ASHFORD COM INC
SC 13G, 2000-02-11
HOBBY, TOY & GAME SHOPS
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                                  SCHEDULE 13G

             INFORMATION STATEMENT PURSUANT TO RULES 13d-1 AND 13d-2
                    UNDER THE SECURITIES EXCHANGE ACT OF 1934
                               (Amendment No.___)*

                                   ASHFORD.COM
                               ------------------
                                (Name of Issuer)

                                  COMMON STOCK
                                     ------
                         (Title of Class of Securities)

                                    044093102
                                    ---------
                                 (CUSIP Number)



*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any  subsequent  amendment  containing  information  which  would  alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the Notes)

                               Page 1 of 16 Pages
<PAGE>

<TABLE>
<CAPTION>

<S>                                                                <C>                    <C>
- -----------------------------------------------------                                     -----------------------------------------
CUSIP No. 044093102                                                13G                                Page 2 of 16 Pages
- -----------------------------------------------------                                     -----------------------------------------

- ------------- ---------------------------------------------------------------------------------------------------------------------
     1        NAME OF REPORTING PERSONS
              S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS

              SEQUOIA CAPITAL VIII        94-3294956
- ------------- ---------------------------------------------------------------------------------------------------------------------
     2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                               (a)     [ ]
                                                                                              (b)     [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
     3        SEC USE ONLY


- ------------- ---------------------------------------------------------------------------------------------------------------------
     4        CITIZENSHIP OR PLACE OF ORGANIZATION

              Delaware
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
     NUMBER OF SHARES          5     SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
   REPORTING PERSON WITH                0
                             ------- ----------------------------------------------------------------------------------------------
                               6     SHARED VOTING POWER

                                        903,056
                             ------- ----------------------------------------------------------------------------------------------
                               7     SOLE DISPOSITIVE POWER

                                        0
                             ------- ----------------------------------------------------------------------------------------------
                               8     SHARED DISPOSITIVE POWER

                                        903,056
- ------------- ---------------------------------------------------------------------------------------------------------------------
     9        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

              903,056
- ------------- ---------------------------------------------------------------------------------------------------------------------
     10       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*


- ------------- ---------------------------------------------------------------------------------------------------------------------
     11       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

              2.4%
- ------------- ---------------------------------------------------------------------------------------------------------------------
     12       TYPE OF REPORTING PERSON*

              PN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
                                                         Page 2 of 16 Pages
<PAGE>

<TABLE>
<CAPTION>

<S>                                                                <C>                    <C>
- -----------------------------------------------------                                     -----------------------------------------
CUSIP No. 044093102                                                13G                                Page 3 of 16 Pages
- -----------------------------------------------------                                     -----------------------------------------

- ------------- ---------------------------------------------------------------------------------------------------------------------
     1        NAME OF REPORTING PERSONS
              S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS

              SEQUOIA INTERNATIONAL TECHNOLOGY PARTNERS VIII     94-3294958
- ------------- ---------------------------------------------------------------------------------------------------------------------
     2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                               (a)     [ ]
                                                                                              (b)     [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
     3        SEC USE ONLY


- ------------- ---------------------------------------------------------------------------------------------------------------------
     4        CITIZENSHIP OR PLACE OF ORGANIZATION

              Delaware
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
     NUMBER OF SHARES          5     SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
   REPORTING PERSON WITH                0
                             ------- ----------------------------------------------------------------------------------------------
                               6     SHARED VOTING POWER

                                        11,457
                             ------- ----------------------------------------------------------------------------------------------
                               7     SOLE DISPOSITIVE POWER

                                        0
                             ------- ----------------------------------------------------------------------------------------------
                               8     SHARED DISPOSITIVE POWER

                                        11,457
- ------------- ---------------------------------------------------------------------------------------------------------------------
     9        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

              11,457
- ------------- ---------------------------------------------------------------------------------------------------------------------
     10       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*


- ------------- ---------------------------------------------------------------------------------------------------------------------
     11       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

              Less than 1%
- ------------- ---------------------------------------------------------------------------------------------------------------------
     12       TYPE OF REPORTING PERSON*

              PN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
                                                         Page 3 of 16 Pages
<PAGE>

