WORLD WRESTLING FEDERATION ENTERTAINMENT INC
SC 13G, 2000-03-09
AMUSEMENT & RECREATION SERVICES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549



                                  SCHEDULE 13G
                    Under the Securities Exchange Act of 1934

                               (Amendment No.  )*

                 WORLD WRESTLING FREDERATION ENTERTAINMENT, INC.
                 -----------------------------------------------
                                (Name of Issuer)

                              Class A Common Stock
                         ------------------------------
                         (Title of Class of Securities)

                                    98156Q108
                                 --------------
                                 (CUSIP Number)

                                February 29, 2000
             -------------------------------------------------------
             (Date of Event which Requires Filing of this Statement)

Check the  appropriate box to designate the rule pursuant to which this Schedule
is filed:

         [ ]      Rule 13d-1(b)
         [X]      Rule 13d-1(c)
         [ ]      Rule 13d-1(d)

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any  subsequent  amendment  containing  information  which  would  alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).


                               (Page 1 of 5 pages)


<PAGE>
                                  SCHEDULE 13G

CUSIP No. 98156Q108                                            Page 2 of 5 Pages
          ---------

1    NAME OF  REPORTING  PERSONS  S.S.  OR  I.R.S.  IDENTIFICATION  NO. OF ABOVE
     PERSONS

     Mark A. Riely

2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a)[ ]   (b)[ ]


3    SEC USE ONLY


4    CITIZENSHIP OR PLACE OR ORGANIZATION

     United States


5    NUMBER OF SHARES  BENEFICIALLY  OWNED BY EACH  REPORTING  PERSON  WITH SOLE
     VOTING POWER

     0


6    NUMBER OF SHARES  BENEFICIALLY  OWNED BY EACH REPORTING  PERSON WITH SHARED
     VOTING POWER

     648,700


7    NUMBER OF SHARES  BENEFICIALLY  OWNED BY EACH  REPORTING  PERSON  WITH SOLE
     DISPOSITIVE POWER

     0


8    NUMBER OF SHARES  BENEFICIALLY  OWNED BY EACH REPORTING  PERSON WITH SHARED
     DISPOSITIVE POWER

     648,700


9    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     648,700


10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* [ ]



11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

     5.6%


12   TYPE OF REPORTING PERSON*

     IN




                      *SEE INSTRUCTION BEFORE FILLING OUT!

                                page 2 of 5 pages


<PAGE>



Item 1(a).   Name of Issuer:

             World Wrestling Federation Entertainment, Inc.

Item 1(b).   Address of Issuer's Principal Executive Offices:

             1241 East Main Street
             Stamford, CT 06902

Item 2(a).   Name of Person Filing:

             This statement is filed by:

     Mark A. Riely  ("Riely")  with respect to the shares of Common  Stock,  par
value  $.01 per  share  ("Class  A") of the  Company  which  may be deemed to be
beneficially owned by Riely,  including 427,040 shares of Class A owned by Media
Group Investors,  L.P. which has a sole general partner, Media Group Management,
Inc., of which Riely is a 75%  shareholder,  108,275  shares of Class A owned by
Media Group Investments, Ltd., which has as its investment advisor Vercingetorix
Corp.,  of which Riely is a 50%  shareholder,  50,520 shares of Class A owned by
Goldman Sachs Strategic Technology Portfolio,  L.P., which has as its investment
adviser  Vercingetorix  Corp., of which Riely is a 50%  shareholder,  and 62,865
shares of Class A owned by Key Media &  Communications,  Inc.,  which has as its
investment advisor Vercingetorix Corp., of which Riely is a 50% shareholder.

Item 2(b).   Address of Principal Business Office, or, if None, Residence:

             The  address of Riely is 260 West  Broadway,  Suite  2-D, New York,
New York 10013.

Item 2(c).   Citizenship:

             Riely is a United States citizen.

Item 2(d).   Title of Class of Securities:

             This statement  relates to the Company's Class A Common  Stock, par
value $.01 per share.

