URBAN COOL NETWORK INC, 424A, 2000-04-24

URBAN COOL NETWORK INC
424A, 2000-04-24
BUSINESS SERVICES, NEC

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The information in this prospectus is not complete and may be changed. We may
not sell these securities until the registration statement filed with the
Securities and Exchange Commission is effective. This prospectus is not an offer
to sell these securities and it is not soliciting an offer to buy these
securities in any state where the offer or sale is not permitted.

Preliminary Prospectus Dated April 20, 2000
Subject to Completion

UCN

2,000,000 Shares

Urban Cool Network, Inc.

Common Stock

This is an initial public offering. No public market currently exists for
our shares. We anticipate that the initial public offering price of the common
stock will be between $9.00 and $11.00 per share. We have applied for listing of
our common stock on The American Stock Exchange under the symbol "UBN."

Per Share Total
--------- -----

Initial public offering price .............. $ $
Underwriting discount ...................... $ $
Proceeds, before expenses, to us ........... $ $

Please see the risk factors beginning on page 6 to read about factors you
should consider before buying shares of our common stock.

Neither the Securities and Exchange Commission nor any other regulatory
body has approved or disapproved of these securities or passed upon the accuracy
or adequacy of this prospectus. Any representation to the contrary is a criminal
offense.

The underwriters may purchase up to 300,000 additional shares from us at
the initial public offering price less the underwriting discount.

----------

Delivery of the shares of common stock will be made on or about _________,
2000, in New York, New York.

Kashner Davidson Securities Corp.

Nutmeg Securities, Ltd.

Prospectus dated , 2000

<PAGE>

Urbancool.com Urbantrends.com Urbanjobs.com Urbancoolnet.com

[The inside front cover contains a graphic
showing pages from Urban Cool's website.]

e-mail e-commerce search website development business-to-business
business-to-commerce netstand kiosks cybercenters internet network e-mail,
e-commerce search website development business-to-business
business-to-commerce netstand kiosks cybercenters internet network

[clipart]

<PAGE>

TABLE OF CONTENTS

PROSPECTUS SUMMARY ..................................................... 3

RISK FACTORS ........................................................... 6

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS ................... 10

USE OF PROCEEDS ........................................................ 11

DIVIDEND POLICY ........................................................ 12

DILUTION ............................................................... 13

PRIVATE FINANCINGS ..................................................... 14

CAPITALIZATION ......................................................... 15

SELECTED FINANCIAL DATA ................................................ 16

PLAN OF OPERATION ...................................................... 17

BUSINESS ............................................................... 22

MANAGEMENT ............................................................. 32

PRINCIPAL STOCKHOLDERS ................................................. 37

CERTAIN TRANSACTIONS ................................................... 38

DESCRIPTION OF SECURITIES .............................................. 39

SHARES ELIGIBLE FOR FUTURE SALE ........................................ 42

PLAN OF DISTRIBUTION ................................................... 43

LEGAL MATTERS .......................................................... 45

EXPERTS ................................................................ 45

HOW TO GET MORE INFORMATION ............................................ 45

FINANCIAL STATEMENTS ................................................... F-1

----------

You should rely only on the information contained in this document or to which
we have referred you. We have not authorized anyone to provide you with
information that is different. This document may be used only where it is legal
to sell these securities. The information in this document may only be accurate
on the date of this document.

<PAGE>

- --------------------------------------------------------------------------------

PROSPECTUS SUMMARY

This summary highlights some information from this prospectus. You should
carefully read the entire prospectus, including the "Risk Factors" section and
the financial statements and the notes to the financial statements. This summary
does not contain all of the information that investors should consider before
investing in our common stock.

Our business

We operate urbancool.com, an online network targeted to the urban consumer
that provides a forum for communications, information and electronic commerce.
Our online network, which has been operational since January 1999, consists of
15 channels with original content organized by subject matter, and includes a
search engine for users. The channels cover topics of interest to urban
consumers such as arts and literature, health and fitness, sports, education,
children, entertainment, finance, women's issues and travel. In addition, our
online network includes urbanmall.net, a shopping site, urbanjobs.com, a job
site and urbancoolnet.com and urbantrends.com, business-to-business sites.
Through our search engine, our online network of web sites is linked to more
than 2,000 web sites. According to Web Trends, page view impressions from
January 1999 through December 31, 1999 exceeded 500,000.

Our objective is to establish our online network as a leading online
destination of urban consumers and businesses who market their products to urban
consumers.

Our strategy

We plan to establish the Urban Cool brand name through advertising, and
through the use of NetStand kiosks and CyberCenters. NetStand kiosks are
individual kiosks that we intend to place in high-traffic locations, and will
contain computers that feature high-speed Internet access to use our online
network. CyberCenters are intended to be central meeting areas that will contain
between 10 and 20 computers, which will provide users with a place to access the
Internet through our online network. Our business strategy also includes web
site development, hosting, application services and marketing electronic
commerce capable web sites to urban-based small businesses.

Corporate background

We were incorporated in Delaware in January 1998. Our principal executive
office is located at 1401 Elm Street, Dallas, Texas 75202. Our telephone number
is (214) 752-5818. Our Internet address is urbancoolnet.com. Information
contained in our web sites is not intended to be part of this prospectus.

- --------------------------------------------------------------------------------

3
<PAGE>

- --------------------------------------------------------------------------------

The Offering

Shares offered by us ............................. 2,000,000 shares of common
stock.

Shares outstanding upon completion of
this offering .................................... 6,225,000 shares of common
stock. This number
excludes:

o an aggregate of 2,520,000
shares of common stock
reserved for issuance upon
the exercise of
outstanding options,
warrants and contingent
shares, excluding options
to purchase 767,850 shares
of common stock issuable
upon the exercise of
options granted under our
stock option plans, as
discussed below;

o 500,000 shares of common
stock reserved for
issuance upon the exercise
of options issuable
pursuant to our employee
stock option plan, of
which options to purchase
267,850 shares of common
stock have been granted;

o 500,000 shares of common
stock reserved for
issuance upon the exercise
of options issuable under
our executive stock option
plan, all of which have
been granted;

o 200,000 shares of common
stock reserved for
issuance upon the exercise
of warrants granted to the
underwriters of this
offering; and

o 300,000 shares reserved
for issuance upon exercise
of the underwriters'
over-allotment option.

Use of proceeds .................................. We intend to use the net
proceeds from the sale of
the common stock for:

o advertising, sales and
marketing;

o capital expenditures;

o development and marketing
of electronic commerce
capable web sites and
other services offered by
e-commerce solutions, our
subsidiary;

o development and
acquisition of web sites,
content and procurement of
traffic;

o repayment of debt;

o accrued expenses and other
payments; and

o working capital and
general corporate
purposes.

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4
<PAGE>

- --------------------------------------------------------------------------------

Summary Financial Data

<TABLE>
<CAPTION>
Period From Period From
January 23, January 23,
1998 1998
Year (Inception) (Inception)
Ended Through Through
December 31, December 31, December 31,
1999 1998 1999
------------ ------------- ------------
<S> <C> <C> <C>
Statement of operations data:
Revenues ........................................... -- -- --
----------- ----------- -----------
Costs and expenses:
Content costs for website .......................... $ 421,000 $ 130,000 $ 551,000
General and administrative ......................... 2,481,000 198,000 2,679,000
Amortization of software costs ..................... 126,000 -- 126,000
----------- ----------- -----------
Total costs and expenses ........................... (3,028,000) (328,000) (3,356,000)
Amortization of debt discounts ..................... 2,482,000 -- 2,482,000
Amortization of debt issuance costs ................ 142,000 -- 142,000
Interest and related costs ......................... 34,000 -- 34,000
----------- ----------- -----------
Loss before income tax benefit ..................... (5,686,000) (328,000) (6,014,000)
Income tax benefit ................................. -- -- --
----------- ----------- -----------
Net loss/comprehensive loss ........................ $(5,686,000) $ (328,000) $(6,014,000)
=========== =========== ===========
Loss per share-- basic and diluted ................. $ (1.99) $ (0.16)
=========== ===========
Weighted average number of shares
outstanding-- basic and diluted .................... 2,858,559 2,066,082
=========== ===========
</TABLE>

The following table provides a summary of our balance sheet at December
31, 1998 (on an actual basis) and at December 31, 1999:

o on an actual basis;

o on a pro forma basis to reflect:

o the borrowing of $315,000, pursuant to a loan of up to
$1,000,000 with The Elite Funding Group, Inc., in the first
quarter of 2000; and

o the issuance of 580,000 shares of common stock in connection
with the acquisition of all of the capital stock of
WilhelminaUrbanCool.com Inc. in March 2000.

o on a pro forma as adjusted basis to further reflect:

o the issuance of an aggregate of 15,000 shares of common stock
to three non-employee directors upon the consummation of this
offering;

o the capital contribution of $2,950,000 to e-commerce solutions
and the resulting minority interest therein;

o the receipt of the net proceeds from our sale of 2,000,000
shares of common stock in this offering, at an estimated
initial public offering price of $10.00 per share,
representing the mid-point of the filing range, after
deducting underwriting discounts and commissions and our
estimated offering expenses and the anticipated application of
the estimated net proceeds, including repayment of debt. See
also "Use of Proceeds" and "Capitalization."

<TABLE>
<CAPTION>
Balance sheet data: December 31, 1998 At December 31, 1999
-----------------------------------------------------------------
(unaudited) (unaudited)
Actual Actual Pro Forma Pro Forma as Adjusted
---------- ---------- ----------- ---------------------
<S> <C> <C> <C> <C>
Cash ....................................... $ 2,000 $ 68,000 $ 383,000 $15,311,000
Working capital (deficit) .................. $(220,000) $ (842,000) $ (527,000) $14,913,000
Total assets ............................... $ 88,000 $3,406,000 $9,521,000 $23,533,000
Total long-term debt ....................... -- -- -- --
Total liabilities .......................... $ 222,000 $ 972,000 $ 972,000 $ 410,000
Minority interest .......................... -- -- -- $ 983,000
Total stockholders' equity (deficiency) .... $(134,000) $2,434,000 $8,549,000 $22,140,000
</TABLE>

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5
<PAGE>

RISK FACTORS

This offering involves a high degree of risk. You should carefully
consider the following factors and other information in this prospectus before
deciding to invest in shares of our common stock.

We have a limited operating history and will face difficulties encountered
by early stage companies in new and rapidly evolving markets.

Because we have a limited operating history, we will face difficulties
encountered by early stage companies in new and rapidly evolving markets. Our
online network commenced operating in January 1999. Accordingly, an investor
must consider the risks and uncertainties we will face as an early stage
company. These risks include our ability to:

o attract a larger audience to our online network;

o increase awareness of our brand;

o attract a large number of advertisers from a variety of industries;

o manage growth and respond effectively to competitive pressures; and

o attract, retain and motivate qualified personnel.

See "Plan of Operation" for detailed information on our limited operating
history.

We may have to cease or curtail our operations if we are unable to obtain
sufficient financing or achieve profitability.

The independent auditor's report on our financial statements contains
explanatory language that substantial doubt exists about our ability to continue
as a going concern. The report states that we have incurred net losses, and have
a working capital deficiency. If we are unable to obtain sufficient financing in
the near term or achieve profitability, then we would, in all likelihood,
experience severe liquidity problems and may have to curtail or cease our
operations.

We may never be profitable since we have no revenues, have incurred net
losses since our inception and anticipate continuing losses.

To date, we have had no revenue. We expect to continue to incur
significant operating losses and net losses for at least the next 12 months. As
of December 31, 1999, our accumulated deficit was $5,997,000 and our working
capital deficit was $842,000. In addition, as of the date of this prospectus, we
have failed to make the monthly payments to Analysts International pursuant to a
promissory note in the principal amount of approximately $400,000. We intend to
expand our marketing of products and services, and expect that our operating
expenses will increase substantially. As a result, we will need to generate
substantial revenues to achieve profitability. We may never be profitable. If
profitability is achieved, we may not be able to sustain it.

If we are unable to raise additional capital in the future to implement
our plan to become a leading online destination for urban consumers, then we may
have to curtail or cease operations.

We anticipate that the net proceeds from the sale of the shares of our
common stock in this offering will be sufficient to satisfy our contemplated
cash requirements for the 12 month period following the consummation of this
offering. We may then require additional funding in order to implement our
business plan to become a leading online destination for urban consumers. We
have no current arrangements with respect to sources of additional financing,
which may not be available on commercially reasonable terms, or at all. If we do
not obtain necessary financing, then we may have to curtail or cease operations.
If any future financing involves the sale of our equity securities, the shares
of our common stock held by our stockholders would be substantially diluted. If
we incur indebtedness, then we may not be able to pay principal or interest.

6
<PAGE>

If we are unable to derive substantial revenues from sponsorship and
advertising, we may have to curtail operations and reevaluate our business
strategy.

We expect to derive a substantial portion of our revenues from
sponsorships and advertising on our online network and our NetStand kiosks.
Because we have not had revenues to date, demand and market acceptance for
sponsorships and advertising on our online network and NetStand kiosks is
uncertain. If we cannot derive substantial revenues from the sale of advertising
and sponsorships, our business may not succeed or we may have to curtail
operations and reevaluate our business strategy.

If we are unable to effectively manage our plan of rapid expansion, we
will not achieve profitability.

We plan to rapidly expand all aspects of our operations. As a result, we
need to expand our financial and management controls, reporting systems and
procedures. We will also have to expand, train and manage our work force for
marketing, sales and technical support, product development, site design, and
network and equipment repair and maintenance, and manage multiple relationships
with various customers, strategic partners and other third parties. We will need
to continually expand and upgrade our technology infrastructure and systems and
ensure continued high levels of service, speedy operation, and reliability. If
we are unable to manage our growth effectively, we may be unable to handle our
operations, control costs or otherwise function in a profitable manner, or at
all.

Because users seek out reliable web sites, system failures that interfere
with users' access to our online network could harm our reputation.

Our business depends on the efficient and uninterrupted operation of our
computer and communications hardware and software systems. Substantially all of
our computer and communications hardware operations are located in Dallas,
Texas. Fire, floods, earthquakes, power loss, telecommunications failures and
similar events could damage these systems. Computer viruses, electronic
break-ins or other similar disruptive problems could also adversely affect our
web sites. If our systems were shut down by any of these occurrences, our
reputation and ability to attract and retain users could be irreparably harmed.
Our insurance policies may not adequately compensate us for any losses that may
occur due to failures or interruptions in our systems. We do not presently have
any secondary "off-site" systems or a formal disaster recovery plan.

If we do not establish the Urban Cool brand name and reputation, then we
may not be able to attract and retain users.

We believe our success depends on our ability to successfully establish
and maintain our brand recognition and reputation with urban consumers. Growing
the popularity of our web sites and the Urban Cool brand name requires that we
are perceived as offering trendsetting and "cool" sites for urban consumers. We
believe that we need to invest heavily in our marketing and maintain high
standards to establish brand recognition. However, we cannot assure you that our
marketing efforts will attract urban consumers to our web sites. Even if our
marketing efforts are successful in attracting urban consumers, we may not be
able to retain users.

If we are unable to respond to rapid technological changes in our
industry, we may be unable to attract and retain users.

The Internet is characterized by rapidly changing technologies, frequent
new product and service introductions and evolving industry standards. We must
continue to develop, enhance and improve the responsiveness and features of our
web sites and develop new features to meet users needs. We also need to
integrate the various software programs and tools required to enhance and
improve our product offerings and manage our business. We may experience
difficulties that could delay or prevent the successful development,
introduction or marketing of new products and services. If we are unable to
respond to the rapid technological changes in our industry and integrate new
software products and services into our network, then we may be unable to
attract and retain users. We could also incur substantial costs if we need to
modify our services or infrastructure to adapt to these changes.

We must expand quickly or competitors may copy or block our strategy.

We believe we must rapidly establish Urban Cool as a leading online
destination for urban consumers in order to maximize traffic to our web sites
and increase our customer base. If we fail to do so, competitors may copy our
business strategy or take other steps to prevent us from achieving our goal. In
addition, a competing kiosk program could dilute our sales and the marketing
effectiveness of the NetStand kiosks, which are a central part of our business
strategy.

7
<PAGE>

If we are unable to complete the development of our proprietary software
to construct electronic commerce capable web sites on a timely basis, we may
lose all or a portion of our investment in e-commerce solutions.

In November 1999, we acquired a 662/3% interest in e-commerce solutions,
which is developing proprietary software to construct electronic commerce
capable web sites for small businesses. We have no experience with software
development. We cannot assure you that we will be able to complete development
of the software on a timely basis, or at all. If we do not complete development
of the software on a timely basis, we may lose all or a portion of our
investment in e-commerce solutions.

If we are unable to successfully market low-cost electronic commerce
capable web sites, we may incur substantial losses.

The demand and market acceptance for low-cost electronic commerce capable
web sites is uncertain. We have no experience in marketing electronic commerce
capable web sites and we cannot predict if a market will develop, or if it will
develop more slowly than anticipated. If we are unable to market the electronic
commerce web sites, we may incur substantial losses.

If we are unable to develop a substantial sales force to market electronic
commerce capable web sites, we will not generate significant revenue.

We believe that we need to develop a substantial sales force to market
electronic commerce capable web sites. We currently do not have such a sales
force and we cannot assure you we will be able to build a substantial sales
force. Moreover, even if we build a substantial sales force, we cannot assure
you that our sales force will be able to attract customers and generate revenue,
or that our operations will achieve profitably.

We may be unable to successfully market web site design services in the
face of competition from many proven, well-established companies.

We have no experience in web site design services, but we expect to
compete with IBM, EDS, and many other local, regional and national competitors
for web site design services that we will offer through e-commerce solutions. We
have limited marketing and sales capabilities and name recognition. Many of our
competitors have well established, large and experienced marketing and sales
capabilities and greater name recognition. As a result, our competitors may be
in a stronger position to respond quickly to new or emerging technologies and
changes in client requirements. They may also develop and promote their services
more effectively than we do. In addition, since barriers to entry into our
market are low, we expect additional competitors to enter our market.

If we are unable to license third-party content on our web sites, we may
not be able to attract and retain users.

We intend to license third-party content, including news reports and
features. We believe that in order to attract and retain web site users we will
need to significantly increase the content on our web sites. If we are unable to
obtain desirable content, it could reduce visits to our web sites. If we are not
able to attract and retain users for our web site, we will not be able to
generate sponsorship and advertising revenue. If we are unable to obtain content
at an acceptable cost, it could materially harm our ability to compete and
operate profitably. In addition, even if we are able to license third party
content, we could be subject to possible copyright infringement actions based
upon such content since third-party sites may not have licenses for the use of
the intellectual property they display. Any such claim, with or without merit
could subject us to costly litigation.

If we are unable to protect our domain names our brand recognition may be
harmed.

We currently utilize various web domain names relating to our brand,
including urbancoolnet.com urbancool.com, urbantrends.com and urbanmall.net. The
acquisition and maintenance of domain names generally is regulated by
governmental agencies and their designees. The regulation of domain names in the
United States and in foreign countries is expected to change in the near future.
As a result, we may be unable to acquire or maintain relevant domain names in
all places in which we may conduct business. If our ability to acquire or
maintain domain names is limited, it could harm our ability to establish brand
recognition, which we believe is essential to our success.

8
<PAGE>

Our reliance on third parties to provide NetStand kiosks and other
computer hardware may impair our ability to operate and maintain our network and
fulfill our commitments to advertisers.

Although our computer and network hardware and our NetStand kiosks are
assembled from standard components which may be outsourced from a number of
manufacturers and distributors, we have no equipment manufacturing capacity and
we have no agreements with any manufacturers or distributors. We rely upon the
timely delivery of quality equipment by third-party manufacturers and
distributors. We also depend upon third-parties for the timely, cost-effective,
and proper installation, maintenance, and repair of our NetStand kiosks and for
the maintenance and repair of our equipment and network infrastructure. Failure
by any of these third-parties to perform as we require could impair our ability
to operate and maintain our network, and to fulfill our commitments to
advertisers.

Possible infringement by others of our intellectual property rights could
harm our business.

Although we have filed for trademark protection for the Urban Cool brand
name, we cannot be certain that the steps we have taken to protect the Urban
Cool brand name, or any other intellectual property rights, will be adequate or
that third parties will not infringe or misappropriate our proprietary rights.
Any such infringement or misappropriation could result in a significant claim
for damages which, whether or not successful, could seriously damage our
reputation and our business.

