<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from Photoloft,
Inc. statements of operations and balance sheets and is qualified in its
entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-START> JAN-01-2000
<PERIOD-END> JUN-30-2000
<CASH> 6,488,200
<SECURITIES> 0
<RECEIVABLES> 163,600
<ALLOWANCES> 16,900
<INVENTORY> 0
<CURRENT-ASSETS> 8,022,000
<PP&E> 719,000
<DEPRECIATION> 202,500
<TOTAL-ASSETS> 8,564,600
<CURRENT-LIABILITIES> 1,261,900
<BONDS> 0
0
9,000
<COMMON> 21,800
<OTHER-SE> (7,271,900)
<TOTAL-LIABILITY-AND-EQUITY> 8,564,600
<SALES> 223,200
<TOTAL-REVENUES> 223,200
<CGS> 140,200
<TOTAL-COSTS> 5,080,800
<OTHER-EXPENSES> (100)
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> (5,000)
<INCOME-PRETAX> (5,002,900)
<INCOME-TAX> 800
<INCOME-CONTINUING> (5,003,700)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (5,003,700)
<EPS-BASIC> (0.38)
<EPS-DILUTED> (0.38)
</TABLE>