EDIETS COM INC
DEF 14C, 2000-10-25
BUSINESS SERVICES, NEC
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                                  SCHEDULE 14C

                                 (RULE 14c-101)

                  INFORMATION REQUIRED IN INFORMATION STATEMENT
                            SCHEDULE 14C INFORMATION

                 Information Statement Pursuant to Section 14(c)
                   of the Securities and Exchange Act of 1934



Check the appropriate box:

[ ] Preliminary information statement

[ ] Confidential, for use of the Commission
    only (as permitted by Rule 14c-5(d)(2).

[X] Definitive information statement

                                eDiets.com, Inc.
-------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


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Payment of Filing Fee (check the appropriate box)

[X] No fee required.

[ ] Fee computed on table below per Exchange Act Rules 14c-5(g) and 0-11.

         (1) Title of each class of securities to which transaction applies:

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         (2) Aggregate number of securities to which transaction applies:

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         (3) Per unit price or other underlying value of transaction computed
pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee
is calculated and state how it was determined:

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<PAGE>

         (4) Proposed maximum aggregate value of transaction:

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         (5) Total fee paid:

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[ ] Fee paid previously with preliminary materials:

[ ] Check box if any part of the fee is offset as provided by Exchange Act Rule
    0-11(a)(2) and identify the filing for which the offsetting fee was paid
    previously. Identify the previous filing by registration statement number,
    or the form or schedule and the date of its filing.

         (1) Amount previously paid:

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         (2) Form, schedule or registration statement no.:

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         (3) Filing party:

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         (4) Date filed:

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                                       ii

<PAGE>

                                eDIETS.COM, INC.
                           3467 W. Hillsboro Boulevard
                         Deerfield Beach, Florida 33442

                             NOTICE TO STOCKHOLDERS

         The accompanying Information Statement is being mailed on or about
October 25, 2000 to all stockholders of record on October 19, 2000 of
eDiets.com, Inc. (the "Company") in connection with the approval by the
stockholders of the eDiets.com, Inc. Stock Option Plan (the "Plan").

         The Plan was adopted by the Board of Directors on November 17, 1999. On
August 9, 2000, the Board amended the Plan to increase the number of shares of
common stock subject to the Plan from 1,830,000 to 2,730,000. On September 18,
2000, the Board of Directors further amended the Plan to provide that in the
event of the termination of an optionee's employment or association with the
Company (other than for cause) or in the event of an optionee's disability or
death, the three and twelve month period respectively during which the option
may be exercised (as provided in the Plan) may be extended by the Board or the
Compensation Committee in their sole discretion.

         Holders representing a majority of the outstanding voting stock of
eDiets.com, Inc. recently voted by signing a stockholder consent to approve the
Plan as amended. Information concerning the Plan and the August and September
amendments are described in greater detail in the accompanying Information
Statement.

         The accompanying Information Statement is furnished only to inform
stockholders of the action described above before it takes effect in accordance
with Rule 14c-2 promulgated under the Securities and Exchange Act of 1934.

             WE ARE NOT ASKING FOR A PROXY. DO NOT SEND US A PROXY.

                                             By Order of the Board of Directors


                                             s/ David J. Schofield
                                             ----------------------------------
                                             David J. Schofield, President and
                                             Chief Executive Officer

October 25, 2000

<PAGE>


                                eDIETS.COM, INC.
                           3467 W. Hillsboro Boulevard
                         Deerfield Beach, Florida 33442

                              INFORMATION STATEMENT
                                October 23, 2000
                 APPROVAL OF eDIETS.COM, INC. STOCK OPTION PLAN

General.

         This Information Statement is being delivered by eDiets.com, Inc., a
Delaware corporation, (the "Company") in connection with the approval by the
stockholders of the Company's Stock Option Plan, as amended (the "Plan"). On
October 19, 2000, the holders of 8,699,494 shares of the Company's common stock
constituting 64.2% of the issued and outstanding stock of the Company, delivered
to the Company a written consent approving the adoption of the Plan, as amended.
This Information Statement is being mailed on or about October 25, 2000 to
stockholders of the Company on October 19, 2000 (the "Record Date"). This
Information Statement is intended to serve as notice of adoption of the Plan by
non-unanimous written consent of the Company's stockholders as contemplated by
Section 228 of the Delaware General Corporation Law. It is being delivered only
to inform stockholders of the corporate action described above before it takes
effect in accordance with Rule 14c-2 promulgated under the Securities and
Exchange Act of 1934.

             WE ARE NOT ASKING FOR A PROXY. DO NOT SEND US A PROXY.

Voting Information.

         The Company has one class of voting securities issued and outstanding,
shares of common stock, par value $.001 per share. As of the Record Date, there
were 13,553,104 shares of common stock issued and outstanding. The approval of a
majority of the issued and outstanding shares are required to approve the Plan.
As of the Record Date, the Board of Directors has received written consents from
the holders of 8,699,494 shares approving the Plan, representing approximately
64.2 % of the issued and outstanding shares. Delaware law does not afford to the
Company's stockholders the opportunity to dissent from the action described in
this Information Statement or in connection therewith to receive value for their
shares.

                   APPROVAL OF THE eDIET.COM STOCK OPTION PLAN

Introduction.

         The Board of Directors adopted the eDiets.com, Inc. Stock Option Plan
(the "Plan") as of November 17, 1999. The Plan is intended to encourage
ownership of the Company's shares by employees, directors, consultants and
advisors in order to attract and retain such persons in

<PAGE>

the employ of the Company or to provide services to the Company and to provide
additional incentives for such persons to promote the success of the Company.
Initially, there were reserved, for issuance under the Plan, an aggregate of
1,830,000 shares of common stock. On August 9, 2000, the Board of Directors
adopted an amendment to the Plan increasing the number of shares reserved for
issuance under the Plan to 2,730,000 shares. On September 18, 2000, the Board of
Directors further amended the Plan to provide that in the event of the
termination of an Optionee's employment or association with the Company (other
than for cause) or in the event of an Optionee's disabililty or death, the three
and twelve month period respectfully during which the Option may be exercised
(as provided in the Plan) may be extended by the Board or the Compensation
Committee in their sole discretion. A copy of the Plan, as amended, is included
as Exhibit A to this Information Statement.

Administration.

         The Plan provides for administration by a committee to which the Board
of Directors delegates power to act, or the Board of Directors if no committee
is selected. Currently, the Plan is administered by the Company's Compensation
Committee. Subject to the provisions of the Plan, the Committee is authorized to
interpret the provisions of the Plan or of any option or option agreement and to
make all rules and determinations which it deems necessary advisable for the
administration of the Plan. The Committee also determines which of our employees
will be designated as key employees and which of our key employees will be
granted options and determines the key non-employees to whom options will be
granted.

         The Committee also determines whether the option to be granted will be
an "incentive stock option" within the meaning of Section 442 of the Internal
Revenue Code of 1986, as amended (the "Code") or non-qualified option and
determines the number of shares for which an option or options will be granted
and may provide for acceleration of the right to exercise an option (or portion
thereof). The Committee also specifies the terms and conditions upon which
options may be granted.

         With respect to incentive options, all such interpretations, rules,
determinations, terms and conditions will be made and prescribed in the context
of preserving the tax status of the incentive options as incentive stock options
within the meaning of Section 422 of the Code.

Eligible Participants of the Plan.

