ZIONS COOPERATIVE MERCANTILE INSTITUTION
SC 13D, 1999-01-07
DEPARTMENT STORES
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549



                                  SCHEDULE 13D
                    Under the Securities Exchange Act of 1934



                    ZIONS COOPERATIVE MERCANTILE INSTITUTION
                                (Name of Issuer)


                                  Common Stock
                         (Title of Class of Securities)



                                    989705108
                                 (CUSIP Number)


                                   John Price
                               35 Century Park-Way
                           Salt Lake City, Utah 84115
                                 (801) 486-3911
                  (Name, Address and Telephone Number of Person
                Authorized to Receive Notices and Communications)


                                    Copy to:
                             Jay L. Bernstein, Esq.
                               Rogers & Wells LLP
                                 200 Park Avenue
                            New York, New York 10166
                                 (212) 878-8000


                                December 28, 1998
             (Date of Event which Requires Filing of this Statement)


         If the filing person has  previously  filed a statement on Schedule 13G
to report the  acquisition  that is the  subject of this  Schedule  13D,  and is
filing this schedule because of Rule 13d-1(e),  13d-1(f) or 13d-1(g),  check the
following box. |_|


                         (Continued on following pages)

<PAGE>


CUSIP No. 989705108            13D                        Page 2 of 5 Pages

    1.  Name of Reporting Persons/
        I.R.S. Identification Nos. of Above Persons (Entities Only)

                      JOHN PRICE

    2.  Check the Appropriate Box if a Member of a Group (See Instructions)
                                                                              
                             (a)|_|
                             (b)|_|
    3.  SEC Use Only

    4.  Source of Funds

                    PF

    5.  Check Box if Disclosure of Legal Proceedings is Required Pursuant to 
        Items 2(d) or 2(e)|_|
                                                                            
    6.  Citizenship or Place of Organization

                    UNITED STATES

           Number              7.  Sole Voting Power

             of                            110,285

       Beneficially            8.  Shared Voting Power

         Owned By             

      Each Reporting           9.  Sole Dispositive Power

        Person With                         110,285

                              10.  Shared Dispositive Power

   11.  Aggregate Amount Beneficially Owned By Each Reporting Person

                      110,285

   12.  Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares
       (See Instructions)|_|
                                                                            
   13.  Percent of Class Represented By Amount in Row (11)

                      5.0%

   14.  Type of Reporting Person

                      IN


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<PAGE>

                              SCHEDULE 13D


Item 1.  Security and Issuer.

         This statement  relates to the Common Stock, par value $0.001 per share
(the  "Common  Stock"),  of  Zions  Cooperative   Mercantile   Institution  (the
"Issuer"), whose principal executive offices are located at 2200 South 900 West,
South Salt Lake City, Utah 84119.


Item 2.  Identity and Background.

         (a)-(c) The name of the person filing this statement is John Price (the
"Purchaser").  The Purchaser's  present principal  occupation is Chairman of the
Board of Directors and Chief  Executive  Officer of JP Realty,  Inc., a Maryland
corporation.  The Purchaser's business address is 35 Century Park-Way, Salt Lake
City, Utah 84115.

         (d)-(e) During the past five years the Purchaser has not been convicted
in a criminal proceeding  (excluding traffic violations or similar misdemeanors)
or been a party to a civil  proceeding of a judicial or  administrative  body of
competent  jurisdiction  which  resulted  in the  Purchaser  being  subject to a
judgment,  decree or final order enjoining future  violations of, or prohibiting
or mandating  activities subject to, federal or state securities laws or finding
any violation with respect to such laws.

         (f)      The Purchaser is a citizen of the United States.


Item 3.  Source and Amount of Funds or Other Consideration.

         The  aggregate  amount of funds used by the  Purchaser  to acquire  the
110,285  shares of Common  Stock (the "Owned  Common  Stock") was  approximately
$1,490,176. The Purchaser used personal finances to make the acquisitions.


Item 4.  Purpose of the Transaction.

         The Purchaser acquired the Owned Common Stock for investment  purposes.
The  Purchaser  will  continuously  assess  the  Issuer's  business,   financial
condition,  results of operations and prospects, general economic, financial and
industry conditions, the securities markets and future trading prices in general
and those for the Issuer's Common Stock in particular,  other  developments  and
other investment opportunities. Depending on such assessments, the Purchaser may
acquire  additional shares of Common Stock or may determine to sell or otherwise
dispose of all or some of his holdings of Common Stock.


         Except as  described  above,  the  Purchaser  has no  current  plans or
proposals  which  relate to, or would result in, any of the matters set forth in
subparagraphs  (a) through (j) of Item 4 of  Schedule  13D under the  Securities
Exchange Act of 1934.

                                        3


<PAGE>


Item 5.  Interest in Securities of the Issuer.

         (a)-(b) As of December 28, 1998, the Purchaser is the direct record and
beneficial  owner  of the  Owned  Common  Stock  and has  the  sole  voting  and
dispositive  powers with  respect to the Owned  Common  Stock.  The Owned Common
Stock constitutes  approximately  5.0% of the outstanding shares of Common Stock
of the Issuer.


         (c) The  Purchaser  has made the  following  acquisitions  of the Owned
Common  Stock,  all of which were open market  transactions,  during the 60 days
prior to December 28, 1998:



     Date          # of Shares       Avg. Price Per         Approximate Cost
                                        Share
  11/02/98              500             15.13                   7,565
  11/03/98              200             15.40                   3,080
  11/24/98            2,000             15.29                  30,575
  12/03/98              543             15.41                   8,367
  12/14/98            1,000             15.33                  15,328
  12/15/98            2,000             15.29                  30,580
  12/15/98            3,000             15.35                  46,050
  12/16/98            4,000             15.35                  61,390
  12/28/98              350             15.93                   5,574


         (d) No other  person has the right to  receive,  or the power to direct
receipt of,  ordinary cash dividends from, or the proceeds from the sale of, the
Owned Common Stock.


         (e) Not applicable.


Item 6.  Contracts, Arrangements, Understandings or Relationships
         with respect to Securities of the Issuer

         There are no contracts,  arrangements or other  understandings  between
the Issuer and the Purchaser relating to the Common Stock or other securities of
the Issuer.


Item 7.  Material to be Filed as Exhibits

         None


                                        4

<PAGE>


                                    SIGNATURE


                  After  reasonable  inquiry and to the best of my knowledge and
belief,  I certify  that the  information  set forth in this  statement is true,
complete and correct.


Dated: January 6, 1999



                                                         John Price


                                                        /s/ John Price
                                                       ------------------------



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