NATIONWIDE VARIABLE ACCOUNT -10
N-30D, 2000-03-09
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<PAGE>   1
                                                                     '99
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Nationwide(R) Variable Account - 10
December 31, 1999






[The BEST of AMERICA(R) LOGO]





                                                                   ANNUAL REPORT









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                                                       [LOGO-NATIONWIDE]


                                              Nationwide Life Insurance Company
                                                  Home Office: Columbus, Ohio


APO - 4740(12/99)
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                                [LOGO-NATIONWIDE]


                       NATIONWIDE LIFE INSURANCE COMPANY
                 ONE NATIONWIDE PLAZA, COLUMBUS, OHIO 43215-2220







                           [Photograph of president]





                              PRESIDENT'S MESSAGE

We at Nationwide Life Insurance Company are pleased to bring you the 1999 annual
report of the Nationwide Variable Account-10.

During 1999 equity investments extended their spirited advance to a fifth
consecutive year. The S&P 500 was the laggard of the major indices with a
year-over-year change of a respectable 19.53%. The NASDAQ topped the list at
over 85% with the other indices falling into line nearer the lower end of the
range. Fixed earnings investments did not fare as well in the current
environment of rising interest rates.

The U.S. economy remains strong, inflation remains docile and the available
labor pool is incessantly tight. Against this good-news-bad-news backdrop, the
Federal Reserve is increasingly concerned that recent productivity gains will
subside and ignite wage inflation. To date, the Fed has hiked short-term
interest rates a quarter percentage point on four occasions since last June.
Prospectively, they may well become more aggressive in their preemptive efforts
to dampen economic growth and avoid a new round of inflation.

We believe some caution may be warranted at this juncture. Certain market
sectors are well extended and may inevitably retreat to less lofty valuation
levels. However, we remain bullish for the long-term prospects of financial
assets. Your variable insurance contract provides an excellent resource to help
you achieve your long-term retirement savings and financial planning objectives.

We appreciate your trust in our company and in our investment products, and we
welcome and encourage your feedback.

                              /s/ Joseph J. Gasper

                          Joseph J. Gasper, President
                               February 10, 2000




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                         NATIONWIDE VARIABLE ACCOUNT-10

          STATEMENT OF ASSETS, LIABILITIES AND CONTRACT OWNERS' EQUITY

                                DECEMBER 31, 1999



ASSETS:
   Investments at market value:

      Nationwide SAT - Money Market Fund (NSATMyMkt)
         60,585 shares (cost $60,585) ............................       $60,585
                                                                         -------
            Total investments ....................................        60,585
   Accounts receivable ...........................................             1
                                                                         -------
            Total assets .........................................        60,586
ACCOUNTS PAYABLE .................................................             -
                                                                         -------
CONTRACT OWNERS' EQUITY (NOTE 4) .................................       $60,586
                                                                         =======























See accompanying notes to financial statements.


                                       4
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NATIONWIDE VARIABLE ACCOUNT-10

STATEMENTS OF CHANGES IN
CONTRACT OWNERS' EQUITY
- --------------------------------
STATEMENTS OF OPERATIONS
- --------------------------------
FOR THE PERIOD DECEMBER 15, 1999
(COMMENCEMENT OF OPERATIONS)
THROUGH DECEMBER 31, 1999


<TABLE>
<CAPTION>
                                                           NSATMYMKT
                                                         -------------
<S>                                                         <C>
INVESTMENT ACTIVITY:
  Reinvested dividends ................................     $    106
  Mortality and expense risk charges
    (note 2) ..........................................          (28)
                                                              ------
    Net investment activity ...........................           78
                                                              ------

  Proceeds from mutual fund shares sold ...............           22
  Cost of mutual fund shares sold .....................          (22)
                                                              ------
    Realized gain (loss) on investments ...............            -
                                                              ------
      Net increase (decrease) in contract owners'
        equity resulting from operations ..............           78
                                                              ------

EQUITY TRANSACTIONS:
  Purchase payments received from
    contract owners ...................................       60,508
                                                              ------
      Net equity transactions .........................       60,508
                                                              ------

NET CHANGE IN CONTRACT OWNERS' EQUITY .................       60,586
CONTRACT OWNERS' EQUITY BEGINNING OF PERIOD ...........            -
                                                              ------
CONTRACT OWNERS' EQUITY END OF PERIOD .................     $ 60,586
                                                              ======
</TABLE>




See accompanying notes to financial statements.



