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Exhibit 99.2
PRESS RELEASE
Press Contacts: Phase Two Strategies
Mediaplex, Inc. Bill Mandel
For photos and interviews 415.722.8432
Christine Carbone bill [email protected]
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415.293.6906 Angela Von Ruden
[email protected] 212.530.7553
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angela [email protected]
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Mediaplex Is Proud to Join OASIS
Mediaplex Works to Broaden XML Capabilities With Support for ebXML Initiative
SAN FRANCISCO - October 16, 2000 - Mediaplex, Inc. (NASDAQ: MPLX), a leading
advertising technology company, today became the newest sponsor-level member of
the Organization for the Advancement of Structured Information Standards
(OASIS). Mediaplex along with its subsidiary AdWare Systems -- an ASP for the
global marketing communications industry -- join a growing list of leading
technology companies as an OASIS sponsor.
"As a company that has pioneered the use of XML to create universal exchange
standards for the advertising industry through the adXML open-standard
initiative, Mediaplex believes deeply in the mission of OASIS, which for nearly
a decade has been the most respected global body promoting open standards for
the exchange of structured business information," said Art Scott, Director of
XML at Mediaplex. "We share OASIS' commitment to promoting a development process
that is open, legally accountable, language-neutral, flexible and scalable. By
joining Oasis our goal is to explore and promote ways XML can increase the
benefits of working in the networked global marketplace, including expanded
reach, higher revenues, and time and cost savings."
Laura Walker, executive director of OASIS, said: "By sponsoring OASIS, Mediaplex
demonstrates its commitment to open standards for electronic business
applications. We welcome them to the Consortium and look forward to the
contributions they will make."
Mediaplex's Chief Technology Officer, Barclay Jiang, has decided to join OASIS
as an adXML evangelist and will be devoting his time to leading an industry
effort to further promote adXML, the advertising industry XML standard, within
OASIS.
In addition, as part of joining OASIS, Mediaplex is participating in the
Electronic Business XML (ebXML) Initiative. ebXML was formed by the United
Nations CEFACT and OASIS to develop a technical framework to enable the use of
XML in a consistent manner across all business data.
About Oasis
OASIS (http://www.oasis-open.org) is the world's largest independent, non-profit
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organization dedicated to the standardization of XML applications. In addition
to its technical work on areas as varied as XML conformance and XML repository
standards, OASIS hosts several independent initiatives. ebXML
(http://www.ebxml.org) is a joint effort of the United Nations CEFACT and OASIS
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to establish a global framework that will enable XML to be used in a
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consistent manner for the exchange of all electronic business data. CGM Open
(http://www.cgmopen.org), is a consortium within OASIS dedicated to advancing
CGM and other web graphics standards. The XML Cover Pages
(http://www.oasis-open.org/cover) is widely regarded as the most comprehensive
online reference work for XML and other structured information standards.
About Mediaplex, Inc.
Mediaplex, Inc. (Nasdaq: MPLX; www.mediaplex.com) is a leading advertising
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technology company. Mediaplex's proprietary MOJO(R) (mobile Java objects)
technology is the only platform that can automatically configure ad messages in
response to real-time changes in an advertiser's key business variables, such as
inventory levels, product pricing and customer data, then communicate the
campaign results back for ongoing optimization. Mediaplex also founded
adXML.org, an international open-standard organization, to promote the use of
XML in the advertising industry. In addition, Mediaplex provides comprehensive
online campaign services. Mediaplex clients include Motorola, eBay, macys.com,
OfficeMax.com, eCOST.com, and advertising agencies such as The Interpublic Group
of Companies and its subsidiaries McCann-Erickson/A&L and DraftWorldwide, Young
& Rubicam and its subsidiary The Digital Edge, Publicis & Hal Riney, Tonic 360
and Lot21 on behalf of their clients such as Sprint PCS and Sun Microsystems.
Mediaplex is headquartered in San Francisco, with offices in New York, Silicon
Valley and Louisville. Mediaplex can be contacted at 877.402.PLEX.
About AdWare Systems, Inc.
AdWare Systems, Inc. (www.adware.com) is an applications service provider for
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the global marketing communications industry, serving clients in more than 20
countries. AdWare offers a suite of capabilities ranging from agency workflow
tools and media buying systems to digital asset management software. AdWare is
based in Louisville, Kentucky, with offices in New York City and Toronto, and is
a wholly owned subsidiary of Mediaplex, Inc.
Mediaplex: The foregoing press release contains forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended. These
forward-looking statements are subject to significant risks and uncertainties.
Actual results may differ materially from those described in such statements as
a result of a number of factors. In particular, comments as to Mediaplex's
future prospects, the future increasing adoption of its MOJO products and
MOJO-enhanced features, its ability to further penetrate the wireless market and
to partner with advertising agencies, and its positioning in the advertising and
marketing communications industry are subject to certain risks. These risks
include: continued acceptance of MOJO products and MOJO-enhanced features by
customers and potential customers, and adoption of new laws and regulations
affecting the provision of Internet advertising services and technology,
including laws and regulations covering privacy, pricing and content. A fuller
discussion of the risks and uncertainties that could affect the success of
Mediaplex and its future results are more fully set forth in the Risk Factors
section of Mediaplex's Annual Report on Form 10-K for the year ended December
31, 1999 filed with the Securities and Exchange Commission on March 30, 2000,
Mediaplex's Quarterly Report on form 10-Q for the quarter ended June 30, 2000
filed with the Securities and Exchange Commission on July 25, 2000, as well as
Mediaplex's other public filings.