         The Committee may from time to time grant one or more options to one or
more key employees or key non-employees and may designate the number of shares
to be subject to each option so granted, provided, however, that (i) each
participant receiving an incentive option must be one of the Company's employees
at the time an incentive option is granted; (ii) no incentive options will be
granted after the expiration of ten (10) years from the earlier of the date of
the adoption of the Plan or the approval of the Plan by the stockholders; and
(iii) the fair market value of the shares (determined at the time the option is
granted) as to which incentive option's are exercisable for the first time by
any key employee during any single

                                       2
<PAGE>

calendar year (under the Plan and under any other incentive option plan we have)
will not exceed $100,000.

         The Committee may authorize the grant of an option to a person not then
in the employ of or serving as one of the Company's non-employee Board members,
consultants, or independent contractors, conditioned upon such person becoming
eligible to become a participant at or prior to the execution of the option
agreement evidencing the actual grant of such option.

Terms and Conditions of Options under the Plan.

         General.

         Each option will be set forth in an option agreement, duly executed on
behalf of the Company and by the participant to whom such option is granted.
Except with respect to Formula Options, discussed below, the exercise price of
the shares covered by each option granted under the Plan will be determined by
the Committee. The option price per share will be such amount as may be
determined by the Committee in its sole discretion on the date of the grant of
the option. In the case of an incentive option, if the optionee owns directly or
by reason of the applicable attribution rules ten percent (10%) or less of the
total combined voting power of all classes of the Company's share capital, the
option price (per share) of the shares covered by each incentive option will be
not less than the "fair market value" (as defined in the Plan) of the shares on
the date of the grant of the incentive option. In all other cases of incentive
options, the option price will be not less than one hundred ten percent (110%)
of the fair market value on the date of grant.

         Upon the authorization of the grant of an option, or at any time
thereafter, the Committee may prescribe the date or dates on which the option
becomes exercisable, and may provide that the option rights become exercisable
in installments over a period of years, or upon the attainment of stated goals.

         Unless otherwise specified in an option agreement, a participant who
ceases to be an employee or key non-employee for any reason other than death,
disability, or termination for cause, may exercise any option granted to such
participant, to the extent that the right to purchase shares thereunder has
become exercisable on the date of such termination, but only within three (3)
months after such date or such greater period of time as the Board or the
Committee in their sole discretion shall determine, or, if earlier, within the
originally prescribed term of the option, and subject to the condition that no
option will be exercisable after the expiration of the term of the option. A
participant who ceases to be an employee or key non-employee for cause will,
upon such termination, cease to have any right to exercise any option. In the
event of a participant's disability or death, the participant or in the case of
death, the participant's estate or personal representative, may exercise the
option within a period of twelve months or such greater period of time as the
Board or the Committee in their sole discretion shall determine, after the date
of disability or date of death, as the case may be.

                                       3
<PAGE>

The language "or such greater period of time as the Board or the Committee in
their sole discretion shall determine" was included in an amendment to the Plan
adopted by the directors in September, 2000 to afford flexibility in extension
of the three month and twelve month time periods after termination or employment
or association, death or disability, as the case may be.

         Unless otherwise permitted by the Code and by Rule 16b-3 of the
Securities and Exchange Act (the "Exchange Act"), if applicable, and approved in
advance by the Committee, an option granted to a participant will not be
transferable by the participant and will be exercisable, during the
participant's lifetime, only by such participant or, in the event of the
participant's incapacity, his guardian or legal representative.

Formula Options Under the Plan.

         Each non-employee Board member who served as of November 17, 1999, the
effective date of the Plan (the "Effective Date") was granted automatically a
formula option to purchase 25,000 shares (the "Formula Option"). In addition,
each non-employee Board member elected subsequent to the Effective Date of the
Plan was or will be granted automatically a Formula Option to purchase 25,000
shares, as of the date of his or her election. On each year anniversary of the
initial grant of a Formula Option to a non-employee Board member, the
non-employee Board member will be entitled to an automatic renewal grant of
25,000 Formula Options, provided such individual remains an incumbent
non-employee Board member as of such anniversary date. Each Formula Option will
be fully exercisable on the date of grant for a period of ten (10) years from
the date of grant.

         The purchase price of the shares subject to the Formula Options granted
as of the Effective Date of the Plan was $2.00 per share. The purchase price of
the shares subject to the Formula Options granted subsequent to the Effective
Date will be equal to one hundred percent (100%) of the fair market value as of
the date of grant, with such fair market value to be determined as set forth in
the Plan.

No Stockholder Rights.

         An optionee shall have no dividend rights, voting rights or any other
rights as a stockholder with respect to any shares of common stock covered by an
option prior to the issuance of a stock certificate for such common stock.

Amendment and Termination.

         The Board may amend the Plan in any respect, provided, however that any
amendment shall be subject to the approval of the Company's stockholders at or
before the next annual meeting of the stockholders if such approval is required
by the Code, any federal or state law or regulation, the rules of any stock
exchange or automated quotation system on which the shares may be listed or
quoted or if the Board in its discretion, determines to submit such amendment to
the stockholders for approval.

                                       4
<PAGE>

         The Board may terminate the Plan at any time. However, no termination
or amendment will affect the rights of participants under options previously
granted without any participant's consent. Unless previously terminated, the
Plan will terminate on November 17, 2009, and no grant shall be made after that
date.

Federal Income Tax Consequences.

         The Company believes that under present law, the following are the
federal income tax consequences that arise with respect to options granted under
the Plan.

         Non-Qualified Options.

         A participant who receives a non-qualified option will not realize
taxable income at the time of the grant of the option. In the case of a
non-qualified option, the participant must recognize ordinary income at the time
of exercise of the option in an amount equal to the excess of (i) the fair
market value of the common stock at the time of exercise over (ii) the option
exercise price. The Company will be entitled to a tax deduction in the same
amount as is recognized by the participant and at the same time, provided it
includes and reports such amounts on a timely filed Form W-2 or Form 1099-MISC
(or similar such IRS Form filing). Upon a disposition of shares acquired upon
exercise of a non-qualified option, any amount received in excess of the market
value of the shares at the time of exercise of the option generally will be
treated as long-term or short-term capital gain, depending on the holding period
of the shares. The Company will not be entitled to any tax deduction upon such
subsequent disposition.

         Incentive Options.

         A participant who receives an incentive option will not realize taxable
income at the time of grant of the option or at the time of exercising such
option. However, the fair market value of the common stock received less the
option exercise price is an item of tax preference for purposes of computing the
alternative minimum tax. Upon the sale or other disposition of the option shares
after the later of (i) two years after the grant date or (ii) one year after the
exercise date of the option (the "Required Holding Period"), any gain or loss
will be treated as long term capital gain or loss. The tax basis of the option
shares in such case generally will equal the amount paid for the shares (plus
the amount, if any, includable in the participant's gross income upon exercise
of the incentive option as a result of the alternative minimum tax). The Company
will not be entitled to a tax deduction with respect to the incentive option or
any shares issued pursuant to a participant's exercise of the incentive option
under these circumstances. Upon a disposition of the shares before the
expiration of the Required Holding Period, including the delivery of any such
shares as payment of the purchase price, the participant generally will realize
ordinary income in the year of the disposition in an amount equal to the
difference between the option exercise price and the lesser of (i) the fair
market value of the stock on the date at exercise or (ii) the amount realized on
such disposition. In

                                       5
<PAGE>

such circumstances, the Company may deduct, in the year the participant
recognizes income, an amount equal to the ordinary income taxed to the
participant. Where the amount realized on the disposition of the common stock is
greater than the common stock's fair market value on the date of exercise and
the capital gain holding period has been satisfied, the excess of the gain will
be subject to long-term capital gain treatment.