<TABLE>
<CAPTION>

<S>                                                                <C>                    <C>
- -----------------------------------------------------                                     -----------------------------------------
CUSIP No. 044093102                                                13G                                Page 4 of 16 Pages
- -----------------------------------------------------                                     -----------------------------------------

- ------------- ---------------------------------------------------------------------------------------------------------------------
     1        NAME OF REPORTING PERSONS
              S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS

              SEQUOIA INTERNATIONAL TECHNOLOGY PARTNERS VIII (Q)    94-3294957
- ------------- ---------------------------------------------------------------------------------------------------------------------
     2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                               (a)     [ ]
                                                                                              (b)     [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
     3        SEC USE ONLY


- ------------- ---------------------------------------------------------------------------------------------------------------------
     4        CITIZENSHIP OR PLACE OF ORGANIZATION

              Delaware
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
     NUMBER OF SHARES          5     SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
   REPORTING PERSON WITH                0
                             ------- ----------------------------------------------------------------------------------------------
                               6     SHARED VOTING POWER

                                        59,784
                             ------- ----------------------------------------------------------------------------------------------
                               7     SOLE DISPOSITIVE POWER

                                        0
                             ------- ----------------------------------------------------------------------------------------------
                               8     SHARED DISPOSITIVE POWER

                                        59,784
- ------------- ---------------------------------------------------------------------------------------------------------------------
     9        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

              59,784
- ------------- ---------------------------------------------------------------------------------------------------------------------
     10       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*


- ------------- ---------------------------------------------------------------------------------------------------------------------
     11       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

              Less than 1%
- ------------- ---------------------------------------------------------------------------------------------------------------------
     12       TYPE OF REPORTING PERSON*

              PN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
                                                         Page 4 of 16 Pages
<PAGE>

<TABLE>
<CAPTION>

<S>                                                                <C>                    <C>
- -----------------------------------------------------                                     -----------------------------------------
CUSIP No. 044093102                                                13G                                Page 5 of 16 Pages
- -----------------------------------------------------                                     -----------------------------------------

- ------------- ---------------------------------------------------------------------------------------------------------------------
     1        NAME OF REPORTING PERSONS
              S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS

              SC VIII MANAGEMENT LLC        94-3294955
- ------------- ---------------------------------------------------------------------------------------------------------------------
     2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                               (a)     [ ]
                                                                                              (b)     [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
     3        SEC USE ONLY


- ------------- ---------------------------------------------------------------------------------------------------------------------
     4        CITIZENSHIP OR PLACE OF ORGANIZATION

              Delaware
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
     NUMBER OF SHARES          5     SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
   REPORTING PERSON WITH                0
                             ------- ----------------------------------------------------------------------------------------------
                               6     SHARED VOTING POWER

                                        974,297
                             ------- ----------------------------------------------------------------------------------------------
                               7     SOLE DISPOSITIVE POWER

                                        0
                             ------- ----------------------------------------------------------------------------------------------
                               8     SHARED DISPOSITIVE POWER

                                        974,297
- ------------- ---------------------------------------------------------------------------------------------------------------------
     9        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

              974,297
- ------------- ---------------------------------------------------------------------------------------------------------------------
     10       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*


- ------------- ---------------------------------------------------------------------------------------------------------------------
     11       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

              2.6%
- ------------- ---------------------------------------------------------------------------------------------------------------------
     12       TYPE OF REPORTING PERSON*

              PN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
                                                         Page 5 of 16 Pages
<PAGE>

<TABLE>
<CAPTION>

<S>                                                                <C>                    <C>
- -----------------------------------------------------                                     -----------------------------------------
CUSIP No. 044093102                                                13G                                Page 6 of 16 Pages
- -----------------------------------------------------                                     -----------------------------------------

- ------------- ---------------------------------------------------------------------------------------------------------------------
     1        NAME OF REPORTING PERSONS
              S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS

              SEQUOIA CAPITAL FRANCHISE FUND        94-3324307
- ------------- ---------------------------------------------------------------------------------------------------------------------
     2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                               (a)     [ ]
                                                                                              (b)     [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
     3        SEC USE ONLY


- ------------- ---------------------------------------------------------------------------------------------------------------------
     4        CITIZENSHIP OR PLACE OF ORGANIZATION

