FREESHOP COM INC
10-Q, 2000-11-14
BUSINESS SERVICES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                ----------------

                                    FORM 10-Q

                                   (MARK ONE)

[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED SEPTEMBER 30, 2000

                                       OR

[ ]  TRANSITION  REPORT  PURSUANT  TO SECTION  13 OR 15(d) OF THE  SECURITIES
     EXCHANGE ACT OF 1934

FOR THE TRANSITION PERIOD FROM ________________ TO ________________.

                        COMMISSION FILE NUMBER 000-27065

                                  APTIMUS, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

         WASHINGTON                                      91-1809146
 (STATE OR OTHER JURISDICTION               (I.R.S. EMPLOYER IDENTIFICATION NO.)
OF INCORPORATION OR ORGANIZATION)

                             95 SOUTH JACKSON STREET
                                    SUITE 300
                            SEATTLE, WASHINGTON 98104
                    (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES)

                                 (206) 441-9100
              (REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE)


     Indicate by check mark  whether the  registrant:  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes [X]    No [ ]


     The number of outstanding shares of common stock, no par value, of the
                Registrant at September 30, 2000 was 15,722,792.



<PAGE>

                                  APTIMUS, INC.

                             INDEX TO THE FORM 10-Q
                FOR THE QUARTERLY PERIOD ENDED SEPTEMBER 30, 2000

<TABLE>
                                                                                                 PAGE
<S>                                                                                              <C>
PART I -  FINANCIAL INFORMATION

     ITEM 1. FINANCIAL STATEMENTS

             Balance sheets as of December 31, 1999 and
                September 30, 2000 (unaudited).....................................................1

             Statements of Operations (unaudited) for the three and nine
                months ended September 30, 1999 and 2000...........................................2

             Condensed Statements of Cash Flows (unaudited) for the nine
                months ended September 30, 1999 and 2000...........................................3

             Notes to Financial Statements (unaudited).............................................4

     ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
             AND RESULTS OF OPERATIONS.............................................................6

     ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK.............................10

PART II -  OTHER INFORMATION

     ITEM 1. LEGAL PROCEEDINGS.....................................................................10

     ITEM 2. CHANGES IN SECURITIES AND USE OF PROCEEDS.............................................10

     ITEM 3. DEFAULTS UPON SENIOR SECURITIES.......................................................10

     ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS...................................11

     ITEM 5. OTHER INFORMATION.....................................................................11

     ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K......................................................11

SIGNATURES.........................................................................................12
</TABLE>



<PAGE>

PART I - FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

                                  APTIMUS, INC.
                                 BALANCE SHEETS
                                 (IN THOUSANDS)

<TABLE>
                                                                     DECEMBER 31,   SEPTEMBER 30,
                                                                        1999            2000
                                                                                    (unaudited)
<S>                                                                 <C>            <C>
ASSETS
Cash and cash equivalents....................................       $   33,795     $   21,210
Accounts receivable, net.....................................            3,472          5,931
Prepaid expenses and other assets............................              382          1,005
Short-term investments.......................................           13,952         13,402
                                                                    ----------     ----------
         Total current assets................................           51,601         41,548
Property and equipment, net..................................            2,250          4,039
Intangible assets, net.......................................            1,922          1,187
Long-term investments                                                        -            321
Deposits.....................................................               43             47
                                                                    ----------     ----------
                                                                         4,215          5,594
                                                                    ----------     ----------
                                                                    $   55,816     $   47,142
                                                                    ==========     ==========
LIABILITIES AND SHAREHOLDERS' EQUITY
Accounts payable.............................................       $    1,370     $    2,272
Accrued and other liabilities................................            3,390          3,841
Current portion of capital lease obligations.................              105             53
Current portion of note payable..............................                -            800
                                                                    ----------     ----------
         Total current liabilities...........................            4,865          6,966
                                                                    ----------     ----------
Capital lease obligations, net of current portion............               40
Note payable, net of current portion.........................                -          1,000
                                                                    ----------     ----------
Total liabilities............................................            4,905          7,966
Shareholders' equity
   Common stock, no par value; 100,000 shares
     authorized, 15,524 and 15,722 (unaudited) issued
     and outstanding at December 31, 1999 and September 30,
     2000, respectively......................................           66,587         66,756
   Additional paid-in capital................................            2,858          2,816
   Deferred stock compensation...............................           (1,466)          (732)
   Accumulated deficit.......................................          (17,068)       (29,664)
                                                                    ----------     ----------
         Total shareholders' equity..........................           50,911         39,176
                                                                    ----------     ----------
                                                                    $   55,816     $   47,142
                                                                    ==========     ==========
</TABLE>


    The accompanying notes are an integral part of these financial statements.



