<PAGE>
As filed with the Securities and Exchange Commission on October 13, 2000
Registration No. 333-37932
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
--------------------------
AMENDMENT NO. 3
TO
FORM SB-2
REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933
--------------------------
CATALOG.COM, INC.
(Exact Name of Small Business Issuer in its Charter)
<TABLE>
<S> <C> <C>
Oklahoma 7389 73-1490346
(State or Other Jurisdiction of (Primary Standard Industrial (I.R.S. Employer
Incorporation or Organization) Classification Code Number) Identification Number)
</TABLE>
14000 Quail Springs Parkway, Suite 3600
Oklahoma City, Oklahoma 73134
(405) 753-9300
(Address and Telephone Number of Principal Executive Offices and Principal Place
of Business)
Robert W. Crull, President and Chief Executive Officer
Catalog.com, Inc.
14000 Quail Springs Parkway, Suite 3600
Oklahoma City, Oklahoma 73134
(405) 753-9300
(Name, Address and Telephone Number of Agent for Service)
----------------------------------
COPIES TO:
<TABLE>
<S> <C>
Irwin H. Steinhorn, Esq. Neil W. Townsend, Esq.
Conner & Winters, A Professional Corporation Bingham Dana LLP
One Leadership Square 399 Park Avenue
211 North Robinson, Suite 1700 New York, New York 10022-4689
Oklahoma City, Oklahoma 73102 (212) 318-7700
(405) 272-5711
</TABLE>
------------------------
Approximate date of commencement of proposed sale to the public: As soon as
practicable after the effective date of this Registration Statement.
If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. [_]
If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [_]
If this Form is a post-effective amendment filed pursuant to Rule 462(d)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [_]
If delivery of the prospectus is expected to be made pursuant to Rule 434,
check the following box. [_]
The Registrant hereby amends this Registration Statement on such date or dates
as may be necessary to delay its effective date until the Registrant shall file
a further amendment which specifically states that this Registration Statement
shall thereafter become effective in accordance with Section 8(a) of the
Securities Act of 1933 or until the Registration Statement shall become
effective on such date as the commission, acting pursuant to Section 8(a), may
determine.
<PAGE>
SUBJECT TO COMPLETION, DATED OCTOBER 13, 2000
PRELIMINARY PROSPECTUS
[LOGO]
CATALOG.COM, INC.
1,000,000 Shares of Common Stock
This is an initial public offering of 1,000,000 shares of Catalog.com, Inc.
common stock through the underwriters named in this prospectus on a firm-
commitment basis. No public market currently exists for our shares. We
anticipate that the initial public offering price will be between $10.00 and
$12.00 per share.
Our common stock has been approved for listing on the American Stock
Exchange, upon official notice of issuance, under the symbol "CLG."
__________________________________
The underwriters may purchase up to 150,000 additional shares of our common
stock at the initial public offering price less the underwriting discount to
cover over-allotments.
__________________________________
Investing in the shares involves a high degree of risk.
See "Risk Factors" beginning on page 4.
__________________________________
Per Share Total
--------- -----
Initial Public Offering Price $ $
Underwriting Fees $ $
Proceeds, Before Expenses, to
Catalog.com, Inc. $ $
__________________________________
Neither the SEC nor any state securities commission has approved or
disapproved these securities or determined whether this prospectus is truthful
or complete. Any representation to the contrary is a criminal offense.
INSTITUTIONAL EQUITY CORPORATION
CAPITAL WEST SECURITIES, INC.
The date of this prospectus is October __, 2000
The information in this prospectus is not complete and may be changed.
Catalog.com may not sell these securities until the registration statement filed
with the Securities and Exchange Commission is effective. This prospectus is not
an offer to sell these securities and it is not soliciting an offer to buy these
securities in any jurisdiction where the offer or sale is not permitted.
<PAGE>
TABLE OF CONTENTS
<TABLE>
<CAPTION>
Page
----
<S> <C>
Prospectus Summary........................................................................ 1
Summary Financial and Operating Data...................................................... 3
Risk Factors.............................................................................. 4
Forward-Looking Statements................................................................ 7
Use of Proceeds........................................................................... 8
Dividend Policy........................................................................... 8
Dilution.................................................................................. 9
Capitalization............................................................................ 10
Management's Discussion and Analysis of Financial Condition and Results of Operations..... 11
Business.................................................................................. 16
Management................................................................................ 27
Executive Compensation.................................................................... 29
Transactions With Related Parties......................................................... 31
Principal Shareholders.................................................................... 32
Description of Capital Stock.............................................................. 34
Anti-takeover Effects of Provisions of the Certificate of Incorporation and Bylaws........ 35
Shares Eligible for Future Sale........................................................... 38
Underwriting.............................................................................. 39
Legal Matters............................................................................. 42
Experts................................................................................... 42
Where You Can Get Additional Information.................................................. 43
Index to Financial Statements............................................................. F-1
</TABLE>
______________________
You should rely only on the information contained in this document. We
have not authorized anyone to provide you with information that is different.
This document may only be used where it is legal to sell these securities. The
information in this document may only be accurate on the date of this document.
i
<PAGE>
PROSPECTUS SUMMARY
This summary highlights information contained elsewhere in this prospectus.
You should carefully read the entire prospectus before making a decision to
purchase our common stock.
CATALOG.COM, INC.
Our Business
Catalog.com, Inc. provides a comprehensive suite of Web site hosting
services for businesses and organizations worldwide who want to outsource all or
a portion of the establishment and maintenance of their Internet Web sites.
These services include:
. Registration services for .com, .net and .org domain names that are
accredited by the Internet Corporation for Assigned Names and Numbers;
. Web site design and creation;
. Web site hosting and maintenance;
. Creation and hosting of catalog and auction sites using our
proprietary Web-based electronic commerce application;
. Integration of our customers' Web sites with their back-office
computer systems; and
. Providing Internet access services.
We specialize in helping companies develop business-to-business, business-
to-government and business-to-consumer marketplaces utilizing our proprietary
Web-based electronic commerce software system. This system allows us to combine
the catalog and auction items of multiple companies into specialized vertical
marketplaces for a specific industry or specific purchasing groups. Our creative
consulting services and proprietary software help businesses develop
marketplaces that specifically serve a particular industry or government
segment.
Corporate Information
Our executive offices are located at 14000 Quail Springs Parkway, Suite
3600, Oklahoma City, Oklahoma 73134, telephone (405) 753-9300. Our Web site is
located at www.catalog.com. The information on our Web site is not part of this
---------------
prospectus and should not be considered in your decision to purchase our common
stock.
1
<PAGE>
THE OFFERING
Common Stock Offered......... 1,000,000 shares
Common Stock Outstanding
Prior to this Offering..... 4,192,530 shares
After this Offering........ 5,192,530 shares
Use of Proceeds.............. We plan to use the proceeds from this offering
for capital expenditures, including purchasing
computer servers and other hardware and the
building-out new and existing data centers, to
repay an existing loan, to expand our sales
staff, to increase advertising, and for general
corporate purposes, including working capital and
strategic acquisitions.
AMEX Symbol......... "CLG"
Unless otherwise indicated, all of the information in this prospectus is
based on the following assumptions:
The 4,192,530 shares outstanding prior to this offering, after giving
effect to the 2-for-1 stock split, include the following:
. 3,398,332 shares outstanding at October 2, 2000, and
. 794,198 shares to be issued on completion of this offering upon the
conversion of all of our outstanding Series B preferred stock.
The 5,192,530 shares that will be outstanding after this offering is based
on the 4,192,530 shares outstanding prior to the offering, plus 1,000,000 shares
of common stock to be sold by us in this offering.
The number of shares of common stock that will be outstanding after this
offering does not include:
. 340,000 shares issuable upon the exercise of currently outstanding
stock options with a weighted average exercise price of $3.37 per
share;
. 150,365 shares issuable upon the exercise of stock options which we
intend to grant under the 1997 and 1999 stock option plans upon
completion of this offering at a per share exercise price equal to the
public offering price;
. 145,752 shares issuable upon the exercise of currently outstanding
warrants with a weighted average exercise price of $4.50 per share;
. 150,000 shares issuable pursuant to the underwriters' over-allotment
option; and
. 100,000 shares issuable upon conversion of the warrants to be issued
to the representatives of the underwriters.
2
<PAGE>
SUMMARY FINANCIAL AND OPERATING DATA
(in thousands, except share and per share data)
The following selected financial data should be read in conjunction with
our financial statements and the accompanying notes appearing elsewhere in this
prospectus. You should also read "Management's Discussion and Analysis of
Financial Condition and Results of Operations," contained later in this
prospectus. The Statements of Operations Data for the years ended December 31,
1998 and 1999 and the Balance Sheet Data as of December 31, 1998 and 1999 are
derived from the financial statements of Catalog.com that have been audited by
Arthur Andersen LLP, independent public accountants. The financial data for the
six-month periods ended June 30, 1999 and 2000 are derived from Catalog.com's
internally-prepared financial statements and are unaudited. In management's
opinion, the unaudited financial statements include all adjustments which
Catalog.com considers necessary for a fair presentation of its financial
position and the results of its operations for these periods. The results of
operations for the six months ended June 30, 2000 are not necessarily indicative
of the results of operations to be expected for the full year.
<TABLE>
<CAPTION>
Year ended December 31, Six Months ended June 30,
------------------------- -----------------------------
1998 1999 1999 2000
---- ---- ---- ----
(unaudited) (unaudited)
<S> <C> <C> <C> <C>
Statement of Operations Data:
Revenues $ 1,913 $ 2,838 $ 1,283 $ 1,820
Operating Costs and Expenses 1,872 3,769 1,457 2,326
---------- ---------- ---------- ----------
Operating income (loss) 41 (931) (174) (506)
OTHER INCOME (EXPENSES)
Interest expense (86) (132) (73) (43)
Interest and other income 5 47 6 39
---------- ---------- ---------- ----------
Net loss (40) (1,016) (241) (510)
Dividends on preferred stock (25) (85) (31) (31)
---------- ---------- ---------- ----------
Net loss applicable
to common stockholders $ (65) $ (1,101) $ (272) $ (541)
========== ========== ========== ==========
Net loss applicable to
common stockholders per common share:
Basic $ (0.02) $ (0.37) $ (0.10) $ (0.16)
========== ========== ========== ==========
Diluted $ (0.02) $ (0.37) $ (0.10) $ (0.16)
========== ========== ========== ==========
Weighted average common
shares outstanding:
Basic 3,424,974 2,970,890 2,637,134 3,395,777
========== ========== ========== ==========
Diluted 3,424,974 2,970,890 2,637,134 3,395,777
========== ========== ========== ==========
</TABLE>
<TABLE>
<CAPTION>
December 31, June 30, 2000
--------------------- ------------------------
1998 1999 Actual Pro Forma
---- ---- ------ ---------
<S> <C> <C> <C> <C>
Balance Sheet Data:
Cash $ 103 $ 1,651 $ 868 $ 9,579(1)
Working capital (deficit) (542) 1,086 253 9,111(2)
Total assets 1,809 3,906 3,421 11,676(3)
Notes payable and capital
lease obligations 1,488 816 699 10(4)
Total stockholders' equity
(deficit) (478) (972) (1,458) 11,059(5)
</TABLE>
------------------
(1) Reflects remaining proceeds at an initial public offering price of $11.00
per share, of approximately $8,712,000 after deducting offering costs of
approximately $1,600,000 and repayment of outstanding debt of approximately
$688,000.
(2) Reflects remaining proceeds of $8,712,000 and reduction of the current
portion of long-term debt of approximately $146,000.
(3) Reflects remaining proceeds of $8,712,000 less the elimination of other
assets of $261,000 previously capitalized relating to issuance costs on the
Series B preferred stock converted at the closing of this offering and the
elimination of $196,000 of deferred cost directly related to this initial
public offering.
(4) Reflects repayment of approximately $688,000 of outstanding debt.
(5) Reflects total proceeds of $11,000,000, at an initial public offering price
of $11.00, less offering costs of $1,600,000, repayment of outstanding debt
of $688,000, elimination of $261,000 of Series B preferred stock issuance
costs and elimination of $196,000 of deferred costs directly related to
this initial public offering.
3
<PAGE>
RISK FACTORS
You should carefully consider the following risks before buying shares of
our common stock.
Because we have limited operating history as an information technology, Internet
and e-commerce company, it is difficult to evaluate us.
We began operation in 1995 and have limited operating history. As a result
of our relatively short operating history, there is little operating and
financial data about us, which makes an evaluation of our business operations
and prospects more difficult. Due to our limited history, there are no
assurances that we will be able to effectively manage, promote or finance our
company or to achieve profitability.
We had operating losses of approximately $1.0 million for the year ended
December 31, 1999, and our accumulated deficit was $2.1 million as of that date,
and we could run out of operating capital if we incur continuing losses.
We experienced operating losses in each year since we began operations. As
of December 31, 1999, we had an accumulated retained deficit of approximately
$2.1 million and a net loss of approximately $1.0 million for the year ended
December 31, 1999. We expect to continue to sustain losses for some time after
this offering, primarily as a result of increased marketing expenses and
expansion of our corporate infrastructure. We cannot assure you that we will
ever become profitable or that we will generate positive cash flows from
operations in the future. In addition, failure to achieve profitability will
cause the price of our common stock to drop and limit our ability to raise
additional capital.
Whether we grow and become profitable depends on the growth of our Web hosting
services, and we will not grow or become profitable unless businesses and other
consumers increase their use of Web hosting services to facilitate commercial
transactions.
Our Web hosting services, catalog services and marketplace products are
used primarily to facilitate commercial transactions. As a result, we depend on
continued growth in the use of the Internet by merchants for the sale of goods
and services, and by consumers for the purchase of goods and services. If
Internet usage declines or evolves away from the use of electronic catalogs or
Web site hosting, demand for our products and services will decline and our
business will suffer.
Our Web hosting services depend on licenses issued by third parties, and failure
to maintain these licenses would have a material adverse effect.
We are dependent on technologies licensed to us by third parties, primarily
our database and operating systems software manufactured by companies like
Oracle and Microsoft, which we use in our business to perform key functions.
These licenses are generally granted in connection with the purchase of the
software or upgrades to the software. If our losses continue for more than 2
years, we may be unable to maintain or obtain upgrades to any of these
technology licenses. If we are unable to obtain upgrades, this would result in
delays to completing our proprietary software enhancements and new developments.
This inability and delay would have a material adverse affect on our business,
results of operations and financial condition.
We have a single customer that is very important to our business, and the loss
of this customer would have a material adverse effect on our business.
We have numerous customers, but we consider Dollar Rent A Car Systems, Inc.
to be material to our business. Dollar Rent A Car represented approximately 5%
of our annual revenues in 1999, and approximately 9% of our revenues for the
first six months of 2000. We have no assurances that Dollar Rent A Car will
continue to be a customer in the future. Loss of Dollar Rent A Car as a customer
could have a material adverse effect on our business and our reputation.
We depend on our systems being compatible and interoperable with products
offered by third parties. If we do not have the financial ability to maintain
the compatibility and interoperability of our systems, our business will
substantially suffer.
4
<PAGE>
We believe that our ability to compete successfully depends upon the
continued compatibility and interoperability of our proprietary electronic
commerce software services with products offered by various vendors and with the
back office systems of our customers. If our systems are not compatible with the
technology offered by our vendors and the technology utilized by our customers,
we may be unable to attract or retain our customers. Continuing losses could
prohibit us from buying or developing new software required to be compatible
with products offered by our vendors and customers. Because compatibility and
interoperablility are critical to the success of our products and services, we
will not be able to compete successfully if we are not able to invest in
necessary technology.
We do not have employment agreements with any of our key personnel, and the loss
of our Chief Executive Officer would have a material adverse effect on us.
Our business and financial results depend in part on the continued service
of our key personnel, especially Robert W. Crull, our President and Chief
Executive Officer. We do not have employment agreements with Mr. Crull and other
key personnel. The loss of the services of our key personnel, especially Mr.
Crull, would have a material adverse affect on our business and financial
results. We currently carry key person life insurance on Mr. Crull in the amount
of $1.3 million, and we are the beneficiary of this policy.
We may be unable to attract or retain highly qualified and skilled employees due
to our size and location in Oklahoma.
Our business of providing Web site hosting and Internet services requires
us to be able to attract and retain people highly qualified in these areas.
Competition for employees in our industry is highly intense. Our small size,
limited financial resources, and location in Oklahoma create a competitive
disadvantage to our ability to attract highly qualified employees. If we are
unable to attract and retain highly qualified people, it will be very difficult
for us to grow our operations at a rate necessary to be competitive and become
profitable.
Our business depends on our ability to provide Web hosting services on the
Internet between the vendor and the customer, and security breaches to our
system would materially affect our ability to attract and retain customers.
Security is extremely important to our Web hosting services customers.
Although we have implemented network security measures, we cannot ensure
complete protection from computer viruses, break-ins and other disruptive
problems. If hackers break into our servers they can delete files and remove
customer data. Although we maintain backup data, it may take us several days to
restore our customers' Web sites, resulting in losses and possibly substantial
liability. As a result, security breaches could harm our business reputation and
adversely affect our ability to attract and retain customers
Failure of, or damage to, our data centers or interruptions in service by our
third party telecommunication providers could render us unable to adequately
maintain our hosting services.
In the past we have experienced interruptions in service by our
telecommunication providers, and further interruptions could damage our business
reputation and cause us to lose customers. We must be able to operate our
network around the clock without interruption. Our operations, and the
operations of our customers whose Web sites are hosted on our system, depend
upon our ability to protect our network infrastructure, facilities, equipment
and customer files against failure or damage due to human error, fire, power
loss, telecommunications error, vandalism or similar events. Despite precautions
we have taken, and plan to take, we have not implemented a disaster recovery
plan and the occurrence of a failure of our network or disaster at our data
centers would result in interruptions in our services. Although we have
attempted to provide backup systems, our network is currently subject to various
points of failure, and a problem with one of our routers or switches could cause
an interruption in our services to our customers. Failure of, or damage to, our
network would have a material adverse effect on our business.
As one of only approximately 61 domain name registrars, our ability to register
domain names is important to us, and changes to the regulations relating to the
registration of domain names could have a material adverse effect on us.
We are only one of approximately 61 domain name registrars worldwide, which
allows us to provide domain name registration to our customers for a fee. Being
accredited as a domain name registrar enables us to be the first
5
<PAGE>
contact for companies establishing an initial web presence. Loss of our ability
to act as a registrar of domain names could materially and adversely affect our
ability to attract new customers. If the registration of domain names continues
to increase, regulation of domain names may change in the near future, and our
current advantage as a domain name registrar may be lost.
Our ability to expand our customer base or to become profitable could be
restricted because many of our competitors have greater financial resources and
longer operating histories than ours.
Our competitors operate in one or more of the areas we are operating and
include companies that have substantially longer operating history and
substantially greater financial resources than we have. These competitors
include, among others, Interland, Inc., Data Return Corporation, and
PurchasePro.com, Inc. Further, these competitors can finance the development of
new technologies that we do not have the ability to finance at this stage of our
development. As a result, we could be at a competitive disadvantage from a
historical and financial standpoint, which could prohibit us from expanding our
customer base or from becoming profitable.
After the offering, directors, officers and their affiliates will beneficially
own 59.1% of our common stock and would control matters requiring shareholder
approval.
After this offering, our directors, officers and their affiliates will
beneficially own, in the aggregate, 59.1% of our common stock, assuming that
none of such individuals or entities purchase shares of common stock in this
offering and none of the outstanding options and warrants to purchase 595,752
shares of common stock are exercised, including the warrants to be issued to
representatives of the underwriters in this offering. Accordingly, our officers,
directors and their affiliates will have the ability to control all matters
requiring shareholder approval, including the election of directors and approval
of significant corporate transactions, such as a sale of our business or assets.
This concentration of ownership may also delay, defer or prevent a change in our
control and may make some transactions more difficult or impossible to complete
without the support of these shareholders.
6
<PAGE>
FORWARD-LOOKING STATEMENTS
This prospectus contains forward-looking statements. All statements other
than statements of historical facts contained in this prospectus are forward-
looking statements, including statements regarding:
. expansion of our operations and data center facilities;
. our future financial position;
. our operating and growth strategies;
. construction of a new headquarters and data center;
. potential changes in our pricing, service or marketing strategies;
. our potential to undertake acquisitions;
. qualification under the Digital Millennium Copyright Act;
. objectives of management for future operations; and
. our ability to become profitable.
Although we believe our expectations reflected in these forward-looking
statements are based on reasonable assumptions, we cannot assure you that these
expectations will prove to be correct. Important factors that could cause actual
results to differ materially from the expectations reflected in the forward-
looking statements include, among other things:
. the risk factors discussed in this prospectus;
. our ability to raise additional funds after the next 18 to 24 months to
fund operations and expand our services, to respond to competitive
pressures and/or perceived opportunities, and to construct new
facilities;
. the volatility of prices and activity in the e-commerce industry;
. acceptance of the Internet by businesses and consumers as a medium for
commercial transactions;
. demand for Internet, Web hosting, catalog, and auction services;
. general economic, market or business conditions;
. obtaining or retaining qualified employees;
. changes in laws or regulations, especially those governing the Internet;
and
. other factors, most of which are beyond our control.
In some cases, you can identify forward-looking statements by terminology
such as "may," "will," "should," "could," "would," "expect," "plan,"
"anticipate," "believe," "continue," or the derivative of these terms or other
similar expressions. All forward looking statements attributable to us, or
persons acting on our behalf, are expressly qualified by the cautionary
statements included in this prospectus. We undertake no obligation to update or
revise our forward-looking statements, whether as a result of new information,
future events or otherwise. In light of these risks, uncertainties and
assumptions, the forward-looking events discussed in this prospectus might not
occur.
This prospectus also contains statistical data regarding, among other
things, projected worldwide growth of electronically transacted sales. We have
taken this data from information published by sources specializing in research
of the relevant subject matter. However, this data is by its nature imprecise,
and we caution you not to unduly rely on it.
7
<PAGE>
USE OF PROCEEDS
We estimate that the net proceeds we receive from the sale of the 1,000,000
shares, assuming an offering price of $11.00 and after deducting the
underwriting discount and offering expenses of approximately $1.6 million, will
be $9.4 million if the underwriters' over-allotment option is not exercised.
We currently intend to use the net proceeds of this offering approximately
as follows:
<TABLE>
<CAPTION>
Approximate
Approximate Percentage of
Use Dollar Amount Net Proceeds
--- ------------- ------------
<S> <C> <C>
Capital expenditures including the purchase
of servers and other hardware and the build-out
of new and existing data center facilities $3,400,000 36.2%
Repayment of outstanding note payable 700,000 7.4%
Expansion of sales and marketing efforts 2,000,000 21.3%
Working capital and general corporate purposes 3,300,000 35.1%
---------- -----
Total $9,400,000 100.0%
</TABLE>
We expect to use the net proceeds allocated to the expansion of sales and
marketing efforts primarily to hire additional sales and marketing employees and
also to increase our expenditures for product promotions and advertising. We do
not currently intend to hire any additional sales executives, and whether we
hire sales executives in the future will depend on the conditions of the
marketplace at that time.
As of the date of this prospectus, the exact amount we will spend for the
purchase of servers and hardware has not been determined and will depend on the
marketplace from time to time. We also intend to construct a new facility to
house our corporate headquarters and a portion of our operations, including a
data center. Whether we build-out our existing facilities or construct a new
facility will likely depend on the growth of our customer base, usage of our
data centers, and the conditions of the marketplace.
Approximately one-third of the net proceeds of this offering are not
allocated for specific uses other than working capital and general corporate
purposes, which gives management broad discretion on the use of these proceeds.
This amount may be expended to hire additional employees in administrative and
development roles to support anticipated higher business volume, to provide
additional facilities to accommodate large numbers of employees, to pay our
payables as they become due, and other general corporate purposes.
We also may use some of the net proceeds for strategic investments and
acquisitions, although we have no current plans, agreements or commitments with
respect to any acquisition or investments of this type. The shareholders may not
agree with the manner in which management spends the net proceeds.