              Delaware
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
     NUMBER OF SHARES          5     SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
   REPORTING PERSON WITH                0
                             ------- ----------------------------------------------------------------------------------------------
                               6     SHARED VOTING POWER

                                        1,345,166
                             ------- ----------------------------------------------------------------------------------------------
                               7     SOLE DISPOSITIVE POWER

                                        0
                             ------- ----------------------------------------------------------------------------------------------
                               8     SHARED DISPOSITIVE POWER

                                        1,345,166
- ------------- ---------------------------------------------------------------------------------------------------------------------
     9        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

              1,345,166
- ------------- ---------------------------------------------------------------------------------------------------------------------
     10       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*


- ------------- ---------------------------------------------------------------------------------------------------------------------
     11       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

              3.7%
- ------------- ---------------------------------------------------------------------------------------------------------------------
     12       TYPE OF REPORTING PERSON*

              PN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
                                                         Page 6 of 16 Pages
<PAGE>

<TABLE>
<CAPTION>

<S>                                                                <C>                    <C>
- -----------------------------------------------------                                     -----------------------------------------
CUSIP No. 044093102                                                13G                                Page 7 of 16 Pages
- -----------------------------------------------------                                     -----------------------------------------

- ------------- ---------------------------------------------------------------------------------------------------------------------
     1        NAME OF REPORTING PERSONS
              S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS

              SEQUOIA CAPITAL FRANCHISE PARTNERS        94-3330616
- ------------- ---------------------------------------------------------------------------------------------------------------------
     2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                               (a)     [ ]
                                                                                              (b)     [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
     3        SEC USE ONLY


- ------------- ---------------------------------------------------------------------------------------------------------------------
     4        CITIZENSHIP OR PLACE OF ORGANIZATION

              Delaware
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
     NUMBER OF SHARES          5     SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
   REPORTING PERSON WITH                0
                             ------- ----------------------------------------------------------------------------------------------
                               6     SHARED VOTING POWER

                                        149,463
                             ------- ----------------------------------------------------------------------------------------------
                               7     SOLE DISPOSITIVE POWER

                                        0
                             ------- ----------------------------------------------------------------------------------------------
                               8     SHARED DISPOSITIVE POWER

                                        149,463
- ------------- ---------------------------------------------------------------------------------------------------------------------
     9        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

              149,463
- ------------- ---------------------------------------------------------------------------------------------------------------------
     10       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*


- ------------- ---------------------------------------------------------------------------------------------------------------------
     11       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

              Less than 1%
- ------------- ---------------------------------------------------------------------------------------------------------------------
     12       TYPE OF REPORTING PERSON*

              PN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
                                                         Page 7 of 16 Pages
<PAGE>

<TABLE>
<CAPTION>

<S>                                                                <C>                    <C>
- -----------------------------------------------------                                     -----------------------------------------
CUSIP No. 044093102                                                13G                                Page 8 of 16 Pages
- -----------------------------------------------------                                     -----------------------------------------

- ------------- ---------------------------------------------------------------------------------------------------------------------
     1        NAME OF REPORTING PERSONS
              S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS

              SC FF MANAGEMENT LLC    94-3324306
- ------------- ---------------------------------------------------------------------------------------------------------------------
     2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                               (a)     [ ]
                                                                                              (b)     [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
     3        SEC USE ONLY


- ------------- ---------------------------------------------------------------------------------------------------------------------
     4        CITIZENSHIP OR PLACE OF ORGANIZATION

              Delaware
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
     NUMBER OF SHARES          5     SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
   REPORTING PERSON WITH                0
                             ------- ----------------------------------------------------------------------------------------------
                               6     SHARED VOTING POWER

                                        1,494,629
                             ------- ----------------------------------------------------------------------------------------------
                               7     SOLE DISPOSITIVE POWER

                                        0
                             ------- ----------------------------------------------------------------------------------------------
                               8     SHARED DISPOSITIVE POWER

                                        1,494,629
- ------------- ---------------------------------------------------------------------------------------------------------------------
     9        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

              1,494,629
- ------------- ---------------------------------------------------------------------------------------------------------------------
     10       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*


- ------------- ---------------------------------------------------------------------------------------------------------------------
     11       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

