ZIONS COOPERATIVE MERCANTILE INSTITUTION
8-K, 1999-02-11
DEPARTMENT STORES
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               SECURITIES AND EXCHANGE COMMISSION
 
                     WASHINGTON, D.C. 20549
 
 
 
 
                            FORM 8-K
 
 
                         CURRENT REPORT
 
 
            Pursuant to Section 13 or 15(d) of the 
                Securities Exchange Act of 1934
 
 
 
 Date of Report (Date of earliest event reported)      January 29, 1999      
                                   
 
                ZIONS COOPERATIVE MERCANTILE INSTITUTION                     
     (Exact name of registrant as specified in its charter)
 
          Utah                       0-1391                87-0196220     
  (State or other jurisdiction     (Commission         (IRS Employer or
       Of incorporation)           File Number)       Identification No.)
 
 
     2200 South 900 West        Salt Lake City, Utah       84137             
     (Address of principal executive offices)          (Zip Code)
 
 
 Registrant's telephone number, including area code  (801) 579-6179        
 
                                                                       
 
 
 
 
 
 
 
 
 
 Item 5.  Other Events.
 
          The following letter was furnished to stockholders as of January
 29, 1999.
 
          "On January 20, 1999, the ZCMI Board of Directors voted not to pay
           a dividend for the quarter ending January 30, 1999.   Obviously,
           we are not happy with this or with the projected year-end
           results', says Richard H. Madsen, ZCMI President, Chairman and
           CEO.   Preliminarily we expect losses for the fiscal year ending
           1/30/99 in excess of nine million dollars.  Final figures will be
           confirmed when the annual audit is completed in early April.'
 
           Our challenges this past year have come from myriad factors that
           have never combined at such high levels before,' notes Madsen. 
            International, national, and local conditions have affected us
           concurrently.  We have experienced abnormal weather patterns this
           year.  Customer confidence has been affected by stock market
           plunges and surges, foreign economic woes, and military action. 
           Major construction projects near several of our stores have
           affected those stores.  Levels of individual consumer debt have
           reached record highs and there has been an increase in competition
           at a level we have never before witnessed.'
 
           But ZCMI is prepared to fight back hard,' according to Madsen. 
            We haven't survived over 130 years to let one bad year keep us
           down.  Certain segments of business historically cycle in and out,
           and department stores all over the country have been struggling.'
 
           ZCMI managed to perform above the norm for department stores
           throughout most of the 1990's,' according to Madsen,  but as poor
           of a year as 1998 was, we believe the problems we experienced are
           common to those in the national department store industry.'
 
          Madsen and the ZCMI management team have already begun to
           implement "Project 2000," a strategic plan which includes
           initiatives for increasing revenues and specific steps to reduce
           expenses.
 
           In addition, ZCMI will continue with planned remodeling and
           expansion projects in Orem and St. George,' Madsen reports.   The
           Revenue Enhancement segment of our Project 2000 strategic plan
           puts expansion and remodeling at the top, but we're also pursuing
           an increased use of database marketing and marketing through the
           internet, improved systems technology, and we're considering new
           store opportunities.'
 
           ZCMI has paid more dividends than any other retailer we know of,'
           Madsen points out,  but they have not always been consecutive. 
           We've been down and come back before.'
 
           So if this past year has taught ZCMI anything,' confirms Madsen,
            it's that retailing is going to be as tough as it has always
           been.  But when Utah's good strong economy produces 
           near-record-breaking personal bankruptcies, we know we're part of 
           this great economic dichotomy.  Textbook retailing does not bring 
           text book results.'
 
           ZCMI is adamant that in the coming years, its focus stay quite
           clear,' stresses Madsen,  which means focusing first on the
           customer as a way to increase market share.
 
           And along with an improved profitability for the store, I'm
           looking forward to a renewed spirit and energy from our employees. 
           They have always risen to the challenge."
 
 
 
 
 
                           SIGNATURES
 
 
 
 Pursuant to the requirements of the Securities Exchange Act of 1934, the
 registrant has duly caused this report to be signed on its behalf by the
 undersigned hereunto duly authorized.
 
 
                         ZIONS COOPERATIVE MERCANTILE INSTITUTION
                                        (Registrant)
 
 
 
                         By         Keith C. Saunders                
                                   Keith C. Saunders
                              Executive Vice President, CFO, & Secretary
 
 
 Dated: February 10, 1999


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