Until we use the net proceeds, we intend to invest the net proceeds in
investment-grade interest-bearing instruments. Any net proceeds not immediately
spent will be invested by management and may not yield a favorable return.
DIVIDEND POLICY
We have never declared or paid any cash dividends on our common stock. We
currently intend to retain future earnings, if any, to finance the operation and
expansion of our business and do not anticipate paying any cash dividends in the
foreseeable future. If you require current income from your investments, you
should not buy our common stock.
8
<PAGE>
DILUTION
The difference between the public offering price per share of the common
stock and the as adjusted pro forma net tangible book value per share of the
common stock after this offering constitutes the dilution to investors in this
offering. Net tangible book value per share is determined by dividing the net
tangible book value, which is total assets less intangible assets and total
liabilities, by the number of outstanding shares of common stock.
The pro forma net tangible book value of our common stock as of June 30,
2000 after giving effect to the conversion of all outstanding preferred stock
into 794,198 shares of common stock, was $448,000, or approximately $.11 per
share. Assuming we sell all 1,000,000 shares offered hereby at an assumed
initial public offering price of $11.00 per share, and after deducting
underwriting discounts and estimated offering expenses and applying the
estimated net proceeds therefrom, the pro forma net tangible book value of
Catalog.com as of June 30, 2000 would have been $9,848,000, or $1.90 per share
of common stock. This represents an immediate increase in pro forma net tangible
book value of $1.79 per share to existing shareholders and an immediate dilution
in pro forma net tangible book value of $9.10 per share to new investors. The
following table illustrates this per share dilution to new investors:
<TABLE>
<S> <C> <C>
Initial public offering price per share $11.00
Pro forma net tangible book value per share as of June 30, 2000 $ 0.11
Increase attributable to new investors $ 1.79
------
Pro forma net tangible book value per share after offering $ 1.90
------
Dilution in net tangible book value per share to new investors $ 9.10
======
</TABLE>
This table excludes all options that will remain outstanding on completion
of this offering. At October 2, 2000, there were 340,000 shares of common stock
reserved for issuance upon exercise of outstanding options at a weighted average
exercise price of $3.37 per share. To the extent that these options are
exercised, there will be further dilution to new investors. This table also
excludes stock options to purchase 150,365 shares which we intend to grant upon
completion of this offering at a per share exercise price equal to the public
offering price.
The following table sets forth, as of October 2, 2000, the differences
between the total consideration and average price per share paid to us by
officers, directors and affiliates thereof in connection with the purchase of
common stock and the total consideration and the average price per share paid by
the new investors in this offering, before deducting expenses payable by us,
using the estimated public offering price of $11.00 per share.
<TABLE>
<CAPTION>
Average
Shares Purchased Total Consideration Price Per
---------------------- -----------------------
Number Percent Amount Percent Share
-------- ------- ------ ------- -----
<S> <C> <C> <C> <C> <C>
Officers, directors and
affiliates 3,069,356 75.4% $ 1,294,085 10.5% $ 0.42
New investors 1,000,000 24.6% $11,000,000 89.5% 11.00
--------- ----- ----------- -----
Total 4,069,356 100.0% $12,294,085 100.0%
========= ===== =========== =====
</TABLE>
If the underwriters' over-allotment option is exercised in full, the number
of shares held by new public investors will be increased to 1,150,000 or
approximately 21.5% of the total number of shares of our common stock
outstanding after this offering.
9
<PAGE>
CAPITALIZATION
The following table sets forth the actual capitalization of Catalog.com as
of June 30, 2000; and pro forma capitalization of Catalog.com after giving
effect to the sale of the 1,000,000 shares offered through this prospectus at an
assumed initial public offering price of $11.00 per share, after deducting the
underwriting discounts and estimated offering expenses payable by us and the
application of the net proceeds from the offering.
This information should be read in conjunction with the financial
statements and the notes relating to such statements appearing elsewhere in this
prospectus.
<TABLE>
<CAPTION>
Unaudited
June 30, 2000
----------------------
Actual Pro Forma
-------- ---------
(in thousands except per share data)
<S> <C> <C>
Long-term debt, net of current portion $ 542 $ -- (1)
Series B preferred stock, $.01 par value; 800,000
shares authorized; 794,198 shares issued and
outstanding, actual; no shares issued and
outstanding on a pro forma basis 3,574 -- (2)
Stockholders' equity (deficit)
Common stock, $.01 par value; 19,000,000 shares
authorized; 3,398,332 shares issued and
outstanding, actual; 5,192,530 shares issued and
outstanding on a pro forma basis 34 52 (3)
Additional paid-in capital 1,112 13,611 (4)
Retained deficit (2,604) (2,604)
------- -------
Total stockholders' equity (deficit) (1,458) 11,059
------- -------
Total capitalization $ 2,658 $11,059
======= =======
</TABLE>
__________________
(1) Reflects the repayment of approximately $542,000 of long-term debt,
net of current portion.
(2) Reflects the conversion of the Series B preferred stock that will
occur upon the completion of this offering.
(3) Reflects the issuance of 794,198 shares of common stock upon
conversion of the Series B preferred stock and the issuance of the
1,000,000 shares of common stock in this offering.
(4) Reflects the additional paid-in capital on 1,000,000 common shares at
an initial public offering price of $11.00 per common share and the
conversion of the Series B preferred stock with a redemption value of
approximately $3,574,000.
The 5,192,530 shares of common stock issued and outstanding on a pro
forma basis reflect a 2 for 1 split and the issuance of 794,198 shares of common
stock upon conversion of all of our outstanding convertible preferred stock
which will occur at the closing of this offering, but do not include:
. 340,000 shares of common stock issuable upon the exercise of
outstanding stock options with a weighted average exercise price of
$3.37 per share as of October 2, 2000;
. 150,365 shares issuable upon the exercise of stock options which we
intend to grant upon completion of this offering at a per share
exercise price equal to the public offering price;
. 145,752 shares of common stock issuable upon the exercise of
currently outstanding warrants with a weighted average exercise
price of $4.50 per share;
. 150,000 shares of common stock issuable pursuant to the over-
allotment option; and
. 100,000 shares of common stock issuable upon the exercise of the
underwriters' warrants.
10
<PAGE>
. 150,000 shares of common stock issuable pursuant to the over-allotment
option; and
. 100,000 shares of common stock issuable upon the exercise of the
underwriters' warrants.
MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS
General
We provide a broad range of advanced Web site hosting and Internet
services, including shared Web site hosting and catalog and auction hosting for
small and medium-sized businesses, dedicated hosting services for customers that
require a separate server dedicated specifically for their use, business-to-
business, business-to-government and business-to-consumer electronic commerce
solutions, and Internet access services including dialup and dedicated access.
Our shared hosting services are available on both the Microsoft NT and Sun
Microsystems Solaris UNIX operating systems and are automated to permit our
customers to register or transfer their domain names and to automatically set up
their Web sites, e-mail, and catalog and auction systems. We also provide Linux-
based dedicated servers to small and medium-sized businesses worldwide, which
permit our customers to establish and maintain their Internet operations using
our servers, data center facilities and technical support. Our dedicated hosting
services are based on a monthly fee and include configuration of the server,
installation of the server in our data center facility, and server maintenance
and technical support. We also provide and support dedicated hosting services
based on Sun Microsystems Solaris, Microsoft Windows NT/2000, and Red Hat Linux
operating systems.
In addition, we have developed a proprietary Web-based catalog and auction
software system which allows us to combine catalog and auction items for
multiple vendors into a single shopping or buying directory. This allows us to
develop and host complex business-to-business, business-to-government and
business-to-consumer solutions for customers.
Results of Operations
In the text below, financial statement numbers have been rounded; however,
the percentage changes are based on our actual financial statements. The
following table sets forth percentage of revenue data for the years ended
December 31, 1998 and 1999, and the unaudited six-month periods ended June 30,
1999 and 2000.
<TABLE>
<CAPTION>
% of Revenues
-----------------------------------
Year Ended Six Months Ended
--------------- ----------------
December 31, June 30,
1998 1999 1999 2000
---- ---- ---- ----
<S> <C> <C> <C> <C>
Revenues 100.0% 100.0% 100.0% 100.0%
Costs and expenses:
Communications and operations 31.0 23.8 24.1 21.9
Sales and marketing 7.2 18.6 15.2 17.2
General and administrative 39.3 69.8 55.7 69.2
Depreciation and amortization 20.4 20.6 18.6 19.4
Operating income (loss) 2.1 (32.8) (13.6) (27.7)
Other income (expense):
Interest and other income 0.3 1.7 0.4 2.1
Interest expense (4.5) (4.7) (5.7) (2.3)
Net loss (2.1) (35.8) (18.9) (27.9)
</TABLE>
11
<PAGE>
As our business develops and expands, we expect to continue to experience
significant fluctuations in our quarterly and annual results of operations due
to a variety of factors, many of which are outside our control. These factors
include:
. demand for and market acceptance of our services;
. introduction of products or services or enhancements by us and our
competitors;
. the mix of services we sell;
. customer retention;
. the timing and success of our advertising and marketing efforts and
service introductions;
. the timing and magnitude of capital expenditures, including
construction costs relating to the expansion of operations;
. increased competition in the Web site hosting and applications hosting
markets;
. changes in our pricing policies and the pricing policies of our
competitors;
. gains or losses of key strategic relationships;
. regulatory changes;
. technological innovations; and
. other general and industry-specific economic factors.
In addition, a relatively large portion of our expense is fixed in the
short-term, and therefore our results of operations are particularly sensitive
to fluctuations in revenues. Also, if we were unable to continue using third-
party products in our services offerings, our service development costs would
increase significantly. Due to the above factors, we believe that comparing our
operating results from one quarter to the next may not be a good indicator of
our future performance.
Six Months Ended June 30, 2000 Compared to the Six Months Ended June 30, 1999
Revenues
Our revenues increased $537,000 to $1,820,000 for the six-month period
ended June 30, 2000 from $1,283,000 for the six-month period ended June 30,
1999. The increase was primarily due to the overall increase in the number of
our customers, the addition of new customers that require more complex hosting
services, and customers generating higher average monthly hosting fees.
Communications and Operations
Our communications and operations costs increased $91,000 to $399,000, or
21.9% of revenue, during the six-month period ended June 30, 2000 from $308,000,
or 24.1% of revenue, during the six-month period ended June 30, 1999. The
increase in communications and operations costs over the two periods was due
primarily to increases in our bandwidth connectivity to the Internet and
expenses under operating lease facilities on network equipment. Our bandwidth
expenses increased $30,000 to approximately $321,000 for the six-month period
ended June 30, 2000 from $291,000 for the six-month period ended June 30, 1999,
to support our increased business activities. Equipment operating lease expense
increased $34,000 in the six-months ended June 30, 2000 over the same period in
1999, as additional equipment was added to strengthen our infrastructure. We
expect our communications and operations costs to continue to increase in
conjunction with the growth of our business.
Sales and Marketing
Sales and marketing expenses increased $118,000 to $313,000, or 17.2% of
revenues, during the six-month period ended June 30, 2000 from $195,000, or
15.2% of revenues, in the six-month period ended June 30, 1999. The increase
was due primarily to an increase in marketing and sales personnel and related
expenses associated with efforts to increase sales and market exposure. Sales
and marketing personnel and related
12
<PAGE>
expenses increased $153,000 to $215,000, or 68.7% of sales and marketing
expense, from $62,000 for the six-month period ended June 30, 1999. We intend to
significantly increase our sales and marketing expenditures during the remainder
of fiscal 2000.
General and Administrative
General and administrative expenses increased $545,000 to $1,260,000, or
69.2% of revenue, during the six-month period ended June 30, 2000 from $715,000,
or 55.7% of revenue, for the six-month period ended June 30, 1999. The increase
is primarily due to increases in expenses related to consulting and personnel to
support our growth and expansion of office facilities to accommodate our growth.
Consulting and personnel related expenses increased $402,000 to $882,000, or
70.0% of general and administrative expenses, for the six-month period ended
June 30, 2000 from $480,000 for the six-month period ended June 30, 1999.
Expenses related to office facilities increased $78,000 to $144,000 for the six-
month period ended June 30, 2000 from $66,000 for the six-month period ended
June 30, 1999.
Depreciation and Amortization
Depreciation and amortization increased $115,000 to $354,000 for the six-
month period ended June 30, 2000 from $239,000 for the six-month period ended
June 30, 1999. This increase was due primarily to depreciation on additions to
property and equipment purchased to sustain the growth of our business, and
amortization of internal use software and Web site development costs.
Depreciation expense was $89,000 greater in the six-month period ended June 30,
2000 than in the same period ended June 30, 1999. Amortization expense was
$26,000 greater in the six-month period ended June 30, 2000 than in the same
period ended June 30, 1999.
Other Income (Expense)
Other income (expense) consists primarily of interest income on our cash
balances and interest expense on our outstanding notes payable and capital lease
obligations. Interest earned on our cash and cash equivalents increased $33,000
to $39,000 for the six-month period ended June 30, 2000 from $6,000 for the six-
month period ended June 30, 1999. This increase was due primarily to the
closing of a private placement of equity securities in September 1999, which
resulted in larger cash balances available for investment. During the six-month
periods ended June 30, 1999 and 2000, we incurred interest expense in the amount
of $73,000 and $43,000, respectively. This decrease was due to a reduction in
our overall debt levels.
Income Taxes
No provision for federal income taxes has been recorded as we have incurred
net operating losses since inception. As of December 31, 1999, we had
approximately $874,000 of federal net operating loss carryforwards available to
offset future taxable income. These carryforwards begin to expire in 2013. We
have recorded a valuation allowance for all of our net deferred tax assets for
all periods presented due to uncertainty that we will generate sufficient
taxable income during the carryforward period to realize the benefit of our net
deferred tax asset. In addition, after this offering, we may experience a
change in control under Section 382 of the Revenue Code, which would limit our
use of these net operating loss carryforwards.
Net Income (Loss)
Our net loss for the six-month period ended June 30, 2000 was $510,000
compared to a net loss for the six-month period ended June 30, 1999 of $241,000.
Our net loss for the six-month period ended June 30, 2000 was incurred primarily
as a result of a $91,000 increase in communications and operations costs, a
$118,000 increase in sales and marketing expenses, a $545,000 increase in
general and administrative expenses and a $115,000 increase in depreciation and
amortization expense from the six-month period ended June 30, 1999. These
increases were partially offset by an increase in revenue of approximately
$537,000 to $1,820,000 for the six-month period ended June 30, 2000 from
$1,283,000 for the six-month period ended June 30, 1999.
Year Ended December 31, 1999 Compared to the Year Ended December 31, 1998
Revenues
Our revenues for the year ended December 31, 1999 were approximately $2.8
million compared to $1.9 million for the year ended December 31, 1998. The
increase in our revenues of $900,000, or 48.4%, in 1999 is primarily due to
growth in Web site hosting and the acquisition of the Web site hosting customers
of
13
<PAGE>
Network Wizards on July 31, 1998. The number of our customer accounts increased
from approximately 5,900 at December 31, 1998 to approximately 6,400 at December
31, 1999.
Communications and Operations
Our communications and operations costs increased $82,000 to $675,000, or
23.8% of revenue, during fiscal 1999 from $593,000, or 31.0% of revenue, during
fiscal 1998. This increase in communications and operations costs was primarily
due to increases in bandwidth and expenses under operating lease facilities on
network equipment. Our bandwidth expenses increased $26,000 to $602,000 for the
year ended December 31, 1999 from $576,000 for the year ended December 31, 1998
to support our increased business activities. Equipment operating lease expense
increased approximately $37,000 from the year ended December 31, 1998 to the
year ended December 31, 1999 as additional equipment was added to strengthen our
infrastructure. We expect our communications and operations costs to continue
to increase in conjunction with the growth of our business.
Sales and Marketing
Sales and marketing expenses increased $392,000 to $529,000, or 18.6% of
revenues, during 1999 from $137,000, or 7.2% of revenues, during 1998. The
increase was due primarily to an increase in advertising costs incurred as the
result of an enhanced marketing campaign. Advertising costs increased $391,000
to $403,000, or 76.2% of sales and marketing expenses, from $12,000 for the year
ended December 31, 1998. We intend to significantly increase our sales and
marketing expenditures during the remainder of fiscal 2000.
General and Administrative
General and administrative expenses increased $1,227,000 to $1,980,000, or
69.8% of revenue, during the year ended December 31, 1999 from $753,000, or
39.3% of revenue, for the year ended December 31, 1998. The increase is
primarily due to increases in personnel and related expenses, employee
recruiting fees and expansion of office facilities to accommodate our growth.
Personnel and related expenses increased $867,000 to $1,368,000, or 69.1% of
general and administrative expenses, for the year ended December 31, 1999 from
$501,000 for the year ended December 31, 1998. Expenses related to office
facilities increased $151,000 to $214,000 for the year ended December 31, 1999
from $63,000 for the year ended December 31, 1998.
Depreciation and Amortization
Depreciation and amortization increased $197,000 to $586,000, or 20.6% of
revenue, during the year ended December 31, 1999 from $389,000, or 20.4% of
revenue, during the year ended December 31, 1998. This increase was due
primarily to depreciation on additions of property and equipment purchased to
sustain the growth of our business, and amortization of intangibles recorded on
the purchase of the Network Wizards assets in July 1998. Depreciation expense
was $56,000 greater in fiscal 1999 than fiscal 1998. Amortization expense was
$141,000 greater in fiscal 1999 than fiscal 1998.
Other Income (Expense)
Other income (expense) consists primarily of interest income on our cash
balances and interest expense on our outstanding notes payable and capital lease
obligations. Interest earned on our cash and cash equivalents increased $42,000
to $47,000 for the year ended December 31, 1999 from $5,000 for the year ended
December 31, 1998. This increase was primarily due to the closing of a private
placement of equity securities in September 1999, which resulted in larger cash
balances for investment. During the years ended December 31, 1998 and 1999, we
incurred interest expense in the amount of $86,000 and $132,000, respectively.
The increase in 1999 is primarily due to the underlying debt incurred in mid-
1998.
Income Taxes
No provision for federal income taxes has been recorded as we have incurred
net operating losses from inception through December 31, 1999. As of December
31, 1999, we had approximately $874,000 of federal net operating loss
carryforwards available to offset future taxable income. These carry-forwards
begin to expire in 2013. We have recorded a valuation allowance for all of our
net deferred tax asset for all periods presented due to uncertainty that we will
generate sufficient taxable income during the carryforward period to realize the
benefit of our net deferred tax asset. In addition, after this offering, we may
experience a change in control under Section 382 of the Revenue Code, which
would limit our use of these net operating loss carryforwards.
14
<PAGE>
Net Loss
Our net loss increased $977,000 to approximately $1,017,000 during the year
ended December 31, 1999 from $40,000 during the year ended December 31, 1998.
Our net loss increased primarily as a result of increased sales and marketing
expenses, and general and administrative expenses in 1999 from 1998. This
increase was partially offset by an increase in revenue of approximately
$900,000 to $2.8 million in 1999 from $1.9 million in 1998.
Liquidity and Capital Resources
We have historically financed our operations primarily through private
placements of equity and internally generated cash flows from operations. The
long term debt reflected on our December 31, 1999 balance sheet was incurred to
purchase the Catalog.com Internet services assets of Network Wizards on July 31,
1998.
At December 31, 1999 and June 30, 2000, we had cash totaling approximately
$1.7 million and $.9 million, respectively. The net change of $783,000 in the
six-month period ended June 30, 2000 was due to $9,000 used to fund operations,
$117,000 of principal payments to meet capital lease and debt obligations,
$196,000 used for costs related to this initial public offering and $465,000 of
investments in property and equipment including network infrastructure,
dedicated Web servers and internal use software and Web site development costs.
Total borrowings under our notes payable as of June 30, 2000 were
approximately $688,000. We intend to repay the amount of long term debt
outstanding with a portion of the proceeds of this offering.
To remain competitive, we must continue to enhance and improve our Web
hosting and electronic commerce software, systems and technology and the
underlying network infrastructure. The Internet and the electronic commerce
industry are characterized by rapid technological change, changes in user and
customer requirements and preferences, frequent new products and service
introductions embodying new technologies and new industry standards and
practices that could render our existing technology obsolete. Our success will
depend, in part, on our ability to develop leading technologies useful in our
business, enhance our existing services, develop new services and technologies
that address the increasingly sophisticated and varied needs of our customers,
and respond to technological advances and emerging industry standards and
practices on a cost-effective and timely basis. Competitors introducing
products, services or technologies that gain greater market acceptance than our
products and services and new industry standards emerging which we do not timely
adopt would have a material adverse effect on us.
We intend to construct a new facility to house our corporate headquarters
and a portion of our operations, including a data center. If, and to the
extent, the $3.4 million of net proceeds allocated to capital expenditures is
insufficient to fund the intended construction, we will seek additional funds
through external financing.
We believe that our current cash balances, proceeds from this offering and
cash flows from operations will be sufficient to meet our working capital and
capital expenditure requirements for at least the next 18 to 24 months.
However, on a long-term basis, we may require additional external financing to
fund our operations, to enhance and/or expand the range of services we offer, to
respond to competitive pressures and/or perceived opportunities, and to
construct new facilities, including a new facility to hold our corporate
headquarters. If we do not become profitable, due to our size we may be unable
to obtain the additional financing necessary to construct the new facility,
expand our sales and marketing organization, develop new products and product
enhancements, take advantage of business opportunities or respond to competitive
pressures. If additional funds are raised through the issuance of equity or
convertible securities, the percentage ownership of our shareholders will be
reduced and our shareholders may experience additional dilution. We anticipate
that further expansion of our operations will cause us to incur negative cash
flows on a short-term basis, and therefore require us to use our cash and other
liquid resources to support our growth. We have no present understandings,
commitment or agreements with respect to any acquisitions of other businesses,
products, services or technologies. However, we may evaluate potential
acquisitions of other businesses, products and
15
<PAGE>
technologies from time to time. In order to consummate potential acquisitions,
we may need additional equity or debt financings in the future.
BUSINESS
Overview
We provide a broad range of advanced Web site hosting and Internet services
including:
. shared Web site hosting and catalog and auction hosting for small to
medium-sized businesses;
. dedicated hosting services for customers that require a separate
computer server dedicated specifically for their use;
. business-to-business, business-to-government and business-to-consumer
electronic commerce solutions; and
. Internet access services including dialup and dedicated access.
Shared Hosting. Shared hosting customers are customers who share the same
--------------
hardware and software systems. We have developed an automated system that
allows our shared hosting customers to register or transfer their domain names
and to automatically set up their Web sites, e-mail, and catalog and auction
systems. Within minutes of establishing a shared hosting account, our customers
may begin building their Web pages and adding their catalog and auction items to
their Web site. Our shared hosting services are available on both the Microsoft
NT and Sun Microsystems Solaris UNIX operating systems.
Dedicated Hosting. Dedicated hosting customers establish and maintain
-----------------
their Internet operations using our servers, data center facilities and
technical support. Our dedicated hosting customers pay a monthly fee for
services that include configuration of the server, installation of the server in
our data center facility, and server maintenance and technical support. We have
developed specific expertise in providing Linux-based dedicated servers to small
and medium-sized businesses worldwide We also provide and support dedicated
hosting services based on Sun Microsystems Solaris, Microsoft Windows NT/2000,
and Red Hat Linux operating systems.
Marketplace Software. We have developed a proprietary Web-based catalog
--------------------
and auction software system which allows us to combine catalog and auction items
for multiple vendors into a single shopping or buying directory. These
directories are referred to as "marketplaces." This allows us to develop and
host complex business-to-business, business-to-government and business-to-
consumer marketplaces for customers.
A representative marketplace utilizing our electronic commerce software is
a business-to-municipal government marketplace sponsored by The Innovation
Groups, Inc., a not for profit organization that has 450 municipal governments
as members. We sell our catalog application and Web hosting services to the
suppliers of these municipal governments. We then allow municipal governments
to access these suppliers' catalogs in a single marketplace.
