FOGDOG INC
DEF 14A, 2000-04-28
MISCELLANEOUS SHOPPING GOODS STORES
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                                  SCHEDULE 14A
                                 (RULE 14a-101)

                    INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

                PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE
                        SECURITIES EXCHANGE ACT OF 1934

Filed by the registrant |X|

Filed by a party other than the registrant |   |
Check the appropriate box:
| | Preliminary proxy statement
|X| Definitive proxy statement
| | Definitive additional materials
| | Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12

                                  FOGDOG, INC.

- --------------------------------------------------------------------------------
                  (Name of Registrant as Specified in Charter)


- --------------------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of filing fee (Check the appropriate box):

|X| No fee required.

| | Fee computed on the table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

     (1)  Title of each class of securities to which transaction applies:

          ----------------------------------------------------------------------
     (2)  Aggregate number of securities to which transaction applies:

          ----------------------------------------------------------------------
     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange
          Rule 0-11 (Set forth the amount on which the

          ----------------------------------------------------------------------
     (4)  Proposed maximum aggregate value of transaction:

          ----------------------------------------------------------------------
     (5)  Total fee paid:

          ----------------------------------------------------------------------
     | | Fee paid previously with preliminary materials:

     | | Check box if any part of the fee is offset as provided by Exchange
          Act Rule 0-11(a)(2) and identify the filing for which the offsetting
          fee was paid previously. Identify the previous filing by registration
          statement number, or the form or schedule and the date of its filing.

     (1)  Amount previously paid:

          ----------------------------------------------------------------------
     (2)  Form, schedule or registration statement no.:

          ----------------------------------------------------------------------
     (3)  Filing party:

          ----------------------------------------------------------------------
     (4)  Date filed:

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<PAGE>

                            [LOGO OF FOGDOG SPORTS]

                                 FOGDOG, INC.
                                 500 Broadway
                            Redwood City, CA 94063
                                (650) 980-2500

                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                          TO BE HELD ON May 25, 2000

  The annual meeting of stockholders of Fogdog, Inc., a Delaware corporation,
will be held on Thursday, May 25, 2000 at 10:00 a.m., local time, at the Hyatt
Rickeys, 4219 El Camino Real, Palo Alto, California 94306 for the following
purposes:

    1. To elect two directors to serve for a three-year term ending in the
  year 2003 and until their successors are duly elected and qualified.

    2. To ratify the appointment of PricewaterhouseCoopers LLP as our
  independent auditors for the year ending December 31, 2000;

    3. To approve an amendment to our 1999 Stock Incentive Plan that will
  increase the number of shares of common stock authorized for issuance over
  the term of the 1999 plan by an additional 1,500,000 shares.

    4. To transact such other business as may properly come before the annual
  meeting and any adjournment or postponement thereof.

  The foregoing matters are described in more detail in the enclosed proxy
statement. The board of directors has fixed the close of business on April 17,
2000, as the record date for the determination of the stockholders entitled to
notice of, and to vote at, the annual meeting and any postponement or
adjournment thereof. Only those stockholders of record as of the close of
business on that date will be entitled to vote at the annual meeting or any
postponement or adjournment thereof.

                                          By Order of the Board of Directors,

                                          /s/ Timothy P. Harrington
                                          _____________________________________
                                          Timothy P. Harrington
                                          Chief Executive Officer

Redwood City, California
April 28, 2000


 YOUR VOTE IS VERY IMPORTANT, REGARDLESS OF THE NUMBER OF SHARES YOU OWN.
 PLEASE READ THE ATTACHED PROXY STATEMENT CAREFULLY, COMPLETE, SIGN AND
 DATE THE ENCLOSED PROXY CARD AS PROMPTLY AS POSSIBLE AND RETURN IT IN THE
 ENCLOSED ENVELOPE.

<PAGE>

                                 FOGDOG, INC.
                                 500 Broadway
                            Redwood City, CA 94063
                                (650) 980-2500

                                PROXY STATEMENT

  Your vote at the annual meeting is important to us. Please vote your shares
of common stock by completing the enclosed proxy card and returning it to us
in the enclosed envelope. This proxy statement has information about the
annual meeting and was prepared by our management for the board of directors.
This proxy statement and the accompanying proxy card are first being mailed to
you on or about April 28, 2000.

                       GENERAL INFORMATION ABOUT VOTING

Who can vote?

  You can vote your shares of common stock if our records show that you owned
the shares on April 17, 2000. A total of 34,760,344 shares of common stock can
vote at the annual meeting. You get one vote for each share of common stock.
The enclosed proxy card shows the number of shares you can vote.

How do I vote by proxy?

  Follow the instructions on the enclosed proxy card to vote on each proposal
to be considered at the annual meeting. Sign and date the proxy card and mail
it back to us in the enclosed envelope. The proxyholders named on the proxy
card will vote your shares as you instruct. If you sign and return the proxy
card but do not vote on a proposal, the proxyholders will vote for you on that
proposal. Unless you instruct otherwise, the proxyholders will vote for each
of the two director nominees and for each of the other proposals to be
considered at the meeting.

What if other matters come up at the annual meeting?

  The matters described in this proxy statement are the only matters we know
will be voted on at the annual meeting. If other matters are properly
presented at the meeting, the proxyholders will vote your shares as they see
fit.

Can I change my vote after I return my proxy card?

  Yes. At any time before the vote on a proposal, you can change your vote
either by giving our secretary a written notice revoking your proxy card or by
signing, dating, and returning to us a new proxy card. We will honor the proxy
card with the latest date.

Can I vote in person at the annual meeting rather than by completing the proxy
card?

  Although we encourage you to complete and return the proxy card to ensure
that your vote is counted, you can attend the annual meeting and vote your
shares in person.

What do I do if my shares are held in "street name"?

  If your shares are held in the name of your broker, a bank, or other
nominee, that party should give you instructions for voting your shares.


                                       1
<PAGE>

How are votes counted?

  We will hold the annual meeting if holders of a majority of the shares of
common stock entitled to vote either sign and return their proxy cards or
attend the meeting. If you sign and return your proxy card, your shares will
be counted to determine whether we have a quorum even if you abstain or fail
to vote on any of the proposals listed on the proxy card.

  If your shares are held in the name of a nominee, and you do not tell the
nominee how to vote your shares (so-called "broker nonvotes"), the nominee can
vote them as it sees fit only on matters that are determined to be routine,
and not on any other proposal. Broker nonvotes will be counted as present to
determine if a quorum exists but will not be counted as present and entitled
to vote on any nonroutine proposal, such as the amendments to the plan.

Who pays for this proxy solicitation?

  We bear the entire cost of solicitation, including the preparation,
assembly, printing and mailing of this proxy statement, the proxy and any
additional solicitation materials furnished to you. In addition to sending you
these materials, some of our employees may contact you by telephone, by mail,
or in person. None of these employees will receive any extra compensation for
doing this.

When is the deadline for receipt of stockholder proposals for the 2001 annual
meeting?

  Proposals of our stockholders that are intended to be presented by such
stockholders at our 2001 annual meeting must be received no later than
December 2, 2000, in order that they may be included in the proxy statement
and form of proxy relating to that meeting. In addition, the proxy solicited
by the board of directors for the 2001 annual meeting will confer
discretionary authority to vote on any stockholder proposal presented at that
meeting, unless we receive notice of such proposal not later than March 17,
2001.

                                       2
<PAGE>

                     PROPOSAL NO 1: ELECTION OF DIRECTORS

  Our board of directors is divided into three classes designated Class I,
Class II and Class III. The number of directors is determined from time to
time by the board of directors and is currently fixed at nine (9) members. A
single class of directors is elected each year at the annual meeting. Subject
to transition provisions, each director elected at each such meeting will
serve for a term ending on the date of the third annual meeting of
stockholders after his election and until his successor has been elected and
duly qualified. At this year's annual meeting, Class I directors will stand
for re-election.

  In March 2000, two of our board members, both of whom were Class I
directors, resigned, and our remaining directors appointed one new Class I
director, Ms. Donna de Varona in April 2000. In addition, Mr. Fredrick M.
Gibbons, a Class I director, will not be standing for re-election.
Consequently, Mr. Ralph T. Parks, formerly a Class III director, will now
stand for re-election as a Class I director. There will be one vacancy on the
board until a qualified candidate is identified. Accordingly, two directors
are to be elected at this annual meeting to serve until the 2003 annual
meeting, and until their successors are elected and duly qualified. In the
event either nominee is unable or unwilling to serve as a nominee, the proxies
may be voted for any substitute nominee designated by the present board of
directors or the proxy holders to fill such vacancy, or the board of directors
may be reduced in accordance with our bylaws. The proxies cannot be voted for
a greater number of persons than the nominees named therein. The board of
directors has no reason to believe that the persons named will be unable or
unwilling to serve as nominees or as directors if elected.

  Set forth below is certain information concerning the nominees and the other
incumbent directors:

Directors To Be Elected At The 2000 Annual Meeting

  Ralph T. Parks, age 54, has served as a director since September 1999. Mr.
Parks served as President of Footaction USA, a footwear retailer, from 1991 to
1999 and as Footaction's Executive Vice President and Chief Operating Officer
from 1987 to 1991.

  Donna de Varona, age 52, has served as director since April 2000. Ms. de
Varona was a two-time gold medal winner at the 1964 Olympics in Tokyo. From
1965 to 1999, Ms. de Varona has been a broadcasting personality with the
American Broadcasting Network, covering ten Olympic games, receiving an Emmy
for her coverage of the 1991 Olympic games. Ms. de Varona is the founder of
the Women's Sports Foundation and a member of the 1999 Women's World Cup
Organizing Committee. Ms. de Varona holds a B.S. in political science from the
University of California, Los Angeles.

Directors Whose Terms Expire In 2001

  Lloyd D. "Chip" Ruth, age 53, has served as a director since March 1999.
Since January 1987, Mr. Ruth has served as a Partner of Marquette Venture
Partners, a venture capital firm that he co-founded. Mr. Ruth holds a B.S. in
industrial engineering from Cornell University, an M.S. in computer science
from the Naval Postgraduate School in Monterey and an M.B.A. from Stanford
University's Graduate School of Business.

  Warren J. Packard, age 33, has served as a director since June 1999. Since
June 1997, Mr. Packard has been a venture capitalist with Draper Fisher
Jurvetson, a venture capital firm. Prior to joining Draper Fisher Jurvetson,
from January 1996 until June 1997, Mr. Packard was Vice President of Business
Development of Angara Database Systems, a main-memory database technology
company which he founded. From June 1996 to January 1997, Mr. Packard was an
Associate at Institutional Venture Partners, a venture capital firm, investing
in early-stage technology companies. From August 1991 to August 1995, Mr.
Packard served as a Senior Principal Engineer in the New Business and Advanced
Product Development Group at Baxter International. He currently serves as a
director of Chili!Soft, Inc., Corvia Networks, Inc., Digital Impact, Inc.,
DigitalWork, Inc., Direct Hit Technologies, Inc., Eclipse International and
Best Offer.Com, Inc. Mr. Packard holds a B.S. and M.S. in Mechanical
Engineering from Stanford University and an M.B.A. from Stanford University's
Graduate School of Business.

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<PAGE>

  Brett M. Allsop, age 29, is a co-founder of Fogdog, Inc., and has served as
Chairman of the board of directors and President of the International Division
since January 1999. From June 1998 to January 1999, Mr. Allsop served as our
Chief Executive Officer. From October 1994 to June 1998, Mr. Allsop served as
our President. Mr. Allsop holds a B.A. engineering degree in values,
technology, science and society from Stanford University.

Directors Whose Terms Expire In 2002

  Timothy P. Harrington, age 43, joined us in June 1998 as President, Chief
Operating Officer and a director. In January 1999, he became Chief Executive
Officer and ceased serving as Chief Operating Officer. Prior to joining us,
from March 1997 to April 1998, Mr. Harrington served as General Manager of
GolfWeb, Inc., a golf information and e-commerce web site. From June 1996 to
December 1996, Mr. Harrington served as the Director of National Accounts for
Cobra Golf, Inc., a manufacturer of golf equipment. Prior to working with
Cobra Golf, Inc., from June 1979 to June 1996, Mr. Harrington served in
various financial management positions with International Business Machines
Corporation, a computer systems corporation, including Chief Operating Officer
for International Business Machines' education division. Mr. Harrington was a
Sloan Fellow at Stanford University's Graduate School of Business. Mr.
Harrington holds a B.B.A. in accounting from Siena College and an M.S. in
business management from Stanford University's Graduate School of Business.

  Ray A. Rothrock, age 45, has served as a director since March 1999. Mr.
Rothrock serves as a General Partner of Venrock Associates, a venture capital
firm. Mr. Rothrock also serves on the boards of directors of Check Point
Software Technologies Ltd., USinternetworking, Inc. and several private
companies, including Appliant, General Bandwidth, PrintNation.com, QPass,
Reciprocal, Simba Technology, Shym Technology, Space.com and Versity.com. Mr.
Rothrock holds a B.S. in nuclear engineering from Texas A&M University, an
M.S. in nuclear engineering from the Massachusetts Institute of Technology and
an M.B.A. with distinction from the Harvard Business School.

                     THE BOARD OF DIRECTORS AND COMMITTEES

  Our board of directors met ten times during 1999. The board of directors has
an audit committee and a compensation committee. Each director participated in
75% or more of the aggregate of (i) the total number of meetings of the board
of directors and (ii) the total number of meetings held by all committees of
the board on which such director served during 1999.

  The audit committee currently consists of three directors, Messrs. Gibbons,
Rothrock and Packard, and met three times in 1999. The audit committee reviews
and supervises our financial controls, including the selection of our
auditors, reviews our books and accounts, meets with our officers regarding
our financial controls, acts upon recommendations of our auditors and takes
further actions as the audit committee deems necessary to complete an audit of
our books and accounts, as well as other matters that may come before it or as
directed by the board.

  The compensation committee consisted of three directors, Messrs. Huff,
Maxfield and Ruth, and did not meet in 1999. Following the resignations of
Messrs. Huff and Maxfield, the compensation committee now consists of two
directors, Messrs. Ruth and Parks. The compensation committee reviews and
approves the compensation and benefits for our executive officers, administers
our stock plans and performs other duties as may from time to time be
determined by the board.

Director Compensation

  We currently do not compensate any non-employee member of the board of
directors. Directors who are also employees do not receive additional
compensation for serving as directors.

  Under the 1999 plan, non-employee directors will receive 10,000 shares
pursuant to the automatic option grant program upon becoming directors and
2,500 shares on the date of each annual meeting of stockholders.

                                       4
<PAGE>

Each initial automatic option will vest in three successive equal annual
installments upon the optionee's completion of each year of board service over
the three year period measured from the grant date. Each annual automatic
option will vest in one installment upon optionee's completion of the one year
period of service measured from the grant date. The 1999 plan also contains a
director fee option grant program. Should this program be activated in the
future, each non-employee board member will have the opportunity to apply all
or a portion of any annual retainer fee otherwise payable in cash to the
acquisition of an option with an exercise price below the then fair market
value. Non-employee directors will also be eligible to receive discretionary
option grants and direct stock issuances under the 1999 Plan. For further
information concerning the automatic option grant, discretionary option grant
and stock issuance programs under the 1999 plan, please see Proposal No. 3,
below.

  As of April 15, 2000, one non-employee director received an option grant
pursuant to our 1999 plan. In February 2000, Mr. Parks received 10,000 shares
under the Discretionary Option Grant Program. These shares are immediately
exercisable; however, we have a repurchase right in the event the director
ceases to be on the board prior to the expiration of his term of service.

Recommendation Of The Board Of Directors

  OUR BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE ELECTION OF THE NOMINEES
NAMED ABOVE.

                                       5
<PAGE>

            PROPOSAL NO. 2: RATIFICATION OF APPOINTMENT OF AUDITORS

  The board of directors has appointed PricewaterhouseCoopers LLP as our
independent auditors for the year ending December 31, 2000. In the event the
stockholders fail to ratify the appointment, the board of directors will
reconsider its selection. Even if the selection is ratified, the board of
directors in its discretion may direct the appointment of a different
independent auditing firm at any time during the year if the board of
directors believes that such a change would be in the best interests of
Fogdog, Inc., and its stockholders.

  Representatives of PricewaterhouseCoopers LLP are expected to be present at
the annual meeting and will have the opportunity to make a statement if they
desire to do so. They are also expected to be available to respond to
appropriate questions.

  Unless marked to the contrary, proxies received will be voted FOR
ratification of the appointment of PricewaterhouseCoopers LLP as the
independent auditors for the current year.

Required Vote

  The ratification of the appointment of PricewaterhouseCoopers LLP as our
independent auditors for the year ending December 31, 2000 requires the
affirmative vote of the holders of a majority of the shares of our common
stock present at the annual meeting in person or by proxy and entitled to
vote.

Recommendation Of The Board Of Directors

  OUR BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" RATIFICATION OF THE
APPOINTMENT OF PRICEWATERHOUSECOOPERS LLP AS OUR INDEPENDENT AUDITORS.

                                       6
<PAGE>

   PROPOSAL NO 3: APPROVAL OF THE AMENDMENT TO THE 1999 STOCK INCENTIVE PLAN

  Our stockholders are being asked to approve an amendment to the 1999 Stock
Incentive Plan that will increase the number of shares of common stock
reserved for issuance under the 1999 plan by an additional one million five
hundred thousand (1,500,000) shares.

  The board of directors believes the amendment is necessary to assure that a
sufficient reserve of common stock remains available for issuance under the
1999 plan to allow us to continue to utilize equity incentives to attract and
retain the services of key individuals essential to our long-term growth and
financial success. Equity incentives play a significant role in our efforts to
remain competitive in the market for talented individuals, and we rely on such
incentives as a means to attract and retain highly qualified individuals in
the positions vital to our success.

  The following is a summary of the principal features of the 1999 plan, as
most recently amended. Any stockholder who wishes to obtain a copy of the
actual 1999 plan document may do so upon written request to Fogdog, Inc., at
500 Broadway, Redwood City, California 94063.

  The amendment was adopted by the board of directors on February 25, 2000,
subject to stockholder approval at the Annual Meeting.

Equity Incentive Programs

  The 1999 plan consists of five (5) separate equity incentive programs: (i)
the Discretionary Option Grant Program, (ii) the Salary Investment Option
Grant Program, (iii) the Stock Issuance Program, (iv) the Automatic Option
Grant Program for non-employee board members and (v) the Director Fee Option
Grant Program for non-employee board members. The principal features of each
program are described below. The compensation committee of the board has the
exclusive authority to administer the Discretionary Option Grant and Stock
Issuance Programs with respect to option grants and stock issuances made to
our executive officers and non-employee board members and also has the
authority to make option grants and stock issuances under those programs to
all other eligible individuals. However, the board may at any time appoint a
secondary committee of one or more board members to have separate but
concurrent authority with the compensation committee to make option grants and
stock issuances under those two programs to individuals other than executive
officers and non-employee board members. The compensation committee has
complete discretion to determine the calendar year or years in which the
Salary Investment Option Grant and Director Fee Option Grant Programs will be
in effect and to select the individuals who are to participate in the Salary
Investment Option Grant Program. All grants made to the participants in the
Salary Investment Option Grant and Director Fee Option Grant Programs are
governed by the express terms of those programs. Neither the compensation
committee nor any secondary committee exercises any administrative discretion
under the Automatic Option Grant Program. All grants under that program are
made in strict compliance with the express provisions of such program.

