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<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from Photoloft,
Inc. statements of operations and balance sheets and is qualified in its
entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1
<S> <C>
<PERIOD-TYPE> 9-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-START> JAN-01-2000
<PERIOD-END> SEP-30-2000
<CASH> 7,495,800
<SECURITIES> 0
<RECEIVABLES> 215,300
<ALLOWANCES> 16,900
<INVENTORY> 0
<CURRENT-ASSETS> 7,836,100
<PP&E> 1,081,200
<DEPRECIATION> 273,400
<TOTAL-ASSETS> 8,669,700
<CURRENT-LIABILITIES> 1,463,400
<BONDS> 0
0
0
<COMMON> 51,600
<OTHER-SE> 7,154,700
<TOTAL-LIABILITY-AND-EQUITY> 8,669,700
<SALES> 403,600
<TOTAL-REVENUES> 403,600
<CGS> 247,900
<TOTAL-COSTS> 247,900
<OTHER-EXPENSES> 8,254,900
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> (10,200)
<INCOME-PRETAX> (8,004,800)
<INCOME-TAX> 800
<INCOME-CONTINUING> (8,005,600)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (8,005,600)
<EPS-BASIC> (0.32)
<EPS-DILUTED> (0.32)
</TABLE>
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