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<PAGE>
EXHIBIT 23.1
CONSENT OF PRICEWATERHOUSECOOPERS LLP, INDEPENDENT ACCOUNTANTS
We hereby consent to the incorporation by reference in the Registration
Statement on Form S-8, File No. 333-44292, of Mediaplex Inc. of our report dated
September 20, 2000 with respect to the consolidated financial statements of
AdWare Systems, Inc., which appears in exhibit 99.1 in this Form 8-K/A.
/s/ PricewaterhouseCoopers LLP
Louisville, Kentucky
October 4, 2000
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