Options Granted Under the Plan.

         The following table sets forth certain information concerning the
options that the Company has issued under the Plan as of September 30, 2000 to
each of the following persons or groups:

           Name and Position                       Options Granted(1)
           -----------------                       ------------------
David R.  Humble,  Chairman                              100,000
of the Board and former Chief
Executive Officer(2)

Isaac  Kier, former Chief                                150,000
Executive Officer(2)

Executive officers as a group                            815,998

All non-executive directors as a group                   450,000

All employees other than                                 315,500
executive officers as a group

(1) The exercise price on the options granted ranged between $1.87 to $2.41 per
share. The last reported trade price of the Company's common stock on the OTC
Bulletin Board on October 20, 2000 was $1.1875 per share.

(2) Mr. Humble served as the Company's Chief Executive Officer from November,
1999 through August, 2000. Mr. Kier served as the Company's Chief Executive
Officer until November, 1999.

Executive Compensation

Cash Compensation

         The following table summarizes all compensation paid by the Company
during the fiscal years ended December 31, 1999, December 31, 1998 and December
31, 1997 to its former Chief Executive Officers, and each other executive
officer whose annual compensation exceeded $100,000 during the fiscal year ended
December 31, 1999.

                                       6
<PAGE>


                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                              Annual Compensation                     Long Term Awards
                                              -------------------                     ----------------
                                                                                          Securities
Name and Principal                                                  Other Annual         Underlying         All Other
   Position                Year     Salary($)      Bonus($)        Compensation($)       Options (#)       Compensation
   --------                ----     ---------      --------        ---------------       -----------       ------------
<S>                         <C>       <C>              <C>                 <C>              <C>                  <C>
David R. Humble, former     1999      $17,309          $0                  $0               100,000              $0
Chief Executive Officer     1998         0              0                   0                                     0
                            1997         0              0                   0                                     0
Isaac Kier, former Chief    1999         0              0                   0               157,500               0
Executive Officer           1998         0              0                   0                                     0
                            1997         0              0                   0                                     0
</TABLE>

Option Grants in the Last Fiscal Year

         The following provides summary information regarding stock options
granted to the former Chief Executive Officers during 1999:

                      OPTION/SAR GRANTS IN LAST FISCAL YEAR
                               (individual grants)

<TABLE>
<CAPTION>
                              Number of         % of Total
                             Securities        Options/SARS
                             Underlying         Granted to      Exercise or
                               Options         Employees in      Base Price     Expiration
          Name               Granted(#)       Fiscal Year(1)       ($/Sh)          Date
         -----               ----------       --------------       ------          ----
<S>                           <C>                  <C>              <C>          <C>
David R. Humble               100,000(2)           9.0%             2.00         11/17/04

Isaac Kier                    125,000(2)          14.2%             2.00         11/17/04

                               32,500(2)                            1.425        11/17/04
</TABLE>

(1) Also include options granted to members of the Company's Board of Directors,
members of the Company's Executive Committee and to a consultant.

(2) These options were exercisable as of the date the Company granted them.

                                       7
<PAGE>

Option Exercises and Holdings

         The following table provides summary information regarding option
exercises during 1999 and the value of options held as of that date by the
Company's former Chief Executive Officers.

      AGGREGATE OPTION EXERCISES FOR FISCAL 1999 AND YEAR END OPTION VALUES

<TABLE>
<CAPTION>
                                                                                              Value of
                                                                        Number of            Unexercised
                                                                       Unexercised          In-the-Money
                                                                        Options at           Options at
                                                                       December 31,         December 31,
                               Shares                                    1999(#)               1999($)
                              Acquired             Value($)            Exercisable/         Exercisable/
Name                        on Exercise            Realized           Unexercisable         Unexercisable
----                        -----------            --------           -------------         -------------
<S>                              <C>                   <C>              <C>                <C>
David R. Humble                  0                     0                100,000/0                 0

Isaac Kier                       0                     0                157,500/0          $18,687.50 (1)
</TABLE>

(1) The total value of unexercised in-the-money options is based upon the
difference between the $2.00 price per share paid by investors in the Company's
1999 private placement and the exercise price of $1.425 of 32,500 of Mr. Kier's
options.

Employment Agreements

         In November 1999, the Company we entered into a three-year employment
agreement with Mr. Humble. He receives a base salary of $150,000 per year and a
bonus to be determined by the Compensation Committee, based on income before
taxes. The employment agreement contains a non-competition provision for the
term of employment and two years thereafter and a non-disclosure provision. In
August, 2000, in connection with the employment of David J. Schofield as the
Company's new Chief Executive Officer and President, Mr. Humble resigned as
Chief Executive Officer and continues as Chairman of the Board of Directors.

         In November 1999, Robert T. Hamilton became the Company's Chief
Financial Officer. The Company pays Mr. Hamilton an annual base salary of
$100,000. The Company also granted him 100,000 five-year stock options which
vest in four semi-annual installments over a two year period and are exercisable
at $2.00 per share. In addition, the Company agreed to grant him 15,000
additional options at the end of his first full year at an exercise price equal
to the fair market value at that time, if he achieves agreed upon performance
targets. While Mr. Hamilton does not have an employment agreement for a fixed
term, the Company has agreed

                                       8
<PAGE>

that if it chooses to terminate his employment without cause, it shall provide
him with four months of severance at his then current salary.

         Effective August 21, 2000, the Company entered into a three year
employment agreement with David J. Schofield under which he serves as the
Company's Chief Executive Officer and President. Mr. Schofield receives an
annual base salary of $250,000. He also received a grant of 500,000 stock
options which are exercisable over a period of five years at an exercise price
of $1.94 per share and vest over a period of three years in six equal
semi-annual installments.

                 VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF

         The following table presents certain information as of October 19, 2000
regarding beneficial ownership of the Company's common stock by:

o        each person or entity known by the Company's to own beneficially 5% or
         more of the Company's outstanding common stock;

o        each of the Company's directors;

o        all of the Company's directors and executive officers as a group.

         Beneficial ownership is determined in accordance with the rules of the
Securities and Exchange Commission and includes voting or investment power with
respect to the securities. The address for each listed director is: c/o
eDiets.com, Inc., 3467 W. Hillsboro Boulevard, Suite 2, Deerfield Beach, Florida
33442. Except as indicated by footnote, the persons named in the table have sole
voting and investment power with respect to all shares of common stock shown as
beneficially owned by them. The number of shares of common stock outstanding
used in calculating the percentage for each listed person includes the shares of
common stock underlying options or warrants held by such person that are
exercisable within 60 days of October 19, 2000, but exclude shares of common
stock underlying options or warrants held by any other person. The percentage of
beneficial ownership is based on 13,553,104 shares of common stock outstanding
as of October 19, 2000, before any consideration is given to outstanding
options, warrants or convertible securities.