                                       1
<PAGE>

                                  APTIMUS, INC.
                            STATEMENTS OF OPERATIONS
                      (IN THOUSANDS, EXCEPT PER SHARE DATA)
                                   (UNAUDITED)


<TABLE>
                                                                   THREE MONTHS ENDED                   NINE MONTHS ENDED
                                                                      September 30,                       September 30,
                                                              ----------------------------        ----------------------------
                                                                 1999               2000             1999              2000
                                                              ---------         ----------        ---------        -----------
<S>                                                           <C>               <C>               <C>               <C>
Net revenues.........................................         $  2,386          $   5,602         $  4,450          $  16,626
Cost of revenues.....................................              149                720              339              1,735
                                                              ---------         ----------        ---------        -----------
Gross profit.........................................            2,237              4,882            4,111             14,891
                                                              ---------         ----------        ---------        -----------
Operating expenses
   Sales and marketing...............................            4,640              7,333            8,782             23,355
   Research and development..........................              254                636              576              1,612
   General and administrative........................              310                640              772              2,339
   Equity-based compensation.........................              235                191              856                691
   Depreciation and amortization.....................              366                503              626              1,406
                                                              ---------         ----------        ---------        -----------
         Total operating expenses....................            5,805              9,303           11,612             29,403
                                                              --------          ---------         --------         ----------
Operating loss.......................................           (3,568)            (4,421)          (7,501)           (14,512)
Interest expense.....................................                9                 54               32                 65
Other income, net....................................              (69)              (627)            (156)            (1,942)
                                                              ---------         ----------        ---------        -----------
Net loss.............................................         $ (3,508)         $  (3,848)        $ (7,377)         $ (12,635)
                                                              =========         ==========        =========         ==========
Basic and diluted net loss per share.................         $  (0.42)         $   (0.25)        $  (0.90)         $   (0.81)
                                                              =========         ==========        =========         ==========
Weighted-average shares used in computing basic
   and diluted net loss per share....................            8,350             15,682            8,239             15,630
                                                              =========         ==========        =========         ==========
</TABLE>


   The accompanying notes are an integral part of these financial statements.



                                       2
<PAGE>

                                  APTIMUS, INC.
                       CONDENSED STATEMENTS OF CASH FLOWS
                                 (IN THOUSANDS)
                                   (UNAUDITED)


<TABLE>
                                                                                             NINE MONTHS ENDED
                                                                                               September 30,
                                                                                           1999             2000
                                                                                        -----------      ----------
<S>                                                                                     <C>              <C>
CASH FLOWS FROM OPERATING ACTIVITIES
  Net loss........................................................................      $   (7,377)      $ (12,635)
  Adjustments to reconcile net loss to net cash used in
    operating activities
      Depreciation and amortization...............................................             669           1,491
      Bad debt expense............................................................             126           1,247
      Amortization of deferred compensation.......................................             450             691
      Compensation on shares sold to an employee by a principle shareholder.......             406
      (Gain) loss on disposal of property and equipment...........................             (10)             (4)
      Amortization of discount on short-term investments..........................             (14)            (98)
      Changes in assets and liabilities, net of impact of acquisitions:
        Accounts receivable.......................................................          (1,805)         (3,706)
        Prepaid expenses and other assets.........................................             (46)           (627)
        Accounts payable..........................................................             164             902
        Accrued and other liabilities.............................................             576             451
                                                                                        -----------      ----------
        Net cash used in operating activities.....................................          (6,861)        (12,288)
                                                                                        -----------      ----------
CASH FLOWS FROM INVESTING ACTIVITIES
  Purchases of property and equipment.............................................          (1,042)         (2,547)
  Proceeds from disposal of property and equipment................................               -               7
  Payments for business combinations..............................................          (1,666)              -
  Purchase of short-term investments..............................................          (1,536)        (13,352)
  Sale of short-term investments..................................................           1,500          14,000
  Purchase of long-term investments...............................................               -            (321)
                                                                                        -----------      ----------
        Net cash used in investing activities.....................................          (2,744)         (2,213)
                                                                                        -----------      ----------
CASH FLOWS FROM FINANCING ACTIVITIES
  Principal payments under capital leases.........................................             (82)            (92)
  Proceeds from note payable......................................................               -           2,000
  Principal paid on note payable..................................................               -            (200)
  Repurchase of common stock......................................................            (400)           (130)
  Issuance of common stock, net of issuance costs.................................             109             338
  Issuance of series B convertible preferred stock................................           8,615               -
                                                                                        -----------      ----------
        Net cash provided by financing activities.................................           8,242           1,916
                                                                                        -----------      ----------
Net increase in cash and cash equivalents.........................................          (1,363)        (12,585)
Cash and cash equivalents at beginning of period..................................           2,892          33,795
                                                                                        -----------      ----------
Cash and cash equivalents at end of period........................................      $    1,529       $  21,210
                                                                                        ===========      ==========

</TABLE>


    The accompanying notes are an integral part of these financial statements.



