<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
FROM THE REGISTRANT'S FINANCIAL STATEMENTS AS OF AND FOR THE YEAR
ENDED DECEMBER 31, 1999 AND AS OF AND FOR THE THREE MONTHS ENDED
JUNE 30, 2000 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<CIK> 0001092824
<NAME> Catalog.com, Inc.
<CURRENCY> U.S. Dollars
<S> <C> <C>
<PERIOD-TYPE> 12-mos 6-mos
<FISCAL-YEAR-END> Dec-31-1999 Dec-31-2000
<PERIOD-START> Jan-1-1999 Jan-1-2000
<PERIOD-END> Dec-31-1999 Jun-30-2000
<EXCHANGE-RATE> 1 1
<CASH> 1,650,994 867,513
<SECURITIES> 0 0
<RECEIVABLES> 121,688 129,118
<ALLOWANCES> 2,437 2,437
<INVENTORY> 0 0
<CURRENT-ASSETS> 1,775,999 1,015,780
<PP&E> 1,324,937 1,700,958
<DEPRECIATION> 779,417 963,889
<TOTAL-ASSETS> 3,905,662 3,420,999
<CURRENT-LIABILITIES> 690,169 762,881
<BONDS> 613,471 542,328
3,573,891 3,573,891
0 0
<COMMON> 33,953 33,983
<OTHER-SE> (1,005,822) (1,492,084)
<TOTAL-LIABILITY-AND-EQUITY> 3,905,662 3,420,999
<SALES> 0 0
<TOTAL-REVENUES> 2,837,683 1,820,377
<CGS> 0 0
<TOTAL-COSTS> 674,864 399,505
<OTHER-EXPENSES> 3,094,787 1,926,757
<LOSS-PROVISION> 0 0
<INTEREST-EXPENSE> 132,179 42,532
<INCOME-PRETAX> (1,016,762) (509,842)
<INCOME-TAX> 0 0
<INCOME-CONTINUING> (1,016,762) (509,842)
<DISCONTINUED> 0 0
<EXTRAORDINARY> 0 0
<CHANGES> 0 0
<NET-INCOME> (1,016,762) (509,842)
<EPS-BASIC> (0.37) (0.16)
<EPS-DILUTED> (0.37) (0.16)
</TABLE>