We may be subject to future government regulation and legal liabilities
that may be costly and may interfere with our ability to conduct business.

There are currently few laws or regulations that specifically regulate
communications or commerce on the Internet. However, laws and regulations may be
adopted in the future that address issues such as user privacy, pricing, and the
characteristics and quality of products and services. These laws and regulations
could expose us to compliance costs and substantial liability. In addition, the
growth of the Internet, coupled with publicity regarding Internet fraud, may
lead to the enactment of more stringent consumer protection laws. These laws
would also be likely to impose additional burdens on our business.

Several members of senior management have only recently joined us and may
not work together effectively.

Several members of our senior management joined us in 1999, including our
Chief Operating Officer and Chief Financial Officer. These individuals have not
previously worked together and are becoming integrated as a management team. As
a result, our senior managers may not work together effectively as a team to
successfully manage our growth.

Management will control approximately 39% of Urban Cool after completion
of this offering; management's interests may differ and conflict with yours.

Upon completion of this offering, our directors and executive officers
will own approximately 39% of the then outstanding shares of our common stock.
Accordingly, these stockholders will possess substantial control over our
operations. This control may allow them to amend corporate filings, elect all of
our board of directors, other than the director to be designated by the
representative, and substantially control all matters requiring approval by our
stockholders, including approval of significant corporate transactions. If you
purchase our common stock, you may have no effective voice in our management.

You will incur immediate and substantial dilution.

The initial public offering price substantially exceeds the amount of our
assets minus our liabilities on a per share basis. Investors in this offering
will contribute 59% of total capital contributed to Urban Cool, but will receive
only 32% of the shares of common stock. In addition, you will suffer immediate
and substantial dilution of $7.72 per share, or approximately 77.2% of the
estimated initial public offering price of $10.00 per share. The dilution to an
investor represents the comparison of the assets minus liabilities of Urban
Cool, including pro forma, adjustments, before and after the offering on a per
share basis. In addition, the exercise of options and warrants currently
outstanding could cause additional, substantial dilution to you. See "Dilution"
for more detailed information regarding the potential dilution you may incur.

9
<PAGE>

Shares eligible for future sale after this offering could impair our stock
price.

The market price of our common stock could drop due to sales of a large
number of shares of our common stock or the perception that these sales could
occur. These factors could also make it more difficult to raise funds through
future offerings of common stock. Our officers, directors and substantially all
of our stockholders have entered into lock-up agreements under which they have
agreed not to offer or sell any shares of common stock or securities convertible
into or exchangeable or exercisable for shares of common stock for various
periods without the prior written consent of Nutmeg Securities on behalf of the
underwriters or The American Stock Exchange, as the case may be. See "Shares
Eligible for Future Sale" for further information concerning potential sales of
our shares after this offering.

Failure of computer systems and software products to be Year 2000
compliant could negatively impact our business.

To date, customers have not reported any problems with our online network
as a result of the commencement of year 2000. Similarly, we have not experienced
any internal impairment in our operations associated with the year 2000 issue.
Nevertheless, in the future, we may experience year 2000 compliance issues with
our online network and/or our internal systems. Our failure to adequately
address any year 2000 compliance issues could result in claims against us, lost
revenue, increased operating expenses and other business interruptions. We have
not developed any specific contingency plans for year 2000 issues.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This prospectus contains forward-looking statements. These forward-looking
statements are not historical facts, but rather are based on our current
expectations, estimates and projections about our industry, our beliefs and
assumptions. Words including "may," "could," "would," "will," "anticipates,"
"expects," "intends," "plans," "projects," "believes," "seeks," "estimates" and
similar expressions are intended to identify forward-looking statements. These
statements are not guarantees of future performance and are subject to risks,
uncertainties and other factors, some of which are beyond our control, are
difficult to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements. These risks and
uncertainties are described in "Risk Factors" and elsewhere in this prospectus.
We caution you not to place undue reliance on these forward-looking statements,
which reflect our management's view only as of the date of this prospectus. We
are not obligated to update these statements or publicly release the result of
any revisions to them to reflect events or circumstances after the date of this
prospectus or to reflect the occurrence of unanticipated events.

10
<PAGE>

USE OF PROCEEDS

We will receive net proceeds from the sale of the shares of common stock
in this offering of approximately $17,035,000, or $19,735,000 if the
underwriters' over-allotment option is exercised in full, based upon an
estimated initial offering price of $10.00 per share, representing the midpoint
of the filing range. These numbers take into account underwriting discounts and
commissions, and other estimated offering expenses that we will pay.

We intend to use the net proceeds as follows:

<TABLE>
<CAPTION>
Approximate
Amount of Percentage of
Application of Net Proceeds Net Proceeds Net Proceeds
- --------------------------- ------------ -------------
<S> <C> <C>
Advertising, sales and marketing ............................................... $ 4,750,000 27.9%
Capital expenditures ........................................................... 4,000,000 23.5%
Development and marketing of electronic commerce capable web sites
and other services offered by e-commerce solutions ........................... 2,950,000 17.3%
Development and acquisition of web sites, content and procurement of traffic ... 2,000,000 11.7%
Repayment of debt .............................................................. 2,420,000 14.2%
Accrued expenses and other payments ............................................ 600,000 3.5%
Working capital and general corporate purposes ................................. 315,000 1.9%
----------- -----
Total ........................................................................ $17,035,000 100.0%
=========== =====
</TABLE>

Advertising, sales and marketing. We intend to utilize outdoor, radio,
print, Internet and television advertising in order to promote the Urban Cool
brand name and increase traffic on our web sites. We also intend to open
regional sales offices to market our products and services.

Capital expenditures. We intend to deploy NetStand kiosks in major urban
areas.

Development and marketing of electronic commerce capable web sites and
other services offered by e-commerce solutions. We intend to sell electronic
commerce capable web sites to urban-based small businesses through e-commerce
solutions. We intend to utilize a portion of the net proceeds of the offering to
make our required capital contribution in the aggregate amount of $3,000,000 to
e-commerce solutions, which will be utilized to complete the development of
proprietary software to construct these web sites and to set up a sales and
marketing organization for the sale of electronic commerce capable web sites. In
addition, it is anticipated that a portion of such funds will be utilized by
e-commerce solutions for other e-commerce and business related services,
including consulting, financing, reciprocal trade and barter services and
infrastructure related services for e-commerce, Internet and other related
businesses.

Development and acquisition of web sites, content and procurement of
traffic. We intend to develop original content, acquire web sites, license
third-party content, including financial information, news reports,
entertainment reports, features, and enter into content agreements to increase
and maintain traffic on our web sites.

Repayment of debt. We intend to repay:

o $1,050,000 in promissory notes issued during July through November
in a private financing transaction plus accrued interest, at the
rate of 10% per annum,

o a promissory note in the amount of approximately $400,000 payable to
Analysts International Corporation plus accrued interest at the rate
of 18% per annum,

o a loan in the amount of up to $1,000,000 from The Elite Funding
Group, of which approximately $815,000 has been drawn as of the date
of this prospectus plus accrued interest at the rate of 10% per
annum plus an extension fee in the amount of $75,000 and

o accrued salary in the amount of $131,000 payable to Jacob R. Miles,
III, our Chairman, Chief Executive Officer and majority stockholder.

11
<PAGE>

Accrued expenses and other payments: We intend to utilize a portion of the
net proceeds of the offering to pay:

o $112,500 to RMH Consulting, an affiliate of The Elite Funding Group
and our lender and a principal stockholder, pursuant to the
consulting agreement between us and RMH;

o approximately $100,000 to Sheila Creque, Vice President of Celebrity
Relations and Merchandising;

o $175,000 to our executive officers for unpaid compensation and
expense reimbursements; and

o $212,500 for other miscellaneous accrued expenses and payments.

We anticipate that the net proceeds from this offering and cash provided
by operations will be sufficient to fund our operations and cash requirements
for at least the 12 months following the date of this prospectus. We cannot
assure you, however, that such funds will not be expended earlier due to
unanticipated changes in economic conditions or other circumstances that we
cannot foresee. In the event our plans or assumptions change or prove to be
inaccurate, we might seek additional financing sooner than currently
anticipated. Any net proceeds from the sale of the underwriters' over-allotment
option will be allocated to working capital and general corporate purposes.

The proposed allocation of the net proceeds represents our management's
best estimate of its current intentions concerning the expected use of funds to
finance our activities in accordance with our management's current objectives
and current market conditions. Our management and board of directors may
allocate the funds in significantly different proportions, depending on their
needs at the time.

Pending use of the net proceeds of this offering, we intend to invest the
net proceeds in short-term, interest-bearing, investment-grade securities.

DIVIDEND POLICY

We have never paid any dividends on our common stock. We do not intend to
declare or pay dividends on our common stock; rather, we intend to retain our
earnings, if any, for the operation and expansion of our business. Dividends
will be subject to the discretion of our board of directors and will be
contingent on future earnings, if any, our financial condition, capital
requirements, general business conditions and other factors as our board of
directors deems relevant.

12
<PAGE>

DILUTION

Purchasers of our shares of common stock will experience immediate and
substantial dilution in the net tangible book value of their investment. The
difference between the initial public offering price per share of common stock
and the pro forma net tangible book value per share of common stock after this
offering constitutes the dilution per share of common stock to investors in this
offering. Pro forma net tangible book value per share represents Urban Cool's
total tangible assets less total liabilities, divided by the number of issued
and outstanding shares of common stock at December 31, 1999, after giving effect
to:

o the borrowing of $315,000 pursuant to a loan of up to $1,000,000,
from The Elite Funding Group, Inc., in the first quarter of 2000;

o the issuance of 580,000 shares of common stock in connection with
the acquisition of all of the capital stock of
WilhelminaUrbanCool.com, Inc. in March 2000;

As of December 31, 1999, we had a pro forma net tangible book value of
$(279,000), $(.07) per share of common stock. Giving effect to the sale of
2,000,000 shares of common stock at the estimated initial public offering price
of $10.00 per share, representing the midpoint of the filing range, and after
deducting underwriting discounts and commissions and estimated offering
expenses, our pro forma as adjusted net tangible book value on December 31, 1999
would have been $14,178,000 or $2.28 per share. This represents an immediate
increase in the net tangible book value of approximately $2.35 per share to
existing stockholders and an immediate and substantial dilution of $7.72 per
share to new investors. The following table illustrates this per share dilution:

<TABLE>
<S> <C>
Assumed initial public offering price per share ........................ $10.00
Pro forma net tangible book value per share as of December 31, 1999 .... (.07)
Increase per share attributable to new investors ....................... 2.35
----

Pro forma as adjusted net tangible book value per share after
this offering ........................................................ $ 2.28
------
Dilution per share to new investors .................................... $ 7.72
======
</TABLE>

Giving effect to the sale of 2,300,000 shares of our common stock, which
assumes the underwriters exercise the over-allotment option in full, at the
estimated initial public offering price of $10.00 per share, representing the
midpoint of the filing range, the pro forma adjusted net tangible book value on
December 31, 1999 would have been $2.59 per share. This represents an immediate
increase in the net tangible book value of approximately $2.66 per share to
existing stockholders and an immediate and substantial dilution of $7.41 per
share to new investors.

The following table summarizes, on a pro forma basis, as of December 31,
1999, the number of shares of common stock purchased from us, the total
consideration paid to us and the average price per share paid by existing
stockholders and by new investors. The following table excludes the deduction of
underwriting discounts and commissions and other estimated expenses payable by
us.

<TABLE>
<CAPTION>
Shares Purchased Total Consideration Average
--------------------- ----------------------- Price per
Number Percent Amount Percent Share
---------- ------- ------------- ------- ---------
<S> <C> <C> <C> <C> <C>
Existing stockholders .................. 4,210,000 68% $13,796,000 41% $ 3.28
New investors .......................... 2,000,000 32% $20,000,000 59% $10.00
--------- --- ----------- --- ------
Total .................................. 6,210,000 100% $33,796,000 100% $ 5.44
========= === =========== === ======
</TABLE>

13
<PAGE>

PRIVATE FINANCINGS

From July through November 1999, we completed the sale of 105 units at a
price of $10,000 per unit in a private financing transaction. Each unit in the
private financing consisted of a promissory note in the principal amount of
$10,000, 1,000 shares of common stock and warrants to purchase 5,000 shares of
common stock. The warrants are exercisable at an exercise price of $2.00 per
share commencing January 2000 through May 2000 and expire July 2004 through
November 2004. The notes bear interest at the rate of 10% per annum and are
payable on the earlier of 24 months from the date of issuance or upon the
closing of an initial public offering of our securities.

In addition, the holders of at least 50% of the shares of common stock and
the shares of common stock underlying the warrants issued in the private
financing have the right to demand the registration of their shares on one
occasion. The holders of the shares of common stock and the warrants have agreed
not to sell, transfer, assign or otherwise dispose of the shares of common
stock, the warrants and the shares of common stock underlying the warrants for a
period of 12 months from the date of this prospectus.

Security Capital acted as the placement agent for the private financing.
We paid Security Capital a fee of $105,000, which was equal to 10% of the
aggregate purchase price of the units sold, a portion of which was re-allowed to
a sub-placement agent, and a non-accountable expense allowance of $31,500 which
was equal to 3% of the aggregate purchase price of the units sold.

On November 23, 1999, we entered into a loan agreement with The Elite
Funding Group, Inc. which provides for a loan in an amount of up to $1,000,000
at an interest rate of 10% per annum, payable monthly. On the date we entered
into the agreement, we issued to the lender common stock purchase warrants for
the purchase of up to 750,000 shares of common stock at an as adjusted exercise
price of $1.00 per share. However if we issue shares of common stock or
securities convertible into shares of common stock at a lower price, then the
exercise price will be reduced to such amount. We have received advances in the
aggregate amount of $815,000 through March 31, 2000. The warrants are
exercisable by the lender at any time for a period of ten years. To secure the
repayment of advances under the loan agreement, we have pledged substantially
all of our assets to the lender. We must prepay any outstanding advances under
the loan agreement to the extent of any proceeds available to us from the sale
of our assets outside of the ordinary course of business, the issuance of any
indebtedness or the sale of any equity securities. We must pay the full amount
of all outstanding advances under the loan agreement on the earlier of May 18,
2000 or the closing of this offering. In April 2000 we agreed to pay the lender
an extension fee of $75,000 payable upon the maturity of the loan to extend the
maturity date from April 14, 2000 to May 18, 2000.

We have also granted registration rights to the lender for the
registration of the shares of common stock underlying the warrants, including
demand and "piggy-back" registration rights. Pursuant to an agreement with the
lender, the shares of common stock underlying the lender's warrant may not be
sold for a period of 12 months from the date of this prospectus. However, we
have agreed to cooperate with the lender to modify the lock-up, if the lender
obtains the consent of The American Stock Exchange.

We have also entered into a consulting agreement with RMH Consulting
Corp., an affiliate of The Elite Funding Group, a principal stockholder and our
lender. The consulting agreement is for a period of two years commencing as of
November 1, 1999 and requires us to pay the consultant a fee of $6,250 per
month. In April 2000 we agreed to pay an additional $75,000 to the consultant
upon the closing of the offering. Pursuant to the consulting agreement we issued
150,000 shares of common stock to the consultant and we will be required to
issue additional shares of common stock to the consultant if we commence an
initial public offering at a price of $9.00 or less per share, so that the total
number of shares issued to the consultant will be equal to the number of shares
which could have been purchased in the initial public offering for $1,500,000.
We have also granted registration rights to the consultant for the registration
of the shares of common stock, including demand and "piggy-back" registration
rights. Pursuant to an agreement with the consultant, the shares of common stock
may not be sold for a period of 12 months from the date of this prospectus.
However, we have agreed to cooperate with the consultant to modify the lock-up,
if the consultant obtains the consent of The American Stock Exchange.

Security Capital and MayDavis Group assisted us in procuring the loan from
The Elite Funding Group and as compensation for such services received warrants
to purchase 40,000 shares of common stock and 20,000 shares of common stock,
respectively.

14
<PAGE>

CAPITALIZATION

The following table sets forth our capitalization as of December 31, 1999:

o on an actual basis;

o on a pro forma basis to reflect:

o the borrowing of $315,000, pursuant to a loan of up to $1,000,000,
with The Elite Funding Group, Inc., in the first quarter 2000; and

o the issuance of 580,000 shares of common stock in connection with
the acquisition of all of the capital stock of
WilhelminaUrbanCool.com, Inc. in March 2000.

o on a pro forma as adjusted basis to further reflect:

o the issuance of an aggregate of 15,000 shares of common stock to
three non-employee directors upon the consummation of this offering;

o the capital contribution of $2,950,000 to e-commerce solutions and
the resulting minority interest therein;

o the receipt of the net proceeds from our sale of common stock in
this offering, at an estimated initial public offering price of
$10.00 per share, representing the midpoint of the filing range, and
the anticipated application of the net proceeds, including repayment
of debt. See also "Use of Proceeds."

The pro forma as adjusted table does not give effect to the following:

o 300,000 shares of our common stock issuable upon exercise of the
underwriters' over-allotment option;

o 200,000 shares of our common stock reserved for issuance upon the
exercise of the warrants granted to the underwriters of this
offering exercisable during the four-year period commencing one year
from the date of this prospectus at an exercise price of 120% of the
public offering price; and

o 500,000 shares of our common stock reserved for issuance upon the
exercise of options pursuant to our employee stock option plan, of
which options to purchase 267,850 shares of common stock have been
granted and 500,000 shares of common stock reserved for issuance
upon the exercise of options pursuant to our executive stock option
plan, all of which have been granted.

You should read this table in conjunction with our financial statements,
including the notes to our financial statements, which appear elsewhere in this
prospectus.

<TABLE>
<CAPTION>
As of December 31, 1999
-----------------------
Pro Forma
Actual Pro Forma as adjusted
----------- ----------- -------------
(unaudited) (unaudited)
<S> <C> <C> <C>
Notes payable (face value--$1,050,000, actual, and
$1,050,000, pro forma) ......................................... $ -- $ -- $ --
------------ ------------ ------------
Minority interest ................................................ -- -- 983,000
------------ ------------ ------------
Stockholders' equity:

Preferred stock--authorized 3,000,000 shares,
$.01 par value: none outstanding,
actual, pro forma and pro forma as adjusted .................... --
Common stock--authorized 30,000,000 shares,
$.01 par value: 3,630,000 outstanding(actual),
4,210,000 outstanding (pro forma), 6,225,000
outstanding (pro forma as adjusted) ............................ 36,000 42,000 62,000
Additional paid-in capital ....................................... 22,494,000 28,603,000 45,768,000
Unearned compensation ............................................ (6,139,000) (6,139,000) (6,139,000)
Deficit accumulated during the development stage ................. (6,014,000) (6,014,000) (17,551,000)
Unamortized debt discount in excess of
notes payable .................................................. (7,943,000) (7,943,000) --
------------ ------------ ------------
Total stockholders' equity ....................................... $ 2,434,000 $ 8,549,000 $ 22,140,000
------------ ------------ ------------
Total capitalization ............................................. $ 2,434,000 $ 8,549,000 $ 23,123,000
============ ============ ============
</TABLE>

15
<PAGE>

SELECTED FINANCIAL DATA

The following table sets forth our selected financial information as of
and for the periods indicated. We derived the statement of operations data for
year ended December 31, 1999, for the period January 23, 1998 (inception)
through December 31, 1998, for the period January 23, 1998 (inception) through
December 31, 1999 and the balance sheet data as of December 31, 1998 and 1999
from our audited financial statements included elsewhere in this prospectus. You
should read the selected financial information in conjunction with our financial
statements, the notes to our financial statements, and the discussion under
"Plan of Operation" included elsewhere in this prospectus.