                                       9
<PAGE>

<TABLE>
<CAPTION>

              Name and Address                          Number of Shares                    Percent
             of Beneficial Owner                       Beneficially Owned                   of Class
             -------------------                       ------------------                   --------
<S>                                                         <C>                              <C>
David R. Humble                                             7,905,065(1)                     57.9%

FG II Management Co., LLC.,                                 1,518,710(2)                     10.8%
20 Dayton  Avenue,
Greenwich, Connecticut 06430

Isaac Kier                                                    986,804(3)                      7.1%

Matthew Gohd                                                  724,750(4)                      5.2%

James M. Meyer                                                192,750(5)                      1.4%

Lee S. Isgur                                                   58,875(6)                        *

David J. Schofield                                                -0-

All directors and executive                                10,229,574(7)                     69.8%
officers as a group (9 persons)
</TABLE>
------------------------------------------------------------------------------
*Less than 1%

(1) Includes 100,000 shares issuable upon exercise of vested stock options.

(2) Includes 450,000 shares issuable upon the exercise of warrants issued in the
Company's 1999 private placement.

(3) Includes 166,875 shares issuable upon exercise of stock options that are
vested or exercisable within 60 days; 62,500 shares issuable upon exercise of
warrants issued in private placement; and 156,250 shares and 62,500 shares
issuable upon the exercise of warrants issued in the private placement to Coqui
Capital Partners, L.P., of which Mr. Kier is the general partner. Mr. Kier
disclaims beneficial ownership of shares held by Coqui Capital Partners, L.P.
except for his proportional interest therein.

(4) Includes 280,000 shares issuable upon the exercise of warrants issued to the
Company's placement agent Whale Securities Co., LP in the 1999 private placement
and transferred to Mr. Gohd; 125,000 shares issuable upon exercise of vested
stock options; and 62,500 shares issuable upon the exercise of warrants issued
in the private placement. Does not include 31,250 shares and 12,500 shares
issuable upon the exercise of warrants issued in the private placement to
Porpoise Investors I, L.P. Mr. Gohd is the President of the general partner of
the general partner of Porpoise Investors I, L.P. and disclaims beneficial
ownership of these shares.

(5) Includes 93,750 shares issuable upon the exercise of stock options that are
vested or exercisable within 60 days; and 25,000 shares issuable upon the
exercise of warrants issued in the private placement.

(6) Includes 34,375 shares issuable upon the exercise of stock options that are
vested or exercisable within sixty days.

(7) Includes an aggregate of 361,330 additional shares issuable upon exercise of
stock options that are vested or exercisable within 60 days held by three
executive officers.

                                       10
<PAGE>

                                eDiets.com, Inc.
                                STOCK OPTION PLAN


1.       PURPOSE AND DEFINITIONS

          A.      PURPOSE OF THE PLAN

                  The Plan is intended to encourage ownership of Shares by Key
                  Employees and Key Non-Employees in order to attract and retain
                  such Key Employees in the employ of the Company or an
                  Affiliate, or to attract such Key Non-Employees to provide
                  services to the Company or an Affiliate, and to provide
                  additional incentive for such persons to promote the success
                  of the Company or an Affiliate.

          B.      DEFINITIONS

                  Unless otherwise specified or unless the context otherwise
                  requires, the following terms, as used in this Plan, have the
                  following meanings:

                  1.       Affiliate means a corporation which, for purposes of
                           Section 422 of the Code, is a parent or subsidiary of
                           the Company, direct or indirect.

                  2.       Board means the Board of Directors of the Company.

                  3.       Code means the Internal Revenue Code of 1986, as
                           amended.

                  4.       Committee means the committee to which the Board
                           delegates the power to act under or pursuant to the
                           provisions of the Plan, or the Board if no committee
                           is selected. If the Board delegates powers to a
                           committee, and if the Company is or becomes subject
                           to Section 16 of the Exchange Act, then, if necessary
                           for compliance therewith, such committee shall
                           consist initially of not less than two (2) members of
                           the Board, each member of which must be a
                           "non-employee director," within the meaning of the
                           applicable rules promulgated pursuant to the Exchange
                           Act. The failure of any Committee members to qualify
                           as a "non-employee director" shall not otherwise
                           affect the validity of the grant of an option, or the
                           issuance of shares of Common Stock otherwise validly
                           issued upon exercise of any such option. If the
                           Company is or becomes subject to Section 16 of the
                           Exchange Act, no member of the Committee shall
                           receive any Option pursuant to the Plan or any
                           similar plan of the Company or any Affiliate while
                           serving on the Committee unless the Board determines
                           that the grant of such an Option satisfies the then
                           current Rule 16b-3 requirements under the Exchange
                           Act.

                                                                     EXHIBIT "A"

<PAGE>

                           Notwithstanding anything herein to the contrary, and
                           insofar as the Board determines that it is necessary
                           in order for compensation recognized by Participants
                           pursuant to the Plan to be fully deductible to the
                           Company for federal income tax purposes, each member
                           of the Committee also shall be an "outside director"
                           (as defined in regulations or other guidance issued
                           by the Internal Revenue Service under Code Section
                           162(m)).

                  5.       Company means eDiets.com, Inc., a Delaware
                           corporation, and includes any successor or assignee
                           corporation or corporations into which the Company
                           may be merged, changed, or consolidated; any
                           corporation for whose securities the securities of
                           the Company shall be exchanged; and any assignee of
                           or successor to substantially all of the assets of
                           the Company.

                  6.       Disability or Disabled means permanent and total
                           disability as defined in Section 22(e)(3) of the
                           Code.

                  7.       Exchange Act means the Securities Exchange Act of
                           1934, as amended from time to time, or any successor
                           statute thereto.

                  8.       Formula Option means a Nonstatutory Option granted
                           automatically to a Non-Employee Board Member in
                           accordance with Article VI of the Plan.

                  9.       Incentive Option means an Option which, when granted,
                           is intended to be an "incentive stock option," as
                           defined in Section 422 of the Code.

                  10.      Key Employee means an employee of the Company or of
                           an Affiliate (including, without limitation, an
                           employee who also is serving as all and officer or
                           director of the Company or of an Affiliate),
                           designated by the Board or the Committee as being
                           eligible to be granted one or more Options under the
                           Plan.

                  11.      Key Non-Employee means a Non-Employee Board Member,
                           consultant, or independent contractor of the Company
                           or of an Affiliate who is designated by the Board or
                           the Committee as being eligible to be granted one or
                           more Options under the Plan.

                  12.      Non-Employee Board Member means a director of the
                           Company who is not an employee of the Company or any
                           of its Affiliates. For purposes of this Plan, a
                           Non-Employee Board Member shall be deemed to include
                           the employer of such Non-Employee Board Member, if
                           the Non-Employee Board Member is so required, as a
                           condition of his

                                       2
<PAGE>

                           employment, to provide that any Option granted
                           hereunder be made to the employer.

                  13.      Nonstatutory Option means an Option which, when
                           granted, is not intended to be an "incentive stock
                           option," as defined in Section 422 of the Code.

                  14.      Option means a right or option granted under the
                           Plan.

                  15.      Option Agreement means an agreement between the
                           Company and a participant executed and delivered
                           pursuant to the Plan.

                  16.      Participant means a Key Employee to whom one or more
                           Incentive Options or Nonstatutory Options are granted
                           under the Plan, and a Key Non-Employee to whom one or
                           more Nonstatutory Options are granted under the Plan.

                  17.      Plan means this Stock Option Plan, as amended from
                           time to time.

                  18.      Shares means the following shares of the capital
                           stock of the Company as to which Options have been or
                           may be granted under the Plan: treasury shares or
                           authorized but unissued Common Stock, $.001 par
                           value, or any shares of capital stock into which the
                           Shares are changed or for which they are exchanged
                           within the provisions of Article VII of the Plan.