  The term plan administrator, as used in this summary, will mean the
compensation committee and any secondary committee, to the extent each such
entity is acting within the scope of its administrative jurisdiction under the
1999 plan.

Share Reserve

  Seven million seven hundred ninety-six six hundred thirty-one (7,796,631)
shares of common stock have been reserved for issuance over the term of the
1999 plan, including the one million five hundred thousand shares of common
stock subject to this proposal. In addition, on the first trading day of each
calendar year for calendar years 2001 through 2005, the number of shares of
common stock available for issuance under the 1999 plan will automatically
increase by an amount equal to three percent (3%) of the shares of our common
stock outstanding on the last trading day of the immediately preceding
calendar year, subject to a maximum annual increase of 2,000,000 shares.

                                       7
<PAGE>

  As of March 31, 2000, 4,833,268 shares of common stock were subject to
outstanding options under the 1999 plan, 1,326,591 shares of common stock had
been issued under the 1999 plan, and 1,636,772 shares of common stock remained
available for future issuance, assuming stockholder approval of this proposal.

  No participant in the 1999 plan may receive option grants, separately
exercisable stock appreciation rights or direct stock issuances for more than
1,000,000 shares of common stock in the aggregate per calendar year.
Stockholder approval of this proposal will also constitute a reapproval of the
1,000,000-share limitation for purposes of Internal Revenue Code Section
162(m).

  The shares of common stock issuable under the 1999 plan may be drawn from
shares of our authorized but unissued shares of such common stock or from
shares of such common stock reacquired by us, including shares repurchased on
the open market.

  In the event any change is made to the outstanding shares of common stock by
reason of any recapitalization, stock dividend, stock split, combination of
shares, exchange of shares or other change in corporate structure effected
without our receipt of consideration, appropriate adjustments will be made to
the securities issuable (in the aggregate, annually and per participant) under
the 1999 plan and the securities and the exercise price per share in effect
under each outstanding option.

Eligibility

  Officers and employees, non-employee board members and independent
consultants in the service of Fogdog, Inc., or its parent and subsidiaries
(whether now existing or subsequently established) are eligible to participate
in the Discretionary Option Grant and Stock Issuance Programs. Executive
officers and other highly paid employees are also eligible to participate in
the Salary Investment Option Grant Program. Participation in the Automatic
Option Grant and Director Fee Option Grant Programs is limited to non-employee
members of the board.

  As of March 31, 2000, five executive officers, six non-employee board
members and approximately one hundred seventy other employees and consultants
were eligible to participate in the Discretionary Option Grant and Stock
Issuance Programs. The five executive officers were also eligible to
participate in the Salary Investment Option Grant Program, and the six non-
employee board members were also eligible to participate in the Automatic
Option Grant and Director Fee Option Grant Programs.

Valuation

  The fair market value per share of common stock on any relevant date under
the 1999 plan will be deemed to be equal to the closing selling price per
share on that date on the Nasdaq National Market. On April 14, 2000 the fair
market value per share determined on such basis was $3.875.

Discretionary Option Grant Program

  The plan administrator has complete discretion under the Discretionary
Option Grant Program to determine which eligible individuals are to receive
option grants, the time or times when those grants are to be made, the number
of shares subject to each such grant, the status of any granted option as
either an incentive stock option or a non-statutory option under the federal
tax laws, the vesting schedule (if any) to be in effect for the option grant
and the maximum term for which any granted option is to remain outstanding.

  Each granted option will have an exercise price per share determined by the
plan administrator, but the exercise price will not be less than the fair
market value of the shares on the grant date. No granted option will have a
term in excess of ten years, and the option will generally become exercisable
in one or more installments over a specified period of service measured from
the grant date. However, one or more options may be structured so that they
will be immediately exercisable for any or all of the option shares; the
shares acquired under those

                                       8
<PAGE>

options will be subject to repurchase by us, at the exercise price paid per
share, if the optionee ceases service with us prior to vesting in those
shares.

  Upon cessation of service, the optionee will have a limited period of time
in which to exercise any outstanding option to the extent exercisable for
vested shares. The plan administrator will have complete discretion to extend
the period following the optionee's cessation of service during which his or
her outstanding options may be exercised and/or to accelerate the
exercisability or vesting of such options in whole or in part. Such discretion
may be exercised at any time while the options remain outstanding, whether
before or after the optionee's actual cessation of service.

  The plan administrator is authorized to issue tandem stock appreciation
rights under the Discretionary Option Grant Program, which provide the holders
with the right to surrender their options for an appreciation distribution
from us equal to the excess of (i) the fair market value of the vested shares
of common stock subject to the surrendered option over (ii) the aggregate
exercise price payable for such shares. Such appreciation distribution may, at
the discretion of the plan administrator, be made in cash or in shares of
common stock.

  The plan administrator also has the authority to effect the cancellation of
any or all options outstanding under the Discretionary Option Grant Program
and to grant, in substitution therefor, new options covering the same or a
different number of shares of common stock but with an exercise price per
share based upon the fair market value of the option shares on the new grant
date.

Salary Investment Option Grant Program

  The compensation committee has complete discretion in implementing the
Salary Investment Option Grant Program for one or more calendar years and in
selecting the executive officers and other eligible individuals who are to
participate in the program for those years. As a condition to such
participation, each selected individual must, prior to the start of the
calendar year of participation, file with the compensation committee an
irrevocable authorization directing us to reduce his or her base salary for
the upcoming calendar year by a specified dollar amount not less than $10,000
nor more than $50,000 and to apply that amount to the acquisition of a special
option grant under the program.

  Each selected individual who files such a timely election will automatically
be granted a non-statutory option on the first trading day in January of the
calendar year for which that salary reduction is to be in effect.

  The number of shares subject to each such option will be determined by
dividing the salary reduction amount by two-thirds of the fair market value
per share of our common stock on the grant date, and the exercise price will
be equal to one-third of the fair market value of the option shares on the
grant date. As a result, the total spread on the option shares at the time of
grant (the fair market value of the option shares on the grant date less the
aggregate exercise price payable for those shares) will be equal to the amount
by which the optionee's salary is to be reduced for the calendar year. In
effect, the salary reduction serves as an immediate prepayment, as of the time
of the option grant, of two-thirds of the then current market price of the
shares of common stock subject to the option.

  The option will become exercisable in a series of twelve equal monthly
installments upon the optionee's completion of each month of service in the
calendar year for which such salary reduction is in effect and will become
immediately exercisable for all the option shares on an accelerated basis
should we experience certain changes in ownership or control. Each option will
remain exercisable for any vested shares until the earlier of (i) the
expiration of the ten-year option term or (ii) the end of the three-year
period measured from the date of the optionee's cessation of service.

  We have not yet implemented the Salary Investment Option Grant Program.

                                       9
<PAGE>

Stock Issuance Program

  Shares of common stock will be issued under the Stock Issuance Program at a
price per share determined by the plan administrator, but the purchase price
will not be less than the fair market value of the shares on the issuance
date. Shares will be issued for such valid consideration as the plan
administrator deems appropriate, including cash and promissory notes. The
shares may also be issued as a bonus for past services without any cash outlay
required of the recipient. The shares issued may be fully vested upon issuance
or may vest upon the completion of a designated service period or the
attainment of pre-established performance goals. The plan administrator will,
however, have the discretionary authority at any time to accelerate the
vesting of any and all unvested shares outstanding under the Stock Issuance
Program.

Automatic Option Grant Program

  Under the Automatic Option Grant Program, eligible non-employee board
members receive a series of option grants over their period of board service.
Each non-employee board member will, at the time of his or her initial
election or appointment to the board, receive an option grant for 10,000
shares of common stock provided such individual has not been in our previous
employ. In addition, on the date of each Annual Stockholders Meeting, each
individual who is to continue to serve as a non-employee board member will
automatically be granted an option to purchase 2,500 shares of common stock,
provided he or she has served as a non-employee board member for at least six
months. There will be no limit on the number of such 2,500-share option grants
any one eligible non-employee board member may receive over his or her period
of continued board service.

  Stockholder approval of this proposal will also constitute pre-approval of
each option granted under the Automatic Option Grant Program on or after the
date of the Annual Stockholders Meeting and the subsequent exercise of that
option in accordance with the terms of the program summarized below.

  Each automatic grant will have an exercise price per share equal to the fair
market value per share of common stock on the grant date and will have a
maximum term of ten years, subject to earlier termination following the
optionee's cessation of board service. Each automatic option will be
immediately exercisable for any or all of the option shares; the shares
acquired under those options will be subject to repurchase by us, at the
exercise price paid per share, if the optionee ceases service with us prior to
vesting in those shares. Each initial 10,000-share automatic option will vest
in three successive equal annual installments upon the optionee's completion
of each year of board service over the three-year period measured from the
grant date. Each annual 2,500-share automatic option will vest in one
installment upon optionee's completion of the one-year period of service
measured from the grant date. However, each outstanding automatic option grant
will automatically accelerate and become immediately exercisable for any or
all of the option shares as fully-vested shares upon certain changes in
control or ownership of Fogdog, Inc., or upon the optionee's death or
disability while a board member. Following the optionee's cessation of board
service for any reason, each option will remain exercisable for a 12-month
period and may be exercised during that time for any or all shares in which
the optionee is vested at the time of such cessation of board service.

Director Fee Option Grant Program

  The compensation committee has complete discretion in implementing the
Director Fee Option Grant Program for one or more calendar years in which non-
employee board members may participate. As a condition to such participation,
each non-employee board member must, prior to the start of the calendar year
of participation, file with the compensation committee an irrevocable
authorization directing us to apply all or a portion of his or her cash
retainer fee for the upcoming calendar year to the acquisition of a special
option grant under the program.

  Each non-employee board member who files such a timely election will
automatically be granted a non-statutory option on the first trading day in
January of the calendar year for which that retainer fee election is to be in
effect.

                                      10
<PAGE>

  The number of shares subject to each such option will be determined by
dividing the amount of the retainer fee for the calendar year to be applied to
the program by two-thirds of the fair market value per share of our common
stock on the grant date, and the exercise price will be equal to one-third of
the fair market value of the option shares on the grant date. As a result, the
total spread on the option shares at the time of grant (the fair market value
of the option shares on the grant date less the aggregate exercise price
payable for those shares) will be equal to the portion of the retainer fee
that optionee has elected to be applied to the program. In effect, the portion
of the annual retainer fee otherwise payable in cash serves as an immediate
prepayment, as of the time of the option grant, of two-thirds of the then
current market price of the shares of common stock subject to the option.

  The option will become exercisable in a series of 12 equal monthly
installments upon the optionee's completion of each month of service in the
calendar year for which such retainer fee election is in effect and will
become immediately exercisable for all the option shares on an accelerated
basis should we experience certain changes in ownership or control. Each
option will remain exercisable for any vested shares until the earlier of
(i) the expiration of the ten-year option term or (ii) the end of the three-
year period measured from the date of the optionee's cessation of service.

  We have not yet implemented the Director Fee Option Grant Program.

General Provisions

 Acceleration

  In the event that we are acquired by merger, asset sale or sale by the
stockholders of more than 50% of our outstanding voting stock recommended by
the board, each outstanding option under the Discretionary Option Grant
Program that is not to be assumed or replaced by the successor corporation or
otherwise continued in effect will automatically accelerate in full, and all
unvested shares outstanding under the Discretionary Option Grant and Stock
Issuance Programs will immediately vest, except to the extent our repurchase
rights with respect to those shares are to be assigned to the successor
corporation or otherwise continued in effect.

  The plan administrator will have the authority under the Discretionary
Option Grant Program to provide that those options will automatically vest in
full (i) upon an acquisition, whether or not those options are assumed or
replaced, (ii) upon a hostile change in control effected through a tender
offer for more than 50% of our outstanding voting stock or by proxy contest
for the election of board members, or (iii) in the event the individual's
service is terminated, whether involuntarily or through a resignation for good
reason, within a designated period (not to exceed 18 months) following an
acquisition in which those options are assumed or replaced or otherwise
continued in effect upon a hostile change in control. The vesting of
outstanding shares under the Stock Issuance Program may be accelerated upon
similar terms and conditions. The options granted under the Salary Investment
Option Grant Program, the Automatic Option Grant Program and the Director Fee
Option Grant Program will automatically accelerate and become exercisable in
full upon any acquisition or change in control transaction.

  The acceleration of vesting in the event of a change in the ownership or
control may be seen as an anti-takeover provision and may have the effect of
discouraging a merger proposal, a takeover attempt or other efforts to gain
control of us.

 Limited Stock Appreciation Rights

  Each option granted under the Salary Investment Option Grant Program, the
Automatic Option Grant Program and the Director Fee Option Grant Program will
include a limited stock appreciation right so that upon the successful
completion of a hostile tender offer for more than fifty percent (50%) of our
outstanding voting securities or a change in a majority of the board as a
result of one or more contested elections for board membership, the option may
be surrendered to us in return for a cash distribution from us. The amount of
the distribution per surrendered option share will be equal to the excess of
(i) the fair market value per share at the

                                      11
<PAGE>

time the option is surrendered or, if greater, the tender offer price paid per
share in the hostile take-over, and (ii) the exercise price payable per share
under such option. In addition, the plan administrator may grant such rights
to our officers as part of their option grants under the Discretionary Option
Grant Program.

  Stockholder approval of this proposal will also constitute pre-approval of
each limited stock appreciation right granted under the Salary Investment
Option Grant Program, the Automatic Option Grant Program and Director Fee
Option Grant Program and the subsequent exercise of those rights in accordance
with the foregoing terms.

 Financial Assistance

  The plan administrator may institute a loan program to assist one or more
participants in financing the exercise of outstanding options under the
Discretionary Option Grant Program or the purchase of shares under the Stock
Issuance Program through full-recourse interest-bearing promissory notes.
However, the maximum amount of financing provided any participant may not
exceed the cash consideration payable for the issued shares plus all
applicable taxes incurred in connection with the acquisition of those shares.

 Special Tax Election

  The plan administrator may provide one or more holders of non-statutory
options or unvested share issuances under the 1999 plan with the right to have
us withhold a portion of the shares otherwise issuable to such individuals in
satisfaction of the withholding taxes to which such individuals become subject
in connection with the exercise of those options or the vesting of those
shares. Alternatively, the plan administrator may allow such individuals to
deliver previously acquired shares of common stock in payment of such
withholding tax liability.

 Amendment and Termination

  The board may amend or modify the 1999 plan at any time, subject to any
required stockholder approval pursuant to applicable laws and regulations.
Unless sooner terminated by the board, the 1999 plan will terminate on the
earliest of (i) September 21, 2009, (ii) the date on which all shares
available for issuance under the 1999 plan have been issued as fully-vested
shares or (iii) the termination of all outstanding options in connection with
certain changes in control or ownership.


                                      12
<PAGE>

Stock Awards

  The table below shows, as to our Chief Executive Officer, the four other
most highly compensated executive officers (with base salary and bonus for the
past fiscal year in excess of $100,000) and the other individuals and groups
indicated, the number of shares of common stock subject to option grants made
under the 1999 plan from December 8, 1999 (the effective date of the 1999
plan) through March 31, 2000, together with the weighted average exercise
price payable per share. We have not made any direct stock issuances to date
under the 1999 plan.

                              OPTION TRANSACTIONS

<TABLE>
<CAPTION>
                                            Number of Shares  Weighted Average
                                           Underlying Options  Exercise Price
            Name and Position                 Granted (#)      Per Share ($)
            -----------------              ------------------ ----------------
<S>                                        <C>                <C>
Timothy P. Harrington....................         --                --
 Chief Executive Officer and Director

Timothy J. Joyce.........................         --                --
 President

Marcy E. von Lossberg....................         --                --
 Former Chief Financial Officer

Robert S. Chea...........................         --                --
 Vice President, Engineering

Brett M. Allsop..........................         --                --
 President, International Division,
 Chairman of the Board and Former Chief
 Executive Officer

Ralph T. Parks...........................         --                --
 Director Nominee

Donna de Varona..........................         --                --
 Director Nominee

All current executive officers as a group
 (#).....................................         --                --

All current non-employee directors as a
 group (#)...............................         --                --

All employees, including current officers
 who are not executive officers, as a
 group (#)...............................         --                --
</TABLE>

Federal Income Tax Consequences

 Option Grants

  Options granted under the 1999 plan may be either incentive stock options
which satisfy the requirements of Section 422 of the Internal Revenue Code or
non-statutory options which are not intended to meet such requirements. The
Federal income tax treatment for the two types of options differs as follows:

  Incentive Options. No taxable income is recognized by the optionee at the
time of the option grant, and no taxable income is generally recognized at the
time the option is exercised. The optionee will, however, recognize taxable
income in the year in which the purchased shares are sold or otherwise
disposed of. For Federal tax purposes, dispositions are divided into two
categories: (i) qualifying and (ii) disqualifying. A qualifying disposition
occurs if the sale or other disposition is made after the optionee has held
the shares for more than two years after the option grant date and more than
one year after the exercise date. If either of these two holding periods is
not satisfied, then a disqualifying disposition will result.

                                      13
<PAGE>

  If the optionee makes a disqualifying disposition of the purchased shares,
we will be entitled to an income tax deduction, for the taxable year in which
such disposition occurs, equal to the excess of (i) the fair market value of
such shares on the option exercise date over (ii) the exercise price paid for
the shares. If the optionee makes a qualifying disposition, we will not be
entitled to any income tax deduction.

  Non-Statutory Options. No taxable income is recognized by an optionee upon
the grant of a non-statutory option. The optionee will in general recognize
ordinary income, in the year in which the option is exercised, equal to the
excess of the fair market value of the purchased shares on the exercise date
over the exercise price paid for the shares, and the optionee will be required
to satisfy the tax withholding requirements applicable to such income.

  If the shares acquired upon exercise of the non-statutory option are
unvested and subject to repurchase by us in the event of the optionee's
termination of service prior to vesting in those shares, then the optionee
will not recognize any taxable income at the time of exercise but will have to
report as ordinary income, as and when our repurchase right lapses, an amount
equal to the excess of (i) the fair market value of the shares on the date the
repurchase right lapses over (ii) the exercise price paid for the shares. The
optionee may, however, elect under Section 83(b) of the Internal Revenue Code
to include as ordinary income in the year of exercise of the option an amount
equal to the excess of (i) the fair market value of the purchased shares on
the exercise date over (ii) the exercise price paid for such shares. If the
Section 83(b) election is made, the optionee will not recognize any additional
income as and when the repurchase right lapses.

  We will be entitled to an income tax deduction equal to the amount of
ordinary income recognized by the optionee with respect to the exercised non-
statutory option. In general, we will be allowed the deduction for the taxable
year in which such ordinary income is recognized by the optionee.

 Stock Appreciation Rights

  No taxable income is recognized upon receipt of a stock appreciation right.
The holder will recognize ordinary income, in the year in which the stock
appreciation right is exercised, in an amount equal to the appreciation
distribution. We will be entitled to an income tax deduction equal to the
appreciation distribution in the taxable year in which such ordinary income is
recognized by the optionee.

 Direct Stock Issuances

  The tax principles applicable to direct stock issuances under the 1999 plan
will be substantially the same as those summarized above for the exercise of
non-statutory option grants.