<TABLE>
<CAPTION>
Period From Period From
January 23, January 23,
1998 1998
Year (Inception) (Inception)
Ended Through Through
December 31, December 31, December 31,
1999 1998 1999
------------ ------------- ------------
<S> <C> <C> <C>
Statement of operations data:
Revenues ........................................ -- -- --
----------- ----------- -----------
Costs and expenses:
Content costs for website ....................... $ 421,000 $ 130,000 $ 551,000
General and administrative ...................... 2,481,000 198,000 2,679,000
Amortization of software costs .................. 126,000 -- 126,000
----------- ----------- -----------
Total costs and expenses ........................ (3,028,000) (328,000) (3,356,000)
Amortization of debt discounts .................. 2,482,000 -- 2,482,000
Amortization of debt issuance costs ............. 142,000 -- 142,000
Interest and related costs ...................... 34,000 -- 34,000
----------- ----------- -----------
Loss before income tax benefit .................. (5,686,000) (328,000) (6,014,000)
Income tax benefit .............................. -- -- --
----------- ----------- -----------
Net loss/comprehensive loss ..................... $(5,686,000) $ (328,000) $(6,014,000)
=========== ============ ===========
Loss per share-- basic and diluted .............. $ (1.99) $ (0.16)
=========== ===========
Weighted average number of shares
outstanding-- basic and diluted ................. 2,858,559 2,066,082
=========== ===========
</TABLE>

Balance sheet data: December 31, 1998 December 31, 1999
----------------- -----------------

Cash ................................... $ 2,000 $ 68,000
Working capital (deficit) .............. $(220,000) $ (842,000)
Total assets ........................... $ 88,000 $3,406,000
Total long-term debt ................... -- $ --
Total liabilities ...................... $ 222,000 $ 972,000
Stockholders' equity (deficiency) ...... $(134,000) $2,434,000

16
<PAGE>

PLAN OF OPERATION

You should read the following discussion and analysis of our financial
condition and results of operations in conjunction with our financial
statements, the notes to our financial statements and the other financial
information contained elsewhere in this prospectus.

Overview

We are a development stage company. We were incorporated in January 1998,
and have not generated any revenues in offering products or services for sale.
Since our inception, we have primarily been engaged in the initial planning and
development of our web sites and operations, negotiating agreements with content
providers and raising capital. As a result, there has not been any operating
revenue generated by our web sites through the year ended December 31, 1999.

We believe that the minority segment of the urban population has not been
meaningfully targeted for Internet services. Accordingly, we believe there is a
significant opportunity for Urban Cool to capitalize upon the demand for
Internet access in the urban market. Our objective is to establish Urban Cool as
a leading online destination of the urban consumer (B2C) and businesses (B2B)
who market their products to urban consumers. Our strategy is to establish the
Urban Cool brand name and utilize our urbancool.com online network, NetStand
kiosks and CyberCenter locations to reach our target market of urban consumers
and businesses who market their products to urban consumers.

During the next twelve months, we intend to pursue our strategy by
substantially following the plan of operation discussed below.

Plan of operation

We believe creating brand recognition will be critical to attracting urban
consumers to our web sites, NetStand kiosks, CyberCenters and businesses to our
business to business services. We intend to utilize approximately $4,750,000
from the net proceeds of the offering for advertising, sales and marketing in
order to help establish brand recognition. We intend to utilize outdoor,
television, print, Internet and radio advertising as well as displays, events,
direct mail, telemarketing and public relations efforts to promote the Urban
Cool brand name. We plan to co-market our services through strategic alliances
with major corporations. In addition, we intend to utilize celebrities,
primarily on a volunteer basis, to promote technology within our urban markets.
Our advertising and marketing efforts will also include radio giveaways and
in-house promotions. We have retained McCann-Erickson to develop and manage our
brand building campaign.

We intend to use approximately $4,000,000 of the net proceeds of this
offering for capital expenditures, of which approximately $3,000,000 will be
utilized to deploy NetStand kiosks. We intend to deploy the PC based NetStand
kiosk in at least 500 locations in urban markets. We anticipate that the cost of
each NetStand kiosk will be approximately $4,000 We intend to locate the
NetStand kiosks in high-traffic locations such as shopping malls, small
businesses, community centers, bus terminals and multi-family housing
developments.

We intend to open a model CyberCenter at 439 West 125th Street in Harlem,
New York in the third quarter of 2000. The CyberCenters are intended to provide
users with a place to socialize and access the Internet. The CyberCenters will
be 1,000 to 2,000 square feet and will contain 10 to 20 computers that provide
Internet access through our online network. We currently have no operating
CyberCenters. We intend to utilize approximately $200,000 from the net proceeds
of the offering to complete the development of the CyberCenter in Harlem. We
intend to license future CyberCenters to urban non-profit organizations, which
will own and operate the CyberCenters. The cost for each CyberCenter is
anticipated to range from $50,000 to $100,000. We plan to offer corporate
sponsorships of the CyberCenters in order to derive sponsorship revenue. We
intend to charge users a fee for the use of the Internet access stations at the
CyberCenters and charge a management fee to the non-profit organization which
will own and operate the CyberCenters. We plan to offer introductory classes at
the CyberCenters on the use of computers and the Internet.

17
<PAGE>

We plan to derive a substantial portion of our revenue from advertising
and sponsorships. We believe that a major portion of our revenue will be derived
from our NetStand kiosks, including corporate sponsorships, billboard treatment
of the NetStand kiosks, advertising, web site development, hosting and
application services. We initially plan to generate revenue of approximately
$10,000 per NetStand kiosk. We also plan to offer corporate sponsorship and
advertising packages for the CyberCenters. In addition, we plan to generate
revenue from other advertising sponsorship packages including banner
advertising, e-mail advertising, outdoor advertising, live and broadcast events
and contest promotions. We are uncertain as to whether we will be able to
generate revenue from our NetStand kiosks or CyberCenters or the sale of
advertising on our online network. However, even if we do not generate any
revenue, we believe that the net proceeds of the offering will be sufficient to
meet our anticipated needs for working capital for at least 12 months.

We also will seek to promote electronic commerce through our online
network. For example, we offer links to major Internet retailers and service
providers who have entered into revenue sharing agreements with us. The
agreements generally provide that we receive a commission for products purchased
through a link from our web site.

Pursuant to an agreement in November 1999, we acquired a 662/3% interest
in e-commerce solutions, Inc., which is developing proprietary software to
construct electronic commerce capable web sites and electronic commerce
communities. We intend to utilize approximately $2,950,000 of the net proceeds
of the offering to complete development of the software and to fund the start-up
costs for e-commerce solutions. In addition, it is anticipated that a portion of
such funds will be utilized by e-commerce solutions for other e-commerce and
business related services, including consulting, financing, reciprocal trade and
barter services and infrastructure related services for e-commerce, Internet and
other related businesses. We intend to market electronic commerce web sites
through e-commerce solutions to small businesses. We initially believe that a
basic electronic commerce capable web site can be marketed to small business
owners at a reasonable price. In addition, we believe that the sales of
electronic commerce web sites will provide us with additional opportunities to
increase revenue. However, we may not be able to develop the proprietary
technology on a timely basis, or at all, or generate significant revenues from
the sales of electronic commerce capable web sites.

Results of operations

From inception, operations have been in the early stages of development.
We had no revenues for the period ended December 31, 1998, and year ended
December 31, 1999. We incurred losses of $328,000 and $5,686,000, respectively,
for those periods, in connection with web site development costs, interest
expenses and other general and administrative expenses. The increase in expenses
for the year ended December 31, 1999 as compared to the period ended December
31, 1998 was primarily attributable to a $291,000 increase in content costs for
our web site, a $2,658,000 increase in interest expenses and amortization of
debt discount and a $2,223,000 increase in general and administrative expenses
consisting primarily of consulting and professional fees of $907,000, employee
compensation of $1,078,000 (which includes compensatory stock options) and
advertising, marketing and promotional expenses of $131,000.

As of December 31, 1999 we had net operating loss carryforwards for
federal income tax purposes of approximately $2,237,000. There can be no
assurance that we will realize the benefit of the net operating loss
carryforwards. The federal net operating loss carryforward will expire in 2019.
We have established a valuation allowance with respect to these federal net
operating loss carryforward.

For the period commencing on December 31, 1999 through the completion of
the offering, we will incur charges in the aggregate amount of approximately
$10,554,000 attributable to debt issuance costs, original issue discount and
estimated interest expenses incurred in connection with the sale of $1,050,000
of our promissory notes, the loan agreement with respect to The Elite Funding
Group loan in an amount up to $1,000,000, and the issuance of shares of common
stock to directors. Additionally, we will record a charge in the amount of
$983,000 directly to stockholders' equity representing a portion of our capital
contribution to e-commerce solutions, Inc., which reflects the minority
interest. An additional $6,139,000 of equity instrument compensatory charges are
attributable to various consulting agreements and an employee option, which are
amortizeable over

18
<PAGE>

the term of such agreements. In addition, upon the vesting of warrants to
purchase up to 800,000 shares of common stock issued to Stanley Wolfson in
connection with the acquisition of a 662/3% interest in e-commerce solutions we
will record a charge equal to the fair value of such warrants upon such vesting
in accordance with performance criteria. In connection with the acquisition of
all of the capital stock of Wilhelmina UrbanCool.com in March 2000 for 580,000
shares of common stock we will record an annual charge of $1,160,000 for a
period of five years.

We expect operating results to fluctuate significantly in the future as a
result of a variety of factors, many of which are outside our control. These
factors include:

o our ability to derive sponsorship and advertising revenue for our
online network;

o our ability to generate revenue from web site development, hosting
and application services

o obtaining licenses of third-party content;

o consumers' acceptance of electronic commerce;

o the development of our software to market electronic commerce
capable web sites;

o the level of traffic on our web sites;

o the amount and timing of the deployment of NetStand kiosks and other
capital expenditures and other costs relating to the expansion of
our operations;

o the success of our efforts to market electronic commerce capable web
sites;

o the introduction of new or enhanced services by us or our
competitors, including low-cost electronic commerce capable web
sites;

o the availability of desirable products and services for sale through
our web sites;

o the loss of a key affiliation or relationship by us;

o changes in our pricing policy or those of our competitors;

o technical difficulties with our web sites;

o incurrence of costs relating to general economic conditions; and

o economic conditions specific to the Internet or all or a portion of
the technology market.

As a strategic response to changes in the competitive environment, we may
from time to time make pricing, service or marketing decisions or business
combinations that could have a material adverse effect on our business, results
of operations and financial condition. In addition, in order to accelerate the
promotion of our brand name, we intend to significantly increase our sales and
marketing budget, which could materially and adversely affect our business,
results of operations and financial condition.

Liquidity and capital resources

We have funded our requirements for working capital to support operations
primarily from private placements of our securities, credit from our web site
developer, Analysts International Corp., and borrowings under a loan agreement.
As of December 31, 1999, we had a working capital deficit of ($842,000).

The independent auditor's report on our financial statements contains
explanatory language that substantial doubt exists about our ability to continue
as a going concern. The report specifies that we have incurred net losses, and
have a working capital deficiency. If we are unable to obtain sufficient
financing in the near term or achieve profitability, then we would, in all
likelihood, experience severe liquidity problems and may have to curtail our
operations.

For the period ended December 31, 1998, net cash provided by operating
activities was $73,000, which was primarily attributable to increases in
accounts payable, accrued expenses and a payable to officer/stockholder of
$222,000, offset by our net loss of $328,000 and increased by non-cash expenses
in the amount of $179,000. For the year ended December 31, 1999, cash used in
operating activities was $798,000. The cash used by operating activities for the
year ended December 31, 1999 was attributable to a net loss of $5,686,000 and
offset by non-cash expenses in the amount of $4,203,000 and an increase in
accounts payable, accrued expenses, payable to officer/stockholder, note payable
and net of an increase in other assets in the amount of $685,000.

19
<PAGE>

For the period ended December 31, 1998, net cash used in investing
activities was $86,000, which was attributable to the purchase of computer
equipment and software and web site development. For the year ended December 31,
1999, net cash used in investing activities was $219,000 which was attributable
to the purchase of computer equipment and software.

For the period ended December 31, 1998, net cash provided by financing
activities was $15,000, which was attributable to the sale of common stock. For
the year ended December 31, 1999, net cash provided by financing activities was
$1,083,000. The increase in net cash provided by financing activities was
primarily attributable to proceeds from the sale of our common stock of
$177,000, proceeds from a line of credit of $500,000 and net proceeds from a
private financing transaction of $791,000 offset by deferred offering costs of
$385,000.

In November 1999, we delivered a promissory note to Analysts
International, our web site developer, in the amount of $400,432, representing
the amount of the accounts payable plus accrued interest owed to Analysts
International. The note bears interest at the rate of 18% per annum, requires
monthly payments of $25,000 and is payable on the earlier of the closing of this
offering or June 1, 2000. We have not made the monthly payments due in December
1999 through April 2000.

In December 1999, we contributed $50,000 to e-commerce solutions, Inc. in
connection with our acquisition of a 662/3% interest in e-commerce solutions. We
have also agreed to contribute an additional $2,950,000 to e-commerce solutions
upon the closing of this offering.

In July through November, 1999, we completed the sale of 105 units at a
price of $10,000 per unit in a private financing transaction. Each unit in the
private financing consisted of a promissory note in the amount of $10,000, 1,000
shares of common stock and warrants to purchase 5,000 shares of common stock.
The warrants are exercisable at an exercise price of $2.00 per share commencing
January 2000 through November 2000 expiring in July 2004 through November 2004.
The notes bear interest at the rate of 10% per annum and are payable on the
earlier of 24 months from the date of issuance or upon the closing of this
offering.

On November 23, 1999, we entered into a loan agreement with The Elite
Funding Group, Inc. which provides for a loan in an amount of up to $1,000,000
at an interest rate of 10% per annum, payable monthly. On the date we entered
into the agreement, we issued to the lender common stock purchase warrants for
the purchase of up to 750,000 shares of common stock at an exercise price of
$1.00 per share, subject to adjustment, exercisable at any time for a period of
ten years. We have received advances in the aggregate amount of $815,000. We
must prepay any outstanding advances under the loan agreement to the extent of
any proceeds available to us from the sale of our assets outside of the ordinary
course of business, the issuance of any indebtedness or the sale of any equity
securities. We must pay the full amount of all outstanding advances under the
loan agreement on the earlier of May 18, 2000 or the closing of this offering.
In April 2000 we agreed to pay the lender an extension fee of $75,000 payable
upon the maturity of the loan to extend the maturity date from April 14, 2000 to
May 18, 2000. To secure the repayment of advances under the loan agreement, we
have pledged substantially all of our assets to the lender.

In November 1999, Jacob R. Miles, III, our Chairman, Chief Executive
Officer and majority stockholder entered into a deferred compensation agreement
with us which provides that Mr. Miles shall receive accrued salary in the amount
of $131,250, payable out of the net proceeds of this offering, which amount was
accrued from January 1, 1999 through September 30, 1999. As of December 31, 1999
we owed Mr. Miles approximately $11,000 for expenses he paid on our behalf which
has been recorded as a non-interest bearing loan.

In January 2000, we entered into a one-year agreement with Ask Jeeves
which provides for payments in the aggregate amount of $437,000 during the term
of the agreement. Ask Jeeves has developed a proprietary search engine which
utilizes a question and answer format. Pursuant to the agreement, Ask Jeeves
will customize its search engine with an urban theme for use and resale by Urban
Cool.

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Our capital requirements depend on numerous factors, including, market
acceptance of our products and services, the resources we devote to marketing
and selling our services and our brand promotions, capital expenditures and
other factors. We have experienced a substantial increase in our capital
expenditures since our inception consistent with the growth in our operations
and staffing. We anticipate this increase will continue for the foreseeable
future particularly relating to our development of NetStand kiosks, creation of
CyberCenters and systems infrastructure. We believe that, together with the
proceeds of the offering and anticipated revenues from operations, our current
cash will be sufficient to meet our anticipated needs for working capital,
capital expenditures and business expansion for the next 12 months. After 12
months, if cash generated from operations is insufficient to satisfy our
liquidity requirements, we may seek to sell additional equity or debt securities
or to obtain a credit facility. The sale of additional equity or convertible
debt securities could result in additional dilution to our stockholders. There
can be no assurance that financing will be available in amounts or on terms
acceptable to us, if at all. If we do not obtain such financing, we may have to
curtail or cease our operations.

Recent accounting pronouncements

In March 1998, the Accounting Standards Executive Committee issued AICPA
Statement of Position 98-5, "Reporting on the Costs of Start-up Activities."
This statement provides guidance on the financial reporting of start-up costs
and organization costs. It requires that the cost of start-up activities and
organization costs be expensed as incurred. This statement of position is
effective for financial statements for fiscal years beginning after December 15,
1998. We do not expect adoption of this statement to have a material impact on
our financial statements.

We are required to adopt Statement of Financial Accounting Standards No.
131, "Disclosures about Segments of an Enterprise and Related Information."
Statement No. 131 superseded statement No. 14, "Financial Reporting for Segments
of a Business Enterprise" and is effective for years beginning after December
31, 1997. Statement 131 establishes standards for the way that public business
enterprises report selected information about operating segments in financial
reports. Statement 131 also establishes standards for related disclosures about
products and services, geographic areas, and major customers. The addition of
statement 131 will not affect our results of operations or financial position,
but may affect the disclosure of the segment information in the future.

In June 1998, the Financial Accounting Standards Board or "FASB," issued
statement No. 133, "Accounting for Derivative Instruments and Hedging
Activities." This statement changes the previous accounting definition of
derivative, which focused on freestanding contracts such as options and
forwards, including futures and swaps, expanding it to include embedded
derivatives and many commodity contracts. Under the statement, every derivative
is recorded in the balance sheet as either an asset or liability measured at its
fair value. The statement requires that changes in the derivative's fair value
be recognized currently in earnings unless specific hedge accounting criteria
are met. Statement No. 133 is effective for fiscal years beginning after June
15, 2000. Earlier application is allowed as of the beginning of any quarter
beginning after issuance. We do not anticipate that the adoption of statement
No. 133 will have a material impact on our financial position or results of
operations.

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BUSINESS

General

We operate urbancool.com, an online network targeted to urban consumers
that provides a forum for communications, information and electronic commerce.
Our online network, which has been operational since January 1999, consists of
15 channels with original content organized by subject matter, and includes a
search engine for users. The channels cover topics of interest to urban
consumers such as arts and literature, health and fitness, sports, education,
children, entertainment, finance, women's issues and travel. In addition, our
online network includes urbanmall.net, a shopping site and business to business
sites urbancoolnet.com, an Internet services site and urbantrends.com, a
business information site. Through our search engine, our online network of web
sites is linked to more than 2,000 web sites. According to Web Trends, page view
impressions from January 1999 through December 1999 exceeded 500,000.

We are a development stage company. We were incorporated in January 1998,
and have not generated any revenues in offering products or services for sale.
Since our inception, we have primarily been engaged in the initial planning and
development of an infrastructure, our web sites and operations, negotiating
agreements with infrastructure companies, marketing partners, content providers
and raising capital.

Our objective is to establish our online network as a leading online
destination of urban consumers and businesses who market their products to urban
consumers. We intend to provide:

o urban residents with a local competitive means of accessing
information, technology, communications and financial products and
services as well as transportation products and services such as
bus, train and airline information and ticketing; and

o businesses with Internet services and access to the urban
marketplace for additional sales and customer service opportunities,
while providing exposure in the urban marketplace for their brands,
including utilizing our Netstand kiosks for web site development,
hosting, application services and content distribution services.

The Internet

Internet access among U.S. households is increasing at a rapid rate.
According to a July 1999 study published by the U.S. Department of Commerce,
approximately 42% of U.S. households own computers. Approximately 26% of U.S.
households now have Internet access, and Internet access has increased for all
demographic groups in all locations. In 1998, Internet access increased 52.8%
for White households, 52% for African American households and 48.3% for Hispanic
households.

We believe that the rapid increase in Internet usage by U.S. households
represents a substantial opportunity for companies to conduct business online.
The functionality and accessibility of the Internet have made it an attractive
commercial medium by providing features that historically have been unavailable
through traditional distribution channels. Applications that allow consumers to
comparison shop or choose from a large selection of goods or services have
flourished on the Internet. Because of these advantages, an increasingly broad
base of products and services is sold online, including consumer goods such as
automobiles, books and CDs, and a variety of services, including travel,
securities trading and other financial services. Forrester Research estimates
that revenues from electronic commerce consumer spending in the U.S. will
increase from approximately $20.2 billion in 1999 to approximately $184 billion
in 2004.

Advertisers and direct marketers are also increasingly using the Internet
to locate and market to customers. Forrester Research estimates that U.S.
Internet advertising will grow from approximately $2.8 billion in 1998 to
approximately $22 billion in 2004.