II.      SHARES SUBJECT TO THE PLAN

         The aggregate number of Shares as to which Options may be granted from
         time to time shall be One Million Eight Hundred Thirty Thousand
         (1,830,000) Shares (subject to adjustment for stock splits, stock
         dividends, and other adjustments described in Article VII hereof).
         Subject to the provisions of the immediately preceding paragraph, the
         maximum number of shares as to which Options may be granted in any
         calendar year to any one Key Employee shall not exceed 500,000 (subject
         to adjustment for stock splits, stock dividends and other adjustments
         described in Article VII hereof).

         If an Option ceases to be "outstanding," in whole or in part, the
         Shares which were subject to such Option, if the Option was not
         exercised, shall be available for the granting of other Options. Any
         Option shall be treated as "outstanding" until such Option is exercised
         in full, terminates or expires under the provisions of the Plan or
         Option Agreement, or is canceled by agreement of the Company and the
         Participant.

         Subject to the provisions of Article VII, the aggregate number of
         Shares as to which Incentive Options may be granted shall be subject to
         change only by means of an amendment of the Plan duly adopted by the
         Company and approved by the stockholders

                                       3
<PAGE>

         of the Company within one year before or after the date of the adoption
         of any such amendment.



III.     ADMINISTRATION OF THE PLAN

         The Plan shall be administered by the Committee. A majority of the
         Committee shall constitute a quorum at any meeting thereof (including
         by telephone conference) and the acts of a majority of the members
         present, or acts approved in writing by a majority of the entire
         Committee without a meeting, shall be the acts of the Committee for
         purposes of this Plan. The Committee may authorize one or more of its
         members or an officer of the Company to execute and deliver documents
         on behalf of the Committee. A member of the Committee shall not
         exercise any discretion respecting himself or herself under the Plan.
         The Board shall have the authority to remove, replace or fill any
         vacancy of any member of the Committee upon notice to the Committee and
         the affected member. Any member of the Committee may resign upon notice
         to the Board. The Committee may allocate among one or more of its
         members, or may delegate to one or more of its agents, such duties and
         responsibilities as it determines.

         Subject to the provisions of the Plan, the Committee is authorized to:

         A.       interpret the provisions of the Plan or of any Option or
                  Option Agreement and to make all rules and determinations
                  which it deems necessary or advisable for the administration
                  of the Plan;

         B.       determine which employees of the Company or of an Affiliate
                  shall be designated as Key Employees and which of the Key
                  Employees shall be granted Options;

         C.       determine the Key Non-Employees to whom Nonstatutory Options
                  shall be granted;

         D.       determine whether the Option to be granted shall be an
                  Incentive Option or Nonstatutory Option;

         E.       determine the number of Shares for which an Option or Options
                  shall be granted;

         F.       provide for the acceleration of the right to exercise an
                  Option (or portion thereof); and

         G.       specify the terms and conditions upon which Options may be
                  granted;

         provided, however, that with respect to Incentive Options, all such
         interpretations, rules, determinations, terms, and conditions shall be
         made and prescribed in the context

                                       4
<PAGE>

         of preserving the tax status of the Incentive Options as incentive
         stock options within the meaning of Section 422 of the Code.

         All determinations of the Committee shall be reduced to writing and
         signed by or on behalf of the Committee. No member of the Committee
         shall be liable for any action or determination made in good faith with
         respect to the Plan or any Option.

IV.      ELIGIBILITY FOR PARTICIPATION

         The Committee may at any time and from time to time grant one or more
         Options to one or more Key Employees or Key Non-Employees and may
         designate the number of Shares to be subject to each Option so granted,
         provided, however, that (i) each Participant receiving an Incentive
         Option must be a Key Employee of the Company or of an Affiliate at the
         time an Incentive Option is granted; (ii) no Incentive Options shall be
         granted after the expiration of ten (10) years from the earlier of the,
         date of the adoption of the Plan by the Company or the approval of the
         Plan by the stockholders of the Company; and (iii) the fair market
         value of the Shares (determined at the time the Option is granted) as
         to which Incentive Options are exercisable for the first time by any
         Key Employee during any single calendar year (under the Plan and under
         all other incentive option plan of the Company or an Affiliate) shall
         not exceed $100,000.

         Notwithstanding any of the foregoing provisions, the Committee may
         authorize the grant of an Option to a person not then in the employ of
         or serving as a Non-Employee Board Member, consultant, or independent
         contractor of the Company or of an Affiliate, conditioned upon such
         person becoming eligible to become a Participant at or prior to the
         execution of the Option Agreement evidencing the actual grant of such
         Option.

V.       TERMS AND CONDITIONS OF OPTIONS

         Each Option shall be set forth in an Option Agreement, duly executed on
         behalf of the Company and by the Participant to whom such Option is
         granted. Except for the setting of the Option price under Paragraph A,
         no Option shall be granted and no purported grant of any Option shall
         be effective until such Option Agreement shall have been duly executed
         on behalf of the Company and by the Participant. Each such Option
         Agreement shall be subject to at least the following terms and
         conditions:

         A.       OPTION PRICE

                  Except with respect to Formula Options as set forth in Article
                  VI, the exercise price of the Shares covered by each Option
                  granted under the Plan shall be determined by the Committee.
                  The Option price per share shall be such amount as may he
                  determined by the Committee in its sole discretion on the date
                  of the grant of the Option. In the case of an Incentive
                  Option, if the optionee owns directly or by reason of the
                  applicable attribution rules ten percent (10%) or less

                                       5
<PAGE>

                  of the total combined voting power of all classes of share
                  capital of the Company, the Option price (per share) of the
                  Shares covered by each Incentive Option shall be not less than
                  the "fair market value" of the Shares on the date of the grant
                  of the Incentive Option. In all other cases of Incentive
                  Options, the Option price shall be not less than one hundred
                  ten percent (110%) of the said fair market value on the date
                  of grant. If the Shares are listed on any national securities
                  exchange, the fair market value shall be the closing sales
                  price, if any, on the largest such exchange on the date of the
                  grant of the Option, or, if none, on the most recent trade
                  date thirty (30) days or less prior to the date of the grant
                  of the Option. If the Shares arc not then listed on any such
                  exchange, the fair market value of such Shares shall be the
                  closing sales price if such is reported or otherwise the mean
                  average of the closing "Bid" and the closing "Ask" prices, if
                  any, as reported on the National Association of Securities
                  Dealers Automated Quotation System ("NASDAQ") for the date of
                  the grant of the Option, or if none, on the most recent trade
                  date thirty (30) days or less prior to the date of the grant
                  of the Option for which such quotations are reported. If the
                  Shares are not then either listed on any such exchange or
                  quoted on NASDAQ, the fair market value shall be the mean
                  between the average of the "Bid" and the average of the "Ask"
                  prices, if any, as reported in the National Daily Quotation
                  Service for the date of the grant of the Option, or, if none,
                  for the most recent trade date thirty (30) days or less prior
                  to the date of the grant of the Option for which such
                  quotations are reported. If the fair market value cannot be
                  determined under the preceding three sentences, it shall be
                  determined in good faith by the Committee.

         B.       NUMBER OF SHARES

                  Each Option shall state the number of Shares to which it
                  pertains.

