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EXHIBIT 99.1
CONTACT:
Shoshana Deutschkron Julie Myers
Digital Impact, Inc. Stapleton Communications
Public Relations Investor Relations
(650) 356-3612 (650) 470-4231
DIGITAL IMPACT COMPLETES ACQUISITION OF MINESHARE, INC.
FOR IMMEDIATE RELEASE
SAN MATEO, Calif., August 1, 2000 -Digital Impact, Inc. (Nasdaq: DIGI), the
company that brings science to eMarketing, today announced that it has completed
the acquisition of MineShare, Inc., a customer intelligence and analysis company
based in Santa Monica, California. The acquisition is intended to expand Digital
Impact's eMarketing solutions and enhance the company's e-intelligence
capabilities. As a result of the acquisition, Digital Impact issued 1,855,639
shares of its common stock to the former shareholders of Mineshare and reserved
an additional 132,700 shares of its common stock for issuance upon exercise of
options and warrants assumed by Digital Impact.
On July 19, 2000, Digital Impact announced that it had entered into a definitive
agreement to acquire Mineshare. The acquisition is being accounted for as a
purchase. MineShare will continue to operate out of its current Santa Monica
location.
ABOUT DIGITAL IMPACT
Digital Impact, Inc. (Nasdaq: DIGI) offers Internet direct marketing, or
eMarketing, services to businesses that wish to communicate more effectively
online with their customers. The services Digital Impact provides are designed
to maximize its clients' return on their marketing investment through focus on
customer acquisition, retention and analysis programs. Digital Impact's
proprietary Mass Personalization EngineTM (MPE) provides full assembly, delivery
and analysis of messages constructed around the unique interests of individual
customers, while the company's Adaptive Intelligent Marketing(TM) (AIM)
Methodology optimizes marketing methods to address the diverse needs of an
international customer base. Digital Impact is a member of the TRUSTe Privacy
Program and works only with companies that are advocates of strict consumer
privacy guidelines. Currently, Digital Impact works with over 140 clients
including Dell Computer Corporation, Egghead.com, Inc., Hewlett-Packard, Macy's,
MasterCard, Midwest Express Airlines and Travelocity, delivering campaigns to
customers in the North America, European and Latin American markets. Founded in
1997, the company is headquartered in San Mateo, California, with East Coast
offices in New York City and European offices in London.
The statements contained in this press release that are not purely historical
are forward-looking statements within the meaning of Section 21E of the
Securities and Exchange Act of 1934, including
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statements regarding Digital Impact's expectations, beliefs, hopes, intentions,
or strategies regarding the future. Such forward-looking statements are subject
to a number of risks and uncertainties that could cause actual results to differ
materially from those projected. Such risks include, but are not limited to, the
following: that the acquisition will not enhance Digital Impact's e-intelligence
capabilities as currently expected, and that Digital Impact will not be able to
combine its Email Exchange and Merchant Mail solutions with MineShare's
analytical products. Further information that could affect Digital Impact's
results is detailed in its periodic filings with the Securities and Exchange
Commission, including its Annual Report on Form 10-K for the fiscal year ended
March 31, 2000.
Note to editors: Digital Impact, Merchant Mail, Email Exchange, Mass
Personalization Engine and Adaptive Intelligent Marketing are trademarks of
Digital Impact, Inc. All other brands or trademarks are the property of their
respective owners.
