EXHIBIT 99.1
WOMEN.COM AND EDIETS.COM OFFER WOMEN A "LOSING PROPOSITION"
Co-branded "Diet Center" Brings Personalized Weight-Loss Program to Visitors
Interested in Maintaining a Healthy Lifestyle
SAN MATEO, Calif. and DEERFIELD BEACH, Fla. - July 17, 2000 - Women.com
Networks, Inc., (NASDAQ: WOMN), the leading Internet destination for women
and top 50 Internet property, and eDiets.com, Inc. (OTC BB: EDET), a leading
online diet, fitness and counseling center, have teamed up to launch a
co-branded "Diet Center" at www.women.com.
Expected to launch in July, 2000, the new "Diet Center" will integrate original
content and tools from eDiets.com, including its personalized weight-loss,
nutrition and exercise programs into the leading Women.com network. The parties
entered a two-year, multi-million-dollar partnership to build the "Diet Center"
of which eDiets.com is the exclusive content provider.
"We chose eDiets.com as a weight-loss partner for their truly realistic,
personalized approach to health and weight management, that fits with our
strategy to deliver information women want and need in a contextual environment
throughout our network," said Jeff Bruce, VP, national advertising sales,
Women.com. "The eDiets.com partnership and co-branded `Diet Center' broadens our
efforts to provide customized information to our visitors, as well as leading
news and information on health and fitness."
Developed by a team of licensed dietitians, psychologists and technicians,
eDiets.com's weight-loss program provides subscribed members with professional
advice and information unique to each subscriber's needs. Each eDiets.com member
enjoys the convenience and privacy of 24/7 access to their personalized
eDiets.com programs, which include customized weekly menus, recipes and grocery
shopping lists, interactive tools, online meetings, support boards, chats,
fitness tips, professional advice, and more through their desktop computers.
Through the co-branded "Diet Center" on Women.com, visitors will also be able to
register for the bi-weekly eDiets.com newsletter, [email protected], providing
subscribers with a wealth of information relating to health, nutrition and
fitness for achieving and maintaining a healthy lifestyle.
Each quarter, eDiets.com will design a special eDiets.com membership offer
geared specifically to Women.com visitors. Additionally, in a highly
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integrated approach to reach the fast-growing female Internet audience,
eDiets.com will be featured in several Women.com newsletters and will occupy the
anchor-sponsor position in five Women.com promotions and sweepstakes per year.
"Taking our unique and proven online program to a major women's destination was
the most logical way to grow our business and reach our key demographic," said
David Humble, chairman and CEO of eDiets.com. "In Women.com, we have found the
perfect partner - eighty percent of their visitors are seeking diet and fitness
information. With the new co-branded section, users will benefit from our
program in a comfortable setting - a key ingredient to the success of any
weight-loss program."
The new diet center is the first example of eDiets.com's planned strategy of
developing co-branded "virtual diet centers" to be hosted by leading Internet
destinations in the United States and Europe. Each co-branded "Diet Center" will
leverage the loyalty of the host sites' audiences, adding additional content and
services to the host and creating new customer bases for eDiets.com.
About Women.com
Among the top 50 Internet properties, Women.com WOMN is the leading women's
Internet network offering programming, community, shopping and personalized
services that are relevant, interesting and immediate to women online. Uniting
the most popular brand names in the world, such as Cosmopolitan, Good
Housekeeping, Redbook, Prevention and Harlequin, Women.com incorporates its
assets into a network which is 100,000 pages deep and 18 topical channels wide.
Voted "Best Fitness Hub" and "Best House & Home Hub" by Yahoo! Internet Life and
named one of the "best fitness sites" by Health magazine, Women.com offers
expert advice, in-depth information and unique services and tools to assist
visitors in every area of their lives, from health to home, parenting to career.
Founded in 1992, Women.com has offices in San Mateo and New York.
This announcement may contain forward looking statements about our revenues,
earnings, margins, and other future plans and objectives. These statements are
subject to risks and uncertainties that could cause our actual results
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to vary materially from the results and objectives discussed in the forward
looking statements. Among the factors that could cause actual results to differ
are: increased competition from other web sites offering similar content,
unexpected problems with our computer infrastructure that affect the delivery of
our content, effectiveness of our marketing and advertising programs, market
acceptance of our content and services, and other factors that may influence
future business and financial results, including those set forth in the
Women.com Networks Annual Report on Form 10-K for the year ended December 31,
1999 filed with the Securities and Exchange Commission. All forward-looking
statements are based on the information available to Women.com Networks on the
date hereof, and Women.com Networks assumes no obligation to update such
statements.
About eDiets.com
eDiets.com, Inc. (OTC BB: EDET), founded in 1996 and with a community of over
1.8 million newsletter subscribers, is the leading online diet center. The
Company has earned category leader status pursuant to the 1997 introduction of
personalized diet programs based on individualized responses to a comprehensive
online personal profile questionnaire, which elicits information regarding
weight-loss goals, lifestyle, food preferences and/or restrictions, pertinent
medical conditions, fitness level and attitude. eDiets.com members enjoy the
benefits of a "virtual dietitian" that creates customized weekly meal plans,
daily checklists, and grocery shopping lists, and provides both on and offline
support. eDiets.com also issues one of the Internet's most popular health and
diet newsletters, [email protected], to over 1.8 million subscribers. eDiets.com
was named a Forbes "Best of the Web" fitness and nutrition Web site by Forbes
magazine for the year 2000.
Headquartered in Deerfield Beach, Florida, eDiets.com's management team consists
of licensed dietitians and psychologists, a technical staff, and an experienced
corporate organization.
Note to editors: For company or program information, contact eDiets.com, Merilee
Kern, Marketing Communications Manager, 3938 Windansea Street, Las Vegas, NV
89147, (702) 562-0064. Readers can also access our Web site at
http://www.eDiets.com.
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Certain statements made herein that use the words "estimate", "project",
"intend", "expect", "believe" and similar expressions are intended to identify
forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements involve known
and unknown risks and uncertainties which could cause the actual results,
performance or achievements of the Company to be materially different from those
which may be expressed or implied by such statements. These risks and
uncertainties include, among others, changes in general economic and business
conditions, changes in product acceptance by consumers, effectiveness of sales
and marketing efforts, loss of market share and pressure on prices resulting
from competition, and inability to obtain sufficient financing. For additional
information regarding these and other risks and uncertainties associated with
eDiets.com business, reference is made to the prospectus in the Registration
Statement on Form SB-2 and other reports filed from time to time with the
Securities and Exchange Commission. All forward-looking statements are current
only as of the date on which such statements are made. The Company does not
undertake any obligation to publicly update any forward-looking statements.
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Jason Schlossberg | Middleberg Euro rscg | 212.699.2564
" Communications for the New Economy "
http://www.middleberg.com