Internet Portal. In the cities where we have operations, we provide high
---------------
speed Internet connections and dedicated Internet access services via 56k
dialup, Integrated Services Digital Network, or ISDN, basic Internet
connections, and Asymmetric Digital Subscriber Line, or ADSL.
A representative customer for all of our services listed above is Dollar
Rent A Car Systems, Inc. located on the Web at http://www.dollar.com. We
---------------------
register Dollar Rent A Car's new domain names, design and develop their Web
sites, host their Web sites in our data centers, maintain their supplier catalog
applications, work in tandem with the Dollar Rent A Car information technology
employees to integrate their Web sites with their back-office systems, and
provide Internet connection services through our network. Dollar Rent A Car
represented approximately 5% of our annual revenues during 1999, and
approximately 9% of our revenues for the first six months of 2000.
16
<PAGE>
Other representative customers include Hobby Lobby, located on the Web at
http://www.hobbylobby.com; Crafts, Etc., located on the Web at
-------------------------
http://www.craftsetc.com; BancFirst Corporation located on the Web at
------------------------
http://www.bancfirst.com; and Maximum Entertainment's catalog located on the Web
------------------------
at http://popsuperstar.catalog.com .
-------------------------------
Our service offerings are designed to allow our customers to rapidly
implement their online Internet operations. To this end, we offer our customers:
. the ability to register their domain names with the same company that
hosts their Web site thereby reducing the complexity of managing their
Internet presence;
. automatic setup of their Web site and catalog system within 30 minutes
of the purchase of a Web site hosting plan. This process is completed
with no human intervention. Customers may purchase services 24 hours a
day 7 days a week from anywhere in the world;
. month-to-month payment plans that allow our customers to avoid long-
term contracts and high set-up fees;
. ongoing upgrades of server hardware, software and network bandwidth to
support the growth of our customer Internet operations;
. self-management of their Web sites, email and Web-based catalog and
auction systems;
. access to our robust network with backup connections at each data
centers;
. access to Sun Microsystems' servers with RAID disk file servers from
Network Appliance Corporation to protect against loss of data;
. telephone and e-mail access to our experienced technical support
personnel who solve customer problems using an advanced Oracle-based
Intranet support system; and
. the use of both Unix and Microsoft NT operating system environments
through our shared hosting platform;
As of October 2, 2000, we had over 9,000 customers and hosted over 6,000
Web sites for customers in all 50 states and over 50 foreign countries. We have
over 1,000 resellers and a distributor in Japan who resells our Web site hosting
services to host over 500 Japanese companies. If we were to lose our Japanese
distributor, we could lose most, if not all, of our Japanese customers.
Company History
We commenced operations in March 1995 when we began, through our
predecessor, an Internet service provider business in Dallas, Texas under the
trade name "Dallas Internet." In February 1996, we incorporated under the laws
of the State of Oklahoma as "Ethos Communications Corp." for the purpose of
acquiring the assets of Dallas Internet. Also in that year we expanded our
services to Oklahoma City and Tulsa, Oklahoma under the name Ethos Internet
Services, creating full coverage of North Texas and Oklahoma.
In early 1997, we became one of the first companies to provide an Internet-
based catalog system. Our catalog system was unique in that all functions, from
adding new products to changing prices, were accomplished over the Internet.
Due to the proprietary nature of the catalog software engine, we are able to
fully integrate the software with the www.catalog.com Web site hosting services
thereby providing unique shopping functionality and ease of use.
On July 31, 1998, we acquired the Catalog.com name and Web site hosting
assets of Network Wizards, for $1.2 million in cash. The acquisition included
approximately 1,900 Web site hosting subscribers along with the "Catalog.com"
name. These assets represented one of the first Web site hosting operations in
the United States. During the two years following our acquisition of the assets
of Network Wizards, we retained approximately 96% of the revenue base acquired.
No material contracts or agreements were retained and no new officers joined us
in connection with this acquisition. The acquisition not only increased our
revenues, but also provided us with a branded name for future marketing
activities. To further identify us with the expanded operations occasioned by
this acquisition, we changed our name to Catalog.com, Inc. in April 1999.
17
<PAGE>
The Industry
The Internet. The Internet continues to demonstrate significant growth.
------------
One of the many reasons for the overall growth in Internet users has been the
rapid emergence of the Internet as a global business-to-business, business-to-
government and business-to-consumer commerce medium. Since the commercialization
of the Internet in the early 1990s, businesses have rapidly established Web
sites as a means to expand customer reach and improve communications and
operational efficiency. As businesses become more familiar with the Internet as
a communications and commerce platform, an increasing number of businesses have
begun to implement more complex and mission-critical applications over the
Internet. These applications include sales, customer service, customer
acquisition and retention programs, communication tools such as email and
messaging, and business-to-business, business-to-government and business-to-
consumer electronic commerce.
The increasing reliance on the Internet and the growing complexity and
functionality of Web sites has made the management and maintenance of Web sites
an increasingly complex task. As a result, many businesses, particularly small
and medium-sized businesses, have elected to outsource the implementation and
management of their Web sites. We believe outsourcing can provide a business
with a number of benefits including:
. lower start-up and operating costs;
. faster time to market;
. greater security and reliability; and
. less attention diverted from a company's core business activities.
Applications Hosting Market. Applications hosting enables software
---------------------------
applications to be deployed, managed, supported and upgraded from an
applications service provider's centrally-located servers, rather than on
individual desktop computers. Applications service providers typically rent
software applications over the Internet to customers for a monthly fee.
Advantages of applications hosting to customers include reduced upfront capital
expenditures, lower operating costs and faster applications implementation. Due
to these advantages, the applications hosting market is growing rapidly.
Current Market Fragmentation. Both the Web and applications hosting
-----------------------------
markets today are fragmented and consist primarily of the following types of
providers:
. small Web site hosting providers who do not have the capital,
resources and focus to develop and offer a broad selection of high
quality services and support at competitive prices;
. large providers whose core service offerings tend to be geared toward
large businesses or only toward those businesses which seek to
implement or maintain the most complex types of Web sites;
. national and local Internet service providers or ISPs whose core
business focus centers around the provision of Internet connectivity
rather than hosting; and
. Web design and consulting firms whose core expertise is not hosting.
Market Opportunity. We believe that small and medium-sized businesses are
------------------
a large and rapidly growing segment of the market that have been underserved by
Web and applications hosting companies. Many small and medium-sized businesses
without internal technical resources dedicated to Internet services have found
that developing an Internet presence may be a complicated, costly and time-
consuming task. Similarly, such small and medium-sized businesses have not had
access to the type and quality of Internet-based services that larger, more
sophisticated companies currently enjoy. We therefore believe that a significant
market opportunity exists for us to deliver a comprehensive and easy-to-use
suite of services designed to address the specific needs of the small and
medium-sized business customer.
18
<PAGE>
Rapid Changes in our Industry. Due to the rapid changes in our industry,
-----------------------------
we must continue to enhance and improve our Web hosting and electronic commerce
software, systems and technology and the underlying network infrastructure. The
Internet and the electronic commerce industry are characterized by rapid
technological change, changes in user and customer requirements and preferences,
frequent new products and service introductions embodying new technologies and
new industry standards and practices that could render our existing technology
obsolete. Our success will depend, in part, on our ability to develop leading
technologies useful in our business, enhance our existing services, develop new
services and technologies that address the increasingly sophisticated and varied
needs of our customers, and respond to technological advances and emerging
industry standards and practices on a cost-effective and timely basis. If
competitors introduce products, services or technologies that gain greater
market acceptance than our products and services, or if new industry standards
emerge which we do not adopt in a timely manner or if we are unable to keep up
with the changes in our industry, we could lose customers and have a material
adverse effect on us.
Strategy
Our strategy is to take advantage of the growth in Web site hosting and
electronic commerce and the outsourcing of hosting services combined with our
proprietary electronic commerce software to increase our revenue by providing a
broad range of hosting solutions serving small and medium-sized businesses
worldwide. To achieve our growth goals we plan to:
. organize and focus our efforts along three product lines: shared
hosting, dedicated hosting and complex hosting;
. leverage our proprietary electronic commerce and auction software
solutions to develop high value vertical solutions for select
business-to-business, business-to-government and business-to-consumer
markets;
. identify strategic acquisition opportunities in both the shared
hosting and dedicated hosting markets that allow us to leverage our
network support and data center infrastructure to maintain a cost
advantage;
. develop a leadership position in dedicated Linux hosting services;
. continue to expand our network of reseller and channel partners; and
. continue to take advantage of the Catalog.com brand which we believe
intuitively denotes electronic commerce.
According to the eMarketer's "eBusiness Report" dated January 12, 2000,
electronically transacted sales worldwide will increase 1,164% from nearly $100
billion in 1999 to $1.24 trillion by 2003. Key findings of the "eBusiness
Report" include:
. the number of "active" purposeful Web sites in the world has more than
doubled to 850,000 in 1999 and will reach 2.3 million in 2002;
. small businesses will make the greatest advances in electronic
commerce revenues over the next few years, growing from $14.3 billion
in 1999 to $177 billion by 2003; and
. medium and large businesses will continue to account for the majority
of electronic commerce revenues, increasing from $57.1 billion in 1999
to $477.3 billion by 2003.
While we believe this data report is reliable, it has not been
independently verified. We believe, however, that we are well-positioned with
our combination of Web site hosting and electronic commerce capabilities to take
advantage of the electronic commerce Web site hosting market opportunity.
Product Strategy
Our product strategy consists of four key components:
19
<PAGE>
. domain name registration;
. shared hosting services;
. dedicated hosting services; and
. complex hosting services.
Every company using Web site hosting services must register a domain name.
We have applied for and obtained accreditation from the International
Corporation for Assigned Names and Numbers to be a domain name registrar. This
allows us to provide ".com," ".net," and ".org" domain names to companies
worldwide and to potentially serve as the first contact for companies
establishing an initial Web presence.
Most small and medium-sized companies utilize shared hosting services. We
offer six shared hosting plans; three on the UNIX operating system and three on
the Microsoft NT platform, providing our customers with a complete range of
shared hosting services. These plans currently range from $24.95 per month to
$59.95 per month, making them affordable to most small-sized companies.
Dedicated hosting provides companies complete control of their hosting
platform. We use Cobalt Networks and their LINUX based server appliances as our
platform for dedicated hosting. We also offer dedicated Microsoft NT and Red Hat
Linux dedicated servers. Our dedicated hosting solutions currently range from
$199 per month to several thousand dollars depending on the customer's
requirements.
For customers requiring more sophisticated hosting solutions we offer
complex hosting services that include sophisticated solutions engineered
specifically for the customer.
To increase the number of our domain registrations, shared Web site hosting
and dedicated subscribers and increase our revenues, we intend to aggressively
advertise our hosting capability on the leading online hosting directories. We
are building an outside sales force to solicit additional complex Web site
hosting customers.
We currently have a number of retailers hosting their sites with
Catalog.com and several affiliates that pay for products purchased as a result
of being directed to their site from Catalog.com. We also have a network of over
850 Web designers we call "resellers" that refer Web site hosting subscribers to
us in exchange for a portion of our monthly recurring fee calculated at:
. 20% of the retail sales price for the first 10 products, plus
. 40% of the retail sales price for 11 or more products.
We intend to expand our independent Web designer reseller channel by
advertising in trade journals read by Web designers, direct marketing to Web
designers via email and entering into strategic alliances with Web design firms.
Unified Messaging
We offer a free Web-based electronic event notification service known as
eNotify.com, located on the Web at http://www.enotify.com, which provides Web-
----------------------
based e-mail, e-mail monitors/filters, a calendar/ scheduler, a pager service
and a network monitoring tool. When a customer signs up to eNotify, a free e-
mail account is automatically set up as well. Any e-mail sent to that address
can be put in the inbox, forwarded to a customer's pager, forwarded to another
e-mail address or any combination of the three. The e-mail monitor has the
ability to create filters. If any incoming messages match the filters, a page
will be sent to the customer's pager.
The eNotify Calendar-Scheduler-Reminder Service is a highly effective, free
itinerary, event scheduler and calendar that permits user group level security,
thus allowing users to authorize associates, family or others to add, modify
and/or delete events depending on their defined level of authorization. Any
event in the calendar
20
<PAGE>
can be easily sent to an eNotify user by alpha pager, PCS phone, email or fax.
eNotify can send notification at the moment of an event or at user-defined
intervals, including multiple reminders up until the time of the event.
In addition to the free eNotify service, we have developed the eNotify
Application Monitor. The eNotify Application Monitor is a subscription based
service. With this tool, a customer can monitor various Internet applications.
This service allows the user to monitor their Internet service or network
administrators to monitor routers, dial-in boxes and other equipment and all of
their user services 24 hours a day, seven days a week. eNotify will log all
service problems in a database, which allows the user to come back at a later
date and note when outages occurred. We are incorporating eNotify into our
Internet services package to enhance the level of service available to our
customers.
The eNotify software product is a key component used to develop our
business-to-business, business-to-government and business-to-consumer
marketplaces. It is used as the foundation application for providing customer
log in and account setup for members of a particular marketplace. The look and
feel is customized to conform to the requirements of the marketplace while
maintaining its functionality.
Network Infrastructure
We have four connections to the Internet. These include connections with
BBN Corporation, Cable & Wireless USA, Inc., Sprint and Savvis Communications
Corporation. These connections have the total physical capacity for over 300
megabytes of Internet traffic. All but the BBN Corporation connection are
peering points utilizing Border Gateway Protocol to exchange full Internet
routes. By maintaining an internal network in Texas and Oklahoma, we achieve
some protection against failures from any one carrier.
We also maintain our own internet protocol address space with 64 Class C
addresses from the American Registry of Internet Numbers. Our network contains
the equivalent of 370 Class C addresses inclusive of address space utilized from
our peering points. We utilize our own domain name servers and are accredited as
a domain name registrar by the International Corporation for Assigned Names and
Numbers, also know as ICANN.
We further provide Web site hosting and online commerce services by
utilizing co-location racks at GTE's Genuity MAE-West data center located in San
Jose, California and AT&T co-location space in Dallas, Texas. Our primary data
center is located in downtown Oklahoma City, Oklahoma. We recently added an
additional 1,000 square feet of data center space at our headquarters located at
14000 Quail Springs Parkway in Oklahoma City. This space will be connected to
the downtown Oklahoma City space with a 10MB ethernet connection provided by Cox
Communications. We intend to build out at least 10,000 square feet of data
center space in 2001 and will connect such space to the other facilities
utilizing the Cox fiber ring in Oklahoma City.
We offer Internet access service through four Points of Presence, commonly
referred to as "POPs" in two states. Users located within local dialing range of
a Catalog.com POP connect to the POP through telephone lines provided by the
local telephone company. The POPs are connected to the Internet through our four
Internet connections.
In the past we have experienced periodic interruptions in service caused by
equipment failures and network problems experienced by our third-party
telecommunications providers. In addition, failure of any of our
telecommunications providers to provide the data communications capacity we
require, as a result of human error, a natural disaster or other operational
disruption, could result in interruptions in our services. Any future
interruptions could:
. cause customers or end users to seek damages for losses incurred;
. require us to replace existing equipment or add redundant facilities;
. damage our reputation for reliable service;
. cause existing customers to cancel their contracts and move their
business to one of our competitors; or
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<PAGE>
. make it more difficult for us to attract new customers.
Any of these results could damage our business.
Sales and Marketing
Currently, we market our Web site hosting and electronic commerce products
primarily through three channels:
. Internet based sales of domain name registration and Web hosting
through our Web site located at www.catalog.com;
---------------
. reseller-based sales of Web hosting through our network of over 850
resellers that are primarily Web site developers and designers; and
. direct sales for selling to selected business-to-business, business-
to-government and business-to-consumer business communities or
organizations.
We are in the process of establishing an outside sales force to target
businesses and organizations that have the desire to build an online
marketplace, and to contact additional trade organizations, regional banks and
other organizations with large memberships that would benefit from a
consolidated purchasing marketplace.
Our domain name registration and Web hosting services can be purchased 24-
hours a day from all over the world through an automated online order process
located at our Web site found at http://www.catalog.com. Our marketing strategy
is to offer a free basic Web site hosting plan with each domain registration.
Because we are an accredited registrar, we maintain the domain information for
the .com, .net and .org domain registrants. This gives us a broad customer base
to sell our other Web hosting services including Web site design and more
advanced hosting services. Potential customers are directed to our site by
search engines and advertising on sites dedicated to Web site hosting, such as
http://www.ispcheck.com.
We also advertise our free Web hosting with domain registration services to
small businesses over the radio and to individuals on Web sites devoted to
family genealogy research.
We also have over 850 resellers that are primarily Web site developers and
designers. These resellers receive a referral fee that ranges from 20% to 40%
of the monthly fee actually charged to the customer. We communicate to resellers
through direct mail and newsletters relating to our new products and services.
For dedicated server marketing, we send targeted email and regular mail
materials to Web site designers and systems integrators, and advertise on sites
dedicated to Web hosting. Selling upgraded services to existing customers also
generates sales for dedicated servers.
Strategic Relationships
We are a Microsoft Solution Provider, which permits us early access to
Microsoft products and services. We are also a Cobalt True Blue Sapphire partner
which provides us the ability to purchase directly from Cobalt the server
appliances we utilize for our Linux dedicated hosting solution. Cobalt also
provides technical support to our dedicated server customers and marketing
assistance in the form of co-marketing dollars to be used to sell our dedicated
hosting solution. Inability to obtain or retain these services from the third
party providers would have a material adverse effect on us.
Competition
The electronic commerce market is new, rapidly evolving and intensely
competitive. Because there are no substantial barriers to entry, we expect
competition from both existing competitors and new market entrants in the
future. We currently or potentially compete with a variety of companies. These
competitors include:
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<PAGE>
. a significant number of Web site hosting service providers,
applications hosting providers, Internet service providers,
telecommunications companies, large information technology outsourcing
firms, and computer hardware suppliers;
. other companies with substantial customer bases in the computer and
other technical fields; and
. a number of companies that offer Web site hosting and Internet
services to consumers at no cost.
Our competitors may operate in one or more of these areas and include
companies such as AT&T Corp., Concentric Network Corporation, Interland, Inc.,
Data Return Corp., Dell Computer Corporation, Digex Corporation, EarthLink,
Inc., Exodus Communications, Inc., Gateway, Inc., Globix Corporation, and
Navisite, Inc.
We cannot assure you that we can maintain a competitive position against
current or future competitors, particularly those with greater financial,
marketing, service, support, technical and other resources. Our inability to
maintain a competitive position within the market could have a material adverse
effect on our business, financial condition and results of operations.
We believe the principal competitive factors determining success in our
markets include:
. technical expertise in developing advanced Web site hosting solutions;
. Internet system engineering and technical expertise;
. quality of service, including speed, network capability, scalability,
reliability, security and functionality;
. brand name recognition;
. competitive pricing;
. ability to maintain and expand distribution channels;
. customer service and support;
. broad geographic presence;
. a complete portfolio of services and products;
. timing of introductions of new and enhanced services and products;
. network security and reliability;
. financial resources; and
. conformity with industry standards.
As a developing company, we may lack the financial and other resources,
expertise or capabilities to capture increased market share in this environment
in the future.
Although it is impossible to quantify our relative competitive position in
our market, many of our competitors have substantially greater financial,
technical and marketing resources, larger customer bases, longer operating
histories, greater name recognition and more established relationships in the
industry than we have. As a result, many of these competitors may be able to
develop and expand their network infrastructures and service offerings more
rapidly, adapt to new or emerging technologies and changes in customer
requirements more quickly, take advantage of acquisitions, consolidation
opportunities and other opportunities more readily, devote greater resources to
the marketing and sale of their services and adopt more aggressive pricing
policies than we can. In addition, these competitors have entered and will
likely continue to enter into joint ventures or consortia to provide additional
services competitive with those provided by us.
As a strategic response to changes in the competitive environment, we may
from time to time make pricing, service or marketing decisions or acquisitions
that could result in reduced margins or otherwise have a material adverse effect
on our business, financial condition and results of operations. New technologies
and the expansion of existing technologies may increase the competitive
pressures. For example, applications that select specific titles
23
<PAGE>
from a variety of Web sites may channel customers to online retailers that
compete with us. Companies that control access to transactions through a network
or Web browsers could also promote our competitors or charge us a substantial
fee for inclusion. In addition, vendors of information resources could provide
direct access online. There can be no assurance that we will be able to compete
successfully against current and future competitors, and competitive pressures
we face may have a material adverse effect on our business, financial condition
and results of operations.
Government Regulation
We are not currently subject to direct federal, state or local government
regulation, other than regulations applicable to businesses generally. There is
currently only a limited body of laws and regulations directly applicable to
businesses that provide access or commerce on the Internet.
The "Digital Millennium Copyright Act" became effective in October 1998 and
provides a limitation on liability of online service providers for copyright
infringement for transmitting, routing or providing connections, transient
storage, caching or storage at the direction of a user, if the service provider
had no knowledge or awareness that the transmitted or stored material was
infringing and meets other conditions specified in the act. Since this law is
new and does not apply outside of the U.S., we are unsure of how it will be
applied to limit any liability we may face in the future for any possible
copyright infringement or copyright-related issues. This new law also requires
service providers to follow "notice and take-down" procedures and to meet other
conditions to qualify to take advantage of the limitation on liability.
We recently implemented these procedures and believe we meet the conditions
to qualify for the protection provided by the Digital Millennium Copyright Act.
Moreover, our customers are subject to an acceptable use policy which prohibits
them from transmitting, storing or distributing material on or through any of
our services which, in our sole judgment;
. violates of any U.S. local, state or federal law or regulation, or
infringes on the copyright of a third party;
. constitutes fraudulent online marketing or sales practices; or
. consists of fraudulent customer information, including identification
and payment information.
Although this policy is designed to promote the security, reliability and
privacy of our systems and network, we cannot be certain that our policy will
accomplish this goal or effectively limit our liability.
Despite enactment of the Digital Millennium Copyright Act, the law relating
to the liability of online services companies and Internet access providers for
information carried on or disseminated through their networks remains largely
unsettled. It is possible claims could be made against online services companies
and Internet access providers under both U.S. and foreign law for defamation,
obscenity, negligence, copyright or trademark infringement, or other theories
based on the nature and content of the materials disseminated through their
networks. Several private lawsuits seeking to impose such liability upon online
services companies and Internet access providers are currently pending.
Although sections of the Communications Decency Act of 1996 that proposed
to impose criminal penalties on anyone distributing indecent material to minors
over the Internet were held to be unconstitutional by the U.S. Supreme Court, in
October 1998, Congress passed the Child Online Privacy Protection Act, which
sought to make it illegal to communicate, for commercial purposes, information
that is harmful to minors. In February 1999, a U.S. District Court judge issued
a preliminary injunction against the enforcement of the Child Online Protection
Act on constitutional grounds. An appeal from the District Court's ruling is
pending. While we cannot predict the ultimate outcome of this proceeding, even
if the Child Online Protection Act is ruled unconstitutional, similar laws may
be proposed, adopted, or upheld in the future. The nature of future legislation
and the manner in which it may be interpreted and enforced cannot be fully
determined and, therefore, legislation similar to the Communications Decency Act
could subject us and/or our customers to potential liability, which in turn
could harm our business. The adoption of any of these types of laws or
regulations might decrease the growth of the Internet, which in turn could
decrease the demand for our services or increase our cost of doing business or
in some other manner harm our business.
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<PAGE>
A separate act known as The Children's Online Privacy Protection Act of
1998, and the rules promulgated by the Federal Trade Commission implementing the
provisions of the act, regulate the collection, use or disclosure of personally
identifiable information from and about children on the Internet by operators of
Web sites or online services directed to children, and operators of general
audience Web sites who knowingly collect information from children. The act and
the FTC rules require the operators of such Web sites and online services to:
. provide notice of its information collection, use, and disclosure
practices;
. obtain parental consent prior to any collection, use or disclosure of
personal information collected from children;
. provide an opportunity for parental review of personal information
collected from children and the right to prohibit further use or
maintenance of that information;
. not condition a child's participation in any online activity on
disclosing more personal information than is necessary; and
. to establish and maintain reasonable procedures to protect the
confidentiality, security and integrity of personal information
collected from children.