Urban consumer market segment

Our target audience for our web sites is America's urban residents. The
1990 U.S. Census states that approximately 160 million out of 250 million
Americans live in an urban environment. Within this urban market, we believe the
minority population will be attracted to Urban Cool as one of its primary online
destinations since we believe it has not been meaningfully and directly targeted
for Internet access.

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According to the Census, approximately 80% of the U.S. minority population
lives in an urban environment, which includes 24 million African Americans and
18 million Hispanics. Minorities trail whites in computer ownership and usage.
The U.S. Department of Commerce report states that African American and Hispanic
households have far lower ownership levels of computers (at 23% and 26%) and
Internet access levels (11% and 13%) as compared to White household computer
ownership of 47% and Internet access of 30%. However, both African American and
Hispanic households are twice as likely to own computers as they were in 1994
and this rate of increase is greater than the rate of increase for White
ownership of computers. Because minorities are increasing their use of
computers, we believe there is a significant opportunity for Urban Cool to
capitalize on new urban minority demand for Internet access.

Strategy

General

Our objective is to establish our online network as a leading online
destination for the urban consumer. Our strategy is to attract urban consumers
to our online network, NetStand kiosks and CyberCenter locations for
information, products and services and to develop revenue generating
relationships with businesses which desire to reach urban consumers. Our
strategy also includes marketing electronic commerce capable web sites to
urban-based small businesses as well as web site development, hosting,
application services and other Internet services. The key elements of our
strategy are described below.

Create brand recognition

We believe creating brand recognition will be critical to attracting urban
consumers to our web sites, NetStand kiosks and CyberCenters and building brand
awareness among urban businesses. We intend to differentiate our business from
other online networks through our focus on America's inner city residents and
our use of NetStand kiosks and CyberCenters which are intended to introduce and
promote our web sites to urban consumers. We intend to utilize outdoor,
television, print, Internet and radio advertising as well as displays, events,
direct mail, telemarketing and public relations efforts to promote the Urban
Cool brand name. We plan to co-market our services through strategic alliances
with major corporations. In addition, we intend to utilize celebrities,
primarily on a volunteer basis, to promote technology within our urban markets.
We believe celebrities will volunteer their services based on discussions we
have had with several of them who have given exclusive interviews on our online
network. Our advertising and marketing efforts will also include radio giveaways
and in-house promotions. We have retained McCann-Erickson to develop and manage
our brand building campaign.

Develop NetStands

We intend to use a portion of the net proceeds of this offering to place
PC-based NetStand kiosks in at least 500 locations in urban markets. Sites for
Netstand kiosks are initially planned within six urban markets: Brooklyn and
Harlem in New York City, and several areas within Dallas, Detroit, Los Angeles,
Miami and San Francisco Bay area. We intend to locate the NetStand kiosks in
high-traffic locations such as shopping malls, small businesses, community
centers, bus terminals and multi-family housing developments. We have built
seven NetStand kiosks which are fully operational and, in September 1999, we
entered into an agreement with a shopping center in Dallas, Texas to deploy five
NetStand kiosks. We believe that the NetStand kiosks will be an integral part of
our network. The NetStand kiosks provide Internet access in inner city locations
and are designed to be easily operated by people with no previous Internet or
computer experience.

Individuals will be able to use the NetStand kiosks to visit our web
sites, search the Internet, purchase tickets, send money, access local
information and engage in electronic commerce transactions. We intend to rely on
independent third parties to manufacture, install and service the NetStand
kiosks. We anticipate that the cost of each NetStand kiosk will be approximately
$4,000. The NetStand kiosks will be networked, designed and programmed for the
local urban market in which they are deployed. The users of the NetStand kiosks
will be provided with high-speed Internet access and charged fees for certain
functions. The NetStand kiosks are designed to accept cash as well as major
credit and debit cards. We also plan to offer corporate sponsorship programs and
advertising on the NetStand kiosks, which we believe will constitute a major
portion of our revenue. We also intend to utilize the NetStand kiosks to build a
data base of consumers for targeted marketing, consumer surveys and data mining
opportunities.

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Build CyberCenters

We intend to license future CyberCenters to urban non-profit
organizations, which will own and operate the CyberCenters. The cost for each
CyberCenter is anticipated to range from $50,000 to $100,000. We anticipate the
non-profit organization will have capital expenditures of between $20,000 to
$40,000 in connection with opening the CyberCenter. We plan to offer corporate
sponsorships of the CyberCenter in order to derive sponsorship revenue. We
intend to charge users a fee for the use of the Internet access stations at the
CyberCenters and charge a management fee to the non-profit organizations which
will own and operate the CyberCenters. We plan to offer introductory classes at
the CyberCenters on the use of computers and the Internet.

Generate sponsorship, advertising revenues and other NetStand kiosk
revenue

We plan to derive a substantial portion of our revenue from Internet
services, advertising and sponsorships. We believe that a major portion of our
revenue will be derived as a result of our NetStand kiosks, including corporate
sponsorships, billboard treatment, advertising, web site development, hosting
and application services. We initially plan to generate revenue of approximately
$10,000 per NetStand kiosk. We also plan to offer corporate sponsorship and
advertising packages for the CyberCenters. In addition we plan to offer other
advertising sponsorship packages including banner advertising, e-mail
advertising, outdoor advertising, live and broadcast events and contest
promotions.

Promote electronic commerce

We also offer links to major Internet retailers and service providers who
have agreed to revenue sharing agreements with us based on either a percentage
of sales or a set fee basis. The agreements generally provide that we receive a
commission for products purchased through a link from our web site. Currently,
through our agreements with Internet retailers and service providers, we sell
gifts, flowers, travel, computer hardware and software, video game hardware and
software, fine art, music, videos and film, entertainment and sports branded
clothing and products, health products and haircare and beauty products. We also
plan to offer auction services, telecommunications products and services,
Internet services, financial services, transportation information and tickets.
We have had discussions with several telephone companies, a financial services
company, and Internet services companies to market their products and services.
Although no definitive agreements have been reached, we believe, although there
can be no assurance, that we will be able to offer their products and services
through our online network.

We also intend to offer merchandise through our online network including
Urban Cool branded and co-branded merchandise. Products anticipated to be
offered include t-shirts and caps, gift products, music and music video
products, video game products, posters, stickers and other printed merchandise
and low cost computers.

Pursue strategic acquisitions and alliances

We plan to pursue relationships with membership-based groups such as
non-profit organizations, churches, alumni organizations, fraternities and other
similar organizations for brand building and membership acquisitions. We also
plan to pursue relationships with local and national businesses for content,
products, services and the sponsoring of our NetStand kiosks. Additionally, we
plan to pursue strategic acquisitions of Internet-related companies, other web
sites and local urban weekly newspapers that have viewers/subscribers that reach
our target market segment and generate advertising revenue. We may utilize a
portion of the net proceeds of this offering to make strategic acquisitions.

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We have entered into a non-binding letter of intent with Bloomberg, L.P.
Pursuant to the letter of intent, Bloomberg will provide content for our web
sites and promote our web sites and, in return, we will pay Bloomberg $66,666
per month. The proposed term of the agreement is three years. However, we have
not reached a definitive agreement with Bloomberg and we cannot assure you that
an agreement will be reached. As of the date of this prospectus, we do not have
any other understandings, commitments or agreements concerning these types of
transactions.

We have entered into a marketing alliance agreement with Navisite, Inc.
Navisite provides web site hosting services, bandwidth and computer equipment to
businesses. Pursuant to the alliance agreement with Navisite, we will resell
Navisite services and receive a commission equal to 10% of all revenue which we
generate for Navisite. We have also entered into an agreement with Akamai
Technologies, Inc. Akamai provides services to businesses which will enhance the
performance and functionality of their web sites. Our web sites will contain a
link to Akamai's site and Akamai's site will contain a link to our site. We
intend to enter into similar agreements with other technology and
telecommunication companies which provide business-to-business services. We
believe that other companies will enter into strategic alliances with us because
of their desire to market their products and services to our target market of
urban consumers and businesses.

Other Business to Business Services

We have recently acquired a 662/3% interest in e-commerce solutions -- in
exchange for warrants to purchase up to 1,050,000 shares of common stock and our
agreement to contribute $3,000,000 -- which is developing proprietary software
to construct electronic commerce capable web sites and electronic commerce
communities. We anticipate completing the development of the software for the
design of the web sites in the third quarter of 2000. We intend to utilize a
portion of the net proceeds of the offering to make a required capital
contribution to e-commerce solutions which will be utilized to complete
development of the software and to set up a sales and marketing organization.
Using the software, our in-house personnel will consult with business customers,
and will design and sell customized electronic commerce capable web sites for
the business customer. We intend to market the electronic commerce web sites to
small urban-based businesses at a relatively low cost. Our goal is to develop a
substantial sales force to market the web sites.

In addition, we believe that the sales of electronic commerce web sites
will provide us with additional opportunities to increase revenue. We intend to
offer purchasers of web sites various services including:

o web hosting services;

o additional sophisticated web site development services; and

o specialized marketing into the African-American and Hispanic
markets.

We intend to enter into agreements with purchasers of web sites to provide
direct links to urbancool.com and to our other web sites.

e-commerce solutions also intends to offer other e-commerce and business
related services, including consulting, financing, reciprocal trade and barter
services and infrastructure related services for e-commerce, Internet and other
related businesses.

Provide other services

Urban Cool, together with non-profit organizations, intends to participate
in providing introductory computer training programs in select cities. By
providing introductory classes, we intend to build a client base familiar with
our services. We do not plan, however, on generating revenue from the classes.
Other services which we plan to offer through our online network, NetStand
kiosks and CyberCenters include money transfer, transportation tickets and
public transportation information. We intend to offer web hosting and related
services pursuant to our marketing alliance agreement with Navisite and
application services and content distribution services pursuant to our agreement
with Akamai.

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In addition, we intend to offer via urbancool.com, NetStand kiosks and
CyberCenters financial services such as bill paying and a full line of
telecommunication products and services including prepaid local and long
distance phone usage, prepaid cellular phones, pagers, prepaid home and business
phone services. We have entered into an agreement with NatioNet Online, an
Internet service provider, that offers Internet access to subscribers.

Urban Cool Online Network

Our online network is organized around consumer focused sites anchored by
urbancool.com with 15 content specific channels and three business focused Urban
Cool web sites. Our channels, web sites and special features are described
below.

Arts & literature channel

The Arts & Literature channel provides original content and links to web
sites related to the arts, culture, dance, genealogy, literature, performing
arts and theatre.

Health and fitness channel

The Health and Fitness channel provides news stories on health and fitness
topics as well as links to web sites related to medicine and drugs, diseases,
fitness, medical references, insurance, mental health, natural health,
organ-tissue donation, health organizations and vision.

Sports channel

The Sports channel provides original content, sports news and stories as
well as links to sports magazines and numerous professional and amateur sports
and sporting events.

Education channel

The Education channel provides links to web sites related to education,
including careers, college guides, curriculum, scholarships, educational
organizations and educational references.

U' Cool kids channel

The U' Cool Kids channel provides links to web sites related to books and
stories, clubs, education, games, girls only, holiday fun, museums and
television.

Urban styles channel

The Urban styles channel provides links to web sites related to autos,
auctions, toys, fashion and beauty, men's topics, hip hop and shopping
destinations.

Entertainment channel

The Entertainment channel provides special interest stories and interviews
as well as links to web sites related to entertainment awards, celebrities,
music, entertainment magazines, movies, films, television, games, history,
entertainment organizations, comics, radio and hobbies.

Living and family channel

The Living and Family channel provides top news stories and features as
well as links to web sites related to religions, adoption, gardening, home
improvement, real estate, parenting, environment, organizations, pets,
inspirational stories, seniors, singles, insurance, spiritual well-being and
time management.

Cool technology channel

The Cool Technology channel contains news stories as well as links to web
sites related to computers, stereo and television, telecommunications,
magazines, museums, technology-related organizations and video games.

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Food and beverage channel

The Food and Beverage channel provides links to web sites related to food
and beverage, recipes, food and beverage magazines and restaurants.

Money talks channel

The Money talks channel provides links to web sites related to financial
news, careers, financial topics and business, consumer and professional
organizations.

Travel and events channel

The Travel and Events channel provides links to web sites related to city
guides, travel, state guides, events and holidays.

Street watch channel

The Street Watch channel provides links to web sites related to law
enforcement agencies, drugs and crime.

News and government channel

The News and Government channel provides top news stories, as well as
links to web sites related to government, legal information, magazines, news
services, newspapers and organizations.

For women channel

The For Women channel provides original content and links to web sites for
women, related to health issues, business, careers, magazines, organizations and
weddings.

Urbancool.com

Urbancool.com is our consumer focused site for urban consumers and others
who follow trends in the urban community, which contains links to our 15 content
specific channels and our other web sites.

Urbancoolnet.com

The urbancoolnet.com site is our corporate and business to business web
site.

Urbanmall.net

The urbanmall.net site is a shopping site which offers software, videos,
books, music, CDs, Urban Cool caps, t-shirts and backpacks.

Urbantrends.com

The urbantrends.com site is a business-to-business site that provides
information about trends in the urban community and links to urban magazines,
advertising agencies and research about the urban community.

Urbanjobs.com

Urbanjobs.com is a site focused on career development, job searches and
business services for corporate personnel departments.

Future web sites

We intend to develop Urban Cool Magazine, a print and online technology
lifestyle magazine focused on the urban consumer. We also intend to develop
urbanauctions.com, a collection of web pages focused on celebrity, business and
charity auctions.

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U' Cool Crew

We intend that each channel will be hosted by one of our 12 proprietary
fictional characters known as part of the U' Cool Crew, presenting original
content, link recommendations and acting as sales persons for
electronic-commerce products and services. Our web sites contain a
computer-generated likeness and description of each of the characters, including
their favorite food, dessert, sport and other interests. We intend to further
develop the personalities of each of these characters, including animating and
casting for the characters and providing scripts for the characters. We also
intend to utilize the characters in television, radio and print advertising, to
make personal appearances and to promote the Urban Cool brand name and
electronic commerce products. Network users are able to send e-mail to the
characters and to vote for their favorite characters. We believe that the U'
Cool Crew will build brand awareness and brand loyalty for the Urban Cool brand
name.

Sales and marketing

We intend to establish a direct sales organization consisting of national,
regional and local sales representatives. Our sales organization will provide
input on design and placement of our Internet-based advertising and the content
on local web sites. The sales representatives' objective will be to provide a
high level of customer service and satisfaction to business customers. We also
intend to have our sales representatives focus on selling sponsorship packages
and banner advertising programs together with web site development services,
hosting and application services.

We intend to utilize a number of methods to promote the Urban Cool brand
name including outdoor advertising, advertising on other Internet sites,
targeted publications, radio stations, cable television and cross promotional
arrangements to secure advertising and other promotional considerations. We have
distributed promotional material at select targeted events such as Black expo,
cinco de mayo events, concerts and other community events. To further promote
the Urban Cool brand name, we intend to enter into strategic alliances with
consumer products and technology companies.

We intend to develop relationships with urban non-profit groups and with
other urban consumer membership based groups, such as churches, alumni
organizations, fraternities and similar organizations, for brand building and
membership acquisitions. We plan to meet with urban non-profit organizations and
other urban consumer membership based groups to identify sponsorship and grass
roots marketing opportunities. We also intend to sponsor events, concerts and
other community activities to promote the Urban Cool brand name.

Distribution - internet service provider

We have entered into an agreement with NatioNet Online, an Internet
service provider, to provide Internet access to our users. Pursuant to the
agreement, we will receive 5.1% of the monthly fee paid by each subscriber. We
intend to promote Internet service access by distributing Urban Cool co-branded
software via direct mail, magazine insertions, at concerts, seminars and events
as well as through our CyberCenters and NetStand kiosk locations. We also will
distribute our software in computer stores, record stores, discount stores,
grocery stores and through churches, community events and other community-based
organizations and membership based groups.

WilhelminaUrbanCool.com Inc.

In March 2000 we acquired all of the capital stock of
WilhelminaUrbanCool.com, Inc. in exchange for 580,000 shares of our common
stock. WilhelminaUrbanCool.com, Inc. was formed in February 2000 in order to
license the Wilhelmina trademark from Wilhelmina Artist Management LLC. The
license agreement provides for an initial term of 25 years and successive
five-year renewal options. Wilhelmina Models which was founded in 1967 is one of
the leading modeling agencies in the industry. Wilhelmina Models is an agent for
over 1,000 models and its current roster of models, athletes and musical talent
includes Mia Tyler, Kevin Garnett, Kate Dillon, Katerina Witt, Jenna Elfman,
Brandy, Paula Cole, Kid Rock, Kool and the Gang, Hootie and the Blowfish, and
Sugar Ray. Pursuant to the license agreement, WilhelminaUrbanCool.com, Inc. has
been granted the license to utilize the Wilhelmina trademark in connection with
a web site known as

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WilhelminaUrbanCool.com. Wilhelmina Artist Management, llc has agreed to provide
to WilhelminaUrbanCool.com, Inc. all head shots, photographs and other materials
which Wilhelmina has the right to utilize for self-promotion and to provide
content for the WilhelminaUrbanCool.com web site. In addition, it is anticipated
that WilhelminaUrbanCool.com will market merchandise, sponsor contests, model
searches and engage in other promotions utilizing the web site.

Web site design services

In November 1999, we entered into an agreement to acquire 662/3% of the
capital stock of e-commerce solutions, Inc. In connection with the acquisition,
we have advanced $50,000 of capital to e-commerce solutions and have agreed to
contribute an additional $2,950,000 of capital to e-commerce solutions upon the
completion of the offering. In addition, we issued warrants to purchase up to
1,050,000 shares of common stock to Stanley Wolfson, exercisable are as follows:

o warrants to purchase 50,000 shares of common stock are exercisable
immediately at an exercise price of $2.00 per share;

o warrants to purchase 200,000 shares of common stock are exerciseable
immediately at an exercise price of $1.00 per share;

o warrants to purchase 200,000 shares of common stock are exercisable
provided that e-commerce solutions has gross sales of at least
$2,500,000 within 24 months of our contribution of $3,000,000 to
e-commerce solutions at an exercise price of $1.00 per share;

o warrants to purchase an additional 200,000 shares of common stock
are exercisable provided that e-commerce solutions has gross sales
of at least $7,500,000 within 24 months of our contribution of
$3,000,000 to e-commerce solutions at an exercise price of $1.00 per
share;

o warrants to purchase an additional 200,000 shares of common stock
are exercisable provided that e-commerce solutions has gross sales
of at least $15,000,000 within 24 months of our contribution of
$3,000,000 to e-commerce solutions at an exercise price of $1.00 per
share and

o warrants to purchase an additional 200,000 shares of common stock
are exercisable provided that e-commerce solutions has gross sales
of at least $25,000,000 within 24 months of our contribution of
$3,000,000 to e-commerce solutions at an exercise price of $1.00 per
share.

e-commerce solutions has entered into a three-year employment agreement
with Stanley Wolfson to serve as the president. Mr. Wolfson shall receive a
salary of $175,000 per annum plus 2% of gross sales commencing as of November 1,
1999. Pursuant to our shareholder's agreement with Stanley Wolfson and
e-commerce solutions, Mr. Wolfson has the ability to manage the affairs of
e-commerce solutions, subject to our right to vote on certain shareholder
matters. In connection with the shareholder's agreement, the vote of 70% of the
shares of common stock outstanding is required in connection with a vote of the
shareholders.

e-commerce solutions owns partially developed proprietary software to
construct electronic commerce capable web sites and electronic commerce
communities. We intend to utilize a portion of the net proceeds of the offering
to complete development of the software and to fund the start-up costs for
e-commerce solutions. We anticipate completing the development of the software
in the third quarter of 2000. e-commerce solutions also intends to offer other
e-commerce and business related services, including consulting, financing,
reciprocal trade and barter services and infrastructure services for e-commerce,
Internet and other related businesses. We intend to market electronic commerce
web sites through e-commerce solutions to urban-based small businesses. We
believe that a basic electronic commerce capable web site can be marketed to
urban-based small business owners at a relatively low cost. We plan to utilize a
substantial telemarketing effort and a dedicated sales force to market the web
site design services. We cannot assure you that we will be able to develop such
a sales force or develop web site design services. We intend to offer
competitive performance-based compensation packages to our sales representatives
and telemarketers.

