E CENTIVES INC
S-1, EX-27.1, 2000-07-28
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<TABLE> <S> <C>

<ARTICLE> 5

<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                              JAN-1-1999
<PERIOD-END>                               DEC-31-1999
<CASH>                                         426,787
<SECURITIES>                                   109,020
<RECEIVABLES>                                  820,615
<ALLOWANCES>                                  (27,125)
<INVENTORY>                                          0
<CURRENT-ASSETS>                             1,623,172
<PP&E>                                       2,193,527
<DEPRECIATION>                               (609,254)
<TOTAL-ASSETS>                               5,490,371
<CURRENT-LIABILITIES>                        2,495,237
<BONDS>                                      2,000,000
                                0
                                     42,000
<COMMON>                                        48,744
<OTHER-SE>                                     904,390
<TOTAL-LIABILITY-AND-EQUITY>                 5,490,371
<SALES>                                              0
<TOTAL-REVENUES>                               740,305
<CGS>                                                0
<TOTAL-COSTS>                                1,027,696
<OTHER-EXPENSES>                            16,703,416
<LOSS-PROVISION>                                27,125
<INTEREST-EXPENSE>                              10,740
<INCOME-PRETAX>                           (16,689,331)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                       (16,990,807)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                              (16,689,331)
<EPS-BASIC>                                     (3.51)
<EPS-DILUTED>                                   (3.51)


</TABLE>


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