SCHEDULE 13G
INFORMATION STATEMENT PURSUANT TO RULES 13d-1 AND 13d-2
UNDER THE SECURITIES EXCHANGE ACT OF 1934
(Amendment No.___)*
ASHFORD.COM
------------------
(Name of Issuer)
COMMON STOCK
------
(Title of Class of Securities)
044093102
---------
(CUSIP Number)
*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the Notes)
Page 1 of 16 Pages
<PAGE>
<TABLE>
<CAPTION>
<S> <C> <C>
- ----------------------------------------------------- -----------------------------------------
CUSIP No. 044093102 13G Page 2 of 16 Pages
- ----------------------------------------------------- -----------------------------------------
- ------------- ---------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS
SEQUOIA CAPITAL VIII 94-3294956
- ------------- ---------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ]
(b) [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------- ---------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
NUMBER OF SHARES 5 SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
REPORTING PERSON WITH 0
------- ----------------------------------------------------------------------------------------------
6 SHARED VOTING POWER
903,056
------- ----------------------------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
0
------- ----------------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
903,056
- ------------- ---------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
903,056
- ------------- ---------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
- ------------- ---------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
2.4%
- ------------- ---------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
PN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
Page 2 of 16 Pages
<PAGE>
<TABLE>
<CAPTION>
<S> <C> <C>
- ----------------------------------------------------- -----------------------------------------
CUSIP No. 044093102 13G Page 3 of 16 Pages
- ----------------------------------------------------- -----------------------------------------
- ------------- ---------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS
SEQUOIA INTERNATIONAL TECHNOLOGY PARTNERS VIII 94-3294958
- ------------- ---------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ]
(b) [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------- ---------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
NUMBER OF SHARES 5 SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
REPORTING PERSON WITH 0
------- ----------------------------------------------------------------------------------------------
6 SHARED VOTING POWER
11,457
------- ----------------------------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
0
------- ----------------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
11,457
- ------------- ---------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
11,457
- ------------- ---------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
- ------------- ---------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
Less than 1%
- ------------- ---------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
PN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
Page 3 of 16 Pages
<PAGE>
<TABLE>
<CAPTION>
<S> <C> <C>
- ----------------------------------------------------- -----------------------------------------
CUSIP No. 044093102 13G Page 4 of 16 Pages
- ----------------------------------------------------- -----------------------------------------
- ------------- ---------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS
SEQUOIA INTERNATIONAL TECHNOLOGY PARTNERS VIII (Q) 94-3294957
- ------------- ---------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ]
(b) [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------- ---------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
NUMBER OF SHARES 5 SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
REPORTING PERSON WITH 0
------- ----------------------------------------------------------------------------------------------
6 SHARED VOTING POWER
59,784
------- ----------------------------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
0
------- ----------------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
59,784
- ------------- ---------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
59,784
- ------------- ---------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
- ------------- ---------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
Less than 1%
- ------------- ---------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
PN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
Page 4 of 16 Pages
<PAGE>
<TABLE>
<CAPTION>
<S> <C> <C>
- ----------------------------------------------------- -----------------------------------------
CUSIP No. 044093102 13G Page 5 of 16 Pages
- ----------------------------------------------------- -----------------------------------------
- ------------- ---------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS
SC VIII MANAGEMENT LLC 94-3294955
- ------------- ---------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ]
(b) [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------- ---------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
NUMBER OF SHARES 5 SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
REPORTING PERSON WITH 0
------- ----------------------------------------------------------------------------------------------
6 SHARED VOTING POWER
974,297
------- ----------------------------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
0
------- ----------------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
974,297
- ------------- ---------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
974,297
- ------------- ---------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
- ------------- ---------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
2.6%
- ------------- ---------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
PN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
Page 5 of 16 Pages
<PAGE>
<TABLE>
<CAPTION>
<S> <C> <C>
- ----------------------------------------------------- -----------------------------------------
CUSIP No. 044093102 13G Page 6 of 16 Pages
- ----------------------------------------------------- -----------------------------------------
- ------------- ---------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS
SEQUOIA CAPITAL FRANCHISE FUND 94-3324307
- ------------- ---------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ]
(b) [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------- ---------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
NUMBER OF SHARES 5 SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
REPORTING PERSON WITH 0
------- ----------------------------------------------------------------------------------------------
6 SHARED VOTING POWER
1,345,166
------- ----------------------------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
0
------- ----------------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
1,345,166
- ------------- ---------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,345,166
- ------------- ---------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
- ------------- ---------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
3.7%
- ------------- ---------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
PN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
Page 6 of 16 Pages
<PAGE>
<TABLE>
<CAPTION>
<S> <C> <C>
- ----------------------------------------------------- -----------------------------------------
CUSIP No. 044093102 13G Page 7 of 16 Pages
- ----------------------------------------------------- -----------------------------------------
- ------------- ---------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS
SEQUOIA CAPITAL FRANCHISE PARTNERS 94-3330616
- ------------- ---------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ]
(b) [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------- ---------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
NUMBER OF SHARES 5 SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
REPORTING PERSON WITH 0
------- ----------------------------------------------------------------------------------------------
6 SHARED VOTING POWER
149,463
------- ----------------------------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
0
------- ----------------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
149,463
- ------------- ---------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
149,463
- ------------- ---------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
- ------------- ---------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
Less than 1%
