EXHIBIT 10.32
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HOUSE OF BLUES
"RUN OF THE HOUSE" CDK/"MUSIC NEWS" VFLASH
DEVELOPMENT PROPOSAL
CDK Development
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a) CDKnet will utilize CDK 2.2 technology to develop a multimedia CD
supporting HOB's summer promotional effort.
b) HOB will provide all required graphic and HTML assets as well as all
video files.
c) HOB and CDKnet will jointly design and develop the CDK main interface
page, subpages and CD label which will include a link to the "Music
News" Vflash as well as a sweepstakes/contest offer provided by CDKnet
partner. HOB retains right to review partner, approval not to be
unreasonably withheld.
d) CDKnet will manage the replication of two-million CD units (3"
MINI-CDS) The CDs will be shipped to 27 HOB venues (pending final
direction).
e) Pricing and timing for the project will be in accordance with the
information provided in Figure 1 and Figure 2 (attached).
Vflash Development
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a) ValueFlash will develop/maintain a "Music News" Vflash Messenger
marketing program including Vflash development, database setup and
management as well as all design/editorial updates.
b) ValueFlash will host the customer database as well as all messages/
content updates served through the "Music News" Vflash. HOB/ValueFlash
will jointly own the customer database.
c) ValueFlash and HOB will agree upon a content update process (automated
and/or manual) to leverage information from the HOB Web site to be
served through the "Music News" Vflash (see Figure 4).
d) ValueFlash will provide custom animation programming for content
updates and will include multimedia elements when available (audio,
images, etc.).
e) No later than 60-days after launch, HOB and ValueFlash will jointly
determine a course of action for selling third-party advertising to be
displayed on the "Music News" Vflash Messenger as well as commerce and
e-commerce partners. HOB will provide a list of competitors to be
excluded as potential advertisers/commerce partners.
CDK/Vflash Confidential May 12, 2000
<PAGE>
f) ValueFlash will provide monthly statements to House of Blues detailing
active "Music News" Vflash subscribers.
g) The "Music News" Vflash Messenger will be distributed in the following
ways:
* Material omitted pursuant to a request for confidential treatment.
The full text has been filed separately with the Commission.
h) Pricing and timing for the project will be in accordance with the
information provided in Figure 1 and Figure 3 (attached).
CDK/Vflash Confidential May 12, 2000
<PAGE>
FIGURE 1
HOUSE OF BLUES
"RUN OF THE HOUSE" CDK
DEVELOPMENT COSTS
* Material omitted pursuant to a request for confidential treatment.
The full text has been filed separately with the Commission.
/s/ Russell Kern /s/ Chris Stephenson
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Russell Kern Chris Stephenson
Executive Vice President SVP, Marketing
ValueFlash.com, Inc. HOB
CDK/Vflash Confidential May 12, 2000
<PAGE>
FIGURE 2
HOUSE OF BLUES
"RUN OF THE HOUSE" CDK
DEVELOPMENT TIMELINE
Date Action
---- ------
* Material omitted pursuant to a request for confidential treatment.
The full text has been filed separately with the Commission.
* Timetable subject to delivery of materials from HOB.
CDK/Vflash Confidential May 12, 2000
<PAGE>
FIGURE 3
"MUSIC NEWS" VFLASH
DEVELOPMENT TIMELINE
Date Action
---- ------
* Material omitted pursuant to a request for confidential treatment.
The full text has been filed separately with the Commission.
CDK/Vflash Confidential May 12, 2000
<PAGE>
FIGURE 4
"MUSIC NEWS" VFLASH
CONTENT MANAGEMENT GUIDELINES
* Material omitted pursuant to a request for confidential treatment.
The full text has been filed separately with the Commission.
CDK/Vflash Confidential May 12, 2000
