WORLD WRESTLING FEDERATION ENTERTAINMENT INC
424B1, 2000-11-22
AMUSEMENT & RECREATION SERVICES
Previous: XM SATELLITE RADIO HOLDINGS INC, POS AM, EX-27.1, 2000-11-22
Next: E FINANCIAL DEPOT COM, S-8, 2000-11-22



                                                    PROSPECTUS FILED PURSUANT TO
                                                                  RULE 424(B)(1)
                                                              FILE NO. 333-49930

                                   PROSPECTUS

                                4,615,384 SHARES

                 WORLD WRESTLING FEDERATION ENTERTAINMENT, INC.

                              CLASS A COMMON STOCK
                              ---------------------

          This prospectus covers the offer and sale of up to 4,615,384 shares of
our Class A common stock by the stockholders identified in this prospectus.

          The selling  stockholders  may offer their  shares  through  public or
private  transactions,  on or off the New York  Stock  Exchange,  at  prevailing
market prices, or at privately  negotiated prices. The selling  stockholders can
use broker-dealers to facilitate these transactions. To the extent required, the
specific  shares to be sold,  the terms of the offering,  including  price,  the
names of any  agent,  dealer  or  underwriter,  and any  applicable  commission,
discount or other  compensation  with respect to a  particular  sale will be set
forth in an accompanying prospectus supplement.

          Our Class A common stock is listed on the NYSE under the symbol "WWF."
On November 13, 2000, the last  reported  sale price of our Class A common stock
was $14.00 per share.

          YOU SHOULD CAREFULLY  CONSIDER THE RISK FACTORS BEGINNING ON PAGE 3 OF
THIS PROSPECTUS BEFORE PURCHASING ANY SHARES OF OUR CLASS A COMMON STOCK.

                              ---------------------

          Neither  the  Securities   and  Exchange   Commission  nor  any  state
securities  commission  has  approved  or  disapproved  of these  securities  or
determined if this prospectus is truthful or complete. Any representation to the
contrary is a criminal offense.

                              ---------------------

                The date of this prospectus is November 22, 2000.


<PAGE>


                              ABOUT THIS PROSPECTUS

     This prospectus is part of a registration  statement that we filed with the
SEC. This prospectus  provides you a general description of the securities being
offered.  You should read this prospectus  together with additional  information
described below under the heading "Where You Can Find More Information."

                       WHERE YOU CAN FIND MORE INFORMATION

     We file annual,  quarterly and special reports,  proxy statements and other
information  with the SEC.  You may  read and copy any  document  we file at the
SEC's public reference rooms at the SEC's  headquarters at Room 1024,  Judiciary
Plaza, 450 Fifth Street, N.W., Washington,  D.C. 20549. Our SEC filings are also
available   to  the  public  over  the   Internet  at  the  SEC's  web  site  at
http://www.sec.gov.   Please  call  the  SEC  at   1-800-SEC-0330   for  further
information on the public reference room.

                           INCORPORATION BY REFERENCE

     The SEC allows us to  "incorporate  by reference"  the  information we file
with them,  which means that we can  disclose  important  information  to you by
referring you to those documents.  The information  incorporated by reference is
an important part of this  prospectus,  and information  that we file later with
the SEC will automatically update and supersede this information. We incorporate
by reference the documents  listed below and any future filings we make with the
SEC under Sections 13(a),  13(c), 14 or 15(d) of the Securities  Exchange Act of
1934 until all of the securities are sold.

o    Annual  Report on Form 10-K for the fiscal  year ended  April 30,  2000.
o    Quarterly Report on Form 10-Q for the fiscal quarter ended July 28, 2000.
o    Proxy Statement dated August 21, 2000.
o    Current  Reports on Form 8-K filed May 12,  2000,  September  20,  2000 and
     November 2, 2000.
o    The description of our Class A common stock  contained in our  Registration
     Statements on Form 8-A filed October 14, 1999 and September 22, 2000.

     You  may  request  a copy  of  these  filings  at no  cost  by  writing  or
telephoning us at the following address:

              World Wrestling Federation Entertainment, Inc.
              Attention:  Investor Relations
              1241 East Main Street
              Stamford, CT  06902
              Telephone:  (203) 352-8600 ext. 2299

                   CONVENTIONS WHICH APPLY IN THIS PROSPECTUS

     References in this prospectus to "the company",  "we", "our" and "us" refer
to World Wrestling Federation Entertainment, Inc. and our subsidiaries.