              4.1%
- ------------- ---------------------------------------------------------------------------------------------------------------------
     12       TYPE OF REPORTING PERSON*

              PN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
                                                         Page 8 of 16 Pages
<PAGE>

<TABLE>
<CAPTION>

<S>                                                                <C>                    <C>
- -----------------------------------------------------                                     -----------------------------------------
CUSIP No. 044093102                                                13G                                Page 9 of 16 Pages
- -----------------------------------------------------                                     -----------------------------------------

- ------------- ---------------------------------------------------------------------------------------------------------------------
     1        NAME OF REPORTING PERSONS
              S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS

              MICHAEL MORITZ
- ------------- ---------------------------------------------------------------------------------------------------------------------
     2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                               (a)     [ ]
                                                                                              (b)     [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
     3        SEC USE ONLY


- ------------- ---------------------------------------------------------------------------------------------------------------------
     4        CITIZENSHIP OR PLACE OF ORGANIZATION

              USA
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
     NUMBER OF SHARES          5     SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
   REPORTING PERSON WITH                0
                             ------- ----------------------------------------------------------------------------------------------
                               6     SHARED VOTING POWER

                                        2,468,926
                             ------- ----------------------------------------------------------------------------------------------
                               7     SOLE DISPOSITIVE POWER

                                        0
                             ------- ----------------------------------------------------------------------------------------------
                               8     SHARED DISPOSITIVE POWER

                                        2,468,926
- ------------- ---------------------------------------------------------------------------------------------------------------------
     9        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

              2,468,926
- ------------- ---------------------------------------------------------------------------------------------------------------------
     10       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*


- ------------- ---------------------------------------------------------------------------------------------------------------------
     11       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

              6.7%
- ------------- ---------------------------------------------------------------------------------------------------------------------
     12       TYPE OF REPORTING PERSON*

              IN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
                                                         Page 9 of 16 Pages
<PAGE>

<TABLE>
<CAPTION>

<S>                                                                <C>                    <C>
- -----------------------------------------------------                                     -----------------------------------------
CUSIP No. 044093102                                                13G                                Page 10 of 16 Pages
- -----------------------------------------------------                                     -----------------------------------------

- ------------- ---------------------------------------------------------------------------------------------------------------------
     1        NAME OF REPORTING PERSONS
              S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS

              DOUGLAS LEONE
- ------------- ---------------------------------------------------------------------------------------------------------------------
     2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                               (a)     [ ]
                                                                                              (b)     [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
     3        SEC USE ONLY


- ------------- ---------------------------------------------------------------------------------------------------------------------
     4        CITIZENSHIP OR PLACE OF ORGANIZATION

              USA
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
     NUMBER OF SHARES          5     SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
   REPORTING PERSON WITH                0
                             ------- ----------------------------------------------------------------------------------------------
                               6     SHARED VOTING POWER

                                        2,468,926
                             ------- ----------------------------------------------------------------------------------------------
                               7     SOLE DISPOSITIVE POWER

                                        0
                             ------- ----------------------------------------------------------------------------------------------
                               8     SHARED DISPOSITIVE POWER

                                        2,468,926
- ------------- ---------------------------------------------------------------------------------------------------------------------
     9        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

              2,468,926
- ------------- ---------------------------------------------------------------------------------------------------------------------
     10       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*


- ------------- ---------------------------------------------------------------------------------------------------------------------
     11       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

              6.7%
- ------------- ---------------------------------------------------------------------------------------------------------------------
     12       TYPE OF REPORTING PERSON*

              IN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
                                                         Page 10 of 16 Pages
<PAGE>

<TABLE>
<CAPTION>

<S>                                                                <C>                    <C>
- -----------------------------------------------------                                     -----------------------------------------
CUSIP No. 044093102                                                13G                                Page 11 of 16 Pages
- -----------------------------------------------------                                     -----------------------------------------

- ------------- ---------------------------------------------------------------------------------------------------------------------
     1        NAME OF REPORTING PERSONS
              S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS

              MARK STEVENS
- ------------- ---------------------------------------------------------------------------------------------------------------------
     2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                               (a)     [ ]
                                                                                              (b)     [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
     3        SEC USE ONLY