- ------------- ---------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
PN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
Page 7 of 16 Pages
<PAGE>
<TABLE>
<CAPTION>
<S> <C> <C>
- ----------------------------------------------------- -----------------------------------------
CUSIP No. 044093102 13G Page 8 of 16 Pages
- ----------------------------------------------------- -----------------------------------------
- ------------- ---------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS
SC FF MANAGEMENT LLC 94-3324306
- ------------- ---------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ]
(b) [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------- ---------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
NUMBER OF SHARES 5 SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
REPORTING PERSON WITH 0
------- ----------------------------------------------------------------------------------------------
6 SHARED VOTING POWER
1,494,629
------- ----------------------------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
0
------- ----------------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
1,494,629
- ------------- ---------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,494,629
- ------------- ---------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
- ------------- ---------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
4.1%
- ------------- ---------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
PN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
Page 8 of 16 Pages
<PAGE>
<TABLE>
<CAPTION>
<S> <C> <C>
- ----------------------------------------------------- -----------------------------------------
CUSIP No. 044093102 13G Page 9 of 16 Pages
- ----------------------------------------------------- -----------------------------------------
- ------------- ---------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS
MICHAEL MORITZ
- ------------- ---------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ]
(b) [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------- ---------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
USA
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
NUMBER OF SHARES 5 SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
REPORTING PERSON WITH 0
------- ----------------------------------------------------------------------------------------------
6 SHARED VOTING POWER
2,468,926
------- ----------------------------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
0
------- ----------------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
2,468,926
- ------------- ---------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,468,926
- ------------- ---------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
- ------------- ---------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
6.7%
- ------------- ---------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
Page 9 of 16 Pages
<PAGE>
<TABLE>
<CAPTION>
<S> <C> <C>
- ----------------------------------------------------- -----------------------------------------
CUSIP No. 044093102 13G Page 10 of 16 Pages
- ----------------------------------------------------- -----------------------------------------
- ------------- ---------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS
DOUGLAS LEONE
- ------------- ---------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ]
(b) [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------- ---------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
USA
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
NUMBER OF SHARES 5 SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
REPORTING PERSON WITH 0
------- ----------------------------------------------------------------------------------------------
6 SHARED VOTING POWER
2,468,926
------- ----------------------------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
0
------- ----------------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
2,468,926
- ------------- ---------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,468,926
- ------------- ---------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
- ------------- ---------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
6.7%
- ------------- ---------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
Page 10 of 16 Pages
<PAGE>
<TABLE>
<CAPTION>
<S> <C> <C>
- ----------------------------------------------------- -----------------------------------------
CUSIP No. 044093102 13G Page 11 of 16 Pages
- ----------------------------------------------------- -----------------------------------------
- ------------- ---------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS
MARK STEVENS
- ------------- ---------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ]
(b) [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------- ---------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
USA
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
NUMBER OF SHARES 5 SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
REPORTING PERSON WITH 0
------- ----------------------------------------------------------------------------------------------
6 SHARED VOTING POWER
2,468,926
------- ----------------------------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
0
------- ----------------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
2,468,926
- ------------- ---------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,468,926
- ------------- ---------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
- ------------- ---------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
6.7%
- ------------- ---------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
Page 11 of 16 Pages
<PAGE>
<TABLE>
<CAPTION>
<S> <C> <C>
- ----------------------------------------------------- -----------------------------------------
CUSIP No. 044093102 13G Page 12 of 16 Pages
- ----------------------------------------------------- -----------------------------------------
- ------------- ---------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS
THOMAS F. STEPHENSON
- ------------- ---------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ]
(b) [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------- ---------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
USA
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
NUMBER OF SHARES 5 SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
REPORTING PERSON WITH 0
------- ----------------------------------------------------------------------------------------------
6 SHARED VOTING POWER
2,468,926
------- ----------------------------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
0
------- ----------------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
2,468,926
- ------------- ---------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,468,926
- ------------- ---------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
- ------------- ---------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
6.7%
- ------------- ---------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
Page 12 of 16 Pages
<PAGE>
<TABLE>
<CAPTION>
<S> <C> <C>
- ----------------------------------------------------- -----------------------------------------
CUSIP No. 044093102 13G Page 13 of 16 Pages
- ----------------------------------------------------- -----------------------------------------
- ------------- ---------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSONS
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS
MICHAEL GOGUEN
- ------------- ---------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ]
(b) [X]
- ------------- ---------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ------------- ---------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
USA
- ---------------------------- ------- ----------------------------------------------------------------------------------------------
NUMBER OF SHARES 5 SOLE VOTING POWER
BENEFICIALLY OWNED BY EACH
REPORTING PERSON WITH 0
------- ----------------------------------------------------------------------------------------------
6 SHARED VOTING POWER
2,468,926
------- ----------------------------------------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
0
------- ----------------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
2,468,926
- ------------- ---------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,468,926
- ------------- ---------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
- ------------- ---------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
6.7%
- ------------- ---------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
- ------------- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
Page 13 of 16 Pages
<PAGE>
Item 1.