     World Wrestling  Federation and the World Wrestling Federation logo are two
of our marks. This prospectus also contains  trademarks and trade names of other
companies.  All trademarks and trade names  appearing in this prospectus are the
property of their respective holders.

                            -------------------------

     You  should  rely only on the  information  contained  or  incorporated  by
reference  in this  prospectus.  We have not  authorized  anyone to provide  you
different  information.  You should not assume that the information contained in
this  prospectus  is  accurate  as of any date  other than the date on the front
cover of this prospectus.



                                       2
<PAGE>

                                  RISK FACTORS

     You should carefully  consider the following  factors and other information
contained or  incorporated  by reference in this  prospectus in  evaluating  our
business  before  deciding  whether  to  invest  in shares of our Class A common
stock.

THE FAILURE TO CONTINUE TO DEVELOP CREATIVE AND ENTERTAINING PROGRAMS AND EVENTS
WOULD LIKELY LEAD TO A DECLINE IN THE POPULARITY OF OUR BRAND OF ENTERTAINMENT.

     The  creation,  marketing  and  distribution  of  our  live  and  televised
entertainment,  including our pay-per-view  events,  is the core of our business
and is critical to our  ability to generate  revenues.  A failure to continue to
create  popular  live events and  televised  programming  would likely lead to a
decline in our television ratings and attendance at our live events, which would
adversely affect our ability to generate revenues.

THE  FAILURE TO RETAIN OR CONTINUE  TO RECRUIT  KEY  PERFORMERS  COULD LEAD TO A
DECLINE  IN THE  APPEAL OF OUR STORY  LINES AND THE  POPULARITY  OF OUR BRAND OF
ENTERTAINMENT.

     Our success depends, in large part, upon our ability to recruit,  train and
retain athletic  performers who have the physical  presence,  acting ability and
charisma to portray characters in our live events and televised programming.  We
cannot assure you that we will be able to continue to identify, train and retain
these performers in the future. Additionally,  we cannot assure you that we will
be able to retain our  current  performers  when  their  contracts  expire.  Our
failure to attract and retain key  performers,  or a serious or untimely  injury
to, or the death of, any of our key  performers,  would likely lead to a decline
in  the  appeal  of  our  story  lines  and  the  popularity  of  our  brand  of
entertainment, which would adversely affect our ability to generate revenues.

THE LOSS OF THE CREATIVE  SERVICES OF VINCENT MCMAHON COULD ADVERSELY AFFECT OUR
ABILITY TO CREATE POPULAR CHARACTERS AND CREATIVE STORY LINES.

     For the  foreseeable  future,  we will  depend  heavily  on the  vision and
services of Vincent McMahon.  In addition to serving as Chairman of our board of
directors, Mr. McMahon leads the creative team that develops the story lines and
the characters  for our televised  programming  and live events.  Mr. McMahon is
also an important member of the cast of performers.  The loss of Mr. McMahon due
to retirement,  disability or death could have a material  adverse affect on our
ability to


                                       3
<PAGE>

create popular characters and creative story lines. We do not carry key man life
insurance on Mr. McMahon.

THE FAILURE TO  MAINTAIN  OR RENEW KEY  AGREEMENTS  COULD  ADVERSELY  AFFECT OUR
ABILITY TO DISTRIBUTE OUR TELEVISION AND PAY-PER-VIEW PROGRAMMING.

     We have an  agreement  with Viacom Inc.  under  which,  effective  with the
television  season  beginning  in  September  2000 and  continuing  through  the
television  season ending  September 2005,  five hours of our  programming  were
moved to cable networks owned by Viacom.  Our flagship  program,  Raw is War, as
well as our post-produced programs, Live Wire and Superstars,  are aired on TNN:
The National  Network,  and Sunday Night Heat is aired on the MTV Network.  Also
under the  agreement,  the airing of Smackdown  on UPN was extended  through the
2002/2003  television  season. In addition,  we have a contract expiring in 2004
with In Demand,  formerly known as Viewer's Choice,  the leading  distributor of
pay-per-view  programming in the United States,  to continue to provide services
to us. Because our revenues are  generated,  directly and  indirectly,  from the
distribution  of our  televised  programming,  any  failure to maintain or renew
these  arrangements  with the distributors of our programs or the failure of the
distributors to continue to provide services to us could have a material adverse
effect on our operating results.