- ------------- ---------------------------------------------------------------------------------------------------------------------
     4        CITIZENSHIP OR PLACE OF ORGANIZATION

              USA
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
     NUMBER OF SHARES          5     SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
   REPORTING PERSON WITH                0
                             ------- ----------------------------------------------------------------------------------------------
                               6     SHARED VOTING POWER

                                        2,468,926
                             ------- ----------------------------------------------------------------------------------------------
                               7     SOLE DISPOSITIVE POWER

                                        0
                             ------- ----------------------------------------------------------------------------------------------
                               8     SHARED DISPOSITIVE POWER

                                        2,468,926
- ------------- ---------------------------------------------------------------------------------------------------------------------
     9        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

              2,468,926
- ------------- ---------------------------------------------------------------------------------------------------------------------
     10       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*


- ------------- ---------------------------------------------------------------------------------------------------------------------
     11       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

              6.7%
- ------------- ---------------------------------------------------------------------------------------------------------------------
     12       TYPE OF REPORTING PERSON*

              IN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
                                                         Page 11 of 16 Pages
<PAGE>

<TABLE>
<CAPTION>

<S>                                                                <C>                    <C>
- -----------------------------------------------------                                     -----------------------------------------
CUSIP No. 044093102                                                13G                                Page 12 of 16 Pages
- -----------------------------------------------------                                     -----------------------------------------

- ------------- ---------------------------------------------------------------------------------------------------------------------
     1        NAME OF REPORTING PERSONS
              S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS

              THOMAS F. STEPHENSON
- ------------- ---------------------------------------------------------------------------------------------------------------------
     2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                               (a)     [ ]
                                                                                              (b)     [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
     3        SEC USE ONLY


- ------------- ---------------------------------------------------------------------------------------------------------------------
     4        CITIZENSHIP OR PLACE OF ORGANIZATION

              USA
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
     NUMBER OF SHARES          5     SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
   REPORTING PERSON WITH                0
                             ------- ----------------------------------------------------------------------------------------------
                               6     SHARED VOTING POWER

                                        2,468,926
                             ------- ----------------------------------------------------------------------------------------------
                               7     SOLE DISPOSITIVE POWER

                                        0
                             ------- ----------------------------------------------------------------------------------------------
                               8     SHARED DISPOSITIVE POWER

                                        2,468,926
- ------------- ---------------------------------------------------------------------------------------------------------------------
     9        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

              2,468,926
- ------------- ---------------------------------------------------------------------------------------------------------------------
     10       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*


- ------------- ---------------------------------------------------------------------------------------------------------------------
     11       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

              6.7%
- ------------- ---------------------------------------------------------------------------------------------------------------------
     12       TYPE OF REPORTING PERSON*

              IN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
                                                         Page 12 of 16 Pages
<PAGE>

<TABLE>
<CAPTION>

<S>                                                                <C>                    <C>
- -----------------------------------------------------                                     -----------------------------------------
CUSIP No. 044093102                                                13G                                Page 13 of 16 Pages
- -----------------------------------------------------                                     -----------------------------------------

- ------------- ---------------------------------------------------------------------------------------------------------------------
     1        NAME OF REPORTING PERSONS
              S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS

              MICHAEL GOGUEN
- ------------- ---------------------------------------------------------------------------------------------------------------------
     2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                               (a)     [ ]
                                                                                              (b)     [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
     3        SEC USE ONLY


- ------------- ---------------------------------------------------------------------------------------------------------------------
     4        CITIZENSHIP OR PLACE OF ORGANIZATION

              USA
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
     NUMBER OF SHARES          5     SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
   REPORTING PERSON WITH                0
                             ------- ----------------------------------------------------------------------------------------------
                               6     SHARED VOTING POWER

                                        2,468,926
                             ------- ----------------------------------------------------------------------------------------------
                               7     SOLE DISPOSITIVE POWER

                                        0
                             ------- ----------------------------------------------------------------------------------------------
                               8     SHARED DISPOSITIVE POWER

                                        2,468,926
- ------------- ---------------------------------------------------------------------------------------------------------------------
     9        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

              2,468,926
- ------------- ---------------------------------------------------------------------------------------------------------------------
     10       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*


- ------------- ---------------------------------------------------------------------------------------------------------------------
     11       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

              6.7%
- ------------- ---------------------------------------------------------------------------------------------------------------------
     12       TYPE OF REPORTING PERSON*

              IN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
                                                         Page 13 of 16 Pages
<PAGE>


Item 1.