An operator will be deemed to be in compliance with the requirements of the
act and the FTC rules if the operator complies with any industry self-regulatory
guidelines approved by the FTC. The FTC is authorized to bring enforcement
actions and impose civil penalties for violations of the FTC rule.
We may operate Web sites that are directed to children on behalf of some of
our customers. The Children's Online Privacy Protection Act and the FTC rules
implementing it went into effect on April 21, 2000. We have not yet taken
affirmative steps to adopt or comply with any FTC-approved industry self-
regulatory guidelines.
In February 1995, the European Union or EU adopted Directive 95/46/EC on
the protection of individuals with regard to the processing of personal data and
on the free movement of such data. Pursuant to this directive the 15 member
countries of the EU were required to pass specific privacy protection
legislation by October 1998 regarding the collection and use of personally
identifiable information. One section of the directive requires member states to
ensure that personally identifiable information is only transferred outside of
the EU to countries with adequate privacy protection.
In response to the directive, the U.S. Department of Commerce has proposed
seven "Safe Harbor" principles designed to serve as guidelines for U.S.
companies. In light of the "Safe Harbor" principles, the EU announced in the
fall of 1998 that it would avoid disrupting the exchange of information with the
U.S. by allowing its member countries to transfer information to the U.S. so
long as it continues good faith negotiations with the EU. However, if an EU
member country determines that a Web site administered by a U.S. company has a
significant presence in the country and is in violation of the "Safe Harbor"
principles, it may nonetheless prosecute and sanction the U.S. company through
its regulatory agency for improper data collection. Most EU member countries,
including the United Kingdom, have enacted legislation consistent with the
directive that has forced some U.S. companies to take actions to comply with the
directive.
Although we currently provide services over the Internet in the United
Kingdom and other countries that are members of the EU, we have not taken
affirmative steps to comply with the "Safe Harbor" principles announced by the
U.S. Department of Commerce.
While there currently are relatively few laws or regulations directly
applicable to the Internet or to applications hosting providers, due to the
increasing popularity of the Internet and Web-based applications it is likely
that such laws and regulations may be adopted. These laws may cover a variety of
issues including, for example, user privacy and the pricing, characteristics and
quality of products and services. The adoption or modification of laws or
regulations relating to commerce over the Internet could substantially impair
the future growth of our business or expose us to unanticipated liabilities.
Moreover, the applicability of existing laws to the Internet and Internet
application service providers is uncertain. These existing laws could expose us
to substantial liability if they are found to be applicable to our business. For
example, we provide services over the Internet in
25
<PAGE>
many states in the U.S. and in the United Kingdom, and we facilitate the
activities of our customers in those jurisdictions.
As a result, we may be required to qualify to do business, be subject to
taxation or be subject to other laws and regulations in these jurisdictions,
even if we do not have a physical presence or employees or property there. The
application of existing laws and regulations to the Internet or our business, or
the adoption of any new legislation or regulations applicable to the Internet or
our business, could materially adversely affect our financial condition and
operating results.
The growth of the Internet, coupled with publicity regarding Internet
fraud, may also lead to the enactment of more stringent consumer protection
laws. For example, numerous bills have been presented to Congress and various
state legislatures designed to address the prevalence of bulk e-mail, or spam,
on the Internet. These laws may impose additional burdens on our business. The
enactment of any additional laws or regulations in this area may impede the
growth of the Internet, which could decrease our potential revenues or otherwise
cause our business to suffer.
Intellectual Property
We rely on a combination of trademark, copyright and trade secret laws, as
well as technical measures to establish and protect our proprietary rights. The
Catalog.com trademark is registered in the U.S. We also have domain name
registrations for "catalog.com," "catalog.net," "mycatalog.com," "dallas.net,"
"ethos.net," "enotify.com," "oklahoma.net" and "oklahoma.com," each of which we
believe are material to our business. "Dallas Internet," "Ethos Internet,"
"eNotify," "eReceivables," and the Dallas Internet and Ethos Internet logos are
other trademarks of Catalog.com. We cannot assure you that we will be able to
adequately protect our service marks or trademarks. It is possible that our
competitors or others will adopt product or service names similar to ours or
other service marks or trademarks, thereby impeding our ability to build brand
identity and possibly leading to customer confusion. Our inability to protect
the name "Catalog.com" adequately could have a material adverse effect on our
business, results of operations and financial condition.
Further, we cannot assure you that the steps we take will prevent
misappropriation of our technology or that agreements entered into for that
purpose will be enforceable. Notwithstanding the precautions we may take, it
might be possible for a third party to copy or otherwise obtain and use our
software or other proprietary information without authorization or to develop
similar software independently. Policing unauthorized use of our technology is
difficult, particularly because the global nature of the Internet makes it
difficult to control the ultimate destination or security of software or other
data transmitted. The laws of other countries may afford us little or no
effective protection of our intellectual property.
We also rely and depend on a variety of technologies that we license from
third parties, including our database and Internet server software, which is
used in our Web site to perform key functions. We cannot assure you that these
third-party technology licenses will continue to be available to us on
commercially reasonable terms. Our loss or inability to maintain or obtain
upgrades to any of these technology licenses could result in delays in
completing our proprietary software enhancements and new developments until
equivalent technology could be identified, licensed or developed and integrated.
Any such delays would materially adversely affect our business, results of
operations and financial condition. In the past, we have experienced delays in
adding capacity. This affects our ability to sign up customers primarily due to
the degradation of the speed of our computer servers which host the Web site for
our customers.
Employees
As of October 2, 2000, we had 41 full-time employees and one part-time
employee. We also utilize the services of contractors and consultants as needed.
None of our employees is represented by a labor union, and we believe employee
relations are good.
Facilities
Our principal offices are located in Plano, Texas and Oklahoma City,
Oklahoma and handle the majority of the administration and sales and marketing
functions. Our properties are as follows:
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<TABLE>
<CAPTION>
Location Purpose of Facility Area Occupied Owned or Leased
-------- ------------------- -------------- ---------------
(Sq. Ft.)
<S> <C> <C> <C>
Plano, TX Office 5,000 Leased
Oklahoma City, OK Office/Data Center 4,500 Leased
</TABLE>
The Plano lease expires March 31, 2005 and has monthly rental payments of
approximately $9,007; the Oklahoma City lease expires June 30, 2004 and has
monthly rental payments of $5,967.
Legal Proceedings
We are not a party to any material legal proceedings.
MANAGEMENT
Directors and Executive Officers
Our directors and executive officers, and their ages and positions as of
the date of this prospectus, are as follows:
<TABLE>
<CAPTION>
Name Age Position
----------------------------- --- ------------------------------------------------------
<S> <C> <C>
Robert W. Crull 38 Chairman, President and Chief Executive Officer
David D. Gaither 41 Chief Financial Officer and Secretary
D. Len Reeves 37 Vice President of Customer Service and General Manager
Bruce E. Smith 41 Vice President of Operations
Bill C. Miller 38 Director
Rodric M. Phillips, Jr., M.D. 38 Director
David E. Rainbolt 44 Director
</TABLE>
Robert W. Crull has served as our Chairman, President and Chief Executive
Officer since 1995. Prior thereto, Mr. Crull was director of Oracle Learning
Architecture with Oracle Corporation from 1995 to 1996 where he was the
executive responsible for developing Oracle's online education Internet
offerings. Before that, he was with EDS Corp. and Perot Systems, Inc. Mr. Crull
earned a B.S. from Oklahoma State University in 1985. Mr. Crull is a class III
director whose term expires in 2003. Mr. Crull is Mr. Reeves' brother-in-law.
David D. Gaither has served as our Chief Financial Officer since June 1999
and was appointed Secretary in September 2000. From 1987 to 1999, he served in
various capacities with LSB Industries, Inc., most recently serving as Vice
President Accounting. He received his B.S. in Accounting from Oklahoma Christian
University in 1981. Mr. Gaither is a Certified Public Accountant.
D. Len Reeves has served as our Vice President of Customer Service and
General Manager since February 1995. Prior to joining Catalog.com, Mr. Reeves
worked as a technical recruiter and hospital physician liaison with Jackson &
Coker, a physician recruitment company. Mr. Reeves earned a B.A. in Business
Management/Marketing from Harding University. Mr. Reeves is Mr. Crull's
brother-in-law.
Bruce E. Smith joined us as Vice President of Operations on September 5,
2000. From 1993 until joining us, Mr. Smith was Vice President and General
Manager of Summit Machine Tool Manufacturing Corp. From 1983 to 1993, Mr. Smith
served in various capacities with Perfection Equipment Company, most recently as
Vice President and General Manager. During 1998, Mr. Smith declared personal
bankruptcy.
Bill C. Miller has served as a director since our incorporation and as
Chief Technology Officer from inception until July 14, 2000. For the 12 years
prior to joining Catalog.com, Mr. Miller was with Rockwell International,
Fidelity Investments, Perot Systems, Inc. and Oracle Corporation. Mr. Miller
earned an M.S.E.E. from Southern Methodist University in 1988 and a B.S.E.E.
from Oklahoma State University in 1984. He holds several communications-related
patents. Mr. Miller is a class II director whose term expires in 2002.
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<PAGE>
Rodric M. Phillips Jr., M.D. has served as a director of Catalog.com since
1998. Dr. Phillips received his Doctorate in Medicine from the University of
Oklahoma College of Medicine in 1988. He completed his residency in anesthesia
in 1992, and has served as the Director of Anesthesia at Orthopedic Associates
since 1996 and Northwest Surgical Hospital in Oklahoma City since 1998. Dr.
Phillips is a class II director whose term expires in 2002.
David E. Rainbolt has served as a director of Catalog.com since April 2000.
He is currently President and Chief Executive Officer of BancFirst Corporation,
an affiliate of BancFirst Investment Corporation. He has held this position
since 1992. Prior to 1992, Mr. Rainbolt served as Executive Vice President and
Chief Financial Officer for BancFirst. He has been a member of BancFirst's board
of directors since 1984 and is a member of the board of directors of ZymeTx,
Inc., a publicly held biotechnology company. Mr. Rainbolt earned a B.B.A. in
Finance from the University of Oklahoma in 1978 and an M.B.A. in Finance from
Tulane University in 1979. Mr. Rainbolt is a class I director whose term
expires in 2001.
Under the terms of the underwriting agreement relating to this offering,
the underwriters' representatives have, for a period of five years from the
closing of this offering, the right to designate a non-voting advisory director
to our board of directors. This advisory director shall be entitled to attend
all meetings of our board of directors and receive all correspondence and
communications sent by us to members of the board in their capacity as a
director, but shall not have the right to vote. We expect the advisory director
to receive the same compensation, including stock options covering 10,000 shares
of common stock, as provided to the current members of our board of directors.
As of the date of this prospectus, the underwriters' representatives have not
advised us as to whether or not they intend to designate an advisory director or
the identity of the advisory director.
The American Stock Exchange has notified us that it does not consider Mr.
Rainbolt to be an independent member of the audit committee because Mr. Rainbolt
is the beneficial owner of more than 10% of our outstanding common stock. The
American Stock Exchange has granted us a written temporary exception for 90 days
from the completion of this offering to its requirement that a majority of the
members of our audit committee be independent. As a result, our board intends to
appoint a new independent director that will serve as a member of our audit
committee in lieu of Mr. Rainbolt. If our board does not take this action within
90 days after completion of this offering, our common stock will be subject to
delisting from the American Stock Exchange. We expect the new independent
director to receive the same compensation, including stock options covering
10,000 shares of common stock, as provided to the current members of our board
of directors. As of the date of this prospectus, our board has not identified
the person who will fill this newly created director's position.
Key Employees
Samuel J. Fleitman has served as our Director of New Product Development
since April 1997, and has been working on Internet application projects since
1992. Mr. Fleitman has worked to develop new products such as eNotify and to
automate back-office services that allow us to be more efficient. Prior to
joining us, Mr. Fleitman worked for Oracle Corporation developing an Online
Education Service from 1996 to 1997. From 1992 to 1996 he worked for Texas A&M
University administering online information services for the entire University
and developing interactive projects for various departments. Mr. Fleitman earned
a B.S. in Electronic Engineering Technology from Texas A&M University in 1991.
Directors' Terms
The board of directors is divided into three classes, each of whose members
will serve for a staggered three-year term. Upon the expiration of the term of a
class of directors, directors in such class will be elected for three-year terms
at the annual meeting of shareholders in the year in which such term expires.
Board Committees
The audit committee of the board of directors reviews, acts on and reports
to the board of directors with respect to various auditing and accounting
matters, including the recommendation of our auditors, the scope of the annual
audits, fees to be paid to the auditors, the performance of our independent
auditors and the accounting
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<PAGE>
practices of Catalog.com. Mr. Crull, Dr. Phillips and Mr. Rainbolt are the
members of the audit committee. The American Stock Exchange has notified us that
it does not consider Mr. Rainbolt to be an independent member of the audit
committee because Mr. Rainbolt is, directly or indirectly, the beneficial owner
of more than 10% of our outstanding common stock. In order to comply with the
American Stock Exchange's requirement that a majority of the members of our
audit committee be independent, our board intends to appoint a new independent
director to serve in Mr. Rainbolt's place as a member of our audit committee
within 90 days after completion of this offering.
The board of directors has adopted an audit committee charter which governs
the makeup and responsibilities of the audit committee. The charter provides
that the audit committee will, among other things, review and recommend to the
directors our independent auditors, ensure the independent auditors' ultimate
accountability to the board of directors and the audit committee as
representatives of the shareholders, and meet with the independent auditors and
our financial management to review the scope of proposed audits, the procedures
to be utilized and any comments or recommendations of the independent auditors.
The charter also provides that the audit committee will review the financial
statements contained in our annual report to shareholders with management and
the independent auditors to determine that the independent auditors are
satisfied with the disclosure and content of the financial statements, and will
investigate any matter brought to its attention within the scope of its duties.
The compensation committee of the board of directors recommends, reviews
and oversees the salaries, benefits and stock option plans for our employees,
consultants, directors and other individuals compensated by Catalog.com. The
compensation committee also administers our compensation plans. Mr. Crull, Dr.
Phillips and Mr. Rainbolt are the members of the compensation committee.
Director Compensation
Following this offering we will pay each of our outside directors $5,000
per year and $1,000 per meeting, and grant each director 10,000 stock options
for each three-year term of service which will vest over three years.
EXECUTIVE COMPENSATION
Summary Compensation Table
The following table sets forth the total compensation of our chief
executive officer and each other executive officer whose total salary and bonus
during the last three fiscal years exceeded $100,000.
<TABLE>
<CAPTION>
Long-Term Compensation
----------------------
Annual Compensation Securities Underlying
-------------------
Name and Principal Position Year Salary Options
--------------------------- ---- ------ -------
<S> <C> <C>
Robert W. Crull 1999 $180,000 40,000 (1)
Chief Executive Officer 1998 120,200 --
1997 91,500 --
Michael J. McKay (2) 1999 $165,000 91,500 (2)
President 1998 -- --
1997 -- --
Bill C. Miller(3) 1999 $156,700 40,000 (3)
Senior Vice President and 1998 99,200 --
Chief Technology Officer 1997 78,500 --
</TABLE>
_________________
(1) Vests at a rate of 25% per year on each of October 1, 2000, October 1,
2001, October 1, 2002, and October 1, 2003.
(2) Mr. McKay's services as our President terminated on February 18, 2000, and
his options expired June 18, 2000.
(3) Mr. Miller resigned as our Senior Vice President and Chief Technology
Officer effective July 14, 2000. All of Mr. Miller's options have
terminated, except for options covering 10,000 shares, which will terminate
if not exercised prior to January 22, 2000.
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<PAGE>
On July 21, 2000, we entered into a Technical Advisor Agreement with Mr.
Miller which has been terminated. We paid Mr. Miller approximately $5,000
under the Technical Advisor Agreement.
Option Grants in Fiscal 1999
The following table sets forth information regarding options granted to
the executive officers named in the Summary Compensation Table during the year
ended December 31, 1999. We have not granted any stock appreciation rights.
<TABLE>
<CAPTION>
Percent of Total
Number of Securities Options Granted Exercise
Underlying Options to Employees in Price Per Expiration
Name Granted (1) Fiscal 1999 Share Date
---- ----------- ----------- ----- ----
<S> <C> <C> <C> <C>
Robert W. Crull 40,000 10.5% $4.95 10/1/04
Michael J. McKay 51,500 13.5% $2.50 6/18/00 (1)
40,000 10.5% $4.50 6/18/00 (1)
Bill C. Miller 40,000 10.5% $4.50 10/1/09 (2)
</TABLE>
_______________
(1) Mr. McKay's services as our President terminated on February 18, 2000.
His options expirec June 18, 2000.
(2) Mr. Miller resigned as our Senior Vice President and Chief Technology
Officer effective July 14, 2000. All of Mr. Miller's options have
terminated, except for options covering 10,000 shares which will
terminate if not exercised prior to January 22, 2000.
Aggregated Option Exercises in the Year Ended December 31, 1999
And Year-end Option Values
The following table sets forth information concerning the number and
value of unexercised options held by each of the executive officers named in the
Summary Compensation Table at December 31, 1999. None of these executive
officers exercised options during the year ended December 31, 1999.
The "Value of Unexercised In-the-Money Options" at December 31, 1999 is
based on a value of $10.00 per share of our common stock, which is the minimum
initial offering price, less the per share exercise price multiplied by the
number of shares issued upon the exercise of the options.
<TABLE>
<CAPTION>
Number of Securities Value of Unexercised
Underlying Unexercised In-the-Money Options
Options at December 31, 1999 at December 31, 1999
---------------------------- --------------------
Name Vested Unvested Vested Unvested
---- ------ -------- ------ --------
<S> <C> <C> <C> <C>
Robert W. Crull -- 40,000 -- $202,000
Michael J. McKay -- 91,500 -- 606,250 (1)
Bill C. Miller -- 40,000 -- 220,000 (2)
</TABLE>
30
<PAGE>
______________
(1) Mr. McKay's services as our President terminated on February 18, 2000. His
options expired June 18, 2000.
(2) Mr. Miller resigned as our Senior Vice President and Chief Technology
Officer effective July 14, 2000. All of Mr. Miller's options have
terminated, except for options covering 10,000 shares which will terminate
if not exercised prior to January 22, 2000.
Stock Option Plans
1997 Stock Option Plan. Under the 1997 stock option plan our employees and
directors are eligible to receive awards of stock options. The 1997 stock option
plan provides for grants of "incentive stock options" meeting the requirements
of Section 422 of the Internal Revenue Code of 1986, as amended, and "non-
qualified stock options."
Under the 1997 stock option plan 200,000 shares of common stock are
reserved for issuance subject to anti-dilution and similar adjustments.
Incentive stock options for 139,500 shares have been granted or exercised under
the 1997 stock option plan as of October 2, 2000. We also intend to grant upon
completion of the offering stock options under the 1997 stock option plan for an
additional 60,500 shares at a per share exercise price equal to the public
offering price.
1999 Stock Option Plan. We have also established the 1999 stock option
plan, pursuant to which our employees and directors are eligible to receive
awards of stock options. The 1999 stock option plan provides for grants of
"incentive stock options" meeting the requirements of Section 422 of the
Internal Revenue Code of 1986, as amended, and "non-qualified stock options."
Under the 1999 stock option plan, 340,000 shares of common stock are
reserved for issuance subject to anti-dilution and similar adjustments.
Incentive stock options for 211,000 shares have been granted or exercised under
the 1999 stock option plan as of October 2, 2000. We also intend to grant upon
completion of this offering stock options under the 1999 stock option plan for
an additional 89,865 shares at a per share exercise price equal to the public
offering price.
Employment Agreements
We have not entered into employment agreements with our executive officers,
and the employment of such persons may be terminated at any time at the
discretion of our board of directors. All of our employees have executed
confidentiality agreements with us.
TRANSACTIONS WITH RELATED PARTIES
On July 23, 1999, Catalog.com and eight lenders entered into a bridge loan
agreement under which we issued bridge notes in the principal amount of
$1,400,000 with an interest rate of 7.0% per annum. In August 1999, all
outstanding bridge notes were converted into 155,557 shares of Series B
preferred stock at a price of $9.00 per share. Rodric M. Phillips, Jr., M.D.,
one of our directors, held $150,000 in principal amount of bridge notes, which
converted into 16,667 shares of Series B preferred stock. In accordance with the
terms of the Series B preferred stock, the outstanding shares of Series B
preferred stock held by Dr. Phillips will automatically convert into 33,334
shares of common stock upon completion of this offering, after being adjusted
for the 2 for 1 stock split of our common stock. Upon completion of this
offering, Dr. Phillips will own no shares of our Series B preferred stock.
In February 1996, BancFirst Investment Corp. purchased 1,600,000 shares of
common stock for an aggregate purchase price of approximately $468,000 or
$0.2925 per share. In July 1998, in connection with a $300,000 subordinated debt
financing provided by BancFirst, an affiliate of BancFirst Investment Corp., we
issued 675,255 shares of Series A preferred stock in exchange for the 1,600,000
shares of common stock held by BancFirst Investment Corp.. We redeemed the
Series A preferred stock on July 29, 1999 in consideration of the payment of
approximately $468,000 plus a mandatory dividend of approximately $28,000 and
the issuance to BancFirst Investment Corp. of 627,022 shares of common stock. As
required by the terms of, and as a condition to, the redemption of the Series A
preferred stock, we repaid a loan from BancFirst in the amount of
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<PAGE>
$300,000. David E. Rainbolt, one of our directors, is also a BancFirst
Investment Corp. director and Chief Executive Officer of BancFirst Corporation,
an affiliate of BancFirst Investment Corp. On July 31, 1998 we also borrowed
$1,000,000 under a U.S. Small Business Administration loan through BancFirst. As
of June 30, 2000, total borrowings under this loan were approximately $688,000.
We intend to repay the outstanding balance of this loan with proceeds of this
offering.
Richmont Opportunity Fund, L.P. and their affiliated funds own, in the
aggregate, 111,111 shares of Series B preferred stock and warrants to purchase
11,111 shares of Series B preferred stock. The Jerral W. Jones Family Limited
Partnership owns 111,111 shares of Series B preferred stock, and its affiliate,
Pro Silver Star, Ltd., owns warrants to purchase 11,111 shares of Series B
preferred stock. In accordance with the terms of the Series B preferred stock
and after adjustment of the conversion price due to the 2 for 1 stock split, the
Series B preferred stock held by the Richmont Opportunity Fund and their
affiliates will automatically convert into 222,222 shares of common stock upon
completion of this offering, and the Series B preferred stock held by the Jerral
W. Jones Family Limited Partnership will automatically convert into 222,222
shares of common stock. The terms of the amended warrants for the purchase of
Series B preferred stock provide that, upon completion of this offering and
after adjustment due to the 2 for 1 stock split, the amended warrants owned by
Richmont Opportunity Fund, L.P. and Pro Silver Star, Ltd. will each be
exercisable into 22,222 shares of common stock and will not be exercisable into
shares of Series B preferred stock. No shares of Series B preferred stock will
be outstanding after completion of this offering.
We currently provide web hosting and network development services to
various affiliates of BancFirst Investment Corp. Since the beginning of 1999, we
have been paid approximately $237,000 for these services.
The Company provided the Dallas Cowboys with Web site development, Web
hosting, and catalog services, and was paid approximately $106,000 for these
services. Jerral W. Jones, a member of the Jerral W. Jones Family Limited
Partnership, is an affiliate of the Dallas Cowboys.
PRINCIPAL SHAREHOLDERS
The following table sets forth, as of October 2, 2000, certain information
with respect to the beneficial ownership of our equity securities by the
following:
. each person known by us to beneficially own more than or own the right
to eventually convert to more than 5% of all equity securities
outstanding;
. each of our directors;
. each of our executive officers named in the Summary Compensation
Table; and
. all of our directors and executive officers as a group.