Deductibility of Executive Compensation

  We anticipate that any compensation deemed paid by us in connection with the
disqualifying dispositions of incentive stock option shares, or the exercise
of non-statutory options with exercise prices equal to the fair market value
of the option shares on the grant date, will qualify as performance-based
compensation for purposes of Code Section 162(m) and will not have to be taken
into account for purposes of the $1 million limitation per covered individual
on the deductibility of the compensation paid to certain of our executive
officers. Accordingly, all compensation deemed paid with respect to those
options will remain deductible by us without limitation under Code Section
162(m).

Accounting Treatment

  Option grants under the Discretionary Option Grant and Automatic Option
Grant Programs with exercise prices equal to the fair market value of the
option shares on the grant date will not result in any direct charge to our
reported earnings. However, the fair value of those options is required to be
disclosed in the notes to our financial statements, and we must also disclose,
in footnotes to our financial statements, the pro-forma impact those options
would have upon our reported earnings were the fair value of those options at
the time of grant

                                      14
<PAGE>

treated as a compensation expense. In addition, the number of outstanding
options may be a factor in determining our earnings per share on a fully-
diluted basis.

  Option grants or stock issuances made under the 1999 plan with exercise or
issue prices less than the fair market value of the shares on the grant or
issue date will result in a direct compensation expense to us in an amount
equal to the excess of such fair market value over the exercise or issue
price. The expense must be amortized against our earnings over the period that
the option shares or issued shares are to vest.

  On March 31, 1999, the Financial Accounting Standards Board issued an
exposure draft of a proposed interpretation of APB Opinion No. 25 governing
the accounting principles applicable to equity incentive plans. Under the
proposed interpretation, as subsequently modified on August 11, 1999, option
grants made to non-employee consultants (but not non-employee board members)
after December 15, 1998 will result in a direct charge to our reported
earnings based upon the fair value of the option measured initially as of the
grant date and then subsequently on the vesting date of each installment of
the underlying option shares. Such charge will accordingly include the
appreciation in the value of the option shares over the period between the
grant date of the option (or, if later, the effective date of the final
interpretation) and the vesting date of each installment of the option shares.
In addition, if the proposed interpretation is adopted, any options which are
repriced after December 15, 1998 will also trigger a direct charge to our
reported earnings measured by the appreciation in the value of the underlying
shares over the period between the grant date of the option (or, if later, the
effective date of the final amendment) and the date the option is exercised
for those shares.

  Should one or more individuals be granted tandem stock appreciation rights
under the 1999 plan, then such rights would result in a compensation expense
to be charged against our reported earnings. Accordingly, at the end of each
fiscal quarter, the amount (if any) by which the fair market value of the
shares of common stock subject to such outstanding stock appreciation rights
has increased from the prior quarter-end, would be accrued as compensation
expense, to the extent such fair market value is in excess of the aggregate
exercise price in effect for those rights.

New Plan Benefits

  As of March 31, 2000, no stock options had been granted, and no shares of
common stock had been issued, on the basis of the share increase that is the
subject of this proposal. However, on the date of the Annual Meeting, Messrs.
Packard, Parks, Rothrock and Ruth each will receive an option grant for 2,500
shares at an exercise price equal to the fair market value per share of common
stock on that date.

Stockholder Approval

  The affirmative vote of at least a majority of the outstanding shares of
common stock present in person or by proxy at the Annual Meeting and entitled
to vote is required for approval of the amendment to the 1999 plan. Should
such stockholder approval not be obtained, then the one million five hundred
thousand (1,500,000) share increase to the share reserve under the 1999 plan
will not be implemented, any stock options granted under the 1999 plan on the
basis of such increase will immediately terminate without ever becoming
exercisable for the shares of common stock subject to those options, and no
additional options or stock issuances will be made on the basis of such
increase. The 1999 plan will, however, continue in effect, and option grants
and direct stock issuances may continue to be made under the 1999 plan until
all the shares available for issuance under the 1999 plan have been issued
pursuant to such option grants and direct stock issuances.

Recommendation of the Board of Directors

  THE BOARD OF DIRECTORS DEEMS THIS PROPOSAL TO BE IN THE BEST INTERESTS OF
THE COMPANY AND ITS STOCKHOLDERS AND RECOMMENDS A VOTE "FOR" APPROVAL OF SUCH
PROPOSAL. UNLESS AUTHORITY TO DO SO IS WITHHELD, THE PERSON(S) NAMED IN EACH
PROXY WILL VOTE THE SHARES REPRESENTED THEREBY "FOR" THE APPROVAL OF THE
AMENDMENT TO THE 1999 STOCK INCENTIVE PLAN.

                                      15
<PAGE>

                                 OTHER MATTERS

  Our board of directors knows of no other business which will be presented at
the annual meeting. If any other business is properly brought before the
Annual Meeting, proxies in the enclosed form will be voted in respect thereof
in accordance with the judgments of the persons voting the proxies.

  A copy of our Annual Report for the 1999 fiscal year has been mailed
concurrently with this proxy statement to all stockholders entitled to notice
of and to vote at the Annual Meeting. The Annual Report is not incorporated
into this Proxy Statement and is not considered proxy solicitation material.
It is important that the proxies be returned promptly and that your shares be
represented. You are urged to sign, date and promptly return the enclosed
proxy card in the enclosed envelope.

  We have filed an Annual Report on Form 10-K for the year ended December 31,
1999 with the Securities and Exchange Commission. You may obtain, free of
charge, a copy of the Form 10-K by writing to Bryan J. LeBlanc, Chief
Financial Officer, Fogdog, Inc., 500 Broadway, Redwood City, California 94063.

                                      16
<PAGE>

                                  MANAGEMENT

  The following sets forth certain information regarding the executive
officers and the Chairman of the board of directors of Fogdog, Inc., as of
April 15, 2000.

<TABLE>
<CAPTION>
             Name           Age                          Position
             ----           ---                          --------
   <S>                      <C> <C>
   Timothy P. Harrington...  43 Chief Executive Officer
   Timothy J. Joyce........  44 President
   Bryan J. LeBlanc........  33 Vice President, Finance and Chief Financial Officer
   Marcy E. von Lossberg...  30 Chief People Officer
   Robert S. Chea..........  28 Vice President, Engineering
   Brett M. Allsop.........  29 President, International Division and Chairman of the Board
</TABLE>

  Timothy P. Harrington. See "Proposal No. 1: Election of Directors" for Mr.
Harrington's biography.

  Timothy J. Joyce. Mr. Joyce joined us in August 1999 as President. Prior to
joining us, from April 1980 to August 1999, Mr. Joyce held various positions
at Nike, Inc., an athletic apparel and footwear manufacturer, serving as
Divisional Vice President for Global Sales from February 1997 to August 1999,
Director of European Sales from August 1994 to February 1997, Director of USA
Footwear Sales from May 1990 to August 1994 and Regional Sales Manager from
March 1987 to May 1990. Mr. Joyce holds both a B.A. and an M.S. in sports
administration from Ohio University.

  Bryan J. LeBlanc. Mr. LeBlanc joined us in November 1999 as the Director of
Finance and Planning. In March 2000, Mr. LeBlanc became Vice President of
Finance and Chief Financial Officer. Prior to joining us, Mr. LeBlanc was the
director of corporate finance for Documentum, Inc., a public enterprise
software development and consulting corporation. Prior to that, between 1988
and 1997, he held various financial management positions with electronic
design automation software company Cadence Design Systems, Inc. Mr. LeBlanc
holds an MBA from the University of Santa Clara and a BA from Holy Cross
College.

  Marcy E. von Lossberg. Ms. von Lossberg joined us in January 1995 as Chief
Financial Officer, although she currently serves as Chief People Officer.
Prior to joining us from April 1993 to December 1994, Ms. von Lossberg served
as a Senior Business Planner for Walt Disney Studios, an entertainment and
media company. From June 1991 to March 1993, Ms. von Lossberg served as a
financial analyst for BT Securities, a financial services company. Ms. von
Lossberg holds a B.A. in economics and political science from Stanford
University.

  Robert S. Chea. Mr. Chea is a co-founder of Fogdog, Inc., and has served as
Vice President of Engineering since October 1994. Prior to founding Fogdog,
Inc., from January 1994 to September 1994, Mr. Chea served as an engineer at
Award Software International, Inc., a firmware software vendor. Mr. Chea holds
a B.S. in electrical engineering from Stanford University.

  Brett M. Allsop. See "Proposal No. 1: Election of Directors" for Mr.
Allsop's biography.

Compensation Committee Interlocks and Insider Participation

  The compensation committee of the board for 1999 consisted of Messrs. Huff,
Maxfield and Ruth. The compensation committee is currently comprised of
Messrs. Ruth and Parks. None of the present or former members of the
compensation committee were at any time during fiscal year 1999 or at any
other time an officer or employee of ours. None of our executive officers
serve as a member of the board of directors or compensation committee of any
entity which has one or more executive officers serving as a member of our
board of directors or compensation committee.

                                      17
<PAGE>

                      BENEFICIAL OWNERSHIP OF SECURITIES

  The following table sets forth certain information known to us with respect
to the beneficial ownership of our common stock as of April 15, 2000 by (i)
all persons who are beneficial owners of five percent (5%) or more of our
common stock, (ii) each director and nominee, (iii) the executive officers
named in the Summary Compensation Table below, and (iv) all current directors
and executive officers as a group. Unless otherwise indicated, each of the
stockholders has sole voting and investment power with respect to the shares
beneficially owned, subject to community property laws, where applicable.

<TABLE>
<CAPTION>
                                                      Number of    Percentage
                                                        Shares     of Shares
                                                     Beneficially Beneficially
       Name and Address of Beneficial Owner(1)          Owned       Owned(2)
       ---------------------------------------       ------------ ------------
<S>                                                  <C>          <C>
Entities affiliated with Whitney Equity
 Partners(3)........................................   4,377,830     12.08
Entities affiliated with Draper Fisher
 Jurvetson(4).......................................   4,320,337     11.95
Nike USA, Inc.(5)...................................   4,114,349     10.19
Entities affiliated with Sprout Group, L.P.(6)......   2,728,972      7.53
Entities affiliated with Venrock Associates(7)......   3,045,635      8.40
Timothy P. Harrington(8)............................   1,335,833      3.58
Timothy J. Joyce(9).................................     750,500      2.02
Marcy E. von Lossberg(10)...........................     379,699      1.04
Robert S. Chea(11)..................................   1,202,500      3.32
Brett M. Allsop(12).................................   1,162,500      3.20
Frederick M. Gibbons(13)............................     208,605       *
Warren J. Packard(4)................................   4,320,337     11.95
Ralph T. Parks(14)..................................      26,666       *
Lloyd D. Ruth(15)...................................   1,086,780      3.00
Ray A. Rothrock(7)..................................   3,045,635      8.42
All directors and executive officers as a group (10
 persons) (16)......................................  13,519,055     35.13
</TABLE>

- --------
  * Less than one percent of the outstanding common stock.
 (1) Unless otherwise specified, the address of each beneficial owner is c/o
     Fogdog, Inc., 500 Broadway, Redwood City, California 94063.
 (2) Percentage of ownership is based on 36,254,125 shares of common stock
     outstanding on April 15, 2000. Beneficial ownership is determined in
     accordance with the rules of the Securities and Exchange Commission and
     generally includes voting or investment power with respect to securities.
     Shares of common stock subject to options or warrants currently
     exercisable or convertible, or exercisable or convertible within 60 days
     of April 15, 2000, are deemed outstanding for computing the ownership
     percentage of the person holding such option or warrant but are not
     deemed outstanding for computing the ownership percentage of any other
     person.
 (3) Principal address is 177 Broad Street, Stamford, CT 06901. Represents
     4,269,942 shares of common stock held by J.H. Whitney III, L.P. and
     102,888 shares of common stock held by Whitney Strategic Partners III,
     L.P.
 (4) Principal address is 400 Seaport Court, Suite 250, Redwood City, CA
     94063. Represents 4,017,450 shares of common stock held by Draper Fisher
     Associates Fund IV, L.P., and 302,387 shares of common stock held by
     Draper Fisher Partners IV, L.L.C. Mr. Packard disclaims beneficial
     ownership of all of these shares except to the extent of his pecuniary
     interest in entities affiliated with Draper Fisher Jurvetson.
 (5) Principal address is One Bowerman Drive, Beaverton, OR 97005. Represents
     warrants held by Nike USA, Inc., to purchase 4,114,349 shares of common
     stock at an exercise price of $1.54 per share.
 (6) Principal address is 3000 Sand Hill Road, Building 3, Suite 170, Menlo
     Park, CA 94025-7114. Includes 7,914 shares of common stock held by DLJ
     Capital Corp., 206,432 shares of common stock held by DLJ ESC II, L.P.,
     2,372,288 shares of common stock held by Sprout Capital VIII, L.P. and
     142,338 shares of common stock held by Sprout Venture Capital, L.P.

                                      18
<PAGE>

 (7) Principal address is 30 Rockefeller Plaza, Room 5508, New York, NY 10112.
     Represents 1,248,710 shares of common stock held by Venrock Associates
     and 1,796,925 shares of common stock held by Venrock Associates II, L.P.
     Mr. Rothrock disclaims beneficial ownership of all of these shares except
     to the extent of his pecuniary interest in entities affiliated with
     Venrock Associates.
 (8) Includes 1,038,888 shares of common stock issuable upon the exercise of
     immediately exercisable options.
 (9) Includes 750,000 shares of common stock issuable upon the exercise of
     immediately exercisable options.
(10) Includes 116,666 shares of common stock issuable upon the exercise of
     immediately exercisable options.
(11) Includes 49,306 shares of common stock issuable upon the exercise of
     immediately exercisable options.
(12) Includes 66,666 shares of common stock issuable upon the exercise of
     immediately exercisable options.
(13) Principal address is 11800 Murieta Lane, Los Altos Hills, CA 94022.
     Includes warrants to purchase 5,333 shares of common stock at an exercise
     price of $0.8438 per share.
(14) Represents 26,666 shares of common stock issuable upon the exercise of
     immediately exercisable options.
(15) Principal address is 520 Lake Cook Road, Suite 450, Deerfield, IL 60015.
     Represents 1,086,780 shares of common stock held by Marquette Venture
     Partners III, L.P. Mr. Ruth disclaims beneficial ownership of all of
     these shares except to the extent of his pecuniary interest in Marquette
     Venture Partners III, L.P.
(16) Includes 2,233,525 shares of common stock issuable upon the exercise of
     warrants and immediately exercisable options.

                                      19
<PAGE>

                EXECUTIVE COMPENSATION AND RELATED INFORMATION

  The following table provides certain information summarizing the
compensation earned by each individual serving as our Chief Executive Officer
during fiscal year 1999, and each of the four other most highly compensated
executive officers whose salary and bonus was in excess of $100,000 for fiscal
year 1999, for services rendered in all capacities to Fogdog, Inc., and its
subsidiaries for each of the last three fiscal years, as applicable. The
individuals named in the table will be referred to as the "Named Executive
Officers." No other executive officers who would have been included in the
table on the basis of their salary and bonus for fiscal year 1999 resigned or
terminated employment during fiscal year 1999. For a list of current executive
officers, see "Management" above.

                          SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                               Long Term
                                 Annual Compensation      Compensation Awards
                                 --------------------   -----------------------
                                                        Number of
                                                        Securities  All Other
    Name and Principal                                  Underlying Compensation
         Position           Year Salary ($) Bonus ($)   Option (#)     ($)
    ------------------      ---- ---------- ---------   ---------- ------------
<S>                         <C>  <C>        <C>         <C>        <C>
Timothy P. Harrington.....  1999  170,000    50,000(3)   533,333         --
 Chief Executive Officer    1998   86,442       --       800,000         --

Timothy J. Joyce(1).......  1999  116,667    15,271(4)   750,000      60,000(5)
 President                  1998      --        --           --          --

Marcy E. von Lossberg(2)..  1999  115,000    17,986       66,666         --
 Former Chief Financial
  Officer                   1998   95,517    13,000          --          --

Robert S. Chea............  1999  110,000    17,204(3)    33,333         --
 Vice President,
  Engineering               1998   78,585       --        33,333         --

Brett M. Allsop...........  1999  135,000    17,952(3)    33,333       8,000(6)
 President, International   1998   86,884       --        33,333         --
 Division and
 former Chief Executive
 Officer
</TABLE>
- --------
(1) Mr. Joyce joined us in August 1999. His annualized 1999 salary was
    $280,000.

(2) Ms. von Lossberg, currently our Chief People Officer, will resign
    effective April 30, 2000.

(3) The officer is eligible for a bonus of up to 20% of the officer's base
    salary based on the achievement of performance goals that are mutually
    agreeable to the officer and us.

(4) The officer is eligible for a bonus of up to 20% of the officer's base
    salary with the opportunity to earn more through the attainment of
    performance goals.

(5) Relocation expenses.

(6) Mr. Allsop receives a supplement to his base salary to compensate him for
    the higher cost of living abroad.

                                      20
<PAGE>

Stock Option Grants in Last Fiscal Year

  The following table contains information concerning the stock option grants
made to each of the Named Executive Officers for fiscal year 1999. No stock
appreciation rights were granted to these individuals during such fiscal year.
In 1999, we granted options to purchase an aggregate of 4,176,000 shares to
employees, directors, and consultants under our amended and restated 1999
Stock Incentive Plan at exercise prices equal to the fair market value of our
common stock on the date of grant, as determined in good faith by our board of
directors. Options granted are immediately exercisable in full, but any shares
purchased under these options that are not vested are subject to our right to
repurchase the shares at the option exercise price. In general, this
repurchase right lapses with respect to shares in 48 equal monthly
installments.

                    STOCK OPTION GRANTS IN LAST FISCAL YEAR

<TABLE>
<CAPTION>
                           Individual Grant
                         ---------------------
                                                                      Potential Realizable
                                                                        Value at Assumed
                                    % of Total                          Annual Rates of
                         Number of   Options                              Stock Price
                         Securities Granted to                          Appreciation for
                         Underlying Employees  Exercise or                Option Term
                          Options   in Fiscal  Base Price  Expiration --------------------
Name                      Granted      Year     ($/Sh)(1)     Date    5% ($)(2) 10% ($)(2)
- ----                     ---------- ---------- ----------- ---------- --------- ----------
<S>                      <C>        <C>        <C>         <C>        <C>       <C>
Timothy P. Harrington...  533,333     12.77       0.33      3/31/04     48,625   107,450
Timothy J. Joyce........  750,000     17.96       1.32      8/26/04    273,518   604,404
Marcy E. von Lossberg...   66,666      1.60       0.33      3/31/04      6,078    13,431
Robert S. Chea(3).......   33,333       .79       0.33      3/31/04      3,039     6,716
Brett M. Allsop(3)......   33,333       .79       0.33      3/31/04      3,039     6,716
</TABLE>
- --------
(1) Each option has a maximum term of five years measured from the grant date,
    subject to earlier termination following the optionee's cessation of
    service. The options are immediately exercisable, but any shares purchased
    under these options that are not vested are subject to repurchase by us at
    the option exercise price.

(2) There can be no assurance provided to any executive officer or any other
    holder of our securities that the actual stock price appreciation over the
    five year option term will be at the assumed 5% and 10% levels or at any
    other defined level. Unless the market price of the common stock
    appreciates over the option term, no value will be realized from the
    option grants made to the executive officers.