                                       3
<PAGE>

                                  APTIMUS, INC.
                          NOTES TO FINANCIAL STATEMENTS
                                   (UNAUDITED)


1.   BASIS OF PRESENTATION

     The interim  condensed  financial  statements  are  unaudited and have been
     prepared  on the same  basis as the  annual  financial  statements.  In the
     opinion  of  management,   the  interim  data  includes  all   adjustments,
     consisting only of normal recurring adjustments necessary to present fairly
     the  Company's  financial  position as of September  30,  2000,  results of
     operations for the three and nine months ended  September 30, 1999 and 2000
     and cash flows for the nine months ended September 30, 1999 and 2000.

     The unaudited  financial  statements should be read in conjunction with the
     Company's  audited  financial  statements and the notes thereto included in
     the  Company's  Annual  Report on Form 10-K filed with the  Securities  and
     Exchange  Commission on March 30, 2000.  The results of operations  for the
     three  and  nine  months  ended  September  30,  2000  are not  necessarily
     indicative of the results to be expected for any subsequent  quarter or the
     entire year ending December 31, 2000.

2.   REVENUE RECOGNITION

     The Company has several revenue sources from its online  marketing  service
     activities, including lead generation, advertising, list rental, barter and
     transaction fees.

     Lead  generation  revenues  consist of fees  received,  generally  on a per
     inquiry basis,  for delivery of leads to clients.  Revenue is recognized in
     the period the leads are provided to the client.

     Advertising  revenues  consist  of email  newsletter  sponsorships,  banner
     advertising,  and anchor  positions.  Newsletter  sponsorship  revenues are
     derived  from  a  fixed  fee  or a fee  based  on  the  circulation  of the
     newsletter. Newsletter sponsorship revenues are recognized in the period in
     which the newsletter is delivered.  Banner advertising and anchor positions
     can be based on  impressions,  fixed  fees,  or click  throughs.  Fixed fee
     contracts,  which  range from three  months to two  years,  are  recognized
     ratably  over  the  term of the  agreement,  provided  that no  significant
     Company obligations remain. Revenue from impressions or click through based
     contracts is recognized  based on the  proportion of  impressions  or click
     throughs delivered,  to the total number of guaranteed impressions or click
     throughs provided for under the related contracts.

     List rental  revenues  are  received  from the rental of customer  names to
     third  parties  through the use of list  brokers.  Revenue from list rental
     activities  is recognized in the period the names are delivered by the list
     broker to the third party.

     Also included in net revenues are barter revenues generated from exchanging
     lead generation and advertising  services for  advertising  services.  Such
     transactions  are recorded at the lower of the estimated  fair value of the
     advertisements  received or delivered.  Revenue from barter transactions is
     recognized when  advertising or lead  generation is provided,  and services
     received  are  charged to expense  when used.  For the three  months  ended
     September  30, 2000 and 1999 barter  revenues  were  $593,000 and $130,000,
     respectively.  For the nine months ended September 30, 2000 and 1999 barter
     revenues were $1,266,000 and $376,000, respectively.

3.   NET LOSS PER SHARE

     Basic net loss per share  amounts are  computed by dividing the net loss by
     the weighted  average number of shares of common stock  outstanding  during
     the period.  Diluted net loss per share  represents the net loss divided by
     the   weighted-average   number  of  shares   outstanding,   including  the
     potentially dilutive impact of common stock options and warrants. Basic and
     diluted net loss per share are equal for all periods  presented because the
     impact of common stock equivalents is antidilutive.