Except as otherwise indicated, and subject to applicable community property
laws, the persons named in the table below have sole voting and investment power
with respect to all shares of common stock held by them. Beneficial ownership is
determined in accordance with the rules and regulations of the SEC. Shares of
common stock subject to options currently exercisable or exercisable within 60
days after the date of this prospectus are deemed outstanding for purposes of
computing the percentage of ownership of the option holder and for all officers
and directors as a group, but are not deemed outstanding in computing the
percentage of any other person.
Applicable percentage ownership in the following table is based on
4,192,530 shares of common stock outstanding as of October 2, 2000, which gives
effect to the 2 for 1 stock split and is adjusted to reflect the conversion of
all outstanding shares of preferred stock upon completion of this offering.
To the extent that any shares are issued upon exercise of options, warrants
or other rights to acquire our capital stock that are presently outstanding or
granted in the future or reserved for future issuance under our stock option
plans, there will be further dilution to new public investors.
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<PAGE>
We have granted the underwriters an option to purchase up to 150,000 shares
to cover over-allotments, if any. The numbers shown in the table below assume no
exercise by the underwriters of their over-allotment option.
<TABLE>
<CAPTION>
Name and Address Amount and Nature of Before After
Title of Class of Beneficial Owner Beneficial Ownership Offering Offering
-------------- ------------------- -------------------- -------- --------
<S> <C> <C> <C> <C>
Common Robert W. Crull 1,700,000 (1) 40.5% 32.7%
14000 Quail Springs Parkway,
Suite 3600
Oklahoma City, OK 73134
Common Bill C. Miller 412,000 (2) 9.8% 7.9%
6404 International Parkway, Suite 2200
Plano, TX 75093
Common Michael J. McKay -- (3) -- --
5414 Edlen Drive
Dallas, Texas 75220
Common BancFirst Investment Corp.(4) 627,022 15.0% 12.1%
101 N. Broadway, Suite 460
Oklahoma City, OK 73102
Common Schloss Brothers, LP(5) 240,000 5.7% 4.6%
29 E. Maryland St.
Indianapolis, IN 46205
Common Rodric M. Phillips, Jr., M.D. 344,834 (6) 8.2% 6.6%
14000 Quail Springs Parkway, Suite 3600
Oklahoma City, OK 73134
Common David E. Rainbolt 627,022 (7) 15.0% 12.1%
101 N. Broadway Ave.
Oklahoma City, OK 73126
Common Richmont Opportunity Fund, L.P. (8) 250,044 (8) 5.9% 4.8%
16251 Dallas Parkway, 7th Fl.
Addison, TX 75001
Common Jerral W. Jones Family (9)
Limited Partnership 244,444 (9) 5.8% 4.7%
One Cowboy Parkway
Irving, TX 75063
All Directors and Officers as
a Group (7 persons) 3,096,356 73.3% 59.2%
</TABLE>
_________________
(1) Mr. Crull holds these shares as Trustee of the R.W. Crull 2000 Revocable
Trust. This amount includes options to purchase 10,000 shares that become
exercisable within 60 days from the date of this prospectus and excludes
110,000 shares held by Mr. Phillips, as Trustee of the Crull Children's
2000 Irrevocable Trust over which Mr. Crull disclaims beneficial ownership.
(2) Includes 2,000 shares held by Bill C. Miller as custodian for Jordan Marie
Powell and Cameron Blaine Powell. Includes options to purchase 10,000
shares which will expire if not exercised prior to January 22, 2000. Mr.
Miller resigned as Senior Vice President and Chief Technology Officer
effective July 14, 2000.
(3) Mr. McKay's services as the President of Catalog.com terminated on February
18, 2000.
(4) BancFirst Investment Corp. is a subsidiary of BancFirst Corporation, a
publicly held company. David E. Rainbolt, one of our directors, is an
affiliate of BancFirst Investment Corp.
(5) Robert Schloss is the general partner of Schloss Brothers, L.P.
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<PAGE>
(6) Includes (a) options to purchase 1,500 shares that become exercisable
within 60 days from the date of this prospectus and (b) 110,000 shares over
which Mr. Phillips has voting and investment control as Trustee of the
Crull Children's 2000 Irrevocable Trust.
(7) Includes 627,022 shares beneficially owned by BancFirst Investment Corp.
Mr. Rainbolt disclaims beneficial ownership of the shares held by BancFirst
Investment Corp., except to the extent of his pecuniary interest therein.
(8) Includes 42,268 shares beneficially owned by Richmont Opportunity Partners,
Ltd., 5,600 shares beneficially owned by Richmont Asia-Pacific Limited and
22,222 shares of common stock subject to warrants held by Richmont
Opportunity Management Partners, L.P. Richmont Investment Management,
L.L.C., a Texas registered investment advisor, is the general partner of
Richmont Opportunity Management, L.P., which is the general partner of
Richmont Opportunity Fund, L.P. As a result, Richmont Investment
Management, L.L.C. may be deemed the beneficial owner of the shares listed
as beneficially owned by Richmont Opportunity Fund, L.P.
(9) Jerral W. Jones and members of his family, none of whom are affiliated with
Catalog.com, beneficially own the Jerral W. Jones Family Limited
Partnership and Pro Silver Star, Ltd., which may be deemed an affiliate of
Jerral W. Jones Family Limited Partnership. Includes 22,222 shares of
common stock subject to warrants held by Pro Silver Star, Ltd.
DESCRIPTION OF CAPITAL STOCK
General
Our certificate of incorporation authorizes the issuance of 19,000,000
shares of common stock, par value $.01 per share, and 2,000,000 shares of
preferred stock, par value $.01 per share, the rights and preferences of which
may be established from time to time by our board of directors. Prior to this
offering 3,398,332 shares of common stock and 794,198 shares of preferred stock
were issued and outstanding, and 157,000 shares were subject to currently
exercisable options and 145,752 shares were subject to currently exercisable
warrants. Upon completion of this offering, 5,192,530 shares of common stock and
no shares of preferred stock will be outstanding. As of October 2, 2000, we had
20 holders of common stock and 21 holders of preferred stock.
The following description of our capital stock is not meant to be complete.
It is qualified by reference to our certificate of incorporation and bylaws
filed as exhibits to the registration statement of which this prospectus forms a
part, and by the applicable provisions of the Oklahoma General Corporation Act.
Common Stock
Holders of common stock are entitled to one vote per share on all matters
to be voted on by shareholders. Subject to any preference granted to holders of
any outstanding preferred stock, holders of common stock are entitled to receive
such dividends, if any, as may be declared by the board of directors out of
funds legally available for the payment of such dividends. Holders of common
stock have no cumulative voting, redemption or conversion rights. All of the
outstanding shares of common stock are fully paid and nonassessable.
Preferred Stock
Our certificate of incorporation authorizes the board of directors, from
time to time, to issue shares of preferred stock in one or more series. They may
establish the number of shares to be included in any such series, and may fix
the designations, powers, preferences and rights, including voting rights, of
the shares of each such series and any qualifications, limitations or
restrictions on preferred shares. No shareholder authorization is required for
the issuance of these shares of preferred stock unless imposed by then
applicable law. Shares of preferred stock may be issued for any general
corporate purposes, including acquisitions. The board of directors may issue one
or more series of preferred stock with rights more favorable with regard to
voting, dividends and liquidation than the rights of holders of common stock.
Issuance of a series of preferred stock also could be used for the purpose of
preventing a hostile takeover of Catalog.com, even if the takeover is considered
to be desirable by the holders of common stock. Issuance of a series of
preferred stock could
34
<PAGE>
otherwise adversely affect the voting power of the holders of common stock, and
could serve to perpetuate the board of directors' control of Catalog.com.
No shares of preferred stock will be outstanding after giving effect to the
conversion of all outstanding shares of our preferred stock into common stock at
the closing of this offering, and we currently have no plans that would result
in the issuance of any shares of preferred stock.
Registration Rights
Upon completion of this offering the holders of approximately 1,533,972
shares of common stock, and rights to acquire common stock, will be entitled to
rights with respect to the registration of those shares under the Securities
Act. Following the closing of this offering, if we propose to register any
additional securities under the Securities Act, other than securities registered
under Forms S-4 and S-8, we must notify these holders who will be entitled to
have their shares of common stock included in the registration. In addition,
holders of 50% or more of such shares have the right to require us, on up to two
separate occasions, to file a registration statement with respect to such
shares. We are required to use our best efforts to effect this registration.
These registration rights are subject to the right of the underwriters of an
offering to limit the number of shares included in such registration. Further,
these holders may require us to file an unlimited number of additional
registration statements under the Securities Act on Form S-3 at our expense.
Stock Options
At October 2, 2000, we had 340,000 shares of common stock subject to
outstanding options under the 1997 and 1999 stock option plans. Most of these
stock options are subject to a four year vesting schedule, and the weighted
average exercise price of such options is $3.37. We also intend to grant upon
completion of this offering additional stock options under the 1997 and 1999
plans for the purchase of 150,365 shares at a per share exercise price equal to
the public offering price. Immediately after the completion of the offering, we
intend to file registration statements on Form S-8 under the Securities Act to
register all of the shares of common stock issued or reserved for future
issuance under our 1997 and 1999 stock option plans. After the effective dates
of these registration statements, shares purchased upon exercise of the options
granted under such plans will be available for resale in the public market.
Warrants
At October 2, 2000, we had outstanding currently exercisable warrants to
purchase 145,752 shares of our common stock at an exercise price of $4.50 per
share, which expire as follows:
Shares Subject Expiration
to Warrants Date
-------------- ----------
5,000 8/2/02
8,000 4/12/04
68,308 12/1/05
44,444 8/25/06
20,000 9/8/06
35
<PAGE>
ANTI-TAKEOVER EFFECTS OF PROVISIONS OF THE CERTIFICATE
OF INCORPORATION AND BYLAWS AND CERTAIN OKLAHOMA STATUTES
Provisions of our certificate of incorporation and bylaws that will be in
effect upon the closing of the offering and are summarized in the following
paragraphs, may be deemed to have an anti-takeover effect and may delay, defer
or prevent a tender offer or takeover attempt that a shareholder might consider
in its best interest, including those attempts that might result in a premium
over the market price for the shares held by shareholders.
Board Composition. Our certificate of incorporation and bylaws that will
be effective upon the completion of this offering provide that our Board will be
divided into three classes with each class serving staggered three-year terms.
Mr. Rainbolt will be a member of the first class, whose term expires at the 2001
annual meeting of shareholders, Mr. Miller and Dr. Phillips will serve as
members of the second class whose term expires at the 2002 annual meeting of
shareholders, and Mr. Crull will serve as a member of the third class whose term
expires at the 2003 annual meeting of shareholders. Any additional directorships
resulting from an increase in the number of directors will be distributed among
the three classes so that, as nearly as possible, each class will consist of
one-third of the directors. This staggered classification of the Board may have
the effect of delaying or preventing changes in control or management.
Board of Directors Vacancies. Our certificate of incorporation authorizes
the board of directors to fill vacant directorships or increase the size of the
board of directors. This may deter a shareholder from removing incumbent
directors and simultaneously gaining control of the board of directors by
filling the vacancies created by such removal with its own nominees.
Shareholder Action; Special Meetings of Shareholders. The certificate of
incorporation and bylaws further provide that (a) shareholders may not take
action by written consent, unless taking such action by written consent has been
approved in advance by the board of directors; and (b) special meetings of
shareholders may be called only by the chairman of the board of directors.
Amendments to Our Certificate of Incorporation and Bylaws. The provisions
of our certificate of incorporation governing the attributes of our authorized
stock, amendments to the certificate of incorporation and bylaws, the
composition of the board of directors and indemnification of our directors and
officers may not be amended, except with the vote of 66-2/3% of our outstanding
voting stock. In addition, our bylaws may not be amended without the vote of
66-2/3% of our outstanding voting stock.
Advance Notice Requirements for Shareholder Proposals and Director
Nomination. The bylaws provide that shareholders seeking to bring business
before an annual meeting of shareholders, or to nominate candidates for election
as directors at an annual meeting of shareholders, must provide timely notice
thereof in writing. To be timely, a shareholder's notice must be delivered to or
mailed and received at our principal executive offices not less than 50 days
prior to the meeting, provided that if less than 55 days notice or prior public
disclosure of the date of the meeting is given or made to shareholders, notice
by the shareholder must be received no later than 10 days following the day on
which the notice of the date of the meeting was mailed or public disclosure was
made, whichever first occurs.
The bylaws also include requirements as to the form and content of a
shareholder's notice. These provisions may preclude shareholders from bringing
matters before an annual meeting of shareholders or from making nominations for
directors at an annual meeting of shareholders.
Authorized but Unissued Shares. The authorized but unissued shares of
common stock and preferred stock are available for future issuance without
shareholder approval, subject to certain limitations imposed by the American
Stock Exchange. These additional shares may be used for a variety of corporate
purposes, including future public offerings to raise additional capital,
corporate acquisitions and employee benefit plans. The existence of authorized
but unissued and unreserved common stock and preferred stock could render more
difficult or discourage an attempt to obtain control of Catalog.com by means of
a proxy contest, tender offer, merger or otherwise.
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<PAGE>
Our board of directors has no present intention to issue any new class or
series of preferred stock; however, our board of directors has the authority,
without further shareholder approval, to issue one or more series of preferred
stock that could, depending on the terms of such series, either impede or
facilitate the completion of a merger, tender offer or other takeover attempt.
Although our board of directors is required to make any determination to issue
such stock based on its judgment as to the best interest of our shareholders,
our board of directors could act in a manner that would discourage an
acquisition attempt or other transaction that some, or a majority, of the
shareholders might believe to be in their best interests or in which
shareholders might receive a premium for their stock over the then market price
of such stock. Our board of directors does not intend to seek shareholder
approval prior to any issuance of such stock, unless otherwise required by law.
Our certificate of incorporation provides that we may grant rights or
options to purchase any shares of our stock of any class or series to run for
such period of time, for such consideration, upon such terms and conditions, and
in such form as our board of directors may determine. This provision may allow
the board to enact certain anti-takeover plans.
Oklahoma Takeover Statute. We are subject to Section 1090.3 of the
Oklahoma General Corporation Act. In general, Section 1090.3 prevents an
"interested stockholder" from engaging in a "business combination" with an
Oklahoma corporation for three years following the date that person became an
interested stockholder, unless:
. prior to the date such person became an interested stockholder, our
board of directors approved the transaction in which the interested
stockholder became an interested stockholder or approved the business
combination;
. upon consummation of the transaction that resulted in the interested
stockholder's becoming an interested stockholder, the interested
stockholder owns at least 85% of our voting stock outstanding at the
time the transaction commenced, excluding stock held by directors who
are also officers of the corporation and stock held by certain
employee stock plans; or
. on or subsequent to the date of the transaction in which such person
became an interested stockholder; the business combination is approved
by the board of directors of the corporation and authorized at a
meeting of stockholders by the affirmative vote of the holders of two-
thirds of the outstanding voting stock of the corporation not owned by
the interested stockholder.
Section 1090.3 defines a "business combination" to include:
. any merger or consolidation involving the corporation and an
interested stockholder;
. any sale, transfer, pledge or other disposition involving an
interested stockholder of 10% or more of the assets of the
corporation;
. subject to certain exceptions, any transaction which results in the
issuance or transfer by the corporation of any stock of the
corporation to an interested stockholder
. any transaction involving the corporation which has the effect of
increasing the proportionate share of the stock of any class or series
of the corporation beneficially owned by the interested stockholder;
or
. the receipt by an interested stockholder of any loans, guarantees,
pledges or other financial benefits provided by or through the
corporation.
For purposes of Section 1090.3, the term "corporation" also includes our
majority-owned subsidiaries. In addition, Section 1090.3 defines an "interested
stockholder" as an entity or person beneficially owning 15% or more of our
outstanding voting stock and any entity or person affiliated with or controlling
or controlled by such entity or person.
Oklahoma Control Share Act. If we have 1,000 or more shareholders and meet
other conditions, we will be subject to Oklahoma's control share act. With
exceptions, this act prevents holders of 20% or more of
37
<PAGE>
the voting power of our stock from voting their shares for a period of three
years unless the acquisition has been approved by our shareholders in accordance
with the act. This provision may delay the time it takes anyone to gain control
of us.
Limitation of Liability and Indemnification Matters
Our bylaws include provisions whereby our officers and directors are
to be indemnified. Our certificate of incorporation also limits, to the fullest
extent permitted by Oklahoma law, a director's liability for monetary damages
for breach of fiduciary duty, including gross negligence. Under Oklahoma law,
however, a director's liability cannot be limited for:
. breach of the director's duty of loyalty;
. acts or omissions not in good faith or which involve intentional
misconduct or a knowing violation of the law;
. the unlawful payment of a dividend or unlawful stock purchase
redemption; or
. any transaction from which the director derives an improper personal
benefit.
Oklahoma law does not eliminate a director's duty of care and this
provision has no effect on the availability of equitable remedies such as
injunction or rescission based upon a director's breach of the duty of care.
Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to directors, officers and controlling persons of the
registrant pursuant to the foregoing provisions, or otherwise, we have been
advised that in the opinion of the Securities and Exchange Commission such
indemnification is against public policy as expressed in the Securities Act, and
is, therefore, unenforceable
In connection with this offering, we intend to acquire director's and
officer's liability insurance against any actual or alleged error, misstatement,
misleading statement, act, omission, or breach of duty by any of our directors
or officers, excluding certain matters including fraudulent, dishonest, or
criminal acts against self-dealing. We anticipate that the policy will cover
acts resulting in liability in an amount of up to $5,000,000.
There is currently no pending litigation or proceeding involving any
director, officer, employee or agent as to which indemnification will be
required or permitted under the certificate of incorporation, and we are not
aware of any threatened litigation or proceeding that may result in a claim for
such indemnification.
Transfer Agent and Registrar
The transfer agent and registrar for the common stock is UMB Bank, N.A.
American Stock Exchange Listing
Our common stock has been approved for listing on the American Stock
Exchange, upon official notice of issuance, under the symbol "CLG."
SHARES ELIGIBLE FOR FUTURE SALE
Prior to this offering, there has been no market for our common stock, and
we cannot predict the effect, if any, that sales of our common stock or the
availability of common stock for sale will have on its market price.
Nevertheless, sales of substantial amounts of our common stock in the public
market, or the perception that such sales could occur, could negatively affect
the market price of the common stock and impair our ability to raise capital
through the sale of our equity securities in the future.
Upon the closing of the offering, we will have an aggregate of 5,192,530
shares of common stock outstanding, assuming no exercise of the underwriters'
over-allotment option and no exercise of outstanding options or conversion of
outstanding warrants. Of the outstanding shares, all of the 1,000,000 shares
sold in this offering will be freely tradable, except that any shares held by
"affiliates" of Catalog.com, as that term is defined in Rule 144 under the
Securities Act, may only be sold in compliance with the limitations described
38
<PAGE>
below. Of the remaining 4,192,530 shares of common stock 1,683,720 will be
deemed "restricted securities" as defined under Rule 144 and 2,508,810 shares
are eligible for sale without restriction or further registration under Rule
144(k), unless they are held by "affiliates" of Catalog.com or subject to a
"lock-up" agreement as summarized below. Restricted securities may be sold in
the public market only if registered or if they qualify for an exemption from
registration under Rules 144 and 144(k) promulgated under the Securities Act,
which rules are summarized below. Additional shares will be available for sale
in the public market as follows:
After the offering, we will have 5,192,530 shares of common stock
outstanding. Of these shares, the 1,000,000 shares being offered hereby may be
freely traded. Subject to the lock-up agreements described below and the
provisions of Rules 144 and 144(k), this leaves 4,192,530 shares eligible for
sale in the public market after this offering as follows:
Number of Shares Date of Availability for Public Sale
---------------- -------------------------------------------------
72,500 90 days after closing this offering
4,120,030 from 180 days to 2 years after the date of this
prospectus subject, with respect to our affiliates,
to volume limitations
Since our officers, directors and existing shareholders will own a large
portion of the outstanding shares of our common stock after this offering, sales
of our common stock by our officers, directors and existing shareholders over a
relatively short period of time would likely depress the prices of our common
stock and our future ability to raise additional equity capital. Our existing
officers and directors and some of our shareholders have entered into lock-up
agreements covering 4,117,030 shares which will be outstanding immediately after
this offering.
In general, under Rule 144, as currently in effect, a person (or persons
whose shares are required to be aggregated), including an affiliate, who has
beneficially owned shares for at least one year is entitled to sell, within any
three-month period commencing 90 days after the date of this prospectus, a
number of shares that does not exceed the greater of:
. 1% of the then-outstanding shares of common stock, approximately
52,000 shares immediately after the offering; or
. the average weekly trading volume in the common stock during the four
calendar weeks preceding the date on which notice of such sale is
filed, subject to restrictions.
In addition, a person who is not deemed to have been our affiliate at any
time during the 90 days preceding a sale and who has beneficially owned the
shares proposed to be sold for at least two years would be entitled to sell such
shares under Rule 144(k) without regard to the requirements described above. To
the extent that shares were acquired from an affiliate of Catalog.com, such
person's holding period for the purpose of effecting a sale under Rule 144
commences on the date of transfer from the affiliate.
As of the date of this prospectus, options to purchase a total of 340,000
shares of common stock are outstanding, of which 157,000 are currently
exercisable and warrants to purchase 145,752 shares of common stock are
outstanding, all of which are currently exercisable. We also intend to grant
upon completion of this offering additional stock options which will vest over
four years and cover 150,365 shares. We intend to file a Form S-8 registration
statement under the Securities Act shortly after the date of this prospectus to
register all shares of common stock issuable under the 1997 and 1999 stock
option plans. Such registration statement will automatically become effective
upon filing. Accordingly, shares covered by that registration statement will
thereupon be eligible for sale in the public markets, unless such options are
subject to vesting restrictions or the contractual restrictions described above.
39
<PAGE>
UNDERWRITING
Under the terms of the underwriting agreement dated the date of this
prospectus, each underwriter named below has severally agreed to purchase, and
we have agreed to sell to such underwriters, the number of shares indicated
below:
Name Number of Shares
---- ----------------
Institutional Equity Corporation..............
Capital West Securities, Inc.................. ________________
Total.................................... ________________
The underwriting agreement provides that the obligations of the
underwriters to purchase the shares included in this offering are subject to
approval of certain legal matters by counsel and to other conditions described
in the underwriting agreement. Some of these conditions are the SEC declaring
effective our registration statement relating to this offering, our
certification to the underwriters as to the statements contained in this
prospectus, market conditions in effect at the time of the effectiveness of this
offering, our independent accountants providing certain representations to the
underwriters, and receipt by the underwriters' representatives of legal opinions
from our counsel. The underwriters are obligated to purchase all the shares,
other than those covered by the over-allotment option described below if they
purchase any of the shares.
Public Offering Price and Dealers Concession
The underwriters, for whom Institutional Equity Corporation and Capital
West Securities, Inc. are acting as representatives, propose to offer some of
the shares directly to the public at the public offering price set forth on the
cover page of this prospectus and some of the shares to dealers, who are members
of the National Association of Securities Dealers, Inc., at the public offering
price less a concession not in excess of $__ per share. The underwriters may
allow, and such dealers may reallow, a concession not in excess of $ ___ per
share on sales to certain other dealers. After the initial public offering, the
public offering price, concessions and reallowances may change. No such change
will alter the amount of proceeds to be received by us as set forth on the cover
page of this prospectus. The representatives have advised us that the
underwriters do not intend to confirm any sales to any accounts over which they
exercise discretionary authority.
Over-allotment Option
We have granted to the underwriters an option, exercisable for 45 days from
the date of this prospectus, to purchase up to 150,000 additional shares of
common stock from us on the same terms as set forth in this prospectus with
respect to the 1,000,000 shares offered hereby. The underwriters may exercise
such option solely for the purpose of covering over-allotments, if any, in
connection with this offering. To the extent such option is exercised, each
underwriter will be obligated, subject to the conditions described in the
underwriting agreement, to purchase a number of additional shares approximately
proportionate to such underwriter's initial purchase commitment.
