ORGANIC INC
S-8, EX-23.2, 2000-06-16
BUSINESS SERVICES, NEC
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                                                                 Exhibit 23.2


                 CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

         We hereby consent to the reference to our firm in the Registration
Statement on Form S-8 and the related Prospectus pertaining to the Organic,
Inc. 1997 Stock Option Plan and to the incorporation by reference therein
of our report dated March 1, 2000 with respect to the financial statements
of Organic, Inc., which appear in Organic, Inc.'s Annual Report on Form
10-K for the year ended December 31, 2000.



/s/ PricewaterhouseCoopers LLP

San Francisco, California
June 15, 2000






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