                                       4
<PAGE>

     The  following  table  sets forth the  computation  of the  numerators  and
     denominators in the basic and diluted net loss per share  calculations  for
     the periods  indicated  and those common stock  equivalent  securities  not
     included in the diluted net loss per share calculation:

<TABLE>
                                                             THREE MONTHS ENDED                   NINE MONTHS ENDED
                                                                September 30,                       September 30,
                                                      -------------------------------       -------------------------------
                                                                (UNAUDITED)                         (UNAUDITED)
                                                           1999              2000               1999              2000
                                                      -------------     -------------       -------------     -------------
<S>                                                      <C>               <C>               <C>               <C>
Numerator:
  Net loss.......................................        $ (3,508)         $  (3,848)        $ (7,377)         $ (12,635)
                                                         =========         ==========        =========         ==========
Denominator:
  Weighted average shares used in computing
    net loss per share...........................           8,350             15,682            8,239             15,630
                                                         =========         ==========        =========         ==========
Potentially dilutive securities consist of
  the following:
    Options to purchase common stock.............             958              1,546              958              1,546
    Warrants to purchase common stock............              28                 16               28                 16
    Series B convertible preferred stock.........           1,890                  -            1,890                  -
    Warrants to purchase Series B convertible
      preferred stock............................           1,621                  -            1,621                  -
                                                         ---------         ----------        ---------         ----------
                                                            4,497              1,562            4,497              1,562
                                                         =========         ==========        =========         ==========
</TABLE>


4.   LONG-TERM INVESTMENTS

     Long-term  investments consist of minority equity investments in non-public
     companies.  These investments are being accounted for on the cost basis and
     will be evaluated for impairment each quarter.










                                       5
<PAGE>

ITEM 2: MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
        AND RESULTS OF OPERATIONS

     The  following  discussion  of  the  financial  condition  and  results  of
operations of the Company contains forward-looking statements within the meaning
of section 27A of the  Securities  Act of 1933 and section 21E of the Securities
Exchange Act of 1934.  The  Company's  actual  results and the timing of certain
events could differ materially from those  anticipated in these  forward-looking
statements as a result of certain factors  including,  but not limited to, those
described  in  connection  with the forward  looking  statement  and the factors
listed on Exhibit 99 to this report,  which factors are hereby  incorporated  by
reference in this report.

     In some cases,  you can identify  forward-looking  statements by our use of
words such as "may," "will,"  "should,"  "could,"  "expect,"  "plan,"  "intend,"
"anticipate," "believe," "estimate," "predict," "potential" or "continue" or the
negative  or other  variations  of these  words,  or other  comparable  words or
phrases.

     Although  we believe  the  expectations  reflected  in our  forward-looking
statements  are  reasonable,  we  cannot  guarantee  future  results,  levels of
activity,  performance or achievements or other future events. Moreover, neither
we nor anyone else assumes  responsibility  for the accuracy and completeness of
forward-looking  statements.  We  are  under  no  duty  to  update  any  of  our
forward-looking  statements after the date of this filing.  You should not place
undue reliance on forward-looking statements.

OVERVIEW

     Aptimus is an online direct  marketing  service that generates sales leads,
creates product  awareness,  and initiates  consumer  purchases through multiple
online marketing vehicles,  including free and trial offers, banner advertising,
email newsletter sponsorships, and others. Our services are provided through our
network    of   Web    sites   at    www.freeshop.com,    www.desteo.com,    and
www.catalogsite.com, and through direct email communications.

     We began our direct marketing  business in 1994 as the FreeShop division of
Online  Interactive,  Inc.  In June 1997,  Online  Interactive  transferred  the
FreeShop division to FreeShop International,  Inc., a newly formed, wholly owned
subsidiary,  and spun off FreeShop  International  through a distribution to its
shareholders.  On February 19, 1999, FreeShop  International changed its name to
FreeShop.com,  Inc. Subsequently, on October 16, 2000 FreeShop.com, Inc. changed
its name to Aptimus, Inc.

     We  derive  our  revenues   primarily  from  online  lead   generation  and
advertising  contracts.  We receive  lead  generation  revenues  when we deliver
customer  information to a marketer in connection with an offer on our Web site.
We  receive  advertising  revenues  from  sales  of  banner  advertising,   site
sponsorships and newsletter sponsorships.  We also derive a small portion of our
lead generation  revenues from the rental of customer names and street addresses
to third parties.  Lead generation  pricing is based on cost per lead and varies
depending on the type of offer.  Generally,  pricing of  advertising is based on
cost per  impression  or cost per click  through.  The  services  we deliver are
primarily sold under short-term agreements that are subject to cancellation.  We
recognize revenues in the period in which we deliver the service.

     In the quarters ended  September 30, 1999 and 2000 our ten largest  clients
accounted for 37.4% and 54.8% of our revenues, respectively.  During the quarter
ended September 30, 1999 no client  accounted for more than 10% of our revenues.
In the quarter ended September 30, 2000 two clients  accounted for more than 10%
of revenues.  The  Financial  Cafe,  LLC  accounted  for 15.0% and Topica,  Inc.
accounted for 13.4% of our revenues. In the nine months ended September 30, 1999
and 2000 our ten largest clients  accounted for 30.1% and 37.8% of our revenues,
respectively.  No single  client  accounted for more than 10% of our revenues in
the nine months ended September 30, 1999 and 2000.