(3) Options granted pursuant to the 1999 plan generally vest in a series of 48
    equal monthly installments. However, with respect to Mr. Chea and Mr.
    Allsop, 8,333 of the options granted to each individual vested on January
    1, 1999, and the remaining options vest in a series of 36 equal monthly
    installments beginning on January 1, 1999.

                                      21
<PAGE>

Aggregated Option Exercises and Fiscal Year-End Values

  The table below sets forth certain information with respect to the Named
Executive Officers concerning their exercise of options during fiscal year
1999 and the unexercised options they held as of the end of such fiscal year.
No stock appreciation rights were exercised by such individuals during fiscal
year 1999, nor did any individual hold any outstanding stock appreciation
rights at the end of such fiscal year.

                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                       AND FISCAL YEAR END OPTION VALUES

<TABLE>
<CAPTION>
                                                 Number of Securities      Value of Unexercised
                           Shares               Underlying Unexercised    in-the-Money Options at
                         Acquired on   Value     Options at FY-End (#)         FY-End ($)(2)
                          Exercise   Realized  ------------------------- -------------------------
 Name                        (#)      ($)(1)   Exercisable Unexercisable Exercisable Unexercisable
 ----                    ----------- --------- ----------- ------------- ----------- -------------
<S>                      <C>         <C>       <C>         <C>           <C>         <C>
Timothy P. Harrington...   294,444   1,242,595  1,038,889        --       9,753,488        --
Timothy J. Joyce........       --          --     750,000        --       6,135,000        --
Marcy E. von Lossberg...    50,000     212,875    116,666        --       1,082,202        --
Robert S. Chea..........    17,360      73,054     49,306        --         456,949        --
Brett M. Allsop.........       --          --      66,666        --         619,577        --
</TABLE>
- --------
(1) Based on the fair market value of the shares on the exercise date ($4.34
    per share as determined by the board of directors in September 1999) less
    the exercise price paid for those shares.

(2)  Based on the fair market value of the shares at fiscal year-end ($9.50
     per share on the basis of the closing selling price on the Nasdaq
     National Market at fiscal year-end) less the exercise price. If the
     closing price is less than the exercise price, then the value of
     unexercised options equals zero.

Employment Contracts, Termination of Employment Arrangements and Change of
Control Agreements

  We have entered into employment agreements with Mr. Harrington, Mr. Joyce,
Mr. Chea and Mr. Allsop. The material terms of each employment agreement are
set forth below.

  In June 1998, we entered into an employment agreement with Mr. Harrington to
serve as our President, Chief Operating Officer and a member of our board of
directors. The agreement was amended in September 1999. Mr. Harrington's base
salary for his services was initially $150,000 per year and was increased to
$170,000 per year in 1999 when Mr. Harrington became our Chief Executive
Officer. Mr. Harrington is eligible to receive a bonus of up to 20% of his
base salary based on the achievement of performance goals that are mutually
agreeable to Mr. Harrington and the board of directors. Mr. Harrington also
received options to purchase 800,000 shares of our common stock at an exercise
price of $0.082 per share. The options are vesting in 48 equal monthly
installments over Mr. Harrington's period of service with us. However, the
options will become fully vested if we are acquired and the successor
corporation does not assume the options or if Mr. Harrington is involuntarily
terminated within 12 months following an acquisition. In addition, if Mr.
Harrington is terminated by us for any reason other than cause at any time
other than within 12 months following an acquisition, he will receive a
payment of $200,000 or one full year of salary, whichever is greater, an
additional 333,333 option shares will accelerate and Mr. Harrington will
provide services to us as a consultant for a period of six months during which
time he will continue to vest in his remaining options. Mr. Harrington's
employment agreement terminates in September 2000 and automatically renews for
successive one year periods, unless terminated earlier upon death, disability,
notice from us, with or without cause, or voluntary resignation.

  In August 1999, we entered into a letter agreement with Mr. Joyce to serve
as our President. Mr. Joyce is entitled to a base salary of $280,000 per year.
Mr. Joyce is also eligible to receive a target bonus of 20% of his base salary
with the opportunity to earn more through the attainment of performance goals.
Mr. Joyce is also entitled to receive options to purchase 666,666 shares of
our common stock, at an exercise price of $1.32 per share, which were granted
on August 26, 1999, and vest over a period of four years in a series of 48
equal monthly installments over Mr. Joyce's continued period of service with
us. However, if we are acquired within

                                      22
<PAGE>

one year of the date of the agreement and the successor corporation does not
assume Mr. Joyce's options, the options will vest on an accelerated basis such
that 24 months worth of unvested options shall become vested. Mr. Joyce also
received a grant of options to purchase 83,333 shares of our common stock, at
an exercise price of $1.32 per share, when Nike USA, Inc., opened a retail
account for its premium products with us in September 1999, which options will
vest fully six months from the date of grant. Mr. Joyce is eligible for
reimbursement of $60,000 for relocation expenses.

  In June 1998, we entered into an employment agreement with Mr. Chea to serve
as our Vice President of Technology. Mr. Chea's initial base salary for his
services was $90,000 and was increased to $110,000 per year in 1999 when Mr.
Chea became Vice President, Engineering. Mr. Chea is entitled to receive an
annual bonus of up to 20% of his annual base salary based on the achievement
of performance goals. Mr. Chea received options to purchase 33,333 shares of
our common stock at an exercise price of $0.082 per share. Of these options,
8,333 vested on January 1, 1999, and the remainder are vesting in a series of
36 equal monthly installments over Mr. Chea's period of service with us, as
measured from January 1, 1999. Mr. Chea is entitled to 12 weeks of severance
pay if he is terminated without cause or if he voluntarily departs with good
reason. Mr. Chea's employment agreement terminates in January 2001, unless
terminated earlier upon death, disability, notice from us, with or without
cause, or voluntary resignation.

  In April 1999, we entered into an amended and restated employment agreement
with Mr. Allsop to serve as our President of International Division and
Chairman of the board for a base salary of $105,000 per year. Pursuant to the
agreement, Mr. Allsop's base salary was increased to $135,000 per year upon
Mr. Allsop's relocation to our new London office. Mr. Allsop is entitled to
receive a supplement of $8,000 to his base salary to compensate him for the
higher cost of living abroad. Mr. Allsop is also eligible to receive a bonus
of up to 20% of his base salary upon achievement of performance goals mutually
determined by Mr. Allsop and our Chief Executive Officer. Mr. Allsop received
options to purchase 33,333 shares of our common stock at an exercise price of
$0.33 per share. Of these options, 8,333 vested on January 1, 1999, and the
remainder are vesting in a series of 36 equal monthly installments over Mr.
Allsop's period of service with us, as measured from January 1, 1999. Mr.
Allsop is also entitled to 26 additional weeks of salary if he is terminated
without cause. Mr. Allsop's employment agreement terminates in June 2001,
unless terminated earlier upon death, disability, notice from us, with or
without cause, or voluntary resignation.

                                      23
<PAGE>

                         COMPENSATION COMMITTEE REPORT

Overview and Philosophy

  Our compensation committee is responsible for establishing the compensation
payable to our executive officers, including the Named Executive Officers.
Such compensation is primarily comprised of the following elements: base
salary, annual performance incentives, stock options and executive benefits.

  It is the committee's objective that executive compensation be directly
influenced by our business results. Accordingly, our executive compensation
program is structured to stimulate and reward exceptional performance that
results in enhanced corporate and stockholder values. Industry compensation
surveys are also reviewed in the committee's assessment of appropriate
compensation levels.

  The committee recognizes that the highly-specialized industry sector in
which we operate is extremely competitive world-wide, with the result that
there is substantial demand for high-caliber, seasoned executives. It is
crucial that we be assured of retaining and rewarding our executive personnel
essential in contributing to the attainment of our performance goals. For
these reasons, the committee believes our executive compensation arrangements
must remain competitive with other e-commerce companies.

Cash Compensation

  A key objective of our executive compensation program is to position its key
executives to earn annual cash compensation (base salary plus bonus) generally
equaling or exceeding that which the executive would earn at other companies
in the industry.

  Base salaries for our executive officers are established considering a
number of factors, including our growth and profit margins, the executive's
performance and contribution to our overall performance, and the salary levels
of comparable positions reported in industry surveys. The committee adheres to
a compensation philosophy of moderate levels of fixed compensation such as
base salary. Base salary decisions are made as part of a formal review
process.

Stock Options

  The committee grants stock options under the 1999 plan to provide direct
linkage with stockholder interests. The committee considers the stock options
previously granted to that individual, industry practices, the executive's
performance and accountability level, and assumed, potential stock value when
determining stock option grants. The committee relies upon competitive
guideline ranges of retention-effective, target gain objectives to be derived
from option gains based upon relatively aggressive assumptions relating to
planned growth and earnings. In this manner, the potential executive's gains
parallel those of other stockholders over the long-term. Therefore, the stock
option program serves as our only long-term incentive and retention tool for
executives and other key employees. Stock options provide an incentive to
executives to maximize long term profitable growth which ordinarily, over
time, should be reflected in the price of our stock.

Benefits

  We provide benefits to the Named Executive Officers that are generally
available to other executives in the industry. The amount of such executive-
level benefits and perquisites, as determined in accordance with the rules of
the Securities and Exchange Commission relating to compensation, did not, for
any executive officer, exceed 10% of his or her total salary and bonus for
fiscal year 1999. The committee believes, based upon the review of industry
practices and published benefits surveys, that our officers receive
approximately average benefit levels when compared to other companies in the
same industry.

                                      24
<PAGE>

Chief Executive Officer Performance and Compensation

  In setting the total compensation payable to our Chief Executive Officer for
the 1999 fiscal year, the compensation committee sought to make that
compensation competitive with the compensation paid to the Chief Executive
Officers of the companies in the surveyed group, while at the same time
assuring that a significant percentage of compensation was tied to our
performance and stock price appreciation.

  The compensation committee adjusted Mr. Harrington's base salary for the
1999 fiscal year in recognition of his personal performance and with the
objective of maintaining his base salary at a competitive level with similarly
situated Chief Executive Officers. With respect to Mr. Harrington's base
salary, it is the compensation committee's intent to provide him with a level
of stability and certainty each year and not have this particular component of
compensation affected to any significant degree by our performance factors.
For the 1999 fiscal year, Mr. Harrington's base salary was approximately at
the median of the base salary levels of other Chief Executive Officers at the
surveyed companies.

  The remaining components of Mr. Harrington's 1999 fiscal year compensation,
however, were primarily dependent upon corporate performance. Mr. Harrington
was eligible for a cash bonus for the 1999 fiscal year conditioned on our
attainment of performance goals with the additional consideration to be given
to individual business plan objectives. A $50,000 bonus was paid to him for
fiscal 1999 because he attained his performance goals. The compensation
committee awarded a stock option grant to Mr. Harrington in fiscal 1999 in
order to provide him with an equity incentive to continue contributing to our
financial success. The option will have value for Mr. Harrington only if the
market price of the underlying option shares appreciates over the market price
in effect on the date the grant was made.

  Compliance with Internal Revenue Code Section 162(m)

  Section 162(m) of the Internal Revenue Code, enacted in 1993, generally
disallows a tax deduction to publicly held companies for compensation
exceeding $1 million paid to certain of the corporation's executive officers.
The compensation to be paid to our executive officers for fiscal year 1999 did
not exceed the $1 million limit per officer, nor is it expected that the
compensation to be paid to any of our executive officers for fiscal year 2000
will exceed that limit. Our 1999 plan is structured so that any compensation
deemed paid to an executive officer when he exercises an outstanding option
under the 1999 plan with an exercise price equal to the fair market value of
the option shares on the grant date will qualify as performance-based
compensation which will not be subject to the $1 million limitation. Because
it is very unlikely that the cash compensation payable to any of our executive
officers in the foreseeable future will approach the $1 million limit, the
compensation committee has decided at this time not to take any other action
to limit or restructure the elements of cash compensation payable to our
executive officers. The compensation committee will reconsider this decision
should the individual compensation of any executive officer ever approach the
$1 million level.

  It is the opinion of the committee that the adopted executive compensation
policies and plans provide the necessary total remuneration program to
properly align our performance and the interests of our stockholders with
competitive and equitable executive compensation in a balanced and reasonable
manner, for both the short and long-term.

                                          The Compensation Committee of the
                                           Board

                                          Peter J. Huff
                                          Robert R. Maxfield
                                          Lloyd D. Ruth

                                      25
<PAGE>

Stock Performance Graph

  The graph depicted below shows a comparison of our cumulative total
stockholder returns, the Nasdaq Stock Market Index and the Chase H&Q Internet
Index.

                                 Fogdog, Inc.
                           Chase H&Q Internet Index
                        Nasdaq Stock Market--U.S. Index

                           [STOCK PERFORMANCE GRAPH]

CHASE H&Q INDEX PRODUCTS AND SERVICES:
2000 PROXY PERFORMANCE GRAPH DATA
MONTHLY DATA SERIES
             #REF!
<TABLE>
<CAPTION>
                                               Nasdaq Stock Market-
 DATES     Fogdog, Inc.    Chase H&Q Internet           U.S.
 -----     ------------    ------------------   ---------------------
<S>        <C>             <C>                  <C>
9-Dec-99      100.00             100.00               100.00
 Dec-99        86.36             111.75               113.99
</TABLE>

  Notwithstanding anything to the contrary set forth in any of our previous
filings made under the Securities Act of 1933, as amended, or the Securities
Exchange Act of 1934, as amended, that might incorporate future filings made
by us under those statutes, neither the preceding Stock Performance Graph nor
the compensation committee report is to be incorporated by reference into any
such prior filings, nor shall such graph or report be incorporated by
reference into any future filings made by us under those statutes.

                                      26
<PAGE>

                CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

  In March and April 1999, we sold to various investors, including entities
affiliated with Draper Fisher Jurvetson, entities affiliated with Whitney
Equity Partners, entities affiliated with Sprout Group, entities affiliated
with Marquette Ventures and entities affiliated with Venrock Associates, an
aggregate of 11,657,277 shares of our Series C preferred stock for an
aggregate consideration of $18,000,000. Mr. Packard, a director, is affiliated
with Draper Fisher Jurvetson, Mr. Huff, a former director, is affiliated with
Whitney Equity Partners, Mr. Ruth, a director, is affiliated with Marquette
Ventures and Mr. Rothrock, a director, is affiliated with Venrock Associates.
At the time of the transaction, Vertex Management, Sprout Group and Venrock
Associates became greater than five percent stockholders of Fogdog, Inc. and
Sprout Group and Marquette Ventures and Venrock Associates appointed
representatives to our board of directors. In September 1999, we issued and
sold 3,529,410 shares of our Series D preferred stock for an aggregate
purchase price of $15,300,000 to various investors, including entities
affiliated with Draper Fisher Jurvetson, entities affiliated with Whitney
Equity Partners, entities affiliated with Venrock Associates, entities
affiliated with Sprout Group L.P. and entities affiliated with Marquette
Venture Partners. We also sold Series D preferred stock to a number of
investors, none of which are our officers, directors or greater than five
percent stockholders. In September 1999, we issued to Nike USA, Inc. a warrant
to purchase an aggregate of 4,114,349 shares of our Series C preferred stock
at an exercise price of $1.54 per share. Upon the consummation of our public
offering, this warrant automatically became exercisable for 4,114,349 shares
of our common stock.

  Agreement with Nike USA, Inc. In September 1999, we entered into an
agreement with Nike USA, Inc., pursuant to which we have the right to market
on our web site the generally available Nike product lines, including Jordan,
Bauer, Nike ACG, Nike Golf and Nike Team Sports. We will receive a discount on
the products we purchase. Under the agreement, we also have advance product
availability for mutually agreed upon, newly released products. The agreement
prohibits us from selling any of these products to consumers with shipping
addresses outside of the United States unless Nike.com is allowed to sell in
those countries and the sales do not constitute a violation of any agreement
with any third party. We also agreed to use Nike USA as the exclusive supplier
of Nike brand products, and Nike USA agreed not to sell its products to any
other retailer that sells only on the Internet, except entities affiliated
with Nike customers that derive the majority of their revenue from traditional
retail stores or entities that serve as web sales outsourcing providers for
these Nike customers through March 2000. Nike USA may terminate the agreement
at any time without cause upon 90 days notice to us, but must pay us a
termination fee if it exercises this right prior to December 31, 2001.

  In addition to the indemnification provisions contained in our Restated
Certificate of Incorporation and Bylaws, we have entered into indemnification
agreements with each of our directors and officers. These agreements require
us, among other things, to indemnify such director or officer against expenses
(including attorneys' fees), judgments, fines and settlements paid by such
individual in connection with any action, suit or proceeding arising out of
such individual's status or service as a director or officer of Fogdog, Inc.,
(other than liabilities arising from willful misconduct or conduct that is
knowingly fraudulent or deliberately dishonest) and to advance expenses
incurred by such individual in connection with any proceeding against such
individual with respect to which such individual may be entitled to
indemnification by us.

  All future transactions between our officers, directors, principal
stockholders and affiliates and us will be approved by a majority of the
independent and disinterested members of the board of directors and will be on
terms no less favorable to us than could be obtained from unaffiliated third
parties.

                                      27
<PAGE>

            SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

  The members of the board of directors, our executive officers and persons
who hold more than 10% of our outstanding common stock are subject to the
reporting requirements of Section 16(a) of the Securities Exchange Act of
1934, as amended, which require them to file reports with respect to their
ownership of the common stock and their transactions in such common stock.
Based upon (i) the copies of Section 16(a) reports which we received from such
persons for their fiscal year 1999 transactions in the common stock and their
common stock holdings, and (ii) the written representations received from one
or more of such persons that no annual Form 5 reports were required to be
filed by them for fiscal year 1999, we believe that the executive officers and
the board members complied with all their reporting requirements under Section
16(a) for such fiscal year.

                                      28
<PAGE>

                                                                       EXHIBIT A

                                 FOGDOG, INC.

                           1999 STOCK INCENTIVE PLAN
                           -------------------------
                (amended and restated as of February 25, 2000)

                                  ARTICLE ONE

                               GENERAL PROVISIONS
                               ------------------

     I.   PURPOSE OF THE PLAN

          This 1999 Stock Incentive Plan is intended to promote the interests of
Fogdog, Inc., a Delaware corporation, by providing eligible persons in the
Corporation's service with the opportunity to acquire a proprietary interest, or
otherwise increase their proprietary interest, in the Corporation as an
incentive for them to remain in such service.

          Capitalized terms shall have the meanings assigned to such terms in
the attached Appendix.

     II.  STRUCTURE OF THE PLAN

          A.  The Plan shall be divided into five separate equity incentives
programs:

              -  the Discretionary Option Grant Program under which eligible
persons may, at the discretion of the Plan Administrator, be granted options to
purchase shares of Common Stock,

              -  the Salary Investment Option Grant Program under which eligible
employees may elect to have a portion of their base salary invested each year in
special option grants,

              -  the Stock Issuance Program under which eligible persons may, at
the discretion of the Plan Administrator, be issued shares of Common Stock
directly, either through the immediate purchase of such shares or as a bonus for
services rendered the Corporation (or any Parent or Subsidiary),

              -  the Automatic Option Grant Program under which eligible non-
employee Board members shall automatically receive option grants at designated
intervals over their period of continued Board service, and

              -  the Director Fee Option Grant Program under which non-employee
Board members may elect to have all or any portion of their annual retainer fee
otherwise payable in cash applied to a special stock option grant.
<PAGE>

          B.  The provisions of Articles One and Seven shall apply to all equity
programs under the Plan and shall govern the interests of all persons under the
Plan.