29
<PAGE>

Revenue sharing agreements

We have entered into revenue sharing agreements, none of which are
material to our revenue, with Music Boulevard/CD Now, car prices.com,
electronics.net, Yahoo store, and buydirect.com. The agreements generally
provide that we receive a commission for products purchased through a link on
our web site. We intend to enter into agreements to offer Internet links to
other Internet retailers, including telecommunications and Internet services,
financial services, and transportation services.

Web site management and development

Analysts International designed our initial web sites. We presently
develop, manage and maintain our network of web sites. Our web site management
and development is supervised by our Vice President of Technology and Internet
Services and is assisted by employees, strategic partners and subcontractors.

Technology

Technology is a critical part of our business and affects our business in
a variety of ways. We intend to upgrade and modify our network hardware systems
and software in order to provide faster, more robust and more reliable
communications, entertainment and Internet services to our customers. We intend
to have servers in multiple locations in order to provide back-up of our
computer systems, quicker access to our online network and the ability to handle
the anticipated increased use of our online network. We intend to utilize
Navisite and Akamai for technology infrastructure support and Ask Jeeves for
search and customer service applications.

Competition

The market for Internet products and services is highly competitive and
competition is expected to continue to increase significantly. There are no
substantial barriers to entry in these markets, and we expect that competition
will continue to intensify. We compete with many other providers of information
and community services such as AOL, Excite, Inc. Infoseek Corporation, Lycos,
Inc., and Yahoo Inc. as well as other web sites including bet.com,
starmedia.com, and quepasa.com. As we expand the scope of our Internet services,
we will compete directly with a greater number of Internet sites and other media
companies. A large number of web sites and online services also offer electronic
commerce products, informational and community features. There can be no
assurance that we will be able to compete successfully or that the competitive
pressures faced by us will not have a material adverse effect on our business.

We compete with IBM and EDS for web site design services as well as other
local, regional and national web site designers. As we expand our web site
design services we will compete directly with other web site design services
offering similar products. In addition, other web site designers may offer
reasonably priced electronic commerce capable web sites or develop similar or
superior software. We cannot assure you that we will be able to compete
successfully.

There are other web sites that attract segments of our potential market.
We believe that we will be able to differentiate Urban Cool from competitors by
promoting the Urban Cool brand name and through access to our online network
through NetStand kiosks and CyberCenters.

Many of our existing competitors, as well as a number of potential new
competitors, have significantly greater financial, technical, marketing and
distribution resources. In addition, other web sites and online networks may be
acquired by, receive investments from, or enter into other commercial
relationships with larger, well-established and well financed companies. Greater
competition resulting from these types of strategies relationships could have a
material adverse effect on our business, operating results and financial
condition.

Government regulation

Due to the increasing popularity and use of the Internet, it is possible
that a number of laws and regulations may be adopted with respect to the
Internet, covering issues such as user privacy, defamation, pricing, taxation,
content regulation, quality of products and services, and intellectual property
ownership and infringement. Such legislation could dampen the growth in use of
the Internet generally, decrease the

30
<PAGE>

acceptance of the Internet as a communications and commercial medium and require
us to incur expense in complying with any new regulations. Other nations have
taken actions to restrict the free flow of material deemed to be objectionable
on the Internet. In addition, several telecommunications carriers are seeking to
have telecommunications over the Internet regulated by the Federal
Communications Commission in the same manner as other telecommunications
services. Such laws and regulations if enacted in the United States or abroad
could have a material adverse effect on our business. Moreover, the
applicability to the Internet of the existing laws governing issues such as
property ownership, copyright, defamation, obscenity, and personal privacy is
uncertain, and we may be subject to claims that our services violate these laws.
Any new legislation or regulation in the United States or abroad or the
application of existing laws and regulations to the Internet could have a
material adverse effect on our business.

Due to the global nature of the Internet, it is possible that, although
transmissions by us over the Internet originate primarily in the State of Texas,
the governments of other states and foreign countries might attempt to regulate
our transmissions or prosecute us for violations of their laws. There can be no
assurance that violations of local laws will not be alleged or charged by state
or foreign governments, that we might not unintentionally violate such law or
that such laws will not be modified, or new laws enacted, in the future. Any of
the foregoing developments could have a material adverse effect on our business.

Trademarks and proprietary rights

We regard our copyrights, trademarks, trade names, trade dress, trade
secrets, and similar intellectual property as critical to our success, and we
intend to rely on trademark and copyright law, trade secret protection and
confidentiality and/or license agreements with our employees, customers,
independent contractors, partners and others to protect our proprietary rights.
We pursue the registration of our trademarks and service marks in the United
States, and have applied for and obtained registration in the United States for
the Urban Cool brand name. We are in the process of filing for additional
protection. Effective trademark, service mark, copyright and trade secret
protection may not be available in every country in which our products and
services are made available online.

There can be no assurance that the steps taken by us to protect our
proprietary rights will be adequate or that third parties will not infringe or
misappropriate our copyrights, trademarks, trade dress and similar proprietary
rights. In addition, there can be no assurance that other parties will not
assert claims of infringement of intellectual property or alter proprietary
rights against us.

We may be required to obtain licenses from others to refine, develop,
market and deliver new services. There can be no assurance that we will be able
to obtain any license on commercially reasonable terms, or at all or that rights
granted pursuant to any licenses will be valid and enforceable.

Employees

We have nine full-time employees, four of which are involved in marketing
and sales and five in general management, technology and administration. We also
have two part time employees. We have no collective bargaining agreement with
our employees. We believe that our relationship with our employees is
satisfactory.

Legal proceedings

Urban Cool is not currently involved in any material legal proceedings. We
may from time to time become a party to various legal proceedings arising in the
ordinary course of our business.

Properties

Our Internet hosting and co-location servers are located at 1950 Stemmons
Freeway, Dallas Texas. Our lease is month to month at a monthly rate of $1,200
per month. We also have leased 1,350 square feet at 1401 Elm Street, Dallas,
Texas at a monthly rental of $1,635. We lease space at 439 West 125th Street in
the Harlem area of New York City at a monthly rate of $880 per month, for our
model CyberCenter. e-commerce solutions leases office space at 600 West 57th
Street, New York, New York at a monthly rate of $5,000 per month, which lease
expires in October 2002. We are in the process of locating additional space for
our expanded operations. However, no definitive agreements have been executed.

31
<PAGE>

MANAGEMENT

Directors and executive officers

The following table sets forth information concerning our directors and
executive officers as of the date of this prospectus. Sir Brian Wolfson has
agreed to serve as a director of Urban Cool upon the completion of the offering.

Name Age Position
---- --- --------

Jacob R. Miles, III* ... 45 Chairman, Chief Executive Officer and Director

Terrence B. Reddy ...... 57 President, Chief Operating Officer and Director

Barry M. Levine ........ 56 Secretary, Treasurer and Chief Financial Officer

Tony Winston ........... 33 Vice President of Technology and Internet Services

Rosalind Bell .......... 41 Director

Rex Cumming* ........... 36 Director

Sir Brian Wolfson* ..... 64 Director Nominee

- ----------
* We intend to elect such individuals to the audit and compensation
committees.

The following is a brief summary of the background of each executive
officer and director:

Jacob R. Miles, III, our founder, has been Chairman and Chief Executive
Officer since inception. From 1996 to 1998, Mr. Miles was President of Miles
Companies, an entertainment- and technology-focused consulting firm. From 1993
to 1996, he was Chairman and Chief Executive Officer of Cultural Exchange
Entertainment Corp., a developer and marketer of entertainment properties, toys
and electronic learning aids targeted at urban markets, which filed for
protection from its creditors under Chapter 7 of the Bankruptcy Code in United
States Bankruptcy Court for the Southern District of New York in January 1998
and was discharged in July 1998. Prior to 1993, Mr. Miles held engineering
operations and senior management positions with Tonka Corp. and General Mills
Toy Group. He received an engineering management certificate from Xavier
University in 1980. Mr. Miles is the husband of Rosalind Bell, a director of
ours.

Terrence B. Reddy became our President, Chief Operating Officer in
September 1999 and a director in November 1999. From 1993 to August 1999, he
served as President of TransMedia Resources, a media research company that
services the broadcasting industry in markets in the state of Texas. Prior to
1993, Mr. Reddy held sales and general manager positions with various television
and cable network companies.

Barry M. Levine became our Secretary, Treasurer and Chief Financial
Officer in November 1999. From October 1996 to August 1999, Mr. Levine was a
director and the President and Chief Executive Officer of Millennium Sports
Management, Inc., a publicly-traded stadium management company. From April 1996
through September 1996 Mr. Levine was unemployed. From December 1991 through
March 1996, Mr. Levine held various offices and was a director of Sports Heroes,
Inc., a publicly-traded sports memorabilia company. Mr. Levine resigned from
Sports Heroes in March 1996, and subsequently, in May 1996, Sports Heroes, Inc.
filed a voluntary petition for reorganization under Chapter 11 of the United
States Bankruptcy Code; in October 1996, this case was converted to a proceeding
under Chapter 7 of the United States Bankruptcy Code. Mr. Levine is also a
certified public accountant. Mr. Levine received a B.B.A. in accounting from
Pace University in 1967.

Rosalind Bell became a director in November 1999. Ms. Bell has been a
marketing consultant from January 2000 to the present. From May 1999 to January
2000, Ms. Bell was Vice President of Marketing for Optel, a telecommunications
cable and Internet company, from May 1999 to the present. From April 1998 to
April 1999, Ms. Bell was a Vice President of Marketing for the Don Pablo
division of Avado Corporation. From October 1997 to April 1998, she served as
Vice President-Marketing for Time Warner's Six Flags Amusement Parks. From 1994
to 1997, Ms. Bell was Group Marketing Director at Pillsbury Company. Ms. Bell
received a B.A. in Business from Washington University in 1980 and an M.B.A.
from Northwestern University in 1981. Ms. Bell is the wife of Mr. Miles, the
Chairman and Chief Executive Officer, and majority stockholder of Urban Cool.

32
<PAGE>

Rex Cumming became a director in November 1999. Mr. Cumming, a co-founder
of Worksoft Inc., an enterprise productivity solutions company that builds
software testing tools, has been Worksoft's Chief Financial Officer since 1998.
From 1994 to 1998, Mr. Cumming was a co-founder and director of Silicon Reef,
Inc., an Internet service company. From 1992 to the present, Mr. Cumming has
been the President of Hytec Data System, Inc., a consulting firm which provides
investment, development and financial advisory services to start-up companies.

Sir Brian Wolfson has agreed to become a director of ours upon completion
of the offering. Sir Brian served as Chairman of Wembley, PLC from 1986 to 1995.
Sir Brian is currently a director of Fruit of the Loom, Inc., Kepner-Tregoe,
Inc., Playboy Enterprises, Inc., and Autotote Corporation, Inc.

Tony Winston has been Vice President of Technology and Internet Services
since August 1999. From 1994 to 1999, Mr. Winston was the founder and President
of Software Developers and Systems Integrations, Inc., a technology and services
firm, implementing applications for telecommunications, and financial services
companies. Mr. Winston received a Bachelors Degree in Business, with a
concentration in Management Information Systems, from Boston University School
of Business in 1988.

Board composition

Upon the consummation of this offering our board of directors will consist
of five directors. At each annual meeting of our stockholders, all of our
directors are elected to serve from the time of election and qualification until
the next annual meeting following election. In addition, our bylaws provide that
the maximum authorized number of directors, which is currently five, may be
changed by resolution of the stockholders or by resolution of the board of
directors.

We have granted to Nutmeg Securities and RMH Consulting the right, for a
period of five years and 15 months, respectively from the closing of this
offering, to nominate a designee for election to our board of directors. Neither
Nutmeg Securities nor RMHConsulting has indicated who they intend to designate
to our board. If Nutmeg Securities or RMHConsulting exercises its right to
nominate a designee to serve on our board of directors, then we will increase
the size of the board of directors. If in the future either Nutmeg Securities or
RMHConsulting elects not to exercise this right, then Nutmeg Securities or
RMHConsulting may designate one person to attend meetings of our board of
directors.

Each officer is elected by, and serves at the discretion of, our board of
directors. Each of our officers and directors, other than independent directors,
devotes his full time to our affairs. Our independent directors devote such time
to our affairs as is necessary to discharge their duties. There are no family
relationships among any of our directors, officers or key employees, except for
Mr. Miles and Ms. Bell, who are husband and wife.

Board committees

Prior to the completion of this offering, we intend to establish an audit
committee and a compensation committee and that Jacob R. Miles, III, Rex
Cumming, and Sir Brian Wolfson will be members of the audit committee and
compensation committee. The audit committee will make recommendations to the
board of directors regarding the independent auditors for us, approve the scope
of the annual audit activities of our independent auditors, review audit results
and will have general responsibility for all of our auditing related matters.
The compensation committee will review and recommend to the board of directors
the compensation structure of our officers and other management personnel,
including salary rates, participation in incentive compensation and benefit
plans, fringe benefits, non-cash perquisites and other forms of compensation. No
interlocking relationships exist between Urban Cool's board of directors or
compensation committee and the board of directors or compensation committee of
any other company, nor has any such interlocking relationship existed in the
past.

Directors' compensation

Independent directors will receive 5,000 shares of common stock and
options to purchase 10,000 shares of common stock at the initial public offering
price upon completion of the offering. Independent directors will also receive
an annual director's fee of $10,000. Employee directors will not receive
additional compensation for serving on the board of directors. All directors
will be reimbursed for out-of-pocket expenses incurred in attending meetings of
the board of directors and committee meetings.

33
<PAGE>

Executive compensation

Summary Compensation Table

The following table provides a summary of cash and non-cash compensation
for the year ended December 31, 1999 with respect to the following officer of
Urban Cool:

<TABLE>
<CAPTION>
Annual Compensation Long-Term Compensation
------------------- ----------------------
Awards
------
Securities
Restricted Underlying
Other Annual Stock Options LTIP All Other
Name and Principal Positions Year Salary($) Bonus($) Compensation Award(s)($) SARs(#) Payouts($) Compensation
- ---------------------------- ---- --------- -------- ------------ ----------- ------- ---------- ------------
<S> <C> <C> <C> <C> <C> <C> <C> <C>
Jacob R. Miles, III 1999 $175,000(1) 0 0 0 0 0 0
</TABLE>

- ----------
(1) We accrued $131,250 of salary which will be payable out of the net
proceeds of this offering.

Employment agreements

Urban Cool has entered into a three-year employment agreement, commencing
as of July 1, 1999, with Jacob R. Miles, III, our Chairman, President and Chief
Executive Officer, which provides for an annual salary of $175,000. The
employment agreement provides that Mr. Miles is eligible to receive incentive
bonus compensation, at the discretion of the board of directors based on his
performance and contributions to our success. The employment agreement provides
for termination based on death, disability or voluntary resignation and for
severance payments upon termination in the event that he is terminated without
cause, as described in the agreement, or he terminates his employment for good
reason as described in the agreement, or in the event of a change in control of
Urban Cool as described in the agreement. If the employment agreement is
terminated without cause, as a result of a change of control, or terminated by
Mr. Miles for good reason the amount of the severance payment shall be equal to
three times the average annual compensation payable under the employment
agreement.

Urban Cool has entered into one-year employment agreements, effective upon
completion of the offering, with Barry M. Levine, our Chief Financial Officer,
and Terrence B. Reddy, our President and Chief Operating Officer, which each
provide for an annual salary of $125,000. In addition, we have entered into a
one-year employment agreement effective upon completion of the offering with
Tony Winston, our Vice President of Technology and Internet Services, which
provides for an annual salary of $100,000. Each employment agreement provides
that the executive is eligible to receive short-term incentive bonus
compensation at the discretion of the board of directors based on his
performance and contributions to our success. Each employment agreement provides
for termination based on death, disability or voluntary resignation and for
severance payments upon termination in the event that the executive is
terminated without cause, as described in the agreement, or he terminates his
employment for good reason as described in the agreement. In the event the
employment agreement is terminated other than for good cause by us, then the
executive shall receive severance payments equal to the compensation payable
through the balance of the term.

In November 1999, Stanley Wolfson entered into a three-year employment
agreement with e-commerce solutions pursuant to which Mr. Wolfson shall receive
an annual salary of $175,000 plus an amount equal to 2% of the gross sales of
e-commerce solutions. The agreement commences as of November 1, 1999. Mr.
Wolfson will be entitled to receive short term incentive bonus compensation at
the discretion of the board of directors based on his performance and
contribution to the company's success. The employment agreement provides for
termination based on death, disability or voluntary resignation and for
severance payments upon termination in the event that Mr. Wolfson is terminated
without cause.

We have entered into a one year employment agreement with Sheila Creque as
Vice President of Celebrity Relations and Merchandising commencing upon the
completion of this offering pursuant to which Ms. Creque shall receive an annual
salary of $125,000. In addition, upon completion of this offering, Ms. Creque
shall receive a signing bonus of $35,000, accrued salary from January 1, 2000
through the closing of the offering and $25,000 attributable to the fourth
quarter of 1999. Ms. Creque shall also receive up to 35,000 shares of common
stock upon obtaining agreements from up to three celebrities to join our
advisory board. The employment agreement provides for termination based on
death, disability or voluntary resignation and for severance payments upon
termination in the event that Ms. Creque is terminated without cause.

34
<PAGE>

Options Granted in Last Fiscal Year. The following table sets forth
certain information with respect to option grants during the fiscal year ended
December 31, 1999 to the named executive officers.

<TABLE>
<CAPTION>
Percent of Total
Number of Options Granted to Exercise of
Securities Underlying Employees in Base Price
Name Options Granted Fiscal Year ($.SH) Expiration Date
- ---- --------------------- ------------------ ----------- ---------------
<S> <C> <C> <C> <C>
Jacob R. Miles, III 250,000 39.7% initial public offering price November 2004

250,000 39.7% 110% of initial public November 2004
offering price
</TABLE>

Year-end Option Table. During the fiscal year ended December 31, 1999,
none of the named executive officers exercised any options issued by us. The
following table sets forth information regarding the stock options held as of
December 31, 1999 by the named executive officers.

<TABLE>
<CAPTION>
Number of Securities Underlying Value of Unexercised In-the-Money Options
Unexercised Options at Fiscal Year End at Fiscal Year-End
-------------------------------------- -----------------------------------------
Name Exercisable Unexercisable Exercisable Unexercisable
- ---- --------------- ----------------- --------------- -----------------
<S> <C> <C> <C> <C>
Jacob R, Miles, III 250,000 250,000 $0 $0
</TABLE>

Consulting agreements

In November 1999 we entered into a consulting agreement with RMH
Consulting Corp., an affiliate of The Elite Funding Group, a lender to us and a
principal stockholder of ours, to provide us with consulting services, including
assisting us with implementation of our business plans and strategies. The
consulting agreement is for a period of two years commencing as of November 1,
1999 and requires us to pay the consultant a fee of $6,250 per month and $75,000
upon the closing of the offering. Pursuant to the consulting agreement, we have
issued 150,000 shares of common stock to the consultant and we will be required
to issue additional shares of common stock to the consultant if we commence an
initial public offering at a price of $9.00 or less per share, so that the total
number of shares issued to the consultant will be equal to the number of shares
which could have been purchased in the initial public offering for $1,500,000.

In September 1999, we entered into a three-year consulting agreement with
Surrey Associates, Inc. and issued 200,000 shares of common stock to Surrey.
Pursuant to the consulting agreement, Surrey will assist us in developing a
marketing plan for the deployment of NetStand kiosks in shopping centers. In
September 1999, we entered into a three-year consulting agreement with Upway
Enterprises, Inc. and issued 150,000 shares of common stock to Upway. Pursuant
to the agreement, Upway will consult with us with regard to marketing and
mergers and acquisitions. In October 1999, we entered into a two-year consulting
agreement with Sea Breeze Associates, Inc., and issued 175,000 shares of common
stock to Sea Breeze. Pursuant to the agreement, Sea Breeze will consult with us
with regard to corporate development and mergers and acquisitions.

Stock option plan

In November 1999, we adopted the 1999 Stock Option Plan. The purpose of
the plan is to enable us to attract, retain and motivate key employees,
directors, and consultants, by providing them with stock options. Options
granted under the plan may be either incentive stock options, as defined in
Section 422A of the Internal Revenue Code of 1986, or non-qualified stock
options. We have reserved 500,000 shares of common stock for issuance under the
plan. As of the date of this prospectus, 267,850 options have been granted
pursuant to the plan.