THE ENTERTAINMENT  MARKET IN WHICH WE OPERATE IS HIGHLY COMPETITIVE,  AND WE MAY
NOT BE ABLE TO COMPETE EFFECTIVELY,  ESPECIALLY AGAINST COMPETITORS WITH GREATER
FINANCIAL RESOURCES OR MARKETPLACE PRESENCE.

     As an entertainment  company,  we compete for entertainment and advertising
dollars with other  entertainment and leisure  activities.  Our live events face
competition  from  professional  and college  baseball,  basketball,  hockey and
football,  among  other  activities,  in most cities in which we hold those live
events.  We also compete for  attendance,  broadcast  audiences and  advertising
revenue with a wide range of alternative entertainment and leisure activities.

     We compete in the sports entertainment  business at it relates to wrestling
on a national basis primarily with World  Championship  Wrestling,  Inc., a Time
Warner  company.  We compete with WCW in all aspects of our business,  including
viewership,  access to arenas, the sale and licensing of branded merchandise and
distribution  channels for our televised  programs.  We also directly compete to
find,  hire  and  retain  talented  performers.  WCW  and  its  affiliates  have
substantially  greater financial resources than we do and WCW is affiliated with
television  cable  networks on which WCW's  programs are aired.  We also compete
with regional promoters of wrestling events in our sports entertainment market.

     With the  introduction  of the XFL, a professional  football league jointly
owned by National  Broadcasting  Company, Inc. and us, in addition to non-sports
programming,  we will  compete  for  viewers  and  audiences  with the  National
Basketball  Association,  the National Hockey League and college basketball.  We
will compete for players with,  among others,  the Canadian  Football League and
the Arena Football League.

     In addition to a wide variety of clubs and other  entertainment  centers in
the New York metropolitan  area, our WWF New York themed  entertainment  complex
competes with themed and other restaurants in the Times Square area.


                                       4
<PAGE>

     Our  failure to compete  effectively  could result in a significant loss of
viewers, venues, distribution channels or performers and fewer entertainment and
advertising  dollars  spent on our form of  sports  entertainment,  any of which
could  have a  material  adverse  affect  on our  operating  results,  financial
condition and prospects.

BECAUSE WE DEPEND  UPON OUR  INTELLECTUAL  PROPERTY  RIGHTS,  OUR  INABILITY  TO
PROTECT  THOSE  RIGHTS  COULD  NEGATIVELY  IMPACT OUR  ABILITY TO COMPETE IN THE
SPORTS ENTERTAINMENT MARKET.

     Our inability to protect our large portfolio of trademarks,  service marks,
copyrighted material and characters, trade names and other intellectual property
rights could negatively impact our ability to compete.

     Other  parties may  infringe on our  intellectual  property  rights and may
thereby dilute our brand in the  marketplace.  Infringement of our  intellectual
property  rights would also likely  result in a commitment of time and resources
to protect these rights. We have engaged,  and continue to engage, in litigation
with  parties  that claim or misuse some of our  intellectual  property.  We are
involved in significant  pending lawsuits relating primarily to the ownership of
copyrights of some of the characters  featured in our live and televised  events
and our home videos. Similarly, we may infringe on others' intellectual property
rights.  One or more  adverse  judgments  with  respect  to  these  intellectual
property rights could negatively affect our ability to compete.

     We have the right to use the initials "WWF" as a servicemark  and trademark
for our sports  entertainment  services.  In 1994,  we entered into an agreement
with an unaffiliated third party, WWF - World Wide Fund for Nature, a non-profit
environmental  conservation  organization,  that  sets  forth  limitations  with
respect to our use of these  initials  domestically  and  internationally.  This
agreement  did permit our use of the  then-current  World  Wrestling  Federation
logos  anywhere  in the world.  Our  current  World  Wrestling  Federation  logo
contains  the  initials  "WWF" in a  highly-stylized  way that we  believe  is a
separate and independently  recognized commercial  impression.  While we believe
that the logo is not restricted by the agreement, the World Wide Fund for Nature
has  initiated  litigation  seeking  injunctive  relief and  damages for alleged
breaches of the agreement.  The World Wide Fund for Nature has also claimed that
the 1994  agreement  precludes  us from  using  the block  letters  "WWF" in our
internet  domain names,  and is seeking an order directing that our domain names
containing  the "WWF" letters be transferred  to it. Any  determination  further
limiting  our use of those  initials  or our logo could have a material  adverse
effect on our brand recognition and our ability to compete.

A DECLINE IN GENERAL  ECONOMIC  CONDITIONS OR IN THE  POPULARITY OF OUR BRAND OF
SPORTS ENTERTAINMENT COULD ADVERSELY IMPACT OUR BUSINESS.