     Our business  has been  operating at a loss and  generating  negative  cash
flows from  operations  since  inception.  As of September  30, 2000,  we had an
accumulated  deficit of  approximately  $29.7  million.  We plan to continue the
level of our  investment in marketing and  promotion,  development of technology
and expansion of our business.  As a result,  our losses and negative cash flows
are likely to  continue.  We have  experienced  rapid  growth and have a limited
operating history. Because of this we believe period-to-period comparison of our
operating results is not meaningful and the results for any period should not be
relied upon as an indication of future performance.



                                       6
<PAGE>

RESULTS OF OPERATIONS

Revenues

     We  derive  our  revenues   primarily  from  online  lead   generation  and
advertising contracts.  Our revenues increased by $3.2 million, or 135%, to $5.6
million in the quarter ended  September 30, 2000 compared to $2.4 million in the
same  quarter of 1999.  On a year to date basis net revenues  have  increased by
$12.2  million or 274% to $16.6  million,  compared to $4.4 million in the first
nine  months of 1999.  This  growth in revenue  was  primarily  attributable  to
continued increases in the size of our email newsletter list, an increase in the
number of visits to our Web sites and an  increase  in the number of emails sent
to each club member. An increase in visits to our Web sites provides more banner
and anchor  inventory  and increased  lead  generation  revenues.  Revenues from
advertising  services were $2.9 million in the quarter ended September 30, 2000,
compared to $1.1 million in the same quarter of the prior year.

Cost of Revenues

     Cost of revenues  consists of expenses  associated with the maintenance and
usage of the Company's Web sites,  including Internet connection charges,  email
delivery costs, banner ad serving fees, equipment and software  depreciation and
personnel costs. Cost of revenues increased to $0.7 million in the quarter ended
September  30, 2000 from $0.1 million in the same quarter of 1999.  On a year to
date basis cost of revenues  increased  to $1.7 million from $0.3 million in the
first nine months of 1999.  The increase was primarily  due to additional  email
delivery  costs,  depreciation  of additional  equipment and personnel  costs to
support  our  growth.  Gross  margin  decreased  to 87.1% in the  quarter  ended
September  30, 2000,  from 93.8% in the same quarter of 1999.  On a year to date
basis gross  margin  decreased  to 89.6% in the first nine months of the year in
2000 from 92.4% for the same  period in 1999.  The  decline  in gross  margin is
primarily  attributable  to the increased  email delivery costs. We expect gross
margin to remain at these  levels in the  short-term  as we continue to increase
our  Internet  connection  capacity,   hardware,  email  delivery  and  software
investments, and personnel costs in order to support our growth.

Sales and Marketing

     Sales and marketing expenses consist primarily of marketing and promotional
costs related to developing our brands and  generating  visits to our Web sites,
as well as personnel and other costs.  Sales and marketing expenses increased by
$2.7  million  to $7.3  million,  or  131% of  revenues,  in the  quarter  ended
September 30, 2000 compared to $4.6  million,  or 195% of revenues,  in the same
quarter  of 1999.  On a year to date basis  sales and  marketing  expenses  have
increased by $14.5 million to $23.3  million,  or 141% of revenues,  compared to
$8.8  million,  or 197% of  revenues,  in the first  nine  months  of 1999.  The
increase in absolute  dollars was due primarily to increases in advertising  and
brand  awareness  spending and increases in personnel  costs.  The decrease as a
percentage of revenue was primarily due to sales and marketing  expenses,  other
than  advertising  spending,  increasing at a lesser rate than  revenues.  On an
absolute  basis,  we expect to  maintain  our  advertising  and brand  awareness
spending in the future at comparable levels.

Research and Development

     Research and development expenses primarily include personnel costs related
to maintaining and enhancing the features,  content and functionality of our Web
site and related systems.  Research and development  expenses  increased by $0.3
million to $0.6 million, or 11% of revenues,  in the quarter ended September 30,
2000 compared to $0.3 million, or 11% of revenues,  in the same quarter of 1999.
On a year to date basis research and development expenses have increased by $1.0
million to $1.6 million, or 10% of revenues, compared to $0.6 million, or 13% of
revenues, in the first nine months of 1999. The increase in absolute dollars was
primarily  due to hiring  additional  staff to  support  our  growth,  continued
improvements in our internal  systems and  enhancements  and modification to our
Web  site.  Research  and  development  as a  percentage  of  revenues  remained
relatively consistent.