       (a)        Name of Issuer:       Ashford.com

       (b)        Address of Issuer's Principal Executive Offices:
                                        3355 West Alabama
                                        Houston, TX 77098

Item 2.

       (a)        Name of Persons Filing:
                                Sequoia Capital VIII ("SC VIII")
                                SC VIII Management, LLC
                                Sequoia International Technology Partners VIII
                                  ("SITP VIII")
                                Sequoia International Technology Partners VIII Q
                                  ("SITP VIII Q")
                                Sequoia Capital Franchise Fund  ("SCFF")
                                Sequoia Capital Franchise Partners  ("SCFP")
                                SCFF Management, LLC
                                Michael Moritz ("MM")
                                Douglas Leone ("DL")
                                Mark Stevens ("MS")
                                Thomas Stephenson ("TFS")
                                Michael Goguen ("MG")

SC VIII  Management,  LLC is the General Partner of SC VIII, SITP VIII, and SITP
VIII Q. MM, DL, MS, TFS and MG are Managing Members of SC VIII Management.  SCFF
Management, LLC is the General Partners of SCFF and SCFP. MM, DL, MS, TFS and MG
are Managing Members of SC VIII Management and SCFF Management

      (b)      Address of Principal Business Office or, if None, Residence:
                                3000 Sand Hill Road, 4-280
                                Menlo Park, CA 94025

      (c)      Citizenship:  MM, DL, MS, TFS, MG: USA
                   SC VIII Management, SC VIII, SITP VIII, SITP VIII Q: Delaware
                   SCFF Management, SCFF, SCFP: Delaware

      (d)      Title of Class of Securities:     Common Stock


      (e)      CUSIP Number:                     044093102


Item 3. If this statement is filed pursuant to Rules 13d-1(b),or 13d-2(b), check
whether the person filing is a:

     Not Applicable

Item 4.  Ownership

     See rows 5 through 11 of cover pages

Item 5.  Ownership of Five Percent or Less of a Class

       If this  statement  is being filed to report the fact that as of the date
hereof the reporting  person has ceased to be the beneficial  owner of more than
five percent of the class of securities, check the following. [ ]

      Instruction. Dissolution of a group requires a response to this item.


Item 6.  Ownership of More than Five Percent on Behalf of Another Person

      Not Applicable

                              Page 14 of 16 Pages
<PAGE>

Item 7.  Identification and Classification of the Subsidiary Which Acquired the
         Security Being Reported on by the Parent Holding Company

         Not Applicable

Item 8.  Identification and Classification of Members of the Group

         Not Applicable

Item 9.  Notice of Dissolution of Group

         Not Applicable

Item 10. Certification

       [The following  certification shall be included if the statement is filed
pursuant to Rule 13d-1(b):]

       By signing  below I certify that, to the best of my knowledge and belief,
the  securities  referred  to above  were  acquired  in the  ordinary  course of
business  and were not acquired for the purpose of and do not have the effect of
changing or  influencing  the control of the issuer of such  securities and were
not acquired in connection  with or as a participant in any  transaction  having
such purpose or effect.


[EXHIBITS]



                              Page 15 of 16 Pages

<PAGE>



                                    SIGNATURE

       After  reasonable  inquiry and to the best of my knowledge and belief,  I
certify that the information  set forth in this statement is true,  complete and
correct.

Date: February 7, 2000

Sequoia Capital VIII
Sequoia International Technology Partners VIII
Sequoia International Technology Partners VIII Q

By SC VIII Management LLC
A Delaware Limited Liablilty Company
General Partner of Each
            and
Sequoia Capital Franchise Fund
Sequoia Capital Franchise Partners

By SCFF Management LLC
A Delaware Limited Liability Company
General Partner of Each

By: Managing Members


- -----------------------------------------
Michael Moritz


- -----------------------------------------
Douglas Leone


- -----------------------------------------
Mark Stevens


- -----------------------------------------
Thomas F. Stephenson


- -----------------------------------------
Michael Goguen


                              Page 16 of 16 Pages





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