     III. ADMINISTRATION OF THE PLAN

          A.  The Primary Committee shall have sole and exclusive authority to
administer the Discretionary Option Grant and Stock Issuance Programs with
respect to Section 16 Insiders. Administration of the Discretionary Option Grant
and Stock Issuance Programs with respect to all other persons eligible to
participate in those programs may, at the Board's discretion, be vested in the
Primary Committee or a Secondary Committee, or the Board may retain the power to
administer those programs with respect to all such persons. However, any
discretionary option grants or stock issuances for members of the Primary
Committee must be authorized by a disinterested majority of the Board.

          B.  Members of the Primary Committee or any Secondary Committee shall
serve for such period of time as the Board may determine and may be removed by
the Board at any time. The Board may also at any time terminate the functions of
any Secondary Committee and reassume all powers and authority previously
delegated to such committee.

          C.  Each Plan Administrator shall, within the scope of its
administrative functions under the Plan, have full power and authority (subject
to the provisions of the Plan) to establish such rules and regulations as it may
deem appropriate for proper administration of the Discretionary Option Grant and
Stock Issuance Programs and to make such determinations under, and issue such
interpretations of, the provisions of those programs and any outstanding options
or stock issuances thereunder as it may deem necessary or advisable. Decisions
of the Plan Administrator within the scope of its administrative functions under
the Plan shall be final and binding on all parties who have an interest in the
Discretionary Option Grant and Stock Issuance Programs under its jurisdiction or
any stock option or stock issuance thereunder.

          D.  The Primary Committee shall have the sole and exclusive authority
to determine which Section 16 Insiders and other highly compensated Employees
shall be eligible for participation in the Salary Investment Option Grant
Program for one or more calendar years. However, all option grants under the
Salary Investment Option Grant Program shall be made in accordance with the
express terms of that program, and the Primary Committee shall not exercise any
discretionary functions with respect to the option grants made under that
program.

          E.  Service on the Primary Committee or the Secondary Committee shall
constitute service as a Board member, and members of each such committee shall
accordingly be entitled to full indemnification and reimbursement as Board
members for their service on such committee. No member of the Primary Committee
or the Secondary Committee shall be liable for any act or omission made in good
faith with respect to the Plan or any option grants or stock issuances under the
Plan.

                                       2
<PAGE>

          F.  Administration of the Automatic Option Grant and Director Fee
Option Grant Programs shall be self-executing in accordance with the terms of
those programs, and no Plan Administrator shall exercise any discretionary
functions with respect to any option grants or stock issuances made under those
programs.

     IV.  ELIGIBILITY

          A.  The persons eligible to participate in the Discretionary Option
Grant and Stock Issuance Programs are as follows:

              (i)    Employees,

              (ii)   non-employee members of the Board or the board of directors
of any Parent or Subsidiary, and

              (iii)  consultants and other independent advisors who provide
services to the Corporation (or any Parent or Subsidiary).

          B.  Only Employees who are Section 16 Insiders or other highly
compensated individuals shall be eligible to participate in the Salary
Investment Option Grant Program.

          C.  Each Plan Administrator shall, within the scope of its
administrative jurisdiction under the Plan, have full authority to determine,
(i) with respect to the option grants under the Discretionary Option Grant
Program, which eligible persons are to receive such grants, the time or times
when those grants are to be made, the number of shares to be covered by each
such grant, the status of the granted option as either an Incentive Option or a
Non-Statutory Option, the time or times when each option is to become
exercisable, the vesting schedule (if any) applicable to the option shares and
the maximum term for which the option is to remain outstanding and (ii) with
respect to stock issuances under the Stock Issuance Program, which eligible
persons are to receive such issuances, the time or times when the issuances are
to be made, the number of shares to be issued to each Participant, the vesting
schedule (if any) applicable to the issued shares and the consideration for such
shares.

          D.  The Plan Administrator shall have the absolute discretion either
to grant options in accordance with the Discretionary Option Grant Program or to
effect stock issuances in accordance with the Stock Issuance Program.

          E.  The individuals who shall be eligible to participate in the
Automatic Option Grant Program shall be limited to (i) those individuals who
first become non-employee Board members on or after the Underwriting Date,
whether through appointment by the Board or election by the Corporation's
stockholders, and (ii) those individuals who continue to serve as non-employee
Board members at one or more Annual Stockholders Meetings held after the
Underwriting Date. A non-employee Board member who has previously been in the
employ of the Corporation (or any Parent or Subsidiary) shall not be eligible to
receive an option grant

                                       3
<PAGE>

under the Automatic Option Grant Program at the time he or she first becomes a
non-employee Board member, but shall be eligible to receive periodic option
grants under the Automatic Option Grant Program while he or she continues to
serve as a non-employee Board member.

          F.  All non-employee Board members shall be eligible to participate in
the Director Fee Option Grant Program.

     V.   STOCK SUBJECT TO THE PLAN

          A.  The stock issuable under the Plan shall be shares of authorized
but unissued or reacquired Common Stock, including shares repurchased by the
Corporation on the open market. The number of shares of Common Stock initially
reserved for issuance over the term of the Plan shall not exceed 7,796,631
shares. Such reserve shall consist of (i) the number of shares estimated to
remain available for issuance, as of the Plan Effective Date, under the
Predecessor Plan as last approved by the Corporation's stockholders, including
the shares subject to outstanding options under the Predecessor Plan, (ii) an
additional increase of approximately 800,000 shares approved by the
Corporation's stockholders prior to the Underwriting Date, plus (iii) an
increase of 1,500,000 shares added to the Plan in connection with the amendment
to the Plan approved by the Board on February 25, 2000 and to be approved at the
Corporation's 2000 annual meeting of stockholders.

          B.  The number of shares of Common Stock available for issuance under
the Plan shall automatically increase on the first trading day of January each
calendar year for calendar years 2001 through 2005, by an amount equal to three
percent (3%) of the total number of shares of Common Stock outstanding on the
last trading day in December of the immediately preceding calendar year, but in
no event shall any such annual increase exceed 2,000,000 shares.

          C.  No one person participating in the Plan may receive stock options,
separately exercisable stock appreciation rights and direct stock issuances for
more than 1,000,000 shares of Common Stock in the aggregate per calendar year.

          D.  Shares of Common Stock subject to outstanding options (including
options incorporated into this Plan from the Predecessor Plan) shall be
available for subsequent issuance under the Plan to the extent (i) those options
expire or terminate for any reason prior to exercise in full or (ii) the options
are cancelled in accordance with the cancellation-regrant provisions of Article
Two. Unvested shares issued under the Plan and subsequently cancelled or
repurchased by the Corporation at the original issue price paid per share,
pursuant to the Corporation's repurchase rights under the Plan shall be added
back to the number of shares of Common Stock reserved for issuance under the
Plan and shall accordingly be available for reissuance through one or more
subsequent option grants or direct stock issuances under the Plan. However,
should the exercise price of an option under the Plan be paid with shares of
Common Stock or should shares of Common Stock otherwise issuable under the Plan
be withheld by the Corporation in satisfaction of the withholding taxes incurred
in connection with the exercise of an option or the vesting of a stock issuance
under the Plan, then the number of shares of Common Stock available for issuance
under the Plan shall be reduced by the gross number of shares for which the
option is exercised or which vest under the stock issuance, and

                                       4
<PAGE>

not by the net number of shares of Common Stock issued to the holder of such
option or stock issuance. Shares of Common Stock underlying one or more stock
appreciation rights exercised under Section IV of Article Two, Section III of
Article Three, Section II of Article Five or Section III of Article Six of the
Plan shall not be available for subsequent issuance under the Plan.

          E.  If any change is made to the Common Stock by reason of any stock
split, stock dividend, recapitalization, combination of shares, exchange of
shares or other change affecting the outstanding Common Stock as a class without
the Corporation's receipt of consideration, appropriate adjustments shall be
made by the Plan Administrator to (i) the maximum number and/or class of
securities issuable under the Plan, (ii) the maximum number and/or class of
securities for which any one person may be granted stock options, separately
exercisable stock appreciation rights and direct stock issuances under the Plan
per calendar year, (iii) the number and/or class of securities for which grants
are subsequently to be made under the Automatic Option Grant Program to new and
continuing non-employee Board members, (iv) the number and/or class of
securities and the exercise price per share in effect under each outstanding
option under the Plan, (v) the number and/or class of securities and exercise
price per share in effect under each outstanding option incorporated into this
Plan from the Predecessor Plan and (vi) the maximum number and/or class of
securities by which the share reserve is to increase automatically each calendar
year pursuant to the provisions of Section V.B of this Article One. Such
adjustments to the outstanding options are to be effected in a manner which
shall preclude the enlargement or dilution of rights and benefits under such
options. The adjustments determined by the Plan Administrator shall be final,
binding and conclusive.

                                       5
<PAGE>

                                  ARTICLE TWO

                      DISCRETIONARY OPTION GRANT PROGRAM
                      ----------------------------------

      I.  OPTION TERMS

          Each option shall be evidenced by one or more documents in the form
approved by the Plan Administrator; provided, however, that each such document
                                    --------
shall comply with the terms specified below.  Each document evidencing an
Incentive Option shall, in addition, be subject to the provisions of the Plan
applicable to such options.

          A.  Exercise Price.
              --------------

              1.  The exercise price per share shall be fixed by the Plan
Administrator but shall not be less than one hundred percent (100%) of the Fair
Market Value per share of Common Stock on the option grant date.

              2.  The exercise price shall become immediately due upon exercise
of the option and shall, subject to the provisions of Section I of Article Seven
and the documents evidencing the option, be payable in one or more of the forms
specified below:

                  (i)   cash or check made payable to the Corporation,

                  (ii)  shares of Common Stock held for the requisite period
     necessary to avoid a charge to the Corporation's earnings for financial
     reporting purposes and valued at Fair Market Value on the Exercise Date, or

                  (iii) to the extent the option is exercised for vested shares,
     through a special sale and remittance procedure pursuant to which the
     Optionee shall concurrently provide irrevocable instructions to (a) a
     Corporation-designated brokerage firm to effect the immediate sale of the
     purchased shares and remit to the Corporation, out of the sale proceeds
     available on the settlement date, sufficient funds to cover the aggregate
     exercise price payable for the purchased shares plus all applicable
     Federal, state and local income and employment taxes required to be
     withheld by the Corporation by reason of such exercise and (b) the
     Corporation to deliver the certificates for the purchased shares directly
     to such brokerage firm in order to complete the sale.

          Except to the extent such sale and remittance procedure is utilized,
payment of the exercise price for the purchased shares must be made on the
Exercise Date.

          B.  Exercise and Term of Options.  Each option shall be exercisable
              ----------------------------
at such time or times, during such period and for such number of shares as shall
be determined by the Plan Administrator and set forth in the documents
evidencing the option. However, no option shall have a term in excess of ten
(10) years measured from the option grant date.

                                       6
<PAGE>

          C.  Effect of Termination of Service.
              --------------------------------

              1.  The following provisions shall govern the exercise of any
options held by the Optionee at the time of cessation of Service or death:

                  (i)   Any option outstanding at the time of the Optionee's
     cessation of Service for any reason shall remain exercisable for such
     period of time thereafter as shall be determined by the Plan Administrator
     and set forth in the documents evidencing the option, but no such option
     shall be exercisable after the expiration of the option term.

                  (ii)  Any option held by the Optionee at the time of death and
     exercisable in whole or in part at that time may be subsequently exercised
     by the personal representative of the Optionee's estate or by the person or
     persons to whom the option is transferred pursuant to the Optionee's will
     or the laws of inheritance or by the Optionee's designated beneficiary or
     beneficiaries of that option.

                  (iii) Should the Optionee's Service be terminated for
     Misconduct or should the Optionee otherwise engage in Misconduct while
     holding one or more outstanding options under this Article Two, then all
     those options shall terminate immediately and cease to be outstanding.

                  (iv)  During the applicable post-Service exercise period, the
     option may not be exercised in the aggregate for more than the number of
     vested shares for which the option is exercisable on the date of the
     Optionee's cessation of Service. Upon the expiration of the applicable
     exercise period or (if earlier) upon the expiration of the option term, the
     option shall terminate and cease to be outstanding for any vested shares
     for which the option has not been exercised. However, the option shall,
     immediately upon the Optionee's cessation of Service, terminate and cease
     to be outstanding to the extent the option is not otherwise at that time
     exercisable for vested shares.

              2.  The Plan Administrator shall have complete discretion,
exercisable either at the time an option is granted or at any time while the
option remains outstanding, to:

                  (i)  extend the period of time for which the option is to
     remain exercisable following the Optionee's cessation of Service from the
     limited exercise period otherwise in effect for that option to such greater
     period of time as the Plan Administrator shall deem appropriate, but in no
     event beyond the expiration of the option term, and/or

                                       7
<PAGE>

                  (ii)  permit the option to be exercised, during the applicable
     post-Service exercise period, not only with respect to the number of vested
     shares of Common Stock for which such option is exercisable at the time of
     the Optionee's cessation of Service but also with respect to one or more
     additional installments in which the Optionee would have vested had the
     Optionee continued in Service.

              D.  Stockholder Rights.  The holder of an option shall have no
                  ------------------
stockholder rights with respect to the shares subject to the option until such
person shall have exercised the option, paid the exercise price and become a
holder of record of the purchased shares.

              E.  Repurchase Rights.  The Plan Administrator shall have the
                  -----------------
discretion to grant options which are exercisable for unvested shares of Common
Stock. Should the Optionee cease Service while holding such unvested shares, the
Corporation shall have the right to repurchase, at the exercise price paid per
share, any or all of those unvested shares. The terms upon which such repurchase
right shall be exercisable (including the period and procedure for exercise and
the appropriate vesting schedule for the purchased shares) shall be established
by the Plan Administrator and set forth in the document evidencing such
repurchase right.

              F.  Limited Transferability of Options.  During the lifetime of
                  ----------------------------------
the Optionee, Incentive Options shall be exercisable only by the Optionee and
shall not be assignable or transferable other than by will or the laws of
inheritance following the Optionee's death. Non-Statutory Options shall be
subject to the same restriction, except that a Non-Statutory Option may be
assigned in whole or in part during the Optionee's lifetime to one or more
members of the Optionee's family or to a trust established exclusively for one
or more such family members or to Optionee's former spouse, to the extent such
assignment is in connection with the Optionee's estate plan or pursuant to a
domestic relations order. The assigned portion may only be exercised by the
person or persons who acquire a proprietary interest in the option pursuant to
the assignment. The terms applicable to the assigned portion shall be the same
as those in effect for the option immediately prior to such assignment and shall
be set forth in such documents issued to the assignee as the Plan Administrator
may deem appropriate. Notwithstanding the foregoing, the Optionee may also
designate one or more persons as the beneficiary or beneficiaries of his or her
outstanding options under this Article Two, and those options shall, in
accordance with such designation, automatically be transferred to such
beneficiary or beneficiaries upon the Optionee's death while holding those
options. Such beneficiary or beneficiaries shall take the transferred options
subject to all the terms and conditions of the applicable agreement evidencing
each such transferred option, including (without limitation) the limited time
period during which the option may be exercised following the Optionee's death.

     II.  INCENTIVE OPTIONS

          The terms specified below shall be applicable to all Incentive
Options.  Except as modified by the provisions of this Section II, all the
provisions of Articles One, Two and Seven shall be applicable to Incentive
Options.  Options which are specifically designated as Non-Statutory Options
when issued under the Plan shall not be subject to the terms of this Section II.
                                 ---

                                       8
<PAGE>

           A.  Eligibility.  Incentive Options may only be granted to Employees.
               -----------

           B.  Dollar Limitation.  The aggregate Fair Market Value of the
               -----------------
shares of Common Stock (determined as of the respective date or dates of grant)
for which one or more options granted to any Employee under the Plan (or any
other option plan of the Corporation or any Parent or Subsidiary) may for the
first time become exercisable as Incentive Options during any one calendar year
shall not exceed the sum of One Hundred Thousand Dollars ($100,000). To the
extent the Employee holds two (2) or more such options which become exercisable
for the first time in the same calendar year, the foregoing limitation on the
exercisability of such options as Incentive Options shall be applied on the
basis of the order in which such options are granted.

           C.  10% Stockholder.  If any Employee to whom an Incentive Option
               ---------------
is granted is a 10% Stockholder, then the exercise price per share shall not be
less than one hundred ten percent (110%) of the Fair Market Value per share of
Common Stock on the option grant date, and the option term shall not exceed five
(5) years measured from the option grant date.

     III.  CORPORATE TRANSACTION/CHANGE IN CONTROL

           A.  In the event of any Corporate Transaction, each outstanding
option shall automatically accelerate so that each such option shall,
immediately prior to the effective date of the Corporate Transaction, become
exercisable for all the shares of Common Stock at the time subject to such
option and may be exercised for any or all of those shares as fully vested
shares of Common Stock. However, an outstanding option shall not become
exercisable on such an accelerated basis if and to the extent: (i) such option
is, in connection with the Corporate Transaction, to be assumed by the successor
corporation (or parent thereof) or (ii) such option is to be replaced with a
cash incentive program of the successor corporation which preserves the spread
existing at the time of the Corporate Transaction on any shares for which the
option is not otherwise at that time exercisable and provides for subsequent
payout in accordance with the same exercise/vesting schedule applicable to those
option shares or (iii) the acceleration of such option is subject to other
limitations imposed by the Plan Administrator at the time of the option grant.

           B.  All outstanding repurchase rights shall automatically terminate,
and the shares of Common Stock subject to those terminated rights shall
immediately vest in full, in the event of any Corporate Transaction, except to
the extent: (i) those repurchase rights are to be assigned to the successor
corporation (or parent thereof) in connection with such Corporate Transaction or
(ii) such accelerated vesting is precluded by other limitations imposed by the
Plan Administrator at the time the repurchase right is issued.

           C.  Immediately following the consummation of the Corporate
Transaction, all outstanding options shall terminate and cease to be
outstanding, except to the extent assumed by the successor corporation (or
parent thereof).

                                       9
<PAGE>

           D.  Each option which is assumed in connection with a Corporate
Transaction shall be appropriately adjusted, immediately after such Corporate
Transaction, to apply to the number and class of securities which would have
been issuable to the Optionee in consummation of such Corporate Transaction had
the option been exercised immediately prior to such Corporate Transaction.
Appropriate adjustments to reflect such Corporate Transaction shall also be made
to (i) the exercise price payable per share under each outstanding option,
provided the aggregate exercise price payable for such securities shall remain
- --------
the same, (ii) the maximum number and/or class of securities available for
issuance over the remaining term of the Plan and (iii) the maximum number and/or
class of securities for which any one person may be granted stock options,
separately exercisable stock appreciation rights and direct stock issuances
under the Plan per calendar year and (iv) the maximum number and/or class of
securities by which the share reserve is to increase automatically each calendar
year. To the extent the actual holders of the Corporation's outstanding Common
Stock receive cash consideration for their Common Stock in consummation of the
Corporate Transaction, the successor corporation may, in connection with the
assumption of the outstanding options under the Discretionary Option Grant
Program, substitute one or more shares of its own common stock with a fair
market value equivalent to the cash consideration paid per share of Common Stock
in such Corporate Transaction.