Our board of directors will administer the plan. Our board has the power
to determine the terms of any options granted under the plan, including the
exercise price, the number of shares subject to the option, and conditions of
exercise. Options granted under the plan are generally not transferable, and
each option is generally exercisable during the lifetime of the holder only by
the holder. The exercise price of all incentive stock options granted under the
plan must be at least equal to the fair market value of the shares of common
stock on the date of the grant. With respect to any participant who owns stock
possessing more than 10% of the voting power of all classes of our stock, the
exercise price of any incentive stock option granted must be equal to at least
110% of the fair market value on the grant date. Our board of directors approves
the terms of each option. These terms are reflected in a written stock option
agreement.

35
<PAGE>

The board of directors has the right to grant options pursuant to the plan
whereby the holder, under the conditions of exercise, may, in lieu of payment of
the exercise price in cash, surrender the option and receive a net amount of
shares. Such number of shares will be based upon the fair market value of Urban
Cool's common stock at the time of the exercise of the option, after deducting
the aggregate exercise price.

Executive stock option plan

In November 1999, we adopted the 1999 Executive Stock Option Plan. We have
reserved 500,000 shares of common stock for issuance under the plan. Pursuant to
the plan, we granted options to purchase an aggregate of 500,000 shares of
common stock to Jacob R. Miles, III, our Chairman and Chief Executive Officer.
Of these options, options to purchase 250,000 shares of common stock are
exercisable immediately at an exercise price equal to the initial public
offering price. The balance of these options are exercisable for a period of
five years from the date of grant at an exercise price equal to 110% of the
initial public offering price. Such options are exercisable only if Urban Cool
achieves the annual audited gross revenue as outlined in the table below and
will become exercisable immediately following the fiscal year indicated.

Years Ending Number of Options Exercisable Gross Revenue
------------ ----------------------------- -------------
2001 125,000 $17,500,000
2002 125,000 $25,000,000

These options have net exercise provisions under which Mr. Miles may, in
lieu of payment of the exercise price in cash, surrender the option and receive
a net amount of shares, based on the fair market value of Urban Cool's common
stock at the time of the exercise of the option, after deducting the aggregate
exercise price.

Limitations of liability and indemnification of directors and officers

Our certificate of incorporation, as amended, and bylaws, as amended,
limit the liability of directors and officers to the maximum extent permitted by
Delaware law. We will indemnify any person who was or is a party, or is
threatened to be made a party to, an action, suit or proceeding, whether civil,
criminal, administrative or investigative, if that person is or was a director,
officer, employee, consultant or agent of us or serves or served any other
enterprise at our request.

In addition, our certificate of incorporation provides that generally a
director shall not be personally liable to us or our stockholders for monetary
damages for breach of the director's fiduciary duty. However, in accordance with
Delaware law, a director will not be indemnified for a breach of its duty of
loyalty, acts or omissions not in good faith or involving intentional misconduct
or a knowing violation or any transaction from which the director derived
improper personal benefit.

We intend to purchase and will maintain directors' and officers'
insurance, the amount of which has not yet been determined. This insurance will
insure directors against any liability arising out of the director's status as
our director, regardless of whether we have the power to indemnify the director
against the liability under applicable law.

The underwriting agreement also contains provisions whereby we agree to
indemnify the underwriters, each officer and director of the underwriters, and
each person who controls the underwriters within the meaning of Section 15 of
the Securities Act, against any losses, liabilities, claims or damages arising
out of alleged untrue statements or alleged omissions of material facts
contained in the registration statement or prospectus.

We have been advised that it is the position of the Commission that
insofar as the indemnification provisions referenced above may be invoked to
disclaim liability for damages arising under the Securities Act, these
provisions are against public policy as expressed in the Securities Act and are,
therefore, unenforceable.

36
<PAGE>

PRINCIPAL STOCKHOLDERS

The following table sets forth as of April 1, 2000, and as adjusted for
the 2,000,000 shares of our common stock offered by this prospectus, the number
and percentage of outstanding shares of common stock beneficially owned by:

o each person who we know beneficially owns more than 5% of the
outstanding shares of our common stock;

o each of our officers and directors; and

o all of our officers and directors as a group.

Except as otherwise noted, the persons named in this table, based upon
information provided by these persons, have sole voting and investment power
with respect to all shares of common stock beneficially owned by them. The
number of shares of common stock outstanding used in calculating the percentage
for each listed person includes the shares of common stock underlying options or
warrants held by such person that are exercisable within 60 days of April 1,
2000, but excludes shares of common stock underlying options or warrants held by
any other person. Unless otherwise indicated, the address of each beneficial
owner is c/o Urban Cool, 1401 Elm Street, Dallas, Texas 75202.

<TABLE>
<CAPTION>
Percentage of
Percentage of common
common stock stock
Name and address of Number of beneficially beneficially
beneficial owner shares owned owned
- ------------------- ------------- --------------- --------------
(Before Offering) (After Offering)
<S> <C> <C> <C>
Jacob R. Miles, III .................................... 2,336,493(1) 52.4% 36.1%
Terrence B. Reddy ...................................... -- * *
Rosalind Bell .......................................... 2,336,493(2)(3) 52.4% 36.1%
Rex Cumming ............................................ 5,000(3) * *
Sir Brian Wolfson ...................................... 5,000(3) * *
The Elite Funding Group, Inc. .......................... 853,124(4) 14.6% 10.6%
Wilhelmina Artist Management, LLC ...................... 580,000(5) 13.8% 9.3%
Stanley Wolfson ........................................ 250,000(6) 5.6% 3.9%
All executive officers and directors as a group
(7 persons) .......................................... 2,446,493 53.5% 38.6%
</TABLE>

- ----------
(1) Includes (a) 20,608 shares of common stock owned by Rosalind Bell, Mr.
Miles' wife, (b) 5,000 shares of common stock issuable to Rosalind Bell
upon the consummation of this offering and (c) 250,000 shares of common
stock issuable upon the exercise of options that are currently exercisable
at an exercise price equal to the initial public offering price, but does
not include options to purchase 302,500 shares of common stock which are
not presently exerciseable.
(2) Includes 2,310,885 shares of common stock beneficially owned by Ms. Bell's
husband, Jacob R. Miles, III.
(3) Includes 5,000 shares of common stock issuable to independent directors
upon the consummation of this offering.
(4) Includes (a) warrants to purchase 703,124 shares of common stock
connection with a loan in an amount of up to $1,000,000 which are
presently exercisable, and (b) 150,000 shares of common stock owned by RMH
Consulting Corp., a consultant and an affiliate of The Elite Funding
Group. Pursuant to the consulting agreement, we are required to issue
additional shares of common stock in the event that the initial public
offering price is less than $9.00 per share.
(5) The address of Wilhelmina Artist Management LLC is 300 Park Avenue South,
New York, New York 10010.
(6) Includes warrants to purchase 250,000 shares of common stock, but does not
include warrants to purchase 800,000 shares of common stock which are not
presently exerciseable.
* Represents less than 1% of the applicable number of shares of common stock
outstanding.

37
<PAGE>

CERTAIN TRANSACTIONS

In November 1999, we entered into a consulting agreement with RMH
Consulting Corp., an affiliate of The Elite Funding Group, a lender to us and a
principal stockholder of ours, to provide us with consulting services, including
assisting us with implementation of our business plans and strategies. We
believe that the terms of the consulting agreement are on terms at least as
favorable as those that could have been obtained from an unrelated third party.
See "Management -- Consulting Agreements."

In November 1999, e-commerce solutions subleased office space at 600 West
57th Street, New York, New York from MEI Associates, Inc., at a monthly rate of
$5,000 per month. Stanley Wolfson, a principal stockholder of ours, is an
affiliate of MEI Associates.

38
<PAGE>

DESCRIPTION OF SECURITIES

The following section should be read in conjunction with detailed
provisions of our certificate of incorporation and bylaws, copies of which have
been filed with our registration statement of which this prospectus forms a
part. Our capital stock is also governed by the provisions of applicable
Delaware law.

General

Our authorized capital stock consists of 30,000,000 shares of common
stock, $.01 par value and 3,000,000 shares of preferred stock, $.01 par value.
As of April 1, 2000, 4,210,000 shares of common stock were issued and
outstanding. As of the date of this prospectus, we have approximately 60 holders
of our common stock. No shares of preferred stock are outstanding.

Common stock

Each holder of common stock is entitled to one vote per share, either in
person or by proxy, on all matters that may be voted upon by the owners of our
shares at meetings of our stockholders. There is no provision for cumulative
voting with respect to the election of directors by the holders of common stock.
Therefore, the holders of more than 50% of our shares of outstanding common
stock can, if they choose to do so, elect all of our directors and approve
significant corporate transactions. In this event, the holders of the remaining
shares of common stock will not be able to elect any directors.

The holders of common stock:

o have equal rights to dividends from funds legally available
therefor, when and if declared by our board of directors;

o are entitled to share ratably in all of our assets available for
distribution to holders of common stock upon liquidation,
dissolution or winding up of our affairs; and

o do not have preemptive rights, conversion rights, or redemption of
sinking fund provisions.

The rights, preferences and privileges of the holders of common stock may
be adversely affected by the rights of the holders of shares of any series of
preferred stock that we designate in the future.

Preferred stock

The board of directors is authorized, without stockholder approval, from
time to time to issue up to an aggregate of 3,000,000 shares of preferred stock
in one or more series. The board of directors can fix the rights, preferences
and privileges of the shares of each series and any qualifications, limitations
or restrictions. Issuance of preferred stock, while providing desirable
flexibility in connection with possible acquisitions and other corporate
purposes, could have the effect of making it more difficult for a third-party to
acquire, or of discouraging a third-party from attempting to acquire a majority
of our outstanding voting stock . We have no present plans to issue any shares
of preferred stock.

Outstanding options, warrants and contingent shares

As of the date of this prospectus, up to 3,287,850 shares of common stock
are issuable pursuant to outstanding options, warrants and contingent shares. Of
such options, warrants and contingent shares, excluding the 200,000 shares of
common stock reserved for issuance upon the exercise of warrants granted to the
underwriters:

o 675,000 shares of common stock are issuable at an exercise price of
$2.00 per share;

o 1,750,000 shares of common stock are issuable at an exercise price
of $1.00 per share;

o 310,000 shares of common stock are issuable at an exercise price of
equal to 110% of the initial public offering price;

o 517,850 shares of common stock are issuable at an exercise price
equal to the initial public offering price per share; and

o 35,000 shares of common stock are issuable upon achieving certain
performance criteria.

39
<PAGE>

These options and warrants generally have net exercise provisions under
which the holder may, in lieu of payment of the exercise price in cash,
surrender the option or warrant and receive a net amount of shares, based on the
fair market value of Urban Cool's common stock at the time of the exercise of
the warrant, after deducting the aggregate exercise price. These warrants expire
on dates ranging from July 2004 to November 2009.

Underwriters' warrants

We have agreed to issue to the underwriters, for a total of $20.00,
warrants to purchase an aggregate of 200,000 shares of common stock exercisable
for a period of four years commencing one year after the effective date of the
registration statement of which this prospectus is a part, at a price equal to
120% of the initial public offering price of the shares of common stock. The
underwriters' warrants contain anti-dilution provisions providing for automatic
adjustments of the exercise price and number of shares issuable on exercise
price and number of shares issuable on exercise of the underwriters' warrants
upon the occurrence of some events, including stock dividends, stock splits,
mergers, acquisitions and recapitalizations.

The underwriters' warrants contain demand and piggyback registration
rights relating to the issuance of 200,000 shares of common stock. For the life
of the underwriters' warrants, the underwriters will have the opportunity to
profit from a rise in the market price for the 200,000 shares of common stock.
The holders of the underwriters' warrants will have no voting, dividend or other
stockholder rights with respect to those warrants. The holders of shares of
common stock issued upon exercise of those warrants will have the voting,
dividend and other stockholder rights of holders of shares of common stock. The
underwriters' warrants are restricted from sale, transfer, assignment or
hypothecation for the one year period from the date of this prospectus, except
to officers or partners of the underwriters and members of the selling group
and/or their officers or partners.

Registration rights

In July through November, 1999, we completed the sale of 105 units at a
price of $10,000 per unit in a private financing transaction. Each unit in the
private financing consisted of a promissory note in the amount of $10,000, 1,000
shares of common stock and warrants to purchase 5,000 shares of common stock.
The holders of at least 50% of the shares of common stock and the shares of
common stock underlying the warrants issued in the private financing have the
right to demand the registration of their shares on one occasion and such
holders have "piggyback registration rights" commencing 12 months from the date
of this prospectus.

We entered into a loan agreement with The Elite Funding Group, Inc. which
provides for a loan in an amount of up to $1,000,000 at an interest rate of 10%
per annum, payable monthly. In connection with the loan, we issued to the lender
common stock purchase warrants for the purchase of up to 750,000 shares of
common stock at an as adjusted exercise price of $1.00 per share, subject to
adjustment. We have granted registration rights to the lender for the
registration of the shares of common stock underlying the warrants, including
demand registration rights, and certain additional "piggy-back" registration
rights. We have granted similar registration rights to RMH Consulting Corp., a
consultant who is an affiliate of the lender with respect to 150,000 shares of
common stock.

Security Capital and May Davis Group assisted us in procuring the
$1,000,000 loan from The Elite Funding Group and received warrants to purchase
40,000 shares of common stock and warrants to purchase 20,000 shares of common
stock, respectively.

Delaware law and certificate of incorporation and bylaw provisions

Urban Cool is subject to Section 203 of the Delaware General Corporation
Law regulating corporate takeovers. This section prevents Urban Cool from
engaging, under some circumstances, in a business combination, which includes a
merger or sale of more than 10% of its assets, with any interested stockholder,
defined as a stockholder who owns 15% or more of its outstanding voting stock,
as well as affiliates and associates of any such persons, for three years
following the date such stockholder became an interested stockholder unless:

40
<PAGE>

o the transaction in which the stockholder became an interested
stockholder is approved by the board of directors prior to the date
the interested stockholder attained that status;

o upon consummation of the transaction which resulted in the
stockholder becoming an interested stockholder, the interested
stockholder owned at least 85% of Urban Cool's voting stock
outstanding at the time the transaction commenced, excluding shares
owned by persons who are directors or officers and shares owned by
employee stock plans; or

o the business combination is approved by the board of directors and
authorized by the affirmative vote of at least two-thirds of the
outstanding voting stock not owned by the interested stockholder.

Some of the provision of our certificate of incorporation and bylaws could
discourage, delay or prevent an acquisition of Urban Cool at a premium price.
Our bylaws provide that any vacancy on the board of directors may be filled by a
majority of the directors then in office. Our bylaws provide that special
meetings of stockholders may be called only by a majority of the directors of
our board or the President or by at least 25% of the holders of shares of common
stock.

In addition, the certificate of incorporation also authorizes the board of
directors to issue preferred stock with voting or other rights or preferences
that could impede the success of any attempt to change control of Urban Cool.

Transfer agent

We intend to appoint Continental Stock Transfer & Trust Company as the
transfer agent and registrar for our shares of common stock.

41
<PAGE>

SHARES ELIGIBLE FOR FUTURE SALE

Prior to this offering, there has been no public market for our common
stock. Future sales of substantial amounts of common stock in the public market,
or the availability of shares for sale, could adversely affect the prevailing
market price of our common stock and our ability to raise capital through an
offering of equity securities.

Upon completion of this offering, we will have 6,225,000 shares of common
stock outstanding, assuming no exercise of outstanding options or warrants or
the underwriters' over-allotment option. After the offering, the 2,000,000
shares sold in this offering will be immediately tradeable without restriction
under the Securities Act, except for any shares purchased by an "affiliate" of
ours, as that term is defined in the Securities Act. Affiliates will be subject
to the resale limitations of Rule 144 under the Securities Act.

We issued the remaining 4,225,000 shares of common stock in private
transactions in reliance upon one or more exemptions contained in the Securities
Act. These shares will be deemed "restricted securities" as defined in Rule 144.
Of these restricted securities 2,602,692 shares have been held for more than one
year as of the date of this prospectus. Therefore, 2,602,692 of these shares
will be eligible for public sale beginning 90 days after the date of this
prospectus in accordance with the requirements of Rule 144, subject to the
lock-up agreements described below.

In general, under Rule 144, a stockholder, or stockholder whose shares are
aggregated, who has beneficially owned "restricted securities" for at least one
year will be entitled to sell an amount of shares within any three month period
equal to the greater of:

o 1% of the then outstanding shares of common stock; or

o the average weekly trading volume in the common stock during the
four calendar weeks immediately preceding the date on which notice
of the sale is filed with the Commission, provided certain
requirements are satisfied.

In addition, our affiliates must comply with additional requirements of
Rule 144 in order to sell shares of common stock, including shares acquired by
affiliates in this offering. Under Rule 144, a stockholder who had not been our
affiliate at any time during the 90 days preceding a sale by him, would be
entitled to sell those shares without regard to the Rule 144 requirements if he
owned the restricted shares of common stock for a period of at least two years.
The foregoing summary of Rule 144 is not a complete description. Non-affiliates
may resell our securities issued under Rule 701 in reliance upon Rule 144
without having to comply with Rule 144's public information holding, volume and
notice requirements

42
<PAGE>

PLAN OF DISTRIBUTION

The underwriters named below, for whom Kashner Davidson Securities Corp.
is acting as representative, have severally agreed, subject to the terms and
conditions contained in the underwriting agreement, to purchase from us, and we
have agreed to sell to the underwriters on a firm commitment basis, the
respective number of shares of common stock set forth opposite their names:

Number of
Underwriters Shares
------------ ---------

Kashner Davidson Securities Corp. ...........................
Nutmeg Securities, Ltd. .....................................
Security Capital Trading, Inc. ..............................

Total .................................................... 2,000,000

The underwriters are committed to purchase all the securities offered by
this prospectus, if any of the securities are purchased. The underwriting
agreement provides that the obligations of the several underwriters are subject
to the conditions specified in the underwriting agreement.

The representative has advised us that it initially proposes to offer the
common stock to the public at the public offering price set forth on the cover
page of this prospectus, and to certain dealer concessions not in excess of
$____ per share of common stock. The dealers may reallow a concession not in
excess of $____ per share of common stock to other dealers. After completion of
the offering, the public offering price, concessions and reallowances may be
changed by the representative. The representative has informed us that it does
not expect sales to discretionary accounts by the representative to exceed five
percent of the shares of common stock offered by us in this prospectus.

We have granted to the underwriters an over-allotment option, exercisable
during the 45-day period from the date of this prospectus, to purchase from us
up to an additional 300,000 shares of common stock at the initial public
offering price, less underwriting discounts and the non-accountable expense
allowance. This option may be exercised only for the purpose of covering
over-allotments, if any, incurred in the sale of the shares of common stock. To
the extent this option is exercised in whole or in part, each underwriter will
have a firm commitment, subject to some conditions, to purchase the number of
the additional shares of common stock proportionate to its initial commitment.

We have agreed to pay to the representative a non-accountable expense
allowance equal to three percent of the gross proceeds derived from the sale of
the shares of common stock underwritten, of which $70,000 has been paid to date.
We have agreed to indemnify the underwriters against some liabilities, including
liabilities under the Securities Act arising out of alleged untrue statements or
alleged omissions of material facts contained in the registration statement or
prospectus. We have also agreed to pay all expenses in connection with
qualifying the securities under the laws of those states the underwriter may
designate, including fees and expenses of counsel retained for such purposes by
the representative and the costs and disbursements in connection with qualifying
the offering with the National Association of Securities Dealers, Inc.

Substantially all of our stockholders, our warrant holders and our
officers and directors, have agreed to not directly or indirectly, offer, sell,
pledge, grant any option to purchase, or otherwise sell or dispose of any of our
shares for a period of at least 12 months after the offering without the prior
written consent of Nutmeg Securities, or The American Stock Exchange, as the
case may be. An appropriate legend shall be placed on the certificates
representing the securities. The representative has no general policy with
respect to the release of shares prior to the expiration of the lock-up period
and has no present intention to waive or modify any of these restrictions on the
sale of our securities.

Security Capital acted as the placement agent for the private financing in
July through November, 1999. We paid Security Capital a fee of $105,000, which
was equal to 10% of the aggregate purchase price of the units sold, a portion of
which was reallowed to a sub-placement agent, May Davis Group, and a
non-accountable expense allowance of $31,500, which was equal to 3% of the
aggregate purchase price of the units sold.

