise in connection with the enforcement of the
terms  of  the  Agreement.

<PAGE>
3.     California Civil Code Section 1542.     The Parties acknowledge that they
       -----------------------------------
are  fully  aware  of  the     existence  and  meaning  of California Civil Code
Section  1542,  which  provides  as  follows:

A  general release does not extend to claims which the creditor does not know or
suspect  to  exist  in  his favor at the time of executing the release, which if
known  by  him  must  have  materially  affected his settlement with the debtor.

The  Parties  expressly  waive the protection of Section 1542 and any right that
they  may  have to invoke its provisions, or any substantially similar provision
under any state or federal statute or law, with respect to the subject matter of
this  Mutual  Release  Agreement.

IN  WITNESS  HEREOF,  the  Parties hereto have duly executed this Mutual Release
Agreement  on  this  31st.  day  of  August,
1998.



DIGITAL  EQUIPMENT  CORPORATION     ALTAVISTA  TECHNOLOGY,  INC.


By:  /s/  Robert  E.  Hult          By:  /s/  Jack  Marshall
     ---------------------               -------------------

<PAGE>
                                    EXHIBIT E

                       IN THE UNITED STATES DISTRICT COURT
                        FOR THE DISTRICT OF MASSACHUSETTS


DIGITAL  EQUIPMENT  CORPORATION,

     Plaintiff,                              CIVIL  ACTION

     v.                                      NO.  96-12192NG

ALTAVISTA  TECHNOLOGY,  INC.,

     Defendant.


                     STIPULATION OF DISMISSAL WITH PREJUDICE
                     ---------------------------------------

     Plaintiff Digital Equipment Corporation ("Digital") and Defendant AltaVista
Technology, Inc. ("ATI"), by their undersigned attorneys, stipulate, as follows:

1.     All  claims  of  Digital  against  ATI  that  are  included  in Digital's
Complaint  (filed  October  30,  1996)  shall  be  and hereby are dismissed with
prejudice  pursuant  to  Rule  41  of  the  Federal  Rules  of  Civil Procedure.

2.     All  claims  of  ATI  against Digital that are included in the Answer and
Counterclaims  of  Defendant  AltaVista  Technology, Inc. (filed March 26, 1997)
shall  be  and  hereby  are  dismissed with prejudice pursuant to Rule 41 of the
Federal  Rules  of  Civil  Procedure.

<PAGE>
3.     Each  party shall bear its own costs and both parties waive all rights of
appeal.



Dated:  September  4,  1998.            Dated:  September  4,  1998.


DIGITAL  EQUIPMENT  CORPORATION         ALTAVISTA  TECHNOLOGY,  INC.

By  its  attorneys,                     By  its  attorneys,


____________________________________    ______________________________
Shepard M. Remis, P.C. (BBO #416540)    Kerry L. Timbers (BBO #552293)
Victoria C.  DeMaret (BBO #631875)      Bromberg & Sunstein LLP
Goodwin, Procter & Hoar  LLP            125 Summer Street
Exchange Place                          Boston, MA  02110
Boston, MA  02109                       (617) 443-9292
(617) 570-1000

<PAGE>
                                    EXHIBIT F

                         UNITED STATES COURT OF APPEALS
                              FOR THE FIRST CIRCUIT



DIGITAL  EQUIPMENT  CORPORATION,

     Plaintiff,

     v.                                      NO.  98-1440

ALTAVISTA  TECHNOLOGY,  INC.,

     Defendant.



                            STIPULATION OF DISMISSAL
                            ------------------------


Defendant-Appellant  AltaVista  Technology,  Inc. ("ATI") and Plaintiff-Appellee
Digital  Equipment  Corporation  ("Digital"),  by  their  undersigned attorneys,
stipulate  as  follows:

     1.     ATI  and  Digital  have agreed that the appeal filed by ATI on March
13,  1998  shall  be  dismissed  pursuant  to Rule 42(b) of the Federal Rules of
Appellate  Procedure.

     2.     ATI  and  Digital  have  agreed  that  each party shall bear its own
costs of appeal.

<PAGE>
    WHEREFORE, the Parties respectfully request  that  ATI's appeal be dismissed


Dated:  September  4,  1998.               Dated:  September  4,  1998.

DIGITAL  EQUIPMENT  CORPORATION            ALTAVISTA  TECHNOLOGY,  INC.
By  its  attorneys,                        By  its  attorneys,


_______________________________            ________________
Shepard  M.  Remis,  P.C.                  Lee  Carl  Bromberg
(BBO  #416540)                             (BBO  #058480)
Victoria  C.  DeMaret                      Kerry  L.  Timbers
(BBO#631875)                               (BBO  #552293)
Goodwin,  Procter  &  Hoar  LLP            Bromberg  &  Sunstein  LLP
Exchange  Place                            125  Sununer  Street
Boston,  MA  02109                         Boston,  MA  021  10
(617)  570-1000                           (617)  443-9292

<PAGE>


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