           E.  The Plan Administrator shall have the discretionary authority to
structure one or more outstanding options under the Discretionary Option Grant
Program so that those options shall, immediately prior to the effective date of
such Corporate Transaction, become exercisable for all the shares of Common
Stock at the time subject to those options and may be exercised for any or all
of those shares as fully vested shares of Common Stock, whether or not those
options are to be assumed in the Corporate Transaction. In addition, the Plan
Administrator shall have the discretionary authority to structure one or more of
the Corporation's repurchase rights under the Discretionary Option Grant Program
so that those rights shall not be assignable in connection with such Corporate
Transaction and shall accordingly terminate upon the consummation of such
Corporate Transaction, and the shares subject to those terminated rights shall
thereupon vest in full.

           F.  The Plan Administrator shall have full power and authority to
structure one or more outstanding options under the Discretionary Option Grant
Program so that those options shall become exercisable for all the shares of
Common Stock at the time subject to those options in the event the Optionee's
Service is subsequently terminated by reason of an Involuntary Termination
within a designated period (not to exceed eighteen (18) months) following the
effective date of any Corporate Transaction in which those options are assumed
and do not otherwise accelerate. In addition, the Plan Administrator may
structure one or more of the Corporation's repurchase rights so that those
rights shall immediately terminate with respect to any shares held by the
Optionee at the time of his or her Involuntary Termination, and the shares
subject to those terminated repurchase rights shall accordingly vest in full at
that time.

                                       10
<PAGE>

           G.  The Plan Administrator shall have the discretionary authority to
structure one or more outstanding options under the Discretionary Option Grant
Program so that those options shall, immediately prior to the effective date of
a Change in Control, become exercisable for all the shares of Common Stock at
the time subject to those options and may be exercised for any or all of those
shares as fully vested shares of Common Stock. In addition, the Plan
Administrator shall have the discretionary authority to structure one or more of
the Corporation's repurchase rights under the Discretionary Option Grant Program
so that those rights shall terminate automatically upon the consummation of such
Change in Control, and the shares subject to those terminated rights shall
thereupon vest in full. Alternatively, the Plan Administrator may condition the
automatic acceleration of one or more outstanding options under the
Discretionary Option Grant Program and the termination of one or more of the
Corporation's outstanding repurchase rights under such program upon the
subsequent termination of the Optionee's Service by reason of an Involuntary
Termination within a designated period (not to exceed eighteen (18) months)
following the effective date of such Change in Control.

           H.  The portion of any Incentive Option accelerated in connection
with a Corporate Transaction or Change in Control shall remain exercisable as an
Incentive Option only to the extent the applicable One Hundred Thousand Dollar
($100,000) limitation is not exceeded. To the extent such dollar limitation is
exceeded, the accelerated portion of such option shall be exercisable as a
Nonstatutory Option under the Federal tax laws.

           I.  The outstanding options shall in no way affect the right of the
Corporation to adjust, reclassify, reorganize or otherwise change its capital or
business structure or to merge, consolidate, dissolve, liquidate or sell or
transfer all or any part of its business or assets.

     IV.  CANCELLATION AND REGRANT OF OPTIONS

          The Plan Administrator shall have the authority to effect, at any time
and from time to time, with the consent of the affected option holders, the
cancellation of any or all outstanding options under the Discretionary Option
Grant Program (including outstanding options incorporated from the Predecessor
Plan) and to grant in substitution new options covering the same or a different
number of shares of Common Stock but with an exercise price per share based on
the Fair Market Value per share of Common Stock on the new grant date.

     V.    STOCK APPRECIATION RIGHTS

           A.  The Plan Administrator shall have full power and authority to
grant to selected Optionees tandem stock appreciation rights and/or limited
stock appreciation rights.

           B.  The following terms shall govern the grant and exercise of tandem
stock appreciation rights:

               (i)   One or more Optionees may be granted the right, exercisable
     upon such terms as the Plan Administrator may establish, to elect between
     the exercise of the underlying option for shares of Common Stock and

                                       11
<PAGE>

     the surrender of that option in exchange for a distribution from the
     Corporation in an amount equal to the excess of (a) the Fair Market Value
     (on the option surrender date) of the number of shares in which the
     Optionee is at the time vested under the surrendered option (or surrendered
     portion thereof) over (b) the aggregate exercise price payable for such
     shares.

               (ii)  No such option surrender shall be effective unless it is
     approved by the Plan Administrator, either at the time of the actual option
     surrender or at any earlier time. If the surrender is so approved, then the
     distribution to which the Optionee shall be entitled may be made in shares
     of Common Stock valued at Fair Market Value on the option surrender date,
     in cash, or partly in shares and partly in cash, as the Plan Administrator
     shall in its sole discretion deem appropriate.

               (iii) If the surrender of an option is not approved by the Plan
     Administrator, then the Optionee shall retain whatever rights the Optionee
     had under the surrendered option (or surrendered portion thereof) on the
     option surrender date and may exercise such rights at any time prior to the
     later of (a) five (5) business days after the receipt of the rejection
     -----
     notice or (b) the last day on which the option is otherwise exercisable in
     accordance with the terms of the documents evidencing such option, but in
     no event may such rights be exercised more than ten (10) years after the
     option grant date.

C.  The following terms shall govern the grant and exercise of limited stock
appreciation rights:

               (i)   One or more Section 16 Insiders may be granted limited
     stock appreciation rights with respect to their outstanding options.

               (ii)  Upon the occurrence of a Hostile Take-Over, each individual
     holding one or more options with such a limited stock appreciation right
     shall have the unconditional right (exercisable for a thirty (30)-day
     period following such Hostile Take-Over) to surrender each such option to
     the Corporation. In return for the surrendered option, the Optionee shall
     receive a cash distribution from the Corporation in an amount equal to the
     excess of (A) the Take-Over Price of the shares of Common Stock at the time
     subject to such option (whether or not the option is otherwise at that time
     exercisable for those shares) over (B) the aggregate exercise price payable
     for those shares. Such cash distribution shall be paid within five (5) days
     following the option surrender date.

               (iii) At the time such limited stock appreciation right is
granted, the Plan Administrator shall pre-approve any subsequent exercise of
that right in accordance with the terms of this Paragraph C. Accordingly, no
further approval of the Plan Administrator or the Board shall be required at the
time of the actual option surrender and cash distribution.

                                       12
<PAGE>

                                 ARTICLE THREE

                    SALARY INVESTMENT OPTION GRANT PROGRAM
                    --------------------------------------

     I.   OPTION GRANTS

          The Primary Committee shall have the sole and exclusive authority to
determine the calendar year or years (if any) for which the Salary Investment
Option Grant Program is to be in effect and to select the Section 16 Insiders
and other highly compensated Employees eligible to participate in the Salary
Investment Option Grant Program for such calendar year or years.  Each selected
individual who elects to participate in the Salary Investment Option Grant
Program must, prior to the start of each calendar year of participation, file
with the Plan Administrator (or its designate) an irrevocable authorization
directing the Corporation to reduce his or her base salary for that calendar
year by an amount not less than Ten Thousand Dollars ($10,000.00) nor more than
Fifty Thousand Dollars ($50,000.00).   Each individual who files such a timely
authorization shall automatically be granted an option under the Salary
Investment Grant Program on the first trading day in January of the calendar
year for which the salary reduction is to be in effect.

     II.  OPTION TERMS

          Each option shall be a Non-Statutory Option evidenced by one or more
documents in the form approved by the Plan Administrator; provided, however,
                                                          --------
that each such document shall comply with the terms specified below.

          A.  Exercise Price.
              --------------

              1.  The exercise price per share shall be thirty-three and one-
third percent (33-1/3%) of the Fair Market Value per share of Common Stock on
the option grant date.

              2.  The exercise price shall become immediately due upon exercise
of the option and shall be payable in one or more of the alternative forms
authorized under the Discretionary Option Grant Program. Except to the extent
the sale and remittance procedure specified thereunder is utilized, payment of
the exercise price for the purchased shares must be made on the Exercise Date.

          B.  Number of Option Shares.  The number of shares of Common Stock
              -----------------------
subject to the option shall be determined pursuant to the following formula
(rounded down to the nearest whole number):

               X = A / (B x 66-2/3%), where

               X is the number of option shares,

                                       13
<PAGE>

               A is the dollar amount of the reduction in the Optionee's base
          salary for the calendar year to be in effect pursuant to this program,
          and

               B is the Fair Market Value per share of Common Stock on the
          option grant date.

          C.  Exercise and Term of Options.  The option shall become
              ----------------------------
exercisable in a series of twelve (12) successive equal monthly installments
upon the Optionee's completion of each calendar month of Service in the calendar
year for which the salary reduction is in effect. Each option shall have a
maximum term of ten (10) years measured from the option grant date.

          D.  Effect of Termination of Service.  Should the Optionee cease
              --------------------------------
Service for any reason while holding one or more options under this Article
Three, then each such option shall remain exercisable, for any or all of the
shares for which the option is exercisable at the time of such cessation of
Service, until the earlier of (i) the expiration of the ten (10)-year option
                   ------
term or (ii) the expiration of the three (3)-year period measured from the date
of such cessation of Service. Should the Optionee die while holding one or more
options under this Article Three, then each such option may be exercised, for
any or all of the shares for which the option is exercisable at the time of the
Optionee's cessation of Service (less any shares subsequently purchased by
Optionee prior to death), by the personal representative of the Optionee's
estate or by the person or persons to whom the option is transferred pursuant to
the Optionee's will or the laws of inheritance or by the designated beneficiary
or beneficiaries of the option. Such right of exercise shall lapse, and the
option shall terminate, upon the earlier of (i) the expiration of the ten (10)-
                                 ------
year option term or (ii) the three (3)-year period measured from the date of the
Optionee's cessation of Service. However, the option shall, immediately upon the
Optionee's cessation of Service for any reason, terminate and cease to remain
outstanding with respect to any and all shares of Common Stock for which the
option is not otherwise at that time exercisable.

     III.  CORPORATE TRANSACTION/ CHANGE IN CONTROL/ HOSTILE TAKE-OVER

           A.  In the event of any Corporate Transaction while the Optionee
remains in Service, each outstanding option held by such Optionee under this
Salary Investment Option Grant Program shall automatically accelerate so that
each such option shall, immediately prior to the effective date of the Corporate
Transaction, become exercisable for all the shares of Common Stock at the time
subject to such option and may be exercised for any or all of those shares as
fully vested shares of Common Stock. Each such outstanding option shall
terminate immediately following the Corporate Transaction, except to the extent
assumed by the successor corporation (or parent thereof) in such Corporate
Transaction. Any option so assumed and shall remain exercisable for the fully
vested shares until the earlier of (i) the expiration of the ten (10)-year
                        -------
option term or (ii) the expiration of the three (3)-year period measured from
the date of the Optionee's cessation of Service.

                                       14
<PAGE>

           B.  In the event of a Change in Control while the Optionee remains in
Service, each outstanding option held by such Optionee under this Salary
Investment Option Grant Program shall automatically accelerate so that each such
option shall, immediately prior to the effective date of the Change in Control,
become exercisable for all the shares of Common Stock at the time subject to
such option and may be exercised for any or all of those shares as fully vested
shares of Common Stock. The option shall remain so exercisable until the
earliest to occur of (i) the expiration of the ten (10)-year option term, (ii)
- --------
the expiration of the three (3)-year period measured from the date of the
Optionee's cessation of Service, (iii) the termination of the option in
connection with a Corporate Transaction  or (iv) the surrender of the option in
connection with a Hostile Take-Over.

           C.  Upon the occurrence of a Hostile Take-Over, the Optionee shall
have a thirty (30)-day period in which to surrender to the Corporation each
outstanding option granted him or her under the Salary Investment Option Grant
Program. The Optionee shall in return be entitled to a cash distribution from
the Corporation in an amount equal to the excess of (i) the Take-Over Price of
the shares of Common Stock at the time subject to the surrendered option
(whether or not the option is otherwise at the time exercisable for those
shares) over (ii) the aggregate exercise price payable for such shares. Such
cash distribution shall be paid within five (5) days following the surrender of
the option to the Corporation. The Primary Committee shall, at the time the
option with such limited stock appreciation right is granted under the Salary
Investment Option Grant Program, pre-approve any subsequent exercise of that
right in accordance with the terms of this Paragraph C. Accordingly, no further
approval of the Primary Committee or the Board shall be required at the time of
the actual option surrender and cash distribution.

           D.  Each option which is assumed in connection with a Corporate
Transaction shall be appropriately adjusted, immediately after such Corporate
Transaction, to apply to the number and class of securities which would have
been issuable to the Optionee in consummation of such Corporate Transaction had
the option been exercised immediately prior to such Corporate Transaction.
Appropriate adjustments shall also be made to the exercise price payable per
share under each outstanding option, provided the aggregate exercise price
                                     --------
payable for such securities shall remain the same. To the extent the actual
holders of the Corporation's outstanding Common Stock receive cash consideration
for their Common Stock in consummation of the Corporate Transaction, the
successor corporation may, in connection with the assumption of the outstanding
options under the Salary Investment Option Grant Program, substitute one or more
shares of its own common stock with a fair market value equivalent to the cash
consideration paid per share of Common Stock in such Corporate Transaction.

           E.  The grant of options under the Salary Investment Option Grant
Program shall in no way affect the right of the Corporation to adjust,
reclassify, reorganize or otherwise change its capital or business structure or
to merge, consolidate, dissolve, liquidate or sell or transfer all or any part
of its business or assets.

                                       15
<PAGE>

     IV.   REMAINING TERMS

           The remaining terms of each option granted under the Salary
Investment Option Grant Program shall be the same as the terms in effect for
option grants made under the Discretionary Option Grant Program.

                                       16
<PAGE>

                                 ARTICLE FOUR

                            STOCK ISSUANCE PROGRAM
                            ----------------------

     I.   STOCK ISSUANCE TERMS

          Shares of Common Stock may be issued under the Stock Issuance Program
through direct and immediate issuances without any intervening option grants.
Each such stock issuance shall be evidenced by a Stock Issuance Agreement which
complies with the terms specified below.  Shares of Common Stock may also be
issued under the Stock Issuance Program pursuant to share right awards which
entitle the recipients to receive those shares upon the attainment of designated
performance goals.

           A.  Purchase Price.
               --------------

               1.  The purchase price per share shall be fixed by the Plan
Administrator, but shall not be less than one hundred percent (100%) of the Fair
Market Value per share of Common Stock on the issuance date.

               2.  Subject to the provisions of Section I of Article Seven,
shares of Common Stock may be issued under the Stock Issuance Program for any of
the following items of consideration which the Plan Administrator may deem
appropriate in each individual instance:

                   (i)   cash or check made payable to the Corporation, or
                   (ii)  past services rendered to the Corporation (or any
Parent or Subsidiary).

           B.  Vesting Provisions.
               ------------------

               1.  Shares of Common Stock issued under the Stock Issuance
Program may, in the discretion of the Plan Administrator, be fully and
immediately vested upon issuance or may vest in one or more installments over
the Participant's period of Service or upon attainment of specified performance
objectives. The elements of the vesting schedule applicable to any unvested
shares of Common Stock issued under the Stock Issuance Program shall be
determined by the Plan Administrator and incorporated into the Stock Issuance
Agreement. Shares of Common Stock may also be issued under the Stock Issuance
Program pursuant to share right awards which entitle the recipients to receive
those shares upon the attainment of designated performance goals.

               2.  Any new, substituted or additional securities or other
property (including money paid other than as a regular cash dividend) which the
Participant may have the right to receive with respect to the Participant's
unvested shares of Common Stock by reason of any stock dividend, stock split,
recapitalization, combination of shares, exchange of shares or

                                       17
<PAGE>

other change affecting the outstanding Common Stock as a class without the
Corporation's receipt of consideration shall be issued subject to (i) the same
vesting requirements applicable to the Participant's unvested shares of Common
Stock and (ii) such escrow arrangements as the Plan Administrator shall deem
appropriate.

               3.  The Participant shall have full stockholder rights with
respect to any shares of Common Stock issued to the Participant under the Stock
Issuance Program, whether or not the Participant's interest in those shares is
vested. Accordingly, the Participant shall have the right to vote such shares
and to receive any regular cash dividends paid on such shares.

               4.  Should the Participant cease to remain in Service while
holding one or more unvested shares of Common Stock issued under the Stock
Issuance Program or should the performance objectives not be attained with
respect to one or more such unvested shares of Common Stock, then those shares
shall be immediately surrendered to the Corporation for cancellation, and the
Participant shall have no further stockholder rights with respect to those
shares. To the extent the surrendered shares were previously issued to the
Participant for consideration paid in cash or cash equivalent (including the
Participant's purchase-money indebtedness), the Corporation shall repay to the
Participant the cash consideration paid for the surrendered shares and shall
cancel the unpaid principal balance of any outstanding purchase-money note of
the Participant attributable to the surrendered shares.

               5.  The Plan Administrator may in its discretion waive the
surrender and cancellation of one or more unvested shares of Common Stock which
would otherwise occur upon the cessation of the Participant's Service or the
non-attainment of the performance objectives applicable to those shares. Such
waiver shall result in the immediate vesting of the Participant's interest in
the shares of Common Stock as to which the waiver applies. Such waiver may be
effected at any time, whether before or after the Participant's cessation of
Service or the attainment or non-attainment of the applicable performance
objectives.

               6.  Outstanding share right awards under the Stock Issuance
Program shall automatically terminate, and no shares of Common Stock shall
actually be issued in satisfaction of those awards, if the performance goals
established for such awards are not attained. The Plan Administrator, however,
shall have the discretionary authority to issue shares of Common Stock under one
or more outstanding share right awards as to which the designated performance
goals have not been attained.

     II.   CORPORATE TRANSACTION/CHANGE IN CONTROL

           A.  All of the Corporation's outstanding repurchase rights under the
Stock Issuance Program shall terminate automatically, and all the shares of
Common Stock subject to those terminated rights shall immediately vest in full,
in the event of any Corporate Transaction, except to the extent (i) those
repurchase rights are to be assigned to the successor corporation (or parent
thereof) in connection with such Corporate Transaction or (ii) such accelerated
vesting is precluded by other limitations imposed in the Stock Issuance
Agreement.

                                       18
<PAGE>

           B.  The Plan Administrator shall have the discretionary authority to
structure one or more of the Corporation's repurchase rights under the Stock
Issuance Program so that those rights shall automatically terminate in whole or
in part, and the shares of Common Stock subject to those terminated rights shall
immediately vest, in the event the Participant's Service should subsequently
terminate by reason of an Involuntary Termination within a designated period
(not to exceed eighteen (18) months) following the effective date of any
Corporate Transaction in which those repurchase rights are assigned to the
successor corporation (or parent thereof).

           C.  The Plan Administrator shall also have the discretionary
authority to structure one or more of the Corporation's repurchase rights under
the Stock Issuance Program so that those rights shall automatically terminate in
whole or in part, and the shares of Common Stock subject to those terminated
rights shall immediately vest, in the event the Participant's Service should
subsequently terminate by reason of an Involuntary Termination within a
designated period (not to exceed eighteen (18) months) following the effective
date of any Change in Control.

     III.  SHARE ESCROW/LEGENDS

           Unvested shares may, in the Plan Administrator's discretion, be held
in escrow by the Corporation until the Participant's interest in such shares
vests or may be issued directly to the Participant with restrictive legends on
the certificates evidencing those unvested shares.