(a) Name of Issuer: Ashford.com
(b) Address of Issuer's Principal Executive Offices:
3355 West Alabama
Houston, TX 77098
Item 2.
(a) Name of Persons Filing:
Sequoia Capital VIII ("SC VIII")
SC VIII Management, LLC
Sequoia International Technology Partners VIII
("SITP VIII")
Sequoia International Technology Partners VIII Q
("SITP VIII Q")
Sequoia Capital Franchise Fund ("SCFF")
Sequoia Capital Franchise Partners ("SCFP")
SCFF Management, LLC
Michael Moritz ("MM")
Douglas Leone ("DL")
Mark Stevens ("MS")
Thomas Stephenson ("TFS")
Michael Goguen ("MG")
SC VIII Management, LLC is the General Partner of SC VIII, SITP VIII, and SITP
VIII Q. MM, DL, MS, TFS and MG are Managing Members of SC VIII Management. SCFF
Management, LLC is the General Partners of SCFF and SCFP. MM, DL, MS, TFS and MG
are Managing Members of SC VIII Management and SCFF Management
(b) Address of Principal Business Office or, if None, Residence:
3000 Sand Hill Road, 4-280
Menlo Park, CA 94025
(c) Citizenship: MM, DL, MS, TFS, MG: USA
SC VIII Management, SC VIII, SITP VIII, SITP VIII Q: Delaware
SCFF Management, SCFF, SCFP: Delaware
(d) Title of Class of Securities: Common Stock
(e) CUSIP Number: 044093102
Item 3. If this statement is filed pursuant to Rules 13d-1(b),or 13d-2(b), check
whether the person filing is a:
Not Applicable
Item 4. Ownership
See rows 5 through 11 of cover pages
Item 5. Ownership of Five Percent or Less of a Class
If this statement is being filed to report the fact that as of the date
hereof the reporting person has ceased to be the beneficial owner of more than
five percent of the class of securities, check the following. [ ]
Instruction. Dissolution of a group requires a response to this item.
Item 6. Ownership of More than Five Percent on Behalf of Another Person
Not Applicable
Page 14 of 16 Pages
<PAGE>
Item 7. Identification and Classification of the Subsidiary Which Acquired the
Security Being Reported on by the Parent Holding Company
Not Applicable
Item 8. Identification and Classification of Members of the Group
Not Applicable
Item 9. Notice of Dissolution of Group
Not Applicable
Item 10. Certification
[The following certification shall be included if the statement is filed
pursuant to Rule 13d-1(b):]
By signing below I certify that, to the best of my knowledge and belief,
the securities referred to above were acquired in the ordinary course of
business and were not acquired for the purpose of and do not have the effect of
changing or influencing the control of the issuer of such securities and were
not acquired in connection with or as a participant in any transaction having
such purpose or effect.
[EXHIBITS]
Page 15 of 16 Pages
<PAGE>
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
Date: February 7, 2000
Sequoia Capital VIII
Sequoia International Technology Partners VIII
Sequoia International Technology Partners VIII Q
By SC VIII Management LLC
A Delaware Limited Liablilty Company
General Partner of Each
and
Sequoia Capital Franchise Fund
Sequoia Capital Franchise Partners
By SCFF Management LLC
A Delaware Limited Liability Company
General Partner of Each
By: Managing Members
- -----------------------------------------
Michael Moritz
- -----------------------------------------
Douglas Leone
- -----------------------------------------
Mark Stevens
- -----------------------------------------
Thomas F. Stephenson
- -----------------------------------------
Michael Goguen
Page 16 of 16 Pages