Underwriters' Compensation
The following table shows the underwriting discounts and commissions we
will pay to the underwriters in connection with this offering. We have agreed to
pay the underwriters a commission of 10% of the per share offering price for
shares sold to the public, and 7% of the per share offering price for shares
sold to friends and family of our existing shareholders. We have agreed to pay
a non-accountable expense allowance to the managing underwriter equal to 1.5% of
the gross offering proceeds, of which $75,000 has been paid as of the date of
this prospectus. We have agreed to pay up to $20,000 of any expenses in
connection with qualifying the common stock included in this offering for sale
under the laws of the states that the underwriters and we may designate,
including filing fees and expenses of counsel retained for these purposes.
40
<PAGE>
We have also agreed to pay all filing and other fees in connection with
registering the offering with the National Association of Securities Dealers,
Inc.
The following table summarizes the compensation and estimated expenses we
will pay, assuming both no exercise and full exercise of the underwriters' over-
allotment option to purchase additional shares of common stock.
Total
------------------------------
Without With
Per Share (1) Over-allotment Over-allotment
------------- -------------- --------------
Underwriting fees paid by us
Expenses payable by us
Deemed compensation paid by us
Total
__________
(1) Based on a per share commission of 10% of the offering price with respect
to 1,000,000 shares. To the extent shares are sold in this offering to friends
and family of our existing shareholders at a per share commission of 7%, the
commission we pay will be reduced.
Indemnification of Underwriters
We have agreed to indemnify the underwriters against certain liabilities,
including liabilities under the Securities Act, or to contribute to payments the
underwriters may be required to make in respect of any of those liabilities.
Representative's Warrants
Upon completion of this offering, we will sell to Institutional Equity
Corporation, for its own account, warrants covering an aggregate of up to
100,000 shares of common stock exercisable at a price equal to 135% of the
offering price. Institutional Equity Corporation will pay a price of $0.001 per
warrant. Institutional Equity Corporation may exercise these warrants as to all
or any lesser number of the underlying shares of common stock commencing on the
first anniversary of the date of this offering until the fifth anniversary of
the date of this offering. These warrants are not transferable by the warrant
holders other than to officers and partners of the representatives and
successors of Institutional Equity Corporation. The exercise price of these
warrants and the number of shares of common stock for which these warrants are
exercisable are subject to adjustment to protect the warrant holders against
dilution in certain events described in the warrants.
Lock-up Agreements
In connection with this offering, our existing officers and directors and
some of our shareholders, who will own a total of 4,117,030 shares of common
stock after the offering, have entered into lock-up agreements pursuant to which
they have agreed not to offer or sell any shares of common stock for a period of
180 days after the date of this prospectus without the prior written consent of
Institutional Equity Corporation. Following the lock-up period, these shares
will not be eligible for sale in the public market without registration under
the Securities Act unless such sale meets the conditions and restrictions of
Rule 144. None of the shares sold in the offering to friends and family of our
existing shareholders will be subject to lock-up agreements.
We have agreed that for a period of 180 days after the date of this
prospectus, we will not sell or offer to sell or otherwise dispose of any shares
of common stock without the prior written consent of Institutional Equity
Corporation, except that we may issue, and grant options to purchase, shares of
common stock under our stock option plans.
Institutional Equity Corporation may, in its sole discretion, at any time
and without notice, waive any of the terms of these lock-up agreements.
Institutional Equity Corporation currently has no intention to allow any shares
of the common stock to be sold or otherwise offered by Catalog.com prior to the
expiration of the
41
<PAGE>
180 day lock-up period, although it may decide to do so in light of the purpose
for which any such shares are requested to be sold or otherwise offered,
prevailing market conditions and any other factor which Institutional Equity
Corporation, in its sole discretion, may deem to be relevant.
Determining the Offering Price
Prior to this offering, there has been no public market for our common
stock. Consequently, the initial public offering price for the shares was
determined by negotiations among us and the underwriters' representatives.
Among the factors considered in determining the initial public offering price
were our record of operations, current financial condition, future prospects and
markets, the economic conditions in and future prospects for the industry in
which we compete, our management, and currently prevailing general conditions in
the equity securities markets, including current market valuations of publicly
traded companies considered comparable to us. We cannot assure you that the
prices at which the shares will sell in the public market after this offering
will not be lower than the price at which they are sold by the underwriters or
that an active trading market in the common stock will develop and continue
after this offering.
Stabilization and other Transactions
In connection with the offering, Institutional Equity Corporation, on
behalf of the underwriters, may over-allot, or engage in syndicate covering
transactions, stabilizing transactions and penalty bids. Over-allotment involves
syndicate sales of common stock in excess of the number of shares to be
purchased by the underwriters in the offering, which creates a syndicate short
position. Syndicate covering transactions involve purchases of the common stock
in the open market after the distribution has been completed in order to cover
syndicate short positions. Stabilizing transactions consist of bids or
purchases of common stock made for the purpose of preventing or retarding a
decline in the market price of the common stock while the offering is in
progress. Penalty bids permit the underwriters to reclaim a selling concession
from a syndicate member when Institutional Equity Corporation, in covering
syndicate short positions or making stabilizing purchases, repurchases shares
originally sold by that syndicate member. These activities may cause the price
of the common stock to be higher than the price that otherwise would exist in
the open market in the absence of such transactions. These transactions may be
effected on the American Stock Exchange. None of the transactions described in
this paragraph is required, and, if they are undertaken, they may be
discontinued at any time.
Advisory Director
We have agreed that upon the conclusion of this offering we will appoint to
our board of directors one non-voting advisory director selected by the
underwriters' representatives. We currently expect the advisory director to
receive the same compensation, including stock options covering 10,000 shares of
common stock, as provided to the members of our board of directors. As of the
date of this prospectus, the underwriters' representatives have not designated
who will serve as the advisory director.
LEGAL MATTERS
Selected legal matters in connection with the common stock being offered by
this prospectus are being passed upon for us by Conner & Winters, A Professional
Corporation, Oklahoma City, Oklahoma. Certain matters in connection with the
offering will be passed upon for the underwriters by Bingham Dana, LLP, New
York, New York.
EXPERTS
The audited financial statements as of December 31, 1998 and 1999 and for
each of the two years in the period ended December 31, 1999 included in this
prospectus have been audited by Arthur Andersen LLP, independent public
accountants, as indicated in their reports with respect thereto, and are
included herein in reliance upon the authority of said firm as experts in giving
said reports.
42
<PAGE>
WHERE YOU CAN GET ADDITIONAL INFORMATION
We filed with the SEC a registration statement on Form SB-2 including the
exhibits, schedules and amendments to the registration statement under the
Securities Act with respect to the shares of common stock to be sold in the
offering. This prospectus does not contain all the information set forth in the
registration statement. For further information with respect to Catalog.com and
the shares of common stock to be sold in the offering, reference is made to the
registration statement. Statements contained in this prospectus as to the
contents of any contract, agreement or other document referred to are not
necessarily complete, and in each instance reference is made to the copy of such
contract, agreement or other document filed as an exhibit to the registration
statement, each such statement being qualified in all respects by such
reference.
You may read and copy all or any portion of the registration statement or
any other information Catalog.com files at the SEC's public reference room at
450 Fifth Street, N.W., Washington, D.C. 20549. You can request copies of these
documents, upon payment of a duplicating fee, by writing to the SEC. Please call
the SEC at 1-800-SEC-0330 for further information on the operation of the public
reference rooms. Our SEC filings, including the registration statement, are also
available to you on the SEC's Web site, http://www.sec.gov.
As a result of the offering, we will become subject to the information and
reporting requirements of the Securities Exchange Act of 1934, as amended, and
will file periodic reports, proxy statements and other information with the SEC.
Upon the listing of our common stock on the American Stock Exchange, such
reports, proxy and information statements and other information may also be
inspected at the American Stock Exchange offices located at 86 Trinity Place,
New York, New York 10006-1872. We intend to furnish our shareholders with annual
reports containing audited financial statements and make available quarterly
reports for the first three quarters of each year containing unaudited interim
financial information.
43
<PAGE>
INDEX TO FINANCIAL STATEMENTS
<TABLE>
<CAPTION>
Page
----
<S> <C>
Catalog.com, Inc.
Report of independent public accountants......................................... F-2
Balance sheets as of December 31, 1999 and June 30, 2000 (unaudited)............. F-3
Statements of operations for the years ended December 31, 1998, 1999 and
six-months ended June 30, 2000 and 1999 (unaudited)......................... F-5
Statement of stockholders' deficit for the years ended December 31, 1997, 1998,
1999 and six-months ended June 30, 2000 (unaudited)......................... F-6
Statements of cash flows for the years ended December 31, 1998, 1999 and
six-months ended June 30, 2000 and 1999 (unaudited).......................... F-7
Notes to financial statements.................................................... F-8
Network Wizards
Report of independent public accountants......................................... F-18
Statement of operations for the period from January 1, 1998 to July 30, 1998..... F-19
Statement of cash flows for the period from January 1, 1998 to July 30, 1998..... F-20
Notes to financial statements.................................................... F-21
</TABLE>
F-1
<PAGE>
Report of Independent Public Accountants
To the Board of Directors of
Catalog.com, Inc.:
We have audited the accompanying balance sheet of Catalog.com, Inc. (formerly
Ethos Communications Corp.) (an Oklahoma corporation) as of December 31, 1999,
and the related statements of operations, stockholders' deficit and cash flows
for each of the two years in the period ended December 31, 1999. These
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.
We conducted our audits in accordance with auditing standards generally accepted
in the United States. Those standards require that we plan and perform the
audit to obtain reasonable assurance about whether the financial statements are
free of material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements. An
audit also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis
for our opinion.
In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of Catalog.com, Inc. as of
December 31, 1999, and the results of its operations and cash flows for each of
the two years in the period ended December 31, 1999, in conformity with
accounting principles generally accepted in the United States.
/s/ Arthur Andersen LLP
Oklahoma City, Oklahoma,
February 18, 2000
F-2
<PAGE>
CATALOG.COM, INC.
BALANCE SHEETS
<TABLE>
<CAPTION>
December 31, June 30,
ASSETS 1999 2000
------ ------------ ------------
(Unaudited)
<S> <C> <C>
CURRENT ASSETS:
Cash $1,650,994 $ 867,513
Accounts receivable, net of allowance for doubtful accounts of $2,437 119,251 126,681
Prepaids and other 5,754 21,586
---------- ----------
Total current assets 1,775,999 1,015,780
---------- ----------
PROPERTY AND EQUIPMENT:
Computer equipment 882,850 1,166,571
Furniture and fixtures 110,381 143,845
Capital lease equipment 319,604 319,604
Leasehold improvements 12,102 70,938
---------- ----------
1,324,937 1,700,958
Less- Accumulated depreciation (779,417) (963,889)
---------- ----------
Net property and equipment 545,520 737,069
---------- ----------
OTHER ASSETS:
Customer list, net of accumulated amortization of $234,309 921,312 844,597
Software development costs, net of accumulated amortization of $239,916 189,873 193,957
Domain names, net of accumulated amortization of $8,274 126,726 109,803
Preferred stock issuance costs, net of amortization of $20,891 292,459 261,069
Deferred offering costs - 195,812
Other 53,773 62,912
---------- ----------
Total other assets 1,584,143 1,668,150
---------- ----------
Total assets $3,905,662 $3,420,999
========== ==========
</TABLE>
F-3
<PAGE>
CATALOG.COM, INC.
BALANCE SHEETS
<TABLE>
<CAPTION>
December 31, June 30,
LIABILITIES AND STOCKHOLDERS' DEFICIT 1999 2000
------------------------------------- ----------- -----------
(Unaudited)
<S> <C> <C>
CURRENT LIABILITIES:
Accounts payable $ 159,963 $ 222,522
Deferred revenue 318,496 375,592
Other accrued liabilities 9,424 8,416
Current maturities of long-term debt 142,708 146,006
Current maturities of capital lease obligations 59,578 10,345
----------- -----------
Total current liabilities 690,169 762,881
----------- -----------
OBLIGATIONS DUE AFTER ONE YEAR:
Long-term debt 613,471 542,328
COMMITMENTS (Notes 4 and 5)
SERIES B PREFERRED, $.01 par value; 800,000 shares authorized, 794,198 shares 3,573,891 3,573,891
issued and outstanding
STOCKHOLDERS' DEFICIT:
Common stock, $.01 par value; 19 million shares authorized, 3,395,332
shares issued and outstanding 33,953 33,983
Series A preferred stock, $.01 par value; 1 million shares authorized, no
shares issued and outstanding - -
Additional paid-in capital 1,056,924 1,111,894
Retained deficit (2,062,746) (2,603,978)
----------- -----------
Total stockholders' deficit (971,869) (1,458,101)
----------- -----------
Total liabilities and stockholders' deficit $ 3,905,662 $ 3,420,999
=========== ===========
</TABLE>
The accompanying notes are an integral part of these financial statements.
F-4
<PAGE>
CATALOG.COM, INC.
STATEMENTS OF OPERATIONS
<TABLE>
<CAPTION>
Six Months Ended
Year Ended December 31, June 30,
----------------------------- ----------------------------
1998 1999 1999 2000
---------- ----------- ---------- ----------
(Unaudited)
<S> <C> <C> <C> <C>
INTERNET AND ONLINE SERVICE REVENUES $1,912,744 $ 2,837,683 $1,283,003 $1,820,377
OPERATING COSTS AND EXPENSES:
Communications and operations 592,834 674,864 308,889 399,505
Sales and marketing 136,511 528,742 194,521 312,807
General and administrative 752,562 1,980,213 714,614 1,260,186
Depreciation and amortization 389,135 585,832 238,506 353,764
---------- ----------- ---------- ----------
Total operating costs and expenses 1,871,042 3,769,651 1,456,530 2,326,262
---------- ----------- ---------- ----------
Operating income (loss) 41,702 (931,968) (173,527) (505,885)
---------- ----------- ---------- ----------
OTHER (INCOME) AND EXPENSES:
Interest expense 86,441 132,179 73,520 42,532
Interest and other income (5,061) (47,385) (5,623) (38,575)
---------- ----------- ---------- ----------
Total other expenses (income) 81,380 84,794 67,897 3,957
---------- ----------- ---------- ----------
NET INCOME (LOSS) (39,678) (1,016,762) (241,424) (509,842)
DIVIDENDS ON PREFERRED STOCK (25,432) (84,573) (30,518) (31,390)
---------- ----------- ---------- ----------
NET INCOME (LOSS) APPLICABLE TO COMMON STOCKHOLDERS $ (65,110) $(1,101,335) $ (271,942) $ (541,232)
========== =========== ========== ==========
BASIC NET INCOME (LOSS) APPLICABLE TO COMMON $ (0.02) $ (0.37) $ (0.10) $ (0.16)
STOCKHOLDERS PER COMMON SHARE ========== =========== ========== ==========
DILUTED NET INCOME (LOSS) APPLICABLE TO COMMON $ (0.02) $ (0.37) $ (0.10) $ (0.16)
STOCKHOLDERS PER COMMON SHARE ========== =========== ========== ==========
BASIC WEIGHTED AVERAGE COMMON SHARES OUTSTANDING 3,424,974 2,970,890 2,637,134 3,395,777
========== =========== ========== ==========
DILUTED WEIGHTED AVERAGE COMMON SHARES OUTSTANDING 3,424,974 2,970,890 2,637,134 3,395,777
========== =========== ========== ==========
</TABLE>
The accompanying notes are an integral part of these financial statements.
F-5
<PAGE>
CATALOG.COM, INC.
STATEMENTS OF STOCKHOLDERS' DEFICIT
<TABLE>
<CAPTION>
Series A
Preferred
Stock Common Stock
------------------------- ----------------------
Shares Amount Shares Amount
--------- -------------- ----------- ---------
<S> <C> <C> <C> <C>
BALANCE, DECEMBER 31, 1997 - $ - 4,108,810 $ 41,088
Exchange of common stock for redeemable
convertible Series A preferred stock 675,255 433,085 (1,600,000) (16,000)
Dividend on Series A preferred stock - - - -
Net loss - - - -
-------- ------------- ---------- --------
BALANCE, DECEMBER 31, 1998 675,255 433,085 2,508,810 25,088
Common stock issued - - 259,500 2,595
Dividends on Series A preferred stock - - - -
Redemption of Series A preferred stock (675,255) (433,085) 627,022 6,270
Dividend on Series B preferred stock - - - -
Net loss - - - -
-------- ------------- ---------- --------
BALANCE, DECEMBER 31, 1999 - - 3,395,332 33,953
Common stock issued (unaudited) - - 3,000 30
Warrants issued (unaudited) - - - -
Dividend on Series B preferred stock (unaudited) - - - -
Net loss (unaudited) - - - -
-------- ------------- ---------- --------
BALANCE, JUNE 30, 2000 (unaudited) - $ - 3,398,332 $ 33,983
======== ============= ========== ========
<CAPTION>
Additional Total
Paid-in Retained Stockholders'
Capital Deficit Deficit
----------- ------------- -------------
<S> <C> <C> <C>
BALANCE, DECEMBER 31, 1997 $ 477,204 $ (524,301) $ (6,009)
Exchange of common stock for redeemable
convertible Series A preferred stock (452,000) (372,000) (406,915)
Dividend on Series A preferred stock - (25,432) (25,432)
Net loss - (39,678) (39,678)
---------- ----------- -----------
BALANCE, DECEMBER 31, 1998 25,204 (961,411) (478,034)
Common stock issued 604,905 - 607,500
Dividends on Series A preferred stock - (63,682) (63,682)
Redemption of Series A preferred stock 426,815 - -
Dividend on Series B preferred stock - (20,891) (20,891)
Net loss - (1,016,762) (1,016,762)
---------- ----------- -----------
BALANCE, DECEMBER 31, 1999 1,056,924 (2,062,746) (971,869)
Common stock issued (unaudited) 2,970 - 3,000
Warrants issued (unaudited) 52,000 - 52,000
Dividend on Series B preferred stock (unaudited) - (31,390) (31,390)
Net loss (unaudited) - (509,842) (509,842)
---------- ----------- -----------
BALANCE, JUNE 30, 2000 (unaudited) $1,111,894 $(2,603,978) $(1,458,101)
========== =========== ===========
</TABLE>
The accompanying notes are an integral part of these financial statements.
F-6
<PAGE>
CATALOG.COM, INC.
STATEMENTS OF CASH FLOWS
<TABLE>
<CAPTION>
Six Months Ended
Year Ended December 31, June 30,
--------------------------- ----------------------
1998 1999 1999 2000
----------- ----------- --------- ----------
(Unaudited)
<S> <C> <C> <C> <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income (loss) $ (39,678) $(1,016,762) $(241,424) $ (509,842)
Adjustments to reconcile net income (loss) to net cash
provided by (used in) operations-
Depreciation and amortization 389,135 585,832 238,506 353,764
Non-cash compensation - warrants - - - 52,000
Changes in current assets and liabilities-
Increase in accounts receivable (14,879) (76,447) (47,226) (7,430)
(Increase) decrease in prepaids and other (1,337) 2,500 (30,650) (15,832)
Increase in accounts payable 38,249 70,400 155,562 62,221
Increase in deferred revenue 77,194 46,785 38,860 57,096
Increase (decrease) in other accrued liabilities 222 4,030 (345) (669)
----------- ----------- --------- ----------
Net cash provided by (used in) operating activities 448,906 (383,662) 113,283 (8,692)
----------- ----------- --------- ----------
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchase of property and equipment (52,290) (515,139) (321,892) (376,020)
Acquisition of web hosting assets (1,180,000) - - -
Acquisition of domain names (10,000) (125,000) - -
Non-compete agreement (10,000) - - -
Trademark registration - (6,751) - (888)
Software development costs (166,917) (107,436) (48,960) (73,889)
Other non-current assets - (14,010) - (14,100)
----------- ----------- --------- ----------
Net cash used in investing activities (1,419,207) (768,336) (370,852) (464,897)
----------- ----------- --------- ----------
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from issuance of short-term debt - 1,400,000 - -
Repayment of note payable - shareholder (9,195) (40,583) (40,583) -
Repayment of long-term debt (90,332) (568,351) (72,000) (67,848)
Proceeds from issuance of long-term debt 1,274,062 44,964 - -
Payments of capital lease obligations (113,474) (108,357) (52,170) (49,232)
Proceeds from issuance of common stock - 607,500 607,500 3,000
Proceeds from issuance of preferred stock - 1,860,541 - -
Deferred offering costs - - (43,941) (195,812)
Redemption of Series A preferred stock - (467,952) - -
Series A preferred stock dividends - (28,077) - -
----------- ----------- --------- ----------
Net cash provided by (used in) financing activities 1,061,061 2,699,685 398,806 (309,892)
----------- ----------- --------- ----------
NET INCREASE (DECREASE) IN CASH 90,760 1,547,687 141,237 (783,481)
CASH, beginning of period 12,547 103,307 103,307 1,650,994
----------- ----------- --------- ----------
CASH, end of period $ 103,307 $ 1,650,994 $ 244,544 $ 867,513
=========== =========== ========= ==========
SUPPLEMENTAL CASH FLOW INFORMATION:
Interest paid $ 81,646 $ 132,041 $ 73,721 $ 42,871
Income taxes paid $ - $ - $ - $ -
NON-CASH FINANCING ACTIVITIES:
Series A preferred stock dividend $ 25,432 $ 35,605 $ 30,518 $ -
Series B preferred stock dividend $ - $ 20,891 $ - $ 31,390
Conversion of short-term debt to Series B preferred stock $ - $ 1,400,000 $ - $ -
</TABLE>
The accompanying notes are an integral part of these financial statements.
F-7
<PAGE>
CATALOG.COM, INC.
NOTES TO FINANCIAL STATEMENTS
1. ORGANIZATION:
-------------
Catalog.com, Inc. (the "Company"), formerly Ethos Communications Corp.,
based in Oklahoma City, Oklahoma, was incorporated in Oklahoma on February 28,
1996, and provides Internet services including an online catalog search engine
(Catalog.com), Internet access, web hosting and Internet application
development. The Company conducts its business within one industry segment with
web hosting customers in all 50 states and 50 foreign countries. Internet
access services are provided in the Dallas/Ft. Worth, Texas, Oklahoma City and
Tulsa, Oklahoma markets.
The Company is the successor to the operations of Washita Communications,
LLC ("Washita"). Washita was owned by the current majority stockholders of
Catalog.com. Effective February 29, 1996, the assets and liabilities of Washita
and $468,000 from BancFirst Investment Corporation, were exchanged for common
stock in the Company. On July 31, 1998, the Company purchased certain fixed
assets, accounts receivable, web hosting assets and electronic commerce assets
from a sole proprietor for $1.2 million ("Network Wizards Assets"). Included in
these assets were the rights to the domain name "Catalog.com." Upon completion
of this purchase, the Company began doing business as Catalog.com. Effective
April 14, 1999, the Company changed its name to Catalog.com, Inc.
The Company's future success is dependent on continued growth in the use of
the Internet and on its ability to retain existing customers while continuing to
attract new customers. The market for Internet services is characterized by
rapidly changing technology, standards, services and products. The Company's
success will depend, in part, on its ability to market its services effectively,
retain its customer base, and to continue to develop its technical
infrastructure and solutions.
All per share amounts for the Company's common stock and Series B preferred
stock have been retroactively adjusted to reflect the Company's stock split,
discussed in Note 11.
2. SUMMARY OF SIGNIFICANT ACCOUNTING AND REPORTING POLICIES:
---------------------------------------------------------
Interim Financial Statements
The interim financial statements as of June 30, 2000, and for the six-month
periods ended June 30, 1999 and 2000, are unaudited, and certain information and
footnote disclosures normally included in financial statements prepared in
accordance with accounting principles generally accepted in the United States
have been omitted. In the opinion of management, all adjustments, consisting of
normal recurring adjustments, necessary to fairly present the financial
position, results of operations and cash flows with respect to the interim
financial statements have been included.