Item 2(e).   CUSIP Number:

             98156Q108

Item 3. If this statement is filed pursuant to Rule 13d-1(b) or 13d-2(b) or (c),
check whether the person is a:

(a) [ ]  Broker or dealer registered under Section 15 of the Act,
(b) [ ]  Bank as defined in  Section  3(a)(6)  of the Act,
(c) [ ]  Insurance  Company as defined in Section 3(a)(19) of the Act,
(d) [ ]  Investment  Company  registered  under  Section  8  of  the  Investment
         Company  Act,
(e) [ ]  Investment  Adviser  in  accordance  with  Rule 13d-1(b)(1)(ii)(E),
(f) [ ]  Employee Benefit Plan or Endowment Fund in accordance with
         Rule 13d-1(b)(1)(ii)(F),
(g) [ ]  Parent Holding  Company or control person in accordance with
         Rule 13d-1(b)(1)(ii)(G),


                               (Page 3 of 5 pages)


<PAGE>


(h) [ ]  Savings  Association  as defined in Section 3(b) of the Federal Deposit
         Insurance Act,
(i) [ ]  Church  Plan  that  is  excluded  from  the definition of an investment
         company under Section 3(c)(14) of the Investment Company Act.
(j) [ ]  Group, in accordance with Rule 13d-1(b)(1)(ii)(J).

If this statement is filed pursuant to Rule 13d-1(c) check this box. |X|

Item 4.  Ownership.

         (a)  Amount beneficially owned:  648,700
         (b)  Percent of class:  5.6%
         (c)  (i)   Sole power to vote or direct the vote:                     0
              (ii)  Shared power to vote or direct the vote:             648,700
              (iii) Sole power to dispose or direct the disposition:           0
              (iv)  Shared power to dispose or direct the disposition:   648,700

     As of March 7,  2000  Riely has the  shared  power to vote and  dispose  of
427,040  shares of Class A owned by Media Group  Investments,  L.P.  which has a
sole general  partner,  Media Group  Management,  Inc.,  of which Riely is a 75%
shareholder,  108,275  shares of Class A owned by Media Group  Investors,  Ltd.,
which has as its investment advisor Vercingetorix Corp., of which Riely is a 50%
shareholder,  50,520  shares  of  Class  A  owned  by  Goldman  Sachs  Strategic
Technology  Portfolio,  L.P., which has as its investment adviser  Vercingetorix
Corp., of which Riely is a 50%  shareholder,  and 62,865 shares of Class A owned
by Key  Media  &  Communications,  Inc.,  which  has as its  investment  advisor
Vercingetorix Corp., of which Riely is a 50% shareholder.

Item 5.      Ownership of Five Percent or Less or a Class.

                  Not applicable.

Item 6.      Ownership of More than Five Percent on Behalf of Another Person.

                  See Item 4.

Item 7.      Identification and Classification of the Subsidiary Which Acquired
             the Security Being Reported on By the Parent Holding Company.

                  Not applicable.

Item 8.      Identification and Classification of Members of the Group.

                  Not applicable.

Item 9.      Notice of Dissolution of Group.

                  Not applicable.


                               (Page 4 of 5 pages)

<PAGE>


Item 10.     Certification.

                  Riely hereby makes the following certification:

     By signing  below I certify  that,  to the best of my knowledge and belief,
the  securities  referred  to above were not  acquired  and are not held for the
purpose of or with the effect of  changing  or  influencing  the  control of the
issuer of the  securities  and were not acquired and are not held in  connection
with or as a participant in any transaction having that purpose or effect.

                                    SIGNATURE

                  After  reasonable  inquiry and to the best of my knowledge and
belief,  I certify  that the  information  set forth in this  statement is true,
complete and correct.

Dated: March 9, 2000


                                                       /s/ Mark A. Riely
                                                       -------------------------
                                                       Mark A. Riely







                               (Page 5 of 5 pages)



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