43
<PAGE>

Security Capital and May Davis Group also assisted us in procuring the
$1,000,000 loan with The Elite Funding Group, Inc. and received warrants to
purchase 40,000 shares of common stock and warrants to purchase 20,000 shares of
common stock at an exercise price equal to 110% of the initial public offering
price, respectively.

In connection with this offering, we have agreed to sell to the
underwriters, and/or their designees, for nominal consideration, five-year
underwriters' warrants to purchase up to 200,000 shares of our common stock. The
underwriters' warrants are initially exercisable at any time during a period of
four years beginning one year from the date of the prospectus at a price equal
to 120% of the initial public offering price per share. The shares of common
stock underlying the warrants are identical to those offered to the public. The
underwriters' warrants provide for adjustment in the number of securities
issuable upon their exercise as a result of certain subdivisions and
combinations of the common stock. The underwriters' warrants grant to the
holders rights of registration for the securities issuable upon exercise of the
warrants. In addition, the underwriters' warrants may not be sold, transferred,
assigned, hypothecated or otherwise disposed of, in whole or in part, for a
period of one year from the date of the prospectus, except to officers of the
underwriters.

We have also granted to Nutmeg Securities, the right, for a period of five
years from the closing of the offering, to nominate a designee of the
representative for election to our board of directors. Our officers, directors
and principal stockholders have agreed to vote their shares in favor of this
designee.

In connection with this offering, certain underwriters and selling group
members and their respective affiliates may engage in transactions that
stabilize, maintain or otherwise affect the market price of the securities. The
transactions may include stabilization transactions effected in accordance with
Rule 104 of Regulation M, pursuant to which the persons may bid for or purchase
our common stock for the purpose of stabilizing their respective market prices.

The underwriters also may create a short position for the account of the
underwriters by selling more shares of common stock in connection with the
offering than they are committed to purchase from us. In that case they may
purchase shares of common stock in the open market following completion of the
offering to cover all or a portion of the short position. The underwriters may
also cover all or a portion of the short position, up to 300,000 shares of
common stock, by exercising the over-allotment option referred to above. In
addition, the representative may impose "penalty bids" under contractual
arrangements with the underwriters whereby it may reclaim from an underwriter,
or dealer participating in the offering, for the account of other underwriters,
the selling concession with respect to the shares of common stock that are
distributed in the offering but subsequently purchased for the account of the
underwriters in the open market. Any of the transactions described in this
paragraph may result in the maintenance of the prices of the shares of common
stock at a level above that which might otherwise prevail in the open market.
None of the transactions described in this paragraph is required, and, if they
are undertaken, they may be discontinued at any time.

Prior to this offering, there has been no public market for our common
stock. Consequently, the initial public offering price of the common stock has
been determined by negotiation between us and the representative and does not
necessarily bear any relationship to our asset value, net worth or other
established criteria of value. The factors considered in these negotiations, in
addition to prevailing market conditions, included the history of and prospects
for the industry in which we compete, an assessment of our management, our
prospects, our capital structure and other factors as were deemed relevant.

The foregoing is a summary of the principal terms of the agreements
described above. Reference is made to a copy of each agreement that is filed as
an exhibit to the registration statement of which this prospectus is a part.

44
<PAGE>

LEGAL MATTERS

The validity of the common stock being offered in this prospectus will be
passed upon for us by Silverman, Collura & Chernis, P.C., New York, New York.
Gersten, Savage & Kaplowitz, LLP, New York, New York is acting as counsel for
the underwriters in connection with this offering.

EXPERTS

The financial statements of Urban Cool as of December 31, 1999 and 1998
and for the year ended December 31, 1999, for the period January 23, 1998
through December 31, 1998 and for the period January 23, 1998 through December
31, 1999 appearing in this prospectus and registration statement have been
audited by Richard A. Eisner & Company, LLP, independent auditors, as set forth
in their report thereon which contains an explanatory paragraph with respect to
the substantial doubt about our ability to continue as a going concern, as
discussed in Note A to the Financial Statements appearing in the registration
statement, and are included in reliance upon such report given upon the
authority of such firm as experts in accounting and auditing.

HOW TO GET MORE INFORMATION

We have filed with the Securities and Exchange Commission a registration
statement on Form S-1 under the Securities Act with respect to the securities
offered by this prospectus. This prospectus, which forms a part of the
registration statement, does not contain all the information set forth in the
registration statement, as permitted by the rules and regulations of the
Commission. For further information with respect to us and the securities
offered by this prospectus, reference is made to the registration statement.
Statements contained in this prospectus as to the contents of any contract or
other document that we have filed as an exhibit to the registration statement
are qualified in their entirety by reference to the to the exhibits for a
complete statement of their terms and conditions. The registration statement and
other information may be read and copied at the Commission's Public Reference
Room at 450 Fifth Street N.W., Washington, D.C. 20549, and at the Commission's
Regional Offices located at 7 World Trade Center, Suite 1300, New York, New York
10048 and 500 West Madison Street, Suite 1400, Chicago, Illinois 60661. The
public may obtain information on the operation of the Public Reference Room by
calling the Commission at 1-800-SEC-0330. The Commission maintains a web site at
http://www.sec.gov that contains reports, proxy and information statements, and
other information regarding issuers that file electronically with the
Commission.

Upon effectiveness of the registration statement, we will be subject to
the reporting and other requirements of the Securities Exchange Act of 1934 and
we intend to furnish our stockholders annual reports containing financial
statements audited by our independent auditors and to make available quarterly
reports containing unaudited financial statements for each of the first three
quarters of each year.

We have applied for the listing of our common stock on The American Stock
Exchange under the symbol "UBN." After this offering is effective, you may
obtain certain information about us on The American Stock Exchange's Internet
site (http://www.Nasdaq-Amex.com).

45
<PAGE>

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<PAGE>

URBAN COOL NETWORK, INC.
(a development stage company)

Contents

Page
----

Independent auditors' report F-2

Balance sheets as of December 31, 1999 and 1998 F-3

Statements of operations for the year ended December 31, 1999,
for the period from January 23, 1998 (inception) through
December 31, 1998, and for the period from January 23, 1998
(inception) through December 31, 1999 F-4

Statements of changes in stockholders equity/(capital deficiency)
for the year ended December 31, 1999 and for the period from
January 23, 1998 (inception) through December 31, 1998 F-5

Statements of cash flows for the year ended December 31, 1999,
for the period from January 23, 1998 (inception) through
December 31, 1998, and for the period from January 23, 1998
(inception) through December 31, 1999 F-6

Notes to financial statements F-7

F-1
<PAGE>

INDEPENDENT AUDITORS' REPORT

Board of Directors and Stockholders
Urban Cool Network, Inc.
Dallas, Texas

We have audited the accompanying balance sheets of Urban Cool Network,
Inc. (the "Company") (a development stage company) as of December 31, 1999 and
1998 and the related statements of operations, changes in stockholders' equity
(capital deficiency) and cash flows for the year ended December 31, 1999, for
the period from January 23, 1998 (inception) through December 31, 1998 and for
the period from January 23, 1998 (inception) through December 31, 1999. These
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these consolidated financial
statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements enumerated above present fairly,
in all material respects, the financial position of Urban Cool Network, Inc. as
of December 31, 1999 and 1998 and the results of its operations and its cash
flows for the year ended December 31, 1999, for the period from January 23, 1998
(inception) through December 31, 1998 and for the period from January 23, 1998
(inception) through December 31, 1999, in conformity with generally accepted
accounting principles.

The accompanying financial statements have been prepared assuming that the
Company will continue as a going concern. As discussed in Note A to the
financial statements, the Company has experienced net losses, has a working
capital deficiency and is past due on a vendor obligation that raises
substantial doubt about the ability of the Company to continue as a going
concern. Management's plans in regard to these matters are also described in
Note A. The financial statements do not include any adjustments that might
result from the outcome of this uncertainty.

/s/ RICHARD A. EISNER & COMPANY, LLP

New York, New York
April 13, 2000
with respect to the second paragraph of Note (H)
April 19, 2000

F-2
<PAGE>

URBAN COOL NETWORK, INC.
(a development stage company)

Balance Sheets

December 31,
----------------------------
1999 1998
------------ ------------

ASSETS (Note H)
Current assets:
Cash ........................................ $ 68,000 $ 2,000
Other current assets ........................ 62,000
------------ ------------
Total current assets ...................... 130,000 2,000
------------ ------------
Computer equipment ............................. 224,000 23,000
Website development costs ...................... 63,000 63,000
------------ ------------
287,000 86,000
Less accumulated depreciation
and amortization ............................ (42,000)
------------ ------------
245,000 86,000
------------ ------------
Software costs, net of amortization
of $126,000 ................................. 2,162,000
Debt issuance costs, net ....................... 481,000
Deferred offering costs ........................ 385,000
Other assets ................................... 3,000
------------ ------------
3,031,000
------------ ------------
$ 3,406,000 $ 88,000
============ ============

LIABILITIES
Current liabilities:
Note payable-- vendor ....................... $ 400,000
Note payable -- line of credit
(face value -- $500,000), net
of debt discount .......................... 0
Accounts payable and accrued expenses ....... 430,000 $ 209,000
Payable to officer/stockholder .............. 142,000 13,000
------------ ------------
Total current liabilities ................. 972,000 222,000
============ ============
Notes payable (face value-- $1,050,000),
net of debt discount ........................ 0
Commitments and other matters

STOCKHOLDERS' EQUITY (CAPITAL DEFICIENCY)
Preferred stock -- authorized 3,000,000
shares, $.01 par value; none outstanding
Common stock -- authorized 30,000,000 shares,
$.01 par value; 3,630,000 and 2,121,475
shares outstanding at December 31, 1999
and 1998, respectively ..................... 36,000 21,000
Additional paid-in capital ..................... 22,494,000 173,000
Deficit accumulated during the development stage (6,014,000) (328,000)
Unearned compensation .......................... (6,139,000)
Unamortized debt discount in excess of
notes payable ............................... (7,943,000)
------------ ------------
2,434,000 (134,000)
------------ ------------
$ 3,406,000 $ 88,000
============ ============

See notes to financial statements

F-3
<PAGE>

URBAN COOL NETWORK, INC.
(a development stage company)

Statements of Operations

<TABLE>
<CAPTION>
Period From Period From
January 23, January 23, 1998
1998 (Inception) (Inception)
Year Ended Through Through
December 31, December 31, December 31,
1999 1998 1999
------------ ---------------- ----------------
<S> <C> <C> <C>
Revenues .......................... -- -- --
----------- ----------- -----------
Costs and expenses:
Content costs for website ......... $ 421,000 $ 130,000 $ 551,000
General and administrative ........ 2,481,000 198,000 2,679,000
Amortization of software costs .... 126,000 126,000
----------- ----------- -----------
Total costs and expenses .......... (3,028,000) (328,000) (3,356,000)
Amortization of debt discounts .... 2,482,000 2,482,000
Amortization of debt issuance costs 142,000 142,000
Interest and related costs ........ 34,000 34,000
----------- ----------- -----------
Loss before income tax benefit .... (5,686,000) (328,000) (6,014,000)
Income tax benefit
----------- ----------- -----------
Net loss/comprehensive loss ....... $(5,686,000) $ (328,000) $(6,014,000)
=========== =========== ===========
Loss per share-- basic and diluted $ (1.99) $ (0.16)
=========== ===========
Weighted average number of shares
outstanding -- basic and diluted 2,858,559 2,066,082
=========== ===========
</TABLE>

See notes to financial statements

F-4
<PAGE>

URBAN COOL NETWORK, INC.
(a development stage company)

Statements of Changes in Stockholders' Equity (Capital Deficiency)

<TABLE>
<CAPTION>
Unamortized
Deficit Debt
Accumulated Discount
Common Stock Additional During the in Excess
--------------------- Paid-in Unearned Development of Notes
Shares Amount Capital Compensation Stage Payable Total
--------- ---------- ---------- ------------ ----------- ------------ ------------
<S> <C> <C> <C> <C> <C> <C> <C>
Shares issued to founder ......... 2,060,885 $20,000 $ (15,000) $ 5,000

Issuance of common stock
for cash ($.23 per share):
November ....................... 13,602 3,000 3,000
December ....................... 30,501 1,000 6,000 7,000

Issuance of common stock
for consulting services --
November ....................... 16,487 4,000 4,000

Value of services contributed by
an officer/stockholder ......... 175,000 175,000

Net loss/comprehensive loss for
the period from January 23, 1998
(inception) through
December 31, 1998 .............. $ (328,000) (328,000)
--------- ------- ----------- ----------- ------------
Balance -- December 31, 1998 ..... 2,121,475 21,000 173,000 (328,000) (134,000)

Issuance of common stock for
cash ($.24 per share):
March .......................... 637,844 6,000 149,000 155,000
June ........................... 8,245 2,000 2,000
July ........................... 82,436 1,000 19,000 20,000

Issuance of common stock and
warrants in private placements . 105,000 1,000 5,396,000 5,397,000

Issuance of common stock
for consulting services --
September ...................... 350,000 4,000 3,496,000 $(3,500,000) --

Issuance of common stock
for consulting services --
October/November ............... 325,000 3,000 3,247,000 (3,250,000) --

Value of warrants issued
in connection with
loan agreement-- November ...... 6,942,000 6,942,000

Value of warrants issued re:
e-commerce solutions
Inc.-- November ................ 2,270,000 2,270,000

Compensatory options
granted to employee ............ 800,000 800,000

Amortization of
unearned compensation .......... 611,000 611,000

Unamortized debt discount
in excess of notes payable
and loan ....................... $(10,425,000) (10,425,000)

Amortization of debt discount .... 2,482,000 2,482,000

Net loss/comprehensive loss
for the year ended
December 31, 1999 .............. (5,686,000) (5,686,000)
--------- ------- ----------- ----------- ----------- ------------ ------------
Balance -- December 31, 1999 ..... 3,630,000 $36,000 $22,494,000 $(6,139,000) $(6,014,000) $ (7,943,000) $ 2,434,000
========= ======= =========== =========== =========== ============ ============
</TABLE>

See notes to financial statements

F-5
<PAGE>

URBAN COOL NETWORK, INC.
(a development stage company)

Statements of Cash Flows

<TABLE>
<CAPTION>
Period From Period From
January 23, 1998 January 23, 1998
(Inception) (Inception)
Year Ended Through Through
December 31, December 31, December 31,
1999 1998 1999
----------- ---------------- ----------------
<S> <C> <C> <C>
Cash flows from operating activities:
Net loss .......................................................... $(5,686,000) $ (328,000) $(6,014,000)
Adjustments to reconcile net loss to net
cash (used in) provided by operating
activities:
Value of services contributed by an officer/
stockholder charged as compensation and
treated as additional paid-in capital ....................... 175,000 175,000
Depreciation and amortization ................................. 42,000 42,000
Issuance of stock for services rendered ....................... 4,000 4,000
Amortization of unearned compensation ......................... 611,000 611,000
Issuance of options for services rendered ..................... 800,000 800,000
Amortization of software costs ................................ 126,000 126,000
Amortization of debt discount and
issuance costs .............................................. 2,624,000 2,624,000
Payable to officer/stockholder ................................ 129,000 13,000 142,000
Changes in:
Note payable-- vendor ....................................... 400,000 400,000
Accounts payable and accrued
expenses .................................................. 221,000 209,000 430,000
Other current assets and other assets ......................... (65,000) (65,000)
----------- ----------- -----------
Net cash (used in) provided by
operating activities .................................... (798,000) 73,000 (725,000)
----------- ----------- -----------
Cash flows from investing activities:
Purchase of computer equipment and
software ........................................................ (219,000) (23,000) (242,000)
Costs of developing website and related
software ........................................................ (63,000) (63,000)
----------- ----------- -----------
Net cash used in investing
activities .............................................. (219,000) (86,000) (305,000)
----------- ----------- -----------
Cash flows from financing activities:
Proceeds from sale of common stock ................................ 177,000 15,000 192,000
Proceeds from private placement, net .............................. 791,000 791,000
Proceeds from line of credit ...................................... 500,000 500,000
Deferred offering costs ........................................... (385,000) (385,000)
----------- ----------- -----------
Net cash provided by financing
activities .............................................. 1,083,000 15,000 1,098,000
----------- ----------- -----------
Net increase in cash ................................................ 66,000 2,000 68,000
Cash at beginning of period ......................................... 2,000
----------- ----------- -----------
Cash at end of period ............................................... $ 68,000 $ 2,000 $ 68,000
=========== =========== ===========
Interest paid ....................................................... -- -- --
Income tax paid ................................................... -- -- --
Supplemental disclosures of non-cash investing
and financing activity:
Value of common stock for consulting
services ...................................................... $ 6,750,000 $ 6,750,000
Value of common stock and warrants issued
in private placement .......................................... $ 5,397,000 $ 5,397,000
Value of warrants issued in connection with
loan agreement ................................................ $ 6,942,000 $ 6,942,000
Value of warrants issued to e-Commerce
Solutions, Inc. ............................................... $ 2,270,000 $ 2,270,000
</TABLE>

See notes to financial statements

F-6
<PAGE>

URBAN COOL NETWORK, INC.
(a development stage company)

Notes to Financial Statements
December 31, 1999 and 1998

NOTE A -- THE COMPANY AND BASIS OF PRESENTATION

Urban Cool Network, Inc. (the "Company") was incorporated in Delaware in January
1998. The Company operates an online network that became operational in January
1999, and provides a forum for communications, information and electronic
commerce. The online network has 15 channels with original content including a
search engine for users. The Company intends to derive its revenue primarily
from sponsorship and advertising. The Company is in the development stage and
has not yet generated any revenue.

The Company's primary market is residents of inner city or urban areas. The
Company's strategy is to utilize its online network to reach its target market
of urban consumers and businesses that market their products to urban consumers.
The Company intends to utilize NetStands, which are PC-based kiosks, which will
be located in selected inner cities. The Company also intends to license
CyberCenters, which are central meeting areas that will contain between ten and
twenty computers, to urban nonprofit organizations.

As reflected in the accompanying financial statements, the Company has not
generated any revenues, has incurred substantial losses since inception and such
losses are expected to continue in the near future. As of December 31, 1999, the
Company had a working capital deficiency of $842,000 and deficit accumulated
during the development stage of $6,014,000. The Company is delinquent with
regard to notes payable issued to a vendor. These factors raise substantial
doubt about the Company's ability to continue as a going concern. The financial
statements do not include any adjustments that might result from the outcome of
this uncertainty. The Company's continued existence is dependent on its ability
to obtain additional debt or equity financing.

The Company is attempting to raise additional financing through a proposed
public offering (see Note F). There is no assurance that the proposed financing
can be accomplished or that profitable operations can be achieved.

NOTE B -- SIGNIFICANT ACCOUNTING POLICIES

[1] Principles of consolidation:

The Company has not consolidated its majority owned subsidiary, e-commerce
solutions, Inc. ("ESI") since the control is considered temporary. Such
control is conditioned on the contribution of capital to ESI by the
Company (See Note I).

[2] Purchased computer equipment and software:

Computer equipment and software are stated at cost less accumulated
depreciation. Depreciation is computed using the straight-line method over
their estimated useful lives of the assets which range from three to five
years.

[3] Website development costs:

In accordance with Statement of Position 98-1, costs of design, software
configuration, coding, installation to hardware and testing expenses
incurred during application development stage activities are capitalized.
Costs incurred during the preliminary software project stage activities
and post-implementation/operation stage activities are expensed. The
capitalized costs will be amortized using the straight-line method over an
estimated useful life of two years beginning when the website is ready for
its intended use.

F-7
<PAGE>

URBAN COOL NETWORK, INC.
(a development stage company)

Notes to Financial Statements (continued)
December 31, 1999 and 1998

NOTE B -- SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

[4] Income taxes:

The Company accounts for income taxes using the liability method. Deferred
income taxes are measured by applying enacted statutory rates to net
operating loss carryforwards and to the differences between the financial
reporting and tax bases of assets and liabilities. Deferred tax assets are
reduced, if necessary, by a valuation allowance for any tax benefits which
are not expected to be realized.

[5] Use of estimates:

The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the
financial statements and the reported amounts of revenues and expenses
during the reporting period. Actual results could differ from those
estimates.

[6] Loss per common share:

Basic loss per share is calculated by dividing net loss by the weighted
average number of outstanding common shares during the period. No effect
has been given to potential issuances of common stock including
outstanding options and warrants in the diluted computation as their
effect would be antidilutive.