         C.       TERM OF OPTION

                  Each Incentive Option shall terminate not more than ten (10)
                  years from the date of the grant thereof, or at such earlier
                  time as the Option Agreement may provide, and shall be subject
                  to earlier termination as herein provided, except that if the
                  Option price is required under Paragraph A of this Article V
                  to be at least one hundred ten percent (110%) of fair market
                  value, each such Incentive Option shall terminate not more
                  than five (5) years from the date of the grant thereof, and
                  shall be subject to earlier termination as herein provided.

         D.       DATE OF EXERCISE

                  Upon the authorization of the grant of an Option, or at any
                  time thereafter, the Committee may, subject to the provisions
                  of Paragraph C of this Article V, prescribe the date or dates
                  on which the Option becomes exercisable, and may

                                       6
<PAGE>

                  provide that the option rights become exercisable in
                  installments over a period of years, or upon the attainment of
                  stated goals.

         E.       MEDIUM OF PAYMENT

                  The Option price shall be paid on the date of purchase
                  specified in the notice of exercise, as set forth in Paragraph
                  I. It shall be paid in such form (permitted by Section 422 of
                  the Code in the case of Incentive Options) as the Committee
                  shall, either by rules promulgated pursuant to the provisions
                  of Article III of the Plan, or in the particular Option
                  Agreement, provide.

         F.       TERMINATION OF EMPLOYMENT

                  1.       A Participant who ceases to be an employee or Key
                           Non-Employee of the Company or of an Affiliate for
                           any reason other than death, Disability, or
                           termination for cause, may exercise any Option
                           granted to such Participant, to the extent that the
                           right to purchase Shares thereunder has become
                           exercisable on (the date of such termination, but
                           only within three (3) months after such date, or, if
                           earlier, within the originally prescribed term of the
                           Option, and subject to the condition that no Option
                           shall be exercisable after the expiration of the term
                           of the Option. A Participant's employment shall not
                           be deemed terminated by reason of a transfer to
                           another employer which is the Company or an
                           Affiliate.

                  2.       A Participant who ceases to be an employee or Key
                           Non-Employee for cause shall, upon such termination,
                           cease to leave any right to exercise any Option. For
                           purposes of this Plan, cause shall be deemed to
                           include (but shall not be limited to) wrongful
                           appropriation of funds of the Company or an
                           Affiliate, divulging confidential information about
                           the Company or an Affiliate to the public, the
                           commission of a gross misdemeanor or felony, or the
                           performance of any similar action that the Board or
                           the Committee, in their sole discretion, may deem to
                           be sufficiently injurious to the interests of the
                           Company or an Affiliate to constitute substantial
                           cause for termination. The determination of the Board
                           or the Committee as to the existence of cause shall
                           be conclusive and binding upon the Participant and
                           the Company.

                  3.       A Participant who is absent from work with the
                           Company or an Affiliate because of temporary
                           disability (any disability osier than a permanent and
                           total Disability as defined at Paragraph B(6) of
                           Article I hereof), or who is on leave of absence for
                           any purpose permitted by any authoritative
                           interpretation (i.e., regulation, ruling, case law,
                           etc,) of Section 422 of the Code, shall not, during
                           the period of any such absence, be deemed, by virtue
                           of such absence alone, to have terminated

                                       7
<PAGE>

                           his employment or relationship with the Company or
                           with an Affiliate, except as the Committee may
                           otherwise expressly provide or determine.

                  4.       Paragraph F(1) shall control and fix the rights of a
                           Participant who ceases to be an employee or Key
                           Non-Employee of the Company or of an Affiliate for
                           any reason other than death, Disability, or
                           termination for cause, and who subsequently becomes
                           Disabled or dies. Nothing in Paragraphs G and H of
                           this Article V shall be applicable in any such case
                           except that, in the event of such a subsequent
                           Disability or death within the three (3) month period
                           after the termination of employment or, if earlier,
                           within the originally prescribed term of the Option,
                           the Participant or the Participant's estate or
                           personal representative may exercise the Option
                           permitted by this Paragraph F, in the event of
                           Disability, within twelve (12) months after the date
                           that the Participant ceased to be an employee or Key
                           Non-Employee of the Company or of an Affiliate or, in
                           the event of death, within twelve (12) months after
                           the date of death of such Participant.

         G.       TOTAL AND PERMANENT DISABILITY

                  A Participant who ceases to be an employee or Key Non-Employee
                  of the Company or of an Affiliate by reason of Disability may
                  exercise any Option granted to such Participant (i) to the
                  extent that the right to purchase Shares thereunder has become
                  exercisable on or before the date such Participant becomes
                  Disabled as determined by the Committee, and (ii) if the
                  Option becomes exercisable periodically under Paragraph D, to
                  the extent of any additional rights that would have become
                  exercisable had the participant not become so disabled until
                  after the close of business on the next periodic exercise
                  date.

                  A Disabled Participant shall exercise such rights, if at all,
                  only within a period of not more than twelve (12) months after
                  the date that the Participant became Disabled as determined by
                  the Committee (notwithstanding that the Participant might have
                  been able to exercise the Option as to some or all of the
                  Shares on a later date if the Participant had not become
                  Disabled) or, if earlier, within the originally prescribed
                  term of the Option.

         H.       DEATH

                  In the event that a Participant to whom an Option has been
                  granted ceases to be an employee or Key Non-Employee of the
                  Company or of an Affiliate by reason of such Participant's
                  death, such Option, to the extent that the right is exercised
                  but not exercised on the date of death, may be exercised by
                  the Participant's estate or personal representative within
                  twelve (12) months after the date of death of such Participant
                  or, if earlier, within the originally

                                       8
<PAGE>

                  prescribed term of the Option, notwithstanding that the
                  decedent might have been able to exercise the Option as to
                  some or all of the Shares on a later date if the participant
                  were alive and had continued to be an employee or Key
                  Non-Employee of the Company or of an Affiliate.

         I.       EXERCISE OF OPTION AND ISSUANCE OF STOCK

                  Options shall be exercised by giving written notice to the
                  Company. Such written notice shall: (1) be signed by the
                  person exercising the Option, (2) state the number of Shares
                  with respect to which the Option is being exercised, (3)
                  contain the warranty required by Paragraph M of this Article
                  V, and (4) specify a date (other than a Saturday, Sunday or
                  legal holiday) not less than five (5) nor more than ten (10)
                  days after the date of such written notice, as the date on
                  which the Shares will be purchased. Such tender and conveyance
                  shall take place at the principal office of the Company during
                  ordinary business hours, or at such other hour and place
                  agreed upon by the Company and the person of persons
                  exercising the Option. On the date specified in such written
                  notice (which date may be extended by the Company in order to
                  comply with any law or regulation, which requires the Company
                  to take any action with respect to the Option Shares prior to
                  the issuance thereof, whether pursuant to the provisions of
                  Article VII or otherwise), the Company shall accept payment
                  for the Option Shares and shall deliver to the person or
                  persons exercising the Option in exchange therefor an
                  appropriate certificate or certificates for fully paid
                  non-assessable Shares. In the event of any failure to take up
                  and pay for the number of Shares specified in such written
                  notice on the date set forth therein (or on the extended date
                  as above provided), the right to exercise the Option shall
                  terminate with respect to such number of Shares, but shall
                  continue, with respect to the remaining Shares covered by the
                  Option and not yet acquired pursuant thereto.

         J.       RIGHTS AS A STOCKHOLDER

                  No Participant to whom an Option has been granted shall have
                  rights as a stockholder with respect to any Shares covered by
                  such Option except as to such Shares as have been issued to or
                  registered in the Company's share register in the name of such
                  Participant upon the due exercise of the Option and tender of
                  the full Option price.