Property and Equipment
Property and equipment are recorded at cost. Major additions and
improvements are capitalized at cost, while maintenance and repairs which do not
extend the useful lives of the respective assets are expensed. When assets are
sold or retired, cost and accumulated depreciation are removed from the
respective accounts. Any gains or losses resulting from disposal are included
in other income. Depreciation is provided over the assets' estimated useful
lives using the straight-line method of depreciation. The estimated useful
lives of assets are as follows:
Years
-----
Computer equipment 3
Furniture and fixtures 5
Leasehold improvements 5-6
F-8
<PAGE>
Depreciation of property and equipment was approximately $229,500 and
$284,000 for the years ended December 31, 1998 and 1999, respectively.
Software Development Costs
The Company's online service is comprised of various features which
contribute to the overall functionality of the Catalog.com website. The Company
capitalizes costs incurred in the development of software used in the sale of
its services. Capitalized costs include direct labor and related overhead for
software produced by the Company and the cost of software purchased from third
parties. Research and development costs are expensed as incurred until
technological feasibility of the software has been established. Once
technological feasibility has been established, such costs are capitalized until
the software is available for its intended use. Software development costs are
amortized using the straight-line method over a maximum of three years or the
expected life of the product, whichever is less. Accumulated amortization of
$239,916 is deducted from software development costs on the accompanying balance
sheet at December 31, 1999. Amortization expense relating to software
development costs totaled approximately $85,000 and $119,000 during 1998 and
1999, respectively.
Effective January 1, 1998, the Company adopted Statement of Position 98-1
("SOP 98-1"), "Accounting for the Cost of Computer Software Developed or
Obtained for Internal Use." SOP 98-1 provides guidance over accounting for
computer software developed or obtained for internal use including the
requirement to capitalize specified costs and amortization of such costs. The
Company's adoption of SOP 98-1 did not have a material effect on the Company's
capitalization policy, operations or financial position.
Customer List
Customer list capitalized cost relates to the portion of the total purchase
price of the Network Wizards Assets purchased in 1998 allocated to the customer
base acquired in the acquisition. Customer list is being amortized on a
straight-line basis over a 7-year period. Amortization expense of the customer
list during 1998 and 1999 totaled approximately $69,200 and $165,100,
respectively.
Domain Names
Domain names capitalized cost consist of the purchase price paid by the
Company to acquire rights to domain names such as "catalog.net," "mycatalog.com"
and "catalog.com." Domain names are amortized on a straight-line basis over a
7-year period. Amortization expense for domain names during 1998 and 1999
totaled approximately $600 and $7,700, respectively.
Other Assets
Other assets consist primarily of trademark rights, deferred charges, and
deposits. The trademark rights are net of accumulated amortization of $2,126,
and are being amortized over 15 years. Deferred charges relate to costs
incurred in connection with the Company's borrowing under the United States
Small Business Administration loan. These costs are being amortized over the
life of the loan and are shown net of accumulated amortization of $5,244 in the
accompanying balance sheet. Deposits represent security deposits on the
Company's leased facilities.
Revenue Recognition
Internet access and web hosting services, subscription and usage fees are
earned over the period services are provided which is generally one month to one
year. Service fees are billed in advance and are recognized over the period the
service is provided. Billings in advance of revenues being earned are recorded
as deferred revenue in the accompanying balance sheets.
No one customer accounted for 10% or more of net revenues during 1998 or
1999.
F-9
<PAGE>
Advertising Costs
Advertising costs are charged to operations when incurred. Advertising
expense during 1998 and 1999 totaled approximately $12,800 and $335,000,
respectively.
Income Taxes
Deferred income taxes are provided to reflect the future tax consequences
of differences between the tax bases of assets and liabilities and their
reported amounts in the financial statements. Deferred income tax assets and
liabilities are computed using the currently enacted tax laws and rates that
apply to the periods in which they are expected to affect taxable income.
Income tax expense is the current tax payable or refundable for the period plus
or minus the net change in the deferred tax assets and liabilities.
Deferred taxes are classified as current or noncurrent, depending on the
classification of the assets and liabilities to which they relate. Deferred
taxes arising from temporary differences that are not related to an asset or
liability are classified as current or noncurrent depending on the period in
which the temporary differences are expected to be used. A valuation allowance
is established when it is more likely than not that some portion or all of the
deferred tax assets will not be realized.
Fair Value of Financial Instruments
The Company's financial instruments consist primarily of cash, trade
receivables, trade payables, capital lease obligations and bank debt. The
carrying value of cash, trade receivables and trade payables are considered to
be representative of their respective fair values, due to the short maturity of
these instruments. The fair value of capital lease obligations and bank debt
approximates its carrying value based on the borrowing rates currently available
to the Company for leases and bank loans with similar terms and maturities.
Concentration and Credit Risk
Financial instruments which potentially subject the Company to
concentrations of credit risk consist principally of cash and trade receivables.
Concentration of credit risk with respect to trade receivables is limited as the
outstanding total represents a large number of customers with individually small
balances. The Company does not require collateral or other security against
trade receivable balances; however, it does maintain reserves for potential
credit losses and such losses have been within management's expectations.
Loss Per Common Share
The Company computes basic and diluted loss per common share in accordance
with Statement of Financial Accounting Standards No. 128 ("SFAS 128"), "Earnings
per Share." SFAS 128 requires the Company to report both basic loss per share,
which is based on the weighted average number of common shares outstanding, and
diluted loss per share, which is based on the weighted average number of common
shares outstanding and all potentially dilutive common stock equivalents
outstanding. Diluted loss per common share has been omitted because the impact
of stock options, warrants and convertible preferred stock on the Company's loss
per common share is anti-dilutive.
Use of Estimates
The preparation of financial statements in conformity with accounting
principles generally accepted in the United States requires management to make
estimates and assumptions that affect the reported amounts of assets and
liabilities and the disclosure of contingent assets and liabilities at the date
of the financial statements. Actual results could differ from those estimates.
Comprehensive Loss
In 1998, the Company adopted SFAS No. 130 "Reporting Comprehensive Income."
Net loss for the periods ended December 31, 1998 and 1999, are the same as
comprehensive loss defined pursuant to SFAS No. 130.
F-10
<PAGE>
Business Segments
The Company operates in one business segment pursuant to Statement of
Financial Accounting Standards ("SFAS") No. 131, "Disclosures about Segments of
an Enterprise and Related Information."
Recently Issued Accounting Pronouncements
In December 1999, the U.S. Securities and Exchange Commission ("SEC")
released Staff Accounting Bulletin No. 101, "Revenue Recognition in Financial
Statements" (SAB101), which clarifies the SEC's views on revenue recognition.
The Company believes its existing revenue recognition policies and procedures
are in compliance with SAB101 and therefore, SAB101's adoption will have no
material impact on the Company's financial condition, results of operations or
cash flows.
3. LONG-TERM DEBT:
---------------
The Company's long-term debt at December 31, 1999, consists of the
following:
Line of credit agreement (a) $ -
Promissory note with a stockholder (b) -
SBA loan with a bank (c) 714,497
Term loan with a bank (d) -
Note payable (e) 41,682
---------
Total long-term debt 756,179
Less- Current maturities (142,708)
---------
Long-term debt $ 613,471
=========
(a) In October 1996, the Company entered into a revolving line of credit
agreement with a bank which is an affiliate of a stockholder of the
Company. Under the revolving line of credit, the Company could borrow up to
$100,000. Borrowings bear interest at a rate of 2% over the prime rate of
larger commercial banks. The outstanding principal plus all accrued
interest as of April 30, 1997, was due in 24 monthly payments beginning May
30, 1997, and continuing on the 30th day of each month until maturity on
April 30, 1999. Borrowings under this agreement were secured by all
furniture, fixtures, equipment, software, inventory and accounts of the
Company. During 1999, the outstanding balance was paid in full and the line
expired.
(b) In February 1996, the Company borrowed $64,000 under an unsecured
promissory note, bearing no interest, with a stockholder of the Company.
The bank, its affiliate, and the Company share a common director. Principal
payments of $3,556 were due monthly with the remaining balance due at
maturity on December 1, 1997. On December 1, 1997, the note was amended to
provide for 10% interest until paid in full with no stated maturity date or
mandatory principal payments. During 1999, the outstanding balance was paid
in full as a condition of the redemption of the Series A Preferred Stock
issued to the bank's affiliate in 1998 (see Note 7).
(c) On July 31, 1998, the Company borrowed $1,000,000 under a United States
Small Business Administration loan through a bank which is an affiliate of
a stockholder of the Company. The note bears interest at a rate equal to
Wall Street Journal prime plus 2.5% adjusted quarterly (10.75% at December
31, 1999). Principal and interest payments of $17,123 are due monthly until
maturity on July 31, 2005. The note is secured by all assets of the Company
and a personal guarantee of the Chief Executive Officer of the Company.
During December 1999, the Company made an additional principal payment of
$132,733 on the outstanding balance.
(d) On July 28, 1998, the Company borrowed $300,000 under a note payable to a
bank which is an affiliate of a stockholder. The note bears interest at a
10% fixed rate with interest payments due monthly. Four principal payments
of $60,000 were due annually beginning July 28, 1999, with a fixed
principal and
F-11
<PAGE>
interest payment of $60,500 due at maturity on July 28, 2003. In addition,
contemporaneous with the Company's redemption of the Series A Preferred,
all outstanding principal and interest was required by the Share Exchange
Agreement to be paid under this note. The note is secured by a personal
guarantee of the Chief Executive Officer of the Company. During 1999, the
outstanding balance was paid in full in connection with the redemption of
the Series A Preferred discussed in Note 7.
(e) In August 1999, the Company borrowed $44,965 under two unsecured notes
payable with a finance company. The notes bear interest at a 10.26% fixed
rate with interest and principal payments of $953 due monthly until
maturity on July 31, 2004.
On July 23, 1999, the Company borrowed $1,400,000 under a bridge loan
agreement with eight individuals (the "Bridge Loans"). The Bridge Loans bore
interest at a fixed rate of 7.0% with interest payments due on the last day of
the year. A director of the Company held $150,000 of these Bridge Loans. All
principal, plus any accrued interest, was due on the earlier of a Qualified
Private Placement or July 23, 2000. The Bridge Loans were convertible to
preferred stock at a price per preferred share equal to $4.50, as adjusted for
the stock split, upon the closing of any qualified private placement offering
provided that the Company was in compliance with the terms of the loan
agreement. Proceeds from the Bridge Loans were used to fund the required cash
component of the Series A preferred stock redemption, pay all Mandatory and
Accrued Dividends and pay off the $300,000 of outstanding indebtedness and
accrued interest under the Company's term loan described in (d). On August 25,
1999, the Bridge Notes were converted into 311,114 shares of Series B preferred
stock.
The annual maturities of long-term debt at December 31, 1999, are as
follows:
2000 $142,708
2001 158,787
2002 176,679
2003 196,587
2004 and thereafter 81,418
--------
Total $756,179
========
4. CAPITAL LEASE OBLIGATIONS:
--------------------------
The Company leases computer equipment under three capital leases each
expiring in 2000. The assets and liabilities under these capital leases are
recorded at the lower of the present value of the minimum lease payments or the
fair value of the assets. The assets are depreciated over the lower of their
related lease terms or their estimated useful lives.
Minimum future lease payments under capital leases as of December 31, 1999,
are:
2000 $60,871
Less - Amount representing interest (1,293)
-------
Present value of net minimum lease payment $59,578
=======
Interest rates on capitalized leases vary from 7.05% to 7.31% and are
imputed based on the lower of the Company's incremental borrowing rate at the
inception of each lease or the lessor's implicit rate of return.
F-12
<PAGE>
5. COMMITMENTS:
The Company has operating leases on facilities and certain equipment. At
December 31, 1999, lease rental commitments under noncancelable leases with
original terms in excess of one year are as follows:
2000 $ 246,308
2001 214,182
2002 188,429
2003 182,029
2004 143,883
2005 and thereafter 27,020
----------
Total $1,001,851
==========
6. INCOME TAXES:
-------------
The differences between the provision for income taxes at the expected
Federal statutory rates and the provision for income taxes recorded in the
statements of operations are summarized as follows:
<TABLE>
<CAPTION>
Year Ended December 31,
-----------------------
1998 1999
--------- ----------
<S> <C> <C>
Federal income tax provision (benefit) at statutory rates $(13,490) $(345,699)
State income taxes, net of Federal income tax benefit (1,591) (40,670)
Nondeductible expenses 3,142 2,366
Tax exempt interest - (15,831)
Change in valuation allowance 11,939 399,834
-------- ---------
Provision for income taxes $ - $ -
======== =========
</TABLE>
The significant components of the Company's deferred tax assets and
liabilities as of December 31, 1999, are as follows:
Deferred tax assets:
Deferred revenue $ 121,028
Depreciation 55,912
Amortization of intangibles 44,852
Net operating losses 332,263
Other 3,766
---------
Gross deferred tax assets 557,821
---------
Deferred tax liabilities:
Other 261
---------
Less - Valuation allowance (557,560)
---------
Total deferred tax assets $ -
=========
A valuation allowance has been established due to the uncertainty of
realizing certain loss carryforwards and other deferred tax assets. The
establishment of the valuation allowance has not resulted in a current or
deferred income tax provision or benefit. The valuation allowance was
established in 1996 and increased in 1998 and 1999 because of temporary
differences that increased the recorded deferred tax assets.
F-13
<PAGE>
For income tax purposes, the Company has net operating loss carryforwards
of approximately $874,000 which begin to expire in year 2013.
7. STOCKHOLDERS' DEFICIT AND PREFERRED STOCK:
------------------------------------------
Upon its incorporation, the Company was authorized to issue up to 40,000
shares of common stock and 10,000 shares of preferred stock, both classes with a
par value of $1.00. On May 22, 1997, the Company's Board of Directors increased
the total authorized number of shares to 20 million shares consisting of 19
million shares of common stock and 1 million shares of preferred stock. In
addition, the par value on both classes of stock was changed to $.01 per share.
On May 28, 1997, the Company effected a 200 for 1 stock split of the
Company's $.01 par value common stock. As a result of the split, 3,980,000
additional shares were issued, and additional paid-in capital was reduced by
$20,000, offset by an increase in common stock at par.
On July 23, 1998, the Board of Directors designated 675,255 shares of the
Company's $.01 par value preferred stock as Series A Redeemable Convertible
Preferred Stock ("Series A Preferred"). Cumulative dividends on the Series A
Preferred were to be declared annually and paid out of funds legally available
at the rate per annum of $.0208 per share ("Mandatory Dividends"). In addition,
the holders of Series A Preferred Stock were to be entitled to receive, out of
funds legally available, annual dividends at the rate per annum of $.0208 per
share, when, as and if declared by the Board of Directors (the "Elective
Dividend"). Unpaid Mandatory and Elective Dividends were to accrue from day to
day, whether or not earned or declared, and were to be cumulative.
The Holder of the Series A Preferred Stock had the right at its option at
any time prior to the issuance by the Company of a redemption notice or an
initial public offering ("IPO") notice to convert all, but not less than all, of
such shares of Series A Preferred into an equal number of fully paid and
nonassessable shares of common stock.
The Company had the right at any time to redeem all, but not less than all,
of the issued and outstanding shares of Series A Preferred Stock by paying
$467,952 cash ($.693 per preferred share) plus all unpaid dividends, whether or
not declared, computed to such redemption date and issuing to the holders of
Series A Preferred a certain number of shares of common stock. The number of
common shares required to be issued upon redemption by the Company was as
follows:
Number of
Redemption Date Common Shares
--------------- -------------
On or before July 31, 1999 627,022
August 1, 1999 through July 31, 2000 835,966
August 1, 2000 through July 31, 2001 1,074,870
After July 31, 2001 1,350,510
On July 28, 1998, the Company entered into a Share Exchange Agreement with
a stockholder whereby the Company issued 675,255 shares of Series A Preferred in
exchange for 1,600,000 shares of common stock held by the stockholder. The
stockholder is an affiliate of the Company's bank lender. As a result of the
exchange, the Series A Preferred was valued at $433,085 or $1.24 per preferred
share with the cash redemption feature of $406,915 (discounted from first
redemption date). The Company determined the value of the common stock received
to be $840,000 based on the features of the common stock/preferred stock
exchange. The value of the Series A Preferred was determined to be the value of
common stock received, less the cash redemption feature at the date of the
exchange. During 1998 and 1999, the Company recorded dividends of $25,432 and
$35,605, respectively, associated with the cash redemption feature of the Series
A preferred stock.
On April 2, 1999, the Company issued 252,000 shares of common stock, $.01
par value for $630,000.
F-14
<PAGE>
On April 12, 1999, the Company's Board of Directors increased the total
authorized number of shares of the Company to 21 million shares consisting of 19
million shares of common stock and 2 million shares of preferred stock.
On July 28, 1999, the Company redeemed and cancelled all 675,255
outstanding shares of the Series A Preferred at a total redemption price of
$467,952 in cash plus the issuance of 627,022 shares of common stock as provided
for by the preferred stock redemption features. The 627,022 shares of common
stock were recorded at $433,085, the carrying value of the preferred stock at
the date of redemption. In addition, the Company declared and paid cash
dividends totaling $28,077. As required by the Share Exchange Agreement and as
a condition of the redemption, the Company repaid the $300,000 loan from the
bank affiliated with the Series A Preferred stockholder.
On August 25, 1999, the Board of Directors designated 800,000 shares of the
Company's $.01 par value preferred stock as Series B Convertible Preferred Stock
("Series B Preferred"). Dividends upon the Series B Preferred Stock shall be
paid out of funds legally available annually beginning on August 1, 2001, at the
rate per annum of $.27 per share ("Mandatory Dividend" and collectively the
"Mandatory Dividends"). In addition, commencing on August 1, 2001, the holders
of Series B Preferred shall be entitled to receive, out of funds legally
available additional annual dividends at the rate per annum of $.27 per share,
when, as and if declared by the Board of Directors. All dividends accrue from
day to day, whether or not earned or declared and are cumulative from August 1,
2001.
The holders of the Series B Preferred have the right, at their option at
any time, to convert any such shares of Series B Preferred into such number of
shares of common stock as is obtained by multiplying the number of shares of
Series B Preferred so to be converted by the conversion price of $4.50 per
share, as adjusted for the 2 for 1 stock split. On July 31, 2004, the Company
must redeem any outstanding shares of the Series B Preferred at a redemption
price of $4.50 per share.
On August 25, 1999, the Company entered into a Share Exchange Agreement
with the bridge loan holders whereby the Company converted the $1.4 million of
bridge loans into 311,114 shares of Series B Preferred Stock. During 1999, the
Company also issued 483,084 shares of Series B Preferred for $1,860,541, net of
issuance costs of $313,350. The Series B Preferred are recorded at their
redemption value with the issuance cost reflected in other assets on the
accompanying December 31, 1999 balance sheet. The preferred stock issuance
costs are being amortized over a 5-year period as a preferred stock dividend.
As of December 31, 1999, the Company had outstanding warrants to purchase
25,000 and 112,752 shares of the Company's common stock and Series B preferred
stock, respectively, each at a price of $4.50 per share. These warrants were
issued at various dates from August through October of 1999, are exercisable
upon issuance and expire at various dates through 2006.
8. PURCHASE OF WEB HOSTING ASSETS:
-------------------------------
On July 31, 1998, the Company acquired substantially all of the assets of a
web hosting business operated by a sole proprietor for $1.2 million ("Lotter
Assets"). The acquisition was accounted for using the purchase method, with the
purchase price allocated to assets and liabilities acquired based on their
respective fair values at the date of acquisition and, accordingly, the
accompanying statements of operations do not include any revenues or expenses
related to the acquisition prior to the acquisition date. Of the total purchase
price, approximately $10,000 was allocated to non-compete agreement,
approximately $10,000 was allocated to domain name, and the remainder was
allocated to customer list. Following are the Company's unaudited pro forma
results for 1998 assuming the acquisition occurred on January 1, 1998 (in
thousands):
F-15
<PAGE>
Pro forma:
Net revenues $2,206
Net loss $ (221)
Net loss applicable to common stockholders $ (246)
Basic net loss applicable to common stockholders
per common share $ (.07)
These unaudited pro forma results have been prepared for comparative
purposes only and do not purport to be indicative of the results of the results
of operations, which would have actually resulted had the purchase occurred on
the date indicated, or which may result in the future.
9. EMPLOYEE BENEFIT PLAN:
----------------------
Effective January 1, 1998, the Company adopted a 401(k) Profit Sharing Plan
and Trust (the "401(k) Plan"). Contributions to the 401(k) Plan are made at the
discretion of the Company. Any contributions are allocated to the participants'
individual accounts based on the ratio of the participant's compensation to
total participant compensation. Employees become eligible for participation in
the 401(k) Plan upon employment with the Company and attaining the age of 21.
Employees can make contributions to the 401(k) Plan up to 12% of their
compensation. Upon a discretionary contribution by the Company, participants
will vest in the Company contribution at a rate of 20% for each full year of
continuous service beginning in year two of employment. Amounts forfeited are
allocated annually to the remaining participants in the same manner as the
Company's contribution. During 1998 and 1999, the Company made no discretionary
contributions to the 401(k) Plan.
10. STOCK BASED COMPENSATION:
-------------------------
On May 22, 1997, the Company's Board of Directors approved The Ethos
Communication Corp., subsequently renamed Catalog.com, 1997 Stock Option Plan
(the "1997 Plan") and set aside 200,000 shares of common stock to be reserved
for issuance under the plan.
The Company accounts for this plan under APB Opinion No. 25, under which no
compensation cost has been recognized. Had compensation cost for these plans
been determined consistent with FASB Statement No. 123, the Company's net income
and loss per common share would have been reduced to the following pro forma
amounts (in thousands of dollars):
1998 1999
--------- -----------
Net loss applicable to common stockholders:
As reported $ (65,110) $(1,101,335)
========= ===========
Pro forma $(105,135) $(1,524,973)
========= ===========
Basic net loss applicable to common
stockholders per common share:
As reported $ (0.02) $ (0.37)
========= ===========
Pro forma $ (0.03) $ (0.51)
========= ===========
Diluted net loss per common share has been omitted because the impact of
common stock equivalents is anti-dilutive.
On June 4, 1997, 132,000 options were granted with an exercise price of
$1.00 per share. The exercise price was based upon the fair market value of a
share of common stock at the date the option is granted. The options vest 25%
per year beginning on the first anniversary of the date the options were granted
such that options are fully vested four years from the date of the grant.
Participants may exercise 100% of vested options in any given year. Each option
may be exercised during a period of ten years from the date of the grant of the
option.
F-16
<PAGE>
In March 1999, 7,500 vested stock options were exercised at $1.00 per share
by an employee of the Company. In April and June 1999, an additional 29,000 and
61,500 stock options, respectively, were granted under the 1997 plan with a
$2.50 per share exercise price. Of the stock options granted under the 1997
plan, 3,000 and 25,500 were subsequently forfeited in 1998 and 1999,
respectively. No compensation expense was recognized for the grants.
Effective October 1, 1999, the Company's Board of Directors approved the
Catalog.com 1999 Stock Option Plan (the "1999 Plan") and set aside 340,000
shares of common stock to be reserved for issuance under the plan.
In October 1999, 255,000 stock options were granted under the 1999 Plan
with a $4.50 per share exercise price and 40,000 with a $4.95 per share exercise
price. None of these options have been exercised or forfeited as of December
31, 1999, and no compensation expense was recognized for the grants. The
options vest 25% per year beginning on the first anniversary of the date the
options were granted such that options are fully vested four years from the date
of the grant.