     Our  operations  are affected by general  economic  conditions and consumer
tastes,  and  therefore  our  future  success is  unpredictable.  The demand for
entertainment and leisure  activities tends to be highly sensitive to consumers'
disposable  incomes,  and thus a decline in general  economic  conditions  could
result in our fans or potential fans having less  discretionary  income to spend
on our live and televised  entertainment  and branded  merchandise,  which could
have an adverse effect on our business or operating results.

     The continued  popularity of our brand of entertainment is important to our
results of operations  and the long-term  value of our brand.  Public tastes are
unpredictable  and  subject  to change  and may be  affected  by  changes in the
country's  political and social climate.  A change in public tastes or a decline
in general economic  conditions may adversely affect our future success.


                                       5
<PAGE>

In this  regard,  studies on the  effects of sex and  violence in the media have
been  initiated  by the Federal  Trade  Commission,  and an  interest  group has
targeted aspects of the Company's brand of entertainment on television.

OUR INSURANCE MAY NOT BE ADEQUATE TO COVER LIABILITIES  RESULTING FROM ACCIDENTS
OR INJURIES.

     We hold  approximately  200 live events each year  primarily  in the United
States and Canada.  This schedule  exposes our  performers and our employees who
are  involved  in the  production  of those  events  to the risk of  travel  and
performance-related  accidents,  the  consequences  of  which  may not be  fully
covered by insurance.  The physical  nature of our events exposes our performers
to the risk of  serious  injury or death.  Although  we have  general  liability
insurance  and umbrella  insurance  policies,  and although our  performers,  as
independent contractors,  generally have health,  disability and life insurance,
we cannot  assure you that the  consequences  of any  accident or injury will be
fully covered by insurance.  Our liability resulting from any accident or injury
not  covered  by our  insurance  could  have a  material  adverse  effect on our
operating results and financial condition.

WE MAY BE PROHIBITED  FROM PROMOTING AND CONDUCTING OUR LIVE EVENTS IF WE DO NOT
COMPLY WITH APPLICABLE REGULATIONS.

     In  various  states  in the  United  States  and some  Canadian  provinces,
athletic  commissions and other  applicable  regulatory  agencies  require us to
obtain promoters' licenses,  performers' licenses, medical licenses and/or event
permits in order for us to promote  and conduct  our live  events.  In the event
that we fail to comply with the regulations of a particular jurisdiction, we may
be  prohibited   from   promoting  and   conducting  our  live  events  in  that
jurisdiction.  The inability to present our live events over an extended  period
of time or in a number of  jurisdictions  would lead to a decline in the various
revenue  streams  generated  from our live  events,  which could have an adverse
effect on our business or operating results.

WE COULD  INCUR  SUBSTANTIAL  LIABILITIES  IF  PENDING  MATERIAL  LITIGATION  IS
RESOLVED UNFAVORABLY.

     We are currently a party to civil litigation which, if concluded  adversely
to our interests,  could have a material adverse effect on our operating results
and financial  condition or could require us to conduct  certain  aspects of our
business differently.  These material legal proceedings are more fully described
in  documents  incorporated  into this  prospectus  by  reference.  For example,
pending  litigation  includes  the  claim by the  World  Wide  Fund  for  Nature
mentioned above and claims by two former  professional  wrestlers who previously
had been  performers  for us relating  primarily  to claims that they  developed
characters  portrayed by them with  expectations  that they would be compensated
for the ideas.

WE WILL  FACE A  VARIETY  OF  RISKS  AS WE  EXPAND  INTO  NEW AND  COMPLEMENTARY
BUSINESSES.

     Over the last 20 years,  our core  operations  have consisted of marketing,
promoting and distributing our live and televised  entertainment and our branded
merchandise.   Our  current  strategic   objectives  include  not  only  further
developing  and  enhancing  our existing  business but also entering into new or
complementary businesses, such as the creation of new forms of entertainment and
brands,  the  development of new television  programming  and the development of
branded location-based  entertainment  businesses.  Examples include the planned
launch of the XFL, scheduled to begin play in February 2001, and our purchase of
WWF New York. The following risks are associated with expanding into new or