                                       5
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                         NATIONWIDE VARIABLE ACCOUNT-10

                          NOTES TO FINANCIAL STATEMENTS

                                DECEMBER 31, 1999




(1)  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     (a) Organization and Nature of Operations

         The Nationwide Variable Account-10 (the Account) was established
         pursuant to a resolution of the Board of Directors of Nationwide Life
         Insurance Company (the Company) on March 31, 1999. The Account has been
         registered as a unit investment trust under the Investment Company Act
         of 1940.

         The Company offers tax qualified and non-tax qualified Individual
         Deferred Variable Annuity Contracts through the Account. The primary
         distribution for the contracts is through the brokerage community;
         however, other distributors are utilized.

     (b) The Contracts

         Only contracts without a sales charge, but with certain other fees are
         offered for purchase. See note 2 for a discussion of contract expenses.

         Contract owners in either the accumulation or payout phase may invest
         in the following:

              Portfolios of the American Century Variable Portfolios, Inc.
                (American Century VP);
                  American Century VP - American Century VP Income & Growth
                  (ACVPIncGr)
                  American Century VP - American Century VP International
                  (ACVPInt)
                American Century VP - American Century VP Value (ACVPValue)

              The Dreyfus Socially Responsible Growth Fund, Inc. (DrySRGro)

              Dreyfus Stock Index Fund (DryStkIx)

              Portfolio of the Dreyfus Investment Portfolios (Dreyfus IP);
                Dreyfus IP - European Equity Portfolio (DryEuroEq)

              Portfolio of the Dreyfus Variable Investment Fund (Dreyfus VIF);
                Dreyfus VIF - Capital Appreciation Portfolio (DryCapAp)

              Federated Insurance Series - Quality Bond Fund II (FedQualBal)

              Portfolios of the Fidelity Variable Insurance Products Fund
              (Fidelity VIP);
                Fidelity VIP - Equity-Income Portfolio: Service Class
                (FidVIPEIS)
                Fidelity VIP - Growth Portfolio: Service Class (FidVIPGrS)
                Fidelity VIP - High Income Portfolio: Service Class (FidVIPHIS)
                Fidelity VIP - Overseas Portfolio: Service Class (FidVIPOvS)

              Portfolios of the Fidelity Variable Insurance Products Fund II
              (Fidelity VIP-II);
                Fidelity VIP-II - Contrafund Portfolio: Service Class
                (FidVIPConS)

              Portfolio of the Fidelity Variable Insurance Products Fund III
                (Fidelity VIP-III);
                Fidelity VIP-III - Growth Opportunities Portfolio: Service Class
                (FidVIPGrOpS)

              Portfolio of the Morgan Stanley Universal Funds, Inc. (Morgan
              Stanley);
                Morgan Stanley - Emerging Markets Debt Portfolio (MSEmMkt)



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              Funds of the Nationwide Separate Account Trust (Nationwide SAT)
              (managed for a fee by an affiliated investment advisor);
                Nationwide SAT - Balanced Fund (NSATBal)
                Nationwide SAT - Capital Appreciation Fund (NSATCapAp)
                Nationwide SAT - Equity Income Fund (NSATEqInc)
                Nationwide SAT - Global Equity Fund (NSATGlobEq)
                Nationwide SAT - Government Bond Fund (NSATGvtBd)
                Nationwide SAT - High Income Bond Fund (NSATHIncBd)
                Nationwide SAT - Mid Cap Index Fund (NSATMidCap)
                Nationwide SAT - Money Market Fund (NSATMyMkt)
                Nationwide SAT - Multi Sector Bond Fund (NSATMSecBd)
                Nationwide SAT - Select Advisers Small Cap Fund (NSATSmCapGr)
                Nationwide SAT - Small Cap Value Fund (NSATSmCapV)
                Nationwide SAT - Small Company Fund (NSATSmCo)
                Nationwide SAT - Strategic Growth Fund (NSATStrGro)
                Nationwide SAT - Strategic Value Fund (NSATStrVal)
                Nationwide SAT - Total Return Fund (NSATTotRe)