The supplemental basic and diluted loss per share for the year ended
December 31, 1999 would have been ($1.86) giving effect to 195,000 shares
that would need to be issued to raise the net proceeds to repay the debt
on consummation of the proposed initial public offering.

[7] Stock-based compensation:

The Company has adopted Statement of Financial Accounting Standards No.
123, "Accounting for Stock-Based Compensation" ("SFAS No. 123"). The
provisions of SFAS No. 123 allow companies to either expense the estimated
fair value of stock options or to apply the intrinsic value method set
forth in Accounting Principles Board Opinion No. 25, "Accounting for Stock
Issued to Employees" ("APB 25") but disclose the pro forma effects on net
income (loss) had the fair value of the options been expensed. The Company
has elected to apply APB 25 in accounting for its employee stock options.

NOTE C -- COMMITMENTS AND OTHER MATTERS

[1] Leases:

During 1999, the Company entered into operating lease agreements for its
CyberCenter Facility, and administrative offices expiring in March 2014
and March 2003, respectively. During November 1999, the Company's
unconsolidated subsidiary subleased office space from an affiliate of a
principal stockholder of the Company, through October 2002. As of December
31, 1999, future monthly minimum rental payments under these leases are as
follows:

Year Ending
September 30,
-------------
2000 ..................................................... $ 90,000
2001 ..................................................... 90,000
2002 ..................................................... 86,000
2003 ..................................................... 16,000
2004 ..................................................... 12,000
2005 and thereafter ...................................... 133,000
--------
$427,000
========

Rent expense amounted to approximately $20,000 for the year ended December 31,
1999.

F-8
<PAGE>

URBAN COOL NETWORK, INC.
(a development stage company)

Notes to Financial Statements (continued)
December 31, 1999 and 1998

NOTE C -- COMMITMENTS AND OTHER MATTERS (CONTINUED)

[2] Employment agreements:

On July 1, 1999, the Company entered into a three-year employment
agreement with its Chief Executive Officer ("CEO") who is also a principal
stockholder. The agreement is automatically renewed on an annual basis for
an additional year unless terminated. The agreement provides for an annual
base salary of $175,000 and an incentive bonus and stock options to
purchase shares of common stock to be determined by the Board of
Directors.

In November 1999, the Company entered into employment agreements
commencing on the consummation of the proposed public offering with its
President and Chief Operating Officer, Chief Financial Officer ("CFO") and
Vice President of Technology and Internet services ("VP"). The agreements
are for a period of one year. The agreements provide for a total annual
base compensation aggregating $350,000 plus incentive bonuses to be
determined by the Board of Directors. The officers received options to
purchase an aggregate of 30,000 shares of common stock exerciseable at the
proposed public offering price expiring in November 2004. The Company's
financial statements do not reflect any compensation charge for these
conditional options granted. In addition, the VP received options to
purchase 100,000 shares of common stock at an exercise price of $2.00
expiring November 2004. In addition, in January 2000 the Company issued to
these officers, options to purchase 157,500 shares of common stock
exercisable for a period of five years at the proposed public offering
price.

The Company has also entered into a one year employment agreement with
Vice President of Celebrity Relations and Merchandising, contingent upon
consummation of the public offering. The agreement provides for an annual
salary of $125,000 plus a signing bonus of $35,000 effective October 1,
1999. For the year ended December 31, 1999 the Company has accrued $60,000
as compensation payable. The Company has also agreed to issue 35,000
shares of common stock to the employee upon obtaining agreements from up
to three celebrities to join the Company's advisory board.

[3] Consulting agreements:

In April 1999, the Company entered into an agreement with a marketing firm
whereby the Company has agreed to pay a fee based upon certain benchmarks
and to grant options to purchase 2,060 shares of restricted common stock
with the opening of each CyberCenter and 412 shares with the placement and
live operation of a CyberStation in a single location at an exercise price
of $0.24 per share. The agreement is in effect until terminated by either
party for cause. In connection therewith the Company will record a charge
equal to the fair value of the option on the opening of each CyberCenter
and operation of each CyberStation.

In September 1999, the Company entered into two consulting agreements each
for a period of three years. In connection with these agreements, the
Company issued unconditionally 150,000 and 200,000 shares of common stock
which are valued at $10.00 per share and will be amortized over a period
of three years. The consultants are to provide consulting services with
respect to marketing and mergers and acquisitions.

In October 1999, the Company issued unconditionally 175,000 shares of
common stock to a consultant to provide corporate development consulting
services over a period of two years which the Company valued at $10.00 per
share.

[4] Related party transactions:

The Company's CEO served without pay from inception through December 31,
1998. The Company, based on employment agreement effective July 1, 1999,
valued such services at $175,000 per year. In this connection, the Company
recognized a compensation expense and a credit to paid-in capital.

F-9
<PAGE>

URBAN COOL NETWORK, INC.
(a development stage company)

Notes to Financial Statements (continued)
December 31, 1999 and 1998

NOTE C -- COMMITMENTS AND OTHER MATTERS (CONTINUED)

At December 31, 1999 the Company has accrued salary of $131,000 to the
CEO/stockholder and the CEO has agreed to defer the payment of such
salaries until the consummation of a proposed public offering which
results in a gross proceeds of at least $10,000,000. In addition from
inception through December 31, 1999, the CEO paid certain operating
expenses of $11,000 on behalf of the Company. These amounts have been
recorded as noninterest bearing loans with no fixed date of repayment.

The Company has received from the CEO the right to the domain name "urban
trends.com" for nominal consideration.

[5] Other commitment:

In January 2000, the Company entered into an agreement with a software
provider, for a period of one year. Under the agreement, the Company has
agreed to pay an aggregate of $437,000. The software provider has
developed a proprietary search engine which utilizes a question and answer
format. Pursuant to the agreement, the software provider will customize
its search engine for use by the Company.

NOTE D -- STOCKHOLDERS' EQUITY

[1] Stock split:

The Board of Directors approved a 8.24354 for one stock split effective in
July 1999. All information regarding shares of common stock have been
restated to give retroactive recognition to the stock split for all the
periods presented, including all references to number of shares and per
share amounts.

[2] Stock options:

In November 1999, the Board of Directors and the stockholders of the
Company approved a Stock Option Plan (the "1999 Plan") which provides for
the granting of options to purchase up to 500,000 shares of common stock,
pursuant to which key employees, directors and consultants are eligible to
receive incentive and/or nonqualified stock options. The exercise period
and price of options granted under the 1999 Plan are determined by the
Board of Directors. The exercise price for incentive stock options must
not be less than the fair market value of the shares of common stock on
the date of the grant, except that the exercise price of options granted
to a stockholder owning more than 10% of the outstanding capital stock may
not be less than 110% of the fair value of the common stock at date of
grant.

In November 1999, the Board of Directors and stockholders approved the
1999 Executive Stock Option Plan (the "Executive Plan") which provides for
the granting of up to 500,000 options to purchase shares of common stock
to the CEO of the Company. The Company has granted the entire 500,000
options to the CEO of the Company. Of these options, options to purchase
250,000 shares of common stock of the Company are exercisable immediately
for a period of five years at an exercise price equal to the proposed
public offering price. The balance of such options are exercisable for a
period of five years at an exercise price equal to 110% of the proposed
public offering price. Options to purchase 125,000 shares of common stock
are exercisable in each of the year 2001 and 2002 upon achieving gross
sales revenue of $17,500,000 and $25,000,000 respectively.

The Company has granted stock options to outside directors to purchase
30,000 shares of common stock, including options to purchase 10,000 shares
of common stock to the spouse of the CEO and principal stockholder,
contingent upon consummation of the proposed public offering. These
options are exercisable commencing 90 days after the consummation of the
proposed public offering at an exercise price equal to the proposed public
offering price expiring five years after the consummation of the proposed
public offering.

F-10
<PAGE>

URBAN COOL NETWORK, INC.
(a development stage company)

Notes to Financial Statements (continued)
December 31, 1999 and 1998

NOTE D -- STOCKHOLDERS' EQUITY (CONTINUED)

[2] Stock options: (continued)

The following table summarizes information about stock options outstanding
at December 31, 1999:

Number of Weighted
Options Average
Granted Contractual Number of
Exercise and Life Options
Price Outstanding Remaining Exercisable
-------- ----------- ----------- -----------

Note(1) 60,000 5 years 60,000
Note(1) 250,000 5 years 250,000
$ 2.00 100,000 5 years 100,000
------- -------
410,000 410,000
======= =======

Note(1): The exercise price is equal to the proposed public offering
price. The exercise price of options granted to a stockholder owning more
than 10% of the outstanding capital stock may not be less than 110% of the
fair value of the common stock at date of grant.

At December 31, 1999, the Company had available 440,000 options under the
Company's 1999 plan.

The Company has elected to continue to account for stock option grants in
accordance with APB 25 and related interpretations. Accordingly, no
compensation cost has been recognized for fixed options because the
exercise prices of the stock options on the date of grant equal the market
values of the Company's common stock.

Had the compensation costs for the plans been determined based upon the
fair value at the grant date consistent with SFAS No. 123, the Company's
net (loss) and net (loss) per share on a pro forma basis would have been
the amounts indicated below:

Year Ended
December 31,
1999
------------

Net (loss):
As reported .................................. $(5,686,000)
Pro forma .................................... (6,313,000)

Net (loss) per share:
As reported
Basic and diluted .......................... $(1.99)

Pro forma
Basic and diluted .......................... $(2.21)

The Company has not included potential common shares pro forma diluted
loss per share computation, since the result would be antidilutive.

The pro forma amounts may not be representative of future disclosures due
to, among other things: (i) the estimated fair value of stock option is
amortized over the vesting period and (ii) additional options may be
granted in future years.

The weighted average fair value at date of grant for unconditional options
granted during the year 1999, was $6.27 using the Black-Scholes
option-pricing model with the following assumptions:

Dividend yield ................................. 0.00%
Expected volatility ............................ .70
Risk-free interest rate ........................ 5.76%
Expected life in years ......................... 5

F-11
<PAGE>

URBAN COOL NETWORK, INC.
(a development stage company)

Notes to Financial Statements (continued)
December 31, 1999 and 1998

NOTE D -- STOCKHOLDERS' EQUITY (CONTINUED)

[3] Warrants:

In connection with certain units sold in a private placement (see Note E)
the Company has issued warrants to purchase 525,000 shares of common
stock.

The above warrants are exercisable commencing January, 2000 at an exercise
price of $2.00 per share expiring five years from the issue date in 1999.

NOTE E -- PRIVATE PLACEMENT

In 1999, the Company sold 105 units, aggregating $1,050,000. Each unit consists
of a $10,000 promissory note, 1,000 shares of common stock and a warrant to
purchase 5,000 shares of common stock (see Note D[3]). The promissory notes bear
interest at 10% per annum and are due the earlier of 24 months from date of
issuance or the closing of the proposed initial public offering. The common
stock and warrants have been valued at $10.00 and $8.28, respectively, by using
the proposed public offering price and the application of the Black-Scholes
model and is being accounted for as debt discount which is being amortized over
the life of the loan. The aggregate value of the common stock and warrants is
calculated to be $5,397,000.

The Company incurred costs in connection with obtaining the financing of
approximately $259,000 which is amortized over the life of the loans. The
effective interest rate on the notes is 300% excluding debt issuance costs.

NOTE F -- PROPOSED PUBLIC OFFERING

The Company signed a letter of intent with an underwriter with respect to a
proposed public offering of shares of common stock. There is no assurance that
such offering will be consummated. The Company anticipates incurring substantial
expenses in connection with the proposed public offering which, if the offering
is not consummated, will be charged to expense. Upon consummation of the public
offering outside directors are to receive an aggregate of 15,000 shares of
common stock of the Company, including 5,000 shares of common stock to be issued
to the spouse of the CEO and principal stockholder.

NOTE G -- INCOME TAXES

At December 31, 1999, the Company had available federal net operating loss
carryforward to reduce future taxable income of approximately $2,327,000. The
net operating loss carryforwards expire in 2018 and 2019. The Company's ability
to utilize its net operating loss carryforwards may be subject to annual
limitations pursuant to Section 382 of the Internal Revenue Code if future
changes in ownership occur.

At December 31, 1999 and December 31, 1998, the Company has a deferred tax asset
of approximately $1,380,000 and $83,000, respectively, representing the benefits
of its net operating loss carryforwards and certain start up costs capitalized
for tax purposes. The Company has not recorded a benefit from its net operating
loss carryforward because realization of the benefit is uncertain and therefore
a valuation allowance has been fully provided against the deferred tax asset.
The difference between statutory rate of 40% and the Company's effective tax
rate of 0% is due to an increase in the valuation allowance of $1,297,000 and
$83,000 in 1999 and 1998, respectively.

F-12
<PAGE>

URBAN COOL NETWORK, INC.
(a development stage company)

Notes to Financial Statements (continued)
December 31, 1999 and 1998

NOTE G -- INCOME TAXES (CONTINUED)

A reconciliation of income tax expense to amounts computed using federal
statutory rates is as follows:

Year Ended December 31,
------------------------------
1999 1998
----------- -----------
Income tax benefit computed at
federal statutory rate ................. $ 2,266,000 $ 111,000
Nondeductible salary to officer .......... (28,000)
Nondeductible amortization of
discount on debt ....................... (833,000)
Nondeductible amortization of
consulting fees ........................ (156,000)

Startup costs, ........................... 20,000 (83,000)
----------- -----------

1,297,000 0
Valuation allowance ...................... (1,297,000) 0
----------- -----------

0 0
=========== ===========

The deferred tax assets are recorded as follows:

Year Ended December 31,
------------------------------
1999 1998
----------- -----------
Loss carryforwards ....................... $ 930,000
Deferred startup costs ................... 78,000 $ 83,000
Salary to officer/stockholder ............ 52,000
Options to employee ...................... 320,000
----------- -----------

1,380,000 83,000

Valuation allowance ...................... (1,380,000) (83,000)
----------- -----------

Net deferred tax assets .................. 0 0
=========== ===========

NOTE H -- NOTE PAYABLE/LOAN PAYABLE

In November 1999, the Company issued an unsecured note payable for $400,000 to
its website developer for accounts payable. The note bears interest at 18% per
annum, payable in monthly installments of $25,000 beginning December 1, 1999,
with the outstanding balance due at the earlier of a public offering of the
Company's securities resulting in gross proceeds of at least $10,000,000 or June
1, 2000. The Company failed to make monthly payments due on December 1, 1999
through April 1, 2000.

In November 1999, the Company entered into a loan agreement with a lender
pursuant to which the lender has agreed to loan advances up to $1,000,000. The
loan matures on the earlier of consummation of the proposed public offering or
May 18, 2000 (as amended) and bears interest at 10% per annum. In consideration
for the extension of the original due date, the Company has agreed to pay
$75,000 to the lender on the maturity date. In connection with the loan
agreement the Company issued to the lender warrants to purchase 750,000 shares
of common stock at an exercise price of $1.00 per share which has been valued at
$8.77 per warrant by application of the Black-Scholes model and will be treated
as debt discount and amortized over the term of the loan. The warrants are
exercisable by the lender at any time for a period of ten years. The aggregate
value of the warrant is calculated to be $6,578,000. The loan is secured by all
of the assets of the Company, including intangibles, intellectual property and
internet websites. Through December 1999, the Company drew down $500,000 under
the loan agreement. Through March 2000, the Company has $815,000 outstanding
under the loan agreement.

Under the loan agreement, the Company had agreed with the lender to use its best
efforts to convert the repayment of the loan balance into shares of common stock
of the Company in the proposed public offering at the proposed initial public
offering price. Subsequently the lender has agreed not to exercise such rights.

F-13
<PAGE>

URBAN COOL NETWORK, INC.
(a development stage company)

Notes to Financial Statements (continued)
December 31, 1999 and 1998

NOTE H -- NOTE PAYABLE/LOAN PAYABLE (CONTINUED)

In November 1999, the Company entered into a consulting agreement with an
affiliate of the lender to implement its business plans and strategies for a
period of two years with a right to terminate by either party upon written
notice as of the end of the first year. Under the agreement, the Company will
pay a fee of $6,250 per month and the Company issued unconditionally 150,000
shares of common stock valued at $10.00 per share. The consultant will receive
additional shares if the offering price in the contemplated public offering is
$9.00 or less. In April 2000, the Company agreed to pay an additional consulting
fee of $75,000 on completion of the proposed public offering.

In connection with the loan agreement, the Company issued warrants to purchase
40,000 and 20,000 shares of common stock at an exercise price equal to 110% of
the initial public offering price each expiring in 2004 to brokerage firms. The
aggregate value of the warrants is calculated to be $364,000.

NOTE I -- INVESTMENT IN TECHNOLOGY

In November 1999, the Company entered into a shareholders' agreement with ESI, a
corporation formed in November 1999 and Stanley Wolfson ("SW") to acquire 662/3%
of the common stock of ESI. SW contributed certain intellectual property in
exchange for his ownership in ESI. ESI had no material operating activities and
has had no other assets and liabilities since inception. The intellectual
property represents a computer software platform engine in development that will
attempt to create an ability to mass produce e-commerce websites, manage and
administer said sites. Under the amended agreement, SW has the right to manage
the affairs of ESI subject to the Company's right to vote on certain shareholder
matters. Under the agreements as amended the Company has granted warrants to SW
for purchase of up to 1,050,000 shares of common stock at an exercise price of
$1.00 per share with respect to 1,000,000 shares of common stock and $2.00 per
share with respect to 50,000 shares of common stock, each expiring on the fifth
anniversary of the date of issuance. The warrants to purchase 250,000 shares of
common stock were exercisable immediately and the balance of 800,000 warrants
become exercisable upon ESI achieving certain gross sales within 24 months of a
capital contribution by the Company aggregating $3,000,000. The Company
accounted for this asset purchase at the fair value of the warrants immediately
exercisable equal to $2,270,000. Such fair value is amortized over three years.
The Company will record an additional charge based on the fair value of the
warrants upon achieving the sales targets.

The Company has agreed to contribute $2,950,000 to ESI upon the completion of
the proposed public offering. In the event that the proposed public offering is
consummated and the Company fails to contribute $2,950,000 within three days
after the receipt of the net proceeds of the proposed public offering or if the
proposed public offering is not consummated on or before July 1, 2000, ESI will
have the right to cancel the shares of common stock issued to the Company and
will terminate the shareholders' agreement. This will also result in expensing
of unamortized portion of the capitalized software which at December 31, 1999
was $2,144,000.

ESI also entered into an employment agreement with SW for a period of three
years commencing November 1, 1999 at an annual salary of $175,000 per year and
plus an amount equal to 2% of the gross sales of ESI.

NOTE J -- SUBSEQUENT EVENT

In March 2000, the Company acquired all of the issued and outstanding shares of
WilhelminaUrbanCool.com ("WilhelminaUrbanCool"), a wholly owned subsidiary of
Wilhelmina Artist Management LLC ("LLC") for 580,000 shares of the Company's
common stock, which has been valued at $5,800,000 based on the proposed initial
public offering price.

WilhelminaUrbanCool was formed in February 2000 in order to license the
Wilhelmina trademark from the LLC. The license agreement provides for an initial
term of 25 years and successive five-year renewal options. Pursuant to the
license agreement, WilhelminaUrbanCool has been granted the licenses to utilize
the Wilhelmina trademark in connection with a website known as
WilhelminaUrbanCool.com. LLC has agreed to provide all head shots, photographs
and other materials which the subsidiary has the right to utilize for
self-promotion and to provide the Company with content for the
WilhelminaUrbanCool.com website.

F-14

<PAGE>

(Graphic Omitted)

<PAGE>

We have not authorized any dealer, salesperson or other person to give any
information or represent anything not contained in this prospectus. You must not
rely on any unauthorized information. This prospectus does not offer to sell or
buy any shares in any jurisdiction where it is unlawful. The information in this
prospectus is current only as of the date of this prospectus.

Urban Cool Network, Inc.

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2,000,000 Shares of Common Stock

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, 2000

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Kashner Davidson Securities Corp.

Nutmeg Securities, Ltd.

Until , 2000 (25 days after the date of this prospectus), all
dealers that buy, sell or trade these securities, whether or not participating
in this offering, may be required to deliver a prospectus. This is in addition
to the dealers' obligation to deliver a prospectus when acting as underwriters
and with respect to their unsold allotments or subscriptions.