                                       6
<PAGE>

complementary  businesses  by  acquisition,   strategic  alliance,   investment,
licensing or other arrangements:

o    potential  diversion  of  management's  attention  and  resources  from our
     existing  business  and an  inability  to recruit or develop the  necessary
     management resources to manage new businesses;
o    unanticipated  liabilities  or  contingencies  from  new  or  complementary
     businesses or ventures;
o    reduced earnings due to increased goodwill amortization, increased interest
     costs and additional costs related to the integration of acquisitions;
o    potential  reallocations of resources due to the growing  complexity of our
     business and strategy; o competition from companies then engaged in the new
     or complementary businesses that we are entering;
o    possible additional regulatory requirements and compliance costs;
o    dilution of our  stockholders'  percentage  ownership and/or an increase of
     our  leverage  when  issuing  equity  or  convertible  debt  securities  or
     incurring debt; and
o    potential  unavailability  on  acceptable  terms,  or at all, of additional
     financing necessary for expansion.


OUR  FORMATION  AND  FUNDING  OF THE XFL  WILL  ADVERSELY  AFFECT  OUR  REPORTED
OPERATING   RESULTS  DURING  THE  XFL'S  START-UP  PHASE,  AND  IF  THE  XFL  IS
UNSUCCESSFUL, OUR FINANCIAL CONDITION WILL BE ADVERSELY AFFECTED.

     Our agreement  with NBC regarding the XFL provides that we will control and
manage the operations of the XFL until NBC converts its non-voting equity in the
XFL into voting equity. As a result, for financial accounting purposes,  we will
consolidate  the results of operations of the XFL.  Because we expect the XFL to
incur  substantial  losses during its start-up years, our reported earnings will
be adversely affected by the XFL.

     In  addition,  although  we believe  there is a  significant  amount of fan
interest  in a new  professional  football  league,  the  success  of the XFL is
uncertain.  We expect the total investment in the XFL to be  approximately  $100
million through  December 31, 2002, 50% of which will we funded by us and 50% of
which  will be funded  by NBC.  If the XFL is not  successful,  we will lose our
investment in the XFL and our financial  condition will be adversely affected by
that loss.

THROUGH HIS BENEFICIAL OWNERSHIP OF A SUBSTANTIAL MAJORITY OF OUR CLASS B COMMON
STOCK, MR. MCMAHON CAN EXERCISE SIGNIFICANT  INFLUENCE OVER OUR AFFAIRS, AND HIS
INTERESTS MAY CONFLICT WITH THE HOLDERS OF OUR CLASS A COMMON STOCK.

     We have two classes of common stock -- Class A, which  carries one vote per
share, and Class B, which carries ten votes per share. A substantial majority of
the issued and  outstanding  shares of Class B common  stock is owned by Vincent
McMahon  directly or as the trustee of a trust for the benefit of his  children.
As a result,  Mr. McMahon controls  approximately  96.25% of the voting power of
the issued and outstanding shares of our common stock.  Accordingly,  he is able
to control  the  outcome of  substantially  all  actions  requiring  stockholder
approval, including the election of our directors, the adoption of amendments to
our  certificate  of   incorporation   and  approval  of  mergers  or  sales  of
substantially all of our assets.  The interests of Mr. McMahon may conflict with
the  interests  of the holders of our Class A common  stock.  In  addition,  the
voting


                                       7
<PAGE>

power of Mr.  McMahon  through his  ownership  of our Class B common stock could
discourage others from initiating  potential mergers,  takeovers or other change
of control  transactions.  As a result,  the market  price of our Class A common
stock could decline.

A SUBSTANTIAL  NUMBER OF SHARES WILL BE ELIGIBLE FOR FUTURE SALE BY MR. MCMAHON,
AND THE SALE OF THOSE SHARES COULD LOWER OUR STOCK PRICE.

     We cannot  predict the effect,  if any,  that future sales of shares of our
Class B common stock (which, upon distribution to anyone other than Mr. McMahon,
Mrs.  McMahon,  any  descendant of either of them, any entity which is owned and
controlled  by  any   combination  of  such  persons  or  any  trust,   all  the
beneficiaries  of  which  are any  combination  of such  persons,  automatically
convert  on a  one-for-one  basis  into  shares of Class A common  stock) or the
availability  of those  shares for future sale will have on the market  price of
our Class A common  stock.  Sales of  substantial  amounts of our Class B common
stock, or the perception  that such sales could occur,  may lower the prevailing
market price of our Class A common stock.  These factors could also make it more
difficult for us to raise funds through  future  offerings of our Class A common
stock.

THIS  PROSPECTUS  CONTAINS  FORWARD-LOOKING  INFORMATION,  WHICH  MAY NOT  PROVE
ACCURATE.