              Portfolios of the Neuberger & Berman Advisers Management Trust
              (Neuberger &Berman AMT);
                Neuberger & Berman AMT - Guardian Portfolio (NBAMTGuard)
                Neuberger & Berman AMT - Mid-Cap Growth Portfolio (NBAMTMCGr)
                Neuberger & Berman AMT - Partners Portfolio (NBAMTPart)

              Funds of the Oppenheimer Variable Account Funds (Oppenheimer VAF);
                Oppenheimer VAF - Aggressive Growth Fund (OppAggGro)
                Oppenheimer VAF - Capital Appreciation Fund (OppCapApp)
                Oppenheimer VAF - Main Street Growth & Income Fund (OppMSGrInc)

              Funds of the Van Eck Worldwide Insurance Trust (Van Eck WIT);
                Van Eck WIT - Worldwide Emerging Markets Fund (VEWrldEMkt)
                Van Eck WIT - Worldwide Hard Assets Fund (VEWrldHAs)

              Portfolio of the Van Kampen Life Investment Trust (Van Kampen
              LIT);
                Van Kampen LIT - Morgan Stanley Real Estate Securities Portfolio
                (VKMSRESec)

              Portfolios of the Warburg Pincus Trust;
                Warburg Pincus Trust - Growth & Income Portfolio (WPGrInc)

         At December 31, 1999, contract owners have only invested in Nationwide
         SAT - Money Market Fund. The contract owners' equity is affected by the
         investment results of the fund, equity transactions by contract owners
         and certain contract expenses (see note 2).

         The accompanying financial statements include only contract owners'
         purchase payments pertaining to the variable portions of their
         contracts and exclude any purchase payments for fixed dollar benefits,
         the latter being included in the accounts of the Company.

         A contract owner may choose from among a number of different underlying
         mutual fund options. The underlying mutual fund options are not
         available to the general public directly. The underlying mutual funds
         are available as investment options in variable life insurance policies
         or variable annuity contracts issued by life insurance companies or, in
         some cases, through participation in certain qualified pension or
         retirement plans.

         Some of the underlying mutual funds have been established by investment
         advisers which manage publicly traded mutual funds having similar names
         and investment objectives. While some of the underlying mutual funds
         may be similar to, and may in fact be modeled after, publicly traded
         mutual funds, the underlying mutual funds are not otherwise directly
         related to any publicly traded mutual fund. Consequently, the
         investment performance of publicly traded mutual funds and any
         corresponding underlying mutual funds may differ substantially.


                                                                     (Continued)

                                       7
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                         NATIONWIDE VARIABLE ACCOUNT-10

                          NOTES TO FINANCIAL STATEMENTS


     (c) Security Valuation, Transactions and Related Investment Income

         The market value of the underlying mutual fund is based on the closing
         net asset value per share at December 31, 1999. The cost of investments
         sold is determined on the specific identification basis. Investment
         transactions are accounted for on the trade date (date the order to buy
         or sell is executed) and dividend income is recorded on the ex-dividend
         date.

     (d) Federal Income Taxes

         Operations of the Account form a part of, and are taxed with,
         operations of the Company which is taxed as a life insurance company
         under the Internal Revenue Code.

         The Company does not provide for income taxes within the Account. Taxes
         are the responsibility of the contract owner upon termination or
         withdrawal.

