ALLIANCE HEALTHCARD INC
10QSB, EX-27, 2000-08-10
DIRECT MAIL ADVERTISING SERVICES
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<TABLE> <S> <C>

<PAGE>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
financial statements of Alliance HealthCard, Inc. for the nine months ended
June 30, 2000 and is qualified in its entirety by reference to such financial
statements.
</LEGEND>
<MULTIPLIER> 1,000

<S>                             <C>                     <C>
<PERIOD-TYPE>                   9-MOS                   9-MOS
<FISCAL-YEAR-END>                          SEP-30-2000             SEP-30-1999
<PERIOD-START>                             OCT-01-1999             OCT-01-1998
<PERIOD-END>                               JUN-30-2000             MAR-31-1999
<CASH>                                              18                     448
<SECURITIES>                                         0                       0
<RECEIVABLES>                                       23                       0
<ALLOWANCES>                                         0                       0
<INVENTORY>                                          0                       0
<CURRENT-ASSETS>                                    63                     450
<PP&E>                                              34                       1
<DEPRECIATION>                                      (6)                      0
<TOTAL-ASSETS>                                      97                     452
<CURRENT-LIABILITIES>                              220                      27
<BONDS>                                              0                       0
                                1                       1
                                          0                       0
<COMMON>                                             0                       0
<OTHER-SE>                                        (126)                    425
<TOTAL-LIABILITY-AND-EQUITY>                        97                     452
<SALES>                                              8                       0
<TOTAL-REVENUES>                                     8                       0
<CGS>                                               70                      38
<TOTAL-COSTS>                                       70                      38
<OTHER-EXPENSES>                                   526                     253
<LOSS-PROVISION>                                    (2)                      0
<INTEREST-EXPENSE>                                   0                       0
<INCOME-PRETAX>                                   (583)                   (291)
<INCOME-TAX>                                         0                       0
<INCOME-CONTINUING>                               (583)                   (291)
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                      (583)                   (291)
<EPS-BASIC>                                      (0.53)                  (0.41)
<EPS-DILUTED>                                    (0.53)                  (0.41)


</TABLE>


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