General and Administrative

     General  and  administrative  expenses  primarily  consist  of  management,
financial  and   administrative   personnel   expenses  and  related  costs  and
professional service fees. General and administrative expenses increased by $0.3



                                       7
<PAGE>

million to $0.6 million, or 11% of revenues,  in the quarter ended September 30,
2000 compared to $0.3 million, or 13% of revenues,  in the same quarter of 1999.
On a year to date basis general and  administrative  expenses have  increased by
$1.6 million to $2.3 million,  or 14% of revenues,  compared to $0.7 million, or
17% of  revenues,  in the first nine  months of 1999.  The  increase in absolute
dollars was primarily due to a one-time  write-off of costs  associated with the
Company's   cancelled   secondary   offering,   increased  personnel  costs  and
professional  service fees  necessary  to support our growth.  The decrease as a
percentage of revenue is primarily  due to revenues  increasing at a faster rate
than general and administrative expenses.

Equity-Based Compensation

     Equity-based  compensation  expenses  consist of  amortization  of unearned
compensation  recognized in connection  with stock  options and  recognition  of
expenses  when our  principal  shareholders  sell our  stock  to  employees  and
directors  at a price below the then  estimated  fair market value of our common
stock.  Unearned  compensation  is recorded based on the intrinsic value when we
issue stock options to employees  and  directors at an exercise  price below the
estimated  fair market value of our common stock at the date of grant.  Unearned
compensation  is also recorded  based on the fair value of the option granted as
calculated using the Black-Scholes option pricing model when options or warrants
are issued to non-employees. Unearned compensation is amortized over the vesting
period of the option or warrant.  Equity-based  compensation  expenses  remained
consistent at $0.2 million,  or 3% of revenues,  in the quarter ended  September
30, 2000  compared to $0.2 million,  or 10% of revenues,  in the same quarter of
1999. On a year to date basis equity-based  compensation expenses have decreased
by $0.2 million to $0.7 million, or 4% of revenues, compared to $0.9 million, or
19% of  revenues,  in the first nine  months of 1999.  The  decrease in absolute
dollars and as a percentage of revenue  resulted  primarily from  recognition of
$0.4  million  of  expense  associated  with the sale of shares  by a  principle
shareholder  to an employee in April of 1999.  This has been offset by increases
in expense due to issuing  options with  exercise  prices lower than the closing
price on the  date  granted.  We  expect  equity-based  compensation  to  remain
relatively consistent over the next few quarters.

Depreciation and Amortization

     Depreciation  and  amortization  expenses consist of depreciation on leased
and owned computer equipment,  software,  office equipment, and office furniture
and amortization on intellectual  property,  non-compete agreements and goodwill
from  acquisitions.  Depreciation  and amortization  expenses  increased by $0.1
million to $0.5 million,  or 9% of revenues,  in the quarter ended September 30,
2000 compared to $0.4 million, or 15% of revenues,  in the same quarter of 1999.
On a year to date basis depreciation and amortization expenses have increased by
$0.8 million to $1.4 million,  or 9% of revenues,  compared to $0.6 million,  or
14% of revenues,  in the first nine months of 1999.  The increase  resulted from
the depreciation of approximately $4.0 million in equipment, software, furniture
and leasehold improvements acquired from October 1999 through September 2000 and
the amortization of approximately  $2.7 million in intangible  assets related to
the acquisition of substantially all of the assets of Commonsite, LLC and Travel
Companions International,  Inc. in May of 1999. We are amortizing the intangible
assets  over  varying  periods  up to a  maximum  period  of five  years.  As of
September 30, 2000, $1.2 million of intangible assets remain to be amortized.

Interest Expense

     Interest  expense  primarily  relates to a $2 million  note payable used to
purchase capital equipment and capital equipment leases,  and totaled $54,000 in
the quarter ended  September 30, 2000 and $9,000 in the same quarter of 1999. On
a year to date basis interest  expense  totaled $65,000 and $32,000 in the first
nine months of 2000, and 1999,  respectively.  Interest  expense for the quarter
and on a year to date basis increased as a result of interest  related to a $2.0
million note payable with Imperial Bank, the proceeds of which have been used by
the  Company  to  purchase   equipment,   software,   furniture   and  leasehold
improvements.

Other Income, Net

     Other income, net consists primarily of interest income.  Other income, net
increased by $0.5  million to $0.6,  or 11% of  revenues,  in the quarter  ended
September  30, 2000  compared to $0.1  million,  or 3% of revenues,  in the same
quarter of 1999. On a year to date basis other income, net has increased by $1.7
million to $1.9 million, or 12% of revenues,  compared to $0.2 million, or 4% of
revenues, in the first nine months of 1999. The increase in other



                                       8
<PAGE>

income,  net was due to higher cash balances  resulting  from our IPO. We expect
interest  income to decline  slightly over the next several  quarters as cash is
used in operating, investing and financing activities.

