<PAGE> 1
EXHIBIT 23.2
INDEPENDENT AUDITORS' CONSENT
The Board of Directors
Lamar Advertising Company:
We consent to incorporation by reference in the Registration Statement of Lamar
Advertising Company on Form S-4 of our reports dated March 17, 2000, relating to
(a) the consolidated balance sheets of Lamar Advertising Company and
subsidiaries as of December 31, 1999 and 1998, and the related consolidated
statements of operations, comprehensive income, stockholders' equity, and cash
flows for each of the years in the three-year period ended December 31, 1999 and
related schedules, and (b) the consolidated balance sheets of Lamar Media Corp.
and subsidiaries as of December 31, 1999 and 1998, and the related consolidated
statements of operations, comprehensive income, stockholder's equity, and cash
flows for each of the years in the three-year period ended December 31, 1999 and
related schedules, which reports appear in the December 31, 1999, annual report
on Form 10-K of Lamar Advertising Company and to the references to our firm
under the heading "Experts" in the Registration Statement on Form S-4.
Our reports refer to a change in the method of accounting for the costs of
start-up activities.
/s/ KPMG LLP
New Orleans, Louisiana
October 16, 2000