     (e) Use of Estimates in the Preparation of Financial Statements

         The preparation of financial statements in conformity with generally
         accepted accounting principles may require management to make estimates
         and assumptions that affect the reported amounts of assets and
         liabilities and disclosure of contingent assets and liabilities, if
         any, at the date of the financial statements and the reported amounts
         of revenues and expenses during the reporting period. Actual results
         could differ from those estimates.

     (f) Calculation of Annuity Reserves

         Annuity reserves are computed for contracts in the variable payout
         stage according to industry standard mortality tables. The assumed
         investment return is 3.5 percent unless the annuitant elects otherwise,
         in which case the rate may vary from 3.5 percent to 7 percent, as
         regulated by the laws of the respective states. The mortality risk is
         fully borne by the Company and may result in additional amounts being
         transferred into the Account by the Company to cover greater longevity
         of annuitants than expected. Conversely, if reserves exceed amounts
         required, transfers may be made to the Company.

(2)  EXPENSES

     The Company does not deduct a sales charge from purchase payments received
     from the contract owners. However, if any part of the contract value of
     such contracts is surrendered, the company will, with certain exceptions,
     deduct from a contract owner's contract value a contingent deferred sales
     charge not to exceed 8% of purchase payments surrendered. After 5 years,
     such charge will decline 1% per year, to 0%, after the purchase payment has
     been held in the contract for 13 years. No sales charges are deducted on
     redemptions used to purchase units in the fixed investment options of the
     Company.

     The Company deducts a mortality and expense risk charge assessed through
     the daily unit value calculation equal to an annual rate of 1.40%.

(3)  RELATED PARTY TRANSACTIONS

     The Company performs various services on behalf of the Mutual Fund
     Companies in which the Account invests and may receive fees for the
     services performed. These services include, among other things, shareholder
     communications, preparation, postage, fund transfer agency and various
     other record keeping and customer service functions. These fees are paid to
     an affiliate of the Company.



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(4) COMPONENTS OF CONTRACT OWNERS' EQUITY
     The following is a summary of contract owners' equity at December 31, 1999.

<TABLE>
<CAPTION>
                                                                                           PERIOD
     Contract owners' equity represented by:       UNITS         UNIT VALUE               RETURN(b)
                                                  --------       ---------                ---------

<S>                                               <C>            <C>          <C>            <C>
      Nationwide SAT - Money Market Fund: .....   6,004          10.090878    $ 60,586       1%(a)
                                                  ========       =========
                                                                              $ 60,586
                                                                              =========
</TABLE>


(a)  Non-annualized. The return was computed for the period 12/15/99
     (commencement of operations) through 12/31/99.

(b)  The period return does not include contract charges satisfied by
     surrendering units.



















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                          Independent Auditors' Report
                          ----------------------------



The Board of Directors of Nationwide Life Insurance Company and
   Contract Owners of Nationwide Variable Account-10

      We have audited the accompanying statement of assets, liabilities and
contract owners' equity of Nationwide Variable Account-10 (comprised of the
Nationwide Separate Account Trust-Money Market Fund) (collectively, "the
Account") as of December 31, 1999, and the related statements of operations and
changes in contract owners' equity for the period December 15, 1999
(commencement of operations) through December 31, 1999. These financial
statements are the responsibility of the Account's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.

      We conducted our audit in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. Our procedures included
confirmation of securities owned as of December 31, 1999, by correspondence with
the transfer agents of the underlying mutual funds. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

      In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of the Account as of December
31, 1999, and the results of its operations and its changes in contract owners'
equity for the period December 15, 1999 (commencement of operations) through
December 31, 1999 in conformity with generally accepted accounting principles.

                                                                        KPMG LLP

Columbus, Ohio
February 18, 2000










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                                                                 ---------------
NATIONWIDE LIFE INSURANCE COMPANY                                   Bulk Rate
HOME OFFICE: ONE NATIONWIDE PLAZA - COLUMBUS, OHIO 43215-2220      U.S. Postage
                                                                       PAID
                                                                  Columbus, Ohio
                                                                  Permit No. 521
                                                                 ---------------


































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Insurance Company




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