         K.       ASSIGNABILITY AND TRANSFERIBILITY OF OPTION

                  Unless otherwise permitted by the Code and by Rule 16b-3 of
                  the Exchange Act, if applicable, and approved in advance by
                  the Committee, an Option granted to a Participant shall not be
                  transferable by the participant and shall be exercisable,
                  during the Participant's lifetime, only by such Participant
                  or, in the event of the Participant's incapacity, his guardian
                  or legal representative. Except

                                       9
<PAGE>

                  as otherwise permitted herein, such Option shall not be
                  assigned, pledged or hypothecated in any way (whether by
                  operation of law or otherwise) and shall not be subject to
                  execution, attachment, or similar process. Any attempted
                  transfer, assignment, pledge, hypothecation or other
                  disposition of any Option or of any rights grazed thereunder
                  contrary to the provisions of this Paragraph K, or the levy of
                  any attachment or similar process upon an option or such
                  rights, shall be null and void.

         L.       OTHER PROVISIONS

                  The Option Agreement for an Incentive Option shall contain
                  such limitations and restrictions upon the exercise of the
                  Option as shall be necessary in order that such Option can be
                  an "incentive stock option" within the meaning of Section 422
                  of the Code. Further, the Option Agreements authorized under
                  The Plan shall be subject to such other terms and conditions
                  including, without limitation, restrictions upon the exercise
                  of the Option, as the Committee shall deem advisable and
                  which, in tie case of incentive Options, are not inconsistent
                  with the requirements of Section 422 of the Code.

         M.       PURCHASE FOR INVESTMENT

                  Unless the Shares to be issued upon the particular exercise of
                  an Option shall have been effectively registered under the
                  Securities Act of 1933, as now III force or hereafter amended,
                  the Company shall be under no obligation to issue the Shares
                  covered by such exercise unless and until the following
                  conditions have been fulfilled- In accordance with the
                  direction of the Committee, the persons who exercise such
                  Option shall warrant to the Company that, at the tune of such
                  exercise, such persons arc acquiring their Option Shares for
                  investment and not with a view to, or for sale in connection
                  with, the distribution of any such Shares, and shall make such
                  other representations, warranties, acknowledgments and
                  affirmations, if any, as the Committee may require. In such
                  event, the persons acquiring such Shares shall be bound by the
                  provisions of the following legend (or similar legend) which
                  shall be endorsed upon the certificate(s) evidencing their
                  Option Shares issued pursuant to such exercise:

                           "The shares represented by this certificate have been
                           acquired for investment and they may not be sold or
                           otherwise transferred by any person, including a
                           pledgee, in the absence of an effective registration
                           statement for the shares under the Securities Act of
                           1933 or an opinion of counsel satisfactory to the
                           Company that an exemption from registration is then
                           available."

                  Without limiting the generality of the foregoing, the Company
                  may delay issuance of the Shares until completion of any
                  action or obtaining any consent

                                       10
<PAGE>

                  that the Company deems necessary under any applicable law
                  (including without limitation state securities or "blue sky"
                  laws).

VI.      FORMULA OPTIONS

         A.        BOARD OPTIONS

                   Each Non-Employee Board Member serving. as of the Effective
                   Date of the Plan shall upon the Effective Date be granted
                   automatically a Formula Option to purchase 25,000 Shares at
                   an exercise price set forth in Section B herein. In addition,
                   each Non-Employee Board Member elected subsequent to the
                   Effective Date of the Plan shall be granted automatically a
                   Formula Option to purchase 25,000 Shares, as of the date of
                   his or tier election, at an exercise price set forth in
                   Section B herein. On each year anniversary of the initial
                   grant of a Formula Option to a Non-Employee Board Member, the
                   Non-Employee Board Member shall be entitled to an automatic
                   renewal grant of 25,000 Formula Options, at an exercise price
                   set forth in Section B herein, provided such individual
                   remains an incumbent Non-Employee Board Member as of such
                   anniversary date. Each Formula Option granted pursuant to
                   this Paragraph VI.A. shall be fully exercisable on the date
                   of grant for a period of ten (10) years from the date of
                   grant.

         B.        EXERCISE PRICE

                   The purchase price of the Shares subject to the Formula
                   Options granted as of the Effective Date of the Plan shall be
                   $2.00 per share. The purchase price of the Shares subject to
                   the Formula Options granted subsequent to the Effective Date
                   hereunder shall be equal to one hundred percent (100%) of the
                   fair market value as of the date of grant, with such fair
                   market value to be determined as set forth in Article V.

         C.        TERMS AND CONDITIONS

                   Formula Options shall be evidenced by an Option Agreement
                   which shall conform, to the requirements of the Plan, and may
                   contain such other provisions not inconsistent therewith, as
                   the Committee shall deem advisable. The provisions of Article
                   V governing Nonstatutory Options, and the exercise and
                   issuance thereof, shall apply to Formula Options to the
                   extent such provisions are not inconsistent with this Article
                   VI.

 VII.     ADJUSTMENTS UPON CHANGES IN CAPITALIZATION; SALE OF COMPANY SHARES

          In the event that the outstanding Shares of the Company are changed
          into or exchanged for a different number or kind of shares or other
          securities of the Company or of

                                       11
<PAGE>

         another corporation by reason of any reorganization, merger,
         consolidation, recapitalization, reclassification, change in par value,
         stock split-up, combination of shares or dividend payable in capital
         stock, or the like, appropriate adjustments to prevent dilution or
         enlargement of the rights granted to, or available for, Participants
         shall be made in the manner and kind of shares fox the purchase of
         which Options tray be granted under the Plan, and, in addition,
         appropriate adjustment shall be made in the number and hind of Shares
         and in the Option price per share subject to outstanding Options. No
         such adjustment shall be made which shall, within the meaning of
         Section 424 of the Code, constitute such a modification, extension, or
         renewal of an Option as to cause the adjustment to be considered as the
         grant of a new Option.

         Notwithstanding anything herein to the contrary, the Company may, in
         its sole discretion, accelerate the timing of the exercise provisions
         of any Option in the event of a tender offer for the Company's Shares,
         the adoption of a plan of merger or consolidation under which all the
         Shares of the Company would be eliminated, or a sale of all or
         substantially all of the Company's assets. Alternatively, the Company
         may, in its sole discretion, cancel any or all Options upon any of the
         foregoing events and provide for the payment to Participants in cash of
         an amount equal to the difference between the Option price and the
         price of a Share, as determined in good faith by the Committee, at the
         close of business on the date of such event, multiplied by the number
         of Shares subject to Option so canceled.

         Upon a business combination by the Company or any of its Affiliates
         with any corporation or other entity through the adoption of a plan of
         merger or consolidation or a share exchange or through the purchase of
         all or substantially all of the capital stock or assets of such other
         corporation or entity, the Board or the Committee may, in its sole
         discretion, grant Options pursuant hereto to all or any persons who, on
         the effective date of such transaction, hold outstanding options to
         purchase securities of such other corporation or entity and who, on and
         after the effective date: of such transaction, will become employees or
         directors of, or consultants to, the Company or its Affiliates. The
         number of Shares subject to such substitute Options shall be determined
         in accordance with the terms of the transaction by which the business
         combination is effected. Notwithstanding the other provisions of this
         Plan, the other terms of such substitute Options shall be substantially
         the same as or economically equivalent to the terms of the options for
         which such Options are substituted, all as determined by the Board or
         by the Committee, as the case may be. Upon the grant of substitute
         Options pursuant hereto, the options to purchase securities of such
         oilier corporation or entity for which such Options are substituted
         shall be canceled immediately.

