LAMAR ADVERTISING CO/NEW
S-4, EX-99.3, 2000-11-14
ADVERTISING AGENCIES
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                                                                    EXHIBIT 99.3

                     CONSENT OF SANDERS MORRIS HARRIS, INC.

The Board of Directors
Bowlin Outdoor Advertising & Travel Centers, Incorporated

We hereby consent to the references to our firm under the captions
"Summary--The Merger--Fairness Opinion of Sanders Morris Harris," "Background
and Reasons for the Merger--Bowlin's Reasons for the Merger," and "Background
and Reasons for the Merger--Financial Advisors to Bowlin's Board of Directors"
in, and to the inclusion of a copy of our opinion letter as Annex B to the
Joint Proxy Statement/Prospectus comprising part of the Registration Statement
filed by Lamar Advertising Company on Form S-4 under the Securities Act of
1933, as amended. By giving this consent, we do not admit that we come within
the category of persons whose consent is required under Section 7 of the
Securities Act of 1933, as amended, or the rules and regulations of the
Securities and Exchange Commission issued thereunder, nor do we admit that we
are experts with respect to any part of such Registration Statement within the
meaning of the term "experts" as used in the Securities Act of 1933, as
amended, or the rules and regulations of the Securities and Exchange Commission
issued thereunder.

                                           SANDERS MORRIS HARRIS INC.


                                           By: /s/ G. CLYDE BUCK
                                              ----------------------------------
                                           Name:  G. Clyde Buck
                                           Title: Managing Director

November 13, 2000





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