Income Taxes

     No  provision  for federal  income  taxes has been  recorded for any of the
periods presented due to the Company's current loss position.

LIQUIDITY AND CAPITAL RESOURCES

     Since we began  operating as an  independent  company in June 1997, we have
financed our  operations  primarily  through the issuance of equity  securities.
Gross  proceeds  from the issuance of stock  through  September 30, 2000 totaled
approximately  $65.4  million,  including  $21.5 million  raised from  Fingerhut
Companies,  Inc. and $41.1 million raised in our initial public offering.  As of
September  30,  2000,  we had  approximately  $34.6  million  in cash  and  cash
equivalents and short-term investments and working capital of $34.6 million.

     Net cash used in operating activities was $12.3 million and $6.9 million in
the nine months ended  September 30, 2000 and 1999,  respectively.  Cash used in
operating  activities  for each period  resulted  primarily  from net losses and
increases in accounts  receivable  and prepaid  expenses,  which were  partially
offset by increases in accounts payable and accrued liabilities.

     Net cash used in investing  activities was $2.1 million and $2.7 million in
the nine months ended  September  30, 2000 and 1999,  respectively.  In the nine
months ended  September 30, 2000,  $14 million was received from the maturity of
commercial  paper  purchased  in  1999,  $13.4  million  was  used  to  purchase
commercial  paper;  $2.5  million  was  used to  purchase  equipment,  software,
leasehold  improvements and furniture and $0.3 million was invested in long-term
investments.  In the nine months ended September 30, 1999, $1.0 million was used
for purchases of equipment, software, leasehold improvements and furniture, $1.7
million was used in the  acquisitions  of Catalog Site and World Wide  Brochures
and $1.5 million was used to purchase  short-term  investments  which matured in
the first quarter of 2000.

     Net cash provided by financing activities was $1.9 million and $8.2 million
in the nine months ended September 30, 2000 and 1999, respectively.  In the nine
months ended  September  30,  2000,  net cash  provided by financing  activities
resulted  primarily  from proceeds of a $2.0 million note  payable.  In the nine
months ended  September  30,  1999,  net cash  provided by financing  activities
resulted  primarily from $8.6 million  received from the sale of preferred stock
pursuant to the exercise of warrants.

     We believe our current cash and cash equivalents and short-term investments
will be sufficient to meet our  anticipated  cash needs for working  capital and
capital expenditures for at least the next 12 months. Although we have increased
revenues, our expenses also have continued to increase, and we expect this trend
to continue in the near future.  Although we believe we have sufficient cash and
cash equivalents and short-term  investments to fund our operations for at least
the next 12 months, our cash requirements  depend on several factors,  including
without  limitation,   the  level  of  expenditures  on  advertising  and  brand
awareness,  the  rate  of  market  acceptance  of our  services,  the  level  of
investment to improve and expand our  technological  capabilities and the extent
to which we use cash for acquisitions and strategic  investments.  Unanticipated
expenses,  poor financial  results or unanticipated  opportunities  that require
financial commitments could give rise to earlier financing  requirements.  If we
raise  additional  funds  through  the  issuance of equity or  convertible  debt
securities,  the percentage  ownership of our shareholders would be reduced, and
these securities might have rights, preferences or privileges senior to those of
our common stock.  Additional  financing may not be available on terms favorable
to the  Company,  or at all.  If  adequate  funds are not  available  or are not
available on acceptable terms, our ability to fund our expansion, take advantage
of business opportunities,  develop or enhance services or products or otherwise
respond to competitive  pressures would be significantly  limited,  and we might
need to significantly restrict our operations.

YEAR 2000 ISSUES

     Because  many  computer  applications  have been  written  using two digits
rather than four to define the applicable year, some date-sensitive software may
recognize a date using "00" as the year 1900 rather than the year 2000. The



                                       9
<PAGE>

year 2000 issue  could  result in system  failures  or  miscalculations  causing
disruptions of operations, including disruptions of our Web sites.

     To  our  knowledge,  we  have  not  experienced  any  systems  failures  or
disruptions of our  operations or Web sites  resulting from the year 2000 issue,
although we continue to monitor our systems.

     To date, we have spent  approximately  $40,000 on year 2000 compliance.  At
this time, we do not expect to incur future  expenditures  relating to year 2000
compliance matters.