     This prospectus contains forward-looking statements regarding our business.
When used in this  prospectus,  the words  "anticipates",  "plans",  "believes",
"estimates",    "intends",   "expects"   and   "projects"   typically   identify
forward-looking statements,  although not all forward-looking statements contain
such words.  Such  statements,  including,  but not  limited to, our  statements
regarding  our business  and  operating  strategies  and  liquidity  and capital
resources, are based on management's beliefs, as well as on assumptions made by,
and  information  currently  available  to,  management,  and involve  risks and
uncertainties,  some of which are beyond our control.  Our actual  results could
differ materially from those expressed in any forward-looking statements made by
us or on our behalf. In light of these risks and uncertainties, we cannot assure
you that any  forward-looking  information in this  prospectus  will prove to be
accurate.

                              SELLING STOCKHOLDERS

     The following table sets forth the names of the selling  stockholders,  the
aggregate  number of shares owned by each selling  stockholder as of October 31,
2000,  the  percentage  of our  outstanding  Class A common  stock owned by each
selling  stockholder  as of  that  date,  and the  aggregate  number  of  shares
registered on behalf of each selling stockholder. The shares may be offered from
time to time by the  selling  stockholders.  The  selling  stockholders  are not
obligated  to  sell  all or  any  portion  of  their  shares  pursuant  to  this
prospectus.  The decision of any selling  stockholder to sell some or all of the
stockholder's  shares of our Class A common stock is dependent upon a variety of
factors,  including the price of our Class A common stock and the  stockholder's
financial  circumstances.  Because the selling stockholders may sell all or some
of their  shares,  no  estimate  can be given as to the amount of Class A common
stock  actually  to be offered  for sale by a selling  stockholder  or as to the
amount of Class A common stock that will be held by a selling  stockholder  upon
the termination of this offering.




                                       8
<PAGE>


                                           SHARES BENEFICIALLY
                                              OWNED PRIOR TO
                                                 OFFERING
                                           --------------------

                          Number of Shares                      Number of Shares
                             of Class A         Percent of      Being Registered
Selling Stockholders       Common Stock         Class (1)           for Sale
--------------------     -----------------     ------------     ----------------
NBC-WWFE Holding, Inc.       2,307,692            14.25             2,307,692

Viacom Inc.                  2,307,692            14.25             2,307,692


(1)  Based on 16,194,134  shares of Class A common stock issued and  outstanding
     as of October 31, 2000.  Assumes no conversion of Class B common stock.  If
     all Class B common  stock  were  converted,  the  percentage  owned by each
     stockholder would be 3.17%.

     The selling stockholders  obtained their shares of our Class A common stock
for $13.00 per share in private placements which were consummated at the time we
entered into certain strategic alliances with the stockholders  described below.
We are registering  the resale of these shares  pursuant to registration  rights
agreements  entered  into with the  selling  stockholders  at the closing of the
private  placements.  Under these registration  rights agreements,  all expenses
relating to this  registration  statement  and the offering of shares of Class A
common stock  hereby  (other than any  underwriting  discounts  and  commissions
payable to underwriters,  selling brokers,  managers and similar persons engaged
in the  distribution  of the  shares  and other  than fees and  expenses  of the
selling  stockholders'  counsel)  will be paid by us.  We have  also  agreed  to
indemnify  the  selling  stockholders  against  certain  liabilities  under  the
Securities  Act, or to  contribute to payments the selling  stockholders  may be
required to make in respect  thereof.  We will  receive no part of the  proceeds
from the sales of the Class A common stock offered hereby.

     In June 2000, we entered into a strategic  alliance with NBC to jointly own
and fund a  professional  football  league,  the XFL,  which  will begin play on
February 3, 2001. Each party owns 50% of the league, which owns all eight teams.
NBC has committed to broadcast certain regular season and championship  games on
Saturday  nights in prime-time  from February  through  April.  We are currently
building  the   infrastructure   to  support  this  league.   Based  on  current
assumptions,   we  expect  the  full   capitalization   of  the  venture  to  be
approximately  $100.0 million through  December 31, 2002. In accordance with the
terms of the  agreement,  we will  control the  operations  of the venture  and,
accordingly,  we will  consolidate  such operations in our financial  statements
until such time as NBC converts its non-voting  equity into voting  equity.  NBC
will,  however,  fund a 50% share of the venture's cash needs from the inception
of the  agreement.  For income tax  purposes,  both NBC and we will allocate the
operations  equally,  subject to certain  special  allocations  set forth in the
strategic alliance agreement, and in accordance with federal tax law.