                                       19
<PAGE>

                                 ARTICLE FIVE

                        AUTOMATIC OPTION GRANT PROGRAM
                        ------------------------------

     I.   OPTION TERMS

          A.  Grant Dates.  Option grants shall be made on the dates specified
              -----------
below:

              1.  Each individual who is first elected or appointed as a non-
employee Board member at any time on or after the Underwriting Date shall
automatically be granted, on the date of such initial election or appointment, a
Non-Statutory Option to purchase 10,000 shares of Common Stock, provided that
individual has not previously been in the employ of the Corporation or any
Parent or Subsidiary.

              2.  On the date of each Annual Stockholders Meeting held after the
Underwriting Date, each individual who is to continue to serve as a non-employee
Board member, whether or not that individual is standing for re-election to the
Board at that particular Annual Meeting, shall automatically be granted a Non-
Statutory Option to purchase 2,500 shares of Common Stock, provided such
individual has served as a non-employee Board member for at least six (6)
months. There shall be no limit on the number of such 2,500-share option grants
any one non-employee Board member may receive over his or her period of Board
service, and non-employee Board members who have previously been in the employ
of the Corporation (or any Parent or Subsidiary) or who have otherwise received
one or more stock option grants from the Corporation prior to the Underwriting
Date shall be eligible to receive one or more such annual option grants over
their period of continued Board service.

          B.  Exercise Price.
              --------------

              1.  The exercise price per share shall be equal to one hundred
percent (100%) of the Fair Market Value per share of Common Stock on the option
grant date.

              2.  The exercise price shall be payable in one or more of the
alternative forms authorized under the Discretionary Option Grant Program.
Except to the extent the sale and remittance procedure specified thereunder is
utilized, payment of the exercise price for the purchased shares must be made on
the Exercise Date.

          C.  Option Term.  Each option shall have a term of ten (10) years
              -----------
measured from the option grant date.

           D.  Exercise and Vesting of Options.  Each option shall be
               -------------------------------
immediately exercisable for any or all of the option shares. However, any
unvested shares purchased under the option shall be subject to repurchase by the
Corporation, at the exercise price paid per share, upon the Optionee's cessation
of Board service prior to vesting in those shares. The shares subject to each
initial 10,000-share grant shall vest, and the Corporation's repurchase right
shall lapse, in a series of three (3) successive equal annual installments upon
the Optionee's

                                       20
<PAGE>

completion of each year of service as a Board member over the three (3)-year
period measured from the option grant date. The shares subject to each annual
2,500-share option grant shall vest in one installment upon the Optionee's
completion of the one (1)-year period of service measured from the grant date.

           E.  Limited Transferability of Options.  Each option under this
               ----------------------------------
Article Five may be assigned in whole or in part during the Optionee's lifetime
to one or more members of the Optionee's family or to a trust established
exclusively for one or more such family members or to Optionee's former spouse,
to the extent such assignment is in connection with the Optionee's estate plan
or pursuant to domestic relations order. The assigned portion may only be
exercised by the person or persons who acquire a proprietary interest in the
option pursuant to the assignment. The terms applicable to the assigned portion
shall be the same as those in effect for the option immediately prior to such
assignment and shall be set forth in such documents issued to the assignee as
the Plan Administrator may deem appropriate. The Optionee may also designate one
or more persons as the beneficiary or beneficiaries of his or her outstanding
options under this Article Five, and those options shall, in accordance with
such designation, automatically be transferred to such beneficiary or
beneficiaries upon the Optionee's death while holding those options. Such
beneficiary or beneficiaries shall take the transferred options subject to all
the terms and conditions of the applicable agreement evidencing each such
transferred option, including (without limitation) the limited time period
during which the option may be exercised following the Optionee's death.

           F.  Termination of Board Service.  The following provisions shall
               ----------------------------
govern the exercise of any options held by the Optionee at the time the Optionee
ceases to serve as a Board member:

               (i)   The Optionee (or, in the event of Optionee's death, the
     personal representative of the Optionee's estate or the person or persons
     to whom the option is transferred pursuant to the Optionee's will or the
     laws of inheritance or the designated beneficiary or beneficiaries of such
     option) shall have a twelve (12)-month period following the date of such
     cessation of Board service in which to exercise each such option.

               (ii)  During the twelve (12)-month exercise period, the option
     may not be exercised in the aggregate for more than the number of vested
     shares of Common Stock for which the option is exercisable at the time of
     the Optionee's cessation of Board service.

               (iii) Should the Optionee cease to serve as a Board member by
     reason of death or Permanent Disability, then all shares at the time
     subject to the option shall immediately vest so that such option may,
     during the twelve (12)-month exercise period following such cessation of
     Board service, be exercised for all or any portion of those shares as fully
     vested shares of Common Stock.

                                       21
<PAGE>

               (iv)  In no event shall the option remain exercisable after the
     expiration of the option term. Upon the expiration of the twelve (12)-month
     exercise period or (if earlier) upon the expiration of the option term, the
     option shall terminate and cease to be outstanding for any vested shares
     for which the option has not been exercised. However, the option shall,
     immediately upon the Optionee's cessation of Board service for any reason
     other than death or Permanent Disability, terminate and cease to be
     outstanding to the extent the option is not otherwise at that time
     exercisable for vested shares.

     II.  CORPORATE TRANSACTION/ CHANGE IN CONTROL/ HOSTILE TAKE-OVER

          A.  In the event of any Corporate Transaction while the Optionee
remains a Board member, the shares of Common Stock at the time subject to each
outstanding option but not otherwise vested shall automatically vest in full so
that each such option shall, immediately prior to the effective date of the
Corporate Transaction, become exercisable for all the option shares as fully
vested shares of Common Stock and may be exercised for any or all of those
vested shares. Immediately following the consummation of the Corporate
Transaction, each automatic option grant shall terminate and cease to be
outstanding, except to the extent assumed by the successor corporation (or
parent thereof).

          B.  In connection with any Change in Control while the Optionee
remains a Board member, the shares of Common Stock at the time subject to each
outstanding option but not otherwise vested shall automatically vest in full so
that each such option shall, immediately prior to the effective date of the
Change in Control, become exercisable for all the option shares as fully vested
shares of Common Stock and may be exercised for any or all of those vested
shares. Each such option shall remain exercisable for such fully vested option
shares until the expiration or sooner termination of the option term or the
surrender of the option in connection with a Hostile Take-Over.

          C.  All outstanding repurchase rights under this Article Five shall
automatically terminate, and the shares of Common Stock subject to those
terminated rights shall immediately vest in full, in the event of any Corporate
Transaction or Change in Control.

          D.  Upon the occurrence of a Hostile Take-Over, the Optionee shall
have a thirty (30)-day period in which to surrender to the Corporation each of
his or her outstanding automatic option grants. The Optionee shall in return be
entitled to a cash distribution from the Corporation in an amount equal to the
excess of (i) the Take-Over Price of the shares of Common Stock at the time
subject to each surrendered option (whether or not the Optionee is otherwise at
the time vested in those shares) over (ii) the aggregate exercise price payable
for such shares. Such cash distribution shall be paid within five (5) days
following the surrender of the option to the Corporation. No approval or consent
of the Board or any Plan Administrator shall be required at the time of the
actual option surrender and cash distribution.

                                       22
<PAGE>

          E.  Each option which is assumed in connection with a Corporate
Transaction shall be appropriately adjusted, immediately after such Corporate
Transaction, to apply to the number and class of securities which would have
been issuable to the Optionee in consummation of such Corporate Transaction had
the option been exercised immediately prior to such Corporate Transaction.
Appropriate adjustments shall also be made to the exercise price payable per
share under each outstanding option, provided the aggregate exercise price
                                     --------
payable for such securities shall remain the same. To the extent the actual
holders of the Corporation's outstanding Common Stock receive cash consideration
for their Common Stock in consummation of the Corporate Transaction, the
successor corporation may, in connection with the assumption of the outstanding
options under the Automatic Option Grant Program, substitute one or more shares
of its own common stock with a fair market value equivalent to the cash
consideration paid per share of Common Stock in such Corporate Transaction.

          F.  The grant of options under the Automatic Option Grant Program
shall in no way affect the right of the Corporation to adjust, reclassify,
reorganize or otherwise change its capital or business structure or to merge,
consolidate, dissolve, liquidate or sell or transfer all or any part of its
business or assets.

     III.  REMAINING TERMS

           The remaining terms of each option granted under the Automatic Option
Grant Program shall be the same as the terms in effect for option grants made
under the Discretionary Option Grant Program.

                                       23
<PAGE>

                                  ARTICLE SIX

                       DIRECTOR FEE OPTION GRANT PROGRAM
                       ---------------------------------

     I.   OPTION GRANTS

          The Primary Committee shall have the sole and exclusive authority to
determine the calendar year or years for which the Director Fee Option Grant
Program is to be in effect.  For each such calendar year the program is in
effect, each non-employee Board member may irrevocably elect to apply all or any
portion of the annual retainer fee otherwise payable in cash for his or her
service on the Board for that year to the acquisition of a special option grant
under this Director Fee Option Grant Program.  Such election must be filed with
the Corporation's Chief Financial Officer prior to the first day of the calendar
year for which the annual retainer fee which is the subject of that election is
otherwise payable.  Each non-employee Board member who files such a timely
election shall automatically be granted an option under this Director Fee Option
Grant Program on the first trading day in January in the calendar year for which
the annual retainer fee which is the subject of that election would otherwise be
payable in cash.

     II.  OPTION TERMS

          Each option shall be a Non-Statutory Option governed by the terms and
conditions specified below.

          A.  Exercise Price.
              --------------

              1.  The exercise price per share shall be thirty-three and one-
third percent (33-1/3%) of the Fair Market Value per share of Common Stock on
the option grant date.

              2.  The exercise price shall become immediately due upon exercise
of the option and shall be payable in one or more of the alternative forms
authorized under the Discretionary Option Grant Program. Except to the extent
the sale and remittance procedure specified thereunder is utilized, payment of
the exercise price for the purchased shares must be made on the Exercise Date.

          B.  Number of Option Shares.  The number of shares of Common Stock
              -----------------------
subject to the option shall be determined pursuant to the following formula
(rounded down to the nearest whole number):

               X = A / (B x 66-2/3%), where

               X is the number of option shares,

               A is the portion of the annual retainer fee subject to the non-
          employee Board member's election, and

                                       24
<PAGE>

               B is the Fair Market Value per share of Common Stock on the
          option grant date.

          C.  Exercise and Term of Options.  The option shall become
              ----------------------------
exercisable in a series of twelve (12) equal monthly installments upon the
Optionee's completion of each calendar month of Board service during the
calendar year for which the retainer fee election is in effect. Each option
shall have a maximum term of ten (10) years measured from the option grant date.

          D.  Limited Transferability of Options.  Each option under this
              ----------------------------------
Article Six may be assigned in whole or in part during the Optionee's lifetime
to one or more members of the Optionee's family or to a trust established
exclusively for one or more such family members or to Optionee's former spouse,
to the extent such assignment is in connection with Optionee's estate plan or
pursuant to a domestic relations order. The assigned portion may only be
exercised by the person or persons who acquire a proprietary interest in the
option pursuant to the assignment. The terms applicable to the assigned portion
shall be the same as those in effect for the option immediately prior to such
assignment and shall be set forth in such documents issued to the assignee as
the Plan Administrator may deem appropriate. The Optionee may also designate one
or more persons as the beneficiary or beneficiaries of his or her outstanding
options under this Article Six, and those options shall, in accordance with such
designation, automatically be transferred to such beneficiary or beneficiaries
upon the Optionee's death while holding those options. Such beneficiary or
beneficiaries shall take the transferred options subject to all the terms and
conditions of the applicable agreement evidencing each such transferred option,
including (without limitation) the limited time period during which the option
may be exercised following the Optionee's death.

          E.  Termination of Board Service.  Should the Optionee cease Board
              ----------------------------
service for any reason (other than death or Permanent Disability) while holding
one or more options under this Director Fee Option Grant Program, then each such
option shall remain exercisable, for any or all of the shares for which the
option is exercisable at the time of such cessation of Board service, until the
earlier of (i) the expiration of the ten (10)-year option term or (ii) the
- -------
expiration of the three (3)-year period measured from the date of such cessation
of Board service. However, each option held by the Optionee under this Director
Fee Option Grant Program at the time of his or her cessation of Board service
shall immediately terminate and cease to remain outstanding with respect to any
and all shares of Common Stock for which the option is not otherwise at that
time exercisable.

          F.  Death or Permanent Disability.  Should the Optionee's service as
              -----------------------------
a Board member cease by reason of death or Permanent Disability, then each
option held by such Optionee under this Director Fee Option Grant Program shall
immediately become exercisable for all the shares of Common Stock at the time
subject to that option, and the option may be exercised for any or all of those
shares as fully vested shares until the earlier of (i) the expiration of the ten
                                        -------
(10)-year option term or (ii) the expiration of the three (3)-year period
measured from

                                       25
<PAGE>

the date of such cessation of Board service.  In the event of the Optionee's
death while holding such option, the option may be exercised by the personal
representative of the Optionee's estate or by the person or persons to whom the
option is transferred pursuant to the Optionee's will or the laws of inheritance
or by the designated beneficiary or beneficiaries of such option.

          Should the Optionee die after cessation of Board service but while
holding one or more options under this Director Fee Option Grant Program, then
each such option may be exercised, for any or all of the shares for which the
option is exercisable at the time of the Optionee's cessation of Board service
(less any shares subsequently purchased by Optionee prior to death), by the
personal representative of the Optionee's estate or by the person or persons to
whom the option is transferred pursuant to the Optionee's will or the laws of
inheritance or by the designated beneficiary or beneficiaries of such option.
Such right of exercise shall lapse, and the option shall terminate, upon the
earlier of (i) the expiration of the ten (10)-year option term or (ii) the three
- -------
(3)-year period measured from the date of the Optionee's cessation of Board
service.

     III. CORPORATE TRANSACTION/CHANGE IN CONTROL/HOSTILE TAKE-OVER

          A.  In the event of any Corporate Transaction while the Optionee
remains a Board member, each outstanding option held by such Optionee under this
Director Fee Option Grant Program shall automatically accelerate so that each
such option shall, immediately prior to the effective date of the Corporate
Transaction, become exercisable for all the shares of Common Stock at the time
subject to such option and may be exercised for any or all of those shares as
fully vested shares of Common Stock. Each such outstanding option shall
terminate immediately following the Corporate Transaction, except to the extent
assumed by the successor corporation (or parent thereof) in such Corporate
Transaction. Any option so assumed and shall remain exercisable for the fully
vested shares until the earlier of (i) the expiration of the ten (10)-year
                        -------
option term or (ii) the expiration of the three (3)-year period measured from
the date of the Optionee's cessation of Board service.

          B.  In the event of a Change in Control while the Optionee remains in
Service, each outstanding option held by such Optionee under this Director Fee
Option Grant Program shall automatically accelerate so that each such option
shall, immediately prior to the effective date of the Change in Control, become
exercisable for all the shares of Common Stock at the time subject to such
option and may be exercised for any or all of those shares as fully vested
shares of Common Stock. The option shall remain so exercisable until the
earliest to occur of (i) the expiration of the ten (10)-year option term, (ii)
- --------
the expiration of the three (3)-year period measured from the date of the
Optionee's cessation of Board service, (iii) the termination of the option in
connection with a Corporate Transaction or (iv) the surrender of the option in
connection with a Hostile Take-Over.

          C.  Upon the occurrence of a Hostile Take-Over, the Optionee shall
have a thirty (30)-day period in which to surrender to the Corporation each
outstanding option granted him or her under the Director Fee Option Grant
Program. The Optionee shall in return be entitled to a cash distribution from
the Corporation in an amount equal to the excess of (i) the

                                       26
<PAGE>

Take-Over Price of the shares of Common Stock at the time subject to each
surrendered option (whether or not the option is otherwise at the time
exercisable for those shares) over (ii) the aggregate exercise price payable for
such shares. Such cash distribution shall be paid within five (5) days following
the surrender of the option to the Corporation. No approval or consent of the
Board or any Plan Administrator shall be required at the time of the actual
option surrender and cash distribution.

          D.  Each option which is assumed in connection with a Corporate
Transaction shall be appropriately adjusted, immediately after such Corporate
Transaction, to apply to the number and class of securities which would have
been issuable to the Optionee in consummation of such Corporate Transaction had
the option been exercised immediately prior to such Corporate Transaction.
Appropriate adjustments shall also be made to the exercise price payable per
share under each outstanding option, provided the aggregate exercise price
                                     --------
payable for such securities shall remain the same. To the extent the actual
holders of the Corporation's outstanding Common Stock receive cash consideration
for their Common Stock in consummation of the Corporate Transaction, the
successor corporation may, in connection with the assumption of the outstanding
options under the Director Fee Option Grant Program, substitute one or more
shares of its own common stock with a fair market value equivalent to the cash
consideration paid per share of Common Stock in such Corporate Transaction.

          E.  The grant of options under the Director Fee Option Grant Program
shall in no way affect the right of the Corporation to adjust, reclassify,
reorganize or otherwise change its capital or business structure or to merge,
consolidate, dissolve, liquidate or sell or transfer all or any part of its
business or assets.

     IV.  REMAINING TERMS

          The remaining terms of each option granted under this Director Fee
Option Grant Program shall be the same as the terms in effect for option grants
made under the Discretionary Option Grant Program.

                                       27
<PAGE>

                                 ARTICLE SEVEN

                                 MISCELLANEOUS
                                 -------------

     I.  FINANCING

         The Plan Administrator may permit any Optionee or Participant to pay
the option exercise price under the Discretionary Option Grant Program or the
purchase price of shares issued under the Stock Issuance Program by delivering a
full-recourse, interest-bearing promissory note payable in one or more
installments.  The terms of any such promissory note (including the interest
rate and the terms of repayment) shall be established by the Plan Administrator
in its sole discretion.  In no event may the maximum credit available to the
Optionee or Participant exceed the sum of (i) the aggregate option exercise
price or purchase price payable for the purchased shares (less the par value of
such shares) plus (ii) any Federal, state and local income and employment tax
liability incurred by the Optionee or the Participant in connection with the
option exercise or share purchase.

     II.  TAX WITHHOLDING

          A.  The Corporation's obligation to deliver shares of Common Stock
upon the exercise of options or the issuance or vesting of such shares under the
Plan shall be subject to the satisfaction of all applicable Federal, state and
local income and employment tax withholding requirements.

          B.  The Plan Administrator may, in its discretion, provide any or all
holders of Non-Statutory Options or unvested shares of Common Stock under the
Plan (other than the options granted or the shares issued under the Automatic
Option Grant or Director Fee Option Grant Program) with the right to use shares
of Common Stock in satisfaction of all or part of the Withholding Taxes to which
such holders may become subject in connection with the exercise of their options
or the vesting of their shares. Such right may be provided to any such holder in
either or both of the following formats:

          Stock Withholding:  The election to have the Corporation withhold,
          -----------------
from the shares of Common Stock otherwise issuable upon the exercise of such
Non-Statutory Option or the vesting of such shares, a portion of those shares
with an aggregate Fair Market Value equal to the percentage of the Withholding
Taxes (not to exceed one hundred percent (100%)) designated by the holder.