ITEM 3: QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

     Substantially  all of  our  cash  equivalents,  short-term  securities  and
capital lease  obligations are at fixed interest  rates,  and therefore the fair
value of these  instruments  is  affected by changes in market  interest  rates.
However,  as of September 30, 2000, all of our cash  equivalents  and all of our
short-term  securities  mature within three months. As of September 30, 2000, we
believe the reported  amounts of cash  equivalents,  short-term  securities  and
capital lease obligations to be reasonable  approximations of their fair values.
As a result,  we  believe  that the  market  risk  arising  from our  holding of
financial instruments is minimal.

PART II - OTHER INFORMATION

ITEM 1.  LEGAL PROCEEDINGS

     As of the date hereof,  there is no material litigation pending against the
Company.  From time to time,  the  Company is a party to  litigation  and claims
incident to the ordinary course of business. While the results of litigation and
claims cannot be predicted with certainty,  the Company  believes that the final
outcome of such matters will not have a material adverse effect on the Company's
business, financial condition, results of operations and cash flows.

ITEM  2. CHANGES IN SECURITIES AND USE OF PROCEEDS

(a)  Changes in Securities

     There were no changes in the Company's  securities  during the three months
ended September 30, 2000.

(b)  Use of proceeds

     On September 27, 1999,  the  Securities  and Exchange  Commission  declared
effective  the  Company's  Registration  Statement,  on  Form  S-1  (333-81151).
Pursuant to this Registration  Statement,  on October 1, 1999 the Company closed
its initial public offering of 3,200,000 shares of the Company's common stock at
an initial  public  offering  price of $12.00 per share  (the  "Offering").  Net
proceeds to the Company,  after  calculation of the  underwriters'  discount and
commissions,  from the Offering totaled $35,712,000. In addition, on October 25,
1999,  the  Company  sold  480,000  additional  shares  under the  underwriters'
overallotment option. Total net proceeds from the overallotment were $5,356,800.
As of September 30, 2000, approximately $35.2 million of the proceeds from these
transactions  had been used,  primarily for marketing and other working  capital
and approximately  $5.9 million had been used to purchase  computers,  software,
furniture and leasehold  improvements.  Until the proceeds are used they will be
invested in short-term commercial paper.

(c)  Sales of Unregistered Securities

     None.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

     None.



                                       10
<PAGE>

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     On August 23,  2000,  the Company held its annual  meeting of  shareholders
wherein  the  four  directors  identified  below  were  elected  to serve on the
Company's Board of Directors  until the next annual meeting of shareholders  and
until their  respective  successor is elected and qualified.  The results of the
election were as follows:

     Director                   Votes For               Votes Withheld
----------------------          ---------               --------------
Timothy C. Choate               14,325,423                 11,785
Kirk M. Loevner                 14,325,233                 11,975
John P. Ballantine              14,325,533                 11,675
John B. Balousek                14,325,233                 11,975


     In addition,  the  shareholders  approved the adoption of an Employee Stock
Purchase Plan  ("Plan"),  which Plan provides for a means by which  employees of
the  Company can  purchase  shares of the  Company's  common  stock  pursuant to
planned payroll deductions. The results of the vote on approval of the Plan were
as follows:


<TABLE>
     Matter                 Votes For       Votes Against       Abstentions     Broker Non-Votes
----------------------      ---------       -------------       -----------     ------------------
<S>                        <C>              <C>                 <C>             <C>
Employee Stock             11,868,339          122,149             3,012           2,343,708
Purchase Plan
</TABLE>


ITEM 5. OTHER INFORMATION

(a)  Name Change.

     On October 16, 2000, the Company changed its name from  FreeShop.com,  Inc.
to Aptimus,  Inc. In conjunction with this change,  the Company's trading symbol
on the Nasdaq National Market was changed from FSHP to APTM.


ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

(a)  The following exhibits are filed as part of this report:

     Exhibit
     Number             Description
     ------             -----------
      27.1              Financial Data Schedule.
      99.1              Analysis of Risk Factors


(b)  Reports on Form 8-K:

     None.



                                       11
<PAGE>

                                   SIGNATURES

    Pursuant to the  requirements  of the  Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                                         FREESHOP.COM, INC.


Date:  November 14, 2000                  By:  /s/ JOHN A. WADE
                                               ---------------------------------
                                               Name:  John A. Wade
                                               Title: Chief Financial Officer














                                       12
<PAGE>

                                 EXHIBIT INDEX


Exhibit
Number             Description
------             -----------
27.1               Financial Data Schedule.

99.1               Analysis of Risk Factors





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