VIII.    DISSOLUTION OR LIQUIDATION OF THE COMPANY

         Upon the dissolution or liquidation of the Company other than in
         connection with a transaction to which the preceding Article VII is
         applicable, all Options granted hereunder shall terminate and become
         trill and void; provided, however, that if the

                                       12
<PAGE>

         rights of a Participant under the applicable Options have not otherwise
         terminated and expired, the Participant shall have the right
         immediately prior to such dissolution or liquidation to exercise any
         Option granted hereunder to the extent that the right to purchase
         shares thereunder has become exercisable as of the date immediately
         prior to such dissolution or liquidation.

IX.      TERMINATION OF THE PLAN

         The Plan shall terminate ten (10) years from the earlier of the date of
         its adoption or the date of its approval by the stockholders. The Plan
         may be terminated at an earlier date by vote of the stockholders or the
         Board; provided, however, that any such earlier termination shall not
         affect any Options granted or Option Agreements executed prior to the
         effective date of such termination. Except as may otherwise be provided
         for under Articles VII and VIII, and not-withstanding the termination
         of the Plan, any Options granted prior to the effective date of the
         Plan's termination may be exercised until the earlier of (i) the date
         set forth in the Option Agreement, or (ii) ten (10) years from the date
         the Option is granted, and the provisions of the Plan with respect to
         the full and final authority of the Committee under the Plan shall
         continue to control.

X.       AMENDMENT OF THE PLAN

         The Plan may be amended by the Board and such amendment shall become
         effective upon adoption by the Board; provided, however, that any
         amendment shall be subject to the approval of the stockholders of the
         Company at or before the next annual meeting of the stockholders of the
         Company if such stockholder approval is required by the Code, any
         federal or state law or regulation, the rules of any stock exchange or
         automated quotation system on which the Shares may be listed or quoted,
         or if the Board, in its discretion, determines to submit such changes
         to the Plan to its stockholders for approval.

XI.      EMPLOYMENT RELATIONSHIP

         Nothing herein contained shall be deemed to prevent the Company or an
         Affiliate from terminating the employment of a Participant, nor to
         prevent a Participant from terminating the Participant's employment
         with the Company or an Affiliate.

 XII.    INDEMNIFICATION OF COMMITTEE

         In addition to such other rights of indemnification as they may have as
         directors or as members of the Committee, the members of the Committee
         shall be indemnified by the Company against all reasonable expenses,
         including attorneys' fees, actually and reasonably incurred in
         connection with the defense of any action, suit or proceeding, or in
         connection with any appeal therein, to which they or any of them may be
         a party by reason of any action taken by them as members of the
         Committee and against all amounts paid by them in settlement thereof
         (provided such settlement is approved by

                                       13
<PAGE>

         independent legal counsel selected by the Company) or paid by them in
         satisfaction of a judgment in any such action, suit or proceeding,
         except in relation to matters as to which it shall be adjudged in such
         action, suit or proceeding that the Committee member is liable for
         gross negligence or willful misconduct in the performance of his or
         leer duties. To receive such indemnification, a Committee member must
         first offer in writing to the Company the opportunity, at its own
         expense, to defend any such action, suit or proceeding.

XIII.    SAVINGS CLAUSE

         This Plan is intended to comply in all respects with applicable law and
         regulations, including, (i) with respect to those Participants who are
         officers or directors for purposes of Section 16 of the Exchange Act,
         Rule 16b-3 of the Securities and Exchange Commission, if applicable,
         and (ii) with respect to executive officers, Code Section 162(m). In
         case any one or more provisions of this Plan shall be held invalid,
         illegal, or unenforceable in any respect under applicable law and
         regulation (including Rule 16b-3 and Code Section 162(m)), the
         validity, legality, and enforceability of the remaining provisions
         shall not in any way be affected or impaired thereby and the
         invalid, illegal, or unenforceable provision shall be deemed null and
         void; however, to the extent permitted by law, any provision that could
         be deemed null and void shall first be construed, interpreted, or
         revised retroactively to permit this Plan to be construed in compliance
         with all applicable law (including Rule 16b-3 and Code Section 162(m))
         so as to foster the intent of this Plan. Notwithstanding anything
         herein to the contrary, with respect to Participants who are officers
         and directors for purposes of Section 16 of the Exchange Act, no grant
         of an Option to purchase Shares shall permit unrestricted ownership of
         Shares by the Participant for at least six (6) months from the date of
         the grant of such Option, unless the Board determines that the grant of
         such Option to purchase Shares otherwise satisfies the then current
         Rule 16b-3 requirements,

XIV.     WITHHOLDING

         Except as otherwise provided by the Committee,

         A.       The Company shall have the power and right to deduct or
                  withhold, or require a Participant to remit to the Company, an
                  amount sufficient to satisfy federal, state, and local taxes
                  required by law to be withhold with respect to any grant,
                  exercise, or payment made under or as a result of this Plan;
                  and

         B.       In the case of any taxable event hereunder, a Participant tray
                  elect, subject to the approval In advance by the Committee, to
                  satisfy the withholding requirement, if any, in whole or in
                  part, by having the Company withhold Shares of Common Stock
                  that would otherwise be transferred to the Participant having
                  a Fair Market Value, on the date the tax is to be determined,
                  equal to the, minimum marginal tax that could be imposed on
                  the transaction. All elections shall be made in writing and
                  signed by the Participant.

                                       14
<PAGE>

XV.      EFFECTIVE DATE

         This Plan shall become effective upon adoption by the Board on the
         effective date determined by the Board (the "Effective Date"), provided
         that within one (1) year before or after such adoption by the Board the
         Plan is approved by the stockholders of the Company.

XVI.     GOVERNING LAW

         This Plan shall be governed by the laws of the State of Delaware and
         construed in accordance therewith.

                                       15
<PAGE>

                             FIRST AMENDMENT TO THE
                                eDIETS.COM, INC.
                                STOCK OPTION PLAN

         The eDiets.com, Inc. Stock Option Plan shall be amended, effective
August 9, 2000, as follows:

         The first paragraph of Article II shall be deleted, and the following
is included in its place:

         "The aggregate number of shares as to which Options may be granted from
time to time shall be 2,730,000 Shares (subject to adjustment for stock splits,
stock dividends, and other adjustments described in Article VII hereof). Subject
to provisions of the immediately preceding paragraph, the maximum number of
shares as to which Options may be granted in any calendar year to any one Key
Employee shall not exceed 1,000,000 (subject to adjustment for stock splits,
stock dividends and other adjustments described in Article VII hereof)."


<PAGE>

                             SECOND AMENDMENT TO THE
                                eDIETS.COM, INC.
                                STOCK OPTION PLAN

         The eDiets.com, Inc. Stock Option Plan shall be amended, effective
September 18, 2000, as follows:

         The language: "or such greater period of time as the Board or the
Committee in their sole discretion shall determine" shall be added to the
following sections:

                  a. Section V F. 1., immediately following the words "but only
within three (3) months after such date";

                  b. Section V G., immediately following the words "not more
than twelve (12) months"; and

                  c. Section V H., immediately following the words "within
twelve (12) months".



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