     In April 2000,  we entered into a strategic  alliance with Viacom Inc. This
alliance will allow us to broaden our viewing audience by providing us access to
a variety of television networks


                                       9
<PAGE>

and other  operations  from which we can cross promote our brand and  distribute
our  programs.  Under  this  agreement,  effective  with the  television  season
beginning in September 2000 and continuing  through the television season ending
September 2005, five hours of our programming were moved to cable networks owned
by  Viacom.  Our  flagship  program,  Raw is War,  as well as our  post-produced
programs, Live Wire and Superstars,  are aired on TNN: The National Network; and
Sunday Night Heat is aired on the MTV  Network.  Also under the  agreement,  the
airing of Smackdown on UPN was extended through the 2002/2003 television season.
We will sell a substantial  majority of the commercial  advertising  for the TNN
and UPN programs.  Sales of commercial  advertising for Sunday Night Heat on MTV
will be made by the MTV sales force.

                              PLAN OF DISTRIBUTION

     Subject to restrictions  contained in the registration  rights  agreements,
the Class A common stock held by the selling  stockholders  and their successors
and permitted  assigns who acquire the shares after the date of this prospectus,
may be sold from time to time on any stock  exchange  or  automated  interdealer
quotation  system  on which the  shares  are  listed,  in  privately  negotiated
transactions or otherwise. The shares may be sold at market prices prevailing at
the time of sale,  at prices  related  to such  prevailing  market  prices or at
prices  otherwise  negotiated.  The Class A common stock could be sold by one or
more of the following methods, without limitation:

o    Block  trades in which the broker or dealer so engaged will attempt to sell
     the shares as agent but may  position  and resell a portion of the block as
     principal to facilitate the transaction;

o    Purchases  by a broker or dealer as  principal  and resale by the broker or
     dealer for its own account pursuant to this prospectus;

o    An exchange distribution in accordance with the rules of any stock exchange
     on which the shares are listed;

o    Ordinary  brokerage  transactions  and  transactions  in which  the  broker
     solicits purchases;

o    Privately negotiated transactions;

o    Short sales;

o    Through the  writing of options on the  shares,  whether or not the options
     are listed on an options exchange;

o    Through one or more  underwritten  offerings on a firm  commitment  or best
     efforts basis; or

o    Any combination of any of these methods of sale.


     We do not know of any arrangements by the selling stockholders for the sale
of any of the shares.

     The  selling  stockholders  may effect  transactions  by selling the common
stock directly to purchasers or through or to brokers or dealers, and brokers or
dealers  may  receive  compensation  in the form of  discounts,  concessions  or
commission  from the selling  stockholders,  and/or from the  purchasers  of the
common  stock  for  whom  they  may act as  agent  or to whom  they  may sell as
principal, or both (which compensation as to a particular broker or dealer might
be in excess of customary  commissions).  Any brokers and dealers engaged by the
selling  stockholders may arrange for other brokers or dealers to participate in
effecting  sales of the shares.  These brokers or dealers may act as principals,
or as an agent of a selling stockholder. Broker-dealers may agree with a selling


                                       10
<PAGE>

stockholder to sell a specified  number of the shares at a stipulated  price per
share.  If the  broker-dealer  is  unable to sell  shares  acting as agent for a
selling  stockholder,  it may  purchase as  principal  any unsold  shares at the
stipulated price. Broker-dealers who acquire shares as principals may thereafter
resell the shares  from time to time in  transactions  on any stock  exchange or
automated  interdealer  quotation system on which the shares are then listed, at
prices and on terms then  prevailing at the time of sale,  at prices  related to
the then-current market price or in negotiated transactions.  Broker-dealers may
use  block  transactions  and  sales to and  through  broker-dealers,  including
transactions of the nature described above.

     Upon  our  being  notified  by a  selling  stockholder  that  any  material
arrangement  has been entered into with a  broker-dealer  for the sale of any of
the Class A common stock offered hereby through a block trade, special offering,
exchange  distribution  or secondary  distribution  or a purchase by a broker or
dealer, to the extent required, a prospectus  supplement will be filed that will
set  forth  the  specific  shares  to be sold  and the  terms  of the  offering,
including the name or names of any underwriters or dealer-agents, any discounts,
commissions  and  other  items   constituting   compensation  from  the  selling
stockholders and any discounts,  commission or concessions  allowed or reallowed
or paid to dealers.