11. SUBSEQUENT EVENT:
-----------------
The Company is in the process of filing a form SB-2 registration statement
to issue 1,000,000 shares of common stock to the public. Prior to the
registration becoming effective, a 2 for 1 stock split of the common stock will
occur, and upon the registration becoming effective the Series B Preferred will
be converted to 794,198 shares of common stock. Per-share and share amounts
relating to both common stock and Series B Preferred stock in the accompanying
financial statements have been adjusted for the split. Offering costs incurred
in connection with the offering are recorded as deferred offering costs on the
accompanying unaudited June 30, 2000, balance sheet until the offering is
completed. Upon completion of the offering, the deferred offering costs will be
netted against the proceeds received from the offering, within the stockholders'
deficit section of the balance sheet. If the offering is unsuccessful, the
deferred offering costs will be expensed.
F-17
<PAGE>
Report of Independent Public Accountants
To Network Wizards:
We have audited the accompanying statements of operations and cash flows of
Network Wizards ("Network Wizards") a sole proprietorship for the period from
January 1, 1998, through July 30, 1998. These financial statements are the
responsibility of Network Wizards' management. Our responsibility is to express
an opinion on these statements based on our audit.
We conducted our audit in accordance with auditing standards generally
accepted in the United States. Those standards require that we plan and perform
the audit to obtain reasonable assurance about whether the financial statements
are free of material misstatement. An audit includes examining, on a test
basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall
statement presentation. We believe that our audit provides a reasonable basis
for our opinion.
In our opinion, the financial statements referred to above present fairly,
in all material respects, the operations and cash flows of Network Wizards for
the period from January 1, 1998, through July 30, 1998, in conformity with
accounting principles generally accepted in the United States.
Oklahoma City, Oklahoma,
May 22, 2000
F-18
<PAGE>
NETWORK WIZARDS
STATEMENT OF OPERATIONS
FOR THE PERIOD FROM JANUARY 1, 1998, THROUGH JULY 30, 1998
<TABLE>
<S> <C>
REVENUES $304,873
OPERATING COSTS AND EXPENSES:
Communications and operations 27,662
General and administrative 318,299
Depreciation 17,859
--------
Total operating costs and expenses 363,820
--------
NET LOSS $(58,947)
========
</TABLE>
The accompanying notes are an integral part of this financial statement.
F-19
<PAGE>
NETWORK WIZARDS
STATEMENT OF CASH FLOWS
FOR THE PERIOD FROM JANUARY 1, 1998, THROUGH JULY 30, 1998
<TABLE>
<S> <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss $(58,947)
Adjustments to reconcile net loss to net cash used in operations-
Depreciation 17,859
Changes in current assets and liabilities-
Increase in accounts receivable (209)
Increase in accounts payable 25,858
Increase in deferred revenue 630
--------
Net cash used in operating activities (14,809)
--------
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchase of property and equipment (4,046)
--------
CASH FLOWS FROM FINANCING ACTIVITIES -
--------
NET DECREASE IN CASH (18,855)
CASH, beginning of period 27,611
--------
CASH, end of period $ 8,756
========
</TABLE>
The accompanying notes are an integral part of this financial statement.
F-20
<PAGE>
NETWORK WIZARDS
NOTES TO THE FINANCIAL STATEMENTS FOR THE
PERIOD FROM JANUARY 1, 1998, THROUGH JULY 30, 1998
1. BASIS OF PRESENTATION:
----------------------
Mark Lotter, an individual doing business as "Network Wizards," is a sole
proprietor that began operations in Menlo Park, California in 1994. Network
Wizards (the "Company") primarily provides web site hosting, consultation
services and some custom construction of hardware components.
The Company's web hosting customers are located primarily throughout the
United States and Japan. On July 31, 1998, all web hosting assets, including
the rights to the Catalog.com domain name and the customer list of the Company,
were sold to Ethos Communications Corp. for $1,200,000. Revenues associated
with the web hosting assets totaled approximately $294,000 for the period of
January 1, 1998, through July 30, 1998.
2. SUMMARY OF SIGNIFICANT ACCOUNTING AND REPORTING POLICIES:
---------------------------------------------------------
Property and Equipment
Property and equipment are recorded at cost. Major additions and
improvements are capitalized at cost, while maintenance and repairs which do not
extend the useful lives of the respective assets are expensed. When assets are
sold or retired, cost and accumulated depreciation are removed from the
respective accounts. Any gains or losses resulting from disposal are included
in other income. Depreciation is provided over the assets' estimated useful
lives using the straight-line method of depreciation. The estimated useful
lives of assets are as follows:
Years
-----
Computer equipment 3
Furniture and fixtures 3
Revenue Recognition
Internet access and web hosting services encompass subscription and usage
fees earned over the period services are provided which is generally one month
to one year. Service fees are billed in advance and are recognized over the
period the service is provided. Billings in advance of revenues being earned are
deferred and recognized as revenue when earned.
For the period ended July 30, 1998, one customer accounted for
approximately 35 percent of revenues.
Fair Value of Financial Instruments
The Company's financial instruments consist primarily of cash, trade
receivables and trade payables. The carrying value of cash, trade receivables
and trade payables are considered to be representative of their respective fair
values, due to the short maturity of these instruments.
F-21
<PAGE>
Concentration and Credit Risk
Financial instruments which potentially subject the Company to
concentrations of credit risk consist principally of cash and trade receivables.
Concentration of credit risk with respect to trade receivables is limited as the
outstanding total represents a large number of customers with individually small
balances. The Company does not require collateral or other security against
trade receivable balances; however, it does maintain reserves for potential
credit losses and such losses have been within management's expectations.
Use of Estimates
The preparation of the financial statements in conformity with accounting
principles generally accepted in the United States requires Network Wizards to
make estimates and assumptions that affect the amounts reported in the financial
statements and accompanying notes. Actual results could differ from those
estimates.
Business Segments
The Company operates in one business segment pursuant to Statement of
Financial Accounting Standards ("SFAS") No. 131, "Disclosures about Segments of
an Enterprise and Related Information."
Income Taxes
No provision for income taxes is provided in the accompanying financial
statements as income taxes, if any, are payable by the individual taxpayer under
the Internal Revenue Code.
3. ALLOCATED COSTS:
----------------
Included in general and administrative expenses for the period ended July
30, 1998, is approximately $13,000 of costs associated with the use of the
proprietor's home for conducting business. Also included in the allocated
amount is depreciation for the home, home mortgage interest, real estate taxes
and indirect utilities. Costs are allocated based upon the percentage of the
home utilized in the conduct of business (35.41% during the period ended July
30, 1998).
4. PROPRIETOR COMPENSATION:
------------------------
The accompanying statement of operations for the period ended July 30,
1998, includes approximately $217,000 of compensation to the sole proprietor
which is included in general and administrative expense.
F-22
<PAGE>
================================================================================
<LOGO>
CATALOG.COM, INC.
1,000,000 Shares
of
Common Stock
___________________________
PROSPECTUS
___________________________
Institutional Equity Corporation
1-877-467-7891
Capital West Securities, Inc.
1-877-664-6644
Until ____________________, 2000, all dealers that buy, sell or trade our
common stock, whether or not participating in this offering, may be required to
deliver a prospectus. This delivery requirement is in addition to the dealers'
obligation to deliver a prospectus when acting as underwriter with respect to
their unsold allotments or subscriptions.
================================================================================
<PAGE>
PART II
INFORMATION NOT REQUIRED IN PROSPECTUS
Item 25. Other Expenses of Issuance and Distribution
The following table sets forth the estimated costs and expenses, other than
the underwriting discounts and commissions, payable by Catalog.com in connection
with the sale of the common stock being registered. All of the amounts shown are
estimates, except the registration fee, and assume exercise of the underwriters'
over-allotment option.
SEC registration fee................. $ 4,008
NASD filing fees..................... 1,880
American Stock Exchange listing fee.. 20,000
Printing and engraving expenses...... 75,000
Legal fees........................... 140,000
Accounting fees and expenses......... 75,000
Blue Sky fees and expenses........... 10,000
Transfer Agent and Registrar fee..... 6,000
Miscellaneous expenses............... 18,112
--------
TOTAL EXPENSES....................... $350,000
========
Item 24. Indemnification of Officers and Directors
The General Corporation Act of the State of Oklahoma grants every
corporation the power to indemnify any person who was or is a party or is
threatened to be made a party to any threatened, pending, or completed action,
suit or proceeding, whether civil, criminal, administrative or investigative,
other than an action by or in the right of the corporation, by reason of the
fact that he is or was a director, officer, employee or agent of the
corporation, or is or was serving at the request of the corporation as a
director, officer, employee or agent of another corporation, partnership, joint
venture, trust or other enterprise, against expenses, including attorneys' fees,
judgments, fines and amounts paid in settlement actually and reasonably incurred
by him in connection with such action, suit or proceeding if he acted in good
faith and in a manner he reasonably believed to be in or not opposed to the best
interests of the corporation, and, with respect to any criminal action or
proceeding, had no reasonable cause to believe his conduct was unlawful.
The Oklahoma statute also grants every corporation the power to indemnify
any person who was or is a party or is threatened to be made a party to any
threatened, pending, or completed action or suit by or in the right of the
corporation to procure a judgment in its favor by reason of the fact that he is
or was a director, officer, employee or agent of the corporation, or is or was
serving at the request of the corporation as a director, officer, employee or
agent of another corporation, partnership, joint venture, trust or other
enterprise against expenses, including attorneys' fees, actually and reasonably
incurred by him in connection with the defense or settlement of such action or
suit if he acted in good faith and in a manner he reasonably believes to be in
or not opposed to the best interests of the corporation, except that no
indemnification shall be made in respect of any claim, issue or matter as to
which such person shall have been adjudged to be liable for negligence or
misconduct in the performance of his duty to the corporation unless and only to
the extent that the court in which such action or suit was brought shall
determine upon application that, despite the adjudication of liability but in
view of all the circumstances of the case, such person is fairly and reasonably
entitled to indemnity for such expenses which the court shall deem proper.
The Oklahoma statute provides that to the extent that a present or former
director or officer of a corporation has been successful on the merits or
otherwise in defense of any action, suit, or proceeding referred to in the
statute, or in defense of any claim, issue or matter therein, he shall be
indemnified against expenses, including attorneys' fees, actually incurred by
him in connection therewith.
Our bylaws provide that we shall indemnify to the full extent permitted
under the General Corporation Act of the State of Oklahoma any of our directors,
officers, employees, or agents, and provide for the mandatory
II-1
<PAGE>
advancement of expenses incurred by our directors, officers, employees, and
agents in defending any action for which this indemnification may be available.
Our certificate of incorporation exculpates our directors from and against
certain liabilities. The certificate of incorporation provides that each of our
directors will have no personal liability to us or our shareholders for monetary
damages for breach of fiduciary duty as a director, except for liability (a) for
any breach of the director's duty of loyalty to us or our stockholders, (b) for
acts or omissions not in good faith or which involve intentional misconduct or a
knowing violation of law, (c) for acts or omissions specified in Section 1053 of
the General Corporation Act of the State of Oklahoma regarding the unlawful
payment of dividends and the unlawful purchase or redemption of the Registrant's
stock, and (d) for any transaction from which the director derived an improper
personal benefit.
In connection with this offering we intend to acquire director's and
officer's liability insurance against any actual or alleged error, misstatement,
misleading statement, act, omission, or breach of duty by any of our directors
or officers, excluding certain matters including fraudulent, dishonest, or
criminal acts against self-dealing. We anticipate that the policy will cover
acts resulting in liability in an amount of up to $5,000,000.
At present, there is no pending litigation or proceeding involving any
director, officer, employee or agent as to which indemnification will be
required or permitted under the certificate of incorporation. We are not aware
of any threatened litigation or proceeding that may result in a claim for such
indemnification.
Item 26. Recent Sales of Unregistered Securities
During the last three years we have issued unregistered securities to a
limited number of persons, as described below (all of which have been adjusted
to reflect the 2 for 1 split for all common stock approved by the board of
directors on May 17, 2000). None of these transactions involved any
underwriters, underwriting discounts or any public offering. The recipients of
securities in each such transaction represented their intention to acquire the
securities for investment only and not with a view to or for sale in connection
with any distribution thereof, and appropriate legends were affixed to the share
certificates and instruments issued in such transactions. As described in more
detail below, all recipients had adequate access, through their relationships
with us, to information about us:
(1) Since inception through October 2, 2000, we granted stock options to
acquire an aggregate of 489,000 shares of our common stock at prices ranging
from $1.00 to $4.95 to employees and directors pursuant to our 1997 and 1999
stock option plans. These options were issued in reliance on Rule 701 of the
Securities Act of 1933, and as to certain officers and directors also on Section
4(2) of the Securities Act of 1933. It is our intention to register the shares
of common stock issuable under our stock option plans under a Form S-8
Registration Statement after this offering but prior to the exercise of any
options issued under the stock option plans.
(2) On June 18, 1997, August 29, 1997, and on September 3, 1997, we sold
an aggregate 85,000 shares of common stock to seven non-accredited investors who
were acquaintances of our President, two of our officers, and our President's
brother and father, for an aggregate $85,000. These shares were issued in
reliance on Rule 506 of Regulation D of the Securities Act of 1933. Each
investor was financially sophisticated and received a private placement
memorandum that included our financial statements.
(3) On October 30, 1997, we issued 23,810 shares of common stock to
Phillips McFall McCaffrey McVay & Murrah, P.C., our former legal counsel and an
accredited investor, in consideration for legal services. These shares were
issued in reliance on Section 4(2) of the Securities Act of 1933. Phillips
McFall had access to all of our corporate and financial information by virtue of
its status as our legal counsel.
(4) On July 28, 1998 we issued 675,255 shares of Series A preferred stock
to BancFirst Investment Corp., an accredited investor, in exchange for 1,600,000
shares of common stock held by BancFirst Investment Corp. pursuant to the terms
of a Share Exchange Agreement between us and BancFirst Investment Corp. These
shares were issued in reliance on Section 4(2) of the Securities Act of 1933.
BancFirst Investment Corp. had access to all of our corporate and financial
information by virtue of his status as an affiliate of our lender.
II-2
<PAGE>
(5) On March 15, 1999, we issued 7,500 shares of common stock to a
former employee upon the exercise of certain stock options at an exercise price
per share of $1.00 held by such former employee. These shares were issued in
reliance on Section 4(2) of the Securities Act of 1933. The former employee was
a sophisticated investor and had access to all of our corporate and financial
information by virtue of his status as a key employee.
(6) On April 2, 1999, we issued 240,000 shares of common stock to
Schloss Brothers, L.P., an accredited investor, for an aggregate of $600,000.
These shares were issued in reliance on Rule 506 of Regulation D under the
Securities Act of 1933. Schloss Brothers had access to all of our corporate and
financial information pursuant to the terms of a stock purchase agreement dated
April 1, 1999.
(7) On May 28, 1999, we issued 12,000 shares of common stock to Santa Fe
Capital Group (NM), Inc., an accredited investor, for an aggregate of $30,000
upon exercise of a warrant issued to Santa Fe Capital Group in connection with
the private placement of shares closed April 1, 1999. These shares were issued
in reliance on Section 4(2) of the Securities Act of 1933. Santa Fe had access
to all our corporate and financial information by virtue of its relationship to
Schloss Brothers.
(8) On July 28, 1999, we issued 627,022 shares of common stock to
BancFirst Investment Corp., an accredited investor, in exchange for the
redemption of all outstanding shares of Series A preferred stock at a redemption
price of approximately $468,000. These shares were issued in reliance on Section
4(2) of the Securities Act of 1933. BancFirst had access to all of our corporate
and financial information by virtue of its status as an affiliate of our lender.
(9) On August 25, 1999, and September 11, 1999, we issued an aggregate
of 794,198 shares of Series B preferred stock to 21 accredited investors for an
aggregate offering price of $3,573,879. These shares were issued in reliance on
Rule 506 of Regulation D of the Securities Act of 1933. These investors received
a private placement memorandum that included our financial statements.
(10) On August 2, 1999, we issued warrants to purchase 5,000 shares of
common stock at an exercise price of $4.50 per share to Net Me Up, a
sophisticated investor, as a portion of the purchase price for the domain name
"mycatalog.com" and certain rights relating to the domain name. These warrants
were issued in reliance on Section 4(2) of the Securities Act of 1933. This
investor received a private placement memorandum that included our financial
statements.
(11) On August 25, 1999, we issued warrants to purchase 22,222 shares of
Series B preferred stock at an exercise price of $4.50 per share to Richmont
Opportunity Management Partners L.P., an accredited investor, in connection with
the purchase by Richmont Opportunity Management, L.P. of 111,111 shares of
Series B preferred for an aggregate purchase price of $1,000,000. These
warrants were issued in reliance on Section 4(2) of the Securities Act of 1933.
This investor received a private placement memorandum that included our
financial statements.
(12) On September 8, 1999, we issued warrants to purchase 20,000 shares
of common stock at an exercise price of $4.50 per share to Interactive
Applications Group, Inc., as a portion of the purchase price for the domain name
"Catalog.net" and certain rights relating to the domain name. These warrants
were issued in reliance on Section 4(2) of the Securities Act of 1933. This
investor was financially sophisticated and received a private placement
memorandum that included our financial statements.
(13) On September 10, 1999, we issued warrants to purchase 22,222 shares
of Series B preferred stock at an exercise price of $4.50 per share to Pro
Silver Star, Ltd., an accredited investor, in connection with the purchase by
Pro Silver Star, Ltd. of 111,111 shares of Series B preferred for an aggregate
purchase price of $1,000,000. These warrants were issued in reliance on Section
4(2) of the Securities Act of 1933. This investor received a private placement
memorandum that included our financial statements.
(14) On December 1, 1999, we issued warrants to purchase 68,308 shares of
Series B preferred stock at an exercise price of $4.50 per share and paid
$284,433 in cash to cover fees and out-of-pocket expenses, to Southwest
Securities, Inc., an accredited investor, as partial compensation in connection
with the execution of an amendment to a letter agreement dated February 24,
1999. These warrants were issued in reliance on Section 4(2) of
II-3
<PAGE>
the Securities Act of 1933. This investor received a private placement
memorandum that included our financial statements.
(15) On April 12, 2000, we issued warrants to purchase 8,000 shares of
common stock at an exercise price of $4.50 per share to The Towler Group L.L.C.,
a sophisticated investor, for consulting services. These warrants were issued in
reliance on Section 4(2) of the Securities Act of 1933. At the time of the
issuance, this investor possessed our summary financial information and had
access to all of our financial information.
(16) On June 4, 2000, we issued 3,000 shares of common stock to a former
employee upon the exercise of stock options held by such employee at an exercise
price per share of $1.00. These shares were issued in reliance on Section 4(2)
of the Securities Act of 1933. The former employee was a sophisticated investor
and had access to our corporate and financial information by virtue of his
status as one of our key employees.
Item 27. Exhibits and
Financial Statement Schedules
(a) Exhibits.
1.1 Form of Underwriting Agreement(2).
3.1 Form of Amended and Restated Certificate of Incorporation (1).
3.2 Amended and Restated Bylaws (2).
4.1 Specimen common stock certificate (2).
4.2 See Exhibits 3.1 and 3.2 for provisions defining the rights of holders
of common stock of the registrant.
4.3 Form of Warrant between us and the underwriters (2).
4.4 1999 Stock Option Plan (2).
4.5 1997 Stock Option Plan (2).
5.1 Opinion of Conner & Winters, A Professional Corporation (2).
10.1 Amended and Restated Registration Rights Agreement (2).
10.2 Preferred Stock Purchase Warrant, dated August 25, 1999, issued to
Richmont Opportunity Management Partners, L.P. (1). The Preferred Stock
Purchase Warrant issued August 25, 1999, to Pro Silver Star, Ltd. for
the purchase of 22,222 shares of our Preferred Stock is substantially
similar to the foregoing Preferred Stock Purchase Warrant and will be
provided to the Commission upon request.
10.3 Loan Agreement dated July 31, 1998, between us and the U.S. Small
Business Administration (2).
10.4 Asset Purchase Agreement dated July 9, 1998, between us and Mark K.
Lotter (2).
10.5 Noncompetition Agreement dated July 31, 1998, between us and Mark K.
Lotter (2).
10.6 Form of Lock-up Agreement (2).
10.7 Lease Agreement dated January 7, 1999, by and between us and CB
Parkway Business Center, Ltd. (2).
10.8 First Amendment to Lease Agreement dated July 31, 1999, by and between
us and CB Parkway Business Center II, Ltd. (2).
10.9 Office Lease dated July 1999, by and between us and TMK Income
Properties, L.P. (2).
10.10 Amendment to Preferred Stock Purchase Warrant, between us and Richmont
Opportunity Management Partners, L.P. (1). The Amendment to Preferred
Stock Purchase Warrants between us and Pro Silver Star, Ltd. is
substantially similar to the foregoing Amendment to Preferred Stock
Purchase Agreement and will be provided to the Commission upon request.
23.1 Consent of Conner & Winters included in Exhibit 5.1.
23.2 Consent of Arthur Andersen LLP (1).
24.1 Powers of Attorney (2).
27.1 Financial Data Schedule (2).
------------------------
(1) Filed electronically herewith.
(2) Previously filed.
(b) Financial Statement Schedules. Schedules not listed above have been omitted
because the information required to be set forth therein is not applicable
or is shown in the financial statements or notes thereto.
II-4
<PAGE>
Item 28. Undertakings
The undersigned registrant hereby undertakes to provide to the Underwriter
at the closing specified in the Underwriting Agreement, certificates in such
denominations and registered in such names as required by the Underwriter to
permit prompt delivery to each purchaser.
Insofar as indemnification for liabilities arising under the Securities Act
of 1933 may be permitted to directors, officers and controlling persons of the
registrant pursuant to the foregoing provisions, or otherwise, the registrant
has been advised that in the opinion of the Securities and Exchange Commission
such indemnification is against public policy as expressed in the Act, and is,
therefore, unenforceable. In the event that a claim for indemnification against
such liabilities (other than the payment by the registrant of expenses incurred
or paid by a director, officer or controlling person of the registrant in the
successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of counsel the matter has
been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the Securities Act of 1933 and will be governed by the
final adjudication of such issue.
The undersigned registrant hereby undertakes that:
(1) For purposes of determining any liability under the Securities Act of 1933,
the information omitted from the form of prospectus filed as part of this
registration statement in reliance upon Rule 430A and contained in a form
of prospectus filed by the registrant pursuant to Rule 424 (b)(1) or (4),
or 497(h) under the Securities Act of 1933, shall be deemed to be part of
this registration statement as of the time it was declared effective.
(2) For the purpose of determining any liability under the Securities Act of
1933, each post-effective amendment that contains a form of prospectus
shall be deemed to be a new registration statement relating to the
securities offered therein, and the offering of such securities at that
time shall be deemed to be the initial bona fide offering thereof.
II-5
<PAGE>
SIGNATURES
In accordance with the requirements of the Securities Act of 1933, the
registrant certifies that it has reasonable ground to believe that it meets all
of the requirements of filing on Form SB-2 and authorized this amendment to the
registration statement to be signed on its behalf by the undersigned, in the
City of Oklahoma City, Oklahoma, State of Oklahoma on this 13th day of
October, 2000.
CATALOG.COM, INC.
By: /s/ Robert W. Crull
------------------------------------------
Robert W. Crull
President and Chief Executive Officer
In accordance with the requirements of the Securities Act of 1933, this
registration statement was signed by the following persons in the capacities and
on the dated stated:
<TABLE>
<CAPTION>
Signature Title Date
--------- ----- ----
<S> <C> <C>
/s/ Robert W. Crull President, Chief Executive October 13, 2000
------------------------------- Officer, Director
Robert W. Crull
/s/ David D. Gaither Chief Financial Officer & October 13, 2000
------------------------------- Principal Accounting Officer
David D. Gaither
* Vice President of Customer October 13, 2000
------------------------------- Service and General Manager
D. Len Reeves
* Director October 13, 2000
-------------------------------
Bill C. Miller
* Director October 13, 2000
-------------------------------
Rodric M. Phillips, Jr., M.D.
* Director October 13, 2000
-------------------------------
David E. Rainbolt
*By: /s/ Robert W. Crull
---------------------------
Attorney-in-Fact
----------------
</TABLE>