                                       28
<PAGE>

          Stock Delivery:  The election to deliver to the Corporation, at the
          --------------
time the Non-Statutory Option is exercised or the shares vest, one or more
shares of Common Stock previously acquired by such holder (other than in
connection with the option exercise or share vesting triggering the Withholding
Taxes) with an aggregate Fair Market Value equal to the percentage of the
Withholding Taxes (not to exceed one hundred percent (100%)) designated by the
holder.

     III. EFFECTIVE DATE AND TERM OF THE PLAN

          A.  The Plan shall become effective immediately on the Plan Effective
Date. However, the Salary Investment Option Grant Program and the Director Fee
Option Grant Program shall not be implemented until such time as the Primary
Committee may deem appropriate. Options may be granted under the Discretionary
Option Grant at any time on or after the Plan Effective Date, and the initial
option grants under the Automatic Option Grant Program shall also be made on the
Plan Effective Date to any non-employee Board members eligible for such grants
at that time. However, no options granted under the Plan may be exercised, and
no shares shall be issued under the Plan, until the Plan is approved by the
Corporation's stockholders. If such stockholder approval is not obtained within
twelve (12) months after the Plan Effective Date, then all options previously
granted under this Plan shall terminate and cease to be outstanding, and no
further options shall be granted and no shares shall be issued under the Plan.

          B.  The Plan shall serve as the successor to the Predecessor Plan, and
no further option grants or direct stock issuances shall be made under the
Predecessor Plan after the Plan Effective Date. All options outstanding under
the Predecessor Plan on the Plan Effective Date shall be incorporated into the
Plan at that time and shall be treated as outstanding options under the Plan.
However, each outstanding option so incorporated shall continue to be governed
solely by the terms of the documents evidencing such option, and no provision of
the Plan shall be deemed to affect or otherwise modify the rights or obligations
of the holders of such incorporated options with respect to their acquisition of
shares of Common Stock.

          C.  One or more provisions of the Plan, including (without limitation)
the option/vesting acceleration provisions of Article Two relating to Corporate
Transactions and Changes in Control, may, in the Plan Administrator's
discretion, be extended to one or more options incorporated from the Predecessor
Plan which do not otherwise contain such provisions.

          D.  The Plan shall terminate upon the earliest to occur of (i)
                                                --------
September 21, 2009, (ii) the date on which all shares available for issuance
under the Plan shall have been issued as fully vested shares or (iii) the
termination of all outstanding options in connection with a Corporate
Transaction. Should the Plan terminate on September 21, 2009, then all option
grants and unvested stock issuances outstanding at that time shall continue to
have force and effect in accordance with the provisions of the documents
evidencing such grants or issuances.

                                       29
<PAGE>

     IV.  AMENDMENT OF THE PLAN

          A.  The Board shall have complete and exclusive power and authority to
amend or modify the Plan in any or all respects. However, no such amendment or
modification shall adversely affect the rights and obligations with respect to
stock options or unvested stock issuances at the time outstanding under the Plan
unless the Optionee or the Participant consents to such amendment or
modification. In addition, certain amendments may require stockholder approval
pursuant to applicable laws or regulations.

          B.  Options to purchase shares of Common Stock may be granted under
the Discretionary Option Grant and Salary Investment Option Grant Programs and
shares of Common Stock may be issued under the Stock Issuance Program that are
in each instance in excess of the number of shares then available for issuance
under the Plan, provided any excess shares actually issued under those programs
shall be held in escrow until there is obtained stockholder approval of an
amendment sufficiently increasing the number of shares of Common Stock available
for issuance under the Plan. If such stockholder approval is not obtained within
twelve (12) months after the date the first such excess issuances are made, then
(i) any unexercised options granted on the basis of such excess shares shall
terminate and cease to be outstanding and (ii) the Corporation shall promptly
refund to the Optionees and the Participants the exercise or purchase price paid
for any excess shares issued under the Plan and held in escrow, together with
interest (at the applicable Short Term Federal Rate) for the period the shares
were held in escrow, and such shares shall thereupon be automatically cancelled
and cease to be outstanding.

     V.   USE OF PROCEEDS

          Any cash proceeds received by the Corporation from the sale of shares
of Common Stock under the Plan shall be used for general corporate purposes.

     VI.  REGULATORY APPROVALS

          A.  The implementation of the Plan, the granting of any stock option
under the Plan and the issuance of any shares of Common Stock (i) upon the
exercise of any granted option or (ii) under the Stock Issuance Program shall be
subject to the Corporation's procurement of all approvals and permits required
by regulatory authorities having jurisdiction over the Plan, the stock options
granted under it and the shares of Common Stock issued pursuant to it.

          B.  No shares of Common Stock or other assets shall be issued or
delivered under the Plan unless and until there shall have been compliance with
all applicable requirements of Federal and state securities laws, including the
filing and effectiveness of the Form S-8 registration statement for the shares
of Common Stock issuable under the Plan, and all applicable listing requirements
of any stock exchange (or the Nasdaq National Market, if applicable) on which
Common Stock is then listed for trading.

                                       30
<PAGE>

     VII.  NO EMPLOYMENT/SERVICE RIGHTS

          Nothing in the Plan shall confer upon the Optionee or the Participant
any right to continue in Service for any period of specific duration or
interfere with or otherwise restrict in any way the rights of the Corporation
(or any Parent or Subsidiary employing or retaining such person) or of the
Optionee or the Participant, which rights are hereby expressly reserved by each,
to terminate such person's Service at any time for any reason, with or without
cause.

                                       31
<PAGE>

                                   APPENDIX
                                   --------

          The following definitions shall be in effect under the Plan:

          A.  Automatic Option Grant Program shall mean the automatic option
              ------------------------------
grant program in effect under Article Five of the Plan.

          B.  Board shall mean the Corporation's Board of Directors.
              -----

          C.  Change in Control shall mean a change in ownership or control of
              -----------------
the Corporation effected through either of the following transactions:

              (i)  the acquisition, directly or indirectly by any person or
     related group of persons (other than the Corporation or a person that
     directly or indirectly controls, is controlled by, or is under common
     control with, the Corporation), of beneficial ownership (within the meaning
     of Rule 13d-3 of the 1934 Act) of securities possessing more than fifty
     percent (50%) of the total combined voting power of the Corporation's
     outstanding securities pursuant to a tender or exchange offer made directly
     to the Corporation's stockholders, or

              (ii) a change in the composition of the Board over a period
     of thirty-six (36) consecutive months or less such that a majority of the
     Board members ceases, by reason of one or more contested elections for
     Board membership, to be comprised of individuals who either (A) have been
     Board members continuously since the beginning of such period or (B) have
     been elected or nominated for election as Board members during such period
     by at least a majority of the Board members described in clause (A) who
     were still in office at the time the Board approved such election or
     nomination.

          D.  Code shall mean the Internal Revenue Code of 1986, as amended.
              ----

          E.  Common Stock shall mean the Corporation's common stock.
              ------------

          F.  Corporate Transaction shall mean either of the following
              ---------------------
stockholder-approved transactions to which the Corporation is a party:

              (i)   a merger or consolidation in which securities possessing
     more than fifty percent (50%) of the total combined voting power of the
     Corporation's outstanding securities are transferred to a person or persons
     different from the persons holding those securities immediately prior to
     such transaction, or

              (ii)  the sale, transfer or other disposition of all or
     substantially all of the Corporation's assets in complete liquidation or
     dissolution of the Corporation.

                                      A-1
<PAGE>

          G.  Corporation shall mean Fogdog, Inc., a Delaware corporation, and
              -----------
any corporate successor to all or substantially all of the assets or voting
stock of Fogdog, Inc. which shall by appropriate action adopt the Plan.

          H.  Director Fee Option Grant Program shall mean the special stock
              ---------------------------------
option grant in effect for non-employee Board members under Article Six of the
Plan.

          I.  Discretionary Option Grant Program shall mean the discretionary
              ----------------------------------
option grant program in effect under Article Two of the Plan.

          J.  Employee shall mean an individual who is in the employ of the
              --------
Corporation (or any Parent or Subsidiary), subject to the control and direction
of the employer entity as to both the work to be performed and the manner and
method of performance.

          K.  Exercise Date shall mean the date on which the Corporation shall
              -------------
have received written notice of the option exercise.

          L.  Fair Market Value per share of Common Stock on any relevant date
              -----------------
shall be determined in accordance with the following provisions:

              (i)   If the Common Stock is at the time traded on the Nasdaq
     National Market, then the Fair Market Value shall be the closing selling
     price per share of Common Stock on the date in question, as such price is
     reported by the National Association of Securities Dealers on the Nasdaq
     National Market and published in The Wall Street Journal. If there is no
                                      -----------------------
     closing selling price for the Common Stock on the date in question, then
     the Fair Market Value shall be the closing selling price on the last
     preceding date for which such quotation exists.

              (ii)  If the Common Stock is at the time listed on any Stock
     Exchange, then the Fair Market Value shall be the closing selling price per
     share of Common Stock on the date in question on the Stock Exchange
     determined by the Plan Administrator to be the primary market for the
     Common Stock, as such price is officially quoted in the composite tape of
     transactions on such exchange and published in The Wall Street Journal. If
                                                    -----------------------
     there is no closing selling price for the Common Stock on the date in
     question, then the Fair Market Value shall be the closing selling price on
     the last preceding date for which such quotation exists.

              (iii) For purposes of any option grants made on the Underwriting
     Date, the Fair Market Value shall be deemed to be equal to the price per
     share at which the Common Stock is to be sold in the initial public
     offering pursuant to the Underwriting Agreement.

                                      A-2
<PAGE>

         M.   Hostile Take-Over shall mean the acquisition, directly or
              -----------------
indirectly, by any person or related group of persons (other than the
Corporation or a person that directly or indirectly controls, is controlled by,
or is under common control with, the Corporation) of beneficial ownership
(within the meaning of Rule 13d-3 of the 1934 Act) of securities possessing more
than fifty percent (50%) of the total combined voting power of the Corporation's
outstanding securities pursuant to a tender or exchange offer made directly to
the Corporation's stockholders which the Board does not recommend such
stockholders to accept.

           N.  Incentive Option shall mean an option which satisfies the
               ----------------
requirements of Code Section 422.

           O.  Involuntary Termination shall mean the termination of the
               -----------------------
Service of any individual which occurs by reason of:

               (i)  such individual's involuntary dismissal or discharge by the
     Corporation for reasons other than Misconduct, or

               (ii) such individual's voluntary resignation following (A) a
     change in his or her position with the Corporation which materially reduces
     his or her duties and responsibilities or the level of management to which
     he or she reports, (B) a reduction in his or her level of compensation
     (including base salary, fringe benefits and target bonus under any
     corporate-performance based bonus or incentive programs) by more than
     fifteen percent (15%) or (C) a relocation of such individual's place of
     employment by more than fifty (50) miles, provided and only if such change,
     reduction or relocation is effected by the Corporation without the
     individual's consent.

           P.  Misconduct shall mean the commission of any act of fraud,
               ----------
embezzlement or dishonesty by the Optionee or Participant, any unauthorized use
or disclosure by such person of confidential information or trade secrets of the
Corporation (or any Parent or Subsidiary), or any other intentional misconduct
by such person adversely affecting the business or affairs of the Corporation
(or any Parent or Subsidiary) in a material manner. The foregoing definition
shall not be deemed to be inclusive of all the acts or omissions which the
Corporation (or any Parent or Subsidiary) may consider as grounds for the
dismissal or discharge of any Optionee, Participant or other person in the
Service of the Corporation (or any Parent or Subsidiary).

           Q.  1934 Act shall mean the Securities Exchange Act of 1934, as
               --------
amended.

           R.  Non-Statutory Option shall mean an option not intended to
               --------------------
satisfy the requirements of Code Section 422.

           S.  Optionee shall mean any person to whom an option is granted
               --------
under the Discretionary Option Grant, Salary Investment Option Grant, Automatic
Option Grant or Director Fee Option Grant Program.

                                      A-3
<PAGE>

           T.  Parent shall mean any corporation (other than the Corporation)
               ------
in an unbroken chain of corporations ending with the Corporation, provided each
corporation in the unbroken chain (other than the Corporation) owns, at the time
of the determination, stock possessing fifty percent (50%) or more of the total
combined voting power of all classes of stock in one of the other corporations
in such chain.

           U.  Participant shall mean any person who is issued shares of Common
               -----------
Stock under the Stock Issuance Program.

           V.  Permanent Disability or Permanently Disabled shall mean the
               --------------------------------------------
inability of the Optionee or the Participant to engage in any substantial
gainful activity by reason of any medically determinable physical or mental
impairment expected to result in death or to be of continuous duration of twelve
(12) months or more. However, solely for purposes of the Automatic Option Grant
and Director Fee Option Grant Programs, Permanent Disability or Permanently
Disabled shall mean the inability of the non-employee Board member to perform
his or her usual duties as a Board member by reason of any medically
determinable physical or mental impairment expected to result in death or to be
of continuous duration of twelve (12) months or more.

           W.  Plan shall mean the Corporation's 1999 Stock Incentive Plan, as
               ----
set forth in this document.

           X.  Plan Administrator shall mean the particular entity, whether
               ------------------
the Primary Committee, the Board or the Secondary Committee, which is authorized
to administer the Discretionary Option Grant and Stock Issuance Programs with
respect to one or more classes of eligible persons, to the extent such entity is
carrying out its administrative functions under those programs with respect to
the persons under its jurisdiction.

           Y.  Plan Effective Date shall mean the date the Plan shall become
               -------------------
effective and shall be coincident with the Underwriting Date.

           Z.  Predecessor Plan shall mean the Corporation's Amended and
               ----------------
Restated 1996 Stock Option Plan in effect immediately prior to the Plan
Effective Date hereunder.

           AA.  Primary Committee shall mean the committee of two (2) or more
                -----------------
non-employee Board members appointed by the Board to administer the
Discretionary Option Grant and Stock Issuance Programs with respect to Section
16 Insiders and to administer the Salary Investment Option Grant Program solely
with respect to the selection of the eligible individuals who may participate in
such program.

           BB.  Salary Investment Option Grant Program shall mean the salary
                --------------------------------------
investment option grant program in effect under Article Three of the Plan.

           CC.  Secondary Committee shall mean a committee of one or more
                -------------------
Board members appointed by the Board to administer the Discretionary Option
Grant and Stock Issuance Programs with respect to eligible persons other than
Section 16 Insiders.

                                      A-4
<PAGE>

           DD.  Section 16 Insider shall mean an officer or director of the
                ------------------
Corporation subject to the short-swing profit liabilities of Section 16 of the
1934 Act.

           EE.  Service shall mean the performance of services for the
                -------
Corporation (or any Parent or Subsidiary) by a person in the capacity of an
Employee, a non-employee member of the board of directors or a consultant or
independent advisor, except to the extent otherwise specifically provided in the
documents evidencing the option grant or stock issuance.

           FF.  Stock Exchange shall mean either the American Stock Exchange or
                --------------
the New York Stock Exchange.

           GG.  Stock Issuance Agreement shall mean the agreement entered into
                ------------------------
by the Corporation and the Participant at the time of issuance of shares of
Common Stock under the Stock Issuance Program.

           HH.  Stock Issuance Program shall mean the stock issuance program
                ----------------------
in effect under Article Four of the Plan.

           II.  Subsidiary shall mean any corporation (other than the
                ----------
Corporation) in an unbroken chain of corporations beginning with the
Corporation, provided each corporation (other than the last corporation) in the
unbroken chain owns, at the time of the determination, stock possessing fifty
percent (50%) or more of the total combined voting power of all classes of stock
in one of the other corporations in such chain.

           JJ.  Take-Over Price shall mean the greater of (i) the Fair Market
                ---------------                -------
Value per share of Common Stock on the date the option is surrendered to the
Corporation in connection with a Hostile Take-Over or (ii) the highest reported
price per share of Common Stock paid by the tender offeror in effecting such
Hostile Take-Over. However, if the surrendered option is an Incentive Option,
the Take-Over Price shall not exceed the clause (i) price per share.

           KK.  10% Stockholder shall mean the owner of stock (as determined
                ---------------
under Code Section 424(d)) possessing more than ten percent (10%) of the total
combined voting power of all classes of stock of the Corporation (or any Parent
or Subsidiary).

           LL.  Underwriting Agreement shall mean the agreement between the
                ----------------------
Corporation and the underwriter or underwriters managing the initial public
offering of the Common Stock.

           MM.  Underwriting Date shall mean the date on which the Underwriting
                -----------------
Agreement is executed and priced in connection with an initial public offering
of the Common Stock.

           NN.  Withholding Taxes shall mean the Federal, state and local
                -----------------
income and employment withholding taxes to which the holder of Non-Statutory
Options or unvested shares of Common Stock may become subject in connection with
the exercise of those options or the vesting of those shares.

                                      A-5
<PAGE>


- --------------------------------------------------------------------------------

                                 FOGDOG, INC.

                                     PROXY

           Annual Meeting of Stockholders to be held on May 25, 2000

         This Proxy is Solicited on Behalf of the Board of Directors of
                                  Fogdog, Inc.

     The undersigned revokes all previous proxies, acknowledges receipt of the
Notice of the Annual Meeting of Stockholders to be held on May 25, 2000 and the
Proxy Statement and appoints Timothy P. Harrington and Bryan J. LeBlanc and
each of them, the Proxy of the undersigned, with full power of substitution, to
vote all shares of common stock of Fogdog, Inc. (the "Company"), which the
undersigned is entitled to vote, either on his or her own behalf or on behalf of
any entity or entities, at the Annual Meeting of Stockholders of the Company to
be held at the Hyatt Rickeys, 4219 El Camino Real, Palo Alto, California 94306,
on Thursday, May 25, 2000 at 10:00 a.m. local time (the "Annual Meeting"), and
at any adjournment or postponement thereof, with the same force and effect as
the undersigned might or could do if personally present thereat. The shares
represented by this Proxy shall be voted in the manner set forth on the reverse
side.

  The board of directors recommends a vote FOR each of the directors listed
above and a vote FOR the other proposals.  This Proxy, when properly executed,
will be voted as specified above.  This Proxy will be voted FOR the election of
the directors listed above and FOR the other proposals if no specification is
made.

                (Continued and to be signed on the other side)

- --------------------------------------------------------------------------------

     1. To elect the following two directors to serve for a three-year term
        ending upon the year 2003 Annual Meeting of stockholders and until
        their successors are elected and qualified:

          Ralph T. Parks    FOR [_]     WITHHOLD AUTHORITY TO VOTE [_]
          Donna de Varona   FOR [_]     WITHHOLD AUTHORITY TO VOTE [_]

     2. FOR [_]  AGAINST [_]  ABSTAIN [_]  To approve the amendment to the
                                           Company's 1999 Stock Incentive Plan
                                           that will increase the number of
                                           shares of common stock authorized for
                                           issuance over the term of the 1999
                                           Stock Incentive Plan by an additional
                                           1,500,000 shares.

     3. FOR [_]  AGAINST [_]  ABSTAIN [_]  To ratify the appointment of
                                           PricewaterhouseCoopers LLP as
                                           independent auditors of the Company
                                           for the fiscal year ending December
                                           31, 2000.

     4. To transact such other business as may properly come before the Annual
        Meeting or any adjournment or postponement thereof.


  Please print the name(s) appearing
  on each share certificate(s) over
  which you have voting authority:____________________________________________
                                         (Print name(s) on certificate)

  Please sign your name: _____________________________________________________
                                     (Authorized Signature)

  Date:_______________________________________________________________________


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