     Any of the  shares  covered  by this  prospectus  which  qualify  for  sale
pursuant  to Rule 144 under the  Securities  Act of 1933 may be sold  under that
rule rather than pursuant to this prospectus.

     We cannot assure you that the selling  stockholders will sell any or all of
the Class A common stock offered by them under this prospectus.

     A  selling   stockholder   may  enter  into   hedging   transactions   with
broker-dealers,  and the  broker-dealers may engage in short sales of the shares
in  the  course  of  hedging  the  positions   they  assume  with  that  selling
stockholder,  including, without limitation, in connection with distributions of
the shares by those broker-dealers.  A selling stockholder may enter into option
or other  transactions  with  broker-dealers  that  involve the  delivery of the
shares  offered hereby to the  broker-dealers,  who may then resell or otherwise
transfer those shares pursuant to this prospectus (as supplemented or amended to
reflect such transaction).  In addition, a selling stockholder may, from time to
time,  sell the shares short,  and, in those  instances,  this prospectus may be
delivered in connection  with the short sales and the shares  offered under this
prospectus  may be used to cover short  sales.  A selling  stockholder  may also
pledge  the  shares  offered  hereby  to  a  broker-dealer  or  other  financial
institution,   and,  upon  a  default,  the  broker-dealer  or  other  financial
institution  may effect sales of the pledged shares  pursuant to this prospectus
(if required, as supplemented or amended to reflect such transaction).

     The selling  stockholders and any  broker-dealer  acting in connection with
the sale of the common stock offered  hereby may be deemed to be  "underwriters"
within the meaning of the  Securities Act of 1933, in which event any discounts,
concessions  or commissions  received by them,  which are not expected to exceed
those customary in the types of transactions  involved, or any profit on resales
of the  Class  A  common  stock  by  them,  may  be  deemed  to be  underwriting
commissions  or discounts  under the Securities Act of 1933. We have advised the
selling   stockholders  that  the   anti-manipulation   rules  of  Regulation  M
promulgated  by the SEC may apply to their sales in the market and have informed
them that they will be subject to the prospectus  delivery  requirements  of the
Securities Act of 1933 which may include  delivery through the facilities of the
New York Stock Exchange pursuant to Rule 153 under the Securities Act of 1933.


                                       11
<PAGE>

     The selling stockholders may agree to indemnify any agent, broker or dealer
that  participates in  transactions  involving sales of our common stock against
certain  liabilities,  including  liabilities  under the Securities Act of 1933.
Under  registration  rights  agreements  with the selling  stockholders,  we are
required to pay all expenses  relating to this  registration  statement  and the
offering of shares of Class A common stock hereby  (other than any discounts and
commissions  payable to  underwriters,  selling  brokers,  managers  and similar
persons  engaged  in the  distribution  of the  shares  and other  than fees and
expenses of the selling stockholders' counsel). We have also agreed to indemnify
the selling  stockholders  against certain liabilities under the Securities Act,
or to contribute to payments the selling stockholders may be required to make in
respect  thereof.  We will receive no part of the proceeds from the sales of the
Class A common stock offered hereby.

                                 USE OF PROCEEDS

     All net  proceeds  from the sale of the shares of our Class A common  stock
will be received by the selling stockholders.  Accordingly,  we will not receive
any  proceeds  from the  sales of the  shares  of Class A common  stock  offered
hereby.

                                  LEGAL MATTERS

     The validity of the shares of Class A common stock  offered  hereby will be
passed upon for us by Kirkpatrick & Lockhart LLP, Pittsburgh, Pennsylvania.

                                     EXPERTS

     The consolidated  financial  statements and the related financial statement
schedule  incorporated in this prospectus by reference from the Company's Annual
Report on Form 10-K for the fiscal year ended  April 30, 2000 have been  audited
by Deloitte & Touche LLP, independent auditors, as stated in their report, which
is incorporated  herein by reference,  and have been so incorporated in reliance
upon the report of such firm given upon their authority as experts in accounting
and auditing.






                                       12
<PAGE>


                                TABLE OF CONTENTS
                                                                            PAGE
                                                                            ----

About This Prospectus..........................................................2

Where You Can Find More Information............................................2

Conventions Which Apply in this Prospectus.....................................2

Risk Factors...................................................................3

Selling Stockholders...........................................................8

Plan of Distribution..........................................................10

Use of Proceeds...............................................................12

Legal Matters.................................................................12

Experts.......................................................................12






© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission